KR102233892B1 - system generating marketing-related information by analyzing user information - Google Patents

Abstract

The present invention relates to a system for generating marketing-related information by analyzing user information. The system comprises: an external server; a user terminal; and a management server.

Description

System generating marketing-related information by analyzing user information

The present invention relates to a system for generating marketing-related information by analyzing user information.

The present invention relates to a system that supports a platform for providing marketing information.

With the recent development of smart devices, users communicate with external users in real time within their hands or acquire information from online media. Such smart devices improve convenience for users by providing various functions necessary for life, such as purchase, sale, and advertisement, as well as communication and acquisition of information.

In particular, online advertisements may involve active customer actions such as selectively viewing advertisements, unlike one-way channels such as TV and radio. Therefore, each company is eager to create online advertisements that can intrigue customers and bring immediate effects.

However, because the advertisements they want to watch may be different for each customer, companies are having difficulty in selectively providing advertisements tailored to the tastes of customers.

Korean Patent Publication No. 10-1919377 discloses a marketing system and a method thereof.

In the marketing system of an online shopping mall, the document includes an operator server, a customer terminal communicating with the operator server, and a company server communicating with the operator server, wherein the operator server is a product DB storing product information including product images, An operator DB including a sample DB in which information on the sample of the product is stored, customer information including personal information of the customer, a sample request or/and a customer DB in which product order details and delivery details are stored; A product output module that outputs a product list or product information based on the product DB, a sample output module that outputs sample information based on the sample DB, and samples or/and product order details and customer information requested by the customer terminal Disclosed is a system including a system module including an order module transmitted to the company server, and a system control unit for controlling the entire operation of the system module based on the operator DB.

In the system of the document, the operator DB includes an image DB in which a product information image is stored, and the system module includes an image output module that outputs a product information image on a web page screen of the customer terminal based on the image DB. , The video output module transmits a product information image to an online video platform in addition to the customer terminal, and the system module whether to view the product information image on the customer terminal when a sample request or/and a product order is made, and the product information image A video review module for requesting to write a video review including a comparison evaluation of the content of the product and the actual product, and a reliability evaluation of the product information video, and the operator DB is a video review for storing the video review transmitted by the customer terminal. Including a DB, and the system module is characterized in that it further comprises a video review output module for outputting together with the video review when the product information is output based on the video review DB.

Accordingly, the present invention intends to propose a system that supports a platform for providing more advanced marketing information.

Korean Patent Publication No. 10-1919377

An object of the present invention is to provide a system that supports a platform for providing marketing information.

An object of the present invention is to provide the user with marketing analysis report information on the platform used by the user.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present invention belongs from the following description. I will be able to.

According to an embodiment of the present invention, there is provided a system supporting a platform for providing marketing information, comprising: a first external server for generating first big data information by outputting first advertisement information and collecting records of the first advertisement information; A second external server outputting second advertisement information; A first user terminal of a first user exposed to the first advertisement information and the second advertisement information; A management server receiving the first big data information from the first external server; And a second user terminal receiving marketing analysis report information generated by the management server based on the record of the first advertisement information from the management server and displaying the marketing analysis report information. .

The first advertisement information and the second advertisement information are for a second user of the second user terminal, and the marketing analysis report information may include information indicating a score matched with the second user.

The management server may be characterized in that it calculates the score based on the change rate of the number of visitors to the site designated by the second user and the change rate of the sales volume at the site monitored for a predetermined period from the time when the first advertisement information is set. have.

Each of the first external server and the second external server may operate at least one of a social network service (SNS), a portal site, and a site supporting an advertisement window.

The second external server collects records of the second advertisement information to generate second big data information, and the second user terminal is a second user of the second user from a second user of the second user terminal. Information can be obtained.

The management server receives the second big data information from the second external server, receives the second user information from the second user terminal, the second user information, the first big data information, and The marketing analysis report information may be generated based on the second big data information.

The management server may generate the second advertisement information based on the first big data information, transmit the second advertisement information to the second external server, and control the display to be displayed through the first user terminal. .

In addition, an embodiment of the present invention provides a system for supporting a platform for providing marketing information, comprising: a first external server; A second external server; A user terminal of a customer using the marketing information providing platform; And receiving first user information from a first external server, extracting trend information from the first user information, generating advertisement information based on the trend information, and transmitting the advertisement information to the user terminal and the second external server. A system including a management server that transmits to at least one of the servers is proposed.

Each of the first external server and the second external server may operate at least one of a social network service (SNS), a portal site, and a site supporting an advertisement window.

The management server receives second user information of the customer through the user terminal, receives first big data information from the first external server, receives second big data information from the second external server, and , Marketing analysis report information may be generated based on at least one of the second user information, the first big data information, and the second big data information.

The marketing analysis report information may include information indicating a score matching the customer.

The management server may deliver the marketing analysis report information to the user terminal.

As described above, an embodiment of the present invention has a technical effect in terms of proposing a system supporting an enhanced marketing information providing platform.

In addition, the marketing information providing platform according to an embodiment of the present invention may be characterized in that it can provide a customized marketing analysis report to a customer.

In addition, the effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those of ordinary skill in the art from the following description. There will be.

Other aspects, features, and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1 is a diagram illustrating a system supporting a platform for providing marketing information according to an embodiment of the present invention.
2 is a block diagram illustrating a system supporting a platform for providing marketing information according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing a platform for providing marketing information to a user according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a platform for providing marketing information to a user according to an embodiment of the present invention.
5 is a diagram illustrating a mobile app that supports a platform for providing marketing information according to an embodiment of the present invention.
6 is a diagram illustrating a mobile app supporting a platform for providing marketing information according to an embodiment of the present invention.
7 is a diagram illustrating a mobile app supporting a platform for providing marketing information according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention by omitting unnecessary description.

For the same reason, some elements in the accompanying drawings are exaggerated, omitted, or schematically illustrated. In addition, the size of each component does not fully reflect the actual size. The same reference numerals are assigned to the same or corresponding components in each drawing.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments make the disclosure of the present invention complete, and the general knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to the possessor, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same elements throughout the specification.

At this time, it will be appreciated that each block of the flowchart diagrams and combinations of the flowchart diagrams may be executed by computer program instructions. Since these computer program instructions can be mounted on the processor of a general purpose computer, special purpose computer or other programmable data processing equipment, the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates a means to perform functions. These computer program instructions can also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular way, so that the computer-usable or computer-readable memory It is also possible for the instructions stored in the flow chart to produce an article of manufacture containing instruction means for performing the functions described in the flowchart block(s). Since computer program instructions can also be mounted on a computer or other programmable data processing equipment, a series of operating steps are performed on a computer or other programmable data processing equipment to create a computer-executable process to create a computer or other programmable data processing equipment. It is also possible for instructions to perform processing equipment to provide steps for executing the functions described in the flowchart block(s).

In addition, each block may represent a module, segment, or part of code that contains one or more executable instructions for executing the specified logical function(s). In addition, it should be noted that in some alternative execution examples, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may in fact be executed substantially simultaneously, or the blocks may sometimes be executed in the reverse order depending on the corresponding function.

In this case, the term'~ unit' used in this embodiment refers to software or hardware components such as field-programmable gate array (FPGA) or application specific integrated circuit (ASIC), and'~ unit' is a certain role. Perform them. However,'~ part' is not limited to software or hardware. The'~ unit' may be configured to be in an addressable storage medium, or may be configured to reproduce one or more processors. Thus, as an example,'~ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. Components and functions provided in the'~ units' may be combined into a smaller number of elements and'~ units', or may be further separated into additional elements and'~ units'. In addition, components and'~ units' may be implemented to play one or more CPUs in a device or a security multimedia card.

