CN110969479B

CN110969479B - Method, equipment and computer storage medium for displaying popularization resources

Info

Publication number: CN110969479B
Application number: CN201911082143.0A
Authority: CN
Inventors: 吴培希
Original assignee: Lianshang Xinchang Network Technology Co Ltd
Current assignee: Lianshang Xinchang Network Technology Co Ltd
Priority date: 2019-11-07
Filing date: 2019-11-07
Publication date: 2023-07-28
Anticipated expiration: 2039-11-07
Also published as: CN110969479A

Abstract

The application provides a method, equipment and a computer storage medium for displaying popularization resources, wherein the method is executed in a server side and comprises the following steps: receiving a popularization resource display request sent by a client; acquiring popularization resources and determining popularization patterns of the popularization resources; determining an information pattern matched with the popularization pattern, and acquiring information data corresponding to the information pattern; and combining the popularization resource and the information data, and returning the combined result to the client for display. The click rate of the user on the displayed popularization resource can be improved.

Description

Method, equipment and computer storage medium for displaying popularization resources

[ field of technology ]

The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, and a computer storage medium for displaying a popularization resource.

[ background Art ]

In the prior art, when popularization resources are displayed, especially when information flow popularization resources are displayed, the displayed popularization resources and recommended information data are obtained synchronously, and the displayed popularization resources and the recommended information data are not interfered with each other. However, in addition to the promotion style of the promotion resource itself, the information style of the information located on and/or under the promotion resource may also affect the clicking of the displayed promotion resource by the user.

[ invention ]

In view of this, the present application provides a method, apparatus and computer storage medium for displaying a promotional resource, which are used to adjust information patterns of information data adjacent to the promotional resource when displaying the promotional resource, thereby improving the click rate of a user on the displayed promotional resource.

The technical scheme adopted by the application for solving the technical problem is to provide a method for displaying popularization resources, wherein the method is executed in a server side and comprises the following steps: receiving a popularization resource display request sent by a client; acquiring popularization resources and determining popularization patterns of the popularization resources; determining an information pattern matched with the popularization pattern, and acquiring information data corresponding to the information pattern; and combining the popularization resource and the information data, and returning the combined result to the client for display.

According to the technical scheme, after the popularization resource is acquired, the server side in the application firstly determines the popularization style of the popularization resource, then determines the information style matched with the popularization resource according to the popularization style, finally combines the popularization resource and the information data corresponding to the matched information style, returns the splicing result to the client side for display, fully considers the relation between the popularization style and the information style, and realizes the adjustment of the information style of the adjacent information data when the popularization resource is displayed, thereby improving the click rate of a user on the displayed popularization resource.

[ description of the drawings ]

Fig. 1 is a flowchart of a method for displaying promotion resources executed in a server according to an embodiment of the present application;

FIG. 2 is a block diagram of a computer system/server provided in an embodiment of the present application.

[ detailed description ] of the invention

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in detail below with reference to the accompanying drawings and specific embodiments.

The terminology used in the embodiments of the application is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.

It should be understood that the term "and/or" as used herein is merely one relationship describing the association of the associated objects, meaning that there may be three relationships, e.g., a and/or B, may represent: a exists alone, A and B exist together, and B exists alone. In addition, the character "/" herein generally indicates that the front and rear associated objects are an "or" relationship.

Depending on the context, the word "if" as used herein may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to detection". Similarly, the phrase "if determined" or "if detected (stated condition or event)" may be interpreted as "when determined" or "in response to determination" or "when detected (stated condition or event)" or "in response to detection (stated condition or event), depending on the context.

Fig. 1 is a flowchart of a method for displaying promotion resources according to an embodiment of the present application, where, as shown in fig. 1, the method is executed in a server, and includes:

in 101, a promotional resource presentation request sent by a client is received.

