JP6664603B2 - Information display program, information display device, information display method, and distribution device - Google Patents

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, the first content is arranged and displayed in a predetermined display area arranged in the web content, and when the user selects the first content, the first content is gradually changed from the selected position to the second content. There is a known technique for changing to.

JP 2017-59129 A

  However, in the above-described conventional technology, the effect of appealing information related to content may not always be high. For example, in the above-described conventional technology, when a user who is interested in the first content selects the first content, the first content is changed to the second content. The effect may not always be high.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  An information display program according to the present application includes a display procedure for displaying a web content and a first content related to an advertisement on a computer, and displaying the first content in the web content in response to an operation from a user. And a display control procedure for changing to the second content selected according to the mode of the range.

  According to an aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the effect of appealing information related to content.

FIG. 1 is a first diagram illustrating an example of a display process performed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of a display process performed by the terminal device according to the embodiment. FIG. 3 is a diagram illustrating an example of the changed content selected by the terminal device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 9 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, embodiments for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. The embodiment does not limit the information display program, the information display device, the information display method, and the distribution device according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description will be omitted.

[Embodiment]
[1. Example of terminal device]
First, an example of a display process executed by the terminal device 100, which is an example of the information display device, will be described with reference to FIGS. In the following description, as a display process executed by the terminal device 100, when distribution of the web content C10 or the content C20 or C30 is received, a process of displaying the content C20 or C30 together with the web content C10. An example will be described.

  FIG. 1 is a first diagram illustrating an example of a display process performed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of a display process performed by the terminal device according to the embodiment. In the examples illustrated in FIGS. 1 and 2, the process in which the terminal device 100 displays the web content C10 and the respective contents C20 and C30 in the display process is described separately in first to twelfth states.

  In the following description, the position is a reference position when displaying the web content C10 or the content C20 or C30 on the screen, and is located at the uppermost position on the screen when displaying the web content C10 or the content C20 or C30. The end to be performed is described as the upper end of the web content C10 or the content C20 or C30. Further, among the edges generated when the web content C10, the content C20, and the C30 are displayed on the screen, the edge arranged at the lowermost position on the screen is referred to as the lower end of the web content C10, the content C20, and the C30.

  In the following description, the direction in which the upper ends of the web contents C10 and the contents C20 and C30 are displayed on the screen of the terminal device 100 is referred to as the screen upper direction, and the web contents C10 and the contents C20 and C30 are displayed on the screen. The direction in which the lower end of the is displayed is referred to as a screen downward direction. In addition, on the screen of the terminal device 100, the direction in which the left edge of the web content C10, the content C20, or C30 is displayed is referred to as the screen left direction, and the right side of the web content C10, the content C20, or C30 on the screen. The direction in which the edge is displayed is referred to as the screen right direction.

  For example, the terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is. In addition, the terminal device 100 is a screen such as a liquid crystal display, and has a screen having a touch panel function. The user can use the finger or stylus to perform a tap operation, a slide operation, a scroll operation, or the like on the web content C10 or the content C20. , C30 are received. In the following description, an operation performed on an area of the screen where the web content C10 is displayed may be described as an operation on the web content C10.

  Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose vertical length is longer than the horizontal length. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long will be described. However, the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. You may.

  The web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). This is a web page of a so-called portal site described in.

  For example, the web content C10 is content in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged in an independent tile shape. The content can be updated and the like. Further, a tile in which content related to an advertisement is arranged is inserted into the web content C10 as needed. Note that the size, arrangement position, and number of arranged tiles of each tile arranged on the web content C10 may be automatically changed for each tile, or may be changed according to a user operation. The web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web content C10 is a web page optimized for a smart device, and has the same horizontal display size as the horizontal display size of the screen of the terminal device 100. Further, the web content C10 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 (for example, see FIG. 8) of the terminal device 100 (hereinafter, referred to as “vertical”). It is assumed that the content and the order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, the input search keyword, and the like.

  The web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is different from the web content C10, and is, for example, an image including a photo or text indicating a predetermined store or a transaction target. Note that the content C20 may be a moving image of any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). In addition, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is a content for transmitting information about a predetermined product, service, brand, company, or other content to a user.

  Here, the advertisement content is not only a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notice to the public, a part of information relating to the web content C10, and any other content. In other words, the advertisement content is not only content including so-called advertisement-related information, but also information included in the advertisement content that is of interest to the user and included in the advertisement content, or content related to the advertisement content (for example, a landing page). As long as the information is widely reported, images, moving images, characters, graphics, symbols, hyperlinks, and other arbitrary contents can be applied. That is, any content can be applied as advertising content as long as the content is intended to generate more interest than the web content C10 for the user.

  For example, the content C20 is an image obtained by photographing the inside of a restaurant to be advertised or food and drink provided by the restaurant to be advertised. Here, in the example illustrated in FIG. 1, the content C <b> 20 has a display size in the horizontal direction that is the same as the size in the horizontal direction of the screen of the terminal device 100, and a display size in the vertical direction is the same as the display size in the vertical direction of the screen of the terminal device 100. The image is smaller than the size. The display size of the content C20 is not limited to this, and an image of an arbitrary size can be adopted.

  The content C30 is different from the web content C10 and the content C20, and is, for example, a content related to the content C20. For example, the content C30 includes a content C31 including only a character string such as “from a party plan of 20 people”, a content C32 including only an image of wine, and an image arranged on the left side, and “500 for limited lunch course coupon” on the right side of the image. Includes a content C33 in which a text such as “circle OFF” is arranged.

  Here, the content C30 may be a content set to be displayed at a display size different from that of the content C20 when displayed on the screen, and may be set to be displayed at the same display size as the content C20. The content may be the content that has been made. In the following description, it is assumed that the size of the text is set so that the content C30, when displayed on the screen, fits within an area having a smaller display size than the content C20.

  Here, any content can be applied to the content C30. For example, the content C30 is advertising content. More specifically, the content C30 is content for transmitting to the user information on the same advertisement target as the advertisement target indicated by the content C20. Note that the advertisement targets indicated by the content C20 and the content C30 do not need to be exactly the same. For example, the content C20 may be an image including a logo of a certain company, and the content C30 may be text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content C30 may be an image of a product sold by the company.

  That is, the contents C20 and C30 do not need to be contents that strictly indicate the same advertisement target as long as the information to be advertised is related. Further, the contents C20 and C30 may be different types of contents. For example, one of the contents C20 and C30 may be a moving image, and the other may be an image. That is, as the contents C20 and C30, any content can be adopted as long as the display size of the content C30 is at least smaller than the display size of the content C20 (for example, the display area is small).

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the contents C20, C30, and distributes an acquisition command for operating the terminal device 100 to display the content C20 together with the web content C10 (step S1). ). Note that such an acquisition command is realized by, for example, JavaScript (registered trademark) or Cascading Style Sheets (CSS) included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the contents C20 and C30 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (Step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

[2-1. Regarding aspects of web content]
Here, the web content C10 includes portions having various aspects. For example, the web content C10 may include a character string in which various links are set or various images. The web content C10 may include a summary content including a character string that summarizes various information such as news and posts, and an image related to such information. Further, the web content C10 may include a plurality of contents displayed in a carousel.

  Such character strings and images are arranged according to various layouts. For example, in summary content, an image may be arranged on the left side of the screen, and a character string may be arranged on the right side of the screen. In the case of the summary content or the content displayed in the carousel, the image may be arranged at the center and the character string may be arranged at the lower side of the screen of the image. In the case where the web content C10 includes an area in which the summary content is arranged, an area in which only a character string to which various links are set, an area in which only an image or a moving image related to an advertisement is arranged, and the like. There is.

  Further, in such web contents C10, images and character strings of various display sizes may be mixed. For example, in a summary content, a character string serving as a headline may be displayed in a display size larger than other character strings. Further, in the web content C10, not only a character string of a predetermined font but also a character string of bold or italic characters may be included, and a color other than black (for example, red) ) May be given.

