CN109711868A - Advertisement sending method and device - Google Patents
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- CN109711868A CN109711868A CN201811494883.0A CN201811494883A CN109711868A CN 109711868 A CN109711868 A CN 109711868A CN 201811494883 A CN201811494883 A CN 201811494883A CN 109711868 A CN109711868 A CN 109711868A
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Abstract
The application proposes a kind of advertisement sending method and device, wherein method includes: the behavioral data for obtaining user, and obtains user to the tendency numerical value of each advertisement type according to behavioral data；When receiving advertisement display request, obtains targeted advertisements from advertising information library to the tendency numerical value of each advertisement type according to user and be sent to applications client, so that applications client is in advertisement position displaying target advertisement of spreading its tail.Thereby, it is possible to carry out corresponding advertisement pushing for different users, the accuracy and clicking rate of advertisement pushing are improved, promotes user experience.
Description
Technical field
This application involves Internet technical field more particularly to a kind of advertisement sending methods and device.
Background technique
It launches, but pushes to user's full dose currently, the mode of the advertisement pushing of spreading its tail of application program can be advertiser
Advertisement not necessarily meet user intention, to reduce overall customer experience, while can also consume gray great amount of cost；?
It can be user gray scale of the advertiser into certain region or range to launch, although certain cost can be saved simultaneously in this way
It is impossible to ensure that the advertisement of push meets user intention；Therefore,
Aforesaid way causes the accuracy of advertisement pushing and clicking rate relatively low.
Summary of the invention
The application is intended to solve at least some of the technical problems in related technologies.
For this purpose, the application proposes a kind of advertisement sending method and device, for solve it is existing in the prior art can not
Push meets the advertisement of user intention, leads to the accuracy of advertisement pushing and the relatively low technical problem of clicking rate.
In order to achieve the above object, the application first aspect embodiment proposes a kind of advertisement sending method, comprising:
The behavioral data of user is obtained, and the user is obtained to the tendency of each advertisement type according to the behavioral data
Numerical value；
When receiving advertisement display request, according to the user to the tendency numerical value of each advertisement type from advertising information
Targeted advertisements are obtained in library and are sent to applications client, so that the applications client shows that the target is wide in advertisement position of spreading its tail
It accuses.
The advertisement sending method of the embodiment of the present application by obtaining the behavioral data of user, and is obtained according to behavioral data
User inclines to the tendency numerical value of each advertisement type when receiving advertisement display request according to user to each advertisement type
Targeted advertisements are obtained from advertising information library to numerical value and are sent to applications client, so that applications client is aobvious in advertisement position of spreading its tail
Show targeted advertisements.Thereby, it is possible to carry out corresponding advertisement pushing for different users, accuracy and the point of advertisement pushing are improved
Rate is hit, user experience is promoted.
In order to achieve the above object, the application second aspect embodiment proposes a kind of advertisement pushing device, comprising:
First obtains module, for obtaining the behavioral data of user；
Second obtains module, for obtaining the user to the tendency number of each advertisement type according to the behavioral data
Value；
Processing module, for receive advertisement display request when, according to the user to the tendency of each advertisement type
Numerical value obtains targeted advertisements from advertising information library and is sent to applications client, so that the applications client is in advertisement position of spreading its tail
Show the targeted advertisements.
The advertisement pushing device of the embodiment of the present application by obtaining the behavioral data of user, and is obtained according to behavioral data
User inclines to the tendency numerical value of each advertisement type when receiving advertisement display request according to user to each advertisement type
Targeted advertisements are obtained from advertising information library to numerical value and are sent to applications client, so that applications client is aobvious in advertisement position of spreading its tail
Show targeted advertisements.Thereby, it is possible to carry out corresponding advertisement pushing for different users, accuracy and the point of advertisement pushing are improved
Rate is hit, user experience is promoted.
In order to achieve the above object, the application third aspect embodiment proposes a kind of computer equipment, comprising: processor and deposit
Reservoir；Wherein, the processor is held to run with described by reading the executable program code stored in the memory
The corresponding program of line program code, for realizing the advertisement sending method as described in first aspect embodiment.
