KR101857504B1 - Mentor/mentee incentive providing system for viral marketing service - Google Patents

Abstract

The present invention provides a senior/junior incentive providing system for a viral marketing service which can individually receive incentives through senior/junior formation in which personal marketers register seniors and recruit juniors when the marketer provides a viral marketing service propagating an advertiser landing page to a content recipient. Therefore, the viral marketing service can be activated. Also, the incentives can be provided to each of senior and junior marketers if a profit is made after senior/junior formation registration, and an incentive rate corresponding to viral marketing activity (bruiting) of the marketer is applied, thereby providing more benefits to the marketers. The senior/junior incentive providing system for a viral marketing service comprises: an advertiser terminal (100); a viral marketing service providing server (200); a marketer terminal (300); a recipient terminal (400); and a senior/junior incentive providing part (500).

Description

{MENTOR / MENTEE INCENTIVE PROVIDING SYSTEM FOR VIRAL MARKETING SERVICE}

The present invention relates to a viral marketing service, and more particularly, to a viral marketing service in which a marketer registers a veteran's marketer in order to activate a viral marketing service in which an advertiser landing page is propagated to a content receiver And provides an incentive for each of the younger generation and the younger generation, and a vending marketing incentive providing system for viral marketing service.

Recently, as internet technology has been developed through wired / wireless networks, advertisers and users have been attracted to the advertisement using Internet media rather than the advertisement using voice or image media such as radio or television advertisement.

Such an advertisement using the Internet medium can be provided not only as a user's personal desktop or a notebook, but also as a portable mobile device. In the early days, advertising through the Internet media was merely showing the corresponding advertisement page. Recently, however, systems and programs providing social network service (SNS) have emerged, and viral marketing method This is largely happening.

Such viral marketing is a marketing technique that allows Internet users to voluntarily promote a company or a company's products through a propagation medium such as e-mail, instant messenger or blog. It is called viral marketing because it spreads like a computer virus , Wide range of word-of-mouth marketing, such as rumors are also used.

Specifically, this viral marketing is different from existing advertisement that is unilaterally transmitted to consumers in that it is an advertisement transmitted from mouth to mouth through a consumer without directly promoting the company. In addition, And has a marketing method that naturally brings up a topic on the Internet while conveying the contents of the advertisement through embedding.

Also, since viral marketing is much cheaper than media advertising using film such as conventional television or movie, the frequency of use in the advertisement market is rapidly expanding. For example, such viral marketing may be used on social networks such as Facebook, Twitter, KakaoStory, or the Internet, such as KakaoTalk, It is becoming more active in the Internet community through instant messenger service (IMS).

In addition, some viral marketing advertisements use an incentive approach (reward or compensation method) to compensate the person who informed the product information. Currently, the compensation system for viral marketing provided through the social network service (SNS) There is a problem that it is difficult to allocate the advertisement cost to the users based on the correct compensation standard because it is calculated based on the data such as the number of clicks or the number of visits of the user simply and also there is a problem that the users who are loyal users and abusing users are clearly distinguished There is a problem that users who are loyal to the actual service avoid using the service.

FIG. 1 is a diagram for explaining a viral marketing service process according to the prior art.

As shown in FIG. 1, the viral marketing service according to the related art is performed by checking the advertiser landing page, confirming the content, loudspeaking, and contents diffusion on the web page provided by the service providing server, When 5 seconds have elapsed, it means that it is judged to be a valid click. In other words, in a viral marketing service providing system according to the related art, a service providing server generates an advertisement module through a wired / wireless network and provides the generated advertisement module to a user terminal, and a user performs effective clicking on an advertiser landing page through an advertisement module And distributes the advertisement cost to the users according to the calculated rumor reliability.

According to the viral marketing service providing system described above, the users who participated in the viral marketing receive the advertising expenses based on the objective and accurate basis according to the contribution of the marketing and the influence at the subsequent stage, Therefore, the user who receives the advertisement fee can induce the advertisement to other users actively, and besides the existing search advertisement, it is possible to provide systemized and low cost viral marketing service.

However, in the viral marketing service providing system according to the related art, since the valid click confirmation unit checks the total number of clicks among the activities of only the second users and extracts the number of valid clicks from the total number of clicks, It is impossible to filter out an observer marketer (viewer) that performs an action that lowers the advertisement effect in such a manner that the page is mechanically repeatedly displayed or causes a click with a title irrelevant to the advertising purpose of the advertiser, There is a problem that it can damage legitimate marketers in good distribution.

On the other hand, as a prior art for solving the above-mentioned problems, Korean Patent No. 10-1538278, filed and registered as a patent by the applicant of the present invention, describes an invention entitled " System and method for providing viral marketing service " Korean Registered Patent No. 10-1690167, filed and patented by the applicant of the present invention, discloses a viral marketing service providing system and method for distributing advertisement costs for each marketer by analyzing the behavior of a content receiver, Is disclosed.

