CN113407268B

CN113407268B - Interactive window display method and device, electronic equipment and storage medium

Info

Publication number: CN113407268B
Application number: CN202110496511.7A
Authority: CN
Inventors: 王晨; 皮基庆
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2021-05-07
Filing date: 2021-05-07
Publication date: 2023-09-01
Anticipated expiration: 2041-05-07
Also published as: CN113407268A

Abstract

The application relates to an interactive window display method, an interactive window display device, electronic equipment and a storage medium, wherein the method comprises the following steps: under the condition that an interactive window display request carrying a user identifier is received, which is sent by a client, content data to be displayed is obtained, then push weights of the interactive window style series corresponding to the user identifier are called for any preset interactive window style series, then a target interactive window style series is screened out from all the interactive window style series according to the push weights, the content data to be displayed and the target interactive window style series are combined, interactive window data can be obtained, and finally the interactive window data is returned to the client, so that the client generates an interactive window for displaying according to the interactive window data.

Description

Interactive window display method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of data display technologies, and in particular, to an interactive window display method, an interactive window display device, an electronic device, and a storage medium.

Background

With the development of internet technology, users can search and play videos on the network at any time for viewing. In order to increase interactivity and interestingness of watching by a user in the video playing process, a stream guidance function in the video playing process is realized, and when the video is played, some interactive windows can be popped up for functions such as activity popularization, advertisement marketing and information prompt, and the like, and the video playing device mainly comprises a small number of content elements such as characters, pictures and buttons.

When the interactive window is displayed, in order to avoid the user experience of forcibly watching the interactive window, the interactive window is generally displayed in the corner of the screen, and when the user focuses on video watching, the user always notices the style of the interactive window when the interactive window appears, so that the style of the interactive window is continuously updated in the related technology to obtain more attention of the user.

However, in the related art, interactive windows of the same style are uniformly pushed, and individual preferences of users are different, and for the style of the same interactive window, reactions of different users may be different, and even bad experiences are brought to some users.

Disclosure of Invention

In order to overcome the problem that in the related art, because individual preferences of users are different, the response of different users may be different for the same type of interactive window, and even bad experience is brought to some users, the application provides an interactive window display method, an interactive window display device, electronic equipment and a storage medium.

According to a first aspect of the present application, there is provided an interactive window display method, the method comprising:

under the condition that an interactive window display request carrying a user identifier and sent by a client is received, obtaining content data to be displayed;

Aiming at any preset interactive window style series, the push weight of the interactive window style series corresponding to the user identifier is called;

screening out target interactive window style series from all the interactive window style series according to the push weight;

combining the content data to be displayed with the target interactive window style series to obtain interactive window data;

and returning the interactive window data to the client so that the client generates an interactive window for display according to the interactive window data.

In an alternative embodiment, the method further comprises:

receiving operation feedback information of a user for the interactive window, wherein the operation feedback information comprises feedback data and a user identifier;

and updating the push weight of the target interactive window style series corresponding to the user identifier according to the feedback data.

In an optional implementation manner, the updating the push weight of the target interactive window style series corresponding to the user identifier according to the feedback data includes:

determining a weight variation value corresponding to the feedback data according to a preset mapping relation between the feedback data and the weight variation value;

And calculating the push weight of the target interactive window style series corresponding to the user identifier and the weight change value according to a preset algorithm to obtain a new push weight of the target main push interactive window style series corresponding to the user identifier.

In an optional implementation manner, the selecting the target interactive window style series from all the interactive window style series according to the push weight includes:

obtaining the maximum target push weight from push weights corresponding to all the user identifiers, and obtaining an interactive window style series corresponding to the target push weight;

if the number of the interactive window style series corresponding to the target push weight is equal to one, determining the interactive window style series corresponding to the target push weight as a target interactive window style series;

and if the number of the interactive window style series corresponding to the target push weight is greater than one, randomly selecting one interactive window style series from the interactive window style series corresponding to the target push weight as a target interactive window style series.

In an optional implementation manner, if the number of the interactive window style series corresponding to the target push weight is greater than one, randomly selecting one interactive window style series from the interactive window style series corresponding to the target push weight as the target interactive window style series, including:

If the number of the interactive window style series corresponding to the target push weight is greater than one, sequencing the interactive window style series corresponding to the target push weight;

generating target random numbers which are not more than the number of the interactive window style series corresponding to the target pushing weight by using a preset random number generation algorithm, and determining the arrangement sequence corresponding to the target random numbers as a target sequence;

and determining the interactive window style series with the arrangement sequence being the target sequence as a target interactive window style series.

