JP7003017B2 - Information display program, information display device, information display method and distribution device - Google Patents

Description

The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

Conventionally, there is known a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet type PC (Personal Computer) or a desktop type PC. As an example of such a technique, there is known a technique of displaying a predetermined content on a screen and changing the display mode of the content according to an operation from a user to generate interest in the content.

Japanese Patent No. 6104437

However, with the conventional technology, there is room for further improvement in enhancing the appealing effect of the information contained in the content.

The present application has been made in view of the above, and an object of the present application is to provide an information display program, an information display device, an information display method, and a distribution device capable of enhancing the appealing effect of information contained in the content.

The information display program according to the present application has a display procedure for arranging and displaying the second content in a predetermined display area of the first content when the screen is in the first orientation on the computer, and the screen is rotated. In the case of the second orientation, the display control procedure for newly displaying the third content related to the second content is executed.

According to one aspect of the embodiment, there is an effect that the appealing effect of the information contained in the content can be enhanced.

FIG. 1 is a diagram showing an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram showing a configuration example of a distribution system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, embodiments for implementing the information display program, information display device, information display method, and distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. Note that this embodiment does not limit the information display program, information display device, information display method, and distribution device according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

[Embodiment]
First, an example of display processing executed by the terminal device 100, which is an example of the information display device, will be described with reference to FIG. In the following description, as display processing executed by the terminal device 100, distribution of web content C10 (an example of the first content), content C20 (an example of the third content), and content C30 (an example of the second content). When the above is accepted, an example of the web content C10 and the process of displaying the respective contents C20 and C30 will be described.

FIG. 1 is a diagram showing an example of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 1, the process of displaying the web content C10 and the respective contents C20 and C30 in the display process by the terminal device 100 is described separately for the first state to the third state.

In the following description, it is a reference position when displaying the web contents C10, the contents C20, and C30 on the screen, and is arranged at the uppermost position on the screen when displaying the web contents C10, the contents C20, and C30. The edge (edge of the screen) is described as the upper end of the web content C10, the content C20, and C30. Further, among the edges generated when displaying the web contents C10, the contents C20, and C30 on the screen, the end arranged at the lowermost side on the screen (the edge of the screen) is the lower end of the web contents C10, the contents C20, and C30. It is described as.

Further, in the following description, the direction in which the upper ends of the web contents C10, the contents C20, and C30 are displayed on the screen of the terminal device 100 is described as the screen upward direction, and the web contents C10, the contents C20, and C30 are described on the screen. The direction in which the lower end of the screen is displayed is described as the bottom direction of the screen. Further, the direction in which the left end (edge of the screen) of the web content C10, the content C20, and C30 is displayed on the screen of the terminal device 100 is described as the screen left direction, and the web content C10 and the content are displayed on the screen. The direction in which the right edges (edges of the screen) of C20 and C30 are displayed is described as the screen right direction.

First, the first display process will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and the user can tap, slide, scroll, etc. with a finger, a stylus, or the like, and the web content C10 or the content C20. , Accepts various operations on C30. In the following description, the operation performed on the area where the web content C10 is displayed on the screen may be described as the operation for the web content C10.

Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose length in the vertical direction is longer than the length in the horizontal direction. Further, in the following description, the terminal device 100 may be used in a first orientation state in which the screen is vertically long, or may be used in a second orientation state in which the screen is horizontally long.

Web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a so-called portal site web page described in.

For example, the web content C10 is content in which news, weather forecasts, indexes and contents of received mail, photo viewers, and various other contents are arranged in independent tiles, and operations can be performed for each of the tiled contents. It is content that can be updated. In addition, tiles in which content related to advertisements are arranged are inserted into the web content C10 at any time. The size, placement position, and number of tiles to be arranged in each tile arranged in the web content C10 may be automatically changed for each tile, or may be changed according to the operation of the user. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

Further, it is assumed that the web content C10 is a web page optimized for a smart device, and the display size in the horizontal direction is the same as the display size in the horizontal direction of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (see, for example, FIG. 6) of the terminal device 100 (hereinafter referred to as “vertical”). It is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user of the terminal device 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

Further, the web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

The content C20 is content different from the web content C10, and is, for example, an image including a photograph or text indicating a predetermined store or transaction target. The content C20 may be a moving image in any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). Further, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is content related to an advertisement for conveying information about a predetermined product, service, brand, company, other content, or the like to a user.

Here, the advertising content is not limited to commercial or non-profit advertising, but also volunteer recruitment, public service announcements, public service announcements, part of information related to web content C10, and other arbitrary content. That is, the advertising content is not only the content including so-called advertisement-related information, but also the information contained in the advertisement content or the content related to the advertisement content (for example, landing page) that interests the user. Images, moving images, characters, figures, symbols, hyperlinks, and any other content can be applied as long as they widely inform the information. That is, any content can be applied as advertising content as long as the content is more interesting to the user than the web content C10.

For example, the content C20 is an image of the inside of a restaurant to be advertised or a food or drink provided by the restaurant to be advertised. Here, in the example shown in FIG. 1, the content C20 is content whose display size is optimized so that the screen of the terminal device 100 is used in a horizontally long state. Specifically, in the content C20, the horizontal display size is the same as the size of the screen longitudinal direction (horizontal side when used horizontally) of the terminal device 100, and the vertical display size is the terminal. It is the same image as the size of the device 100 in the lateral direction of the screen. That is, the display size of the content C20 is a display size that is displayed in full screen when the screen is used horizontally. The display size of the content C20 is not limited to this, and any display size can be adopted as long as the entire content C20 can be displayed when used in landscape orientation.