In the case of a viral marketing service providing system for distributing advertisement expenses for each marketer by analyzing the behavior of a content receiver according to the conventional technology, a viral marketing service for distributing advertisement costs for each marketer includes a content receiver behavior analyzing unit and a traffic quality index calculating unit It is possible to precisely filter out the observer markers (the observers), thereby minimizing the damage to the legitimate marketers of good at the time of allocating a predetermined advertisement cost, and also to cause the advertiser landing page to act actively using the traffic quality index, It is possible to distribute a portion of the advertising cost paid by the advertiser at a higher rate than those of the other marketers by extracting high quality marketers that rumble content in a manner that helps the advertising purpose of the advertiser.

However, according to the conventional technology, a user participating in viral marketing can receive advertisement expenses based on objective and accurate grounds according to the contribution of marketing and influence at a later stage. However, when the marketer transmits the advertiser landing page But it does not provide a way to activate viral marketing services.

Korean Patent No. 10-1690167 filed on May 4, 2016, entitled " Viral Marketing Service Providing System < RTI ID = 0.0 > and Method of Distributing Advertising Cost < Korean Patent No. 10-1538278 filed on Dec. 19, 2014, entitled "SYSTEM AND METHOD FOR PROVIDING VIRAL MARKETING SERVICE" Korean Patent No. 10-1184761 filed on Feb. 9, 2011, entitled "Electronic Commerce System and Method" Korean Patent Publication No. 2011-46299 (published on May 4, 2011), entitled " System for calculating profit on the Internet through the generation of virtual URL " Korean Patent Publication No. 2001-111754 (published on Dec. 20, 2001), entitled "Internet Marketing Method by Multilateral Revenue Distribution Connection System"

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and an object of the present invention is to provide a method and system for providing a viral marketing service, in which a marketer broadcasts an advertiser landing page to a content receiver, To provide incentives for viral marketing services, which can be provided with incentives.

Another technical problem to be solved by the present invention is to provide an incentive to each of the senior and younger marketers when the profit comes after registering the senior year and to provide the marketers with incentive rates corresponding to the viral marketing activities It is intended to provide a system for providing senior incentives for viral marketing services that can provide many benefits.

According to another aspect of the present invention, there is provided a vending machine incentive providing system for a viral marketing service, the system comprising: providing an advertiser landing page as content; An advertiser terminal; A viral marketing service providing server for providing a viral marketing service through a wired / wireless network for data transmission / reception, providing the advertiser landing page in an i-frame on an established web page, and distributing advertisement expenses paid by the advertiser to a marketer; A first user terminal carried by a marketer participating in viral marketing, comprising: a marketer terminal connected to the viral marketing service providing server to select and propagate an advertiser landing page; A second user terminal carried by a content receiver participating in viral marketing, the receiver terminal including an advertiser landing page that has been propagated through the marketer terminal as content; And a vender marketing service providing server, wherein the marketer other than the marketer using the marketer terminal and the other marketers provide incentives for late-term and late-enrollment registration, and the incentive rate corresponding to the vital marketing activities of the marketer And the incentive providing incentive to provide the elderly incentive, wherein the elderly incentive is an incentive that can be received the next day according to the vicarious marketing profit of the marketer every day when a senior or junior is established among the marketers, In order to increase, a younger marketer registers a senior marketer, and a senior marketer transfers viral marketing know-how to a younger marketer. When a younger marketer makes a profit from the viral marketing service, And in that viral marketing services being given incentives for the return of junior marketers with a higher rate themselves as raising revenue.

Herein, the late-incentive incentive provider provides early-to-late incentives for the next day according to the marketer's own income by establishing a seniority or a junior relationship with the marketers themselves and other marketers. The marketer himself or herself, Only revenue is recognized.

Herein, the incumbent incentive provider applies the senior incentive rate and the younger incentive rate by the markup amount of the marketer, respectively, and the incentive rate may be changed according to the situation.

Here, the late-incentive incentive provider may include a senior registration unit for registering a mobile phone number and an e-mail of one other individual marketer, A plurality of other marketers inputting the mobile phone number and e-mail of the marketer, and recruiting a plurality of other marketers to the next party; A service management unit for managing an incentive rate applied in response to a registration of a marketer and a viral marketing activity; A point management unit for managing points according to the incentive of the marketers to advance; Incentives to provide incentives for marketers to register for the advance and to provide incentives for senior citizens in accordance with incentive rates applied in response to viral marketing activities; And a whistle bulletin board providing unit provided to the former and the latter marketers for the community between the former and latter marketers, respectively.

The end-to-end incentive provider may further include a validity verifying unit for verifying whether the point is valid for managing the profit point of the point management unit.

Here, the late-incentive incentive provider may further include a registration-prioritizing unit for changing or canceling the registered senior registered by the marketer himself / herself with the former marketer to another marketer.

Here, the late-incentive incentive provider may further include a junior list checker provided to the marketer himself / herself to check a list of a plurality of younger marketers recruited by the junior recruiter.

Here, the bulletin board providing unit is a bulletin board managed by a senior citizen of a marketer himself or herself, and can receive viral marketing know-how from a senior marketer or can communicate with a senior marketer; And a bulletin board that communicates with the junior of the marketer. The bulletin board may include a bulletin board to allow the junior marketer to communicate viral marketing know-how or to communicate with the junior marketer.