  That is, in the web content C10 to be distributed, images and character strings having different appearances such as display size, color, arrangement, font type, and the like are arranged in various layouts. That is, in the web content C10, areas having different appearances are mixed. The web content C10 may include not only a still image or a character string but also a moving image.

[2-2. Overview of display processing executed by terminal device 100]
Here, there is known a technique for displaying a content related to an advertisement such as the content C20 and the content C30 together with the web content C10. However, simply displaying the web contents C10 and the contents C20 and C30 may not be sufficient to sufficiently exert the effect of appealing information on the contents C20 and C30.

  For example, when displaying advertisement content related to an advertisement together with certain content, it is known that the advertisement content is more likely to be selected when the appearance of the content and the advertisement content are similar. However, the appearance of the web content C10 may be, for example, a portal site, an evaluation site that displays various evaluations received from the user, or a posting site that displays various posting information received from the user (for example, SNS (Social Networking Service) ), Blogs, etc.), online shopping malls, net auctions, etc., depending on the service that the web content C10 is to provide. Also, a plurality of layouts may be mixed in the web content C10 displayed as a single content.

  Therefore, the terminal device 100 executes the following display processing in order to improve the effect of appealing information included in the contents C20 and C30. First, the terminal device 100 displays the web content C10 and the content C20 related to the advertisement. Then, the terminal device 100 changes the first content to the second content (for example, the content C30) selected according to the mode of the displayed range of the web content C10 in response to an operation from the user. Let it.

  For example, when the terminal device 100 acquires the web content C10 and the content C20 and C30, the terminal device 100 displays the web content C10 and the content C20. More specifically, terminal device 100 superimposes and displays content C20 on the front of web content C10. Then, the terminal device 100 displays the web content C10 as a result of the upward scroll operation of scrolling the web content C10 upward in the screen or the downward scroll operation of scrolling the web content C10 in the downward direction of the screen. When the displayed range changes, the content C20 is changed to the content C30 according to the mode of the displayed range of the web content C10.

  More specifically, the terminal device 100 is configured such that, out of the plurality of contents C31 to C33 (hereinafter, may be collectively referred to as “content C30”), the mode is displayed in a range of the web content C10 (hereinafter referred to as “content C30”). , “Display range” may be described). Then, the terminal device 100 displays the selected content C30.

  As a result of such processing, the terminal device 100 displays the content C30 whose mode is similar to the mode of the display range of the web content C10. As a result, the terminal device 100 can improve the possibility that the content C30 is selected, and thus can improve the effect of appealing information about the content C30.

[2-3. About the mode)
Here, as the aspect of the web content C10 and the aspect of the content C30, any aspect can be adopted as long as it is an external aspect when displayed on a screen. For example, the terminal device 100 may adopt a layout of the web content C10 or the content C30 as an aspect. More specifically, the terminal device 100 selects, from the content C30, a content C30 in which the layout of characters and images is similar to the layout in the display range of the web content C10.

  For example, as a result of scrolling the web content C10, the terminal device 100 selects the text-only content C31 when a range in which only text is arranged is displayed in the web content C10. In addition, as a result of scrolling the web content C10, if the range in which only the image is arranged in the web content C10 is displayed, the terminal device 100 selects the image-only content C32. In addition, as a result of scrolling the web content C10, when the terminal device 100 displays a range in which many images of the web content C10 are arranged on the left side of the screen and texts are arranged on the right side of the screen, the terminal device 100 displays the content C30. The content C33 in which the image is arranged on the left side of the screen and the text is frequently arranged on the right side of the screen is selected. Then, the terminal device 100 changes the content C20 to the content C30.

  In addition, the terminal device 100 may employ the amount of an image or the amount of a text as an aspect. That is, the terminal device 100 may change the content C20 to the content C30 selected according to the amount of the image or the amount of the text arranged in the displayed range of the web content C10. For example, when a range in which the amount of text is larger than the image in the web content C10 is displayed by the scroll operation, the terminal device 100 selects, from the content C30, the content having the larger amount of text than the image (for example, the content C31 or content C33), and the content C20 may be changed to the selected content.

  Further, the terminal device 100 may adopt the display size of the image or the size of the font as an aspect. For example, when the scroll operation is performed, the terminal device 100 calculates the average value of the display sizes of the images included in the display range of the web content C10. Then, the terminal device 100 may select a content including an image whose display size is closest to the calculated average value. Further, the terminal device 100 calculates the font size and the average value of the display size of the text included in the display range of the web content C10. Then, the terminal device 100 may select a content including a text whose font size or display size is closest to the calculated average value.

  Further, the terminal device 100 may employ a color as an aspect. For example, when the scroll operation is performed, the terminal device 100 specifies the tendency of the color given to the display range of the web content C10. As a more specific example, the terminal device 100 specifies the ratio of each color (for example, RGB (Red Green Blue)) added to the background, text, image, and the like included in the display range, and determines the ratio of each color. The content closest to the specified ratio may be selected from the content C30. In addition, the terminal device 100 may specify, for example, a color assigned to the most text among the texts included in the display range, and select the content C30 including more texts of the specified color. . Further, the terminal device 100 may specify, for example, the tendency of the colors included in the images included in the display range, and select the content C30 including the image having a tendency similar to the specified tendency.

  The terminal device 100 may adopt a font type as an aspect. For example, the terminal device 100 may specify the type of the font of the text included in the display range, and select the content C30 including the specified type of font. In addition, in addition to the various aspects described above, the terminal device 100 adopts, for example, the font size, the ratio of the range where the image is arranged to the range where the text is arranged, the ratio of the background, and the like. The content C30 having a similar display range and mode may be selected as the change destination.

  Further, for example, when a plurality of tiles are arranged in the web content C10, the content C30 having a similar display size to such a tile may be selected as a change destination. That is, when a plurality of contents having different display sizes are distributed as the content C30, the display size of the tile included in the display area of the web content C10 is specified, and the content C30 closer to the specified display size is preferentially changed. It may be selected as the destination.

  Further, the terminal device 100 may comprehensively use the various elements described above. For example, the terminal device 100 may calculate the similarity between the various aspects of the display range and the various aspects of each content C30, and select the content having the highest score based on the calculated similarity as the change destination. .

[2-4. Display range)
Here, the terminal device 100 sequentially selects the content C30 to be changed to the content C20 based on the display range during the scroll operation. For example, when the scroll operation of the web content C10 is performed, the terminal device 100 specifies the display range. Then, the terminal device 100 may select the content C20 as the content C30 selected according to the specified display range of the web content C10.

  Here, if the terminal device 100 selects, from the plurality of contents C30, the content to be changed to the content C20 based on the mode of the display range of the web content C10, the terminal device 100 displays a partial range of the display range. The selection of the content C30 may be performed based on the content. That is, the terminal device 100 may change the content C20 to the content C30 selected according to the mode of the range displayed in the predetermined area on the screen in the web content C10.

  For example, the terminal device 100 specifies a range included in a predetermined area including the center of the screen and the upper half of the screen in the display range. That is, the terminal device 100 specifies a range of the web content C10 in which the possibility that the user is browsing is higher. Then, the terminal device 100 may specify the aspect of the specified range in the web content C10, and select the content C30 having a mode similar to the specified mode.

  Further, the terminal device 100 may specify a range displayed in the vicinity of the content C20 among the web contents C10, and select the content C30 having a mode similar to the mode of the specified range. That is, the terminal device 100 may change the content C20 to a content C30 similar to a mode in a range closer to the vicinity of the content C20 among the web content C10. For example, when the terminal device 100 displays the content C20 arranged at the upper end of the screen, the terminal device 100 specifies a range of the display range of the web content C10 displayed above the center of the screen. Then, the terminal device 100 may select the content C30 in a mode similar to the mode of the specified range.

