KR102233182B1 - method and system for operating online sales platform that provides seller convenience - Google Patents

Abstract

The present invention provides a method and a system for operating an online sales platform which provides seller convenience. The system includes: a communication module for communicating with a first seller terminal, a second seller terminal, and an external server; and a control module for operating at least one of a website and a mobile app for the online sales platform.

Description

Method and system for operating online sales platform that provides seller convenience}

The present invention may relate to a method and a system for operating an online sales platform that provides seller convenience.

In addition, the present invention relates to a method and apparatus for providing a user-customized product sales page.

Online shopping refers to searching for and ordering products using computer communication such as the Internet or PC communication.

In such online shopping, the Internet between computers and communication networks is popularized, and anyone can easily access online shopping due to today's user graphic interface (GUI) based on the Internet. The size of the market is growing due to the strength of convenience that customers can purchase according to their preferences regardless of location.

In general, for online e-commerce such as online shopping, an internet shopping mall company, which is the supplier side of the product, establishes its own home page, selects and clicks the product the customer wants to purchase, and finally, the purchaser's credit card Payment is made by entering a number.

However, in the case of purchasing clothing through online shopping, the purchaser proceeds without fitting the clothing, and the purchaser was able to do the fitting after the clothing was delivered.

For example, in a shopping mall on the Internet, in the case of a displayed suit, the arm length, side line, shoulder length, width of the body, and the shape of the collar are not accurately known. If you do, it is loose or tight, and there is a hassle of having to exchange or refund.

Moreover, when purchasing clothes, even if the buyer's own body size is known, when purchasing clothes in consideration of this, the buyer's hassle and long shopping time are inconvenient.

Therefore, even if clothing is purchased at a shopping mall on the Internet, there is an urgent need for a means to actually try on the purchased clothing.

Korean Patent Publication No. 10-2019-0021984 (2019.03.06)

An object of the present invention is to provide a method and a system for operating an online sales platform that provides seller convenience.

An object of the present invention is to provide a shooting-based sales registration solution to a seller through an application easily without professional shooting (eg, model, studio).

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present invention belongs from the following description. I will be able to.

An embodiment of the present invention is a management server for operating an online sales platform, comprising: a communication module for performing communication with a first seller terminal, a second seller terminal, and an external server; And a control module for operating at least one of a website or a mobile app for the online sales platform. Including, wherein the control module controls to receive first information from the external server and transmit it to the first seller terminal and the second seller terminal, wherein the first information includes information on the evaluation team, and 2 The information is received from the first seller terminal and the second seller terminal and transmitted to the external server, but the second information is applied to the product that each of the first seller and the second seller intends to sell or advertise through the online sales platform. Information about, and receiving selection information corresponding to the second information from the external server, the selection information being the first seller or the second seller based on the first information and the second information Includes information indicating any one seller selected by the evaluation team, and at least one information on a product to be sold or advertised by either the first seller or the second seller indicated by the selection information Proposed a management server, characterized in that the control to be displayed on at least one of the website or mobile app running on the purchaser terminal of.

The selection information may be generated by the external server by collecting a signal obtained by the terminal of at least one evaluation unit indicated by the information on the evaluation unit, and based on the signal by the external server.

The second information is i) a picture taken using the first seller terminal or the second seller terminal, or ii) the first seller or the second seller is the first seller terminal or the second seller terminal It may include at least any one of the text input by using.

The control module may generate third information through a process of synthesizing information included in the second information, and control the third information to be displayed on the online sales platform.

The control module may further include an artificial intelligence unit operating an artificial neural network.

The artificial intelligence unit inputs information on the product to be advertised or sold by each of the first seller and the second seller in the online sales platform, indicated by the second information, into the artificial neural network, and obtained from the artificial neural network. Based on the result value, it is proposed to at least one of the first seller terminal or the second seller terminal to reset the information on the product that the first seller or the second seller intends to advertise or sell on the online sales platform. The first seller or the second seller provides information for resetting information on the product to be advertised or sold on the online sales platform, and at least one of the first seller terminal or the second seller terminal It can be characterized by passing it to one.

The artificial neural network may be based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), and a dynamic recurrent neural network (DRNN).

An embodiment of the present invention has a technical effect in terms of providing a method and a system for operating an online sales platform that provides seller convenience.

In addition, an embodiment of the present invention is an online method that solves the conventional problems that required time, manpower, and cost in performing the process of shooting and producing, designing, and/or advertising promotional materials using specialized models and/or studios. It is meaningful in that it can provide a platform to small business owners.

The effects that can be obtained in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those of ordinary skill in the art from the following description. will be.

Other aspects, features, and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1 is a diagram illustrating a business model according to an embodiment of the present invention.
2 is a diagram illustrating a business model according to an embodiment of the present invention.
3 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
4 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
5 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
6 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
7 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
8 is a diagram illustrating a form in which an online sales platform according to an embodiment of the present invention is executed.
9 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
10 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
11 is a flowchart illustrating a method of operating an online sales platform according to an embodiment of the present invention.
12 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
13 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention by omitting unnecessary description.

For the same reason, some elements in the accompanying drawings are exaggerated, omitted, or schematically illustrated. In addition, the size of each component does not fully reflect the actual size. The same reference numerals are assigned to the same or corresponding components in each drawing.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments make the disclosure of the present invention complete, and the general knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to the possessor, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same elements throughout the specification.

At this time, it will be appreciated that each block of the flowchart diagrams and combinations of the flowchart diagrams may be executed by computer program instructions. Since these computer program instructions can be mounted on the processor of a general purpose computer, special purpose computer or other programmable data processing equipment, the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates a means to perform functions. These computer program instructions can also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular way, so that the computer-usable or computer-readable memory It is also possible for the instructions stored in the flow chart to produce an article of manufacture containing instruction means for performing the functions described in the flowchart block(s). Since computer program instructions can also be mounted on a computer or other programmable data processing equipment, a series of operating steps are performed on a computer or other programmable data processing equipment to create a computer-executable process to create a computer or other programmable data processing equipment. It is also possible for instructions to perform processing equipment to provide steps for executing the functions described in the flowchart block(s).

In addition, each block may represent a module, segment, or part of code that contains one or more executable instructions for executing the specified logical function(s). In addition, it should be noted that in some alternative execution examples, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may in fact be executed substantially simultaneously, or the blocks may sometimes be executed in the reverse order depending on the corresponding function.

In this case, the term'~ unit' used in this embodiment refers to software or hardware components such as field-programmable gate array (FPGA) or application specific integrated circuit (ASIC), and'~ unit' is a certain role. Perform them. However,'~ part' is not limited to software or hardware. The'~ unit' may be configured to be in an addressable storage medium, or may be configured to reproduce one or more processors. Thus, as an example,'~ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. Components and functions provided in the'~ units' may be combined into a smaller number of elements and'~ units', or may be further separated into additional elements and'~ units'. In addition, components and'~ units' may be implemented to play one or more CPUs in a device or a security multimedia card.

