JP2017129999A - Information display program, information display device, information display method, and delivery device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve appealing power of content-associated information.SOLUTION: An information display program of the present invention makes a computer execute; an identification procedure for identifying a touch position on a screen touched by a user; and a display procedure for displaying first content at a position on the screen that corresponds to the touch position identified in the identification procedure and a manipulation-related history. Thus, a terminal device 100 executing the information display program, for example, can avoid a situation where a content C12 is hidden by a user's hand, which improves appealing power of information on the content C12.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, information distribution via the Internet has been actively performed. As an example of such information distribution technology, when a user wants to browse content such as still images, moving images, and text related to advertisements for companies and products, the user browses information content such as web pages. A technique has been proposed in which content desired to be browsed by a user and information content are displayed in an overlapping manner.

JP 2003-022042 A JP 2012-137805 A

  However, with the above-described conventional technology, there may be a case where it is not possible to improve the appeal effect of information related to content that the user wants to browse.

  For example, in the above-described conventional technology, the content that the user wants to browse is merely displayed over the information content, and the user cannot be interested in the content. In addition, for example, in a terminal device including a touch panel such as a smartphone or a tablet, content desired to be viewed by the user may be blocked by a finger of the user who performs the operation.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application is based on a specific procedure for identifying a contact position on a screen contacted by a user to a computer, a contact position specified by the specific procedure in the screen, and a history regarding operations. A display procedure for displaying the first content at the position is executed.

  According to one aspect of the embodiment, an object is to provide an information display device, an information display method, an information display program, and a distribution device that improve the appeal of information related to content.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of an operation history according to the embodiment. FIG. 8 is a diagram illustrating an example of processing in which the terminal device according to the embodiment specifies a user's dominant hand. FIG. 9 is a diagram illustrating an example of content displayed by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of an operation display displayed by the terminal device according to the embodiment. FIG. 11 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 12 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device 100]
First, an example of processing executed by the terminal device 100, which is an example of an information display device that executes an information display program, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 illustrates an example in which the web page C11 and the content C12 are displayed on the screen by the terminal device 100.

  In the following description, it is a reference position when the web page C11 and the content C12 are displayed on the screen, and an end arranged at the uppermost position on the screen is displayed when the web page C11 and the content C12 are displayed. The upper end of the web page C11 and the content C12 is described. Of the ends generated when the web page C11 and the content C12 are displayed on the screen, the end arranged on the lowermost side on the screen is described as the lower end of the web page C11 and the content C12. Of the edges generated when the web page C11 and the content C12 are displayed on the screen, the left edge with respect to the upper end and the lower edge is described as the left edge of the web page C11 and the content C12, and the right edge with respect to the upper end and the lower edge. The end is described as the right end of the web page C11 and the content C12.

  Moreover, in the following description, it is an edge used as the reference | standard at the time of displaying the web page C11 and the content C12 among screens, and the edge of the direction in which the upper side of the web page C11 and the content C12 is displayed is described as the upper end of the screen. The end in the direction in which the lower side of the web page C11 and the content C12 is displayed is described as the lower end of the screen. In addition, the direction in which the upper ends of the web page C11 and the content C12 are displayed on the screen of the terminal device 100 is described as the screen upper direction, and the direction in which the lower ends of the web page C11 and the content C12 are arranged on the screen is the screen. It is described as downward. In addition, the direction in which the left end of the web page C11 and the content C12 is displayed on the screen of the terminal device 100 is referred to as the screen left direction, and the direction in which the right end of the web page C11 and the content C12 is disposed on the screen is the screen. It is described as the right direction. In the following description, the web page C11 and the content C12 may be collectively referred to as the web content C10.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. Further, the terminal device 100 has a screen such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the screen with a finger or a stylus.

  The web content C10 is various contents distributed to the terminal device 100 via a network such as the Internet. For example, the web page C11 is a web page on which content such as news is arranged. The web page C11 may be a web page on which other contents are arranged, and is a so-called portal site in which news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged. There may be. For example, the web page C11 is a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like.

  The web page C11 is a content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents are arranged in independent tiles. It may be content that can be updated. In addition, tiles in which content related to advertisements is arranged may be inserted into the web page C11 as needed. In addition, the size of each tile arrange | positioned on the web page C11, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web page C11 may include an input field for inputting a search keyword, a link to another web page, and the like.

  Here, the web page C11 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C11 is a web page whose vertical display size is equal to or larger than the vertical display size of the output unit 130 of the terminal device 100.

  The content C12 is content displayed together with the web page C11, for example, content related to an advertisement (hereinafter referred to as advertisement content). For example, the content C12 is a content including text of contents related to an advertisement, and is, for example, an image in which text is superimposed on a translucent background image or an image and text. The content C12 may be a still image or a moving image.

  As will be described later, the layout position and display position of the content C12 are set by CSS (Cascading Style Sheets), Java Script (registered trademark), HTML5, and other scripts that can describe dynamic content. As a result, the display mode changes depending on the user's operation. For example, the content C12 is content that can include images, characters, figures, symbols, moving images, and the like that are controlled to be displayed, deleted, enlarged, reduced, moved, rotated, played back, paused, and the like by user operations. . Note that the content C12 may be a web page described in HTML, XML, or the like, like the web page C11.

  Here, the content related to the advertisement is not limited to a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notification to the public, a part of information on the web page C11, and other arbitrary contents. That is, the content C12 is not only content including so-called advertisement-related information, but also interests the user, information included in the content C12, or content related to the content C12 (for example, a landing page or a moving image) C30, etc.) can be applied to images, moving images, characters, graphics, symbols, hyperlinks, and other arbitrary contents. That is, any content can be applied as the content C12 as long as it is content that is more interesting to the user than the web page C11.

  Upon receiving the distribution of the web page C11, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. And the terminal device 100 will display the web page C11 and the content C12, if the delivery of the content C12 is received from the advertisement delivery server 20 as a content which concerns on an advertisement.

[2. Display processing executed by terminal device 100]
Here, a display mode in which content related to an advertisement is displayed on the web page C11 can be considered. However, in such a display mode, when the user operates the terminal device 100, content related to the advertisement may be hidden by the user's finger or the like.

  For example, the user who browses the web page C11 touches the screen of the terminal device 100 with the finger F10, and performs a scroll operation to move the contact position while keeping the finger F10 in contact with the screen of the web page C11. Change the range displayed above. However, when such a scroll operation is performed, a part of the screen is hidden by the finger of the user who operates the screen or the hand of the user who holds the terminal device 100. For this reason, when the content regarding the advertisement is arranged in an area hidden by the user's hand or finger, the user cannot visually recognize the content.

[2-1. Display processing)
Therefore, the terminal device 100 performs display processing described below. Hereinafter, a specific example of the display process executed by the terminal device 100 will be described. In the example shown below, the display process when the user touches the screen of the terminal device 100 with the finger F10 will be described, but the embodiment is not limited to this. That is, as long as it is possible to detect that the terminal device 100 has touched the screen, the terminal device 100 may execute the following display process when an arbitrary position in the user's body touches the screen.

