KR20230108934A - Telecommunications sales platform - Google Patents

Abstract

The present invention relates to a method and system for operating an online sales platform providing seller convenience.

Description

Telecommunications sales platform

The present invention may relate to a method and system for operating an online sales platform providing seller convenience.

In addition, the present invention relates to a method and apparatus for providing a user-customized product sales page.

Online shopping refers to searching for and ordering products using computer communication such as the Internet or PC communication.

Such online shopping is popularized by the Internet between computers and communication networks, and based on the Internet, anyone can easily access online shopping due to a user graphic interface (GUI) today, and also cheap direct sales distribution type and time consuming The market size is growing due to the strength of convenience that consumers can purchase according to their taste regardless of location.

In general, in online e-commerce such as online shopping, an Internet shopping mall company, which is a supplier of products, builds its own home page, selects and clicks a product that a customer wants to purchase, and finally pays for the purchaser's credit card, etc. Payment is made by entering the number.

However, when purchasing clothes through online shopping, the purchase proceeds without fitting the clothes, and the buyer can do the fitting after receiving the clothes.

For example, in a shopping mall on the Internet, in the case of displayed clothes, it is not possible to accurately know the arm length, sideline, shoulder length, width of the body, and shape of the collar, etc. , it is loose or tight, causing the hassle of exchanging or refunding.

Moreover, when purchasing clothes, even if the purchaser knows his/her own body size, if the clothing is purchased in consideration of this, it causes inconvenience to the buyer and takes a long shopping time.

Therefore, even if clothes are purchased at a shopping mall on the Internet, there is an urgent need for a means to actually try on the purchased clothes.

An object of an embodiment of the present invention is to provide a method and system for operating an online sales platform providing seller convenience.

An object of one embodiment of the present invention is to provide a seller with a shooting-based sales registration solution through an application that is easy to use without professional shooting (eg, model, studio).

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below. You will be able to.

An embodiment of the present invention is a management server for operating an online sales platform, comprising: a communication module for communicating with a first seller terminal, a second seller terminal, and an external server; and a control module for operating at least one of a website or a mobile app for the online sales platform. Including, wherein the control module controls to receive first information from the external server and transmit it to the first seller terminal and the second seller terminal, wherein the first information includes information on an evaluation group, and 2 information is received from the first seller terminal and the second seller terminal and transmitted to the external server, and the second information is applied to a product that each of the first seller and the second seller intends to sell or advertise through the online sales platform. and receiving selection information corresponding to the second information from the external server, wherein the selection information is selected from among the first seller or the second seller based on the first information and the second information. At least one piece of information on a product to be sold or advertised through the online sales platform by either the first seller or the second seller indicated by the selection information, including information indicating any one seller selected by the evaluation team. We propose a management server characterized in that it controls to be displayed on at least one of the website or mobile app running on the purchaser's terminal.

The selection information may be generated by the external server based on the signal acquired by the terminal of at least one evaluation group indicated by the information on the evaluation group by the external server.

The second information is i) a picture taken using the first seller terminal or the second seller terminal, or ii) the first seller or the second seller is the first seller terminal or the second seller terminal It may include at least one of the texts input using .

The control module may generate third information through a process of synthesizing information included in the second information, and control the third information to be displayed on the online sales platform.

The control module may further include an artificial intelligence unit for operating an artificial neural network.

The artificial intelligence unit inputs information about a product indicated by the second information, which each of the first seller and the second seller intends to advertise or sell on the online sales platform, to the artificial neural network, and obtains information from the artificial neural network. Based on the result value, at least one of the first seller terminal or the second seller terminal is proposed to reset information about a product that the first seller or the second seller advertises or sells on the online sales platform. information, and the first seller or the second seller provides information proposing resetting information on a product to be advertised or sold on the online sales platform at least one of the first seller terminal or the second seller terminal. It can be characterized as passing to one.

The artificial neural network may be based on at least one of a Recurrent Neural Network (RNN), a Deep Neural Network (DNN), and a Dynamic Recurrent Neural Network (DRNN).

An embodiment of the present invention has a technical effect in terms of providing a method and system for operating an online sales platform that provides seller convenience.

In addition, an embodiment of the present invention solves the conventional problems of requiring time, manpower, and cost in performing the process of shooting using a specialized model and / or studio, production of promotional materials, design and / or advertisement, etc. It is meaningful in that it can provide a platform to small business owners.

The effects obtainable in the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below. will be.

Also other aspects as described above, features and benefits of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1 is a diagram for explaining a business model according to an embodiment of the present invention.
2 is a diagram for explaining a business model according to an embodiment of the present invention.
3 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
4 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
5 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
6 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
7 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
8 is a diagram showing a form in which an online sales platform according to an embodiment of the present invention is executed.
9 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
10 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
11 is a flowchart illustrating a method of operating an online sales platform according to an embodiment of the present invention.
12 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
13 is a diagram illustrating a system for implementing an online sales platform according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring it by omitting unnecessary description.

For the same reason, in the accompanying drawings, some components are exaggerated, omitted, or schematically illustrated. Also, the size of each component does not entirely reflect the actual size. In each figure, the same reference number is assigned to the same or corresponding component.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

At this time, it will be understood that each block of the process flow chart diagrams and combinations of the flow chart diagrams can be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates means to perform functions. These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory The instructions stored in are also capable of producing an article of manufacture containing instruction means that perform the functions described in the flowchart block(s). The computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to generate computer or other programmable data processing equipment. Instructions for performing processing equipment may also provide steps for carrying out the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is possible for the functions mentioned in the blocks to occur out of order. For example, two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in reverse order depending on their function.

At this time, the term '~unit' used in this embodiment means software or a hardware component such as a field-programmable gate array (FPGA) or application specific integrated circuit (ASIC), and what role does '~unit' have? perform them However, '~ part' is not limited to software or hardware. '~unit' may be configured to reside in an addressable storage medium and may be configured to reproduce one or more processors. Thus, as an example, '~unit' may refer to software components, object-oriented software configurations. Components such as elements, class components and task components, processes, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, Includes circuits, data, databases, data structures, tables, arrays, and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In describing the embodiments of the present invention in detail, an example of a specific system will be the main target, but the main subject matter to be claimed in this specification extends the scope disclosed herein to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate greatly, and this will be possible with the judgment of a person skilled in the art.

1 is a diagram for explaining a business model according to an embodiment of the present invention.

In the terminal according to an embodiment of the present invention, a mobile app and / or website for implementing an online sales platform providing seller convenience according to an embodiment of the present invention may be executed, and the mobile app and / or web site may be executed. The site may be operated by a server.

Referring to FIG. 1 , a seller using an online sales platform according to an embodiment of the present invention may perform product photography, image editing, sales information registration, etc., and effects such as cost and time reduction may be expected. In addition, sellers such as small business owners and entrepreneurs using the online sales platform according to an embodiment of the present invention can expect easy product sales. In addition, buyers using the online sales platform according to an embodiment of the present invention can conduct detailed product reviews, operate review pages, and the like.