In describing the embodiments of the present invention in detail, examples of specific systems will be mainly targeted, but the main subject matter to be claimed in this specification is the scope disclosed in this specification to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate greatly, and this will be possible at the judgment of a person skilled in the art.

In the present invention, the term'first user' refers to a person who views or is exposed to the advertisement generated through the marketing information providing platform of the present invention, and the'second user' refers to a person who uses the marketing information providing platform of the present invention. It may represent a person, and/or the subject of an object targeted for advertisement, a business operator, a representative of a company, a manager (manager) of the company, and the like.

1 is a diagram illustrating a system supporting a platform for providing marketing information according to an embodiment of the present invention.

Referring to FIG. 1, a system 100 supporting a platform for providing marketing information according to an embodiment of the present invention includes a management server 110, a user equipment 120 (or'first A user terminal'), a first external server 130 and a second external server 160.

For example, the user terminal 120, a desktop computer (desktop computer), a laptop computer (laptop computer), a notebook (notebook), a smart phone (smart phone), a tablet PC (tablet PC), a mobile phone (mobile phone) capable of communication. ), smart watch, smart glass, e-book reader, portable multimedia player (PMP), portable game console, navigation device, digital camera, digital multimedia broadcasting (DMB) It may be a player, a digital audio recorder, a digital audio player, a digital video recorder, a digital video player, a personal digital assistant (PDA), and the like.

In addition, the system 100 supporting the marketing information providing platform of the present invention may further include a second user terminal 140 and a third user terminal 150. In the case of FIG. 1, a total of six network entities 110, 120, 130, 140, 150, and 160 are shown, but this is only an example selected for convenience of drawing, and the marketing information providing platform of the present invention The number of network entities included in the system 100 supporting the system 100 is not limited thereto. In addition, each of the six network entities 110, 120, 130, 140, 150, and 160 of FIG. 1 may be referred to as a network node. In addition, each of the six network entities 110, 120, 130, 140, 150, and 160 of FIG. 1 may be connected to each other through a wired or wireless network, and each of the first user terminal 120 to the third user terminal 150 May be connected to each other through short-range communication (eg, Bluetooth communication, Beacon communication, etc.), terminal-to-terminal communication (eg, D2D communication, ProSe communication, V2X communication, IoT communication, etc.).

2 is a block diagram illustrating a system supporting a platform for providing marketing information according to an embodiment of the present invention.

Referring to FIG. 2, the management server 110 may include a first control module 210, a first communication module 220, a first input module 230, and/or a first output module 240. have. The management server 110 may be a server operating a website and/or a mobile app related to the marketing information providing platform of the present invention.

In addition, the user terminal 120 may include a second control module 310, a second communication module 320, a second input module 330, and/or a second output module 340.

In addition, the first external server 130 and the second external server 160 include a third control module 410, a third communication module 420, a third input module 430, and/or a third output module 440. ) Can be included.

The control modules 210, 310, and 410 are the management server 110, the user terminal 120, the first external server 130, and/or to implement the operation/step/process according to an embodiment of the present invention. The second external server 160 may be directly or indirectly controlled. In addition, each of the control modules 210, 310, and 410 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphic processing device (GPU). have. In addition, the control module (210, 310, 410) is based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), ICT (Information & Communication Technology) technology based on control information (e.g., command ), etc. can be created and/or managed.

The communication modules 220, 320, 420 may include a management server 110, a user terminal 120, a first external server 130, a second user terminal 140, a third user terminal 150, and/or a second Various data, signals, and information can be transmitted and received with the external server 160 and the like. In addition, the communication modules 220, 320, 420 may be a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN)). ) A communication module, or a power line communication module). In addition, the communication module 220, 320, 420 may be a first network (for example, Bluetooth, WiFi direct, or a short-range communication network such as IrDA (Infrared Data Association)) or a second network (for example, a cellular network, the Internet, or a computer network ( (E.g., a local area network (LAN or WAN)) to communicate with external electronic devices. These various types of communication modules may be integrated into a single component (eg, a single chip), or may be implemented as a plurality of separate components (eg, multiple chips).

The input modules 230, 330, and 430 are the management server 110, the user terminal 120, the first external server 130, the second user terminal 140, the third user terminal 150, and/or the second The command or data to be used for the components of the external server 160 (eg, the control module 210, etc.) can be transferred to the management server 110, the user terminal 120, the first external server 130, and/or the second external server. It may be received from outside the server 160 (eg, a user (eg, a first user, a second user, etc.), a first external server 130, an administrator of the second external server 160, etc.). In addition, the input module (230, 330, 430) is a touch-recognizable display installed in the management server 110, the user terminal 120, the first external server 130, and/or the second external server 160, touch It may include a pad, a button type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard. Here, the touch-recognizable display, touch pad, and button-type recognition module may recognize a touch through a user's body (eg, a finger) through a pressure-sensitive and/or capacitive method. In addition, each of the input modules 230, 330, and 430 may further include a sensor unit for fingerprint recognition and/or iris recognition.

The output module 240, 340, 440 is the control module 210, 310, 410 of the management server 110, the user terminal 120, the first external server 130, and/or the second external server 160 It is a module that displays signals (eg, voice signals), information, data, images, and/or various objects generated by or acquired through the communication modules 220, 320, and 420. For example, the output modules 240, 340, and 440 may include a display, a screen, a display unit, a speaker, and/or a light emitting device (eg, an LED lamp).

The storage module 250 includes basic programs, applications, and setting information for the operation of the management server 110, the user terminal 120, the first external server 130, and/or the second external server 160. Save the data. In addition, the storage module includes a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory, etc.), Magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), PROM (Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read) -Only Memory) may include at least one storage medium. In addition, the storage module 250 may be a hardware module including a cloud server and/or a block chain server, or a software module including the functions of the cloud server and/or a block chain server.

In addition, the storage module 250 is a person who uses or operates the management server 110, the user terminal 120, the first external server 130, and/or the second external server 160 (first user, 2 Personal information of a user, a third user, a fourth user, a fifth user, etc.), and personal information of a manager (or manager) can be stored. Here, the personal information is by name, date of birth information, ID (identifier), password, street name address, phone number, mobile phone number, email address, and/or the first external server 130 and the second external server 160. Information indicating the generated reward (eg, points, etc.) may be included. In addition, the personal information may further include information on Chinese characters included in the name, information on date of birth, information on gender, information on occupation, information on areas of interest, and the like. In addition, the control modules 210, 310, and 410 may perform various operations using various images, programs, contents, data, music, sounds, etc. stored in the storage module 250.

3 is a flowchart illustrating a method of providing a platform for providing marketing information to a user according to an embodiment of the present invention.

Referring to FIG. 3, the method of the present invention may include receiving user information from a first external server (S510).

The management server 110 may receive, for example, user information (eg, first user information) from the first user terminal and/or the first external server 130. For example, when a first user inputs the first user information through the website and/or mobile app of the present invention, the first user information is recorded in the first external server 130, after which the The first user information may be transmitted from the first external server 130 to the management server 110.

The first user is, for example, a program (and/or software) and/or a website (and/or mobile app) of the present invention that provides a platform for providing marketing information of the present invention executed through the user terminal 120 First user information may be input through. The first user information may be transmitted from the user terminal 120 to the management server 110 and recorded in the management server 110 and/or the storage module 250.

The first user information may include, for example, personal information of the first user, wherein the personal information is the first user's name, ID, password, street name address, phone number, mobile phone number , E-mail address, and/or information indicating a reward (eg, points, etc.) generated by the management server 110 may be included.

In addition, the first user information is, for example, the amount and/or details (payment) that the first user paid through the program (and/or software) and/or website (and/or mobile app) of the present invention. Details), and information on rewards (points) received or used by the first user may be further included.

In addition, the personal information of the first user may further include information indicating the type of business related to the first user. In addition, the information indicating the industry type of the first user may include'first job information' and'second job information', and the second job information is information indicating a sub-industry type of the business type indicated by the first job information. , May include information indicating occupation.