  For example, when receiving the delivery of the web page C11 and the content C12, the terminal device 100 displays only the web page C11 on the screen. In addition, when the user's finger F10 comes into contact with the screen, the terminal device 100 specifies a contact position that is a position on the screen where the user's finger F10 comes into contact. Then, the terminal device 100 displays the content C12 related to the advertisement at a position corresponding to the identified contact position and the history related to the operation until the user's finger F10 is released from the screen.

  Here, the history related to the operation is a log of various operations related to the terminal device 100, for example, a log indicating a history of contact positions of the user, various logs related to operations registered in advance by the user, and the like. . Note that the history related to operations may include, for example, various types of information registered in advance by the user. For example, when the user's finger F10 touches the screen, the terminal device 100 disposes and displays the content C12 at a position that is different from the identified contact position and is determined according to the operation history. To do.

  For example, the range hidden by the user's hand differs depending on whether the user's hand used is the right hand or the left hand. For example, when the thumb of the right hand touches the screen, the lower right area of the screen of the terminal device 100 is hidden by the hand, and when the thumb of the left hand touches the screen, the screen of the terminal device 100 Of these, the lower left area is predicted to be hidden by the hand. Therefore, the terminal device 100 estimates whether the hand used by the user (so-called dominant hand) is the right hand or the left hand based on the history of the user's operation, and the position according to the contact position and the estimation result The content C12 is displayed.

  More specifically, when it is estimated that the user uses the right hand, the terminal device 100 displays the content C12 in the area on the left side of the screen from the specified contact position, and estimates that the user uses the left hand. In this case, the content C12 is displayed in the area on the right side of the screen from the specified contact position. As a result, since the terminal device 100 displays the content C12 in a range that is not hidden by the user's hand on the screen, as a result of visualizing the content C12, it is possible to improve the appeal effect of information related to the content C12.

  Further, the terminal device 100 does not display the content C12 while the user's finger F10 is not in contact with the screen, that is, while the user is gazing at the web page C11. When the user's finger F10 is in contact with the screen, that is, when the user tries to scroll the web page C11, the terminal device 100 distracts attention from the web page C11. The content C12 is displayed. As a result, the terminal device 100 can guide the user's attention to the content C12 without interfering with the browsing of the web page C11. The appeal effect can be improved.

[2-2. (Estimation process)
Here, the estimation process in which the terminal device 100 estimates the user's dominant hand from the contact position history will be described. For example, when the user operates the terminal device 100 with the thumb of the right hand, it is difficult to extend a finger to the area on the left side of the screen. Is done. Further, when the user operates the terminal device 100 with the thumb of the left hand, it is difficult to extend a finger to the area on the right side of the screen. Is done.

  Further, for example, when the user performs a scroll operation in the vertical direction of the screen with the thumb of the right hand, the scroll operation trajectory is predicted to be shifted in the right direction of the screen due to the structure of the hand. For example, when the user performs a scroll operation in the vertical direction of the screen with the thumb of the left hand, the trajectory of the scroll operation is predicted to shift in the left direction of the screen due to the structure of the hand. Also, for example, when the user performs a scrolling operation in the horizontal direction of the screen with the thumb of the right hand, the scrolling trajectory is a trajectory from the lower left corner of the screen to the upper right corner of the screen, or a trajectory from the upper right corner of the screen to the lower left corner of the screen. Expected to be. Also, for example, when the user performs a scroll operation in the horizontal direction of the screen with the thumb of the left hand, the trajectory of the scroll operation is from the upper left of the screen to the lower right of the screen, or from the lower right of the screen to the upper left of the screen. Expected to be in orbit.

  Therefore, the terminal device 100 estimates the hand that the user uses for the operation using the history of the contact position. For example, the terminal device 100 estimates that the user uses the right hand when the contact position history indicates more areas on the right side of the screen, and if the history of the contact position indicates more areas on the left side of the screen, the user It may be assumed that the left hand is used.

  In addition, for example, the terminal device 100 extracts a user's scrolling operation in the vertical direction of the screen from the history of contact positions. When the terminal device 100 shifts from the moving direction to the right side of the screen during the extracted scroll operation, the terminal device 100 estimates that the user uses the right hand, and from the moving direction to the left side of the screen during the extracted scroll operation. If it is not, it may be estimated that the user uses the left hand.

  Further, for example, the terminal device 100 extracts a scroll operation in the left-right direction of the user's screen from the contact position history. The terminal device 100 estimates that the user uses the right hand when the extracted scroll operation is a trajectory from the lower left corner of the screen to the upper right corner of the screen or a trajectory from the upper right corner of the screen to the lower left corner of the screen. Good. In addition, the terminal device 100 estimates that the user uses the left hand when the extracted scroll operation is a trajectory from the upper left corner of the screen to the lower right corner of the screen or a trajectory from the lower right corner of the screen to the upper left corner of the screen. May be.

  Then, when the user's hand touches the screen, the terminal device 100 places the content C12 at a position corresponding to the newly specified contact position and the direction of the hand estimated from the contact position history. Arrange and display. For example, when it is estimated that the user uses the right hand, the terminal device 100 arranges and displays the content C12 at a position on the left side of the screen from the newly specified contact position, and estimates that the user uses the left hand. In such a case, the content C12 is arranged and displayed at a position on the right side of the screen from the newly specified contact position.

  In addition, for example, when the user estimates that the user uses the right hand and the specified contact position is an area on the lower side of the screen, the terminal device 100 may arrange the content C12 in the upper left area of the screen. In addition, for example, when the user estimates that the user uses the right hand and the identified contact position is the upper area of the screen, the content C12 may be arranged in the lower left area of the screen. In addition, for example, when the user estimates that the user uses the right hand and the specified contact position is the lower left area of the screen, the content C12 may be arranged in the upper right area of the screen. Further, for example, when the user estimates that the user uses the left hand and the specified contact position is the lower right area of the screen, the terminal device 100 may arrange the content C12 in the upper left area of the screen.

  Further, when the user's finger moves while touching the screen, that is, when the scroll operation of the web page C11 is performed, the terminal device 100 changes the position where the content C12 is displayed according to the scroll operation. May be. For example, when a scroll operation from the left side of the screen to the right side of the screen is performed, the terminal device 100 arranges the content C12 on the right side of the screen while the user's finger F10 is touching the area on the left side of the screen. The content C12 may be arranged and displayed on the left side of the screen while the user's finger F10 touches the area on the right side of the screen. That is, when the user's hand touches the screen, the terminal device 100 determines the user's hand based on the identified contact position and the direction of the hand used by the user estimated from the contact position history. An area on the screen that is unlikely to be hidden by the image is estimated, and the content C12 may be arranged and displayed at the estimated position.

[2-3. Example of display processing executed by terminal device 100]
Hereinafter, an example of display processing executed by the terminal device 100 will be described with reference to FIG. In the following description, the display process for displaying the content C12 including the text related to the advertisement together with the web page C11 will be described separately for the first state to the fifth state.