Referring to FIG. 2 , the online sales platform according to an embodiment of the present invention may provide a seller with an easy app shooting and/or a simple sales registration solution that does not require professional shooting (model, studio). In addition, the online sales platform according to an embodiment of the present invention provides sellers with a sales path for small business owners and entrepreneurs who have difficulty accessing app (online) sales, connects founders and manufacturers, and/or supports administrative and legal service linkages. can provide

In addition, the online sales platform according to an embodiment of the present invention can provide buyers with a simple review registration solution and/or review, life story page operation, etc. can provide

3 to 8 are diagrams illustrating a form in which a mobile app and/or website for an online sales platform according to an embodiment of the present invention is executed in a terminal. However, the present invention is not limited thereto, and corresponds to showing an example.

3 to 8 may be diagrams showing that information of the online sales platform is displayed through a mobile app when the terminal corresponds to a mobile phone (smartphone), and such content is a terminal that is a computer (laptop) through a website. It can be seen that a person skilled in the art can implement based on the contents of the present invention to be implemented in .

Referring to FIG. 3 , in the online sales platform according to an embodiment of the present invention, information on products to be advertised and/or sold by the first seller or the second seller may be displayed. Here, the information on the product to be advertised and/or sold by the first seller or the second seller includes the name, size, price, design description, and clothing category of the product to be advertised and/or sold by the first seller or the second seller. Information may be included, and text information, photo information, image information, video information, and the like may be included.

Referring to FIG. 4 , the online sales platform according to an embodiment of the present invention provides a web page for a first seller or a second seller to upload advertisements and/or information on products to be sold to the online sales platform. can For example, the first seller or the second seller selects 'camera' or 'camcorder' so that the first seller or the second seller takes pictures of advertisements and/or products to be sold and/or their own terminal (e.g., the second seller). In order to upload data stored in the first seller terminal 120 or the second seller terminal 130, 'my files' or 'files' may be selected.

Referring to FIG. 5 , in the online sales platform according to an embodiment of the present invention, two-dimensional (2D, two-dimension) information on a product included in second information is converted into three-dimensional (3D, three-dimension) information on a product. can be converted into information.

To this end, the control module 510 of the management server 110 controls object features such as Histogram of Oriented Gradient (HOG), Haar-like feature, Cooccurrence HOG, local binary pattern (LBP), and features from accelerated segment test (FAST). Through various algorithms for extraction, object information by obtaining the outline of the object in the two-dimensional information about the product included in the second information or the text that can be extracted from the object (or the outline (or shape) representing the information) can create In addition, the management server 110 and / or control module 510 recognizes (or identifies) the object in the two-dimensional information about the product through image analysis, masking the area corresponding to the recognized object, and masking Image information can be created. At this time, the masking process is, for example, a difference image method, a model of Gaussian (MOG) algorithm using Gaussian Mixture Models (GMM), a codebook algorithm, etc., through background modeling for separating the object and the background. Object information may be extracted and/or obtained by using a method of extracting an object candidate region corresponding to .

In addition, referring to FIG. 5 , when the product is clothing, the management server 110 converts, for example, 2D information about the product into 3D information about the product, information about the size. more can be considered.

In addition, referring to FIG. 6 , when the corresponding product is clothing, the management server 110 determines information about the product based on the personal information of the first purchaser and the second purchaser (and/or the first seller and the second seller). Two-dimensional information and/or three-dimensional information may be generated. To this end, the management server 110 receives the personal information of the first purchaser from the first purchaser terminal 140, receives the personal information of the second purchaser from the second purchaser terminal 150, and receives the personal information of the first seller. may be received from the first seller terminal 120 , and personal information of the second seller may be received from the second seller terminal 130 .

Referring to FIG. 7 , the online sales platform according to an embodiment of the present invention may provide a service in which a background set by a user is combined with a background of an image taken in a studio.

Referring to FIG. 8 , in the online sales platform according to an embodiment of the present invention, a buyer (eg, a first buyer or a second buyer) directly reviews a product advertised and/or sold by a first seller or a second seller. You can also provide a web page for sales promotion. In addition, when a product advertised and/or sold by the first seller or the second seller through such a web page is purchased by another consumer, a predetermined reward may be delivered to the corresponding buyer.

9 is a diagram showing a system according to an embodiment of the present invention.

The management server 110 of the present invention can operate a mobile app and/or website for an online sales platform, and can generate and/or set information on a plurality of products sold through the online sales platform. Each of the plurality of products is clothing (eg tops, shirts, blouses, T-shirts, knitwear, bottoms, pants, skirts, leggings, denim, dresses, outerwear, cardigans, coats/jackets, jumpers/vests, etc.), accessories (eg; hats, belts, jewelry, etc.), shoes, bags, innerwear, gloves, socks, stockings, goods, dolls, books, albums (eg CDs, tapes, album packages, etc.), and/or other printable products It may be a product corresponding to In addition, the plurality of products are interior, beauty, flower, gardening (gardening), childbirth, infant, kitchen, life, fashion miscellaneous goods, companion animal, home appliance, digital, computer, mobile, sports, leisure, food (F&B), stationery , toys, and/or hobbies.

In addition, the management server 110 may set a predetermined data collection period, which means that at least one buyer searches for, selects, and stores a plurality of products sold through the online sales platform of the present invention. A period for collecting statistical data related to adding to a cart, purchase, etc. may be indicated. In addition, the data collection period may include data collection start time, data collection completion time, continuous data collection period, data collection period cycle, and the like. Here, the at least one purchaser may include a first purchaser and a second purchaser, the first purchaser corresponds to the second network entity 140 (or may be referred to as a 'first purchaser terminal'), and the second purchaser may correspond to the third network entity 150 (or may be referred to as a 'second purchaser terminal').

In addition, in the present invention, at least one seller may include a first seller and a second seller, and the first seller corresponds to the first user terminal 120 (or may be referred to as a 'first seller terminal'), The second seller may correspond to the first network entity 130 (or may be referred to as 'second seller terminal').

The method of the present invention may also include collecting search and purchase information for at least one purchaser during a predetermined data collection period. For example, the management server 110 collects information on when a buyer searches for and/or purchases a plurality of products through the online sales platform of the present invention during a predetermined data collection period set by the management server 110. And, during the predetermined data collection period, the first purchaser and/or the second purchaser may collect information about a plurality of products searched for and/or purchased through the online sales platform of the present invention.

In addition, the management server 110 stores the information collected in this way (that is, information on a buyer searching for and/or purchasing a plurality of products through the online sales platform of the present invention during a predetermined data collection period). 550 may be stored and/or recorded.

In addition, the method of the present invention may include a step of receiving, by the management server 110, personal information about at least one purchaser (ie, a first purchaser and a second purchaser). For example, the management server 110 receives and records the purchaser's personal information input by the first purchaser through the third user terminal 140 (or may be referred to as 'the first purchaser terminal'), and 2 The personal information of the second purchaser input through the fourth user terminal 150 (or may be referred to as 'second purchaser terminal') may be received and recorded.