In this step, the server receives a promotion resource presentation request sent by the client. The received popularization resource display request is used for acquiring information flow popularization resources, so that the acquired popularization resources are displayed at preset positions of the information flow.

It may be appreciated that when the client sends the promotion resource display request to the server, the promotion resource display request may be sent at preset time intervals, for example, the client may send the promotion resource display request to the server every 20 minutes. In addition, the client can also send a promotion resource display request according to the trigger of the user, for example, when the user reaches a preset promotion resource position when browsing information flow information, the client sends the promotion resource display request to the server.

In addition, the promotion resource display request received by the server side may further include identification information of the User, for example, user name, UID (User Identifier) and other information for identifying the identity of the User, that is, the client side may also acquire the identification information of the current User, and add the identification information to the promotion resource acquisition request and then send the promotion resource acquisition request to the server side together.

In 102, a promotion resource is obtained and a promotion style of the promotion resource is determined.

In this step, after receiving the promotion resource display request sent by the client in step 101, the promotion resource is first obtained, and then the promotion style corresponding to the promotion resource is determined. The promotion style of promotion resources in the application can be one of large-graph promotion resources, single-graph promotion resources, three-graph promotion resources and video promotion resources.

Specifically, the step can directly acquire popularization resources from a preset popularization resource database; the step can also perform real-time bidding of the popularization resources, thereby obtaining the popularization resources with successful bidding.

The current popularization resource bidding mode can be used for carrying out real-time bidding on popularization resources. The existing popularization resource bidding mode is briefly described herein: the server side sends a bid notification to ADX (advertisement exchange); ADX organizes bidding and sends a bidding request to a plurality of corresponding DSPs (Demand-side Platform); after receiving the bid request, each DSP determines whether to participate in bidding and the bidding price according to the matching degree between the user and the advertiser; the DSP participating in the bidding sends its bid price to the ADX, so that the ADX sends the promotional resources provided by the highest bidder to the server side.

In addition, when the step performs real-time bidding of the popularization resource and acquires the successfully-bidding popularization resource, the following method can be adopted: determining predicted click values corresponding to the popularization resources of each mode, for example, calculating click conditions of a plurality of users on the popularization resources of different modes to obtain the predicted click values corresponding to the popularization resources of each mode; and carrying out real-time bidding on the popularization resources by combining the determined predicted click value, thereby obtaining the successfully-bidding popularization resources.

That is, when acquiring the popularization resources with successful bidding, the step not only matches according to the existing user interests, user regions, user ages and other information, but also combines the clicking conditions of the users on the popularization resources in different styles, thereby further improving the clicking rate of the users on the displayed popularization resources.

Because different users have different clicking conditions on different types of popularization resources, in order to enable the acquired popularization resources to be clicked by the current user better, the following mode can be adopted when the predicted clicking value corresponding to each type of popularization resources is determined: acquiring identification information of a user; obtaining historical click data of the user according to the obtained identification information, wherein the historical click data comprises click records of the user on different popularization resources; and determining predicted click values corresponding to the popularization resources of each mode according to the click records of the popularization resources of each mode in the obtained historical click data. That is, the present step can acquire the predicted click values corresponding to different users, thereby improving the accuracy of the acquired predicted click values.

It can be understood that the bidding process of the popularization resource is not limited, and the bidding process can be independently realized by the server side of the application, namely the server side is integrated with the functions of an advertisement trading platform and a demand side platform; the interaction between the advertisement trading platform, the demand side platform and the server side in the application can also be realized through the record.

After the popularization resource is acquired, the popularization style corresponding to the acquired popularization resource can be determined, for example, whether the popularization style is a large graph, a single graph, a three graph or a video is determined.

In 103, an information pattern matching the promotion pattern is determined, and information data corresponding to the information pattern is acquired.

In this step, according to the promotion style determined in step 102, an information style matching the promotion style is first determined, then information data corresponding to the determined information style is acquired, and the acquired information data is used for displaying together with the acquired promotion resource. Wherein, the information pattern determined in this step can be at least one of single-picture information, large-picture information, three-picture information and video information.

