KR102193737B1 - System for displaying personalized advertisements based on social networks - Google Patents

Abstract

The present invention discloses a system for displaying a user-customized advertisement based on a social network. The system may comprise: a user terminal connected to an advertisement medium server to receive a target advertisement; and an advertisement registration server providing the target advertisement to the user terminal through the advertisement medium server in response to an advertisement request message received from the advertisement medium server. The advertisement registration server may collect social data on a plurality of user terminals from a social network server, and determine a target advertisement candidate group including the target advertisement among a plurality of pre-registered advertisements based on the collected social data to transmit the target advertisement candidate group to the advertisement medium server. Accordingly, the system may provide a user-customized advertisement to a user through a plurality of advertisement mediums.

Description

System for displaying customized advertisements based on social networks {SYSTEM FOR DISPLAYING PERSONALIZED ADVERTISEMENTS BASED ON SOCIAL NETWORKS}

The present invention relates to a marketing-related technology for displaying advertisements, and more particularly, to a system for displaying customized advertisements based on social networks.

The traditional form of advertisement that we can most easily encounter is the CF video displayed between programs on TV. TV was used as a representative connecting medium for displaying advertisements because it provided various contents such as dramas, news, and entertainment, and had high penetration and reliability.

On the other hand, in recent years, as information and communication technology is widely spread, social marketing using a social network service (SNS) is actively used. Social network services are important data for understanding product or company preferences and analyzing trends because personalized opinions are disclosed and shared to the outside at a very fast rate.

Since social marketing can maximize viral marketing and brand promotion effects based on the above-described data collected through social network services, research to use it as a marketing tool is actively being conducted.

The most common social marketing technique is to collect user information through a specific social network service and provide the collected user information through the social network service. However, this method is aimed at a social network service in which the collection of user information and advertisement display are the same, and thus, it is only obtaining a very limited marketing effect.

Accordingly, there is a need for a new way to display personalized advertisements independently from collection of user information through multiple advertisement media.

An object of the present invention for solving the above problems is to provide a system for displaying customized advertisements based on a social network.

Another object of the present invention for solving the above problems is to provide an advertisement registration server for displaying user-customized advertisements based on a social network.

Another object of the present invention for solving the above problems is to provide a user terminal for displaying a user-customized advertisement based on a social network.

An aspect of the present invention for achieving the above object is to provide a system for displaying user-customized advertisements based on a social network.

The system for displaying user-customized advertisements based on the social network includes: a user terminal connected to an advertisement medium server to receive a target advertisement; And an advertisement registration server that provides the target advertisement to the user terminal through the advertisement medium server in response to an advertisement request message received from the advertisement medium server.

The advertisement registration server collects social data on a plurality of user terminals from a social network server, and determines a target advertisement candidate group including the target advertisement among a plurality of pre-registered advertisements based on the collected social data. It can be transmitted to the advertisement media server.

The social data may include at least one of a page and a location of an advertisement with a user reaction and content information displayed along with the advertisement with a user reaction.

The advertisement registration server may receive non-identifying user information from the user terminal and determine the target advertisement candidate group based on the non-identifying user information and the social data.

The advertisement registration server may include an advertisement registration unit for registering a plurality of advertisements and storing registration information for each of the registered advertisements; An advertisement medium identification unit for generating advertisement medium information by identifying an advertisement medium of the advertisement medium server that has transmitted the advertisement request message; A social network analysis unit that determines an initial advertisement candidate group among the registered advertisements based on the social data and the advertisement medium information; And a user-customized advertisement determination unit that determines the target advertisement candidate group by extracting advertisements corresponding to the non-identifying user information from the initial advertisement candidate group.

The advertisement medium information may include at least one of a type of the advertisement medium, a page on which the target advertisement is to be displayed in the advertisement medium, a location of the target advertisement within the page, and content information to be displayed together with the target advertisement. have.

The registration information may include at least one keyword corresponding to the type of page on which each of the registered advertisements can be displayed, a location within the page, the age, gender, region of the main consumer, and an advertisement target or purpose. have.

The social network analyzer may first filter the registered advertisements based on the advertisement medium information, and secondly filter the first filtered advertisements based on the social data to determine the initial advertisement candidate group.

The social network analysis unit compares content information displayed together with the advertisement with the user reaction and content information to be displayed together with the target advertisement, and determines at least one advertisement displayed with similar content information as a result of the comparison and having a user response. And, the determined at least one advertisement and at least one or more similar advertisements among advertisement targets and purposes may be extracted from among the first filtered advertisements.

The user terminal may receive the target advertisement candidate group from the advertisement registration server through the advertisement medium server, and determine the target advertisement from the target advertisement candidate group based on a social activity log.

The user terminal includes: an SNS account management unit that stores at least one of an account ID and a password for accessing the social network server, and accesses the social network server; A social activity log management unit for generating and storing the social activity log corresponding to various social activities performed through the social network server; A user information de-identification unit for de-identifying user information of the user terminal and storing the un-identified user information; And a target advertisement determination unit that determines the target advertisement among advertisements included in the target advertisement candidate group.

An embodiment of the present invention is a system supporting a marketing information providing platform, comprising: a first external server configured to generate first big data information by outputting first advertisement information and collecting a record of the first advertisement information; A second external server for outputting second advertisement information; A first user terminal of a first user exposed to the first advertisement information and the second advertisement information; A management server for receiving the first big data information from the first external server; And a second user terminal receiving marketing analysis report information generated by the management server based on the record of the first advertisement information from the management server, and displaying the marketing analysis report information. .

The first advertisement information and the second advertisement information are for a second user of the second user terminal, and the marketing analysis report information may include information indicating a score matched with the second user.

Each of the first external server and the second external server may operate at least one of an SNS (social network service), a portal site, and a site supporting an advertisement window.

The second external server generates second big data information by collecting records of the second advertisement information, and the second user terminal is a second user of the second user from the second user of the second user terminal. Information can be obtained.

The management server receives the second big data information from the second external server, receives the second user information from the second user terminal, the second user information, the first big data information, and The marketing analysis report information may be generated based on the second big data information.

The management server may generate the second advertisement information based on the first big data information, transmit the second advertisement information to the second external server, and control the display to be displayed through the first user terminal. .

In addition, an embodiment of the present invention provides a system supporting a platform for providing marketing information, comprising: a first external server; A second external server; A user terminal of a customer using the marketing information providing platform; And receiving first user information from a first external server, extracting trend information from the first user information, generating advertisement information based on the trend information, and transmitting the advertisement information to the user terminal and the second external server. A system including a management server that delivers to at least one of the servers is proposed.

Each of the first external server and the second external server may operate at least one of an SNS (social network service), a portal site, and a site supporting an advertisement window.

The management server receives second user information of the customer through the user terminal, receives first big data information from the first external server, receives second big data information from the second external server, and , Marketing analysis report information may be generated based on at least one of the second user information, the first big data information, and the second big data information.

The marketing analysis report information may include information indicating a score matching the customer.

The management server may deliver the marketing analysis report information to the user terminal.

In the case of using the system for displaying user-customized advertisements based on the social network according to the present invention as described above, it is possible to provide user-tailored advertisements through vast advertising media using social data obtained through social network services.

In addition, since the user terminal does not provide information of a personalized area to the outside, there is an advantage in that user information can be protected.

In addition, since the user terminal determines the target advertisement based on the reference level and the degree of spread, the most user-optimized advertisement can be provided to the user terminal.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those of ordinary skill in the art from the following description. will be.

Other aspects, features and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description, which is handled in conjunction with the accompanying drawings.
1 is a schematic diagram illustrating a system for displaying user-customized advertisements based on a social network according to an exemplary embodiment.
2 is a block diagram showing the configuration of an advertisement registration server according to FIG. 1.
3 is a conceptual diagram illustrating a process of determining an initial advertisement candidate group by a social network analysis unit according to FIG. 2.
4 is a block diagram showing the configuration of a user terminal according to FIG. 1.
5 is a representative flowchart illustrating a process of determining a target advertisement by a target advertisement determination unit according to FIG. 4.
6 is a block diagram illustrating an exemplary hardware configuration of the advertisement registration server according to FIG. 1.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features, and structures.

In the present invention, various modifications may be made and various embodiments may be provided, and specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it is to be understood to include all changes, equivalents, and substitutes included in the spirit and scope of the present invention. In describing each drawing, similar reference numerals have been used for similar elements.

Terms such as first, second, A, and B may be used to describe various elements, but the elements should not be limited by the terms. These terms are used only for the purpose of distinguishing one component from another component. For example, without departing from the scope of the present invention, a first element may be referred to as a second element, and similarly, a second element may be referred to as a first element. The term and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being "connected" or "connected" to another component, it is understood that it may be directly connected or connected to the other component, but other components may exist in the middle. Should be. On the other hand, when a component is referred to as being "directly connected" or "directly connected" to another component, it should be understood that there is no other component in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In the present application, terms such as "comprise" or "have" are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, but one or more other features. It is to be understood that the presence or addition of elements or numbers, steps, actions, components, parts, or combinations thereof, does not preclude in advance.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms as defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in this application. Does not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

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1 is a schematic diagram illustrating a system for displaying user-customized advertisements based on a social network according to an exemplary embodiment.

