JP6559190B2 - Information display program, information display device, information display method, and distribution device - Google Patents

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when a predetermined display area is arranged in a web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is stored in the display area. A technique for arranging and displaying is known. Further, a technique is known in which a predetermined content is arranged in a predetermined display area, and when the timing at which the display area enters the visible area is detected, the display mode of the content is changed.

JP 2011-128204 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information about content is necessarily high. For example, in the above-described conventional technology, content having the same display size as the display area is merely displayed in the visible area, and the user may not be interested.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  An information display program according to the present application arranges a second content that is a moving image and a third content that is related to the second content in a predetermined display area that the first content has, A display procedure for displaying content, and a display control procedure for changing a display ratio of the second content and the third content in the display area according to a browsing situation are executed.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content including moving images.

FIG. 1 is a first diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of the follow-up process executed by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of setting the tracking area. FIG. 10 is a first flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 11 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device]
First, an example of display processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIGS. In the following description, an example of display processing for displaying each content C20 together with the web page C10 when the delivery of the web page C10 or the content C20, which is web content, is received as the display processing executed by the terminal device 100. explain.

  FIG. 1 is a first diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIGS. 1 and 2, the display process in which the terminal device 100 displays the web page C10 and the content C20 in the display process is described in the first state to the fourteenth state.

  In the following description, it is a reference position when the web page C10 or the content C20 is displayed on the screen, and when the web page C10 or the content C20 is displayed, the uppermost end on the screen is displayed. It is described as the upper end of the web page C10 or content C20. In addition, among ends generated when the web page C10 and the content C20 are displayed on the screen, the end arranged on the lowermost side on the screen is described as the lower end of the web page C10 and the content C20.

  In the following description, the direction in which the upper end of the web page C10 or the content C20 is displayed on the screen of the terminal device 100 is described as the screen upper direction, and the lower end of the web page C10 or the content C20 is displayed on the screen. The direction to be displayed is described as the screen lower direction. In addition, the direction in which the left end of the web page C10 or content C20 is displayed on the screen of the terminal device 100 is described as the left direction of the screen, and the right end of the web page C10 or content C20 is displayed on the screen. This direction is referred to as the screen right direction.

  The terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device that can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). . The terminal device 100 is a screen such as a liquid crystal display and has a touch panel function. The terminal device 100 can be used to perform a tap operation, a slide operation, a scroll operation, or the like with a finger or a stylus from a user. Various operations are accepted. In the following description, an operation performed on an area of the screen where the web page C10 is displayed may be referred to as an operation for the web page C10.

  Here, the screen of the terminal device 100 is assumed to have a rectangular screen. More specifically, the screen of the terminal device 100 is assumed to have a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. May be.

  The web page C10 is a web page in which, for example, news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a web page of a so-called portal site described in.

  For example, the web page C10 is content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents are arranged in independent tiles. This content can be updated. In addition, tiles in which content related to advertisements is arranged are inserted into the web page C10 as needed. In addition, the size of each tile arrange | positioned on the web page C10, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web page C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web page C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C <b> 10 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 included in the terminal device 100 (hereinafter, referred to as “vertically long”). It is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

  The web page C10 is distributed by the content distribution server 30 (see, for example, FIG. 3). For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web page C10. In such a case, the content distribution server 30 distributes the web page C10.

  Here, a display area A10 for arranging and displaying the content C20 and the like is set in the web page C10. When receiving the delivery of the web page C10 in which such a display area A10 is set, the terminal device 100 acquires content C20 different from the web page C10 from an external server such as the advertisement delivery server 20 (see, for example, FIG. 3). Then, the acquired content C20 is arranged and displayed in the display area A10. The display area A10 may be described in HTML, CSS, or the like of the web page C10. For example, the display area A10 may be distributed as tiles that constitute a part of the web page C10.

  The content C20 is content different from the web page C10. Here, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter referred to as advertisement content). More specifically, the content C20 is content for transmitting information related to a predetermined product, service, brand, company, or other content to the user.

  Here, the advertisement content is not limited to a commercial or non-profit advertisement, but is a recruitment of volunteers, a public advertisement, a notification to the public, a part of information on the web page C10, and other arbitrary contents. In other words, advertising content is not only content that includes so-called advertising-related information, but also includes information that is of interest to users and that is included in advertising content, or content that is related to advertising content (for example, landing pages). As long as the information is widely notified, images, moving images, characters, figures, symbols, hyperlinks, and other arbitrary contents can be applied. In other words, any content can be applied as the advertising content as long as it is content that is more interesting to the user than the web page C10.

  The content C20 is content in a domain different from that of the web page C10. That is, the content C20 is content distributed to the terminal device 100 by a server device different from the web page C10.

  Here, the content C20 includes a plurality of different contents. For example, the content C20 includes image content P10, moving image content M10, upper end content UP1, and lower end content DP1. The image content P10 is an image such as PNG (Portable Network Graphics) or JPEG (Joint Photographic Experts Group), and is realized by an image having the same display size and aspect ratio as the display area A10, for example. In addition, the moving image content M10 is a moving image having the same display size and aspect ratio as the display area A10, and a moving image of an arbitrary format such as a GIF (Graphics Interchange Format) moving image or MPEG (Moving Picture Experts Group) can be adopted. is there.

  In addition, the upper end content UP1 and the lower end content DP1 (hereinafter, may be collectively referred to as “end content”) are, for example, still images, and the display size in the horizontal direction is the same as the screen of the terminal device 100. It is an image. As a more specific example, the upper end content UP1 is an image having a right triangle shape in which a right angle is arranged on the upper right. The lower end content DP1 is an image having a right triangle shape in which a right angle is arranged at the lower left. Note that the shape of the end content is not limited to this. For example, the end content may have an arbitrary polygonal shape, or may have a shape that is partly or entirely configured by a curve.

  The content C20 only needs to include at least two different contents, and each content may be a still image, a moving image, or any other content. For example, the image content P10 and the end content may be moving images. Each content constituting the content C20 may have a transparent area.

  Here, the image content P10, the moving image content M10, and the end content are content having a predetermined relationship with each other. For example, the image content P10, the moving image content M10, and the end content are contents including information on the same target (for example, product, service, company name, etc.), for example, content for advertising the same target.

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the content C20, and distributes an acquisition command that causes the terminal device 100 to operate to be displayed in the display area A10 of the web page C10 together with the web page C10. Such an acquisition command is realized by, for example, JavaScript (registered trademark) or CSS (Cascading Style Sheets) included in the web page C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the content C20 in accordance with the acquisition command distributed from the content distribution server 30. As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100. And the terminal device 100 displays the content C20 on a screen with the web page C10.

[2. (About display processing)
Here, as a conventional technique, a technique for displaying a web page and advertisement content by arranging the advertisement content in a predetermined display area of the web page is known. Further, a technique is known in which a web page and advertising content are displayed side by side on an initial screen for displaying the web page after the web page and advertising content are distributed.

  However, in the above-described conventional technology, the web page and the advertising content are simply displayed, and it may not be said that the information appealing effect regarding the advertising content is good. Therefore, the terminal device 100 executes the following display process.

  First, the terminal device 100 displays the moving image content M10 (that is, the second content) and the image content P10 that is related to the moving image content M10 in the predetermined display area A10 included in the web page C10 (that is, the first content). That is, the third content) is arranged and each content is displayed. Then, the terminal device 100 changes the display ratio of the moving image content M10 and the image content P10 in the display area A10 according to the browsing situation.

  For example, the terminal device 100 arranges the image content P10 in the display area A10 and displays the moving image content M10 so as to overlap the front of the image content P10. More specifically, the terminal device 100 superimposes and displays the image content P10 in front of the image content P10 in a state where the display size is reduced to a predetermined display size without changing the aspect ratio of the moving image content M10.

  Then, for example, the terminal device 100 displays the display ratio of the moving image content M10 and the image content P10 in the display area A10 according to the time when the moving image content M10 or the image content P10 is displayed (hereinafter simply referred to as “display ratio”). Change). For example, the terminal device 100 scrolls the web page C10 and also the image content P10 and the moving image content M10 arranged in the display area A10 according to the scroll operation on the web page C10.

  Then, the terminal device 100 is in a state where a predetermined time has passed in a state where the image content P10 and the moving image content M10 are displayed on the screen (that is, a state where the entire display area A10 is displayed on the screen) (for example, 3 seconds), by gradually increasing the display size of the video content M10 until the video content M10 is displayed in the entire display area A10, the display ratio of the video content M10 is gradually displayed. Greater than percentage.

