JP6158903B2 - Information display program, information display device, information display method, and distribution device - Google Patents

Information display program, information display device, information display method, and distribution device Download PDF

Info

Publication number
JP6158903B2
JP6158903B2 JP2015241308A JP2015241308A JP6158903B2 JP 6158903 B2 JP6158903 B2 JP 6158903B2 JP 2015241308 A JP2015241308 A JP 2015241308A JP 2015241308 A JP2015241308 A JP 2015241308A JP 6158903 B2 JP6158903 B2 JP 6158903B2
Authority
JP
Japan
Prior art keywords
content
information display
display device
user
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
JP2015241308A
Other languages
Japanese (ja)
Other versions
JP2017107435A (en
Inventor
健一 黒武者
健一 黒武者
Original Assignee
ヤフー株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by ヤフー株式会社 filed Critical ヤフー株式会社
Priority to JP2015241308A priority Critical patent/JP6158903B2/en
Publication of JP2017107435A publication Critical patent/JP2017107435A/en
Application granted granted Critical
Publication of JP6158903B2 publication Critical patent/JP6158903B2/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, when an advertising space that is a display area for advertising content is arranged in a web page, the terminal device generates an advertisement distribution request and transmits the request to the distribution device. And a terminal device displays the advertising content delivered from the delivery apparatus which received the request on an advertising space.

  As a technique related to advertisement content, a technique for distributing advertisement content according to a user operation is known. For example, a technique for distributing advertisement content to a user who can expect a high click rate based on the rate at which an advertisement is clicked is known (for example, Patent Document 1). In addition, a technique for displaying advertisement content distributed in advance on a screen in accordance with a user operation is also known (for example, Non-Patent Document 1).

JP 2011-128204 A

Advertisements displayed by pinching, [online], [Search on November 18, 2015], Internet <http://adgang.jp/2011/12/12695.html>

  However, with the above-described conventional technology, it is difficult to satisfy the content provider while displaying the content corresponding to the user's operation. For example, in the above-described conventional technology, there are cases where the distribution opportunity of advertisement content is reduced due to the limited number of users to be distributed. Further, if the advertising content is displayed according to a specific operation, the distributed advertising content may not be displayed on the screen depending on the user's operation. That is, in any case, an undesirable situation may occur for the advertisement content provider (advertiser). Note that such a problem is not limited to advertisements, and may occur in the same way for content such as moving images and still images.

  The present application has been made in view of the above, and an information display program, an information display device, an information display method, and a distribution capable of satisfying a content provider while displaying content corresponding to a user operation An object is to provide an apparatus.

  The information display program according to the present application includes a detection procedure for detecting a use status of the information display device used by a user of the information display device, and a predetermined display area included in the first content. And a display control procedure for displaying the second content determined based on the usage status detected by the detection procedure.

  According to one aspect of the embodiment, there is an effect that the content provider can be satisfied while displaying the content corresponding to the user's operation.

FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of an advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a sequence diagram illustrating a distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 8 is a flowchart illustrating a processing procedure performed by the terminal device according to the embodiment. FIG. 9 is a diagram (1) illustrating an example of display processing according to the modification. FIG. 10 is a diagram (2) illustrating an example of the display process according to the modification. FIG. 11 is a diagram (3) illustrating an example of display processing according to the modification. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 1 illustrates an example of processing executed by the information display program according to the present application in the information display apparatus according to the present application. Specifically, FIG. 1 shows an example in which the first content and the second content are displayed by the terminal device 100 which is an example of the information display device according to the present application. Hereinafter, a web page will be described as an example of the first content, and an advertisement content will be described as an example of the second content. For example, FIG. 1 illustrates an example in which the web page W10, the advertisement content C10, and the like are displayed by the terminal device 100.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. The terminal device 100 includes an output unit 130 that is a screen such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the screen with a finger or a stylus.

  The web page W10 is content for a portal site on which various information such as news is posted. Here, it is assumed that the vertical size of the web page W10 is longer than the vertical display size of the output unit 130 of the terminal device 100. For this reason, only the area of the web page W10 located in the output unit 130 of the terminal apparatus 100 is displayed on the output unit 130, and the area of the web page W10 located outside the output unit 130 is not displayed. The user of the terminal device 100 scrolls the displayed web page W10 by, for example, performing a swipe operation or a flick operation using the finger F10, and changes an area to be positioned in the output unit 130 in the web page W10. be able to.

  As shown in FIG. 1, the web page W10 includes display areas R1 and R3 for displaying articles (topics) such as news. The web page W10 includes an advertisement frame R2 that is a display area for displaying content related to an advertisement distributed separately from the web page W10. In the example shown in FIG. 1, the upper end of the web page W10 is the boundary line L1, the boundary that divides the display area R1 and the advertising frame R2 is the boundary line L2, and the boundary that divides the advertising frame R2 and the display area R3 is the boundary line L3. It is defined as Specifically, the boundary line L1 is located at the upper end of the display area R1. The boundary line L2 is located at the lower end of the display area R1 and at the upper end of the advertising space R2. The boundary line L3 is located at the lower end of the advertising frame R2 and at the upper end of the display area R3.

  In the example illustrated in FIG. 1, the terminal device 100 displays the advertising content C10 in the advertising space R2 included in the web page W10 as content related to the advertisement. Here, the advertising content C10 is content including display candidate content C11 and C12. That is, when the advertising content C10 is displayed on the web page W10, either the display candidate content C11 or C12 included in the advertising content C10 is selected and displayed.

  The display candidate contents C11 and C12 are contents submitted by the same content provider (advertiser), for example, contents having a common advertising target. For example, the advertiser of the advertising content C10 owns the brand “AAA” and desires to promote a new product developed in the brand AAA. In this case, the advertiser of the advertisement content C10 creates display candidate contents C11 and C12 as contents for promoting a new product developed in the brand AAA, and the advertisement content C10 including the display candidate contents C11 and C12 is provided in the advertisement distribution business. To the author.

  Here, it is assumed that the display candidate contents C11 and C12 have a common advertisement target, but display contents are different. For example, the display candidate contents C11 and C12 differ in the amount of information included in the contents. Specifically, as shown in FIG. 1, the display candidate content C11 includes only a logo mark C111 that is a mark symbolizing the brand AAA. The display candidate content C12 includes a logo mark C121 that is displayed smaller than the logo mark C111, a text C122 indicating “AAA” as a brand name, and a text C123 indicating advertisement contents. That is, in the example of FIG. 1, it can be said that the display candidate content C11 is content with a smaller amount of information related to the advertisement than the display candidate content C12.

  The display candidate content C11 does not include promotional text or the like, and has a small amount of information as an advertisement. On the other hand, as shown in FIG. For this reason, the display candidate content C11 is expected to have an effect of allowing the user to recognize that the display candidate content C11 is an advertisement of the brand AAA even for a user who is assumed not to watch the screen of the terminal device 100. it can. On the other hand, the display candidate content C12 includes the text C122 and the text C123, so that the user who is assumed to be gazing at the screen of the terminal device 100 can accurately identify the product information developed by the brand AAA to the user. You can expect the effect to communicate to.

  When the advertising content C10 is displayed on the web page W10, the advertiser of the advertising content C10 can specify whether the display candidate content C11 or C12 is displayed as the advertising content C10. For example, the advertiser can specify that a user who is not watching the screen of the terminal device 100 displays the display candidate content C11 that is content with a small amount of information. In this case, it can be said that the advertiser gives priority to making the user recognize the logo C111 rather than conveying the details of the advertisement in detail. Further, the advertiser can specify that the user who is watching the screen of the terminal device 100 displays the display candidate content C12 that is a content with a large amount of information. In this case, it can be said that the advertiser gives priority to telling the details of the advertisement originally intended for the advertising content C10 by displaying the display candidate content C12 including the text C122 and the text C123. .

  Here, when the advertising content C10 is displayed on the screen, the terminal device 100 according to the embodiment displays the display candidate content C11 or the display candidate content C12 separately according to the intention of the advertiser. Hereinafter, an example of display processing executed by the terminal device 100 will be described along the flow. In the following, when the state transition of the terminal device 100 is illustrated, they are expressed as a first state, a second state,..., An Nth state (N is an arbitrary number) in order from the left.

  The first state illustrated in FIG. 1 indicates a state in which the terminal device 100 displays the web page W10 on the output unit 130. Since the terminal device 100 cannot display the entire web page W10, the terminal device 100 displays the web page W10 from the top in the initial state. That is, the terminal device 100 displays the web page W10 between the upper end UL1 and the lower end DL1 of the output unit 130. In the initial state, the terminal device 100 displays the boundary line L1 of the web page W10 and the upper end UL1 of the output unit 130 so as to overlap each other.

  Here, the terminal device 100 detects the usage status of the terminal device 100 by the user. For example, the user of the terminal device 100 performs a scroll operation with the finger F10 in order to display the lower part of the web page W10 that is not displayed in the first state on the output unit 130. In the example of FIG. 1, the user touches the web page W10 with the finger F10 and performs an operation (so-called flick operation) to hold the web page W10 in a predetermined direction (upward in the example of FIG. 1). In this case, the general terminal device 100 that employs a touch panel scrolls the web page W10 by a predetermined distance (called inertial scroll or the like) even after the finger F10 is released from the web page W10. That is, the terminal device 100 detects the movement operation of the user with respect to the web page W10 as the usage status of the terminal device 100, and automatically scrolls the distance corresponding to the speed at which the user touches the display surface.

