JP2017129752A - Information display program, information display method, and control device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance appeal of contents.SOLUTION: An information display program of the present invention makes an information display device execute an acquisition procedure and a display procedure. When a first content includes a search window, the acquisition procedure acquires a second content corresponding to the search window. The display procedure displays the second content acquired by the acquisition procedure in the vicinity of the search window of the first content together with the first content. When the second content is displayed in the vicinity of the search engine, the display procedure displays a preset content associated with the second content in the search window.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display method, and a control device.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, when an advertising space that is a display area for advertising content is arranged in a web page, the terminal device generates an advertisement distribution request and transmits the request to the distribution device. And a terminal device displays the advertising content delivered from the delivery apparatus which received the request on an advertising space.

  As an example of a technique related to advertisement content, a technique for displaying a text advertisement in a search box (search window) included in a web page is known (for example, Patent Document 1).

JP 2003-76311 A

  However, with the above-described conventional technology, it is difficult to improve the content appeal effect. For example, in the above-described conventional technology, the text advertisement is merely displayed in the existing search window, and the advertisement may not be recognized by the user. For this reason, the advertising effect of the advertising content is not exhibited, and the appealing effect of the advertising content may not be improved. Note that such a problem is not limited to advertisement content, but may occur in the same way for content such as moving images and still images.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display method, and a control device that can improve the appeal effect of content.

  The information display program according to the present application includes an acquisition procedure for acquiring second content corresponding to a search window when the information display device includes a search window in the first content, and the acquisition procedure together with the first content. And a display procedure for displaying the second content acquired in the vicinity of the search window for the first content.

  According to one aspect of the embodiment, there is an effect that the appeal effect of the content can be improved.

FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of an advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of display processing according to the embodiment. FIG. 8 is a sequence diagram illustrating a distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 9 is a flowchart illustrating a processing procedure performed by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of display processing according to the modification. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device.

  Hereinafter, an embodiment for implementing an information display program, an information display method, and a control device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the information display program, the information display method, and the control device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 1 illustrates an example of processing executed by the information display program according to the present application in the information display apparatus according to the present application. Specifically, FIG. 1 shows an example in which the first content and the second content are displayed by the terminal device 100 which is an example of the information display device according to the present application. Hereinafter, a web page will be described as an example of the first content, and content related to an advertisement (hereinafter referred to as “advertisement content”) will be described as an example of the second content. Specifically, FIG. 1 shows an example in which the terminal device 100 displays a web page W10, advertisement content C10, and the like.

  A terminal device 100 illustrated in FIG. 1 is an information processing terminal capable of displaying content such as a web page, and is, for example, a notebook PC (Personal Computer). The terminal device 100 acquires a web page from the content distribution server 30 (see FIG. 2) according to an operation by the user, and displays the acquired web page. Further, the terminal device 100 transmits an advertisement acquisition command to the advertisement distribution server 20 when the web page includes an advertisement acquisition command to be described later. In other words, the terminal device 100 requests the advertisement distribution server 20 to distribute the advertisement content, and acquires the advertisement content distributed from the advertisement distribution server 20. Then, the terminal device 100 displays the acquired advertisement content in a predetermined advertisement display area in the web page.

  The advertisement distribution server 20 is a server apparatus corresponding to the control apparatus according to the present application, and is a server apparatus that distributes advertisement content submitted from the advertiser terminal 10 (see FIG. 2). For example, the advertisement distribution server 20 receives an advertisement content acquisition request from the terminal device 100. In this case, the advertisement distribution server 20 selects the advertisement content to be distributed in response to the advertisement content acquisition request. Then, the advertisement distribution server 20 distributes the selected advertisement content to the terminal device 100.

  The advertisement distribution server 20 according to the present application uses the search function when the web page W10 acquired by the terminal device 100 is, for example, a portal site and is a web page having a website search function. The advertisement content C10 corresponding to the provided search window (an area for inputting a search query or an area for displaying a search query for prompting a user to search) is distributed. The terminal device 100 can display the advertising content C10 at a position that is easily noticeable by the user by displaying the distributed advertising content C10 around the search window. Thereby, the terminal device 100 improves the advertising effect exhibited by the advertising content C10. Hereinafter, an example of a process in which the terminal device 100 according to the present application displays the advertisement content C10 around the search window will be described with reference to FIG.

  First, the terminal device 100 accesses the content distribution server 30 and acquires a web page W10 that is a web page including a search window (step S11). And the terminal device 100 requests | requires the advertising content displayed on the web page W10 from the advertisement delivery server 20 according to the advertisement acquisition command contained in the web page W10 (step S12).

  The advertisement distribution server 20 selects the advertisement content to be displayed on the web page W10 in accordance with the request transmitted from the terminal device 100 (step S13). In the example of FIG. 1, the advertisement distribution server 20 selects the advertisement content C10 that is the advertisement content corresponding to the search window 50 included in the web page W10. Further, the advertisement distribution server 20 selects the advertisement content C11 as the advertisement content to be displayed in the advertisement display area provided in the web page W10, not in the vicinity of the search window 50. The advertisement distribution server 20 distributes the selected advertisement contents C10 and C11 to the terminal device 100 (step S14).

  The terminal device 100 displays the acquired web page W10 and the advertising contents C10 and C11 on a screen that is an output unit (step S15). FIG. 1 shows a web page W <b> 10 displayed on the screen of the terminal device 100.

  As shown in FIG. 1, the web page W10 is a portal site including a region R11 where news is posted and a region R12 where links to other services are posted. The web page W10 includes a search window 50 for searching a website for a user who uses the Internet. Further, the web page W10 includes an area R01 set to surround the search window 50 and an area R02 set as an advertisement display area. For example, the advertisement content C11 is displayed in the region R02.

  In step S <b> 14, the terminal device 100 acquires the advertisement content C <b> 10 corresponding to the region R <b> 01 provided so as to surround the search window 50 from the advertisement distribution server 20. Then, when displaying the web page W10, the terminal device 100 performs a process of displaying the advertising content C10 in the region R01.

  The advertisement content C10 includes image data C101, text data C102, and button image data C103. The terminal device 100 displays each of these data as the advertisement content C10 in the region R01 located around the search window 50. Specifically, when the advertising content C10 is acquired, the terminal device 100 displays each display set in the normal search window 50 by replacing it with a display related to the advertising content C10.

  For example, in the area R01 of the web page W10, an image that is the background of the search window 50 (for example, a plain image drawn in a single color) is normally set. The search window 50 is usually set to display text such as “Please enter the characters of what you want to search here” as a placeholder. Also, in the vicinity of the search window 50, a search execution button (for example, “search”) that is usually selected on the screen to execute a search after the user inputs a search query to the search window 50 is described. (Rectangular buttons) are displayed.