  First, the terminal device 100 accepts distribution of the web page C11 and the content C12. In such a case, the terminal device 100 arranges and displays the web page C11 so that the upper end of the web page C11 is in contact with the upper end of the screen. Then, as shown in the second state, the terminal device 100 specifies the contact position when the user's finger F10 touches the screen. In the example shown in the second state, the terminal device 100 specifies the lower right area of the screen as the contact position of the user's finger F10.

  Subsequently, the terminal device 100 specifies the direction of the hand used by the user using the history of contact positions. For example, in the example shown in the second state, it is assumed that the terminal device 100 has estimated that the user is using the right hand. In such a case, even if the content C12 is displayed in the area on the right side of the screen, it is predicted that the visibility is not so good. Therefore, as shown in the third state, the terminal device 100 arranges and displays the content C12 in the area on the left side of the screen.

  On the other hand, as shown in the fourth state, the terminal device 100 specifies the contact position when the user's finger F10 touches the screen. In the example shown in the fourth state, the terminal device 100 specifies the lower left area of the screen as the contact position of the user's finger F10. Subsequently, the terminal device 100 specifies the direction of the hand used by the user using the history of contact positions. For example, in the example shown in the fourth state, it is assumed that the terminal device 100 has estimated that the user is using the left hand. In such a case, even if the content C12 is displayed in the area on the left side of the screen, it is predicted that the visibility is not so good. Therefore, the terminal device 100 arranges and displays the content C12 in the area on the right side of the screen as shown in the fifth state.

  In the second state, when the user uses the left hand, the content C12 displayed on the left side of the screen is hidden by the user's hand, so it is considered that the visibility is not so good. Therefore, as shown in the second state, the terminal device 100 is an area on the right side of the screen when the user is in contact with the area on the lower right side of the screen and the user uses the left hand. The content C12 may be displayed in a region on the screen above the contact position where the finger F10 touches.

  Further, for example, when the terminal device 100 is assumed to use the right hand when shown in the fourth state, even if the content C12 is displayed on the right side of the screen, it is considered that the visibility is not so good. Therefore, as shown in the fourth state, the terminal device 100 is an area on the left side of the screen when the user touches the area on the lower left of the screen and the user uses the right hand. You may display the content C12 in the area | region of a screen upper direction rather than the contact position where the finger | toe F10 contacted.

  As described above, when the user touches the screen, the terminal device 100 identifies the contact position, and arranges and displays the content C12 at a position corresponding to the identified contact position and operation history. For this reason, since the terminal device 100 can reduce the possibility that the content C12 is hidden by the user's hand, it is possible to improve the appeal effect of the information related to the content C12.

[2-4. Regarding display mode of content C12]
Here, depending on the direction of the hand estimated to be used by the user and the specified contact position, the area on the screen that is unlikely to be hidden by the user's hand may be narrowed. Therefore, when the area on the screen that is unlikely to be hidden by the user's hand is smaller than the display size of the content C12, the terminal device 100 may display the content C12 in a reduced size. Further, for example, the terminal device 100 divides the content C12 into a plurality of contents, and arranges the plurality of divided contents side by side in an area on the screen that is unlikely to be hidden by the user's hand. Visibility may be secured.

[2-5. About other display processes)
Here, depending on the type of the web page C11 and the arrangement of text, photos, and the like included in the web page C11, there may be a region where the content C12 is not desired to be displayed. Therefore, the terminal device 100 may select a position for displaying the content C12 according to the type of the web page C11 displayed together with the content C12, the arrangement of information included in the web page C11, and the like. For example, the terminal device 100 may not display the content C12 in the area where the text included in the web page C11 is displayed. The area where the image included in the web page C11 is displayed. The content C12 may be arranged and not displayed.

  Further, for example, when the user is watching the text of the web page C11, it is predicted that the scrolling speed is slower than a predetermined threshold, and when the user is not watching the text, the scrolling speed is predetermined. It is predicted that it is higher than the threshold value. Therefore, the terminal device 100 specifies the scroll speed based on the operation history, and if the specified scroll speed is slower than a predetermined threshold, the area other than the area where the text of the web page C11 is displayed. The content C12 may be arranged and displayed on the screen. Moreover, the terminal device 100 may arrange and display the content C12 in the area where the text of the web page C11 is displayed when the specified scrolling speed is faster than a predetermined threshold.

  Note that the terminal device 100 performs inertial scrolling that continues scrolling of the web page C11 even after the user's finger F10 leaves the screen when the user performs a scrolling operation at a speed faster than a predetermined threshold. There is. However, when such inertial scrolling is performed, it is predicted that the user does not pay much attention to the text and image of the web page C11. Therefore, when the user performs a scroll operation, the terminal device 100 determines whether or not inertial scrolling is performed. When the terminal device 100 determines that inertial scrolling is performed, the user's finger F10 is displayed on the screen. Even after leaving, the display of the content C12 may be continued.

  Further, the terminal device 100 continues to display the content C12 while the inertial scroll is being performed, and when the inertial scroll operation is stopped by the user touching the screen again, the display of the content C12 is stopped. Also good. Further, when the terminal device 100 cancels the display of the content C12 because the inertial scroll operation is stopped, it is predicted that the user is gazing at the web page C11, and therefore the user's finger F10 is displayed on the screen. Even if the user is in contact with the content C12, the content C12 may not be displayed.

[2-6. About landing page)
Here, when the user taps an area where the content C12 is displayed with another finger, that is, when a selection operation is performed on the content C12, the terminal device 100 displays a predetermined landing page. Also good. Here, the terminal device 100 may display different landing pages when the content C12 is selected in the initial display and when the redisplayed content C12 is selected. That is, the terminal device 100 may display different landing pages depending on whether or not the content C12 is deleted.

[2-7. About the content C12 to be displayed]
Further, the terminal device 100 may change the content C12 to be displayed according to the timing, position, number of times, etc., of the user's finger F10 touching the screen. For example, the terminal device 100 may change the content C12 to be displayed each time the user's finger F10 touches the screen, and the user's finger F10 touches the lower area of the screen or touches the upper area of the screen. The content C12 to be displayed may be changed depending on whether the content is displayed. In addition, when the content C12 displayed in this way is changed, a plurality of contents C12 are distributed to the terminal device 100 in advance together with a script and a program for realizing such display processing.

[2-8. About the operation)
Moreover, in the example mentioned above, the terminal device 100 performed the display process mentioned above, when a user contacted on the screen. However, the embodiment is not limited to this. For example, when the user enlarges or reduces the web page C11, it is predicted that the user is watching the web page C11. Therefore, the terminal device 100 does not have to display the content C12 when the user enlarges or reduces the web page C11 (when a so-called pinch-in operation or pinch-out operation is performed).

