KR101782880B1 - System for configuring special offer of advertiser according to each of marketer for marketing service, and method for the same - Google Patents

Abstract

Provided are a system for setting a special offer of an advertiser according to each marketer for a marketing service and a method thereof. If a marketer provides the marketing service to distribute advertising costs according to each marketer by transmitting an advertiser landing page to a content receiver, an advertiser sets the special offer according to each marketer with regard to a marketer recommended as an excellent marketer, thereby easily checking whether the advertisement of the advertiser has a comparative advantage with the advertisement of the other advertisers of the same or similar industry and actively reflecting the advertisement intention of the advertiser. Also, when receiving the special offer from an advertiser server, a marketer terminal easily checks the corresponding contents. When receiving a plurality of special offers, the special offers to give the greatest benefit to the marketer are successively aligned and checked.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for setting up an advertiser special offer by a marketer for a marketing service,

The present invention relates to a marketing service system, and more particularly, to a marketing service system, in which a marketer propagates an advertiser landing page to a content receiver and provides a marketing service for distributing advertising costs for each marketer, The present invention relates to an advertiser special offer setting system for a marketer for a marketing service, and a method thereof, in which an advertiser sets an advertiser special offer for each recommended marketer.

Typical advertisements using the Internet include banner ads, advertising emails, and keyword advertisements. However, although the banner advertisement is configured such that a user such as a homepage clicks on the banner and then touches various products, the user usually clicks on the banner unless he / rare. Furthermore, the increase of spam banners is making the avoidance phenomenon worse.

In addition, recently, email service providers classify advertising emails as spam and separate them from normal emails, so that most email users are likely to delete all of the classified ads without checking their titles.

In addition, keyword advertisement is a type of advertisement that exposes the keyword advertisement to a page of the search result when a user searches for a keyword containing the keyword after purchasing a specific keyword. These keyword advertisements are linked to the related companies to be searched by inputting the keyword, and recently the consumers are getting out of the way due to the low reliability.

Meanwhile, as internet technology has been developed recently through wired / wireless networks, advertisements using Internet media (Internet media) are more attracted to advertisers and users than to advertisements using voice or image media such as radio and television advertisements.

Such an advertisement using the Internet medium can be provided not only as a user's personal desktop or a notebook, but also as a portable mobile device. In the early days, the advertisement through the Internet media simply showed the corresponding advertisement page. Recently, however, systems and programs that provide social network services (SNS) have emerged, And a viral marketing method similar to that of the viral marketing method.

Such viral marketing is a marketing technique that enables Internet users to promote products of a certain company or company voluntarily through a propagation medium such as an e-mail, a messenger or a blog. It is called viral marketing in this way and it is used like word-of-mouth marketing in a wide range.

Specifically, this viral marketing is different from existing advertisement that is unilaterally transmitted to consumers in that it is an advertisement transmitted from mouth to mouth through a consumer without directly promoting the company. In addition, And has a marketing method that naturally brings up a topic on the Internet while conveying the contents of the advertisement through embedding.

Also, since viral marketing is much cheaper than media advertising using film such as conventional television or movie, the frequency of use in the advertisement market is rapidly expanding. For example, such viral marketing may be used on social networks such as Facebook, Twitter, KakaoStory, or the Internet, such as KakaoTalk, It is becoming more active in the Internet community through instant messenger service (IMS).

In addition, some viral marketing advertisements use an incentive approach (reward or compensation method) to compensate the person who informed the product information. Currently, the compensation system for viral marketing provided through the social network service (SNS) There is a problem that it is difficult to allocate the advertisement cost to the users based on the correct compensation standard because it is calculated based on the data such as the number of clicks or the number of visits of the user simply and also there is a problem that the users who are loyal users and abusing users are clearly distinguished There is a problem that users who are loyal to the actual service avoid using the service. Here, abusing is the abuse of the viral marketing service system by using the services of the viral marketing service provider, thereby preventing other users of the viral marketing service provider, .

On the other hand, Korean Patent No. 10-1538278, filed by the applicant of the present invention, discloses a system and a method for providing viral marketing services as a prior art for solving the problems that have arisen This will be described with reference to Figs. 1 to 3. Fig.

1 is a configuration diagram of a viral marketing service providing system according to the prior art.

1, a conventional viral marketing service providing system includes an advertiser terminal 10, a service providing server 20, and a user terminal 30, and the service providing server 20 includes an advertisement The module generating unit 21, the advertisement module providing unit 22, the user authenticating unit 23, the virtual URL issuing unit 24, the valid click confirmation unit 25, the rumor reliability calculation 26, ), An advertisement cost payment unit (28), and a data storage unit (29).

The advertisement module generating unit 21 of the service providing server 20 generates an advertisement module and the advertisement module providing unit 22 provides the generated advertisement module to the first user terminal 30 together with the advertiser landing page.

The user authentication unit 23 of the service providing server 20 authenticates the first user and the virtual URL issuing unit 24 issues a virtual URL to the authenticated first user.