  When the terminal device 100 acquires the image data C101 as the data included in the advertisement content C10, the terminal device 100 displays the image data C101 in the area R01 around the search window 50. Further, when the text data C102 is acquired as data included in the advertising content C10, the terminal device 100 displays a character string included in the text data C102 as a placeholder displayed in the search window 50. For example, when the advertiser has submitted texts such as “AAA” and “SPARKLINK” as the text data C102, the terminal device 100 displays these texts as placeholders for the search window 50.

  Further, when the terminal device 100 acquires the button image data C103 as data included in the advertisement content C10, the terminal device 100 displays the button image data C103. Specifically, the terminal device 100 uses the button image data C103 as a button for executing a search using the search window 50, instead of a search execution button in which characters such as “search” that are normally displayed are described. Is displayed. As described above, the terminal device 100 normally displays the background displayed around the search window 50, the placeholder of the search window 50, the search execution button, and the like with the display related to the advertising content C10. Execute the process.

  Furthermore, the advertising content C10 displayed by the terminal device 100 has each function as an advertisement placed on a web page. For example, a link to a predetermined page is set in the image data C101 related to the advertisement content C10. In this case, when the advertising content C10 displayed in the region R01 is selected by a click operation or a tap operation from the user, the terminal device 100, for example, a web page related to the advertiser of the advertising content C10 (ie, a landing page). The display transitions to.

  Further, when displaying the text data C102 as a placeholder in the search window 50, the terminal device 100 performs a process of displaying a word such as “PR” together. Thereby, the terminal device 100 can make a user recognize that the character currently displayed in the search window 50 is displayed as an advertisement. Further, when no search query is input to the search window 50 and the search execution button drawn with the button image data C103 is selected, the terminal device 100, for example, a web page related to the advertiser of the advertising content C10 You may perform the process which changes a display to. In this case, the terminal device 100 may perform a display that motivates the user to select a search execution button, such as “click”, as a placeholder in the search window 50.

  Note that the terminal device 100 may perform display control processing for changing the display of the advertisement content C10 when the user actually inputs an arbitrary query into the search window 50 and tries to use the search function. . Specifically, the terminal device 100 changes the image data C101 to a plain image that is the background of the normal search window 50, for example, when the user clicks the search window 50. Also, the terminal device 100 hides the text data C102 that has been displayed as a placeholder. In addition, the terminal device 100 changes the button image data C103 to display a normal search execution button. By performing these display control processes, the terminal device 100 can prevent the usability of a user who intends to use the search function as usual.

  Further, the terminal device 100 may display the advertising content C10 so as to be in harmony with the display of the entire web page W10. For example, the terminal device 100 may display the advertising content C10 when the advertising content C11 displayed in the region R02 and the advertising content C10 are advertising content submitted by the same advertiser. Thereby, the terminal device 100 does not display the unrecognized advertisement content submitted from a plurality of advertisers, but displays the unified advertisement content submitted from the same or related advertisers as a web page. It can be displayed on W10.

  Thus, the terminal device 100 according to the embodiment acquires the advertisement content C10 corresponding to the search window 50 when the acquired web page W10 includes the search window 50. Then, the terminal device 100 displays the acquired advertisement content C10 around the search window 50 of the web page W10.

  Thereby, the terminal device 100 improves the appeal effect of the advertising content C10. This can be explained as follows. In general, for the content such as the advertising content C10 displayed by the terminal device 100, not all information included in the content is always watched by the user. This is because a user who views the web page W10 or the like learns where the main content other than the main content included in the web page W10 is displayed, so that the user does not unconsciously see “advertising”. One factor.

  On the other hand, the search window 50 that implements the search function of the website and the surrounding area include many places where the user has a high probability of clicking, so that the user's line of sight is easily gathered and the content is highly recognized. Become. The terminal device 100 can selectively display the advertisement content C10 at a location where the user's line of sight tends to gather by arranging the advertisement content C10 around the search window 50. As a result, the terminal device 100 can improve the appeal effect of the advertising content C10. Further, the display process executed by the terminal device 100 is performed without causing the user to be particularly conscious and without changing the display layout of the web page W10. For this reason, the terminal device 100 can improve the recognition degree of the advertising content C10 in a natural situation without reducing the usability of the user who is browsing the web page W10.

  Note that the terminal device 100 can realize the above-described processing by an arbitrary method. For example, the terminal device 100 downloads an application that causes the terminal device 100 to display the web page W10 and the display process described above, and executes the application at an arbitrary timing, thereby realizing the above-described process. Also good. In this case, the application includes control information (for example, an information display program according to the present application) for executing the display process described above. Further, the terminal device 100 may accept distribution of control information for executing the above-described display processing simultaneously with the distribution of the web page W10 and the advertising content C10. The control information is realized by, for example, CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML (Hyper Text Markup Language), or any script that can describe content whose display changes as described above. Then, the terminal device 100 performs the display process described above according to the control information. Hereinafter, the terminal device 100 and the like that execute the above-described display processing according to such control information will be described in detail.

[2. (Advertising system configuration)
First, the configuration of the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The advertisement distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Also good.

  The terminal device 100 is an information processing device used by a user who browses content such as the web page W10. For example, the terminal device 100 is a desktop PC, a notebook PC, a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), or the like. The terminal device 100 acquires the web page W10 from the content distribution server 30 according to the operation by the user, and displays the acquired web page W10. In addition, when the web page W10 includes an advertisement acquisition command to be described later, the terminal device 100 acquires the advertisement content C10 from the advertisement distribution server 20, and the acquired advertisement content C10 is displayed on the web page according to a user operation. Displayed together with W10.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 uses a still image, a moving image, text data, data corresponding to the advertisement content (for example, a URL (Uniform Resource for acquiring a landing page linked to the advertisement content) as the advertisement content. Locator) and the like are submitted to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. That is, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” includes the agency device used by the agency as well as the advertiser terminal 10. It is assumed to be a concept.

  The advertisement distribution server 20 is a server apparatus corresponding to the control apparatus according to the present application, and is a server apparatus that distributes advertisement content submitted from the advertiser terminal 10. For example, when receiving an access from the terminal device 100, the advertisement distribution server 20 matches the advertisement based on the location of the terminal device 100, the user's attribute, and the like, and distributes the advertising content to be distributed as a result of the matching to the terminal device 100. To do. Specifically, the example illustrated in FIG. 1 indicates that the advertisement distribution server 20 matches the user (that is, the terminal device 100) who browsed the web page W10 with the advertisement content C10. Further, the advertisement distribution server 20 may distribute control information for controlling the display process of the advertisement content together with the advertisement content. This control information is described in a script language such as JavaScript or CSS, for example.

  The content distribution server 30 is a web server that distributes web pages to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page including various related information is distributed to the terminal device 100.

  The web page distributed by the content distribution server 30 is formed by, for example, an HTML file described in HTML, an XML file described in XML (Extensible Markup Language), or the like. The web page distributed by the content distribution server 30 includes an advertisement acquisition command. For example, the URL or the like of the advertisement distribution server 20 is described as an advertisement acquisition command in an HTML file or the like that forms a web page. In this case, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Various data distributed from the content distribution server 30 to the terminal device 100 is actually an HTML file or an image forming a web page, but in the following, it is distributed from the content distribution server 30 to the terminal device 100. Various data may be referred to as content.