The first job information may represent a category of higher concept related to a job, and development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), personnel/education, media, engineering/ Design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), legal/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facility .

The second job information may indicate a category of a lower concept related to a job, and the second job information may be matched with the first job information.

The second job information is, for example, a web developer, server developer, front-end developer, Java developer, Android developer, iOS developer, Python developer, DevOps/system administrator, data related or matched with development (first job information). This could include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second job information includes, for example, service planners, business development/planners, project managers, strategic planners, operations managers, data analysts, accountants/bookkeepers, etc. that are related to or matched with management/business (first job information). It may include. In addition, the second job information includes, for example, a digital marketer, marketer, marketing strategy planner, content marketer, brand marketer, social marketing, advertisement planner (AE), etc. related or matched with marketing/advertising (first job information). Can include. In addition, the second job information includes, for example, a UX designer, UI/GUI designer, web designer, graphic designer, mobile designer, video/motion designer, product designer, etc. related or matched with design (first job information). can do. In addition, the second job information includes, for example, a company sales representative, a sales manager, a technical sales expert, an external sales expert, a representative of a major customer company, a solution consultant, a customer success manager, etc. related or matched with sales (first job information). Can include.

In addition, the second job information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related or matched with customer service/retail (first job information). have. In addition, the second job information is, for example, a personnel manager, recruiter, organization management expert, personnel evaluation expert, HRD/education expert, salary/compensation expert, HRBP, etc. related or matched with HR/education (first job information). It may include. In addition, the second job information may include, for example, a content creator, video editor, producer, editor, video production, writer, sound engineer, etc. related or matched with media (first job information). In addition, the second job information may include, for example, automotive engineer, mechanical engineer, electrical engineer, product engineer, electromechanical engineer, control engineer, electronic engineer, etc. related or matched with engineering/design (first job information). I can. In addition, the second job information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment/analysis/real estate (first job information). I can. In addition, the second job information is, for example, quality manager, production manager, manufacturing engineer, test engineer, process manager, machine manufacturing engineer, machine/equipment operation, safety related or matched with manufacturing/production (first job information). This may include managers, chemists, materials managers, and production workers.

In addition, the second job information is, for example, a game client developer, game planner, mobile game developer, unity developer, game server developer, game artist, game graphic designer, game related or matched with game production (first job information). This could include an operator (GM), an Unreal developer, and more. In addition, the second job information is, for example, logistics/trade related or matching logistics/trade (first job information), logistics manager, logistics analyst, transportation manager, delivery manager, warehouse expert, shipping/shipping clerk, operation manager, freight This may include a truck driver, trade office, etc. In addition, the second job information may include, for example, a chef, a food MD, a restaurant worker, a restaurant menu developer, a dietitian, a bartender, a restaurant manager, and the like related to or matched with F&B (first job information). In addition, the second job information may include, for example, a legal officer, a legal advisor, a lawyer, a patent attorney, a specifier, etc. related to or matched with a law/law enforcement agency (first job information). In addition, the second job information includes, for example, a researcher, biotechnology researcher, clinical trial researcher, case manager, veterinarian, pharmacy analysis chemist, clinical trial nurse, etc. related or matched with medical/pharmaceutical/bio (first job information). Microbiologists and the like. In addition, the second job information may include, for example, information analysts, counselors, public officials, occupational soldiers, environmental experts, local experts, volunteers, etc. related to or matching government/non-profit (first job information). In addition, the second job information may include, for example, a maintenance manager, an estimate engineer, a mechanic, a manager, etc. related or matched with a construction/facility (first job information).

In addition, the program (and/or software) and/or the website (and/or mobile app) of the present invention may be performed in steps S520 to S540, which will be described later only when a predetermined authentication procedure is completed through the first user information of the first user. Operations described based on the flowchart of FIG. 5 may be performed.

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include an identity authentication process performed based on the personal information of the first user.

In addition, the method of the present invention may include extracting trend information from user information (S520).

For example, the management server 110 may generate trend information for a first user based on user information (eg, first user information). As an example, the management server 110 may generate trend information for the first user based on personal information, job information (eg, first job information, second job information), and/or payment details of the first user. I can.

Here, the trend information on the first user includes positive information indicating that the first user has an aggressiveness toward the advertisement or negative information indicating that the first user has a passiveness toward the advertisement. can do. In other words, only one of positive information or negative information may be included in the trend information for one user.

For example, when the first user information satisfies a predetermined criterion, the management server 110 generates the positive information and controls it to be included in the trend information, and the first user information is a predetermined criterion. If is not satisfied, the negative information may be generated and controlled to be included in the trend information.

At this time, the management server 110 generates the positive information or generates the negative information based on the personal information of the first user, job information (eg, first job information, second job information), and/or payment details. I can.

For example, the predetermined criterion may be a criterion for determining whether to refer to or use information advertised in the advertisement information when the first user is exposed to advertisement information.

In addition, the method of the present invention may include generating advertisement information based on trend information (S530).

For example, the management server 110 may generate advertisement information based on trend information for the first user.

For example, the management server 110 may generate different advertisement information and/or differently generate advertisement information based on whether positive information or negative information is included in the trend information for the first user. have.

In addition, the method of the present invention may include transmitting advertisement information to a user terminal and a second external server (S540).

For example, the management server 110 controls the advertisement information to be displayed through the first user terminal by transmitting it to the first user terminal, the first external server 130 and/or the second external server 160 can do. For example, advertisement information generated by the management server 110 may be transmitted to the first external server 130 and/or the second external server 160, and the first external server 130 and/or the first 2 The external server 160 may deliver the shopping mall advertisement information to the first user terminal.

Through this, a method of providing a marketing information providing platform to a customer according to an embodiment of the present invention is based on the customer's information obtained by the website and/or mobile app operated by the first external server 130, The website and/or mobile app operated by the second external server 160 may also display and/or output an advertisement customized to the customer.

On the other hand, the S510 to S540 may be implemented sequentially, but the order may be changed, and only some of the S510 to S540 may be implemented in combination with other substrates (methods) of the present invention.

4 is a flowchart illustrating a method of providing a platform for providing marketing information to a user according to an embodiment of the present invention.

Hereinafter, the term'second user' may refer to a person who uses the marketing information providing platform of the present invention and/or the subject of the object targeted for advertisement, a business operator, a representative of a company, a manager (manager) of the company, etc. have.

4, the method of the present invention may include receiving user information through a user terminal (S610).

For example, the management server 110 may obtain user information (eg, second user information) of a customer (eg, a second user, etc.) through a user terminal (eg, a second user terminal).

The management server 110 may receive, for example, user information (eg, second user information) from the second user terminal and/or the first external server 130. For example, when a second user inputs the second user information through the website and/or mobile app of the present invention, the second user information is recorded in the first external server 130, and then the The second user information may be transmitted from the first external server 130 to the management server 110.

The second user is, for example, a program (and/or software) and/or a website (and/or mobile) of the present invention that provides a platform for providing marketing information of the present invention that is executed through the second user terminal 140. App) can be used to input the second user information. The second user information may be transmitted from the second user terminal 140 to the management server 110 and recorded in the management server 110 and/or the storage module 250.

The second user information may include, for example, personal information of the second user, wherein the personal information is the second user's name, ID, password, street name address, phone number, mobile phone number , E-mail address, and/or information indicating a reward (eg, points, etc.) generated by the management server 110 may be included.

In addition, the second user information is, for example, the amount and/or details (payment) that the second user paid through the program (and/or software) and/or website (and/or mobile app) of the present invention. Details), and information on rewards (points) received or used by the second user may be further included.

In addition, the personal information of the second user may further include information indicating the type of business related to the second user. In addition, the information indicating the business type of the second user may include'first job information' and'second job information', and the second job information is information indicating a sub-industry type of the business type indicated by the first job information. , May include information indicating occupation.

