CN110969479A

CN110969479A - Method, equipment and computer storage medium for displaying promoted resources

Info

Publication number: CN110969479A
Application number: CN201911082143.0A
Authority: CN
Inventors: 吴培希
Original assignee: Lianshang Xinchang Network Technology Co Ltd
Current assignee: Lianshang Xinchang Network Technology Co Ltd
Priority date: 2019-11-07
Filing date: 2019-11-07
Publication date: 2020-04-07
Anticipated expiration: 2039-11-07
Also published as: CN110969479B

Abstract

The application provides a method, equipment and computer storage medium for showing popularization resources, wherein the method is executed in a server side and comprises the following steps: receiving a promotion resource display request sent by a client; acquiring popularization resources, and determining popularization styles of the popularization resources; determining an information style matched with the promotion style, and acquiring information data corresponding to the information style; and combining the promotion resources and the information data, and returning a combination result to the client for displaying. According to the method and the device, the click rate of the user to the displayed popularization resources can be improved.

Description

Method, equipment and computer storage medium for displaying promoted resources

[ technical field ] A method for producing a semiconductor device

The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, and a computer storage medium for displaying promoted resources.

[ background of the invention ]

In the prior art, when popularization resources are displayed, especially when information flow popularization resources are displayed, acquisition of the displayed popularization resources and recommended information data is performed synchronously, and the acquisition of the displayed popularization resources and the recommended information data are not interfered with each other. However, in addition to the promotion style of the promotion resource itself, the information style of the information on and/or under the promotion resource may also affect the user to click on the displayed promotion resource.

[ summary of the invention ]

In view of this, the present application provides a method, an apparatus, and a computer storage medium for displaying promoted resources, which are used to adjust the information style of the information data adjacent to the promoted resources when the promoted resources are displayed, so as to improve the click rate of the user on the displayed promoted resources.

The technical solution adopted by the present application to solve the technical problem is to provide a method for displaying promoted resources, where the method is executed in a server side, and includes: receiving a promotion resource display request sent by a client; acquiring popularization resources, and determining popularization styles of the popularization resources; determining an information style matched with the promotion style, and acquiring information data corresponding to the information style; and combining the promotion resources and the information data, and returning a combination result to the client for displaying.

According to the technical scheme, after the promotion resources are obtained, the server side firstly determines the promotion style of the promotion resources, then determines the information style matched with the promotion style according to the promotion style, finally combines the promotion resources and the information data corresponding to the matched information style, and returns the splicing result to the client side for displaying, the relationship between the promotion style and the information style is fully considered, the information style of the information data adjacent to the promotion resources is adjusted when the promotion resources are displayed, and therefore the click rate of the user on the displayed promotion resources is improved.

[ description of the drawings ]

Fig. 1 is a flowchart of a method executed in a server for displaying promoted resources according to an embodiment of the present application;

fig. 2 is a block diagram of a computer system/server according to an embodiment of the present application.

[ detailed description ] embodiments

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in detail below with reference to the accompanying drawings and specific embodiments.

The terminology used in the embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the examples of this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.

It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.

Fig. 1 is a flowchart of a method for showing promoted resources according to an embodiment of the present application, and as shown in fig. 1, the method is executed in a server, and includes:

in 101, a promotional resource display request sent by a client is received.

In this step, the server receives a promotional resource display request sent by the client. The received popularization resource display request is used for obtaining information flow popularization resources, and therefore the obtained popularization resources are displayed at the preset position of the information flow.

It can be understood that, when the client sends the promotional resource display request to the server, the promotional resource display request may be sent according to a preset time interval, for example, the client may send the promotional resource display request to the server every 20 minutes. In addition, the client can also send a promotional resource display request according to the triggering of the user, for example, when the user arrives at a preset promotional resource position while browsing information stream information, the client sends the promotional resource display request to the server.

In addition, the popularization resource display request received by the server may further include identification information of the User, for example, a User name (username), a User Identifier (UID), and other information identifying the User identity of the User, that is, the client may also obtain the identification information of the current User, add the identification information to the popularization resource acquisition request, and then send the popularization resource acquisition request to the server.

At 102, promotional resources are obtained and promotional styles for the promotional resources are determined.

In this step, after receiving a promotional resource display request sent by a client in step 101, first obtaining a promotional resource, and then determining a promotional style corresponding to the promotional resource. The promotion style of the promotion resource in the application can be one of a large-image promotion resource, a single-image promotion resource, a three-image promotion resource and a video promotion resource.

Specifically, the step can directly acquire the popularization resource from a preset popularization resource database; the real-time bidding of the popularization resources can be carried out in the step, so that the popularization resources with successful bidding can be obtained.