  When displaying the lower part of the web page W10 not displayed on the output unit 130, the terminal device 100 performs display control of the web page W10 at a predetermined timing before the display is performed. For example, if the output unit 130 includes content whose contents are updated at the timing when the web page W10 is displayed, the terminal device 100 detects the scrolling speed and newly outputs the output unit 130 of the web page W10. The display content of the part displayed in is determined. Specifically, when the terminal device 100 detects an operation of moving the web page W10 downward in the first state, the terminal device 100 approaches a predetermined timing (for example, the boundary line L2 and the lower end DL1 of the output unit 130 approach a predetermined distance). The content of the advertising content C10 to be displayed in the advertising space R2 is determined (step S01).

  The terminal device 100 is assumed that the user is gazing at the content of the web page W10 at the timing when the advertising space R2 is displayed on the output unit 130 based on the detected usage situation (here, scroll operation). It is determined whether or not. For example, the terminal device 100 determines whether or not the scroll speed of the web page W10 given by the user operation exceeds a predetermined threshold at the timing when the boundary line L2 is newly displayed on the output unit 130. The case where the predetermined threshold value is exceeded means that the web page W10 displayed on the terminal device 100 is scrolling quickly, that is, the visibility of the text displayed on the web page W10 is reduced. Means that. From this, the terminal device 100 can determine with a high possibility that the user is not gazing at the web page W10.

  In this case, the terminal device 100 selects the display candidate content C11 as the content to be displayed in the advertising space R2. And the terminal device 100 changes to a 2nd state (step S02). The second state illustrated in FIG. 1 indicates a state in which the terminal device 100 displays the display candidate content C11 on the output unit 130. That is, the second state indicates a state in which the terminal device 100 determines the content to be displayed as the advertising content C10 as the display candidate content C11 at a predetermined timing before the advertising space R2 is displayed on the output unit 130.

  In the second state, the web page W10 is moving upward at a speed exceeding a predetermined threshold. At this time, it is assumed that the user is not watching the content of the web page W10. In such a case, the terminal device 100 displays the display candidate content C11 in which the logo mark C111 is displayed large in the advertising space R2, so that the user can see the brand AAA in the web page W10 that moves quickly. Make content that makes you aware of as much as possible.

  On the other hand, in the first state, the terminal device 100 may determine that the scroll speed of the web page W10 does not exceed a predetermined threshold at the timing when the boundary line L2 is newly displayed on the output unit 130. The case where the predetermined threshold value is not exceeded means, for example, that the web page W10 displayed on the terminal device 100 is scrolled at such a speed that the content can be visually recognized. That is, since the visibility of the text etc. displayed on the web page W10 is not lowered, the terminal device 100 can determine that the user is highly likely to be watching the web page W10.

  In this case, the terminal device 100 selects the display candidate content C12 as the content to be displayed in the advertising space R2. And the terminal device 100 changes to a 3rd state (step S03). The third state illustrated in FIG. 1 indicates a state in which the terminal device 100 displays the display candidate content C12 on the output unit 130. That is, the third state indicates a state in which the terminal device 100 determines the content to be displayed as the advertising content C10 as the display candidate content C12 at a predetermined timing before the advertising space R2 is displayed on the output unit 130.

  In the third state, the web page W10 is moving upward at a speed that does not exceed the predetermined threshold value, or the inertial scroll is terminated and stopped at the time when the advertising space R2 is displayed on the output unit 130. Yes. For this reason, it is assumed that the user is watching the content of the web page W10. In such a case, the terminal device 100 displays the display candidate content C12 including the text C122 and the text C123, which are the contents that the advertising content C10 originally desires for advertisement, in the advertising space R2. In other words, the terminal device 100 is content that should be displayed as the original advertising content C10 that can accurately convey the content that the advertising content C10 wants to appeal to the user browsing the web page W10. A display candidate content C12 is presented.

  Thus, the terminal device 100 according to the embodiment detects the usage status of the terminal device 100 used by the user. Then, the terminal device 100 advertises an advertisement frame R2 that is a predetermined display area included in the web page W10 in a display mode that is determined based on the designation of the advertisement content C10 by the advertiser and the detected usage status. The content C10 is displayed.

  In general, the content such as the web page W10 displayed on the terminal device 100 is not always watched by the user, and may be skipped. Specifically, the user may try to browse information present at the bottom of the screen that is not currently displayed on the screen by quickly scrolling the web page W10. When the advertising space R2 is included in the web page W10, the advertising content C10 displayed in the advertising space R2 can be quickly scrolled in the same manner. In this case, even if the advertising content C10 is displayed, the user is unlikely to visually recognize the advertisements such as text included in the advertising content C10. However, even in this case, the advertiser of the advertising content C10 needs to charge for the impression of the advertising content C10. For this reason, the advertising effect on the billing for the advertising content C10 is reduced, and the satisfaction of the advertiser may be reduced.

  On the other hand, as described above, the terminal device 100 according to the embodiment can distribute the advertising content C10 according to the user's situation by detecting the usage situation of the terminal device 100 by the user. That is, the terminal device 100 can improve the recognition of the advertising content C10 in accordance with the displayed situation. Specifically, when it is assumed that the user is not watching the screen, the terminal device 100 displays the display candidate content C11 that displays only the brand mark as the advertising content C10. Thereby, the terminal device 100 can increase the possibility that the advertising content C10 is recognized by the user and can prevent the advertising effect of the advertising content C10 from being reduced. Further, when the user is gazing at the web page W10, the terminal device 100 displays the display candidate content C12 including the original advertisement information so that the original advertising effect of the advertising content C10 is exhibited. Can do. In addition, since the display process described above is executed based on the daily usage situation of the user without making the user particularly conscious, the display process is natural without reducing the usability of the user browsing the web page W10. The visibility of the advertising content C10 can be improved in some situations. For this reason, the advertisement content C10 is not highlighted unnaturally for the user, and the user is not uncomfortable. Thus, the terminal device 100 can satisfy the advertiser of the advertising content C10 while displaying the advertising content C10 corresponding to the user's operation.

  Note that the terminal device 100 can realize the above-described processing by an arbitrary method. For example, the terminal device 100 downloads an application that causes the terminal device 100 to display the web page W10 and the display process described above, and executes the application at an arbitrary timing, thereby realizing the above-described process. Also good. In this case, the application includes control information (for example, an information display program according to the present application) for executing the display process described above. Further, the terminal device 100 may accept distribution of control information for executing the above-described display processing simultaneously with the distribution of the web page W10 and the advertising content C10. The control information is realized by, for example, CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML (Hyper Text Markup Language), or any script that can describe content whose display mode varies as described above. . Then, the terminal device 100 performs the display process described above according to the control information. Hereinafter, the terminal device 100 and the like that execute the above-described display processing according to such control information will be described in detail.

[2. (Advertising system configuration)
First, the configuration of the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The advertisement distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Also good.

  The terminal device 100 is an information processing device used by a user who browses content such as the web page W10. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the web page W10 from the content distribution server 30 according to the operation by the user, and displays the acquired web page W10. In addition, when the web page W10 includes an advertisement acquisition command to be described later, the terminal device 100 acquires the advertisement content C10 from the advertisement distribution server 20, and the acquired advertisement content C10 is displayed on the web page according to a user operation. Displayed together with W10.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 acquires a still image, a moving image, text data, and content corresponding to the advertising content (for example, a landing page linked to the advertising content) as the advertising content. The URL (Uniform Resource Locator) or the like is submitted to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. That is, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” includes the agency device used by the agency as well as the advertiser terminal 10. It is assumed to be a concept.

  The advertisement distribution server 20 is a server apparatus corresponding to the distribution apparatus according to the present application, and is a server apparatus that distributes advertisement content submitted from the advertiser terminal 10. For example, when receiving an access from the terminal device 100, the advertisement distribution server 20 matches the advertisement based on the location of the terminal device 100, the user's attribute, and the like, and distributes the advertising content to be distributed as a result of the matching to the terminal device 100. To do. Specifically, the example illustrated in FIG. 1 indicates that the advertisement distribution server 20 matches the user (that is, the terminal device 100) who browsed the web page W10 with the advertisement content C10. Further, the advertisement distribution server 20 may distribute control information for controlling the display process of the advertisement content together with the advertisement content. This control information is described in a script language such as JavaScript or CSS, for example.

  The content distribution server 30 is a web server that distributes web pages to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page including various related information is distributed to the terminal device 100.

  The web page distributed by the content distribution server 30 is formed by, for example, an HTML file described in HTML, an XML file described in XML (Extensible Markup Language), or the like. The web page distributed by the content distribution server 30 includes an advertisement acquisition command. For example, the URL or the like of the advertisement distribution server 20 is described as an advertisement acquisition command in an HTML file or the like that forms a web page. In this case, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Various data distributed from the content distribution server 30 to the terminal device 100 is actually an HTML file or an image forming a web page, but in the following, it is distributed from the content distribution server 30 to the terminal device 100. Various data may be referred to as content.