  That is, when it is estimated that the user is browsing the content C20 arranged in the display area A10, the terminal device 100 changes the display ratio between the moving image content M10 and the image content P10 in the display area A10. change. For example, the terminal device 100 makes the display ratio of the moving image content M10 larger than the display ratio of the image content P10 while the user is browsing. As a result, since the terminal device 100 displays the content C20 in response to switching of the content displayed in the display area A10 while the user is browsing, as a result of causing the user's interest in the content C20, The appeal effect of the information regarding the content C20 can be improved.

  Furthermore, the terminal device 100 arranges and displays the end content on the front surface of the web page C10 when the browsing state satisfies a predetermined condition in a state where the moving image content M10 is displayed in the entire display area A10. . For example, when the predetermined number of seconds elapses in a state where the moving image content M10 is displayed on the entire display area A10 or when the predetermined number of seconds elapses without performing the scroll operation, the terminal device 100 , Display end content.

  For example, the terminal device 100 arranges the upper end content UP1 outside the screen in the upward direction on the screen and arranges the lower end content DP1 outside the screen in the downward direction on the screen. Here, the terminal device 100 arranges the end content in a layer in front of the web page C10, the moving image content M10, and the image content P10. Then, the terminal device 100 moves the upper end content UP1 downward on the screen and moves the lower end content DP1 upward on the screen, so that the end content gradually moves into the screen from the upper and lower sides of the screen. Then, the end content is displayed. That is, the terminal device 100 moves a plurality of contents from the outside of the screen to the inside of the screen as the end contents, and arranges and displays them at the end of the screen.

  As described above, when it is estimated that the user is interested in the moving image content M10 displayed in the display area A10, the terminal device 100 further displays the end content. That is, when it can be estimated that the user is more interested in the moving image content M10 and the image content P10 than the web page C10, the terminal device 100 displays the related end content on the front of the web page C10. Is further reduced, the area of the web page C10 is reduced, and the area of the content C20 is enlarged. As a result, the terminal device 100 can expand the area of the content C20 display while preventing the deterioration of the impression of the user who is browsing the web page C10. Can be improved.

  Note that the terminal device 100 cancels the display of the end content when a predetermined operation is performed while the end content is displayed. For example, when an operation for scrolling the web page C10 is performed in a state where the end content is displayed, the terminal device 100 displays the end content in a mode of moving the end content from the screen to the outside of the screen. Cancel. That is, when it is estimated that the user intends to browse the web page C10, the terminal device 100 reduces the area of the content C20 display area and expands the area of the web page C10 display area. By doing so, the deterioration of the user's impression is prevented.

  Note that the terminal device 100 may cancel the display of the end content when the playback of the moving image content M10 is completed in a state where the end content is displayed, that is, when the playback is completed up to the end of the moving image content M10. .

[3. Example of display processing)
Hereinafter, an example of display processing executed by the terminal device 100 will be described with reference to FIGS. 1 and 2. For example, when receiving the distribution of the web page C10 in which the display area A10 is arranged, the terminal device 100 acquires the content C20 based on an acquisition command distributed together with the web page C10. When the delivery of the web page C10 and the content C20 is received, the terminal device 100 arranges the image content P10 in the display area A10 of the web page C10 and increases the display size to substantially the same size as the display area A10. The expanded moving image content M10 is arranged on the entire surface of the image content P10. Then, the terminal device 100 displays the web page C10 and the content C20. As a result, the terminal device 100 displays the web page C10 and the moving image content M10 as shown in the first state when the web page C10 is loaded.

  Here, after displaying the web page C10 and the moving image content M10 in the display mode shown in the first state, the terminal device 100 immediately reduces the display size of the moving image content M10 as shown in the second state. . Then, as illustrated in the third state, the terminal device 100 reduces the display size of the moving image content M10 to a predetermined display size. For example, the terminal device 100 reduces the display size of the moving image content M10 to a predetermined area set in the image content P10.

  As a result, the terminal device 100 arranges and displays the image content P10 having a display size substantially the same as the display area A10 in the display area A10, and a moving image whose display size is smaller than the image content P10 in front of the image content P10. Content M10 is arranged and displayed. In other words, the terminal device 100 gradually increases the size of the area where the image content P10 is displayed by reducing the display size of the video content M10 from the same size as the display area A10 to a predetermined size. The area of the area where M10 is displayed is gradually reduced. As a result, the terminal device 100 displays the moving image content M10 in the display area A10 at a display rate lower than that of the image content P10. Then, as illustrated in the fourth state, the terminal device 100 causes the moving image content M10 to be reproduced with the display size reduced.

  Here, the terminal device 100 determines whether the browsing status of the web page C10 or the content C20 satisfies a predetermined condition. For example, the terminal device 100 determines whether a predetermined time has elapsed after the entire display area A10 is displayed on the screen. Note that the terminal device 100 may determine, for example, whether or not a predetermined time has elapsed since the central portion of the display area A10 or the lower end of the display area A10 has moved in the screen upward direction from the lower end of the screen.

  Then, when the browsing status of the web page C10 or the content C20 satisfies a predetermined condition, the terminal device 100 gradually increases the display size while reproducing the moving image content M10 as shown in the fifth state. . That is, the terminal device 100 gradually increases the display ratio of the moving image content M10 to be larger than the display ratio of the image content P10. For example, as illustrated in the sixth state, the terminal device 100 increases the display size of the moving image content M10 until the moving image content M10 is displayed in the entire display area A10.

  Next, the continuation of the display process executed by the terminal device 100 will be described with reference to FIG. First, as shown in the seventh state, the terminal device 100 displays the moving image content M10 in the entire display area A10 while displaying the web page C10. When the scroll operation or the like is not performed on the web page C10, the terminal device 100 continues to reproduce the moving image content M10 as illustrated in the eighth state.

  Then, when the moving image content M10 is displayed on the entire display area A10, the terminal device 100 displays the end content when the browsing state satisfies a predetermined condition. For example, when the moving image content M10 is displayed on the entire display area A10, the terminal device 100 scrolls when the reproduction continues for a predetermined number of seconds, when the reproduction is performed up to a predetermined reproduction position in the moving image content M10. When it is estimated that the user is viewing the moving image content M10, such as when the operation has not been performed for a predetermined number of seconds or when the position of the display area A10 is a predetermined area on the screen. Starts displaying the end content.

  For example, as shown in the ninth state, the terminal device 100 gradually moves the upper end content UP1 from the upper end of the screen downward in the screen and gradually moves the lower end content DP1 from the lower end of the screen upward in the screen. Then, as shown in the tenth state, the terminal device 100 arranges and displays the upper end content UP1 at the upper end of the screen and the lower end content DP1 at the lower end of the screen.

  Here, it is assumed that the video content M10 has been reproduced to the end. In such a case, as shown in the eleventh state, the terminal apparatus 100 arranges and displays an icon indicating that the reproduction of the moving image content M10 is completed in the display area A10. Then, as shown in the twelfth state, the terminal device 100 gradually moves the upper end content UP1 upward in the screen, and gradually moves the lower end content DP1 downward in the screen. Then, the terminal device 100 stops displaying the end content as shown in the thirteenth state.

  Here, when the video content M10 that has been played back is selected, the terminal device 100 plays back the video content M10 again and displays the end content. For example, as shown in the thirteenth state, when the user's finger F10 taps on the display area A10 on which the icon indicating that the reproduction has ended is displayed as shown in the thirteenth state, The reproduction of the moving image content M10 is started again, and the end content is displayed again as shown in the ninth state and the tenth state.

  Further, as illustrated in the tenth state, the terminal device 100 is in the fourteenth state when the user's finger F10 performs a scroll operation for scrolling the web page C10 while the end content is displayed. As shown, the display of the end content is canceled while the reproduction of the moving image content M10 is continued. For example, the terminal device 100 cancels the display of the end content by gradually moving the upper end content UP1 upward in the screen and gradually moving the lower end content DP1 downward in the screen.

  In addition, when the user selects the moving image content M10 in the seventh state, the terminal device 100 may display the end content as shown in the ninth state and the tenth state regardless of the browsing state. Good. Further, when the terminal device 100 selects the moving image content M10 in the state where the end content is displayed after the reproduction of the moving image content M10 is finished, such as the eleventh state and the twelfth state, As shown in the 10 state, the end content may be displayed and the reproduction of the moving image content M10 may be resumed.

[4. Modification of display processing executed by terminal device 100]
Hereinafter, a modification of the display process executed by the terminal device 100 will be described.

[4-1. About video content)
The terminal device 100 may start the reproduction of the moving image content M10 at an arbitrary timing. For example, the terminal device 100 reduces the display size to a predetermined display size without reproducing the moving image content M10 between the first state and the third state shown in FIG. 1, and the display size of the moving image content M10 is predetermined. When the display size is reduced to, the reproduction of the moving image content M10 may be started.