The content C30 is content different from the web content C10 and the content C20, and is, for example, text data of the content related to the content C20. Specifically, the content C30 is a content whose type of advertisement is different from that of the content C20. For example, the content C30 is a content including only a character string such as "from a party plan of 20 people", and the content C20 is an image content related to the character string. The content C30 may be, for example, a plurality of text data indicating products such as courses provided in a restaurant advertised by the content C20.

Here, the content C30 is content that is set to be displayed in a display size different from that of the content C20 when displayed on the screen. For example, it is assumed that the size of the text of the content C30 is set so that it fits in the area where the display size is smaller than that of the content C20 when displayed on the screen.

Here, any content can be applied to the content C30. For example, the content C30 is an advertising content. More specifically, the content C30 is content for transmitting information about the same advertising target as the advertising target indicated by the content C20 to the user. It should be noted that the advertising targets indicated by the content C20 and the content C30 do not have to be exactly the same. For example, the content C20 may be an image including a logo or the like of a certain company, and the content C30 may be a text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content C30 may be an image of a product sold by the company.

That is, the contents C20 and C30 do not have to be the contents indicating exactly the same advertisement target as long as the information to be advertised is related. Further, the contents C20 and C30 may be contents in which the types of advertisements are different from each other. For example, in the contents C20 and C30, one of them may be a moving image and the other may be an image. That is, as the contents C20 and C30, any content can be adopted as long as the display size of the contents C30 is at least smaller than the display size of the contents C20 (for example, the area when the contents are displayed is narrow).

For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the contents C20 and C30, and distributes an acquisition command for operating the terminal device 100 to be displayed together with the web content C10 together with the web content C10 (step S1). ). It should be noted that such an acquisition command is realized by, for example, Javascript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the contents C20 and C30 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the contents C20 and C30 to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C30 (content C20 after the screen rotation) together with the web content C10 on the screen.

[Overview of display processing]
Here, the terminal device 100 executes the following display processing in order to improve the appealing effect of the information possessed by the contents C20 and C30. First, the terminal device 100 arranges and displays the content C30 in a predetermined display area of the web content C10 when the screen is vertically long. Then, the terminal device 100 newly displays the content C20 related to the content C30 when the screen is rotated and becomes horizontally long. For example, the terminal device 100 displays the content C20 in full screen when the screen becomes horizontally long.

[Specific example of display processing]
[First state]
Hereinafter, an example of the display process executed by the terminal device 100 will be described with reference to FIG. For example, when the terminal device 100 receives the distribution of the web contents C10, the contents C20, and the C30, the terminal device 100 arranges the contents C30 in a predetermined display area of the web contents C10. Then, as shown in the first state, the terminal device 100 displays the web content C10 with the content C30 arranged in the display area when the screen is vertically long. Further, the terminal device 100 displays an image C31 instructing the tilting operation of the terminal device 100 in the display area of the content C30. In the first state shown in FIG. 1, the case where the content C30 is displayed in advance on the initial screen is shown. For example, the content C30 is arranged outside the screen (upper side or lower side) of the initial screen, and a scroll operation is performed. It may be displayed by scrolling with. Further, the terminal device 100 displays the image C31 instructing the tilt operation, but the present invention is not limited to this, and for example, when the content C30 moves to a predetermined position (for example, near the center of the screen), a pop-up display or the like is displayed. A notification instructing the tilt operation may be given.

[Second state]
Here, it is assumed that the screen is rotated from vertically long to horizontally long by the tilting operation of the terminal device 100 by the user. As shown in the second state, the terminal device 100 newly displays the content C20 related to the content C30 when the screen is rotated and becomes horizontally long.

For example, the terminal device 100 displays the content C20 in a horizontally long orientation. Further, the terminal device 100 displays the content C20 in a display size larger than that of the content C30. For example, the terminal device 100 displays the content C20 in full screen. Specifically, the terminal device 100 displays the content C30 on a part of the screen in the case of portrait orientation, and displays the content C20 in full screen in the case of landscape orientation. More specifically, when the terminal device 100 is horizontally long, the content C20 is arranged in front of the web content C10 and the content C30 and displayed in full screen.

The terminal device 100 is not limited to the case where the content C20 is arranged on the front surface of the web content C10 and the content C30. For example, when the content C20 is horizontally long, the display size of the display area of the content C30 is the same size as the screen. The enlarged content C20 may be displayed in the display area instead of the content C30 (or superimposed on the content C30).

Further, the terminal device 100 is arranged so that the web content C10 and the content C30 can be displayed by scrolling by connecting the web content C10 and the content C30 above the upper end or below the lower end of the content C20 displayed in full screen. You may. Alternatively, the terminal device 100 may display the web content C10 and the content C30 whose display size has been reduced in a part of the area of the content C20 displayed in full screen. In such a case, the user can touch-operate the web contents C10 and the contents C30 whose display size has been reduced to return to the screen in the first state.

Alternatively, the terminal device 100 may hide the web content C10 (including the content C30 displayed in the display area) and display only the content C30 when the screen becomes horizontally long.