In an optional implementation manner, after the pushing weights of the interactive window style series corresponding to the user identifier are called for any preset interactive window style series, and before the target interactive window style series is screened out from all the interactive window style series according to the pushing weights, the method further includes:

determining the current moment;

if the current moment is in the preset time range, determining a main pushing interactive window style series corresponding to the preset time range from all interactive window style series according to the mapping relation between the preset time range and the interactive window style series;

And changing the push weight of the main push interactive window style series corresponding to the user identifier into a preset target value.

In an alternative embodiment, the target interactive window style series includes a presentation style for different content element combinations, the presentation style including style data for each content element in the content element combination corresponding to the presentation style;

the step of combining the content data to be displayed with the target interactive window style series to obtain interactive window data includes:

determining a target content element combination corresponding to the content data to be displayed according to the content elements contained in the content data to be displayed;

determining a target display style corresponding to the target content element combination from the target interactive window style series;

packaging data corresponding to any content element in the content data to be displayed and style data corresponding to the content element in the target display style to obtain element display data of the content element;

and packaging the element display data corresponding to all content elements in the obtained content data to be displayed, so as to obtain the interactive window data.

According to a second aspect of the present application there is provided an interactive window display device, the device comprising:

the acquisition module is used for acquiring the content data to be displayed under the condition that an interactive window display request carrying a user identifier and sent by a client is received;

the calling module is used for calling the push weight of the interactive window style series corresponding to the user identifier aiming at any preset interactive window style series;

the screening module is used for screening out target interactive window style series from all the interactive window style series according to the push weight;

the combination module is used for combining the content data to be displayed with the target interactive window style series to obtain interactive window data;

and the sending module is used for returning the interactive window data to the client so that the client generates an interactive window for display according to the interactive window data.

In an alternative embodiment, the apparatus further comprises:

the receiving module is used for receiving operation feedback information of the user for the interactive window, which is sent by the client, wherein the operation feedback information comprises feedback data and a user identifier;

And the updating module is used for updating the push weight of the target interactive window style series corresponding to the user identifier according to the feedback data.

In an alternative embodiment, the update module includes:

the first determining unit is used for determining a weight variation value corresponding to the feedback data according to a preset mapping relation between the feedback data and the weight variation value;

and the calculation unit is used for calculating the push weight of the target interactive window style series corresponding to the user identifier and the weight variation value according to a preset algorithm to obtain a new push weight of the target main push interactive window style series corresponding to the user identifier.

In an alternative embodiment, the screening module includes:

the acquisition unit is used for acquiring the maximum target push weight from push weights corresponding to all the user identifiers and acquiring an interactive window style series corresponding to the target push weight;

the second determining unit is used for determining the interactive window style series corresponding to the target push weight as a target interactive window style series if the number of the interactive window style series corresponding to the target push weight is equal to one;

And the third determining unit is used for randomly selecting one interactive window style series from the interactive window style series corresponding to the target push weight as a target interactive window style series if the number of the interactive window style series corresponding to the target push weight is more than one.

In an alternative embodiment, the third determining unit includes:

the ordering unit is used for ordering the interactive window style series corresponding to the target push weight if the number of the interactive window style series corresponding to the target push weight is greater than one;

the first determining subunit is used for generating target random numbers which are not more than the number of the interactive window style series corresponding to the target pushing weight by using a preset random number generating algorithm, and determining the arrangement sequence corresponding to the target random numbers as a target sequence;

and the second determining subunit is used for determining the interactive window style series with the arrangement sequence being the target sequence as a target interactive window style series.

In an alternative embodiment, the apparatus further comprises:

the first determining module is used for determining the current moment;

the second determining module is used for determining a main pushing interactive window style series corresponding to the preset time range from all interactive window style series according to the mapping relation between the preset time range and the interactive window style series if the current time is in the preset time range;

And the changing module is used for changing the pushing weight of the main pushing interactive window style series corresponding to the user identifier into a preset target value.

the combination module includes:

a fourth determining unit, configured to determine a target content element combination corresponding to the content data to be displayed according to content elements included in the content data to be displayed;

a fifth determining unit, configured to determine a target presentation style corresponding to the target content element combination from the target interactive window style series;

a first packaging unit, configured to package, for data corresponding to any content element in content data to be displayed, data corresponding to the content element and style data corresponding to the content element in the target display style, so as to obtain element display data of the content element;

and the second packaging unit is used for packaging the element display data corresponding to all the content elements in the obtained content data to be displayed respectively to obtain the interactive window data.