  Further, for example, when the user scrolls the web page C10 in the sixth state shown in FIG. 1, the terminal device 100 estimates that the user is not very interested in the content C20, and the moving image content The display size of M10 may be reduced to a predetermined display size. For example, the terminal device 100 may change the display mode from the sixth state to the fourth state via the fifth state.

  In addition, when the display size of the moving image content M10 is reduced to a predetermined display size, such as in the third state or the fourth state, the terminal device 100 temporarily stops the reproduction, and the moving image is displayed on the entire display area A10. When the content M10 is displayed, the reproduction of the moving image content M10 may be continued.

  Further, during the first state to the third state, the terminal device 100 displays the thumbnail of the moving image content M10 instead of the moving image content M10, and the thumbnail and the image content P10 are displayed in the display mode from the first state to the third state. Is displayed, the data of the moving image content M10 is acquired. When the terminal device 100 acquires the data of the moving image content M10, the terminal device 100 displays the moving image content M10 with the display size reduced to a predetermined display size instead of the thumbnail, over the entire surface of the image content P10, and starts reproduction. May be.

  For example, the terminal device 100 acquires the web page C10, and acquires the thumbnail of the moving image content M10 and the image content P10 when the web page C10 is acquired. When the terminal device 100 acquires the thumbnail of the moving image content M10, the terminal device 100 acquires the moving image content M10. Then, when the thumbnail and the image content P10 are acquired, the terminal device 100 arranges the image content P10 in the display area A10, and overlays the thumbnail on the entire display area A10 in front of the image content P10. indicate. Further, the terminal device 100 may gradually reduce the thumbnail display size to a predetermined display size, and then display the moving image content M10 having the display size as the predetermined display size instead of the thumbnail.

  By performing such processing, the terminal device 100 can start displaying the web page C10 when a thumbnail having a smaller amount of data is acquired without waiting for completion of the distribution of the moving image content M10. . As a result, as a result of improving the response until the web page C10 is displayed, the terminal device 100 can prevent the deterioration of the impression of the user who wants to browse the web page C10.

[4-2. (About switching content)
Further, the terminal device 100 may change the moving image content M10 to be displayed according to the browsing situation. For example, in the terminal device 100, when the reproduction of the moving image content M10 is completed, the user selects the moving image content M10 (for example, when the user selects the moving image content M10 in the thirteenth state shown in FIG. 2). May acquire other moving image content having relevance to the moving image content M10 and display the acquired moving image content instead of the moving image content M10.

  For example, the terminal device 100 may switch the end content. For example, the terminal device 100 displays the first end content and the first moving image content, and then, when the user selects the moving image content M10, the second end content and the second moving image content. And may be displayed. On the other hand, when the terminal device 100 finishes the reproduction of the first video content without displaying the first end content by the user's operation and the user selects the first video content, The second moving image content may be displayed together with the first end content. That is, the terminal device 100 may switch only the content displayed on the screen among the content included in the content C20.

[4-3. About edge content)
Also, if the user has not scrolled the web page C10 or the like after the end content is displayed until the predetermined period elapses, the user is interested in the content C20. Presumed. Therefore, the terminal device 100 may further reduce the visibility of the web page C10 when the browsing state in a state where the end content is displayed satisfies a predetermined condition.

  For example, the terminal device 100 distributes end content in which information is arranged step by step, and when reproduction of the moving image content M10 has elapsed for a predetermined time, only a part of the end content is displayed and the end portion is displayed. When a predetermined period has elapsed since the content was displayed, the entire end content may be displayed. Further, the terminal device 100 may display other end content in addition to the upper end content UP1 and the lower end content DP1. Further, for example, the terminal device 100 may relatively emphasize the content C20 by reducing the lightness and saturation of the web page C10.

  Here, the terminal device 100 may display a predetermined landing page when the end content is selected. For example, the terminal device 100 distributes the moving image content M10 related to the first product, the upper end content UP1 related to the first product, and the moving image content related to the second product. Then, the terminal device 100 displays the end content together with the moving image content M10, and displays the landing page related to the first product when the user selects the upper end content UP1 while the moving image content M10 is being reproduced. When the user selects the lower end content DP1 while the video content M10 is being played back, the user acquires new video content related to the second product, and replaces the video content M10 with the newly acquired video content. It may be displayed. Further, the terminal device 100 may display a landing page related to the second product when the lower end content DP1 is selected while the new moving image content is being reproduced.

  Note that the terminal device 100 may display the end content in a manner of moving from the horizontal direction of the screen. For example, the terminal device 100 may display the upper end content UP1 by moving from the right side of the upper end of the screen to the left side and display the lower end content DP1 by moving from the left side of the lower end of the screen to the right side. Further, for example, the terminal device 100 may display the end content by fading in, and may cancel the display by fading out.

  That is, the terminal device 100 displays the image content P10 that moves less than the moving image content M10 in the display area A10 in the initial display such as the third state in FIG. The terminal device 100 estimates the display state of the web page C10 and the like based on the user's operation, display position, display time, and the like, and is more interested in the moving image content M10 and the image content P10 than the web page C10. In such a case, the moving image content M10 with more movement is displayed in the display area A10. That is, the terminal device 100 guides the user's interest to the content C20 by switching the display of the content C20 in the display area A10 to a display with more movement.

  Further, the terminal device 100 further estimates the browsing state in a state where the moving image content M10 is displayed in the entire display area A10, and when the user is estimated to be interested in the content C20, the display area A10 is displayed. By displaying the end content related to the moving image content M10 on the outside, the area of the area where the web page C10 is displayed is reduced, and the area of the area where the content C20 is displayed is enlarged.

  As described above, the terminal device 100 emphasizes the content C20 arranged in the display area A10 step by step according to the browsing situation, and the user deteriorates the impression with respect to the state in which the display mode is emphasized. If not, the area for displaying the content C20 is enlarged outside the display area A10. On the other hand, when the user is interested in the web page C10, such as when the user scrolls the web page C10, the terminal device 100 narrows the area in which the content C20 is displayed, and further displays the video content M10. The movement of the content C20 is suppressed by reducing the area. As a result, the terminal device 100 can improve the appeal effect of information related to the content C20 while suppressing deterioration of the user with respect to the content C20.

[4-4. (Change of display mode)
Here, when changing the display ratio between the moving image content M10 and the image content P10 in the display area A10, the terminal device 100 may change the display ratio in an arbitrary manner. For example, in the initial display, the terminal device 100 may display only the image content P10, and may fade in the moving image content M10 according to the browsing situation, and move the moving image content M10 from the outside of the screen to the inside of the screen. Thus, the display ratio may be changed.

  In other words, the terminal device 100 may change the display ratio of the content in the display area A10 according to the browsing situation, and change the degree of emphasizing the content C20 by any correspondence. . For example, the terminal device 100 may display a monochrome moving image instead of the image content P10, and gradually switch to the color moving image content M10 in the browsing state.

[4-5. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the display processing described above by downloading an application that causes the terminal device 100 to execute the display processing described above in advance and starting the application at an arbitrary timing.

  In addition, the terminal device 100 accepts distribution of control information that causes a general-purpose program such as a web browser to execute the display process described above, simultaneously with the distribution of the web page C10 and the content C20. Then, the terminal device 100 may perform the display process described above according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that realizes the display process described above or an application that realizes the display process described above according to the control information described above. For example, the terminal device 100 downloads an application that realizes the above-described display processing according to a user's operation, and installs the application on the own device. When the application is activated, it acquires the web page C10 and the content C20 according to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to implement the display processing described above, the application may accept distribution of control information, and may be included in the application program in advance.

[5. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As illustrated in FIG. 3, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 3 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web page C10 from the content distribution server 30 according to the operation by the user, and acquires the contents C20 and C30 from the advertisement distribution server 20 when an acquisition command is included. Further, when the terminal device 100 receives distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits an advertisement content such as the content C20 to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits contents C20 and C30 to the advertisement distribution server 20 as advertisement contents.

  In addition, the advertiser terminal 10 submits still images, moving images, text data, URLs for acquiring landing pages, and the like to the advertisement distribution server 20 as the contents C20 and C30. For example, the advertiser registers the contents C <b> 20 and C <b> 30 via the advertiser terminal 10.

  In addition, the advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when receiving the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the display process described above to the terminal device 100 together with the contents C20 and C30 which are advertisement contents. This control information is described in a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web page C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the web page C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in the HTML file or the like that forms the web page C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, displaying it in the display area A10, and the like are described as acquisition commands. . In this case, the terminal device 100 acquires the contents C20 and C30 as advertisement contents from the advertisement distribution server 20 by accessing a URL described in an HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images that are displayed together with the web page C10, and the like. The display area A10 may be described as a predetermined display area in an HTML file or the like forming the web page C10, and may be distributed as one of tiles, for example. Thus, when the display area A10 is distributed as one of the tiles, an acquisition command for acquiring advertisement content to be displayed in the display area A10 is distributed to the terminal device 100 together with the distribution of the display area A10. It will be.

