CN103460241A - Interactive multilingual advertisement system, and method for driving same - Google Patents

Interactive multilingual advertisement system, and method for driving same Download PDF

Info

Publication number
CN103460241A
CN103460241A CN2012800056472A CN201280005647A CN103460241A CN 103460241 A CN103460241 A CN 103460241A CN 2012800056472 A CN2012800056472 A CN 2012800056472A CN 201280005647 A CN201280005647 A CN 201280005647A CN 103460241 A CN103460241 A CN 103460241A
Authority
CN
China
Prior art keywords
sociability
user terminal
word
data
network service
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN2012800056472A
Other languages
Chinese (zh)
Other versions
CN103460241B (en
Inventor
赵玉来
金应秀
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Xu Haoshan
Original Assignee
SOMMERCE Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SOMMERCE Ltd filed Critical SOMMERCE Ltd
Publication of CN103460241A publication Critical patent/CN103460241A/en
Application granted granted Critical
Publication of CN103460241B publication Critical patent/CN103460241B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G06Q50/40—

Abstract

The present invention relates to an interactive multilingual advertisement system and a method for driving same using a social network service, and in particular, relates to an interactive multilingual advertisement system and a method for driving same, which does away with the modification of a social network service server or with the use of personal information on users and social network groups, determines a used language only from information selectively provided by a user terminal, and effectively provides related advertisements. The present invention relates to an interactive multilingual advertisement system and a method for driving same using a social network service which determines a used language only from information selectively provided by a user terminal, provides related advertisements in a corresponding language, and provides advertisement information that a user can block or use to connect to an advertisement service.