The first job information may represent a category of higher concept related to a job, and development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), personnel/education, media, engineering/ Design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), legal/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facility .

The second job information may indicate a category of a lower concept related to a job, and the second job information may be matched with the first job information.

The second job information is, for example, a web developer, server developer, front-end developer, Java developer, Android developer, iOS developer, Python developer, DevOps/system administrator, data related or matched with development (first job information). This could include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second job information includes, for example, service planners, business development/planners, project managers, strategic planners, operations managers, data analysts, accountants/bookkeepers, etc. that are related to or matched with management/business (first job information). It may include. In addition, the second job information includes, for example, a digital marketer, marketer, marketing strategy planner, content marketer, brand marketer, social marketing, advertisement planner (AE), etc. related or matched with marketing/advertising (first job information). Can include. In addition, the second job information includes, for example, a UX designer, UI/GUI designer, web designer, graphic designer, mobile designer, video/motion designer, product designer, etc. related or matched with design (first job information). can do. In addition, the second job information includes, for example, a company sales representative, a sales manager, a technical sales expert, an external sales expert, a representative of a major customer company, a solution consultant, a customer success manager, etc. related or matched with sales (first job information). Can include.

In addition, the second job information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related or matched with customer service/retail (first job information). have. In addition, the second job information is, for example, a personnel manager, recruiter, organization management expert, personnel evaluation expert, HRD/education expert, salary/compensation expert, HRBP, etc. related or matched with HR/education (first job information). It may include. In addition, the second job information may include, for example, a content creator, video editor, producer, editor, video production, writer, sound engineer, etc. related or matched with media (first job information). In addition, the second job information may include, for example, automotive engineer, mechanical engineer, electrical engineer, product engineer, electromechanical engineer, control engineer, electronic engineer, etc. related or matched with engineering/design (first job information). I can. In addition, the second job information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment/analysis/real estate (first job information). I can. In addition, the second job information is, for example, quality manager, production manager, manufacturing engineer, test engineer, process manager, machine manufacturing engineer, machine/equipment operation, safety related or matched with manufacturing/production (first job information). This may include managers, chemists, materials managers, and production workers.

In addition, the second job information is, for example, a game client developer, game planner, mobile game developer, unity developer, game server developer, game artist, game graphic designer, game related or matched with game production (first job information). This could include an operator (GM), an Unreal developer, and more. In addition, the second job information is, for example, logistics/trade related or matching logistics/trade (first job information), logistics manager, logistics analyst, transportation manager, delivery manager, warehouse expert, shipping/shipping clerk, operation manager, freight This may include a truck driver, trade office, etc. In addition, the second job information may include, for example, a chef, a food MD, a restaurant worker, a restaurant menu developer, a dietitian, a bartender, a restaurant manager, and the like related to or matched with F&B (first job information). In addition, the second job information may include, for example, a legal officer, a legal advisor, a lawyer, a patent attorney, a specifier, etc. related to or matched with a law/law enforcement agency (first job information). In addition, the second job information includes, for example, a researcher, biotechnology researcher, clinical trial researcher, case manager, veterinarian, pharmacy analysis chemist, clinical trial nurse, etc. related or matched with medical/pharmaceutical/bio (first job information). Microbiologists and the like. In addition, the second job information may include, for example, information analysts, counselors, public officials, occupational soldiers, environmental experts, local experts, volunteers, etc. related to or matching government/non-profit (first job information). In addition, the second job information may include, for example, a maintenance manager, an estimate engineer, a mechanic, a manager, etc. related or matched with a construction/facility (first job information).

In addition, the program (and/or software) and/or website (and/or mobile app) of the present invention is based on steps S620 to S650 to be described later only when a predetermined authentication procedure is completed through the second user information of the second user. Operations described above may be performed.

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include an identity authentication process performed based on personal information of the second user.

In addition, the method of the present invention may include receiving first big data information from a first external server (S620).

For example, the management server 110 may obtain first big data information from a first external server 130, and the first big data information is provided or output from the first external server 130. 1 Records, statistics, and analysis of advertisement information can be displayed. In addition, the first big data information is exposed to the first advertisement information through the website and/or mobile app operated by the first external server 130 and/or to the user of the website and/or mobile app. Records, statistics, analysis, etc. of what is selected/clicked by can be displayed.

In addition, the method of the present invention may include receiving second big data information from a second external server (S630).

For example, the management server 110 may receive second big data information from a second external server 160, and the second big data information is provided or output from the second external server 160. 2 Records, statistics, and analysis of advertisement information can be displayed. In addition, the second big data information is exposed to the second advertisement information through the website and/or mobile app operated by the second external server 160 and/or to the user of the website and/or mobile app. Records, statistics, analysis, etc. of what is selected/clicked by can be displayed.

In addition, the method of the present invention may include generating marketing analysis report information based on user information, first big data information, and/or second big data information (S640).

For example, the management server 110 may generate marketing analysis report information based on user information (eg, second user information), first big data information, and/or second big data information.

Here, it will be described in detail later with reference to FIGS. 5, 6, and 7 included in the marketing analysis report information.

In addition, the method of the present invention may include transmitting the marketing analysis report information to the user terminal (S650).

For example, the communication module 220 of the management server 110 may transmit marketing analysis report information generated by the control module 210 of the management server 110 to the second user terminal 140.

Through this, an embodiment of the present invention may be characterized in that it is possible to provide a customized and/or optimized marketing analysis report to a customer (eg, a second user) using a marketing information providing platform.

On the other hand, the S610 to S650 may be implemented sequentially, but the order may be changed, and only some of the S610 to S650 may be implemented in combination with other substrates (methods) of the present invention.

5 to 7 are diagrams illustrating a website and/or a mobile app supporting a platform for providing marketing information according to an embodiment of the present invention.

5 to 7 are examples of marketing analysis report information generated by the management server 110 based on user information (eg, second user information), first big data information, and/or second big data information It can be seen as representing. Before the marketing analysis report information is provided to the second user through the second user terminal, an identity authentication process based on the second user information of the second user may be performed through the second user terminal.

5 to 7, as an example, a first window 710 displays user information (eg, second user information, etc.) for a customer (a second user), and a second window 720 The fourth to fourth windows 740 may be windows or pages indicating information on marketing analysis report information. For example, the second window 720 may display the second matching score, the third window 730 may display the third matching score, and the fourth window 740 may display the fourth matching score. . 5 to 7 illustrate that the second window 720 to the fourth window 740 are displayed on different screens, respectively, but they are displayed together on the same screen depending on how the website and/or mobile app are implemented. It could be.

In addition, although not represented in FIGS. 5 to 7, the first matching score may be further displayed.

For example, the first matching score may be determined and/or set based on the second matching score to the fourth matching score. For example, the first matching score may represent an average value of the second matching score to the fourth matching score.

As another example, the first matching score may be determined and/or set based on second user information, first big data information, and/or second big data information. In addition, the first matching score may be determined and/or set in consideration of information on the number of site accesses designated by the second user (or information change amount), and sales amount information (or sales index change amount).

Referring to FIG. 5, the website and/or mobile app of the present invention may display a matching score (a second matching score) for a customer (a second user). The website and/or mobile app may support the marketing information providing platform of the present invention.

Here, the second matching score is when a user (eg, a second user) exposes an advertisement (eg, first advertisement information and/or second advertisement information) for the user through the marketing information providing platform of the present invention, and / Or may be a score indicating the advertising efficiency of each of the plurality of advertising service means (plural advertising media) to be output. In addition, the second matching score may indicate a degree of recommending a corresponding service means (advertising medium) to a user using the platform of the present invention. In addition, the second matching score may be a score indicating a relationship (or matching degree) between each of the plurality of advertisement media and a customer (second user).