[6. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 4, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 5, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to advertisements such as the content C20 and C30, the moving image content M10, and the like. Although FIG. 5 shows an example in which conceptual information such as “C20, C30” and “M10” is stored in the “advertising content”, in practice, individual information that is intended to convey common information to the user URL, where each content is located, or a file path name indicating the storage location thereof, such as images, moving images, audio and images, text data, game data, game format advertisements, and the like are stored.

  In addition to the content C20, a display instruction for instructing execution of the above-described display process is registered in the advertisement database 24 as the advertisement content. The display instruction includes, for example, the position where the content C20 is arranged and displayed, the reproduction mode of the moving image content M10 included in the content C20, the display size when reduced, the display mode of the end content, and the viewing status. In such a state, a setting value such as whether the display mode of the content C20 is changed (that is, whether the display ratio in the display area A10 is changed) or the like is included. Note that the display instruction described above is arbitrarily set by the advertiser when the advertiser registers advertising content, for example.

  “Number of impressions” indicates the number of times the advertisement content is displayed. More specifically, the “number of impressions” indicates the number of times the content C20 is displayed, the number of times the content C20 is reproduced, and the like. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid by the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 5 shows an example in which the advertiser identified by the advertiser ID “B10” submits the content C20 as the advertising content. Also, in FIG. 5, an example in which the number of impressions of the content C20 is “10000”, the guaranteed number of impressions is “20000”, and the charge amount when the content C20 is displayed for the number of guaranteed impressions is “aaa”. Show.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 4, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 4, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

  The submission acceptance unit 25 accepts submission and display instructions for the contents C20 and C30, which are advertisement contents, from the advertiser terminal 10 together with the designation of the consideration. In such a case, the submission reception unit 25 registers the contents C20 and C30, the display instruction, the advertiser ID, and the received value of the consideration in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display process of the content which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[7. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 6, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when receiving the web page C10, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display process which changes advertisement content according to a user's operation.

[8. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 7, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various types of information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C10 indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the acquisition command is included in the web page C10 received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web page C10 on the input unit 120, the operation control unit 152 outputs the URL of the web page C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-described display processing. For example, the display processing unit 153 causes the control unit 150 to execute an acquisition command distributed together with the web page C10 or control information distributed together with the advertising content, as illustrated in FIG. Unit 155 and display control unit 156 operate to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The acquisition unit 154 acquires the web page C10 and the content C20. For example, the acquisition unit 154 acquires the web page C10. In such a case, the acquisition unit 154 acquires the content C20 from the advertisement distribution server 20 via the request unit 151. For example, the acquisition unit 154 acquires the moving image content M10, the image content P10, and the upper end content UP1 and the lower end content DP1 that are end content.

  In addition, the acquisition unit 154 acquires the web page C10, and acquires the content C20 when the web page C10 is acquired. For example, the acquisition unit 154 acquires content of a domain different from that of the web page C10 in accordance with an acquisition command for the content C20 included in the web page C10.

  The display unit 155 arranges the moving image content M10 that is a moving image and the image content P10 that is related to the moving image content M10 in a predetermined display area A10 that the first content has, and the web page C10 and the moving image content M10 and the image content P10 are displayed. For example, the display unit 155 arranges the image content P10 whose display size is aligned with the display area A10 in the display area A10, and arranges the moving image content M10 whose display size is aligned with the display area A10 on the entire surface of the image content P10.

  The display unit 155 displays the web page C10 and gradually reduces the display size of the moving image content M10 to a predetermined display size. As an initial display, the display ratio of the image content P10 is the display ratio of the moving image content M10. The web page C10 and the content C20 are displayed in a larger state.

  The display control unit 156 controls the display unit 155 to change the display ratio of the moving image content M10 and the image content P10 in the display area A10 according to the browsing situation. For example, when a scroll operation is performed on an area of the screen where the web page C10 is displayed, the display control unit 156 is arranged in the display area A10 together with the web page C10 according to the content of the scroll operation. Scroll the content C20.

  Then, the display control unit 156 starts timing when it is displayed in the entire screen of the display area A10 as a result of the initial state or the scroll process, and when the measured time exceeds a predetermined threshold, the display area The display ratio of the moving image content M10 and the image content P10 in A10 is changed. That is, the display control unit 156 changes the display ratio according to the time when the moving image content M10 or the image content P10 is displayed. For example, the display control unit 156 gradually increases the display ratio of the moving image content M10 to be larger than the display ratio of the image content P10.

  For example, the display control unit 156 gradually changes the display rate of the video content M10 from the display rate of the image content P10 according to the browsing situation when the video content M10 is displayed at a display rate lower than the image content P10. Enlarge. For example, the display control unit 156 increases the display ratio of the moving image content M10 until the moving image content M10 is displayed in the entire display area A10. That is, the display control unit 156 changes the display ratio by changing the display size of the moving image content M10.

  In addition, the display control unit 156 arranges the end content on the front surface of the web page C10 when the video content M10 is displayed on the entire display area A10 and the browsing state satisfies a predetermined condition. Display. For example, the display control unit 156 displays the upper end content UP1 and the lower end content DP1 when a predetermined number of seconds have elapsed without the scroll operation being performed while the moving image content M10 is displayed in the entire display area A10. Is displayed at the edge of the screen. More specifically, the display control unit 156 moves the upper end content UP1 from the upper end of the screen into the screen, and moves the lower end content DP1 from the lower end of the screen into the screen. Is displayed at the edge of the screen.

  In addition, when a predetermined operation is performed in a state where the end content is displayed, the display control unit 156 cancels the display of the end content. For example, when an operation for scrolling the web page C10 is performed in a state where the end content is displayed, the display control unit 156 moves the end content from the inside of the screen to the outside of the screen. Cancel the display.

  Note that the display control unit 156 may cancel the display of the end content when the reproduction of the moving image content M10 is finished in a state where the end content is displayed. In addition, when the video content M10 that has been reproduced is selected, the display control unit 156 may reproduce the video content M10 again and display the end content.

  Here, the acquisition unit 154, the display unit 155, and the display control unit 156 may display thumbnails instead of the moving image content M10 when the web page C10 is loaded. For example, the acquisition unit 154 acquires the web page C10, acquires the thumbnail of the video content M10 and the image content P10 when the web page C10 is acquired, and then acquires the video content M10. .

  In such a case, the display unit 155 arranges the image content P10 in the display area A10 in response to the acquisition of the thumbnail and the image content P10, and is in front of the image content P10 and the entire display area A10. Place thumbnails on top of each other. Then, the display unit 155 starts displaying the web page C10 without waiting for the distribution of the moving image content M10, and gradually reduces the thumbnail display size to a predetermined display size. Thereafter, when the moving image content M10 is acquired, the display control unit 156 displays the moving image content M10 having a display size of a predetermined display size instead of the thumbnail.

[9. (About content tracking display)
Here, in addition to the display process described above, the terminal device 100 may execute a process of causing the display of the content C20 to follow the scroll operation. For example, the terminal device 100 changes the display ratio of the moving image content M10 and the image content P10 in the above-described display mode, and the moving image content M10 and the image content P10 move to a predetermined area in the screen by a scroll operation. May continue to display the moving image content M10 and the image content P10 by fixing the display position of the moving image content M10 and the image content P10.

  Further, the terminal device 100 displays other content related to the moving image content M10 and the image content P10 on the front surface of the moving image content M10 and the image content P10 with a fixed display position in accordance with the scroll operation. Also good. In addition, when the terminal device 100 displays the moving image content M10 or the image content P10 on the entire surface of the moving image content M10 or the image content P10 with another content related to the moving image content M10 or the image content P10 displayed on the entire surface, You may cancel fixation of the display position of P10.

  Hereinafter, an example of the tracking process executed by the terminal device 100 will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of the follow-up process executed by the terminal device according to the embodiment. In the example illustrated in FIG. 8, an example of the follow-up process executed by the terminal device 100 is described separately from the first state to the sixth state.

  For example, in the example illustrated in FIG. 8, the terminal device 100 accepts the delivery of the web page C10 in which the display area A20 is set. Further, the terminal device 100 accepts distribution of the content C30 including the moving image content M10, the image content P10, and the image content P20. Here, the image content P20 is an image having an aspect ratio similar to that of the image content P10, or an image having a display size similar to that of the image content P10, and having a transparent region that transmits the content arranged on the back surface. It is.