Further, as shown in the second state, the terminal device 100 may arrange a button (hereinafter, close button) for terminating the content C20 on the content C20 displayed in full screen when the screen becomes horizontally long. .. For example, the terminal device 100 returns to the first state when the close button is pressed by the user, that is, displays the web contents C10 and the contents C30 in a vertically long orientation. Alternatively, the terminal device 100 may display the web content C10 and the content C30 optimized in the landscape orientation when the close button is pressed and the screen remains landscape. When displaying in the horizontally long orientation, the terminal device 100 may display the content C20 in the display area of the web content C10 instead of the content C30.

Further, in the terminal device 100, when the content C30 in the first state is out of the screen (the content C30 is not displayed) or when only a part of the content C30 is displayed, the screen is rotated. Even if it becomes horizontally long, the content C20 may not be newly displayed. As a result, for example, it is possible to prevent the new content C20 from being displayed even though the user is not interested in the content C30, so that the user's annoyance can be reduced.

[Third state]
Here, it is assumed that the screen is rotated from the horizontally long to the vertically long by the tilting operation of the terminal device 100 by the user. As shown in the third state, the terminal device 100 displays the web contents C10 and the contents C30 when the horizontally long screen is rotated to become vertically long. In such a case, the terminal device 100 displays the content C30 different from the content C30 displayed in the first state in the third state. The content C30 displayed in the third state may be the content C30 related to the content C30 displayed in the first state, and for example, the content C30 of a different advertiser may be displayed. Alternatively, the terminal device 100 may optimize the display size of the content C20 to be vertically long and display it in full screen when the horizontally long screen is rotated to become vertically long.

As described above, the terminal device 100 can enhance the appealing effect of the information possessed by the contents C20 and C30 by newly displaying the contents C20 related to the contents C30 when the screen is rotated and the orientation is changed. can. Further, since the terminal device 100 can target only the users who are interested in the content C30 by using the rotation of the screen as a trigger for the display timing of the content C20, the information possessed by the newly displayed content C20 can be obtained. It can be transmitted effectively.

In the above-mentioned example, the terminal device 100 shows a case where the initial screen shown in the first state is vertically long, but for example, there may be a situation where the initial screen shown in the first state is already horizontally long. In such a case, the terminal device 100 displays the horizontally long optimized web contents C10 and contents C30 on the horizontally long initial screen corresponding to the first state. Then, the terminal device 100 may newly display the content C20 when the screen is horizontally long and there is a touch operation on the content C30. That is, even if the initial screen is already horizontally long, the terminal device 100 first displays the web content C10 and the content C30, and when the user performs a predetermined operation on the content C30, the content C20 is displayed. Display a new one. As a result, it is possible to prevent the user who tried to browse the web content C10 from unintentionally displaying the content C20, and thus it is possible to reduce the annoyance of the user.

Further, in the above-mentioned example, the terminal device 100 newly displays the content C20 when the screen is rotated and changed from portrait to landscape. However, for example, when the screen is rotated and changed from landscape to portrait. , Content C20 may be newly displayed. The first orientation is horizontally long, and the second orientation is vertically long.

Further, the terminal device 100 may transition the content C20 and the content C30 to different landing pages when selected by the user. That is, the terminal device 100 can transition to the content C30 capable of transitioning to the predetermined content (first landing page) and the content different from the predetermined content (second landing page) when selected by the user. Content C20 is displayed.

The various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-mentioned display processing by Javascript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web contents C10, the contents C20, and C30.

Here, the terminal device 100 may execute the above-mentioned display process according to any operation as long as it is an operation performed by the user. For example, the terminal device 100 executes display processing according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device. You may.

For example, the terminal device 100 identifies the state of the terminal device 100 and the state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user uses the terminal device. It is estimated that the predetermined action was performed for 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

For example, the terminal device 100 superimposes and displays a character string indicating a predetermined condition on the web content C10 and the content C20, and when the state of the terminal device 100 and the state around the terminal device 100 satisfy the predetermined condition, the above description is performed. The display process may be started. That is, if it can be estimated from the content of the operation that the user is interested in the web content C10, the terminal device 100 may start the change process according to an arbitrary operation.

Although the description is omitted above, the terminal device 100 can realize the above-mentioned display processing by an arbitrary method. For example, the terminal device 100 may realize the above-mentioned display process by downloading an application for causing the terminal device 100 to execute the above-mentioned display process in advance and starting the application at an arbitrary timing.

Further, the terminal device 100 receives the distribution of the control information that causes a general-purpose program such as a web browser to execute the above-mentioned display process at the same time as the distribution of the web contents C10, the contents C20, and C30. Then, the terminal device 100 may perform the above-mentioned display process according to the control information.

Further, the terminal device 100 may acquire the application that realizes the above-mentioned display processing or the application itself that realizes the above-mentioned display processing as control information according to the above-mentioned control information. For example, the terminal device 100 downloads an application that realizes the above-mentioned display process according to the operation of the user, and installs the application in its own device. When such an application is started, it acquires the web contents C10 and the contents C20 and C30 according to the operation from the user, and controls the terminal device 100 so as to realize the above-mentioned display processing. Here, in order to realize the above-mentioned display processing, the application may accept the distribution of the control information, or may include it in the application program in advance.

[Distribution system]
Hereinafter, the terminal device 100 and the like that realize the above-mentioned display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of a distribution system according to an embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to each other via a network N so as to be communicable by wire or wirelessly. Even if the distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. good.