Referring to FIG. 1, a system for displaying user-customized advertisements based on a social network includes a user terminal 300, an advertisement medium server 200, an advertisement registration server 100, and a social network server 210. I can.

The advertisement registration server 100 may be an operation server running a service providing advertisements through the advertisement media server 200. For example, the advertisement registration server 100 receives a request for registration of advertisement data from several advertisers, registers the requested advertisement data, and sends the registered advertisement data to the user terminal 300 through the advertisement media server 200. Can provide.

The advertisement media server 200 may refer to a server that is connected to the user terminal 300 through wired or wireless communication and provides a target advertisement candidate group to the user terminal 300 to directly display advertisements. For example, the advertisement media server 200 is a social network that provides not only portal site servers including Naver, Google, and Daum, but also a social network service (SNS). Various types of media capable of providing advertisements, such as the server 210, an external server operating a site providing a blog, and an operating server of a media company, may be included.

The social network server 210 may mean an operating server of a person providing a social network service (SNS) such as Facebook, Kakao Story, Instagram, Twitter, etc. have.

The user terminal 300 may refer to a terminal of a user connected to the social network server 210 to perform social activities or to access the advertisement medium server 200 to display an advertisement. For example, the user terminal 300 is a communication capable desktop computer, a laptop computer, a notebook (notebook), a smart phone (smart phone), a tablet PC (tablet PC), a mobile phone (mobile phone). phone), smart watch, smart glass, e-book reader, portable multimedia player (PMP), portable game console, navigation device, digital camera, digital multimedia broadcasting (DMB) ) Player, digital audio recorder, digital audio player, digital video recorder, digital video player, PDA (Personal Digital Assistant), and the like.

The advertisement registration server 100 may be an operation server that runs and/or operates a service that provides advertisements through the advertisement media server 200. For example, the advertisement registration server 100 receives a request for registration of advertisement data from several advertisers, registers the requested advertisement data, and sends the registered advertisement data to the user terminal 300 through the advertisement media server 200. Can provide.

The user terminal 300 accesses the social network server 210 to perform various social activities, and may store a social activity log, which is log info according to the social activity. The social network server 210 may display various types of advertisements to the plurality of user terminals 300 together with various contents, and may generate social data for the displayed advertisement. For example, social data may include the account ID of the user who responded to the displayed advertisement, the non-identifying user information corresponding to the account ID, the page and location of the advertisement with the user's reaction, and the content information displayed with the advertisement with the user's reaction. It may include. The user's response may include access to a URL (Uniform Resource Locator) associated with the displayed advertisement, a residence time of the accessed URL, and the like. The advertisement registration server 100 may receive and store the social data from the social network server 210.

Based on the above-described contents, a system for displaying user-customized advertisements based on a social network may operate as follows.

First, when the user terminal 300 accesses the advertisement media server 200, the advertisement media server 200 includes a unique identification symbol (eg, MAC address, IP address, etc.) of the connected user terminal 300. A message requesting advertisement data may be transmitted to the advertisement registration server 100.

The advertisement registration server 100 requests non-identifying user information from the user terminal 300 corresponding to the unique identification symbol of the user terminal 300 provided from the advertisement media server 200, and non-identifying user information from the user terminal 300. User information can be received. Here, the non-identifying user information is information that cannot identify a user only with the corresponding information, and may include the user's age, gender, and region. In more detail, the non-identifying user information may be data that has been previously registered or stored in the user terminal 300 or subjected to de-identification processing of the user's age, gender, region, etc., which are previously registered or stored in the user terminal 300 or checked through a social activity log. For example, the last digit in age is de-identified, or local dongs or lakes are de-identified, and the province to which the user belongs (eg, Gyeonggi-do, Gangwon-do, Jeju-do, Chungcheong-do, Gyeongsang-do, etc.) or city (eg. ; De-identification (e.g., blind) can be processed to include only Seoul City, Incheon City, Busan City, Gangneung City, etc.

The advertisement registration server 100 determines a target advertisement candidate group corresponding to the user terminal 300 based on the non-identifying user information and social data previously collected from the social network server 210, and selects the determined target advertisement candidate group as an advertisement medium. It can be transmitted to the server 200. Here, the target advertisement candidate group may be a set of advertisements suitable for a user's tendency and social activity of the user terminal 300 among a plurality of advertisements registered in the advertisement registration server 100. The advertisement media server 200 may provide a target advertisement candidate group to the user terminal 300.

On the other hand, when the user terminal 300 receives the target advertisement candidate group from the advertisement media server 200, the user terminal 300 determines a target advertisement to be displayed among advertisements included in the target advertisement candidate group based on the previously stored social activity log, and A message requesting an advertisement may be transmitted to the advertisement medium server 200. The social activity log is a time when the social network server 210 is accessed, content uploaded or shared, viewed or downloaded (for example, text or image of a post), exposure (or stay) time by content, social conversation content, It may include purchase details.

The advertisement medium server 200 extracts the target advertisement indicated by the advertisement request message from the target advertisement candidate group, and transmits the extracted target advertisement to the user terminal 300, thereby displaying the target advertisement to the user. can do.

As described above, the system for displaying customized advertisements based on a social network according to an embodiment determines a target advertisement candidate group based on social data collected through at least one social network server 210, and A target advertisement may be provided to the user terminal 300 through the advertisement media server 200 of the form. Therefore, it is possible to display user-customized advertisements on various types of advertisement media, rather than displaying advertisements limited to social network services that have collected social data.

In addition, in the system for displaying user-customized advertisements based on a social network according to an embodiment, the advertisement media server 200 does not directly provide the target advertisement to the user terminal 300 as in the usual case, but an advertisement media server Since 200 provides the target advertisement candidate group to the user terminal 300, and the user terminal 300 determines the target advertisement from the target advertisement candidate group, the social activity log belonging to the individual's private area does not need to be exposed to the outside. In addition, it is possible to determine the optimal target information by using information belonging to such an individual's private area, thereby enabling better customized advertisement.

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2 is a block diagram showing the configuration of an advertisement registration server according to FIG. 1. 3 is a conceptual diagram illustrating a process of determining an initial advertisement candidate group by a social network analysis unit according to FIG. 2.

Referring to FIG. 2, the advertisement registration server 100 includes an advertisement registration unit 101, a social network analysis unit 102, an advertisement request reception unit 103, an advertisement medium identification unit 104, and a user-customized advertisement determination unit 105. It may include.

The advertisement registration unit 101 may register various advertisements directly input by an administrator or provided from another advertiser server, and store the registered advertisements. The advertisement registration unit 101, as registration information of each of the registered advertisements, is the type of page on which the advertisement can be displayed, the location within the page, the age, gender, region, and advertisement target of the main consumer targeting in the registered advertisement. Or at least one keyword corresponding to the purpose of advertisement may be stored.

The advertisement request receiving unit 103 may receive an advertisement request message from the advertisement medium server 200 through a wired or wireless network.

After receiving the advertisement request message from the advertisement medium server 200, the advertisement medium identification unit 104 may generate advertisement medium information by identifying the advertisement medium transmitting the advertisement request message. For example, the advertisement medium identification unit 104, the type of advertisement medium (press, wholesale and retail, portal, social network service, etc.), a page on which a target advertisement will be displayed in the advertisement medium (headline page, category page, detail page, etc.) ), the location of the target advertisement in the page (top right, center, bottom left, etc.), content information to be displayed together with the target advertisement, etc., and the advertisement medium information may be generated.

The social network analysis unit 102 may determine an initial advertisement candidate group among a plurality of advertisements registered in the advertisement registration unit 101 based on social data and advertisement medium information collected from the external social network server 210.

Referring to FIG. 3, the social network analysis unit 102 may first filter advertisements GA registered in the advertisement registration unit 101 based on a page and a location included in the advertisement medium information. For example, the social network analysis unit 101 checks the registration information of the advertisements GA registered in the advertisement registration unit 101, among the registered advertisements GA, and the page included in the checked registration information The first filtering may be performed by extracting advertisements corresponding to the location and the page included in the advertisement medium information.

Next, the social network analysis unit 101 may determine an initial advertisement candidate group GC by secondary filtering the first filtered advertisements GB based on social data. For example, as described in FIG. 1, social data may include content information displayed along with an advertisement in response to a user. Accordingly, the social network analysis unit 101 may provide'content information' displayed along with an advertisement with a user's reaction confirmed through social data, and'content information' to be displayed together with a target advertisement confirmed through the advertisement medium information. By comparing with each other, at least one advertisement displayed with similar content information and a response from the user is determined, and advertisements having a similar one among the determined at least one advertisement, advertisement target, and advertisement purpose are first filtered advertisements (GB) By extracting from, the initial advertisement candidate group (GC) can be determined.

For example, when the content of the content to be displayed together with the target advertisement in the advertisement media information is information related to infants, the social network analysis unit 101 may respond to the user's reaction when content similar to the information related to infants is displayed through social data. At least one advertisement may be determined, and advertisements having the same or similar advertisements as the advertisement targets and advertisement purposes may be extracted from the first filtered advertisements to determine an initial advertisement candidate group (GC).