Here, the point management unit accumulates actual marketers' advance signing audit points and incentive incentives. In order to check the accumulated audit points and the incentive amount, the point management unit stores real-time point details of actual marketers, point details of actual marketers, You can provide details.

Here, the point management unit provides the marketer with the point ranking incentive profit, and the marketer can check the incentive profit of the marketer from the point higher ranking.

Here, when the marketer changes his / her marketer, he / she can refer to the point ranking incentive profit and change it.

According to the present invention, when a vender marketing service in which a marketer propagates an advertiser landing page to a content receiver can be provided incentives by individual marketers registering their seniors and recruiting juniors, incentives can be provided, You can activate it.

According to the present invention, when incentives are given after registering a senior year, incentives are provided to each of the senior and young marketers, and incentive rates corresponding to the vital marketing activities of the marketers themselves are applied to provide more benefits to the marketers .

FIG. 1 is a diagram for explaining a viral marketing service process according to the prior art.
2 is a schematic block diagram of a vending machine incentive providing system for viral marketing service according to an embodiment of the present invention.
FIG. 3 is a configuration diagram illustrating that viral marketing advertisement is performed mainly on a marketer terminal as a first user through the viral marketing service providing server shown in FIG. 2. FIG.
4 is a detailed configuration diagram of a vending machine incentive providing system for viral marketing service according to an embodiment of the present invention.
FIG. 5 is a screen for explaining senior registration and incentives in the senior incentive providing system for viral marketing service according to the embodiment of the present invention.
FIG. 6 is a screen illustrating an example of senior registration in the senior incentive providing system for viral marketing service according to the embodiment of the present invention.
FIG. 7 is a screen for illustrating junior recruitment in the vocational marketing incentive system for viral marketing service according to the embodiment of the present invention.
FIG. 8 is a screen illustrating a junior list confirmation in the vocational marketing incentive system for viral marketing service according to the embodiment of the present invention.
FIGS. 9A and 9B are screens illustrating a senior bulletin board and a younger bulletin board in a videorecretory incentive providing system for viral marketing service according to an embodiment of the present invention, respectively.
FIG. 10 is a screen specifically illustrating a seniority incentive in a senior senior incentive providing system for viral marketing service according to an exemplary embodiment of the present invention.
FIG. 11 is a screen illustrating a marketer class in a vending machine incentive system for viral marketing service according to an embodiment of the present invention.
FIG. 12 is a diagram illustrating incentive rates for late-night incentives in a vending marketing incentive providing system according to an exemplary embodiment of the present invention.
FIGS. 13A to 13C are views illustrating an example of a marketer pre-departure sign-up point and a senior-month incentive award in the vending marketing incentive system for viral marketing service according to an embodiment of the present invention.
FIG. 14 is a screen illustrating a point ranking incentive profit in a vending marketing incentive system for viral marketing service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the term "part" or the like, as described in the specification, means a unit for processing at least one function or operation, and may be implemented by hardware or software or a combination of hardware and software.

First, Korean Patent Registration No. 10-1690167, which is a patent application and registered by the applicant of the present invention, discloses a viral marketing service providing system and method for distributing advertising costs for each marketer by analyzing the behavior of a content receiver, , Which is incorporated herein by reference and forms part of the present invention.

In particular, the service providing server of the viral marketing service providing system for analyzing the behavior of the content receiver according to the prior art and allocating the advertisement expenses to each marketer is a viral marketing service providing server of the videorecord marketing incentive providing system according to the embodiment of the present invention. And the detailed description of the service providing server can be omitted.

[Incentive provision system for viral marketing service]

FIG. 2 is a schematic configuration diagram of a vending machine incentive providing system for viral marketing service according to an embodiment of the present invention. FIG. 3 is a schematic diagram of a viral marketing service providing server shown in FIG. And a marketing advertisement is performed.

2, the vending machine providing system for viral marketing service according to the embodiment of the present invention includes a viral marketing service providing server 200, a marketer terminal 300, a content receiving terminal 400, 400a to 400n, And an incentive provider 500, and is configured to be connected to a wired / wireless network and to transmit or receive various signals or data through wired or wireless communication.

The advertiser terminal 100 provides an advertiser landing page as content.

The viral marketing service providing server 200 provides a viral marketing service through a wired / wireless network for data transmission and reception, and provides the viral marketing service to the advertiser landing page < RTI ID = 0.0 > . Accordingly, the viral marketing service providing server 200 allows the first user, who is a marketer, to spread the rumor of the advertiser landing page (content) requested by the advertiser, The advertiser is informed of the advertiser landing page (content) when the user clicks on the advertiser to read (stay), plays back, views the video, installs the application, leaves a contact A portion of the advertising costs.

In other words, the viral marketing service providing server 200 determines whether or not the user touches or clicks a screen among actions of a content receiver entering the advertiser landing page by rumor of a marketer as a first user, The staying time for staying on the page, and the number of times the advertiser landing page in the child frame is moved to another page are comprehensively analyzed and evaluated, and the advertisement cost is allocated to each marketer.