The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and when the web content C10 includes an acquisition command requesting the acquisition of the content C20 and C30, the content C20 and C30. Is obtained from the advertisement distribution server 20. Further, when the terminal device 100 receives the distribution of the control information that realizes the above-mentioned display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement to the advertisement distribution server 20 as advertisement contents such as contents C20 and C30 according to the operation by the advertiser. For example, the advertiser terminal 10 uploads the contents C20 and C30 to the advertisement distribution server 20 as the advertisement contents.

Further, the advertiser terminal 10 has, as the contents C20 and C30, an image of the advertisement target, a 3D model of a plurality of components constituting the advertisement target, and a character string displayed when any of the 3D models is displayed. The character string displayed when all the 3D models are displayed, the URL (Uniform Resource Locator) for acquiring the landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the contents C20 and C30 via the advertiser terminal 10.

In addition, the advertiser may request the agency to upload the advertisement content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation "advertiser" is a concept that includes not only the advertiser but also the agency, and the notation "advertiser terminal" refers to the agency device used not only by the advertiser terminal 10 but also by the agency. It shall be a concept that includes.

The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a distribution request for advertisement content from the terminal device 100, the advertisement distribution server 20 matches the user and the advertisement content from the location of the terminal device 100, the attributes of the user, and the like, and the matching result distribution target. The advertisement content is delivered to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the above-mentioned display process to the terminal device 100 together with the contents C20 and C30 which are advertisement contents. This control information is described by, for example, a script language such as Javascript (registered trademark) or CSS.

The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 may be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, or the like. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes a web page such as a portal site on which various information is arranged.

Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command instructing the advertisement content to be acquired from the advertisement distribution server 20. For example, in the HTML file or the like forming the web content C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging it in the display area, and displaying it are described as acquisition commands. In this case, the terminal device 100 acquires the contents C20 and C30 as the advertisement contents from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 are HTML files and images that actually form a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed as one of tiles, for example. In this way, when the display area is delivered as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is delivered to the terminal device 100 together with the delivery of the display area portion. ..

[Advertising distribution server configuration]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 has a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores the advertisement database 24, which is a database in which various information related to the advertisement contents submitted from the advertiser terminal 10 is stored.

Here, FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement contents, number of impressions, number of guaranteed impressions, and consideration. The advertisement database 24 may further store information for matching the content with the user and information such as CTR (Click Through Rate).

The "advertiser ID" indicates identification information for identifying the advertiser or the advertiser terminal 10. The "advertisement content" indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20 and C30. Although FIG. 4 shows an example in which conceptual information such as "C20, C30" is stored in "advertising content", in reality, there are individual objects that try to convey common information to users. The URL to be used, or the file path name indicating the storage location of these is stored.

In addition to the contents C20 and C30, display instructions for instructing the execution of the above-mentioned display process are registered in the advertisement database 24 as advertisement contents. In such a display instruction, for example, on the initial screen, what position the content C20 is arranged and displayed, what kind of operation is used as a trigger for display processing, and in what mode the content C20 and C30 are displayed. Information indicating the mode of display processing, such as whether or not to change, is included for each advertising target composed of objects. In addition, it is assumed that the above-mentioned display instruction is arbitrarily set by the advertiser, for example, when the advertiser registers the advertisement content.

"Impression number" indicates the number of times the advertising content is displayed. More specifically, the "number of impressions" indicates the number of times the contents C20 and C30 are displayed. In addition, the “guaranteed impression number” indicates the number of impressions of the advertising content guaranteed for the consideration. In addition, the "compensation" indicates the reward paid by the advertiser when the advertising content is displayed by the "guaranteed number of impressions". That is, the advertisement distribution server 20 is a server that distributes content related to advertisements in an impression-guaranteed type.

That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the contents C20 and C30 as advertising contents. Further, in FIG. 4, the number of impressions of the contents C20 and C30 is "10000", the number of guaranteed impressions is "20,000", and the charge amount when the contents C20 and C30 are displayed by the number of guaranteed impressions is "aaa". An example is shown.

In addition, when the content related to the advertisement is delivered in the click charge format in which the charge is made each time the advertisement content is selected, the number of times the content is selected and the charge amount when the content is selected are stored in the advertisement database 24. Etc. are registered. Further, when the advertisement content is selected in the bid format and the selected advertisement content is distributed when the distribution request is received, the advertisement fee set by the advertiser as a reward per impression in the advertisement database 24. The bid price, CTR, etc. are registered.

Returning to FIG. 3, the explanation will be continued. The control unit 23 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in the storage device inside the advertisement distribution server 20 using the RAM as a work area. Will be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 23 has a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and has functions and operations of information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit of the control unit 23 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

The submission receiving unit 25 receives from the advertiser terminal 10 the submission and display instructions of the contents C20 and C30, which are the advertisement contents, as well as the designation of the consideration. In such a case, the submission receiving unit 25 registers the contents C20, C30, the display instruction, the advertiser ID, and the received consideration value in the advertisement database 24 in association with each other.

The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 accepts an HTTP request as a request for acquiring advertising content.

The advertisement selection unit 27 selects the advertisement content of the distribution candidate from the advertisement database 24 when the request for acquisition of the advertisement content is received by the request reception unit 26. For example, the advertisement selection unit 27 matches the advertisement content to be delivered from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attributes of the user.

In such matching, the advertising content is selected so that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects the advertisement content having the largest difference between the number of guaranteed impressions and the number of impressions. The advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price or CTR.

Further, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified on the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts the display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

[Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 has a communication unit 31, a content storage unit 32, and a control unit 33.