Referring back to FIG. 2, the user-customized advertisement determination unit 105 may determine a target advertisement candidate group by extracting advertisements corresponding to non-identifying user information from the initial advertisement candidate group. For example, the user-customized advertisement determination unit 105 may generate an advertisement corresponding to at least one of age, gender, and region in which at least one of age, gender, and region included in the registration information is included in the non-identifying user information. By extracting from, the target advertisement candidate group can be determined.

The user-customized advertisement determination unit 105 may transmit the determined target advertisement candidate group to the advertisement medium server 200.

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4 is a block diagram showing the configuration of a user terminal according to FIG. 1, and FIG. 5 is a representative flowchart showing a process in which the target advertisement determination unit according to FIG. 4 determines a target advertisement.

Referring to FIG. 4, the user terminal 300 may include an SNS account management unit 301, a social activity log management unit 302, a user information de-identification unit 303, and a target advertisement determination unit 304.

The SNS account management unit 301 receives and stores account IDs and passwords for accessing a plurality of social network servers 210 in advance, and stores a plurality of social network servers 210 using the stored account IDs and passwords. You can connect to the field. For example, the SNS account management unit 301 is an account ID, password, etc. for accessing Facebook (facebook ^TM ), kakao story (kakao story ^TM ), Instagram ^TM , Twitter (tweeter ^TM ), etc. Can be encrypted and stored.

The social activity log management unit 302 collects various social activities of the user terminal 300 performed through the social network server 210 accessed through the SNS account management unit 301, and responds to the collected social activities. You can create and save activity logs. For example, the social activity log may include a time when the social network server 210 is accessed, content uploaded or shared, viewed or downloaded (eg, text or image of a post), exposure (or stay) time by content, It may include social conversation content, purchase history, and the like.

The user information de-identification unit 303 de-identifies user information corresponding to the account ID identified through the social network server 210 accessible through the SNS account management unit 301 or the user information confirmed through the social activity log. You can save it. For example, the age, gender, region of the user registered in the social network server 210, or the age, gender, region, etc. included in the content uploaded, shared, viewed, downloaded, and social conversations by the user through the social activity log Can be de-identified and stored.

The target advertisement determination unit 304 may determine a target advertisement from among advertisements included in the target advertisement candidate group received through the advertisement medium server 200. In detail, a process of determining a target advertisement will be described with reference to FIG. 5 as follows.

First, the target advertisement determination unit 304 may calculate a reference degree and a degree of ripple by referring to the registration information and social activity log of each advertisement included in the target advertisement candidate group (S100). In this case, the registration information of each of the advertisements included in the target advertisement candidate group may be received together when the user terminal 300 receives the target advertisement candidate group from the advertisement registration server 100 through the advertisement medium server 200.

Specifically, the step (S100) of calculating a reference degree and a degree of ripple may include determining keywords corresponding to each of the advertisements by referring to registration information of each of the advertisements; It may include a step of calculating a reference degree indicating the number of times the determined keywords are directly mentioned and a degree of ripple indicating an interaction of others with the determined keywords. The registration information may include a keyword indicating an index word related to an advertisement target or purpose of each of the registered advertisements.

Accordingly, the target advertisement determination unit 304 searches for content uploaded or shared by the user in the social activity log, calculates the ratio of the content including keywords corresponding to each of the advertisements included in the target advertisement candidate group, and calculates a social conversation. The content may be searched and a ratio of comments including keywords corresponding to each of the advertisements included in the target advertisement candidate group may be calculated. Next, the target advertisement determination unit 304 may calculate the degree of mention by geometrically averaging the calculated content ratio and the comment ratio.

For example, the reference degree α can be calculated as in Equation 1 below.

Referring to Equation 1, CTtot is the number of content uploaded or shared by the user, CTinc is the number of content containing keywords corresponding to a specific advertisement, and CMtot is included in the social conversation and comments directly mentioned by the user. And CMinc may be the number of comments including a keyword corresponding to a specific advertisement among comments directly mentioned by the user.

In addition, the target advertisement determination unit 304 searches for content uploaded or shared by the user, determines content including keywords corresponding to each of the advertisements included in the target advertisement candidate group, and interacts with others among the determined contents. Calculate the percentage of content above this threshold, search for social conversation content to determine comments containing keywords corresponding to each of the advertisements included in the target advertisement candidate group, and select comments with interactions of others among the determined comments. You can calculate the ratio. Next, the target advertisement determination unit 304 may calculate the degree of reference by geometrically averaging the ratio of the content in which the interaction of the other person is greater than or equal to the threshold value and the ratio of the comment having the interaction of the other person.

For example, the ripple degree β may be calculated as in Equation 2 below.

Referring to Equation 2, CTinc is the number of contents containing a keyword corresponding to a specific advertisement, and CTmarg is the number of contents in which the interaction of others is greater than or equal to a threshold value among contents containing a keyword corresponding to a specific advertisement. have. Here, the interaction of the other person may be the number of contents whose'like' display of the corresponding content is equal to or greater than a threshold value. The threshold value may be an average value of the number of interactions (or likes) of others with respect to content uploaded or shared by the user.

In Equation 2, CMinc is the number of comments including a keyword corresponding to a specific advertisement among comments directly mentioned by a user, and CMmarg is a response to a comment including a keyword corresponding to a specific advertisement by the user. This may be the number of times a comment including the keyword corresponding to the same advertisement is made.

After the step (S100) of calculating the reference degree and the degree of ripple, the target advertisement determination unit 304 may determine a weight for each of the advertisements included in the target advertisement candidate group by a weighted average of the reference degree and the degree of ripple (S110). .

Referring to Equation 3, w is a weight for a specific advertisement among advertisements included in the target advertisement candidate group, x1 is a proportional constant for mention, and x2 may be a proportional constant for ripple. In addition, in Equation 3, α (degree of reference) may be calculated based on Equation 1, and β (degree of reference) may be calculated based on Equation 2.

Here, the proportionality constant for the degree of mention and the proportional constant for the degree of ripple may be set differently in consideration of the user's tendency. For example, if the content uploaded or shared by the user exceeds (or exceeds) a preset threshold, the proportional constant for the reference level can be set larger than the proportional constant for the ripple level, and the content uploaded or shared by the user When is less than (or less than) a preset threshold, the proportionality constant for the degree of mention may be set smaller than the proportionality constant for the degree of ripple. When the content uploaded or shared by the user falls within a preset threshold and a predetermined error range, the proportional constant for the reference degree and the proportional constant for the ripple degree may be set equal to each other.

The target advertisement determination unit 304 may determine an advertisement having the highest weight according to Equation 3 as a target advertisement (S120), and transmit a message requesting the determined target advertisement to the advertisement medium server 200. The advertisement medium server 200 may transmit a target advertisement corresponding to a message requesting a target advertisement to the user terminal 300, and the user terminal 300 may receive the target advertisement and display it to the user.

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6 is a block diagram illustrating an exemplary hardware configuration of the advertisement registration server according to FIG. 1.

Referring to Figure 6, the advertisement registration server 100, at least one processor (processor, 110); And a memory 120 for storing instructions instructing the at least one processor to perform at least one step.

Here, the at least one processor 110 means a central processing unit (CPU), a graphics processing unit (GPU), or a dedicated processor in which the methods according to the embodiments of the present invention are performed. I can. Each of the memory 120 and the storage device 160 may be configured with at least one of a volatile storage medium and a nonvolatile storage medium. For example, the memory 120 may be formed of at least one of read only memory (ROM) and random access memory (RAM).

In addition, the advertisement registration server 100 may include a transceiver 130 for performing communication through a wireless network. In addition, the advertisement registration server 100 may further include an input interface device 140, an output interface device 150, and a storage device 160. Each of the components included in the advertisement registration server 100 may be connected by a bus 170 to communicate with each other.

At least one step may include receiving an advertisement request message requesting an advertisement from an advertisement medium server; Generating advertisement medium information by identifying an advertisement medium corresponding to the advertisement request message; Determining an initial advertisement candidate group among pre-registered advertisements based on social data collected from an external social network server and the advertisement medium information; And determining a target advertisement candidate group from the initial advertisement candidate group based on the non-identifying user information.

The advertisement medium information may include at least one of a type of advertisement medium, a page on which a target advertisement is to be displayed in the advertisement medium, a location of a target advertisement within the page, and a content or type of content to be displayed together with the target advertisement.

The non-identifying user information is user information that has been de-identified by the user terminal, and may include at least one of the user's age, gender, and region.

In addition, the configuration or operation of the advertisement registration server 100 according to FIG. 6 may include the configuration or operation of the advertisement registration server 100 according to FIGS. 1 to 5.

In addition, the hardware configuration according to FIG. 6 is not limited to the advertisement registration server 100 and is not interpreted, and the same applies to the user terminal 300, the advertisement media server 200, and the social network server 210 according to FIG. I can. For example, the operation of the user terminal 300, the advertisement media server 200, and the social network server 210 may be performed by the processor 110.

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In addition, the advertisement registration server 100 according to FIGS. 1 and 2 may further include the following features.

The advertisement registration server 100 may receive, for example, user information (eg, first user information) from a first user terminal and/or a first external server. For example, when a first user inputs the first user information through the website and/or mobile app of the present invention, the first user information is recorded in the first external server, and thereafter, the first user Information may be transmitted from the first external server to the advertisement registration server 100. Here, the first external server may be the social network server 210 of FIG. 1 or a server operating an SNS, a portal site, a blog, or the like.

