KR102455192B1 - Method and apparatus for providing influencer commerce content management service - Google Patents

Abstract

A server for providing an influencer commerce content management service may obtain interview information of an influencer. The server determines a first concept of the influencer, and the first concept may be determined based on the interview information. The server may select a first advertisement product to be sold by the influencer based on the first concept. The server obtains first post information written by the influencer from an influencer terminal used by the influencer, wherein a first post may be related to the first advertisement product. The server selects the content of the first post and related words related to the first advertisement product, and the related words may include words included in the content of the first post, words corresponding to a higher concept or a lower concept of words included in the content of the first post; and words corresponding to a higher concept or a lower concept of the first advertisement product. Among the related words, the server may determine the related words as the hashtag of the first post, the related words having a difference between the number of followers, the average number of views of the post, and the average number of comments on the post of an SNS account of the influencer and the number of followers, the average number of views on a post, and the average number of comments on a post of an SNS account exposed at the top when searching for the related words in an SNS by a threshold value or less. According to embodiments, a support method for an influencer who does not act as a seller to engage in commercial activities as a seller may be provided.

Description

Method and apparatus for providing an influencer commerce content management service

Embodiments of the present invention relate to an influencer commerce content management service providing server and an operating method thereof.

Online advertisement refers to an act or information of an advertiser widely publicizing or presenting various advertisement objects to other people using information and communication networks. Online advertisements are direct mail advertisements that send advertisement emails to consumers who allow them to receive emails; There are display advertisements in which advertisement banners, advertisement videos, etc. are exposed in temporally overlapping or spatially adjacent places with the contents mainly consumed by consumers.

On the other hand, as social network services (SNS, social network service) such as Facebook and Instagram are popularized, various people are making relationships using social networks online. In line with the popularization of these social network services, an advertising strategy for users who use social networks is positioned as a major marketing point. The conventional advertising technique using SNS mainly extracts a topic of interest of the user, that is, a topic found in the user's SNS activity, and provides a product or service related to the extracted topic to the user as an advertisement object for personalized marketing. strategy was introduced.

In the past few years, 　 influencer 　 marketing has continued to grow. There is no debate about the effectiveness of influencer marketing, although the growth has slowed for a while due to recent fake followers, transparency issues in postings, and lack of influence and ambiguous 　 influencers.

In the Influencer　platform, the company systematizes the information for 　influencer 　 selection (mega 　 influencer/micro 　 influencer, number of followers, issue history, average number of comments/average views per post, etc.) to select and manage 　 influencer 　There is a demand for services that can increase efficiency.

On the other hand, not all influencers engage in commercial activities. Some influencers do not engage in commercial activities because they are not large enough to engage in commercial activities, or simply because they do not know how to do commercial activities because they have never done it before.

Therefore, there is a need for a system that can help companies increase the supply of necessary influencers and help influencers maintain their business as influencers by allowing influencers to easily enter the commercial realm. .

Embodiments of the present invention may provide an influencer commerce content management service providing server and an operating method thereof.

The technical problems to be achieved in the embodiments are not limited to those mentioned above, and other technical problems not mentioned may be considered by those of ordinary skill in the art from various embodiments to be described below. can

According to embodiments, there is provided a method for providing an influencer commerce content management service performed by at least one server, the method comprising: obtaining interview information of an influencer; determining a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less.

Here, the first concept may be a content production field of the influencer based on the contents produced by the influencer.

Here, the server providing, to the influencer terminal, candidate concepts other than the first concept; obtaining information on the number of views and comments on the posts of the candidate concepts produced by the influencer; determining a candidate concept having the highest number of views and comments among posts of the candidate concepts as a second concept; and selecting a second advertisement product to be sold by the influencer based on the second concept.

Here, the first advertisement product may be related to the first concept, and the second advertisement product may be related to the second concept.

Here, the step of obtaining, by the server, information on SNS accounts that have newly followed the influencer account within a certain period of time after the posting of the second concept is registered in the influencer account; Based on the information of the SNS accounts, the second concept inflow information is obtained, which is information of people who have newly followed the influencer account within a certain period of time after the posting of the second concept is registered, and the second concept influx information comprising gender, age, and interest information; and selecting the second advertisement product based on the second concept inflow information.