[3. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes “advertiser ID”, “advertisement content”, “display candidate content”, “information amount”, “advertiser designation information”, “number of impressions”, “impression guarantee”. It has items such as “number” and “value”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates the advertising content submitted from the advertiser terminal 10. “Display candidate content” indicates content that is a candidate that is actually displayed on the terminal device 100 as advertisement content. 4 shows an example in which conceptual information such as “C10”, “C11”, and “C12” is stored in “advertising content” and “display candidate content”. A moving image, text data, URL, or a file path name indicating the storage location thereof is stored.

  “Information amount” indicates an information amount as advertisement content included in the display candidate content. In the example shown in FIG. 4, an example in which the item of information amount is indicated by information such as “small” or “many” is shown. The number of objects such as images to be stored may be stored. Further, the information amount does not necessarily need to match the data amount of the actual display candidate content. For example, the amount of information may be set artificially by an advertiser, an administrator of the advertisement distribution server 20, or the like.

  “Advertiser designation information” indicates information designated for display by the advertiser when the advertisement content is displayed. In the example shown in FIG. 4, the advertiser designation information is indicated by a concept such as “E001”. However, in actuality, the advertiser designation information is information when the user is not gazing at the screen of the terminal device 100. In the case where the designated content such that the display candidate content with the amount “low” is preferentially displayed, or when the user is watching the screen of the terminal device 100, the display candidate content with the information amount “high” is given priority. The contents of the designation such as to be displayed are stored.

  “Number of impressions” indicates the number of advertisement contents currently displayed on the terminal device 100. The “guaranteed impression” indicates the number guaranteed as the number of times the advertising content submitted by the advertiser is displayed on the terminal device 100. For example, the advertiser designates the guaranteed number of impressions and submits the advertisement content to the advertisement distribution server 20. The advertisement distribution server 20 distributes the advertisement content to the terminal device 100 so as to achieve the number of impressions specified by the advertiser.

  “Compensation” indicates a compensation associated with the distribution of advertisement content. For example, the consideration is determined based on the number of impressions designated by the advertiser. In the example illustrated in FIG. 4, the consideration is indicated by a concept such as “bbb” or “ccc”, but actually, the amount paid by the advertiser is stored. In the example illustrated in FIG. 4, it is assumed that the advertiser submits the advertising content by performing so-called pre-charging that pays the consideration first for a predetermined guaranteed number of impressions.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the advertising content “C10”. In addition, the advertisement content C10 includes “C11” and “C12” as display candidate contents, the amount of information of each is “small” and “many”, and the advertiser-specified information for the advertisement content C10 is “E001”. ". In addition, the current number of impressions of the advertisement content C10 is “10000” times, the guaranteed number of impressions designated by the advertiser is “20000” times, and the price is “bbb”.

  Note that, as items stored in the advertisement database 24, for example, an index value such as CTR (Click Through Rate) for each display candidate content of the advertisement content C10 may be further stored.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 according to the embodiment accepts submission of the advertising content C10 including at least the display candidate content C11 and the display candidate content C12. Further, the submission accepting unit 25 accepts the guaranteed number of impressions designated for the advertising content C10. Further, the submission accepting unit 25 accepts the advertisement content C10 and accepts an advertiser's designation such as which display candidate content is to be displayed as the advertisement content C10 based on the usage status of the terminal device 100. The submission reception unit 25 registers each received advertisement content and the above designation in the advertisement database 24 in association with each other.

  The submission receiving unit 25 may receive a URL indicating the location of each landing page or the like set for the advertising content C10 from the advertiser terminal 10 when the advertising content is submitted. Then, the submission acceptance unit 25 registers the URL indicating the location of the received landing page or the like in the advertisement database 24 together with the advertisement content C10.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 is an advertisement to be distributed from the advertisement content registered in the advertisement database 24 based on the content of the web page displayed by the terminal device 100, the attribute of the user of the terminal device 100, or the like. Match content. In such matching, a bid price for the advertisement content, an advertisement content with a high CTR, or an advertisement content with a high bid price and CTR may be preferentially selected.

  It should be noted that various known methods may be applied to such advertisement content distribution matching. For example, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes). Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the advertisement content selected by the advertisement selection unit 27. When the display process as described above with reference to FIG. 1 is executed based on the control information, the distribution unit 28 may distribute the control information to the terminal device 100 together with the advertising content. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction (designated information by the advertiser) included in the received advertisement content. And the delivery part 28 produces | generates the control information for displaying any display candidate content as an advertising content by the display mode which the extracted display instruction | indication shows.

  Specifically, the distribution unit 28 according to the embodiment performs an advertisement based on a detection process that detects a usage situation such as an operation of moving the web page W10 displayed on the terminal device 100, and a detected usage situation. As the content C10, it is determined whether the display candidate content C11 or the display candidate content C12 is displayed on the web page W10, and the control information for causing the terminal device 100 to execute the display control process for displaying the determined content is generated. To do.

  In addition, when each URL such as a landing page set for the advertisement content C10 is registered in the advertisement database 24, the distribution unit 28 generates control information that causes the terminal device 100 to execute the following processing. . For example, when the distribution unit 28 sets a link to the URL corresponding to the advertising content C10 and the user selects the advertising content C10 (the display candidate content C11 or the display candidate content C12), the landing indicated by the corresponding URL Control information for causing the terminal device 100 to execute processing for displaying a page or the like is generated. Then, the distribution unit 28 distributes the generated control information and data of the advertisement content C10 including the display candidate content C11 and the display candidate content C12 to the terminal device 100. In addition, when control information is produced | generated by the application etc. which are performed with the terminal device 100, the advertisement delivery server 20 does not need to deliver control information.

[4. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page. The web page stored in the content storage unit 32 may include an advertisement acquisition command for acquiring advertisement content to be displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs stored in the storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100. As described above, the web page stored in the content storage unit 32 includes an advertisement acquisition command. That is, when displaying the acquired web page, the terminal device 100 transmits a distribution request for advertising content to the advertisement distribution server 20 in accordance with the advertisement acquisition command included in the web page.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, and a control unit 140.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is a screen of the terminal device 100 and is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the example of FIG. 1, the output unit 130 and the display area of the web page W10 in the terminal device 100 are the same. However, actually, the web page W10 is displayed on the entire surface of the output unit 130. Not necessarily. That is, content such as the web page W10 may be displayed in a window of web browser software displayed in the output unit 130. In this case, the display area in the terminal device 100 when displaying the web page W10 means a window of web browser software.

  For example, the control unit 140 executes various programs (corresponding to an example of the information display program according to the present application) stored in the storage device inside the terminal device 100 by using the RAM as a work area by a CPU, an MPU, or the like. Realized. For example, these various programs correspond to application programs called web browsers. The control unit 140 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 140 includes a request unit 141, a reception unit 142, and a display control unit 143, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 140 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 141 transmits a web page acquisition request to the content distribution server 30 in accordance with a user operation received via the input unit 120. The request unit 141 transmits an advertisement content acquisition request to the advertisement distribution server 20 when an advertisement acquisition command is included in the web page received by the reception unit 142.

  The reception unit 142 receives a web page and advertisement content. Specifically, the reception unit 142 receives a web page from the content distribution server 30 that responds to the web page acquisition request transmitted by the request unit 141. At this time, if the web page includes an advertisement acquisition command, the reception unit 142 instructs the request unit 141 to transmit an advertisement content acquisition request. Then, the reception unit 142 receives the advertisement content from the advertisement distribution server 20 that has responded to the advertisement content acquisition request transmitted by the request unit 141. At this time, the reception unit 142 may receive control information for controlling display of the advertisement content together with the advertisement content.

  The display control unit 143 performs display control for displaying predetermined content on the output unit 130 according to control information included in the web page received by the reception unit 142. Specifically, the display control unit 143 specifies the advertisement content C10 by the advertiser in the advertisement frame R2 that is a predetermined display area included in the web page W10, and uses detected by the detection unit 145 described later. Display control for displaying the advertisement content C10 is performed in a display mode determined based on the situation. As illustrated in FIG. 6, the display control unit 143 includes a display unit 144, a detection unit 145, and a determination unit 146. The display unit 144, the detection unit 145, and the determination unit 146 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like. That is, the process executed by the display unit 144 is realized by a display procedure executed by the control information, the process executed by the detection unit 145 is realized by a detection procedure executed by the control information, and the process executed by the determination unit 146 is This is realized by a decision procedure executed by the control information. The processing executed by the display unit 144, the detection unit 145, and the determination unit 146 described below may be replaced with the processing executed by the display control unit 143.

  The display unit 144 displays content on the output unit 130. Specifically, when the display unit 144 receives the web page W10 as a result of the processing by the request unit 141, the display unit 144 displays the web page W10 on the output unit 130. Further, the display unit 144 displays the advertising content C10 in the advertising space R2 of the web page W10 in accordance with processing executed by the detection unit 145 and the determination unit 146 described later.

  The detection unit 145 detects the usage status of the terminal device 100 used by the user of the terminal device 100. For example, the detection unit 145 detects a predetermined user operation on the terminal device 100. Specifically, the detection unit 145 according to the embodiment detects a scroll operation for moving the web page W10 displayed on the output unit 130 as an example of a predetermined operation. Furthermore, when detecting the scroll operation of the web page W10, the detection unit 145 detects the moving speed and acceleration of the web page W10 on which the scroll operation has been performed by the user.

  Note that the detection unit 145 may detect a usage status other than the operation displayed on the screen as the usage status of the terminal device 100. For example, when the terminal device 100 includes various sensors, the detection unit 145 can acquire various types of information acquired by the sensors as usage statuses.