The first user is, for example, a program (and/or software) and/or a website (and/or mobile app) of the present invention that provides a platform for providing marketing information of the present invention executed through the user terminal 300 First user information may be input through. The first user information may be transmitted from the user terminal 300 to the advertisement registration server 100 and recorded in the advertisement registration server 100.

The first user information may include, for example, personal information of the first user, wherein the personal information is the first user's name, ID, password, street name address, phone number, mobile phone number , E-mail address, and/or information indicating a reward (eg, points, etc.) generated by the advertisement registration server 100 may be included.

In addition, the first user information may be, for example, the amount and/or details (payment) that the first user paid through the program (and/or software) and/or website (and/or mobile app) of the present invention. Details), and information on rewards (points) received or used by the first user may be further included.

In addition, the personal information of the first user may further include information indicating the type of business related to the first user. In addition, information indicating the industry type of the first user may include'first job information' and'second job information', and the second job information is information indicating a sub-industry type of the business type indicated by the first job information. , May include information indicating occupation.

The first job information may represent a category of higher concept related to a job, and development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), personnel/education, media, engineering/ May include design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), legal/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facilities .

The second job information may indicate a category of a lower concept related to a job, and the second job information may be matched with the first job information.

The second job information is, for example, a web developer, server developer, front-end developer, Java developer, Android developer, iOS developer, Python developer, DevOps/system administrator, data related or matched with development (first job information). This can include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second job information includes, for example, service planners, business development/planners, project managers, strategic planners, operations managers, data analysts, accountants/bookkeepers, etc. related or matched with management/business (first job information). It may include. In addition, the second job information includes, for example, a digital marketer, marketer, marketing strategy planner, content marketer, brand marketer, social marketing, advertisement planner (AE), etc. related or matched with marketing/advertising (first job information). Can include. In addition, the second job information includes, for example, a UX designer, UI/GUI designer, web designer, graphic designer, mobile designer, video/motion designer, product designer, etc. related or matched with design (first job information). can do. In addition, the second job information includes, for example, a company sales representative, a sales manager, a technical sales expert, an external sales expert, a representative of a major customer company, a solution consultant, a customer success manager, etc. related or matched with sales (first job information). Can include.

In addition, the second job information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related or matched with customer service/retail (first job information). have. In addition, the second job information is, for example, a personnel manager, recruiter, organization management expert, personnel evaluation expert, HRD/education expert, salary/compensation expert, HRBP, etc. related to or matching HR/education (first job information). It may include. In addition, the second job information may include, for example, a content creator, video editor, producer, editor, video production, writer, sound engineer, etc. related or matched with media (first job information). In addition, the second job information may include, for example, automotive engineer, mechanical engineer, electrical engineer, product engineer, electromechanical engineer, control engineer, electronic engineer, etc. related or matched with engineering/design (first job information). I can. In addition, the second job information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment/analysis/real estate (first job information). I can. In addition, the second job information is, for example, quality manager, production manager, manufacturing engineer, test engineer, process manager, machine manufacturing engineer, machine/equipment operation, safety related or matched with manufacturing/production (first job information). This may include managers, chemists, materials managers, and production workers.

In addition, the second job information is, for example, game client developer, game planner, mobile game developer, unity developer, game server developer, game artist, game graphic designer, game related or matched with game production (first job information). This could include an operator (GM), an Unreal developer, and more. In addition, the second job information is, for example, logistics/trade related or matching logistics/trade (first job information), logistics manager, transportation manager, delivery manager, warehouse expert, shipping/shipping clerk, operation manager, freight This may include a truck driver, trade office, etc. In addition, the second job information may include, for example, a chef, a food MD, a restaurant worker, a restaurant menu developer, a dietitian, a bartender, a restaurant manager, and the like related to or matched with F&B (first job information). In addition, the second job information may include, for example, a legal officer, a legal advisor, a lawyer, a patent attorney, a specifier, etc. related to or matched with a law/law enforcement agency (first job information). In addition, the second job information includes, for example, a researcher, biotechnology researcher, clinical trial researcher, case manager, veterinarian, pharmacy analysis chemist, clinical trial nurse, etc. related to or matching medical/pharmaceutical/bio (first job information) Microbiologists, etc. In addition, the second job information may include, for example, information analysts, counselors, public officials, occupational soldiers, environmental experts, local experts, volunteers, etc. related to or matched with government/non-profit (first job information). In addition, the second job information may include, for example, a maintenance manager, an estimate engineer, a mechanic, a manager, etc. related or matched with a construction/facility (first job information).

In addition, in the program (and/or software) and/or website (and/or mobile app) of the present invention, operations described below may be performed only when a predetermined authentication procedure is completed through the first user information of the first user. .

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include an identity authentication process performed based on personal information of the first user.

For example, the advertisement registration server 100 may generate trend information for a first user based on user information (eg, first user information). For example, the advertisement registration server 100 generates trend information for the first user based on the personal information of the first user, job information (eg, first job information, second job information), and/or payment details. can do.

Here, the trend information on the first user includes positive information indicating that the first user has an aggressiveness toward the advertisement or negative information indicating that the first user has a passiveness toward the advertisement. can do. In other words, only one of positive information or negative information may be included in the trend information for one user.

For example, when the first user information satisfies a predetermined criterion, the advertisement registration server 100 generates the positive information and controls it to be included in the trend information, and the first user information is If the criterion is not satisfied, the negative information may be generated and controlled to be included in the trend information.

In this case, the advertisement registration server 100 generates the positive information or the negative information based on the personal information of the first user, job information (eg, first job information, second job information), and/or payment details. can do.

As an example, the predetermined criterion may be a criterion for determining whether to refer to or use information advertised in the advertisement information when the first user is exposed to advertisement information.

For example, the advertisement registration server 100 may generate advertisement information based on trend information for the first user.

For example, the advertisement registration server 100 may generate different advertisement information and/or generate different advertisement information based on whether positive information or negative information is included in the trend information for the first user. I can.

For example, the advertisement registration server 100 may control the advertisement information to be displayed through the first user terminal by transmitting it to a first user terminal, a first external server, and/or a second external server. As an example, advertisement information generated by the advertisement registration server 100 may be delivered to a first external server and/or a second external server, and the first external server and/or the second external server are the first user. It is possible to deliver commercial advertisement information to the terminal. Here, the second external server is a server representing the advertisement media server 200 of FIG. 1 or operating an SNS, a portal site, a blog, etc., and receives advertisement information generated by the advertisement registration server 100 and receives the user terminal 300 ).

Through this, a method of providing a marketing information providing platform to a customer according to an embodiment of the present invention is based on the customer's information acquired by a website and/or a mobile app operated by a first external server, The website and/or mobile app operated by the server may also display and/or output an advertisement customized to the customer.

Hereinafter, the term'second user' may refer to a person who uses the marketing information providing platform of the present invention, and/or the subject of an object targeted for advertisement, a business operator, a representative of a company, a manager (manager) of the company, etc. have.

For example, the advertisement registration server 100 may obtain user information (eg, second user information) of a customer (eg, a second user, etc.) through a user terminal (eg, a second user terminal).

The advertisement registration server 100 may receive, for example, user information (eg, second user information) from a second user terminal and/or a first external server. For example, when a second user inputs the second user information through the website and/or mobile app of the present invention, the second user information is recorded in the first external server, and thereafter, the second user Information may be transmitted from the first external server to the advertisement registration server 100.

The second user is, for example, a program (and/or software) and/or a website (and/or) providing a platform for providing marketing information of the present invention that is executed through a second user terminal (not shown). Mobile app) can be used to input the second user information. The second user information may be transmitted from the second user terminal to the advertisement registration server 100 and recorded in the advertisement registration server 100 and/or a storage module of the server 100.

The second user information may include, for example, personal information of the second user, wherein the personal information is the second user's name, ID, password, street name address, phone number, mobile phone number , E-mail address, and/or information indicating a reward (eg, points, etc.) generated by the advertisement registration server 100 may be included.

In addition, the second user information may include, for example, the amount and/or details (payment) that the second user paid through the program (and/or software) and/or website (and/or mobile app) of the present invention. Details), and information on rewards (points) that the second user received or used.

In addition, the personal information of the second user may further include information indicating the type of business related to the second user. In addition, the information indicating the business type of the second user may include'first job information' and'second job information', and the second job information is information indicating a sub-industry type of the business type indicated by the first job information. , May include information indicating occupation.

The first job information may represent a category of higher concept related to a job, and development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), personnel/education, media, engineering/ May include design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), legal/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facilities .

The second job information may indicate a category of a lower concept related to a job, and the second job information may be matched with the first job information.