The marketer terminal 300 accesses the viral marketing service providing server 200 as a first user terminal owned by a marketer participating in viral marketing and selects and transmits an advertiser landing page.

The content receiver terminal 400 is a second user terminal possessed by a content receiver participating in viral marketing, and receives an advertiser landing page transmitted through the marketer terminal 300 as content.

3, one of the user terminals shown in FIG. 2 may be defined as a first user terminal 300, and an advertiser landing page may be provided from the viral marketing service providing server 200 And the like. After that, a rumor is issued and the first URL is issued through the first user authentication and becomes the first rumor spreader.

At this time, the issued virtual URL is propagated to the second user terminals 400a to 400n through the SNS or IMS accessible from the first user terminal 300, and the thus-propagated virtual URL is clicked again to provide the viral marketing service The server 200 may receive the advertisement module from the second user terminals 400a to 400n.

The second user terminals 400a to 400n receiving the virtual URL from the first user terminal 300 may receive the virtual URL from the viral marketing service providing server 200 via the virtual URL, The same advertisement module as the advertisement module is provided. In order to rumor it again, the second user authentication is performed as in the first user, the virtual URL for the second user having the hierarchical structure stored therein is issued, . Thus, if the second users after the first user are again the first rumor spreaders, they can be switched to the position of the first user.

The first user and the second user form a hierarchical structure. The history of the hierarchical structure is stored in the data storage unit in the form of a data schema of the virtual URL, and a record of the former rumor propagators is stored in the virtual URL, And the hierarchical structure can be read and used in the subsequent calculation of the advertisement cost.

The future-end incentive offerer 500 is implemented to operate in conjunction with the viral marketing service providing server 200. Marketers other than the marketer using the marketer terminal 300 provide incentives through enrollment and registration, In the case of a vending marketing incentive system for viral marketing service according to an embodiment of the present invention, a senior marketer and a junior marketer are provided with incentive rates corresponding to the vicarious marketing In addition to viral marketing revenues, additional incentives can be provided and more benefits can be provided.

Specifically, the incentive offerer 500 of the early term incentive providing system according to the embodiment of the present invention is implemented in a viral marketing service system. In the viral marketing service system in which individual marketers operate, marketers establish senior- When a senior marketer transfers marketing know-how to a younger marketer, if a younger marketer increases the advertising revenue by raising marketing performance, the senior marketer receives an incentive corresponding to the profit of the latter marketer. In this case, the rate (%) in which the senior marketer receives the incentive for the revenue of the junior marketer can be gradually increased depending on how much the senior marketer himself / herself is raising the advertising revenue by increasing the marketing performance.

Accordingly, in order to increase the number of excellent marketers in the advertising / marketing service in which the marketers participate and the profit is distributed, the vending marketing incentive system for viral marketing service according to the embodiment of the present invention registers a senior marketer When a senior marketer transfers viral marketing know-how to a younger marketer, if a younger marketer makes profits from the corresponding advertising / marketing service, then the senior marketer can make a profit at the higher rate Will receive an incentive for the profits of.

Meanwhile, FIG. 4 is a specific configuration diagram of a vending machine incentive providing system for viral marketing service according to an embodiment of the present invention.

4, the vending machine incentive providing system for viral marketing service according to the embodiment of the present invention includes an advertiser terminal 100, a viral marketing service providing server 200, a marketer terminal 300, a content receiver terminal 400, And an incentive offerer 500. The incentive provider 500 is connected to a wired / wireless network and is capable of transmitting or receiving various signals or data through wired or wireless communication. At this time, the viral marketing service providing server 200 includes an advertisement module generating unit, an advertisement module providing unit, a user authenticating unit, a virtual URL issuing unit, a content acceptor behavior analyzing unit, a rumor diffusion degree calculating unit and a rumor influence calculating unit, An advertisement payment unit, a data storage unit, and the like, and a detailed description thereof will be omitted.

The viral marketing service providing server 200 determines whether or not the viewer touches or clicks the screen among the behaviors of the content receiver entering the advertiser landing page by the rumor of the marketer as the first user, By analyzing and evaluating the number of times the user moves from the advertiser landing page to the other page in the eye frame, that is, by analyzing the behavior of the content receiver, the advertisement cost is distributed to each marketer. In particular, the advertisement cost estimating unit of the viral marketing service providing server 200 calculates the advertisement cost allocation ratio for each marketer, and the advertisement cost payment unit provides the advertisement cost for each of the marketers according to the advertisement cost allocation ratio calculated by the advertisement cost calculating unit. Accordingly, the advertisement cost estimating unit may extract high quality marketers who ridicule the contents in a manner that actively acts on the advertiser's landing page or helps the advertiser's advertising purpose, and thus, a portion of the advertisement cost paid by the advertiser is higher Can be distributed.