In this step, the current promotional resource bidding method can be used to bid for promotional resources in real time. The existing bid mode of the promoted resource is briefly described here: a server side sends a bidding notification to an ADX (advertisement trading platform); ADX organizes bidding and sends bidding requests to a plurality of corresponding DSPs (Demand-side platforms); after receiving the bidding request, each DSP determines whether to participate in bidding and the bidding price according to the matching degree between the user and the advertiser; the DSPs participating in the bidding send the bidding prices to the ADX, so that the ADX sends the promotion resources provided by the highest bidder to the server side.

In addition, when the real-time bidding of the popularization resource is carried out and the popularization resource with successful bidding is obtained, the following method can be adopted: determining a predicted click value corresponding to the various types of popularization resources, for example, obtaining the predicted click value corresponding to the various types of popularization resources by counting click conditions of a plurality of users on the popularization resources of different types; and carrying out real-time bidding on the popularization resources by combining the determined predicted click value, thereby obtaining the popularization resources with successful bidding.

That is to say, when obtaining the promotional resources with successful bidding, the step further improves the click rate of the user on the displayed promotional resources by combining the click condition of the user on the promotional resources of different styles, in addition to performing matching according to the existing information such as user interest, user region, user age, and the like.

Because different users have different click conditions for different types of popularization resources, in order to enable the obtained popularization resources to be clicked by the current user better, the following method can be adopted in the step when the predicted click value corresponding to the various types of popularization resources is determined: acquiring identification information of a user; obtaining historical click data of the user according to the obtained identification information, wherein the historical click data comprises click records of the user on different types of popularization resources; and determining a predicted click value corresponding to the various types of popularization resources according to the click records of the various types of popularization resources in the obtained historical click data. That is, the predicted click values corresponding to different users can be obtained in this step, so that the accuracy of the obtained predicted click values is improved.

It can be understood that the bidding process of the promoted resources is not limited in the application, and can be realized by the server side of the application independently, namely the server side is integrated with the functions of an advertisement transaction platform and a demand party platform; the interaction between the advertisement trading platform, the demand side platform and the server side in the application can be realized through the above description.

After the popularization resource is obtained, the popularization style corresponding to the obtained popularization resource can be determined, for example, whether the popularization style is a big picture, a single picture, a three-picture or a video is determined.

In 103, an information style matching the promotion style is determined, and information data corresponding to the information style is obtained.

In this step, according to the promotion style determined in step 102, an information style matching with the promotion style is determined first, and then information data corresponding to the determined information style is acquired, and the acquired information data is used for being displayed together with the acquired promotion resource. Wherein, the information style determined in this step can be at least one of single-picture information, large-picture information, three-picture information and video information.

Specifically, the information style matching the promotion style determined in this step, that is, the style of the information data adjacent to the promotion resource matching the promotion style, may be the information style of the information data located above the promotion resource, may also be the information style of the information data located below the promotion resource, and may also be the information style of the information data located above and below the promotion resource.

Preferably, the information style matched with the promotion style determined in the step is the information style of the information data located above and below the promotion resource.

In addition, when the information style matched with the promotion style is determined, the information style corresponding to the promotion style can be used as the information style matched with the promotion style according to the preset style corresponding relation.

For example, if there is a style correspondence relationship of "big picture popularization resource-top and bottom information are all three-picture information", if the popularization style determined in step 102 is "big picture popularization resource", this step may determine that "top and bottom information are all three-picture information" as the information style matching the top and bottom information.

Similarly, different users have different click situations when different styles of information exist on and/or under the popularization resource, and in order to enable the obtained popularization resource to be clicked by the current user better, the following method can be adopted when the information style matched with the popularization style is determined in the step: acquiring identification information of a user; obtaining historical click data of the user according to the obtained identification information; and determining an information style matched with the promotion style according to the information data on and/or under the promotion resource clicked by the user in the obtained historical click data.

For example, the step may determine the information style according to the upper and/or lower information data of the promotional resource recently clicked by the user in the historical click data, or may determine the information style according to the upper and/or lower information data of the promotional resource most frequently clicked by the user in the historical click data.

After the information style matched with the popularization style is determined, the information corresponding to the determined information style can be obtained. For example, if it is determined that the information style matching the promotion style is three-drawing information in the top and bottom of the promotion resource, the step obtains information data of two three-drawing styles.

At 104, the promotion resources and the information data are combined, and the combined result is returned to the client for display.

In this step, after the popularization resource obtained in step 102 and the information data obtained in step 103 are combined, the combined result is returned to the client for display.

Specifically, when the popularization resource is combined with the information data, the combination can be performed according to the position relationship between the popularization resource and the information data.

For example, if the acquired information data is located on the promotion resource, the combination is performed according to the sequence of 'information data-promotion resource'; if the acquired information data is under the promotion resource, combining according to the sequence of 'promotion resource-information data'; if the acquired information data are located above and below the promotion resource, the combination is performed according to the sequence of 'information data-promotion resource-information data'.

Therefore, the information styles of the information data above and below the popularization resource are adjusted through the steps, so that the relation between the popularization styles and the information styles is fully considered, the displayed popularization resource is more in line with the clicking habit of the user, and the clicking rate of the user on the popularization resource is further improved.

