KR20190000221A - Method and System of Advertisement Based on Online Social Network Service - Google Patents

Abstract

An advertisement method and system based on online social network service are provided. The method according to the present invention includes a step of authenticating a user terminal in response to the authentication request of a user terminal, a step of allowing the access and search of an advertisement registered in the management server of the user terminal whose authentication is completed and acquiring information indicating a plurality of advertisements selected by the user terminal among the advertisements registered in the management server from the user terminal, a step of generating a user billboard based on information indicating the plurality of advertisements selected by the user terminal; and a step of providing the user billboard to the user terminal or an external user terminal by the request of the user terminal or the external user terminal.

Description

TECHNICAL FIELD The present invention relates to an advertising method and system based on an online social network service,

The present invention relates to an online advertising method, and more particularly, to an advertising method and system based on a social network service.

Recently, various techniques for commercial advertising have been developed and applied. Especially, as internet service becomes popular due to development of communication and computer technology, advertisements that are made on-line are of interest.

As one example related to this, a user having a web page that can be managed by himself or herself, such as a blog, a cafe, or an internet homepage, is allowed to perform an advertisement about various goods through his web page, Type marketing method is being used. According to this method, advertisers can secure a large number of advertisement media, and a user having a blog, a cafe, and an Internet homepage can acquire a profit model, which can be helpful for both an advertiser and a user have.

If you look at the way of advertising up to the present, most of the compensation is paid according to the number of clicks, or when the consumer who enters by the click shows the reaction that the advertiser wants (for example, fill out the customer information for consultation on the insurance company event page) And the like.

Existing ad impressions have had a negative effect on both advertisers and customers. The customer has to inconvenience and hassle due to the exposure of unwanted advertisements, and the advertiser is aware of the fact that the process of exposure of their advertisement is annoying and inconvenient to the customer, .

A problem to be solved by the present invention is to provide an online advertising method based on a social network.

It also provides an intermediary system between an advertiser who wants to execute an advertisement using a social network and a user who performs an advertisement activity through a social network.

Another problem to be solved by the present invention is to provide a social network based advertisement system that provides reasonable compensation according to the effect of a user performing an advertisement activity through a social network.

A method of advertising on-line performed by a management server includes the steps of (A) authenticating a user terminal in response to an authentication request of the user terminal, (B) Obtaining information indicating a plurality of advertisements selected by a user terminal among advertisements registered in a management server from a user terminal, (C) receiving information indicating a plurality of advertisements selected by the user terminal And (D) providing a user billboard to a user terminal or an external user terminal at the request of the user terminal or the external user terminal.

The detailed information on the advertisement registered from the advertiser may be acquired and stored in the database before the step (A).

The detailed information about the registered advertisement includes a name of the advertisement, a brief description of the advertisement, a homepage address or linkable URL address of the advertisement, a category to which the advertisement belongs, main information of the advertisement, a keyword related to the advertisement used for searching the user terminal, Advertisement cost, advertisement period, and advertisement area setting information.

 The user billboard may include a plurality of advertisements selected by the user terminal.

The external user terminal can acquire the URL address of the user billboard stored in the management server from the user terminal through the social network service.

Also, an online advertisement method using a social network system includes: (A) a plurality of online advertisements are registered with a management server by an advertiser terminal; (B) a plurality of advertisements among online advertisements registered in a management server are selected (C) registering a user billboard including a plurality of advertisements selected in step (B) on a management server; (D) providing, by a user terminal, URL information of a user's billboard to an external user terminal connected to the user terminal through a social network service; And (E) when a call request of the user billboard is input by the external user terminal to the management server, the management server calculates and pays the advertisement fee in compensation for the user terminal.

The step (A) includes the steps of: (A1) authentication performed by the advertiser terminal by the management server; and (A2) a step of receiving, from the advertiser terminal, And receiving the information.

 (B) a step (B1) of receiving a search condition from a management server through a search interface provided to a user terminal by a management server, (B2) a step of displaying a list of advertisements registered in the management server, And (B3) receiving information on the advertisement selected from the user terminal.

