CN106027614A - Information pushing method, device and system - Google Patents
Information pushing method, device and system Download PDFInfo
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- CN106027614A CN106027614A CN201610302684.XA CN201610302684A CN106027614A CN 106027614 A CN106027614 A CN 106027614A CN 201610302684 A CN201610302684 A CN 201610302684A CN 106027614 A CN106027614 A CN 106027614A
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- information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- Databases & Information Systems (AREA)
- Theoretical Computer Science (AREA)
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- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Computer Networks & Wireless Communication (AREA)
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- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The invention discloses an information pushing method, device and system. An embodiment of the method comprises the steps of obtaining state information of a terminal; determining a configuration rule matching with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises to-be-pushed information, display styles and display conditions; and generating the display control data according to the state information and the configuration rule, and sending the data to the terminal, thereby enabling the terminal to analyze the display control data and push the to-be-pushed information according to the display style when the display condition is satisfied. According to the embodiment of the method, the information pushing effectiveness can be improved.
Description
Technical field
The application relates to field of computer technology, is specifically related to intelligent terminal's technical field, especially
Relate to information-pushing method, device and system.
Background technology
Information pushing, also known as " Web broadcast ", is by certain technical standard or agreement,
The information needed by periodically transmitting user on the Internet reduces information overload, by automatically passing
Breath of delivering letters to user, reduces the time of search on network.Along with the development of network technology,
The information applied or can push on various webpage running on intelligent terminal is more and more abundanter.
Current information-pushing method often by the interest of most of terminal uses, like, close
Note point is added up, or according to webpage or apply the feature of self or purpose (the most just to obtain
Take news item, pushed to the intelligent terminal running respective application or webpage in time) unite
The information pushing of one, in the method for this information pushing, the content of institute's pushed information is single, aobvious
Sample formula is fixed, and revealable function pattern is dull, and the distinction for different user is the strongest.
Prior art has the disadvantage that terminal or network data are under-utilized, information pushing effective
Property is the highest.
Summary of the invention
The purpose of the application is to propose the information-pushing method of a kind of improvement, device and system,
Solve the technical problem that background section above is mentioned.
First aspect, this application provides a kind of information-pushing method, and described method includes: obtain
Take the status information of terminal；Determine from preset configuration rule and match with described status information
Configuration rule, wherein, described preset configuration rule is used for generating displaying and controls data, described
Show that controlling data includes information to be pushed, shows pattern, displaying condition；According to described state
Information and described configuration rule generate shows that controlling Data Concurrent gives described terminal, for described
To described, terminal shows that controlling data resolves, and when meeting described displaying condition according to institute
State displaying pattern and push described information to be pushed.
In certain embodiments, described status information include following at least one: customized information,
User totem information, positional information, current translational speed information, current time information, history
Access information, operating system version information, application version information.
In certain embodiments, the solicited message that described status information is sent by described terminal obtains
Take, and, described method also includes: judge that described solicited message is the most effective；If so, obtain
Take the configuration rule matched with described status information.
In certain embodiments, described solicited message meets during at least one condition following effective:
The interface parameters of described solicited message meets preset value；The identity letter that described solicited message is comprised
Breath matches with default identity information；The information to be pushed asked and described status information phase
Join.
In certain embodiments, described preset configuration rule includes described status information and described exhibition
In the corresponding relation of the corresponding relation of sample formula, described status information and described information to be pushed
At least one.
In certain embodiments, described displaying pattern include following at least one: the customization of terminal
Pattern；Function redirects pattern；Social platform shares pattern；Application is installed or unloading pattern；With
Family and the mutual pattern of client；Personalized push information shows pattern；Webpage search shows pattern.
Second aspect, this application provides a kind of information-pushing method, and described method includes: connect
Receiving the displaying control data that server sends, wherein, described displaying controls data and includes waiting to push
Information, displaying pattern, displaying condition, described displaying controls data by server according to lower section
Method generates: obtain the status information of terminal；Determine from preset configuration rule and described state
The configuration rule of information match, wherein, described preset configuration rule is used for generating displaying control
Data；Generate according to described status information and described configuration rule and show control data；To described
Show that controlling data resolves；Push away according to described displaying pattern when meeting described displaying condition
Send described information to be pushed.