In addition, the advertisement module generated through the advertisement module generating unit of the viral marketing service providing server 200 includes an advertiser landing page and performs a loudspeaker function through a rumor button. Herein, the rumor notification function means viral marketing in word-of-mouth form, and refers to a function that can be used by clicking a separate rumor button in the advertiser landing page or through a separate menu. For example, the rumor is spreading in the form of a word-of-mouth among a user's acquaintances in connection with a social network service (SNS) or an instant messenger service (IMS) You can.

When the advertisement module is clicked by the user, the advertisement module is switched to a rumor page and displayed on the screen of the marketer terminal 300 or the content receiver terminal 400, which is a user terminal, The screen can be switched to include. The rumor function included in the advertisement module can be used through a clickable button or a menu provided in the advertisement module. For example, as shown in FIG. 3, a service of a social network service (SNS) or an instant messenger service (IMS), or may be performed via a virtual URL.

4, the marketer terminal 300 and the content receiver terminal 400 are each a user terminal capable of accessing the viral marketing service providing server 200, and are shown as a wireless terminal or a cellular phone, but the present invention is not limited thereto It can be any kind of computer or mobile device used by the user and any hardware capable of inputting, retrieving and displaying information via wired or wireless communication is possible. The user terminals 300 and 400 are basically installed with software for operating the terminal, and can access the viral marketing service providing server 200 using the user terminal.

Also, since the smartphone is popularized by the user's mobile terminal or mobile phone of the recent user terminal (300, 400), it is preferable that the user terminal for realizing a function described below is a smart phone equipped with an appropriate application or program .

The viral marketing service providing server 200 connects the advertiser server 100 with the marketer terminal 300 and the content receiver terminal 400 which are user terminals, And provides a landing page for the advertisement provided by the advertiser together with the advertisement module to the user terminal.

In this viral marketing service, a marketer as a first user plays a role of spreading advertisement contents through a rumor, and a content receiver, which is a second user receiving the advertisement contents, performs an action desired by the advertiser, Each of the prisoners has the user terminal described above.

3, the first user is a user who first issues a virtual URL from the viral marketing service providing server 200, and if necessary, generates a virtual URL with a short advertisement text The user can be rumored as various social network services (SNS) or instant messenger service (IMS). The other users who have received such rumors from the marketer terminal 300 owned by the first user, the second user, become second users.

Then, when one of the second users clicks on the virtual URL sent by the first user, the virtual URL provides the advertisement module generated through the advertisement module generating unit to the user who clicked the virtual URL through the advertisement module providing unit , The user who clicks the virtual URL sent by the first user performs various actions in the landing page provided by the advertiser among the advertisement modules.

In addition, the first user, who is the first rumor, transmits the virtual URL issued from the viral marketing service providing server 200 to the second users, thereby causing the second users to click. The advertising costs are distributed to the marketers through the advertisement payment department. At this time, the advertisement expenses can be distributed to the marketers through the advertisement cost payment unit. For example, the advertisement cost estimating unit may extract a high quality marketer who ruminates content in a manner that actively acts in the advertiser landing page or helps the advertiser's advertising purpose, so that a part of the advertisement cost paid by the advertiser is higher . ≪ / RTI >

Referring to FIG. 4 again, the late-incentive incentive provider 500 is implemented to operate in conjunction with the viral marketing service providing server 200, and the marketers themselves and other marketers using the marketer terminal 300 register their seniors and follow- And incentives to apply incentive rates corresponding to the viral marketing activities of the marketers themselves. Thus, the senior marketers and the young marketers can receive additional incentives in addition to viral marketing revenues, respectively , You can get more benefits. At this time, the late-incentive incentive offerer 500 provides the incentive for the next day in advance according to the profit of the marketer himself or herself by making a senior or a subsequent relationship with the marketer himself and other marketers. The marketer himself / Only revenue earned from marketing activities can be recognized.

Specifically, the incentive offerer 500 includes a senior registration unit 510, a registered senior change unit 520, a junior recruitment unit 530, a junior list confirmation unit 540, a service management unit 550, a point management unit 560, a validity verifying unit 570, an incentive providing unit 580, and a senior citizen bulletin board providing unit 590.

The senior registration unit 510 of the elder business incentive provider 500 inputs the mobile phone number and e-mail of one other individual marketer and registers with the senior.

The registration change unit 520 may change or cancel the registered senior registered by the marketer himself / herself as the former marketer to another marketer.

The junior recruiting unit 530 recruits a plurality of other marketers by inputting the mobile phone number and e-mail of the marketer.

The junior list confirmation unit 540 is provided to the marketer himself or herself to check a list of a plurality of younger marketers recruited by the junior recruiter 530. [

The service management unit 550 manages the incentive rates applied in correspondence with the mark-ups registration and viral marketing (rumor signing) activities of the marketers.

The point management unit 560 manages points according to the incentives of the marketers to advance to the next term.

The validation unit 570 verifies whether or not the point is valid for managing the profit point of the point management unit 560.

The incentive offer 580 provides an incentive for senior citizens according to marketers' registration of becoming a senior citizen, and provides a senior incentive according to incentive rates applied in response to viral marketing activities.

The elderbie bulletin board providing unit 590 is provided to the former marketer and the latter marketer for the community between the former marketer and the latter marketer, respectively.