[3. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 includes items such as “advertiser ID”, “advertisement content ID”, “advertisement content data”, “number of impressions”, “number of guaranteed impressions”, and “consideration”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content ID” indicates identification information for identifying the advertising content submitted from the advertiser terminal 10. Note that the identification information shown in FIG. 4 may be used as a reference symbol. For example, the advertiser identified by the advertiser ID “B10” may be referred to as “advertiser B10”, and the advertisement content identified by the advertisement content ID “C10” may be denoted as “advertisement content C10”.

  “Advertising content data” indicates data included in the advertising content. For example, the advertising content data includes image data, text data, and the like displayed on the web page as the advertising content. Further, the advertisement content data of the advertisement content submitted as an advertisement displayed around the search window may include button image data that is an image corresponding to a search execution button.

  “Number of impressions” indicates the number of advertisement contents currently displayed on the terminal device 100. The “guaranteed impression” indicates the number guaranteed as the number of times the advertising content submitted by the advertiser is displayed on the terminal device 100. For example, the advertiser designates the guaranteed number of impressions and submits the advertisement content to the advertisement distribution server 20. The advertisement distribution server 20 distributes the advertisement content to the terminal device 100 so as to achieve the number of impressions specified by the advertiser.

  “Compensation” indicates a compensation associated with the distribution of advertisement content. For example, the consideration is determined based on the number of impressions designated by the advertiser. In the example illustrated in FIG. 4, the consideration is indicated by a concept such as “bbb” or “ccc”, but actually, the amount paid by the advertiser is stored. In the example illustrated in FIG. 4, it is assumed that the advertiser submits the advertising content by performing so-called pre-charging that pays the consideration first for a predetermined guaranteed number of impressions.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the advertising content “C10” and “C11”. The advertising content C10 includes “image data C101”, “text data C102”, and “button image data C103” as advertising content data. In addition, the current number of impressions of the advertisement content C10 is “10000” times, the guaranteed number of impressions designated by the advertiser is “20000” times, and the price is “bbb”.

  As items stored in the advertisement database 24, for example, an index value such as CTR (Click Through Rate) of the advertisement content C10 or eCTM (effective Cost Per Mill) may be further stored. In addition, the advertisement database 24 may store, for example, attribute information such as the age and gender of a target user to whom advertisement content is distributed.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship. In addition, the control part 23 may control the process which the terminal device 100 performs using the control information mentioned later.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 according to the embodiment accepts submission of advertisement content C10 including image data C101, text data C102, and the like. In addition, the submission acceptance unit 25 accepts the guaranteed number of impressions specified for the advertisement content C10. Further, when accepting the submission of the advertisement content C10, the submission acceptance unit 25 may accept the designation that the advertisement content C10 is displayed around the search window. The submission reception unit 25 registers each received advertisement content in the advertisement database 24.

  The submission receiving unit 25 may receive a URL indicating the location of each landing page or the like set for the advertising content C10 from the advertiser terminal 10 when the advertising content is submitted. Then, the submission acceptance unit 25 registers the URL indicating the location of the received landing page or the like in the advertisement database 24 together with the advertisement content C10.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request. In addition, when the web page includes a search window, the request receiving unit 26 receives a distribution request for advertising content corresponding to the search window from the terminal device 100.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 is an advertisement to be distributed from the advertisement content registered in the advertisement database 24 based on the content of the web page displayed by the terminal device 100, the attribute of the user of the terminal device 100, or the like. Match content. In such matching, a bid price for the advertisement content, an advertisement content with a high CTR, or an advertisement content with a high bid price and CTR may be preferentially selected.

  It should be noted that various known methods may be applied to such advertisement content distribution matching. For example, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes).

  Further, the advertisement selection unit 27, when the web page that is the distribution destination has a search window and the terminal device 100 requests the advertisement content to be displayed around the search window, the advertisement content corresponding to the search window Select. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the advertisement content selected by the advertisement selection unit 27. Specifically, the distribution unit 28 distributes the advertising content corresponding to the search window to the terminal device 100 as a target to be displayed around the search window of the web page in response to the distribution request received by the request reception unit 26. To do.

  When the display process as described above with reference to FIG. 1 is executed based on the control information, the distribution unit 28 may distribute the control information to the terminal device 100 together with the advertising content. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 displays a display instruction (displaying the advertisement content in an area around the search window included in the received advertisement content, When the input is performed, the advertisement content being displayed is not displayed). And the delivery part 28 produces | generates the control information for displaying advertisement content with the display mode which the extracted display instruction shows. For example, the distribution unit 28 according to the embodiment generates control information that causes the terminal device 100 to execute a display procedure for displaying the acquired advertisement content around the search window.

  In addition, when each URL such as a landing page set for the advertisement content C10 is registered in the advertisement database 24, the distribution unit 28 generates control information that causes the terminal device 100 to execute the following processing. . For example, when the user selects the advertisement content C10, the distribution unit 28 generates control information that causes the terminal device 100 to execute a process of displaying a landing page or the like indicated by the corresponding URL. Then, the distribution unit 28 distributes the generated control information and the data of the advertising content C10 to the terminal device 100. When the control information is generated by an application or the like executed by the terminal device 100 or the content distribution server 30, the advertisement distribution server 20 does not need to distribute the control information.

[4. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of 1st content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page. The web page stored in the content storage unit 32 may include an advertisement acquisition command for acquiring advertisement content to be displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs stored in the storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100. As described above, the web page stored in the content storage unit 32 includes an advertisement acquisition command. That is, when displaying the acquired web page, the terminal device 100 transmits a distribution request for advertising content to the advertisement distribution server 20 in accordance with the advertisement acquisition command included in the web page. The web page distributed from the content distribution server 30 may include the control information.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, and a control unit 140.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is a screen of the terminal device 100 and is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the example of FIG. 1, an example in which the screen of the terminal device 100 (that is, the output unit 130) and the display area of the web page W10 in the terminal device 100 are the same is shown. It is not always displayed on the entire surface of the output unit 130. That is, content such as the web page W10 may be displayed in a window of web browser software displayed in the output unit 130. In this case, the display area in the terminal device 100 when displaying the web page W10 means a window of web browser software.

  The control unit 140 is realized by, for example, a CPU, an MPU, or the like executing various programs (for example, the information display program according to the present application) stored in the storage device inside the terminal device 100 using the RAM as a work area. Is done. For example, these various programs correspond to application programs called web browsers. The control unit 140 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 140 includes a request unit 141, a reception unit 142, and a display control unit 143, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 140 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 141 transmits a web page acquisition request to the content distribution server 30 in accordance with a user operation received via the input unit 120. The request unit 141 transmits an advertisement content acquisition request to the advertisement distribution server 20 when an advertisement acquisition command is included in the web page received by the reception unit 142.