The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

The content storage unit 32 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page which is an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

The control unit 33 is realized by, for example, using a CPU, an MPU, or the like to execute various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using RAM as a work area. .. Further, the control unit 33 is realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 33 has a reception unit 34 and a distribution unit 35, and realizes or executes a function or operation of information processing described below. The internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 33 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 accepts an HTTP request as a request for acquiring a web page.

The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the request for acquiring the web page. Specifically, the distribution unit 35 acquires the web page to be acquired from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when the terminal device 100 receives the web content C10, it transmits a distribution request for the advertisement content to the advertisement distribution server 20 and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process for changing the advertisement content according to the operation of the user.

[Terminal device configuration]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axial directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The control unit 150 is realized by, for example, using a CPU, an MPU, or the like to execute various programs (corresponding to an example of an information display program) stored in the storage device inside the terminal device 100 using the RAM as a work area. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request for acquiring the web content C10 indicated by the received URL to the content distribution server 30. Further, when the web content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-mentioned display processing. For example, in the display processing unit 153, as shown in FIG. 6, the control unit 150 displays the acquisition unit 154 by executing the acquisition command distributed together with the web content C10 and the control information distributed together with the advertisement content. It operates as a unit 155 and a display control unit 156, and executes a display process. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, using a CPU, an MPU, or the like to execute control information using the RAM as a work area.

The acquisition unit 154 acquires web contents C10, contents C20, and C30 (hereinafter, may be collectively referred to as "each web content C10 to C30"). For example, when the acquisition unit 154 acquires the web content C10, the acquisition unit 154 acquires the contents C20 and C30 from the advertisement distribution server 20 in accordance with the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires the content C30 including the text and the display size smaller than the content C20 together with the content C20 including the image. The acquisition timing of the content C20 by the acquisition unit 154 may be the same as that of the content C30, or may be the timing when the screen is rotated and becomes horizontally long.

When the screen is vertically long, the display unit 155 arranges and displays the content C30 in a predetermined display area of the web content C10. For example, on the initial screen, the display unit 155 arranges and displays the web content C10 at the upper end of the screen, and arranges and displays the content C20 in a predetermined display area of the web content C10. The display area in which the content C20 is arranged may be inside the screen or outside the screen on the initial screen. That is, the display unit 155 may display the content C20 on the initial screen, or may arrange it outside the screen so as not to display it.

Then, the display unit 155 newly displays the content C20 and the content C20 related to the content C30 when the screen is rotated and becomes horizontally long according to the control by the display control unit 156. For example, the display unit 155 displays the web contents C10, the contents C20, and the C30 in the display mode shown in FIG.

The display control unit 156 controls the display unit 155 to execute the above-mentioned display process. For example, the display control unit 156 newly displays the content C20 related to the content C30 when the screen is rotated to change from portrait to landscape. The rotation of the screen can be detected by, for example, the physical sensor 140 included in the terminal device 100, the image analysis of the built-in camera, or the like.

First, the display control unit 156 displays the image C31 instructing the tilt operation in the display area of the content C30. The display control unit 156 displays the image C31 instructing the tilt operation, but the present invention is not limited to this, and for example, when the content C30 moves to a predetermined position (for example, near the center of the screen), a pop-up display is displayed. You may give a notification instructing the tilting operation by such means.

Then, the display control unit 156 newly displays the content C20 related to the content C30 when the screen is rotated and the screen is changed from the vertically long to the horizontally long. For example, the display control unit 156 newly displays the content C20 whose advertisement type or content type is different from that of the content C30.

Further, the display control unit 156 displays the content C20 in the horizontally long orientation when the screen is horizontally long. Further, the display control unit 156 displays the content C20 with a display size larger than that of the content C30. For example, the display control unit 156 displays the content C20 in full screen. Specifically, the display control unit 156 displays the content C30 on a part of the screen in the case of portrait orientation, and displays the content C20 in full screen in the case of landscape orientation. More specifically, the display control unit 156 arranges the content C20 in front of the web content C10 and the content C30 and displays the content C20 in full screen when the display control unit 156 becomes horizontally long.

The display control unit 156 is not limited to the case where the content C20 is arranged so as to overlap the front of the web content C10 and the content C30. For example, when the content C20 is horizontally long, the display size of the display area of the content C30 is the same as the screen. The content C20 may be enlarged to the size and displayed in the enlarged display area instead of the content C30 (or superimposed on the content C30).

Further, the display control unit 156 connects the web contents C10 and the contents C30 to the upper side of the upper end or the lower side of the lower end of the content C20 displayed in full screen so that the contents can be displayed by scrolling. It may be arranged. Alternatively, the display control unit 156 may display the web content C10 and the content C30 whose display size has been reduced in a part of the area of the content C20 displayed in full screen. In such a case, the user can touch-operate the web contents C10 and the contents C30 whose display size has been reduced to return to the screen in the first state.

Alternatively, the display control unit 156 may hide the web content C10 (including the content C30 displayed in the display area) and display only the content C30 when the screen becomes horizontally long.

Further, the display control unit 156 may arrange a button for terminating the content C20 (hereinafter referred to as a close button) on the content C20 displayed on the full screen when the screen becomes horizontally long. For example, the display control unit 156 returns to the initial screen when the close button is pressed by the user, that is, displays the web contents C10 and the contents C30 in a vertically long orientation. Alternatively, the display control unit 156 may display the web content C10 and the content C30 optimized in the landscape orientation when the close button is pressed and the screen remains landscape. When displaying in the horizontally long orientation, the display control unit 156 may display the content C20 in the display area of the web content C10 instead of the content C30.