In describing the embodiments of the present invention in detail, examples of specific systems will be mainly targeted, but the main subject matter to be claimed in this specification is the scope disclosed in this specification to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate greatly, and this will be possible at the judgment of a person skilled in the art.

1 is a diagram illustrating a business model according to an embodiment of the present invention.

In the terminal according to an embodiment of the present invention, a mobile app and/or website for implementing an online sales platform providing seller convenience according to an embodiment of the present invention may be executed, and the mobile app and/or web Sites can be run by servers.

Referring to FIG. 1, a seller using an online sales platform according to an embodiment of the present invention can photograph a product, edit an image, register sales information, and the like, and can expect effects such as cost and time savings. In addition, sellers such as small business owners and founders using the online sales platform according to an embodiment of the present invention can expect easy product sales. In addition, a purchaser using the online sales platform according to an embodiment of the present invention may perform detailed product reviews and operation of a review page.

Referring to FIG. 2, the online sales platform according to an embodiment of the present invention can provide a seller with an easy app shooting and/or a simple sales registration solution that does not require professional shooting (model, studio). In addition, the online sales platform according to an embodiment of the present invention provides a sales path for small business owners and founders who have difficulty accessing app (online) sales to sellers, and provides support for connection between the founder and the manufacturer and/or administrative and legal services. Can provide.

In addition, the online sales platform according to an embodiment of the present invention can provide a simple review registration solution and/or review, life story page operation, etc. to buyers, and purchase new buyers through the review page, and cash rewards for the review page operator. Can provide.

3 to 8 are diagrams illustrating a form in which a mobile app and/or a website for an online sales platform according to an embodiment of the present invention is executed on a terminal. However, the present invention is not limited thereto and corresponds to an example.

In FIGS. 3 to 8, when the terminal corresponds to a mobile phone (smartphone), it may be a diagram showing that information of the online sales platform is displayed through a mobile app, and the content is a computer (laptop) terminal through a website. To be implemented in can be seen that a person of ordinary skill in the art can implement it based on the contents of the present invention.

Referring to FIG. 3, in the online sales platform according to an embodiment of the present invention, information on an advertisement and/or a product that a first seller or a second seller intends to sell may be displayed. Here, the information on the product that the first seller or the second seller wants to advertise and/or sell is the name, size, price, design description, and clothing category of the product that the first seller or the second seller wants to advertise and/or sell. Information, etc. may be included, and text information, photo information, image information, image information, and the like may be included.

4, in the online sales platform according to an embodiment of the present invention, a first seller or a second seller may provide a web page for uploading advertisements and/or information on products to be sold to the online sales platform. I can. For example, the first seller or the second seller selects'camera' or'camcorder', so that the first seller or the second seller shoots advertisements and/or products to be sold, and/or their own terminal (e.g., In order to upload data stored in the 1 seller terminal 120 or the second seller terminal 130,'My File' or'File' may be selected.

Referring to FIG. 5, in the online sales platform according to an embodiment of the present invention, two-dimensional (2D) information on a product included in the second information is 3D (three-dimension) information on a product. Can be converted into information.

To this end, the control module 510 of the management server 110 includes a Histogram of Oriented Gradient (HOG), a Haar-like feature, a Co-occurrence HOG, a local binary pattern (LBP), and features from accelerated segment test (FAST). By acquiring the outline of the object in the two-dimensional information on the product included in the second information or the text (or outline (or appearance) representing information) that can be extracted from the object through various algorithms for object feature extraction Object information can be created. In addition, the management server 110 and/or the control module 510 recognizes (or identifies) an object from 2D information on a product through image analysis, and masks an area corresponding to the recognized object by masking. Video information can be generated. In this case, the masking process is, for example, a difference image method, a model of gaussian (MOG) algorithm using GMM (Gaussian Mixture Models), a codebook algorithm, etc. Object information may be extracted and/or obtained by using a method of extracting an object candidate region corresponding to.

In addition, referring to FIG. 5, when the product is clothing, the management server 110, for example, converts the two-dimensional information on the product into three-dimensional information on the product, and converts the information on the size. You can consider more.

In addition, referring to Figure 6, when the product is clothing, the management server 110, based on the personal information of the first buyer, the second buyer (and/or the first seller, the second seller) It is possible to generate 2D information and/or 3D information. To this end, the management server 110 receives the personal information of the first purchaser from the first purchaser terminal 140, receives the personal information of the second purchaser from the second purchaser terminal 150, and receives the personal information of the first seller. May be received from the first seller terminal 120, and personal information of the second seller may be received from the second seller terminal 130.

Referring to FIG. 7, in the online sales platform according to an embodiment of the present invention, a service obtained by synthesizing a background set by a user with a background of an image photographed in a studio may be provided.

Referring to FIG. 8, in the online sales platform according to an embodiment of the present invention, a buyer (eg, a first purchaser or a second purchaser) directly reviews a product advertised and/or sold by a first seller or a second seller. You can also provide a web page for sales promotion. In addition, when a product advertised and/or sold by a first seller or a second seller is purchased by another consumer through such a web page, a predetermined reward may be delivered to the corresponding buyer.

9 is a diagram illustrating a system according to an embodiment of the present invention.

The management server 110 of the present invention may operate a mobile app and/or website for an online sales platform, and may generate and/or set information on a plurality of products sold through the online sales platform. Each of the plurality of products includes clothing (eg, top, shirt, blouse, T-shirt, knit, bottom, pants, skirt, leggings, denim, dress, outer, cardigan, coat/jacket, jumper/best, etc.), accessories (eg; Hats, belts, precious metals, etc.), shoes, bags, innerwear, gloves, socks, stockings, goods, dolls, books, albums (e.g. CDs, tapes, album packages, etc.), and/or other printable products It may be a product corresponding to. In addition, the plurality of products above are interior, beauty, flowers, gardening (garden care), childbirth, infants, kitchen, life, fashion accessories, pets, home appliances, digital, computer, mobile, sports, leisure, food (F&B), stationery. , Toys, and/or hobbies.

In addition, the management server 110 may set a predetermined data collection period, and the predetermined data collection period means that at least one purchaser searches, selects, and searches for a plurality of products sold through the online sales platform of the present invention. It can indicate a period for collecting statistical data related to adding a shopping cart or purchasing. In addition, the data collection period may include a data collection start point, a data collection completion point, a continuous period for collecting data, a data collection period period, and the like. Here, at least one purchaser may include a first purchaser and a second purchaser, and the first purchaser corresponds to the second network entity 140 (or may be referred to as a “first purchaser terminal”), and the second purchaser May correspond to the third network entity 150 (or may be referred to as a'second purchaser terminal').

In addition, in the present invention, at least one seller may include a first seller and a second seller, and the first seller corresponds to the first user terminal 120 (or may be referred to as a'first seller terminal'), The second seller may correspond to the first network entity 130 (or may be referred to as a “second seller terminal”).