The valid click confirmation unit 25 of the service providing server 20 confirms valid clicks among the activities of the second users who are subject to rumor in the advertiser landing page and the data storage unit 29 stores the virtual URL, Record or store activity type and activity data. Here, the first user is a user who is first to issue a virtual URL from the service providing server 20, and if necessary, a virtual advertisement URL and a short advertisement phrase may be rumored to various social network services (SNS) or instant messenger (IMS) , And another user who receives the rumor from the first user becomes the second user.

Accordingly, the second users who click on the virtual URL sent by the first user perform various activities in the landing page of the advertiser among the advertisement modules. For example, these activities include clicking on a virtual URL to open an advertiser's landing page, simply staying on a landing page, viewing a product or ad text in a landing page, joining a member in a landing page, And purchasing products within the same domain, and the activity of downloading an app if the advertiser is a company related to the app can all be included.

The validity check unit 25 examines these activities and confirms the total number of clicks among the activities of the second users and extracts the number of valid clicks from the total number of clicks. Specifically, the valid click confirmation unit 25 extracts the total number of clicks performed by the second users and extracts the number of clicks considered to be valid when the advertiser judges the number of valid clicks among the extracted total number of clicks . Herein, the total number of clicks refers to the number of times that the number of clicks of the second users who clicked on the virtual URL sent by the first user and added to the advertiser landing page is all together. Of these, the number of valid clicks is the number of advertiser landing pages Whether or not the user has stayed within a predetermined time range, and whether the execution activities in the landing page of the second users desired by the advertiser have occurred.

Referring back to FIG. 1, the rumored word reliability calculation unit 26 of the service providing server 20 calculates the rumor reliability of users according to the total number of clicks and the number of valid clicks, using the activity type and activity data of stored users . Here, the reliability of the rumor is that the virtual URL issued by the first user is propagated to the second users through viral marketing or word of mouth, and thus the word-of-mouth transmitted to the second users leads to a certain degree of advertising- This is an index or a numerical value that can confirm whether a first user who is a rumor spreader has confidence in a viral marketing or word of mouth in the process of viral marketing.

The advertisement cost calculating unit 27 of the service providing server 20 calculates the advertisement cost allocation ratio through the reliability of the calculated rumor and the advertisement cost payout unit 28 calculates the advertisement cost according to the calculated ratio give.

2 is a diagram illustrating a user terminal screen displaying an advertisement module including an advertiser's landing page through a service providing server in a viral marketing service providing system according to a conventional art and a user terminal screen switched when a rumor button is clicked And FIG. 3 is a diagram for explaining a viral marketing service process according to the conventional technology.

As shown in FIG. 2A, a first user participating in the viral marketing through the advertisement list provided by the service providing server 20 includes an advertiser landing page 41 and an advertisement including a loudspeaker function The module is provided to the user terminal 30 from the service providing server 20 and if the rumor button 42 is clicked to perform the rumor notification function, Quot; to the rumor notification page 43 which can perform the function. At this time, it is also possible to create a simple introduction message sent to the second users through the switched rumor page 43, and issue a virtual URL to the first user who is the first user who has authenticated the user.

Then, the second users who select the SNS or IMS to spread the rumor spread the rumor and the second users who received the virtual URL decides whether to rumble again or perform a valid activity in the landing page, By extracting the number of times, the advertising cost allocation ratio is calculated and paid for each user.

In addition, as shown in FIG. 3, the viral marketing service according to the related art has a process of checking the advertiser landing page, confirming the content, loudspeaking and spreading the content in the service providing server web page, It indicates that a valid click is determined when 5 seconds elapses. That is, in a viral marketing service providing system according to the related art, a service providing server generates an advertisement module through a wired / wireless network and provides the advertisement module to a user terminal, and a user performs valid clicks on an advertiser landing page through an advertisement module , And distributes the advertising cost to the users according to the reliability of the calculated rumors.

According to the viral marketing service providing system described above, the users who participated in the viral marketing receive the advertising expenses based on the objective and accurate basis according to the contribution of the marketing and the influence at the subsequent stage, Therefore, the user who receives the advertisement fee can induce the advertisement to other users actively, and besides the existing search advertisement, it is possible to provide systemized and low cost viral marketing service.

However, in the viral marketing service providing system according to the related art, it is difficult to confirm whether the advertisement of the advertiser prevails the comparative advantage with the advertisements of other advertisers of the same or similar type, and also, It is difficult to reflect it as a result.