  Further, the terminal device 100 may select a content to be changed from the plurality of contents C30 and display the selected content according to the mode of each area of the web content C10 and the distance from the content C20. . For example, the terminal device 100 specifies a first range adjacent to the content C20 and a second range adjacent to the first range from the display range of the web content C10. Subsequently, the terminal device 100 calculates a first similarity, which is a similarity between the aspect of the first range and the aspects of the plurality of contents C30, and calculates the similarity between the aspect of the second range and the aspects of the plurality of contents C30. Is calculated. Then, for each content C30, the terminal device 100 calculates the sum of the value obtained by integrating the first coefficient into the first similarity and the value obtained by integrating the second coefficient smaller than the first coefficient into the second similarity. Alternatively, the content C30 having the largest calculated sum may be selected.

  That is, when the display range of the web content C10 is changed as a result of the scroll operation, the terminal device 100 specifies an aspect in the vicinity of the content C20 that is the content before the change in the web content C10, and the content having a similar aspect is specified. The content C20 is changed to C30. As a result, the terminal device 100 can continuously keep the aspects of the contents C20 and C30 and the aspects of the web contents C10 around the contents C20 and C30, thereby improving the possibility that the contents C20 and C30 are selected. be able to.

[2-5. About tiles)
Here, when the web content C10 is configured by a plurality of contents such as tiles, the terminal device 100 changes the content C30 to be changed according to the aspect of the content included in the display range among the contents configuring the web content C10. May be selected. For example, the terminal device 100 may specify the content closest to the content C20 among the contents configuring the web content C10, and select the content C30 similar to the specified content and the mode as the change destination content.

  Further, the terminal device 100 may select the content to be changed according to the display size of the content configuring the web content C10. For example, the terminal device 100 specifies the display size of the tile configuring the web content C10. Then, the terminal device 100 may select, from the content C30, the content whose display size is most similar to the display size of the tile as the content to be changed.

[2-6. Regarding the relationship between the contents C20 and C30]
In the example described above, an example of the process in which the terminal device 100 changes the content C20 to the content C30 according to the display range of the web content C10 has been described. Here, the content C20 is the content to be changed, and the content C30 is the content to be changed. However, in the embodiment, the terminal device 100 does not necessarily need to change the content C20 to the content C30. Absent.

  For example, the terminal device 100 specifies the display range of the web content C10 after scrolling, and compares the mode of the specified display range with the mode of the contents C20 and C30. Then, if the content most similar to the display range of the web content C10 among the content C20 and C30 is the content being displayed, the terminal device 100 may not change the content being displayed. For example, when displaying the content C20, the terminal device 100 needs to change the content C20 to the content C30 when the mode of the display range of the web content C10 after scrolling and the mode of the content C20 are the most similar. There is no.

  Further, the terminal device 100 may change the content C30 being displayed to another content C30. For example, when the display range of the web content C10 includes a large amount of text, the terminal device 100 displays the content C31. Then, if the display range of the web content C10 includes many images as a result of the scroll processing, the terminal device 100 may change the content C31 to the content C32.

[2-7. About changes considering content)
In the example described above, the terminal device 100 switches between the contents C20 and C30 according to the appearance of the web content C10 and the appearance of the contents C20 and C30. Here, the terminal device 100 may perform switching in further consideration of the content of the web content C10 and the content of the content C20 and C30. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the displayed range of the web content C10 and the content of the range in response to an operation from the user. Is also good.

  For example, the terminal device 100 specifies the content of the display range together with the appearance of the display range of the web content C10. Such specification of the contents is realized by, for example, specifying the shooting target captured in the image included in the display range, analyzing the text included in the display range, and the like. It should be noted that various known techniques can be adopted for such identification of a photographing target and analysis of sentences.

  Subsequently, the terminal device 100 calculates the form similarity, which is the similarity between the form of the specified display range of the web content C10 and the form of the content C30, and the content of the display range of the web content C10 and the content C30. The content similarity, which is the similarity with the content of the content, is calculated. Then, the terminal device 100 may select, from the plurality of contents C30, the content having the largest sum of the calculated aspect similarity and the content similarity as the change destination content.

[2-8. Processing timing)
Here, the terminal device 100 may analyze the mode of the display range of the web content C10 at an arbitrary timing, and may switch the content according to the analyzed mode. For example, when the user's finger is touching the screen, the terminal device 100 sets the range of the web content C10 in the vicinity of the content C20 or C30 at predetermined time intervals (for example, every several milliseconds). Is specified, and various aspects in the specified range are analyzed. Then, the terminal device 100 may select the content after the change based on the analyzed mode, and change the displayed content to the content after the change. In addition, when the scroll processing is completed, the terminal device 100 specifies a range located near the contents C20 and C30, selects and displays the changed content based on various aspects in the specified range. May be changed to the changed content.

[2-9. About changes using polyhedrons)
Here, the terminal device 100 arranges the content C20 and the plurality of contents C30 on a polyhedron made up of a plurality of surfaces and displays the content C20 and the plurality of contents C30 together with the web content C10. The rotation of the polyhedron may be performed so that the surface on which the content selected according to the display range of C10 is displayed. Further, the terminal device 100 selects the content to be changed according to the mode of the range near the polyhedron in the web content C10, and rotates the polyhedron so that the surface on which the selected content is arranged is displayed. You may.

[2-10. Example of display processing)
Hereinafter, an example of a display process performed by the terminal device 100 will be described with reference to FIG. For example, when receiving the distribution of the web content C10, the content C20, and the content C30, the terminal device 100 starts displaying the web content C10 and the content C20. For example,
In the example illustrated in FIG. 1, the terminal device 100 receives a content C20 as an image and a plurality of contents C31 to C33.

  In such a case, the terminal device 100 analyzes the modes of the contents C31 to C33. For example, the terminal device 100 analyzes various aspects related to the appearance of the contents C31 to C33, such as the amount of text and images included in the contents C31 to C33, the layout, the color, the font type, and the imaging target. Note that such analysis may be performed in advance by the advertisement distribution server 20, and the analysis result may be distributed together with the contents C31 to C33.

  Subsequently, as illustrated in the first state, the terminal device 100 generates a polyhedron O1 including a plurality of surfaces having different sizes, and arranges the contents C20 and C30 on each surface of the polyhedron O1. For example, the terminal device 100 includes two surfaces having the same display size as the content C20 and two surfaces on which the content C30 can be arranged at a predetermined display size, and the horizontal display size is the horizontal display of the content C20. A rectangular parallelepiped consisting of two surfaces having the same size and two surfaces on which the content C30 can be arranged at a predetermined display size and having a horizontal display size equal to the vertical display size of the content C20. Generated as polyhedron O1.

  Then, the terminal device 100 arranges the contents C20 and C30 on each surface of the polyhedron O1. For example, the terminal device 100 arranges the content C20 on the surface OF1 having the same display size as the content C20 of the polyhedron O1, and receives the content C21 received as the content C30 on another surface OF2, OF3, or the like perpendicular to the surface OF1. , C22. Although not shown in FIG. 1, the terminal device 100 arranges the content C33 on a surface facing the surface OF3.

  Then, the terminal device 100 displays the surface on which the content C20 is arranged, of the polyhedron O1 composed of a plurality of surfaces having different sizes, together with the web content C10. For example, as an initial screen, the terminal device 100 arranges the upper end of the content C20 so as to overlap the upper end of the screen, and arranges the upper end of the web content C10 so as to overlap the upper end of the content C20. C20 is displayed.

  In order to realize such an initial screen, for example, the terminal device 100 may set a predetermined offset amount (for example, an offset amount having the same display size as the vertical direction of the content C20) at the display position of the web content C10. . In addition, for example, the terminal device 100 arranges the offset content and the web content C10 side by side so that the lower end of the offset content C40 having the same display size as the content C20 and the upper end of the web content C10 overlap with each other. O1 is arranged and displayed.

  That is, the terminal device 100 arranges the content C20 and the content C30 so as to overlap the front of the web content C10. As a result, as shown in the second state, the terminal device 100 can display the surface OF1 on which the content C20 of the polyhedron O1 is arranged and the web content C10 side by side as an initial display.