Description

Interactive multi-lingual ad system and driving method thereof
Technical field
The present invention relates to a kind of multi-lingual ad system of interactive mode and driving method thereof that utilizes the sociability network service, more particularly, relate to a kind of the get rid of distortion of sociability web service servers and even the use of user and sociability group of networks personal information, only by the information provided by user terminal selecting, distinguish that it uses language, associated advertisements is provided effectively, and utilizes the multi-lingual ad system of interactive mode and the driving method thereof of sociability network service.
Background technology
Can make people form on the internet in " sociability network service (the SNS:Social Network Service) " of interpersonal relationships net, each individual or colony become a node (node), can, by the contact (tie) between each node, realize sharing on the internet or exchange of personal information.
The sociability network service is mainly used in promoting friendship or amusement in the early stage, changes afterwards the means of industry purposes such as having business and various information sharings into, and can pass through individual mobile terminal, between country and country, providing service.
The schematic diagram that Fig. 1 is the sociability network service that formed by individual mobile terminal.
By sociability network service (SNS:Social Network Service), each individual mobile terminal (mobile) is by the sociability web service servers, link mutually or be connected centered by the thing of jointly paying close attention to friend's friend, take individual or colony as a node, set up the contact between each node.
The information of passing on by above-mentioned sociability network service is compared with the information of utilizing general search to find, on its characteristic, trustworthiness is high and brief, has therefore proposed, by the characteristic of the above-mentioned sociability network service of applying in a flexible way, to provide efficiently the technical scheme of advertising message.
As the background technology associated with the present invention, Korea S's publication disclose for No. 10-2011-0058169 a kind of suitable publicity unit advertising message the system and method technology is provided, as shown in Figure 2.Above-mentioned technology is comprised of Internet Server and exploitation server, be to provide the system and method technology of the advertising message of suitable publicity unit: described Internet Server, it adopts and receives the exclusive-dealing module that is received information by the exploitation server, when the word issue is arranged, by the described word of described exclusive-dealing module analysis and extract metamessage, and advertising message corresponding to metamessage gone out with said extracted to above-mentioned exploitation server request, when the word of described issue is selected by arbitrary terminal, can receive the advertising message of described metamessage association and show in described arbitrary terminal from described exploitation server, described exploitation server, when it receives the corresponding described advertising message of the metamessage with described issue word of described Internet Server application, by the described advertising message of described advertisement information server application, receive described advertising message from described advertisement information server, and be connected and preserve with described metamessage, also the advertising message of metamessage association can be sent to described Internet Server.But; technology provided about the advertisement of word on message board in the sociability network is provided for it; in order to collect the word that is published on Internet Server by RSS; by control part management member and site information; therefore the privacy of sociability network can not get protection, and, for arbitrary terminal unilaterally provides advertisement; can't shield unnecessary advertising message by the recipient, thereby have, can't provide by user's language multi-lingual advertisement.
As another background technology associated with the present invention, Korea S's publication communique discloses a kind of technology of the system and method for online advertisement of user's social information for No. 10-2011-0048065, it is characterized in that, provide advertisement correlation engine and sociability network engine, as shown in Figure 3.In above-mentioned advertisement correlation engine, the want advertisement engine utilizes user social contact information and online behavior to select the advertisement shown to the user, and by other users of affiliated consolidated network, user to affiliated consolidated network sends advertisement, and can make an advertisement and another advertisement be associated (correlate) or by associated advertisement connected (cluster).But; also there are some problems in this technology; as this technology provides the sociability network engine equally; and collect thus user social contact information and online behavior; therefore, exist the privacy of sociability network to can not get protection, and unilaterally provide advertisement for arbitrary terminal; can't shield unnecessary advertising message by the recipient, also can't provide multi-lingual advertisement according to the language of the sociability network used.
As another background technology associated with the present invention, U.S.'s publication is announced a kind of advertisement locating device and the computer operation method technology of disclosing for No. US2006/0282328, as shown in Figure 4.The core of this technology is for advertisement is provided, to utilize statistical method to infer user's overview, and advertisement is provided.But, because this system is only utilized the information of statistics advertisement is provided, thereby can't provide the advertisement of user's necessity, and exist the worry of identical content advertisement is provided continually repeatedly.And, due to for arbitrary terminal unilaterally provides advertisement, also exist and can't connect as required or shield advertising message by the recipient, also can't provide the problems such as multi-lingual advertisement according to the language of the sociability network used.
As another background technology associated with the present invention, U.S.'s publication is announced advertisement providing system and the method and technology that discloses a kind of online sociability network for No. US2008/0189169, as shown in Figure 5.Described advertisement providing system and method, is characterized in that, bought the advertising rights of user's webpage by the sales force, the overview of analyzing the sociability network user row filter of going forward side by side, thus provide advertisement to the user who meets.But this technology is collected and analyzed arbitrary user's overview, therefore also exist and need to provide personal information, the sociability network user can't shield advertisement, can't provide the problems such as multi-lingual advertisement according to the language of the sociability network used.
Summary of the invention
(1) technical matters that will solve
The technical problem to be solved in the present invention is to provide a kind of multi-lingual ad system of interactive mode and driving method thereof that utilizes the sociability network service.In described sociability network service, server for the sociability network service, user terminal, sociability group of networks, Advertisement Server and advertiser, all as the entrant of same sociability network service, and be managed, thereby provide advertising message in the indeformable situation of sociability network service.
In addition, the technical problem to be solved in the present invention is to provide a kind of multi-lingual ad system of interactive mode and driving method thereof that utilizes the sociability network service.The described multi-lingual ad system of interactive mode of sociability network service that utilizes is got rid of the user of sociability network service and the use of sociability group of networks personal information, only by the information differentiating that provided by user terminal selecting, it uses language, and the advertisement be associated with this language is provided.
In addition, the technical problem to be solved in the present invention is to provide a kind of multi-lingual ad system of interactive mode and driving method thereof that utilizes the sociability network service.The described multi-lingual ad system of interactive mode of sociability network service that utilizes can or connect advertising service by user's shielding.
(2) technical scheme
The invention provides a kind of multi-lingual ad system of interactive mode of sociability network service and technical scheme of driving method thereof utilized.The described multi-lingual ad system of interactive mode that utilizes the sociability network service comprises the server of sociability network service, user terminal, sociability group of networks, Advertisement Server and advertiser; Described user terminal, sociability group of networks, Advertisement Server and advertiser, centered by the server of sociability network service, and as the entrant of same sociability network service, and be managed, only by its use language of information differentiating provided by user terminal selecting, and the advertisement be associated with this language is provided, also can or connect advertising service by user's shielding.
(3) beneficial effect
Utilize the multi-lingual ad system of interactive mode and the driving method thereof of sociability network service according to the present invention, server for the sociability network service, its user terminal, sociability group of networks, Advertisement Server and advertiser, all as the entrant of same sociability network service, and be managed, thereby there is the technique effect that advertising message is provided in the indeformable situation of sociability network service.
In addition, the present invention also can provide following technique effect: get rid of the use of user and sociability group of networks personal information, only by its use language of information differentiating provided by user terminal selecting, and provide the advertisement be associated with this language.
In addition, the present invention also provides the technique effect by the advertising message of user's shielding or connection advertising service.
The accompanying drawing explanation
The schematic diagram of the sociability network service that Fig. 1 is comprised of individual mobile terminal.
Fig. 2 is the composition schematic diagram that system and method is provided of the advertising message of a kind of suitable publicity unit in background technology.
Fig. 3 is the composition schematic diagram of the system and method for online advertisement of the another kind of user's social information in background technology.
Fig. 4 is another kind of advertisement locating device in background technology and the composition schematic diagram of computer operation method.
Fig. 5 is the composition schematic diagram of advertisement providing system and the method for the online sociability network of the another kind in background technology.
Fig. 6 provides the routine of advertising message to form schematic diagram in the sociability network service system.
Fig. 7 utilizes the summary of the multi-lingual ad system of interactive mode of sociability network service of the present invention to form schematic diagram.
Fig. 8 is the schematic diagram of summary annexation that utilizes the multi-lingual ad system of interactive mode of sociability network service of the present invention.
Fig. 9 utilizes the Advertisement Server of the multi-lingual ad system of interactive mode of sociability network service of the present invention to add pattern diagram.
Figure 10 is the process flow diagram driven according to user terminal that utilizes the multi-lingual ad system of interactive mode of sociability network service of the present invention.