Korean Patent No. 10-1129831 filed on April 13, 2010, entitled " Method and Apparatus for Exposing Keyword Advertisements and Display Advertisements Reflecting the Advertiser's Willingness " Korean Patent No. 10-922692 filed on Feb. 12, 2008, entitled "Method of Determining Sales Price of Keyword Advertisements and Auction System Using the Method" Korean Patent No. 10-1270649 filed on November 2, 2012, entitled "Target Advertisement System Using Social Marketers" Korean Patent No. 10-1618013 filed on September 1, 2015, entitled "Viral Marketing Service Providing System Based on Impression Ranking" Korean Patent No. 10-1538278 filed on Dec. 19, 2014, entitled "SYSTEM AND METHOD FOR PROVIDING VIRAL MARKETING SERVICE" Korean Patent No. 10-1041726 filed on Aug. 5, 2008, entitled " METHOD AND SYSTEM FOR PROVIDING ADVERTISING BY USING WEIGHT IN ADVERTISING EXPOSURE RANK, Korean Patent Publication No. 2012-33855 (Publication date: April 9, 2012), title of the invention: "advertisement service system and method thereof" Korean Patent Publication No. 2011-46299 (published on May 4, 2011), entitled " System for calculating profit on the Internet through the generation of virtual URL "

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems and an object of the present invention is to provide a marketing service in which a marketer transmits advertisement landing page to a content receiver, And to provide a special offer setting system for a marketing service for a marketing service by a marketer and a method thereof.

It is another object of the present invention to provide a method and system for providing a special offer to a marketer terminal when a special offer is received from an advertiser server, And to provide a method and system for setting up an advertiser special offer by a marketer for marketing service.

According to an aspect of the present invention, there is provided an advertiser special offer setting system for a marketer for a marketing service according to the present invention includes: an advertiser special offer setting system for a marketer for a marketing service for analyzing a behavior of a content- An advertiser server providing an advertiser landing page as content and setting a special offer for each marketer for a marketer recommended as an excellent marketer; A marketing service is provided through a wired / wireless network for data transmission / reception, data is collected and stored from a content receiver terminal, the activity status of marketers is analyzed, recommending an excellent marketer among analyzed marketers, A service providing server provided to the advertiser server; A first user terminal carried by a marketer participating in marketing, a marketer terminal connected to the service providing server for selecting and propagating an advertiser landing page, receiving a special offer from the service providing server and performing marketing; And a second user terminal possessed by a content receiver participating in marketing, wherein the advertiser landing page, which is propagated through the marketer terminal, is received as content, and the remaining time calculation, effective movement measurement and effective touch measurement according to the behavior of the content receiver The advertiser server sets up a special offer to apply an exceptional rising price to marketers selected as excellent marketers.

Here, when the advertiser server transmits the special offer to the specific marketer terminal, the advertiser server can check whether the corresponding marketer is receiving a special offer from other advertisers of the same or similar business type.

Here, when the advertiser server transmits a special offer of a better condition than other advertisers of the same or similar business type to the corresponding marketer terminal, the advertiser's special offer is displayed on the marketer terminal screen so that the marketer can confirm the special offer received by the advertiser. As shown in FIG.

Here, when the advertiser server transmits a special offer to a plurality of marketer terminals, the service provider server preferably analyzes the special offers received from the various advertisers by the respective marketers and automatically sets better special offers Do.

Here, the advertiser server may include a recommended marketer request unit for requesting the advertiser for the recommendation of the marketer applying the exceptional rising unit price to the service providing server; An excellent marketer selecting unit for selecting at least one excellent marketer from an excellent marketer list provided from the service providing server; And a special offer setting unit for setting a special offer to which the corresponding marketers selected as the excellent marketers can be motivated.

Here, the service providing server may include a marketer activity analyzer for analyzing the activity status of marketers for a predetermined period according to a marketer recommendation request of the advertiser server; A marketer recommendation unit for selecting markers according to the status of the marketer activity analyzed by the marketer activity analysis unit, creating a list of excellent marketers for recommending excellent marketers, and providing the list to the advertiser server; A special offer accepting unit for accepting the special offer from the advertiser server; And a special offer sending unit for sending the special offer to the marketer terminal of the marketer selected as the excellent marketer.

According to another aspect of the present invention, there is provided a method for setting up an advertiser special offer for each marketing service for a marketing service according to the present invention includes analyzing a behavior of a content receiver, A method of setting an offer includes the steps of: (a) requesting a service provider a recommendation marketer to apply an exceptional rising unit price through an advertiser server; b) analyzing the activity status of the marketers by the service providing server; c) the service providing server recommends a marketer according to the activity status of the marketers and creates an excellent marketer list for an excellent marketer recommendation; d) the advertiser server selecting at least one excellent marketer from the list of excellent marketers; e) setting a special offer for which the advertiser server is motivated by corresponding marketers selected as the excellent marketer; f) receiving the special offer by the service providing server and sending the special offer to the marketer terminal of the marketer selected as the excellent marketer; And g) the marketer receiving the special offer performs marketing on the advertiser's advertisement through a marketer terminal, wherein the advertiser server in step e) applies an exceptional rising price to marketers selected as excellent marketers The special offer is set.

According to the present invention, when a marketing service (Marketing Service) for distributing an advertisement cost for each marketer by spreading an advertiser landing page is transmitted to a content receiver, an advertiser sets a special offer for a marketer recommended as an excellent marketer Thus, it is possible to easily confirm whether the advertiser's advertisement prevails the comparative advantage with the advertisements of other advertisers of the same or similar type, and actively reflect the advertiser's advertising intention.