  Here, when a scroll operation of scrolling the web content C10 upward on the screen is performed by the user's finger F10, the terminal device 100 scrolls the web content C10 upward on the screen. For example, as shown in the first state, when the user's finger F10 touches the area where the web content C10 is displayed on the initial screen and moves the contact position upward in the screen as it is, as shown in the first state. It is determined that an upward scroll operation on the web content C10 (hereinafter referred to as “up scroll operation”) has been performed.

  In such a case, the terminal device 100 gradually moves the web content C10 upward in the screen in accordance with the upward scroll operation. Further, the terminal device 100 specifies a neighborhood range NA located near the content C20 in the web content C10. For example, the terminal device 100 specifies a predetermined range from the end of the content C20 in the web content C10 as the vicinity range NA.

  Then, the terminal device 100 analyzes an aspect in the vicinity range NA. For example, the terminal device 100 specifies an area where a text is displayed and an area where an image is displayed in the vicinity range NA. Here, in the example shown in the second state of FIG. 1, the neighborhood range NA includes more text than the image, but the layout cannot be said to be unified. Therefore, the terminal device 100 specifies, as the changed content, the content C31 including the largest number of texts regardless of the layout among the content C20 and C30.

  Then, as shown in the third state to the fifth state, the terminal device 100 changes the displayed content C20 to the selected content C31 by rotating the polyhedron. That is, the terminal device 100 changes the content C20 to a content C31 whose mode is closer to the mode of the display range or the vicinity range of the web content C10 than the content C20.

  Here, the terminal device 100 may gradually change the content C20 to the content C31 in accordance with the scroll operation. For example, as shown in the third state, the terminal device 100 gradually expands the display area of the web content C10 by scrolling the web content C10 in the upward direction on the screen and moves the polyhedron O1 upward in the screen. By rotating, the surface OF2 on which the content C31 is arranged is displayed on the screen.

  For example, the terminal device 100 gradually rotates the polyhedron O1 in such a manner that the upper end of the web content C10 and the lower end of the content C31 overlap on the screen in accordance with the upward scroll operation, thereby changing the content C20 to the content C20. Change gradually to C31.

  In addition, as shown in the fourth state, when a further upward scroll operation is performed, the terminal device 100 further rotates the polyhedron O1 upward in the screen to display the surface OF1 on which the content C20 is arranged. By narrowing the area, the display area of the surface OF2 on which the content C31 is arranged is enlarged. Then, as shown in the fifth state, the terminal device 100 displays the web content C10 and the surface OF2 on which the content C31 is arranged side by side on the screen. That is, the terminal device 100 arranges and displays, on the upper end side of the web content C10, a content C31 whose aspect is similar to that of the upper end side of the web content C10.

  The following display processing will be described with reference to FIG. For example, as shown in a sixth state in FIG. 2, it is assumed that an upward scroll operation is further performed on the web content C10. In such a case, the terminal device 100 specifies the vicinity range NA and sequentially specifies the mode of the vicinity range NA.

  Here, in the example shown in the seventh state, as a result of performing the upward scroll operation, a plurality of images in which the image is arranged on the left side of the screen and the text is arranged on the right side of the screen in the vicinity range NA of the displayed content C31. Includes tiles. In such a case, the terminal device 100 selects the content C33 in which the image is arranged on the left side of the screen and the text is arranged on the right side of the screen as the changed content. That is, the terminal device 100 selects, from the web contents C10, the content C33 most similar to the aspect in the neighborhood range NA shown in the seventh state.

  Then, as shown in the eighth state and the ninth state, the terminal device 100 changes the displayed content C31 to the selected content C33. For example, the terminal device 100 displays the surface OF4 of the polyhedron on which the content C33 is arranged by rotating the polyhedron to the left side of the screen.

  On the other hand, in the example shown in the tenth state, as a result of the upward scroll operation, more images than text are included in the vicinity range NA of the displayed content C31. In such a case, the terminal device 100 selects the content C32 including the largest number of images among the content C30 as the changed content. That is, the terminal device 100 selects, from the web contents C10, the content C32 most similar to the aspect in the neighborhood range NA shown in the tenth state.

  Then, as shown in the eleventh state and the twelfth state, the terminal device 100 changes the displayed content C31 to the selected content C32. For example, the terminal device 100 displays the surface OF3 on which the content C32 is arranged among the polyhedrons by rotating the polyhedron to the right side of the screen.

  As described above, the terminal device 100 displays the contents C20 and C30 together with the web content C10, and changes the displayed content to another content according to the display range of the web content C10. For example, the terminal device 100 specifies a mode included in the vicinity range NA of the contents C20 and C30 among the web contents C10, and the mode is the most similar to the mode of the vicinity range NA of the web content C10 among the contents C20 and C30. Display the content to be displayed

  For example, FIG. 3 is a diagram illustrating an example of the changed content selected by the terminal device according to the embodiment. In the example illustrated in FIG. 3, the terminal device 100 receives distribution of a content C34 in which text is arranged on the left side of the screen and images are arranged on the right side of the screen, in addition to the contents C31 to C33, as the content C30. I do.

  For example, as shown in FIG. 3, areas having various aspects are mixed in the web content C10. For example, in the web content C10, an area A1 containing a large amount of text, an image is arranged on the left side of the screen, an area A2 and an area A5 where texts are arranged on the right side of the screen, an area A3 mainly containing an image, and a left side of the screen. An area A4 where text is arranged and an image is arranged on the right side of the screen is included.

  In such a case, as shown by the bold line in FIG. 3, the vicinity range NA which is the displayed range of the web content C10 and is located near the contents C20 and C30 is specified. Then, when most of the vicinity range NA overlaps with the area A1, the terminal device 100 selects a content similar in form to the area A1, that is, a content C31 including many texts, and displays the displayed content (for example, Content C20) to the selected content C31.

  In addition, when most of the vicinity range NA overlaps with the area A2 or the area A5, the terminal device 100 arranges the content in a manner similar to the area A2 or the area A5, that is, the image is arranged on the left side of the screen and the text is displayed on the right side of the screen. Is selected, and the displayed content is changed to the selected content C33. In addition, when most of the vicinity range NA overlaps with the area A3, the terminal device 100 selects the content whose mode is similar to the area A3, that is, the content C32 including many images, and selects the displayed content. Change to content C32. In addition, when most of the vicinity range NA overlaps with the area A4, the terminal device 100 sets the content C34 in which the mode is similar to the area A4, that is, the content C34 in which text is arranged on the left side of the screen and an image is arranged on the right side of the screen. Is selected, and the displayed content is changed to the selected content C34.

  Note that, in the example illustrated in FIG. 3, an example has been described in which distribution of the content C34 in which text is arranged on the left side of the screen and an image is arranged on the right side of the screen is received, but the embodiment is not limited to this. Absent. For example, when only the distribution of the contents C31 to C33 is received and the distribution of the content C34 is not received, and the majority of the neighboring range NA overlaps with the area A4, the terminal device 100 may have a content similar in form to the area A4. , The content C33 may be selected. That is, the terminal device 100 may select, from the contents C31 to C33, the content C33 whose layout is different but whose image-to-text ratio is the most similar to the area A4.

  As described above, the terminal device 100 selects, from the contents C20 and C30, the content whose aspect is the most similar to the aspect of the web content C10 displayed together with the content C20 and C30, and selects the displayed content to the selected content. To change. As a result, the terminal device 100 can improve the effect of appealing information on the contents C20 and C30.

[2-11. Landing page)
Here, the terminal device 100 may display contents C20 and C30 for displaying a predetermined content when selected by the user. That is, when the user selects the content C20, the terminal device 100 may display a predetermined landing page. Note that the terminal device 100 may display different landing pages when the content C20 is selected on the initial screen and when the content C20 is selected while the display mode is being changed by the above-described display processing. .

  Further, for example, the terminal device 100 may display different landing pages depending on whether the user selects the content C30 or the content C20. Further, for example, when receiving a plurality of contents C30, the terminal device 100 may display a different landing page for each content C30 selected by the user. That is, the terminal device 100 may display the content corresponding to the surface selected by the user among the plurality of surfaces of the polyhedron O1.

