JP6664590B2 - Information display program, information display method, information display device, and distribution device - Google Patents

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the predetermined display area is arranged in the web page, as the content to be arranged and displayed in the display area, the content having the same display size as the display area is acquired, and the acquired content is displayed in the display area. Techniques for arranging and displaying are known. Further, a technique is known in which predetermined content is arranged in a predetermined display area, and when the timing at which the display area enters the visible area is detected, the display mode of the content is changed.

JP 2011-128204 A

  However, in the above-described conventional technology, the effect of appealing information related to content may not always be high. For example, in the above-described related art, the content having the same display size as the display area is merely displayed in the visible area, and the user may not be able to generate interest.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display method, an information display device, and a distribution device that improve the effect of appealing information related to content.

  An information display program according to the present application includes a display procedure of displaying a second content in a first area included in a first content, and a display procedure of the first area, which is a part of a display area of the first content. And causing the computer to execute a display control procedure of setting the display mode of the second area as a reference to a second display mode different from the first display mode which is the original display mode of the first content.

  According to an aspect of the embodiment, the effect of appealing information related to content can be improved.

FIG. 1 is a diagram illustrating an operation of the terminal device according to the embodiment. FIG. 2 is a diagram illustrating an operation of the terminal device according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the distribution system according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram for explaining the screen of the terminal device. FIG. 9 is a diagram illustrating an example of a page displayed on the terminal device. FIG. 10 is a diagram illustrating a state where a page is displayed on the terminal device. FIG. 11 is a diagram illustrating an example of a method of changing the surrounding area to the second display mode. FIG. 12 is a flowchart illustrating an example of the information display process. FIG. 13 is a diagram illustrating a modified example of the transmission image arranged in the surrounding area. FIG. 14 is a diagram illustrating a modification of the operation of changing the display mode of the surrounding area. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that implements functions of an advertisement distribution server, a content distribution server, or a terminal device.

  Hereinafter, embodiments for implementing an information display program, an information display method, an information display device, and a distribution device (hereinafter, referred to as “embodiments”) according to the present application will be described in detail with reference to the drawings. The embodiment does not limit the information display program, the information display method, the information display device, and the distribution device according to the present invention. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description will be omitted.

[1. Information display processing)
First, information display processing realized by the information display program and the like of the present embodiment will be described. In the following description, the information display processing will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

  1 and 2 are diagrams illustrating the operation of the terminal device 100 according to the embodiment. In the examples of FIGS. 1 and 2, a page C11 in which a plurality of contents are arranged is displayed on a display surface (hereinafter, also referred to as a screen) provided in the terminal device 100. A page is an arrangement surface of content. More specifically, a page is information in units of pages in which contents such as images (for example, still images and moving images) and text information (for example, news articles) are arranged. For example, the page is a web page. The page is not limited to a web page. For example, the page may be a page (for example, an application screen) created for the purpose of being displayed on the user interface screen. The page may be generated based on data (for example, content data such as map data) installed in a storage device included in the terminal device 100 in advance. Note that the description of “page” shown in the following description can be replaced with “placement plane”. The “page” can be regarded as the content itself. Therefore, the description of “page” shown in the following description can be replaced with “content”. The operation of the terminal device 100 described below includes not only an operation on a browser, but also an operation on a program (for example, an application) installed in advance.

  In the following description, an orthogonal coordinate system including an X axis, a Y axis, and a Z axis is used. In the figure, the direction indicated by the arrow is the plus direction. In the case of the present embodiment, the X axis and the Y axis have axial directions in a direction parallel to the screen of the terminal device 100. Specifically, the X axis has an axial direction in the horizontal direction of the screen, and the Y axis has an axial direction in the vertical direction of the screen. The Z axis has an axial direction perpendicular to a plane parallel to the screen.

  The terminal device 100 is, for example, a user terminal such as a smart device (smartphone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with an arbitrary server device via a network. The screen of the terminal device 100 is a touch panel type screen. The terminal device 100 displays a page on a screen according to a user's touch panel operation. In the example of FIG. 1, the terminal device 100 is placed vertically, but may be placed horizontally. In this case, unlike the example of FIG. 1, the terminal device 100 displays the page such that the long side of the screen is at the top or bottom.

  When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives distribution of a page related to the site accessed by the user from the content distribution server. Then, the terminal device 100 displays the received page on the screen. Further, when receiving the page distribution, the terminal device 100 transmits a distribution request of the advertisement content to the advertisement distribution server according to the control information transmitted together with the page information. Then, the terminal device 100 receives distribution of the advertisement content from the advertisement distribution server. The terminal device 100 displays the advertising content (for example, the advertising content C12 shown in FIG. 1) on the screen according to the control information.

  The control information may be a program embedded in a page. For example, the control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a style sheet language such as CSS3 (Cascading Style Sheets 3). Further, the control information may be a program described in a programming language such as Java (registered trademark), Swift, C language, C ++, and compiled. The application software itself distributed from a server such as a content distribution server can be regarded as the control information. At this time, the page information may be included in the control information. The control information need not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (for example, a script language), a machine language, or an intermediate language.

[1-1. Page display processing)
Hereinafter, the information display process executed by the terminal device 100 will be described with reference to FIG. The information display process is performed, for example, according to control information distributed by a distribution server such as a content distribution server. The content distribution server is a server that distributes page information such as the page C11 (first content). In the following description, the terminal device 100 performs the information display process according to the control information distributed by the content distribution server. However, the terminal device 100 may perform the information display process according to the control information distributed by the advertisement distribution server. The advertisement distribution server is a server that distributes advertisement information such as advertisement content C12 (second content).

  The terminal device 100 receives the data of the page C11 from the content distribution server and acquires the data of the advertisement content C12 from the advertisement distribution server. In the example of FIG. 1, the advertisement content C12 is a moving image, but may be a still image. The control information of the page C11 includes information of a placement area of the advertisement content C12 (hereinafter, referred to as an advertisement area A1). The advertisement area A1 (first area) is a partial area on the page C11. The terminal device 100 arranges the advertising content C12 in the advertising area A1 on the page C11 according to the control information. The terminal device 100 may arrange the advertising content C12 on a storage unit (for example, on a video memory) of the terminal device 100.

  Then, the terminal device 100 changes the display mode of the surrounding area A2 of the advertising content C12. The surrounding area A2 (second area) is a part of the display area of the page C11 (for example, the content display area F1 shown in FIG. 1) and is an area based on the advertisement area A1. For example, the surrounding area A2 is an area located around the advertising area A1. In the example of FIG. 1, the content display area F1 is a part of the screen of the terminal device 100, but may be the entire screen.

  The terminal device 100 changes the display mode of the surrounding area A2 of the advertising content C12 from the first display mode to the second display mode. The first display mode is, for example, an original display mode according to the data of the page C11, and the second display mode is, for example, a display mode different from the first display mode. For example, the first display mode is a display mode that does not reduce the visibility of the content arranged on the page C11 as shown in a state D12 in FIG. 1, and the second display mode is as shown in a state D11 in FIG. This is a display mode that reduces the visibility of the content arranged in the surrounding area A2 of the page C11.