Figure 11 is the detailed composition schematic diagram of Advertisement Server of the present invention.
Figure 12 is the detailed composition schematic diagram of user terminal of the present invention.
Figure 13 adds the process flow diagram of the Advertisement Server driving method of pattern for advertiser of the present invention.
Figure 14 is the process flow diagram of the Advertisement Server driving method that user terminal drives according to the present invention.
Figure 15 is the process flow diagram of user terminal driving method of the present invention.
Figure 16 is the embodiment that the user terminal page of the present invention forms.
Embodiment
Following content is only illustration principle of the present invention.For the person of ordinary skill in the field, although in instructions, do not clearly state or illustrate, also can, according to its content, invent out embodiment principle of the present invention, belong to the multiple device in concept of the present invention and scope.In addition, the term of all hypothesis that this instructions is enumerated and embodiment, should be considered as take for clearly understanding concept of the present invention as purpose, the specific embodiment that is not limited only to enumerate and state in principle.In addition, principle of the present invention, viewpoint and embodiment, and all detailed description of the specific embodiment of enumerating, be interpreted as the structure and the function equipollent that comprise all these items.In addition, for these equipollents, be interpreted as, not only refer to existing known equipollent, also comprise the equipollent that can be developed in the future simultaneously, all elements of inventing with being used to carry out identical function of structure-irrelevant.Therefore, comprise control part, controller or be expressed as the function of the Various Components shown in the accompanying drawing of concept similar functions piece therewith, can be by specialized hardware and suitable software context, thus the hardware that by use, has an operating software ability is realized its function.The function provided by control part and controller can be provided by single application specific processor, single shared processing device or a plurality of separate processor, and wherein a part can be shared.In addition, when using control part, controller or prompting for therewith the concept similar terms, can not exclusively quote the hardware with operating software ability makes an explanation, comprise digital information processor (DSP) hardware and be construed as hint property ground, the read-only memory of storing software (ROM), random access memory (RAM) and non-volatile, be not limited only to this.Also can comprise known other habitual hardware.
Above-mentioned purpose, feature and advantage are clearer and more definite with following associated detailed description meeting by additional accompanying drawing.In explanation process of the present invention, while as judgement, to illustrating of relevant routine techniques, central idea of the present invention not being known, by description is omitted.Below, describe with reference to the accompanying drawings the preferred embodiment of the present invention in detail.
Fig. 6 is that the sociability network service system is (hereinafter referred to as SNS.) in provide the routine of advertising message to form schematic diagram.
The composition of figure a means that advertiser (server that comprises a plurality of different advertisers, hereinafter referred to as the advertiser) directly connects the server of sociability network service (Social network service server; Hereinafter referred to as the SNS server), provide advertisement to the sociability network group (hereinafter referred to as the SN group) connected.Now, advertisement is more that the advertiser unilaterally is provided autonomous information, rather than SN organizes required information.In addition, because it can provide SN simultaneously, organize unnecessary advertisement, therefore can cause the deterioration of the quality of sociability network service.
Figure b means owing to having independent Advertisement Server, therefore can receive and preserve the advertising message provided by the advertiser, and provide the server to SNS by this advertisement, then provide to the composition schematic diagram of SN group.Now, this Advertisement Server provides the SN group of respective advertisement in order to locate (targeting), therefore collect and analyze the information of SNS user or SN group by the SNS server, it is identical with the explanation in the above-mentioned background technology.For this service is provided, need construct Advertisement Server and SNS server simultaneously, thereby cause expense to increase, in addition, owing to must using personal information also to restrict the application of this service.
In addition, the advertising service technology of the sociability network service system of the routine shown in Fig. 6, therefore advertisement unilaterally is provided centered by the advertiser due to it, does not possess the right to choose that need to connect or shield advertisement according to the client, and language that can't User provides multi-lingual advertisement.
Fig. 7 means to utilize the summary of the multi-lingual ad system of interactive mode of sociability network service of the present invention to form.Utilizing the multi-lingual ad system of interactive mode of sociability network service of the present invention is centered by SNS server 300, and user terminal 100, SN group 200, Advertisement Server 400 and advertiser 500 serve and are connected by SNS.Therefore, user terminal 100, SN group 200, Advertisement Server 400 and advertiser 500, all as the entrant of same SNS, are managed by SNS server 300.The information content of exchange between the information of described SNS server 300 nonintervention user terminal 100 and SN group 200 and Advertisement Server 400 and advertiser 500, only merely play the intermediation of SNS information.
Below, for centered by SNS server 300, the composition that user terminal 100, SN group 200, Advertisement Server 400 and advertiser 500 are connected, only play the SNS server 300 of SNS information intermediary effect by omitting, thereby clearly state characteristic of the present invention, forms.Therefore, even corresponding contents is illustrated as the message exchange between user terminal 100, SN group 200, Advertisement Server 400 and advertiser 500, it is prerequisite that the realization of described message exchange also should be take by SNS server 300.
Fig. 8 means to utilize the summary annexation of the multi-lingual ad system of interactive mode of sociability network service of the present invention.User terminal 100 of the present invention connects SN group 200 by SNS, and Advertisement Server 400 provides advertising message by advertiser 500.Then, user terminal 100 receives advertising message by SNS from Advertisement Server 400.The composition of user terminal 100, should be connected selectively with described Advertisement Server 400.For this reason, advertiser 500 of the present invention should be incorporated as the member of described Advertisement Server 400, and preferably, user terminal 100 also should be incorporated as the member of described Advertisement Server 400, but add also, can not enjoy service.
Fig. 9 mean to utilize sociability network service of the present invention the multi-lingual ad system of interactive mode Advertisement Server 400 add pattern.Below the pattern that adds of Advertisement Server 400 of the present invention will be described by step.
At first, advertiser 500 adds pattern, and it comprises:
Step S100, advertiser 500 is connected to Advertisement Server 400 by SNS or internet, and the advertiser is provided 500 information, thereby add, becomes the member;
Step S110, described advertiser 500 adds in the step S100 that becomes the member, and Advertisement Server 400 stores the information that advertiser 500 provides in member database.The information that described advertiser 500 provides can comprise: the information such as advertiser 500 trading company, title, user's accession designation number, contact method;
Step S120, advertiser 500, as the member, inputs ad data and network address (URL) information in Advertisement Server 400.Described ad data comprises text data and even graph data, and described text data comprises trading company, poster, commodity, service name and keyword; Website information is used the network address be connected with advertiser 500 homepage or sale website.Wherein, described ad data is with multi-lingual typing, and the ad data of different language is provided by advertiser 500;
Step S130, the Advertisement Server 400 that receives ad data and website information stores the content of from the ad data to the metadata (meta data) according to different language;
Step S140 by advertiser 500 ad data and network address, saves as the document of different language in advertising database;
So far, completed the step that advertiser 500 adds Advertisement Server 400.
Now, the metadata (meta data) stored by Advertisement Server 400 stores with the form of text data.Described text data comprises: the trading company provided from advertiser 500, poster, goods and services title and keyword.
Illustrate, if the " (XX of XX bookstore that Korean trading company is
Figure BDA00003526144600081
) " time, " reading ", " book ", " stack room ", " magazine " etc., be entered as poster, commodity, service name and keyword, in Advertisement Server 400, saves as metadata.Illustrate, while as trading company, being " sale of YY used car ", the model name of " used car ", " imported car ", " style " and vehicle, be entered as poster, commodity, service name and keyword and store again.Described metadata can be comprised of a plurality of data of link header or label (tag), and the effect of described metadata is to connect to be stored to ad data document and the website information of advertising database, and gets permission to enter by Advertisement Server 400.Illustrate, as " book " be take when keyword is inputted by a plurality of advertisers 500 in a plurality of " bookstores ", it usings respectively " book+trading company " as metadata, and by the title of advertiser 500 ad data document, stored according to trading company, thereby Advertisement Server 400 is got take a plurality of ad data documents that " book " is keyword.
Secondly, as the pattern that adds of user terminal 100, it comprises:
Step S150, user terminal 100 is connected on Advertisement Server 400 and is incorporated as the member by SNS;
Step S160, while being incorporated as the member, the packets of information of user terminal 100 inputs contains user SNSID, the cell-phone number of user terminal 100, the information exchange of described user terminal 100 inputs is crossed advertising database 400 and is stored in member database.The member database that wherein forms Advertisement Server 400 is divided into advertiser's 500 databases and user terminal 100 databases, and is managed respectively;
Step S170, transmitted and drive the application program of utilizing the multi-lingual ad system of interactive mode of sociability network service of the present invention to user terminal 100 by Advertisement Server 400;
So far, completed the step that adds of user terminal 100.
Adding in pattern of described user terminal 100, user terminal 100 does not connect Advertisement Server 400 by SNS becomes the member, can drive the application program of utilizing the multi-lingual ad system of interactive mode of sociability network service of the present invention by reception, thus completing user terminal 100 add step
Figure 10 means to utilize the process flow diagram driven according to user terminal 100 of the multi-lingual ad system of interactive mode of sociability network service of the present invention.Below will utilize by the step explanation driving flow process of the multi-lingual ad system of interactive mode of sociability network service of the present invention.