According to a third aspect of the present application, there is provided an electronic device comprising: at least one processor and memory;

the processor is configured to execute the interactive window display program stored in the memory, so as to implement the interactive window display method according to the first aspect of the present application.

According to a fourth aspect of the present application, there is provided a storage medium storing one or more programs, which when executed, implement the interactive window display method according to the first aspect of the present application.

The technical scheme provided by the application can comprise the following beneficial effects: under the condition that an interactive window display request carrying a user identifier is received, which is sent by a client, content data to be displayed is obtained, then push weights of the interactive window style series corresponding to the user identifier are called for any preset interactive window style series, then a target interactive window style series is screened out from all the interactive window style series according to the push weights, the content data to be displayed and the target interactive window style series are combined, interactive window data can be obtained, and finally the interactive window data is returned to the client, so that the client generates an interactive window for displaying according to the interactive window data. Based on the above, for different users, the pushing weight corresponding to the user can be set for each interactive window style series to match the preference of the user, so that the interactive window data pushed by the client according to the scheme of the application generates an interactive window, the interactive window style considers the difference of different users, the preference of the user can be satisfied, and the user experience is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application as claimed.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.

FIG. 1 is a flow chart of an interactive window display method according to an embodiment of the present application;

FIG. 2 is a flowchart illustrating a method for changing push weights of a main push interactive window style series according to an embodiment of the present application;

FIG. 3 is a schematic flow chart of a screening target interactive window style series according to an embodiment of the present application;

FIG. 4 is a flowchart illustrating a method for randomly selecting a target interactive window style series from interactive window style series corresponding to a target push weight according to an embodiment of the present application;

FIG. 5 is a flow chart of a method for combining content data to be displayed with a target interactive window style series according to an embodiment of the present application;

FIG. 6 is a flowchart of a method for updating push weights of an interactive window style series according to an embodiment of the present application;

Fig. 7 is a signaling flow diagram of an interactive frame display method according to another embodiment of the present application;

FIG. 8 is a schematic structural diagram of an interactive window display device according to another embodiment of the present application;

fig. 9 is a schematic structural diagram of an electronic device according to another embodiment of the present application.

Detailed Description

Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the application. Rather, they are merely examples of apparatus and methods consistent with aspects of the application as detailed in the accompanying claims.

Referring to fig. 1, fig. 1 is a flowchart of an interactive window display method according to an embodiment of the application.

As shown in fig. 1, the method for displaying an interactive window provided in this embodiment may include:

step S101, under the condition that an interactive window display request carrying a user identifier and sent by a client is received, obtaining content data to be displayed.

In this step, the interactive window display request carries a user identifier, where the user identifier may be user account information logged into the client, or may be other information that can uniquely identify the logged-in user of the client.

In addition, the content data to be displayed may be stored in a database, and when the content data to be displayed is acquired, the corresponding content data to be displayed may be acquired according to a request period, for example, different periods of time are mapped on the content data to be displayed in the database, and the content data to be displayed corresponding to the period of time is acquired when the request time is in which period of time.

Of course, the content data may be acquired according to the preference of the user for the content data, and when the content data is acquired, the corresponding type may be queried according to the user identifier, and then the content data to be displayed of the type may be acquired from the database.

Step S102, for any preset interactive window style series, the push weight of the interactive window style series corresponding to the user identifier is called.

In this step, the number of the preset interactive window style series may be plural, and in particular, the interactive window style series may be divided into a plurality of parallel interactive window style series according to the color system, shape and different content element combinations included in the interactive window, for example, the interactive window style of style data of at least one of the three content elements including a rectangular frame, a yellow color, a picture, a text, and a button is assigned to one interactive window style series.

In a specific example, for example, there are 3 content elements including pictures, text and buttons, then there are 7 corresponding combinations of content elements: a picture (C1); text (C2); a button (C3); pictures and text (C4); text and buttons (C5); picture and button (C6); pictures, text and buttons (C7).

Then the interactive window styles belonging to the same color family and shape that possess the combination of content elements in these 7 can be categorized into the same interactive window style series as shown in table 1.

TABLE 1

Wherein S1, S2, S3, S4 represent the interactive window style series, and S1C1 represents the display style of the C1 content combination in the interactive window style series.

Each interactive window style series is provided with corresponding pushing weights for different users, the pushing weights can be predetermined by the system according to user preference data, the user preference data can be data of shapes, colors and the like which are preferred by the users, and the data can be obtained in a self-selection mode or can be obtained according to daily operations of the users.