In certain embodiments, described status information include following at least one: customized information,
User totem information, positional information, current translational speed information, current time information, history
Access information, operating system version information, application version information.
In certain embodiments, described method also includes: send solicited message to described server,
Obtained the status information of terminal by described solicited message for server.
In certain embodiments, described preset configuration rule includes described status information and described exhibition
In the corresponding relation of the corresponding relation of sample formula, described status information and described information to be pushed
At least one.
In certain embodiments, described displaying pattern include following at least one: the customization of terminal
Pattern；Function redirects pattern；Social platform shares pattern；Application is installed or unloading pattern；With
Family and the mutual pattern of client；Personalized push information shows pattern；Webpage search shows pattern.
The third aspect, this application provides a kind of information push-delivery apparatus, and described device includes: obtain
Delivery block, is configured to obtain the status information of terminal；Determine module, be configured to from presetting
Configuration rule is determined the configuration rule matched with described status information, wherein, described pre-
If configuration rule is used for generating displaying and controls data, described displaying controls data and includes waiting to push letter
Breath, displaying pattern, displaying condition；Generation module, be configured to according to described status information and
Described configuration rule generates shows that controlling Data Concurrent gives described terminal, for described terminal pair
Described displaying controls data and resolves, and when meeting described displaying condition according to described displaying
Pattern pushes described information to be pushed.
In certain embodiments, described status information include following at least one: customized information,
User totem information, positional information, current translational speed information, current time information, history
Access information, operating system version information, application version information.
In certain embodiments, described preset configuration rule includes described status information and described exhibition
In the corresponding relation of the corresponding relation of sample formula, described status information and described information to be pushed
At least one.
In certain embodiments, described displaying pattern include following at least one: the customization of terminal
Pattern；Function redirects pattern；Social platform shares pattern；Application is installed or unloading pattern；With
Family and the mutual pattern of client；Personalized push information shows pattern；Webpage search shows pattern.
Fourth aspect, this application provides a kind of information push-delivery apparatus, and described device includes: connect
Receive module, be configured to receive the displaying control data that server sends, wherein, described displaying
Controlling data to include information to be pushed, show pattern, displaying condition, described displaying controls data
Generated in accordance with the following methods by server: obtain the status information of terminal；From preset configuration rule
In determine the configuration rule matched with described status information, wherein, described preset configuration is advised
Then it is used for generating displaying and controls data；Exhibition is generated according to described status information and described configuration rule
Show control data；Parsing module, is configured to show that controlling data resolves to described；Push away
Send module, be configured to when meeting described displaying condition described according to the propelling movement of described displaying pattern
Information to be pushed.
In certain embodiments, described status information include following at least one: customized information,
User totem information, positional information, current translational speed information, current time information, history
Access information, operating system version information, application version information.
In certain embodiments, described displaying pattern include following at least one: the customization of terminal
Pattern；Function redirects pattern；Social platform shares pattern；Application is installed or unloading pattern；With
Family and the mutual pattern of client；Personalized push information shows pattern；Webpage search shows pattern.
5th aspect, this application provides a kind of information transmission system, and described system includes terminal
And server, wherein: described server, it is configured to: obtain the status information of described terminal；
The configuration rule matched with described status information is determined from preset configuration rule, wherein,
Described preset configuration rule is used for generating displaying and controls data, and described displaying controls data and includes treating
Pushed information, displaying pattern, displaying condition；According to described status information and described configuration rule
Generate and show that controlling Data Concurrent gives described terminal；Described terminal, is configured to: receive institute
State the displaying control data that server sends；Show that controlling data resolves to described；Full
Described information to be pushed is pushed according to described displaying pattern during the described displaying condition of foot.
The methods, devices and systems of the information pushing that the application provides, are obtained eventually by server
The status information of end, determines the configuration rule matched with status information according to status information,
And generate displaying control data, wherein, exhibition according to the particular content of configuration rule and status information
Showing that control data include information to be pushed, show pattern and displaying condition, terminal is receiving exhibition
Resolve after showing control data, and when satisfied displaying condition according to showing that pattern pushes and waits to push away
Deliver letters breath, owing to controlling according to determining that configuration rule generating further is shown by terminal's status information
Data processed, the information-pushing method of the application, device and system can be pressed for different poisonings
Status information generates different information to be pushed and different displaying patterns, such that it is able to improve letter
The effectiveness that breath pushes.