Step S200, will aforementioned user terminal 100 add pattern, drive the application program received by Advertisement Server 400 in user terminal 100.Described application program be take in the SNS connected at user terminal 100 and is further connected Advertisement Server 400 for basis, in application program, under driving condition, does not connect SNS, can cause ad system disconnection of the present invention.Therefore, utilize the multi-lingual ad system of interactive mode and the driving method thereof of sociability network service of the present invention, can be connected by the user of user terminal 100 or the shielding advertising service;
Step S210, in order to connect advertising service, along with user in step 200 drives described application program, user terminal 100 is connected with SN group 200;
Step S220, be connected with Advertisement Server 400 simultaneously;
Step S230, if, when user and SN group 200 exchange the Word message of SNS instant messages or message board, user terminal 100 extracts word from described information, and is sent to Advertisement Server 400;
Step S240, Advertisement Server 400 utilizes the word search metadata extracted received;
Step S250 reads out the ad data and the website information that are connected in Search Results from advertising database, and is sent to user terminal 100;
Step S260, user terminal 100 shows ad data and the website information received, and with reference to its content, connects on advertiser 500 network address;
Step S300, as required user's terminal 100 drag (drag and move) function, again to SN group 200, transmit ad data and the website information received;
Step S310, the terminal of SN group 200, with reference to the ad data and the website information that receive, is connected with advertiser 500 network address.
The detailed composition schematic diagram that Figure 11 is Advertisement Server 400 of the present invention.
Wherein, the detailed composition of Advertisement Server 400 is corresponding with Fig. 9 and composition illustrated in fig. 10, below will the function and efficacy relation of each element be described.
-control part 401, it is for controlling each element in Advertisement Server 400.
-server communication section 410, its channel of PERCOM peripheral communication as Advertisement Server 400, be comprised of SNS and internet communication unit.
-sending buffer part 420, it is as data buffering section, and the data that provided by control part 401 for storage, and the control of the described control part 401 of foundation, transmit data by server communication section 410.
-receiving buffer part 430, it passes through for storing the data that server communication section 410 receives as data buffering section, and the data that described reception is provided to control part 400.
-word extraction unit 440, it take blank (space) in the data that receive by described server communication section 410 or to distinguish symbol be benchmark, extracts word.
-synonymicon 450, the synonym (thesaurus) of the word that its search goes out from the reception extracting data, wherein said data receive by server communication section 410.Wherein, while comprising errors and omissions words or misspelling in the word extracted, described synonymicon can be searched for the same word whether other title is arranged by control part.
-code identification section 460, it receives by control part 401 data of being received by server communication section 410, and identification receives the character code (character code) of data and provides to control part 401.Described code identification section 460, character code distinguished in the word especially provided with user terminal 100, then distinguishes SNS user's language.
The example of distinguishing as described character code, it is for being applied to SNS's, the word transmitted with HTML (Hypertext Markup Language) (HyperText Transfer Protocol) or HTML (Hypertext Markup Language) (hypertext markup language) form, understand character set (charset) parameter of content type (Content-Type) head in HTML (Hypertext Markup Language), be set as the metatag declaration (META in hypertext markup language document
Figure BDA00003526144600111
) and the character set parameter of the content type head of HTML (Hypertext Markup Language) heading message (http-equiv) attribute and even hypertext markup language document in the character set attribute of each key element, thereby the identification character code.In the HTML (Hypertext Markup Language) head of SNS server transmitting-receiving, for the SNS browser is learnt, send the catalogue of content for which kind of character, indicate the medium type of catalogue by the content type head.Therefore, during the character code of identification HTML (Hypertext Markup Language) form, override is with reference to the character set parameter of medium type.If, while there is no character set parameter or content type head, will in hypertext markup language document, search for and have or not META declaration reference, thereby identification provides the character code of word by user terminal 100, and further identify the language that SNS user uses.
-advertisements metadata 470, it stores ad data and text data according to different language.The advertiser 500 that ad data comprises earlier figures 9 adds in pattern, by trading company, poster, commodity, service name and the keyword of advertiser's 500 inputs; Text data is searched for described ad data and is obtained in synonymicon 450 by control part 401.
-advertising database 480, it stores advertiser 500 ad data and network address with document form according to different language.
-member database 490, its storage adds advertiser 500 the information of ad system and the information of user terminal 100.Described member database 490 in Advertisement Server 400 is divided into advertiser's 500 databases and user terminal 100 databases, is managed respectively.
Below, will be according to the detailed composition of Advertisement Server in the invention described above 400, advertiser 500 the interactively that adds pattern in key diagram 9, its step comprises:
-step S120, advertiser 500 adds and becomes the member in Advertisement Server 400 of the present invention, and inputs ad data and website information in Advertisement Server 400.Described ad data and website information are stored in reception buffer part 430 by the server communication section 410 of Advertisement Server 400.
-afterwards, control part 401 reads out ad data and the website information that is stored in described reception buffer part 430 and provides to code identification section 460, thus the character code of distinguishing and corresponding language thereof.
-afterwards, control part 401 provides described ad data to word extraction unit 440, thus take blank or distinguish symbol as benchmark extraction word.
-afterwards, control part 401 is searched for the word extracted in synonymicon 450, thus the synonym of the word that search extracts.
-afterwards, controller 401 is according to different language, with the form of metadata 470, stores the word of ad data and the data of the synonym for described ad data that search by described control part 401 in synonymicon 450.
-control part 401 is in order to be connected with the word of ad data in advertisements metadata 470 by the synonym data, and gets permission to enter by Advertisement Server 400, stores ad data document and website information in advertising database 480.
Below, will the interactively of User terminal 100 drivings of Figure 10 be described according to the detailed composition of Advertisement Server 400 of the present invention, its step comprises:
-step S230, extract the word of the Word message of SNS instant message by user terminal 100, and send Advertisement Server 400 to.Described word information is stored in reception buffer part 430 by the server communication section 410 of Advertisement Server 400.
-afterwards, control part 401 reads out the Word message of the user terminal 100 that is stored in described reception buffer part 430, and provides to code identification section 460, thus the character code of distinguishing and corresponding language thereof.
-afterwards, control part 401 provides the Word message of described user terminal 100 to word extraction unit 440, and take blank or distinguish symbol and again extract word as benchmark.
-afterwards, control part 401 is searched for the word extracted in synonymicon 450, thus the synonym of the word that search extracts.
-afterwards, control part 401 utilizes the word extracted from the Word message of user terminal 100 and the synonym data that search out in synonymicon 450, according to different language search advertisements metadata 470.
-step S250, in the described advertisements metadata according to different language 470, while searching consistent data, control part 401 can read out ad data and the website information in the advertising database 480 be connected with the data that search, be stored to and send buffer part 420, and be sent to user terminal 100 by server communication section 410.
Figure 12 is that the present invention utilizes in the multi-lingual ad system of interactive mode of sociability network service, the detailed maps of user terminal.Below for the user terminal 100 shown in Figure 12, will be divided into existing element and characteristic element of the present invention describes respectively.
For user terminal 100 of the present invention, the first half that dotted line in accompanying drawing separates is illustrated is existing element, it comprises, controller 101, mobile division 102, display screen 103, touch screen control part 104, application program module 105, audio frequency input and output section 106.
Mobile division 102, it carries out audio frequency and the data of transmitting-receiving user terminal 100 by the control of controller 101; Display screen 103, it is for information and the data that provided by controller 101 are provided; Touch screen control part 104, it is the information by the optical touch screen sensor input overlapped with described display screen 103 for perception, and this information is offered to controller 101; Application program module 105, it carries out described application (application) function of utilizing user terminal 100 by controller 101, and preserves a plurality of functions, for the user, selects; Audio frequency input and output section 106, sound or audio-frequency information that it is received by mobile division 102 for conversion, and loudspeaker or the receiver J-Horner built-in by user terminal 100 provides to outside by it.
For user terminal 100 of the present invention, the Lower Half that dotted line in accompanying drawing separates is illustrated is characteristic element of the present invention, it comprises, instant message buffer part 110, instant message word extraction unit 111, ad data and website information reservoir 112, the page divide panel module 113.
-instant message buffer part 110, carry out application program of the present invention at user terminal 100, with SNS, is connected, and during with SN group 200 exchange Word message, described Word message saves as delivery unit by controller 101.
-instant message word extraction unit 111, it extracts word from the delivery unit form is stored in the Word message of described instant message buffer part 110, and described Word message is that the form with delivery unit stores.Now, it is that benchmark is distinguished word that described instant message word extraction unit 111 be take the blank that stores Word message, and reconfigure described word, and being stored in the Word message in instant message buffer part 110 thereby upset (scramble), described Word message is the form storage with delivery unit.
-ad data document and website information reservoir 112, it is for storing ad data document and the website information received from Advertisement Server 400.Described ad data document and website information are read out by controller 101, in display screen 103, are shown as advertisement.
-the page divides panel module 113, and it,, along with user terminal 100 drives the application program of utilizing the multi-lingual ad system of interactive mode of sociability network service of the present invention, is the SNS page and advertisement page zone by the page split screen of the display screen of described user terminal 100.It is to carry out in display screen 103 by controller 101 that the described page divides panel module 113.
