CN110348894B - Method and device for displaying resource advertisement and electronic equipment - Google Patents
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Abstract
The present disclosure relates to a method, apparatus, electronic device, and computer-readable medium for resource advertisement presentation. The method comprises the following steps: acquiring state information of a user based on an access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource position of the user side for display. The method, the device, the electronic equipment and the computer readable medium for displaying the resource advertisement, which are related to the disclosure, can accurately distribute the traffic of the business party to the target user and simultaneously maximize the benefit of the provider of the traffic.
Description
Technical Field
The present disclosure relates to the field of computer information processing, and in particular, to a method, an apparatus, an electronic device, and a computer readable medium for displaying a resource advertisement.
Background
The accurate marketing (Precision marketing) is to build a personalized customer communication service system by means of modern information technology on the basis of accurate positioning. Advertisers (the desirers of advertisement business) precisely locate users through website data and then push personalized advertisements to users to achieve the purpose of marketing and promotion. By the method, advertisement can be prevented from being pushed blindly for advertisers, the conversion rate of marketing effect is improved, the flow of the advertisers can be changed for an advertisement delivery platform (service provider), the product income of companies is improved, and better products can be also provided for increasing the viscosity of users.
For advertisers, the goal is to maximize advertising investment costs by properly putting in the right amount of advertising; at present, the common technical scheme of accurate marketing to advertising masters is: the user's preference is known based on the user's browsing or purchasing records in order to push similar products to the user on the resource bits on the web page. This approach is suitable for accurate marketing after user purchase occurs. However, in actual situations, some product users may only purchase the product once, and this way of pushing the advertisement according to the articles that the users have purchased has a problem of advertisement traffic waste.
For an advertising platform, the goal is to reasonably distribute user traffic among the demand traffic of multiple advertisers to maximize the revenue of their own products; the current common flow profit mode aiming at the advertisement delivery platform is as follows: and selecting the advertisement of the advertiser with the highest price for delivery according to the bid of the advertiser. In practice, however, the traffic costs of most advertisers are distributed stepwise, and how to reasonably distribute traffic among multiple advertisers, so that the benefit of the advertising platform is maximized is also a problem to be solved.
Accordingly, there is a need for a new method, apparatus, electronic device, and computer-readable medium for resource advertisement presentation.
The above information disclosed in the background section is only for enhancement of understanding of the background of the disclosure and therefore it may include information that does not form the prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of this, the present disclosure provides a method, apparatus, electronic device and computer readable medium for displaying a resource advertisement, which can accurately distribute traffic of a service party to a target user and maximize provider benefit of the traffic.
Other features and advantages of the present disclosure will be apparent from the following detailed description, or may be learned in part by the practice of the disclosure.
According to an aspect of the present disclosure, a method for displaying a resource advertisement is provided, the method comprising: acquiring state information of a user based on an access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource position of the user side for display.
Optionally, acquiring the state information of the user based on the access request of the user includes: providing a login page for the user; and acquiring state information of the user through the login page, wherein the state information of the user comprises an unregistered state, a logged-in state, a first unfinished state, a second unfinished state, a trusted state and a borrowed state.
Optionally, obtaining the plurality of current conversions and the plurality of current conversion values of the plurality of business demanders based on the resource bits includes: acquiring the total flow which is pushed currently; respectively acquiring a plurality of sub-flows corresponding to a plurality of service demander; determining the plurality of current conversions according to the total flow and the plurality of sub-flows; and determining the plurality of current conversion values from the plurality of current conversion rates.
Optionally, determining the targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, the plurality of current conversion values includes: acquiring a plurality of stage conversion values of a plurality of business demanders; establishing a target optimization equation set through the plurality of current conversion rates, the plurality of current conversion values, wherein the optimization target of the target optimization equation set is the maximum total conversion value of the resource bit flow; and solving the target optimization equation set to obtain an optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties.
Optionally, solving the objective optimization equation set, and obtaining the optimal flow distribution coefficient corresponding to each of the plurality of service requesters includes: and solving the target optimization equation set, and obtaining an optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties.
Optionally, determining the targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, the plurality of current conversion values further comprises: determining a first advertisement category to be displayed based on the state information; determining a second advertisement category to be displayed based on the plurality of business categories; and determining a target advertisement category from the first advertisement category and the second advertisement category.