  For example, when the terminal device 100 includes a sensor that detects the physical state of the terminal device 100 (for example, a gyro sensor that measures the inclination of the terminal device 100 in the three-axis direction), the detection unit 145 includes the terminal device 100. Get information about its own behavior. For example, the detection unit 145 detects the moving direction, vibration state, acceleration, and the like of the terminal device 100. In addition, the detection unit 145 includes a microphone that collects sound around the terminal device 100, an illuminance sensor that detects illuminance around the terminal device 100, a humidity sensor that detects humidity around the terminal device 100, and a terminal device. The usage status of the terminal device 100 may be detected using a geomagnetic sensor or the like that detects a magnetic field at the location of 100.

  The determination unit 146 determines the display mode of the advertisement content displayed together with the web page displayed on the output unit 130. Specifically, when the advertising content C10 is distributed as content to be displayed in the advertising space R2 of the web page W10, the determination unit 146 displays the advertising content C10 based on the usage status of the terminal device 100 by the user. To decide.

  In this case, the determination unit 146 determines the display mode of the advertisement content C10 based on the designation of the advertisement content C10 by the advertiser and the usage status detected by the detection unit 145. For example, the determination unit 146 performs advertisement regarding the distribution of the content displayed when the user is gazing at the screen of the terminal device 100 and the content displayed when the user is not gazing at the screen of the terminal device 100. Get the information specified by the Lord. In addition, the determination unit 146 acquires the scroll speed of the web page W10 detected by the detection unit 145. Then, the determining unit 146 determines display candidate content to be displayed as the advertising content C10 at a predetermined timing before the advertising content C10 is displayed on the screen based on the acquired information.

  For example, the determination unit 146 gazes at the screen (the output unit 130) of the terminal device 100 when the moving speed by the user's moving operation on the web page W10 detected by the detecting unit 145 does not exceed a predetermined threshold. It is determined that In this case, the determination unit 146 selects display candidate content C12 that is so-called normally displayed advertisement content including transmission information that the advertiser intends to advertise as a display mode of the advertisement content C10. In other words, the determination unit 146 determines to display the display candidate content C12 as the display mode of the advertisement content C10.

  Further, for example, the determination unit 146 determines that the user is not gazing at the screen of the terminal device 100 when the moving speed by the user's moving operation on the web page W10 detected by the detecting unit 145 exceeds a predetermined threshold. To do. In this case, the determination unit 146 selects to display the advertising content C10 in a display mode with a smaller amount of information than usual so that the user can easily recognize even the instantaneous display. In other words, the determination unit 146 determines to display the display candidate content C11 including only the logo mark C111 as the transmission information as the display mode of the advertising content C10.

  Note that the determination unit 146 may acquire information related to the inertial scroll of the terminal device 100 and determine the viewing status of the user at the timing when the advertising content C10 is displayed on the screen. That is, the determination unit 146 does not determine the display mode of the advertising content C10 only based on the scrolling speed immediately after the user performs the scrolling operation, but predicts that the scrolling speed is reduced due to inertia, thereby determining the advertising content C10. It can be determined that the visibility of the advertising content C10 is not lowered at the timing when is displayed on the screen. In this case, the detection unit 145 detects the moving speed due to the moving operation of the user before the advertising content C10 is displayed on the screen of the terminal device 100. Then, the determination unit 146 performs the advertisement based on the movement speed of the movement operation of the user with respect to the web page W10 and predicted at the timing when the advertising content C10 (that is, the advertising space R2) is displayed on the screen. The display mode of the content C10 is determined. By determining the display mode of the advertising content C10 based on the predicted result, the display control unit 143 can display the advertising content C10 based on an appropriate determination timing.

  Moreover, the determination part 146 may change a display mode, when a predetermined utilization condition is detected after the advertising content C10 is displayed on the screen. For example, after the display candidate content C11 is displayed, the determination unit 146 acquires that a usage situation in which the user has stopped scrolling is detected. In this case, the user may be trying to know detailed information of the advertising content C10. Therefore, the determination unit 146 may determine to change the display mode from the display candidate content C11 where only the brand logo mark C111 is displayed to the display candidate content C12 including text or the like. In this case, the display unit 144 changes the information output by the output unit 130 according to the determination by the determination unit 146, and displays the display candidate content C12.

[6. (Processing flow of advertisement distribution system)
Next, the procedure of distribution processing by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 7 is a sequence diagram illustrating a distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 7, the terminal device 100 transmits a web page acquisition request to the content distribution server 30 in accordance with a user operation (step S <b> 101). Then, the content distribution server 30 distributes the web page to the terminal device 100 in response to the web page acquisition request (step S102). The web page distributed by the content distribution server 30 includes an advertisement acquisition command that is the URL of the advertisement distribution server 20 or the like.

  Subsequently, the terminal device 100 transmits an advertisement content acquisition request to the advertisement distribution server 20 based on the advertisement acquisition command included in the web page (step S103). Then, the advertisement distribution server 20 distributes the advertisement content to the terminal device 100 in response to the advertisement content acquisition request (step S104).

  And the terminal device 100 performs the display process mentioned above regarding the web page and advertisement content which were received in step S104 (step S105). Specifically, the terminal device 100 determines the display mode of the advertising content based on the usage status of the terminal device 100, and displays the advertising content in the determined display mode.

[7. Terminal device processing flow]
Next, a processing procedure performed by the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 8 illustrates a process in which the terminal device 100 displaying the web page detects an operation such as scrolling by the user and displays advertisement content based on the detected information. FIG. 8 is a flowchart illustrating a processing procedure performed by the terminal device 100 according to the embodiment.

  As shown in FIG. 8, the terminal device 100 displays the web page acquired from the content distribution server 30 (step S201). And the terminal device 100 determines whether the movement (scroll) operation of the web page was received from the user as an example of the usage status of the terminal device 100 (step S202). If the terminal device 100 has not received a moving operation (step S202; No), the terminal device 100 stands by until a moving operation is received.

  On the other hand, when the moving operation is received (step S202; Yes), the terminal device 100 detects the moving speed of the web page (step S203). And the terminal device 100 determines whether a moving speed is more than a predetermined threshold value (step S204). When it is determined that the moving speed is equal to or higher than the predetermined threshold (step S204; Yes), the terminal device 100 displays the advertising content in a display mode with excellent visibility such as a brand logo mark (step S205).

  On the other hand, when it is determined that the moving speed is not equal to or higher than the predetermined threshold (step S204; No), the terminal device 100 displays a display mode with a large amount of information including text as advertisement information (that is, the advertiser originally intended). The advertisement content is displayed in the normal display mode (step S206).

  Then, the terminal device 100 determines whether or not the user has finished displaying the web page (step S207). When the user does not end the display of the web page (step S207; No), the terminal device 100 repeats the process of step S202 in order to perform a different process of displaying the advertising content.

  On the other hand, when the user ends the display of the web page (step S207; Yes), the display process by the terminal device 100 ends. Since the user can end the display of the web page at an arbitrary timing, the process of step S207 may be performed at an arbitrary timing.

[8. (Modification)
The processing according to the above-described embodiment may be performed in various different forms other than the above-described embodiment. Below, other embodiment of the terminal device 100, the advertisement delivery server 20, the content delivery server 30, and the delivery processing system 1 is described.

[8-1. Other display examples (1)]
In the above embodiment, the display process by the terminal device 100 has been described using an example of the process illustrated in FIG. Specifically, in the above embodiment, the terminal device 100 has shown an example in which the display candidate content C11 or the display candidate content C12 is displayed separately according to the moving speed of the web page W10. However, the display process executed by the terminal device 100 may be implemented in different forms. This point will be described with reference to FIG. FIG. 9 is a diagram (1) illustrating an example of display processing according to the modification.

  In the first state of FIG. 9, as in FIG. 1, the web page W <b> 10 displayed on the terminal device 100 is moved by the user's finger F <b> 10. Here, the terminal device 100 detects a user operation and determines a display mode of the advertisement content C10 to be displayed in the advertisement frame R2 (step S11).

  Then, the terminal device 100 can determine that neither the display candidate content C11 or the display candidate content C12 included in the advertising content C10 is displayed in the advertising space R2. For example, when the screen is moving at a predetermined speed or more, the terminal device 100 receives a designation from the advertiser that neither the display candidate content C11 nor the display candidate content C12 is displayed on the screen. . In this case, for example, as shown in the second state of FIG. 9, the terminal device 100 displays other advertising content C31 distributed by the advertising distribution server 20 (step S12). The other advertisement content C31 is, for example, an in-house advertisement by a business operator that operates the advertisement distribution server 20. The other advertisement content C31 may be blank data that is displayed in blank, for example, instead of a company advertisement by a company that operates the advertisement distribution server 20.

  Alternatively, the terminal device 100 may display the advertising content C32 that is matched next to the advertising content C10 in the matching processing by the advertising distribution server 20. That is, the terminal device 100 may display other content without displaying the advertising content C10 distributed in advance in the advertising space R2 under a predetermined condition.

  Such processing is also related to a billing system for advertising content submitted by the advertiser. For example, if it is determined that the user is not gazing at the screen, the advertiser of the advertising content C10 can specify a selection not to display the advertising content C10 in the first place. Thereby, the advertiser can suppress the impression of the advertising content C10 in a usage situation where the degree of attention to the user's screen is low. That is, the advertiser can desire to display the advertising content C10 in a usage situation where it is assumed that the advertising effect can be further exerted. As a result, the terminal device 100 can satisfy the advertiser because it can save the advertising fee without generating useless impressions.