According to the present invention, when a special offer is received from an advertiser server, the marketer terminal can easily check the corresponding content, and in the case of receiving a plurality of special offers, the special offers giving the greatest benefit to the marketer can be sorted and confirmed in order .

1 is a configuration diagram of a viral marketing service providing system according to the prior art.
2 is a diagram illustrating a user terminal screen displaying an advertisement module including an advertiser's landing page through a service providing server in a viral marketing service providing system according to a conventional art and a user terminal screen switched when a rumor button is clicked to be.
FIG. 3 is a diagram for explaining a viral marketing service process according to a conventional technique.
4 is a schematic block diagram of a viral marketing service providing system.
FIG. 5 is a diagram illustrating a viral marketing service in a viral marketing service providing system, in which a viral marketing advertisement is performed on a marketer terminal as a first user through a service providing server.
6 is a schematic block diagram of an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention.
7 is a detailed configuration diagram of an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention.
8 is a diagram illustrating an example of an excellent marketer list provided to an advertiser for marketer recommendation in an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention.
9 is a diagram illustrating an example of setting an excellent marketer of an advertiser in an advertiser special offer setting system according to a marketer for a marketing service according to an embodiment of the present invention.
10A and 10B are diagrams illustrating a special offer sent to a marketer terminal in an advertiser special offer setting system for each marketer for a marketing service according to an embodiment of the present invention.
11 is a diagram illustrating an example of an excellent marketer list displayed on a marketer terminal in an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention.
FIG. 12 is a diagram illustrating an administrator page of a service providing server that shows category ranking in an advertiser special offer setting system for each marketer for a marketing service according to an embodiment of the present invention.
FIG. 13 is a flowchart illustrating an exemplary method for setting up an advertiser special offer by a marketer for a marketing service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the term "part" or the like, as described in the specification, means a unit for processing at least one function or operation, and may be implemented by hardware, software, or a combination of hardware and software.

[Viral marketing service provision system]

4 and 5, a viral marketing service providing system to which an advertiser special offer setting system according to a marketer for a marketing service according to an embodiment of the present invention can be applied will be schematically described.

FIG. 4 is a schematic configuration diagram of a viral marketing service providing system, and FIG. 5 is a diagram illustrating a viral marketing advertisement being performed in a viral marketing service providing system, centering on a first user, a marketer terminal, through a service providing server.

4, the viral marketing service providing system includes an advertiser terminal 100, a service providing server 200, a marketer terminal 300 and content receiver terminals 400 and 400a to 400n, So that various signals or data can be transmitted or received by wire or wireless.

The advertiser terminal 100 provides an advertiser landing page as content.

The service providing server 200 provides the viral marketing service through the wired / wireless network for data transmission and reception, and includes the advertiser landing page in the IFRAME used when inserting another HTML in the HTML document on the constructed web page . Accordingly, the service providing server 200 allows the first user, who is a marketer, to spread the rumor of the advertiser landing page (content) requested by the advertiser, and then the content owners who are the second users click the advertiser landing page (Consultation application) or purchases the contents of the advertiser landing page (contents), it is possible to obtain a part of the advertisement cost paid by the advertiser to the marketer who has read the advertiser landing page (contents) Can be distributed.

The marketer terminal 300 is a first user terminal possessed by a marketer participating in viral marketing, accesses the service providing server 200, selects an advertiser landing page, and transmits the advertiser landing page.

The content receiver terminal 400 is a second user terminal possessed by a content receiver participating in viral marketing, and receives an advertiser landing page transmitted through the marketer terminal 300 as content.

In the viral marketing service providing system, the service providing server 200 determines whether or not the user touches or clicks the screen among the actions of the content receiver entering the advertiser landing page by rumor of the marketer as the first user, And evaluating a traffic quality index caused by a marketer who has spoken to the advertiser landing page by analyzing and evaluating the total number of times of moving to another page in the advertiser landing page in the eye frame, And the advertising expenditure is distributed to each marketer according to the index.

As shown in FIG. 5, one of the user terminals shown in FIG. 4 is defined as a first user terminal 300, and an advertisement module including an advertiser landing page from the service providing server 200 . After that, a rumor is issued and the first URL is issued through the first user authentication and becomes the first rumor spreader.

At this time, the issued virtual URL is propagated to the second user terminals 400a to 400n through the SNS or IMS accessible from the first user terminal 300, and the thus-propagated virtual URL is clicked again, 200 to the second user terminals 400a to 400n.

The second user terminals 400a to 400n receiving the virtual URL from the first user terminal 300 may receive the virtual URL from the service providing server 200 via the virtual URL, In order to rumor it again, the second user authentication is performed as in the first user, and then the virtual URL for the second user having the hierarchical structure stored therein is issued, . Thus, if the second users after the first user are again the first rumor spreaders, they can be switched to the position of the first user.

The first user and the second user form a hierarchical structure. The history of the hierarchical structure is stored in the data storage unit in the form of a data schema of the virtual URL, and a record of the former rumor propagators is stored in the virtual URL, And the hierarchical structure can be read and used in the subsequent calculation of the advertisement cost.