Here, the server acquires information about a second post written by the influencer, wherein the second post includes the influencer's opinion on a specific issue, and the second post includes a first keyword or a second post A keyword is included, but when the first keyword is included in the second post, it is determined that the influencer's view is positive on the specific issue, and the second keyword is included in the second post , it is determined that the influencer's view on the specific issue is negative; Match the influencer's opinion on the specific issue in the second post to one of positive or negative based on the first keyword or the second keyword, and the influence on the specific issue and the specific issue storing the commenter's opinion; Obtaining information on a third post written by the influencer, wherein the third post includes the influencer's opinion on the specific issue, and the third post includes the first keyword or the second keyword to do, step; matching the influencer's opinion on the specific issue in the third post to one of positive or negative based on the first keyword or the second keyword; checking whether the opinion of the influencer on the specific issue in the third posting matches the opinion of the influencer on the specific issue in the second posting; and information to the influencer terminal that the opinion of the influencer on the specific issue in the third posting does not match the opinion of the influencer on the specific issue in the second posting, and the third The method may further include sending a post rewrite request.

An embodiment of the present invention provides a server for providing an influencer commerce content management service, comprising: a processor; transceiver; and memory; comprising: obtaining interview information of an influencer; determine a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; And among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less may be set to be determined as the hashtag of the first post.

Here, the first concept may be a content production field of the influencer based on the contents produced by the influencer.

Here, the processor provides, to the influencer terminal, candidate concepts other than the first concept; obtaining information on the number of views and comments on the posts of the candidate concepts produced by the influencer; determining a candidate concept with the highest number of views and comments among posts of the candidate concepts as a second concept; And based on the second concept, the influencer may be further set to select a second advertisement product to be sold.

Here, the first advertisement product may be related to the first concept, and the second advertisement product may be related to the second concept.

Here, the processor is configured to: obtain information on SNS accounts that have newly followed the influencer account within a certain period of time after the post of the second concept is registered in the influencer account; Based on the information of the SNS accounts, the second concept inflow information is obtained, which is information of people who have newly followed the influencer account within a certain period of time after the posting of the second concept is registered, and the second concept influx information includes gender, age and interest information; And it may be further set to select the second advertisement product based on the second concept inflow information.

Here, the processor obtains information about a second post written by the influencer, wherein the second post includes the influencer's opinion on a specific issue, and the second post includes a first keyword or a second post. A keyword is included, but when the first keyword is included in the second post, it is determined that the influencer's view is positive on the specific issue, and the second keyword is included in the second post , the influencer's view on the particular issue is determined to be negative; Match the influencer's opinion on the specific issue in the second post to one of positive or negative based on the first keyword or the second keyword, and the influence on the specific issue and the specific issue store the commenter's opinion; Obtaining information on a third post written by the influencer, wherein the third post includes the influencer's opinion on the specific issue, and the third post includes the first keyword or the second keyword do; matching the opinion of the influencer on the specific issue in the third post to one of positive or negative based on the first keyword or the second keyword; check whether the opinion of the influencer on the specific issue in the third posting matches the opinion of the influencer on the specific issue in the second posting; and to the influencer terminal, information that the opinion of the influencer on the specific issue in the third posting does not match the opinion of the influencer on the specific issue in the second posting, and the third It may be further configured to send a post rewrite request.

According to embodiments, there is provided a server for providing an influencer commerce content management service, comprising: a processor; transceiver; and memory memory); comprising: obtaining interview information of an influencer; determine a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; And among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less may be set to be determined as the hashtag of the first post.

According to embodiments, at least one computer-readable recording medium including an instruction based on being executed by at least one processor of a server providing an influencer commerce content management service ( A computer readable medium) comprising: obtaining interview information of an influencer; determining a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less.

According to embodiments, an apparatus of a server for providing an influencer commerce content management service, the apparatus comprising: a memory; and a processor operatively coupled with the memory, the processor configured to: obtain interview information of an influencer; determine a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; And among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less may be set to be determined as the hashtag of the first post.

According to embodiments, a support method for an influencer who does not act as a seller to perform commercial activities as a seller may be provided. A method may be provided for the influencer to set their own concept and to find a second concept in addition to the main concept. Also, a method for setting hashtags may be provided so that the influencer can occupy an advantageous position in the search. In addition, information that helps the influencer to maintain the consistency of the influencer's posts can be provided so that the influencer can give the followers trust.

Necessary support can be provided to each seller so that all processes for commerce can be successfully implemented. By implementing the systemization of the entire logistics/delivery process, which is a significant part of the seller's work, it is possible to create an environment in which anyone can become a seller.

Effects obtainable from the embodiments are not limited to the effects mentioned above, and other effects not mentioned are clearly derived and understood by those of ordinary skill in the art based on the following detailed description. can be

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included as part of the detailed description to aid understanding of the embodiments, provide various embodiments and, together with the detailed description, explain technical features of the various embodiments.
1 is a system diagram including an influencer commerce content management service providing server according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a server that provides an influencer commerce content management service according to an embodiment of the present invention.
3 is a diagram illustrating an embodiment of an influencer commerce content management service providing server operation method.
4 is a diagram illustrating an embodiment of a method for providing an influencer commerce content management service.
5 is a diagram illustrating an embodiment of a method for planning influencer commerce content.
6 is a diagram illustrating an embodiment of a method for providing an influencer commerce platform service.