  When the delivery of such a web page and content C30 is accepted, the terminal device 100 executes the following processing. First, the terminal device 100 arranges the image contents P10 and P20 side by side in the display area A20 of the web page C10. More specifically, the terminal device 100 arranges the image contents P10 and P20 side by side in a direction in which the web page C10 is scrolled. For example, the terminal device 100 arranges the image contents P10 and P20 side by side so that the upper end of the display area A20 and the upper end of the image content P10 overlap, and the lower end of the image content P10 and the upper end of the image content P20 overlap. . In the following description, in the display area A20, an area where the image content P10 is arranged is described as a first area, and an area where the image content P20 is arranged is described as a second area.

  Further, the terminal device 100 arranges the moving image content M10 having the same display size as the image content P10 in the first area of the display area A20 and in front of the image contents P10 and P20. Then, as shown in the first state of FIG. 8, the terminal device 100 displays the web page C10 in a manner in which the moving image content M10 and the image content P20 are arranged in the display area A20.

  Further, when an upward scroll operation is performed to scroll the web page C10 in the upward direction on the screen by the user's finger F10, the terminal device 100 scrolls the web page C10 as shown in the second state. More specifically, the terminal device 100 gradually reduces the display size of the moving image content M10, thereby gradually expanding the region in which the image content P10 is displayed in the first region, as well as the web page C10 and the moving image. The content M10 and the image contents P10 and P20 are moved upward on the screen. Then, as illustrated in the third state, the terminal device 100 reduces the display size of the moving image content M10 to a predetermined display size.

  Here, when the upper end of the image content P10 is moved to the upper end of the screen by the scroll operation, that is, when the upper end of the display area A20 is moved to the upper end of the screen, the terminal device 100 displays the image content arranged in the first area. The display positions of P10 and moving image content M10 are fixed. Then, when a further upward scroll operation is performed, the terminal device 100 keeps the display positions of the image content P10 and the moving image content M10 arranged in the first area fixed in the web page C10 and the second area. The arranged image content P20 is moved upward on the screen.

  As a result, as shown in the fourth state, the terminal device 100 overlaps a part of the image content P20 arranged in the second region on the front surface of the image content P10 and the moving image content M10 arranged in the first region. In this state, the content C30 is displayed. More specifically, the terminal device 100 responds such that an area overlapping the image content P20 is displayed among the image content P10 and the moving image content M10 through the transparent area of the image content P20. And the moving image content M10 are displayed.

  Further, when the upward scroll operation is further performed, the terminal device 100 moves the web page C10 in the upward direction on the screen and also moves the image content P20 in the upward direction on the screen. Then, as shown in the fifth state, the terminal device 100 displays the content C30 in a state where the image content P20 is superimposed on the front surface of the image content P10 and the moving image content M10.

  Here, when the upper end of the image content P20 has moved to the upper end of the screen, that is, when the second region has moved to the upper end of the screen, the terminal device 100 has the image content P10 and the moving image content arranged in the first region. The display position with M10 is released. Then, when a further upward scroll operation is performed, the terminal device 100 displays the content C30 on the screen while the image content P20 is superimposed on the front of the image content P10 and the moving image content M10 as shown in the sixth state. Move in the direction.

  For example, when the terminal device 100 performs a downward scroll operation for moving the web page C10 downward in the screen in the sixth state, the terminal device 100 displays the image content P20 on the front surface of the image content P10 and the moving image content M10. The content C30 is moved downward on the screen while being stacked. Then, as shown in the fifth state, the terminal device 100 is arranged in the first area when the upper end of the image content P20, that is, the upper end of the second area moves to the upper end of the screen as a result of the downward scroll operation. The display positions of the image content P10 and the moving image content M10 are fixed.

  In addition, when a further downward scroll operation is performed, the terminal device 100 maintains the display positions of the image content P10 and the moving image content M10 arranged in the first area, as shown in the fourth state. The content P20 and the web page C10 are moved downward on the screen. For example, as shown in the third state, when the upper end of the image content P20 is overlapped with the lower end of the image content P10, the terminal device 100 has the image content P10 arranged in the first area as shown in FIG. The display position with the moving image content M10 is fixed. Then, as shown in the second state and the first state, the terminal device 100 moves the web page C10 and the content C30 downward in the screen in response to the downward scroll operation.

  Independently of the above-described processing, the terminal device 100 changes the display ratio of the image content P10 and the moving image content M10 in the first area according to the browsing status. For example, when a predetermined period has elapsed since the first area is displayed on the screen, the terminal device 100 gradually increases the display size of the moving image content M10 to the display size of the first area. The display ratio of M10 is set larger than the display ratio of the image content P10.

  As described above, the terminal device 100 acquires the web page C10, the moving image content M10, the image content P10, and the moving image content M10 or the image content P20 related to the image content P10 (that is, the fifth content). Further, the terminal device 100 arranges the moving image content M10 and the image content P10 in the first area and the image content P20 in the second area, out of the predetermined display area A20 of the web page C10, The web page C10 and the content C30 are displayed.

  Then, the terminal device 100 changes the display ratio of the moving image content M10 and the image content P10 in the first region according to the browsing situation, and moves the web page C10 and the content C30 (that is, scroll operation). Accordingly, when the first area moves to a predetermined position on the screen, the display position of the first area is fixed. That is, the terminal device 100 fixes the display positions of the moving image content M10 and the image content P10.

  In addition, the terminal device 100 arranges the image content P20 in front of the moving image content M10 and the image content P10 in the second region. Then, when the first area moves to a predetermined position on the screen according to the moving operation, the terminal device 100 fixes the display position of the first area to the moving image content M10 and the image content P10 so that the transmission area The image content P20 having “” is displayed in an overlapping manner. As a result, since the terminal device 100 displays the content C30 in a more complicated manner, it is possible to improve the appeal effect of information related to the content C30.

  For example, when the lower end of the image content P20 is moved to the lower end of the screen by the downward scroll operation, the terminal device 100 fixes the display position of the image content P20 so that the further downward scroll operation is performed. The image content P20 may be displayed so as to overlap the moving image content M10 and the image content P10. Further, for example, when the lower end of the first area moves to the lower end of the screen, the terminal device 100 may release the fixing of the display position of the image content P20. Further, when the terminal apparatus 100 moves to an arbitrary position on the screen, the display position of the moving image content M10 and the image contents P10 and P20 may be fixed, or the display position may be fixed.

  Further, the terminal device 100 may realize the above-described tracking process by using a script such as CSS. For example, the terminal device 100 fixes the display position of the image content P10 and the moving image content M10 at the upper end and the lower end of the screen even when the scroll operation is performed, that is, the region displayed on the screen of the web page C10. A follow-up area that causes the content C30 to follow the movement is set as a parent element of the content C30. Such a follow-up area is realized by a script such as sticky, for example.

  That is, even when the first area of the display area A20 moves to the outside of the screen, the terminal device 100 does not display the image content P10 or the moving image content M10 if the tracking area is displayed on the screen. The moving image content M10 is continuously displayed on the screen. Further, when the tracking area of the image content P10 or the moving image content M10 is set from the upper end of the first area to the middle of the web page C10, the terminal device 100 moves as the lower end of the tracking area moves outside the screen. Then, the image content P10 and the moving image content M10 are moved out of the screen. Further, when the tracking area of the image content P10 and the moving image content M10 is set from the upper end of the first area to the lower end of the web page C10, the terminal device 100 also scrolls the web page C10 to the end. The image content P10 and the moving image content M10 are continuously displayed.

  Here, FIG. 9 is a diagram illustrating an example of setting of the tracking area. For example, in the example shown in FIG. 9A, the display area A20 is arranged in the middle of the web page C10, and the tracking area CAP10 of the image content P10 extends from the upper end of the display area A20 to the lower end of the display area A20. The tracking area CAM10 of the moving image content M10 is set.

  In such a case, as illustrated in FIG. 9B, when the terminal device 100 moves the area displayed on the screen by the display unit 130 in accordance with the scroll operation, the image is displayed so as to follow the upper end of the area. The display positions of the image content P10 and the moving image content M10 are fixed by moving the content P10 and the moving image content M10 in the tracking areas CAP10 and CAM10.

  For example, the terminal device 100 arranges the web page C10, the content C30, and the tracking areas CAP10 and CAM10 as illustrated in FIG. In the example shown in FIG. 9C, the dotted lines schematically showing the tracking areas CAP10 and CAM10 are arranged between the web page C10 and the content C30, but the embodiment is limited to this. It is not a thing. Then, as illustrated in FIG. 9D, the terminal device 100 moves the web page C10, the tracking areas CAP10 and CAM10, and the content C30 in the upward direction on the screen according to the upward scroll operation.