  At this time, the terminal device 100 may change the display mode of the surrounding area A2 by superimposing an image on the surrounding area A2 on the page C11. For example, the terminal device 100 changes the display mode of the surrounding area A2 by superimposing the transparent image on the surrounding area A2 on the page C11. The transmission image is an image that is at least partially transmitted. In the example of the state D11 in FIG. 1, the terminal device 100 reduces the visibility of the surrounding area A2 by superimposing a gray transparent image on the surrounding area A2. Note that the method of reducing the visibility of the surrounding area A2 is not limited to the above. The terminal device 100 may reduce the visibility of the surrounding area A2 by arranging the non-transparent image in the surrounding area A2. Further, which display mode is set to the first display mode and the second display mode can be arbitrarily set by the distributor of the page C11 or the advertising content C12. The terminal device 100 may change the display mode of the surrounding area A2 on the storage unit.

  When the change of the display mode is completed, the terminal device 100 displays the page C11 in which the display mode of the surrounding area A2 has been changed on the screen (state D11). At this time, the terminal device 100 displays the advertising content C12 in the advertising area A1 included in the page C11, as shown in a state D11 in FIG. The display of the advertising content C12 may be simultaneously with the display of the page C11 and the change of the display mode of the surrounding area A2.

  In the above-described example, the terminal device 100 changes the display mode of the surrounding area A2 before displaying the page C11 on the screen. However, the terminal device 100 may change the display mode of the surrounding area A2 after displaying the page C11 on the screen. For example, after the terminal device 100 displays the advertising content C12 in the advertising region A1 of the page C11, the terminal device 100 may gradually change the display mode of the surrounding area A2 to the second display mode. For example, the terminal device 100 may gradually widen the display mode change portion in the surrounding area A2 from the outer edge of the advertising area A1 to the outer edge of the surrounding area A2. Alternatively, the terminal device 100 may gradually change the display mode of the surrounding area A2 from a light color (for example, light gray) to a dark color (dark gray). Alternatively, the terminal device 100 may gradually change the image superimposed on the surrounding area A2 from an image with high transparency to an image with low transparency. The time for changing the display mode of the surrounding area A2 is, for example, 1 second to 10 seconds. Of course, the time for changing the display mode of the surrounding area A2 is not limited to 1 second to 10 seconds. The changing time may be shorter than 1 second or longer than 10 seconds.

  Note that the terminal device 100 does not need to change the advertisement area A1 when the initial screen when the display of the page C11 is started does not include the advertisement area A1. The initial screen is, for example, a screen that is first displayed in the content display area F1 after the terminal device 100 receives the distribution of the page C11. That is, the terminal device 100 keeps the advertisement area A1 in the first display mode when the advertisement area A1 is not included in the initial screen, and displays the surrounding area A2 when the advertisement screen A1 is included in the initial screen. Is the second display mode. Note that the terminal device 100 may change the display mode of the surrounding area A2 to the second display mode when the area or ratio of the advertising area A1 displayed on the initial screen is larger than a predetermined threshold.

  When a predetermined operation is performed by the user, the terminal device 100 returns the display mode of the surrounding area A2 from the changed display mode to the original display mode of the page C11. The predetermined operation may be a touch panel operation such as tapping, flicking, and swiping, or may be an operation other than the touch panel operation such as clicking and pressing a button. In the example of FIG. 1, when the scroll operation is performed by the user, the terminal device 100 returns the display mode of the surrounding area A2 from the second display mode to the first display mode (state D12).

  The advertising content C12 is configured to be selectable by the user. When the user selects an advertisement content (for example, taps or clicks) (state D13), the terminal device 100 displays the page C21 on the screen (state D14). On the page C21, the advertisement content C22 related to the content (product or service) posted in the advertisement content C12 is arranged.

[1-2. Page reload)
Next, a process when the page C11 is reloaded will be described with reference to FIG. When the user performs a reload operation while the page C11 is being displayed (state D21), the terminal device 100 acquires the data of the page C11 again from the content distribution server and acquires the data of the advertisement content C12 again from the advertisement distribution server. I do. Then, an initial screen of the page C11 is displayed on the screen. When the advertising content C12 is a moving image, the terminal device 100 may start playing the moving image.

  When the initial screen is displayed, the terminal device 100 gradually changes the display mode of the surrounding area A2 from the first display mode to the second display mode (states D22 and D23). In the example of FIG. 2, the terminal device 100 gradually widens the display mode change portion in the surrounding area A2 from the outer edge of the advertising area A1 to the outer edge of the surrounding area A2. Finally, the terminal device 100 changes the display mode of the surrounding area A2 to the second display mode over a certain period of time (for example, about 1 second to 10 seconds) (state D24). The time for changing the display mode of the surrounding area A2 is not limited to 1 second to 10 seconds. The changing time may be shorter than 1 second or longer than 10 seconds.

  The method of changing the display mode is not limited to the example in FIG. For example, when displaying the initial screen, the terminal device 100 may gradually change the display mode of the surrounding area A2 from a light color (for example, light gray) to a dark color (dark gray). Alternatively, when displaying the initial screen, the terminal device 100 may gradually change the image superimposed on the surrounding area A2 from an image with high transparency to an image with low transparency. The terminal device 100 may gradually change the display mode of the surrounding area A2 from the first display mode to the second display mode when displaying the initial screen of the page C11, not only at the time of reloading. The terminal device 100 can also immediately change the display mode of the surrounding area A2 to the second display mode when reloading.

  According to the present embodiment, since the terminal device 100 changes the display mode of the surrounding area A2 around the advertising area A1 to the second display mode, the user pays attention to the advertising content C12 displayed in the advertising area A1 to the user. Can be done. Even if the display mode of the surrounding area A2 is changed to the second display mode, when the user operates the terminal device 100, the display mode of the surrounding area A2 is returned to the first display mode. Changing the display mode does not unduly hinder the operation of the user. As a result, the terminal device 100 can improve the effect of appealing information related to content (page or advertisement content).

[2. Configuration example of distribution system]
The information display processing of the present embodiment has been described above. Hereinafter, the configuration of the distribution system 1 including the terminal device 100 as an example of the information display device of the present embodiment will be described.

  FIG. 3 is a diagram illustrating a configuration example of the distribution system 1 according to the embodiment. As shown in FIG. 3, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via a network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile telephone network, a fixed telephone network, or the like), a regional IP (Internet Protocol) network, the Internet, or the like. The network N may include a wired network or a wireless network. Note that the distribution system 1 illustrated in FIG. 3 may include a plurality of terminal devices 100, advertiser terminals 10, advertisement distribution servers 20, and content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who browses a page. The terminal device 100 acquires page information from the content distribution server 30 according to a user operation. When the page includes an acquisition command for requesting the acquisition of the advertisement content, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 according to the acquisition command. In addition, when the terminal device 100 receives control information for implementing the above-described information display process from the advertisement distribution server 20, the terminal device 100 implements the information display process according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing device used by an advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smartphone or tablet), a mobile phone, and a personal computer. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 according to an operation by the advertiser. For example, the advertiser terminal 10 submits the advertisement content C12 or the like to the advertisement distribution server 20 as advertisement content. The advertisement content submitted by the advertiser terminal 10 may be an image (still image, moving image) or text data. Further, the advertisement content may be a URL (Uniform Resource Locator) for acquiring a landing page. In some cases, the advertiser requests the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. In the following description, “advertiser” is a concept including not only the original advertiser but also the agency. Further, the “advertiser terminal” is a concept that includes not only the advertiser terminal 10 but also an agency device used by an agency.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, upon receiving a distribution request for advertising content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertising content based on the location of the terminal device 100, user attributes, and the like, and as a result of the matching, becomes a distribution target. The advertisement content is distributed to the terminal device 100. In addition, the advertisement distribution server 20 distributes control information for implementing the above-described information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes page information to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. This is a device that distributes, to the terminal device 100, a web page in which various related information is arranged in a tile shape. The content distribution server 30 may be a server that distributes a web page such as a portal site. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration example of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter, simply referred to as “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement distribution server 20 may be a PC server, a midrange server, or a mainframe server. In addition, the advertisement distribution server 20 may be configured by one server, or may be configured by a plurality of servers that execute processing in cooperation. When the advertisement distribution server 20 includes a plurality of servers, the installation locations of these servers may be remote. Even if the installation locations are far apart, these servers can be regarded as one advertisement distribution server as long as they execute processing in cooperation.

  FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. Note that the configuration shown in FIG. 4 is a functional configuration, and the hardware configuration may be different from this.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface including a USB (Universal Serial Bus) host controller, a USB port, and the like. Further, the communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 under the control of the control unit 23.

  The storage unit 22 is a data readable / writable storage device such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores an advertisement database 24.

  The advertisement database 24 is a database in which various types of information regarding the advertisement content submitted from the advertiser terminal 10 are stored. FIG. 5 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 5, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price.

  “Advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content” indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the advertisement content C12. In the example shown in FIG. 5, conceptual information such as “C20” to “C70” is stored in the “advertisement content”. However, audio data, image data, text data, game data, and game format advertisements are stored. Content data itself such as data may be stored. The “advertisement content” may store a URL where each content is located, or a file path name indicating a storage location of each content.

  “Impression count” indicates the number of times the advertisement content has been displayed. The “guaranteed number of impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “reward” indicates a reward paid by the advertiser when the advertisement content is displayed by the “guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in the impression guarantee type.

  That is, the example of FIG. 5 illustrates an example in which the advertiser identified by the advertiser ID “K10” submits the content C20 as the advertising content. The content C20 may be the advertising content C12 shown in FIGS. Also, in FIG. 5, the number of impressions of the advertising content “C20” is “10000”, the number of guaranteed impressions is “20,000”, and the charge amount when the content “C20” is displayed by the number of guaranteed impressions is “aaa”. Is shown. Here, the advertisement distribution server 20 may count the number of impressions for each of a plurality of contents (a plurality of advertisement contents) arranged on one page, or a plurality of contents (a plurality of advertisement contents) of one page. May be regarded as one advertisement, and the number of impressions may be counted.

  If the advertisement distribution server 20 distributes a click-charge type advertisement, the advertisement database 24 registers the number of times the content is selected, the amount charged when the content is selected, and the like. Here, the click charge type advertisement is an advertisement that is charged every time the advertisement content is selected. If the advertisement distribution server 20 distributes a bidding advertisement, the advertisement database 24 stores a bid price, which is an advertisement rate set by the advertiser as a reward per impression, a CTR (Click Through Rate), and the like. be registered. Here, the bid format advertisement is an advertisement of a format for selecting advertisement content in a bid format when the advertisement distribution server 20 receives a distribution request.

  The advertisement database 24 may store information on items other than the above. For example, the advertisement database 24 may further store information for performing matching between the content and the user, and information such as CTR (Click Through Rate). Further, a display instruction for instructing a change in the display mode of the advertisement content may be registered in the advertisement database 24. The display instruction may include a setting value of an arrangement area (advertisement area A1) of the advertisement content C12. For example, the display instruction may include information indicating the position, size, and the like of the advertising area A1 with reference to the upper end of the page C11. The display instruction may include information of a set value that determines which range in the content display area F1 is to be the surrounding area A2. For example, the display instruction may include information indicating the position, size, and the like of the surrounding area A2 based on the advertising area A1 of the advertising content C12. At this time, the display instruction may include information on a change mode of the surrounding area A2. For example, the display instruction may include information on the second display mode. Further, the display instruction may include information indicating a user operation that triggers a transition to another page (for example, page C21) of page C11, a state of terminal device 100, and the like. The setting of the display instruction is performed by the advertiser when the advertiser registers the advertisement content, for example.

  Returning to FIG. 4, the control unit 23 is a controller, and is stored in a storage device inside the advertisement distribution server 20 by a processor such as a CPU (Central Processing Unit) and an MPU (Micro Processing Unit). This is realized by executing various programs using a RAM or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 4, the control unit 23 includes an input reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks (the submission accepting unit 25 to the distribution unit 28) constituting the control unit 23 are functional blocks each showing a function of the control unit 23. These functional blocks may be software blocks or hardware blocks. For example, each of the functional blocks described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. Note that the control unit 23 may be configured by a functional unit different from the above-described functional block.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission receiving unit 25 receives submission of the advertisement content together with designation of the consideration. Further, the submission receiving unit 25 receives a display instruction of the advertisement content. In such a case, the submission receiving unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selecting unit 27 selects, from the advertisement database 24, the advertisement content that is a distribution candidate when the request receiving unit 26 receives the request to acquire the advertising content. For example, the advertisement selection unit 27 performs matching of the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attribute of the user.

  In such matching, the advertisement content is selected such that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selecting unit 27 may preferentially select advertisement content having a high bid price or CTR or advertisement content having both a high bid price and CTR.

  When the web page is a search page, the advertisement selection unit 27 may use an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. In addition, the advertisement selecting unit 27 may use an advertisement distribution method called targeting distribution for extracting advertisement content that matches attribute information (a psychographic attribute, a demographic attribute, and the like) of the user. After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, upon receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the information display process of the content indicated by the extracted display instruction. Then, the distribution unit 28 distributes the generated control information and the advertising content to the terminal device 100.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. The control information may be a program (for example, an application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, or the like, and compiled. The control information need not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (for example, a script language), a machine language, or an intermediate language.

[4. Configuration example of content distribution server]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter, simply referred to as “server”) that processes a request from a client terminal such as the terminal device 100. The content distribution server 30 may be a PC server, a midrange server, or a mainframe server. Further, the content distribution server 30 may be configured by one server, or may be configured by a plurality of servers that execute processing in cooperation. When the content distribution server 30 is composed of a plurality of servers, the installation locations of these servers may be remote. Even if the installation locations are far apart, these servers can be regarded as one advertisement distribution server as long as they execute processing in cooperation.

  FIG. 6 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. Note that the configuration shown in FIG. 6 is a functional configuration, and the hardware configuration may be different from this.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as an NIC, or a USB interface including a USB host controller, a USB port, and the like. Further, the communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 under the control of the control unit 33.

  The content storage unit 32 is a data readable / writable storage device such as a DRAM, an SRAM, a flash memory, and a hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information of a page in which content is arranged. For example, the content storage unit 32 stores an HTML (Hyper Text Markup Language) file forming a page and data of an image displayed on the page.

  The control unit 33 is a controller, and is realized, for example, by executing various programs stored in a storage device inside the content distribution server 30 using a RAM or the like as a work area by a processor such as a CPU or an MPU. The control unit 33 is a controller, and may be realized by an integrated circuit such as an ASIC or an FPGA.

