KR20140013380A - Method and system of advertisement based on social network service - Google Patents

Abstract

An online advertising method using social network services is provided. The online advertising method according to the present invention comprises: a step of authenticating a user terminal in response to an authentication request of the user terminal; a step of granting access and search for an advertisement which is registered to a management server of the authentication-completed user terminal and obtaining information, which commands a plurality of advertisements selected by the user terminal among the advertisements registered to the management server, from the user terminal; a step of generating a user advertisement board based on the information which indicates the advertisements selected by the user terminal; and a step of providing the user advertisement board to the user terminal or external user terminal by a request of the user terminal or the external user terminal. [Reference numerals] (AA) Start; (BB) End; (S210) Access to a management server; (S220) User authentication; (S230) Access to an advertiser DB; (S240) Advertisement selection; (S250) Generation of a user advertisement board; (S260) Storage in a user DB; (S270) Provision of the user advertisement board through a social network; (S280) Browsing of an advertisement by an external user; (S290) Reserving of a reward for the user

Description

Advertising method and system based on social network service {METHOD AND SYSTEM OF ADVERTISEMENT BASED ON SOCIAL NETWORK SERVICE}

The present invention relates to an online advertising method, and more particularly, to an advertising method and system based on a social network service.

Recently, various techniques for product advertisement have been developed and applied. Especially, as the Internet services are popularized due to the development of communication and computer technologies, advertisements made on-line have become an object of interest.

As an example of this, users who have web pages such as blogs, cafes, and Internet homepages can manage advertisements on various products through their web pages, and pay for the advertisements. Types of marketing are being used. In this way, advertisers can have a large number of advertising media, and for users who have blogs, cafes, Internet homepages, etc., a revenue model can be beneficial to both advertisers and users. have.

Regarding such an advertising method, "Method and host for mediating Internet advertisement using the Internet" of Patent Publication No. 2000-7010 and "Advertising Effect Guaranteed Internet Advertising Brokerage Method and Publication Fee of Publication No. 2000-54703" System "and the like are disclosed for distributing banner advertisements to respective users.

Looking at the conventional advertising method as described above, most of the way to pay compensation based on the number of clicks, or the user who came by the click will show the response desired by the advertiser (for example, customer information for consultation on the insurance company event page) At the same time, they use a method of paying compensation.

The existing advertising exposure method has negative effects on both advertisers and customers. The customer had to suffer inconvenience and hassle due to the exposure of the unwanted advertisements, and the advertiser caused the negative factors through the marketing activities because the advertisers gave the recognition that the advertising process was annoying and inconvenient for the customers. There was this.

The problem to be solved by the present invention is to provide an online advertising method based on social networks.

Another problem to be solved by the present invention is to provide an intermediary system between an advertiser who wants to execute an advertisement using a social network and a user who performs an advertising activity through a social network.

Another problem to be solved by the present invention is to provide a social network-based advertising system that provides a reasonable reward for the effect of the user performing the advertising activity through the social network.

According to an aspect of the present invention, the online advertising method performed by the management server comprises the steps of (A) authenticating the user terminal in response to the authentication request of the user terminal, (B) the management of the user terminal is completed authentication; Allowing access and retrieval of advertisements registered in a server, and obtaining information indicating a plurality of advertisements selected by the user terminal among advertisements registered in the management server from the user terminal, (C) the user Generating a user billboard based on information indicating a plurality of advertisements selected by the terminal; and (D) providing the user billboard to the user terminal or the external user terminal at the request of the user terminal or the external user terminal. Include.

The registered advertisement may be stored in the management server through the step of obtaining detailed information about the registered advertisement from the advertiser of the registered advertisement and storing it in a database prior to the step (A).

The detailed information about the registered advertisement includes the name of the registered advertisement, a brief description of the registered advertisement, a homepage address or a linkable URL address of the registered advertisement, a category to which the registered advertisement belongs, and the registered advertisement. At least one of key information, a keyword related to the registered advertisement used to search the user terminal, an advertisement cost for the registered advertisement, an advertisement period for the registered advertisement, and advertisement region setting information for the registered advertisement. It can be either.

