KR102262661B1 - Method and system for providing shopping mall product to user through shared type advertisement - Google Patents

Abstract

The present invention relates to a method for providing a shopping mall product to a user through a shared advertisement and a system thereof. According to an embodiment of the present invention, provided is a system for operating at least one of a website and an application related to a shopping mall platform. The system, which provides a shopping mall product to a user through an enhanced shared advertisement, comprises: a management server which manages at least one of a website and an application related to a shopping mall platform; a first user terminal; and at least one second user terminal. The management server is configured to: set information on at least one user advertisement product based on first information received from the first user terminal; control the information on at least one user advertisement product to be displayed through at least one of a website and an application; receive information indicating a selection of the at least one second user corresponding to the at least one user advertisement product from the at least one second user terminal; and proceed a payment process based on the information indicating the selection of the at least one second user.

Description

Method and system for providing shopping mall products to users through shared advertisements {METHOD AND SYSTEM FOR PROVIDING SHOPPING MALL PRODUCT TO USER THROUGH SHARED TYPE ADVERTISEMENT}

The present invention relates to a method and system for providing a shopping mall product to a user through a shared advertisement. The present invention also relates to a product recommendation method and a shopping mall server for performing product recommendation.

Korean Patent Publication No. 10-2020-0076979 discloses an advertisement management system and method in which multiple advertisers can autonomously pay integration points of advertisement management companies when selling products.

In the above document, an advertisement management server comprising a main computer; A plurality of advertiser terminals comprising a smart phone or a personal computer; When a number of consumer terminals composed of smartphones or personal computers are connected through a wired or wireless communication network to form an advertisement management system, when a number of advertisers pay advertisement fees to an advertisement management company, charge an integrated point, and sell products to consumers Point autonomy, characterized in that advertisers autonomously pay the charged integrated points, and multiple consumers purchase products from advertisement malls operated by advertisement management companies with integrated points paid when purchasing products from multiple advertisers or exchange them for cash A payment advertisement management system is disclosed.

Domestic Patent Publication No. 10-2020-0076979 (2020.06.30)

An embodiment of the present invention aims to provide a method and a system for providing a shopping mall product to a user through a shared advertisement.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

An embodiment of the present invention provides a system for operating at least one of websites and applications related to a shopping mall platform, comprising: a management server for managing at least one of websites and applications related to the shopping mall platform; a first user terminal; and at least one second user terminal; Including, wherein the management server, on the basis of the first information received from the first user terminal to set the information on at least one user advertisement product, the information on the at least one user advertisement product is the website and controlling to be displayed through at least one of the mobile apps, and receiving information indicating the selection of at least one second user corresponding to the at least one user advertisement product from the at least one second user terminal, and the We propose a system characterized in that the payment process is performed based on the information indicating the selection of at least one second user.

When the payment process is completed, the management server allocates points to the first user of the first user terminal, and when the points allocated to the first user exceeds a predetermined point threshold, an amount corresponding to the points It is possible to control the transfer to a specific account of the first user.

The management server sets information on a plurality of user advertisement products based on the first information received from the first user terminal, collects sales records for each of the plurality of user advertisement products, and the plurality of users Based on the sales record for each advertisement product, the sales efficiency of each of the plurality of user advertisement products is determined, and among the plurality of user advertisement products, a specific user advertisement product whose sales efficiency satisfies a predetermined condition is determined. And, it is possible to control the information on the specific user advertising product to be displayed in the first user terminal.

The predetermined criterion may be related to a product whose sales efficiency exceeds a predetermined sales efficiency threshold or may be related to a product whose sales efficiency is within a high specific ranking among the plurality of user advertisement products.

The management server is configured to add, when the information indicating the selection of the at least one second user includes information related to the first user of the first user terminal, to the first user corresponding to an introduction fee or a relay fee You can control the allocation of points.

As described above, an embodiment of the present invention has a technical effect in terms of proposing a method and a system for providing shopping mall products to users through an enhanced (enhanced) shared advertisement.

In addition, through the present invention, users can use a platform that can generate revenue while promoting their own, and users who do not have the ability to independently sell/distribute their own products (that is, user advertisements) It can be seen that it is meaningful in that it enables production/sales of products).

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art from the following description. will be.