According to the embodiment of the present invention, in the case of the vending marketing incentive providing system, the incentive is provided in cooperation with the viral marketing service system, and the marketer himself / herself can receive incentives up to 10% have. Here, incentives for late-term incentives are the incentives that can be earned the next day according to the marketer's own income (senior or junior) if they become senior or junior among the marketers. In this case, the incentive for junior highschool is not paid only after having made a senior citizen but all of the junior high and low junior high school must be paid, and the marketer can only receive the profit from the marketer's pure activity except the incentive income.

Specifically, as a method for a marketer to recruit a younger marketer and to receive an incentive, a younger marketer who registers the marketer as a senior can earn incentives the next day if the marketer earns points that can be withdrawn more than a certain amount per day. At this time, if there are several markers of the next generation, each point is calculated and the sum incentive is provided. At this time, incentives can be earned from 0.1% to 10% of withdrawable points depending on the person's profit. Therefore, the higher the revenue of the marketer, the higher the incentive rate.

For example, in order to receive such incentives, the marketer must have earned more than 10,000 won (100,000 won or more) and more than 30,000 won (30,000 won) . These incentives are paid out in the morning of the next day, and can be confirmed in the point management menu of the early term incentive providing system according to the embodiment of the present invention. At this time, the "points of withdrawable points due to the lecture activity for the last 30 days" Here, the withdrawable point means the point whose validity has been verified.

In addition, as a method for a marketer to register one other individual marketer as an elderly person and to receive an incentive, he / she registers an elder and provides incentives the next day if he / she earns 1,000 points or more. At this time, the incentive is provided according to the criteria of the section of the markable points accumulated by the marketer himself.

These incentives are paid out in the morning on the next day, and can be confirmed in the point management menu of the early term incentive providing system according to the embodiment of the present invention. Here, the withdrawable points means the points whose validity has been verified.

FIG. 5 is a screen for explaining senior registration and incentives in a vending marketing incentive system for viral marketing service according to an exemplary embodiment of the present invention. Is a screen showing a senior registration.

As shown in FIG. 5, in the case of the vending marketing incentive system for viral marketing service according to the embodiment of the present invention, a marketer registers one personal marketer as a senior, for example, You can get an incentive. At this time, the marketer himself / herself becomes a younger marketer associated with one registered senior marketer.

6, after the mobile phone number or e-mail of the former marketer is input, the confirmation button is clicked. At this time, after the marketer information exposed is clicked, the registration button is clicked, Is completed. For example, if a first profit occurs after registering for the first time, the marketer and the senior marketer can each receive a predetermined amount, for example, a point of 100 won.

In addition, the registered senior can be changed by the lead-to-redeeming service manager. Specifically, if the senior marketer is not engaged in marketer activity for a predetermined period of time, for example, for 30 days, The service manager can change or cancel the senior marketer at the request of the latter marketer. However, in case of cancellation of seniority, seniority and middle class grades can not be registered for 7 days and senior grades (high, high or hero grades) can not register for 30 days. In addition, if a registered marketer who has registered or changed has accumulated, for example, 7 days worth of withdrawable points of 10,000 won or more, he / she can not change or cancel his / her marketer for 30 days.

FIG. 7 is a screen for illustrating junior recruitment in the vending marketing incentive system for viral marketing service according to an embodiment of the present invention. It is a screen to illustrate confirmation.

As shown in FIG. 7, in the case of the vending marketing incentive system for viral marketing service according to the embodiment of the present invention, the marketer can recruit a plurality of other marketers to register him / herself as a senior marketer. That is, a plurality of other marketers can enter the mobile phone number and e-mail of the marketer and recruit other marketers to the next generation.

Specifically, if the marketer owns viral marketing activities and earns a lot of profit from his / her active activities, the incentives received by the marketer himself / herself increase. Therefore, it is advantageous for the former marketer, who is the marketer himself, to inform the viral marketing service and to be registered as a senior marketer to many later marketers. At this time, there is no limit to the registration of the latter marketer. In addition, when a younger marketer makes the first profit, the marketer himself or a younger marketer can receive a point of 100 won each. In addition, a recommendation for the viral marketing service is provided along with the information of the registered marketer himself, .

In the case of the vending marketing incentive system for viral marketing service according to the embodiment of the present invention, more incentive can be obtained as the viral marketing activities of the former marketer and the latter marketers are active together. However, only marketers who have earned a predetermined amount, for example, 10,000 won or more, in viral marketing (rumors) in the last 30 days can receive the incentives provided by the incentive providing system according to the embodiment of the present invention.

The vending marketing incentive providing system for viral marketing service according to the embodiment of the present invention can grasp a list of the late-stage marketers who have registered themselves as a senior at a glance. For example, as shown in FIG. 6, when a user clicks on "my junior list" at the lower end of his / her junior year, he / she can grasp the list of future marketers.

9A and 9B are screens illustrating a senior bulletin board and a junior bulletin board in a videorecretor incentive providing system for a viral marketing service according to an embodiment of the present invention

The vending marketing incentive providing system according to the embodiment of the present invention can provide a space for sharing information for vigorous viral marketing activities between a senior marketer and a young marketer as a senior citizen community space.