Fig. 2 illustrates a block diagram of an exemplary computer system/server 012 suitable for use to implement some embodiments of the present application. The computer system/server 012 shown in fig. 2 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present application.

As shown in fig. 2, the computer system/server 012 is embodied as a general purpose computing device. The components of computer system/server 012 may include, but are not limited to: one or more processors or processing units 016, a system memory 028, and a bus 018 that couples various system components including the system memory 028 and the processing unit 016.

Bus 018 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Computer system/server 012 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 012 and includes both volatile and nonvolatile media, removable and non-removable media.

System memory 028 can include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)030 and/or cache memory 032. The computer system/server 012 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 034 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 2, commonly referred to as a "hard drive"). Although not shown in FIG. 2, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be connected to bus 018 via one or more data media interfaces. Memory 028 can include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the present invention.

Program/utility 040 having a set (at least one) of program modules 042 can be stored, for example, in memory 028, such program modules 042 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof might include an implementation of a network environment. Program modules 042 generally perform the functions and/or methodologies of embodiments of the present invention as described herein.

The computer system/server 012 may also communicate with one or more external devices 014 (e.g., keyboard, pointing device, display 024, etc.), and in some embodiments of the present application, the computer system/server 012 communicates with an external radar device, and may also communicate with one or more devices that enable a user to interact with the computer system/server 012, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 012 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 022. Also, the computer system/server 012 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 020. As shown, the network adapter 020 communicates with the other modules of the computer system/server 012 via bus 018. It should be appreciated that, although not shown, other hardware and/or software modules may be used in conjunction with the computer system/server 012, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processing unit 016 executes programs stored in the system memory 028, thereby executing various functional applications and data processing, such as implementing the method flows provided by the embodiments of the present application.

The computer program described above may be provided in a computer storage medium encoded with a computer program that, when executed by one or more computers, causes the one or more computers to perform the method flows and/or apparatus operations illustrated in the embodiments described above. For example, the method flows provided by the embodiments of the present application are executed by the one or more processors described above.

With the development of time and technology, the meaning of media is more and more extensive, and the propagation path of computer programs is not limited to tangible media any more, and can also be downloaded from a network directly and the like. Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

According to the technical scheme, after the promotion resources are obtained, the server side firstly determines the promotion style of the promotion resources, then determines the information style matched with the promotion style according to the promotion style, finally splices the promotion resources and the information data corresponding to the matched information style, and returns the splicing result to the client side for displaying, fully considers the relation between the promotion style and the information style, realizes the adjustment of the information style of the information data adjacent to the promotion resources when the promotion resources are displayed, and accordingly improves the click rate of the user on the displayed promotion resources.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described device embodiments are merely illustrative, and for example, the division of the units is only one logical functional division, and other divisions may be realized in practice.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The above description is only exemplary of the present invention and should not be taken as limiting the invention, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims

1. A method for presenting a promoted resource, the method comprising:

receiving a promotion resource display request sent by a client;

acquiring popularization resources, and determining popularization styles of the popularization resources;

determining an information style matched with the promotion style, and acquiring information data corresponding to the information style;

and combining the promotion resources and the information data, and returning a combination result to the client for displaying.

2. The method of claim 1, wherein the promotional resource display request includes identification information of the user.

3. The method of claim 1, wherein obtaining the promotional resource comprises: and carrying out real-time bidding on the popularization resources and obtaining the popularization resources with successful bidding.

4. The method of claim 3, wherein the bidding for the promotional resource in real time and obtaining a successful bidding promotional resource comprises:

determining a predicted click value corresponding to the various types of popularization resources;

and combining the predicted click value to conduct real-time bidding on the popularization resource, and obtaining the popularization resource with successful bidding.

5. The method of claim 4, wherein determining the predicted click value corresponding to the promotion resource comprises:

acquiring identification information of a user;

obtaining historical click data of the user according to the identification information;

and determining a predicted click value corresponding to the various types of popularization resources according to the click records of the various types of popularization resources in the historical click data.

6. The method of claim 1, wherein the determined information pattern matching the promotion pattern comprises:

and the information patterns of the information data which are matched with the promotion patterns and are positioned on the promotion resources and/or under the promotion resources.

7. The method of claim 1, wherein determining the information pattern that matches the promotional pattern comprises:

acquiring identification information of a user;

and determining an information style matched with the promotion style according to the information data on and/or under the promotion resource clicked by the user in the historical click data.

8. The method of claim 1, wherein determining the information pattern that matches the promotional pattern comprises:

and according to the preset corresponding relation of the style, taking the information style corresponding to the promotion style as the information style matched with the promotion style.

9. An apparatus, characterized in that the apparatus comprises:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-8.

10. A storage medium containing computer-executable instructions for performing the method of any one of claims 1-8 when executed by a computer processor.