Other aspects, features and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1A and 1B are diagrams illustrating a form in which a shopping mall platform according to an embodiment of the present invention is executed in a terminal.
2 is a diagram illustrating a system according to an embodiment of the present invention.
3 is a flowchart illustrating a method according to an embodiment of the present invention.
4 is a diagram illustrating a form in which a shopping mall platform according to an embodiment of the present invention is executed in a terminal.
5 is a flowchart illustrating a method according to an embodiment of the present invention.
6 is a block diagram illustrating a server according to an embodiment of the present invention.
7A and 7B are diagrams illustrating a network according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numerals are used to denote the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring the gist of the present invention by omitting unnecessary description.

For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding elements are assigned the same reference numerals.

Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention pertains It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

At this time, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible that the instructions stored in the flow chart block(s) produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in blocks to occur out of order. For example, two blocks shown one after another may in fact be performed substantially simultaneously, or it is possible that the blocks are sometimes performed in the reverse order according to the corresponding function.

At this time, the term '~ unit' used in this embodiment means software or hardware components such as field-programmable gate array (FPGA) or ASIC (Application Specific Integrated Circuit), and '~ unit' refers to what role carry out the However, '-part' is not limited to software or hardware. The '~ unit' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Thus, as an example, '~' refers to components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In describing the embodiments of the present invention in detail, an example of a specific system will be mainly targeted, but the main subject matter to be claimed in the present specification is to extend the scope disclosed herein to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate significantly, and this will be possible at the discretion of a person with technical knowledge skilled in the art.

1A to 1D are diagrams illustrating a system for providing a shopping mall platform according to an embodiment of the present invention.

In the terminal according to an embodiment of the present invention, a mobile app and/or website for a shopping mall platform may be executed, and the mobile app and/or website may be operated by a server.

1A and 1B are diagrams illustrating a state in which a mobile app and/or website for a shopping mall platform according to an embodiment of the present invention is executed in a terminal, but the present invention is not limited thereto. applicable.

FIG. 1A may be a diagram illustrating that information of the shopping mall platform is displayed through a website when a terminal corresponds to a computer (eg, a desktop, a laptop computer), and FIG. 1B is a diagram illustrating that the terminal corresponds to a mobile phone (smartphone) It may be a diagram showing that information of the shopping mall platform is displayed through a mobile app.

2 is a diagram illustrating a system according to an embodiment of the present invention.

The terminal 120 according to an embodiment of the present invention may generate and/or output information about at least one user advertisement product that may be obtained or generated based on IoT technology and/or ICT technology. .

Here, IoT may represent the Internet of Things.

The Internet of Things (IoT) can mean a next-generation technology in which all things in the world are 'connected' through a network and communicate with each other. The fourth industrial revolution is to obtain big data through the Internet of Things, store it in the cloud, and analyze and utilize it with artificial intelligence. The Internet of Things (IoT) can become intelligent and create a smart world such as smart cars, smart homes, and smart cities.

For example, in a world where the Internet is connected to all fields, such as fully autonomous cars, smart homes, smart buildings, and health care services, the Internet may become like air, but there may be no need for a separate Internet. In order for the Internet of Things to be possible, it is not enough to have the Internet alone. Various basic technologies such as sensor and network technology, big data, cloud computing, artificial intelligence, and 3D printing must work together. In particular, the 4th industrial revolution shows the flow of big data obtained through the Internet of Things, stored in the cloud, and analyzed and utilized with artificial intelligence.

ICT can also represent Information and Communication Technology.

ICT (Information & Communication Technology) is a compound word of information technology (IT) and communication technology (CT). Any method of collecting, producing, processing, preserving, transmitting, or utilizing information. The change in the ICT paradigm can be understood from the perspective of deepening interdependence between each sector in the content (C)-platform (P)-network (N)-device (D) value chain.

In general, the C-PN-T (terminal) value chain has been used a lot to describe the broadcasting platform, but considering the devices that actually correspond to computers, such as smartphones and tablets, the expression CPND may be more useful to describe ICT. . Looking at the content (C) section, it is necessary to recall that the distinction between photos, books, music, and videos is no longer meaningless on the Internet. All these types of content are digitalized and provided to users by platform providers, and content holders provide content by partnering with platform providers such as Google, Apple, and Amazon, or by forming their own platform. The platform sector can play an important role in the C-P-N-D value chain.