[8-2. Other display examples (2)]
Next, another example of display processing executed by the terminal device 100 will be described with reference to FIG. FIG. 10 is a diagram (2) illustrating an example of the display process according to the modification.

  FIG. 10 shows the relationship between the operation of the user who handles the terminal device 100 and the display processing. In the example of FIG. 1 and FIG. 9, an example in which a moving operation in which the user moves the screen is detected as the usage status of the terminal device 100 is shown. However, the terminal device 100 may detect acceleration, vibration, and the like of the terminal device 100 itself as the usage status, and use the detected information for display processing.

  For example, in FIG. 10, it is assumed that the terminal device 100 detects the movement of the terminal device 100 itself and determines the advertisement content to be displayed (step S21). In step S <b> 21, the user is walking while holding the terminal device 100. In this case, there is a possibility that the user is not gazing at the information displayed on the terminal device 100 as compared to when the user is stationary. Specifically, the terminal device 100 detects an index value (acceleration, vibration data, etc.) indicated by information related to physical movement of the terminal device 100 using a gyro sensor or the like exceeding a predetermined threshold. In this case, it is determined that the user is not gazing at the screen. Then, as illustrated in the first state of FIG. 10, the terminal device 100 determines to display the display candidate content C11 as the display mode of the advertising content C10 based on the usage situation. That is, when it is determined that the terminal device 100 is in a situation where it is assumed that the user is not watching the screen, such as the user moving, based on the usage status detected by the terminal device 100. The display candidate content C11 which is a content with a small amount of information and high visibility is displayed.

  On the other hand, even in other situations, the terminal device 100 may detect the movement of the terminal device 100 and determine the display mode of the advertisement content to be displayed (step S22). In step S22, the user is browsing the terminal device 100 while standing still. In this case, the terminal device 100 detects that the index value data indicated by the acceleration or vibration of the terminal device 100 itself is equal to or less than a predetermined threshold. Further, the terminal device 100 determines that a moving operation or the like exceeding a predetermined threshold is not performed on the web page W10 displayed on the screen. In this case, as shown in the second state of FIG. 10, the terminal device 100 determines to display the display candidate content C12 as the display mode of the advertising content C10 based on the usage situation. That is, when it is determined that the terminal device 100 is in a situation where it is assumed that the user is watching the screen, such as when the user is stationary, based on the usage status detected by the terminal device 100, the information Display candidate content C12 that is a large amount of content is displayed.

  Thus, the terminal device 100 can display the advertising content C10 in a display mode that is determined based on various usage situations as well as usage statuses on the screen of the web page W10 or the like. Thereby, the terminal device 100 can perform the display process according to the user's situation, and can improve the advertising effect of the advertising content C10 to be displayed.

[8-3. Other display examples (3)]
Next, another example of the display process executed by the terminal device 100 will be described with reference to FIG. FIG. 11 is a diagram (3) illustrating an example of display processing according to the modification.

  In the above-described embodiment, the terminal device 100 executes the process of sorting out the display candidate content C11 or the display candidate content C12 in order to display the content having a different amount of information among the advertising content C10. However, the terminal device 100 may determine the display mode of the advertising content C10 in real time so that the amount of information varies, instead of separately displaying the display candidate content C11 or the display candidate content C12.

  FIG. 11 shows the display candidate content C12. For example, the advertiser displays the display candidate content C12 when it is assumed that the user is watching the screen, and the display candidate content C12 when the user is assumed not to watch the screen. Suppose that it is desired to display content with a smaller amount of information.

  In this case, the terminal device 100 analyzes the data forming the display candidate content C12 (step S31). For example, the terminal device 100 analyzes that the display candidate content C12 is formed by a logo mark C121 that is image data and texts C122 and C123.

  Then, the terminal device 100 is formed by, for example, the logo mark C131 converted to display the logo mark C121 slightly larger, and the text 133 obtained by deleting the text C123 and converting the font size of the text C122 to a larger size. Content C13 is generated. That is, the terminal device 100 generates content C13 in which the information amount as an advertisement is reduced with respect to the display candidate content C12 having a large amount of information as an advertisement such as text.

  Then, the terminal device 100 displays the content C13 with the reduced amount of information as the advertising content C10 (step S32). As described above, the terminal device 100 may generate a content with a small amount of information by appropriately editing the advertising content instead of preparing a plurality of contents in advance and distributing the plurality of contents separately. Note that the terminal device 100 may use various known techniques when generating content with a small amount of information. For example, the terminal device 100 may use a technique for performing trimming in accordance with a display area of a browser to be displayed or an advertising space, a technique for optimizing content display according to the type of terminal to which the content is distributed, or the like. Good.

[8-4. Advertiser designation)
In the said embodiment, the terminal device 100 showed the example which displays the advertising content of a different display aspect based on an advertiser's designation | designated. However, the terminal device 100 may change the display mode regardless of the designation of the advertiser.

  That is, the terminal device 100 detects the usage status of the terminal device 100 used by the user regardless of the designation of the advertiser, and based on the detected usage status in a predetermined display area included in the web page. It may be a device having a function of displaying advertising content whose information amount varies.

  In other words, the display control unit 143 according to the terminal device 100 varies the information amount of the advertising content C10 based on the usage status detected by the detection unit 145. For example, as described in the above embodiment, the display control unit 143 changes the information amount of the advertising content C10 by selecting either the display candidate content C11 or C12 that is a candidate displayed as the advertising content C10. Let Or as demonstrated in the said modification, the display control part 143 may fluctuate the information content of the advertising content C10 by performing the process which reduces the transmission information contained in the advertising content C10. Specifically, the display control unit 143 advertises in a display mode in which only the logo mark is displayed when the transmission information included in the advertisement content C10 includes text and a mark (logo mark or the like) symbolizing the transmission information. By displaying the content C10, the information amount of the advertising content C10 is changed. Thereby, since the terminal device 100 can make a user recognize what the advertisement is for a moment or display an advertisement with higher visibility regardless of the designation of the advertiser, A decrease can be prevented. Note that, as described in the above modification, the change in the information amount may be executed based on the user's movement (that is, information regarding the physical movement of the terminal device 100 itself).

[8-5. (Distribution of advertising content)
In the above embodiment, it has been described that the terminal device 100 accepts distribution in advance for the display candidate content C11 and the display candidate content C12 as the advertisement content C10, and distributes the content according to the usage status of the user.

  Here, the terminal device 100 does not receive the distribution of the display candidate content C11 and the display candidate content C12 that are a plurality of contents in advance, but accepts the distribution of the content when the display mode to be displayed as the advertising content is determined. May be. In this case, the terminal device 100 accepts in advance only the number of contents prepared as display candidate contents to be displayed as advertisement contents, data on the amount of information of each display candidate content, and advertiser designation information. . Then, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 when content suitable as content to be displayed on the terminal device 100 is determined based on the received information. In response to the request, the advertisement distribution server 20 distributes only the content determined to be displayed to the terminal device 100. As a result, the terminal device 100 does not need to hold content with a large amount of data such as moving images or images as advertising content, so it is possible to suppress unnecessary communication amount and to reduce the amount of data stored in the storage unit. Can be suppressed.

[8-6. Decision process)
In the embodiment described above, the terminal device 100 has been described as performing the process of determining whether to display the display candidate content C11 or the display candidate content C12 as the display mode of the advertising content C10.

  Here, the process of determining the display mode of the advertisement content C10 may be performed by a device other than the terminal device 100. For example, the terminal device 100 detects the usage status of the terminal device 100 and transmits the detected information to the advertisement distribution server 20. Then, the advertisement distribution server 20 determines content suitable as content to be displayed in the advertising space R2 based on the usage situation. Then, the advertisement distribution server 20 transmits the determined content to the terminal device 100. The terminal device 100 displays the distributed content in the advertising space R2. As described above, the terminal device 100 can determine the display mode by transmitting the detected usage state to the external device and causing the external device to process the determination, without determining the display mode. Thereby, the terminal device 100 can reduce the processing load of the terminal device 100.

[8-7. Terminal device operation record)
In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the advertising content according to the embodiment is displayed. Good. Specifically, the detection unit 145 records a scroll operation performed by the user on the web page on which the advertisement content is displayed, an enlargement / reduction operation of the web page, and the like. Further, the detection unit 145 allows the user to perform a click operation on the advertising content, the number of times the web page has been reloaded, a transmission operation from the terminal device 100 (for example, writing to the SNS, etc.) for information specifying the advertising content, and the like. Various operations performed on the apparatus 100 can also be recorded. Then, the communication unit 110 transmits information related to the operation history recorded by the detection unit 145 to the advertisement distribution server 20.

  Then, the advertisement distribution server 20 receives information related to the operation history of the terminal device 100 distributed from the terminal device 100. Further, the advertisement distribution server 20 aggregates the received information related to the operation history of the terminal device 100, and further acquires information obtained by analyzing the information. Specifically, the advertisement distribution server 20 compares the number of scroll operations and the advertising effect index such as CTR for the advertising content with the control information according to the embodiment and the advertising content without the control information. Get information. Further, the advertisement distribution server 20 may present to the advertiser information indicating comparison of the count value of the number of impressions for the advertising content with the control information according to the embodiment and the advertising content without the control information. Good. Thereby, the advertisement distribution server 20 determines the usefulness of the display mode of the web page with the control information according to the embodiment in the terminal device 100 (for example, increase in CTR due to improved visibility of the advertising content) as an advertiser. Can be shown.