The seller may enter personal information in the website and / or mobile app for the online sales platform of the present invention executed through the first user terminal 120 (or may be referred to as 'first seller terminal'), The first purchaser and/or the second purchaser may also input their personal information through the first purchaser terminal 140 and/or the second purchaser terminal 150 . Personal information of users (first seller, second seller, first buyer, second buyer) is stored in the first seller terminal 120 (and/or the second seller terminal 130, the first buyer terminal 140, It is transmitted from the second purchaser terminal 150 to the management server 110, and the management server 110 may store and/or record it in the storage module 550.

The method of the present invention may also include analyzing search and purchase information for at least one purchaser and personal information for at least one purchaser. For example, the management server 110 provides i) information on a search and/or purchase of a plurality of products collected through the online sales platform of the present invention by a buyer during a predetermined data collection period and/or ii) predetermined data. During the data collection period, control may be performed to perform a predetermined analysis process by using information on a search and/or purchase of a plurality of products collected through the online sales platform of the present invention by the buyer.

For example, the management server 110 provides information on a search and/or purchase of a plurality of products collected through the online sales platform of the present invention by a buyer during a predetermined data collection period and information the buyer has seen during a predetermined data collection period. The analysis process may be controlled to be performed through a process of comparing search and/or purchase information for a plurality of products collected through the online sales platform of the present invention.

Also, the method of the present invention may include generating fourth information based on the analysis result. For example, the management server 110 provides i) information on a search and/or purchase of a plurality of products collected through the online sales platform of the present invention by a buyer during a predetermined data collection period and/or ii) predetermined data. During the data collection period, a predetermined analysis process is performed using the information on the search and/or purchase of a plurality of products collected by the third user through the online sales platform of the present invention, and output is output according to the predetermined analysis process. (output) result information can be obtained. In addition, the management server 110 may control to generate the fourth information using the result information.

Here, the fourth information may include information suggesting a price reset for a product advertised and/or sold by the first seller and/or the second seller among the plurality of products, or information suggesting a reset advertisement image.

In addition, the method of the present invention may further include controlling the fourth information to be displayed on the terminal of the user (eg, the first seller, the second seller, the first buyer, and/or the second buyer). For example, the management server 110 may deliver the generated fourth information to the first seller terminal 120 and/or the second seller terminal 130 . In addition, the management server 110 may control the fourth information to be displayed on the first seller terminal 120 and/or the second seller terminal 130, for example, the fourth information is the online of the present invention. It may be displayed through the website and/or mobile app for the sales platform.

On the other hand, personal information of users (e.g., first seller, second seller, first purchaser, and/or second purchaser) includes the user's name, ID (identifier), password, street address, phone number, mobile phone number, and e-mail. Address, and/or information indicating a reward (eg, points, etc.) generated by the management server 110 may be included.

In addition, the personal information is information on the amount and / or details (payment details) paid by the user through the program (and / or software) and / or website (and / or mobile app) of the present invention, Information on rewards (points) paid or used may be further included.

In addition, the user's personal information may further include information indicating the user's type of business. In addition, the information indicating the user's type of business may include 'first job information' and 'second job information', and the second job information is information indicating a sub-type of the type of business indicated by the first job information, may include information indicating

Server 110 and / or terminal 120 according to an embodiment of the present invention generates and / or outputs information on at least one product that can be obtained or generated based on IoT technology and / or ICT technology ( output) can be done. Here, IoT may represent the Internet of Things.

IoT (Internet of Things) can refer to a next-generation technology in which all objects in the world are 'connected' through a network and communicate with each other. and use it The Internet of Things can become intelligent and create a smart world such as smart cars, smart homes, and smart cities.

For example, in a world where the Internet is connected to all fields, such as fully autonomous cars, smart homes, smart buildings, and health care services, the Internet is like air, but there may be no need for a separate Internet. For the Internet of Things to be possible, it is not necessary to have only the Internet. Various base technologies such as sensor and network technology, big data, cloud computing, artificial intelligence, and 3D printing must be harmonized together. In particular, the 4th industrial revolution shows the trend of obtaining big data through the Internet of Things, storing it in the cloud, and analyzing and utilizing artificial intelligence.

Also, ICT may represent Information and Communication Technology. ICT (Information & Communication Technology) is a compound word of Information Technology (IT) and Communication Technology (CT). It refers to all methods of collection, production, processing, preservation, transmission, and utilization. The change in the ICT paradigm can be understood from the perspective of deepening interdependence between each sector in the content (C)-platform (P)-network (N)-device (D) value chain.

In general, the C-PN-T (terminal) value chain has been widely used to describe broadcasting platforms, but considering devices that are de facto computers such as smartphones and tablets, the expression C-P-N-D can be more useful to describe ICT. . Looking at the content (C) section, it is worth remembering that the distinction between photos, books, music, and videos is meaningless on the Internet. All of these types of content are provided to users by platform providers as they are digitized, and content holders provide content by partnering with platform providers such as Google, Apple, and Amazon, or by forming a platform directly. The platform sector can play an important role in the C-P-N-D value chain.

On the Internet, content can be accumulated, processed, stored, and provided by software. This means that ICT companies with software technology will take the lead. In particular, cloud service providers with software technology and cloud infrastructure are emerging as representative platform providers. In the process, there is a possibility that the status of traditional network transmission service providers will be relatively weakened. On the other hand, companies with source content will be able to establish an equal relationship with platform providers. The network of the digital convergence era is the IP network, that is, the Internet. In a traditional network such as a circuit-based telephone network, the network owner provides intelligent services such as user identification on its own, but in the case of the Internet, various service providers such as Akamai provide various network functions such as efficient traffic transmission and security through server clusters. Offered in a competitive market.

In fact, it is difficult to distinguish between a platform and a network in the sense that these intelligent network service providers are also a kind of platform provider. It is also important that operators with communication networks directly provide platform services. The device sector is always connected to the Internet, and the software program inside the device with a general-purpose operating system such as iOS is connected to the platform to complete the service. Apple is a representative example of being a platform provider and a device provider at the same time, and considering the partnership between Google and Android phone manufacturers, it can be seen that the relationship between the platform and device sectors is closer and more interdependent than in the past. The alliance between the content and platform sectors, the device sector's linkage with platforms, and the blurring of the boundaries between the platform and network sectors can all mean the deepening interdependence of each C-P-N-D sector.

Referring also to FIG. 9 , the system 1 for providing an online sales platform according to an embodiment of the present invention may include a management server 110 and a first user terminal 120 . In addition, as shown in FIGS. 12 and 13, the system 1 according to an embodiment of the present invention includes a first network entity 130, a second network entity 140, and a third network entity ( 150) and the like may be further included. In this case, the second network entity 140 and/or the third network entity 150 may correspond to 'at least one second user terminal'.