On the Internet, content may be accumulated, processed, stored, and provided by software. This means that ICT companies with software technology will take the lead. In particular, cloud service providers with software technology and cloud infrastructure are emerging as representative platform providers. In the process, the status of traditional network transport service providers may be relatively weakened. On the other hand, companies with original content will be able to establish an equal relationship with the platform provider. The network in the digital convergence era is the IP network, that is, the Internet. In traditional networks such as circuit-type telephone networks, network owners provide intelligent services such as user identification on their own, but in the case of the Internet, various service providers such as Akamai provide various network functions such as efficient traffic transmission and security through server clusters. offered in a competitive market.

In the sense that such an intelligent network service provider is also a kind of platform provider, it is actually difficult to distinguish a platform from a network. It is also important that operators with communication networks directly provide platform services. The device sector is always connected to the Internet, and the software program inside the device with a universal operating system such as iOS is connected to the platform to complete the service. Apple is a representative example of both a platform provider and a device provider. Considering the partnership between Google and Android phone manufacturers, it can be seen that the relationship between the platform and device sectors is closer and more interdependent than in the past. The alliance between the content sector and the platform sector, the connection with the device sector's platform, and the blurring of the boundary between the platform sector and the network sector can all mean deepening the interdependence of each C-P-N-D sector.

Also, referring to FIG. 2 , the system 100 for providing a shopping mall platform according to an embodiment of the present invention may include a management server 110 and a first user terminal 120 . In addition, the system 100 according to an embodiment of the present invention, as shown in Figures 7a and 7b, a first network entity (network entity) 130, a second network entity 140, a third network entity ( 150) and the like may be further included. In this case, the second network entity 140 and/or the third network entity 150 may correspond to 'at least one second user terminal'.

Two devices 110 and 120 are shown in FIG. 2, and five devices 110, 120, 130, 140, and 150 are shown in FIGS. 7A and 7B, but this is an example for convenience of design. It is merely a selection, and the number of network entities included in the system 100 of the present invention is not limited thereto.

In addition, each of the management server 110 , the first user terminal 1200 , and the plurality of network entities 130 , 140 , 150 may be called a network node or a network apparatus. 2, 7A and 7B , the management server 110 may be connected to each of the first user terminal 120 and the plurality of network entities 130, 140, and 150 through a wired/wireless network.

The server 110 may be implemented using, for example, a web server program that is provided variously according to operating systems such as DOS, Windows, Linux, Unix, and Macintosh on general server hardware.

In addition, each of the first network entity 130 , the second network entity 140 , and the third network entity 150 may include a terminal, a personal computer, and/or a server (eg, a cloud server, a web server, etc.). .

The terminal 120 and/or the network entity 130 , 140 , 150 may be, for example, a smart phone, a mobile phone, a smart TV, a set-top box, a tablet PC, a digital camera, a camcorder, an e-book terminal. , a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation device, an MP3 player, a wearable device, an air conditioner, a microwave oven, an audio, a DVD player, and the like. Here, the personal computer may include a laptop computer, a desktop, and the like.

3 is a flowchart illustrating a method according to an embodiment of the present invention.

Referring to FIG. 3 , the method according to an embodiment of the present invention may include setting information on at least one user advertisement product (S310).

For example, the server 110 may operate a mobile app and/or website for the shopping mall platform, and may generate information on a plurality of products sold through the shopping mall platform.

For example, the server 110 may transmit information on a plurality of products sold through the shopping mall platform to the first user terminal. The server 110 transmits the information on the plurality of products to the first user terminal, the first user (eg, an influencer) who is a user of the first user terminal based on the information on the plurality of products at least It may be for setting information about one user advertisement product.

For example, at least one user advertisement product may be viewed as a product in which information about the first user is combined with the plurality of products described above.

For example, when the first user terminal receives information on a plurality of products from the server, the first user may select some products from among the information on the plurality of products displayed through the first user terminal, and the selected At least one user advertisement product may be set through a process of combining information of one's (first user, influencer) with some products.

For example, the first user may use a mobile app and/or website for the shopping mall platform of the present invention to advertise and/or sell a specific product (out of a plurality of products) to be the basis of the user advertisement product, the user advertisement product You can set information for The information for advertisement and/or sale of the user advertisement product includes information about the time when the first user advertises the user advertisement product through a streaming service, etc., and the first user photographed with the user advertisement product. It may include information such as image information, a sale price of the at least one user advertisement product, a delivery price, a discount coupon, and the like.