Optionally, determining the first advertisement category to be presented based on the status information includes: and determining a first advertisement category to be displayed through a multidimensional resource bit report based on the state information.
Optionally, determining the first advertisement category to be presented through the multi-dimensional resource bit report based on the status information further includes: and generating the multi-dimensional resource bit report by the user state information, the resource bit information and the clicking rate of each advertisement.
Optionally, determining the targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, the plurality of current conversion values further comprises: determining a target service demand side according to the optimal flow distribution coefficients; and determining the target advertisement from a plurality of advertisements of the target business demander according to the target advertisement category.
Optionally, the resource bit is located at the upper end of the user login page, and the resource bit is used for displaying the target advertisement.
According to an aspect of the present disclosure, an apparatus for displaying a resource advertisement is provided, the apparatus comprising: the state module is used for acquiring the state information of the user based on the access request of the user; the class module is used for acquiring a plurality of service classes corresponding to a plurality of service demander; the value module is used for acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; an advertisement module for determining a targeted advertisement based on the status information, the plurality of business categories, the plurality of current conversion rates, the plurality of current conversion values; and the display module is used for pushing the target advertisement to the resource position of the user side for display.
Optionally, the status module includes: a login unit, configured to provide a login page for the user; and a status unit for acquiring status information of the user through the login page, wherein the status information of the user comprises an unregistered status, a logged-in status, a first unfinished status, a second unfinished status, a trusted status and a borrowed status.
Optionally, the value module includes: the flow unit is used for acquiring the total flow which is currently pushed; the sub-flow unit is used for respectively acquiring a plurality of sub-flows corresponding to the plurality of service demander; a conversion rate unit for determining the plurality of current conversion rates according to the total flow rate and the plurality of sub-flow rates; and a value unit for determining the plurality of current conversion values from the plurality of current conversion rates.
Optionally, the advertisement module includes: the stage value unit is used for acquiring a plurality of stage conversion values of a plurality of business demander; establishing an equation unit, wherein the equation unit is used for establishing a target optimization equation set through the plurality of current conversion rates, the plurality of current conversion values, and the optimization target of the target optimization equation set is that the total conversion value of the resource bit flow is the maximum; and the solving equation unit is used for solving the target optimization equation set and obtaining the optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties.
Optionally, the solving equation unit is further configured to solve the objective optimization equation set by using an objective optimization method with constraint conditions to obtain the optimal flow distribution coefficient.
Optionally, the advertisement module includes: a first unit for determining a first advertisement category to be presented based on the status information; a second unit, configured to determine a second advertisement category to be displayed based on the plurality of service categories; and a targeting unit for determining a targeting advertisement category from the first advertisement category and the second advertisement category.
Optionally, the first unit is further configured to determine, based on the status information, a first advertisement category to be presented through a multidimensional resource bit report.
Optionally, the advertisement module further comprises: and the report unit is used for generating the multidimensional resource bit report through the user state information, the resource bit information and the clicking rate of each advertisement.
Optionally, the advertisement module further comprises: the service unit is used for determining a target service demand party according to the plurality of optimal flow distribution coefficients; and an advertisement unit for determining the target advertisement from a plurality of advertisements of the target business demander according to the target advertisement category.
Optionally, the resource bit is located at the upper end of the user login page, and the resource bit is used for displaying the target advertisement.
According to an aspect of the present disclosure, there is provided an electronic device including: one or more processors; a storage means for storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the methods as described above.
According to an aspect of the present disclosure, a computer-readable medium is presented, on which a computer program is stored, which program, when being executed by a processor, implements a method as described above.
According to the method, the device, the electronic equipment and the computer readable medium for displaying the resource bit advertisement, the state information of the user is obtained based on the access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource bit of the user side for display, and enabling the provider benefit of the traffic to be maximized while accurately distributing the traffic of the service party to the target user.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The above and other objects, features and advantages of the present disclosure will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings. The drawings described below are merely examples of the present disclosure and other drawings may be obtained from these drawings without inventive effort for a person of ordinary skill in the art.
FIG. 1 is a system block diagram illustrating a method and apparatus for resource bit advertisement presentation, according to an example embodiment.
FIG. 2 is a flowchart illustrating a method of resource bit advertisement presentation, according to an example embodiment.
FIG. 3 is a flowchart illustrating a method of resource bit advertisement presentation according to another example embodiment.