In FIG. 9, two devices 110 and 120 are shown, and in FIGS. 12 and 13, five devices 110, 120, 130, 140, and 150 are shown, but this is because one example is selected for convenience of drawing. However, the number of network entities included in the system 1 of the present invention is not limited thereto.

In addition, each of the management server 110, the first user terminal 120, and the plurality of network entities 130, 140, and 150 may be referred to as a network node or may be referred to as a network apparatus. Also, referring to FIGS. 9, 12 and 13 , the management server 110 may be connected to the first user terminal 120 and the plurality of network entities 130, 140, and 150 through a wired or wireless network.

The management server 110 may be implemented using, for example, a web server program that is variously provided according to an operating system such as DOS, Windows, Linux, Unix, and Macintosh in general server hardware.

In addition, each of the first network entity 130, the second network entity 140, and the third network entity 150 may include a terminal, a personal computer, and/or a server (eg, a cloud server, a web server, etc.).

The terminal 120 and/or the network entities 130, 140, and 150 may be, for example, a smart phone, a mobile phone, a smart TV, a set-top box, a tablet PC, a digital camera, a camcorder, and an e-book reader. . Here, the personal computer may include a laptop computer, a desktop computer, and the like.

9 is a block diagram illustrating a server according to an embodiment of the present invention.

Referring to FIG. 9, the management server 110 may include a control module 510, a communication module 520, an input module 530, an output module 540, and a storage module 550. The configuration of the management server 110 described with reference can also be applied to the external server 160.

In addition, the user terminal 120 (or may be referred to as a 'first seller terminal') is a control module 610, a communication module 620, an input module 630, an output module 640 and an internal battery 650 It may include, and the configuration of the user terminal 120 described with reference to FIG. 9 may also be applied to the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150.

The control module (510, 610) is a management server 110, user terminals (120, 130, 140, 150) and / or external server 160 to implement the operation / step / process according to an embodiment of the present invention can be directly/indirectly controlled. Also, the control modules 510 and 610 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphic processing unit (GPU).

In addition, the control modules 510 and 610 may control the overall operation of the management server 110 . For example, the control modules 510 and 610 may generally control the storage module 550 and the transceiver by executing programs stored in the storage module 550 of the management server 110 . For example, the control modules 510 and 610 perform some of the operations of the management server 110 described with reference to FIGS. 3 to 13 by executing programs stored in the storage module 550 of the management server 110. can do.

In addition, the control module (510, 610) is based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), ICT (Information & Communication Technology) technology based on control information (eg, commands), etc. can create and/or manage.

The communication modules 520 and 620 can transmit and receive various data, signals, and information between the management server 110, the user terminals 120, 130, 140, and 150, and the external server 160. In addition, the communication modules 520 and 620 may be a wireless communication module (eg, a cellular communication module, a short-distance wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module). module, or a power line communication module). In addition, the communication modules 520 and 620 may include a first network (eg, a short-range communication network such as Bluetooth, WiFi direct, or Infrared Data Association (IrDA)) or a second network (eg, a cellular network, the Internet, or a computer network (eg, a LAN or It may communicate with an external electronic device through a telecommunications network such as a WAN). These various types of communication modules may be integrated as one component (eg, a single chip) or implemented as a plurality of separate components (eg, multiple chips).

The input modules 530 and 630 are commands to be used for components (eg, control modules 510 and 610, etc.) The management server 110, the user terminals (120, 130, 140, 150), the outside of the external server 160 (e.g., the user (e.g., the first user, the second user, etc.), the management server 110 manager, etc.). In addition, the input modules 530 and 630 are touch-recognizable displays installed in the management server 110, the user terminals 120, 130, 140, and 150, and/or the external server 160. , a touch pad, a button-type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard. Here, the touch-recognizable display, touchpad, and button-type recognition module may recognize a touch through a user's body (eg, a finger) through a pressure-sensitive and/or capacitive method.

The output modules 540 and 640 are generated by the control modules 510 and 610 of the management server 110, the user terminals 120, 130, 140 and 150 and/or the external server 160, or the communication module 520, 620), a module that displays acquired signals (eg, voice signals), information, data, images, and/or various objects. For example, the output modules 540 and 640 may include a display, a screen, a displaying unit, a speaker, and/or a light emitting device (eg, an LED lamp).

The storage module 550 stores data such as basic programs, application programs, and setting information for the operation of the management server 110, the user terminals 120, 130, 140, and 150, and/or the external server 160. In addition, the storage module 550 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory, etc.) ), magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), PROM (Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory) may include at least one storage medium.

In addition, the storage module 550 is a management server 110, user terminals (120, 130, 140, 150) and / or customers using the external server 160 (first seller, second seller, first buyer, Personal information of the second purchaser, personal information of a manager (eg, a user of the management server 110 and/or external server 160), and the like may be stored. Here, the personal information includes name, identifier (ID), password, road name address, phone number, mobile phone number, e-mail address, and/or a reward (eg, points, etc.) generated by the management server 110. information may be included. In addition, the control modules 510 and 610 may perform various operations using various images, programs, contents, and data stored in the storage module 550 .

In addition, in an embodiment of the present invention, in the management server 110 operating the online sales platform, the first seller terminal 120 (120), the second seller terminal 130 (130) and the external server 160 and a communication module that performs communication; and a control module for operating at least one of a website or a mobile app for the online sales platform. Including, the control module controls to receive first information from the external server 160 and transmit it to the first seller terminal 120 and the second seller terminal 130, the first information Including information about the evaluation team, second information is received from the first seller terminal 120 and the second seller terminal 130 and delivered to the external server 160. and information on products that each second seller intends to advertise and/or sell through the online sales platform, and receives selection information corresponding to the second information from the external server 160, wherein the selection information is It includes information indicating one seller selected by the evaluation group from among the first seller and the second seller based on the first information and the second information, and the first seller or the second seller indicated by the selection information. 2 Any one of the sellers controls advertising and/or information on products to be sold through the online sales platform to be displayed on at least one of the website or mobile app running on at least one buyer terminal (140, 150). We propose a management server 110, characterized in that.

The selection information is, for example, based on the signal acquired by the terminal of at least one evaluation group indicated by the information on the evaluation group, by the external server 160, and collected by the external server 160. can be created by

The second information is i) a picture taken using the first seller terminal 120 and/or the second seller terminal 130, or ii) the first seller and/or the second seller It may include at least one of text input using the first seller terminal 120 and/or the second seller terminal 130 .

The control module 510 or 610 may generate third information through a process of synthesizing information included in the second information, and control the third information to be displayed on the online sales platform.

The control modules 510 and 610 may further include an artificial intelligence unit that operates an artificial intelligence network.