Hereinafter, an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention will be described in detail with reference to FIG. 6 to FIG. 12, and a marketing service A method for setting up an advertiser special offer by a marketer for use will be described in detail.

[Advertiser special offer setting system by marketer for marketing service]

FIG. 6 is a schematic configuration diagram of an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention, FIG. 7 is a diagram illustrating a specific configuration of an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention .

Referring to FIG. 6, an advertiser special offer setting system for each marketer for a marketing service according to an exemplary embodiment of the present invention includes an advertiser special offer manager for a marketing service for analyzing a behavior of a content receiver, The system includes an advertiser terminal 100, a service providing server 200, a marketer terminal 300 and a content receiver terminal 400 and is connected to a wired / To be transmitted or received.

The advertiser terminal 100 provides an advertiser landing page as content and sets a special offer for each marketer that is recommended as an excellent marketer. That is, the advertiser server 100 sets a special offer for applying the exceptional rising price to the marketers selected as the excellent marketers, which are marketers for the special offer.

At this time, when the advertiser server 100 transmits the special offer to the specific marketer terminal 300, the advertiser server 100 can check whether the corresponding marketer is receiving a special offer from other advertisers of the same or similar business type. In addition, when the advertiser server 100 transmits a special offer of a better condition than the other advertisers of the same or similar business type to the corresponding marketer terminal 300, the advertiser's special offer is confirmed by the corresponding marketer To be displayed on the marketer terminal 300 so that the marketer terminal 300 can display the mark. For example, it may be exposed at the top of the display of the marketer terminal 300 so that the marketer can confirm it.

The service providing server 200 provides a marketing service through a wired / wireless network for data transmission and reception, collects and stores data from the content receiving terminal 400, analyzes the activity status of the marketers, And provides a list of excellent marketers to the advertiser server 100. Also, the service providing server 200 may provide the advertiser server 100 with a special offer list in which the corresponding marketers arranged special offers received from other advertisers of the same or similar business type. Particularly, the service providing server 200 creates a special offer list by selecting the ranking of the marketers for the category of the advertiser industry field and the rumor type. The service providing server 200 generates a special offer list for the advertiser, Quality can be determined according to the special offer list. In this case, the rumor type is a click type, an app install type, or a contact reception type, the quality is a traffic quality when the rumor type is a click type, an application remaining ratio when the rumor type is an app install type, It may be a valid approval rate.

The service providing server 200 collects and stores data from the content receiver terminal 400 and processes and stores the stored data according to a traffic quality calculating formula, and analyzes the app traffic quality in real time Display. Accordingly, the service providing server 200 can confirm the effective installation of the marketing service application and extract a user satisfying the traffic quality calculation formula.

Also, when the advertiser server 100 transmits a special offer to a plurality of the marketer terminals 300, the service provider server 200 analyzes special offers received from the various advertisers by the respective marketers, Special offers can be set automatically. At this time, the service providing server 200 automatically sets up special offers to minimize the cost of the advertiser.

The marketer terminal 300 is a first user terminal possessed by a marketer participating in marketing, selects and transmits an advertiser landing page by accessing the service providing server 200, and receives a special offer from the service providing server 200 Receive and marketing (rumor). At this time, when receiving the special offer set from the advertiser server (100), the marketer terminal (300) confirms the corresponding offer, and when receiving a plurality of special offers, the special offers giving the greatest benefit to the marketer are sorted Can be confirmed.

The content receiver terminal 400 installs a marketing service app through an app store, for example, the Google Play Store, sets up a user environment, calculates remaining time, measures effective movement, and measures effective touched by the behavior of the content receiver Collects the data, and transmits the collected data to the service providing server 200 in real time.

Specifically, the marketer terminal 300 and the content receiver terminal 400 are user terminals capable of accessing the service providing server 200, respectively, but are not limited thereto. For example, Type of computer or mobile device, and any hardware capable of inputting, retrieving and displaying information via wired or wireless communication is possible. The user terminals 300 and 400 are basically installed with software for operating the device, and can connect to the service providing server 200 using the user terminal.

The user terminals 300 and 400 for implementing the functions described below are installed in the smart terminals 300 and 400 installed with the appropriate applications or programs, Phone.

The service providing server 200 connects the advertiser server 100 with the marketer terminal 300 and the content receiver terminal 400 which are user terminals, and in the aspect that the advertiser and user respectively provide and consume advertisements, And provides a landing page for the advertisement provided by the advertiser together with the advertisement module to the user terminal.

In other words, the advertiser special offer setting system for each marketer for marketing service according to the embodiment of the present invention is configured such that when the advertiser uploads contents to be rumored to the service providing server 200 through the advertiser server 100, Can set up a special offer for each marketer by recommending an excellent marketer to the advertiser and considering the competition situation of the special offer with the other advertiser (exceptional rising price apply).