The detailed composition of user terminal 100 according to the present invention, as follows to the interactively between the element of the user terminal 100 that drives according to the multi-lingual ad system of the interactive mode of utilizing the sociability network service of the present invention illustrated in fig. 10.
-step S200, will aforementioned user terminal 100 add pattern, drive the application program received by Advertisement Server 400 in user terminal 100.Controller 101 drives the page to divide panel module 113, thereby is the SNS page and advertisement page zone by the page split screen of the display screen of user terminal 100.
The controller 101 of-user terminal 100, by mobile division 102, is connected with Advertisement Server 400 user's SN group 200 with user terminal 100.
-afterwards, when user and SN group 200 exchange SNS instant messages or message board Word message, the controller 101 of user terminal 100 saves as described Word message the form of delivery unit.
-afterwards, controller 101 provides described Word message to instant message word extraction unit 111, from the Word message that is stored to described instant message buffer part 110 with the delivery unit form, extracts word, and the word that configuration extraction goes out again.
-controller 101 transmits the described word extracted to Advertisement Server 400 by mobile division 102, and ad data document and the website information that will transmit from Advertisement Server 400 are stored to ad data and website information reservoir 112.Described ad data document and website information are shown as advertisement after reading by controller 101 in display screen 103.
Figure 13 is the driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service of the present invention, illustrates for advertiser 500 and adds pattern, the process flow diagram of Advertisement Server 400 driving methods.Below will described driving method be described according to different step:
-step S500, advertiser 500 is incorporated as the member of Advertisement Server 400 of the present invention.
-step S510, advertiser 500 inputs ad data and website information in Advertisement Server 400.
-step S520, control part 401 reads described ad data and website information, provides to code identification section 460, thus the character code of distinguishing and corresponding language thereof.
-step S530, control part 401 provides described ad data to word extraction unit 440, thereby take blank or distinguish symbol as benchmark extraction word.
-step S540, control part 401 is searched for the word extracted in synonymicon 450, thus the synonym of the word that search is extracted is searched for extraction.
-step S550, control part 401, according to different language, with the form of metadata 470, stores the word of ad data and the synonym data that search in synonymicon 450 by described control part 401.
-step S560, control part 401 is in order to be connected with the word of ad data in advertisements metadata (470) by the synonym data, and get permission to enter by Advertisement Server 400, store ad data document and website information in advertising database 480, thereby finish advertiser 500 the driving method that adds pattern.
Figure 14 is the driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service of the present invention, illustrates that User terminal 100 drives, the process flow diagram of Advertisement Server 400 driving methods.Below will described driving method be described according to different step:
-step S600, be incorporated as Advertisement Server 400 members' user terminal 100 driver application.
-step S610, the control part 401 of Advertisement Server 400 judges whether the Word message of SNS instant message transmits from user terminal 100, and till waiting until the reception Word message always.
-step S620, in described step S610, during as the Word message from user terminal 100 transmission SNS instant messages, by described Word message, the server communication section 410 through Advertisement Server 400 is stored in reception buffer part 430 control part 401.
-step S630, control part 401 reads out the Word message that is stored in the user terminal 100 in described reception buffer part 430, and provide to code identification section 460, thereby the character code of distinguishing and corresponding language thereof, described word is provided to word extraction unit 440, and take blank or distinguish symbol and again extract word as benchmark.
-step S640, control part 401 is searched for the word extracted in synonymicon 450, thus the synonym of the word that search is extracted is searched for.
-step S650, control part 401 utilizes the word extracted from the Word message of user terminal 100 and the synonym data that search out in synonymicon 450, according to different language search advertisements metadata 470.
-step S660, in the step S650 of the described metadata 470 of search, when do not obtained Search Results, control part 401 will start to repeat from step S620, wherein, step S620 is that by described Word message, the server communication section 410 through Advertisement Server 400 is stored in reception buffer part 430 control part 401.
-step S670, in the step S650 of the described metadata 470 of search, as while searching consistent data, control part 401 can read out ad data document and the website information in the advertising database 480 be connected with the data that search, be stored to and send in buffer part 420, and be sent to user terminal 100 by server communication section 410.
In described step S670, for advertiser's 500 information in member database 490 and the information that is incorporated as member's user terminal 100, Advertisement Server 400 records the reading times of described ad data document and website information according to different advertiser 500, record the transmission number of times of ad data document and website information according to different user terminal 100, thereby the frequency that provides of advertisement is provided.
-step S680, control part 401 judges whether user terminal 100 is connection status, as while being connection status, to start to repeat from step S620, wherein, step S620 is for by the Word message of described SNS instant message, the server communication section 410 through Advertisement Server 400 is stored in reception buffer part 430; As while being notconnect state, execution step S610, and one by the time receive Word message till, wherein, the control part 401 that step S610 is Advertisement Server 400 judge that whether the Word message of SNS instant message is from user terminal 100 transmission.
Figure 15 is the driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service of the present invention, illustrates the driving method process flow diagram of user terminal 100.Below will described driving method be described according to different step:
-step S700, user terminal 100 add pattern, the application program that will receive from Advertisement Server 400 starts to drive in user terminal 100.
-step S710, the controller 101 of user terminal 100 drives the page to divide panel module 113, thereby is the SNS page and advertisement page zone by the display screen page split screen of user terminal 100.
-step S720, when the user exchanges SN group 200 and SNS instant message or message board Word message, the controller 101 of user terminal 100 saves as described Word message the form of delivery unit.
-step S730, controller 101 provides described Word message to instant message word extraction unit 111, from the Word message that is stored in described instant message buffer part 110 with the delivery unit form, extracts word, and the word that configuration extraction goes out again.
-step S740, controller 101 transmits the described word extracted to Advertisement Server 400 by mobile division 102.
-step S750, controller 101 judges whether to exist ad data document and the website information transmitted from Advertisement Server 400.
-as described in while not having the ad data document that transmits from Advertisement Server 400 and website information in step S750, controller 101 will start to repeat from step S720, wherein, step S720 saves as the form of delivery unit for the group 200 of the SN by user exchange and SNS instant message or message board Word message.
-step S760, as described in step S750, while having the ad data document that transmitted by Advertisement Server 400 and website information, controller (101) by the information storage that receives to ad data document and website information reservoir 112.
-step S770, controller 101 reads out the information that is stored in ad data document and website information reservoir 112, in display screen 103, is shown as advertisement.
-step S780, controller 101 judges that whether user terminal 100 organizes 200 with SN is still connection status.
As while being connection status, will start to repeat from step S720, wherein, step S720 saves as the form of delivery unit for the SN group 200 by user's exchange and SNS instant message or message board Word message.
As while being notconnect state, controller 101 stops the driving of the user terminal 100 of the multi-lingual ad system of interactive mode to utilizing the sociability network service.
Figure 16 shows the embodiment that user terminal 100 pages according to the multi-lingual ad system of interactive mode that utilizes the sociability network service of the present invention and driving method thereof form.The page of user terminal 100 in figure, divide panel module 113 split screens and drive as the SNS page and the advertising message page according to the aforesaid page.Now, if the user exchanges SNS group 200 and SNS instant message or message board Word message, in the advertising message page area, will provide the advertisement corresponding with Word message by Advertisement Server 400.Because described advertisement and aforesaid website information together are provided, therefore, can be shown as the form of hypertext (hyper-text) or hyperlink (hyper-link), also can utilize user terminal 100 touch screen drag (drag and move) function, be conveyed to SN group 200 with form of message.
Embodiment
The present invention, as embodiment, provides a kind of multi-lingual ad system of interactive mode that utilizes the sociability network service, and described system comprises: the server of sociability network service, user terminal, sociability group of networks, Advertisement Server and advertiser.It is characterized in that, described user terminal, sociability group of networks, Advertisement Server and advertiser, it is all centered by the server of sociability network service, and all the entrant as same sociability network service is managed.
In addition, the present invention is as embodiment, a kind of user terminal driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service is provided, and described system comprises: the server of sociability network service, user terminal, sociability group of networks, Advertisement Server and advertiser.It sequentially comprises the following steps: drive the application program transmitted by Advertisement Server at user terminal; In order to be connected with Advertisement Server, drive above-mentioned application program along with the user, user terminal is connected with the sociability group of networks, and with Advertisement Server, is connected simultaneously; When the instant message of user and SN group exchange sociability network service or message board Word message, user terminal is from described information extraction, and is sent to Advertisement Server; The word search metadata that the Advertisement Server utilization extracts; Read out the ad data and the website information that are connected with Search Results from advertising database, and be sent to user terminal; Ad data and website information that user terminal displays receives, and, using it as reference, with advertiser's website information, be connected.
Industrial applicibility
The present invention can usingd individual or colony as a node, and by the relation between each node, can share on the internet or " the sociability network service " of exchange of personal information in, and provide in the field of advertising service and apply.