The user billboard may include a plurality of advertisements selected by the user terminal.

The external user terminal may obtain the URL address of the user advertisement board stored in the management server from the user terminal through a social network service.

According to another aspect of the present invention, an online advertisement method using a social network system includes (A) registering a plurality of online advertisements in a management server by an advertiser terminal, and (B) a plurality of online advertisements registered in the management server. Selecting an advertisement by the user terminal, (C) registering a user advertisement board including the plurality of advertisements selected in the step (B) with the management server; (D) providing, by the user terminal, URL information of the user billboard to an external user terminal linked to the user terminal through a social network service; And (E) when the call request of the user advertisement board is input by the external user terminal to the management server, the management server calculating and paying an advertisement fee as a reward for the user terminal.

In the step (A), (A1) authentication by the advertiser terminal is performed by the management server and (A2) the advertiser terminal is registered through the online advertisement registration interface provided by the management server from the advertiser terminal. It may include; receiving the detailed information on the desired advertisement.

In the step (B), (B1) receiving a search condition by the management server through a search interface provided to the user terminal by the management server, (B2) registering with the management server searched according to the search condition And transmitting (B3) information about a selected advertisement from the user terminal to the user terminal.

The plurality of advertisements included in the user billboard may be formed of advertisements for respective parts of the finished product.

The plurality of advertisements included in the user billboard may be formed of advertisements for the same product registered by different advertisers.

According to another aspect of the present invention, the management server for performing the online advertising method according to the present invention processes the service subscription request of the advertiser or user who wants to use the online advertising system and the authentication process and authentication for authenticating the advertiser or the user The advertisement registration unit that receives an advertisement from the advertiser, an advertiser database for storing information about the advertiser and an advertisement registered through the advertisement registration unit, and the user selects at least one advertisement registered in the advertiser database. The user billboard generation unit for generating a user, information about the user and the user billboard generated by the user billboard generation unit user database, the user billboard stored in the user database according to the request of an external user A user billboard providing unit for providing a terminal of the user, an advertisement bill payment unit for providing an advertising cost payment interface to the advertiser, and a user compensation unit for performing evaluation and compensation for the propagation of the registered advertisement through the social network service of the user Include.

According to the advertisement method and system using the social network service according to the present invention, the advertiser selectively exposes his / her advertisement to a necessary customer and enables the expenditure of the advertisement cost in proportion to the advertisement effect, thereby efficiently executing the limited advertising budget. do.

It provides a system that collects, reconstructs a large number of advertisements and provides them as information to acquaintances to users who perform advertising activities using social network services. A compensation system can be provided.

External users can obtain reliable product / service information, solve the reliability problems of information distributed online and enable positive exposure and spread of advertisements.

FIG. 1 briefly illustrates a configuration of a system in which an online advertisement method based on a social network service (SNS) according to the present invention can be implemented.
2 shows an example of the configuration of the management server 10 to perform the above-described function.
3 illustrates an example of a registration interface provided to the advertiser terminal 20 by the management server 10.
4 is a flowchart illustrating a method of registering an advertisement in the management server 10 in the online advertisement method according to a specific embodiment of the present invention.
5 is a flowchart illustrating an advertisement activity of a user terminal and a compensation procedure thereof in an online advertisement system according to an embodiment of the present invention.

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In addition, numerals used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

In this specification, one component "provides information" to another component means that the component providing the information transfers the information to the component to which the information is provided. The transfer of information may be performed by transmitting information using various communication protocols applicable to wired / wireless networks, or through simple input of the corresponding information by a management agent of each component. There is no particular limitation on the method used for transferring information unless there is a description limiting the method. In addition, the "obtaining information" means that one component obtains information through a method of receiving information from another component or simply receiving information from a management entity.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate a thorough understanding of the present invention, the same reference numerals are used for the same means regardless of the number of the drawings.