Accompanying drawing explanation
The detailed description to non-limiting example made with reference to the following drawings by reading, this
The other features, objects and advantages of application will become more apparent upon:
Fig. 1 shows the exemplary system architecture that can apply the embodiment of the present application；
Fig. 2 is the flow chart of an embodiment of the information-pushing method according to the application；
Fig. 3 a-Fig. 3 h is the different exhibitions of an embodiment of the information-pushing method according to the application
Sample formula schematic diagram；
Fig. 4 is the flow chart of another embodiment of the information-pushing method according to the application；
Fig. 5 is the structural representation of an embodiment of the information push-delivery apparatus according to the application；
Fig. 6 is the structural representation of another embodiment of the information push-delivery apparatus according to the application
Figure；
Fig. 7 is adapted for the knot of the computer system of the electronic equipment for realizing the embodiment of the present application
Structure schematic diagram.
Detailed description of the invention
With embodiment, the application is described in further detail below in conjunction with the accompanying drawings.It is appreciated that
, specific embodiment described herein is used only for explaining related invention, rather than to this
Bright restriction.It also should be noted that, for the ease of describe, accompanying drawing illustrate only with
About the part that invention is relevant.
It should be noted that in the case of not conflicting, the embodiment in the application and embodiment
In feature can be mutually combined.Describe this below with reference to the accompanying drawings and in conjunction with the embodiments in detail
Application.
Fig. 1 shows the exemplary system architecture 100 that can apply the embodiment of the present application.
As it is shown in figure 1, system architecture 100 can include terminal unit 101,102, network 103
With server 104.Network 103 is in order between terminal unit 101,102 and server 104
The medium of communication link is provided.Network 103 can include various connection type, the most wired,
Wireless communication link or fiber optic cables etc..
Terminal unit 101,102 can be mutual with server 104 by network 103, to receive
Or send message etc..The application of various telecommunication customer end can be installed on terminal unit 101,102,
Such as information pushing class application, searching class application, shopping class application, financing class application, map
Class application, social platform application, mailbox client, JICQ etc..
Terminal unit 101,102 can be to support that the application of information pushing class, searching class are applied, purchased
The various electronic equipments that species application etc. is mounted thereon, include but not limited to smart mobile phone, intelligence
Can wrist-watch, panel computer, personal digital assistant, E-book reader, MP3 player (Moving
Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio layer
Face 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image
Expert's compression standard audio frequency aspect 4) player, pocket computer on knee and desk computer
Etc..
Server 104 can be to provide the server of various service.Such as server 104 is permissible
It is the application of the information pushing class to terminal unit 101,102, searching class application, shopping class application
Etc. provide support background server etc..The data received can store by server,
Generations etc. process, and result is fed back to terminal unit.
It should be noted that the information-pushing method that the embodiment of the present application is provided can be by eventually
End equipment 101,102 performs, it is also possible to performed by server 104, it is also possible to pass through terminal
Equipment 101,102 and server 104 perform jointly.Correspondingly, the embodiment of the present application is provided
Information push-delivery apparatus can be arranged in end equipment 101,102, it is also possible to be arranged on server
In 104.The information transmission system that the embodiment of the present application is provided can include terminal unit 101,
102 and server 104.
It should be understood that the number of terminal unit, network and the server in Fig. 1 is only signal
Property.According to realizing needs, can have any number of terminal unit, network and server.
Refer to Fig. 2, it illustrates the flow process 200 of an embodiment of information-pushing method.For
Readily appreciate, in the present embodiment, in conjunction with the method be applied to can be terminal applies (such as
The application of information pushing class, searching class application, shopping class application etc.) server supported is provided
In illustrate.This information-pushing method, comprises the following steps:
Step 201, obtains the status information of terminal.
In the present embodiment, server can be from the status information locally or remotely obtaining terminal.
Specifically, if server stores the status information of terminal in advance, or terminal sends in real time
When oneself state information is to the memory area of server, server can be from local memory area
Obtain the status information of terminal；Otherwise, server can be by wired connection mode or wireless
Connected mode pushes the terminal of class application, searching class application, shopping class application etc. from operation information
Obtain the status information of corresponding terminal.Above-mentioned radio connection can include but not limited to
3G/4G connects, WiFi connects, bluetooth connects, WiMAX connects, Zigbee connects, UWB
(ultra wideband) connects and other currently known or exploitation in the future wireless connections sides
Formula.Alternatively, information pushing class application can with independent operating on terminal unit, without
Background server provides to be supported.