The second job information is, for example, a web developer, server developer, front-end developer, Java developer, Android developer, iOS developer, Python developer, DevOps/system administrator, data related or matched with development (first job information). This can include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second job information includes, for example, service planners, business development/planners, project managers, strategic planners, operations managers, data analysts, accountants/bookkeepers, etc. related or matched with management/business (first job information). It may include. In addition, the second job information includes, for example, a digital marketer, marketer, marketing strategy planner, content marketer, brand marketer, social marketing, advertisement planner (AE), etc. related or matched with marketing/advertising (first job information). Can include. In addition, the second job information includes, for example, a UX designer, UI/GUI designer, web designer, graphic designer, mobile designer, video/motion designer, product designer, etc. related or matched with design (first job information). can do. In addition, the second job information includes, for example, a company sales representative, a sales manager, a technical sales expert, an external sales expert, a representative of a major customer company, a solution consultant, a customer success manager, etc. related or matched with sales (first job information). Can include.

In addition, the second job information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related or matched with customer service/retail (first job information). have. In addition, the second job information is, for example, a personnel manager, recruiter, organization management expert, personnel evaluation expert, HRD/education expert, salary/compensation expert, HRBP, etc. related to or matching HR/education (first job information). It may include. In addition, the second job information may include, for example, a content creator, video editor, producer, editor, video production, writer, sound engineer, etc. related or matched with media (first job information). In addition, the second job information may include, for example, automotive engineer, mechanical engineer, electrical engineer, product engineer, electromechanical engineer, control engineer, electronic engineer, etc. related or matched with engineering/design (first job information). I can. In addition, the second job information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment/analysis/real estate (first job information). I can. In addition, the second job information is, for example, quality manager, production manager, manufacturing engineer, test engineer, process manager, machine manufacturing engineer, machine/equipment operation, safety related or matched with manufacturing/production (first job information). This may include managers, chemists, materials managers, and production workers.

In addition, the second job information is, for example, game client developer, game planner, mobile game developer, unity developer, game server developer, game artist, game graphic designer, game related or matched with game production (first job information). This could include an operator (GM), an Unreal developer, and more. In addition, the second job information is, for example, logistics/trade related or matching logistics/trade (first job information), logistics manager, transportation manager, delivery manager, warehouse expert, shipping/shipping clerk, operation manager, freight This may include a truck driver, trade office, etc. In addition, the second job information may include, for example, a chef, a food MD, a restaurant worker, a restaurant menu developer, a dietitian, a bartender, a restaurant manager, and the like related to or matched with F&B (first job information). In addition, the second job information may include, for example, a legal officer, a legal advisor, a lawyer, a patent attorney, a specifier, etc. related to or matched with a law/law enforcement agency (first job information). In addition, the second job information includes, for example, a researcher, biotechnology researcher, clinical trial researcher, case manager, veterinarian, pharmacy analysis chemist, clinical trial nurse, etc. related to or matching medical/pharmaceutical/bio (first job information) Microbiologists, etc. In addition, the second job information may include, for example, information analysts, counselors, public officials, occupational soldiers, environmental experts, local experts, volunteers, etc. related to or matched with government/non-profit (first job information). In addition, the second job information may include, for example, a maintenance manager, an estimate engineer, a mechanic, a manager, etc. related or matched with a construction/facility (first job information).

In addition, in the program (and/or software) and/or website (and/or mobile app) of the present invention, operations described below may be performed only when a predetermined authentication procedure is completed through the second user information of the second user. .

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include an identity authentication process performed based on personal information of the second user.

For example, the advertisement registration server 100 may obtain first big data information from a first external server, and the first big data information is for first advertisement information provided or output from the first external server. Records, statistics, and analysis can be represented. In addition, the first big data information is exposed through the website and/or mobile app operated by the first external server, and/or selected by the user of the website and/or mobile app/ It can show records, statistics, and analysis of what is clicked.

For example, the advertisement registration server 100 may receive second big data information from a second external server, and the second big data information is for second advertisement information provided or output from the second external server. Records, statistics, and analysis can be represented. In addition, the second big data information is exposed through the website and/or mobile app operated by the second external server, and/or selected by the user of the website and/or mobile app/ It can show records, statistics, and analysis of what is clicked.

For example, the advertisement registration server 100 may generate marketing analysis report information based on user information (eg, second user information), first big data information, and/or second big data information.

For example, the communication module 220 of the advertisement registration server 100 may transmit marketing analysis report information generated by the advertisement registration server 100 to the second user terminal.

Through this, an embodiment of the present invention may be characterized in that it is possible to provide a customized and/or optimized marketing analysis report to a customer (eg, a second user) using a marketing information providing platform.

In addition, the advertisement registration server 100 according to an embodiment of the present invention provides marketing analysis report information based on user information (eg, second user information), first big data information, and/or second big data information. Can be generated. Before the marketing analysis report information is provided to the second user through the second user terminal, an identity authentication process based on the second user information of the second user may be performed through the second user terminal.

As an example, the first window 710 generated by the server 100 and output through the user terminal 300 displays user information (eg, second user information, etc.) for a customer (second user), , The second window 720 to the fourth window 740 may be a window or page indicating information on the marketing analysis report information. For example, the second window 720 may display the second matching score, the third window 730 may display the third matching score, and the fourth window 740 may display the fourth matching score. .

For example, the first matching score may be determined and/or set based on the second matching score to the fourth matching score. For example, the first matching score may represent an average value of the second matching score to the fourth matching score.

As another example, the first matching score may be determined and/or set based on second user information, first big data information, and/or second big data information. In addition, the first matching score may be determined and/or set in consideration of information on the number of site accesses designated by the second user (or information change amount), and sales amount information (or sales index change amount).

The website and/or mobile app of the present invention may display a matching score (a second matching score) for a customer (a second user). The website and/or mobile app may support the marketing information providing platform of the present invention.

Here, the second matching score is when a user (eg, a second user) exposes an advertisement (eg, first advertisement information and/or second advertisement information) for the user through the marketing information providing platform of the present invention, and / Or may be a score indicating the advertising efficiency of each of a plurality of advertisement service means (a plurality of advertisement media) to be output. In addition, the second matching score may indicate a degree of recommending a corresponding service means (advertising medium) to a user using the platform of the present invention. In addition, the second matching score may be a score indicating a relationship (or matching degree) between each of the plurality of advertisement media and a customer (second user).

For example, the advertisement registration server 100 may be configured for a first predetermined time from a first time point in which each of the plurality of service means (advertising medium) is set and/or the second A second matching score may be set based on information (or information change amount) and sales amount information (or change amount of sales index) on the number of site accesses specified by the second user recorded during a predetermined second time period from the time point, and the set The matching score can be controlled to be included in the marketing analysis report information. Here, the site designated by the user (eg, the second user) may be referred to as a representative site related to the user's business type and/or a site that sells the user's product.

In addition, the advertisement registration server 100 may calculate the second matching score based on Equation 4 below.

[Equation 4]

delete

Here, X1 may be an arbitrary value set to express the value of the second matching score as 0 to 100. For example, X1 may be set to '85 [point]'. ΔCR1_n may be a change rate [%] (or change rate of subscribers [%]) of the number of visitors to the site designated by the second user during a first predetermined time from the first time point when the n-th service means is set. △CR2_n is the rate of change in the sales index [%] at the site designated by the second user for a predetermined first time from the first point in time when the nth service means is set (or the rate of change in the sales index of the product designated by the second user [%]) Can be Also, the upper limit of the second matching score may be set to 100 points. For example, the time when the user sets the first service unit via the user terminal, and 'T _11', from which T ₁₂ while (that is, 'T _11' during the time from to 'T ₁₁ + T _12') the site of the If the change rate [%] of the number of visitors is 5.2 [%], the change rate of the sales index at the site [%] is 3.7 [%], and the X1 is '85 [points]', the second matching score is '93.9 [ Dot]'.

In addition, the advertisement registration server 100 may reset the second matching score by further considering the cost that the second user has spent on each of the plurality of advertisement media. In this case, the advertisement registration server 100 may reset or recalculate the second matching score based on Equation 5 and/or Equation 6 below.

[Equation 5]

[Equation 6]

delete

Here, MP_n may represent a money point for the cost paid by the second user for advertisement to the n-th service means. In addition, the MP_n (cost point) may be calculated based on M_n*W, M_n indicates the cost paid by the second user for advertisement to the nth service means, and W may be a weight. Here, the weight is a value to prevent the second matching score from being influenced only by M_n, that is, the cost paid by the second user for advertising to the nth service means, and is usually the cost of advertising to the service means. May be a unit (e.g. W=10,000,000). For example, the time when the user sets the first service unit via the user terminal, and 'T _11', from which T ₁₂ while (that is, 'T _11' during the time from to 'T ₁₁ + T _12') the site of the The change rate [%] of the number of visitors is -1.2 [%], the change rate [%] of the sales index on the site is 0.5 [%], the X1 is '85 [points]', and the user advertises on the nth service means If the cost paid for is 50,000,000 [won] (that is, 50 million won), and W=10,000,000 [won] (ie, 10 million won), the second matching score is '84.86 [points" according to Equation 6 ]'.

In addition, the plurality of advertisement media may correspond to a site supporting an SNS (social network service), a portal site, and/or an advertising window.

In addition, the advertisement registration server 100 may calculate the second integrated score based on Equation 7 below.

[Equation 7]

delete

Here, N may represent the number of service means (a total of N service means) included in a plurality of service means used by the second user through the marketing information providing platform of the present invention. Here, X2 may be an arbitrary value set to express the value of the second integrated score as 0 to 100. For example, X2 may be set as '77[point]'.