The artificial intelligence unit inputs information about products that the first seller and the second seller intend to advertise and/or sell on the online sales platform, indicated by the second information, into the artificial neural network, and Based on the obtained result value, the first seller or the second seller, to at least one of the first seller terminal 120 or the second seller terminal 130, advertises and/or Acquire information proposing resetting information on a product to be sold, and the first seller or the second seller may advertise and/or send information proposing resetting information on a product to be sold on the online sales platform to the second seller. It may be characterized in that it is delivered to at least one of the first seller terminal 120 and the second seller terminal 130 .

The artificial neural network may be based on at least one of a Recurrent Neural Network (RNN), a Deep Neural Network (DNN), and a Dynamic Recurrent Neural Network (DRNN).

11 is a flowchart illustrating a method of operating an online sales platform according to an embodiment of the present invention.

Referring to FIG. 11 , the method according to an embodiment of the present invention may include recruiting and/or (application) accepting an evaluation group and/or participants (S1110).

For example, the management server 110 may generate first information for recruiting evaluation teams, and the first information is displayed on a website and/or mobile app for an online sales platform as information for recruiting evaluation teams. may include data (and/or information) for In addition, the recruitment of evaluators herein may include recruitment of evaluators from around the world, nationwide evaluators, and recruitment of professional evaluators for an online (idea) contest conducted through the online sales platform of the present invention. In addition, the first information is the field of recruitment related to recruitment of the evaluation team (eg, clothing, technology, entrepreneurship, invention, art, etc.), the number of recruits, requirements (eg, essential, preferential, experience, etc.), cost (eg, wages, prize money) , subsidy, self-pay ratio), etc. can be included. In addition, a plurality of online (idea) contests may be conducted simultaneously and/or at different times through the online sales platform of the present invention.

For example, the first seller terminal 120 and/or the second seller terminal receive second information for the first seller and/or the second seller, who are the participants in the evaluation group recruitment for the online contest, to apply for the evaluation group recruitment. can be created at (130). The second information may be generated based on information and/or signals input to each of the plurality of terminals by each participant who is a user of the plurality of terminals.

In addition, the management server 110 receives from the plurality of terminals, for example, second information for the first seller and/or the second seller, who are participants in the online contest to recruit evaluation teams, to accept applications for recruitment of evaluation teams. can do. Here, the plurality of terminals include a first user terminal 120 (or may be referred to as a 'first seller terminal') and/or a second user terminal 130 (or may be referred to as a 'second seller terminal'). can include more.

The second information may include, for example, information on a product that each of the second participants intends to sell and/or advertise on the website and/or mobile app for the online sales platform of the present invention.

The second information, for example, i) a picture taken using the first seller terminal or the second seller terminal, or ii) the first seller or the second seller is the first seller terminal or the first seller terminal 2 It may include at least one of the text input using the seller's terminal.

The second information may include, for example, the number of times the first seller and/or the second seller participated in the online (idea) contest through the online platform of the present invention, the number of qualifying rounds, the number of final rounds, advertisement history, and sales history etc. can be included.

In addition, the method according to an embodiment of the present invention may include sending (transferring) a (production) sample of the participant to the host association (S1120).

For example, the management server 110 may generate a plurality of first sample information based on the second information of each of the participants, and the management server 110 may generate the plurality of first sample information (online contest It can be sent (delivered) to the external server 160 of the association, institution, or organization that hosts it.

In addition, the method according to an embodiment of the present invention may include a step of selecting preliminaries/finalists of the host association (S1130).

For example, the management server 110 receives information indicating at least one preliminary round participant who will advance to the preliminary round of the organizing association among the participants, and/or causes the participant to advance to the final round of the organizing association among the participants. Information indicating at least one finalist participant may be received from the external server 160 (of an association, institution, or organization that hosts the online contest).

For example, the management server 110 may receive selection information corresponding to the second information from the external server 160. The selection information is based on the first information and the second information. It may include information indicating one seller selected by the evaluation team from among the first seller and the second seller. In addition, the management server 110, for example, at least one of the first seller or the second seller indicated by the selection information information on the product to be advertised and / or sold through the online sales platform. It can be controlled to be displayed on at least one of the website or mobile app running on the purchaser terminal.

The selection information includes, for example, first selection information indicating at least one preliminary round participant who will advance to the preliminary round of the governing association and second selection information indicating at least one final round participant who will advance to the preliminary round of the governing association. can include The at least one preliminary round participant may be selected from at least one of a first seller and a second seller, and the at least one final round participant may be selected from among the at least one preliminary round participant.

In addition, the method according to an embodiment of the present invention may include a step of producing a finalist sample kit (S1140).

For example, the management server 110 may receive information indicating at least one final contest participant who will advance to the final round of the organizing association from an external server (of an association, institution, or organization that hosts the online contest). Information on a sample kit may be generated based on information indicating at least one final participant and second information corresponding to the at least one final participant.

In addition, the method according to an embodiment of the present invention may include sending sample kits to evaluation teams around the world (S1150).

For example, the management server 110 transmits information about the sample kit to an external server (of associations, institutions, or organizations hosting the online contest) and/or (set by the associations, institutions, or organizations). It may be delivered (and/or shared) to external terminals (or external network entities or evaluation team terminals) corresponding to each evaluation team.

In addition, the method according to an embodiment of the present invention may include the step of evaluating the evaluation team and evaluation (confirmation of popularity) judges (S1160).

For example, the management server 110 may receive information about evaluation team reviews, evaluation team evaluation, and judge evaluation from the external server 160 .

Also, the method according to an embodiment of the present invention may include connecting an original equipment manufacturing (OEM) and/or performing financial support for the selected item (S1170).

For example, the management server 110 determines the first seller, the second seller, the at least one preliminary round participant, and/or the at least one final round participant, respectively, based on the information on the evaluation team review, the evaluation team evaluation, and the judges evaluation. Ratings may be assigned and/or calculated, and based on the assigned and/or calculated ratings, each of the first seller, the second seller, the at least one preliminary participant, and/or the at least one final participant may be assigned an OEM (original equipment manufacturing) and/or determine the amount for financial support.

For example, the management server 110 performs the first seller, the second seller, the first seller, and the second seller only when each of the at least one preliminary round participant and/or the at least one final round participant satisfies a predetermined criterion. It may be determined that the seller, the at least one preliminary participant, or the at least one final participant is matched with a specific OEM company among a plurality of OEM companies.

In addition, the method according to an embodiment of the present invention may include selling ladder chain apps around the world (S1180).

For example, the management server 110 may set an authority for advertising and/or selling a product through the online sales platform of the present invention to each of the at least one preliminary round participant and/or the at least one final round participant. In addition, the management server 110 may transmit and/or share information on authority setting to the first seller terminal 120 and/or the second seller terminal 130 .

In addition, an embodiment of the present invention may further include the following features.

For example, the management server 110 may generate fourth information and transmit and/or share it to the first seller terminal 120 and/or the second seller terminal 130, and the fourth information may be provided to the country. It may further include information indicating an evaluation of a person, an evaluation of an individual, an evaluation of a product, and an evaluation of an exhibition (or online contest). Here, the individual evaluation may include information about the first seller or the second seller.