For example, as shown in FIG. 9A, the senior bulletin board 590b is a bulletin board managed by a senior person of the marketer, and can receive viral marketing know-how from a senior marketer or can communicate with a senior marketer, (590b) is a bulletin board that communicates with a junior of a marketer himself or herself, and can transmit viral marketing know-how to a junior marketer or can communicate with a junior marketer.

FIG. 10 is a view illustrating a detailed example of a senior incentive in a vending marketing incentive system for viral marketing service according to an exemplary embodiment of the present invention, and FIG. 11 is a flowchart illustrating a vending marketing incentive providing system for a vivid marketing service according to an exemplary embodiment of the present invention. It is a screen that shows the marketer class.

As shown in FIG. 10, when a senior vice versa and a junior videor are provided, incentives can be provided to each other according to the profit of the marketer himself or herself, The more revenue you earn, the more incentive you get for the revenue of your next generation marketers. In addition, younger marketers can earn incentives steadily if they earn more than KRW 1,000 a day.

If the viral marketing service (VM), which is the marketer himself, is informed, and the seniority relationship with other marketers is established, the seniors and juniors can receive additional incentives every day according to the income of the junior. In addition, if a junior receives the first profit, he / she can receive a certain amount of money and experience various benefits. As shown in FIG. 11, in correspondence with the results of the viral marketing activity of the marketer, it is divided into the beginner, middle, high, high and hero grades. In correspondence with the performance of the marketer himself, > The highest number -> the hero level, while increasing the benefits. For example, KoSu offers various benefits such as providing special contents.

FIG. 12 is a diagram illustrating incentive rates for late-night incentives in a vending marketing incentive providing system according to an exemplary embodiment of the present invention.

12, the senior incentive providing system for viral marketing service according to the embodiment of the present invention can apply the senior incentive rate and the younger incentive rate by the markable point amount of the marketer, respectively, Rates can vary depending on the situation.

Specifically, the calculation of the senior incentives and the junior incentives on the basis of the present rate is as follows.

First, when the marketer is a senior marketer, you can get an incentive based on the predetermined amount rate if you earn more than 10,000 won points over the last 30 days. For example, if the marketer earns 5 million won, the rate of 3.0% is applied. If the income of the late marketer A is 100,000 won, the incentive is 100,000 x 0.03 = 3,000 won, 6,000,000 won will receive an incentive of 6,000,000 x 0.03 = 180,000 won, so the marketer's incentive today is 183,000 won.

In addition, if the marketer is a younger marketer and the marketer who earns more than KRW 1,000 won every day, he / she can get an incentive of 0.1% up to KRW 6 million regardless of the active status. For example, if a marketer is a younger marketer and earns $ 1,000 a day, he / she can receive an incentive of 1,000 x 0.001 = 1, or if he / she is a younger marketer and earns $ 5.23 a day, You can get an incentive of 5,230,000 x 0.001 = $ 5,230.

 In addition, if the marketer himself or herself is a senior marketer or someone who is a junior marketer and earns a profit of 2,000,000 won, the 1.5% rate is applied as a senior incentive to the marketer himself or herself, In case 500,000 won is 500,000 x 0.015 = 7,500 won incentive, and in case of the latter marketer B's profit is 800,000, 800,000 won x 0.015 = 12,000 won incentive can be obtained. In addition, if the marketer's income is 2,000,000, the incentive of 2,000,000 won x 0.001 = 2,000 won can be obtained. In the end, the marketer's incentive today is 21,500 won, and in addition to the marketer's income of 2,000,000 won, an additional 21,500 won incentive is provided.

13A to 13C are views illustrating an example of marketers' advance signing audit points and senior incentive accumulation in a vending marketing incentive system for viral marketing service according to an embodiment of the present invention.

FIG. 13A illustrates real-time point details of an actual marketer, FIG. 13B illustrates real-time point details of actual marketers, FIG. 13B illustrates real-time point details of actual marketers, The points of each marketer's contents are illustrated. At this time, accumulated audit points and incentive amounts can be confirmed. Also, FIG. 13C illustrates the point history of an actual marketer.

FIG. 14 is a screen illustrating a point ranking incentive profit in a vending marketing incentive system for viral marketing service according to an embodiment of the present invention.

In the case of the vending marketing incentive providing system for viral marketing service according to the embodiment of the present invention, as shown in FIG. 14, the point ranking incentive profit can be provided to the marketers. Accordingly, the marketer can confirm the incentive profit of the marketer from the point higher ranking. For example, if a later marketer changes his / her marketer, he / she may refer to the point ranking incentive profit to change it.

As a result, according to the embodiment of the present invention, when a marketer provides a viral marketing service in which an advertiser landing page is transmitted to a content receiver, individual marketers register their seniors and provide incentives In addition, it provides an incentive to each of the senior and younger marketers when the revenue comes after registering the seniority, and the incentive rate corresponding to the marketer's own viral marketing This can provide more benefits for marketers.