In addition, the method of the present invention may include the step of collecting search and purchase information for at least one purchaser during a predetermined data collection period. For example, the management server 110 retrieves information on which a purchaser searches and/or purchases a plurality of products through the online sales platform of the present invention during a predetermined data collection period set by the management server 110. In addition, during the predetermined data collection period, information obtained by searching and/or purchasing a plurality of products by a first purchaser and/or a second purchaser through the online sales platform of the present invention may be collected.

In addition, the management server 110 stores the information collected in this way (that is, information that the purchaser searches for and/or purchases a plurality of products through the online sales platform of the present invention during a predetermined data collection period, etc.) (550) can be stored and/or recorded.

In addition, the method of the present invention may include the step of receiving, by the management server 110, personal information for at least one purchaser (ie, a first purchaser and a second purchaser). For example, the management server 110 receives and records the personal information of the purchaser that the first purchaser inputs through the third user terminal 140 (or'first purchaser terminal'), and 2 The purchaser may receive and record the personal information of the second purchaser input through the fourth user terminal 150 (or may be referred to as a “second purchaser terminal”).

The seller can input personal information in the website and/or mobile app for the online sales platform of the present invention executed through the first user terminal 120 (or may be referred to as a'first seller terminal'), In the case of the first purchaser and/or the second purchaser, their personal information may also be input through the first purchaser terminal 140 and/or the second purchaser terminal 150. Personal information of users (first seller, second seller, first buyer, second buyer) is the first seller terminal 120 (and/or the second seller terminal 130, the first buyer terminal 140), It is transmitted from the second purchaser terminal 150 to the management server 110, and the management server 110 may store and/or record it in the storage module 550.

In addition, the method of the present invention may include the step of analyzing search and purchase information for at least one purchaser and personal information for at least one purchaser. For example, the management server 110 includes i) information on which a purchaser searches and/or purchases a plurality of products collected through the online sales platform of the present invention during a predetermined data collection period, and/or ii) a predetermined data collection period. During the data collection period, it is possible to control the purchaser to perform a predetermined analysis process by using information obtained by searching and/or purchasing a plurality of products collected through the online sales platform of the present invention.

For example, the management server 110 includes information on which a purchaser searches and/or purchases a plurality of products collected through the online sales platform of the present invention during a predetermined data collection period, and the purchaser viewed during a predetermined data collection period. It is possible to control to perform the analysis process through a process of comparing information obtained by searching and/or purchasing a plurality of products collected through the online sales platform of the invention.

In addition, the method of the present invention may include generating fourth information based on the analysis result. For example, the management server 110 includes i) information on which a purchaser searches and/or purchases a plurality of products collected through the online sales platform of the present invention during a predetermined data collection period, and/or ii) a predetermined data collection period. During the data collection period, a third user searches for and/or purchases a plurality of products collected through the online sales platform of the present invention to perform a predetermined analysis process, and output according to the predetermined analysis process. (Output) result information can be obtained. In addition, the management server 110 may control to generate the fourth information by using the result information.

Here, the fourth information may include information for suggesting a price reset for a product advertised and/or sold by a first seller and/or a second seller among the plurality of products, or information for suggesting an advertisement image reset.

In addition, the method of the present invention may further include controlling the fourth information to be displayed on a terminal of a user (eg, a first seller, a second seller, a first purchaser and/or a second purchaser). For example, the management server 110 may transmit the generated fourth information to the first seller terminal 120 and/or the second seller terminal 130. In addition, the management server 110 can control the fourth information to be displayed on the first seller terminal 120 and/or the second seller terminal 130, for example, the fourth information is online of the present invention. It may be displayed through a website and/or a mobile app for a sales platform.

Meanwhile, the personal information of the user (e.g., the first seller, the second seller, the first buyer and/or the second buyer) is the user's name, ID, password, street name address, phone number, mobile phone number, and email address. It may include information indicating an address, and/or a reward (eg, points, etc.) generated by the management server 110.

In addition, the personal information is information on the amount and/or details (payment details) paid by the user through the program (and/or software) and/or website (and/or mobile app) of the present invention, and the user It may further include information on rewards (points) received or used.

In addition, the personal information of the user may further include information indicating the type of business of the user. In addition, the information indicating the user's business type may include'first job information' and'second job information', and the second job information is information indicating a sub-business type of the business type indicated by the first job information, and It may include information indicating

The server 110 and/or the terminal 120 according to an embodiment of the present invention generates and/or outputs information on at least one product that can be acquired or generated based on IoT technology and/or ICT technology ( output). Here, IoT may represent the Internet of Things.

IoT (Internet of Things) can mean a next-generation technology in which all things in the world are'connected' through a network and communicate with each other. The fourth industrial revolution is to obtain big data through the Internet of Things, store it in the cloud, and analyze and use it with artificial intelligence. The Internet of Things is intelligent and can create a smart world such as smart cars, smart homes, and smart cities.

For example, it becomes a world where the Internet is connected to all fields such as fully autonomous cars, smart homes, smart buildings, and healthcare services. In order for the Internet of Things to be possible, there must be more than just the Internet. Various underlying technologies such as sensor and network technology, big data, cloud computing, artificial intelligence, and 3D printing must be harmonized together. In particular, the 4th Industrial Revolution shows the flow of acquiring big data through the Internet of Things, storing it in the cloud, and analyzing and utilizing it with artificial intelligence.

In addition, ICT can represent Information and Communication Technology. ICT (Information & Communication Technology) is a compound word of information technology (IT) and communication technology (CT). It means all the ways in which information is collected, produced, processed, preserved, transmitted, and utilized. Changes in the ICT paradigm can be understood from the perspective of deepening interdependence between each sector in the content (C)-platform (P)-network (N)-device (D) value chain.

In general, the C-PN-T (terminal) value chain has been widely used to describe the broadcasting platform, but considering the devices that are actually computers such as smartphones and tablets, the expression CPND may be more useful in describing ICT. . Looking at the content (C) section, it is worth recalling that the classification of photos, books, music, and videos on the Internet is no longer meaningless. All of these types of content are digitalized and provided to users by platform providers, and content holders provide content through affiliation with platform providers such as Google, Apple, and Amazon, or by directly configuring the platform. The platform sector can play an important role in the C-P-N-D value chain.

Content on the Internet can be accumulated, processed, stored, and provided by software. This means that ICT companies with software technology will take the lead. In particular, cloud service providers with software technology and cloud infrastructure are emerging as representative platform providers. In the process, there is a possibility that the status of traditional network transport service providers will be relatively weakened. On the other hand, companies with source content will be able to establish an equal relationship with the platform provider. The network in the era of digital convergence is an IP network, that is, the Internet. In traditional networks such as circuit-type telephone networks, network holders provide intelligent services such as user identification on their own, but in the case of the Internet, various service providers such as Akamai provide various functions of the network such as efficient traffic transmission and security through server clusters. Provided in a competitive market.