The following embodiments combine elements and features of the embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. In addition, various embodiments may be configured by combining some components and/or features. The order of operations described in various embodiments may be changed. Some features or features of one embodiment may be included in another embodiment, or may be replaced with corresponding features or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood at the level of those of ordinary skill in the art are also not described. did.

Throughout the specification, when a part is said to "comprising or including" a certain component, it does not exclude other components unless otherwise stated, meaning that other components may be further included. do. In addition, terms such as "... unit", "... group", and "module" described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as Also, "a or an", "one", "the" and like related terms are used herein in the context of describing various embodiments (especially in the context of the claims that follow). Unless otherwise indicated or clearly contradicted by context, it may be used in a sense including both the singular and the plural.

Hereinafter, embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION The detailed description set forth below in conjunction with the appended drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent the only embodiments.

In addition, specific terms used in various embodiments are provided to help the understanding of various embodiments, and the use of these specific terms may be changed to other forms without departing from the technical spirit of various embodiments. .

Referring to FIG. 1 , the method for providing an influencer commerce content management service according to an embodiment of the present invention is performed in a computing device that has a storage space such as a personal computer (PC), can be connected to the Internet, and is not easy to carry. It may be performed in a portable terminal such as a smart phone. In this case, the method of providing the influencer commerce content management service may be executed after the application implementing the method of providing the influencer commerce content management service is downloaded from an app store or the like and installed in the portable terminal.

And the method of providing the influencer commerce content management service is inserted into a computing device such as a PC while being recorded on a recording medium such as a CD (Compact Disc) or USB (Universal Serial Bus) memory, and through the access operation of the computing device. It may be performed or may be performed through an access operation of the computing device after being stored in the storage space of the computing device from the recording medium.

Meanwhile, when the computing device or the portable terminal can access a server connected to the Internet, the method of providing an influencer commerce content management service may also be executed in a server according to a request of the computing device or the portable terminal.

Hereinafter, the computing device, portable terminal, or server on which the method of providing the influencer commerce content management service is executed may be collectively referred to as an influencer commerce content management service providing device.

The device for providing the influencer commerce content management service may have the same configuration as the device for providing the influencer commerce content management service illustrated in FIG. 2, and the device for providing the influencer commerce content management service is the device shown in FIG. Luencer commerce content management service provision 　 may not be limited to the device.

The system according to an embodiment may include the influencer terminals 100 , 110 , 120 , and 130 , and the influencer commerce content management service providing server 200 (hereinafter, the server 200 ). The network may include an Internet portal site server, an SNS server, a server operating a blog, and the like.

Influencer terminals (100, 110, 120, 130), smart phone, tablet PC, PC, smart TV, mobile phone, PDA (personal digital assistant), laptop, media player, micro server, GPS (global positioning system) device , an e-book terminal, a digital broadcast terminal, a navigation device, a kiosk, an MP3 player, a digital camera, a home appliance, a device equipped with a camera, and other mobile or non-mobile computing devices, but is not limited thereto. In addition, the influencer terminals 100 , 110 , 120 , and 130 may be wearable devices having a communication function and a data processing function. However, it is not limited thereto.

The server 200 may be implemented as a computer device or a plurality of computer devices that communicate with the influencer terminals 100, 110, 120, and 130 through a network to provide commands, codes, files, contents, services, etc. have.

For example, the server 200 may provide a file for installing an application to the influencer terminals 100 , 110 , 120 , 130 connected through a network. In this case, the influencer terminals 100 , 110 , 120 , and 130 may install an application using a file provided from the server 200 .

In addition, the influencer terminals 100, 110, 120, and 130 access the server 200 under the control of an operating system (OS) and at least one program (eg, a browser or an installed application) to access the server ( 200) may be provided with services or contents provided by the company.

As another example, the server 200 may establish a communication session for data transmission/reception, and route data transmission/reception between the influencer terminals 100 , 110 , 120 , and 130 through the established communication session.

The influencer terminals 100 , 110 , 120 , and 130 and the influencer commerce content management service providing server 200 may perform communication using a network. For example, a network includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their It is a data communication network in a comprehensive sense that includes mutual combinations and enables each network constituent entity shown in FIG. 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile wireless communication network. In addition, wireless communication is, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared) Data Association), NFC (Near Field Communication), etc. may be there, but is not limited thereto.

2 is a block diagram showing the configuration of a server that provides an influencer commerce content management service according to an embodiment of the present invention.