Of course, the push weight may also be an initial value preset by the system, and then the push weight value is updated according to the operation feedback of the user to the interactive window, which will be specifically described in the subsequent process, and will not be described herein.

In a specific example, the mapping relationship between the push weights of each interactive window style series and the user identifier may be as shown in table 2.

Series of	User identification A	User identification B	User identification C	User identification D	User identification E
						S1	0.9	0.6	0.1	0.6	0.5
S2	0.6	0.9	0.5	0.1	0.9
						S3	0.9	0.4	0.9	0.2	0.6
S4	0.3	0.1	0.6	0.9	0.3
						……	……	……	……	……	……

TABLE 2

If the user identifier carried in the interactive window display request received in step S101 is the user identifier a, then the push weights of 0.9 and 0.6 and 0.9 of the push weights of S1 and 0.3 and 4 of S1 and S3 can be called from table 2.

Of course, an interactive window style series that needs to be pushed mainly in a certain period of time is sometimes encountered, and after the push weight is called in step S102, the value of the push weight of the interactive window style series that is pushed mainly may be changed, so as to improve the push probability of the interactive window style series that is pushed mainly.

Referring to fig. 2 in particular, fig. 2 is a schematic flow chart of a push weight for changing a main push interactive window style series according to an embodiment of the present application.

As shown in fig. 2, the process of changing the push weight of the main push interactive window style series provided in this embodiment may include:

step S201, determining the current moment.

The current time refers to the time when the present step is executed, or may refer to the time when the push weight is called in step S102.

Step S202, if the current moment is in the preset time range, determining a main pushing interactive window style series corresponding to the preset time range from all interactive window style series according to the mapping relation between the preset time range and the interactive window style series.

It should be noted that, this step may be completed by using a monitoring event, setting a monitoring event for a preset time range, after determining the current time in step S201, determining whether the current time is within the preset time range by using the monitoring event, if so, determining a main pushing interactive window style series corresponding to the preset time range from all interactive window style series according to the mapping relationship between the preset time range and the interactive window style series.

Of course, to increase the diversity of the dominant interactive window style series, multiple interactive window style series may be mapped with one time range, and there may be multiple time ranges between which there may be overlap.

In a specific example, the mapping relationship between the time range and the interactive window style series may be as follows

Table 3 shows the results.

Time frame	Interactive window style series
		a	S1、S3
b	S4
		c	S2
……	……

TABLE 3 Table 3

After determining the current time, the user can check in sequence which time range the current time is in, for example, the current time is in the time range c, so that the user can know that the main pushing interactive window pattern series determined from all interactive window pattern series is S3 according to the table 3.

Step 203, changing the push weight of the main push interactive window style series corresponding to the user identifier to a preset target value.

In order to avoid the change of the source push weight, in this step, the change is the push weight of the main push interactive window style series corresponding to the user identifier called in step S102. It should be noted that, in this embodiment, the main pushing interactive window style series belongs to one of all existing interactive window style series, and if the main pushing interactive window style series determined in this embodiment does not exist, the error may be, but not limited to, reported, so that the operation and maintenance personnel actively add relevant data of the main pushing interactive window style series.

In addition, in this step, the preset target value may be determined according to the range of the push weight, and if the push weight is a value between 0 and 1, the preset target value may be directly set to 1, and of course, may also be a relatively large value between 0 and 1, such as 0.9, 0.8, and so on.

And step S103, screening out target interactive window style series from all interactive window style series according to the push weight.

In this step, the interactive window style series with the largest pushing weight is generally used as the target interactive window style series, and specifically, referring to fig. 3, fig. 3 is a flow chart of screening the target interactive window style series according to an embodiment of the present application.

As shown in fig. 3, in this embodiment, the process of screening the target interactive window style series may include:

step 301, the maximum target push weight is obtained from the push weights corresponding to all the user identifiers, and the interactive window style series corresponding to the target push weight is obtained.

After the push weight of each interactive window style series corresponding to the user identifier is obtained, the push weight with the largest numerical value is determined, and the push weight is used as the target push weight, and a plurality of methods for specifically selecting the maximum value, such as a quick search method, a sorting-before-value method and the like, are available.

After the target pushing weight with the largest value is found, the interactive window style series corresponding to the target pushing weight can be obtained. Because a plurality of target pushing weights with the largest numerical value may occur, a plurality of interactive window style series may be acquired at this time, and thus, according to the number of the acquired interactive window style series, different processes for determining the target interactive window style series may be executed.

Step S302, if the number of the interactive window style series corresponding to the target push weight is equal to one, determining the interactive window style series corresponding to the target push weight as a target interactive window style series.