In the sense that such an intelligent network service provider is also a kind of platform provider, it is actually difficult to distinguish between a platform and a network. It is also important that operators with communication networks directly provide platform services. The device division is always connected to the Internet, and a software program inside the device with a general-purpose operating system such as iOS is connected to the platform to complete the service. Apple is a representative example of the platform provider being the device provider at the same time, and considering the partnership between Google and Android phone makers, it can be seen that the relationship between the platform and device sectors is closer and interdependent than in the past. The alliance between the content division and the platform division, the connection between the device division and the platform, and the blurring of the boundaries between the platform division and the network division could all mean deepening interdependence in each division of C-P-N-D.

Also, referring to FIG. 9, a system 1 for providing an online sales platform according to an embodiment of the present invention may include a management server 110 and a first user terminal 120. In addition, as shown in FIGS. 12 and 13, the system 1 according to an embodiment of the present invention includes a first network entity 130, a second network entity 140, and a third network entity. 150) and the like may be further included. In this case, the second network entity 140 and/or the third network entity 150 may correspond to “at least one second user terminal”.

In FIG. 9, two devices 110 and 120 are shown, and in FIGS. 12 and 13, five devices 110, 120, 130, 140, and 150 are shown, but this is an example for convenience of drawing. It is only selected, and the number of network entities included in the system 1 of the present invention is not limited thereto.

In addition, each of the management server 110, the first user terminal 120, and the plurality of network entities 130, 140, 150 may be referred to as a network node or a network apparatus. In addition, referring to FIGS. 9, 12 and 13, the management server 110 may be connected to the first user terminal 120 and each of the plurality of network entities 130, 140, and 150 through a wired or wireless network.

The management server 110 may be implemented using, for example, a web server program variously provided according to operating systems such as DOS, Windows, Linux, Unix, and Macintosh in general server hardware.

In addition, each of the first network entity 130, the second network entity 140, and the third network entity 150 may include a terminal, a personal computer, and/or a server (eg, a cloud server, a web server, etc.).

The terminal 120 and/or the network entity 130, 140, 150 are, for example, smart phones, mobile phones, smart TVs, set-top boxes, tablet PCs, digital cameras, camcorders, and e-book terminals. , Digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), navigation, MP3 players, wearable devices, air conditioners, microwave ovens, audio, DVD players, and the like. Here, the personal computer may include a laptop computer, a desktop, and the like.

9 is a block diagram showing a server according to an embodiment of the present invention.

Referring to FIG. 9, the management server 110 may include a control module 510, a communication module 520, an input module 530, an output module 540, and a storage module 550. The configuration of the management server 110 described with reference may also be applied to the external server 160.

In addition, the user terminal 120 (or may be referred to as a'first vendor terminal') is a control module 610, a communication module 620, an input module 630, an output module 640, and an internal battery 650. The configuration of the user terminal 120 described with reference to FIG. 9 may be applied to the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150.

The control modules 510 and 610 are the management server 110, the user terminals 120, 130, 140, 150, and/or the external server 160 to implement the operation/step/process according to an embodiment of the present invention. Can be controlled directly or indirectly. Also, the control modules 510 and 610 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphic processing device (GPU).

Also, the control modules 510 and 610 may control the overall operation of the management server 110. For example, the control modules 510 and 610 may generally control the storage module 550 and the transmission/reception unit by executing programs stored in the storage module 550 of the management server 110. For example, the control modules 510 and 610 execute some of the operations of the management server 110 described with reference to FIGS. 3 to 13 by executing programs stored in the storage module 550 of the management server 110 can do.

In addition, the control modules 510 and 610 are based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), and ICT (Information & Communication Technology) technology. Can be created and/or managed.

The communication modules 520 and 620 may transmit and receive various data, signals, and information between the management server 110, the user terminals 120, 130, 140, 150, and the external server 160. In addition, the communication modules 520 and 620 may be a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module). Module, or a power line communication module). In addition, the communication module 520, 620 is a first network (for example, Bluetooth, WiFi direct, or a short-range communication network such as IrDA (Infrared Data Association)) or a second network (for example, a cellular network, the Internet, or a computer network (for example, LAN or WAN) to communicate with external electronic devices. These various types of communication modules may be integrated into a single component (eg, a single chip), or may be implemented as a plurality of separate components (eg, multiple chips).

The input modules 530 and 630 are commands to be used in the management server 110, the user terminals 120, 130, 140, 150, and components of the external server 160 (eg, control modules 510, 610, etc.) or Data is stored outside the management server 110, user terminals 120, 130, 140, 150, external server 160 (eg, users (eg, first user, second user, etc.), management server 110). Can be received from the administrator, etc.). In addition, the input module (530, 630) is the management server (110), user terminals (120, 130, 140, 150) and / or a touch-recognizable display installed in the external server 160, a touch pad, a button-type recognition module, voice It may include a recognition sensor, a microphone, a mouse, or a keyboard. Here, the touch-recognizable display, touch pad, and button-type recognition module may recognize a touch through a user's body (eg, a finger) through a pressure-sensitive and/or capacitive method.

The output modules 540 and 640 are generated by the control modules 510 and 610 of the management server 110, the user terminals 120, 130, 140, 150, and/or the external server 160, or the communication module 520, A module that displays signals (eg, audio signals), information, data, images, and/or various objects acquired through the 620 ). For example, the output modules 540 and 640 may include a display, a screen, a display unit, a speaker, and/or a light emitting device (eg, an LED lamp).

The storage module 550 stores data such as a basic program, an application program, and setting information for the operation of the management server 110, the user terminals 120, 130, 140, 150, and/or the external server 160. In addition, the storage module 550 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory). Etc.), magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), PROM (Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory) may include at least one storage medium.

In addition, the storage module 550 is a management server 110, a user terminal (120, 130, 140, 150) and/or a customer using the external server 160 (a first seller, a second seller, a first purchaser, The personal information of the second purchaser), the personal information of the administrator (eg, the user of the management server 110 and/or the external server 160) may be stored. Here, the personal information includes name, ID (ID; identifier), password, street name address, phone number, mobile phone number, e-mail address, and/or a reward (eg, points, etc.) generated by the management server 110. It may include information indicated. In addition, the control modules 510 and 610 may perform various operations using various images, programs, contents, data, etc. stored in the storage module 550.

In addition, in an embodiment of the present invention, in the management server 110 operating the online sales platform, the first seller terminal 120, 120, the second seller terminal 130, 130, and the external server 160 A communication module for performing communication; And a control module for operating at least one of a website or a mobile app for the online sales platform. Including, wherein the control module is controlled to receive the first information from the external server 160 and transmit it to the first seller terminal 120 and the second seller terminal 130, the first information It includes information on the evaluation team, and receives second information from the first seller terminal 120 and the second seller terminal 130 and transmits it to the external server 160, but the second information is the first seller And each second seller includes information on an advertisement and/or a product to be sold through the online sales platform, and receives selection information corresponding to the second information from the external server 160, wherein the selection information is It includes information indicating any one seller selected by the evaluation team among the first seller or the second seller based on the first information and the second information, and the first seller or the second seller indicated by the selection information 2 Control so that any one of the sellers displays information on the product to be advertised and/or sold through the online sales platform on at least one of the website or mobile app running on at least one purchaser terminal (140, 150) It proposes a management server 110 characterized in that the.