Referring to FIG. 2 , a server 200 (hereinafter, referred to as server 200 ) that provides an influencer commerce content management service may include a communication unit 210 , a processor 220 , and a DB 230 . In the server 200 of FIG. 2, only the components related to the embodiment are shown. Accordingly, it can be understood by those skilled in the art that other general-purpose components may be further included in addition to the components shown in FIG. 2 .

The communication unit 210 may include one or more components that enable wired/wireless communication between terminals. For example, the communication unit 210 may include at least one of a short-range communication unit (not shown), a mobile communication unit (not shown), and a broadcast receiving unit (not shown).

For example, a request generated according to a program code stored in a recording device such as the DB 230 may be transmitted to the terminal through a network under the control of the communication unit 210 . Conversely, a control signal, command, content, file, etc. provided under the control of the processor of the terminal may be received by the server 200 through the communication unit 210 through the network. For example, a control signal, command, content, file, etc. of the server 200 received through the communication unit 210 may be transmitted to the processor 220 or transmitted to the DB 230 and stored.

The DB 230 is hardware for storing various data processed in the server 200 , and may store a program for processing and controlling the processor 220 .

DB 230 is a random access memory (RAM), such as dynamic random access memory (DRAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), CD- It may include ROM, Blu-ray or other optical disk storage, a hard disk drive (HDD), a solid state drive (SSD), or flash memory. The DB 230 may also be referred to as a memory.

The processor 220 controls the overall operation of the server 200 . For example, the processor 220 may generally control the input unit (not shown), the display (not shown), the communication unit 210 , the DB 230 , and the like by executing programs stored in the DB 230 . The processor 220 may control the operation of the external server 200 by executing programs stored in the DB 230 .

The communication unit 210 may include one or more components that allow the server 200 to communicate with another device (not shown) and a server (not shown). The other device (not shown) may be a computing device such as the server 200 or a sensing device, but is not limited thereto. The communication unit 210 may receive a user input from another electronic device or data stored in an external device from an external device through a network.

The DB 230 may store a program for processing and controlling the processor 220 . For example, the DB 230 may store an instruction for providing a service. Also, the DB 230 may store data generated by the processor 220 . For example, the DB 230 may store information related to the influencer commerce content management service provided by the processor 220 . The DB 230 may store information input to or output from the server 200 .

The processor 220 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, and microcontrollers. It may be implemented using at least one of (micro-controllers), microprocessors, and other electrical units for performing functions.

The DB 230 may store at least one instruction executed through the processor 220 . The at least one instruction is to obtain interview information of the influencer; determine a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; And among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less may be set to be determined as the hashtag of the first post.

Here, the first concept may be a content production field of the influencer based on the contents produced by the influencer.

Here, the at least one command provides, to the influencer terminal, candidate concepts other than the first concept; obtaining information on the number of views and comments on the posts of the candidate concepts produced by the influencer; determining a candidate concept with the highest number of views and comments among posts of the candidate concepts as a second concept; And based on the second concept, the influencer may be further set to select a second advertisement product to be sold.

Here, the first advertisement product may be related to the first concept, and the second advertisement product may be related to the second concept.

Here, the at least one command may include: acquiring information on SNS accounts that have newly followed the influencer account within a certain period of time after the posting of the second concept is registered in the influencer account; Based on the information of the SNS accounts, the second concept inflow information is obtained, which is information of people who have newly followed the influencer account within a certain period of time after the posting of the second concept is registered, and the second concept influx information includes gender, age and interest information; And it may be further set to select the second advertisement product based on the second concept inflow information.

Here, the at least one command includes obtaining information on a second post written by the influencer, wherein the second post includes the influencer's opinion on a specific issue, and the second post includes a first keyword or a second keyword is included, but when the first keyword is included in the second post, it is determined that the opinion of the influencer is positive on the specific issue, and the second keyword is added to the second post if included, it is determined that the influencer's view on the specific issue is negative; Match the influencer's opinion on the specific issue in the second post to one of positive or negative based on the first keyword or the second keyword, and the influence on the specific issue and the specific issue store the commenter's opinion; Obtaining information on a third post written by the influencer, wherein the third post includes the influencer's opinion on the specific issue, and the third post includes the first keyword or the second keyword do; matching the opinion of the influencer on the specific issue in the third post to one of positive or negative based on the first keyword or the second keyword; check whether the opinion of the influencer on the specific issue in the third posting matches the opinion of the influencer on the specific issue in the second posting; and to the influencer terminal, information that the opinion of the influencer on the specific issue in the third posting does not match the opinion of the influencer on the specific issue in the second posting, and the third It may be further configured to send a post rewrite request.

3 is a diagram illustrating an embodiment of an influencer commerce content management service providing server operation method.