[2-9. Operation history)
In the example described above, the terminal device 100 selects a position for displaying the content C12 using the history of the contact position as the operation history. However, the embodiment is not limited to this. For example, the terminal device 100 may accept in advance registration of information such as whether the user is right-handed or left-handed, and may specify the position where the content C12 is displayed based on the registered information.

  In addition, the terminal device 100 displays the content C12 based on the history of operations performed by the user while executing an application such as a game as well as the history of user operations when browsing the web page C11. May be selected. That is, if the terminal device 100 is information that can be acquired when the user touches the screen of the terminal device 100, the terminal device 100 inputs not only the contact position information but also the user touches the screen of the terminal device 100. The display position of the content C12 may be selected using various types of information.

[2-10. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process and estimation process which were mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described processing by downloading an application that causes the terminal device 100 to execute the above-described display processing and estimation processing in advance and executing the application at an arbitrary timing.

  In addition, the terminal device 100 accepts distribution of control information that causes the display process and the estimation process described above to be performed simultaneously with the distribution of the web page C11 and the content C12. Then, the terminal device 100 performs the display process and the estimation process described above according to the control information. Hereinafter, the terminal device 100 that performs the display process and the estimation process illustrated in FIG. 1 according to such control information will be described.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described estimation processing and display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the web page C11 from the content distribution server 30 according to the operation by the user, and displays the acquired web page C11. Moreover, the terminal device 100 acquires the content C12 from the advertisement delivery server 20, when the acquisition command mentioned later is included with the web page C11. Further, when the terminal device 100 receives distribution of control information for realizing the display processing and estimation processing described above from the advertisement distribution server 20, the terminal device 100 operates according to the control information, and displays the web page C11 together with the display processing described above. And realize the estimation process.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the content C12 to the advertisement distribution server 20 as content related to the advertisement in accordance with an operation by the advertiser. Further, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, and the like as the content C12 to the advertisement distribution server 20.

  Note that the advertiser may request an agency to submit content related to the advertisement such as the content C12 (hereinafter may be referred to as advertisement content). In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. To be distributed to the terminal device 100.

  Here, the advertisement distribution server 20 distributes the control information for realizing the display process and the estimation process described above to the terminal device 100 together with the content C12 that is the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server that distributes the web page C <b> 11 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web page C11 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the web page C11 distributed by the content distribution server 30 includes an acquisition command. For example, the URL of the advertisement distribution server 20 is described as an acquisition command in an HTML file or the like that forms the web page C11. In this case, the terminal device 100 acquires the content C12 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Note that the various types of data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images displayed along with web pages, and the like.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content such as the content C12. Although FIG. 4 shows an example in which conceptual information such as “C10” to “C50” is stored in “advertising content”, actually, individual images that are intended to convey predetermined information to the user In addition, a URL where each content is located, such as a moving image, sound and image, text data, game data, game format advertisement, or a file path name indicating the storage location thereof is stored.

  In addition to the content C12, a display instruction for instructing a change in the display mode of the content C12 is registered in the advertisement database 24 as the advertising content. The display instruction includes information indicating how the content C12 is displayed in the display process. For example, the display instruction includes information for realizing on the terminal device 100 a display process for specifying the contact position and arranging and displaying the content C12 at the position based on the contact position and the operation history.

  In addition, the display instruction includes, for example, in which area of the web page C11 the content C12 is superimposed, in which area the content C12 is not superimposed, whether the content C12 is displayed during inertial scrolling, etc. Contains information. In addition, the display instruction includes information indicating what kind of operation history exists to presume that the user's dominant hand is the right hand or the left hand. Such a display instruction is arbitrarily set by the advertiser when the advertiser registers the advertising content, for example. When the content C12 is distributed from a server other than the advertisement distribution server 20 to the terminal device 100, the display instruction includes a URL for accessing the content C12.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the content C12 as the advertising content. Also, in FIG. 4, the advertisement content “C20” has the impression number “10000”, the impression guaranteed number is “20000”, and the content “C20” is displayed as much as the guaranteed number of impressions (ie, charge) In this example, the money amount is “aaa”.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. In addition, the submission acceptance unit 25 accepts the content C12 and a display instruction. In such a case, the submission acceptance unit 25 registers the content C12 and the display instruction in the advertisement database 24 together with the advertiser ID and the accepted value of the consideration. The submission accepting unit 25 accepts submission of the content C12 created in advance by the advertiser.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes. In such matching, advertisement content is selected so that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the estimation process and display process of the content which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100.

  Further, the distribution unit 35 generates a web page C11 and distributes the generated web page C11 to the terminal device 100. In such a case, when receiving the web page C11, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs a display process and an estimation process according to a user's operation.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, a storage unit 120, an input unit 130, an output unit 140, and a control unit 150. Note that the terminal device 100 may have any functional configuration other than the functional configuration illustrated in FIG. 6.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 has an operation history 121. The operation history 121 is information indicating a history of operations performed by the user. For example, the operation history 121 is information indicating a position on the screen where the user contacts, that is, a history of the contact position.

  For example, FIG. 7 is a diagram illustrating an example of an operation history according to the embodiment. As illustrated in FIG. 7, the operation history 121 includes items such as “date and time”, “start position (x, y)”, and “end position (x, y)”. Here, “date and time” is information indicating the date and time when the operation was performed. The “start position (x, y)” is information indicating a contact position where a scroll operation or a tap operation is disclosed by coordinates on the screen. The “end position (x, y)” is information indicating the contact position at which the scroll operation or the tap operation is ended by coordinates on the screen. In the example illustrated in FIG. 7, the start position and end point are in a coordinate system in which the upper left of the screen of the terminal device 100 is the origin, the short axis direction of the screen is the x axis direction, and the long axis direction of the screen is the y axis direction. The contact position indicating the position is described.

  For example, in the example shown in FIG. 7, from the start position “(10, −200)” to the end position “(15, −120)” on the date and time “2015/12/12/11: 10: 15”. An operation history 121 indicating that the finger F10 has moved while touching the screen is registered. Further, in the example shown in FIG. 7, from the start position “(95, −10)” to the end position “(50, −100)” on the date and time “2015/12/12/11: 10: 18”. An operation history 121 indicating that the finger F10 has moved while touching the screen is registered.

  Returning to FIG. 6, the description will be continued. The input unit 130 is an input device that receives various operations from a user. For example, the input unit 130 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 140 is a display device for displaying various information. For example, the output unit 140 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 130 and the output part 140 are integrated. In the following description, the output unit 140 may be described as a screen.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6, and may be other configurations as long as the configuration performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C11 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C11 indicated by the received URL to the content distribution server 30. In addition, when the acquisition command is included in the web page C11 received from the content distribution server 30, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 executes various controls in accordance with user operations received via the input unit 130. For example, when the user performs a display operation of the web page C11 on the input unit 130, the operation control unit 152 outputs the URL of the web page C11 to be displayed to the request unit 151. The operation control unit 152 also outputs to the display control unit 153 the contents of user operations such as scroll operations and tap operations received via the input unit 130.