The selection information is, for example, the external server 160 collects a signal obtained by the terminal of at least one evaluation unit indicated by the information on the evaluation unit, and is based on the signal by the external server 160 Can be created by

The second information is i) a picture taken using the first seller terminal 120 and/or the second seller terminal 130, or ii) the first seller and/or the second seller It may include at least one of text input using the first seller terminal 120 and/or the second seller terminal 130.

The control modules 510 and 610 may generate third information through a process of synthesizing information included in the second information, and control the third information to be displayed on the online sales platform.

The control modules 510 and 610 may further include an artificial intelligence unit operating an artificial intelligence network.

The artificial intelligence unit inputs information on the product to be advertised and/or sold by each of the first seller and the second seller, indicated by the second information, into the artificial neural network, and in the artificial neural network Based on the obtained result value, to at least one of the first seller terminal 120 or the second seller terminal 130, the first seller or the second seller advertises and/or Obtaining information proposing resetting information on the product to be sold is obtained, and the first seller or the second seller provides the information proposing resetting information on the advertisement and/or the product to be sold on the online sales platform. It may be characterized in that the transmission to at least one of the first seller terminal 120 or the second seller terminal 130.

The artificial neural network may be based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), and a dynamic recurrent neural network (DRNN).

11 is a flowchart illustrating a method of operating an online sales platform according to an embodiment of the present invention.

Referring to FIG. 11, a method according to an embodiment of the present invention may include the step of recruiting and/or (application) for evaluation teams and/or participants (S1110).

For example, the management server 110 may generate first information for recruiting evaluation teams, and the first information is information for recruiting evaluation teams, and is displayed on a website and/or a mobile app for an online sales platform. May include data (and/or information) for. In addition, the recruitment of evaluation teams herein may include recruitment of evaluation teams from around the world, recruitment of national evaluation teams, recruitment of professional evaluation teams, etc. regarding an online (idea) contest conducted through the online sales platform of the present invention. In addition, the first information is the field of recruitment (e.g. clothing, technology, entrepreneurship, invention, art, etc.), the number of recruits, requirements (e.g., essential matters, preferential information, career, etc.) , Support fund, self-pay ratio), etc. may be included. In addition, through the online sales platform of the present invention, a plurality of online (idea) contests can be conducted at the same time and/or at different times.

For example, the first seller and/or the second seller, who are participants in the evaluation team recruitment for the online contest, may provide the first seller terminal 120 and/or the second seller terminal to receive the application for the evaluation team recruitment. It can be created at 130. The second information may be generated based on information and/or signals input to each of the plurality of terminals by each of the participants who are users of the plurality of terminals.

In addition, the management server 110 receives second information from the plurality of terminals, for example, for a first seller and/or a second seller, who are participants in the evaluation group recruitment for the online contest, to apply for the evaluation group recruitment. can do. Here, the plurality of terminals include a first user terminal 120 (or may be referred to as a'first seller terminal') and/or a second user terminal 130 (or may be referred to as a'second seller terminal'), etc. It may contain more.

The second information may include, for example, information on a product that each of the second participants wants to sell and/or advertise on the website and/or mobile app for the online sales platform of the present invention.

The second information is, for example, i) a picture taken using the first seller terminal or the second seller terminal, or ii) the first seller or the second seller 2 It may include at least any one of the text input using the seller's terminal.

The second information includes, for example, the number of times the first seller and/or the second seller participated in the online (idea) contest through the online platform of the present invention, the number of qualifying rounds, the number of winning the finals, advertisement history, sales history And the like.

In addition, the method according to an embodiment of the present invention may include the step of sending (delivering) a (production) sample of the participant to the hosting association (S1120).

For example, the management server 110 may generate a plurality of first sample information based on the second information of each of the participants, and the management server 110 may generate the plurality of first sample information (online contest It can be sent (delivered) to the external server (160) of the association, institution, or organization in charge of the.

In addition, the method according to an embodiment of the present invention may include the step of selecting a preliminary/final-entrance title of the hosting association (S1130).

For example, the management server 110 receives information indicating at least one preliminary contestant who will advance to the preliminary round of the hosting association among the participants, and/or advances to the final round of the hosting association among the participants. Information indicating at least one participant in the final contest may be received from the external server 160 (of an association, organization, or organization hosting the online contest).

For example, the management server 110 may receive selection information corresponding to the second information from the external server 160. The selection information may include information indicating any one seller selected by the evaluation team among the first seller or the second seller based on the first information and the second information. In addition, the management server 110, for example, one of the first seller or the second seller indicated by the selection information through the online sales platform advertising and / or at least one information on the product to be sold. It is possible to control to be displayed on at least one of the website or mobile app executed on the purchaser terminal.

The selection information includes, for example, first selection information indicating at least one qualifying contestant who will advance to the preliminary round of the hosting association and second selection information indicating at least one finalist participating in the preliminary round of the hosting association. Can include. The at least one qualifying participant may be selected from at least one of a first seller or a second seller, and the at least one qualifying participant may be selected from among the at least one qualifying participant.

In addition, the method according to an embodiment of the present invention may include the step of producing a sample kit for finalists (S1140).

For example, the management server 110 may receive information indicating at least one finalist participating in the final contest of the hosting association from an external server (of an association, organization, or organization hosting an online contest), and the Information on a sample kit may be generated based on information representing at least one finalist and second information corresponding to the at least one finalist.

In addition, the method according to an embodiment of the present invention may include sending a sample kit to evaluation teams around the world (S1150).

For example, the management server 110 stores information on a sample kit (of an association, organization, organization hosting an online contest) and/or an external server (set by the association, organization, organization). It can be transmitted (and/or shared) to an external terminal (or an external network entity or an evaluation unit terminal) corresponding to each evaluation unit.

In addition, the method according to an embodiment of the present invention may include the step of evaluating the reviews of the evaluation team and evaluation (confirmation of publicity) by the judges (S1160).

For example, the management server 110 may receive information on the reviews of the evaluation team, evaluation of the evaluation team, and evaluation of the judges from the external server 160.

In addition, the method according to an embodiment of the present invention may include the step of performing original equipment manufacturing (OEM) connection and/or financial support for the selected item (S1170).

For example, the management server 110 is a first seller, a second seller, the at least one qualifier participant and/or the at least one final participant, respectively, based on the information on the evaluation team reviews, the evaluation team evaluation, and the judge evaluation. Ratings may be assigned and/or calculated, and based on the assigned and/or calculated ratings, the first seller, the second seller, the at least one qualifying participant, and/or the at least one final participant may each receive an original equipment manufacturing) can determine whether to link companies and/or calculate amounts for financial support.

For example, the management server 110 is a first seller, a second seller, the first seller, the second seller, only when each of the at least one qualifying contestant and/or the at least one final contestant satisfies a predetermined criterion. It may be determined that the seller, the at least one qualifying contestant, or the at least one final contestant is matched with a specific OEM company among a plurality of OEM companies.

In addition, the method according to an embodiment of the present invention may include selling ladder chain apps around the world (S1180).