Further, in the display control unit 156, when the content C30 on the initial screen is out of the screen or when only a part of the content C30 is displayed, the content C20 is horizontally elongated even if the screen is rotated. May be prohibited from being newly displayed.

Further, the display control unit 156 displays the web contents C10 and the contents C30 when the horizontally long screen is rotated to become vertically long. In such a case, the display control unit 156 displays the content C30 different from the content C30 displayed on the initial screen. The content C30 displayed when the horizontally long screen is rotated to become vertically long is the content C30 related to the previously displayed content C30 (content C30 before the content C20 is displayed). Also, for example, the content C30 of a different advertiser may be displayed. Alternatively, the display control unit 156 may optimize the display size of the content C20 to be vertically long and display the content C20 in full screen when the horizontally long screen is rotated to become vertically long.

When the initial screen is horizontally long, the display control unit 156 displays the horizontally long optimized web contents C10 and contents C30 on the horizontally long initial screen. Then, the display control unit 156 may newly display the content C20 when the screen is horizontally long and there is a touch operation on the content C30.

Further, the display control unit 156 may transition the content C20 and the content C30 to different landing pages when selected by the user. That is, the display control unit 156 transitions to the content C30 capable of transitioning to the predetermined content (first landing page) and the content different from the predetermined content (second landing page) when selected by the user. Display possible content C20.

[Information processing flowchart]
Next, with reference to FIG. 7, a procedure of display processing executed by the terminal device 100 that has executed the control information will be described. FIG. 7 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment.

In the example shown in FIG. 7, the content C20 is described as the horizontally long advertisement content, and the content C30 is described as the vertically long advertisement content. For example, the terminal device 100 requests the content distribution server 30 to distribute the web content C10 according to the operation of the user, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web content C10 screen (step S102). Then, when the distributed web content C10 includes an acquisition command, the terminal device 100 transmits a request (delivery request) for the advertisement content to the advertisement distribution server 20 (step S103).

Here, the terminal device 100 determines whether or not the advertisement content has been received (step S104). Then, when the terminal device 100 determines that the advertisement content has not been received (step S104: No), the terminal device 100 executes step S104 again.

Further, when the terminal device 100 receives the advertisement content (step S104: Yes), the terminal device 100 arranges and displays the vertically long advertisement content in the predetermined display area of the web content C10 (step S105). That is, the terminal device 100 displays the web content C10 and the content C20 on the initial screen.

Subsequently, the terminal device 100 determines whether or not the screen has rotated from the portrait orientation to the landscape orientation (step S106), and if it has rotated (step S106: Yes), the terminal device 100 is for landscape orientation related to the advertisement content for portrait orientation. The advertisement content of is displayed in full screen in a horizontally long orientation (step S107).

Subsequently, the terminal device 100 determines whether or not the screen is rotated from the horizontally long direction to the vertically long direction (step S108), and if it is rotated (step S108: Yes), it is different from the advertisement content displayed in step S105. The vertically long advertisement content is displayed in the vertically long orientation (step S109).

Subsequently, the terminal device 100 determines whether or not a page transition operation for changing the displayed web content C10 has been performed (step S110), and if so (step S110: Yes), transitions the page to be displayed. (Step S111), and the process is terminated. Further, when the page transition operation is not performed (step S110: No), the terminal device 100 executes step S106.

Further, in step S106, the terminal device 100 executes step S110 when the screen is not rotated from portrait to landscape (step S106: No). Further, in step S108, when the screen is not rotated from horizontally long to vertically long (step S108: No), the terminal device 100 executes step S108 again.

In the above, an example of the display process by the terminal device 100 has been described while using the display mode illustrated in FIG. However, the embodiments are not limited to this. Hereinafter, a modified example of the display process executed by the terminal device 100 will be described. The display process described below is realized by, for example, the process exhibited by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited thereto.

For example, the terminal device 100 may display other contents instead of the web contents C10. Further, the contents C20 and C30 are not limited to the contents related to the advertisement. For example, the terminal device 100 may display arbitrary contents C10 to C30 including character strings, patterns, images, moving images, etc. other than advertisements by the above-mentioned display processing. Further, the terminal device 100 may display contents C10 to C30 including games and the like, or may display contents C10 to C30 including so-called playable advertisements. Further, the terminal device 100 may display the contents C10 to C30 including the voice. The character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C30 are not limited to those related to advertisements.

Further, when displaying the content C10 which is the game content instead of the content C10, the terminal device 100 may display auxiliary contents such as a game menu and a tutorial as the contents C20 and C30. Further, the terminal device 100 may execute the above-mentioned display process when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

Further, the terminal device 100 may display the contents C20 and C30 together with the contents of the SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other contents, and execute the above-mentioned display process. .. In addition to the web content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music reproduction screen, and a moving image reproduction screen.

Further, the contents C20 and C30 may be delivered by the same server as the server that delivered the web contents C10, or may be delivered from different servers. That is, any mode can be adopted as the mode of the process of distributing the web contents C10, the contents C20, and C30 when the above-mentioned display process is executed.