FIG. 4 is a schematic diagram illustrating a method of resource bit advertisement presentation, according to another example embodiment.
FIG. 5 is a block diagram illustrating an apparatus for resource bit advertisement presentation, according to an example embodiment.
FIG. 6 is a block diagram illustrating an apparatus for resource bit advertisement presentation according to another example embodiment.
Fig. 7 is a block diagram of an electronic device, according to an example embodiment.
Fig. 8 is a block diagram of a computer-readable medium shown according to an example embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments can be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the example embodiments to those skilled in the art. The same reference numerals in the drawings denote the same or similar parts, and thus a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the disclosed aspects may be practiced without one or more of the specific details, or with other methods, components, devices, steps, etc. In other instances, well-known methods, devices, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the elements and operations/steps, nor must they be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another element. Accordingly, a first component discussed below could be termed a second component without departing from the teachings of the concepts of the present disclosure. As used herein, the term "and/or" includes any one of the associated listed items and all combinations of one or more.
Those skilled in the art will appreciate that the drawings are schematic representations of example embodiments and that the modules or flows in the drawings are not necessarily required to practice the present disclosure, and therefore, should not be taken to limit the scope of the present disclosure.
Without loss of generality, specific embodiments in this disclosure will be described in terms of flow allocation of resource bits on a platform that provides financial services as a specific application scenario. The method for allocating the resource bit flow in the disclosure can also be applied to advertisement delivery scenes of other network platforms, and is not limited to the scenes in the embodiment of the disclosure.
The application of a certain financial service class receives advertisements put by a plurality of BUs (business parties), each BU hopes to optimize the occupied resource bit, and meanwhile, the application of the financial service class also hopes to maximize the income of the application, and the two problems are the problems to be solved by the resource bit stream allocation method in the disclosure.
FIG. 1 is a system block diagram illustrating a method and apparatus for resource bit advertisement presentation, according to an example embodiment.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104 and a server 105, and business side devices 106, 107, 108. The network 104 is a medium for providing a communication link between the terminal devices 101, 102, 103 and the server 105; the network 104 is also the medium used to provide communication links between the service-side devices 106, 107, 108 and the server 105. The network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
The user may interact with the server 105 via the network 104 using the terminal devices 101, 102, 103 to receive or send messages or the like. Various communication client applications, such as a financial service type platform, a shopping type application, a web browser application, a search type application, an instant messaging tool, etc., may be installed on the terminal devices 101, 102, 103.
The business party may interact with the server 105 via the network 104 using the business party devices 106, 107, 108 to receive or send messages, etc. Various communication client applications may be installed on the business side devices 106, 107, 108, such as financial services class platforms, shopping class applications, web browser applications, search class applications, instant messaging tools, and the like.
The terminal devices 101, 102, 103 and the business side devices 106, 107, 108 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablets, laptop and desktop computers, and the like.
The server 105 may be a server providing various services, such as a background management server providing support for financial services-like websites browsed by the user using the terminal devices 101, 102, 103. The background management server can analyze the login request of the user and the advertisement pushing requirement of the business party, and then process the data and feed back the processing result (pushing information) to the terminal equipment for display.
The server 105 may obtain status information of the user via the terminal devices 101, 102, 103, e.g. based on an access request of the user; the server 105 may obtain a plurality of service categories corresponding to a plurality of service demander, for example, through the service side devices 106, 107, 108; the server 105 may obtain, for example, via the business partner devices 106, 107, 108, a plurality of current conversions and a plurality of current conversion values of the plurality of business demanders based on the resource bits; server 105 may determine a targeted advertisement based on, for example, the status information, the plurality of traffic categories, the plurality of current conversions, and the plurality of current conversion values; the server 105 may, for example, push the targeted advertisement into the resource slots of the terminal devices 101, 102, 103 for presentation.
The server 105 may be an entity server, or may be formed by a plurality of servers, for example, it should be noted that the method for displaying the resource advertisement provided in the embodiment of the present disclosure may be executed by the server 105, and accordingly, the device for displaying the resource advertisement may be disposed in the server 105. The web page end provided for the user to browse the financial service commodity is generally located in the terminal equipment 101, 102 and 103; the operational end that provides the service party with the service requirements is typically located at the service party devices 106, 107, 108.
According to the method and the device for displaying the resource advertisement, the state information of the user is obtained based on the access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource bit of the user side for display, and enabling the provider benefit of the traffic to be maximized while accurately distributing the traffic of the service party to the target user.