For example, the management server 110 may set rights for advertising and/or selling products to each of the at least one qualifying contestant and/or the at least one final contestant through the online sales platform of the present invention. In addition, the management server 110 may transmit and/or share information on authority setting to the first seller terminal 120 and/or the second seller terminal 130.

In addition, an embodiment of the present invention may further include the following features.

For example, the management server 110 may generate the fourth information and transmit and/or share it to the first seller terminal 120 and/or the second seller terminal 130, and the fourth information It may further include information indicating an evaluation of a person, an evaluation of an individual, an evaluation of a product, an evaluation of an exhibition (or an online contest). Here, the evaluation of the individual may include information on the first seller or the second seller.

Here, the information indicating the evaluation of the fair (or online contest) is i) the score for the fair (or online contest) itself and/or ii) the first seller or the second seller and the fair (or online contest) It may include a degree of matching (or a degree of recommending the fair (or online contest) to the first seller or the second seller). Through this, the first seller or the second seller can select in advance whether to apply for the fair (or online contest) and save time wasted due to trial and error. There is an advantage in that it can save cost and/or time.

In addition, the management server 110 includes i) a search history for products of the first seller and/or the second seller through the online sales platform of the present invention by the first purchaser and/or the second purchaser during a predetermined data collection period, ii ) During a predetermined data collection period, the first purchaser and/or the second purchaser made the purchase history of the products of the first and/or second sellers through the online sales platform of the present invention (or the percentage of purchases among the search history). Information), iii) the personal information of the first seller and/or the second seller, iv) the personal information of the first buyer and/or the second buyer performs a predetermined analysis process, and outputs according to the predetermined analysis process ( Output) result information can be obtained. The management server 110, for example, generates information indicating the degree of matching between a first seller and/or a second seller and a specific product based on the result information, and the first seller terminal and/or the second seller terminal Can be delivered to.

In addition, the management server 110 is the predetermined analysis process through an artificial intelligence unit operating an artificial neural network based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), or a dynamic recurrent neural network (DRNN). Can be controlled to implement. Here, RNN is a deep learning technique that considers current and past data at the same time, and a recurrent neural network (RNN) represents a neural network in which the connections between units constituting an artificial neural network form a directed cycle. Furthermore, various methods can be used for a structure capable of configuring a recurrent neural network (RNN), for example, a Fully Recurrent Network, a Hopfield Network, an Elman Network, and an ESN (Echo). state network), long short term memory network (LSTM), bi-directional RNN, continuous-time RNN (CTRNN), hierarchical RNN, and secondary RNN are representative examples. In addition, as a method for training a recurrent neural network (RNN), a gradient descent method, Hessian Free Optimization, Global Optimization Method, or the like may be used.

In addition, an embodiment of the present invention may further include the following features.

For example, the management server 110 may collect the above-described information for recruiting evaluation teams, information on online (idea) contests, information on at least one seller, and information on at least one purchaser.

Here, the information for recruiting evaluation teams includes personal information of the first evaluator and personal information of the second evaluator, and the information on at least one seller includes personal information of the first seller and personal information of the second seller, and at least Information on one purchaser may include personal information of a first purchaser and personal information of a second purchaser. Here, the personal information includes name, ID (ID; identifier), password, street name address, phone number, mobile phone number, e-mail address, and/or a reward (eg, points, etc.) generated by the management server 110. It may include information indicated.

Information on the online (idea) contest includes first amount information indicating the amount supported to each participant, second amount information indicating the amount supported to each qualifier, and a third amount indicating amount supported for each qualifier. May contain information.

In addition, the management server 110 is based on the first amount information (point_1), the second amount information (point_2) supported to the qualifiers, and/or the third amount information (point_3) supported to the finalists. (Idea) You can calculate the standard score for the contest. For example, the management server 110 may calculate a reference score for the online (idea) contest based on Equation 1 below.

[Equation 1]

Here, number_2 represents the number of qualifiers (persons) set in the online (idea) contest, number_3 represents the number of qualifiers (persons) set in the online (idea) contest, and w is the online (idea) It may be a weight set by the management server 110 in connection with the contest. For example, the management server 110 may set the weight w to be in inverse proportion to the number (persons) of the judges recruited in connection with the online (idea) contest. Accordingly, in the case of an online (idea) contest with a large number of judges (persons), the second amount information (point_2) and the third amount information (point_3) will have a great influence in determining the reference score (Score). This is because it can be said that the reliability of the qualifiers and finalists determined according to a large number of judgments is high.

In addition, the management server 110 may determine whether or not the calculated reference score Score_1 exceeds a predetermined threshold, and the management server 110 can determine whether the reference score exceeds the predetermined threshold. (Idea) You can control to apply the'automatic dropout process' to the contest.

For example, when the'automatic drop-out process' is applied to the online (idea) contest, the first seller and/or the second seller participating in the online (idea) contest are referred to the online ( Idea) You can control the contest not to be accepted as a participant (i.e., not participate) and/or to be eliminated (or excluded) from the qualifying stage.

In addition, when the evaluation score (Score_2) is lower than a predetermined threshold, the management server 110 controls not to be accepted as a participant in the online (idea) contest (i.e., cannot participate) and/or eliminates (or excludes) from the preliminary stage. ) Can be controlled.

[Equation 2]

For example,'total number' is an online (idea) contest by a user (eg, a first seller or a second seller) through the online sales platform of the present invention. It may not be a contest), and'popular number' is a selection item after a user (e.g., a first seller or a second seller) advances to the final contest of an online (idea) contest through the platform of the present invention. It may indicate the number of times that the advertisement history and/or the sales history exceeds a predetermined threshold.

For example, if the first seller entered the preliminary round of two online (idea) contests through the online sales platform of the present invention and entered the finals of four online (idea) contests, the'total number' is '6'. will be. In addition, as an example, the first seller advertises the selected item corresponding to the selected item of the four online (idea) contests that the first seller entered the finals, and the consumer (eg, the first purchaser or the second purchaser) (A) When the number of times of viewing the advertisement exceeds a predetermined first threshold and/or the quantity (or amount, sales) of products corresponding to the selected item exceeds a predetermined second threshold, 4 who advanced to the finals If only for two online (idea) contests among selected items of three online (idea) contests, the'popular number' may be '2'.

In addition, the'dropped number' may indicate the number of times the online (idea) contest is dropped according to the above-described'automatic drop-out process' through the online sales platform of the present invention.

12 and 13 are diagrams illustrating a network according to an embodiment of the present invention.

12 and 13, the system 1 according to an embodiment of the present invention includes a management server 110, a first seller terminal 120, a second seller terminal 130, and a first purchaser terminal 140. ), a second purchaser terminal 150 and an external server 160 (eg, a cloud server) may be further included.

13, a first seller terminal 120, a second seller terminal 130, a first purchaser terminal 140, and a second purchaser terminal 150 according to an embodiment of the present invention communicate with each other. This may be performed, and this may be performed based on a device-to-device (D2D) technology.