Specifically, the information pattern matched with the promotion pattern determined in the step, that is, the pattern of the information data matched with the promotion pattern and adjacent to the promotion resource, may be the information pattern of the information data located above the promotion resource, the information pattern of the information data located below the promotion resource, or the information pattern of the information data located above and below the promotion resource.

Preferably, the information pattern matching the promotion pattern determined in this step is an information pattern of information data located above and below the promotion resource.

In addition, when the information pattern matched with the promotion pattern is determined, the information pattern corresponding to the promotion pattern can be used as the information pattern matched with the promotion pattern according to the preset pattern corresponding relation.

For example, if there is a pattern correspondence relationship of "large map promotion resource-three map information for both the upper and lower information", if the promotion pattern determined in step 102 is "large map promotion resource", then this step may determine that "three map information for both the upper and lower information" is the information pattern matching the same.

Likewise, different users have different clicking situations when there are different types of information on and/or under the promotion resource, and in order to make the obtained promotion resource better clicked by the current user, the following manner may be adopted when determining the information type matched with the promotion type: acquiring identification information of a user; obtaining historical click data of the user according to the obtained identification information; and determining an information pattern matched with the popularization pattern according to the information data on and/or under the popularization resource clicked by the user in the obtained historical click data.

For example, the present step may determine the information pattern based on the information data of the last up and/or down promotion resource clicked by the user in the history click data, or may determine the information pattern based on the information data of the last up and/or down promotion resource clicked by the user in the history click data.

After the information pattern matching the promotion pattern is determined, the step can acquire the information corresponding to the determined information pattern. For example, if it is determined that the information pattern matching the promotion pattern is three-pattern information on the promotion resource, the step obtains two pieces of information data of three-pattern information.

And at 104, combining the promotion resource and the information data, and returning the combined result to the client for display.

In this step, after the popularization resource acquired in step 102 is combined with the information data acquired in step 103, the combined result is returned to the client for display.

Specifically, when the promotion resource and the information data are combined, the step can be performed according to the position relation between the promotion resource and the information data.

For example, if the acquired information data is located on the promotion resource, the combination is performed in the order of "information data-promotion resource"; if the acquired information data is located under the promotion resource, combining according to the order of promotion resource-information data; if the acquired information data is located above and below the promotion resource, the combination is performed in the order of "" information data-promotion resource-information data "".

Therefore, the information patterns of the information data located above and below the popularization resource are adjusted through the steps, so that the relationship between the popularization patterns and the information patterns is fully considered, the displayed popularization resource is more in line with the clicking habit of the user, and the clicking rate of the user on the popularization resource is further improved.

Fig. 2 illustrates a block diagram of an exemplary computer system/server 012 suitable for use in implementing some embodiments of the present application. The computer system/server 012 shown in fig. 2 is merely an example, and should not impose any limitation on the functionality and scope of use of embodiments of the present application.

As shown in fig. 2, the computer system/server 012 is in the form of a general purpose computing device. Components of computer system/server 012 may include, but are not limited to: one or more processors or processing units 016, a system memory 028, a bus 018 connecting the various system components, including the system memory 028 and the processing unit 016.

Bus 018 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, a graphics accelerator port, a processor, or a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, micro channel architecture (MAC) bus, enhanced ISA bus, video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Computer system/server 012 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by computer system/server 012 and includes both volatile and non-volatile media, removable and non-removable media.

The system memory 028 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) 030 and/or cache memory 032. The computer system/server 012 can further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 034 may be used to read from or write to non-removable, nonvolatile magnetic media (not shown in FIG. 2, commonly referred to as a "hard disk drive"). Although not shown in fig. 2, a magnetic disk drive for reading from and writing to a removable non-volatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable non-volatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be coupled to bus 018 by one or more data media interfaces. Memory 028 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the invention.