  The reception unit 142 receives a web page and advertisement content. Specifically, the reception unit 142 receives a web page from the content distribution server 30 that responds to the web page acquisition request transmitted by the request unit 141. At this time, if the web page includes an advertisement acquisition command, the reception unit 142 instructs the request unit 141 to transmit an advertisement content acquisition request. Then, the reception unit 142 receives the advertisement content from the advertisement distribution server 20 that has responded to the advertisement content acquisition request transmitted by the request unit 141. At this time, the reception unit 142 may receive control information for controlling display of the advertising content together with the web page and the advertising content.

  The display control unit 143 performs display control for displaying predetermined content on the output unit 130 according to control information included in the web page received by the reception unit 142. As illustrated in FIG. 6, the display control unit 143 includes an acquisition unit 144, a display unit 145, a detection unit 146, and a change unit 147. The acquisition unit 144, the display unit 145, the detection unit 146, and the change unit 147 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like. That is, the process executed by the acquisition unit 144 is realized by an acquisition procedure executed by the control information. The process executed by the display unit 145 is realized by a display procedure executed by the control information. The processing executed by the detection unit 146 is realized by a detection procedure executed by the control information. The processing executed by the changing unit 147 is realized by a changing procedure executed by the control information. Note that the processing executed by the acquisition unit 144, the display unit 145, the detection unit 146, or the change unit 147 described below may be replaced with the processing executed by the display control unit 143.

  The acquisition unit 144 acquires various information and data. For example, the acquisition unit 144 acquires the advertisement content C10 corresponding to the search window 50 when the search window 50 is included in the web page W10 received by the reception unit 142.

  The acquisition unit 144 may acquire various types of information and data in accordance with processing executed by the display unit 145 and the like described later. For example, as illustrated in FIG. 1, when the button image data C <b> 103 that is a search execution button is selected in a state where no new query is input to the search window 50, the acquisition unit 144 displays advertisement content as a landing page. A web page related to C10 is acquired.

  The display unit 145 displays content on the output unit 130. Specifically, the display unit 145 causes the output unit 130 to display the web page W10 when the web page W10 is received as a result of processing by the request unit 141. Further, the display unit 145 displays the advertising content C10 acquired by the acquisition unit 144 in a region R01 that is a region around the search window 50 of the web page W10. The periphery of the search window 50 may be an area surrounding the search window 50 so that the search window 50 is the center as shown in FIG. The continuous area | region which touches the search window 50 may be sufficient. The periphery of the search window 50 is not necessarily an area that is displayed continuously with the search window 50, but may be an area that is included in the peripheral view when the user visually recognizes the search window 50 in a web page. Good. In this case, the area where the advertisement content C10 is displayed is not limited to the area continuous with the search window 50, and a predetermined space may be included between the search window 50 and the advertisement content C10.

  Further, the display unit 145 displays predetermined content related to the advertisement content C10 in the search window 50 when the advertisement content C10 is displayed in the vicinity of the search window 50. Specifically, the display unit 145 displays the text included in the text data C102 related to the advertisement content C10 in the search window 50 as a placeholder for the search window 50. The display unit 145 may display not only text but also image data or the like as the predetermined content displayed in the search window 50. For example, when the search window 50 has an image search function for searching by image data instead of text, the display unit 145 may display an image instead of text as the predetermined content.

  The display unit 145 corresponds to the advertisement content C10 as a search execution button selected when the search is performed using the search window 50 when the advertisement content C10 is displayed around the search window 50. Display the search execution button. Specifically, the display unit 145 displays button image data C103 related to the advertisement content C10 as a search execution button.

  The display unit 145 may display advertisement content based on the shape of the output unit 130 of the terminal device 100, the layout of a search window included in the web page, and the like. This point will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of display processing according to the embodiment. FIG. 7 simply shows a case where the display unit 145 displays the advertising content C10 on the terminal device 100 that is a PC and a case where the advertising content C30 is displayed on a smart device such as a smartphone.

  As illustrated in FIG. 7, the display unit 145 displays the advertisement content distributed from the advertisement distribution server 20 in each area included in the web page. For example, the display unit 145 displays the advertising content C10 in the area R01 around the search window 50 for the web page W10 displayed by the terminal device 100 that is a PC. The display unit 145 may display the text data C102 in the search window 50. The display unit 145 may display the button image data C103 as a search execution button. Further, the display unit 145 displays the advertisement content C11 in the area R02 that is a normal advertisement display area.

  On the other hand, when the terminal device 100 is a smart device, the display unit 145 displays a web page W20 corresponding to the display of the smart device. Then, the display unit 145 displays the advertisement content C30 that is the advertisement content corresponding to the search window 60 in the region R21 around the search window 60. As described above, the display unit 145 performs an optimized display on the advertisement content acquired by the acquisition unit 144 based on the shape of the output unit 130, the layout of the web page, and the like.

  The display unit 145 may display a web page or advertisement content according to processing executed by the detection unit 146 and the change unit 147 described later. For example, when the display unit 145 displays the button image data C103, if it is detected that the button image data C103 is selected by the user, the acquisition unit 144 displays the web page related to the advertising content C10. To get. And the display part 145 is a web page (landing page) newly acquired by the acquisition part 144, Comprising: The web page relevant to the advertiser of the advertising content C10 is newly displayed.

  The detection unit 146 detects the usage status of the terminal device 100 used by the user of the terminal device 100. For example, the detection unit 146 detects a predetermined user operation on the terminal device 100. Specifically, the detection unit 146 according to the embodiment detects an input operation in which a query is input to the search window 50 as an example of a predetermined user operation. For example, the detection unit 146 detects an operation in which the search window 50 is clicked by the user or an operation in which the search window 50 is tapped by the user. In addition, the detection unit 146 may detect that a search execution button related to the advertisement content C10 is clicked without a query being input to the search window 50. Further, the detection unit 146 may detect a scroll operation for moving the web page W10 displayed on the output unit 130.

  Note that the detection unit 146 may detect a usage status other than the operation displayed on the screen as the usage status of the terminal device 100. For example, when the terminal device 100 includes various sensors, the detection unit 146 can acquire various types of information acquired by the sensors as usage statuses.

  For example, when the terminal device 100 includes a sensor that detects a physical state of the terminal device 100 (for example, a gyro sensor that measures the inclination of the terminal device 100 in the three-axis direction), the detection unit 146 includes the terminal device 100. Get information about its own behavior. For example, the detection unit 146 detects the movement direction, vibration state, acceleration, and the like of the terminal device 100. In addition, the detection unit 146 includes a microphone that collects sound around the terminal device 100, an illuminance sensor that detects illuminance around the terminal device 100, a humidity sensor that detects humidity around the terminal device 100, and a terminal device. The usage status of the terminal device 100 may be detected using a geomagnetic sensor or the like that detects a magnetic field at the location of 100.

  The changing unit 147 changes the display mode of at least one of the search window, the web page, and the advertising content displayed on the terminal device 100 under a predetermined condition.