The terminal device 100 described above executes the display process described above using the control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, the embodiments are not limited to this. For example, the terminal device 100 receives the above-mentioned control information from the content distribution server 30 together with the web content C10, and receives the control instruction from the advertisement distribution server 20 together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

Further, the terminal device 100 may realize the above-mentioned processing by downloading in advance an application for causing the terminal device 100 to execute the above-mentioned display processing or the like and executing such an application.

Further, in the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30, but the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be good. In this case, the advertisement distribution server 20 shown in FIG. 3 has, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 shown in FIG. Then, when the advertisement distribution server 20 receives the acquisition request of the web page from the terminal device 100, the advertisement distribution server 20 distributes the web page not including the acquisition command to the terminal device 100 together with the advertisement content.

Further, in the above embodiment, the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100, but the content distribution server 30 may acquire the contents C20 and C30 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives the acquisition request of the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the contents C20 and C30 acquired from the advertisement distribution server 20 to realize the above-mentioned display process.

Here, the terminal device 100 may take various logs related to the contents C20 and C30. For example, in the terminal device 100, whether or not the content C20 and the content C30 are displayed, whether or not the display mode of the content C20 is changed, whether or not the content C30 is displayed, and how much the display size of the display area of the content C20 is changed. , Even if you take a log showing how much the display size of the display area of the web content C10 has been expanded, how the scroll operation was performed, whether the slide operation or tap operation was performed on the contents C20 and C30, etc. good.

Further, the terminal device 100 is a log indicating whether or not the display is returned to the initial screen after the size of the display area of the content C20 is changed, and whether or not the operation of canceling the display of the content C20 and C30 is performed. You may take it. Further, the terminal device 100 may acquire a log indicating whether the contents C20 and C30 are displayed a plurality of times. For example, the terminal device 100 may update the screen after the content C30 is displayed, and may acquire a log indicating whether or not the content C20 is redisplayed. Further, the terminal device 100 may acquire a log indicating whether or not the contents C20 and C30 are displayed a plurality of times by repeatedly performing the scroll operation.

For example, if the terminal device 100 continues to display the content C20 without the user scrolling from the initial display, the terminal device 100 may acquire a log indicating that the user is interested in the content C20. good. On the other hand, the terminal device 100 may take a log indicating that when the content C30 is displayed on the screen or when the user performs various operations on the content C30.

The log acquired by the terminal device 100 in this way is useful for updating the impression numbers and CTRs of the contents C20 and C30, billing processing for displaying the contents C20 and C30, and reporting the advertising effect to the advertiser. It becomes a log. For example, when the display area of the content C20 is reduced or expanded a plurality of times as a result of the display processing, it is predicted that the user is interested in the contents C20 and C30.

Therefore, the log showing the display count, display time, change count, cancellation count, etc. of the contents C20 and C30 and each object can be an index of whether or not the user is interested in the contents C20 and C30. .. Further, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user's advertisement.

Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of times the contents C20 and C30 are displayed, the display time, the operation content, and the like.

Further, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to the log until the landing page is displayed.

Further, the terminal device 100 described above may transmit a record of how much the user operates the terminal device 100 to the advertisement distribution server 20 in the display mode described above. Specifically, the terminal device 100 includes the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the number and position of the user's selection of the content C30, and the user's scroll operation. Record the position where the scroll was stopped.

Further, the terminal device 100 performs a transmission operation (from the terminal device 100) regarding the number of scroll operations, the number of reloads, the contents of the above-mentioned display processing, or the information specifying the contents C20 and C30 such as the contents of the contents C20 and C30. For example, various operations performed by the user on the terminal device 100, such as writing to the SNS), can be recorded. Then, the terminal device 100 transmits information regarding the operation history to the advertisement distribution server 20.

In such a case, the advertisement distribution server 20 aggregates the information related to the operation history distributed from the terminal device 100, and further acquires the information analyzed for such information. For example, the advertisement distribution server 20 may or may not distribute the contents C20 and C30 together with the control information, such as the number of scroll operations, the number of times the display process is executed, the type of the displayed landing page, and the landing. Obtain information comparing the types of content placed on the page, indicators of advertising effectiveness such as CTR, and so on. Further, the advertisement distribution server 20 acquires information indicating a displayed object, a displayed advertisement target, a selected advertisement target, and the like.

Here, the history of operations performed on the web content C10 when the content C20 and C30 are distributed together with the control information can be an index showing the advertising effect. That is, in the web content C10 in which the content C20 and C30 accompanied by the control information according to the embodiment are displayed, the content C20 and C30 are displayed by the operation of the user, the display mode is changed, or the content C20 and C30 are displayed. Not only the landing page is displayed, but also the operation history itself of how much the user has operated on the web content C10 (that is, how much the user has changed the display mode of the screen) is used. It can be said that it is an index showing the interest of the person in the content C20.

For example, the advertisement distribution server 20 controls according to the embodiment by comparing the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the contents C20 and C30 accompanied by the information are displayed, it is possible to provide the information that the contents C20 and C30 are to widely convey, that is, an index showing how much interest in the advertisement is generated.

Therefore, the advertisement distribution server 20 transmits information regarding the operation history of the terminal device 100 to the advertiser terminal 10, and thereby, a report showing an index of the advertising effect on the web content C10 in which the contents C20 and C30 according to the embodiment are displayed. Can be. The advertisement distribution server 20 may transmit information and logs related to the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

Thereby, the advertisement distribution server 20 can show the advertiser the usefulness of the display mode of the contents C20 and C30 accompanied by the control information according to the embodiment in the terminal device 100.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically distributed in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[Hardware configuration]
Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Have.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various operations such as RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040.