In addition, the method of the present invention may include the step of advertising information on at least one user advertisement product through a website and/or a mobile app (S320).

For example, the server 110 transmits information about the at least one user advertisement product to the at least one second user terminal so that the information on the at least one user advertisement product is displayed through a website and/or a mobile app. can be passed on to

Also, the method of the present invention may include receiving selection information for at least one user advertisement product (S330).

For example, the server may transmit information on at least one user advertisement product to at least one second user terminal, and a mobile app for the shopping mall platform of the present invention executed in the at least one second user terminal and/ Alternatively, the website may be controlled to display information on the at least one user advertisement product.

For example, a customer who is a user of at least one second user terminal may select some user advertisement products among the at least one user advertisement products displayed on the mobile app and/or website for the shopping mall platform of the present invention. . In addition, information (and/or selection information) about some user advertisement products corresponding to the customer's selection may be transmitted from the at least one second user terminal to the server.

Also, the method of the present invention may include a step of performing a payment process based on the selection information (S340).

In addition, the method of the present invention may include a step of allocating points to the first user when the payment process of S340 is completed (S350), and the method may include the step of allocating points to the first user when the points allocated to the first user exceed a threshold value, the first user It may further include the step of paying an amount corresponding to the points (S360).

For example, the points allocated to the first user may be displayed in a mobile app (and/or website) for a shopping mall platform according to an embodiment of the present invention as shown in FIG. 4 . Meanwhile, FIG. 4 may be a diagram showing that information of the shopping mall platform is displayed through a mobile app when the terminal corresponds to a mobile phone (smartphone), specifically, for a first user (eg, an influencer) The settlement screen may be displayed.

In addition, the management server 110, when the information indicating the selection of the at least one second user includes information related to the first user of the first user terminal, to the first user for an introduction fee or a relay fee It can be controlled to allocate corresponding additional points.

For example, the introduction fee may be generated when an acquaintance of the first user joins, and when an identifier (ID) corresponding to the first user is input in a recommender code through a website and/or a mobile app, The introduction fee may be determined based on a product purchased by the acquaintance through the shopping mall platform of the present invention and/or a cost paid.

For example, when the first user inputs at least one user advertisement product to the server 110, the brokerage fee is based on a specific ratio of sales obtained through the at least one user advertisement product through the shopping mall platform of the present invention. can be determined based on

5 is a flowchart illustrating a method according to an embodiment of the present invention.

Referring to FIG. 5 , the method according to an embodiment of the present invention may include collecting sales records for each of a plurality of user advertisement products ( S510 ).

In addition, the method of the present invention may include the step of determining a specific user advertisement product for which sales efficiency satisfies a predetermined condition based on the sales records for each of a plurality of user advertisement products (S520).

In addition, the method of the present invention may include the step of controlling the information on a specific user advertising product to be displayed in the first user terminal (S530).

6 is a block diagram illustrating a server according to an embodiment of the present invention.

Referring to FIG. 6 , the management server 110 may include a control module 610 , a communication module 620 , an input module 630 , and an output module 640 .

The control module 610 may directly/indirectly control the management server 110 and/or at least one second user terminal to implement an operation/step/process according to an embodiment of the present invention. In addition, the control module 610 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphics processing device (GPU).

Also, the control module 610 may control the overall operation of the management server 110 . For example, the control module 610 may control the database 250 and the transceiver 220 in general by executing programs stored in the database 250 of the management server 110 . For example, the control module 610 may perform some of the operations of the server 110 described with reference to FIGS. 1A to 7B by executing programs stored in the database 250 of the management server 110 .

In addition, the control module 610 generates control information (eg, commands) based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), and ICT (Information & Communication Technology) technologies. and/or manage.

The communication module 620 may transmit/receive various data, signals, and information to and from the management server 110 , at least one second user terminal, and/or the network entities 130 , 140 , 150 . In addition, the communication module 620 is a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module, or a powerline communication module). In addition, the communication module 620 is a first network (eg, a short-range communication network such as Bluetooth, WiFi direct or IrDA (Infrared Data Association)) or a second network (eg, a cellular network, the Internet, or a computer network (eg, LAN or It can communicate with an external electronic device through a telecommunication network such as WAN). These various types of communication modules may be integrated into one component (eg, a single chip) or may be implemented as a plurality of components (eg, multiple chips) separate from each other.