FIG. 1 briefly illustrates a configuration of a system in which an online advertisement method based on a social network service (SNS) according to the present invention can be implemented.

Advertising system according to the present invention to the management server 10, 10 and the management server 10, 10, the advertiser terminal 20, the user terminal 30, the external user terminal 40 is connected through a communication network Can be configured. In FIG. 1, the communication network is not limited in kind, and may be an internal communication network constructed to exchange information or collaborate with members of an Internet network or a company or an organization. Management server 10 (10) and each terminal can provide or obtain mutual information through a communication network using a variety of wired / wireless communication protocols. In FIG. 1, the social network displayed between the user terminal 30 and the external user terminal 40 may be part of the communication network of FIG. 1 or may be a heterogeneous communication network.

The advertiser terminal 20 is a terminal of an advertiser who wants to advertise goods or services provided through the online advertisement system. The advertiser terminal 20 may access the management server 10 and 10 through a communication network to register an advertisement of an advertiser and pay an advertisement fee. An interface for the advertiser terminal 20 to register an advertisement in the management server 10 and 10 and to pay the advertisement fee may be provided by the management server 10 or 10.

The user terminal 30 selects the advertisement of the advertiser registered in the management server 10 through their SNS acquaintances (in this specification, it is referred to as an external user from the user of the management server 10). A terminal on the user side that performs an advertisement activity for propagating the selected advertisement to the user and receives a reward for the advertisement activity. The user terminal 30 may reconfigure the selected advertisement to generate a user billboard on the management server 10, or generate a user billboard on the user terminal 30 and provide the generated user billboard to the management server 10. .

The external user terminal 40 is a terminal on the external user side for viewing the advertisement of the advertiser propagated by the user's activity.

The management server 10 receives and registers an advertisement of an advertiser from the advertiser terminal 20 and serves to provide a registered advertisement of the advertiser to the user terminal 30. The management server 10 may store the user billboard including the advertisement selected and reconstructed by the user terminal 30 and provide the same to the external user terminal 40.

2 shows an example of the configuration of the management server 10 to perform the above-described function.

The management server 10 processes the service subscription request of the advertiser terminal 20 and the user terminal 30 to use the online advertising system and authenticates the terminal with the subscription processing and authentication unit 21, the advertiser and the advertiser terminal ( 20 is stored in the advertisement registration unit 22 for receiving the advertisement from the advertiser terminal 20, the advertiser DB (27), the user terminal 30 for storing the advertisement of the advertiser registered through the advertisement registration unit 22 User billboard generation unit 23, the user and the user terminal 30 and the user billboard generation unit 23 so that the user can create a user billboard by selecting and reconfiguring at least one advertisement registered in the advertisement DB In response to a request from the user terminal 30 or the external user terminal 40, the user DB 28 storing the user advertisement board generated by the user advertisement board and the user advertisement board registered in the user advertisement DB DB may be used. It may include a user billboard providing unit 24 provided to the horse 40, the advertising bill payment unit 25 for the payment of the advertiser's advertising costs, and a user compensation unit 26 for performing evaluation and compensation for the user's advertising activity. have.

The management server 10 may further include an additional configuration for performing the above-described function or an additional configuration for performing the additional function for the convenience of the user or an external user. Each entity constituting the management server 10 in Figure 2 has a meaning as a unit for performing each function. According to the exemplary embodiment, some or all of the components of the management server 10 may be configured as separate servers linked to the management server 10.

The subscription processing and authentication unit 21 of the management server 10 is provided to the user who wants to register the advertisement in the online advertisement system of the present invention or the user who wants to perform the advertising activity for the online advertisement registered in the online advertisement system and receive the reward. Performs necessary authentication for subscription processing and access to DB. In order to subscribe an advertiser or a user, the management server 10 collects information about an advertiser or a user and information about an advertiser terminal 20 and a user terminal 30 and stores the information in an advertiser DB 27 or a user DB 28. Can be.