Here, the information representing the evaluation of the fair (or online contest) is i) a score for the fair (or online contest) itself and/or ii) the first seller or the second seller and the fair (or online contest) The degree of matching (or the degree of recommending the fair (or online contest) to the first seller or the second seller) may be included. Through this, the first seller or the second seller can select in advance whether or not to apply for the fair (or online contest), and save time that would be wasted due to trial and error. It has the advantage of saving cost and/or time.

In addition, the management server 110 i) the search history of the first seller and / or the second seller for the product of the first buyer and / or second buyer through the online sales platform of the present invention during the predetermined data collection period, ii ) During a predetermined data collection period, the first purchaser and / or second buyer purchase history (or search history for the product of the first seller and / or second seller through the online sales platform of the present invention) information), iii) the personal information of the first seller and/or the second seller, iv) the personal information of the first purchaser and/or the second purchaser, and output according to the predetermined analysis process ( output) result information can be obtained. The management server 110, for example, generates information indicating the degree of matching between the first seller and / or the second seller and a specific product based on the result information, so that the first seller terminal and / or the second seller terminal can be forwarded to

In addition, the management server 110 performs the predetermined analysis process through an artificial intelligence unit that operates an artificial neural network based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), and a dynamic recurrent neural network (DRNN). can be controlled to implement. Here, RNN is a deep learning technique that simultaneously considers current data and past data, and recurrent neural network (RNN) represents a neural network in which connections between units constituting an artificial neural network constitute a directed cycle. Furthermore, various methods can be used for the structure capable of configuring a recurrent neural network (RNN), for example, a Fully Recurrent Network, a Hopfield Network, an Elman Network, ESN (Echo State network), LSTM (Long short term memory network), Bidirectional RNN, CTRNN (Continuous-time RNN), hierarchical RNN, and quadratic RNN are representative examples. In addition, as a method for learning a recurrent neural network (RNN), methods such as gradient descent, Hessian Free Optimization, and Global OptimizationMethod may be used.

In addition, an embodiment of the present invention may further include the following features.

For example, the management server 110 may collect the above-described information for recruiting the evaluation team, information about an online (idea) contest, information about at least one seller, and information about at least one buyer.

Here, the information for recruiting the evaluation team includes the personal information of the first evaluator and the personal information of the second evaluator, the information about at least one seller includes the personal information of the first seller and the personal information of the second seller, and at least Information on one purchaser may include personal information of a first purchaser and personal information of a second purchaser. Here, the personal information includes name, identifier (ID), password, road name address, phone number, mobile phone number, e-mail address, and/or a reward (eg, points, etc.) generated by the management server 110. information may be included.

The information on the online (idea) contest includes first amount information indicating the amount of money supported to each participant, second amount information indicating the amount of money provided to each preliminary entrant, and third amount indicating the amount of money provided to each finalist. information may be included.

In addition, the management server 110 may perform the online operation based on the first amount information (point_1), the second amount information (point_2) supported to the preliminary round entrants, and/or the third amount information (point_3) supported to the finalists. (Idea) A standard score for a contest can be calculated. For example, the management server 110 may calculate a reference score for the online (idea) contest based on Equation 1 below.

[Equation 1]

Here, number_2 represents the number of finalists (number of people) set in the online (idea) contest, number_3 represents the number of finalists (number of people) set in the online (idea) contest, and w represents the number of finalists set in the online (idea) contest. It may be a weight set by the management server 110 in relation to the contest. For example, the management server 110 may set the weight w in inverse proportion to the number (person) of judges recruited in relation to the online (idea) contest. Accordingly, in the case of an online (idea) contest with a large number of judges, the second price information (point_2) and the third price information (point_3) will have a great influence on determining the reference score (Score). This is because it can be seen that the reliability of the preliminaries and final round participants determined by a large number of judgments is high.

In addition, the management server 110 may determine whether the calculated reference score (Score_1) exceeds a predetermined threshold, and the management server 110 may determine whether the reference score exceeds the predetermined threshold, and the online (Idea) You can control contests to have an 'automatic elimination process' applied.

For example, when the 'automatic elimination process' is applied to the online (idea) contest, the first seller and/or the second seller participating in the online (idea) contest are selected according to the following criteria: Idea) You can control not to be accepted as a participant in the contest (i.e. not participate) and/or to be eliminated (or excluded) from the preliminary round.

In addition, if the evaluation score (Score_2) is lower than a predetermined threshold, the management server 110 controls not to accept the online (idea) contest as a participant (ie, cannot participate) and/or drops out (or excludes) from the preliminary round. ) can be controlled.

[Equation 2]

For example, 'total number' means that a user (e.g., a first seller or a second seller) participates in an online (idea) contest (where the online (idea) contest is the specific online (idea)) through the online sales platform of the present invention. The 'popular number' represents the total number of participants (eg, the first seller or the second seller) through the platform of the present invention, after advancing to the final round of the online (idea) contest, the selected item The number of times the advertisement history and/or the sales history exceeds a predetermined threshold may be indicated.

For example, if the first seller advances to the preliminaries of two online (idea) contests through the online sales platform of the present invention and advances to the finals of four online (idea) contests, the 'total number' is '6'. will be. In addition, for example, corresponding to the selected items of the four online (idea) contests in which the first seller has advanced to the final round, the first seller advertises the selected items to consumers (eg, the first buyer or the second buyer) A 4 who advances to the final round when the number of times the advertisement has been viewed exceeds a first predetermined threshold and/or the amount (or amount, sales) of a product corresponding to the selected item has been sold exceeds a predetermined second threshold For only two online (idea) contests among selected items of two online (idea) contests, the 'popular number' may be '2'.

In addition, the 'dropped number' may indicate the number of times dropped off according to the aforementioned 'automatic elimination process' in the online (idea) contest conducted through the online sales platform of the present invention.

12 and 13 are diagrams illustrating networks according to an embodiment of the present invention.

12 and 13, the system 1 according to an embodiment of the present invention includes a management server 110, a first seller terminal 120, a second seller terminal 130, a first buyer terminal 140 ), a second purchaser terminal 150 and an external server 160 (eg, a cloud server) may be further included.

13, the first seller terminal 120, the second seller terminal 130, the first buyer terminal 140 and the second buyer terminal 150 according to an embodiment of the present invention communicate with each other. This may be performed based on device-to-device (D2D) technology.

The first seller terminal 120 of the present invention may transmit a plurality of beacon signals to the at least one second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150. In addition, the first seller terminal 120 may receive a response signal corresponding to the plurality of beacon signals from the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150, respectively. .

In addition, communication between terminals in FIG. 13 can be performed through a link (transmission path) defined for direct communication (D2D communication) between terminals in 3GPP, and existing LTE (series) to enable direct communication between two LTE terminals. It is a communication method created by transforming the standard and can be applied to public safety communication standards.