In addition, the advertisement registration server 100 controls to provide predetermined alarm information to the second user through the second user terminal 300 when the second integrated score calculated through Equation 7 falls below a predetermined threshold. And/or communication. Here, the predetermined threshold may be an arbitrary score such as '40 [points]', for example. The predetermined alarm information may include a content that it is necessary to reset or modify a setting in a website and/or mobile app supporting the marketing information providing platform of the present invention. The predetermined threshold may be set and/or reset by the advertisement registration server 100.

In addition, the website and/or mobile app of the present invention may display a matching score (third matching score) for a customer (a second user).

Here, the third matching score is that the user (eg, the second user) exposes an advertisement (eg, first advertisement information and/or second advertisement information) for the user through the marketing information providing platform of the present invention, and / Or may be a score indicating the advertising efficiency for each of a plurality of advertising means indicating the output method (eg, photo, picture, video, text, etc.). Further, the plurality of advertisement means may correspond to a static image advertisement, a dynamic image advertisement, and/or a text advertisement.

In addition, the third matching score may indicate a degree of proposing and/or recommending each of a plurality of advertisement means to a user using the platform of the present invention. The third matching score may be a score indicating a relationship (or matching degree) between each of the plurality of advertisement means and a customer (a second user).

For example, the advertisement registration server 100 may be configured for a predetermined third time from a third time point in which each of the plurality of advertisement means is set and/or a predetermined fourth time from a fourth time point in which each of the plurality of advertisement means is reset. A third matching score can be set based on the recorded second user-designated site access count information (or information change amount), sales amount information (or sales index change amount), and the set matching score is added to the marketing analysis report information. You can control to include it.

In addition, the advertisement registration server 100 may reset the third matching score by further considering the cost that the second user has spent on each of the plurality of advertisement means.

For example, the advertisement registration server 100 may calculate the'third matching score' based on Equation 8 below.

[Equation 8]

delete

Here, X3 may be an arbitrary value set to express the value of the third matching score as 0 to 100. For example, X3 may be set to '80[points]'. △CR3_m is the number of visitors to the site designated by the second user during the third predetermined time from the third time point in which the m-th advertisement means is set (or the m-th advertisement matching the static image advertisement, dynamic image advertisement, or text advertisement is set) It may be a rate of change [%] (or a rate of change in the number of subscribers [%]). △CR4_m is the rate of change in the sales index [%] at the site designated by the second user for a predetermined fourth time from the fourth point in time when the m-th service means is set (or the rate of change in the sales index of the product designated by the second user [%]) Can be Also, the upper limit of the third matching score may be set to 100 points.

W ₂ may be a weight. Here, the weight is a value to prevent the third matching score from being influenced only by M_m, that is, the cost paid by the second user for the m-th advertisement (or advertisement information) matching a static image advertisement, a dynamic image advertisement, or a text advertisement. As, it may be a unit of cost typically paid to advertise on a service means (eg W ₂ =10,000,000).

For example, the time when the user sets the first service unit via the user terminal, and 'T _21', from which T ₂₂ while (that is, 'T _21' during the time from to 'T ₂₁ + T _22') the site of the The change rate [%] of the number of visitors is 7.3 [%], the change rate of the sales index [%] on the site is 1.9 [%], the X3 is '80 [points]', and the user is the m-th advertisement (ad information) If the cost paid for is 40,000,000 [won] (ie, 40 million won), and W ₂ =10,000,000 [won] (ie, 10 million won), the third matching score is '82.3[ Dot]'.

In addition, the plurality of advertisement media may correspond to a site supporting an SNS (social network service), a portal site, and/or an advertising window.

In addition, the advertisement registration server 100 may calculate the'third integrated score' based on Equation 9 below.

[Equation 9]

delete

Here, M may represent the number of advertisements used by the second user through the marketing information providing platform of the present invention (a total of M advertisements (advertising information)). Here, X4 may be an arbitrary value set to express the value of the third integrated score as 0 to 100. For example, X4 may be set to '70[point]'. For example, a first advertisement matched with'static image advertisement' and a second advertisement are assigned to the user, and a third advertisement matched with'dynamic image advertisement' is assigned to the user, and matched with'text advertisement' If the fourth to seventh advertisements are allocated to the user, M is 7.

In addition, the advertisement registration server 100 is determined to the second user through the second user terminal 300 when the third integrated score calculated through Equation 9 falls below a predetermined threshold (eg, a second threshold). Control and/or communication may be performed to provide alarm information of. Here, the predetermined threshold (eg, the second threshold) may be an arbitrary score such as “35 [points]”, for example. The predetermined alarm information may include a content that it is necessary to reset or modify a setting in a website and/or mobile app supporting the marketing information providing platform of the present invention. The predetermined threshold (eg, the third threshold) may be set and/or reset by the advertisement registration server 100.

In addition, the website and/or mobile app of the present invention may display a matching score (a fourth matching score) for a customer (a second user).

Here, the fourth matching score is the advertisement (eg, first advertisement information and/or second advertisement information) exposed and/or output by the user (eg, the second user) through the marketing information providing platform of the present invention. It may be a score indicating the advertising efficiency of each business type and/or product corresponding to the included business type information and/or product information. In addition, the fourth matching score may indicate a degree of suggesting and/or recommending a business type and/or product that is good for advertisement (ie, advertising efficiency is high) to a user in the platform of the present invention. In addition, the fourth matching score may be a score indicating a relationship (or matching degree) between each of a plurality of advertisement targets and a customer (a second user) by a user.

In addition, the plurality of advertisement targets may include industry type information and/or product information. That is, there may be cases where a user runs a plurality of industries and/or sells a plurality of products, and there may be good and bad advertisements for each business type and/or each product. If there is an industry and/or product in which the effectiveness/efficiency of advertisement is not good, it may be unnecessary consumption to spend the advertisement cost (advertisement related cost) for that industry and/or product. In consideration of these points, the present invention proposes contents related to the fourth matching score.

The industry type information may refer to the above-described first job information and/or second job information.

The product information includes clothing (e.g., top, shirt, blouse, t-shirt, knit, bottom, pants, skirt, leggings, denim, dress, outer, cardigan, coat/jacket, jumper/best, etc.), accessories (e.g. hat, Belts, precious metals, etc.), shoes, bags, inner wear, gloves, socks, stockings, goods, dolls, books, albums (eg, CDs, tapes, album packages, etc.). In addition, the above product information includes cars, motorcycles, bicycles, books, furniture, computers, mobile phones, electronic devices, tickets, travel tickets, lodging coupons, movie tickets, health supplements, household products, bathroom products, office supplies, stationery, home appliances, leisure products. , Baby products, beauty products, fashion accessories, etc. may be further included.

For example, the advertisement registration server 100 may perform a predetermined fifth time period from a fifth time point in which each of the plurality of advertisement targets is set and/or a predetermined sixth time period from a sixth time point in which each of the plurality of advertisement objects is reset A fourth matching score can be set based on the recorded second user-designated site access number information (or information change amount), sales amount information (or sales index change amount), and the set matching score is added to the marketing analysis report information. You can control to include it.

In addition, the advertisement registration server 100 may reset the fourth matching score by further considering the cost that the second user has spent on each of the plurality of advertisement targets.

In addition, as described above, the advertisement registration server 100 may determine and/or set a first matching score based on the second matching score to the fourth matching score. For example, the first matching score may represent an average value of the second matching score to the fourth matching score. In addition, the advertisement registration server 100 may generate an object representing the first matching score and control it to be displayed through the user terminal (for example, a website and/or a mobile device displayed as shown in FIGS. 5 to 7 ). The app can control the object representing the first matching score to be displayed).

In addition, the advertisement registration server 100 may control to additionally generate and/or display an object/button selectable by the user of the user terminal in the website and/or mobile app displayed as shown in FIGS. 5 to 7, When the user selects the object/button, the advertisement registration server 100 of the present invention may control to reset the user's advertisement medium, advertisement means, and advertisement target.

For example, when a user (eg, a second user) selects the object/button, the advertisement registration server 100 checks the second match score to the fourth match score, and corresponds to the highest second match score. A specific service means (e.g., first SNS, second SNS, first portal site, second portal site, first website, second website, first mobile app, second mobile app, etc.) Set the advertisement service means, set the advertisement means of the user as a specific advertisement means (e.g., static image, dynamic image, text, etc.) corresponding to the highest third matching score, and correspond to the highest fourth matching score. A specific advertisement target (eg, business type and/or product) may be set for the advertisement target of the user. In this way, there may be a method of immediately resetting the advertisement registration server 100, but prior to that, it may further include a process of first guiding the target to be reset through a notification window to the user and receiving confirmation.

As another example, as an example, when a user (eg, a second user) selects the object/button, the advertisement registration server 100 may calculate the second matching score for another user (eg, the first user). A specific service means (e.g., first SNS, second SNS, first portal site, second) corresponding to the highest second matching score for the other user (e.g., first user), and checks the fourth matching score. A portal site, a first website, a second website, a first mobile app, a second mobile app, etc.) to set the advertising service means of the user (i.e., the second user), and the other user (eg, the first user) ), the advertisement means of the user (i.e., the second user) is set as a specific advertisement means (e.g., static image, dynamic image, text, etc.) corresponding to the highest third matching score, and another user (e. A specific advertisement target (eg, business type and/or product) corresponding to the highest fourth matching score for 1 user) may be set for the advertisement target of the user (ie, a second user). However, this can be performed only when the identity between the personal information of the first user and the personal information of the second user is confirmed by the advertisement registration server 100 (for example, the first user and the If the first industry information and/or the second industry information match between the second users).