Referring to FIG. 3 , the influencer commerce content management service providing server (hereinafter, the server) may acquire influencer interview information (S300). For example, the server may obtain interview information of the influencer.

The interview information of the influencer is the story of the influencer's life so far, the stories that people may be interested in among the episodes of the influencer, the products the influencer wants to sell, and the influencer's preference/ It may include information about a category to be avoided, and the like.

The server may determine the first concept (S310). For example, the server may determine the first concept of the influencer. For example, the first concept may be determined based on the interview information.

For example, the first concept may be a content production field of the influencer based on contents produced by the influencer. That is, the first concept may be determined as a field (or category) of contents that the influencer has produced so far. If the content that the influencer has produced spans multiple fields, the first concept may be determined as the most important field among various fields, the field with the largest number of contents, the field with the most number of views/comments, and the like.

The server may select the first advertisement product (S320). For example, the server may select a first advertisement product to be sold by the influencer based on the first concept.

For example, the server may select one of several advertisement products requested by advertisers as the first advertisement product. For example, the server may select an advertisement product suitable for the first concept, and propose an advertisement to a vendor selling the advertisement product.

The first advertisement product may be a product related to the first concept. For example, the first advertisement product may be a product consumed in the field of the first concept. For example, the interests of consumers of the first advertising product may be related to the first concept. For example, the main consumer base of the first advertisement product and the main consumer base of the first concept may be the same.

The server may acquire the first posting information (S330). For example, the server may obtain the first post information written by the influencer from the influencer terminal used by the influencer. For example, the first post may be related to the first advertisement product.

That is, the influencer may write a first post related to the first advertisement product, and the server may acquire information related to the first post written by the influencer. In other words, the influencer can send the post he wrote to the server before registering it on the SNS.

The server may select a related word (S340). For example, the server may select related words related to the content of the first post and the first advertisement product. For example, the related words include a word included in the content of the first post, a word corresponding to a higher concept or a lower concept of a word included in the content of the first post, and the first advertisement product It may include a word corresponding to a super-concept or a word corresponding to a sub-concept of

The server may determine the hashtag (S350). For example, among the related words, when the server searches for the related words on a social network service (SNS), the number of followers of the account exposed at the top, the average number of views of the posts, and the average number of comments of the posts A related word having a difference between the number of followers of the SNS account, the average number of views of posts, and the average number of comments of posts and less than a threshold value may be determined as the hashtag of the first post.

For example, when searching for a word on SNS, posts including the word as a hashtag may be searched for. The server can search all related words on SNS. For each related word, when a corresponding related word is searched, the popularity of SNS accounts displayed above may be different. For example, the more keywords people search for, the greater the popularity of SNS accounts exposed to the top.

It can be advantageous to set hashtags in your posts as words that people search for a lot, but in this case you should have an edge over popular social media accounts. Therefore, in consideration of the influencer's popularity, it may be advantageous to set a related word at a level that the influencer can be exposed to as a hashtag. Therefore, when searching for the related words on social network service (SNS), the number of followers of the account exposed at the top, the average number of views of posts, and the average number of comments of the posts are the number of followers of the SNS account of the influencer, the average number of views of posts , a related word having a difference between the average number of comments of the post and the threshold value or less may be determined as the hashtag of the first post.

The server may determine the second concept (S360). For example, the server may provide candidate concepts other than the first concept to the influencer terminal. For example, the server may obtain information on the number of views and the number of comments on posts of the candidate concepts produced by the influencer. For example, the server may determine a candidate concept with the highest number of views and comments among posts of the candidate concepts as the second concept.

That is, the server may provide candidate concepts to the influencer terminal so that the influencer discovers a second concept that is different from the first concept. The influencer may obtain information about the candidate concept through the influencer terminal, and may write posts of the candidate concept. For example, the influencer may write posts of the first to third candidate concepts. The server may determine the candidate concept with the most number of views and comments as the second concept based on the number of views and comments for each concept of the posts of the first to third candidate concepts.

For example, candidate concepts may be determined based on the interview information and the first concept.

The server may select a second advertisement product (S370). For example, the server may select a second advertisement product to be sold by the influencer based on the second concept.

For example, the first advertisement product may be related to the first concept, and the second advertisement product may be related to the second concept.

For example, the server may acquire information on SNS accounts that have newly followed the influencer account within a certain period of time after the post of the second concept is registered in the influencer account.

For example, based on the information of the SNS accounts, the server may acquire second concept influx information, which is information of people who have newly followed the influencer account within a certain period of time after the post of the second concept is registered. have. For example, the second concept inflow information may include gender, age, and interest information.

For example, the server may select the second advertisement product based on the second concept inflow information.