  The display control unit 153 performs the above-described display process and estimation process using the web page C11 and the content C12. For example, the display control unit 153 operates as a specifying unit 154, an estimation unit 155, and a display unit 156 as illustrated in FIG. 6 by the control unit 150 executing control information distributed together with the advertisement content. Display processing and estimation processing are executed. The specifying unit 154, the estimation unit 155, and the display unit 156 are realized by, for example, the control information being executed using the RAM as a work area by a CPU, an MPU, or the like.

  The specifying unit 154 specifies a contact position that is a position on the screen that the user has touched. Specifically, when the specifying unit 154 acquires the content of the operation from the operation control unit 152, the specifying unit 154 specifies the start position where the user started the operation and the end position where the operation was ended from the acquired operation content, The start position and end position specified together with the date and time when the operation was performed are registered in the storage unit 120 as the operation history 121.

  The estimation unit 155 estimates whether the hand used by the user is the right hand or the left hand based on the contact position history. For example, the estimation unit 155 refers to the operation history 121 and identifies an operation in which the user's finger F10 has moved while touching the screen, that is, a scroll operation history. And the estimation part 155 estimates whether the hand which a user uses is a right hand or a left hand based on the direction which deviates from a moving direction in the case of scroll operation.

  More specifically, the estimation unit 155 estimates that the user uses the right hand when the contact position is shifted from the moving direction to the right side of the screen when scrolling upward or downward on the screen. To do. On the other hand, the estimation unit 155 estimates that the user uses the left hand when the contact position is shifted from the moving direction to the left side of the screen when scrolling upward or downward on the screen.

  For example, FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment specifies a user's dominant hand. For example, as shown in the first state of FIG. 8, when the user operates the terminal device 100 using the left hand finger F10, as shown in FIG. The trajectory of the scroll operation or the scroll operation in the downward direction on the screen is considered to be curved to the left side of the screen. On the other hand, as shown in the second state of FIG. 8, when the user operates the terminal device 100 using the finger F11 of the right hand, as shown in FIG. It is considered that the locus of the scroll operation and the scroll operation in the downward direction on the screen is curved to the right side of the screen.

  Therefore, the estimation unit 155 refers to the storage unit 120 and specifies an operation history 121 indicating a scroll operation in the upward or downward direction of the screen. Then, the estimating unit 155 uses the left hand or the left hand based on the direction in which the locus of the scroll operation is curved from the start position and the end position in the identified operation history 121. Estimate whether or not

  For example, the estimation unit 155 determines that the scroll operation in the screen upper half performed in the upper half area of the screen is shifted to the left side of the screen or the screen scroll operation performed in the lower half area of the screen. May shift to the left side of the screen, it may be estimated that the user is using the left hand. In addition, for example, the estimation unit 155 causes the screen downward operation performed in the upper half area of the screen to be shifted to the right side of the screen or the upward direction of the screen performed in the lower half area of the screen. If the scroll operation is shifted to the right side of the screen, it may be estimated that the user is using the left hand.

  In addition, for example, the estimation unit 155 causes the screen upward scroll operation performed in the upper half area of the screen to be shifted to the right side of the screen, or the screen downward direction performed in the lower half area of the screen. If the scroll operation is shifted to the right side of the screen, it may be estimated that the user is using the right hand. Further, for example, the estimation unit 155 causes the screen downward operation performed in the upper half area of the screen to be shifted to the left side of the screen, or the screen upward direction performed in the lower half area of the screen. When the scroll operation is shifted to the left side of the screen, it may be estimated that the user is using the right hand.

  Further, for example, the estimation unit 155 may determine the direction of the hand used by the user based on whether the scroll operation in the left direction on the screen or the scroll operation in the right direction on the screen is shifted upward or downward on the screen. May be estimated. Further, for example, the estimation unit 155 may use the right hand or the left hand based on which direction the superimposed trajectory is bent when the scroll operation trajectories are superimposed. It may be estimated.

  Returning to FIG. 6, the description will be continued. When the user touches the screen, the display unit 156 displays the content C12 related to the advertisement on the web page C11 in a position corresponding to the contact position specified by the specifying unit 154 and the operation history 121. More specifically, the display unit 156 displays the content C12 at a position corresponding to the identified contact position and the direction of the dominant hand of the user estimated based on the operation history 121.

  For example, when the display unit 156 receives from the operation control unit 152 that the user has touched the screen, the display unit 156 acquires the contact position specified by the specifying unit 154 and the user's dominant hand direction estimated by the estimating unit 155. To get. For example, when the user is estimated to use the right hand, the display unit 156 displays the content C12 on the left side of the screen from the specified contact position, and the user is estimated to use the left hand. In the case, the content C12 is displayed on the right side of the screen from the specified contact position.

  For example, when the specified contact position is on the upper side of the screen from the center of the screen, the display unit 156 displays the content C12 in a region located on the lower side of the screen from the center of the screen. When the position is on the lower side of the screen than the center of the screen, the content C12 may be arranged and displayed in an area on the upper side of the screen from the center of the screen. In addition, for example, the display unit 156 displays the content C12 when the display size of the content C12 is larger than the region where the content C12 is to be displayed, that is, the region that is estimated not to be hidden by the user's hand. You may display in the state which reduced the size.

  In addition, the display unit 156 displays the content C12 according to the type of the web page C11 and whether the text is arranged in the area displayed on the screen of the web page C11 or the image is arranged. The area may be changed. Further, the display unit 156 may continue to display the content C12 even after the user's finger F10 leaves the screen while the inertial scroll is performed, and then the user's finger F10 touches again. In such a case, the display of the content C12 may be canceled.

[7. Variations on display processing and estimation processing)
In the above, an example of the display process and the estimation process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of display processing and estimation processing executed by the terminal device 100 will be described. In addition, although the display process and estimation process demonstrated below are implement | achieved by the function which the estimation part 155 and the display part 156 exhibit, for example, embodiment is not limited to this.

[7-1. About displayed content)
When the user's finger F10 touches the screen, the terminal device 100 described above displays the content C12 related to the advertisement so as to overlap the web page C11. However, the embodiment is not limited to this. For example, the terminal device 100 displays operable content such as a moving image or a game, and when the user's finger F10 touches the screen, the content of the content is displayed at the position corresponding to the contact position and the operation history 121. A toolbar or console for performing operations may be arranged and displayed.

  For example, FIG. 9 is a diagram illustrating an example of content displayed by the terminal device according to the embodiment. In the example shown in FIG. 9, the moving image C21 is displayed, and when the user's finger F10 touches the screen, the reproduction of the moving image C21 such as pause or reproduction of the moving image C21 is controlled. An example of the process for displaying the toolbar C22 is divided into the first state to the fifth state.

  First, the terminal device 100 accepts delivery of web content C20 including a moving image C21 and a toolbar C22. In such a case, as shown in the first state, the terminal device 100 arranges and displays the moving image C21 on the screen and starts reproducing the moving image C21. Then, as shown in the second state, the terminal device 100 specifies the contact position when the user's finger F10 touches the screen.