For example, the management server 110 may be configured for a first time from a first time point at which each of the plurality of service means (advertising media) is set and/or a second time point at which each of the plurality of service means (advertising media) is reset A second matching score can be set based on information (or information change amount) and sales amount information (or change amount of sales index) about the number of site accesses specified by the second user, recorded during a predetermined second time, and the set matching You can control the inclusion of scores in the marketing analysis report information. Here, the site designated by the user (eg, the second user) may be referred to as a representative site related to the user's business type and/or a site that sells the user's product.

In addition, the control module 210 of the management server 110 may calculate the second matching score based on Equation 1 below.

[Equation 1]

Here, X1 may be an arbitrary value set to express the value of the second matching score as 0 to 100. For example, X1 may be set to '85 [point]'. ΔCR1_n may be a change rate [%] (or change rate of subscribers [%]) of the number of visitors of the site designated by the second user for a first predetermined time from the first time point when the n-th service means is set. △CR2_n is the rate of change in the sales index [%] at the site designated by the second user for a predetermined first time from the first point in time when the n-th service means is set (or the rate of change in the sales index of the product designated by the second user [%]) Can be In addition, the upper limit of the second matching score may be set to 100 points. For example, the time when the user sets the first service unit via the user terminal, and 'T _11', from which T ₁₂ while (that is, 'T _11' during the time from to 'T ₁₁ + T _12') the site of the If the change rate [%] of the number of visitors is 5.2 [%], the change rate of the sales index at the site [%] is 3.7 [%], and the X1 is '85 [points]', the second matching score is '93.9 [ Dot]'.

In addition, the management server 110 may reset the second matching score by further considering the cost that the second user has spent on each of the plurality of advertisement media. At this time, the control module 210 of the management server 110 may reset or recalculate the second matching score based on Equation 2 and/or Equation 3 below.

[Equation 2]

[Equation 3]

Here, MP_n may represent a money point for the cost paid for advertisement by the second user to the n-th service means. In addition, the MP_n (cost point) may be calculated based on M_n*W, M_n indicates the cost paid by the second user for advertisement to the n-th service means, and W may be a weight. Here, the weight is a value to prevent the second matching score from being influenced only by M_n, that is, the cost paid by the second user for advertisement to the nth service means, and is a value that is usually paid for advertising to the service means. May be a unit (e.g. W=10,000,000). For example, the time when the user sets the first service unit via the user terminal, and 'T _11', from which T ₁₂ while (that is, 'T _11' during the time from to 'T ₁₁ + T _12') the site of the The change rate [%] of the number of visitors is -1.2 [%], the change rate of the sales index [%] on the site is 0.5 [%], the X1 is '85 [points]', and the user advertises on the nth service means. If the cost paid for is 50,000,000 [won] (ie, 50 million won), and W=10,000,000 [won] (ie, 10 million won), the second matching score is '84.86 [points" according to Equation 3 ]'.

In addition, the plurality of advertisement media may correspond to a site supporting an SNS (social network service), a portal site, and/or an advertising window.

In addition, the control module 210 of the management server 110 may calculate the second integrated score based on Equation 4 below.

[Equation 4]

Here, N may represent the number of service means (a total of N service means) included in a plurality of service means used by the second user through the marketing information providing platform of the present invention. Here, X2 may be an arbitrary value set to express the value of the second integrated score as 0 to 100. For example, X2 may be set to '77[point]'.

In addition, the control module 210 of the management server 110 provides a predetermined alarm to the second user through the second user terminal 120 when the second integrated score calculated through Equation 4 falls below a predetermined threshold. Control and/or communication can be performed to provide information. Here, the predetermined threshold may be an arbitrary score such as '40 [points]', for example. The predetermined alarm information may include content that it is necessary to reset or modify settings in the website and/or mobile app supporting the marketing information providing platform of the present invention. The predetermined threshold may be set and/or reset by the control module 210 of the management server 110.

Referring to FIG. 6, the website and/or mobile app of the present invention may display a matching score (a third matching score) for a customer (a second user).

The third matching score here is that the user (eg, the second user) exposes an advertisement (eg, first advertisement information and/or second advertisement information) for the user through the marketing information providing platform of the present invention, and / Or may be a score indicating the advertising efficiency for each of a plurality of advertising means indicating the output method (eg, photo, picture, video, text, etc.). Further, the plurality of advertisement means may correspond to a static image advertisement, a dynamic image advertisement, and/or a text advertisement.

In addition, the third matching score may indicate a degree of proposal and/or recommendation for each of a plurality of advertisement means to a user using the platform of the present invention. The third matching score may be a score indicating a relationship (or matching degree) between each of the plurality of advertisement means and a customer (second user).

For example, the management server 110 records for a predetermined third time from a third time point at which each of the plurality of advertisement means is set and/or a predetermined fourth time from the fourth time point at which each of the plurality of advertisement means is reset. A third matching score can be set based on information (or change amount of information) and sales amount information (or change amount of sales index) on the number of site accesses designated by the second user, and the set matching score is included in the marketing analysis report information. You can control to let it happen.

In addition, the management server 110 may reset the third matching score by further considering the cost spent by the second user on each of the plurality of advertisement means.

For example, the control module 210 of the management server 110 may calculate the'third matching score' based on Equation 5 below.

[Equation 5]

Here, X3 may be an arbitrary value set to express the value of the third matching score as 0 to 100. For example, X3 may be set to '80[points]'. △CR3_m is the number of visitors to the site designated by the second user for a predetermined third time from the third time point in which the m-th advertisement means is set (or the m-th advertisement matching the static image advertisement, dynamic image advertisement, or text advertisement is set) It may be a rate of change [%] (or a rate of change in the number of subscribers [%]). △CR4_m is the rate of change in the sales index [%] at the site designated by the second user for a predetermined fourth time from the fourth point in time when the m-th service means is set (or the rate of change in the sales index of the product designated by the second user [%]) Can be In addition, the upper limit of the third matching score may be set to 100 points.

W ₂ may be a weight. Here, the weight is a value to prevent the third matching score from being influenced only by M_m, that is, the cost paid by the second user for the m-th advertisement (or advertisement information) matching a static image advertisement, a dynamic image advertisement, or a text advertisement. As, it may be a unit of cost typically paid to advertise on a service means (eg W ₂ =10,000,000).

For example, the time when the user sets the first service unit via the user terminal, and 'T _21', from which T ₂₂ while (that is, 'T _21' during the time from to 'T ₂₁ + T _22') the site of the The change rate [%] of the number of visitors is 7.3 [%], the change rate of the sales index [%] on the site is 1.9 [%], the X3 is '80 [points]', and the user is the m-th advertisement (ad information) If the cost paid for is 40,000,000 [won] (ie, 40 million won), and W ₂ =10,000,000 [won] (ie, 10 million won), the third matching score is '82.3[ Dot]'.

In addition, the plurality of advertisement media may correspond to a site supporting an SNS (social network service), a portal site, and/or an advertising window.

In addition, the control module 210 of the management server 110 may calculate the'third integrated score' based on Equation 6 below.

[Equation 6]

Here, M may represent the number of advertisements used by the second user through the marketing information providing platform of the present invention (a total of M advertisements (advertising information)). Here, X4 may be an arbitrary value set to express the value of the third integrated score as 0 to 100. For example, X4 may be set to '70[point]'. For example, a first advertisement matched with'static image advertisement' and a second advertisement are assigned to the user, and a third advertisement matched with'dynamic image advertisement' is assigned to the user, and matched with'text advertisement' If the fourth to seventh advertisements are allocated to the user, M is 7.