Meanwhile, the vending machine incentive providing system for viral marketing service according to the embodiment of the present invention may be implemented as a computer-readable program command and stored in a computer-readable recording medium, Includes any type of recording device in which data that can be read by a computer system is stored. The program instructions recorded on or stored in the recording medium may be those specially designed and configured for the present invention or may be those known to those skilled in the software field. Also, the computer-readable recording medium may be distributed over a networked computer system so that computer readable code in a distributed manner may be stored and executed. Examples of the program instructions include machine code As well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Advertiser terminal
200: viral marketing service providing server
300: a marketer terminal (first user terminal)
400, 400a to 400n: a content receiver terminal (second user terminal)
500: incentives for seniors
510: Senior Registration
520: Registration change department
530: Senior Admission Section
540: Junior list confirmation part
550:
560: Point management section
570: validation unit
580: Incentive Offering
590: My sister and I
590a: Senior bulletin board
590b: Junior board

Claims (10)

A Viral Marketing Service (Viral Marketing Service) for distributing advertising costs for each marketer,
An advertiser terminal (100) which provides an advertiser landing page as content.
Providing a viral marketing service through a wired / wireless network for data transmission / reception, providing the advertiser landing page in an IFRAME on an established web page, and providing a viral marketing service for distributing advertising expenses paid by advertisers to marketers A server 200;
A first user terminal carried by a marketer participating in viral marketing, a marketer terminal (300) connected to the viral marketing service providing server (200) to select and propagate an advertiser landing page;
A receiver terminal (400) for receiving, as contents, an advertiser landing page transmitted through the marketer terminal (300) as a second user terminal carried by a content receiver participating in viral marketing; And
The marketer terminal 300 is implemented to operate in cooperation with the viral marketing service providing server 200. Marketers other than the marketer and the marketers who provide the vender marketing service provide the incentives through senior and subscribing registration, The incentive providing unit 500 provides the incentive incentive to which the incentive rate corresponding to the incentive rate is applied,
The incentive for future elderly incentive 500 is an incentive to receive the next day according to the viral marketing profit of the marketer himself or herself (senior or junior) if the seniority or junior is established among the marketers. In order to increase the number of excellent marketers, Of the viral marketing service, the former marketer registers the viral marketing know-how to the latter marketer, and if the latter marketer makes a profit from the viral marketing service, At the rate, you will receive an incentive for the revenue of your next-
The elderly incentives provider 500 includes a senior registering unit 510 for registering a mobile phone number and e-mail of one other individual marketer as a marketer and registering as a senior; A junior recruitment unit 530 for recruiting a plurality of other marketers into the junior by inputting the mobile phone number and e-mail of the marketer himself / herself; A service management unit 550 for managing an incentive rate applied in response to a mark-up registration and viral marketing (rumor signing) activity; A point management unit 560 for managing points according to incentives of marketers; An incentive offering 580 that provides incentives for senior citizens according to the registration of the marketers' termination, and provides incentives for senior citizens in accordance with incentive rates applied in response to viral marketing activities; And a whites and aft bulletin board providing unit (590) provided to the former and the latter marketers for communities between the former and the latter marketers, respectively. The method according to claim 1,
The incentive offerer 500 provides a next-day incentive for the next day in accordance with a marketer's own income by making a senior or a subsequent affiliation with the marketer and other marketers. The marketer himself / herself provides a pure viral marketing activity Of the total revenue of the viral marketing service. The method according to claim 1,
The incentive offerer 500 applies the senior incentive rate and the younger incentive rate according to the amount of points that the marketer can withdraw, and the incentive rate can be changed according to the situation. system. delete The method according to claim 1,
Further comprising a validity verifying unit (570) for verifying whether the point is valid for managing profit points of the point management unit (560). The method according to claim 1,
Further comprising a registration advance unit (520) for changing or canceling the registered senior registered by the marketer himself / herself as the former marketer to another marketer. The method according to claim 1,
And a junior list confirmation unit (540) provided to the marketer himself or herself to check a list of a plurality of younger marketers recruited by the junior recruiting unit (530). [Claim 5] The method according to claim 1,
A bulletin board (590b), which is a bulletin board managed by the senior manager of the marketer, who can receive viral marketing know-how from the senior marketer or can communicate with the senior marketer; And
A bulletin board incentive provision system for viral marketing service that includes a bulletin board (590b) for communicating with a junior of a marketer, a venerable bulletin board capable of transmitting viral marketing know-how to a junior marketer or a conversation with a junior marketer. The method according to claim 1,
The point management unit 560 accumulates real-time marketer short-cut auditing points and late-incentive incentives. The real-time point history of actual marketers, the point details of actual marketers, and the actual markers of the actual marketers Point incentive providing system for a viral marketing service. 10. The method of claim 9,
The point management unit 560 provides the marketer with the point ranking incentive profit, and the marketer can check the incentive profit of the marketer from the point higher ranking. If the marketer himself changes the marketer, he / she refers to the point ranking incentive profit Wherein the vending machine is provided with an incentive providing system for viral marketing service.

Images