In order to achieve the above object, the application fourth aspect embodiment proposes a kind of non-transitory computer-readable storage medium
Matter is stored thereon with computer program, realizes that the advertisement as described in first aspect embodiment pushes away when which is executed by processor
Delivery method.
In order to achieve the above object, the 5th aspect embodiment of the application proposes a kind of computer program product, when the calculating
When instruction in machine program product is executed by processor, the advertisement sending method as described in first aspect embodiment is realized.
The additional aspect of the application and advantage will be set forth in part in the description, and will partially become from the following description
It obtains obviously, or recognized by the practice of the application.
Detailed description of the invention
The application is above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is a kind of flow diagram of advertisement sending method provided by the embodiment of the present application；
Fig. 2 is a kind of exemplary diagram of advertisement sending method provided by the embodiment of the present application；
Fig. 3 is advertisement pushing exemplary diagram；
Fig. 4 is a kind of structural schematic diagram of advertisement pushing device provided by the embodiment of the present application；
Fig. 5 is the structural schematic diagram of another kind advertisement pushing device provided by the embodiment of the present application；And
Fig. 6 is the structural schematic diagram of computer equipment provided by the embodiment of the present application.
Specific embodiment
Embodiments herein is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the application, and should not be understood as the limitation to the application.
Below with reference to the accompanying drawings the advertisement sending method and device of the embodiment of the present application are described.
Fig. 1 is a kind of flow diagram of advertisement sending method provided by the embodiment of the present application.
As shown in Figure 1, the advertisement sending method may comprise steps of:
Step 101, the behavioral data of user is obtained, and user is obtained to the tendency of each advertisement type according to behavioral data
Numerical value.
In practical applications, can show advertisement in the advertisement position of spreading its tail of applications client, the embodiment of the present application it is wide
It accuses method for pushing and use is interacted etc. in the advertisement of spreading its tail with applications client interact with application page or be user based on user
Family behavioural information can be positioned at the acquisition advertisement such as single user and its operation behavior, habit and be invested in applications client
It spreads its tail in advertisement position, pushes the advertisement for being bonded its wish for different users to realize.
Specifically, there are many kinds of the modes for obtaining the behavioral data of user, is illustrated below:
The first example, obtain user with the first behavioral data in application page interactive process.
Wherein, the first behavior data packet includes: button clicking operation of the user in application page, gesture touch operation, page
One or more of face stay time and page jump path.
For example, user in video application for the buttons clicking operation such as pause, F.F. of certain video or
It is sliding touch operation etc. of the user when browsing certain page.
Second of example obtains second behavioral data of the user in the advertisement interactive process of spreading its tail with applications client.
Wherein, the second behavioral data includes: the clicking operation and skip operations of spread its tail advertisement of the user to applications client
One or more.
It is understood that when the advertisement of spreading its tail for some applications client is pushed, available user
It can also be user to the row of the applications client and other multiple applications clients the behavioral data of the applications client
For data.
After the behavioral data for obtaining user, user can be obtained according to behavioral data to the tendency number of each advertisement type
Value assigns the weight that each data are different in behavioral data as an example, is assigned according to the corresponding weight of each data each
The different tendency numerical value of a advertisement type.
Wherein, advertisement type can classify according to the actual application, such as class, minority's commodity selling are promoted in amusement
Class, staple commodities sell class, event promotion class etc. big type and do small type classification, example then on the basis of big type
Such as entertaining and promoting class may include game class, news category, video class, and small, staple commodities is mainly directed towards electric business class brand manufacturers etc.,
According to above-mentioned rule, the advertisement of access can be done into labeling classification by way of such as interface, be stamped not for every series advertisements
Same label, accesses different type channels.