  For example, when an input operation is performed on the search window, that is, when the detection unit 146 detects an operation in which a query is input to the search window, the changing unit 147 does not display the displayed advertisement content. Change to That is, the terminal device 100 performs processing so that the advertisement display does not interfere with the user by hiding the advertisement content displayed around the search window for the user who intends to use the search function. . In this case, the changing unit 147 may change the display of the text displayed as the placeholder and the search execution button related to the advertisement content to the display mode used in the normal search.

[6. (Processing flow of advertisement distribution system)
Next, the procedure of distribution processing by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating a distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 8, the terminal device 100 transmits a web page acquisition request to the content distribution server 30 in accordance with a user operation (step S <b> 101). Then, the content distribution server 30 distributes the web page to the terminal device 100 in response to the web page acquisition request (step S102). The web page distributed by the content distribution server 30 includes an advertisement acquisition command that is the URL of the advertisement distribution server 20 or the like.

  Subsequently, the terminal device 100 transmits an advertisement content acquisition request to the advertisement distribution server 20 based on the advertisement acquisition command included in the web page (step S103). Then, the advertisement distribution server 20 distributes the advertisement content to the terminal device 100 in response to the advertisement content acquisition request (step S104). And the terminal device 100 performs the display process mentioned above regarding the web page and advertisement content which were received in step S104 (step S105).

[7. Terminal device processing flow]
Next, a processing procedure performed by the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart illustrating a processing procedure performed by the terminal device 100 according to the embodiment. FIG. 9 illustrates a flow in which the terminal device 100 that acquires a web page displays advertisement content in the vicinity of the search window of the web page and performs display control processing in accordance with the subsequent user operation.

  As illustrated in FIG. 9, the terminal device 100 acquires a web page including a search window from the content distribution server 30 (step S201). And the terminal device 100 acquires the advertising content displayed on the periphery of a search window from the advertisement delivery server 20 (step S202). The terminal device 100 displays the acquired advertisement content around the search window (step S203).

  Thereafter, the terminal device 100 determines whether or not a query input operation to the search window is about to be performed (step S204). When the terminal device 100 detects that an operation for inputting a query to the search window is about to be performed (step S204; Yes), that is, when it is detected that an operation for clicking in the search window is performed. Then, the display mode of the advertisement content around the search window is changed (step S205). For example, the terminal device 100 changes the advertisement content around the search window to non-display.

  On the other hand, when the terminal device 100 does not detect that a query input operation to the search window is about to be performed (step S204; No), the terminal device 100 determines whether a search execution button has been selected (step S206). When the search execution button is not selected (step S206; No), the terminal device 100 performs the process of step S204 again. On the other hand, when the search execution button is selected (step S206; Yes), that is, when the search execution button is selected without entering a query in the search window, the terminal device 100 displays the landing page related to the advertisement content. The display is changed (step S209).

  After changing the display mode in step S205, the terminal device 100 determines whether or not the search execution button has been selected (step S207). When the search execution button is not selected (step S207; No), the terminal device 100 stands by until the search execution button is selected. On the other hand, when the search execution button is selected (step S207; Yes), the terminal device 100 shifts the display to a search result page related to the query (step S208).

  Then, the terminal device 100 determines whether or not the user has finished displaying the web page (step S210). When the user does not end the display of the web page (step S210; No), the terminal device 100 continues to display the web page. On the other hand, when the user ends the display of the web page (step S210; Yes), the processing by the terminal device 100 ends. Since the user can end the display of the web page at an arbitrary timing, the process of step S210 may be performed at an arbitrary timing.

[8. (Modification)
The processing according to the above-described embodiment may be performed in various different forms other than the above-described embodiment. Below, other embodiment of the terminal device 100, the advertisement delivery server 20, the content delivery server 30, and the advertisement delivery system 1 is described.

[8-1. Other display examples (1)]
In the above embodiment, the display process by the terminal device 100 has been described using an example of the process illustrated in FIG. Specifically, FIG. 1 illustrates an example in which the terminal device 100 displays the advertisement content C10 around the search window 50 and displays the advertisement content C11 in the normal advertisement display region R02.

  Here, the terminal device 100 may change the display mode of the advertising content C10 in conjunction with the display mode of the advertising content C11 displayed together with the advertising content C10. In this case, the terminal device 100 accepts the submission as an advertising content in which the advertising content C10 and the advertising content C11 behave in conjunction with each other. For example, both the advertising content C10 and the advertising content C11 are advertising content having moving image data, and are linked to each other so that the moving image of the advertising content C10 is also played in accordance with the moving image of the advertising content C11. .

  In this case, the terminal device 100 changes the display of the advertising content C10 in conjunction with the reproduction of the moving image of the displayed advertising content C11. Thereby, the terminal device 100 can perform an advertisement display having a series of story characteristics on the web page W10, and can exhibit a higher advertising effect.

[8-2. Other display examples (2)]
Further, the terminal device 100 may perform a display mode change process by linking the advertisement content newly displayed on the screen by an operation such as scrolling and the displayed advertisement content. This point will be described with reference to FIG.

  FIG. 10 is a diagram illustrating an example of display processing according to the modification. In FIG. 10, when the terminal device 100 is a smart device such as a smartphone, a display control process in which the display of the area around the search window is changed in conjunction with other advertising content will be described.

  A web page W20 shown in FIG. 10 is content for a portal site on which various information such as news topics is posted. Here, it is assumed that the vertical size of the web page W20 is longer than the vertical display size of the output unit 130 of the terminal device 100. For this reason, only the region of the web page W20 located in the output unit 130 of the terminal device 100 is displayed on the output unit 130, and the region of the web page W20 located outside the output unit 130 is not displayed. The user of the terminal device 100 scrolls the displayed web page W20 by, for example, performing a swipe operation or a flick operation using the finger F10, and changes an area positioned in the output unit 130 in the web page W20. be able to.

  As shown in FIG. 10, the web page W20 includes a search area 65 including a search window 60 and a search execution button 62, areas R21 and R22 for displaying advertisement content, and an area R31 for displaying articles (topics) such as news. , R32, R33 and R34.

  In the example illustrated in FIG. 10, the terminal device 100 displays the advertisement content C30 and the advertisement content C40 in the regions R21 and R22 where the advertisement is displayed and the search region 65 around the search window. The advertising content C30 includes, for example, image data C301, text data C302, and button image data C303. The advertising content C40 includes, for example, image data C401, text data C402, and button image data C403. The advertising content C30 and the advertising content C40 may be content submitted from the same advertiser or may be content submitted from different advertisers.

  When the terminal device 100 displays the advertising content C30 in the region R21 of the web page W20, the terminal device 100 displays the advertising content C30 in a manner included in the search region 65 that is a region around the search window 60. Thereby, the terminal device 100 can perform advertisement display including the vicinity of the search window 60. In the web page W20, it is assumed that the search area 65 holds the display position at the top of the screen even when the screen is scrolled. In the area other than the search area 65, the display moves according to the scroll operation of the web page W20. Hereinafter, an example of display processing executed by the terminal device 100 according to the modification will be described along the flow. In the following, when the state transition of the terminal device 100 is illustrated, they are expressed as a first state, a second state,..., An Nth state (N is an arbitrary number) in order from the left.