Claims (20)

1. the multi-lingual ad system of interactive mode that utilizes the sociability network service, it comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, described user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500) are all centered by the server (300) of sociability network service, and all the entrant as same sociability network service is managed.
2. a driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, advertiser's (500) the pattern that adds comprises the following steps:
Step (S100), advertiser (500) is connected to Advertisement Server (400) by sociability network service or internet, and the advertiser is provided the information of (500), thereby add, becomes the member;
Step (S110), described advertiser (500) adds in the step (S100) that becomes the member, and trading company, title, user that Advertisement Server (400) stores advertiser (500) in member database to be provided register the information such as coding, contact method;
Step (S120), advertiser (500), as the member, inputs ad data and website information in multi-lingual mode in Advertisement Server (400); Described ad data comprises text data and even graph data, and described text data comprises trading company, poster, commodity, service name and keyword; Described website information is connected with advertiser's (500) homepage or sale website;
Step (S130), the Advertisement Server (400) of reception ad data and website information stores metadata (meta data) from ad data according to different language;
Step (S140) by advertiser's (500) ad data and network address, saves as the document of different language in advertising database; So far, completed the step that advertiser (500) adds Advertisement Server (400).
3. a kind of driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service according to claim 2, it is characterized in that, described metadata (meta data) saves as the text data of the trading company, poster, commodity, service name and the keyword that comprise that advertiser (500) provides.
4. a driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, the pattern that adds of user terminal (100) comprises the following steps:
Step (S150), user terminal (100) is connected on Advertisement Server (400) and is incorporated as the member by the sociability network service;
Step (S160), while being incorporated as the member, the packets of information of user terminal (100) input contains user social contact network service ID, the cell-phone number of user terminal (100), and the information exchange of described user terminal (100) input is crossed advertising database (400) and is stored in member database;
Step (S170), transmitted the application program that drives ad system to user terminal (100) by Advertisement Server (400); So far, completed the step that adds of user terminal (100).
5. according to the described driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service of any one in claim 2 and 4, it is characterized in that, described member database is divided into advertiser's (500) database and user terminal (100) database, and is managed respectively.
6. the driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service according to claim 4, it is characterized in that, adding in pattern of described user terminal (100), user terminal (100) does not connect Advertisement Server (400) by the sociability network service becomes the member, drive the application program of ad system by reception, thereby completing user terminal (100) adds step.
7. the driving method of the user terminal (100) of the multi-lingual ad system of interactive mode that utilizes the sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, described driving method comprises following steps:
Step (S200), drive the application program received by Advertisement Server (400) at user terminal (100);
Step (S210), in order to connect advertising service, along with user in step (S200) drives described application program, user terminal (100) is connected with sociability group of networks (200);
Step (S220), be connected with Advertisement Server (400) simultaneously;
Step (S230), if, when user and SN group (200) exchange the Word message of sociability network service instant message or message board, user terminal (100) extracts word from described information, and is sent to Advertisement Server (400);
Step (S240), the word search metadata extracted that Advertisement Server (400) utilization receives;
Step (S250) reads out the ad data and the website information that are connected in Search Results from advertising database, and is sent to user terminal (100);
Step (S260), user terminal (100) shows ad data and the website information received, and with reference to its content, is connected on the network address of advertiser (500).
8. the driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service according to claim 7, it is characterized in that, reading out ad data and the website information that is connected in Search Results from advertising database, and be sent in the step (250) of user terminal (100), further comprising the steps of:
Step (S300), user user terminal (100) drag (drag and move) function, again to SN group (200), transmit ad data and the website information received;
Step (S310), the terminal of sociability group of networks (200), with reference to the ad data and the website information that receive, is connected with advertiser's (500) network address.
9. the multi-lingual ad system of interactive mode that utilizes the sociability network service, it comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, described Advertisement Server (400) comprising:
Control part (401), it is for controlling each element in Advertisement Server (400);
Server communication section (410), it is comprised of sociability network service and internet communication unit as the PERCOM peripheral communication channel of Advertisement Server (400);
Send buffer part (420), it is as data buffering section, and the data that provided by control part (401) for storage, and the control of the described control part of foundation (401), transmit data by server communication section (410);
Receive buffer part (430), it passes through for storing the data that server communication section (410) receives as data buffering section, and the data that described reception is provided to control part (400);
Word extraction unit (440), it take by the blank (space) in the data of described server communication section (410) reception or differentiation symbol is benchmark, extracts word;
Synonymicon (450), the synonym (thesaurus) of the word that its search goes out from the reception extracting data, wherein said data receive by server communication section (410);
Code identification section (460), it receives the data of being received by server communication section (410) by control part (401), and identification receives the character code (character code) of data and provides to control part (401);
Advertisements metadata (470), it stores ad data and text data according to different language, and ad data comprises trading company, poster, commodity, service name and the keyword by advertiser (500) input; Text data obtains after searching for described ad data by control part (401) in synonymicon (450);
Advertising database (480), it stores advertiser's (500) ad data and network address with document form according to different language;
Member database (490), its storage adds advertiser's (500) the information of ad system and the information of user terminal (100); Described member database (490) in Advertisement Server (400) is divided into advertiser's (500) database and user terminal (100) database, is managed respectively.
10. the multi-lingual ad system of interactive mode that utilizes the sociability network service according to claim 9, it is characterized in that, the character code of the word that described code identification section (460) identification is provided by user terminal (100), thereby distinguish the language of sociability network service user, it is for the word transmitted with HTML (Hypertext Markup Language) (HyperTextTransferProtocol) or HTML (Hypertext Markup Language) (h ypertext markup language) form, understand character set (charset) parameter of content type (Content-Type) head in HTML (Hypertext Markup Language), (http-equi is the character set attribute of each key element in the character set parameter of the content type head of attribute and even hypertext markup language document v) to be set as metatag declaration in hypertext markup language document and HTML (Hypertext Markup Language) heading message, thereby identification character code, and further distinguish the language that the sociability network service user is used.
11. utilize the multi-lingual ad system of interactive mode of sociability network service according to claim 9, it is characterized in that, described Advertisement Server (400) also comprises:
Step (S120), advertiser (500) adds becomes Advertisement Server (400) member, and to its input ad data and website information;
Afterwards, described ad data and website information, the server communication section (410) by Advertisement Server (400) is stored to and receives in buffer part (430);
Afterwards, control part (401) reads out ad data and the website information that is stored in described reception buffer part (430) and provides to code identification section (460), thus the character code of distinguishing and corresponding language thereof;
Afterwards, control part (401) provides described ad data to word extraction unit (440), thereby take blank (space) or distinguish symbol as benchmark extraction word;
Afterwards, control part (401) is searched for the word extracted in synonymicon (450), thus the synonym (thesaurus) of the word that search extracts;
Afterwards, its control part (401) is according to different language, with the form of metadata (470), stores the word of ad data and the data of the synonym for described ad data that search by described control part (401) in synonymicon (450);
Control part (401) is connected for the word with ad data in synonym data and advertisements metadata (470), and gets permission to enter by Advertisement Server (400), storage ad data document and website information in advertising database (480).
12. utilize the multi-lingual ad system of interactive mode of sociability network service according to claim 9, it is characterized in that, described Advertisement Server (400) is further comprising the steps of:
Extract the word of the Word message of sociability network service instant message from user terminal (100), and transmit to Advertisement Server (400), described word information is stored to reception buffer part (430) by the server communication section (410) of advertisement control part (400);
Afterwards, control part (401) reads out the Word message of the user terminal (100) that is stored in described reception buffer part (430), and provides to code identification section (460), thus the character code of distinguishing and corresponding language thereof;
Afterwards, control part (401) provides the Word message of described user terminal (100) to word extraction unit (440), and take blank (space) or distinguish symbol and again extract word as benchmark;
Afterwards, control part (401) is searched for the word extracted in synonymicon (450), thus the synonym (thesaurus) of the word that search extracts;
Afterwards, the word that controller (401) utilization extracts from the Word message of user terminal (100) and the synonym data that search out in synonymicon (450), according to different language search advertisements metadata (470);
In the described advertisements metadata according to different language (470), while searching consistent data, control part (401) can read out ad data and the website information in the advertising database (480) be connected with the data that search, be stored to and send buffer part (420), and be sent to user terminal (100) by server communication section (410).
13. the multi-lingual ad system of interactive mode that utilizes the sociability network service, it comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500) is characterized in that described user terminal (100) comprising: controller (101), mobile division (102), display screen (103), touch screen control part (104), application program module (105), audio frequency input and output section (106);