For example, the points allocated to the user (ie, the first seller, the second seller, the first purchaser, or the second purchaser) are mobile apps (and / or website).

For example, the management server 110 may collect sales records for each of the plurality of products sold through the online sales platform of the present invention and store them in the storage module 550 of the management server 110 .

In addition, the management server 110 sends information representing the collected sales records to the first seller terminal 120 and/or the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150. can be conveyed

In addition, the management server 110 may generate sales information of the first seller based on the information representing the collected sales records and transmit it to the first seller terminal 120 . The degree of sales may be displayed on the first seller terminal 120 , for example. In addition, the management server 110 may generate point information and/or user level information of the first user based on the sales information of the first user, and may generate point information and/or user level information of the first user. It can be delivered to the first seller terminal 120, the second seller terminal 130, the first buyer terminal 140 and/or the second buyer terminal 150. In this case, the point information may be determined in proportion to the sales information (or considering a sales increase rate within a specific period), and the user level information may be set to a higher level as the sales information is higher.

In addition, the management server 110 determines whether or not the point information and/or user level information of the first seller satisfies a predetermined condition based on the point information and/or user level information of the first seller, thereby providing different control information. (e.g. commands, etc.) In addition, the management server 110 may deliver the control information to the first seller terminal 120, the second merchant terminal 130, the first buyer terminal 140 and / or the second buyer terminal 150.

In addition, a method for providing an online sales platform according to an embodiment of the present invention includes a first seller terminal 120, a second seller terminal 130 adjacent to the first seller terminal 120, and a first buyer terminal (140), may be implemented using the second purchaser terminal (150). Here, the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 are other users (ie, the first seller) other than the user (ie, the first seller) of the first seller terminal 120. It may refer to a terminal used by a second seller, a first purchaser, or a second purchaser.

The second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 communicate with the first seller terminal 120 through device-to-device (D2D) communication. Information and/or signals can be transmitted and received with each other. Here, communication between devices operates based on the contents of the LTE standard (eg, TS 36.300, 36.311 to 36.214, etc.) or the contents of the 5G standard (eg, TS 38.300, 38.311 to 38.214, etc.) of the International Telecommunications Standards Organization 3GPP (3rd Generation Partnership Project) It can be.

For example, the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 transmit a first synchronization signal to the first seller terminal 120, and the management server 110 ) to transmit the second synchronization signal. The first seller terminal 120 sends a first response signal (e.g., ACK/ NACK) can be returned. Here, ACK (ACKnowledge) may indicate a message allowing synchronization with the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, and NACK (Non-ACKnowledge) may indicate the A message not allowing (or rejecting) synchronization with the second seller terminal 130 , the first purchaser terminal 140 , and the second purchaser terminal 150 may be indicated.

For example, the first merchant terminal 120 determines whether i) the internal battery power of the first merchant terminal 120 exceeds a predetermined standard, or ii) the second merchant terminal 130, the first Among the purchaser terminal 140 and the second purchaser terminal 150, whether or not there is a terminal whose internal battery power exceeds a predetermined standard, or iii) the second seller terminal 130, the first purchaser terminal 140, the 2 Whether the purchaser terminal 150 has a history (or purchase history) of using the online shopping mall according to an embodiment of the present invention for a predetermined period of time, or iv) the at least one second user terminal has viewed for a predetermined period of time According to an embodiment of the present invention, whether to include an ACK or a NACK in the response signal may be determined based on whether there is a history of using an online shopping mall (or a history of purchase).

In addition, the management server 110 sends a second response signal (e.g., ACK/NACK) to the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 in response to the second synchronization signal. ) can be answered. For example, the management server 110 i) among the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150, there is a terminal whose internal battery power exceeds a predetermined standard. or ii) the history of using the online shopping mall according to an embodiment of the present invention by the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 for a predetermined period of time (or purchase history), it is possible to determine whether to include an ACK or a NACK in the response signal.

The second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 including the ACK from the at least one second user terminal and/or management server 110 are the first seller terminal (120) and/or a synchronization operation with the management server 110 may be performed. When there are synchronized second seller terminals 130, first buyer terminals 140, and second buyer terminals 150, the management server 110 operates the second seller terminals 130 and the first buyer terminals 140. ), the first seller terminal 120 may be used as a relay device instead of transmitting product information to the second buyer terminal 150 . In other words, when the management server 110 transmits information about a product to the first seller terminal 120, the first seller terminal 120 transmits information about the received product to the second seller terminal ( 130), the first purchaser terminal 140, and the second purchaser terminal 150.

Alternatively, the process of transmitting information on at least one product set by the first seller terminal 120 to the management server 110 is omitted, and the first seller terminal 120 is the second seller terminal ( 130), the first purchaser terminal 140, and the second purchaser terminal 150.

Alternatively, the product may be determined based on a search history and/or a purchase history related to the synchronized second seller terminal 130 , the first buyer terminal 140 , and the second buyer terminal 150 . The second seller terminal 130, the first purchaser terminal 140, and the second buyer terminal 150 transfer their search history and/or purchase history to other second seller terminals 130 and the first buyer terminal 140. ), the second purchaser terminal 150 and / or the at least one second user terminal can be shared through terminal-to-device communication, and based on the search history and / or purchase history shared through terminal-to-device communication in this way, the The product may be selected (or determined) by the first seller terminal 120 (not the management server 110). Through this, it is possible to actively utilize the performance of a terminal that has recently become high-end, and has a technical meaning in terms of reducing the load of the management server 110 in some cases.

In addition, an embodiment of the present invention synchronizes with (at least one) neighboring terminals 130 and 140 capable of transmitting and receiving predetermined information and / or signals through device-to-device (D2D) communication, , By determining and outputting a product based on the search history and / or purchase history related to the (at least one) neighboring terminal 130 or 140, the user of the first seller terminal 120 (ie, the first user) ) and life radius (or life area or life pattern), it is meaningful in that it is possible to provide more customized services to customers.

However, in preparation for a case where the above-described terminal-to-device communication-based product is not suitable for an actual user, at least one second user terminal is referred to (at least one) neighboring terminal 130 or 140 to determine the product. The management server 110 generates a related command to display a button (or banner or object) for initializing information on search history and/or purchase history for the at least one second user terminal. Accordingly, the user of the at least one second user terminal selects the button (or banner or object) through the display (or touch pad) of the at least one second user terminal to previously (at least one information on the search history and/or purchase history for the neighboring terminals 130 and 140 are deleted, and information on the search history and/or purchase history for the (at least one) neighboring terminal 130 and 140 is newly collected Based on the product can be determined or output.

In addition, the management server 110 includes an internal battery of at least one second device 130, 140 operated by a customer who wants to purchase a product in an online shopping mall according to an embodiment of the present invention, that is, at least one second user. 650), the number of recommended product lists (ie, the number of at least one product displayed in the list) may be controlled and output based on the power (ie, internal battery power).