FIG. 2 is a flowchart illustrating a method of resource bit advertisement presentation, according to an example embodiment. The method 20 for displaying the advertisement of the resource bit at least comprises steps S202 to S210.
As shown in fig. 2, in S202, status information of a user is acquired based on an access request of the user. Wherein, obtaining the status information of the user comprises: providing a login page for the user; the method comprises the steps of obtaining state information of a user through a login page, wherein the state information of the user comprises an unregistered state, a logged-in state, a first unfinished state, a second unfinished state, a trusted state and a borrowed state.
The login page of the user can be, for example, a landing page, and the landing page can be set to assist the user to fill in user information to log in the financial service website. And determining the state information of the user according to the information filled by the user. The user can complete various authentications by submitting related information of individuals in the financial network platform, and then submit applications of financial services on the network. The financial network platform can require the user to provide various authentications so as to ensure that personal information of the user is real and effective and reduce risks of the financial platform. In this case, the financial platform may require the user to provide a mobile phone number, an identification card number, perform various authentications such as user face recognition, and the like. As described above, the status information of the user on the website of the financial service may be different status, and more specifically, may be an unregistered user status, a registered user status, a face recognition authenticated user status, an identification card authenticated user status, a borrowed user status, a owed user status, and the like.
Wherein, the landing page is also called: landing pages, guide pages, refer to the specific marketing campaign that a visitor sees an explicit topic in elsewhere—through Email, social media or advertising attractive coupons, etc., that are linked to the first page on you's website after clicking. Typically, what is hidden behind the various information on the landing page is a form that discovers and gathers information about potential consumers in order to convert visitors to potential consumers and to continue to follow up based on the gathered information.
In S204, a plurality of service categories corresponding to the plurality of service demander are acquired. Different business categories may be set for advertisements corresponding to the business party delivering the advertisements, for example, by preset settings, such as financial service product category, entertainment product category, information product category, and the like.
In S206, a plurality of current conversion rates and a plurality of current conversion values of the plurality of service demander based on the resource bits are obtained. Comprising the following steps: acquiring the total flow which is pushed currently; respectively acquiring a plurality of sub-flows corresponding to a plurality of service demander; determining the plurality of current conversions according to the total flow and the plurality of sub-flows; and determining the plurality of current conversion values from the plurality of current conversion rates.
The plurality of current conversion values may be determined, in particular, from the plurality of current conversion rates, for example. The website traffic conversion rate (conversion rate) refers to the ratio of the number of accesses by which the user performs the corresponding target action to the total number of accesses. The corresponding actions may be user login, user registration, user subscription, user download, user purchase, etc. and thus website conversion is a broad concept. In short, the conversion of a guest into a website resident user may also be understood as a guest-to-user conversion, when the guest accesses the website.
In the present disclosure, taking an example of an advertisement that can be pushed by a user clicking an advertiser, if 10 users clicking the advertisement are shown on the user side every 100 times, the advertisement conversion rate of the website is 10%, and finally 2 users subscribe to the advertisement, the subscription conversion rate is 2%, and one user places an order for purchase, and the purchase conversion rate is 1%.
The value of the UV (independent Visitor) access to the advertisement by the Unique viewer may calculate the conversion value. More specifically, the conversion value may be calculated by paying an amount of money, paying a conversion rate, and a guest price as references.
In S208, a targeted advertisement is determined based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values. May include: acquiring a plurality of stage conversion values of a plurality of business demanders; establishing a target optimization equation set through the plurality of current conversion rates, the plurality of current conversion values, wherein the optimization target of the target optimization equation set is the maximum total conversion value of the resource bit flow; and solving the target optimization equation set to obtain an optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties.
The details will be described in the corresponding embodiment of fig. 3.
In S210, the target advertisement is pushed to the resource bit of the user terminal for display. Different advertisers can determine the conversion value of the stage through the preset setting, for example, for a certain activity, for the advertiser A, the conversion value is 0.6 yuan for each time when the advertisement click rate of a user is more than 1 ten thousand times, and when the click rate is more than 10 ten thousand times, the single value is reduced, for example, to 0.4 yuan. In the case where there are multiple advertisers, such as BU (A) and BU (B), different advertisers can agree on their own different phase conversion value.