That is, the server may determine a product targeting the second concept importer as the second advertisement product based on the gender, age, and interest of the second concept importer. For example, the server may determine, as the second advertisement product, a product that is in high demand among people of the main gender and age group among the second concept inflows, and a product related to the most important interest among the interests of the second concept inflowers. .

The server may determine the consistency of the posting (S380). For example, the server may acquire second post information written by the influencer. For example, the second post may include the influencer's opinion on a particular issue. For example, the second post includes a first keyword or a second keyword, and when the first keyword is included in the second post, it is determined that the influencer's view on the specific issue is positive and, when the second keyword is included in the second post, it may be determined that the influencer's opinion on the specific issue is negative.

That is, when the influencer writes a post related to a specific issue, the influencer may include the first keyword or the second keyword to express their opinion on the specific issue. For example, the first keyword may represent a positive view on a specific issue, and the second keyword may represent a negative view on the specific issue.

For example, the server matches the influencer's opinion on the specific issue in the second post to one of positive or negative based on the first keyword or the second keyword, and the specific issue and the specific issue You can save the influencer's views on the issue.

That is, if the first keyword is included in the post related to the specific issue created by the influencer, the server matches the influencer's opinion on the specific issue to positive, and if the second keyword is included, the server applies to the specific issue. It is possible to match the opinion of the influencer to the negative.

For example, the server obtains information on a third post written by the influencer, wherein the third post includes the influencer's opinion on the specific issue, and the third post includes the first keyword or The second keyword may be included.

For example, the server may match the influencer's opinion on the specific issue in the third post to either positive or negative based on the first keyword or the second keyword.

For example, the server may check whether the opinion of the influencer on the specific issue in the third posting matches the opinion of the influencer on the specific issue in the second posting.

For example, when the opinion of the influencer on the specific issue in the second posting is different from the viewpoint of the influencer on the specific issue in the third posting, the server sends the third posting to the influencer terminal. may transmit information that the opinion of the influencer on the specific issue does not match the opinion of the influencer on the specific issue in the second posting and a message related to the request for rewriting the third posting.

Some of the detailed steps shown in the example of FIG. 3 may not be essential steps and may be omitted. In addition to the steps shown in FIG. 3 , other steps may be added, and the order of the steps may vary. Some of the above steps may have their own technical meaning.

4 is a diagram illustrating an embodiment of a method for providing an influencer commerce content management service.

Referring to FIG. 4 , the influencer commerce content management service may be performed in the order of establishing a seller conversion plan, confirming a concept, listing a product, establishing a schedule, storytelling the next product, drafting a feed, and monitoring the market.

For example, establishing a seller conversion plan is a step in which an influencer establishes a plan for converting into a seller who engages in commerce, and an interview with the influencer may be performed.

After that, the influencer's selling power test may be conducted before the concept is confirmed. The selling power test can be a test of how many products an influencer can sell.

The concept can be confirmed based on the interview with the influencer. You can create a list of products to be sold according to the concept.

You can establish a schedule for the influencer's commerce activities. After confirming the product to be sold, entrusting the production of the product, and communicating between companies about the production, the product can be sampled before placing an order.

You can create material for storytelling for your next product. The sales concept of the product can be decided, and the method may vary depending on whether to proceed as a NB (national brand) product or a PB (private brand) product. In the case of NB products, a separate promotion may be conducted, and in the case of PB products, the steps of product photography and price setting may be added. After that, contents and events for sale may be planned, and image making may be performed through donation/volunteer activities.

After you start selling a product, you can monitor the market and aggregate sales data.

5 is a diagram illustrating an embodiment of a method for planning influencer commerce content.

Referring to FIG. 5 , the linkage between the seller and the product may be designed by sufficiently considering the current/current seller situation. It can be important to be consistent without changing what the seller has said.

By considering/planning various events, it is possible to draw attention/concentration on the product.

Comparison is a basic tendency of influencer commerce, and you can create an influencer post that includes the basic specifications of a product, features, and manufacturer's appeal points so that customers can trust that trial and error can be reduced.

An influencer's post may include content that can stimulate the five senses.

Promotions and events can be planned in consideration of sales data such as unit price, average buyer, and number of purchases. Promotions such as maximum discount rates and free shipping may be offered.

If women were the main target, the target could be expanded to men as well. If the main target was people living alone, the target could be expanded to target families, and if the purpose was to sell one product, the target could be expanded to sell 2-3 copies. have.

6 is a diagram illustrating an embodiment of a method for providing an influencer commerce platform service.

Referring to FIG. 6 , the influencer commerce content management service may include an influencer commerce platform service. It can be provided by implementing systemization of the entire logistics/delivery process, which is a significant part of the seller's work. A commerce platform service can be provided so that anyone can become a seller.