In addition, when the third integrated score calculated through Equation 6 falls below a predetermined threshold (eg, the second threshold), the control module 210 of the management server 110 uses the second user terminal 120. Control and/or communication may be performed to provide predetermined alarm information to the second user. Here, the predetermined threshold (eg, the second threshold) may be an arbitrary score such as “35 [points]”, for example. The predetermined alarm information may include content that it is necessary to reset or modify settings in the website and/or mobile app supporting the marketing information providing platform of the present invention. The predetermined threshold (eg, the third threshold) may be set and/or reset by the control module 210 of the management server 110.

Referring to FIG. 7, the website and/or mobile app of the present invention may display a matching score (a fourth matching score) for a customer (a second user).

Here, the fourth matching score is the advertisement (eg, first advertisement information and/or second advertisement information) exposed and/or output by the user (eg, the second user) through the marketing information providing platform of the present invention. It may be a score indicating the advertising efficiency of each business type and/or product corresponding to the included business type information and/or product information. In addition, the fourth matching score may indicate a degree of suggesting and/or recommending a business type and/or product that is good for advertisement (ie, advertisement efficiency is high) to a user in the platform of the present invention. In addition, the fourth matching score may be a score indicating a relationship (or matching degree) between each of a plurality of advertisement targets and a customer (a second user) by a user.

In addition, the plurality of advertisement targets may include industry type information and/or product information. That is, there may be a case where a user operates a plurality of industries and/or sells a plurality of products, and there may be good and bad advertisements for each business type and/or each product. If there is an industry and/or product in which the effect/efficiency of advertisement is not good, it may be unnecessary consumption to spend advertisement cost (cost related to advertisement) for the corresponding industry and/or product. In consideration of these points, the present invention proposes contents related to the fourth matching score.

Industry information may refer to the above-described first job information and/or second job information.

The product information includes clothing (e.g., tops, shirts, blouses, T-shirts, knits, bottoms, pants, skirts, leggings, denim, dresses, outers, cardigans, coats/jackets, jumpers/bests, etc.), accessories (e.g. hats, Belts, precious metals, etc.), shoes, bags, innerwear, gloves, socks, stockings, goods, dolls, books, albums (eg, CDs, tapes, album packages, etc.). In addition, the above product information includes cars, motorcycles, bicycles, books, furniture, computers, mobile phones, electronic devices, tickets, travel vouchers, lodging vouchers, movie tickets, health supplements, household goods, bathroom goods, office supplies, stationery, home appliances, leisure goods. , Baby products, beauty products, fashion miscellaneous goods, etc. may be further included.

For example, the management server 110 records for a predetermined fifth time from a fifth time point in which each of the plurality of advertisement targets is set and/or a predetermined sixth time from the sixth time point in which each of the plurality of advertisement targets is reset. A fourth matching score can be set based on information (or change amount of information) and sales amount information (or change amount of sales index) on the number of site accesses designated by the second user, and the set matching score is included in the marketing analysis report information. You can control to let it happen.

In addition, the management server 110 may reset the fourth matching score by further considering the cost spent by the second user on each of the plurality of advertisement targets.

In addition, the management server 110 may determine and/or set a first matching score based on the second matching score to the fourth matching score, as described above. For example, the first matching score may represent an average value of the second matching score to the fourth matching score. In addition, the management server 110 may generate an object representing the first matching score and control it to be displayed through the user terminal (e.g., a website and/or a mobile app displayed as shown in FIGS. 5 to 7 ). The object indicating the first matching score may be displayed in the display).

In addition, the management server 110 can be controlled to additionally generate and/or display objects/buttons that can be selected by the user of the user terminal in the website and/or mobile app displayed as shown in FIGS. When the user selects the object/button, the management server 110 of the present invention may control to reset the user's advertisement medium, advertisement means, and advertisement target.

For example, when a user (eg, a second user) selects the object/button, the management server 110 checks the second match score to the fourth match score, and corresponds to the highest second match score. Advertising of the user by specific service means (e.g., first SNS, second SNS, first portal site, second portal site, first website, second website, first mobile app, second mobile app, etc.) Set the service means, set the advertisement means of the user as a specific advertisement means (e.g., static image, dynamic image, text, etc.) corresponding to the highest third matching score, and specify a specific advertisement corresponding to the highest fourth matching score. The advertisement target (eg, business type and/or product) may be set as the advertisement target of the user. As described above, although there is a method of immediately resetting the management server 110, it may further include a process of first guiding the target to be reset through a notification window to the user and receiving confirmation before that.

As another example, as an example, when a user (eg, a second user) selects the object/button, the management server 110 is 4 Check the matching score, and specific service means corresponding to the highest second matching score for the other user (eg, the first user) (eg, the first SNS, the second SNS, the first portal site, the second portal) Site, first website, second website, first mobile app, second mobile app, etc.) to set the advertising service means of the user (i.e., the second user) and other users (e.g., first user) The advertisement means of the user (i.e., the second user) is set as a specific advertisement means (e.g., static image, dynamic image, text, etc.) corresponding to the highest third matching score for A specific advertisement target (eg, business type and/or product) corresponding to the highest fourth matching score for a user) may be set for the advertisement target of the user (ie, a second user). However, this may be performed only when the identity between the personal information of the first user and the personal information of the second user is confirmed by the management server 110 (for example, the first user and the first user 2 If the first industry information and/or the second industry information match between users).

As another example, when the user selects the object/button, the management server 110 checks the second matching score to the fourth matching score, and an advertisement determined that the second matching score is lower than a predetermined threshold. The advertisement and the user are set to cancel matching between the users, and the advertisement determined to have a third matching score lower than a predetermined threshold and the user are set to cancel matching, and the advertisement and the user determined that the fourth matching score is lower than a predetermined threshold It can be set to cancel the matching between. As described above, there may be a method of immediately releasing the management server 110, but prior to that, it may further include a process of first guiding the target to be released to the user through a notification window, and receiving confirmation.

And, an embodiment of the present invention may further include the following features.

The management server 110 of the present invention may be a block chain node, and may be an entity implementing the characteristics of a block chain node described below. In the present invention, marketing analysis report information generated by the control module 210 of the management server 110 (and/or information representing the first matching score to the fourth matching score) and/or the first stored in the storage module 250 2 The control module 210 groups and/or hashes information (or information change amount), sales amount information (or sales index change amount), etc. on the number of site accesses specified by the user to block the storage module 250 After being stored in the chain 251 (not shown), marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or access to the site designated by the second user stored in the storage module 250 Forgery and/or alteration of information on the number of times (or change amount of information) and sales amount information (or change amount of sales index) can be verified or determined. In addition, the other network entities 120, 130, 140, 150, and 160 of FIG. 1 may also be blockchain nodes or entities implementing the characteristics of the blockchain nodes.

The block chain 251 of the storage module 250 may be a non-forgery distributed storage created and managed by a peer-to-peer (P2P) network. The block chain 251 refers to a collection of data blocks created by a transaction (a unit operation that cannot be split between two parties) in succession in the form of a chain. Different from the previous block Since the block is successively encrypted and the data agreed by more than half of the users is recognized as real data, once recorded data cannot be forged or altered. A typical application example of the blockchain is bitcoin, a decentralized electronic currency that records the transaction process of cryptocurrency. In the blockchain, confirmed transaction details that occur between users for a certain period of time can be stored. And, many users each have a copy of the blockchain, and transaction details can be made public. In this way, only transaction details agreed by more than half of the users are recognized as actual data, and may be stored in blocks to be permanently stored.