Specifically, user preferences can be calculated according to the behavioral data of user, for example, can in the form of being inclined to numerical value area
Dividing user preferences classification, that is to say, that the behavior of single can only influence score of the current user in all kinds of contents by a small margin,
And the behavior under different location, different time, different paths can also generate different score variations, such as exist in applications client
It spreads its tail and actively clicks advertisement in advertisement position, it may be possible to which the user of the behavior on user's subjective consciousness, the series advertisements is inclined to numerical value
Amplitude of variation can be relatively larger, and stay time then can according to specific length of time, whether have gesture trigger etc. and do it is careful
Distinctive rule under the score division of change and other behaviors, is analyzed by calculating, and is eventually stamped and is inclined to each advertisement type
To numerical value.
To during user constantly uses applications client, with the continuous update of behavioral data, push
Advertisement gradually become it is more accurate be bonded user's taste.
It should be noted that in order to improve advertising resource response speed, for example applications client work can be exited with user
For trigger opportunity, by the behavioral data uploaded extraction carry out calculating analysis, after save final calculated result, so as under
Secondary user can obtain by the quick response of request when logging in, opening applications client and be best suitable for the wide of the current wish of user
It accuses.
Step 102, when receiving advertisement display request, according to user to the tendency numerical value of each advertisement type from advertisement
Targeted advertisements are obtained in information bank and are sent to applications client, so that applications client is in advertisement position displaying target advertisement of spreading its tail.
It is understood that there are various advertising information streams, in order to quick obtaining targeted advertisements, need in advance
Establish advertising information library.As a kind of possible implementation, a variety of advertising information streams are obtained, in the progress of a variety of advertising information streams
Hold analysis, and a variety of advertising information streams are subjected to classification based on the analysis results and generate advertising information library.That is, by will not
Same advertising information stream carries out integration classification and is saved in advertising information library.
Applications client is being received when spreading its tail advertisement position request interface, according to user to the tendency of each advertisement type
Numerical value obtains targeted advertisements from advertising information library, that is to say, that " tendency numerical value " highest one group of advertising information stream is picked out,
It is shown back to applications client in advertisement position of spreading its tail after structuring processing.
It should be noted that in addition, after advertisement pushing, can also clicking rate based on advertisement of currently spreading its tail, attention rate,
Skip rate etc. carries out real-time adjusting training, and optimization calculates direction, and wish of being gradually close to the users improves user experience, reduces simultaneously
Advertisement position launches cost, promotes advertising efficiency.
It should be noted that if obtaining fall short advertisement in advertising information library, then target is obtained from local cache
Picture is sent to applications client, so that applications client is in advertisement position displaying target picture of spreading its tail.That is, if meeting without net
Or under weak net state, the picture in equipment local cache can be read as showing, to promote user experience.
It for example, as shown in Fig. 2, can be by user to the behaviour of multiple pages of one or more applications client
Make behavior and obtain corresponding user behavior data, stores into corresponding database or memory, by user behavior number
According to analysis, corresponding tendency numerical value is stamped to each advertisement type, for example, the game class 60 in Fig. 2 divides, news category 50 is divided and
In addition electric business class 56 etc. carries out structuring to market contents such as different advertisements, activity and popularizations and handles to obtain the wide of structuring
Information flow is accused, targeted advertisements is obtained from the advertising information stream of structuring according to above-mentioned tendency numerical value and is spreading its tail in applications client
Advertisement position is shown as shown in Figure 3.
Furthermore it is also possible to during user constantly uses applications client, with behavioral data constantly update with
Make model gradually and become precisely be bonded user's taste.
It should be noted that the advertisement position of spreading its tail of an applications client can be one or more, there are multiple
When, a kind of advertisement type can be shown in multiple advertisement positions of spreading its tail simultaneously, for example be the corresponding advertisement type of tendency numerical value highest,
It can also be while showing a variety of advertisement types in multiple advertisement positions of spreading its tail, for example be the tendency former corresponding advertisement types of numerical value
Different advertisement positions of spreading its tail is respectively corresponded to be shown, it can also be for difference of course for the accuracy for further increasing push
The factors such as the size for advertisement position of spreading its tail adapt to adjust the positions of corresponding targeted advertisements.