In addition, the management server for performing the online advertisement method according to the present invention may include a subscription processing and authentication unit for processing an application for subscription of a service or an advertiser or a user to use the online advertisement system, An advertiser database for storing advertisements registered through an advertisement registration unit, information on advertisers, and an advertisement registration unit; a user billboard generation unit for allowing a user to select at least one advertisement registered in an advertiser database to generate a user billboard; And a user billboard providing a user billboard generated by a user billboard generating unit to a user database and a user billboard stored in a user database to an external user terminal at the request of an external user, Advertising billing unit for providing the switch and includes the user's user reward for performing evaluations and compensation for the propagation of the registered advertising through social networks wealth.

According to the advertisement method and system using the social network service according to the present invention, an advertiser can selectively expose his or her own advertisement to a necessary customer and enable the advertisement expenditure to be proportionate to the advertisement effect, do.

The present invention provides a system for collecting and reconfiguring a plurality of advertisements to a user who performs an advertisement activity using a social network service and providing the information to an acquaintance as an information. A compensation system can be provided.

The external user can obtain reliable product / service information, solve the reliability problem of the information distributed online, and enable positive exposure and diffusion of the advertisement.

FIG. 1 is a view schematically showing a configuration of a system in which an online advertisement method based on a social network service (SNS) according to the present invention can be implemented.
2 shows an example of the configuration of the management server 10 that performs the above-described functions.
Fig. 3 shows an example of a registration interface provided to the advertiser terminal 20 by the management server 10. Fig.
4 is a flowchart illustrating a method of registering an advertisement in the management server 10 in an online advertisement method according to a specific embodiment of the present invention.
5 is a flowchart illustrating an advertisement activity of a user terminal and a compensation procedure therefor in an online advertisement system according to an embodiment of the present invention.

The present invention is a system configuration in which an online advertisement method based on a social network service (SNS) can be implemented.

The advertisement system according to the present invention may be configured with an advertiser terminal 20, a user terminal 30 and an external user terminal 40 connected to the management server 10 and the management server 10 through a communication network. There is no restriction on the type of communication network, and it may be an internal communication network configured to exchange information or to collaborate with members of an Internet network or an enterprise or a group. The management server 10 and each terminal can provide or acquire mutual information through a communication network using various wired / wireless communication protocols. The displayed social network between the user terminal 30 and the external user terminal 40 may be part of the communication network of FIG. 1 or may be a heterogeneous communication network.

The advertiser terminal 20 is an advertiser terminal that wants to advertise the goods or services provided by the advertiser terminal through the online advertisement system. The advertiser terminal 20 can access the management server 10 through a communication network, register an advertisement of the advertiser, and settle the advertisement cost. An interface for the advertiser terminal 20 to register an advertisement in the management server 10 and settle the advertisement fee can be provided by the management server 10. [

The user terminal 30 selects an advertisement of the advertiser registered in the management server 10 and identifies the advertisement of the advertiser through the SNS (in this specification, the user is distinguished from the user on the side of the management server 10) The user terminal is a user terminal that performs an advertisement activity to propagate the advertisement selected by the user and receives compensation for the advertisement activity. The user terminal 30 may select

The user can generate a user billboard on the management server 10 or a user billboard on the user terminal 30 and provide the billboard to the management server 10.

The external user terminal 40 is an external user terminal that browses an advertisement of an advertiser propagated by a user's activity.

The management server 10 receives the advertisement of the advertiser from the advertiser terminal 20, registers the advertisement, and provides the advertisement of the advertiser registered in the user terminal 30. The management server 10 may store and provide a user billboard containing the reconstructed advertisement selected by the user terminal 30 to the external user terminal 40. [

The management server 10 includes a subscription processing and authentication unit 21 for processing an application subscription request of an advertiser terminal 20 and a user terminal 30 that want to use the online advertisement system and authenticating the terminal, 20, an advertiser DB 27 for storing advertisements of the advertisers registered through the advertisement registration unit 22, an advertisement registration unit 22 for storing advertisement information of the advertiser terminal 20, A user billboard generating unit 23 for generating a user billboard by selecting and reconstructing at least one advertisement registered in the advertisement DB, information on the user and the user terminal 30, A user DB 28 for storing a user billboard generated in the user billboard DB or a user billboard registered in the user billboard DB at the request of the user terminal 30 or the external user terminal 40, A user billboard 24 for providing the advertisement 40 to the advertiser 40, an advertisement cost payment unit 25 for the advertisement cost payment of the advertiser, and a user compensation unit 26 for performing evaluation and compensation for the advertisement activity of the user have.