In this step, since the number of interactive window style series corresponding to the target push weight is equal to one, the interactive window style series corresponding to the target push weight is directly determined as the target interactive window style series.

Step S303, if the number of the interactive window style series corresponding to the target push weight is greater than one, randomly selecting one interactive window style series from the interactive window style series corresponding to the target push weight as a target interactive window style series.

In this step, when the number of interactive window style series corresponding to the target push weight is greater than one, in order to make the probability of occurrence of the interactive window style series the same, in this embodiment, a random selection manner may be adopted to randomly select one interactive window style series from the interactive window style series corresponding to the target push weight as the target interactive window style series.

Referring to fig. 4, fig. 4 is a schematic flow chart of a process for randomly selecting a target interactive window style series from interactive window style series corresponding to a target push weight according to an embodiment of the present application.

As shown in fig. 4, the process of randomly selecting the target interactive window style series from the interactive window style series corresponding to the target push weight provided in this embodiment may include:

step S401, if the number of the interactive window style series corresponding to the target push weight is greater than one, ordering the interactive window style series corresponding to the target push weight.

In this step, the sorting is to set a sequence number for each interactive window style series corresponding to the target push weight, and of course, the sequence number may be a continuous positive integer from 1. When the sequence is performed, the sequence can be performed according to the uploading time sequence of the interactive window style series, and at present, the sequence can also be performed randomly, and the sequence number is set.

Step S402, generating target random numbers which are not more than the number of the interactive window style series corresponding to the target push weight by using a preset random number generation algorithm, and determining the arrangement sequence corresponding to the target random numbers as a target sequence.

It should be noted that, in this step, when the random number is generated by using the random number generation algorithm, the number of interactive window style series corresponding to the target push weight needs to be generated according to the number of interactive window style series corresponding to the target push weight, where the number of interactive window style series corresponding to the target push weight may be used as the upper limit value of the random number generation algorithm, and the generated target random number needs to be not greater than the number of interactive window style series corresponding to the target push weight.

Since in step S401 a sequence number, i.e. an arrangement order, has been set for each interactive window pattern series corresponding to the target push weight, where the sequence number is a continuous positive integer from 1, and the generated target random number is not greater than the number of interactive window pattern series corresponding to the target push weight, for convenience of comparison, a condition may be set for the random number generation algorithm, so that the generated random number is a positive integer, and then, the generated target random number will necessarily correspond to an arrangement order, and then, the arrangement order is taken as the target order.

Of course, the condition of the random number generation algorithm is not set, so that the target random number with the decimal number may be generated at this time, the integers at two ends of the target random number may be taken, the absolute value of the difference between the integers at two ends and the target random number is smaller, and the arrangement order corresponding to the smaller corresponding integers is taken as the target order.

Step S403, determining the interactive window style series with the arrangement order being the target order as the target interactive window style series.

In this step, the interactive window style series with the arrangement order being the target order is determined as the target interactive window style series, and since the target order is obtained according to the target random number and the probability of generating any number by the random number generation algorithm is the same, in the process of determining the target interactive window style series, the probability of determining each interactive window style series corresponding to the target push weight as the target interactive window style series is the same.

And step S104, combining the content data to be displayed with the target interactive window style series to obtain interactive window data.

The target interactive window style series includes a display style for different content element combinations, and the display style includes style data of each content element in the content element combination corresponding to the display style. As shown in table 1, C1 and the like represent the content element combination S1C1 and the presentation style of the C1 content element combination.

Specifically, referring to fig. 5, fig. 5 is a schematic flow chart of a method for combining content data to be displayed with a target interactive window style series according to an embodiment of the present application.

As shown in fig. 5, the process of combining the content data to be displayed and the target interactive window style series provided in this embodiment may include:

combining the content data to be displayed with the target interactive window style series to obtain interactive window data, wherein the method comprises the following steps:

step S501, determining a target content element combination corresponding to the content data to be displayed according to the content elements included in the content data to be displayed.

The content data to be displayed may include data corresponding to at least one content element, and then corresponds to a combination of content elements, for example, the content data to be displayed including two content elements of a picture and a button corresponds to a combination of C6 (as shown in table 1).

Step S502, determining a target display style corresponding to the target content element combination from the target interactive window style series.

In this step, after the target interactive window style series and the target content element combination are obtained, the target display style corresponding to the target content element combination can be directly obtained. For example, if the target content element combination is C6 and the target interactive window style series is S1, then it can be known from table 1 that the presentation style is S1C6.