As a result, by advertisement pushing fine granularity to single user, and advertiser need not also undertake the whole network user's applications client
Advertisement position, save the cost, enterprise can also will spread its tail advertisement position dispersion sell, increase income；User can also timely obtain
The promotion message close to wish is taken, user experience is promoted.
The advertisement sending method of the present embodiment obtains user by obtaining the behavioral data of user, and according to behavioral data
Tendency number to the tendency numerical value of each advertisement type, when receiving advertisement display request according to user to each advertisement type
Value obtains targeted advertisements from advertising information library and is sent to applications client, so that applications client shows mesh in advertisement position of spreading its tail
Mark advertisement.Thereby, it is possible to carry out corresponding advertisement pushing for different users, the accuracy and click of advertisement pushing are improved
Rate promotes user experience.
In order to realize above-described embodiment, the application also proposes a kind of advertisement pushing device.
Fig. 4 is a kind of structural schematic diagram of advertisement pushing device provided by the embodiment of the present application.
As shown in figure 4, the advertisement pushing device 40 may include: that the first acquisition module 410, second obtains 420 and of module
Processing module 430.Wherein,
First obtains module 410, for obtaining the behavioral data of user.
Second obtains module 420, for obtaining user to the tendency numerical value of each advertisement type according to behavioral data.
Processing module 430, for receive advertisement display request when, according to user to the tendency number of each advertisement type
Value obtains targeted advertisements from advertising information library and is sent to applications client, so that applications client shows mesh in advertisement position of spreading its tail
Mark advertisement.
In a kind of possible implementation of the embodiment of the present application, first obtains module 410, is specifically used for: obtaining user
With the first behavioral data in application page interactive process, and/or, obtain user with applications client spread its tail advertisement hand over
The second behavioral data during mutually.
In a kind of possible implementation of the embodiment of the present application, the first behavior data packet includes: user is in application page
One or more of button clicking operation, gesture touch operation, page stay time and page jump path；Second row
It include: the clicking operation of spread its tail advertisement of the user to applications client and the one or more of skip operations for data.
In a kind of possible implementation of the embodiment of the present application, second obtains module 420, is specifically used for: assigning behavior
The different weight of each data in data assigns each advertisement type different tendency numbers according to the corresponding weight of each data
Value.
In a kind of possible implementation of the embodiment of the present application, as shown in figure 5, on the basis of embodiment as shown in Figure 4
On, the advertisement pushing device 50 further include: third obtains module 440 and generation module 450.
Third obtains module 440, for obtaining a variety of advertising information streams；
Generation module 450, for carrying out content analysis to a variety of advertising information streams, and based on the analysis results by a variety of advertisements
Information flow carries out classification and generates advertising information library.
In one embodiment of the application, processor 430, if being also used to obtain fall short in advertising information library wide
It accuses, then obtains Target Photo from local cache and be sent to applications client, so that applications client is shown in advertisement position of spreading its tail
Target Photo.
It should be noted that the aforementioned advertisement for being also applied for the embodiment to the explanation of advertisement sending method embodiment
Driving means, realization principle is similar, and details are not described herein again.
The advertisement pushing device of the embodiment of the present application by obtaining the behavioral data of user, and is obtained according to behavioral data
User inclines to the tendency numerical value of each advertisement type when receiving advertisement display request according to user to each advertisement type
Targeted advertisements are obtained from advertising information library to numerical value and are sent to applications client, so that applications client is aobvious in advertisement position of spreading its tail
Show targeted advertisements.Thereby, it is possible to carry out corresponding advertisement pushing for different users, accuracy and the point of advertisement pushing are improved
Rate is hit, user experience is promoted.
By the way that in order to realize above-described embodiment, the application also proposes a kind of computer equipment, comprising: processor and storage
Device.Wherein, processor is corresponding with executable program code to run by reading the executable program code stored in memory
Program, for realizing advertisement sending method as in the foregoing embodiment.