Each entity constituting the management server 10 has a meaning as a unit for performing each function. Some or all of the configurations of the management server 10 may be configured as separate servers linked to the management server 10 according to the embodiment.

The authentication procedure of the advertiser or the user is performed by the management server 10 in response to an information request for authentication of the advertiser terminal 20 or the user terminal 30 by a method of inputting an ID and a password, Or information for authentication on the user side

A method in which an advertiser or a user re-enters such information, and the like can be used.

The advertisement registration unit 22 performs a function of registering an advertisement from an advertiser. The advertisement registration unit 22 may provide an advertisement registration interface for the advertiser terminal 20 so that the advertiser who has been authenticated can register / manage his / her advertisement in the management server 10. The advertisement registration unit 22 can receive the advertisement related detailed information of the advertisement to be registered from the advertiser terminal 20 and the management server 10 can manage the registered advertisement on the basis of the inputted advertisement related detailed information . Detailed information related to the advertisement may be provided to the user terminal 30 and used as a reference in determining whether the user terminal 30 selects the advertisement.

The user billboard generation unit 23 may select at least one target advertisement for which the user performs the advertisement activity among the advertisements registered in the user terminal 30 and generate a user billboard to be used for the advertisement activity based on the selected target advertisements And provides a user interface to the user.

The management server 10 can provide the advertisement information registered in the advertiser DB 27 by the user terminal 30 when the user terminal 30 having accessed the authentication server 10 accesses the management server 10. [ The user billboard generation unit 23 allows the user terminal 30 to select an advertisement registered in the advertiser DB 27 and generate a user billboard to be used for advertisement activity. The user billboard is a collection of a plurality of advertisements and can be said to be an advertisement platform arranged by the user.

The user billboard may include a plurality of advertisements selected by the user terminal 30. [ The user can select the advertisement related to his / her area of interest through the user terminal 30 to generate a user billboard.

The user can select an advertisement for a product meeting a specific condition among the advertisements registered in the advertiser DB 27 and create his own user's billboard. When a user constructs a user billboard using an advertisement related to a car, a collection of advertisements about a car produced by a specific manufacturer, a collection of advertisements about a car at a specific price, and a collection of advertisements about a car of a specific use / type It is an example to configure.

The advertising activity using the user billboard generated in this way can mean the delivery of useful information to the user who is exposed to the advertisement beyond the advertisement of the advertisement, and it is possible to increase the attention to the advertisement exposed in the user billboard, This can be a more effective advertising method.

The user billboard generation unit 23 provides an interface for searching for advertisements registered in the advertiser DB 27 so that the user terminal 30 can select an advertisement to be included in the user billboard according to a specific condition / . The interface for search may support conditional search so that the user terminal 30 can search for a product advertisement corresponding to a specific condition among the advertisements registered in the advertiser DB 27. [

The user billboard generation unit 23 receives search conditions from the user terminal 30 and outputs advertisements of products registered in the advertiser DB 27 that satisfy the search conditions as search results, The user can select the search result and configure the user billboard.

The user billboard generation unit 23 may generate a user billboard in a manner that recommends at least one user billboard composed of advertisements matching the search conditions input from the user terminal 30 and selects the advertisement billboard.

When the user billboard is created through this process, the user billboard creation unit 23 can store the generated user billboard in the user DB 28. [

The user DB 28 stores information on the user and the user terminal 30 acquired by the subscription processing and authentication unit 21 and the user billboard generated by the user billboard generation unit 23 by the user terminal 30 . The user billboard stored in the user DB 28 may be provided to an external user through the user billboard 24 described later.

The user billboard 24 provides a user billboard to the external user terminal 40 in response to a request from an external user in cooperation with the user DB 28. [ The user billboard 24 may provide the user billboard to the external user terminal 40 in the form of a web page. The external user can browse the advertisement constituting the provided user billboard,

The viewing of the advertisement of the external user can generate compensation to the user. The specific procedure related to this will be described again.

The advertisement cost payment unit 25 is an entity that performs the function of paying the advertisement fee when the advertiser registers the advertisement in the management server 10.