  The control unit 33 includes a reception unit 34 and a distribution unit 35, as shown in FIG. The blocks (the receiving unit 34 and the distribution unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, each of the functional blocks described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. Note that the control unit 33 may be configured by a functional unit different from the above-described functional block.

  The receiving unit 34 receives a page acquisition request from the terminal device 100. For example, the receiving unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes page information to the terminal device 100 when the reception unit 34 receives a page acquisition request. Specifically, the distribution unit 35 acquires from the content storage unit 32 the information of the acquisition request target page from the content storage unit 32, and distributes the acquired page information to the terminal device 100. At this time, the page information may include control information.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. The control information may be a program (for example, an application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, or the like, and compiled. The control information need not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (for example, a script language), a machine language, or an intermediate language.

  Note that the control information may include information of a display instruction of the advertisement content. The display instruction may include a setting value of an arrangement area (advertisement area A1) of the advertisement content C12. For example, the display instruction may include information indicating the position, size, and the like of the advertising area A1 with reference to the upper end of the page C11. The display instruction may include information of a set value that determines which range in the content display area F1 is to be the surrounding area A2. For example, the display instruction may include information indicating the position, size, and the like of the surrounding area A2 based on the advertising area A1 of the advertising content C12. At this time, the display instruction may include information on a change mode of the surrounding area A2. For example, the display instruction may include information on the second display mode. Further, the display instruction may include information indicating a user operation that triggers a transition to another page (for example, page C21) of page C11, a state of terminal device 100, and the like.

[5. Configuration example of terminal device]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device used by a user to browse a page. The terminal device 100 is, for example, a communication terminal such as a smartphone, a tablet, and a mobile phone. As long as the terminal device 100 has a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC) or a PDA (Personal Digital Assistant). In this case, the information processing terminal is also a type of communication terminal. The terminal device 100 connects to the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 7 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. Note that the configuration shown in FIG. 7 is a functional configuration, and the hardware configuration may be different from this.

  The communication unit 110 is a communication interface for communicating with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as an NIC, or a USB interface including a USB host controller, a USB port, and the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 under the control of the control unit 150.

  The input unit 120 is an input device that receives various inputs from the outside. For example, the input unit 120 is an operation device for a user to perform various operations, such as a keyboard, a mouse, and operation keys. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is used for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a data readable / writable storage device such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores data of an application such as a web browser. In the following description, a web browser is simply referred to as a browser.

  The output unit 140 is a device that performs various outputs to the outside such as sound, light, vibration, and image. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display device that displays various information. The display device is, for example, a liquid crystal display or an organic EL (Electro Luminescence) display. When a touch panel is used for the terminal device 100, a display device (hereinafter, referred to as a screen) may be integrated with the input unit 120. The output unit 140 displays an image on a screen according to the control of the control unit 150.

  FIG. 8 is a diagram for explaining a screen of the terminal device 100. The terminal device 100 has a rectangular screen. More specifically, the terminal device 100 has a vertically long screen whose vertical length is longer than the horizontal length. In the following description, an example in which the terminal device 100 is used in a state in which the screen is vertically long will be described, but embodiments are not limited thereto. The terminal device 100 may be used in a state where the screen is horizontally long.

  In the terminal device 100 shown in FIG. 8, a browser used for browsing a page is displayed on a screen. The web browser includes a content display area F1 and application areas F2 and F3. The content display area F1 is an area for displaying the content received from the advertisement distribution server 20 or the content distribution server 30. The application areas F2 and F3 are areas that become the user interface of the browser. A status bar, a search field, and the like are arranged in the application area F2, and various operation buttons are arranged in the application area F3. The terminal device 100 may change the sizes of the content display area F1 and the application areas F2 and F3 according to a user operation. For example, the terminal device 100 may reduce the size of the application area F2 in the vertical direction and enlarge the content display area F1 in the upward direction according to the operation of the user.

  Returning to FIG. 7, the control unit 150 is a controller, and various programs stored in a storage device inside the terminal device 100 are executed by a processor such as a CPU or an MPU using a RAM or the like as a work area. Is achieved. Further, the control unit 150 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  The control unit 150 includes a display unit 151 and a display control unit 152, as shown in FIG. The blocks (the display unit 151 and the display control unit 152) configuring the control unit 150 are functional blocks each indicating a function of the control unit 150. These functional blocks may be software blocks or hardware blocks. For example, each of the functional blocks described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. Note that the control unit 150 may be configured by a functional unit different from the above-described functional block.

  The display unit 151 displays the advertising content C12 in the advertising area A1 included in the page C11.

  The display control unit 152 changes the display mode of the surrounding area A2 which is a part of the display area of the page C11 and is based on the advertisement area A1. For example, the display control unit 152 changes the display mode of the surrounding area A2 which is a part of the display area of the page C11 and is located around the advertising area A1. At this time, the display control unit 152 may change the display mode of the surrounding area A2 when the advertisement area A1 is included in the initial screen when the display of the page C11 is started. The display control unit 152 may change the display mode of the surrounding area A2 when the area or ratio of the advertising area A1 displayed on the initial screen when the display of the page C11 is started is larger than a predetermined threshold.

  Further, when a predetermined operation is performed by the user, the display control unit 152 returns the display mode of the surrounding area A2 from the changed display mode to the original display mode of the page C11.

  In addition, the display control unit 152 gradually changes the display mode of the surrounding area A2. For example, the display control unit 152 gradually changes the display mode of the surrounding area A2 to a predetermined display mode when displaying the initial screen when the display of the page C11 is started. The display control unit 152 may gradually change the display mode of the surrounding area A2 to a predetermined display mode as the surrounding area A2 approaches a predetermined position on the screen by scrolling the page C11.

  Further, when the page C11 is reloaded, the display control unit 152 displays the page C11 on the initial screen, and then gradually changes the display mode of the surrounding area A2 to a predetermined display mode.

  Further, the display control unit 152 changes the display mode of the surrounding area A2 by reducing the visibility of the surrounding area A2 of the page C11. For example, the display control unit 152 changes the display mode of the surrounding area A2 by superimposing an image on the surrounding area A2 on the page C11. At this time, the display control unit 152 may change the display mode of the surrounding area A2 by superimposing at least a partially transparent image on the surrounding area A2 on the page C11. In addition, the display control unit 152 may change the display mode of the surrounding area A2 by superimposing an image whose transmittance increases as the distance from the advertising area A1 increases, on the surrounding area A2 on the page C11.

  Further, the display control unit 152 changes the display mode of the surrounding area A2 by performing a predetermined image processing on the display of the surrounding area A2 of the page C11. For example, the display control unit 152 changes the display mode of the surrounding area A2 by blurring the display of the surrounding area A2 of the page C11.

[6. Example of page configuration)
When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives a page distribution from the content distribution server 30. Then, the terminal device 100 displays the received page on the screen. Hereinafter, a configuration example of a page displayed on the screen by the terminal device 100 will be described.

  FIG. 9 is a diagram illustrating an example of a page C11 displayed on the terminal device 100. The diagram on the left side of FIG. 9 is a specific example of the page C11, and the diagram on the right side is a diagram for explaining each area of the page C11 shown on the left side. The page C11 is, for example, a web page in which news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged. The page C11 is described in HTML, XML (Extensible Markup Language), or the like.