In the case that a plurality of advertisers exist, such as BU (A) and BU (B), if BU (A) and BU (B) are competing for the same resource bit of a user, the conversion value of BU (A) is 0.6, and the conversion value of BU (B) is 0.4, for a network platform for providing financial services, if the resource bit is given to A, because the click rate is particularly large, the conversion value corresponding to A is reduced to 0.3, in the case, the advertising benefit of one resource bit is reduced for the platform, and meanwhile, excessive advertising promotion is not required for the A advertiser, in the case, the quantity of the resource bit can be reasonably distributed by the method disclosed by the invention, and the total value can be maximized by respectively giving A and B.
Furthermore, in the process of advertisement promotion, users can be subdivided according to user states by the method in the disclosure, a platform of a financial service network can support a plurality of activities and advertisements, different channels can give different discount offers, different marketing activities can also recommend the most appropriate resource positions for different users according to the requirements of different business parties, and promotion of products of the business parties and meeting of the requirements of the users are facilitated.
It should be clearly understood that this disclosure describes how to make and use particular examples, but the principles of this disclosure are not limited to any details of these examples. Rather, these principles can be applied to many other embodiments based on the teachings of the present disclosure.
FIG. 3 is a flowchart illustrating a method of resource bit advertisement presentation according to another example embodiment. The flow shown in fig. 3 is a detailed description of S208 "determine a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values" in the flow shown in fig. 2.
As shown in fig. 3, in S302, a plurality of phase conversion values of a plurality of business demanders are acquired.
In S304, a target optimization equation set is established according to the current conversion rates, the current conversion values, and the optimization target of the target optimization equation set is that the total conversion value of the resource bit flow is the maximum.
In S306, the objective optimization equation set is solved, and an optimal flow distribution coefficient corresponding to each of the plurality of service requesters is obtained. For example, the optimization objective of the objective optimization equation set may be set to have the maximum total conversion value of the resource bit flow, and the objective optimization equation set is solved by a objective optimization method with constraint conditions to obtain the optimal flow distribution coefficient.
The solution can be performed by a target optimization method with constraints. The target optimization method with constraint conditions is to find a set of parameter values under a series of constraint conditions so as to optimize the target value of a certain function or a certain set of functions. Wherein the constraint condition may be either an equality constraint or an inequality constraint. The key to finding this set of parameter values may be: the constraint condition and the target value are satisfied to achieve the optimum. Methods for solving constraint problems can be classified into conventional methods and evolutionary algorithms. In one embodiment, the set of objective optimization equations in the present disclosure may be solved, for example, by an ant colony algorithm, to obtain the optimal flow distribution coefficients.
In S308, a first advertisement category to be presented is determined based on the status information. Further, a first advertisement category to be presented is determined through a multi-dimensional resource bit report based on the status information.
In one embodiment, determining the first advertisement category to be presented by the multi-dimensional resource bit report based on the status information further comprises: and generating the multi-dimensional resource bit report by the user state information, the resource bit information and the clicking rate of each advertisement.
Wherein the multi-dimensional resource bit report is based on the transformation of the liveness of each state level of the massive users. The prior art reporting tool can only provide the funnel status for each resource bit. The multidimensional resource bit report is characterized in that the state of a user is distinguished, each resource bit is arranged under each user state, the click rate of different plates and the data chain are arranged under each resource bit, and the report is further thinned according to the user state.
In S310, a second advertisement category to be presented is determined based on the plurality of traffic categories.
In S312, a target advertisement category is determined from the first advertisement category and the second advertisement category.
In S314, a target traffic demand side is determined according to the plurality of optimal traffic distribution coefficients. And determining a target service requiring party according to the most available flow distribution coefficient, namely BU (A), BU (B), and BU (C).
In S316, the targeted advertisement is determined among the plurality of advertisements of the targeted business demander according to the targeted advertisement category. And determining the advertisement to be put according to the matching degree of the target advertisement category of the service demand party and the current user state. More specifically, where there are multiple resource bits at the user, the targeted advertisements may also be ordered for sequential presentation.
Those skilled in the art will appreciate that all or part of the steps implementing the above described embodiments are implemented as a computer program executed by a CPU. The above-described functions defined by the above-described methods provided by the present disclosure are performed when the computer program is executed by a CPU. The program may be stored in a computer readable storage medium, which may be a read-only memory, a magnetic disk or an optical disk, etc.