The input module 630 is a command or data to be used in the management server 110 , at least one second user terminal, and/or a component of the network entity 130 , 140 , 150 (eg, the control module 610 , etc.) may be received from the management server 110 and/or outside the at least one second user terminal (eg, a user (eg, a first user, a second user, etc.), a manager of the management server 110 , etc.). In addition, the input module 630 includes a touch recognition capable display, a touch pad, a button-type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard installed in the management server 110 and/or at least one second user terminal. can do. Here, the touch recognition capable display, touch pad, and button type recognition module may recognize a touch through the user's body (eg, finger) through a pressure-sensitive and/or capacitive method.

The output module 640 is generated by the control module 610 of the management server 110 and/or at least one second user terminal or acquired through the communication module 620 (eg, voice signal), information, A module that displays data, images, and/or various objects. For example, the output module 640 may include a display, a screen, a displaying unit, a speaker, and/or a light emitting device (eg, an LED lamp).

In addition, the management server 110 may further include a database (not shown).

The database stores data such as a basic program, an application program, and setting information for the operation of the management server 110 and/or at least one second user terminal. In addition, the storage module is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.), Magnetic Memory, Magnetic Disk, Optical Disk, Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory, ROM, Programmable Read-Only Memory (PROM), Electrically Erasable Programmable Read (EEPROM) -Only Memory) may include at least one storage medium.

In addition, the database may store personal information of a customer (first user), personal information of a manager (second user), and the like, who use the management server 110 and/or at least one second user terminal. Here, personal information includes a name, ID (identifier), password, resident registration number, street name address, phone number, mobile phone number, email address, and/or a reward generated by the management server 110 (eg, points, etc.) ) may include information indicating In addition, the control module 610 may perform various operations using various images, programs, contents, data, etc. stored in the database.

7A and 7B are diagrams illustrating a network according to an embodiment of the present invention.

7A and 7B , the system 100 according to an embodiment of the present invention includes a server 110 , a first user terminal 120 , at least one second user terminal 130 , 140 and an external server. (150) (eg, cloud server) may be further included.

Referring to FIG. 7B , the first user terminal 120 and the at least one second user terminal 130 and 140 according to an embodiment of the present invention may communicate with each other, which is a device-to-device communication (D2D). ; device-to-device) technology.

The first user terminal 120 of the present invention may transmit a plurality of beacon signals to the at least one second user terminal 130 , 140 . Also, the first user terminal 120 may receive a response signal corresponding to the plurality of beacon signals from each of the at least one second user terminal 130 and 140 . In addition, the response signal may include at least one second user's selection information for the at least one user advertisement product. The at least one second user's selection information may indicate some specific product among the at least one user advertisement product.

Here, each of a plurality of beacon signals is a first identifier (ID; identifier) for identifying a user advertisement product and/or a second identifier for identifying a user (a first user, a first user) associated with the user advertisement product ( ID; identifier).

In addition, the communication between terminals of FIG. 7b may be performed through a link (transmission path) defined for direct communication (D2D communication) between terminals in 3GPP, and existing LTE (series) to enable direct communication between two LTE terminals It is a communication method made by modifying the standard and can be applied to public safety communication standards.

In addition, the method of providing a shopping mall platform according to an embodiment of the present invention uses a first user terminal 120 and at least one second user terminal 130 , 140 adjacent to the first user terminal 120 . can be implemented. Here, the at least one second user terminal 130 , 140 includes other users (ie, at least one second user) other than the user (ie, the first user, the influencer) of the first user terminal 120 . It may mean a terminal used by

The at least one second user terminal 130 , 140 may transmit and receive predetermined information and/or a signal between the first user terminal 120 and the terminal through device-to-device (D2D) communication. have. Here, the communication between terminals operates based on LTE standard content (eg, TS 36.300, 36.311 to 36.214, etc.) or 5G standard content (eg, TS 38.300, 38.311 to 38.214, etc.) of the 3rd Generation Partnership Project (3GPP), an international communication standard organization. can be

For example, the at least one second user terminal 130 , 140 may transmit a first synchronization signal to the first user terminal 120 and transmit a second synchronization signal to the management server 110 . The first user terminal 120 may return a first response signal (eg, ACK/NACK) to the at least one second user terminal 130 and 140 in response to the first synchronization signal. Here, ACK (acknowledge) may indicate a message allowing synchronization with the at least one second user terminal (130, 140), and NACK (non-acknowledge) is the at least one second user terminal (130, 140). ) may indicate a message that does not allow (or reject) synchronization with.