  The page C11 is a web page optimized for a smart device. In the present embodiment, the horizontal length of the page C11 is the same as the horizontal length of the screen of the terminal device 100. Further, the length of the page C11 in the vertical direction is longer than the length of the content display area F1 of the terminal device 100 in the vertical direction. The page C11 is scrollable with respect to the content display area F1.

  A plurality of contents are arranged in a tile on the page C11. The content (hereinafter, referred to as main content) arranged on the page C11 is, for example, content such as news, weather forecast, index and content of received mail, and photo viewer. The main content includes moving images, still images, text data, and the like. The page C11 can be operated or updated for each tiled content. The size, arrangement position, and the like of the tiles may be different for each tile. In addition, the size, arrangement position, and the like of the tiles may be configured to change according to a user operation, or may be configured to change automatically at an arbitrary timing.

  Note that, in addition to the tiled content, an input field for inputting a search keyword, a link to another web page, and the like may be arranged on the page C11. Further, the page C11 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in the HTML file or the like forming the page C11, the URL of the advertisement distribution server 20, various scripts for acquiring and displaying the advertisement content, and the like are described as acquisition instructions.

  The page C11 is described using a computer language capable of realizing dynamic contents, such as Cascading Style Sheets (CSS), JavaScript (registered trademark), and HTML5. Therefore, the display mode of the content of the page C11 can be changed by a user operation. As described in the outline of the information display process, when the user scrolls the terminal device 100 displaying the page C11 (first content) in which the surrounding area A2 has been changed to the first display mode, the advertisement content C12 (second content) is displayed. Is changed from the second display mode to the first display mode.

  The concept of advertisement content includes not only commercial or non-profit advertisements, but also recruitment of volunteers, public advertisements, notices to the public, part of information on page C11, and other arbitrary contents. Note that the advertising content is not limited to content directly including information on an advertising target. Images, moving images, characters, graphics, symbols, hyperlinks, etc., as long as they can widely inform information included in other advertising content or information included in content related to the advertising content (for example, a landing page). For example, arbitrary contents can be applied as advertisement contents. In other words, any content can be applied as advertising content as long as the content is intended to give the user an interest different from the interest in the main content.

  As shown in the right side of FIG. 9, an advertisement area A1 for arranging the advertisement content C12 is set on the page C11. Then, a surrounding area A2 is set around the advertising area A1 on the page C11. The shaded area shown in the right side of FIG. 9 is the surrounding area A2. In the example of FIG. 9, the upper side is located at a distance L1 from the upper end of the advertising area A1, the lower side is located at a distance L2 from the lower end of the advertising area A1, and the distance L3 is located at the left end of the advertising area A1. A hollow rectangular area (that is, a ring-shaped area in which the advertising area A1 is a hollow area) having the left side as the left side and a position about a length L4 away from the right end of the advertising area A1 as the right side is the surrounding area A2. I have.

  FIG. 10 is a diagram illustrating a state where page C11 is displayed on terminal device 100. The diagram on the left side of FIG. 10 is a specific example of the page C11, and the diagram on the right side shows the terminal device 100 on which the page C11 is displayed. In the example of FIG. 10, the surrounding area A2 of the advertising content C12 has been changed to the second display mode.

  FIG. 11 is a diagram illustrating an example of a method of changing the surrounding area A2 to the second display mode. The content displayed on the terminal device 100 has a structure in which the page C11 is located at the lowest level and the advertising content C12 is arranged at the upper level of the page C11. Then, the terminal device 100 inserts the image G in which the advertising area A1 and the surrounding area A2 are united between the page C11 and the advertising content C12, thereby displaying the surrounding area A2 of the advertising content C12 in the second display. Change to the mode. FIG. 11 is only an image. The page C11, the image G, and the advertisement content C12 are all images, and are not actually separated in the Z-axis direction. Note that the method shown in FIG. 11 is an example, and the method of changing the surrounding area A2 to the second display mode is not limited to the method shown in FIG.

[7. Processing flow of terminal device]
Next, a procedure of a process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute a page (for example, page C11) according to a user operation. Then, the terminal device 100 receives the page from the content distribution server 30 (Step S11). Next, the terminal device 100 transmits a distribution request of the advertisement content to the advertisement distribution server 20 when the distribution page includes an acquisition instruction of the advertisement content (for example, the advertisement content C12) (Step S12). .

  Next, the terminal device 100 determines whether the advertisement content has been received (step S13). When the advertisement content has not been received (step S13: No), the terminal device 100 executes step S13 again.

  If the advertisement content has been received (Step S13: Yes), the terminal device 100 arranges the advertisement content on the page (Step S14). For example, the terminal device 100 combines the data of the advertisement content with the data of the received page. Further, the terminal device 100 changes the display mode of the surrounding area of the advertisement content to a predetermined display mode (Step S15). For example, if the advertisement content C12 is arranged on the page C11 in step S14, the terminal device 100 changes the display mode of the surrounding area A2 of the advertisement content C12 to the second display mode. Then, the terminal device 100 displays the page in which the display mode of the surrounding area has been changed on the screen (Step S16). Note that the terminal device 100 may gradually change the display mode of the surrounding area after displaying the page on which the display mode of the surrounding area has not been changed on the screen.

  Next, the terminal device 100 determines whether a scroll operation has been performed by the user (step S17). If the scroll operation has not been performed (step S17: No), the terminal device 100 proceeds with the process to step S21.

  When the scroll operation is performed (Step S17: Yes), the terminal device 100 changes the display mode of the surrounding area of the advertising content to another display mode (Step S18). For example, if the advertising content C12 is arranged on the page C11 in step S14 and the display mode of the surrounding area A2 is changed to the second display mode in step S15, the terminal device 100 displays the surrounding area A2 of the advertising content C12. The mode is returned to the first display mode. If the display mode of the surrounding area A2 is already the first display mode, the terminal device 100 does not need to change the display mode of the surrounding area A2. Then, the terminal device 100 scrolls the screen (Step S19).

  Subsequently, the terminal device 100 determines whether or not the scroll operation has been completed (Step S20). If the scrolling operation has not been completed (step S20: No), the terminal device 100 returns the process to step S19. When the scrolling operation has been completed (step S20: Yes), the terminal device 100 determines whether the user has performed a page transition operation such as tapping a link on the page (step S21).

  If the page transition operation has not been performed (step S21: No), the terminal device 100 returns the process to step S17. When a page transition operation has been performed (step S21: Yes), the terminal device 100 transmits a page request (step S22). When the transmission of the request ends, the terminal device 100 returns the process to step S11, and repeats the processes of steps S11 to S22.

[8. Modification)
The above-described embodiment is an example, and various modifications and applications are possible.

[8-1. About the aspect of contents]
In the above embodiment, the first content is a page, and the second content is an advertisement content. However, the first content and the second content are not limited to pages and advertisement content. Both the first content and the second content may be content on a page. At this time, the first content and the second content may be content other than the advertising content. Further, the first content and the second content are not limited to still images, moving images, and text information, and may be, for example, contents including a game or the like. The first and second contents may be contents including a so-called playable advertisement. Further, the first and second contents may be contents including sound. Further, the first and second contents may be auxiliary contents such as a game menu and a tutorial.