Here, the status information of terminal may be used for describing the software and hardware configuration of terminal, using shape
State, current environment etc..Such as, status information can include but not limited to following at least one:
Customized information, user totem information, positional information, current translational speed information, current time
Information, history access information, operating system version information, application version information etc..Wherein,
Customized information can be that user according to personal like and self needs to be selected by terminal or input
The information to be obtained, such as weather forecast, automobile tail number restricted driving information etc..ID is believed
Breath may be used for identifying user or the identity of terminal, such as, can be that user's registration terminal runs
The account that used during application, the device number (mobile device of such as smart mobile phone of terminal unit
International identity code IMEI, International Mobile Equipment Identity) etc..Eventually
The positional information of end can pass through the positioner of terminal operating or apply (such as global positioning satellite
System GPS), Internet protocol (Internet Protocol, the IP) address etc. of accessing terminal to network
Obtain.The current translational speed information of terminal can calculate according to the change in location in positional information
Obtain.Current time information can be the district that terminal unit is presently in time zone (Ru Dong eight district)
Time.It can be that the historical search information of terminal, history web pages browse that the history of terminal accesses information
Information etc..Operating system version information e.g. Android2.0, ios9.2.1 etc..Application version
This information can be that the information pushing class that server is supported is applied, searching class is applied, shopping class
The version information of application etc., this version information generally comprises the version number issued by application developer
Etc. information.
In some optional implementations of the present embodiment, terminal can actively be initiated to server
The solicited message of information pushing, thus to server request information pushing.This solicited message is permissible
Including the status information of terminal, now, the status information of terminal can be by server by eventually
The solicited message that end sends obtains.In practice, the status information of terminal can be integrally incorporated in please
Ask in information, it is also possible to be contained partially in solicited message, partly by server from this locality
Obtaining, this is not limited by the application.The request that terminal actively pushes to server-originated information
The situation of information such as may include that user pass through the applied customization of terminal operating information (as
Weather forecast etc.)；User has carried out scheduled operation (such as search operation by the application of terminal operating
Deng)；User clicks preset function entrance (as social activity is put down according to the pushed information that server provides
Platform shares entrance etc.) etc..
In other optional implementations of the present embodiment, server can also active obtaining eventually
The status information of end, the positional information of such as terminal, current translational speed information are (the most current
The size of translational speed, direction), current time information, history access information (such as history is clear
The info web look at) etc..These information can store on the server.
Step 202, determines and joining that above-mentioned status information matches from preset configuration rule
Put rule.
In the present embodiment, server can store preset configuration rule, when obtaining terminal
Status information time, server can be determined and above-mentioned status information from preset configuration rule
The configuration rule matched.Here, configuration rule can include the server state according to terminal
Information determines the rule showing control data of terminal.Displaying control data can include but not limit
In information to be pushed, show in pattern, displaying condition etc. one or more, be respectively used to control
Terminal processed to be shown any information, which type of form be shown these information with, what is meeting
These information etc. are shown during condition (such as reaching the scheduled time etc.).In some implementations, exhibition
Show and control the various mutual behaviour that data can also include that the information receiving user with being shown is carried out
Make (such as clicking operation, touch slide etc.) information to be shown, with assorted
The form of sample is shown these information, is shown these information or terminal when meeting what condition
Solicited message etc. is sent the need of to server.
In some optional implementations of the present embodiment, preset configuration rule can include but not
Be limited to following at least one: status information with show the corresponding relation of pattern, status information and treating
The corresponding relation of pushed information.Wherein, above-mentioned corresponding relation can manually determine, it is also possible to base
Obtained by machine learning method in a number of sample data.Determine with machine learning method
As a example by the corresponding relation of status information and displaying pattern, server can be by the shape in sample data
State information is as input, and displaying pattern is as output, by such as artificial neural network, support
The sorting technique of vector machine (SVM, Support Vector Machine), bayesian algorithm etc
Train classification models, by this disaggregated model, each displaying pattern can as a classification,
The combination of each classification at least one status information entry corresponding, or the group of each status information entry
Close and there is the probability belonging to any one classification.Configuration by coupling based on above corresponding relation
Rule, server can determine the group of status information entry according to the status information of acquired terminal
Close which classification corresponding, or belong to probability of any one classification and select probability is maximum at least
One classification, according to corresponding or selected classification, server may determine that to be waited to push letter
The displaying pattern of breath.