The influencer commerce platform service may include preparing a payment platform, creating a detailed page, CS (customer service), order form arrangement, and delivery service.

When the payment platform is ready, a detail page can be created. By operating a distribution center, a service of notifying an invoice number after delivery and accepting exchange/return may be provided.

A method of providing an influencer commerce content management service performed by at least one server, the method comprising: obtaining interview information of an influencer; determining a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less.

Here, the first concept may be a content production field of the influencer based on the contents produced by the influencer.

Here, the server providing, to the influencer terminal, candidate concepts other than the first concept; obtaining information on the number of views and comments on the posts of the candidate concepts produced by the influencer; determining a candidate concept having the highest number of views and comments among posts of the candidate concepts as a second concept; and selecting a second advertisement product to be sold by the influencer based on the second concept.

Here, the first advertisement product may be related to the first concept, and the second advertisement product may be related to the second concept.

Here, the step of obtaining, by the server, information on SNS accounts that have newly followed the influencer account within a certain period of time after the posting of the second concept is registered in the influencer account; Based on the information of the SNS accounts, the second concept inflow information is obtained, which is information of people who have newly followed the influencer account within a certain period of time after the posting of the second concept is registered, and the second concept influx information comprising gender, age, and interest information; and selecting the second advertisement product based on the second concept inflow information.

Here, the server acquires information about a second post written by the influencer, wherein the second post includes the influencer's opinion on a specific issue, and the second post includes a first keyword or a second post A keyword is included, but when the first keyword is included in the second post, it is determined that the influencer's view is positive on the specific issue, and the second keyword is included in the second post , it is determined that the influencer's view on the specific issue is negative; Match the influencer's opinion on the specific issue in the second post to one of positive or negative based on the first keyword or the second keyword, and the influence on the specific issue and the specific issue storing the commenter's opinion; Obtaining information on a third post written by the influencer, wherein the third post includes the influencer's opinion on the specific issue, and the third post includes the first keyword or the second keyword to do, step; matching the influencer's opinion on the specific issue in the third post to one of positive or negative based on the first keyword or the second keyword; checking whether the opinion of the influencer on the specific issue in the third posting matches the opinion of the influencer on the specific issue in the second posting; and information to the influencer terminal that the opinion of the influencer on the specific issue in the third posting does not match the opinion of the influencer on the specific issue in the second posting, and the third The method may further include sending a post rewrite request.

The technical features of the present specification described above may be applied to various devices and methods. For example, the above-described technical features of the present specification may be performed/supported through the apparatus of FIGS. 1 and/or 2 . For example, the technical features of the present specification described above may be applied only to a part of FIGS. 1 and/or 2 . For example, the above-described technical features of the present specification may be implemented based on the processor 220 and the DB 230 (or memory) of FIG. 2 . For example, in the apparatus of the present specification, the apparatus includes a memory and a processor operatively coupled to the memory, the processor configured to: obtain interview information of an influencer; determine a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; And among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less may be set to be determined as the hashtag of the first post.

The technical features of the present specification may be implemented based on a CRM (computer readable medium). For example, the CRM proposed by the present specification includes at least an instruction based on being executed by at least one processor of a STA (station) of a wireless local area network (WLAN) system. A computer readable medium comprising: obtaining interview information of an influencer; determining a first concept of the influencer, wherein the first concept is determined based on the interview information; selecting a first advertisement product to be sold by the influencer based on the first concept; obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product; Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments of the posts, the number of followers of the SNS account of the influencer , an instruction for performing an operation comprising determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post and the threshold value or less can

The instructions stored in the CRM of the present specification may be executed by at least one processor. At least one processor related to CRM in the present specification may be the processor 220 of FIG. 2 . Meanwhile, the CRM of the present specification may be the DB 230 of FIG. 2 or a separate external memory/storage medium/disk.

The operation according to the embodiment of the present specification may be implemented as a computer-readable program or code on a computer-readable recording medium. The computer-readable recording medium includes all types of recording devices in which data readable by a computer system is stored. In addition, the computer-readable recording medium may be distributed in a network-connected computer system to store and execute computer-readable programs or codes in a distributed manner.

When the embodiment is implemented in software, the above-described technique may be implemented as a module (process, function, etc.) that performs the above-described function. A module may be stored in a memory and executed by a processor. The memory may be internal or external to the processor, and may be coupled to the processor by various well-known means.

In addition, the computer-readable recording medium may include a hardware device specially configured to store and execute program instructions, such as ROM, RAM, and flash memory. The program instructions may include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like.