  Here, when the upper end of the moving image content M10 or the image content P10 comes into contact with the upper end of the screen 130 by the upward scrolling operation, the terminal device 100 fixes the display position of the moving image content M10 or the image content P10 and follows the scrolling operation. Only the web page C10 and the tracking areas CAP10 and CAM10 are scrolled. That is, as illustrated in FIG. 9, the terminal device 100 allows the moving image content M10 and the video content M10 to follow the screen 130 in the tracking areas CAP10 and CAM10 even when the display area A20 moves to the outside of the screen. The arrangement position of the image content P10 is moved. As a result, the terminal device 100 can ensure the first view of the content C30 and improve the appealing effect of the information related to the content C30, as a result of allowing the user to surely view the content C30.

[10. Processing flow of terminal device 100]
Next, an example of a display processing procedure executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 10 is a first flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment.

  In the example shown in FIG. 10, the content C20 is described as advertising content, the moving image content M10 is described as a moving image, and the image content P10 is described as an image. Further, in the example illustrated in FIG. 10, an example of a processing flow when executing the display processing illustrated in FIGS. 1 and 2 is described. Further, it is assumed that the terminal device 100 is executing a process of scrolling the web page C10 or transitioning the web page C10 to another web page C10 separately from the process illustrated in FIG.

  For example, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 in response to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). In such a case, when the acquired instruction is included in the distributed web page C10, the terminal device 100 transmits an advertisement content request (distribution request) to the advertisement distribution server 20 (step S102).

  Here, the terminal device 100 determines whether or not advertisement content has been received (step S103). If the terminal device 100 determines that the advertising content is not received (step S103: No), the terminal device 100 executes step S103 again.

  When the terminal device 100 receives the advertising content (step S103: Yes), the terminal device 100 arranges the image included in the advertising content in the display area A10, arranges the moving image on the entire surface of the image, and the web page C10. The advertisement content is displayed (step S104). Then, the terminal device 100 reproduces the moving image by gradually reducing the moving image to a predetermined display size (step S105).

  Subsequently, the terminal device 100 determines whether or not a predetermined time has elapsed since the last operation (step S106). If it has elapsed (step S106: Yes), the display size of the moving image is set in the display area. The image is enlarged to the size (step S107). Subsequently, the terminal device 100 determines whether or not a predetermined time has elapsed since the display size of the moving image has been enlarged (step S108), and if it has elapsed (step S108: Yes), from the outside of the screen. The end content is moved into the screen, and the end content is displayed at both ends of the screen (step S109).

  Subsequently, the terminal device 100 determines whether or not a scroll operation has been performed (step S110). If the scroll operation has been performed (step S110: Yes), the terminal content is moved to the outside of the screen and displayed. Is canceled (step S111). Subsequently, the terminal device 100 determines whether or not the playback of the moving image has ended (step S112), and if it has ended (step S112: Yes), moves the end content to the outside of the screen and cancels the display. (Step S113). Note that the terminal device 100 may skip the execution of step S113 when the reproduction of the moving image is completed after the end content display is stopped in step S111.

  Subsequently, the terminal device 100 determines whether or not a reproduction operation has been performed to reproduce the moving image again (step S114). And the terminal device 100 complete | finishes a process, when reproduction | regeneration operation is not performed (step S114: No). On the other hand, when a reproduction operation is performed (step S114: Yes), the terminal device 100 executes step S109. In addition, when the playback of the moving image has not ended (step S112: No), the terminal device 100 executes step S108. Further, when the predetermined time has not elapsed since the last operation with the moving image display size reduced (step S106: No), the terminal device 100 increases the moving image display size for a predetermined time. Is not elapsed (step S108: No), and when the scroll operation is not performed when the end content is displayed (step S110: No), step S112 is executed.

[11. (Modification)
In the above, an example of display processing by the terminal device 100 has been described using the display modes illustrated in FIGS. 1, 2, and 8. However, the embodiment is not limited to this. Hereinafter, a modification of the display process executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited to this.

[11-1. About content)
The terminal device 100 described above displays the contents C20 and C30, which are advertisement contents. However, the embodiment is not limited to this. For example, the moving image content M10 and the image content P10 may be different contents. Further, the end content may be content that has no relationship with the moving image content M10 and the image content P10.

  The contents C20 and C30 may be distributed by the same server as the server that distributed the web page C10, or may be distributed from different servers. That is, when executing the display process described above, an arbitrary aspect can be adopted as the aspect of the process of distributing the web page C10 and the contents C20 and C30.

[11-2. About content)
In the example described above, the example in which the terminal device 100 displays the web page C10 and the contents C20 and C30 has been described. However, the embodiment is not limited to this. For example, the terminal device 100 may display other content (hereinafter referred to as “content C10”) instead of the web page C10. Further, the contents C20 and C30 are not limited to the contents relating to the advertisement. For example, the terminal device 100 may display any content C10 to C30 including character strings other than advertisements, patterns, images, moving images, and the like by the display process described above. Further, the terminal device 100 may display content C10 to C30 including a game or the like, or may display content C10 to C30 including a so-called playable advertisement. Moreover, the terminal device 100 may display the contents C10 to C30 including sound. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C30 are not limited to those related to advertisements.

  Further, when displaying the content C10 that is the game content instead of the web page C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C20 and C30. Further, the terminal device 100 may perform the above-described display processing when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

  Further, the terminal device 100 may display the contents C20 and C30 together with SNS (Social Networking Service) contents, a messenger application screen, a camera application screen, and other arbitrary contents, and may perform the above-described display processing. . In addition to the web page C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

[11-3. About control information)
The terminal device 100 described above has performed the above-described display process using control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above from the content distribution server 30 together with the web page C10, and receives a control instruction from the advertisement distribution server 20 together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing and follow-up processing according to the received control instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display processing and the like, and executing the application.

[11-4. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 4 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  Further, in the above-described embodiment, the example in which the contents C20 and C30 are distributed from the advertisement distribution server 20 to the terminal device 100 has been shown. However, even if the content distribution server 30 acquires the contents C20 and C30 from the advertisement distribution server 20 Good. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the contents C20 and C30 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute a web page not including an acquisition command to the terminal device 100 together with the contents C20 and C30 acquired from the advertisement distribution server 20 to realize the display process described above.

[11-5. About logs)
Here, the terminal device 100 may take a log indicating whether or not the contents C20 and C30 are displayed, and a log of the content selected by the user. More specifically, the terminal device 100 determines whether or not the contents C20 and C30 are displayed, whether or not the moving image content M10 is reproduced, whether or not the reproduction position and the moving image content M10 are reproduced, and the reproduction operation or the stop operation. A log indicating the reproduction position where the reproduction operation or the stop operation is performed may be taken.

  Further, the terminal device 100 may measure the number of times that a moving image is displayed, the number of times it is selected, the time that it is played back, and the like. Further, the terminal device 100 may acquire a log such as whether or not the end content is displayed and whether or not the moving image content M10 is reproduced in a state where the end content is displayed. Further, the terminal device 100 may take a log such as whether or not the moving image content M10, the image content P10, and the end content are selected, and how many times the display mode is switched.

  For example, the terminal device 100 displays the web in which the display area A10 in which the content C20 is arranged is displayed on the screen when the user ends the display of the web page C10 without performing the up scroll operation from the initial display. When the display of the page C10 is completed, a log indicating that the content C20 has not been displayed may be acquired. On the other hand, when the reproduction of the moving image content M10 is disclosed, the terminal device 100 may take a log indicating the fact. When the end content is displayed, the terminal device 100 reproduces the moving image content M10 while playing the end portion. A log indicating that the content is displayed may be taken.

  The log acquired by the terminal device 100 in this way is useful when the number of impressions of the contents C20 and C30, the update of the CTR, the billing process for the display of the contents C20 and C30, and the reporting of the advertising effect to the advertiser. It becomes a log. For example, when the moving image content M10 of the content C20 is reproduced and the end content is reproduced as a result of the display process, it is predicted that the user is interested in the content C20. In addition, when the display time of the content C20 is long, when the end content is displayed many times, or when the reproduction of the moving image content M10 is repeatedly performed, the user has a stronger interest in the content C20. It is predicted that

  For this reason, the logs indicating the number of display times, display time, reproduction time, display mode change of contents C20, C30, logs indicating various operations, etc., are users interested in the contents C20, C30? It can be an indicator of no. In addition, the number of times that the moving image content M10 of the content C20 has been played and the number of times it has been operated in one access can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the charge amount according to the display count, display time, playback count, playback time, playback position, and the like of the contents C20 and C30.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 displays different landing pages when the moving image content M10 or the image content P10 is selected without displaying the end content and when the moving image content M10 is selected with the end content displayed. For example, the same landing page may be acquired, and the content of the acquired log may be notified to the server that distributes the landing page, and the content to be arranged on the landing page may be changed. .