For example, the first user terminal 120 determines whether i) the internal battery power of the first user terminal 120 exceeds a predetermined criterion, or ii) the at least one second user terminal 130, 140) whether there is a terminal whose internal battery power exceeds a predetermined standard, or iii) the at least one second user terminal 130 or 140 performs an online shopping mall according to an embodiment of the present invention for a predetermined period of time. Based on whether there is a history (or purchase history) of using, or iv) whether the at least one second user terminal has a history (or purchase history) of using the online shopping mall according to an embodiment of the present invention for a predetermined period to determine whether to include ACK or NACK in the response signal.

In addition, the management server 110 may return a second response signal (eg, ACK/NACK) to the at least one second user terminal 130 , 140 in response to the second synchronization signal. For example, the management server 110 determines whether i) whether there is a terminal whose internal battery power exceeds a predetermined criterion among the at least one second user terminals 130 and 140, or ii) the at least one second user terminal. 2 Whether to include ACK or NACK in the response signal based on whether the user terminals 130 and 140 have a history (or purchase history) of using the online shopping mall according to an embodiment of the present invention for a predetermined period of time You can decide whether to

At least one second user terminal 130 , 140 including an ACK from the at least one second user terminal and/or the management server 110 is the first user terminal 120 and/or the management server 110 . can be synchronized with If there is at least one synchronized second user terminal (130, 140), the management server 110 does not directly transmit information about the user advertisement product to the at least one second user terminal (130, 140) , the first user terminal 120 may be used as a relay device. In other words, when the management server 110 transmits information about the user advertisement product to the first user terminal 120, the first user terminal 120 transmits the information about the received user advertisement product to the at least It may be transmitted to one second user terminal (130, 140).

Alternatively, the information on at least one user advertisement product set by the first user terminal 120 omits the process of being transmitted to the management server 110, and the first user terminal 120 is the at least one It may be transmitted to the second user terminals 130 and 140 .

Alternatively, it may be determined based on a search history and/or a purchase history related to the at least one second user terminal 130 and 140 in which the user advertisement product is synchronized. The at least one second user terminal (130, 140) transmits its search history and/or purchase history to at least one second user terminal (130, 140) and/or the at least one second user terminal. It can be shared through inter-terminal communication, and based on the search history and/or purchase history shared through this inter-terminal communication, the user advertisement product (not the management server 110) is the first user terminal 120 itself You can choose (or decide). Through this, it is possible to actively utilize the performance of the terminal, which has recently become high specification, and in some cases, it is possible to reduce the load of the management server 110 , which has a technical meaning.

In addition, an embodiment of the present invention synchronizes with (at least one) adjacent terminals 130 and 140 capable of transmitting and receiving predetermined information and/or signals through device-to-device (D2D) communication, , by determining and outputting a user advertisement product based on a search history and/or a purchase history related to the (at least one) adjacent terminals 130 and 140 , the user and the life radius of the first user terminal 120 ( or life area or life pattern), it is meaningful in that it can provide a more customized service because it can refer to information of a customer with a similar life area or life pattern.

However, in case the user advertisement product based on the communication between terminals described above is not suitable for the actual user, at least one second user terminal is referred to to determine the user advertisement product (at least one) adjacent terminal 130 , 140) to output a button (or banner or object) that initializes information on the search history and/or purchase history through the display, the management server 110 generates a related command to generate the at least one It can be transmitted to the second user terminal. Accordingly, the user of the at least one second user terminal has previously selected the button (or banner or object) via the display (or touch pad) of the at least one second user terminal (at least one) adjacent terminal ( Information on the search history and/or purchase history for 130 and 140 is deleted, and based on the newly collected information on the search history and/or purchase history for the (at least one) adjacent terminals 130 and 140 It is possible to determine or output a user advertisement product.

In addition, an embodiment of the present invention provides a server for operating a shopping mall platform, comprising: a database for managing information on a plurality of products sold through the shopping mall platform; a transceiver for communicating with a first user equipment (user equipment) and at least one second user terminal; and a processor for controlling the database and the transceiver.