Although some aspects of the invention have been described in the context of an apparatus, it may also represent a description according to a corresponding method, wherein a block or apparatus corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also represent a corresponding block or item or a corresponding device feature. Some or all of the method steps may be performed by (or using) a hardware device such as, for example, a microprocessor, a programmable computer, or an electronic circuit. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (eg, a field programmable gate array) may be used to perform some or all of the functions of the methods described herein. In embodiments, the field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. In general, the methods are preferably performed by some hardware device.

The various embodiments described above may be embodied in other specific forms without departing from the technical idea and essential characteristics thereof. Accordingly, the above detailed description should not be construed as restrictive in all respects but as exemplary. The scope of the various embodiments should be determined by a reasonable interpretation of the appended claims, and all modifications within the equivalent scope of the various embodiments are included in the scope of the various embodiments. In addition, claims that are not explicitly cited in the claims may be combined to form an embodiment or may be included as a new claim by amendment after filing.

Claims (8)

In the method of providing an influencer commerce content management service performed by at least one server,
obtaining interview information of the influencer;
determining a first concept of the influencer, wherein the first concept is determined based on the interview information;
selecting a first advertisement product to be sold by the influencer based on the first concept;
obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product;
Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and
Among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments on posts, the number of followers of the first SNS account of the influencer , determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less,
How to provide influencer commerce content management service.
The method according to claim 1,
The first concept is a content production field of the influencer based on the contents produced by the influencer,
How to provide influencer commerce content management service.
3. The method according to claim 2,
the server,
providing, to the influencer terminal, candidate concepts other than the first concept;
obtaining information on the number of views and comments on the posts of the candidate concepts produced by the influencer;
determining a candidate concept having the highest number of views and comments among posts of the candidate concepts as a second concept; and
Based on the second concept, further comprising the step of selecting a second advertisement product to be sold by the influencer,
How to provide influencer commerce content management service.
4. The method of claim 3,
The first advertisement product is related to the first concept, and the second advertisement product is related to the second concept,
How to provide influencer commerce content management service.
5. The method according to claim 4,
the server,
acquiring information on second SNS accounts that have newly followed the first SNS account within a certain period of time after the posting of the second concept is registered in the first SNS account;
Based on the information of the second SNS accounts, the second concept inflow information is obtained, which is information of people who have newly followed the first SNS account within a certain period of time after the posting of the second concept is registered, and the second concept The importer information includes gender, age, and interest information; and
Further comprising the step of selecting the second advertisement product based on the second concept inflow information,
How to provide influencer commerce content management service.
In the server providing an influencer commerce content management service,
processor; transceiver; and memory memory); A method comprising:
obtain interview information of the influencer;
determine a first concept of the influencer, wherein the first concept is determined based on the interview information;
selecting a first advertisement product to be sold by the influencer based on the first concept;
obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product;
Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; and
Among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments on posts, the number of followers of the first SNS account of the influencer , set to determine a related word having a difference between the average number of views of the post, the average number of comments of the post and less than a threshold value as the hashtag of the first post,
server.
In at least one computer readable medium including an instruction based on being executed by at least one processor of a server that provides an influencer commerce content management service ,
obtaining interview information of the influencer;
determining a first concept of the influencer, wherein the first concept is determined based on the interview information;
selecting a first advertisement product to be sold by the influencer based on the first concept;
obtaining, from an influencer terminal used by the influencer, information about a first post written by the influencer, wherein the first post is related to the first advertisement product;
Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, including a word corresponding to a word or a sub-concept of the first advertisement product; and
Among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments on posts, the number of followers of the first SNS account of the influencer , determining, as the hashtag of the first post, a related word having a difference between the average number of views of the post, the average number of comments of the post, and a threshold value or less,
recording medium.
In the device of a server that provides an influencer commerce content management service,
The device is
Memory; and
a processor operatively coupled with the memory, the processor comprising:
obtain interview information of the influencer;
determine a first concept of the influencer, wherein the first concept is determined based on the interview information;
selecting a first advertisement product to be sold by the influencer based on the first concept;
obtaining, from the influencer terminal used by the influencer, first post information written by the influencer, wherein the first post is related to the first advertisement product;
Selecting related words related to the content of the first post and the first advertisement product, wherein the related words are words included in the content of the first post and words included in the content of the first post. a word corresponding to a corresponding word or a sub-concept, a word corresponding to a higher-level concept of the first advertisement product, or a word corresponding to a sub-concept; and
Among the related words, the number of followers of the account exposed at the top when searching for the related words on social network service (SNS), the average number of views of posts, and the average number of comments on posts, the number of followers of the first SNS account of the influencer , set to determine a related word having a difference between the average number of views of the post, the average number of comments of the post and less than a threshold value as the hashtag of the first post,
Device.

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