[8-8. (Accepting operations)
When the terminal device 100 employs a device other than the touch panel, an operation using an input device corresponding to the above operation may be used. For example, a flick operation or a swipe operation with the finger F10 corresponds to a wheel scroll operation of a mouse which is an example of an input device. A trackpad or the like may be used as an input device that receives a flick operation with the finger F10.

[8-9. Aspect of display processing]
In the said embodiment, although the example in which a web page is scrolled vertically was shown, the aspect of a display process is not restricted to this example. For example, the terminal device 100 may display a web page that can be scrolled horizontally, and may execute the display process according to the above embodiment when the web page is scrolled horizontally.

[8-10. Content related to advertisement)
The content related to the advertisement shown in the above embodiment is not limited to a commercial or non-profit advertisement, but may be volunteer recruitment, public advertisement, notification to the public, or any other content. For example, the content related to the advertisement is not only so-called advertising content such as the advertising content C10 shown in FIG. 1, but information that is interesting to the user and included in the advertising content, or content related to the advertising content ( For example, as long as the information included in the landing page displayed by clicking the advertisement content C10 is widely notified, an image, a moving image, a character, a figure, a symbol, a hyperlink, or any other content is applied. Is possible. That is, any content can be applied as the content related to the advertisement as long as the content is more interested than the web page on which the content related to the advertisement is displayed.

[8-11. Content that displays advertisement content)
In the above embodiment, the example in which the advertising content is displayed in the web page is shown, but the advertising content is not limited to being displayed on the web page. For example, the advertisement content described above may be displayed in a display area included in a screen of an application executed on the terminal device 100, a mobile phone game, or the like. Further, the terminal device 100 may execute the above-described process for arbitrary content other than the advertising content.

[8-12. Control information)
When the terminal device 100 executes the above-described display process using control information distributed together with a web page, the advertisement distribution server 20 distributes the web page and control information to the terminal device 100 in the advertisement distribution system 1 according to the embodiment. An example to do. However, the device for distributing the control information is not limited to the advertisement distribution server 20 and may be the content distribution server 30.

  In this case, the content distribution server 30 distributes the control information to the terminal device 100 together with the web page to be distributed. The terminal device 100 performs the display process described above based on the received control information. That is, whether the distribution source of the control information is the advertisement distribution server 20 or the content distribution server 30 does not affect the result of the display process performed by the terminal device 100. Thus, the terminal device 100 can perform the display process described above regardless of the distribution source of the control information.

[8-13. program〕
The processing by the terminal device 100 described above is realized by the information display program according to the present application. For example, the detection unit 145 related to the terminal device 100 is realized by the CPU, MPU, or the like included in the terminal device 100 executing the detection procedure related to the information display program using the RAM as a work area. Similarly, the other processing units related to the terminal device 100 are realized by executing each procedure by the information display program.

  Here, the process which the terminal device 100 which concerns on this application performs does not necessarily need to be implement | achieved by the information display program. For example, the detection unit 145 detects the usage status of the terminal device 100 used by the user of the terminal device 100. At this time, data relating to the usage status of the terminal device 100 may be detected by an OS (Operating System) included in the terminal device 100. Specifically, the usage status of the terminal device 100 is detected by an OS that manages input / output via the touch panel. In this case, the detection procedure according to the information display program may realize detection processing by detecting information on the touch panel detected by the OS. That is, the information display program itself does not execute the processing executed by the terminal device 100 as described above, but uses data acquired by the OS (for example, using a sensor or a circuit included in the terminal device 100). The processing of the terminal device 100 described above may be realized by receiving or detecting (acquired data).

  Specifically, the detection procedure related to the information display program is based on the user's moving speed for the web page displayed on the screen of the terminal device 100, and the detection procedure itself related to the information display program controls the sensor or the like. It does not have to be detected. For example, the detection procedure may detect the movement speed by receiving movement speed data acquired by a sensor controlled by the OS. The above processing is not limited to the detection procedure, and is common to each procedure executed by the information display program.

[8-14. Device configuration〕
In the above embodiment, an example in which the content distribution server 30 and the advertisement distribution server 20 are included in the advertisement distribution system 1 has been described. However, the content distribution server 30 and the advertisement distribution server 20 are formed as a single device. May be. In this case, the content distribution server 30 illustrated in FIG. 5 includes, for example, an advertisement content storage unit separately from the content storage unit 32. When the content distribution server 30 receives a web page acquisition request from the terminal device 100, the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content in the advertisement content storage unit.

  In the above embodiment, the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the advertisement content from the advertisement distribution server 20. In this case, the advertisement distribution server 20 receives an advertisement content acquisition request from the content distribution server 30. The advertisement distribution server 20 distributes the advertisement content to the content distribution server 30. In addition, the distribution unit 35 of the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content acquired from the advertisement distribution server 20. In this case, the content distribution server 30 corresponds to the distribution apparatus according to the present application.

[8-15. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 141 and the reception unit 142 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents.

[9. Hardware configuration)
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 12, for example. Hereinafter, the terminal device 100 will be described as an example. FIG. 12 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the terminal device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program (for example, an information display program according to the present application) stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 500 (corresponding to the network N) and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 500. To do.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 140 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in a storage unit included in the terminal device 100. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 500.

  When the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200.

[10. effect〕
As described above, the terminal device 100 according to the embodiment includes the detection unit 145 and the display control unit 143. The detection unit 145 detects the usage status of the terminal device 100 used by the user of the terminal device 100. The display control unit 143 displays the advertisement content C10 determined based on the usage status detected by the detection unit 145 in the advertisement frame R2 that is a predetermined display area included in the web page W10.

  Thus, the terminal device 100 according to the embodiment can display the advertising content C10 in a display mode according to the user's situation by detecting the usage situation of the terminal device 100 by the user. For this reason, since the terminal device 100 can display the advertising content C10 with an appropriate display, the advertising effect of the advertising content C10 can be improved and the branding effect of the advertiser can be improved. Thereby, the terminal device 100 can enhance the satisfaction of the advertiser of the advertising content C10.

  Further, the advertisement content C10 is displayed in a different display mode depending on whether or not it is determined that the user is watching the screen of the terminal device 100 based on the usage status of the terminal device 100. Content that can be specified by advertisers. Then, the display control unit 143 displays the advertising content C10 in a display mode that is determined based on designation by the advertiser of the advertising content C10.

  Thus, the terminal device 100 according to the embodiment displays the advertising content C10 in a manner according to the user's situation in response to the designation of the advertiser. That is, since the terminal device 100 can display the advertising content C10 in a display mode targeted to the operation or situation performed by the user, the advertising effect of the advertising content C10 can be improved.

  Further, the advertising content C10 may include a plurality of display candidate contents that are candidates displayed within the advertising space R2. For example, the advertising content C10 includes display candidate content C11 and display candidate content C12. Then, the display control unit 143 displays any of the plurality of display candidate contents as the advertisement content C10 in the advertisement frame R2.

  As described above, the terminal device 100 according to the embodiment can determine and display the display mode of the advertisement content C10 by sorting out a plurality of display candidate contents submitted by the advertiser. For this reason, the terminal device 100 can display the advertising content C10 in a manner that more accurately expresses the intention of the advertiser according to the user's situation.

  In addition, the detection unit 145 detects a user's movement operation on the web page W <b> 10 displayed on the screen of the terminal device 100. The display control unit 143 displays the advertising content C10 determined based on the user's movement operation on the web page W10 detected by the detection unit 145.

  Thus, the terminal device 100 according to the embodiment determines a moving operation for content such as the web page W10 that the user browses. For this reason, since the terminal device 100 can determine the display mode after appropriately determining the situation of the user when the advertising content C10 is displayed, more appropriate targeting can be performed.

  In addition, when the display control unit 143 determines that the moving speed by the user's moving operation with respect to the web page W10 detected by the detecting unit 145 does not exceed a predetermined threshold, the display control unit 143 displays the advertising content C10 according to the determination result. . For example, when the display control unit 143 determines that the moving speed by the user's moving operation on the web page W10 detected by the detecting unit 145 does not exceed a predetermined threshold, the user watches the screen of the terminal device 100. The advertisement content C10 corresponding to the determination result is displayed.

  Thus, the terminal device 100 according to the embodiment determines the display mode according to the moving speed of the web page W10. For this reason, the terminal device 100 can appropriately determine whether or not the user is in a state of recognizing information included in the web page W10. For this reason, since the terminal device 100 can display according to a user's condition, it can perform appropriate targeting.

  Further, when the display control unit 143 determines that the moving speed by the user's moving operation on the web page W10 detected by the detecting unit 145 exceeds a predetermined threshold, the display control unit 143 determines that the moving speed does not exceed the predetermined threshold. The advertising content C10 with a smaller amount of information is displayed as compared with the advertising content C10 displayed in the case of the display. For example, when the display control unit 143 determines that the moving speed of the user's moving operation with respect to the web page W10 detected by the detecting unit 145 exceeds a predetermined threshold, the user does not watch the screen of the terminal device 100. In comparison with the case where it is determined that the user is gazing at the screen, the advertising content C10 with a small amount of information is displayed. Specifically, when the advertising content C10 is content related to an advertisement including a mark related to a predetermined advertising target, the display control unit 143 sets the mark related to the predetermined advertising target (for example, the advertising content C10 with a small amount of information). , The advertising content C10 is displayed in a display mode in which only the logo mark C111) is displayed.