  The first state illustrated in FIG. 10 indicates a state in which the terminal device 100 displays the web page W20 on the output unit 130. In addition, since the terminal device 100 cannot display the entire web page W20, the terminal device 100 displays the web page W20 from the top in the initial state. As shown in the first state, the terminal device 100 displays the advertising content C30 in the region R21 including the periphery of the search window 60. For example, the terminal device 100 displays the image data C301 in the region R21 and the search region 65, displays the text data C302 in the search window 60, and displays the search execution button 62 in place of the button image data C303. In this case, the terminal device 100 may hide the boundary line that divides the search area 65 and the area R21.

  The second state in FIG. 10 shows a state where the user scrolls the screen upward using the finger F10 with respect to the display of the terminal device 100. In this case, the region R21 moves out of the screen in response to scrolling and is not displayed. As shown in the second state of FIG. 10, the terminal device 100 displays the background color of the search area 65, the text data C302, and the button image data C303 even after the area R21 has moved out of the screen. It is assumed that the display holds the first state. Further, in response to the scrolling of the screen, the terminal device 100 newly displays a region R22 for displaying the advertising content C40 on the screen.

  The third state in FIG. 10 shows a state in which the scroll operation is performed on the web page W20 following the second state. In the third state, the advertising content C30 displayed in the search area 65 and the advertising content C40 displayed in the area R22 are close to each other. When the terminal device 100 detects that the advertising content C30 and the advertising content C40 are close to each other, the terminal device 100 performs a process of changing the display related to the advertising content C30 displayed in the search area 65. Specifically, the terminal device 100 changes the display of the advertisement content C30 displayed in the search area 65 to a display related to the advertisement content C40 that is newly adjacent.

  For example, as shown in the third state, the terminal device 100 changes the background color of the search area 65 to be the same as the image data C401 of the advertising content C40. Further, the terminal device 100 changes the placeholder in the search window 60 to the text data C402 and replaces the button image data C303 with the button image data C403 for display. In this case, the terminal device 100 may hide the boundary line that divides the search area 65 and the area R22. Thereby, the terminal device 100 can perform display related to the advertisement content C40 in both the search area 65 and the area R22, which are areas around the search window 60.

  As described above, the terminal device 100 according to the modification is linked to the display mode of the advertising content C40 when the advertising content C40 and the advertising content C30 are close to each other by the operation of moving the web page W20. The display mode of the advertising content C30 is changed. As a result, the terminal device 100 can change the display around the search window that is easy for the user to watch according to the screen change such as scrolling. For this reason, since the terminal device 100 makes it easy for the user to visually recognize the advertising content, the advertising effect of the advertising content can be improved.

[8-3. Other display examples (3)]
In the embodiment described above, the terminal device 100 has shown an example in which a landing page related to advertisement content is displayed when a search execution button is selected without a query being entered in the search window. Here, when a specific query is input to the search window, the terminal device 100 may perform processing such as displaying a search result page related to the advertising content.

  For example, it is assumed that the terminal device 100 has received an input of a search query that matches or is similar to text data displayed as an advertisement. In this case, it is presumed that the user who has input the search query is interested in the advertising content displayed around the search window and has performed the search by inputting the text displayed in the placeholder. In this case, the terminal device 100 may display the display of the search result page in a mode different from the normal mode, such as adding and displaying a display related to the advertisement content on the search result page.

  As described above, when the search is executed by inputting a search query that is the same as or similar to the text data displayed in the search window as one of the advertisement contents, the terminal device 100 displays a display related to the advertisement content. Get a new search result page. In other words, the terminal device 100 provides a search result page related to the advertisement content to a user who is assumed to have performed a search with an interest in the advertisement content, thereby further increasing the interest in the advertisement target of the advertisement content. Can be made.

[8-4. Prevention area)
As described above, the terminal device 100 displays advertisement content around the search window. For this reason, there is a possibility that a user who wants to use the search function erroneously clicks on the advertisement content, thereby causing an erroneous operation. Therefore, when displaying the advertising content around the search window, the terminal device 100 may provide an erroneous click prevention area for a predetermined area in the advertising content. For example, the terminal device 100 performs processing such as setting a predetermined area close to the search window or the search execution button as an area that does not change to the landing page even if the click area is clicked, and then moves the advertisement content around the search window. May be displayed.

[8-5. Terminal device operation record)
In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the advertising content according to the embodiment is displayed. Good. Specifically, the terminal device 100 records a click on the advertisement content, an operation using the search function without clicking the advertisement content, and the like. In addition, the terminal device 100 performs various operations performed on the terminal device 100 by the user, such as the number of times the web page is reloaded and a transmission operation (for example, writing to the SNS) from the terminal device 100 with respect to information specifying advertisement content It is also possible to record the operations. Then, the terminal device 100 transmits information related to the recorded operation history to the advertisement distribution server 20.

  Then, the advertisement distribution server 20 receives information related to the operation history of the terminal device 100 distributed from the terminal device 100. Further, the advertisement distribution server 20 aggregates the received information related to the operation history of the terminal device 100, and further acquires information obtained by analyzing the information. Specifically, the advertisement distribution server 20 determines the number of clicks, the number of reactions such as writing to the SNS, the CTR for the advertisement content with the control information according to the embodiment and the advertisement content without the control information. Get information that compares advertising effectiveness metrics such as. Further, the advertisement distribution server 20 may present to the advertiser information indicating comparison of the count value of the number of impressions for the advertising content with the control information according to the embodiment and the advertising content without the control information. Good. Thereby, the advertisement distribution server 20 determines the usefulness of the display mode of the web page with the control information according to the embodiment in the terminal device 100 (for example, increase in CTR due to improved visibility of the advertising content) as an advertiser. Can be shown.

[8-6. Aspect of display processing]
In the said embodiment and modification, when the terminal device 100 was implement | achieved by the smart phone etc., the example in which the web page which is 1st content was vertically scrolled was shown, However, The aspect of a display process is restricted to this example. Absent. For example, the terminal device 100 may display a web page that can be scrolled horizontally, and may execute the display process according to the above embodiment when the web page is scrolled horizontally.

[8-7. Content related to advertisement)
The content related to the advertisement shown in the above embodiment is not limited to a commercial or non-profit advertisement, but may be volunteer recruitment, public advertisement, notification to the public, or any other content. For example, the content related to the advertisement is not only so-called advertising content such as the advertising content C10 shown in FIG. 1, but information that is interesting to the user and included in the advertising content, or content related to the advertising content ( For example, as long as the information included in the landing page displayed by clicking the advertisement content C10 is widely notified, an image, a moving image, a character, a figure, a symbol, a hyperlink, or any other content is applied. Is possible. That is, any content can be applied as the content related to the advertisement as long as the content is more interested than the web page on which the content related to the advertisement is displayed.