The processor transmits information about the plurality of products to the first user terminal, and information on at least one user advertisement product set by the first user terminal based on the information on the plurality of products Receive from the first user terminal, and transmit information on the at least one user advertisement product to the at least one second user terminal, and based on the information on the at least one user advertisement product, the at least one product 2 It may be characterized in that the information on the product purchase request set by the user terminal is received from the second user terminal.

Each of the plurality of products indicated by the information on the plurality of products may be matched to at least one category among the plurality of categories.

The plurality of categories includes at least two of interior, beauty, flower, gardening, childbirth, infant, kitchen, living, fashion accessory, companion animal, home appliance, digital, computer, mobile, sports, leisure, food, stationery, toys, and hobbies. may include more than one.

The information on the at least one user advertisement product is set by the first user terminal based on the information on the plurality of products, to further include information about a first user who is a user of the first user terminal can be set.

The processor sets a sales figure for the first user based on information about a product purchase request received from the at least one second user terminal, and rewards based on the sales figure for the first user. ) may be set, and information indicating the reward may be transmitted to the first user terminal.

The processor may operate at least one of a mobile app and a website that provides a real-time streaming service of the first user, wherein the streaming service may output information about the at least one user advertisement product together. have.

Embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art to which the present invention pertains that other modifications are possible based on the technical spirit of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by the system 100 , the management server 110 , the at least one second user terminal, and/or the network entities 130 , 140 , 150 , and the like in parts in combination with each other. have.

In addition, the method of controlling the system 100, the management server 110, the at least one second user terminal, and/or the network entity 130, 140, 150, etc. according to the present invention may be performed through various computer means. It can be implemented in the form of program instructions that can be recorded on a computer-readable medium.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed over network-connected computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the user terminal and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may contain, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable, or For example, the storage medium may be stored in an optically or magnetically recordable storage medium such as a compact disk (CD), DVD, magnetic disk or magnetic tape, and at the same time, a machine (eg, computer) readable storage medium. The method according to various embodiments of the present invention may be implemented by a computer or portable terminal including a control unit (control module 610) and a memory, such memory including instructions for implementing embodiments of the present invention It will be appreciated that it is an example of a machine-readable storage medium suitable for storing a program or programs.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing such a program. Further, such a program may be transmitted electronically over any medium, such as a communication signal transmitted over a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent ranges of embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be defined by the following claims.

Claims (5)

In a system for operating at least one of a website and an application related to a shopping mall platform,
a management server for managing at least one of a website and an application related to the shopping mall platform;
a first user terminal; and
at least one second user terminal; including,
The management server,
Transmitting information on a plurality of basic products sold or advertised through the shopping mall platform to the first user terminal,
When information on a plurality of user advertisement products is generated by combining information on the plurality of basic products and information on the first user through the first user terminal by a first user, the plurality of user advertisement products Receive information on from the first user terminal, wherein the information on the first user includes information indicating a time when the first user advertises the plurality of user advertisement products through a streaming service and the first user Includes images taken with user advertising products of
Collecting sales records for each of the plurality of user advertisement products,
Based on the sales records for each of the plurality of user advertisement products, determining the sales efficiency for each of the plurality of user advertisement products,
Among the plurality of user advertisement products, a specific user advertisement product for which the sales efficiency satisfies a predetermined condition is determined, wherein the predetermined condition is whether the sales efficiency exceeds a predetermined sales efficiency threshold or whether the plurality of user advertisements Including whether the sales efficiency of the products falls within the top specific ranking,
Controlling the information on the specific user advertising product to be displayed through at least one of the website and the application,
The first user terminal,
Transmitting a plurality of beacon signals to the at least one second user terminal, the plurality of beacon signals includes a first identifier (ID) for identifying the plurality of user advertisement products and for identifying the first user a second identifier is included;
Receive a first response signal to the plurality of beacon signals from the at least one second user terminal, wherein the response signal includes information indicating the selection of the at least one second user for the plurality of user advertisement products become,
When the information indicating the selection of the at least one second user indicates the second identifier, the management server controls to allocate an additional point corresponding to an introduction fee or a relay fee to the first user,
system.
The method of claim 1,
The management server,
When the information indicating the selection of the at least one second user indicates the plurality of user advertisement products, a payment process is performed based on the information indicating the selection of the at least one second user,
Allocating points to the first user when the payment process is completed,
When the points allocated to the first user exceed a predetermined point threshold, controlling to transfer an amount corresponding to the points to a specific account of the first user,
system. delete delete delete

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