And referring to FIGS. 1 and 2, the management server 110 may be connected to other blockchain nodes 120, 130, 140, 150, and 160 through a wired or wireless network. The management server 110 is generated through the control module 210, received through the communication module 220, or represents the marketing analysis report information (and/or the first matching score to the fourth matching score) in the storage module 250. Information) and/or information on the number of site accesses (or information change amount), sales amount information (or sales index change amount) stored in the storage module 250 and/or the second user-designated site, and chain elements of the grouped information , The chained information may be stored in a block chain 251 (not shown) of the storage module 250. The management server 110 includes marketing analysis report information stored in the storage module 250 (and/or information representing the first matching score to the fourth matching score) and/or a second user designated by the storage module 250. Information on the number of site accesses (or change amount of information), and sales amount information (or change amount of sales index) can be grouped using a chain scaler. The management server 110 may store grouped information in a chain form in the storage module 250 and/or the block chain 251 using a chain scaler. The management server 110 may store at least one element included in the grouped information in the block chain 251. The management server 110 includes marketing analysis report information stored in the storage module 250 (and/or information representing the first matching score to the fourth matching score) and/or a second user designated by the storage module 250. Information on the number of site access (or change amount of information) and sales amount information (or change amount of sales index) may be grouped into a predetermined number unit. The management server 110 stores marketing analysis report information (and/or a first match score to a fourth match) stored in the storage module 250 based on at least one of a predetermined time, a predetermined number of information, and an importance of the information. Information indicating a score) and/or information on the number of site accesses designated by the second user (or information change amount), and sales amount information (or sales index change amount) stored in the storage module 250 may be grouped. The management server 110 includes marketing analysis report information (and/or information representing a first matching score to a fourth matching score) stored in the storage module 250 and/or a second user stored in the storage module 250 A Merkle hash may be generated based on information (or information change amount) and sales amount information (or sales index change amount) about the number of times of access to a designated site, and the information may be grouped so that the generated Merkle hash is included.

In addition, referring to FIGS. 1 and 2, the management server 110 may convert content to be stored in the storage module 250 into a blockchain transaction and transmit it to other blockchain nodes 120, 130, 140, 150, and 160. Marketing analysis report information to be stored in the blockchain transaction (and/or information indicating the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or information change amount), and sales volume information ( Alternatively, the sales index change amount) may include a Merkle Hash identifier, a group identifier, and/or an identifier of a previous group. The management server 110 includes information on a predetermined time and the stored marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or the number of site accesses designated by the second user (or The integrity of the information stored in the blockchain 252 may be verified based on at least one of the number of information change amount) and sales amount information (or sales index change amount).

In addition, the management server 110 includes the stored marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or the amount of information change), When the sales amount information (or the amount of change in sales index) is not integrity, the integrity may be output or displayed through the output module 240. The management server 110 includes marketing analysis report information stored in the storage module 250 (and/or information indicating the first matching score to the fourth matching score) and/or information on the number of site accesses designated by the second user. When (or information change amount), sales amount information (or sales index change amount) is forged and/or altered or damaged, the management server 110 may be reminded through the output module 240 so that the person who manages or operates the management server 110 knows this. Integrity can be output or displayed.

In addition, the control module 210 may generate a certificate for determining the integrity of the stored blockchain 251 and transmit it to at least one electronic device. The certificate includes information on the stored marketing analysis report information (and/or information indicating the first matching score to the fourth matching score) and/or the number of site accesses specified by the second user (or information change amount), and sales volume information ( Or sales index change), the grouped marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site accesses designated by the second user (or change amount of information ), other information about the sales volume information (or the amount of change in the sales index), and information about the stored blockchain (eg, information indicating or indicating a specific blockchain node). The certificate is provided by the management server 110 on the marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or the amount of information change), It can be used to determine the integrity of the sales volume information (or the amount of change in the sales index).

And, according to an embodiment of the present invention, the job information of the first user and/or the second user (eg, the first job information and/or the second job information), the marketing analysis report information (and/or the first matching score) To the fourth matching score) and/or information on the number of site accesses designated by the second user (or information change amount), and sales amount information (or sales index change amount) from the management server 110 to another network through the blockchain. It may be delivered (and/or transmitted) to the entities 120, 130, 140, 150, 160. For example, the content (or data) being conveyed (and/or transmitted) may be a hash value (or hashed information/data), and in some cases the information itself (and/or non-hashed information/data). It is also possible to transmit (and/or transmit).

In addition, when the first condition is satisfied, the system according to an embodiment of the present invention shares only the hash value with other network entities (120, 130, 140, 150, 160) to check the integrity of the information, and check the second condition. If satisfied, the job information of the first user and/or the second user (e.g., the first job information and/or the second job information), the marketing analysis report information (and/or the first matching score to the fourth matching score) Information) and/or information on the number of site accesses specified by the second user (or information change), sales volume information (or sales index change) itself to other network entities (120, 130, 140, 150, 160) can do. For example, marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site accesses (or information change), sales volume information (or sales) specified by the second user. In the case of index change), security is more important than the job information of the first user and/or the second user (e.g., the first job information and/or the second job information), so only the hash value is normally shared. It is possible to check the integrity of the information and share the information/data itself only when a predetermined condition is satisfied.

According to an embodiment of the present invention, it is possible to provide only a hash value for some data and provide the data itself for some data according to the type of data. That is, among data of the same type (eg, including the first data and the second data), it is possible to provide only the hash value for the first data and the data itself for the second data. In other words, marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site visits (or information change amount) designated by the second user, and sales volume information (or sales index At least one of the variation) provides only a hash value, and at least one of the job information (eg, first job information and/or second job information) of the first user and/or the second user provides the data itself. It is possible. Here, the marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site accesses (or information change amount) designated by the second user, and sales volume information (or sales index change amount) Is included in the first information group, and job information (eg, first job information and/or second job information) of the first user and/or the second user may be included in the second information group.

According to an embodiment of the present invention, other network entities 120, 130, 140, 150, and 160 may be configured by being divided into a first node group and a second node group. For example, the first node group can only share information whose security level is equal to or higher than the threshold value, and the second node group can only share information whose security level is less than the threshold value.

For example, the management server 110 may set a security level for each of the information included in the first information group and the second information group, and among the information, the security level is a first security level. It is set as information, and among the pieces of information, information whose security level is less than a threshold value may be set as second security level information. Here, the security level corresponding to each information is set by the user who inputs the information, or of the control module 210 and/or the management server 110 of the management server 110 according to an embodiment of the present invention. Can be set by the user.

In addition, the management server 110 shares the first security level information to at least one node included in the first node group, and the second security level information to at least one node included in the second node group. I can.

In addition, when the number of stored second security level information among at least one node included in the second node groups exceeds a predetermined threshold, the management server 110 determines that the number of the second security level information is A node exceeding the threshold may be reset to a node of the first node group. This may be an operation performed even if the information has a relatively low security level, since it is necessary to provide security protection if a large number of information about the user is included.

In addition, the management server 110 includes information included in other network entities 120, 130, 140, 150, 160 (eg, job information of a first user and/or a second user (eg, first job information and/or Second job information), marketing analysis report information (and/or information indicating the first matching score to the fourth matching score) and/or information on the number of site accesses (or information change), and sales volume information ( Or, when a signal (or message) requesting access to the sales index change) is received from a hospital terminal and/or a user terminal, is it information stored in a node included in the first node group or included in the second node group. Different algorithms can be performed depending on whether the information is stored in the node.

For example, information contained in other network entities (120, 130, 140, 150, 160) (e.g., job information of the first user and/or second user (e.g., first job information and/or second job) Information), marketing analysis report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site accesses (or information change amount) designated by the second user, and sales volume information (or sales index When a signal (or message) for requesting access of (variation amount), etc.) is received from a hospital terminal and/or a user terminal, the management server 110 determines the type, type, mode, number, and signal of the information indicated by the signal. The type, type, location, and number of nodes in which the information indicated by is stored can be checked, and then different algorithms can be performed according to the identified type, type, mode, and number.

In addition, when the information indicated by the signal is stored in both the node included in the first node group and the node included in the second node group, the processor performs any one of the first node group and the second node group according to a predetermined criterion. By selecting only a node group, the requested information may be obtained from a node included in the selected node group.