[8-8. Content that displays advertisement content)
In the above embodiment, the example in which the advertising content is displayed in the web page is shown, but the advertising content is not limited to being displayed on the web page. For example, the advertisement content may be displayed in a display area around a search window included in a screen of an application executed on the terminal device 100, a mobile phone game, or the like. Further, the terminal device 100 may execute the above-described process for arbitrary content other than the advertising content.

[8-9. Control information)
In the above-described embodiment, an example in which the terminal device 100 executes the above-described process using predetermined control information has been described. Here, in the advertisement distribution system 1 according to the embodiment, the apparatus that distributes the control information may be the advertisement distribution server 20 or the content distribution server 30.

  When the device that distributes the control information is the content distribution server 30, the content distribution server 30 distributes the control information to the terminal device 100 together with the web page to be distributed. The terminal device 100 performs the display process described above based on the received control information. As described above, whether the distribution source of the control information is the advertisement distribution server 20 or the content distribution server 30 does not affect the result of the display process performed by the terminal device 100. The terminal device 100 may install control information (including the information display program according to the present application) in advance via a predetermined application or the like, instead of receiving control information distribution.

[8-10. program〕
The processing by the terminal device 100 described above is realized by the information display program according to the present application. For example, the detection unit 146 related to the terminal device 100 is realized by the CPU, MPU, or the like included in the terminal device 100 executing the detection procedure related to the information display program using the RAM as a work area. Similarly, the other processing units related to the terminal device 100 are realized by executing each procedure by the information display program.

  Note that all the processes executed by the terminal device 100 according to the present application are not necessarily realized by the information display program. For example, the detection unit 146 detects the usage status of the terminal device 100 used by the user of the terminal device 100. At this time, data relating to the usage status of the terminal device 100 may be detected by an OS (Operating System) included in the terminal device 100. Specifically, the usage status of the terminal device 100 is detected by an OS that manages input / output performed via an input device, a touch panel, or the like. In this case, the detection procedure according to the information display program may realize the detection process by detecting information on the input device, the touch panel, and the like detected by the OS. That is, the information display program itself does not execute the processing executed by the terminal device 100 as described above, but uses data acquired by the OS (for example, using a sensor or a circuit included in the terminal device 100). The processing of the terminal device 100 described above may be realized by receiving or detecting (acquired data).

[8-11. Device configuration〕
In the above embodiment, an example in which the content distribution server 30 and the advertisement distribution server 20 are included in the advertisement distribution system 1 has been described. However, the content distribution server 30 and the advertisement distribution server 20 are formed as a single device. May be. In this case, the content distribution server 30 illustrated in FIG. 5 includes, for example, an advertisement content storage unit separately from the content storage unit 32. When the content distribution server 30 receives a web page acquisition request from the terminal device 100, the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content in the advertisement content storage unit.

  In the above embodiment, the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the advertisement content from the advertisement distribution server 20. In this case, the advertisement distribution server 20 receives an advertisement content acquisition request from the content distribution server 30. The advertisement distribution server 20 distributes the advertisement content to the content distribution server 30. In addition, the distribution unit 35 of the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content acquired from the advertisement distribution server 20. In this case, the content distribution server 30 corresponds to the control device according to the present application.

[8-12. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 141 and the reception unit 142 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents.

[9. Hardware configuration)
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiments are realized by a computer 1000 having a configuration as shown in FIG. 11, for example. Hereinafter, the terminal device 100 will be described as an example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the terminal device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program (for example, an information display program according to the present application) stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 140 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in a storage unit included in the terminal device 100. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  When the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200.

[10. effect〕
As described above, the information display program according to the embodiment causes the terminal device 100 to execute the acquisition procedure and the display procedure. In the acquisition procedure, when the search window 50 is included in the web page W10 (an example of the first content) acquired by the terminal device 100, the advertising content C10 (an example of the second content) corresponding to the search window 50 is acquired. In the display procedure, the advertising content C10 acquired by the acquisition procedure is displayed around the search window 50 of the web page W10.

  As described above, according to the information display program according to the embodiment, the terminal device 100 displays the advertisement content C10 in the vicinity of the search window 50 in which the user's line of sight easily gathers in the web page W10. Thereby, since the terminal device 100 can increase the possibility that the advertising content C10 is visually recognized and recognized by the user, as a result, the appealing effect of the advertising content C10 can be improved.

  In the display procedure, when the advertising content C10 is displayed around the search window 50, a predetermined content (for example, text included in the text data C102) related to the advertising content C10 is displayed in the search window 50. .

  Thus, according to the information display program according to the embodiment, the terminal device 100 can display the text related to the advertising content C10 as a placeholder for the search window 50. Thereby, since the terminal device 100 can arrange | position the advertising object of the advertising content C10 in the location which touches a user's eyes | visual_axis more, the appeal effect of the advertising content C10 can be improved.

  In addition, when a predetermined content is displayed in the search window 50 and a search is executed by inputting a query that matches or is related to the predetermined content, the acquisition procedure is as follows. Get search result page with related display. The display procedure displays a search result page on which display related to the advertisement content C10 acquired by the acquisition procedure is performed.

  As described above, according to the information display program according to the embodiment, the terminal device 100 displays the display related to the advertising content C10 (for example, the target to be advertised by the advertising content C10) according to the query input to the search window 50. It is possible to acquire a search result page including a rich expression compared to a normal search result page such as a photographed image added. Thereby, the terminal device 100 can increase the user's interest in the advertising target of the advertising content C10.

  The display procedure corresponds to the advertisement content C10 as a search execution button selected when the search is performed using the search window 50 when the advertisement content C10 is displayed around the search window 50. Display the search execution button.

  As described above, according to the information display program according to the embodiment, the terminal device 100 displays the button image data C103 and the like related to the advertising content C10 as the search execution button instead of the search execution button that is normally displayed. Can do. Thereby, the terminal device 100 can make a user recognize that the display around the search window 50 is not a display in the normal search function but a display on which some kind of advertisement is given.

  Further, in the display procedure, when a search execution button corresponding to the advertising content C10 is selected in a state where no query is input to the search window 50, a web page related to the advertising content C10 is newly displayed.

  Thus, according to the information display program according to the embodiment, when the search execution button corresponding to the advertisement content C10 is selected, the terminal device 100 displays the landing page set by the advertiser of the advertisement content C10. Can be made. Thereby, the terminal device 100 can smoothly guide the user who has visually recognized the advertising content C10 to the landing page. This leads to an increase in the CVR (Conversion Rate) of the advertising content C10, and thus the terminal device 100 can improve the advertising effect of the advertising content C10.

  In addition, when the user selects (click, tap operation, etc.), the display procedure provides the advertisement content C10 with an area in which the screen display of the terminal device 100 is not changed to the display related to the advertisement content C10. It is displayed around the search window 50.