[11-6. Terminal device operation record)
Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the advertisement distribution server 20 in the above-described display mode. Specifically, the terminal device 100 displays the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the position where the user has selected the contents C20 and C30, the playback operation and the stop operation. Record the number of times.

  In addition, the terminal device 100 performs a transmission operation (information from the terminal device 100 regarding the information specifying the contents C20 and C30, such as the number of scroll operations, the number of reloads, the contents of the display process described above, or the contents of the contents C20 and C30). For example, various operations performed on the terminal device 100 by the user, such as writing to an SNS, can be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed and the landing for the cases where the contents C20 and C30 are distributed together with the control information and the cases where the contents are not distributed. Information such as the type of content placed on the page and information on comparison of advertising effect indicators such as CTR are acquired.

  Here, the history of operations performed on the web page C10 when the contents C20 and C30 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web page C10 on which the contents C20 and C30 accompanied with the control information according to the embodiment are displayed, the contents C20 and C30 are displayed by the user's operation, the display mode is changed, or the contents C20 and C30 are displayed. Not only the landing page is displayed, but also the operation history itself indicating how much the user has performed on the web page C10 (that is, how much the user has changed the display mode of the screen) is used. It can be said that this is an index indicating the interest of the person in the contents C20 and C30.

  For example, the advertisement distribution server 20 displays or displays the content of the scroll operation, the number of times of the scroll operation, the number of times of the detection of the reproduction operation or the stop operation, the number of times of reproduction of the content C20, the number of times of displaying the contents C20 and C30, and the end content. The contents C20 and C30 are displayed when the contents C20 and C30 accompanied by the control information according to the embodiment are displayed by comparing the number of cancellations, the number of times the display size of the moving image content M10 is changed, the staying time of the web page C10, and the like. Can provide an indication of how much interest they have generated, i.e. how much interest they have in advertising.

  Therefore, the advertisement delivery server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10 to thereby report the advertising effectiveness index for the web page C10 on which the contents C20 and C30 according to the embodiment are displayed. It can be. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement distribution server 20 can show the advertiser the usefulness of the display mode of the contents C20 and C30 accompanied by the control information according to the embodiment in the terminal device 100.

[11-7. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[11-8. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 11, for example. FIG. 11 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[12. effect〕
As described above, the terminal device 100 arranges and displays the moving image content M10 that is a moving image and the image content P10 that is related to the moving image content M10 in the display area A10 of the web page C10. Then, the terminal device 100 changes the display ratio of the moving image content M10 and the image content P10 in the display area A10 according to the browsing situation. For this reason, since the terminal device 100 generates the user's interest in the moving image content M10 and the image content P10 arranged in the display area A10, it is possible to improve the appeal effect of the information related to the content C20.

  In addition, the terminal device 100 gradually increases the display ratio of the moving image content M10 to the display ratio of the image content P10 according to the browsing situation when the moving image content M10 is displayed at a display ratio lower than that of the image content P10. For example, the terminal device 100 increases the display ratio of the moving image content M10 until the moving image content M10 is displayed in the entire display area A10. That is, the terminal device 100 changes the display ratio by changing the display size of the moving image content M10. In addition, the terminal device 100 arranges the image content P10 in the display area A10, and displays the moving image content M10 so as to overlap the front of the image content P10. For this reason, when the user can be interested in the content C20, the terminal device 100 increases the display size of the moving image content M10. Therefore, the information regarding the content C20 is prevented while preventing the user's impression from being deteriorated. The appeal effect can be improved.

  Further, the terminal device 100 arranges and displays the end content on the front surface of the web page C10 when the video content M10 is displayed on the entire display area A10 and the browsing state satisfies a predetermined condition. Let For example, the terminal device 100 arranges and displays a plurality of contents such as the upper end content UP1 and the lower end content DP1 as end contents at the end of the screen. For example, the terminal device 100 displays the end content in a manner in which the end content is moved from the outside of the screen to the inside of the screen. As a more specific example, the terminal device 100 gradually moves the upper end content UP1 from the upper side of the screen into the screen, and gradually moves the lower end content DP1 from the lower side of the screen into the screen. Is arranged with the upper end content UP1 and the lower end content DP1 is arranged and displayed at the lower end of the screen. In addition, when the moving image content M10 that has been reproduced is selected, the terminal device 100 reproduces the moving image content M10 again and displays the end content.

  For this reason, when it can be estimated that the user is interested in the content C20, the terminal device 100 enlarges the size of the area in which the content C20 is displayed in the screen, thereby deteriorating the impression of the user. The appeal effect of the information regarding the content C20 can be improved without.

  Further, when a predetermined operation is performed in a state where the end content is displayed, the terminal device 100 cancels the display of the end content. For example, when an operation for scrolling the web page C10 is performed in a state where the end content is displayed, the terminal device 100 cancels the display of the end content. As a more specific example, the terminal device 100 cancels the display of the end content in a mode in which the end content is moved from the inside of the screen to the outside of the screen. In addition, when the terminal device 100 ends the reproduction of the moving image content M10 in a state where the end content is displayed, the terminal device 100 stops displaying the end content. Thus, since the terminal device 100 cancels the display of the end content when the user is not interested in the content C20, it is possible to prevent deterioration of the user's impression of the content C20.

  Further, the terminal device 100 acquires the web page C10, acquires the thumbnail of the moving image content M10 and the image content P10 when the web page C10 is acquired, and then acquires the moving image content M10. . Further, when the thumbnail and the image content P10 are acquired, the terminal device 100 arranges the image content P10 in the display area A10, and overlays the thumbnail on the entire display area A10 in front of the image content P10. Display and gradually reduce the thumbnail display size to a predetermined display size. When the moving image content M10 is acquired, the terminal device 100 displays the moving image content M10 having a display size of a predetermined display size instead of the thumbnail. For this reason, since the terminal device 100 can suppress the deterioration of the response at the time of displaying the web page C10 to the minimum, the deterioration of the user's impression with respect to the content C20 can be prevented.

  Further, the terminal device 100 changes the display ratio according to the time when the moving image content M10 or the image content P10 is displayed. Further, when the time during which the moving image content M10 or the image content P10 is displayed exceeds a predetermined threshold, the terminal device 100 gradually increases the display ratio of the moving image content M10 to the display ratio of the image content P10. For this reason, the terminal device 100 can increase the display ratio of the moving image content M10 and emphasize the content C20 when the user can be estimated to be interested in the content C20.

  Also, the terminal device 100 acquires the web page C10, the moving image content M10, the image content P10, and the image content P20 related to the moving image content M10 or the image content P10. In addition, the terminal device 100 arranges and displays the moving image content M10 and the image content P10 in the first area and the image content P20 in the second area of the predetermined display area A20 of the web page C10. . Then, the terminal device 100 changes the display ratio of the moving image content M10 and the image content P10 in the first region according to the browsing situation, and the first region is displayed on the screen according to the moving operation for moving the web page C10. When moving to a predetermined position, the display position of the first area is fixed.

  As a result, since the terminal device 100 can continue to display the moving image content M10 and the image content P20 on the screen, it is possible to improve the appeal effect of information related to the content C30.

  Further, the terminal device 100 arranges the image content P20 in front of the moving image content M10 and the image content P10 in the second area, and when the first area moves to a predetermined position on the screen according to the moving operation. Then, by fixing the display position of the first area, the moving image content M10 and the image content P10 are displayed in a manner in which the image content P20 is overlapped. For example, the terminal device 100 displays the image content P20 that is related to the moving image content M10 or the image content P10 and has a predetermined transparent area. For this reason, for example, the terminal device 100 is configured such that when the scroll operation is performed, the moving image content M10 or the image content P10 stops moving at the upper end of the screen, and the image content P20 gradually overlaps the front thereof. Since the content C30 can be displayed, the user's interest in the content C30 is generated, and as a result, the information appeal effect regarding the content C30 can be improved.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (28)