In addition, the management server 110 includes the above information (eg, job information of the first user and/or the second user (eg, first job information and/or second job information), marketing analysis report information (and/or first Information indicating the matching score to the fourth matching score) and/or information on the number of site accesses designated by the second user (or change amount of information), sales amount information (or change amount of sales index), etc.) The first time (or the first transmission time) the request message) was sent, the second time (or the second time when each of the other network entities 120, 130, 140, 150, 160) received the request signal (or request message) Information on the first reception time) may be obtained. In addition, the management server 110, a third response signal (or response message) transmitted in response to the request signal (or request message) is transmitted from each of the other network entities (120, 130, 140, 150, 160). To obtain information about a time (or a second transmission time), a fourth time (or a second reception time) when the response signal (or response message) is received by the communication module 220 of the management server 110 I can.

Management server 110, for example, the information indicated by the signal (eg, job information of the first user and / or the second user (eg, first job information and / or second job information), marketing analysis Report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site visits specified by the second user (or change amount of information), sales volume information (or change amount of sales index), etc. When stored in both the node included in the first node group and the node included in the second node group, the first time (or the first transmission time), the second time (or the first reception time), the third time (or Second transmission time), based on at least one of the fourth time (or the second reception time), information (indicated by the signal) from any node among other network entities (120, 130, 140, 150, 160) By selecting/determining whether to acquire or not, i) additionally transmit a request signal to the selected node or ii) receive information (indicated by the signal) from the selected node. Here, the first time, the second time, the third time, and the fourth time may be obtained based on data obtained by a previously transmitted request signal and a response signal. In addition, the management server 110, for example, among other network entities (120, 130, 140, 150, 160), the difference between the first reception time and the first transmission time, and between the second reception time and the second transmission time The request signal may be transmitted by selecting only a node having at least one of the differences between the shortest nodes or a node lower than a predetermined threshold.

Management server 110, for example, the information indicated by the signal (eg, job information of the first user and / or the second user (eg, first job information and / or second job information), marketing analysis Report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site visits specified by the second user (or change amount of information), sales volume information (or change amount of sales index), etc. When stored in both the node included in the first node group and the node included in the second node group, the first time (or the first transmission time), the second time (or the first reception time), the third time (or The second transmission time), the fourth time (or the second reception time) and at least one of the other network entities 120, 130, 140, 150, 160, based on the cost required by each of the other network entities 120, 130, 140, 150, 160) from which node to obtain information (indicated by the signal) may be selected/determined. For example, the management server 110 excludes a node in which the consideration cost is higher than a predetermined threshold, and then the difference between the first reception time and the first transmission time among the remaining plurality of nodes, and the second reception time and the second transmission. The request signal may be transmitted by selecting only a node in which at least one of the differences between times is the shortest or a node lower than a predetermined threshold.

The embodiments of the present invention disclosed in the present specification and drawings are only provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art that other modifications based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments can be operated in combination with each other as needed. For example, in all embodiments of the present invention, parts are combined with each other to provide a system 100, a management server 110, a user terminal 120, a first external server 130, a second user terminal 140, and a third user. It may be implemented by the terminal 150 and/or the second external server 160.

In addition, the system 100, the management server 110, the user terminal 120, the first external server 130, the second user terminal 140, the third user terminal 150, and/or the first according to the present invention. 2 A method of controlling the external server 160 and the like may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium.

As described above, various embodiments of the present invention may be implemented as computer readable code in a computer readable recording medium from a specific viewpoint. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium can also be distributed through networked computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by skilled programmers in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software, for example, whether erasable or rewritable, may be a volatile or nonvolatile storage device such as a storage device such as ROM, or a memory such as, for example, a RAM, memory chip, device or integrated circuit, or For example, it may be optically or magnetically recordable, such as a compact disk (CD), DVD, magnetic disk, or magnetic tape, and stored in a storage medium that can be read by a machine (for example, a computer). In addition, the software may be stored in a hardware module including a cloud server and/or a blockchain server, or may be stored in a software module including a function of the cloud server and/or a blockchain server. The method according to various embodiments of the present invention may be implemented by a computer or a portable terminal including a control unit (eg, control module 210) and a memory, and such a memory is used to provide instructions for implementing the embodiments of the present invention. It will be appreciated that this is an example of a machine-readable storage medium suitable for storing a program or programs to be included.

Accordingly, the present invention includes a program including a code for implementing the apparatus or method described in the claims of the present specification, and a storage medium readable by a machine (such as a computer) storing such a program. Further, such a program may be transferred electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes equivalents thereto.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent ranges of embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following claims.

Claims (1)

In a system that generates marketing-related information by analyzing user information,
An external server that outputs advertisement information and collects a record of the advertisement information to generate big data information;
A user terminal of a user exposed to the advertisement information; And
A management server receiving the big data information from the external server and generating marketing analysis report information based on a record of the advertisement information; Including,
The marketing analysis report information includes information indicating a first matching score, a second matching score, and an integrated score matching the user,
The management server,
Receiving user information including the user's personal information, first job information, second job information, and payment details from the user terminal,
The first job information indicates an upper category for a job, the second job information indicates a lower category for the first job information,
The trend information for the user is determined based on the user information including the user's personal information, first job information, second job information, and payment details, but if the user information satisfies a predetermined criterion, the The trend information for the user includes positive information indicating the aggressiveness of the advertisement, and when the user information does not satisfy a predetermined criterion, the negative information indicating the passiveness of the advertisement is included. Characterized by,
The management server,
Calculate the first matching score for the advertising medium based on Equation 1, calculate the second matching score for the advertisement means based on Equation 2, and calculate the second matching score for the advertisement means based on Equation 3 Calculate an integrated score,
[Equation 1]

[Equation 2]

[Equation 3]

The advertising medium corresponds to at least one of a SNS (social network service), a portal site, and a site supporting an advertising window,
The advertising means corresponds to at least one of a photo, a picture, a video, and a text,
X1 is a value arbitrarily set so that the first matching score has a value in the range of 0 to 100, X2 is a value arbitrarily set so that the second matching score has a value in the range of 0 to 100, and X3 is the integration It is a value that is arbitrarily set so that the score has a value in the range of 0 to 100,
ΔCR1_n represents the change rate [%] of the number of visitors to the designated site designated by the user during the first predetermined time from the first time point in which the n-th advertisement medium is set,
ΔCR2_n represents the change rate [%] of the sales volume at the designated site during the predetermined first time from the first point in time,
ΔCR3_m represents the change rate [%] of the number of visitors to the designated site designated by the user during a second predetermined time from the second time point in which the m-th advertisement means is set,
ΔCR4_m represents the change rate [%] of the sales volume at the designated site during the predetermined second time from the second point in time,
MP_n represents a cost point (Money Point) for the cost paid by the user for the n-th advertisement medium-based advertisement,
M_m represents the cost paid by the user for the m-th advertisement means-based advertisement,
W represents a weight arbitrarily set in relation to the advertising cost,
The matching score is calculated based on trend information for the user, a change rate of the number of visitors to the site designated by the user and a change rate of sales volume at the site monitored for a predetermined period from the time when the advertisement information is displayed. and,
The management server,
When the first matching score is lower than a first threshold, information indicating an advertisement based on a corresponding advertisement medium having the first matching score lower than a first threshold is transmitted to the user terminal,
When the second matching score is lower than a second threshold, information indicating an advertisement based on a corresponding advertisement means having the second matching score lower than a second threshold is transmitted to the user terminal,
When the integrated score is lower than a third threshold, predetermined alarm information is generated and transmitted to the user terminal,
The management server,
Generate report information including the first matching score, the second matching score, and the integrated score,
Generate blockchain data based on the report information,
It characterized in that the block chain data is shared with a block chain node,
A system that generates marketing-related information by analyzing user information.

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