  Further, the terminal device 100 uses the contact position history to estimate that the user is using the right hand as the direction of the hand used by the user, for example. As described above, when the user uses the right hand and the tool bar C22 is displayed on the left side of the screen, the user's finger F10 must be extended, and the operation is predicted to be difficult. Therefore, as shown in the third state, when the user is predicted to use the right hand, the terminal device 100 displays the toolbar C22 at the right end of the screen. More specifically, the terminal device 100 reduces the display size of the moving image C21 and arranges and displays the toolbar C22 so that the right end of the moving image C21 and the left end of the toolbar C22 are in contact with each other.

  Further, as shown in the fourth state, when the user's finger F10 touches the screen, the terminal device 100 specifies the contact position and estimates the direction of the hand used by the user. For example, the terminal device 100 estimates that the user is using the left hand. In this way, when the user uses the left hand and the tool bar C22 is displayed on the right side of the screen, the user's finger F10 must be extended, and the operation is expected to be difficult. Therefore, as shown in the fifth state, when the user is predicted to use the left hand, the terminal device 100 arranges and displays the toolbar C22 at the right end of the screen.

  The terminal device 100 specifies the contact position of the user's finger F10, determines whether the specified contact position is included in the area on the right side of the screen or the area on the left side of the screen, and the position corresponding to the determination result A toolbar C22 may be arranged and displayed. For example, when the contact position is included in the area on the right side of the screen as shown in the second state, the terminal device 100 arranges and displays the toolbar C22 on the right side of the screen as shown in the third state. As shown in the state, when the contact position is included in the area on the left side of the screen, a toolbar C22 may be arranged and displayed on the left side of the screen as shown in the fifth state.

[7-2. (Replacement of UI)
In the above description, the terminal device 100 has changed the table positions of the content C12 and the toolbar C22 related to the advertisement. However, the embodiment is not limited to this. For example, when displaying the content on which the operation display is arranged, the terminal device 100 may change the position at which the operation display is arranged according to the specified contact position.

  For example, FIG. 10 is a diagram illustrating an example of an operation display displayed by the terminal device according to the embodiment. In the example illustrated in FIG. 10, an example of processing for displaying the menu displays C31 and C32 including the operation display for operating the terminal device 100 is described in the first state to the fifth state.

  First, when receiving the delivery of the web page C11, the terminal device 100 arranges and displays the web page C11 on the screen as shown in the first state. And as shown in a 2nd state or a 4th state, the terminal device 100 specifies a contact position, when a user's finger | toe F10 contacts a screen. And the terminal device 100 displays the menu display C31 which arrange | positioned the operation display in the order according to the specified contact position and the operation history 121. FIG.

  For example, as shown in the second state, the terminal device 100 is in the third state when the contact position is included in the area on the right side of the screen or when the user is determined to be right-handed from the operation history 121. As shown in FIG. 4, from the left side of the screen, a menu display C31 in which a display for changing the screen to the previously displayed screen, a display for changing to a predetermined home screen, and a display for displaying a list of activated applications is arranged. Is displayed. On the other hand, as shown in the fourth state, the terminal device 100 enters the fifth state when the contact position is included in the area on the left side of the screen or when the operation history 121 determines that the user is left-handed. As shown in the figure, from the left side of the screen, a menu display C32 in which a display for displaying a list of activated applications, a display for transitioning to a predetermined home screen, and a display for transitioning the screen to the previously displayed screen are arranged. indicate.

[7-3. (About screen orientation)
Further, the terminal device 100 may arrange and display the content C12 and the toolbar C22 at a position according to whether the screen is used in a portrait orientation or a landscape orientation, for example. For example, the terminal device 100 determines that the user's dominant hand is the right hand when the screen is used in a portrait orientation, and the user's finger F10 touches the area on the right side of the screen. The content C12 may be displayed not in the area on the left side of the screen but in the area on the upper right side of the screen. On the other hand, the terminal device 100 determines that the user's dominant hand is the right hand when the screen is used in a landscape orientation, and the user's finger F10 touches the area on the right side of the screen. The content C12 may be displayed in the area on the left side of the screen.

[7-4. (About estimation processing)
In the example described above, the terminal device 100 estimates the user's dominant hand according to the operation history 121, and displays the content C12 or the like at a position corresponding to the estimation result. However, the embodiment is not limited to this. For example, the terminal device 100 may not estimate the user's dominant hand. More specifically, the terminal device 100 specifies a trajectory of the scroll operation in the screen upward direction or the screen downward direction from the operation history 121, and specifies the direction in which the specified trajectory is bent. And the terminal device 100 may display the content C12 in the position according to the specified direction and the newly specified contact position. That is, when selecting the position where the content C12 is displayed, the terminal device 100 may directly select from the information suggesting the dominant hand direction and the contact position without estimating the dominant hand direction.

[7-5. Others]
The terminal device 100 may execute the display process and the estimation process by appropriately combining the above-described arbitrary processes. Such an combination can be arbitrarily set by the advertiser as a display instruction when registering the advertisement content in the advertisement distribution server 20. Then, the advertisement distribution server 20 generates control information that causes the terminal device 100 to execute a combination of processes set by the advertiser, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[8. Processing flow of terminal device 100]
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 11 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIG. 11, processing is described using content distributed from the advertisement distribution server 20 such as the content C12 as advertisement content.

  In the example illustrated in FIG. 11, the terminal device 100 requests the content distribution server 30 to distribute the web page C11 in response to a user operation, and receives the web page C11 from the content distribution server 30 (step S101). Next, when the acquired instruction is included in the distributed web page C11, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether advertisement content has been received (step S103). If the terminal device 100 determines that the advertising content is not received (step S103: No), the terminal device 100 executes step S103 again.

  Further, when receiving the advertising content (step S103: Yes), the terminal device 100 displays only the web page C11 (step S104). Further, the terminal device 100 determines whether or not the user has touched the screen (step S105), and if touched (step S105: Yes), specifies the contact position (step S106). Subsequently, the terminal device 100 determines the display position of the advertisement content based on the identified contact position and the history related to the operation (Step S107). Then, the terminal device 100 displays the advertising content at the determined position (Step S108).

  Further, the terminal device 100 determines whether or not to change the web page C11 by a process such as tapping a link by the user (step S109). And when the terminal device 100 changes the web page C11 (step S109: Yes), it changes the web page C11 (step S110), and complete | finishes a process.

  On the other hand, when the terminal device 100 does not change the web page C11 (step S109: No), the terminal device 100 executes step S105. Moreover, the terminal device 100 performs step S104, when a user is not contacting on a screen (step S105: No).

[9. (Modification)
In the above, examples of display processing and estimation processing by the terminal device 100 have been described using the display modes illustrated in FIGS. 1, 9, and 10. However, the embodiment is not limited to this. Hereinafter, variations of display processing and estimation processing executed by the terminal device 100 will be described.