  Further, in the above-described embodiment, the page in which the first content is arranged is a web page, but the page is not limited to the web page. For example, the page may be a page created for the purpose of being displayed on the user interface screen. For example, the page may be a page of a messenger application screen, a camera application screen, a game screen, a music playback screen, or a video playback screen. These screens (pages) can also be regarded as the arrangement surface of the first content. Note that the arrangement surface may be one in which a plurality of contents are arranged in a tile shape. Various configurations that can be displayed on the screen in a page shape can be regarded as arrangement surfaces.

[8-2. Control information)
In the above-described embodiment, the terminal device 100 executes the information display process using the control information distributed by the content distribution server 30 together with the page. However, embodiments are not limited to this. For example, the terminal device 100 may receive the above-described control information from the advertisement distribution server 20 together with the information of the advertisement content. Then, the terminal device 100 may execute the information display process according to the control information received from the advertisement distribution server 20.

  In addition, the terminal device 100 may realize the above-described process by downloading an application that causes the terminal device 100 to execute the display process of the page C11, the above-described information display process, and the like, and execute the application. . The application program data may be distributed from a server such as a content distribution server. In this case, the program data itself of the application can be regarded as the control information.

[8-3. Device configuration〕
Further, in the above-described embodiment, an example has been described in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. You may. In this case, the advertisement distribution server 20 illustrated in FIG. 4 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for a web page from the terminal device 100, the advertisement distribution server 20 distributes a page that does not include an acquisition instruction to the terminal device 100 together with the advertisement content.

  Further, in the above embodiment, an example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 acquires the advertisement content from the advertisement distribution server 20 and transmits the acquired advertisement content. It may be transmitted to the terminal device 100 together with the page C11.

  Further, in the above-described embodiment, the terminal device 100 includes the touch panel type screen, but the terminal device 100 may not include the touch panel type screen. The terminal device 100 may have operation means other than a touch panel, such as a mouse and a keyboard. In the above-described embodiment, the scroll operation is performed using the touch panel. However, the scroll operation may be performed using an operation unit other than the touch panel, such as a mouse or a keyboard. The same applies to the click (tap) of the content.

[8-4. About logs)
Further, the terminal device 100 may take a log indicating whether or not the advertisement content is displayed, or a log of the content selected by the user. More specifically, the terminal device 100 may take a log indicating whether or not the advertisement content has been displayed. Also. When the advertising content is a moving image, a log indicating whether the moving image (advertising content) has been reproduced, to which reproduction position the moving image (advertising content) has been reproduced, and the like may be taken.

  In addition, the terminal device 100 may measure the number of times the advertisement content is displayed, the number of times the advertisement content is selected, the time when the content is reproduced, and the like. In addition, the terminal device 100 may log whether or not the advertisement content is selected, at what timing the advertisement content is selected, and the like. For example, the terminal device 100 may take a log indicating at which playback position a moving image (advertising content) is selected. Further, the terminal device 100 may take a log indicating the display mode of the page C11 when the advertisement content is selected. For example, when the display of the page C11 ends before the reproduction of the moving image (advertisement content) is disclosed, the terminal device 100 may acquire a log indicating that the advertisement content is not displayed. In addition, the terminal device 100 may take a log indicating not only the number of times the advertising content has been displayed, but also the number of times the main content has been changed to the advertising content and the number of times the advertising content has been changed to the main content.

  The log acquired by the terminal device 100 in this manner is a log useful for updating the number of impressions and CTR of the advertisement content, charging processing for displaying the advertisement content, and reporting the advertising effect to the advertiser. For example, when the advertisement content is displayed many times by the scroll operation or when the advertisement content is reproduced many times, it is predicted that the user is interested in the advertisement content.

  Therefore, a log indicating that the display mode of the advertisement content has been changed, a log indicating the display time of the moving image (advertisement content), a log indicating a scroll operation from the initial screen, a log indicating whether the advertisement content has been selected, and the like. Can be an index indicating the degree of recognition of the user for the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like, using each acquired log. For example, the advertisement distribution server 20 may change the charge amount according to the display time of the advertisement content, the number of selections, and the like.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is displayed for the first time and when the advertising content is deleted and then displayed again after being deleted from the screen. Further, the terminal device 100 obtains the same landing page when the advertising content is displayed for the first time and when the advertising content is displayed again, and obtains the same landing page for the server that distributes the landing page. The content of the log may be notified, and the content arranged on the landing page may be changed.

[8-5. Operation record of terminal device)
Further, the terminal device 100 described above may transmit, to the advertisement distribution server 20, a record indicating how much the user has operated the terminal device 100 for the page C11 displayed together with the advertising content according to the embodiment. . Specifically, when the advertising content is displayed, the terminal device 100 displays the content and the number of scroll operations performed by the user on the page C11, the user's selecting operation, and the page when the user selects the advertising content. The display mode of C11 and the like are recorded.

  In addition, the terminal device 100 performs a transmission operation (for example, SNS (Social Networking Service) from the terminal device 100 on the number of times of the scroll operation, the number of reloads, and the above-described display processing, the content of the advertising content, and the information specifying the advertising content and the like. The user can also record various operations performed on the terminal device 100, such as writing to the terminal device 100). Then, the terminal device 100 transmits information on the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 totals information on the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether the number of scroll operations, the number of times display processing has been performed, the type of the displayed landing page and the Information such as the type of the arranged content and an index of the advertising effect such as CTR are obtained.

  Here, the history of the operation performed on the page C11 when the advertising content is distributed together with the control information can be an index indicating the advertising effect. That is, in the page C11 on which the advertisement content accompanied by the control information according to the embodiment is displayed, not only the selection of the advertisement content causes the display of the preceding web page (landing page) but also the operation of the user. When the display mode of the page C11 is changed or when the advertisement content is displayed, the operation history of what operation has been performed can be said to be an index indicating the user's interest in the advertisement content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the staying time of the page C11, and the like, so that the advertisement content with the control information according to the embodiment can be compared. When displayed, it is possible to provide information that the advertisement content intends to convey widely, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information regarding the operation history of the terminal device 100 to the advertiser terminal 10 to generate a report indicating an index of an advertisement effect on the page C11 on which the advertisement content according to the embodiment is displayed. Can be. In addition, the advertisement distribution server 20 may directly transmit the information and the log regarding the operation history of the terminal device 100 to the advertiser terminal 10.

  Thereby, the advertisement distribution server 20 can indicate to the advertiser the usefulness of the display mode of the advertisement content accompanied by the control information according to the embodiment in the terminal device 100.

[8-6. Others)
In the above-described embodiment, the terminal device 100 changes the display mode of the surrounding area A2 by superimposing the transparent image on the surrounding area A2 on the page C11. However, the transmittance (transparency) of the transmission image may not be constant in the entire region of the image. FIG. 13 is a diagram illustrating a modified example of the transmission image arranged in the surrounding area A2. As illustrated in FIG. 13, the terminal device 100 may change the display mode of the surrounding area A2 by superimposing an image whose transmittance increases as the distance from the advertising area A1 increases, over the surrounding area A2. The transmission image may be an image in which the transmittance changes stepwise as the distance from the advertisement area A1 increases, or may be an image in which the transmittance changes continuously. Of course, the image arranged in the surrounding area A2 is not limited to the transmission image. The terminal device 100 may overlap the surrounding area A2 with an image whose color changes stepwise or continuously as the distance from the advertisement area A1 increases.