Information about the advertiser is the advertiser's personal information (for example, social security number, business registration number, account number, address, phone number, ID, password, etc. for DB access) and advertiser terminal 20 for advertiser identification It may be an identifier (for example, the IP address, MAC address of the terminal, CID if the terminal is a mobile phone), and information about the user may also be an identifier of the user's personal information and the user terminal 30.

Information about the advertiser and information about the user may be used as information for later authentication. The authentication procedure of the advertiser or the user is a method of inputting an ID and password, an authentication method using an accredited certificate, and the management server 10 responds to the request for information for authentication of the advertiser terminal 20 or the user terminal 30. Alternatively, a method of providing information for authentication to a user side and inputting it again by an advertiser or a user may be used.

The advertisement register 22 performs a function of registering an advertisement from an advertiser. The advertisement registration unit 22 may provide an advertisement registration interface for the advertiser terminal 20 so that the authenticated advertiser may register / manage his / her advertisement in the management server 10. The advertisement registration unit 22 may receive the advertisement related information of the advertisement to be registered from the advertiser terminal 20, and the management server 10 may manage the registered advertisements based on the received advertisement detailed information. . The advertisement related information may be provided to the user terminal 30 and used as a reference material in determining whether the user terminal 30 selects a corresponding advertisement.

3 illustrates an example of a registration interface provided to the advertiser terminal 20 by the management server 10. The information requested to be input in the example of FIG. 3 is an example of the advertisement related detailed information.

The advertisement registration unit 22 registers the name of the advertisement to be registered from the advertiser terminal 20, a brief description of the advertisement to be registered, the homepage address / linkable URL address of the advertisement to be registered, the category to which the advertisement is to be registered, and the registration. The main information of the ad you want to advertise, the keywords you want to show in the search box, the cost of the ad you want to register, the duration of the ad, the location of your ad, the representative photo of the ad you want to register, and other details about the ad you want to register. Information can be obtained.

The information obtained through the advertisement register 22 may be stored in the advertiser DB 27.

The advertiser DB 27 stores information about the advertiser and the advertiser terminal 20 obtained through the subscription processing and authentication unit 21 and information about the advertisement obtained through the advertisement registration unit 22. The advertiser DB 27 may allow access of the authenticated user terminal 30 and provide information about an advertisement to the user terminal 30 according to a request of the authenticated user terminal 30.

The user billboard generator 23 selects at least one target advertisement to perform an advertisement activity among the advertisements registered to the user terminal 30 and generates a user billboard to be used in the advertisement activity based on the selected target advertisements. Provides a user interface.

When the user terminal 30 that has undergone the authentication procedure approaches the management server 10, the management server 10 may provide advertisement information registered in the advertiser DB 27 of the user terminal 30. The user billboard generator 23 allows the user terminal 30 to select a advertisement registered in the advertiser DB 27 to generate a user billboard to be used in advertising activities. The user billboard may be referred to as an advertisement platform arranged by a user as a set of a plurality of advertisements.

The user billboard may include a plurality of advertisements selected by the user terminal 30. A user may generate an advertisement board by selecting an advertisement related to his / her interests through the user terminal 30.

As a more specific example, a user may generate an advertisement board of his or her own by selecting an advertisement regarding a product meeting a specific condition among advertisements registered in the advertiser DB 27. When a user composes a user billboard with advertisements about cars, a collection of advertisements about cars produced by a specific manufacturer, a collection of advertisements about cars of a certain price range, and a collection of advertisements about cars for a specific use / type The construction may be one example.

As another example of the configuration of the user billboard, it may be configured in the form of a collection of advertisements for each part constituting the finished product. For example, individual advertisements for components that make up a personal computer (PC) (e.g., CPU, M / B, graphics card, RAM, HDD, power supply, case, monitor, printer, keyboard, mouse, etc.) Can be configured to contain a single user billboard. The user billboard configuration may be variously applied in the form of advertising collections for each of the interior props that can be used together, advertising collections for the food materials necessary for the recipe of a particular dish.

The advertising activity using the user billboard generated in this way can mean more than just delivering advertisements, but also conveying useful information to the audience exposed to the advertisements. Can be a more effective advertising method.