Furthermore, it should be noted that the above-described figures are merely illustrative of the processes involved in the method according to the exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily appreciated that the processes shown in the above figures do not indicate or limit the temporal order of these processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, for example, among a plurality of modules.
FIG. 4 is a schematic diagram illustrating a method of resource bit advertisement presentation, according to another example embodiment. More specifically, as shown in FIG. 4, the banner in the APP page may be, for example, a specific implementation of the resource bits in the present disclosure. When a user transitions from an unregistered user to a logged on state, or from an unfinished state 1 to an unfinished state 2, the content of the banner resource bit presented on the user APP may be changed according to the method in the present disclosure.
The resource bits will set which are adapted to which user state 1 and which are adapted to user state 2. The corresponding banners can divide the division granularity based on the priority, and the division granularity is further divided according to different user states, such as the banners corresponding to the registration cash red packet of a new user (unregistered), the banners corresponding to the unfinished state, the banners corresponding to the task system are given 888 without the need of a finished part, the banners corresponding to the task system are given in the unfinished state 1 or 2, the borrowed old user has the banners rewarded by the new guest, the trusted user has the coupons with the borrowing day free of X day interest, and the like, and the disclosure is not limited to this.
Furthermore, the banner priority corresponds to the user state, and the server background is updated to the front end of the user client APP for display in real time. Fig. 4 is a schematic diagram of the distribution of different banners, and the method disclosed in the present disclosure makes the banners displayed by each user different, and performs differential pushing based on the state recorded by the corresponding background server of each user.
When the resource bits are multiple, the target advertisements can be ordered according to the preset priority; and determining corresponding resource bits for the target advertisements according to the sequencing result.
The following are device embodiments of the present disclosure that may be used to perform method embodiments of the present disclosure. For details not disclosed in the embodiments of the apparatus of the present disclosure, please refer to the embodiments of the method of the present disclosure.
FIG. 5 is a block diagram illustrating an apparatus for resource bit advertisement presentation, according to an example embodiment. The apparatus 50 for resource location advertisement presentation includes: status module 502, category module 504, value module 506, advertisement module 508, and presentation module 510.
The status module 502 is configured to obtain status information of a user based on an access request of the user; the status module 502 includes: a login unit, configured to provide a login page for the user; and a status unit for acquiring status information of the user through the login page, wherein the status information of the user comprises an unregistered status, a logged-in status, a first unfinished status, a second unfinished status, a trusted status and a borrowed status.
The category module 504 is configured to obtain a plurality of service categories corresponding to a plurality of service requesters;
The value module 506 is configured to obtain a plurality of current conversion rates and a plurality of current conversion values of the plurality of service requesters based on the resource bits; the value module 506 includes: the flow unit is used for acquiring the total flow which is currently pushed; the sub-flow unit is used for respectively acquiring a plurality of sub-flows corresponding to the plurality of service demander; a conversion rate unit for determining the plurality of current conversion rates according to the total flow rate and the plurality of sub-flow rates; and a value unit for determining the plurality of current conversion values from the plurality of current conversion rates.
The advertisement module 508 is configured to determine a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, the plurality of current conversion values; and
the display module 510 is configured to push the target advertisement to a resource location of a user terminal for display. The resource bit is positioned at the upper end of the user login page and is used for displaying the target advertisement.
FIG. 6 is a block diagram illustrating an apparatus for resource bit advertisement presentation according to another example embodiment. The means 60 for resource advertisement presentation is a further illustration of the advertisement module 508 in the means 50 for resource advertisement presentation. The apparatus 60 for resource location advertisement presentation includes: a stage value unit 602, an establish equation unit 604, a solve equation unit 606, a first unit 608, a second unit 610, a target unit 612, a business unit 614, and an advertisement unit 616.
The stage value unit 602 is configured to obtain a plurality of stage conversion values of a plurality of service demanders;
the establishing equation unit 604 is configured to establish a target optimization equation set through the plurality of current conversion rates, the plurality of current conversion values, and an optimization target of the target optimization equation set is that a total conversion value of the resource bit flow is the maximum; and
the solving equation unit 606 is configured to solve the target optimization equation set, and obtain an optimal flow distribution coefficient corresponding to each of the service demander in the plurality of service demander. The solving equation unit 606 is further configured to solve the objective optimization equation set by using an objective optimization method with constraint conditions to obtain the optimal flow distribution coefficient.