[2-12. Realization of display mode)
Note that the various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-described display processing by using JavaScript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web content C10, the content C20, and the content C30.

  For example, the terminal device 100 may realize the polyhedron O1 as a 3D object realized in a virtual 3D space (virtual depth space) realized in a screen by processing of a computer. Such a 3D object can be realized by specifying a value other than none for the perspective property or specifying preserve-3d for the transform-style property if CSS3 (Cascading Style Sheets 3) is used. You. Then, the terminal device 100 may arrange the contents C20 and C30 on each surface of the polyhedron O1 as a texture, for example. Note that the terminal device 100 may realize the polyhedron O1 by a method other than the above.

  Further, for example, the terminal device 100 does not realize the polyhedron O1 by using a 3D object, but deforms the contents C20 and C30, so that the contents C20 and C30 are displayed as if the polyhedron O1 were displayed. Changes may be made. For example, the terminal device 100 arranges and displays the content C20 in front of the layer where the offset content C40 and the web content C10 are arranged.

  Then, the terminal device 100 gradually scrolls the content C20 every time a scroll operation is performed on the web content C10 and the web content C10 and the offset content are scrolled upward in the screen (that is, each time the display is shifted by one tod). Along with being transformed into a trapezoid, the width in the vertical direction of the screen is gradually reduced. In addition, the terminal device 100 displays the content C30 in a trapezoidally deformed state, and gradually expands the width in the screen vertical direction while gradually deforming the shape into a rectangle. By executing such a modification of the contents C20 and C30 each time, the terminal device 100 can modify the contents C20 and C30 in a smooth manner.

[2-13. User operation)
Here, the terminal device 100 may execute the above-described display processing according to an arbitrary operation as long as the operation is performed by the user. For example, in the above-described example, the terminal device 100 gradually transformed the content C20 into the content C30 according to the scroll operation. However, embodiments are not limited to this.

  For example, when the scroll operation for scrolling the web content C10 is performed by a predetermined amount or more, the terminal device 100 may change the content C20 to the content C30 whose mode is the most similar to the mode of the web content C10. To give a more specific example, when the upward scroll operation is performed by a predetermined amount or more while the content C20 is displayed, the terminal device 100 rotates the polyhedron O1 regardless of the amount of the scroll operation. The content C20 may be changed to the content C30.

[2-14. About the execution subject)
Although the description is omitted above, the terminal device 100 can realize the above-described display processing by an arbitrary method. For example, the terminal device 100 may realize the above-described display process by downloading an application that causes the terminal device 100 to execute the above-described display process in advance and activating the application at an arbitrary timing.

  In addition, the terminal device 100 receives distribution of control information that causes a general-purpose program such as a web browser to execute the above-described display processing, simultaneously with distribution of the web content C10 and the content C20 and C30. Then, the terminal device 100 may perform the above-described display processing according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that implements the above-described display processing or an application that implements the above-described display processing itself according to the above-described control information. For example, the terminal device 100 downloads an application that implements the above-described display processing in accordance with a user operation, and installs the application in its own device. When started, the application acquires the web content C10 and the content C20, C30 in response to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to realize the above-described display processing, the application may receive distribution of control information or may include the distribution in advance in the application program.

[3. Configuration of distribution system)
Hereinafter, the terminal device 100 that realizes the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 4, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected via a network N by wire or wirelessly. Note that the distribution system 1 illustrated in FIG. 4 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and if the web content C10 includes an acquisition command for requesting the acquisition of the content C20, C30, the content C20, C30 From the advertisement distribution server 20. In addition, when receiving the distribution of the control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by an advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits to the advertisement distribution server 20 as advertisement contents such as the contents C20 and C30 according to the operation by the advertiser. For example, the advertiser terminal 10 submits contents C20 and C30 to the advertisement distribution server 20 as advertisement contents.

  In addition, the advertiser terminal 10 displays, as the contents C20 and C30, an image to be advertised, a 3D model of a plurality of components constituting the advertised object, a character string displayed when any of the 3D models is displayed, A character string displayed when all the 3D models are displayed, a URL (Uniform Resource Locator) for acquiring a landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the contents C20 and C30 via the advertiser terminal 10.

  Further, the advertiser may request the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation such as “advertiser terminal” indicates not only the advertiser terminal 10 but also the agency device used by the agency. It is assumed that the concept includes.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when receiving the distribution request of the advertising content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertising content based on the location of the terminal device 100, the attribute of the user, and the like. Is delivered to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for implementing the above-described display processing to the terminal device 100 together with the contents C20 and C30, which are advertisement contents. This control information is described in, for example, a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various kinds of related information are arranged in a tile shape is distributed to the terminal device 100. In addition, the content distribution server 30 may be a server that distributes a web page such as a portal site in which various information is arranged.

  Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in an HTML file or the like forming the web content C10, a URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging the display in the display area, and displaying the same are described as an acquisition command. In this case, the terminal device 100 acquires the contents C20 and C30 from the advertisement distribution server 20 as the advertisement content by accessing the URL described in the HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed, for example, as one of tiles. As described above, when the display area is distributed as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is distributed to the terminal device 100 together with the distribution of the display area. .

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 5, the advertisement distribution server 20 has a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores an advertisement database 24 which is a database in which various types of information regarding the advertisement content submitted from the advertiser terminal 10 are stored.

  Here, FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 6, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information for performing matching between the content and the user, and information such as CTR (Click Through Rate).

  “Advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content” indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20 or C30. Although FIG. 6 shows an example in which conceptual information such as “C20, C30” is stored in the “advertisement content”, in practice, there are individual objects for transmitting common information to the user. URL or a file path name indicating the storage location of the URL.

  In the advertisement database 24, as the advertisement content, in addition to the contents C20 and C30, a display instruction for instructing execution of the above-described display processing is registered. The display instruction includes, for example, in which position on the initial screen the content C20 is arranged and displayed, what kind of operation is used as a trigger to perform the display process, and in what manner the display mode of the contents C20 and C30 is displayed. Is changed for each advertisement target. In addition, it is assumed that, for example, when the advertiser registers the advertisement content, an arbitrary setting is performed by the advertiser.

  “Impression count” indicates the number of times the advertisement content has been displayed. More specifically, the “number of impressions” indicates the number of times the content C20 or C30 has been displayed. The “guaranteed number of impressions” indicates the number of times the advertising content is guaranteed for the consideration. Further, “compensation” indicates a reward paid by the advertiser when the advertisement content is displayed by the “guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in the impression guarantee type.

  That is, FIG. 6 illustrates an example in which the advertiser identified by the advertiser ID “B10” submits the contents C20 and C30 as advertisement contents. Further, in FIG. 4, the number of impressions of the contents C20 and C30 is “10000”, the number of guaranteed impressions is “20,000”, and the charge amount when the content C20 and C30 are displayed by the number of guaranteed impressions is “aaa”. Is shown.

  In the case of distributing the content related to the advertisement in a click charge format in which the advertisement is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the charge amount when the content is selected. Etc. are registered. Further, when the distribution request is received, the advertisement content is selected in a bid format, and when the selected advertisement content is distributed, the advertisement fee is set in the advertisement database 24 as a reward per impression. A bid price, CTR, and the like are registered.

  Returning to FIG. 5, the description will be continued. The control unit 23 is realized by, for example, executing various programs stored in a storage device inside the advertisement distribution server 20 using a RAM as a work area by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is done. The control unit 23 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 5, the control unit 23 includes an input reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and performs functions and operations of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 5 and may be another configuration as long as the configuration performs information processing described below. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3 and may be another connection relationship.

  The submission accepting unit 25 accepts, from the advertiser terminal 10, a submission of a content C20 or C30, which is advertising content, and an instruction to display the content, together with designation of a consideration. In such a case, the submission receiving unit 25 registers the content C20, C30, the display instruction, the advertiser ID, and the value of the received consideration in the advertisement database 24 in a manner.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selecting unit 27 selects, from the advertisement database 24, the advertisement content that is a distribution candidate when the request receiving unit 26 receives the request to acquire the advertising content. For example, the advertisement selecting unit 27 performs matching of the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attribute of the user.