  As described above, when the moving speed of the web page W10 exceeds the threshold, the terminal device 100 according to the embodiment displays the advertising content C10 in a display mode in which the amount of information transmitted by the advertising content C10 is reduced. To do. Thereby, since the terminal device 100 can perform advertisement display that is easily recognized by the user even in a short display time, it is possible to prevent a reduction in the advertising effect.

  Further, the advertisement content C10 is specified by the advertiser to be displayed in the advertising space R2 when it is determined that the user is gazing at the screen of the terminal device 100 based on the usage status of the terminal device 100. Also good. That is, the advertising content C10 may be processed so as not to be displayed when it is determined that the user is not gazing at the screen of the terminal device 100. When the display control unit 143 determines that the user is not gazing at the screen, the display control unit 143 displays advertisement content provided by an advertiser different from the advertiser specified as described above in the advertisement frame R2. Or, the advertising space R2 is displayed as blank.

  As described above, the terminal device 100 according to the embodiment may accept a designation that the advertising content C10 is not displayed for a user who is not watching the screen in the first place as an example of targeting. Then, the terminal device 100, for a user who is not watching the screen, advertisement content provided by a third party selected by the advertisement distribution server 20, a company advertisement of the advertisement distribution server 20, or a blank (in this case) , The advertising space R2 itself may not be displayed). Thereby, since the terminal device 100 can suppress useless impressions of the advertisement content C10, it is possible to perform an advertisement display with a high degree of satisfaction for the advertiser.

  In addition, the advertisement distribution server 20 according to the embodiment distributes the advertisement content C10 displayed together with the web page W10 on the terminal device 100 and controlled to be displayed by predetermined control information to the terminal device 100. A distribution unit 28 is provided. The control information is determined based on the detection procedure for detecting the usage status of the terminal device 100 used by the user and the usage status detected by the detection procedure in the advertising space R2 included in the web page W10. A display control procedure for displaying the advertisement content C10 is executed.

  Thus, the advertisement distribution server 20 according to the embodiment distributes the advertisement content C10 that can determine the display mode according to the user's situation. In other words, the advertisement distribution server 20 can distribute the advertisement content C10 that can appropriately exhibit the advertisement effect according to the usage situation. Thereby, the advertisement distribution server 20 can enhance the satisfaction of the advertiser of the advertisement content C10.

  The advertisement distribution server 20 according to the embodiment further includes a submission accepting unit 25 that accepts submission of the advertisement content C10 including a plurality of display candidate contents that are candidates displayed in the advertisement frame R2. In addition, the display control procedure causes any one of a plurality of display candidate contents determined based on the usage status to be displayed as the advertisement content C10 in the advertisement space R2.

  As described above, the advertisement distribution server 20 according to the embodiment can determine and display the display mode of the advertisement content C10 by sorting out a plurality of display candidate contents submitted by the advertiser. For this reason, the advertisement distribution server 20 can distribute the advertisement content C10 that displays information in a manner that more accurately expresses the intention of the advertiser according to the user's situation.

  In addition, the submission receiving unit 25 receives the advertisement content C10 and, depending on whether or not it is determined that the user is watching the screen of the terminal device 100 based on the usage status of the terminal device 100, The designation of display candidate content displayed as C10 is accepted. Further, the display control procedure causes any one of a plurality of display candidate contents determined based on the designation received by the submission receiving unit 25 to be displayed as the advertisement content C10.

  Thus, the advertisement distribution server 20 according to the embodiment can distribute the advertisement content C10 displayed in the display mode desired by the advertiser based on the designation of the advertiser. Thereby, the advertisement distribution server 20 can increase the satisfaction degree of the advertiser.

  In addition, the submission receiving unit 25 includes, as display candidate content, first display candidate content including a mark (for example, a logo mark) related to a predetermined advertisement target, and a predetermined advertisement target than the first display candidate content. The submission of the advertising content C10 including at least the second display candidate content with a large amount of information is accepted. Further, the display control procedure is determined when the user is not gazing at the screen of the terminal device 100 based on the usage situation (for example, the moving speed of the web page W10 on the screen, the physical movement in the terminal device 100, etc. The first display candidate content is preferentially displayed over the second display candidate content.

  As described above, the advertisement distribution server 20 according to the embodiment can distribute the advertisement content C10 that performs advertisement display that is easily recognized by the user even in a short display time, and thus prevents a reduction in the advertisement effect. Can do.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Advertiser terminal 20 Advertisement delivery server 21 Communication part 22 Storage part 23 Control part 24 Advertisement database 25 Submission acceptance part 26 Request acceptance part 27 Advertisement selection part 28 Distribution part 30 Content delivery server 31 Communication part 32 Content storage Unit 33 Control unit 34 Reception unit 35 Distribution unit 100 Terminal device 141 Request unit 142 Reception unit 143 Display control unit 144 Display unit 145 Detection unit 146 Determination unit

Claims (21)