The first seller terminal 120 of the present invention may transmit a plurality of beacon signals to the at least one second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150. In addition, the first seller terminal 120 may receive a response signal corresponding to the plurality of beacon signals from the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, respectively. .

In addition, communication between the terminals of FIG. 13 can be performed through a link (transmission path) that defines direct communication between the terminal and the terminal in 3GPP, and the existing LTE (series) allows direct communication between two LTE terminals. It is a communication method made by transforming the standard and can be applied to public safety communication standards.

For example, a point allocated to a user (ie, a first seller, a second seller, a first purchaser, or a second purchaser) is a mobile app for an online sales platform according to an embodiment of the present invention (and / Or website).

For example, the management server 110 may collect sales records for each of the plurality of products sold through the online sales platform of the present invention and store them in the storage module 550 of the management server 110.

In addition, the management server 110 transmits the information representing the collected sales record to the first seller terminal 120 and/or the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150. I can deliver.

In addition, the management server 110 may generate sales information of the first seller based on the information representing the collected sales record and transmit the generated sales information to the first seller terminal 120. The degree of sales may be displayed, for example, on the first seller terminal 120. In addition, the management server 110 may generate the first user's point information and/or user grade information based on the first user's sales information, and the first user's point information and/or user grade information. It may be transmitted to the first seller terminal 120, the second seller terminal 130, the first purchaser terminal 140, and/or the second purchaser terminal 150. In this case, the point information may be determined in proportion to the sales information (or in consideration of a sales increase rate within a specific period), and the user grade information may be set to a higher grade as the sales information is higher.

In addition, the management server 110 determines whether the first seller's point information and/or user grade information satisfies a predetermined condition based on the first seller's point information and/or user grade information, and provides different control information. You can also create (eg, commands, etc.). In addition, the management server 110 may transmit the control information to the first seller terminal 120, the second seller terminal 130, the first purchaser terminal 140 and/or the second purchaser terminal 150.

In addition, a method of providing an online sales platform according to an embodiment of the present invention includes a first seller terminal 120, a second seller terminal 130 adjacent to the first seller terminal 120, and a first purchaser terminal. (140), it may be implemented using the second purchaser terminal 150. Here, the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 are users other than the user (ie, the first seller) of the first seller terminal 120 (ie, It may mean a terminal used by a second seller, a first purchaser, or a second purchaser.

The second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 communicate with the first seller terminal 120 through a device-to-device (D2D). Information and/or signals can be transmitted and received with each other. Here, communication between terminals operates based on LTE standard contents (eg TS 36.300, 36.311 to 36.214, etc.) or 5G standard contents (eg TS 38.300, 38.311 to 38.214, etc.) of the 3rd Generation Partnership Project (3GPP) of the International Communication Standards Organization Can be.

For example, the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 transmit a first synchronization signal to the first seller terminal 120, and the management server 110 ) May transmit a second synchronization signal. The first seller terminal 120 responds to the first synchronization signal to the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 with a first response signal (e.g., ACK/ NACK) can be returned. Here, ACK (ACKnowledge) may represent a message allowing synchronization with the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, and NACK (Non-ACKnowledge) is the A message disallowing (or rejecting) synchronization with the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 may be displayed.

For example, the first seller terminal 120 is i) whether the internal battery power of the first seller terminal 120 exceeds a predetermined standard, or ii) the second seller terminal 130, the first Whether or not there is a terminal in which the internal battery power exceeds a predetermined standard among the purchaser terminal 140 and the second purchaser terminal 150, or iii) the second seller terminal 130, the first purchaser terminal 140, and 2 Whether the purchaser terminal 150 has a history (or purchase history) using the online shopping mall according to an embodiment of the present invention for a predetermined period, or iv) the at least one second user terminal viewed for a predetermined period. It may be determined whether to include ACK or NACK in the response signal based on whether there is a history (or purchase history) of using an online shopping mall according to an embodiment of the present invention.

In addition, the management server 110 provides a second response signal (e.g., ACK/NACK) to the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 in response to the second synchronization signal. ) Can be returned. For example, in the management server 110, i) among the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, a terminal having an internal battery power exceeding a predetermined standard exists. Whether or not, or ii) the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 have used the online shopping mall according to an embodiment of the present invention for a predetermined period (or It may be determined whether to include ACK or NACK in the response signal based on whether there is a purchase history).

The second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 including an ACK from the at least one second user terminal and/or management server 110 are the first seller terminal It is possible to perform a synchronization operation with 120 and/or the management server 110. If there is a synchronized second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150, the management server 110 is the second seller terminal 130, the first buyer terminal 140 ), the first seller terminal 120 may be used as a relay device instead of transmitting information on the product to the second purchaser terminal 150. In other words, when the management server 110 transmits product information to the first seller terminal 120, the first seller terminal 120 transmits the received product information to the second seller terminal ( 130), the first purchaser terminal 140, it can be delivered to the second purchaser terminal 150.

Alternatively, the process of transmitting information on at least one product set by the first seller terminal 120 to the management server 110 is omitted, and the first seller terminal 120 is transferred to the second seller terminal ( 130), the first purchaser terminal 140, it may be delivered to the second purchaser terminal 150.

Alternatively, it may be determined based on a search history and/or a purchase history related to the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 in which the product is synchronized. The second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 convert their search history and/or purchase history to another second seller terminal 130, the first purchaser terminal 140. ), can be shared with the second purchaser terminal 150 and/or the at least one second user terminal through inter-terminal communication, and based on the search history and/or purchase history shared through such inter-terminal communication The product may be selected (or determined) by the first seller terminal 120 (not the management server 110). This has a technical meaning in that it is possible to actively utilize the performance of a terminal that has recently become highly sophisticated, and in some cases, it is possible to reduce the load of the management server 110.

In addition, an embodiment of the present invention synchronizes with (at least one) adjacent terminals 130 and 140 capable of transmitting and receiving predetermined information and/or signals through device-to-device (D2D) communication. , By determining and outputting a product based on the search history and/or purchase history related to the (at least one) adjacent terminal (130, 140), the user of the first seller terminal 120 (that is, the first user ) And the living radius (or living area or living pattern) can refer to information of similar customers, which is meaningful in that more customized services can be provided.

However, in case the above-described product based on communication between terminals is not suitable for an actual user, at least one second user terminal is connected to (at least one) adjacent terminal (130, 140) referred to to determine the product. The management server 110 generates a related command so that a button (or banner or object) for initializing information on the search history and/or the purchase history can be output through the display. Can be sent to. Accordingly, the user of at least one second user terminal previously (at least one) adjacent terminal (at least one) by selecting the button (or banner or object) through the display (or touch pad) of the at least one second user terminal ( 130, 140), based on information on the search history and/or purchase history for the newly collected (at least one) neighboring terminal 130, 140 You can decide the product or print it out.

In addition, the management server 110 includes an internal battery of at least one second device 130 and 140 operated by a customer who wants to purchase a product in an online shopping mall according to an embodiment of the present invention, that is, at least one second user. Based on the power (ie, internal battery power) of 650), the number of lists for recommended products (ie, the number of at least one product displayed in the list) may be controlled and output.