  In such matching, the advertisement content is selected such that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selecting unit 27 may preferentially select advertisement content having a high bid price or CTR or advertisement content having both a high bid price and CTR.

  When the web page is a search page, the advertisement selection unit 27 may use an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. In addition, the advertisement selecting unit 27 may use an advertisement distribution method called targeted distribution for extracting advertisement content that matches user attribute information (a psychographic attribute, a demographic attribute, and the like). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, upon receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute a display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertising content to the terminal device 100.

[5. Configuration of Content Distribution Server]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 7, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by, for example, an NIC. The communication unit 31 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM and a flash memory, or a storage device such as a hard disk and an optical disk. Then, the content storage unit 32 stores a web page as an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

  The control unit 33 is realized by, for example, executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using a RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 7, the control unit 33 includes a receiving unit 34 and a distribution unit 35, and implements or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as it performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 7 and may be another connection relationship.

  The receiving unit 34 receives a web page acquisition request from the terminal device 100. For example, the receiving unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the web page acquisition request. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, upon receiving the web content C10, the terminal device 100 transmits a distribution request of the advertisement content to the advertisement distribution server 20, and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process of changing the advertisement content according to the operation of the user.

[6. Configuration of terminal device)
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As shown in FIG. 8, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by, for example, an NIC or the like. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, and the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is used for the terminal device 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in three axial directions. Note that the physical sensor 140 is not limited to a gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be used.

  The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using a RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 8, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and implements or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 8 and may be another configuration as long as the configuration performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

  When receiving the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request to acquire the web content C10 indicated by the received URL to the content distribution server 30. In addition, when the acquisition instruction is included in the web content C10 received from the content distribution server 30, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 performs various controls in accordance with a user operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and performs the above-described display processing. For example, as illustrated in FIG. 8, the display processing unit 153 executes the acquisition command distributed with the web content C10 and the control information distributed with the advertisement content, so that the control unit 150 It operates as the unit 155 and the display control unit 156 to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, the CPU or the MPU executing control information using the RAM as a work area.

  The acquisition unit 154 acquires the web content C10 and the contents C20 and C30 (hereinafter, may be collectively referred to as “each web content C10 to C30”). For example, when acquiring the web content C10, the acquiring unit 154 acquires the content C20 and C30 from the advertisement distribution server 20 according to the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires a plurality of contents C31 to C33 together with the content C20 including the image.

  The display unit 155 displays the web content C10 and the content C20 related to the advertisement. For example, the display unit 155 arranges and displays the content C20 including the image in a predetermined area on the initial screen, and arranges and displays the web content C10 in another area. More specifically, the display unit 155 arranges the upper end of the web content C10 in the screen lower direction than the upper end of the content C20 when displaying the initial screen when the display of the web content C10 and the content C20 is started. Then, the web content C10 and the content C20 are displayed.

  For example, the display unit 155 generates the polyhedron O1 including a plurality of surfaces having different sizes, and arranges the content C20 and the plurality of contents C30 on different surfaces of the generated polyhedron O1. Further, for example, the display unit 155 displays on the screen a content in which the offset content C40 and the web content C10 are arranged such that the lower end of the offset content C40 and the upper end of the web content C10 having the same display size as the content C20 overlap. I do. The display unit 155 also displays the polyhedron O1 on the front of the offset content C40.

  As a result, the display unit 155 displays the web content C10 shifted from the upper end of the screen by the offset content C40. Then, the display unit 155 superimposes and displays the content C20 on the front of the offset content C40 and the web content C10. As a result, the display unit 155 displays the initial screen in such a manner that the content C20 and the web content C10 are arranged.

  Then, the display unit 155 changes the content C20 to the content C30 according to the control of the display control unit 156. For example, the display unit 155 displays the web content C10 and the contents C20 and C30 in the display mode illustrated in FIG.

  The display control unit 156 controls the display unit 155 to execute the above-described display processing. For example, the display control unit 156 changes the content C20 to the content C30 selected according to the display range of the web content C10 in response to an operation from the user.

  For example, when the user's finger touches the screen, the display control unit 156 displays the content C20 or the content C30 (hereinafter, referred to as “displayed content”) displayed together with the web content C10. To identify. Subsequently, the display control unit 156 specifies a neighborhood range NA of the web content C10 that is located near the content being displayed. Then, the display control unit 156 analyzes the mode of the vicinity range NA.

  Further, the display control unit 156 analyzes the mode of the content distributed as the content C20 and C30 (hereinafter, referred to as “distributed content”), and the mode of the distributed content is most similar to the mode of the neighborhood range NA. Select the content as the change destination content content. Then, the display control unit 156 changes the displayed content to the change destination content. That is, the display control unit 156 changes the content C20 to the content C30 whose mode is similar to the mode of the display range of the web content C10 among the plurality of contents C30. In addition, the display control unit 156 does not need to change the content when the content whose aspect is the most similar to the aspect of the neighborhood range NA is the displayed content among the distribution contents.

  In addition, the display control unit 156 may change the content C20 to the content C30 selected according to the layout of the image or the text arranged in the display range in the web content C10. In addition, the display control unit 156 may change the content C20 to the content C30 selected according to the amount of images or the amount of text arranged in the display range of the web content C10. The display control unit 156 may change the content C20 to the content C30 selected according to the size of the image or text arranged in the display range of the web content C10. In addition, the display control unit 156 may change the content C20 to the content C30 selected according to the color of the display range in the web content C10.

  Here, when the web content C10 including a plurality of contents is displayed as the web content C10, the display control unit 156 converts the content C20 into a mode of the displayed content among the contents included in the web content C10. May be changed to the selected content C30. For example, the display control unit 156 may select the change destination content according to the mode of the tile included in the display range or the vicinity range.

  Further, the display control unit 156 may change the content C20 to the content C30 selected according to the display size of the displayed content among the contents included in the web content C10. For example, the display control unit 156 may select content whose display size is similar to the display size of the tile as the change destination content.

  Note that the display control unit 156 may change the content C20 to the content C30 selected from the web content C10 according to the display range after the user performs an operation. For example, the display control unit 156 may select the change destination content according to the vicinity range or the display range after the scroll operation is completed.

  Further, the display control unit 156 may change the content C20 to the content C30 selected according to the display range of a predetermined area on the screen of the web content C10. In addition, the display control unit 156 may change the content C20 to a content C30 similar to a mode in a range closer to the vicinity of the content C20 among the web contents C10.

  In addition, when the surface on which the content C20 is arranged is displayed, of the polyhedron composed of a plurality of surfaces, the display control unit 156 determines the web content C10 of the polyhedron in response to an operation from the user. The surface on which the content C30 selected according to the display range mode may be displayed. For example, when an operation of scrolling the web content C10 is performed, the display control unit 156 may change the content C20 to the content C30 by rotating the polyhedron.

  That is, the display control unit 156 specifies the aspect of the range near the polyhedron after the operation of the user among the web contents C10, and determines the surface of the polyhedron on which the content C30 having the similar aspect to the specified aspect is arranged. It may be displayed. Further, the display control unit 156 may change the content C20 to the content C30 selected according to the display range of the web content C10 and the content of the range according to the operation from the user. Good.

[7. Processing flow of terminal device 100]
Next, a procedure of a display process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment.

  For example, the terminal device 100 requests distribution of the web content C10 to the content distribution server 30 in response to a user operation, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web content C10 screen (Step S102). Then, if the obtained web content C10 includes an acquisition command, the terminal device 100 transmits a request (distribution request) for the advertisement content to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not a plurality of contents such as the contents C20 and C30 have been received as the advertisement contents (Step S104). If the terminal device 100 determines that a plurality of contents have not been received (step S104: No), the terminal device 100 executes step S104 again.