[9-1. (Applicable items)
The terminal device 100 may execute the display process and the estimation process described above in combination with any process other than when displaying the web page C11 or the moving image C21. For example, the terminal device 100 may execute the above-described display process or estimation process when displaying a received mail or message. More specifically, when the user receives a mail or a message while browsing the web page C11, the terminal device 100 displays on the screen that the mail or the message has been received. When the user's finger F10 touches the screen, the terminal device 100 displays the content of the received mail or message on the web page C11 at a position corresponding to the contact position and the operation history 121. May be.

  For example, the terminal device 100 may display information indicating the current time, information indicating the weather forecast, or the like instead of the content C12. Further, the terminal device 100 may switch information to be displayed when the user's finger F10 touches according to the identified contact position, the type or content of the web page C11, and the like. For example, the terminal device 100 may change the content of the text included in the content C12 according to the specified contact position, the type of the content C12, the displayed range of the content C12, and the like.

  For example, the terminal device 100 may display the content C12 including a character string, a pattern, an image, a moving image, a game, or sound. Further, the terminal device 100 may display not the content related to the advertisement but the content C12 including a game or the like, or may display the content C12 including a so-called playable advertisement. Further, the terminal device 100 may display the content C12 including sound. Note that the character string, pattern, image, moving image, game, sound, and the like included in the content C12 are not limited to those related to the advertisement.

  Further, for example, when displaying game content instead of the web page C11, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C12. Further, the terminal device 100 may display the content C12 when executing an interactive web page created by a technique such as flash or CSS at the time of executing the game, and execute the display process or the estimation process. Good.

  Further, the terminal device 100 executes the above-described display processing and estimation processing together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and other arbitrary content, and displays the content C12. Good. In addition to the web page C11, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

[9-2. About control information)
The terminal device 100 described above has performed the display process and the estimation process described above using control information distributed by the advertisement distribution server 20 together with the content C12. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web page C11, and receives a display instruction from the advertisement distribution server 20 together with the content C12. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing and estimation processing according to the received display instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute display processing and estimation processing of the content C12 and executing the application. Further, the terminal device 100 may download an application including an information display program that executes display processing and estimation processing, and may implement display processing and estimation processing by installing the application. In addition, after receiving the distribution of the information display program for executing the display process and the estimation process, the terminal device 100 receives the advertisement content specified to be displayed using the information display program, and then displays the distributed information display. You may implement | achieve an estimation process and a display process, when a program is run and the received advertising content is displayed.

[9-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page C11 which does not contain an acquisition command to the terminal device 100 with the content C12, when the acquisition request of the web page C11 is received from the terminal device 100.

  In the above-described embodiment, the example in which the content C12 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the content C12 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C12 from the content distribution server 30. The advertisement distribution server 20 distributes the content C12 to the content distribution server 30. In addition, the content distribution server 30 distributes the web page C11 that does not include an acquisition command to the terminal device 100 together with the content C12 acquired from the advertisement distribution server 20.

[9-4. About logs)
Here, the terminal device 100 may take a log indicating whether or not the content C12 is displayed or a log of the number of times the content C12 is selected by the user. Further, the terminal device 100 may take a log indicating not only the display count and selection count of the content C12 but also the position where the content C12 is displayed. Further, when the content C12 includes a moving image such as a GIF moving image, the terminal device 100 may take a log indicating whether or not the moving image has been reproduced.

  In addition, the terminal device 100 determines whether a landing page is displayed, which landing page is displayed, which range of the content C12 is displayed when the content C12 is selected, and which of the content C12 is displayed. A log indicating whether the position is selected and at which timing the content C12 is selected may be taken. Further, the terminal device 100 may take a log indicating the time when the content C12 is displayed.

  For example, when the user finishes displaying the web page C11 without performing the scroll operation, the terminal device 100 may acquire a log or the like indicating that the content C12 has not been deleted. On the other hand, when the user performs a scroll operation from the initial screen and displays the content C12, the terminal device 100 may acquire a log indicating that the content C12 is displayed.

  The log acquired by the terminal device 100 in this manner is a useful log when updating the number of impressions of the content C12 and CTR, charging processing for displaying the content C12, and reporting the advertising effect to the advertiser. For example, when the content C12 is displayed a plurality of times, it is predicted that the user is interested in the content C12. In addition, when the scroll operation or the tap operation is performed many times, when the display process is performed many times, or when the content C12 is continuously displayed, the user is interested in the content C12. is expected.

  Therefore, a log indicating the display count of the content C12, a log indicating the display time, a log indicating the number of times display processing or estimation processing has been executed, a log indicating a scroll operation or a tap operation, and whether or not the content C12 has been selected. The indicated log or the like can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of display times of the content C12, the display time, the number of display processes and estimation processes, and the like.

  In addition, when the user selects the content C12, the terminal device 100 displays a landing page according to how many times the content C12 is displayed, which range of the web page C11 is displayed, and the like. Also good. Further, the terminal device 100 may acquire the same landing page, notify the server that distributes the landing page of the content of the acquired log, and change the content to be arranged on the landing page.

[9-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the advertisement distribution server 20 when the content C12 is distributed. Specifically, the terminal device 100 determines the content and number of scroll operations when the content C12 is distributed, the user's selection operation, the position where the user has selected the content C12, and the user's finger F10 touches the screen. The time for which the operation is continued, the time for which the inertial scroll is performed, and the like are recorded.

  In addition, the terminal device 100 allows the user to display the number of times the content C12 is displayed, the number of times the content C12 is reloaded, and a transmission operation (for example, writing to SNS, etc.) from the terminal device 100 regarding information specifying the content C12. Various operations performed on can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, when the web page C11 is delivered, the advertisement delivery server 20 executes the number of scroll operations, display processing, and estimation processing when the content C12 is delivered together with the control information and when the content C12 is not delivered. The number of times, the type of the displayed landing page, the type of content arranged on the landing page, and information comparing the advertising effect indicators such as CTR are acquired.

  Here, the history of operations performed on the web page C11 when the content C12 is distributed together with the control information can be an index indicating the advertising effect. That is, in the web page C11 on which the content C12 accompanied by the control information according to the embodiment is displayed, the web page (landing page) ahead of the content C12 is displayed by the user selecting the content C12 itself. In addition, the operation history itself indicating how much the user has performed on the web page C11 (that is, how much the user has changed the display mode of the screen) is an interest of the user in the content C12. It can be said that it is an index showing.

  For example, the advertisement distribution server 20 compares the time when the user taps the screen many times without scrolling the web page C11 or the time when the user's finger F10 keeps touching the screen. When the content C12 accompanied with the control information according to the embodiment is displayed, it is possible to provide information that the content C12 intends to convey widely, that is, an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement delivery server 20 can make a report indicating an advertisement effect index of the content C12 according to the embodiment by transmitting information related to the operation history of the terminal device 100 to the advertiser terminal 10. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the content C12 accompanied by the control information according to the embodiment of the terminal device 100.