Fig. 6 is the structural schematic diagram of computer equipment provided by the embodiment of the present application, shows and is suitable for being used to realizing this
Apply for the block diagram of the exemplary computer device 90 of embodiment.The computer equipment 90 that Fig. 6 is shown is only an example, no
The function and use scope for coping with the embodiment of the present application bring any restrictions.
As shown in fig. 6, computer equipment 90 is showed in the form of general purpose computing device.The component of computer equipment 90 can
To include but is not limited to: one or more processor or processing unit 906, system storage 910 connect not homologous ray group
The bus 908 of part (including system storage 910 and processing unit 906).
Bus 908 indicates one of a few class bus structures or a variety of, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.It lifts
For example, these architectures include but is not limited to industry standard architecture (Industry Standard
Architecture；Hereinafter referred to as: ISA) bus, microchannel architecture (Micro Channel Architecture；Below
Referred to as: MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards
Association；Hereinafter referred to as: VESA) local bus and peripheral component interconnection (Peripheral Component
Interconnection；Hereinafter referred to as: PCI) bus.
Computer equipment 90 typically comprises a variety of computer system readable media.These media can be it is any can be by
The usable medium that computer equipment 90 accesses, including volatile and non-volatile media, moveable and immovable medium.
System storage 910 may include the computer system readable media of form of volatile memory, such as deposit at random
Access to memory (Random Access Memory；Hereinafter referred to as: RAM) 911 and/or cache memory 912.Computer is set
Standby 90 may further include other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only
As an example, storage system 913 can be used for reading and writing immovable, non-volatile magnetic media (Fig. 6 do not show, commonly referred to as
" hard disk drive ").Although being not shown in Fig. 6, can provide for reading removable non-volatile magnetic disk (such as " floppy disk ")
The disc driver write, and to removable anonvolatile optical disk (such as: compact disc read-only memory (Compact Disc Read
Only Memory；Hereinafter referred to as: CD-ROM), digital multi CD-ROM (Digital Video Disc Read Only
Memory；Hereinafter referred to as: DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 908.System storage 910 may include at least one
Program product, the program product have one group of (for example, at least one) program module, these program modules are configured to perform this
Apply for the function of each embodiment.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but
It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be
Any computer-readable medium other than computer readable storage medium, which can send, propagate or
Transmission is for by the use of instruction execution system, device or device or program in connection.
The program code for including on computer-readable medium can transmit with any suitable medium, including --- but it is unlimited
In --- wireless, electric wire, optical cable, RF etc. or above-mentioned any appropriate combination.
Can with one or more programming languages or combinations thereof come write for execute the application operation computer
Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++,
It further include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
It fully executes, partly execute on the user computer on the user computer, being executed as an independent software package, portion
Divide and partially executes or executed on a remote computer or server completely on the remote computer on the user computer.
Program/utility 914 with one group of (at least one) program module 9140, can store and deposit in such as system
In reservoir 910, such program module 9140 includes but is not limited to operating system, one or more application program, Qi Tacheng
It may include the realization of network environment in sequence module and program data, each of these examples or certain combination.Program
Module 9140 usually executes function and/or method in embodiments described herein.
Computer equipment 90 can also be with one or more external equipments 10 (such as keyboard, sensing equipment, display 100
Deng) communication, can also be enabled a user to one or more equipment interact with the terminal device 90 communicate, and/or with make
Any equipment (such as network interface card, the modulation /demodulation that the computer equipment 90 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 902.Also, computer equipment 90 can be with
Pass through network adapter 900 and one or more network (such as local area network (Local Area Network；Hereinafter referred to as:
LAN), wide area network (Wide Area Network；Hereinafter referred to as: WAN) and/or public network, for example, internet) communication.Such as figure
Shown in 6, network adapter 900 is communicated by bus 908 with other modules of computer equipment 90.Although should be understood that in Fig. 6
It is not shown, other hardware and/or software module can be used in conjunction with computer equipment 90, including but not limited to: microcode, equipment
Driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system
Deng.
Processing unit 906 by the program that is stored in system storage 910 of operation, thereby executing various function application with
And data processing, such as realize the advertisement sending method referred in previous embodiment.