A first unit 608 is configured to determine a first advertisement category to be presented based on the status information; the first unit is further configured to determine a first advertisement category to be displayed through a multidimensional resource bit report based on the status information. The first unit 608 further includes a report unit, configured to generate the multi-dimensional resource bit report according to the user status information, the resource bit information, and the click rate of each advertisement.
The second unit 610 is configured to determine a second advertisement category to be presented based on the plurality of service categories; and
The targeting unit 612 is configured to determine a target advertisement category from the first advertisement category and the second advertisement category.
The service unit 614 is configured to determine a target service demander according to the plurality of optimal flow allocation coefficients; and
the advertisement unit 616 is configured to determine the target advertisement from the plurality of advertisements of the target service demander according to the target advertisement category. More specifically, where there are multiple resource bits at the user, the targeted advertisements may also be ordered for sequential presentation.
Furthermore, in the process of advertisement promotion, users can be subdivided according to user states by the method in the disclosure, a platform of a financial service network can support a plurality of activities and advertisements, different channels can give different discount offers, different marketing activities can also recommend the most appropriate resource positions for different users according to the requirements of different business parties, and promotion of products of the business parties and meeting of the requirements of the users are facilitated.
According to the device for displaying the resource bit advertisement, the state information of the user is obtained based on the access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource bit of the user side for display, and enabling the provider benefit of the traffic to be maximized while accurately distributing the traffic of the service party to the target user.
Fig. 7 is a block diagram of an electronic device, according to an example embodiment.
An electronic device 200 according to such an embodiment of the present disclosure is described below with reference to fig. 7. The electronic device 200 shown in fig. 7 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.
As shown in fig. 7, the electronic device 200 is in the form of a general purpose computing device. The components of the electronic device 200 may include, but are not limited to: at least one processing unit 210, at least one memory unit 220, a bus 230 connecting the different system components (including the memory unit 220 and the processing unit 210), a display unit 240, and the like.
Wherein the storage unit stores program code executable by the processing unit 210 such that the processing unit 210 performs steps according to various exemplary embodiments of the present disclosure described in the above-described electronic prescription flow processing methods section of the present specification. For example, the processing unit 210 may perform the steps as shown in fig. 2, 3.
The memory unit 220 may include readable media in the form of volatile memory units, such as Random Access Memory (RAM) 2201 and/or cache memory 2202, and may further include Read Only Memory (ROM) 2203.
The storage unit 220 may also include a program/utility 2204 having a set (at least one) of program modules 2205, such program modules 2205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Bus 230 may be a bus representing one or more of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 200 may also communicate with one or more external devices 300 (e.g., keyboard, pointing device, bluetooth device, etc.), one or more devices that enable a user to interact with the electronic device 200, and/or any device (e.g., router, modem, etc.) that enables the electronic device 200 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 250. Also, the electronic device 200 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet, through a network adapter 260. Network adapter 260 may communicate with other modules of electronic device 200 via bus 230. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with electronic device 200, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or may be implemented in software in combination with the necessary hardware. Thus, as shown in fig. 8, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, and includes several instructions to cause a computing device (may be a personal computer, a server, or a network device, etc.) to perform the above-described method according to the embodiments of the present disclosure.
The software product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
The computer-readable medium carries one or more programs, which when executed by one of the devices, cause the computer-readable medium to perform the functions of: acquiring state information of a user based on an access request of the user; acquiring a plurality of service categories corresponding to a plurality of service demander; acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits; determining a targeted advertisement based on the status information, the plurality of traffic categories, the plurality of current conversion rates, and the plurality of current conversion values; and pushing the target advertisement to a resource position of the user side for display.
Those skilled in the art will appreciate that the modules may be distributed throughout several devices as described in the embodiments, and that corresponding variations may be implemented in one or more devices that are unique to the embodiments. The modules of the above embodiments may be combined into one module, or may be further split into a plurality of sub-modules.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or in combination with the necessary hardware. Thus, the technical solutions according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, and include several instructions to cause a computing device (may be a personal computer, a server, a mobile terminal, or a network device, etc.) to perform the method according to the embodiments of the present disclosure.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that this disclosure is not limited to the particular arrangements, instrumentalities and methods of implementation described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (6)
1. A method of resource location advertisement presentation, comprising:
acquiring state information of a user based on an access request of the user;
acquiring a plurality of service categories corresponding to a plurality of service demander;
acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits;
acquiring a plurality of stage conversion values of a plurality of business demanders;
establishing a target optimization equation set through the plurality of current conversion rates and the plurality of current conversion values, wherein the optimization target of the target optimization equation set is the maximum total conversion value of the resource bit flow;
solving the target optimization equation set through an ant colony algorithm to obtain an optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties; determining a target service demand side according to the optimal flow distribution coefficient;
Determining a first advertisement category to be displayed through a multidimensional resource bit report based on the state information;
determining a second advertisement category to be displayed based on the plurality of business categories;
determining a target advertisement category through the first advertisement category and the second advertisement category;
determining the target advertisement in advertisements of target business demander according to the target advertisement category;
and pushing the target advertisement to a resource position of the user side for display.