The advertisement cost payment unit 25 can store the payment in cooperation with a payment system of a financial institution or the like. The paid advertising costs may be spent on the advertising activity expenses provided to the users as compensation for the user's advertising activities.

The user compensation unit 26 is an entity that calculates and adjusts an advertisement activity fee paid as a compensation for a user's advertisement activity.

When a user constructs a user billboard and exposes the user billboard to the acquaintance through a wired / wireless communication network, and the acquaintances browse the advertisement constituting the billboard, the advertisement activity cost is accumulated to the user. The user can transmit the user billboard through SNS, email, messenger, and the like. The user billboard can be transmitted in the form of an image including the URL of the advertisement to be composed, a flash file, or a URL link form of a user billboard stored in the user DB 28. [ The external user can click the advertisement constituting the user billboard to view the advertisement.

The user compensation unit 26 may evaluate the advertisement activity of the user by counting the occurrence of an event that the external user clicks and views the advertisement constituting the user's billboard. To obtain substantial advertising effectiveness, duplicate clicks from the same external user can be counted as one click. The determination as to whether the same external user is based on the IP address of the external user, the MAC address, the identifier of the external user terminal 40, or the like may be determined according to the embodiment.

Another way to achieve substantial advertising effectiveness is to count the occurrence of an event based on an acknowledgment message from an external user viewing the advertisement. That is, a method of clicking on a viewing confirmation button of a screen formation after the advertisement screen is scrolled to the end, or in the case of a moving picture / flash advertisement, clicking an confirmation button displayed on the last screen after reproduction.

Hereinafter, a method of advertising on-line according to an embodiment of the present invention will be described according to major steps.

Each step of the present invention can be performed by the advertiser terminal 20 and the management server 10 who want to register an advertisement on the management server 10.

The advertiser accesses the management server 10 to register the advertisement (S110). The advertiser can access the management server 10 through the advertiser terminal 20. [ The advertiser terminal 20 can access the management server 10 by using a dedicated application installed for connection to the management server 10 or by using a web browser.

The management server 10 performs authentication of the advertiser terminal 20 (S120). If the advertiser is not in the state of membership, the membership process can be preceded. The subscription processing and authentication of the advertiser can be performed by the subscription processing and authentication unit 21 of the management server 10 as described above. The authentication may be performed for the advertiser using the advertiser information or for the advertiser terminal 20 using the advertiser terminal 20 information. According to the embodiment, the authentication for the advertiser terminal 20 may be applied simultaneously can do. As described above, the information on the advertiser terminal 20 and the information on the advertiser terminal 20 acquired by the subscription processing and authentication unit 21 in the subscription process of the advertiser can be used in the authentication procedure.

When the authentication is completed, the management server 10 provides an interface for advertisement registration to the advertiser terminal 20 (S130). The step S 130 may be performed by the advertisement registration unit 22 of the management server 10.

Thereafter, when the advertiser terminal 20 pays the advertisement cost (S140), the advertisement is registered in the management server 10 (S150).

The user accesses and connects to the management server 10 through the user terminal 30 at step S210 and the advertiser DB 27 stores the advertisement registered by the advertiser through the procedure of FIG. (S230).

The user terminal 30 selects an advertisement to be included in the user's billboard (S240). The advertisement selection procedure by the user terminal 30 can be provided by the user billboard generation unit 23 of the management server 10 as described above. The user billboard generation unit 23 exposes the advertisement registered to the user terminal 30,

It is possible to provide an interface for allowing information to be retrieved. Advertisements registered in the advertiser DB 27 may be exposed to the user terminal 30 in a random manner.

A user advertisement board is created by configuring the selected advertisements in the user terminal 30 (S250) and stored in the user DB 28

An application for generating a user billboard may be installed in the user billboard generation unit 23 of the user terminal 30 and / or the management server 10 according to the embodiment. When the user terminal 30 is installed in the user terminal 30, the user terminal 30 may generate and transmit the user billboard to the user billboard generation unit 23 of the management server 10. When a user billboard is generated by an application installed in the user billboard generation unit 23 of the management server 10, the user terminal 30 selects an advertisement to configure the user billboard, (23).