  In the above-described embodiment, the terminal device 100 changes the display mode of the surrounding area A2 by superimposing an image on the surrounding area A2. However, the method of changing the display mode of the surrounding area A2 is not limited to the above. For example, the terminal device 100 may change the display mode of the surrounding area A2 by changing the page C11 itself. That is, the terminal device 100 may change the display mode of the surrounding area A2 by performing predetermined image processing on the display (for example, an image or text) of the surrounding area A2 of the page C11. The image processing may be a blur processing.

  In the above-described embodiment, the terminal device 100 changes the display mode of the surrounding area A2 to the second display mode when displaying the initial screen of the page C11. However, the terminal device 100 may change the display mode of the surrounding area A2 at a timing other than the display of the initial screen. FIG. 14 is a diagram illustrating a modification of the operation of changing the display mode of the surrounding area. In the example of FIG. 14, the terminal device 100 displays a page C31 (first content) on the screen instead of the page C11. Advertising content C32 is arranged on page C31. A surrounding area A2 is set around the advertising content C32, similarly to the page C11.

  When the initial screen of the page C31 is displayed, the advertising content C32 is located below the content display area F1. At this time, the surrounding area A2 remains in the first display mode. The terminal device 100 gradually changes the display mode of the surrounding area A2 to the predetermined display mode as the display area of the advertisement content C32 approaches the predetermined position on the screen by scrolling the page C11. For example, the terminal device 100 changes the display mode of the surrounding area A2 to the second display mode as the display area (advertisement area) of the advertising content C32 approaches the center B in the vertical direction (Y-axis direction) of the content display area F1. Change gradually. For example, as the center of the advertising area in the vertical direction (Y-axis direction) approaches the center B of the content display area F1, the terminal device 100 moves the display mode change portion in the surrounding area A2 from the outer edge of the advertising area to the surrounding area. The area is gradually expanded toward the outer edge of the area A2 (states D31 and D32).

  Then, the terminal device 100 gradually changes the display mode of the surrounding area A2 to the original display mode as the display area of the advertisement content C32 moves away from the predetermined position on the screen by scrolling the page C11. For example, the terminal device 100 gradually changes the display mode of the surrounding area A2 to the second display mode because the display area (advertisement area) of the advertisement content C32 moves away from the center B of the content display area F1. For example, the terminal device 100 changes the display mode change portion in the surrounding area A2 from the outer edge of the surrounding area A2 to the outer edge of the advertising area as the vertical center of the advertising area moves away from the center B of the content display area F1. It gradually reduces toward (state D33).

  In the above-described embodiment, the first area is the advertisement area A1 and the second area is the surrounding area A2. However, the first area and the second area are not limited to this. The first area may be an area in which the second content is arranged, and the second area may be an area around the first area. If the position of the first area is a reference, the second area does not have to be located around the first area. In addition, the second region may be located on any one (or more) of the four sides of the first region, instead of on all four sides of the first region.

  Further, of the processes described in the above embodiment, all or a part of the processes described as being performed automatically can be manually performed, or the processes described as being performed manually can be performed. All or part can be performed automatically by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  In addition, the embodiments described above can be appropriately combined in a region where processing contents are not inconsistent.

  In addition, the control device that controls the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system, or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed on a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, and a flexible disk, and the program is installed in a computer. The control device may be configured by executing the control. The control device may be a device external to the terminal device 100 (for example, a personal computer) or an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet, and may be downloaded to a computer. Further, the above functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a portion other than the OS may be stored in a medium and distributed, or a portion other than the OS may be stored in a server device and downloaded to a computer.

[9. Hardware configuration)
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modified example can be realized by, for example, a computer 1000 having a configuration shown in FIG. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM 1300, a HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program that depends on hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to control the control unit 23. , The control unit 33, or the function of the control unit 150. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800. However, as another example, these programs may be obtained from another device via the network N.

[10. effect〕
As described above, the terminal device 100 displays the advertising content C12 in the advertising area A1 included in the page C11. Then, the terminal device 100 changes the display mode of the surrounding area A2 which is a part of the display area of the page C11 and is based on the advertisement area A1. For example, the terminal device 100 changes the display mode of the surrounding area A2 which is a part of the display area of the page C11 and is located around the advertising area A1. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12 displayed in the advertising area A1.

  In addition, when the advertisement area A1 is included in the initial screen when the display of the page C11 is started, the terminal device 100 changes the display mode of the surrounding area A2. Accordingly, the terminal device 100 can prevent a change in the display mode of the surrounding area A2 in a state where the surrounding area A2 is not displayed on the initial screen, that is, in a state where the user does not need to pay attention to the advertising content C12. .

  The terminal device 100 changes the display mode of the surrounding area A2 when the area or ratio of the advertising area A1 displayed on the initial screen when the display of the page C11 is started is larger than a predetermined threshold. Thus, the terminal device 100 can prevent a change in the display mode of the surrounding area A2 when the surrounding area A2 is hardly displayed on the initial screen.

  In addition, when a predetermined operation is performed by the user, the terminal device 100 returns the display mode of the surrounding area A2 from the changed display mode to the original display mode of the page C11. Thus, the change of the display mode of the surrounding area A2 does not excessively hinder the operation of the user.

  In addition, the terminal device 100 gradually changes the display mode of the surrounding area A2. Thereby, the terminal device 100 can make the advertisement content C12 more noticeable.

  The terminal device 100 gradually changes the display mode of the surrounding area A2 to a predetermined display mode when displaying the initial screen when the display of the page C11 is started. Thereby, the terminal device 100 can make the advertisement content C12 more noticeable.

  In addition, the terminal device 100 gradually changes the display mode of the surrounding area A2 to the predetermined display mode as the area where the advertisement content C32 on the page C31 approaches the predetermined position on the screen by scrolling the page C31. Let it. Thereby, the terminal device 100 can make the advertisement content C32 more noticeable.

  Further, when the page C11 is reloaded, the terminal device 100 gradually changes the display mode of the surrounding area A2 to a predetermined display mode after displaying the page C11 on the initial screen. Thereby, the terminal device 100 can make the user pay attention to the advertisement content C12 at the time of reload.

  In addition, the terminal device 100 changes the display mode of the surrounding area A2 by reducing the visibility of the surrounding area A2 of the page C11. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12.

  The terminal device 100 changes the display mode of the surrounding area A2 by superimposing an image on the surrounding area A2 on the page C11. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12.

  In addition, the terminal device 100 changes the display mode of the surrounding area A2 by superimposing an image that is at least partially transparent on the surrounding area A2 on the page C11. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12.

  In addition, the terminal device 100 changes the display mode of the surrounding area A2 by superimposing an image whose transmittance increases as the distance from the advertising area A1 increases, on the surrounding area A2 on the page C11. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12.