Specifically, the presentation style may include a plurality of style data, such as background color data and style data corresponding to each content element. Taking S1C6 as an example, the style data may include background color data, picture style data, and button style data.

Step S503, for any content element corresponding data in the content data to be displayed, packaging the data corresponding to the content element and the style data corresponding to the content element in the target display style, to obtain the element display data of the content element.

In this step, the encapsulation may be encapsulation of the data of each content element and the corresponding style data, and specifically may be adding a link, an id, or the data itself of the data of the content element to the corresponding data position in the style data, so as to obtain the element display data of each content element.

And step S504, packaging element display data corresponding to all content elements in the obtained content data to be displayed, and obtaining interactive window data.

The packaging in this step may refer to combining, according to a certain data format, element display data corresponding to each of all content elements in the content data to be displayed, so as to obtain interactive window data. Specifically, the data format may have the position of each element display data in the interactive window data.

Step S105, the interactive window data is returned to the client, so that the client generates an interactive window according to the interactive window data for displaying.

In this embodiment, under the condition of receiving an interactive window display request carrying a user identifier sent by a client, content data to be displayed is obtained, then push weights of interactive window style series corresponding to the user identifier are called for any preset interactive window style series, then a target interactive window style series is selected from all interactive window style series according to the push weights, the content data to be displayed and the target interactive window style series are combined, then interactive window data can be obtained, and finally the interactive window data is returned to the client, so that the client generates an interactive window according to the interactive window data for displaying. Based on the above, for different users, the pushing weight corresponding to the user can be set for each interactive window style series to match the preference of the user, so that the interactive window data pushed by the client according to the scheme of the application generates an interactive window, the interactive window style considers the difference of different users, the preference of the user can be satisfied, and the user experience is improved.

In addition, in order to enable the push weight to be more matched with the preference of the user, the push weight of the interactive window style series can be updated through operation feedback information of the user. Referring specifically to fig. 6, fig. 6 is a schematic flow chart of updating push weights of an interactive window style series according to an embodiment of the present application.

As shown in fig. 6, the push weights for updating the interactive window style series provided in this embodiment may include:

step S601, receiving operation feedback information of a user for an interactive window, where the operation feedback information includes feedback data and a user identifier.

In this step, the client generates corresponding operation feedback information according to the operation of the user on the interactive window, and feeds back the operation feedback information, where the operation feedback information includes feedback data and a user identifier. The feedback data may include, but is not limited to, an identifier corresponding to a certain operation and an identifier of a target interactive window style series of the operation.

It should be noted that, the following 3 cases may be used for the operation of the interactive window by the user, and the details may be shown in table 4.

Operation identification	Operation of	Weight change value
			1	Actively clicking on content in an interactive window	5％
2	User no operation, interactive windowVanishing after a period of display	-2％
			3	Actively closing an interactive window	-5％

TABLE 4 Table 4

Step S602, updating the push weight of the target interactive window style series corresponding to the user identification according to the feedback data.

In this step, the specific update procedure may be as follows:

step one, determining a weight variation value corresponding to feedback data according to a preset mapping relation between the feedback data and the weight variation value. The mapping relationship between the preset feedback data and the weight variation value may be shown in table 4, and if the feedback data is "1", the corresponding weight variation value is 5%.

And step two, calculating the push weight and the weight change value of the target interactive window style series corresponding to the user identifier according to a preset algorithm to obtain a new push weight of the target interactive window style series corresponding to the user identifier.

It should be noted that, in this step, the preset algorithm may be addition, and after calculation, the calculated value may be replaced by the original push weight value.

In a specific example, if the user identifier is a and the target interactive window style series is S1, it can be known from table 2 that the original push weight is 0.9, if the operation identifier in the feedback data is "1", then 0.9+5% = 0.95 can be calculated, and then the user identifier is a in table 2 and the push weight corresponding to the target interactive window style series being S1 is changed to 0.95.

Referring to fig. 7, fig. 7 is a signaling flow diagram of an interactive frame display method according to another embodiment of the application.

As shown in fig. 7, the present embodiment mainly relates to three-terminal interaction, namely, a client, a server and a database, wherein a user operates the client, the client logs in an account of the user, after the user controls video playing of the client, in the video playing process, interactive window data (i.e., interactive window display request) is requested from the server, namely, after receiving the interactive window display request, the server queries content data (i.e., content data to be displayed) from the database (i.e., step S101), then the server queries weights of various pattern series corresponding to a user identifier in the interactive window display request from the database (i.e., step S102), then calculates and selects a pattern series, and obtains pattern data of the selected pattern series (i.e., step S103), then combines the content data with the pattern data (i.e., step S104), obtains interactive window data, returns to the client (step S105), and generates an interactive window according to the interactive window data by the client, and displays the interactive window data to the user.