7, the advertiser terminal 100 includes a recommended marketer request unit 110, an excellent marketer selection unit 120, and a special offer setting unit 130, The user authentication unit 203, the virtual URL issuance unit 204, the content audience behavior analysis unit 205, the marketer activity analysis unit 206 An advertisement cost calculating unit 207, an advertisement cost paying unit 208, a data storing unit 209, a marketer recommending unit 210, a special offer accepting unit 211 and a special offer sending unit 212.

The recommended marketer request unit 110 of the advertiser server 100 requests the service providing server 200 to receive a recommendation of a marketer applying the exceptional rising unit price.

The excellent marketer selecting unit 120 of the advertiser server 100 selects at least one excellent marketer from the list of excellent marketers provided from the service providing server 200.

The special offer setting unit 130 of the advertiser server 100 sets up a special offer to which the corresponding marketers selected as the excellent marketers can receive the motivation.

7, the advertisement module generating unit 201 of the service providing server 200 generates an advertisement module, and the advertisement module providing unit 202 supplies the advertisement module including the advertiser landing page to the first And provides it to the marketer terminal 300 as a user terminal.

The user authentication unit 203 of the service providing server 200 authenticates the first user having the marketer terminal 300 and the virtual URL issuing unit 204 issues a virtual URL to the authenticated first user Issued.

The content receiver behavior analyzing unit 205 of the service providing server 200 determines whether or not the user touches or clicks the screen among the actions of the second users who are the audience of the rumor in the advertiser landing page, The residence time for staying on the page, and the number of times the advertiser landing page in the child frame is moved to another page are comprehensively analyzed and evaluated.

The data storage unit 209 of the service providing server 200 records or stores the virtual URL, the behavior type of the users, and behavior data.

The advertisement cost estimating unit 207 of the service providing server 200 calculates the advertisement cost allocation ratio for each marketer according to the calculated traffic quality index and the advertisement cost payment unit 208 calculates the advertisement cost Advertising expenses are paid for each marketer according to the allocation ratio. Accordingly, the advertisement cost estimating unit 207 extracts high-quality marketers that rumor the contents in a manner that causes active behavior in the advertiser landing page or helps the advertiser's advertisement purpose by using the evaluated traffic quality index, Some of the paid advertising costs can be distributed at a higher rate than other marketers.

In addition, the marketer activity analyzer 206 of the service providing server 200 analyzes the activity status of marketers in a predetermined period according to a recommendation marketer request.

The marketer recommendation unit 210 of the service providing server 200 selects markers according to the current status of the marketer activity analyzed by the marketer activity analyzer 206, creates an excellent marketer list for recommending excellent marketers, 100).

The special offer reception unit 211 of the service providing server 200 receives the special offer from the advertiser server 100.

When the advertiser server 100 selects at least one excellent marketer from the excellent marketer list and sets up a special offer, the special offer sending unit 212 of the service providing server 200 transmits a special offer to the marketer selected as the excellent marketer And sends the special offer to the marketer terminal 300.

 Also, the marketer activity analyzer 206 analyzes the behavior of the user corresponding to the behavior of the content receiver evaluated by the content receiver behavior analysis unit 205 using the behavior type and behavior data of the users stored in the data storage unit 209, Lt; RTI ID = 0.0 > QoS < / RTI > The spread of the rumor is calculated by dividing the total number of clicks by the number of rumors spread by the first user, . Also, the influence of the rumor of the user can be calculated using the traffic quality index and the spread of the rumor.

8 is a diagram illustrating an example of an excellent marketer list provided to an advertiser for recommending a marketer in an advertiser special offer setting system for each marketer for a marketing service according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of setting up an excellent marketer of an advertiser in an advertiser special offer setting system according to a marketer for a marketing service.

In the advertiser special offer setting system for each marketer for marketing service according to the embodiment of the present invention, as shown in FIG. 8, in order that the advertiser server 100 can perform content uploading, the service providing server 20) A web page screen is provided. Specifically, the contents to be rumored are composed of basic setting, content setting, rumor fee setting, completion of examination request, and marketer recommendation. Particularly, when the marketer recommendation is selected, the ranking of the marketers is selected as shown in FIG. 8, Provide a list of offers.

Particularly, when the user clicks "Details" in the competitor unit price status shown in FIG. 8, the competitor unit price situation is specifically provided as shown in FIG.

10A and 10B are diagrams illustrating a special offer sent to a marketer terminal in an advertiser special offer setting system for a marketer for a marketing service according to an embodiment of the present invention, FIG. 8 is a diagram illustrating an example of an excellent marketer list displayed on a marketer terminal in an advertiser special offer setting system for a marketer for marketing service; FIG.

FIG. 10A shows that an excellent marketer notification is implemented as an app on the marketer terminal, and FIG. 10B shows that it is provided as a PC web screen on the marketer terminal.

In addition, in the advertiser special offer setting system for each marketer for marketing service according to the embodiment of the present invention, the excellent marketer list can be displayed on the marketer terminal as shown in FIG.

Meanwhile, FIG. 12 is a diagram illustrating an administrator page of a service providing server that shows category ranking in an advertiser special offer setting system for each marketer for a marketing service according to an embodiment of the present invention.