In addition, the at least one second device (130, 140), the internal battery power information indicating the internal battery power of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150. It can be transmitted to the management server 110, the management server 110 (and / or the communication module 520) is the second seller terminal 130, the first purchaser terminal 140, the second purchaser terminal 150 It is possible to receive internal battery power information indicating the internal battery power of ).

The management server 110 may set a first threshold value for internal battery power, a second threshold value lower than the first threshold value, and a third threshold value lower than the second threshold value.

In addition, the management server 110 is the internal battery power information indicating the internal battery power of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 is higher than the first threshold. In the case of indicating power, the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 are controlled to operate in the first operation mode, and information on the products included in the list ( For example, it is possible to control to further output dynamic images (or videos) for summary information, advertisements, etc.

In addition, the management server 110 is the internal battery power information indicating the internal battery power of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 is less than the first threshold. In the case of indicating power equal to or greater than the second threshold, the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 are controlled to operate as a second operation mode, and a predetermined standard (e.g. ; It can be controlled to output as a list of recommended products including only products that satisfy n sales indices or n sales volumes. Through this, the management server 110 outputs a smaller number of products as recommended products.

In addition, the management server 110 is an internal indicating power (charging power, residual power) of the internal battery 650 of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150. When the battery power information indicates power lower than the second threshold, the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 are controlled to operate in a third operation mode, and , Among products with purchase history generated by existing customers having the same user personal information as the user of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, the predetermined It is possible to control to output only the products that satisfy the criteria of as a list of recommended products. Here, the user personal information may be at least one of, for example, the user's age, gender, region, marital status, and child presence.

In other words, the third operation mode outputs only products with a certain purchase history as recommended products by a customer who has some degree of relationship with the user of at least one second device 130, 140 among existing customers. In addition, among the above-described operation modes, the smallest number of products is output as a recommended product, and through this, the third operation mode can be implemented as a low power mode.

The embodiments of the present invention disclosed in the present specification and drawings are only provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art that other modifications based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments can be operated in combination with each other as needed. For example, in all embodiments of the present invention, parts are combined with each other to provide a system (1), a management server (110), a first seller terminal (120), a second seller terminal (130), a first buyer terminal (140) and/ Alternatively, it may be implemented by the second purchaser terminal 150 or the like.

In addition, the system 1 according to the present invention, the management server 110, the first seller terminal 120, the second seller terminal 130, the first purchaser terminal 140 and/or the second purchaser terminal 150 The method of controlling the etc. may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium.

As described above, various embodiments of the present invention may be implemented as computer readable code in a computer readable recording medium from a specific viewpoint. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium can also be distributed through networked computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by skilled programmers in the field to which the present invention is applied.

In addition, it will be appreciated that the user terminal and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software, for example, whether erasable or rewritable, may be a volatile or nonvolatile storage device such as a storage device such as ROM, or a memory such as, for example, a RAM, memory chip, device or integrated circuit, or For example, it may be optically or magnetically recordable, such as a compact disk (CD), DVD, magnetic disk, or magnetic tape, and stored in a storage medium that can be read by a machine (for example, a computer). The method according to various embodiments of the present invention may be implemented by a computer or a portable terminal including a control unit (control module 510, 610) and a memory, and such a memory provides instructions for implementing the embodiments of the present invention. It will be appreciated that this is an example of a machine-readable storage medium suitable for storing a program or programs to be included.

Accordingly, the present invention includes a program including a code for implementing the apparatus or method described in the claims of the present specification, and a storage medium readable by a machine (such as a computer) storing such a program. Further, such a program may be transferred electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes equivalents thereto.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent ranges of embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following claims.

Claims (5)

In the management server operating an online sales platform based on an online contest,
A communication module for communicating with a first seller terminal, a second seller terminal, and an external server; And
A control module for operating at least one of a website or a mobile app for the online sales platform; Including,
The control module,
Control to receive first information from the external server and transmit it to the first seller terminal and the second seller terminal,-The first information includes information on the evaluation team of the online contest-
Second information is received from the first seller terminal and the second seller terminal and transmitted to the external server, but the second information is i) sold by each of the first seller and the second seller through the online sales platform or Includes information on the product to be advertised, ii) a picture taken using the first seller terminal or the second seller terminal, iii) a first picture taken by the first seller using the first seller terminal , iv) a second photo taken by the second seller using the second seller terminal, and v) the number of times the first seller and the second seller participated in the online contest and the preliminary or final contest of the online contest Includes more information indicating the number of advances-
Generate information on a sample kit corresponding to the first seller and the second seller based on the second information,
Transferring the second information and information on the sample kit to the external server,
Receiving selection information from the external server,-The selection information is any selected by the evaluation team among the first seller or the second seller based on the information on the first information, the second information, and the sample kit Contains information representing one seller-
At least any one of the website or mobile app running on at least one purchaser terminal information on the product to be sold or advertised by either the first seller or the second seller indicated by the selection information Controls to be displayed by one,-The selection information is generated by the external server based on the signal by collecting a signal obtained by the terminal of at least one evaluation group indicated by the information on the evaluation group-
3rd information is generated through the process of synthesizing the information included in the second information,
Controlling the third information to be displayed on the online sales platform,
The control module further includes an artificial intelligence unit for operating an artificial neural network based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), or a dynamic recurrent neural network (DRNN),
The artificial intelligence unit,
Each of the first seller and the second seller, indicated by the second information, inputs information on a product to be advertised or sold on the online sales platform into the artificial neural network
Based on the result value obtained from the artificial neural network, to at least one of the first seller terminal or the second seller terminal, the first seller or the second seller to advertise or sell the product on the online sales platform. Obtain information suggesting reset of information about
The first seller or the second seller transmits information to at least one of the first seller terminal or the second seller terminal, the information suggesting resetting information on the product to be advertised or sold on the online sales platform,
[Equation 1]

[Equation 2]

The control module,
A first amount supported to each participant of the online contest (point_1), a second amount supported to the qualifiers of the online contest (point_2), a third amount supported to the finalists of the online contest (point_3), The number of qualifiers (number_2) set in the online contest, the number of finalists set in the online contest (number_3), and a weight (w) set to be inversely proportional to the number of evaluation teams of the online contest are given in Equation 1 above. By applying it to calculate the reference score (Score_1) for the online contest,
When the reference score exceeds a predetermined first threshold, a seller whose evaluation score (Score_2) is lower than a predetermined second threshold among the first seller or the second seller is controlled to be eliminated from the online contest,
The total number of the first seller or the second seller participating in the online contest, and the history of sales through the online sales platform after the first seller or the second seller entered the final contest of the online contest. The math of the number of times (popular number) exceeded a predetermined third threshold, and the number of times the first seller or the second seller dropped out of the online contest because the evaluation score was lower than the predetermined second threshold. By applying to Equation 2, characterized in that the evaluation score (Score_2) for the first seller or the second seller is calculated,
Management server. delete delete delete delete

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