As another example, when the user selects the object/button, the advertisement registration server 100 checks the second matching score to the fourth matching score, and the advertisement determined that the second matching score is lower than a predetermined threshold. And the user is set to cancel the matching, the third matching score is set to cancel the matching between the advertisement determined to be lower than a predetermined threshold value, and the fourth matching score is set to cancel the match between the predetermined threshold value and the advertisement It can be set to cancel matching between users. In this way, there may be a method of immediately canceling the advertisement registration server 100, but prior to that, it may further include a process of first guiding the target to be canceled to the user through a notification window and receiving confirmation.

And, an embodiment of the present invention may further include the following features.

The advertisement registration server 100 of the present invention may be a block chain node, or may be an entity implementing the characteristics of a block chain node described below. In the present invention, the marketing analysis report information (and/or information representing the first matching score to the fourth matching score) generated by the advertisement registration server 100 and/or the second user stored in the storage module of the server 100 The advertisement registration server 100 groups and/or hashes the information (or information change amount), sales amount information (or sales index change amount), etc. on the number of site accesses designated by A, and the storage module of the server 100 After storing in the blockchain 251 (not shown) of, marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or the second stored in the storage module of the server 100 It is possible to verify or determine forgery and/or alteration of information on the number of times a user has accessed the site (or change amount of information), and sales amount information (or change amount of sales index).

The block chain 251 of the storage module of the server 100 may be a non-forgery distributed storage created and managed by a peer-to-peer (P2P) network. The block chain 251 refers to a collection of data blocks created by transactions (a unit operation that cannot be split between two parties) in succession in a chain form. Different from the previous block Since the block is successively encrypted and the data agreed by more than half of the users is recognized as real data, once recorded data cannot be forged or altered. A typical application of the blockchain is bitcoin, a decentralized electronic currency that records the transaction process of cryptocurrency. The block chain can store confirmed transaction details that occur between users for a certain period of time. And, many users each have a copy of the blockchain, and transaction details can be made public. In this way, only transaction details agreed by more than half of the users are recognized as actual data, and may be stored in blocks to be permanently stored.

In addition, the advertisement registration server 100 may be connected to another block chain node through a wired or wireless network. The advertisement registration server 100 is generated through the advertisement registration server 100 or received through the communication module 220, or the marketing analysis report information (and/or the first matching score or number) is stored in the storage module of the server 100. 4 information indicating the matching score) and/or information on the number of site accesses (or information change amount) and sales amount information (or sales index change amount) stored in the storage module of the server 100, and Elements of the grouped information may be chained, and the chained information may be stored in a block chain 251 (not shown) of a storage module of the server 100. The advertisement registration server 100 includes marketing analysis report information (and/or information representing a first match score to a fourth match score) stored in a storage module of the server 100 and/or a storage module of the server 100 Information about the number of times a second user has accessed the site (or information change amount) and sales amount information (or sales index change amount) stored in the second user may be grouped using a chain scaler. The advertisement registration server 100 may store grouped information using a chain scaler in the storage module and/or the block chain 251 of the server 100 in a chain form. The advertisement registration server 100 may store at least one element included in the grouped information in the block chain 251. The advertisement registration server 100 includes marketing analysis report information (and/or information representing a first match score to a fourth match score) stored in a storage module of the server 100 and/or a storage module of the server 100 Information (or information change amount) and sales amount information (or sales index change amount) on the number of site accesses designated by the second user stored in may be grouped into a predetermined number unit. The advertisement registration server 100 stores marketing analysis report information (and/or a first matching score) stored in the storage module of the server 100 based on at least one of a predetermined time, a predetermined number of information, and importance of information. To the fourth matching score) and/or information on the number of site accesses (or information change) and sales volume information (or sales index change) stored in the storage module of the server 100 I can. The advertisement registration server 100 stores marketing analysis report information (and/or information representing a first match score to a fourth match score) stored in the storage module of the server 100 and/or the server 100 A Merkle hash is generated based on the information (or information change amount) and sales amount information (or sales index change amount) about the number of site accesses designated by the second user stored in the module, and the generated Merkle hash is said to be included. Information can be grouped.

In addition, referring to FIGS. 1 and 2, the advertisement registration server 100 may create a block chain transaction and transmit the content to be stored in the storage module of the server 100 to another block chain node. Marketing analysis report information to be stored in the blockchain transaction (and/or information indicating the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or information change amount), and sales volume information ( Alternatively, the sales index variation) may include a Merkle Hash identifier, a group identifier, and/or an identifier of a previous group. The advertisement registration server 100 includes information on the predetermined time and the stored marketing analysis report information (and/or information indicating the first matching score to the fourth matching score) and/or the number of site accesses designated by the second user ( Alternatively, the integrity of the information stored in the blockchain 252 may be verified based on at least one of the number of information change amount) and sales amount information (or sales index change amount).

In addition, the advertisement registration server 100 may include the stored marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses (or information change) designated by the second user. , When the sales amount information (or the sales index change amount) is not integrity, the integrity may be output or displayed through the output module 240. The advertisement registration server 100 accesses the marketing analysis report information (and/or information representing the first match score to the fourth match score) stored in the storage module of the server 100 and/or the site designated by the second user. When information on the number of times (or information change amount), sales amount information (or sales index change amount) is forged and/or altered or damaged, the output module(s) so that the person who manages or operates the advertisement registration server 100 can know these matters ( 240), the integrity may be output or displayed.

In addition, the advertisement registration server 100 may generate a certificate for determining the integrity of the stored block chain 251 and transmit it to at least one electronic device. The certificate includes information on the stored marketing analysis report information (and/or information indicating the first matching score to the fourth matching score) and/or the number of site accesses specified by the second user (or information change amount), and sales volume information ( Or information of the sales index change), the grouped marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or information change amount ), sales volume information (or sales index change), and other information on the stored blockchain (eg, information indicating or indicating a specific blockchain node). The certificate is the advertisement registration server 100 marketing analysis report information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses (or information change) designated by the second user , It may be used to determine whether the sales volume information (or the amount of change in the sales index) is integrity.

And, according to an embodiment of the present invention, the job information of the first user and/or the second user (eg, the first job information and/or the second job information), the marketing analysis report information (and/or the first matching score) To the fourth matching score) and/or information on the number of site accesses designated by the second user (or information change amount), and sales amount information (or sales index change amount) are different from the advertisement registration server 100 through the blockchain. It may be delivered (and/or transmitted) to network nodes. For example, the content (or data) being conveyed (and/or transmitted) may be a hash value (or hashed information/data), and in some cases the information itself (and/or non-hashed information/data). It is also possible to transmit (and/or transmit).

In addition, when the first condition is satisfied, the system according to an embodiment of the present invention shares only the hash value with other network nodes to check the integrity of the information, and when the second condition is satisfied, the first user and/or Job information of the second user (e.g., first job information and/or second job information), marketing analysis report information (and/or information indicating the first match score to the fourth match score) and/or the second user Information on the number of times a designated site is accessed (or the amount of change in information), and the amount of sales information (or the amount of change in sales index) itself can be shared with other network nodes. For example, marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site visits (or information change), sales volume information (or sales In the case of index change), security is more important than the job information of the first user and/or the second user (e.g., first job information and/or second job information), so only the hash value is normally shared. It is possible to check the integrity of information and share the information/data itself only when a predetermined condition is satisfied.

According to an embodiment of the present invention, it is possible to provide only a hash value for some data and the data itself for some data according to the type of data. That is, among data of the same type (eg, including the first data and the second data), it is possible to provide only the hash value for the first data and the data itself for the second data. In other words, marketing analysis report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site accesses (or information change amount) designated by the second user, and sales volume information (or sales index At least one of the variation) provides only a hash value, and at least one of the job information (eg, first job information and/or second job information) of the first user and/or the second user provides the data itself. It is possible. Here, the marketing analysis report information (and/or information representing the first match score to the fourth match score) and/or information on the number of site accesses (or information change amount) designated by the second user, and sales volume information (or sales index change amount) Is included in the first information group, and job information (eg, first job information and/or second job information) of the first user and/or the second user may be included in the second information group.

According to an embodiment of the present invention, other network nodes may be configured by being divided into a first node group and a second node group. For example, the first node group can only share information whose security level is equal to or higher than the threshold value, and the second node group can only share information whose security level is less than the threshold value.

For example, the advertisement registration server 100 may set a security level for each of the information included in the first information group and the second information group, and among the pieces of information, the information having a security level equal to or greater than a threshold is first secured. It may be set as level information, and among the pieces of information, information whose security level is less than a threshold value may be set as second security level information. Here, the security level corresponding to each information is set by the user who enters the information, or by the user of the advertisement registration server 100 and/or the advertisement registration server 100 according to an embodiment of the present invention. Can be.