On the computer,
The second content , which is a moving image, is arranged in a predetermined display area of the first content, and the third content having relevance to the second content is arranged on the back of the second content. Display procedure to display,
When the browsing status satisfies the first condition, the display size of the second content in the display area is gradually reduced. After that, when the browsing status satisfies the second condition, the display size of the second content is changed. An information display program for executing a display control procedure for changing a display ratio between the second content and the third content by gradually expanding the display content. On the computer,
Acquiring the first content, and when the first content is acquired, acquires a thumbnail of the second content that is a moving image and a third content that is related to the second content, and then an acquisition procedure for acquiring the second content,
If the previous SL thumbnails and the third content is acquired, the third content is arranged in the display area where the first content has, a front surface of the third content, the throughout of the display region display overlapping the thumbnails, and display procedure gradually Ru is reduced to a predetermined display size the display size of the thumbnail,
When the second content is acquired, instead of the thumbnail, the second content having a display size of the predetermined display size is displayed, and the second content in the display area and the second content are displayed according to a browsing situation. A display control procedure for changing a display ratio with three contents;
Information display program to execute. On the computer,
A first content, a second content is a moving image, with the second content and the third content with relevant and acquisition procedure for acquiring a fifth content associated with the second content or the third content ,
The second content and the third content are arranged in the first area of the predetermined display area of the first content, and the fifth content is arranged in the second area of the predetermined display area. Display procedure to display each content ,
The display ratio of the second content and the third content in the first area is changed according to the browsing status, and the first area is moved to a predetermined position on the screen according to a moving operation for moving each content. The display control procedure for fixing the display position of the first area.
Information display program to execute. In the display procedure, the fifth content is arranged in front of the second content and the third content in the second region,
In the display control procedure, when the first area is moved to a predetermined position on the screen according to a moving operation for moving each content, the display position of the first area is fixed to The information display program according to claim 3 , wherein the third content is displayed in a manner in which the fifth content is superimposed on the third content. The acquisition procedure, the second content or a content associated with the third content, information display program according to claim 3 or 4, characterized in that to obtain the fifth content having a predetermined transmission area . In the display control procedure, the display ratio of the second content is gradually displayed according to the browsing state when the second content is displayed at a display ratio smaller than that of the third content. The information display program according to any one of claims 1 to 5, wherein the information display program is larger than the ratio. The information display program according to claim 6 , wherein the display control procedure increases a display ratio of the second content until the second content is displayed in the entire display area. Wherein the display control step, the second by changing the display size of the content, information display program according to any one of claims 1-7, characterized in that changing the display ratio. The said display procedure arrange | positions the said 3rd content in the said display area, and displays the said 2nd content on the front surface of the said 3rd content, It is any one of Claims 1-8 characterized by the above-mentioned. The information display program described. In the display control procedure, when the second content is displayed in the entire display area and the browsing state satisfies a predetermined condition, the fourth content is arranged in front of the first content. information display program according to any one of claims 1-9, characterized in that to display. The information display program according to claim 10 , wherein in the display control procedure, a plurality of contents are arranged and displayed at an end of a screen as the fourth contents. The information display program according to claim 10 or 11 , wherein the display control procedure displays a plurality of contents as the fourth content in a mode of moving from the outside of the screen to the inside of the screen. Wherein the display control step, wherein when a predetermined operation is performed in the fourth state of displaying the content, to any one of claims 10 to 12, characterized in that to cancel the display of the fourth content The information display program described. The information according to claim 13 , wherein the display control procedure cancels the display of the fourth content when an operation of scrolling the first content is performed in a state where the fourth content is displayed. Display program. The information display program according to claim 13 or 14 , wherein the display control procedure cancels the display of the fourth content in a mode in which the fourth content is moved from the inside of the screen to the outside of the screen. 16. The display control procedure according to any one of claims 13 to 15 , wherein the display of the fourth content is canceled when the reproduction of the second content is terminated in a state where the fourth content is displayed. Information display program described in 1. 17. The display control procedure according to claim 16 , wherein, when the second content that has been played back is selected, the second content is played back again and the fourth content is displayed. Information display program. Wherein the display control step, according to the time the second content or the third content is displayed, according to any one of claims 1 to 1 7, characterized in that changing the display ratio Information display program. In the display control procedure, when the time during which the second content or the third content is displayed exceeds a predetermined threshold, the display ratio of the second content is gradually larger than the display ratio of the third content. The information display program according to claim 18 , wherein: The second content , which is a moving image, is arranged in a predetermined display area of the first content, and the third content having relevance to the second content is arranged on the back of the second content. A display unit to display;
When the browsing status satisfies the first condition, the display size of the second content in the display area is gradually reduced. After that, when the browsing status satisfies the second condition, the display size of the second content is changed. An information display device comprising: a display control unit configured to change a display ratio between the second content and the third content by being gradually enlarged . An information display method executed by the information display device,
The second content , which is a moving image, is arranged in a predetermined display area of the first content, and the third content having relevance to the second content is arranged on the back of the second content. A display process to display;
When the browsing status satisfies the first condition, the display size of the second content in the display area is gradually reduced. After that, when the browsing status satisfies the second condition, the display size of the second content is changed. A display control step of changing a display ratio between the second content and the third content by gradually expanding the information display method. A distribution unit for distributing control information to the terminal device;
The distribution unit distributes control information to the terminal device,
The second content , which is a moving image, is arranged in a predetermined display area of the first content, and the third content having relevance to the second content is arranged on the back of the second content. Display procedure to display,
When the browsing status satisfies the first condition, the display size of the second content in the display area is gradually reduced. After that, when the browsing status satisfies the second condition, the display size of the second content is changed. The distribution apparatus, wherein the terminal apparatus is controlled to execute a display control procedure for changing a display ratio between the second content and the third content by gradually expanding the display. Acquiring the first content, and when the first content is acquired, acquires a thumbnail of the second content that is a moving image and a third content that is related to the second content, and then An acquisition unit for acquiring the second content;
When the thumbnail and the third content are acquired, the third content is arranged in a display area of the first content, and the thumbnail is placed in front of the third content and in the entire display area. And a display unit that gradually displays the thumbnail and reduces the display size of the thumbnail to a predetermined display size;
When the second content is acquired, instead of the thumbnail, the second content having a display size of the predetermined display size is displayed, and the second content in the display area and the second content are displayed according to a browsing situation. A display control unit for changing a display ratio with three contents;
An information display device comprising: An information display method executed by the information display device,
Acquiring the first content, and when the first content is acquired, acquires a thumbnail of the second content that is a moving image and a third content that is related to the second content, and then Obtaining the second content; and
When the thumbnail and the third content are acquired, the third content is arranged in a display area of the first content, and the thumbnail is placed in front of the third content and in the entire display area. A display step of displaying the thumbnail and gradually reducing the display size of the thumbnail to a predetermined display size;
When the second content is acquired, instead of the thumbnail, the second content having a display size of the predetermined display size is displayed, and the second content in the display area and the second content are displayed according to a browsing situation. A display control step for changing a display ratio with three contents;
An information display method comprising: A distribution unit for distributing control information to the terminal device;
The distribution unit distributes control information to the terminal device,
Acquiring the first content, and when the first content is acquired, acquires a thumbnail of the second content that is a moving image and a third content that is related to the second content, and then An acquisition procedure for acquiring the second content;
When the thumbnail and the third content are acquired, the third content is arranged in a display area of the first content, and the thumbnail is placed in front of the third content and in the entire display area. A display procedure in which the display size of the thumbnail is gradually reduced to a predetermined display size,
When the second content is acquired, instead of the thumbnail, the second content having a display size of the predetermined display size is displayed, and the second content in the display area and the second content are displayed according to a browsing situation. A display control procedure for changing a display ratio with three contents;
To control the terminal device to execute
A distribution apparatus characterized by that. An acquisition unit that acquires the first content, the second content that is a moving image, the third content that is related to the second content, and the fifth content that is related to the second content or the third content; ,
The second content and the third content are arranged in the first area of the predetermined display area of the first content, and the fifth content is arranged in the second area of the predetermined display area. A display unit for displaying each content,
The display ratio of the second content and the third content in the first area is changed according to the browsing status, and the first area is moved to a predetermined position on the screen according to a moving operation for moving each content. If the display control unit fixes the display position of the first area,
An information display device comprising: An information display method executed by the information display device,
An acquisition step of acquiring the first content, the second content that is a moving image, the third content that is related to the second content, and the fifth content that is related to the second content or the third content; ,
The second content and the third content are arranged in the first area of the predetermined display area of the first content, and the fifth content is arranged in the second area of the predetermined display area. A display process for displaying each content,
The display ratio of the second content and the third content in the first area is changed according to the browsing status, and the first area is moved to a predetermined position on the screen according to a moving operation for moving each content. A display control step for fixing the display position of the first area,
An information display method comprising: A distribution unit for distributing control information to the terminal device;
The distribution unit distributes control information to the terminal device,
An acquisition procedure for acquiring the first content, the second content that is a moving image, the third content that is related to the second content, and the fifth content that is related to the second content or the third content; ,
The second content and the third content are arranged in the first area of the predetermined display area of the first content, and the fifth content is arranged in the second area of the predetermined display area. Display procedure to display each content,
The display ratio of the second content and the third content in the first area is changed according to the browsing status, and the first area is moved to a predetermined position on the screen according to a moving operation for moving each content. The display control procedure for fixing the display position of the first area.
To control the terminal device to execute
A distribution apparatus characterized by that.

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