In order to realize above-described embodiment, the application also proposes a kind of non-transitorycomputer readable storage medium, deposits thereon
Computer program is contained, when which is executed by processor, realizes advertisement sending method as in the foregoing embodiment.
In order to realize above-described embodiment, the application also proposes a kind of computer program product, when the computer program produces
When instruction in product is executed by processor, advertisement sending method as in the foregoing embodiment is realized.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiment or examples.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, the meaning of " plurality " is at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing custom logic function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can then be edited, be interpreted or when necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the application can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.Such as, if realized with hardware in another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized: have for data-signal is realized the logic gates of logic function from
Logic circuit is dissipated, the specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, can integrate in a processing module in each functional unit in each embodiment of the application
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although having been shown and retouching above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, and should not be understood as the limit to the application
System, those skilled in the art can be changed above-described embodiment, modify, replace and become within the scope of application
Type.
Claims (10)
1. a kind of advertisement sending method, which comprises the following steps:
The behavioral data of user is obtained, and the user is obtained to the tendency number of each advertisement type according to the behavioral data
Value；
Receive advertisement display request when, according to the user to the tendency numerical value of each advertisement type from advertising information library
It obtains targeted advertisements and is sent to applications client, so that the applications client shows the targeted advertisements in advertisement position of spreading its tail.
2. the method as described in claim 1, which is characterized in that the behavioral data for obtaining user, comprising:
Obtain the user with the first behavioral data in application page interactive process, and/or,
Obtain second behavioral data of the user in the advertisement interactive process of spreading its tail with applications client.
3. method according to claim 2, which is characterized in that
The first behavior data packet includes: button clicking operation of the user in the application page, gesture touch operation,
One or more of page stay time and page jump path；
Second behavioral data includes: the clicking operation of spread its tail advertisement of the user to the applications client and skips behaviour
The one or more of work.
4. the method as described in claim 1, which is characterized in that described to obtain the user to each according to the behavioral data
The tendency numerical value of advertisement type, comprising:
Assign the weight that each data are different in the behavioral data；
Assign each advertisement type different tendency numerical value according to the corresponding weight of each data.
5. the method as described in claim 1, which is characterized in that it is described according to the user to the tendency of each advertisement type
Numerical value obtains targeted advertisements from advertising information library and is sent to before applications client, further includes:
Obtain a variety of advertising information streams；
Content analysis is carried out to a variety of advertising information streams, and is based on the analysis results divided a variety of advertising information streams
Class generates the advertising information library.
6. the method as described in claim 1, which is characterized in that further include:
If obtaining fall short advertisement in the advertising information library, acquisition Target Photo is sent to described from local cache
Applications client, so that the applications client shows the Target Photo in advertisement position of spreading its tail.
7. a kind of advertisement pushing device characterized by comprising
First obtains module, for obtaining the behavioral data of user；
Second obtains module, for obtaining the user to the tendency numerical value of each advertisement type according to the behavioral data；
Processing module, for receive advertisement display request when, according to the user to the tendency numerical value of each advertisement type
Targeted advertisements are obtained from advertising information library and are sent to applications client, so that the applications client is shown in advertisement position of spreading its tail
The targeted advertisements.
8. device according to claim 7, which is characterized in that described first obtains module, is specifically used for:
Obtain the user with the first behavioral data in application page interactive process, and/or,
Obtain second behavioral data of the user in the advertisement interactive process of spreading its tail with applications client.
9. a kind of computer equipment, which is characterized in that including processor and memory；
Wherein, the processor is run by reading the executable program code stored in the memory can be performed with described
The corresponding program of program code, for realizing advertisement sending method such as of any of claims 1-6.
10. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is characterized in that the program
Such as advertisement sending method of any of claims 1-6 is realized when being executed by processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811494883.0A CN109711868A (en) | 2018-12-07 | 2018-12-07 | Advertisement sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811494883.0A CN109711868A (en) | 2018-12-07 | 2018-12-07 | Advertisement sending method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109711868A true CN109711868A (en) | 2019-05-03 |
Family
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| CN201811494883.0A Pending CN109711868A (en) | 2018-12-07 | 2018-12-07 | Advertisement sending method and device |
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| CN110348894A (en) * | 2019-06-29 | 2019-10-18 | 上海淇馥信息技术有限公司 | The method, apparatus and electronic equipment of resource-niche advertising display |
| CN110533448A (en) * | 2019-06-18 | 2019-12-03 | 平安科技（深圳）有限公司 | Data push method, system and computer equipment based on micro- expression |
| CN110969479A (en) * | 2019-11-07 | 2020-04-07 | 连尚（新昌）网络科技有限公司 | Method, equipment and computer storage medium for displaying promoted resources |
| CN111142967A (en) * | 2019-12-26 | 2020-05-12 | 腾讯科技（深圳）有限公司 | Augmented reality display method and device, electronic equipment and storage medium |
| CN111144952A (en) * | 2019-12-31 | 2020-05-12 | 随手(北京)信息技术有限公司 | Advertisement recommendation method, device, server and storage medium based on user interests |
| CN111160973A (en) * | 2019-12-30 | 2020-05-15 | 北京三快在线科技有限公司 | Advertisement pushing method and device |
| CN111200639A (en) * | 2019-12-20 | 2020-05-26 | 上海淇玥信息技术有限公司 | Information pushing method and device based on user operation behavior and electronic equipment |
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| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
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| CN110348894A (en) * | 2019-06-29 | 2019-10-18 | 上海淇馥信息技术有限公司 | The method, apparatus and electronic equipment of resource-niche advertising display |
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| CN111200639B (en) * | 2019-12-20 | 2023-04-07 | 上海淇玥信息技术有限公司 | Information pushing method and device based on user operation behavior and electronic equipment |
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| CN111160973A (en) * | 2019-12-30 | 2020-05-15 | 北京三快在线科技有限公司 | Advertisement pushing method and device |
| CN111144952A (en) * | 2019-12-31 | 2020-05-12 | 随手(北京)信息技术有限公司 | Advertisement recommendation method, device, server and storage medium based on user interests |
| CN111353823A (en) * | 2020-03-05 | 2020-06-30 | 湖南快乐阳光互动娱乐传媒有限公司 | Information flow advertisement request method and device |
| CN111353823B (en) * | 2020-03-05 | 2023-04-18 | 湖南快乐阳光互动娱乐传媒有限公司 | Information flow advertisement request method and device |
| CN111752639B (en) * | 2020-06-28 | 2024-01-30 | 中国银行股份有限公司 | Open screen content recommendation method and device |
| CN111752639A (en) * | 2020-06-28 | 2020-10-09 | 中国银行股份有限公司 | Open screen content recommendation method and device |
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
| CN111813986A (en) * | 2020-07-10 | 2020-10-23 | 重庆中科云从科技有限公司 | Intelligent advertisement pushing method, device, system, medium and electronic terminal |
| CN111813986B (en) * | 2020-07-10 | 2023-12-22 | 重庆中科云从科技有限公司 | Intelligent advertisement pushing method, device, system, medium and electronic terminal |
| CN111768250A (en) * | 2020-07-31 | 2020-10-13 | 京东数字科技控股股份有限公司 | Method, device, computer readable medium and electronic equipment |
| CN112073525A (en) * | 2020-09-11 | 2020-12-11 | 广州宸祺出行科技有限公司 | Advertisement pushing method and device and electronic equipment |
| CN112073525B (en) * | 2020-09-11 | 2023-01-24 | 广州宸祺出行科技有限公司 | Advertisement pushing method and device and electronic equipment |
| CN112418942A (en) * | 2020-11-26 | 2021-02-26 | 维沃移动通信有限公司 | Advertisement display method and device and electronic equipment |
| CN112929709A (en) * | 2021-01-26 | 2021-06-08 | 广州欢网科技有限责任公司 | Television-side advertisement linkage playing method and system and television |
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