In addition, the advertisement registration server 100 shares the first security level information to at least one node included in the first node group, and the second security level information to at least one node included in the second node group. can do.

In addition, when the number of stored second security level information among at least one node included in the second node groups exceeds a predetermined threshold, the advertisement registration server 100 determines the number of the second security level information. A node that exceeds the threshold of may be reset to a node of the first node group. This may be an operation performed even if the information has a relatively low security level, since it is necessary to provide security protection if a large number of information on the user is included.

In addition, the advertisement registration server 100 includes information included in other network nodes (eg, job information of the first user and/or second user (eg, first job information and/or second job information)), a marketing analysis report. Viewing information (and/or information representing the first matching score to the fourth matching score) and/or information on the number of site accesses specified by the second user (or information change), sales volume information (or sales index change, etc.) When a signal (or message) for requesting is received from a hospital terminal and/or a user terminal, different algorithms depending on whether the information is stored in the node included in the first node group or the node included in the second node group. Can be done.

For example, information contained in other network nodes (e.g., job information of a first user and/or a second user (e.g., first job information and/or second job information), marketing analysis report information (and/or Or information indicating the first matching score to the fourth matching score) and/or information on the number of site accesses designated by the second user (or information change amount), sales amount information (or sales index change amount), etc.) When (or message) is received from a hospital terminal and/or a user terminal, the advertisement registration server 100 is the type, type, aspect, number of information indicated by the signal, and the type of node in which the information indicated by the signal is stored. , Type, location, and number can be checked, and then different algorithms can be performed according to the identified type, type, aspect, and number.

In addition, when the information indicated by the signal is stored in both the node included in the first node group and the node included in the second node group, the processor may perform any one of the first node group and the second node group according to a predetermined criterion. By selecting only a node group, the requested information may be obtained from a node included in the selected node group.

In addition, the advertisement registration server 100 includes the above information (eg, job information of the first user and/or second user (eg, first job information and/or second job information), marketing analysis report information (and/or second job information). A request signal (information indicating the 1 matching score to the fourth matching score) and/or information on the number of site accesses designated by the second user (or information change), sales volume information (or sales index change), etc.) Or the information on the first time (or the first transmission time) when the request message) was sent, and the second time (or the first reception time) when each of the other network nodes received the request signal (or request message). Can be obtained. In addition, the advertisement registration server 100 includes a third time (or a second transmission time) when a response signal (or response message) transmitted in response to the request signal (or request message) is transmitted from each of the other network nodes, Information about a fourth time (or a second reception time) when the response signal (or response message) is received by the communication module 220 of the advertisement registration server 100 may be obtained.

The advertisement registration server 100 may include, for example, information indicated by the signal (eg, job information of a first user and/or a second user (eg, first job information and/or second job information), marketing Analysis report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site visits specified by the second user (or information change amount), sales volume information (or sales index change amount), etc.) Is stored in both the node included in the first node group and the node included in the second node group, the first time (or the first transmission time), the second time (or the first reception time), and the third time ( Or, based on at least one of the second transmission time) and the fourth time (or the second reception time), by selecting/determining whether to acquire information (indicated by the signal) from which node among other network nodes, , i) a request signal may be additionally transmitted to the selected node, or ii) information (indicated by the signal) may be received from the selected node. Here, the first time, the second time, the third time, and the fourth time may be obtained based on data obtained by a previously transmitted request signal and a response signal. In addition, the advertisement registration server 100 is, for example, a node in which at least one of the difference between the first reception time and the first transmission time and the difference between the second reception time and the second transmission time among other network nodes is the shortest. Alternatively, the request signal may be transmitted by selecting only a node lower than a predetermined threshold.

The advertisement registration server 100 may include, for example, information indicated by the signal (eg, job information of a first user and/or a second user (eg, first job information and/or second job information), marketing Analysis report information (and/or information indicating the first match score to the fourth match score) and/or information on the number of site visits specified by the second user (or information change amount), sales volume information (or sales index change amount), etc.) Is stored in both the node included in the first node group and the node included in the second node group, the first time (or the first transmission time), the second time (or the first reception time), and the third time ( Or from a node among other network nodes (indicated by the signal), based on at least one of the second transmission time) and the fourth time (or the second reception time) and the cost required by each of the other network nodes. You can select/determine whether to obtain information. For example, the advertisement registration server 100 excludes a node whose consideration cost is higher than a predetermined threshold, and then, among the remaining plurality of nodes, the difference between the first reception time and the first transmission time, and the second reception time and the second The request signal may be transmitted by selecting only a node having at least one of the shortest difference between transmission times or a node lower than a predetermined threshold.

The methods according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the computer-readable medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in computer software.

Examples of computer-readable media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions may include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine language codes such as those created by a compiler. The above-described hardware device may be configured to operate as at least one software module to perform the operation of the present invention, and vice versa.

In addition, the above-described method or apparatus may be implemented by combining all or part of its configuration or function, or may be implemented separately.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the following claims. You will understand that you can do it.

100: advertisement registration server 101: advertisement register
102: social network analysis unit 103: advertisement request receiving unit
104: advertisement medium identification unit 105: user-customized advertisement determination unit
110: processor 120: memory
130: transmitting and receiving device 140: input interface device
150: output interface device 160: storage device
200: advertising media server 210: social network server
300: user terminal 301: SNS account management unit
302: social activity log management unit 303: user information de-identification unit
304: target advertisement decision unit

Claims (5)

As a system that displays customized advertisements based on social networks,
A user terminal connected to an advertisement medium server to receive a target advertisement; And
An advertisement registration server that provides the target advertisement to the user terminal through the advertisement medium server in response to an advertisement request message received from the advertisement medium server; Including,
The advertisement registration server,
Collecting social data on a plurality of user terminals from a social network server, wherein the social data includes information on user reactions,
A target advertisement candidate group including the target advertisement is determined among a plurality of pre-registered advertisements based on the collected social data and transmitted to the advertisement medium server,
The advertisement registration server,
Receiving non-identifying user information obtained by de-identifying some of the information for identifying a user from the user terminal,
And determining the target advertisement candidate group based on the non-identifying user information and the social data,
The advertisement registration server,
An advertisement registration unit for registering a plurality of advertisements and storing registration information for each of the registered advertisements,
An advertisement medium identification unit for generating advertisement medium information by identifying the advertisement medium of the advertisement medium server that has transmitted the advertisement request message;
A social network analysis unit that determines an initial advertisement candidate group among the registered advertisements based on the social data and the advertisement medium information,
A user-customized advertisement determination unit configured to determine the target advertisement candidate group by extracting advertisements corresponding to the non-identifying user information from the initial advertisement candidate group,
The social network analysis unit,
First filtering the registered advertisements based on the advertisement medium information,
Second filtering of the first filtered advertisements based on the social data to determine the initial advertisement candidate group,
Comparing the content information displayed together with the advertisement with the user reaction and the content information to be displayed together with the target advertisement,
As a result of the comparison, at least one advertisement displayed with similar content information and in which a user reaction exists is determined,
It characterized in that extracting the determined at least one advertisement and at least one or more similar advertisements among the advertisement targets and purposes from among the first filtered advertisements,
The user terminal,
Receiving the target advertisement candidate group from the advertisement registration server through the advertisement medium server,
Determine the target advertisement from the target advertisement candidate group based on the social activity log,
The user terminal,
Receiving the target advertisement candidate group from the advertisement registration server through the advertisement medium server,
Determine the target advertisement from the target advertisement candidate group based on the social activity log,
The user terminal,
An SNS account management unit that stores at least one of an account ID and a password for accessing the social network server, and accesses the social network server,
A social activity log management unit for generating and storing the social activity log corresponding to various social activities performed through the social network server;
A user information de-identification unit for de-identifying user information of the user terminal and storing the non-identifying user information;
Includes a target advertisement determination unit for determining the target advertisement among advertisements included in the target advertisement candidate group,
The target advertisement determination unit,
By referring to the registration information and social activity log of each of the advertisements included in the target advertisement candidate group, the mention and ripple are calculated, but the mention level (α) is calculated based on Equation 1, and based on Equation 2 To calculate the ripple degree (β),
[Equation 1]

[Equation 2]

CTinc is the number of contents including a keyword corresponding to a specific advertisement, CTtot is the total number of contents uploaded or shared by the user, and CMinc is the keyword corresponding to the specific advertisement among the comments input by the user. It is the number of included comments, CMtot is the number of comments included in social data and directly mentioned by the user, and CTmarg is the number of contents in which the interaction of others is greater than or equal to the threshold value among contents including the keyword corresponding to the specific advertisement. Is the number, and CMmarg is the number of comments including the keyword corresponding to the specific advertisement among comments input by others in response to comments including the keyword corresponding to the specific advertisement among comments input by the user And, the threshold value is an average value of the number of times the other person interacts with the contents uploaded or shared by the user,
[Equation 3]

Among the advertisements included in the target advertisement candidate group, the weight (w) for the specific advertisement is calculated based on Equation 3, where x1 is a proportional constant for the mention degree, and x2 is a proportional constant for the ripple degree. ,
It characterized in that determining the target advertisement based on the weight,
system. delete delete delete delete

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