As shown in FIG. 12, in the advertiser special offer setting system for each marketer for marketing service according to the embodiment of the present invention, it is shown that the manager page of the service providing server 200 is provided in the order of category.

As a result, according to the embodiment of the present invention, when a marketer is offered a marketing service that distributes an advertisement landing page to a content receiver and distributes advertisement cost to each marketer, an advertiser sets a special offer for each marketer for a marketer recommended as an excellent marketer, It is possible to easily confirm whether the advertiser's advertisement prevails the comparative advantage with the advertisements of other advertisers of the same type or similar type and actively reflect the advertiser's advertising intention. Further, according to the embodiment of the present invention, when receiving a special offer from an advertiser server, the marketer terminal can easily check the corresponding content, and in the case of receiving a plurality of special offers, the special offers giving the greatest benefit to the marketer You can see it by sorting.

[How to set an advertiser special offer by marketer for marketing service]

FIG. 13 is a flowchart illustrating an exemplary method for setting up an advertiser special offer by a marketer for a marketing service according to an embodiment of the present invention.

Referring to FIG. 13, an advertiser special offer setting method for a marketing service for a marketing service according to an embodiment of the present invention is a method for setting an advertiser special offer according to a marketer for a marketing service, First, the advertiser requests the service providing server 200 through the advertiser server 100 for a recommended marketer to apply the exceptionally rising unit price (S110).

Next, the service providing server 200 analyzes the activity status of the marketers (S120).

Next, the service providing server 200 recommends a marketer according to the activity status of the marketers, and creates an excellent marketer list for an excellent marketer recommendation (S130). Here, the service providing server 200 creates a special offer list by selecting the ranking of the marketers with respect to the advertiser industry category and the rumor type. The service providing server 200 generates a special offer list, A special offer list can be determined according to the quality. In this case, the rumor type is a click type, an app install type, or a contact reception type, the quality is a traffic quality when the rumor type is a click type, an application remaining ratio when the rumor type is an app install type, It may be a valid approval rate. In addition, the service providing server 200 provides the advertiser server 100 with a special offer list in which the corresponding marketers arranged special offers received from other advertisers of the same or similar business type.

Next, the advertiser server 100 selects at least one excellent marketer from the excellent marketer list (S140).

Next, the advertiser server 100 sets a special offer for which the corresponding marketers selected as the excellent marketers can receive the motivation (S150). That is, the advertiser server 100 sets a special offer for applying an exceptional rising price to marketers selected as excellent marketers. Here, when the advertiser server 100 transmits the special offer to the specific marketer terminal 300, the advertiser server 100 can check whether the corresponding marketer is receiving a special offer from other advertisers of the same or similar type of business. In addition, when the advertiser server 100 transmits a special offer of a better condition than the other advertisers of the same or similar business type to the corresponding marketer terminal 300, the advertiser's special offer is confirmed by the corresponding marketer To be displayed on the marketer terminal 300 so that the marketer terminal 300 can display the mark. For example, it may be exposed at the top of the display of the marketer terminal 300 so that the marketer can confirm it.

Next, the service providing server 200 receives the special offer and sends the special offer to the marketer terminal 200 of the marketer selected as the excellent marketer (S160). At this time, when the advertiser server 100 wants to transmit a special offer to a plurality of the marketer terminals 300, the service providing server 200 analyzes special offers received from the various advertisers by the respective marketers, Special offers can be set automatically. At this time, the service providing server 200 automatically sets up special offers to minimize the cost of the advertiser.

Next, the marketer who receives the special offer performs marketing (rumor) on the advertisement of the advertiser through the marketer terminal 200 (S170). At this time, when receiving the special offer set from the advertiser server (100), the marketer terminal (300) confirms the corresponding offer, and when receiving a plurality of special offers, the special offers giving the greatest benefit to the marketer are sorted Can be confirmed.

Meanwhile, the advertiser special offer setting system for a marketer for a marketing service according to the embodiment of the present invention can be used in all of the "affiliate marketer" utilizing one marketer and individual media in addition to the viral marketing system described above.

Meanwhile, the advertiser special offer setting method according to the marketer for marketing service according to the embodiment of the present invention may be implemented in the form of a program command readable by a computer and stored in a computer readable recording medium, The recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. The program instructions recorded on or stored in the recording medium may be those specially designed and configured for the present invention or may be those known to those skilled in the software field. Also, the computer-readable recording medium may be distributed over a networked computer system so that computer readable code in a distributed manner may be stored and executed. Examples of the program instructions include machine code As well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Advertiser server
200: service providing server
300: a marketer terminal (first user terminal) / client
400, 400a to 400n: a content receiver terminal (second user terminal) / client
110: Recommended Marketer Request Section
120: Excellent Marketer Selection Unit
130: Special offer setting section
201: an advertisement module generating section
202: Ad module offerer
203:
204: a virtual URL issuing unit
205: Content Receiver Behavior Analysis Unit
206: Marketer Activity Analysis Unit
207: Advertisement Expense Government
208:
209: Data storage unit
210: Marketer Recommendation
211: Special offer receptionist
212: special offer sending section