It also comprises:
Instant message buffer part (110), be connected with the sociability network service at user terminal (100), and during with sociability group of networks (200) exchange Word message, described Word message saves as delivery unit by the controller (101) of user terminal (100);
Instant message word extraction unit (111), it extracts word from the Word message that is stored in instant message buffer part (110) with the delivery unit form;
Ad data document and website information reservoir (112), it is for storing ad data document and the website information received from Advertisement Server (400);
The page divides panel module (113), and its page split screen by the display screen of user terminal (100) is the sociability network service page and advertisement page zone and is driven.
14. a kind of multi-lingual ad system of interactive mode that utilizes the sociability network service according to claim 13, it is characterized in that, described instant message word extraction unit (111), while from the Word message that is stored in described instant message buffer part (110) with the delivery unit form, extracting word, the blank (space) that stores Word message of take is benchmark differentiation word, and reconfigures described word.
15. a kind of multi-lingual ad system of interactive mode that utilizes the sociability network service according to claim 13, is characterized in that, described user terminal (100) is further comprising the steps of:
When the application program received from Advertisement Server (400) drives user terminal (100), controller (101) drives the page to divide panel module (113), thereby is the sociability network service page and advertisement page by the display screen page split screen of user terminal (100);
The controller (101) of user terminal (100), by mobile division (102), is connected to user terminal (100) on user's sociability group of networks (200) and Advertisement Server (400);
Afterwards, when the instant message of user and sociability group of networks (200) exchange sociability network service or message board Word message, the controller (101) of user terminal (100) saves as described Word message the form of delivery unit;
Afterwards, controller (101) provides described Word message to instant message word extraction unit (111), from the Word message that is stored to described instant message buffer part (110) with the delivery unit form, extracts word, and the word that configuration extraction goes out again;
Described controller (101) transmits the described word extracted to Advertisement Server (400) by mobile division (102), and ad data document and the website information that will transmit from described Advertisement Server (400) are stored to ad data and website information reservoir (112), described ad data document and website information are shown as advertisement after reading by controller (101) in display screen (103).
A 16. driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, add the driving method of pattern for completing advertiser (500), comprise the following steps:
Step (S500), advertiser (500) is incorporated as the member of Advertisement Server (400);
Step (S510), advertiser (500) inputs ad data and website information in Advertisement Server (400);
Step (S520), the control part (401) of Advertisement Server (400) reads described ad data and website information, provides to code identification section (460), thus the character code of distinguishing and corresponding language thereof;
Step (S530), control part (401) provides described ad data to word extraction unit (440), thereby take blank (space) or distinguish symbol as benchmark extraction word;
Step (S540), control part (401) is searched for the word extracted in synonymicon (450), thus the synonym of the word that search is extracted (thesaurus) is searched for extraction;
Step (S550), control part (401), according to different language, with the form of metadata (470), stores the word of ad data and the synonym data that search in synonymicon (450) by described control part (401);
Step (S560), control part (401) is in order to be connected with the word of ad data in advertisements metadata (470) by the synonym data, and get permission to enter by Advertisement Server (400), store ad data document and website information in advertising database (480), thereby finish advertiser's (500) the driving method that adds pattern.
A 17. driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, comprise following steps:
Step (S600), be incorporated as Advertisement Server (400) member's user terminal (100) driver application;
Step (S610), the control part (401) of Advertisement Server (400) judges whether the Word message of sociability network service instant message is transmitted by user terminal (100), and till waiting until the reception Word message always.
Step (S620), in described step (S610), during as the Word message from user terminal (100) transmission sociability network service instant message, by described Word message, the server communication section (410) through Advertisement Server (400) is stored in reception buffer part (430) control part (401);
Step (S630), control part (401) reads out the Word message of the user terminal (100) be stored in described reception buffer part (430), and provide to code identification section (460), thereby the character code of distinguishing and corresponding language thereof, described word is provided to word extraction unit (440), and take blank (space) or distinguish symbol and again extract word as benchmark;
Step (S640), control part (401) is searched for the word extracted in synonymicon (450), thus the synonym of the word that search is extracted (thesaurus) is searched for;
Step (S650), the word that control part (401) utilization extracts from the Word message of user terminal (100) and the synonym data that search out in synonymicon (450), according to different language search advertisements metadata (470);
Step (S660), in the step (S650) of the described metadata of search (470), when do not obtained Search Results, control part (401) will start to repeat from step (S620), wherein, step (S620) be control part (401) by the Word message of described sociability network service instant message, be stored to and receive in buffer part (430) through the server communication section (410) of Advertisement Server (400);
Step (S670), in the step (S650) of the described metadata of search (470), as while searching consistent data, control part (401) can read out ad data document and the website information in the advertising database (480) be connected with the data that search, be stored to and send in buffer part (420), and be sent to user terminal (100) by server communication section (410);
Step (S680), control part (401) judges whether user terminal (100) is connection status, as while being connection status, to start to repeat from step (S620), wherein, step (S620) is for by the Word message of sociability network service instant message, the server communication section (410) through Advertisement Server (400) is stored in reception buffer part (430); As while being notconnect state, execution step (S610), and, till waiting until the reception Word message, wherein, the control part (401) that step (S610) is Advertisement Server (400) judges whether the Word message of sociability network service instant message transmits from user terminal (100) always.
18. utilize the driving method of the multi-lingual ad system of interactive mode of sociability network service according to claim 17, it is characterized in that, (S670) is further comprising the steps of for described step:
For advertiser (500) information in member database (490) and the information that is incorporated as member's user terminal (100), Advertisement Server (400) records the reading times of described ad data document and website information according to different advertiser (500), record the transmission number of times of ad data document and website information according to different user terminal (100).
A 19. driving method that utilizes the multi-lingual ad system of interactive mode of sociability network service, described ad system comprises: the server of sociability network service (300), user terminal (100), sociability group of networks (200), Advertisement Server (400) and advertiser (500), it is characterized in that, comprise following steps:
Step (S700), the application program that will receive from Advertisement Server (400) starts to drive in user terminal (100);
Step (S710), the controller (101) of user terminal (100) drives the page to divide panel module (113), thereby is the sociability network service page and advertisement page zone by the display screen page split screen of user terminal (100);
Step (S720), when user and SN group (200) exchange sociability network service instant message or message board Word message, the controller (101) of user terminal (100) saves as described Word message the form of delivery unit;
Step (S730), controller (101) provides described Word message to instant message word extraction unit (111), extract word from the Word message that is stored in described instant message buffer part (110) with the delivery unit form, and the word that configuration extraction goes out again;
Step (S740), controller (101) transmits the described word extracted to Advertisement Server (400) by mobile division (102);
Step (S750), controller (101) judges whether to exist ad data document and the website information transmitted from Advertisement Server (400);
As described in while not having the ad data document that transmits from Advertisement Server (400) and website information in step (S750), controller (101) will start to repeat from step (S720), wherein, step (S720) saves as the form of delivery unit for the sociability group of networks (200) by user exchange and sociability network service instant message or message board Word message;
Step (S760), as described in step (S750), while having the ad data document that transmitted by Advertisement Server (400) and website information, controller (101) by the information storage that receives to ad data document and website information reservoir (112);
Step (S770), controller (101) reads out the information that is stored in ad data document and website information reservoir (112), in display screen (103), is shown as advertisement;
Step (S780), controller (101) judges that whether user terminal (100) is still connection status with SN group (200);
As while being connection status, will start to repeat from step (S720); Wherein, step (720) saves as the form of delivery unit for the sociability group of networks (200) by user exchange and sociability network service instant message or message board Word message;
As while being notconnect state, controller (101) stops the driving of the user terminal (100) of the multi-lingual ad system of interactive mode to utilizing the sociability network service.
Utilize the multi-lingual ad system driving method of interactive mode of sociability network service 20. according to claim 19, it is characterized in that, further comprising the steps of:
Described controller (101) reads out the information that is stored in ad data document and website information reservoir (112), and be shown as in the step (S770) of advertisement at display screen (103), in the zone of advertising message is provided, will provide the advertisement corresponding with Word message by Advertisement Server (400);
Described advertisement and website information together show with hypertext (hyper-text) or hyperlink (hyper-link) form;
User terminal (100) drags (drag and move) function by touch screen, with form of message, is sent to sociability group of networks (200).
CN201280005647.2A 2011-10-04 2012-10-04 Interactive multi-lingual ad system and its driving method Active CN103460241B (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
KR1020110100514A KR101210201B1 (en) 2011-10-04 2011-10-04 A multilingual interactive advertising system, and the operation method thereof
KR10-2011-0100514 2011-10-04
PCT/KR2012/008010 WO2013051844A1 (en) 2011-10-04 2012-10-04 Interactive multilingual advertisement system, and method for driving same