  In addition, the terminal device 100 changes the display mode of the surrounding area A2 by performing predetermined image processing on the display of the surrounding area A2 of the page C11. For example, the terminal device 100 changes the display mode of the surrounding area A2 by blurring the display of the surrounding area A2 of the page C11. Thereby, the terminal device 100 can make the user pay attention to the advertising content C12.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, It is possible to implement the invention in other forms with improvements.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the display portion can be replaced with a display means or a display circuit. Similarly, the display control unit can be read as a display control unit or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communication part 22 ... Storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Submission reception part 26 ... Request reception part 27 ... Advertising selection unit 28 ... Distribution unit 30 ... Content distribution server 32 ... Content storage unit 34 ... Reception unit 35 ... Distribution unit 100 ... Terminal device 120 ... Input unit 130 ... Storage unit 140 ... Output unit 151 ... Display unit 152 ... Display control Part C11, C21, C31: Page C12, C22, C32: Advertising content A1: Advertising area A2: Surrounding area F1: Content display area F2, F3: Application area

Claims (24)

A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area ;
The display control procedure includes a step of displaying the second area when an area or a ratio of the first area displayed on an initial screen when the display of the first content is started is larger than a predetermined threshold. Change the
An information display program characterized by processing . A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area;
The display control procedure returns a display mode of the second area from a changed display mode to an original display mode of the first content when a predetermined operation is performed by a user.
Information display program that characterized in that it is a process. A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area;
The display control procedure gradually changes a display mode of the second area.
Information display program that characterized in that it is a process. A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area;
The display control procedure includes: when displaying an initial screen when the display of the first content is started, gradually changing a display mode of the second area to a predetermined display mode;
Information display program that characterized in that it is a process. A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area;
The display control step includes gradually changing a display mode of the second area to a predetermined display mode as the first area approaches a predetermined position on a screen by scrolling the first content.
Information display program that characterized in that it is a process. A display procedure for displaying the second content in a first area included in the first content;
A display control procedure of changing a display mode of a second area that is a part of the display area of the first content and is based on the first area;
In the display control procedure, when the first content is reloaded, after the first content is displayed on an initial screen, the display mode of the second area is gradually changed to a predetermined display mode. ,
Information display program that characterized in that it is a process. An information display method performed by an information display device,
A display step of displaying the second content in a first region included in the first content;
A display control step of changing a display mode of a second area based on the first area, which is a part of the display area of the first content ,
In the display control step, when the area or ratio of the first area displayed on the initial screen when the display of the first content is started is larger than a predetermined threshold, the display mode of the second area Change the
Information display wherein a call.   An information display method performed by an information display device,
  A display step of displaying the second content in a first region included in the first content;
  A display control step of changing a display mode of a second area based on the first area, which is a part of the display area of the first content,
  In the display control step, when a predetermined operation is performed by a user, the display mode of the second area is returned from the changed display mode to the original display mode of the first content.
  An information display method, characterized in that:   An information display method performed by an information display device,
  A display step of displaying the second content in a first region included in the first content;
  A display control step of changing a display mode of a second area based on the first area, which is a part of the display area of the first content,
  In the display control step, the display mode of the second area is gradually changed.
  An information display method, characterized in that:   An information display method performed by an information display device,
  A display step of displaying the second content in a first region included in the first content;
  A display control step of changing a display mode of a second area based on the first area, which is a part of the display area of the first content,
  In the display control step, when an initial screen at the time of starting display of the first content is displayed, the display mode of the second area is gradually changed to a predetermined display mode.
  An information display method, characterized in that:   An information display method performed by an information display device,
  A display step of displaying the second content in a first region included in the first content;
  A display control step of changing a display mode of a second area, which is a part of the display area of the first content and is based on the first area,
  In the display control step, the display mode of the second area is gradually changed to a predetermined display mode as the first area approaches a predetermined position on the screen by scrolling the first content.
  An information display method, characterized in that:   An information display method performed by an information display device,
  A display step of displaying the second content in a first region included in the first content;
  A display control step of changing a display mode of a second area, which is a part of the display area of the first content and is based on the first area,
  In the display control step, when the first content is reloaded, the display mode of the second area is gradually changed to a predetermined display mode after displaying the first content on an initial screen. ,
  An information display method, characterized in that: A display unit that displays the second content in a first area included in the first content;
A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area ,
The display control unit may be configured to display the second area when an area or a ratio of the first area displayed on an initial screen when the display of the first content is started is larger than a predetermined threshold. Change the
Information display device comprising a call.   A display unit that displays the second content in a first area included in the first content;
  A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area,
  The display control unit returns the display mode of the second area from the changed display mode to the original display mode of the first content when a predetermined operation is performed by a user.
  An information display program characterized by processing.   A display unit that displays the second content in a first area included in the first content;
  A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area,
  The display control unit gradually changes a display mode of the second area;
  An information display device, characterized in that:   A display unit that displays the second content in a first area included in the first content;
  A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area,
  The display control unit gradually changes a display mode of the second area to a predetermined display mode when displaying an initial screen when the display of the first content is started,
  An information display device, characterized in that:   A display unit that displays the second content in a first area included in the first content;
  A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area,
  The display control unit gradually changes a display mode of the second area to a predetermined display mode as the first area approaches a predetermined position on a screen by scrolling the first content.
  An information display device, characterized in that:   A display unit that displays the second content in a first area included in the first content;
  A display control unit that changes a display mode of a second area that is a part of the display area of the first content and is based on the first area,
  The display control unit, when the first content is reloaded, displays the first content on an initial screen and then gradually changes the display mode of the second area to a predetermined display mode. ,
  An information display device, characterized in that: A distribution unit that distributes control information to a terminal device that displays information on a screen,
The distribution unit distributes the control information to the terminal device,
A display process of displaying the second content in a first area included in the first content;
Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of a display area of the first content ,
In the display control processing, when the area or ratio of the first area displayed on the initial screen when the display of the first content is started is larger than a predetermined threshold, the display mode of the second area Change the
Delivery device comprising a call.   A distribution unit that distributes control information to a terminal device that displays information on a screen,
  The distribution unit distributes the control information to the terminal device,
  A display process of displaying the second content in a first area included in the first content;
  Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of a display area of the first content,
  In the display control processing, when a predetermined operation is performed by a user, the display mode of the second area is returned from the changed display mode to the original display mode of the first content.
  A distribution device characterized by the above-mentioned.   A distribution unit that distributes control information to a terminal device that displays information on a screen,
  The distribution unit distributes the control information to the terminal device,
  A display process of displaying the second content in a first area included in the first content;
  Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of a display area of the first content,
  In the display control process, the display mode of the second area is gradually changed.
  A distribution device characterized by the above-mentioned.   A distribution unit that distributes control information to a terminal device that displays information on a screen,
  The distribution unit distributes the control information to the terminal device,
  A display process of displaying the second content in a first area included in the first content;
  Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of a display area of the first content,
  In the display control process, when an initial screen for starting display of the first content is displayed, the display mode of the second area is gradually changed to a predetermined display mode.
  A distribution device characterized by the above-mentioned.   A distribution unit that distributes control information to a terminal device that displays information on a screen,
  The distribution unit distributes the control information to the terminal device,
  A display process of displaying the second content in a first area included in the first content;
  Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of a display area of the first content,
  In the display control processing, the display mode of the second area is gradually changed to a predetermined display mode as the first area approaches a predetermined position on a screen by scrolling the first content.
  A distribution device characterized by the above-mentioned.   A distribution unit that distributes control information to a terminal device that displays information on a screen,
  The distribution unit distributes the control information to the terminal device,
  A display process of displaying the second content in a first area included in the first content;
  Controlling the terminal device to execute a display control process of changing a display mode of a second area based on the first area, which is a part of the display area of the first content,
  In the display control process, when the first content is reloaded, after the first content is displayed on an initial screen, the display mode of the second area is gradually changed to a predetermined display mode. ,
  A distribution device characterized by the above-mentioned.

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