2. The method of claim 1, wherein obtaining status information of the user based on the access request of the user comprises:
providing a login page for the user; and
the method comprises the steps of obtaining state information of a user through a login page, wherein the state information of the user comprises an unregistered state, a logged-in state, a first unfinished state, a second unfinished state, a trusted state and a borrowed state.
3. The method of claim 1, wherein obtaining a plurality of current conversions and a plurality of current conversion values for a plurality of business demanders based on resource bits comprises:
acquiring the total flow which is pushed currently;
respectively acquiring a plurality of sub-flows corresponding to a plurality of service demander;
Determining the plurality of current conversions according to the total flow and the plurality of sub-flows; and
and determining the current conversion values according to the current conversion rates.
4. An apparatus for advertising a resource location, comprising:
the state module is used for acquiring the state information of the user based on the access request of the user;
the class module is used for acquiring a plurality of service classes corresponding to each service requiring party;
the value module is used for acquiring a plurality of current conversion rates and a plurality of current conversion values of the plurality of business demanders based on the resource bits;
the advertisement module is used for acquiring a plurality of stage conversion values of a plurality of business demander; establishing a target optimization equation set through the plurality of current conversion rates and the plurality of current conversion values, wherein the optimization target of the target optimization equation set is the maximum total conversion value of the resource bit flow; solving the target optimization equation set through an ant colony algorithm to obtain an optimal flow distribution coefficient corresponding to each service demand party in the plurality of service demand parties; determining a target service demand side according to the optimal flow distribution coefficient; determining a first advertisement category to be displayed through a multidimensional resource bit report based on the state information; determining a second advertisement category to be displayed based on the plurality of business categories; determining a target advertisement category through the first advertisement category and the second advertisement category; determining the target advertisement in advertisements of target business demander according to the target advertisement category;
And the display module is used for pushing the target advertisement to the resource position of the user side for display.
5. An electronic device, comprising:
one or more processors;
a storage means for storing one or more programs;
when executed by the one or more processors, causes the one or more processors to implement the method of any of claims 1-3.
6. A computer readable medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method according to any of claims 1-3.
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| CN111143738B (en) * | 2019-11-27 | 2023-06-09 | 北京三快在线科技有限公司 | Resource display method and device, electronic equipment and storage medium |
| CN111680243B (en) * | 2020-04-16 | 2023-09-22 | 上海淇玥信息技术有限公司 | Page display method and device, electronic equipment and computer readable storage medium |
| CN113722624A (en) * | 2020-05-25 | 2021-11-30 | 北京沃东天骏信息技术有限公司 | Method and device for displaying service icon |
| CN111784395B (en) * | 2020-06-30 | 2024-02-13 | 百度在线网络技术（北京）有限公司 | Alarm method, device, computing equipment and medium for advertisement income fluctuation |
| CN111881353B (en) * | 2020-07-28 | 2023-10-31 | 北京达佳互联信息技术有限公司 | Method and device for pushing display resources, electronic equipment and storage medium |
| CN112418654B (en) * | 2020-11-19 | 2024-04-09 | 百度在线网络技术（北京）有限公司 | Resource allocation method and device, electronic equipment and storage medium |
| CN112668902B (en) * | 2020-12-31 | 2024-02-06 | 上海众源网络有限公司 | Resource allocation method and device, electronic equipment and storage medium |
| CN112862539B (en) * | 2021-03-03 | 2023-04-25 | 拉扎斯网络科技（上海）有限公司 | Flow processing method and device, electronic equipment and storage medium |
| CN114445125A (en) * | 2021-12-30 | 2022-05-06 | 中国电信股份有限公司 | Data object information processing method and device, electronic equipment and storage medium |
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