Claims (10)

An advertiser special offer setting system for a marketer for a marketing service that analyzes the behavior of a content receiver and distributes the advertisement fee to each marketer,
An advertiser server 100 providing an advertiser landing page as contents and setting a special offer for each marketer recommended as an excellent marketer;
A marketing service is provided through a wire / wireless network for data transmission / reception, data is collected and stored from the content receiver terminal 400, activity markers are analyzed to recommend an excellent marketer among analyzed marketers, A service providing server 200 that creates and provides the advertiser server 100 with information;
As a first user terminal owned by a marketer participating in marketing, the user terminal accesses the service providing server 200, selects and transmits an advertiser landing page, receives a special offer from the service providing server 200, and performs marketing A marketer terminal 300; And
A second user terminal possessed by a content receiver participating in marketing, receives an advertiser landing page that has been propagated through the marketer terminal (300) as contents, calculates remaining time according to the behavior of the content receiver, And a content receiver terminal (400) for performing measurement, collecting data and transmitting the data in real time,
Wherein the advertiser server (100) sets a special offer for applying an exceptional rising price to marketers selected as excellent marketers. The method according to claim 1,
Wherein the advertiser server (100), when transmitting the special offer to the specific marketer terminal (300), confirms whether the corresponding marketer receives any special offer from other advertisers of the same or similar type of industry Special offer setting system. 3. The method of claim 2,
When the advertiser server 100 transmits a special offer of a better condition than other advertisers of the same or similar business type to the corresponding marketer terminal 300, the advertiser's special offer is displayed so that the corresponding marketer can confirm the special offer received by the advertiser server 100 And is displayed on the marketer terminal (300). 3. The method of claim 2,
When the advertiser server 100 transmits a special offer to a plurality of the marketer terminals 300, the service providing server 200 analyzes a special offer that each of the marketers receives from the plurality of advertisers, The advertiser special offer setting system according to the marketer for the marketing service. The method of claim 1, wherein the advertiser server (100)
A recommender marketer request unit 110 for requesting the service provider server 200 to receive a recommendation of a marketer to which the advertiser applies the exceptional rising price;
An excellent marketer selecting unit (120) for selecting at least one excellent marketer from an excellent marketer list provided from the service providing server (200); And
A special offer setting unit 130 for setting a special offer to which the corresponding marketers selected as the excellent marketers can be motivated,
A marketing service specialist advertiser special offer setting system. The method of claim 1, wherein the service providing server (200)
A marketer activity analyzer 206 for analyzing the activity status of marketers in a predetermined period according to a marketer recommendation request of the advertiser server 100;
A marketer recommendation unit 210 for selecting markers according to the current status of the marketer activity analyzed by the marketer activity analysis unit 206, creating an excellent marketer list for recommending excellent marketers and providing the list to the advertiser server 100; And
A special offer acceptance unit 211 for accepting the special offer from the advertiser server 100; And
And a special offer sending unit (212) for sending the special offer to the marketer terminal (300) of the marketer selected as the excellent marketer. A method for setting up an advertiser special offer by a marketer for a marketing service for analyzing a behavior of a content receiver and distributing an advertisement fee for each marketer,
a) requesting a service provider server (200) for a recommendation marketer to apply an exceptional rising unit price through the advertiser server (100);
b) analyzing the activity status of the marketers by the service providing server 200;
c) the service providing server 200 recommends a marketer according to the activity status of the marketers, and creates an excellent marketer list for an excellent marketer recommendation;
d) the advertiser server 100 selecting at least one excellent marketer from the excellent marketer list;
e) setting a special offer to which the advertiser server (100) is eligible to be motivated by corresponding marketers selected as the excellent marketer;
f) receiving the special offer from the service providing server 200 and sending the special offer to the marketer terminal 200 of the marketer selected as the excellent marketer; And
g) Marketing the marketer receiving the special offer to marketing (rumor) the advertisement of the advertiser through the marketer terminal 200,
Wherein the advertiser server (100) of the step (e) sets a special offer for applying an exceptional rising price to marketers selected as excellent marketers. 8. The method of claim 7,
The advertiser server 100 in step e) checks whether the corresponding marketer receives any special offer from other advertisers of the same type or similar type when transmitting the special offer to the specific marketer terminal 300. [ How to Set Up an Advertiser Special Offer for Each Marketer. 9. The method of claim 8,
When the advertiser server 100 transmits a special offer of a better condition than other advertisers of the same or similar business type to the corresponding marketer terminal 300, the advertiser's special offer is displayed so that the corresponding marketer can confirm the special offer received by the advertiser server 100 Wherein the advertiser is displayed on the marketer terminal (300). 9. The method of claim 8,
When the advertiser server 100 transmits a special offer to a plurality of the marketer terminals 300, the service providing server 200 analyzes a special offer that each of the marketers receives from the plurality of advertisers, And setting the advertiser special offer according to the marketer for the marketing service.

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