Publications (2)

Publication Number Publication Date
CN103460241A true CN103460241A (en) 2013-12-18
CN103460241B CN103460241B (en) 2018-05-29

Family

ID=45393452

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201280005647.2A Active CN103460241B (en) 2011-10-04 2012-10-04 Interactive multi-lingual ad system and its driving method

Country Status (4)

Country Link
US (1) US20140236733A1 (en)
KR (1) KR101210201B1 (en)
CN (1) CN103460241B (en)
WO (1) WO2013051844A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108475260A (en) * 2016-04-14 2018-08-31 谷歌有限责任公司 Method, system and the medium of the language identification of items of media content based on comment

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101538467B1 (en) * 2012-09-25 2015-07-22 (주)앤드웍스 Link Information Joint System, Mobile and Text Transmitting Method thereof
US20140164132A1 (en) * 2012-12-12 2014-06-12 Teck Chia Client-Side Advertising Decisions
WO2014099272A1 (en) * 2012-12-17 2014-06-26 Thismoment, Inc. Systems and methods for interactive advertisements with distributed engagement channels

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1182590A2 (en) * 2000-08-24 2002-02-27 International Business Machines Corporation Method, system, and program for gathering indexable metadata on content at a data repository
CN1677416A (en) * 2005-03-01 2005-10-05 陈汉奕 Domain-name position multi-language multi-media advertising syste mand method for jointing with domain-name thereof
CN101030283A (en) * 2006-03-03 2007-09-05 腾讯科技（深圳）有限公司 Method and system for issuing advertisement
CN101278311A (en) * 2005-09-30 2008-10-01 雅虎公司 Automatically matching advertisements to media files
KR20090099439A (en) * 2008-03-17 2009-09-22 강민수 Keyword advertising method and system based on meta information of multimedia contents information
CN101889277A (en) * 2007-12-05 2010-11-17 费斯布克公司 Community translation on the social networks
KR20110032878A (en) * 2009-09-24 2011-03-30 김석기 Keyword ad. method and system for social networking service

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5375176A (en) * 1993-04-19 1994-12-20 Xerox Corporation Method and apparatus for automatic character type classification of European script documents
JPH11120185A (en) * 1997-10-09 1999-04-30 Canon Inc Information processor and method therefor
JP2002041537A (en) * 2000-07-31 2002-02-08 Nec Corp Advertisement presenting system
JP2003141018A (en) * 2001-11-02 2003-05-16 Fujitsu Ltd Server, relay device, information providing method and program
US20060116926A1 (en) * 2004-11-27 2006-06-01 Chen Michael W Method and system for internet publishing and advertising forums
US7548915B2 (en) * 2005-09-14 2009-06-16 Jorey Ramer Contextual mobile content placement on a mobile communication facility
US20090076917A1 (en) * 2007-08-22 2009-03-19 Victor Roditis Jablokov Facilitating presentation of ads relating to words of a message
KR101021656B1 (en) * 2008-03-24 2011-03-16 강민수 Method on information processing of content syndication system participating in digital content syndication of digital content using wire or wireless network
WO2012154440A2 (en) * 2011-05-06 2012-11-15 Evans Michael Shepherd System and method for including advertisements in electronic communications

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1182590A2 (en) * 2000-08-24 2002-02-27 International Business Machines Corporation Method, system, and program for gathering indexable metadata on content at a data repository
CN1677416A (en) * 2005-03-01 2005-10-05 陈汉奕 Domain-name position multi-language multi-media advertising syste mand method for jointing with domain-name thereof
CN101278311A (en) * 2005-09-30 2008-10-01 雅虎公司 Automatically matching advertisements to media files
CN101030283A (en) * 2006-03-03 2007-09-05 腾讯科技（深圳）有限公司 Method and system for issuing advertisement
CN101889277A (en) * 2007-12-05 2010-11-17 费斯布克公司 Community translation on the social networks
KR20090099439A (en) * 2008-03-17 2009-09-22 강민수 Keyword advertising method and system based on meta information of multimedia contents information
KR20110032878A (en) * 2009-09-24 2011-03-30 김석기 Keyword ad. method and system for social networking service

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108475260A (en) * 2016-04-14 2018-08-31 谷歌有限责任公司 Method, system and the medium of the language identification of items of media content based on comment
CN108475260B (en) * 2016-04-14 2021-12-21 谷歌有限责任公司 Method, system, and medium for language identification of comment-based media content items

Also Published As

Publication number Publication date
KR101210201B1 (en) 2012-12-07
CN103460241B (en) 2018-05-29
US20140236733A1 (en) 2014-08-21
KR20110123230A (en) 2011-11-14
WO2013051844A1 (en) 2013-04-11

Similar Documents

Publication Publication Date Title
US11682051B1 (en) System and method for targeting information based on message content in a reply
US9965462B2 (en) Systems and methods for identifying and recording the sentiment of a message, posting, or other online communication using an explicit sentiment identifier
KR101322679B1 (en) An assistant―adviser using the semantic analysis of community exchanges
JP5368515B2 (en) Advertising method and advertising system
US20080281794A1 (en) "Web 2.0 information search and presentation" with "consumer == author" and "dynamic Information relevance" models delivered to "mobile and web consumers".
US20110082724A1 (en) System and method for advertisement placement in an electronic reader device
KR20070004077A (en) Determining ad targeting information and/or ad creative information using past search queries
CN102959573A (en) Information processing device, information processing method, information processing program, and recording medium in which information processing program is recorded
CN1983275A (en) Method of searching web satation and opinion tracking server
JP2010510601A (en) Method for recommending product information and system for executing the method
CN104969254A (en) Personalized summaries for content
US20130297413A1 (en) Using actions to select advertisements
CN103460241A (en) Interactive multilingual advertisement system, and method for driving same
JP2015515679A (en) Computerized Internet search system and method
JP2002202931A (en) Server and recording medium
JP2008242559A (en) Advertisement charging control method, server, and program, for charging according to browsing of advertising content
US9772752B1 (en) Multi-dimensional online advertisements
JP7057596B1 (en) Video sharing system, video sharing program and video sharing method
KR102119398B1 (en) Advertisement Providing System And Method thereof, Apparatus And Device supporting the same
KR100736276B1 (en) Method for providing information in data communication network including repaying earnings type advertising method
JP5739277B2 (en) Identification method, identification server, and program for associating user account with subscriber identifier of user terminal
KR101376552B1 (en) Method of providing contents block, server performing the same and storage media storing the same
JP6923723B1 (en) Content distribution servers, content search methods, content search programs, computer-readable storage media, and content distribution systems
US20140222797A1 (en) Collecting And Providing Information Online
KR101021098B1 (en) Method, system and computer-readable recording medium for providing advertisement according to research result related therewith

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant
TR01 Transfer of patent right
TR01 Transfer of patent right

Effective date of registration: 20180629

Address after: Seoul, South Kerean

Patentee after: Xu Haoshan

Address before: Seoul, South Kerean

Patentee before: Sommerce Ltd.