The user billboard generator 23 may provide an interface for searching for an advertisement registered in the advertiser DB 27 so that the user terminal 30 may select an advertisement to be included in the user billboard according to specific conditions / criteria. have. The interface for searching may support conditional search so that the user terminal 30 may search for a product advertisement corresponding to a specific condition desired among advertisements registered in the advertiser DB 27.

The user billboard generator 23 receives a search condition from the user terminal 30 and outputs an advertisement of a product registered in the advertiser DB 27 that satisfies the search condition as a search result and the user terminal 30 is output. You can select a search result to construct a user billboard.

The user billboard generation unit 23 may further provide an interface for supporting additional functions such as a bulletin board for exchanging and distributing opinions about advertisement information between users and disclosure and modification of user information, account registration between users, and recommendation.

The user billboard generator 23 may generate a user billboard in a manner of recommending and selecting at least one user billboard composed of advertisements corresponding to the search condition input from the user terminal 30.

When the user billboard is generated through the above process, the user billboard generator 23 may store the generated user billboard in the user DB 28.

The user DB 28 stores information about the user and the user terminal 30 acquired by the subscription processing and authentication unit 21 and a user advertisement board generated by the user billboard generation unit 23 by the user terminal 30. . The user billboard stored in the user DB 28 may be provided to an external user through the user billboard providing unit 24 which will be described later.

The user billboard providing unit 24 works in conjunction with the user DB 28 to provide a user billboard to the external user terminal 40 at the request of an external user. The user billboard providing unit 24 may provide the user billboard in the form of a web page to the external user terminal 40. The external user can view the advertisements constituting the provided user advertisement board, and viewing the advertisement of the external user can generate a reward to the user. Specific procedures in this regard will be described later.

The advertisement cost payment unit 25 is an entity that performs a function of paying the advertisement fee when the advertiser registers the advertisement in the management server 10. The advertisement fee payment unit 25 may be linked with a payment system such as a financial institution to receive a payment. The paid advertising fee may be used as an advertising activity fee provided to the user as a reward for the advertising activity of the user.

The user compensation unit 26 is an entity that performs a function of calculating and calculating the advertising activity cost paid as a reward for the advertising activity of the user.

When the user configures the user billboard and exposes the user billboard to the acquaintances through the wired / wireless communication network, the acquaintances earn the advertising activity costs to the user when viewing the advertisement constituting the user billboard. The user may transmit the user advertisement board through SNS, e-mail, messenger, and the like. The user billboard may be transmitted in the form of an image including the URL of the advertisement constituting the ad, a flash file, or in the form of a URL link of the user billboard stored in the user DB 28. The external user can click the advertisement constituting the user advertisement board to view the advertisement.

The user compensation unit 26 may evaluate the advertisement activity of the user by counting the occurrence of an event in which an external user clicks on the advertisement constituting the user billboard. Duplicate clicks from the same external user may be counted as one click in order to obtain a substantial advertising effect. The determination of whether the user is the same external user may be determined based on the IP address of the external user, the MAC address, the identifier of the external user terminal 40, and the like.

As another method for obtaining a practical advertisement effect, the occurrence of an event may be counted based on a confirmation message of an external user who viewed the advertisement. That is, a method of clicking a confirmation button of a screen box that appears after the advertisement screen is scrolled to the end, or in the case of a video / flash advertisement, clicks the confirmation button that appears on the last screen after playing.

Hereinafter, an online advertising method according to an embodiment of the present invention will be described in main steps.

4 is a flowchart illustrating a method of registering an advertisement in the management server 10 in the online advertisement method according to a specific embodiment of the present invention. Each step of FIG. 4 may be performed by the advertiser terminal 20 and the management server 10 to register an advertisement in the management server 10.

The advertiser accesses the management server 10 to register the advertisement (S110). The advertiser may access the management server 10 through the advertiser terminal 20. The advertiser terminal 20 may access the management server 10 by using a dedicated application installed for accessing the management server 10 or by using a web browser.