  When a plurality of contents are received (Step S104: Yes), the terminal device 100 arranges the contents on each surface of the polyhedron O1 and displays the contents together with the web contents C10 (Step S105). For example, the terminal device 100 displays the web content C10 and the content C20 on the initial screen.

  Subsequently, the terminal device 100 determines whether or not a scroll operation has been performed (step S106). If the scroll operation has been performed (step S106: Yes), the terminal device 100 determines whether or not the displayed area of the web content C10 is displayed. The layout is specified (step S107). That is, the terminal device 100 specifies the mode of the display range. Then, the terminal device 100 changes the content by rotating the polyhedron O1 so that the content having a layout similar to the specified layout is displayed (step S108). For example, in most of the display range and the near range NA, the terminal device 100 arranges the image on the left side of the screen and the text on the right side of the screen, and arranges the image on the left side of the screen and the text on the right side of the screen. The selected content is selected as the change destination content, and the polyhedron O1 is rotated so that the selected change destination content is displayed. Then, the terminal device 100 executes Step S106.

  When the scroll operation has not been performed (step S106: No), the terminal device 100 determines whether or not a page transition operation for changing the web content C10 to be displayed has been performed (step S109). If it has been (Step S109: Yes), the page to be displayed is changed (Step S110), and the process ends. In addition, when the page transition operation is not performed (Step S109: No), the terminal device 100 executes Step S106.

[8. Modification)
In the above, an example of the display processing by the terminal device 100 has been described using the display mode illustrated in FIG. However, embodiments are not limited to this. Hereinafter, a modified example of the display processing executed by the terminal device 100 will be described. The display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but embodiments are not limited thereto.

[8-1. About contents)
For example, the terminal device 100 may display another content instead of the web content C10. Further, the contents C20 and C30 are not limited to contents related to advertisement. For example, the terminal device 100 may display arbitrary contents C10 to C30 including a character string, a pattern, an image, a moving image, and the like other than the advertisement by the above-described display processing. Further, the terminal device 100 may display contents C10 to C30 including a game or the like, or may display contents C10 to C30 including a so-called playable advertisement. Further, the terminal device 100 may display contents C10 to C30 including sound. Note that the character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C30 are not limited to those related to the advertisement.

  When displaying the web content C10, which is a game content, instead of the web content C10, the terminal device 100 may display auxiliary content such as a game menu or a tutorial as the content C20 or C30. In addition, the terminal device 100 may execute the above-described display processing when displaying a web page in an interactive format created by a technique such as flash or CSS when executing a game.

  Further, the terminal device 100 may display the contents C20 and C30 together with the SNS contents, the messenger application screen, the camera application screen, and any other contents, and execute the above-described display processing. In addition, the terminal device 100 may display an arbitrary content such as a game, a map, a music playback screen, or a video playback screen, in addition to the web content C10.

  Further, the contents C20 and C30 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, when executing the above-described display processing, any mode can be adopted as a mode of the process of distributing the web content C10 or the content C20 or C30.

[8-2. Control information)
The above-described terminal device 100 has performed the above-described display processing using the control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, embodiments are not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web content C10, and receives from the advertisement distribution server 20 control instructions together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

  Further, the terminal device 100 may download the application that causes the terminal device 100 to execute the above-described display processing and the like, and execute the application to implement the above-described processing.

[8-3. Device configuration〕
In the above-described embodiment, the example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. Is also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for a web page from the terminal device 100, the advertisement distribution server 20 distributes a web page that does not include an acquisition command to the terminal device 100 together with the advertisement content.

  Further, in the above-described embodiment, an example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described, but the content distribution server 30 may acquire the contents C20 and C30 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. The advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the content C20, C30 acquired from the advertisement distribution server 20, and realize the above-described display processing.

[8-4. About logs)
Here, the terminal device 100 may take various logs related to the contents C20 and C30. For example, the terminal device 100 determines whether or not each content C20 and the content C30 are displayed, how much the display size of the display area of the content C20 has been changed, which area of the web content C10 has become the display range or the vicinity range, A log indicating how the scroll operation is performed, whether or not a slide operation or a tap operation is performed on the contents C20 and C30, and the like may be obtained.

  Further, the terminal device 100 may take a log indicating which surface of the polyhedron O1 is displayed, the number of times of display for each surface, and the like. In addition, the terminal device 100 may take a log indicating the order in which the contents C20 and C30 are displayed. Further, the terminal device 100 may acquire a log indicating whether the contents C20 and C30 are displayed a plurality of times. For example, after the content C30 is displayed, the terminal device 100 may obtain a log indicating whether or not the screen has been updated and the content C20 has been displayed again. In addition, the terminal device 100 displays a log indicating whether or not the contents C20 and C30 are displayed a plurality of times by repeatedly performing the scroll operation, and a log indicating how many times each surface is displayed by the operation on the polyhedron O1. May be obtained.

  For example, if the user continues to display the content C20 without performing a scroll operation from the initial display, the terminal device 100 may obtain a log indicating that the user has interest in the content C20. Good. On the other hand, when the content C30 is displayed on the screen, or when the user performs various operations on the content C30, the terminal device 100 may take a log indicating the fact.

  The log acquired by the terminal device 100 in this manner is useful for updating the number of impressions and CTR of the content C20, C30, charging processing for displaying the content C20, C30, and the like, and reporting an advertising effect to an advertiser. Become a log. For example, as a result of the display processing, when the content C20 and the content C30 are changed a plurality of times, it is predicted that the user has shown an interest in the content C20 and C30.

  For this reason, the logs indicating the number of times and the display time of each surface of the contents C20 and C30 and the polyhedron O1, the number of changes, and the number of times of canceling the display of the polyhedron O1 indicate that the user was interested in the contents C20 and C30. It can be an indicator of whether or not. Further, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user for the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like, using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of display times, the display time, the operation content, and the like of the contents C20 and C30.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to a log until the landing page is displayed.

[8-5. Operation record of terminal device)
In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record indicating how much the user has operated the terminal device 100 in the display mode described above. Specifically, the terminal device 100 determines the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the number and position of selecting the polyhedron O1, and the user stops the scroll operation. Record the position, etc.

  In addition, the terminal device 100 performs a transmission operation from the terminal device 100 on information specifying the contents C20 and C30, such as the number of scroll operations and the number of reloads, the contents of the above-described display processing, or the contents of the contents C20 and C30. For example, various operations performed by the user on the terminal device 100, such as writing to an SNS, may be recorded. Then, the terminal device 100 transmits information on the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 totals information on the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines the number of times of scroll operation, the number of times display processing is performed, the content and selection of operation on the polyhedron O1 when the content C20 and C30 are distributed together with the control information and when the content is not distributed. The information obtained by comparing the type of the displayed landing page, the type of the displayed landing page, the type of the content arranged on the landing page, and the index of the advertising effect such as the CTR is acquired.

  Here, the history of the operation performed on the web content C10 when the content C20 and C30 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web content C10 in which the contents C20 and C30 accompanied by the control information according to the embodiment are displayed, the contents C20 and C30 are displayed by the operation of the user, the display mode is changed, or the content C20 and C30 are displayed. In addition to displaying the landing page, the operation history itself indicating how much operation the user performed on the web content C10 (that is, how much the user changed the display mode of the screen) is used. It can be said that this is an index indicating the interest of the user in the content C20.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When contents C20 and C30 accompanied by information are displayed, it is possible to provide information that the contents C20 and C30 intend to convey widely, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information regarding the operation history of the terminal device 100 to the advertiser terminal 10, and thereby a report indicating an index of an advertisement effect on the web content C10 on which the content C20 and C30 according to the embodiment are displayed. It can be. In addition, the advertisement distribution server 20 may directly transmit the information and the log regarding the operation history of the terminal device 100 to the advertiser terminal 10.

  Thereby, the advertisement distribution server 20 can indicate to the advertiser the usefulness of the display mode of the contents C20 and C30 accompanying the control information according to the embodiment in the terminal device 100.