  1. Information display device
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    If it is determined that the movement speed by the user's movement operation on the first content detected by the detection procedure exceeds a predetermined threshold within the predetermined display area included in the first content, the movement speed is predetermined. A display control procedure for displaying the second content having the same size in the predetermined display area and a small amount of information as compared with a case where it is determined that the threshold value is not exceeded .
    An information display program for executing
  2. The second content is:
    Depending on whether or not the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider may be displayed in a different display mode. Is the content specified by
    The display control procedure includes:
    Displaying the second content in a display mode determined based on designation by the second content provider;
    The information display program according to claim 1, wherein:
  3. Information display device
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    A display control procedure for displaying, in a predetermined display area included in the first content, the second content determined based on the usage status detected by the detection procedure;
    And execute
    The second content is:
    When it is determined that the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider specifies that the user is displayed in the display area. Content,
    The display control procedure includes:
    Second content provided by a provider different from the designated provider when it is determined that the user is not gazing at the screen of the information display device based on the usage status detected by the detection procedure Is displayed in the predetermined display area, or the display area is displayed in blank.
    An information display program characterized by that.
  4. The second content is:
    Including a plurality of display candidate contents that are candidates displayed in the predetermined display area;
    The display control procedure includes:
    Displaying one of a plurality of display candidate contents as the second content in the predetermined display area;
    The information display program according to any one of claims 1 to 3 .
  5. The display control procedure includes:
    It is determined whether or not a moving speed by a user's moving operation on the first content detected by the detection procedure exceeds a predetermined threshold value, and the second content corresponding to the determination result is displayed.
    The information display program according to any one of claims 1 to 4 , wherein
  6. The display control procedure includes:
    When it is determined that the moving speed due to the user's moving operation on the first content detected by the detection procedure exceeds a predetermined threshold, the information is compared with the case where it is determined that the moving speed does not exceed the predetermined threshold. Displaying the second content with a small amount;
    The information display program according to claim 3 .
  7. The second content is:
    Content related to advertisements that include a mark related to a predetermined advertising target,
    The display control procedure includes:
    As the display mode with a small amount of information, the second content that displays only the mark related to the predetermined advertisement object is displayed.
    The information display program according to any one of claims 1, 2, and 6 .
  8. The second content is:
    When it is determined that the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider specifies that the user is displayed in the display area. Content,
    The display control procedure includes:
    Second content provided by a provider different from the designated provider when it is determined that the user is not gazing at the screen of the information display device based on the usage status detected by the detection procedure Is displayed in the predetermined display area, or the display area is displayed in blank.
    The information display program according to claim 1 , wherein:
  9. An information display device,
    A detection unit that detects a movement operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    When it is determined that the moving speed of the first content detected by the detection unit within the predetermined display area included in the first content is greater than a predetermined threshold, the moving speed is predetermined. A display control unit that displays the second content having the same size in the predetermined display area and a small amount of information, as compared with a case where it is determined that the threshold value is not exceeded .
    An information display device comprising:
  10. An information display method executed by the information display device,
    A detection step of detecting a user's movement operation on the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    When it is determined that the moving speed by the user's moving operation on the first content detected by the detecting step exceeds a predetermined threshold within the predetermined display area included in the first content, the moving speed is predetermined. A display control step of displaying the second content having the same size in the predetermined display area and a small amount of information as compared with the case where it is determined that the threshold value is not exceeded ,
    An information display method characterized by including
  11. A second content displayed together with the first content in the information display device, the second content being displayed and controlled by predetermined control information;
    The control information is
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    If it is determined that the movement speed by the user's movement operation on the first content detected by the detection procedure exceeds a predetermined threshold within the predetermined display area included in the first content, the movement speed is predetermined. A display control procedure for displaying the second content having the same size in the predetermined display area and a small amount of information as compared with a case where it is determined that the threshold value is not exceeded .
    The information display device causes the information display device to execute.
  12. A receiving unit that accepts submission of the second content including a plurality of display candidate contents that are candidates displayed in the predetermined display area;
    Further comprising
    The display control procedure includes:
    In the predetermined display area, any one of a plurality of display candidate contents determined based on the movement operation is displayed as the second content.
    The distribution device according to claim 11 .
  13. The reception unit
    Along with the submission of the second content, the second content is displayed depending on whether or not it is determined that the user is watching the screen of the information display device based on the usage status of the information display device. Accepts display candidate content specifications,
    The display control procedure includes:
    Displaying any one of a plurality of display candidate contents determined based on the designation received by the receiving unit as the second content;
    The distribution apparatus according to claim 12 .
  14. The reception unit
    The display candidate content includes at least a first display candidate content including a mark relating to a predetermined advertisement target, and a second display candidate content having a larger amount of information relating to the predetermined advertisement object than the first display candidate content. Accepting submissions of 2 content,
    The display control procedure includes:
    When it is determined that the user is not gazing at the screen of the information display device based on the usage status, the first display candidate content is displayed with priority over the second display candidate content.
    14. The distribution apparatus according to claim 12 or 13 , wherein the distribution apparatus is a distribution apparatus.
  15. A second content displayed together with the first content in the information display device, the second content being displayed and controlled by predetermined control information;
    The control information is
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    A display control procedure for displaying, in a predetermined display area included in the first content, the second content determined based on the usage status detected by the detection procedure;
    To the information display device,
    The second content is:
    When it is determined that the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider specifies that the user is displayed in the display area. Content,
    The display control procedure includes:
    Second content provided by a provider different from the designated provider when it is determined that the user is not gazing at the screen of the information display device based on the usage status detected by the detection procedure Is displayed in the predetermined display area, or the display area is displayed in blank.
    A distribution apparatus characterized by that.
  16. An information display device,
    A detection unit that detects a movement operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    A display control unit for displaying the second content determined based on the usage status detected by the detection unit in a predetermined display area included in the first content;
    With
    The second content is:
    When it is determined that the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider specifies that the user is displayed in the display area. Content,
    The display control unit
    Second content provided by a provider different from the designated provider when it is determined that the user is not gazing at the screen of the information display device based on the usage status detected by the detection unit Is displayed in the predetermined display area, or the display area is displayed in blank.
    An information display device characterized by that.
  17. An information display method executed by the information display device,
    A detection step of detecting a user's movement operation on the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    A display control step of displaying the second content determined based on the usage status detected by the detection step in a predetermined display area included in the first content;
    Including
    The second content is:
    When it is determined that the user is gazing at the screen of the information display device based on the usage status of the information display device, the second content provider specifies that the user is displayed in the display area. Content,
    The display control step includes
    Second content provided by a provider different from the designated provider when it is determined that the user is not gazing at the screen of the information display device based on the usage status detected in the detection step Is displayed in the predetermined display area, or the display area is displayed in blank.
    An information display method characterized by that.
  18. Information display device
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    If it is determined that the movement speed by the user's movement operation on the first content detected by the detection procedure exceeds a predetermined threshold within the predetermined display area included in the first content, the movement speed is predetermined. A display control procedure for displaying the second content with a smaller amount of information compared to the case where it is determined that the threshold value of
    And execute
    The second content is:
    Content related to advertisements that include a mark related to a predetermined advertising target,
    The display control procedure includes:
    As the display mode with a small amount of information, the second content that displays only the mark related to the predetermined advertisement object is displayed.
    An information display program characterized by that.
  19. An information display device,
    A detection unit that detects a movement operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    When it is determined that the moving speed of the first content detected by the detection unit within the predetermined display area included in the first content is greater than a predetermined threshold, the moving speed is predetermined. A display control unit that displays the second content with a small amount of information compared to a case where it is determined that the threshold value of
    With
    The second content is:
    Content related to advertisements that include a mark related to a predetermined advertising target,
    The display control unit
    As the display mode with a small amount of information, the second content that displays only the mark related to the predetermined advertisement object is displayed.
    An information display device characterized by that.
  20. An information display method executed by the information display device,
    A detection step of detecting a user's movement operation on the first content displayed on the screen of the information display device as a usage status of the information display device used by a user of the information display device;
    When it is determined that the moving speed by the user's moving operation on the first content detected by the detecting step exceeds a predetermined threshold within the predetermined display area included in the first content, the moving speed is predetermined. A display control step for displaying the second content with a small amount of information compared to the case where it is determined that the threshold value is not exceeded,
    Including
    The second content is:
    Content related to advertisements that include a mark related to a predetermined advertising target,
    The display control step includes
    As the display mode with a small amount of information, the second content that displays only the mark related to the predetermined advertisement object is displayed.
    An information display method characterized by that.
  21. A second content displayed together with the first content in the information display device, the second content being displayed and controlled by predetermined control information;
    The control information is
    A detection procedure for detecting a moving operation of the user with respect to the first content displayed on the screen of the information display device as a usage status of the information display device used by the user of the information display device;
    If it is determined that the movement speed by the user's movement operation on the first content detected by the detection procedure exceeds a predetermined threshold within the predetermined display area included in the first content, the movement speed is predetermined. A display control procedure for displaying the second content with a smaller amount of information compared to the case where it is determined that the threshold value of
    To the information display device,
    The second content is:
    Content related to advertisements that include a mark related to a predetermined advertising target,
    The display control procedure includes:
    As the display mode with a small amount of information, the second content that displays only the mark related to the predetermined advertisement object is displayed.
    A distribution apparatus characterized by that.
JP2015241308A 2015-12-10 2015-12-10 Information display program, information display device, information display method, and distribution device Active JP6158903B2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2015241308A JP6158903B2 (en) 2015-12-10 2015-12-10 Information display program, information display device, information display method, and distribution device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2015241308A JP6158903B2 (en) 2015-12-10 2015-12-10 Information display program, information display device, information display method, and distribution device

Publications (2)

Publication Number Publication Date
JP2017107435A JP2017107435A (en) 2017-06-15
JP6158903B2 true JP6158903B2 (en) 2017-07-05

Family

ID=59059857

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2015241308A Active JP6158903B2 (en) 2015-12-10 2015-12-10 Information display program, information display device, information display method, and distribution device

Country Status (1)

Country Link
JP (1) JP6158903B2 (en)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009216993A (en) * 2008-03-11 2009-09-24 Nikon Corp Image processor, camera and image processing program
US8154615B2 (en) * 2009-06-30 2012-04-10 Eastman Kodak Company Method and apparatus for image display control according to viewer factors and responses
JP5648302B2 (en) * 2010-03-19 2015-01-07 富士通株式会社 Advertisement display system, advertisement display method, and advertisement display program
JP5798156B2 (en) * 2013-07-16 2015-10-21 ソフトバンク株式会社 advertisement providing apparatus and program
JP6109798B2 (en) * 2014-09-19 2017-04-05 ヤフー株式会社 Advertisement display control device, terminal device, advertisement display method, and advertisement display program

Also Published As

Publication number Publication date
JP2017107435A (en) 2017-06-15

Similar Documents

Publication Publication Date Title
US9607055B2 (en) System and method for dynamically retrieving data specific to a region of a layer
US20180211295A1 (en) Application Purchasing
US10228819B2 (en) Method, system, and apparatus for executing an action related to user selection
US9766861B2 (en) State-specific external functionality for software developers
US10416851B2 (en) Electronic publishing mechanisms
AU2011329628B2 (en) Multi-mode web browsing
US20140380229A1 (en) System, method and user interface for designing customizable products from a mobile device
US9760541B2 (en) Systems and methods for delivery techniques of contextualized services on mobile devices
US8949322B2 (en) Systems, computer program products, and methods for generating custom web pages for mobile device
US20170147156A1 (en) Selectively replacing displayed content items based on user interaction
JP6433111B2 (en) Advertisement providing system and method for providing mobile display advertisement
KR20180087456A (en) Identifying matching applications based on browsing activity
US9069443B2 (en) Method for dynamically displaying a personalized home screen on a user device
US20170359446A1 (en) Computer Application Promotion
KR101942520B1 (en) Social overlays on ads
CN104981800A (en) Delivery and display of page previews during page retrieval events
US20160117388A1 (en) Searching and Accessing Application Functionality
US10114534B2 (en) System and method for dynamically displaying personalized home screens respective of user queries
US9626158B1 (en) Dynamic availability-based integration of external functionality
KR20130014581A (en) Selecting content based on interest tags that are included in an interest cloud
US20200074499A1 (en) Automated creative extension selection for content performance optimization
US10115132B2 (en) Distribution apparatus, a terminal apparatus, and a distribution method for controlling transparency of multiple contents displayed on a display in response to an input operation
US9990657B2 (en) Information display device, distribution device, information display method, and non-transitory computer readable storage medium
US20170315788A1 (en) Dynamic Entity Inference for Developer Integration of Entity-Based External Functionality
CN103020110A (en) Creating and maintaining images of browsed documents

Legal Events

Date Code Title Description
A521 Written amendment

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20170414

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20170509

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20170608

R150 Certificate of patent or registration of utility model

Ref document number: 6158903

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

S533 Written request for registration of change of name

Free format text: JAPANESE INTERMEDIATE CODE: R313533

R350 Written notification of registration of transfer

Free format text: JAPANESE INTERMEDIATE CODE: R350

S111 Request for change of ownership or part of ownership

Free format text: JAPANESE INTERMEDIATE CODE: R313111

R350 Written notification of registration of transfer

Free format text: JAPANESE INTERMEDIATE CODE: R350

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250