  Thus, according to the information display program according to the embodiment, the terminal device 100 can provide an erroneous click prevention area for the advertisement content C10 displayed around the search window 50. Thereby, the terminal device 100 can perform an effective advertisement display without reducing the usability of a user who intends to use the normal search function.

  In addition, the information display program according to the embodiment displays at least one of the search window 50, the web page W10, or the advertising content C10 displayed on the terminal device 100 under a predetermined condition on the terminal device 100. The change procedure for changing is further executed.

  Thus, according to the information display program according to the embodiment, the terminal device 100 can perform a process of changing the display mode so that the displayed advertisement content C10 or the like is noticed by the user. Thereby, the terminal device 100 can further improve the advertising effect of the advertising content C10.

  Further, in the change procedure, when it is detected that an input operation is performed on the search window 50, the displayed advertisement content C10 is changed to non-display.

  As described above, according to the information display program according to the embodiment, the terminal device 100 can hide the advertising content C10 when detecting a situation in which the search window 50 is about to be used by the user. This means that the display around the search window 50 is returned to the normal display. Thereby, the terminal device 100 can prevent the usability of a user who intends to use the normal search function from being deteriorated.

  In the display procedure, the third content (for example, the advertising content C11 shown in FIG. 1) is displayed in a predetermined display area of the web page W10. In the changing procedure, when the third content is content related to a moving image, the display mode of the advertising content C10 is changed so as to be linked with the moving image displayed by the third content.

  Thus, according to the information display program according to the embodiment, the terminal device 100 changes the display of the advertising content C10 in conjunction with the display mode of other advertising content displayed on the same web page W10. Can do. For example, the terminal device 100 can perform an effective effect as an advertisement, for example, by playing a moving image of the advertising content C10 so as to be connected to the moving image displayed as the advertising content C11. Thereby, the terminal device 100 can improve the appeal effect of the advertising content C10.

  In the display procedure, the third content (for example, the advertising content C40 shown in FIG. 10) is displayed in a predetermined display area of the web page W20. In the changing procedure, when the third content and the advertising content C30 come close to each other by performing an operation to move to the web page W20, the display mode of the advertising content C30 is linked with the display mode of the third content. To change.

  Thus, according to the information display program according to the embodiment, the terminal device 100 changes the display of the advertising content C30 in conjunction with the display mode of other advertising content displayed on the same web page W20. Can do. For example, when the advertising content C40 is scrolled so that the terminal device 100 comes close to the advertising content C30 displayed in the search window 60, the terminal device 100 displays the advertising content C30 displayed around the search window 60. You may change to the display relevant to the advertisement content C40. Thereby, since the terminal device 100 can perform a screen display that attracts the user's eyes, it is possible to improve the appeal effect of the advertisement content to be displayed.

  Moreover, the advertisement delivery server 20 (an example of a control device) according to the embodiment includes a control unit 23 that controls the terminal device 100 that displays the web page W10. When the search window 50 is included in the web page W10, the control unit 23 acquires the advertisement content C10 corresponding to the search window 50 and the advertisement content C10 acquired by the acquisition process together with the web page W10. The terminal device 100 is caused to execute processing to display around the search window 50 of the page W10. For example, when the search window 50 is included in the web page W10 based on the control information distributed to the terminal device 100, the control unit 23 acquires the advertisement content C10 corresponding to the search window 50, and the web page W10. At the same time, the terminal device 100 is caused to execute a display procedure for displaying the advertising content C10 acquired by the processing to be acquired around the search window 50 of the web page W10.

  Thus, according to the advertisement distribution server 20 according to the embodiment, the terminal device 100 can receive the distribution of the advertisement content C10 corresponding to the search window 50 and display it around the search window 50 of the web page W10. . Thereby, since the terminal device 100 can display the advertising content C10 at a place that is highly likely to be recognized by the user, the appealing effect of the advertising content C10 can be improved.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Advertiser terminal 20 Advertisement delivery server 21 Communication part 22 Storage part 23 Control part 24 Advertisement database 25 Submission acceptance part 26 Request acceptance part 27 Advertisement selection part 28 Distribution part 30 Content delivery server 31 Communication part 32 Content storage Unit 33 Control unit 34 Reception unit 35 Distribution unit 100 Terminal device 141 Request unit 142 Reception unit 143 Display control unit 144 Acquisition unit 145 Display unit 146 Detection unit 147 Change unit

Claims (12)

Information display device
An acquisition procedure for acquiring a second content corresponding to the search window when the first content includes a search window;
A display procedure for displaying, together with the first content, the second content acquired by the acquisition procedure around a search window for the first content;
An information display program for executing The display procedure is as follows:
When the second content is displayed around the search window, predetermined content related to the second content is displayed in the search window.
The information display program according to claim 1, wherein: The acquisition procedure is as follows:
When the predetermined content is displayed in the search window and a search is executed by inputting a query that matches or is related to the predetermined content, a display related to the second content is displayed. Get the search result page,
The display procedure is as follows:
Displaying a search result page with a display related to the second content acquired by the acquisition procedure;
The information display program according to claim 2, wherein: The display procedure is as follows:
When the second content is displayed around the search window, a search execution button corresponding to the second content is selected as a search execution button that is selected when the search is executed using the search window. indicate,
The information display program according to any one of claims 1 to 3. The display procedure is as follows:
When a search execution button corresponding to the second content is selected in a state where no query is input to the search window, the first content related to the second content is newly displayed.
The information display program according to claim 4, wherein: The display procedure is as follows:
Providing a region in the second content that does not cause the screen display of the information display device to transition to a display related to the second content when the user selects, and displaying the second content around the search window;
The information display program according to any one of claims 1 to 5, wherein In the information display device,
A change procedure for changing the display mode of at least one of the search window, the first content, or the second content displayed by the information display device under a predetermined condition;
The information display program according to any one of claims 1 to 6, wherein the information display program is further executed. The change procedure is as follows:
When it is detected that an input operation is performed on the search window, the second content being displayed is changed to non-display,
The information display program according to claim 7. The display procedure is as follows:
Displaying a third content in a predetermined display area of the first content;
The change procedure is as follows:
When the third content is content related to a moving image, the display mode of the second content is changed so as to be interlocked with the moving image displayed by the third content.
The information display program according to claim 7 or 8, wherein The display procedure is as follows:
Displaying a third content in a predetermined display area of the first content;
The change procedure is as follows:
When the third content and the second content are brought close to each other by performing an operation for moving the first content, the display of the second content is performed in conjunction with the display mode of the third content. Change aspect,
The information display program according to any one of claims 7 to 9, wherein An information display method executed by the information display device,
An acquisition step of acquiring second content corresponding to the search window when the first content includes a search window;
A display step of displaying the second content acquired by the acquisition step together with the first content around a search window for the first content;
An information display method characterized by including A control unit that controls the information display device that displays the first content;
The controller is
A process of obtaining second content corresponding to the search window when the first content includes a search window;
A process of displaying the second content acquired by the process of acquiring together with the first content around a search window for the first content;
A control device that causes the information display device to execute.