In addition, the at least one second device 130 or 140 transmits internal battery power information indicating internal battery power of the second seller terminal 130 , the first purchaser terminal 140 , or the second purchaser terminal 150 . It can be transmitted to the management server 110, and the management server 110 (and / or communication module 520) is the second seller terminal 130, the first buyer terminal 140, the second buyer terminal 150 ) Internal battery power information representing the internal battery power of ) may be received.

The management server 110 may set a first threshold value for internal battery power, a second threshold value lower than the first threshold value, and a third threshold value lower than the second threshold value.

In addition, the management server 110 determines that the internal battery power information representing the internal battery power of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 is greater than the first threshold value. In the case of indicating power, the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 are controlled to operate in the first operation mode, and information about products included in the list ( Example; You can control to output more dynamic images (or videos) for summary information, advertisements, etc.

In addition, the management server 110 determines that the internal battery power information representing the internal battery power of the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 is less than the first threshold value. When the power is greater than or equal to the second threshold, the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 are controlled to operate in the second operation mode, and a predetermined criterion (eg ; Sales index n, sales volume n, etc.) can be controlled to be output as a list of recommended products including only products that satisfy it. Through this, the management server 110 outputs fewer products as recommended products.

In addition, the management server 110 indicates internal power (charging power, residual power) of the internal battery 650 of the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150. When the battery power information indicates power lower than the second threshold, the second seller terminal 130, the first purchaser terminal 140, and the second purchaser terminal 150 are controlled to operate in a third operation mode, , Among the products for which purchase histories created by existing customers having the same user personal information as the users of the second seller terminal 130, the first buyer terminal 140, and the second buyer terminal 150 exist, the predetermined It can be controlled to output only products that satisfy the criteria of as a list of recommended products. Here, the user's personal information may be, for example, at least one of the user's age, gender, region, marital status, and child status.

In other words, in the third operation mode, only products for which a certain degree of purchase history exists by a customer having some degree of relevance to the user of at least one second device 130 or 140 among existing customers are output as recommended products. In this case, the lowest number of products among the above-described operation modes is output as recommended products, and through this, the third operation mode can be implemented as a low-power mode.

Embodiments of the present invention disclosed in the present specification and drawings are only presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, in all embodiments of the present invention, parts are combined with each other to form the system 1, the management server 110, the first seller terminal 120, the second seller terminal 130, the first buyer terminal 140 and / Alternatively, it may be implemented by the second purchaser terminal 150 or the like. [0181]

In addition, the system 1 according to the present invention, the management server 110, the first seller terminal 120, the second seller terminal 130, the first purchaser terminal 140 and / or the second purchaser terminal 150 A method for controlling the etc. may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.

As such, various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view. A computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed across networked computer systems, such that computer readable code is stored and executed in a distributed manner. In addition, functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the user terminal and method according to various embodiments of the present invention can be implemented in the form of hardware, software, or a combination of hardware and software. Such software may include, for example, volatile or non-volatile storage devices such as ROM, whether removable or rewritable, or memory, such as RAM, memory chips, devices or integrated circuits, or For example, it may be stored in an optically or magnetically recordable and machine-readable storage medium such as a compact disk (CD), DVD, magnetic disk, or magnetic tape. Methods according to various embodiments of the present invention may be implemented by a computer or portable terminal including a control unit (control module 510 or 610) and a memory, and the memory includes instructions for implementing the embodiments of the present invention. It will be appreciated that this is an example of a machine-readable storage medium suitable for storing a program or programs including.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program. In addition, these programs may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

Embodiments of the present invention disclosed in the present specification and drawings are merely presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely illustrative, and those skilled in the art will understand that various modifications and embodiments of the same range are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined by the following claims.

Claims (1)

In the management server operating the online contest-based online sales platform,
A communication module for performing communication with a first seller terminal, a second seller terminal, and an external server; and
a control module for operating at least one of a website or a mobile app for the online sales platform; including,
The control module,
The first information is received from the external server and controlled to be transmitted to the first seller terminal and the second seller terminal, - the first information includes information on the evaluation team of the online contest - the second information Received from the first seller terminal and the second seller terminal and forwarded to the external server, - the second information is i) for the product that each of the first seller and the second seller intends to sell or advertise through the online sales platform information, ii) a picture taken using the first seller terminal or the second seller terminal, iii) a first picture taken by the first seller using the first seller terminal, iv) the first 2 A second picture taken by a seller using the second seller terminal, and v) Information indicating the number of times the first seller and the second seller participated in the online contest and the number of times they advanced to the preliminaries or finals of the online contest further comprising -generating information on sample kits corresponding to the first seller and the second seller based on the second information;
Delivering the second information and information on the sample kit to the external server, and receiving selection information from the external server, wherein the selection information is information on the first information, the second information, and the sample kit Includes information indicating one of the first seller or the second seller selected by the evaluation team based on Control information on a product to be sold or advertised through the platform to be displayed on at least one of the website or mobile app running on at least one buyer terminal, - the selection information is at least one information indicated by the evaluation team The external server collects signals obtained by the terminals of the evaluation group, and is generated based on the signals by the external server - third information is generated through a process of synthesizing information included in the second information,
Control the third information to be displayed on the online sales platform;
The control module further includes an artificial intelligence unit that operates an artificial neural network based on at least one of a recurrent neural network (RNN), a deep neural network (DNN), and a dynamic recurrent neural network (DRNN);
The artificial intelligence department,
Each of the first seller and the second seller inputs information about a product to be advertised or sold on the online sales platform, indicated by the second information, into the artificial neural network;
Based on the result value obtained from the artificial neural network, to at least one of the first seller terminal or the second seller terminal, the first seller or the second seller advertises or sells a product on the online sales platform. Obtaining information suggesting resetting information about
The first seller or the second seller transmits information proposing resetting information on a product to be advertised or sold on the online sales platform to at least one of the first seller terminal or the second seller terminal,
The control module,
A first amount (point_1) supported to each participant of the online contest, a second amount (point_2) supported to the qualifiers of the online contest, a third amount (point_3) supported to the finalists of the online contest, The number of qualifiers (number_2) set in the online contest, the number of finalists (number_3) set in the online contest, and the weight (w) set to be inversely proportional to the number of evaluation groups in the online contest are expressed in Equation 1 above. Calculate a standard score (Score_1) for the online contest by applying
When the reference score exceeds a predetermined first threshold, controlling a seller whose evaluation score (Score_2) is lower than a predetermined second threshold among the first seller or the second seller is eliminated from the online contest;
The total number of times the first seller or the second seller participated in the online contest, and the history of selling through the online sales platform after the first seller or the second seller entered the final round of the online contest The number of times (popular number) exceeding a predetermined third threshold and the number of times (dropped number) that the first seller or the second seller have dropped out of the online contest when the evaluation score is lower than the predetermined second threshold Characterized in that the evaluation score (Score_2) for the first seller or the second seller is calculated by applying to Equation 2,
management server.