The client generates operation feedback data according to the operation feedback of the user, and uploads the operation feedback data to the server (i.e. step S601), and then the server updates the weight of the user to the style series according to the operation feedback data (i.e. step S602).

The process of this embodiment is specifically described in the foregoing embodiments, and will not be described herein.

Referring to fig. 8, fig. 8 is a schematic structural diagram of an interactive window display device according to another embodiment of the application.

As shown in fig. 8, the interactive window display device provided in this embodiment may include:

an obtaining module 801, configured to obtain content data to be displayed when an interactive window display request carrying a user identifier sent by a client is received;

a retrieving module 802, configured to retrieve, for any preset interactive window style series, a push weight of the interactive window style series corresponding to the user identifier;

the screening module 803 is configured to screen out a target interactive window style series from all interactive window style series according to the push weight;

a combination module 804, configured to combine the content data to be displayed with the target interactive window style series to obtain interactive window data;

and the sending module 805 is configured to return the interactive window data to the client, so that the client generates an interactive window according to the interactive window data for display.

In an alternative embodiment, the apparatus further comprises:

the receiving module is used for receiving operation feedback information of the user for the interactive window, wherein the operation feedback information comprises feedback data and a user identifier;

In an alternative embodiment, the update module includes:

the computing unit is used for computing the push weight and the weight change value of the target interactive window style series corresponding to the user identifier according to a preset algorithm to obtain a new push weight of the target interactive window style series corresponding to the user identifier.

In an alternative embodiment, the screening module includes:

the acquisition unit is used for acquiring the maximum target push weight from push weights corresponding to all user identifiers and acquiring an interactive window style series corresponding to the target push weight;

the second determining unit is used for determining the interactive window style series corresponding to the target push weight as the target interactive window style series if the number of the interactive window style series corresponding to the target push weight is equal to one;

In an alternative embodiment, the third determining unit comprises:

the first determining subunit is used for generating target random numbers which are not more than the number of the interactive window style series corresponding to the target pushing weight by utilizing a preset random number generating algorithm, and determining the arrangement sequence corresponding to the target random numbers as a target sequence;

and the second determining subunit is used for determining the interactive window style series with the arrangement order being the target order as the target interactive window style series.

In an alternative embodiment, the apparatus further comprises:

the first determining module is used for determining the current moment;

and the changing module is used for changing the push weight of the main push interactive window style series corresponding to the user identifier into a preset target value.

In an alternative embodiment, the target interactive window style series includes presentation styles for different combinations of content elements, the presentation styles including style data for each content element in the combination of content elements corresponding to the presentation styles;

the combination module comprises:

a fourth determining unit, configured to determine a target content element combination corresponding to the content data to be displayed according to the content elements included in the content data to be displayed;

a fifth determining unit, configured to determine a target display style corresponding to the target content element combination from the target interactive window style series;

the first packaging unit is used for packaging the data corresponding to any content element in the content data to be displayed and the style data corresponding to the content element in the target display style to obtain element display data of the content element;

and the second packaging unit is used for packaging the element display data corresponding to all the content elements in the obtained content data to be displayed to obtain the interactive window data.

Referring to fig. 9, fig. 9 is a schematic structural diagram of an electronic device according to another embodiment of the application.

As shown in fig. 9, the electronic device provided in this embodiment includes: at least one processor 901, memory 902, at least one network interface 903, and other user interfaces 904. The various components in the electronic device 900 are coupled together by a bus system 905. It is appreciated that the bus system 905 is employed to enable connected communications between these components. The bus system 905 includes a power bus, a control bus, and a status signal bus in addition to the data bus. But for clarity of illustration the various buses are labeled as bus system 905 in fig. 9.

The user interface 904 may include, among other things, a display, a keyboard, or a pointing device (e.g., a mouse, a trackball, a touch pad, or a touch screen, etc.).

It will be appreciated that the memory 902 in embodiments of the invention can be either volatile memory or nonvolatile memory, or can include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable EPROM (EEPROM), or a flash Memory. The volatile memory may be random access memory (Random Access Memory, RAM) which acts as an external cache. By way of example, and not limitation, many forms of RAM are available, such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (Double Data Rate SDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), and Direct memory bus RAM (DRRAM). The memory 902 described herein is intended to comprise, without being limited to, these and any other suitable types of memory.