[effect]
As described above, the terminal device 100 arranges and displays the content C30 in the predetermined display area of the web content C10 when the screen is in the vertically long first orientation. Then, the terminal device 100 newly displays the content C20 related to the content C30 when the screen is rotated and becomes horizontally long in the second orientation. As a result, the interest of the user can be attracted to the content C20, so that the effect of appealing the information possessed by the content C20 and C30 can be enhanced.

Further, the terminal device 100 displays the content C20 in a horizontally long orientation, which is the second orientation. As a result, even if the user rotates the screen, the content C20 can be shown without discomfort in the natural orientation of the screen, so that the information appealing effect of the content C20 and C30 can be enhanced.

Further, the terminal device 100 displays the content C20 in a display size larger than that of the content C30. As a result, it is possible to more easily attract the interest of the user, and thus it is possible to enhance the appealing effect of the information possessed by the contents C20 and C30.

Further, the terminal device 100 displays the content C30 in full screen. For example, the terminal device 100 arranges the content C20 in front of the web content C10 and the content C30 and displays the content C20 in full screen. As a result, only the content C20 can be shown to the user, and the width of the screen can be maximized, so that the appealing effect of the information possessed by the content C20 can be enhanced.

Further, the terminal device 100 hides the web content C10 (including the content C30) and displays only the content C30 when the screen is rotated to be horizontally long in the second direction. As a result, only the content C20 can be shown to the user, and the width of the screen can be maximized, so that the appealing effect of the information possessed by the content C20 can be enhanced.

Further, the terminal device 100 newly displays the content C30 different from the content C30 when the screen in the second orientation is rotated to the first orientation. This makes it possible to prevent users from getting bored by displaying the same content C30 many times on a vertically long screen.

Further, the terminal device 100 causes the user to display the content C30 capable of transitioning to a predetermined content and the content C20 capable of transitioning to a content different from the predetermined content. As a result, various contents can be provided to the user.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

1 Distribution system 10 Advertiser terminal 20 Advertisement distribution server 21, 31, 110 Communication unit 22 Storage unit 23, 33, 150 Control unit 24 Advertisement database 25 Manuscript submission reception department 26 Request reception department 27 Advertisement selection department 28 Distribution department 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (14)

A display procedure for arranging and displaying the second content in a predetermined display area of the first content when the screen is in the first orientation on the computer.
A display control procedure for newly displaying a third content related to the second content when the screen is rotated to the second orientation, and a display control procedure .
To execute ,
The display control procedure is
Displaying an image instructing an operation of rotating the screen in the display area where the second content is displayed.
An information display program featuring. The display control procedure is
The information display program according to claim 1, wherein the third content is displayed in the second direction. The display control procedure is
The information display program according to claim 1 or 2, wherein the third content is displayed in a display size larger than that of the second content. The display control procedure is
The information display program according to any one of claims 1 to 3, wherein the third content is displayed in full screen. The display control procedure is
The information display program according to claim 4, wherein the third content is arranged in front of the first content and the second content and displayed on the full screen. The display control procedure is
One of claims 1 to 5, wherein when the screen is rotated to be in the second orientation, the first content is hidden and only the third content is displayed. The listed information display program. The screen has a substantially rectangular shape and has a substantially rectangular shape.
The display procedure is
When the screen is vertically long in the first orientation, the second content is arranged and displayed in a predetermined display area of the first content.
The display control procedure is
The information display program according to any one of claims 1 to 6, wherein the third content is newly displayed when the screen is rotated to be horizontally long in the second orientation. .. The display control procedure is
Any of claims 1 to 7, wherein when the screen in the second orientation is rotated to become the first orientation, a fourth content different from the second content is newly displayed. The information display program described in one. The display control procedure is
The information display program according to any one of claims 1 to 8, wherein the third content, which is different in type from the second content, is newly displayed. The second content and the third content are
Content related to advertising
The display control procedure is
The information display program according to any one of claims 1 to 9, wherein the third content, which has a different type of advertisement from the second content, is newly displayed. The display control procedure is
Claim 1 is characterized in that, when selected by a user, the second content that can transition to a predetermined content and the third content that can transition to a content different from the predetermined content are displayed. The information display program according to any one of 10 to 10. When the screen is in the first orientation, a display unit for arranging and displaying the second content in a predetermined display area of the first content, and a display unit.
A display control unit that newly displays a third content related to the second content when the screen is rotated to the second orientation .
Equipped with
The display control unit
Displaying an image instructing an operation of rotating the screen in the display area where the second content is displayed.
An information display device characterized by. It is a method of displaying information executed by a computer.
A display step of arranging and displaying the second content in a predetermined display area of the first content when the screen is in the first orientation.
A display control step for newly displaying a third content related to the second content when the screen is rotated to the second orientation .
Including
The display control step is
Displaying an image instructing an operation of rotating the screen in the display area where the second content is displayed.
An information display method characterized by. Equipped with a distribution unit that distributes control information to terminal devices that display information on the screen
The distribution unit distributes the control information to the terminal device by distributing the control information to the terminal device.
A display process in which the second content is arranged and displayed in a predetermined display area of the first content when the screen is in the first orientation.
When the screen is rotated to the second orientation, the terminal device is controlled to execute a display control process for newly displaying the third content related to the second content.
The display control process is
Displaying an image instructing an operation of rotating the screen in the display area where the second content is displayed.
A distribution device characterized by.

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