[8-6. Others)
Further, of the processes described in the above embodiment, all or a part of the processes described as being performed automatically can be manually performed, or the processes described as being performed manually can be performed. All or part can be performed automatically by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  In addition, the embodiments described above can be appropriately combined within a range that does not contradict processing contents.

[8-7. program〕
Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a form in which a computing device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Having.

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. A device for reading information from a medium, a magnetic recording medium, a semiconductor memory, or the like may be used. Further, the input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and transmits the data generated by the arithmetic device 1030 to the other device via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 displays the content C10 and the content C20 related to the advertisement. Then, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the displayed range of the content C10 according to the operation by the user. As a result, the terminal device 100 can display the content that is easily selected by the user together with the web content C10, so that the effect of appealing the information on the content C20 and C30 can be improved.

  In addition, the terminal device 100 changes the content C20 to a content C30 whose mode is similar to the mode of the displayed range of the web content C10 among the plurality of contents C30. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the layout of the image or text arranged in the displayed range of the web content C10. Further, for example, the terminal device 100 changes the content C20 to the content C30 selected according to the amount of the image or the amount of the text arranged in the displayed range of the web content C10. Further, for example, the terminal device 100 changes the content C20 to the content C30 selected according to the size of the image or text arranged in the displayed range of the web content C10. Further, for example, the terminal device 100 changes the content C20 to the content C30 selected according to the color of the displayed range of the web content C10. As a result of such processing, since the terminal device 100 can display a content whose appearance is similar to the display area of the web content C10, the effect of appealing information regarding the content C20 and C30 can be improved.

  In addition, the terminal device 100 displays the web content C10 including a plurality of contents as the web content C10, and selects the content C20 according to the mode of the displayed content among the contents included in the web content C10. The content C30. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the display size of the displayed content among the contents included in the web content C10. For this reason, since the terminal device 100 can display, for example, content having a similar aspect to the tiles constituting the web content C10, it is possible to improve the effect of appealing information regarding the content C20 and C30.

  In addition, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the range displayed after the user performs an operation among the web contents C10. In addition, the terminal device 100 changes the content C20 to the content C30 selected from the web content C10 according to the mode of the range displayed near the content C20. In addition, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the range displayed in the predetermined area on the screen in the web content C10. Further, the terminal device 100 changes the content C20 to a content C30 similar to an aspect of a range closer to the vicinity of the content C20 among the web contents C10. Therefore, the terminal device 100 can display the content that is more easily selected together with the web content C10.

  In addition, the terminal device 100 displays the surface on which the content C20 is arranged, of the polyhedron O1 composed of a plurality of surfaces, and displays the surface of the web content C10 among the polyhedron in response to an operation from the user. The surface on which the content C30 selected according to the mode of the range is arranged is displayed. For example, when an operation of scrolling the web content C10 is performed, the terminal device 100 changes the content C20 to the content C30 by rotating the polyhedron O1. In addition, the terminal device 100 specifies the aspect of the range near the polyhedron O1 after the operation by the user in the web content C10, and the surface of the polyhedron O1 on which the content C30 in the similar aspect to the identified aspect is arranged. Is displayed. Therefore, the terminal device 100 can display the content that is more easily selected together with the web content C10.

  Further, the terminal device 100 changes the content C20 into the content C30 selected according to the aspect of the displayed range of the web content C10 and the content of the range in response to an operation from the user. . For this reason, the terminal device 100 can display the content that is more easily selected as the web content C10.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, It is possible to implement the invention in other forms with improvements.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the distribution unit can be read as a distribution unit or a distribution circuit.

Reference Signs List 1 distribution system 10 advertiser terminal 20 advertisement distribution server 21, 31, 110 communication unit 22 storage unit 23, 33, 150 control unit 24 advertisement database 25 submission reception unit 26 request reception unit 27 advertisement selection unit 28 distribution unit 30 content distribution Server 32 content storage unit 34 reception unit 35 distribution unit 100 terminal device 120 input unit 130 output unit 140 physical sensor 151 request unit 152 operation control unit 153 display processing unit 154 acquisition unit 155 display unit 156 display control unit

Claims (15)

On the computer
A display procedure of displaying web content including a plurality of constituent contents in which the arrangement positions of images and text are uniquely set, and first content related to advertisements;
A display range , which is a displayed range of the web content , is changed according to an operation from a user, and an arrangement position of the image and the text is changed to an image and a text in the constituent content included in the changed display range. And a display control procedure for changing the first content to a second content similar to the arrangement position of the information display. The display control procedure changes the first content to a second content selected according to an amount of an image or an amount of text arranged in a displayed range of the web content. The information display program according to claim 1 . The said display control procedure changes the said 1st content into the 2nd content selected according to the magnitude | size of the image or the text arrange | positioned in the displayed range among the said web contents. Item 3. The information display program according to item 1 or 2 . Wherein the display control step, any one of claims 1-3, characterized in that changing the said first content to second content selected in accordance with the color of the range displayed among the web content An information display program according to one of the above. The display control procedure changes the first content to a second content selected according to a display size of a displayed constituent content among constituent contents included in the web content. Item 5. The information display program according to any one of Items 1 to 4 . The display control step changes the first content to a second content selected according to an arrangement position of an image and a text in the constituent content displayed near the first content among the web contents. The information display program according to any one of claims 1 to 5 , wherein: The display control procedure changes the first content to a second content selected according to an arrangement position of an image and a text in a component content displayed in a predetermined area on a screen in the web content. The information display program according to any one of claims 1 to 6 , wherein: The display control procedure may be configured such that, in the first content, an arrangement position of an image and a text is similar to an arrangement position of an image and a text in the configuration content closer to the vicinity of the first content in the web content. The information display program according to any one of claims 1 to 7 , wherein: The display step displays a surface on which the first content is arranged, out of a polyhedron composed of a plurality of surfaces,
The display control procedure may be configured such that, in response to an operation from the user, the second content selected from the polyhedron in accordance with an arrangement position of an image and text in the displayed constituent content of the web content. The information display program according to any one of claims 1 to 8 , wherein a surface on which is disposed is displayed. 10. The display control procedure according to claim 9 , wherein, when an operation of scrolling the web content is performed, the first content is changed to the second content by rotating the polyhedron. Information display program described. The display control procedure specifies an arrangement position of an image and a text in the configuration content in the vicinity of the polyhedron after the operation from the user in the web content, and the arrangement position of the image and the text in the polyhedron is , information display program according to claim 9 or 10, characterized in that displaying the second content is disposed face of an analogous manner specified position. The display control procedure includes, in response to an operation from the user, changing the first content to an arrangement position of an image and a text in the displayed constituent content of the web content, and a content of the constituent content. The information display program according to any one of claims 1 to 11, wherein the information is changed to a second content selected according to the information. A display unit that displays web content including a plurality of constituent contents in which the arrangement positions of images and texts are uniquely set, and first content related to advertisements;
A display range , which is a displayed range of the web content , is changed according to an operation from a user, and an arrangement position of the image and the text is changed to an image and a text in the constituent content included in the changed display range. A display control unit that changes the first content to a second content similar to the arrangement position of the information display device. An information display method performed by an information display device,
A display step of displaying web contents including a plurality of constituent contents in which arrangement positions of an image and text are uniquely set, and first contents related to an advertisement;
A display range , which is a displayed range of the web content , is changed according to an operation from a user, and an arrangement position of the image and the text is changed to an image and a text in the constituent content included in the changed display range. A display control step of changing the first content to a second content similar to the arrangement position of the information display. A distribution unit that distributes control information to a terminal device that displays information on a screen,
The distribution unit distributes the control information to the terminal device,
A display procedure of displaying web content including a plurality of constituent contents in which the arrangement positions of images and text are uniquely set, and first content related to advertisements;
A display range , which is a displayed range of the web content , is changed according to an operation from a user, and an arrangement position of an image and a text is changed to an image and a text in the constituent content included in the changed display range. Controlling the terminal device to execute a display control procedure of changing the first content to the second content similar to the arrangement position of the terminal device.
A distribution device characterized by the above-mentioned.

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