[9-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the specifying unit 154, the estimation unit 155, and the display unit 156 illustrated in FIG. 6 may be integrated. Further, for example, the processing performed by the estimation unit 155 may be realized by an external server such as the advertisement distribution server 20 or a log server that collects the operation history 121 from the terminal device 100. In such a case, the terminal device 100 displays the content C12 at a position corresponding to an estimation result by an external server, a log server, or the like.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[9-7. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 12, for example. FIG. 12 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The temporary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040. Further, information in the storage unit 120, that is, an operation history 121 is stored on the secondary storage device 1050.

[10. effect〕
As described above, the terminal device 100 identifies a contact position that is a position on the screen that the user has contacted, and displays the content C12 at a position corresponding to the identified contact position and the operation history 121. For this reason, since the terminal device 100 can prevent the aspect in which the content C12 is hidden by the finger F10 of the user who performed the operation or the user's hand, the content C12 is improved as a result of improving the visibility of the content C12. The appeal effect of the information about can be improved.

  Further, the terminal device 100 displays the content C12 so as to overlap the web page C11 different from the content C12. For this reason, the terminal device 100 can make the content C12 visible to the user who is browsing the web page C11.

  Further, the terminal device 100 displays the content C12 as the operation history 121 at a position corresponding to the identified contact position history. For this reason, for example, since the terminal device 100 prevents the content C12 from being displayed in an area hidden by the user's dominant hand, as a result of improving the visibility of the content C12, the effect of appealing information related to the content C12 is improved. Can do.

  Further, the terminal device 100 estimates whether the hand used by the user is the right hand or the left hand based on the identified contact position history, and displays the content C12 at a position corresponding to the estimation result. More specifically, the terminal device 100 estimates whether the hand used by the user is the right hand or the left hand based on the direction deviating from the moving direction when the user's finger F10 moves on the screen. To do. For example, when the user's finger F10 moves on the screen in the upward direction or the downward direction on the screen, the terminal device 100 estimates that the user uses the right hand when moving from the moving direction to the right direction on the screen. On the other hand, when the user's finger F10 moves on the screen in the upward direction or the downward direction on the screen, the terminal device 100 estimates that the user uses the left hand when the direction of movement is shifted to the left direction on the screen.

  As a result, the terminal device 100 can accurately estimate the user's hand operating the terminal device 100. For example, when it is estimated that the user uses the right hand, the terminal device 100 displays the content C12 at a position on the left side of the screen from the contact position, and when the user estimates that the user uses the left hand, the terminal device 100 displays the content C12. The content C12 is displayed at a position on the right side of the screen. For this reason, since the terminal device 100 can prevent a mode in which the content C12 is displayed in an area hidden by the user's finger F10, the base of the finger, the palm, or the like, the effect of appealing information related to the content C12 is improved. be able to.

  Further, when it is estimated that the user uses the right hand, the terminal device 100 displays the content C20 in which the toolbar C22 that is an operation display is arranged on the right side of the screen, and the user estimates that the user uses the left hand. Displays the content C20 in which the toolbar C22 is arranged on the left side of the screen. For this reason, since the terminal device 100 can display the toolbar C22 at a position where the user can easily operate, the operation of the moving image C21 that is the content C20 controlled by the toolbar C22 can be made easier.

  In addition, the terminal device 100 displays the content C12 at a position corresponding to whether the screen is used in a vertically long direction or a horizontally long direction. For this reason, the terminal device 100 can further improve the visibility of the content C12.

  Further, the terminal device 100 changes the position of the display for operation included in the menu displays C31 and C32 according to the contact position. For this reason, since the terminal device 100 can display the menu displays C31 and C32 that are easy for the user to operate, the operation of the terminal device 100 can be made easier.

  Moreover, the terminal device 100 displays the content regarding an advertisement as the content C12. For this reason, the terminal device 100 can improve the appeal effect of the information regarding advertisement.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Storage unit 130 Input unit 140 Output unit 151 Request unit 152 Operation control unit 153 Display control unit 154 Identification unit 155 Estimation unit 156 Display unit

Claims (14)

On the computer,
A specific procedure for identifying the contact position on the screen that the user has contacted;
A display procedure for displaying the first content at a position corresponding to the contact position specified by the specifying procedure and the history related to the operation in the screen. The information display program according to claim 1, wherein in the display procedure, the first content is displayed so as to be superimposed on a second content different from the first content. 3. The information display program according to claim 1, wherein, in the display procedure, the first content is displayed at a position corresponding to a history of a position specified by the specifying procedure as a history related to the operation. Causing the computer to execute an estimation procedure for estimating a hand used by the user based on a history of contact positions specified by the specification procedure;
The information display program according to any one of claims 1 to 3, wherein in the display procedure, the first content is displayed at a position corresponding to an estimation result of the estimation procedure. In the estimation procedure, it is estimated whether the hand used by the user is a right hand or a left hand based on a direction deviating from a moving direction when the user's finger moves on the screen. The information display program according to claim 4. In the estimation procedure, when the user's finger moves on the screen in the upward direction or the downward direction of the screen, if the user moves from the moving direction to the right side of the screen, the user is assumed to use the right hand, When the finger of the user moves on the screen in the upward direction or the downward direction on the screen, the user is assumed to use the left hand when the direction of movement is shifted to the left direction on the screen. Item 6. The information display program according to Item 4 or 5. In the display procedure, when it is estimated that the user uses the right hand by the estimation procedure, the first content is displayed at a position on the left side of the screen from the position specified last by the specification procedure, and the estimation 7. The first content is displayed at a position on the right side of the screen from the position specified last by the specifying procedure when the user is estimated to use the left hand according to the procedure. The information display program as described in any one of these. In the display procedure, when it is estimated that the user uses the right hand according to the estimation procedure, a content in which an operation display is arranged on the right side of the screen is displayed as the first content. The information display according to any one of claims 4 to 7, wherein when the user is assumed to use the left hand, the content in which the operation display is arranged is displayed on the left side of the screen. program. In the display procedure, the first content is displayed at a position in the screen according to whether the screen is used in a portrait orientation or a landscape orientation. The information display program according to any one of Items 1 to 8. In the display procedure, a position where an operation display included in the first content is arranged is changed according to the contact position specified by the specifying procedure. Information display program described in 1. The information display program according to any one of claims 1 to 10, wherein the display procedure displays a content related to an advertisement as the first content. A specific part that identifies the contact position on the screen that the user has contacted;
An information display device comprising: a display unit that displays first content at a position corresponding to a contact position specified by the specifying unit and a history relating to an operation in the screen. An information display method executed by the information display device,
A specific process for identifying the contact position on the screen that the user has contacted;
A display step of displaying the first content at a position corresponding to the contact position specified in the specifying step and the history related to the operation in the screen. A distribution unit that distributes control information to a terminal device that displays the first content;
The control information is
A specific procedure for identifying the contact position on the screen that the user has contacted;
A distribution apparatus that causes the terminal device to execute a display procedure for displaying the first content at a position corresponding to a contact position specified by the specifying procedure and a history related to an operation in the screen.

Images