A program/utility 040 having a set (at least one) of program modules 042 can be stored, for example, in memory 028, such program modules 042 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 042 generally carry out the functions and/or methodologies of the embodiments described herein.

The computer system/server 012 may also communicate with one or more external devices 014 (e.g., keyboard, pointing device, display 024, etc.), in some embodiments of the present application, the computer system/server 012 communicates with an external radar device, with one or more devices that enable a user to interact with the computer system/server 012, and/or with any device (e.g., network card, modem, etc.) that enables the computer system/server 012 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 022. Also, the computer system/server 012 can communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet via a network adapter 020. As shown, the network adapter 020 communicates with other modules of the computer system/server 012 via bus 018. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with computer system/server 012, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.

The processing unit 016 executes various functional applications and data processing by running a program stored in the system memory 028, for example, realizes the method flow provided by the embodiment of the present application.

The computer program described above may be provided in a computer storage medium, i.e. the computer storage medium is encoded with a computer program, which, when executed by one or more computers, causes the one or more computers to perform the method flows and/or apparatus operations shown in the above-described embodiments of the present application. For example, the method flows provided by embodiments of the present application are performed by one or more processors described above.

With the development of time and technology, the media has a wider meaning, and the propagation path of the computer program is not limited to a tangible medium any more, and can be directly downloaded from a network, etc. Any combination of one or more computer readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations of the present application may be written in one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).

According to the technical scheme, after the popularization resource is acquired, the server side in the application firstly determines the popularization style of the popularization resource, then determines the information style matched with the popularization resource according to the popularization style, finally splices the popularization resource and the information data corresponding to the matched information style, returns the splicing result to the client side for display, fully considers the relation between the popularization style and the information style, and adjusts the information style of the adjacent information data when the popularization resource is displayed, so that the click rate of a user on the displayed popularization resource is improved.

In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is merely a logical function division, and there may be other manners of division when actually implemented.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in hardware plus software functional units.

The integrated units implemented in the form of software functional units described above may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium, and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor (processor) to perform part of the steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The foregoing description of the preferred embodiments is provided for the purpose of illustration only, and is not intended to limit the invention to the particular embodiments disclosed, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Claims

1. A method of displaying promotional resources, the method comprising:

receiving a popularization resource display request sent by a client;

acquiring popularization resources and determining popularization patterns of the popularization resources;

determining an information pattern matched with the popularization pattern, and acquiring information data corresponding to the information pattern;

combining the popularization resource and the information data, and returning the combined result to the client for display;

the determining the information pattern matched with the promotion pattern comprises the following steps:

acquiring identification information of a user;

obtaining historical click data of the user according to the identification information;

and determining an information pattern matched with the popularization pattern according to the information data on and/or under the popularization resource clicked by the user in the historical click data.

2. The method of claim 1, wherein the promotional resource presentation request comprises identification information of a user.

3. The method of claim 1, wherein the obtaining promotion resources comprises: and performing real-time bidding on the popularization resources, and acquiring the popularization resources with successful bidding.

4. The method of claim 3, wherein performing real-time bidding on the promotional resource and obtaining the promotional resource for which the bidding was successful comprises:

determining predicted click values corresponding to various popularization resources;

and carrying out real-time bidding on the popularization resources by combining the predicted click value to acquire the successfully-bidding popularization resources.

5. The method of claim 4, wherein determining the predicted click value for each pattern promotion resource comprises:

acquiring identification information of a user;

and determining predicted click values corresponding to the popularization resources of each mode according to the click records of the popularization resources of each mode in the historical click data.

6. An electronic device, the electronic device comprising:

one or more processors;

storage means for storing one or more programs,

when executed by the one or more processors, causes the one or more processors to implement the method of any of claims 1-5.

7. A storage medium containing computer executable instructions for performing the method of any of claims 1-5 when executed by a computer processor.