The management server 10 performs the authentication of the advertiser terminal 20 (S120). If the advertiser is not registered, the registration process may be preceded. The advertiser's subscription processing and authentication may be performed by the subscription processing and authentication unit 21 of the management server 10 as described above. The authentication may be used for authentication of the advertiser using the advertiser information or the authentication of the advertiser terminal 20 using the advertiser terminal 20 information, in accordance with an embodiment to apply the authentication for the advertiser and the advertiser terminal 20 at the same time can do. In the authentication process, as described above, the information about the advertiser and the information about the advertiser terminal 20 obtained from the subscription processing and authentication unit 21 and the information about the advertiser terminal 20 may be used.

When the authentication is completed, the management server 10 provides an interface for the advertisement registration to the advertiser terminal 20 (S130). Step S130 may be performed by the advertisement registration unit 22 of the management server 10.

Since the advertiser terminal 20 pays the advertising costs (S140), the advertisement is registered in the management server 10 (S150).

5 is a flowchart illustrating an advertisement activity of a user terminal and a compensation procedure thereof in an online advertisement system according to an embodiment of the present invention.

The user accesses and accesses the management server 10 through the user terminal 30 (S210), and the advertiser DB stored in the advertisement registered in the procedure of FIG. 4 by the advertiser through the user authentication procedure (S220) is stored (27) Approach (S230).

The user terminal 30 selects an advertisement to be included in its user billboard (S240). As described above, the procedure for selecting an advertisement by the user terminal 30 may be provided by the user billboard generator 23 of the management server 10. The user billboard generator 23 may expose the registered advertisement to the user terminal 30, and may provide an interface for allowing the user terminal 30 to search for information on the registered advertisements. The advertisement registered in the advertiser DB 27 may be exposed to the user terminal 30 in a random manner.

The user advertisement board is generated by configuring the advertisements selected in the user terminal 30 (S250), and stored in the user DB 28 (S260). According to an exemplary embodiment, an application for generating a user billboard may be installed in the user billboard generator 23 of the user terminal 30 and / or the management server 10. When installed in the user terminal 30 may be implemented in the form of generating a user billboard in the user terminal 30 and transmits to the user billboard generation unit 23 of the management server 10. When the user billboard is generated by an application installed in the user billboard generator 23 of the management server 10, the user terminal 30 selects an advertisement to configure the user billboard and displays unique information indicating the corresponding advertisement. It may be implemented in the form provided to (23).

The user propagates the user advertisement board to the external user through the social network (S270). As described above, the user billboard may function as information as an advertisement reconstructed by the user. The user can spread the user billboard to neighbors (external users) via social networks. For example, the user may send an e-mail hyperlinking the URL of the user's billboard or post it on Twitter, Facebook, etc. to expose an advertisement included in the user's billboard to an external user.

The external user views the advertisement included in the user advertisement board propagated by the user (S280). When a user billboard is reconstructed information to a user and spread to a user and an external user connected to a social network, the user billboard may increase the attention and increase the likelihood of the external user's actual purchase.

The user compensation unit 26 of the management server 10 accumulates a reward to the user who exposed the advertisement when the advertisement of the external user is viewed (S290). The user compensation unit 26 may grant a reward point to the user when an access request from the external user terminal 40 through the user billboard is received in the online advertisement registered in the advertiser DB 27 of the management server 10. have.

According to an exemplary embodiment, identification information (IP address, MAC address, etc.) of the external user terminal 40 may be collected and stored. When the user's compensation unit 26 requests an access of the external user terminal 40, the user compensation unit 26 determines whether to repeatedly access more than a predetermined number of times within a predetermined period based on the identification information of the corresponding external user terminal 40. You can decide whether or not. If there is a repetitive access request from the same external user terminal 40 within a short time, it is possible to limit the granting of reward points.

Reward points granted to the user's account may be provided in various ways, such as online virtual currency, coupons, as well as real money, or may be paid to the user by reaching a specific point or converted to real money at a certain point in time.