In some implementations, the memory 902 stores the following elements, executable units or data structures, or a subset thereof, or an extended set thereof: an operating system 9021 and a second application 9022.

The operating system 9021 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, for implementing various basic services and processing hardware-based tasks. The second application 9022 includes various second applications, such as a Media Player (Media Player), a Browser (Browser), and the like, for implementing various application services. A program for implementing the method according to the embodiment of the present invention may be included in the second application 9022.

In the embodiment of the present invention, the processor 901 is configured to execute the method steps provided in the method embodiments by calling a program or an instruction stored in the memory 902, specifically, a program or an instruction stored in the second application program 9022.

The method disclosed in the above embodiment of the present invention may be applied to the processor 901 or implemented by the processor 901. Processor 901 may be an integrated circuit chip with signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in the processor 901 or instructions in the form of software. The processor 901 may be a general purpose processor, a digital signal processor (Digital Signal Processor, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), an off-the-shelf programmable gate array (Field Programmable Gate Array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be embodied directly in the execution of a hardware decoding processor, or in the execution of a combination of hardware and software elements in a decoding processor. The software elements may be located in a random access memory, flash memory, read-only memory, programmable read-only memory or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory 902, and the processor 901 reads information in the memory 902 and performs the steps of the above method in combination with its hardware.

It is to be understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or a combination thereof. For a hardware implementation, the processing units may be implemented within one or more application specific integrated circuits (Application Specific Integrated Circuits, ASIC), digital signal processors (Digital Signal Processing, DSP), digital signal processing devices (dspev, DSPD), programmable logic devices (Programmable Logic Device, PLD), field programmable gate arrays (Field-Programmable Gate Array, FPGA), general purpose processors, controllers, microcontrollers, microprocessors, other electronic units for performing the functions of the application, or a combination thereof.

For a software implementation, the techniques herein may be implemented by means of units that perform the functions herein. The software codes may be stored in a memory and executed by a processor. The memory may be implemented within the processor or external to the processor.

The embodiment of the application also provides a storage medium (computer readable storage medium). The storage medium here stores one or more programs. Wherein the storage medium may comprise volatile memory, such as random access memory; the memory may also include non-volatile memory, such as read-only memory, flash memory, hard disk, or solid state disk; the memory may also comprise a combination of the above types of memories.

When one or more programs in the storage medium are executable by one or more processors, the interactive window display method executed on the electronic device side is realized.

The processor is configured to execute the interactive window display program stored in the memory, so as to implement the steps of the interactive window display method provided in the foregoing embodiment executed on the electronic device side. The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

It is to be understood that the same or similar parts in the above embodiments may be referred to each other, and that in some embodiments, the same or similar parts in other embodiments may be referred to.

It should be noted that in the description of the present application, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Furthermore, in the description of the present application, unless otherwise indicated, the meaning of "plurality" means at least two.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and further implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.

It is to be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.

Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.

The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like.

In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

While embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.

Claims

1. An interactive window display method, characterized in that the method comprises:

determining the current moment;

changing the push weight of the main push interactive window style series corresponding to the user identifier into a preset target value;

2. The method according to claim 1, wherein the method further comprises:

3. The method according to claim 2, wherein updating the push weights of the target interactive window style series corresponding to the user identifier according to the feedback data comprises:

and calculating the push weight of the target interactive window style series corresponding to the user identifier and the weight change value according to a preset algorithm to obtain a new push weight of the target interactive window style series corresponding to the user identifier.

4. The method of claim 1, wherein the screening the target series of interactive window styles from all of the series of interactive window styles according to the push weights comprises:

acquiring the maximum target push weight from all the push weights, and acquiring an interactive window style series corresponding to the target push weight;

5. The method of claim 4, wherein if the number of the interactive window style series corresponding to the target push weight is greater than one, randomly selecting one interactive window style series from the interactive window style series corresponding to the target push weight as the target interactive window style series comprises:

6. The method of claim 1, wherein the target interactive window style series includes presentation styles for different combinations of content elements, the presentation styles including style data for each content element in the combination of content elements corresponding to the presentation styles;

7. An interactive window display device, the device comprising:

The first determining module is used for determining the current moment;

the changing module is used for changing the push weight of the main push interactive window style series corresponding to the user identifier into a preset target value;

8. An electronic device, comprising: at least one processor and memory;

the processor is configured to execute an interactive window presentation program stored in the memory, so as to implement the interactive window presentation method of any one of claims 1 to 6.

9. A storage medium storing one or more programs that when executed implement the interactive window presentation method of any of claims 1-6.