The user transmits the user's billboard to the external user through the social network (S270). The user billboard is the advertisement reconstructed by the user and can function as information as described above. The user can propagate the user billboard to surrounding friends (external users) through the social network. For example, a user can send an e-mail hyperlinked to a URL of a user's billboard, post it on Twitter, Facebook, or the like to expose an advertisement included in a user billboard to an external user.

The external user browses the advertisement included in the user billboard spread by the user (S280). When a user billboard is transmitted to an external user connected to a user and a social network as information reconfigured to a user, the billboard can increase the attractiveness and increase the possibility of connecting to an actual purchase of an external user.

The user compensation unit 26 of the management server 10 accumulates compensation for the user who has exposed the advertisement when the advertisement of the external user is performed (S290). The user compensation unit 26 may give a reward point to the user when an access request from the external user terminal 40 through the user's billboard is received in the online advertisement registered in the advertiser DB 27 of the management server 10 have.

According to an embodiment, identification information (IP address, MAC address, etc.) of the external user terminal 40 can be collected and stored. The user compensation unit 26 determines whether the user terminal 40 accesses the external user terminal 40 repeatedly by exceeding the predetermined number of times based on the identification information of the external user terminal 40, Can be determined. If there is a repeated access request from the same external user terminal 40 within a short time, the reward point granting can be restricted.

The reward points awarded to the user's account may be provided in various ways such as virtual money, online coupon, real money, or may be paid to the user by reaching a certain point or switching to real money at a certain point in time.

Meanwhile, in the above-described embodiments of the present invention, the online advertisement method may be implemented in the form of a program command that can be executed through a variety of means for processing information electronically and recorded in a storage medium. The storage medium may include program instructions, data files, data structures, and the like, alone or in combination.

Program instructions to be recorded on the storage medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software. Examples of storage media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, magneto-optical media and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

10: management server, 20: advertiser terminal
30: user terminal, 40: external user terminal

Claims (5)

In an online advertising method performed by a management server,
(A) authenticating a user terminal in response to an authentication request of the user terminal;
(B) allowing access and search of the advertisement registered in the management server of the user terminal whose authentication is completed, and acquiring information indicating a plurality of advertisements selected by the user terminal among the advertisements registered in the management server from the user terminal step;
(C) generating a user billboard based on information indicating a plurality of advertisements selected by the user terminal; and
(D) providing a user billboard to a user terminal or an external user terminal at the request of the user terminal or the external user terminal. The detailed information about the registered advertisement includes the name of the registered advertisement, a brief description of the registered advertisement, a homepage address or linkable URL address of the registered advertisement, a category to which the registered advertisement belongs, The advertisement cost for the registered advertisement, the advertisement period for the registered advertisement, and the advertisement area setting information for the registered advertisement used in the search of the registered advertisement. In an online advertising method using a social network system,
(A) registering a plurality of online advertisements in a management server by an advertiser terminal;
(B) selecting a plurality of advertisements among online advertisements registered in the management server;
(C) registering a user billboard including a plurality of advertisements selected in step (B) in a management server;
(D) providing, by a user terminal, URL information of a user's billboard to an external user terminal connected to the user terminal through a social network service; And
(E) when a call request of a user's billboard is input by the external user terminal to the management server, the management server calculates and pays the advertisement fee as compensation for the user terminal. 4. The method of claim 3, wherein (A)
(A1) authenticating the advertiser terminal by the management server; And
(A2) receiving detailed information about an advertisement desired to be registered by the advertiser terminal through the online advertisement registration interface provided by the management server from the advertiser terminal. A subscription processing and authentication unit for processing a service subscription application of an advertiser or user who wants to use the online advertisement system and authenticating an advertiser or a user;
An advertisement registration unit for registering an advertisement from an advertiser;
An advertiser database storing information on advertisers and advertisements registered through an advertisement register;
A user billboard generation unit for allowing the user to select at least one advertisement registered in the advertiser database and generate a user billboard;
Information about the user and the user billboard generated by the user billboard creation unit is stored in a user database;
A user advertisement board providing a user advertisement board stored in a user database to a terminal of an external user at the request of an external user;
An advertisement payment unit for providing an advertisement payment interface to the advertiser; And
And a user compensation unit for performing evaluation and compensation for the propagation of the registered advertisement through the user's social network service.

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