On the other hand, the online advertising method in each of the embodiments of the present invention described above may be implemented in the form of program instructions that can be executed through various electronic means for processing information may be recorded in the storage medium. The storage medium may include program instructions, data files, data structures, and the like, alone or in combination.

Program instructions to be recorded on the storage medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software. Examples of storage media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic-optical media such as floppy disks. hardware devices specifically configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be understood that the invention may be varied and varied without departing from the scope of the invention.

Claims (12)

In the online advertising method performed by the management server,
(A) authenticating the user terminal in response to the authentication request of the user terminal;
(B) allow access and retrieval of advertisements registered in the management server of the user terminal for which authentication has been completed, and indicate a plurality of advertisements selected by the user terminal among the advertisements registered in the management server from the user terminal; Acquiring information to be made;
(C) generating a user billboard based on information indicating a plurality of advertisements selected by the user terminal; And
(D) providing the user billboard to the user terminal or an external user terminal at the request of a user terminal or an external user terminal. The method of claim 1, wherein the registered advertisement is
Prior to step (A), the advertisement method stored in the management server through the step of obtaining the detailed information about the registered advertisement from the advertiser of the registered advertisement in a database. The method of claim 2,
The detailed information about the registered advertisement includes a name of the registered advertisement, a brief description of the registered advertisement, a homepage address or a linkable URL address of the registered advertisement, a category to which the registered advertisement belongs, and the registered advertisement. At least one of key information, a keyword related to the registered advertisement used to search the user terminal, an advertisement cost for the registered advertisement, an advertisement period for the registered advertisement, and advertisement region setting information for the registered advertisement. Which is the advertising method. The method according to claim 1,
The user billboard includes a plurality of advertisements selected by the user terminal. The method according to claim 1,
And the external user terminal obtains a URL address of the user advertisement board stored in the management server from the user terminal through a social network service. In the online advertising method using a social network system,
(A) registering a plurality of online advertisements in the management server by the advertiser terminal;
(B) selecting a plurality of advertisements by the user terminal among the online advertisements registered in the management server;
(C) registering a user billboard including the plurality of advertisements selected in the step (B) with the management server;
(D) providing, by the user terminal, URL information of the user billboard to an external user terminal linked to the user terminal through a social network service; And
(E) when the call request of the user billboard by the external user terminal is input to the management server, the management server calculates and pays an advertisement fee as a reward for the user terminal; online advertising method comprising a. The method of claim 6,
The step (A)
(A1) performing authentication on the advertiser terminal by the management server; And
(A2) receiving detailed information on the advertisement that the advertiser terminal wants to register through the online advertisement registration interface provided by the management server from the advertiser terminal. The method of claim 6, wherein step (B) comprises:
(B1) receiving a search condition by the management server through a search interface provided to the user terminal by the management server;
(B2) transmitting a list of advertisements registered in the management server searched according to the search condition to the user terminal; And
(B3) receiving the information on the selected advertisement from the user terminal; online advertising method comprising a. The method of claim 6,
The plurality of advertisements included in the user billboard consists of advertisements for each part of the finished product. The method of claim 6,
The plurality of advertisements included in the user billboard comprises an advertisement for the same product registered by different advertisers. The method of claim 6,
The plurality of advertisements included in the user billboard consists of advertisements for products belonging to the same category registered by different advertisers. A subscription processing and authentication unit for processing a service subscription request of an advertiser or a user who wants to use an online advertisement system and authenticating the advertiser or the user;
An advertisement register for registering an advertisement from the advertiser;
An advertiser database for storing information about the advertiser and an advertisement registered through the advertisement register;
A user billboard generator to generate a user billboard by selecting at least one advertisement registered in the advertiser database;
A user database configured to display information about the user and the user billboard generated by the user billboard generator;
A user billboard providing unit which provides a user billboard stored in the user database to a terminal of the external user according to an external user's request;
An advertisement cost payment unit that provides an advertisement payment interface to the advertiser; And
And a user compensation unit configured to evaluate and compensate for propagation of the registered advertisement through the social network service of the user.

Images