It is appreciated that when above-mentioned configuration rule is coupling based on key word, by based on key
The matched rule of word, server can extract the key word of status information, the key that will be extracted
Word mates with optional pushed information, and the optional pushed information matched is determined
For information to be pushed.Such as, server can be according to the history comprised in the status information of terminal
Access information, extracts the key word that user pays close attention to, carries out with the optional pushed information on server
Keywords matching, will match to the most optional pushed information of key word as information to be pushed.
Specifically, if user browses financial and economic news information frequently by terminal, server can from
The financial and economic news that family is browsed extracts the key word of such as " stock " etc, then with work as
The financial and economic news of front acquisition mates, when matching the degree of association with " stock " higher than presetting
(degree of association can be such as " stock " comprised in financial and economic news higher than predetermined threshold value to threshold value
Word number is more than predetermined number etc.) financial and economic news time, using this financial and economic news as information to be pushed.
In some optional implementations of the present embodiment, above-mentioned displaying pattern can include but not
Be limited to following at least one: the customized style of terminal, function redirect pattern, social platform is shared
Pattern, application install or unloading pattern, user and the mutual pattern of client, personalized push letter
Breath shows that pattern, Webpage search show pattern etc..Wherein:
The customized style of terminal can be the flex spline that user carries out selecting and customizing as required
Formula, such as the pop-up 301 shown in Fig. 3 a is pre-for including user given city (such as Beijing) weather
The customized style signal that the information such as report, traffic restricted driving notice are shown；
It can be to include that the functional entrance jumping to preset the page is (on the page that function redirects pattern
Comprise the button etc. redirecting shell script) displaying pattern, such as the pop-up 302 shown in Fig. 3 b
Function for comprising functional entrance 3021 grade redirects pattern signal；
Social platform is shared pattern and can be comprised multiple social platform and share entrance
The hyperlink etc. being associated with the network address of social platform) displaying pattern, such as shown in Fig. 3 c
Pop-up 303 is to comprise multiple social platform to share the social platform of entrance 3031 and share pattern and show
Meaning；
Application install or unloading pattern can be comprise at least one recommend application download link (as
Network address or hyperlink etc.) or the merit of Uninstaller of at least one terminal applies can be associated with
The displaying pattern of energy button etc., such as the pop-up 304 shown in Fig. 3 d is downloaded for comprising multiple application
Pattern schematic diagram is installed in the application of hyperlink 3041；
User's pattern mutual with client can include guiding user to interact with client
The displaying pattern of functional keys etc., such as the pop-up 305 shown in Fig. 3 e is for comprising application " ××
Mobile phone assistant " the information to be pushed of New function " suspended window " user and the client shown hand over
Pattern mutually, the information to be pushed of pop-up 305 gives and arranges prompting, and by interactive button 3051
Be connected to apply " ×× mobile phone assistant " New function " suspended window " the page is set；
Personalized push information shows that pattern can be the customized information according to terminal, such as, go through
What history accessed in information, geographical location information, current time etc. one or more carries out specific aim
The pattern shown, such as, access information according to the history of terminal and comprise " stock " class financial and economic news,
The displaying pattern etc. comprising stock exchange button sent to terminal.As illustrated in figure 3f, it is assumed that eventually
End subscriber has come into a certain meal (such as between at 11 .-13 at noon) in preset time period
The Room, Fig. 3 f illustrates that the personalized push information of the page 306 of ordering in this dining room shows pattern signal,
User can select food by select button 3061, and is placed an order by button 3062 of ordering；
Webpage search shows that pattern can be user's direct correlation when being scanned for by terminal applies
To the displaying pattern of the web page contents searched for, as shown in figure 3g, the page 306 is by application
Directly show during search that the Webpage search of the related content that search engine searched shows that pattern shows
Meaning.
It is appreciated that pattern laid out above can also combination in any.As illustrated in figure 3h, for function
Redirect pattern and Webpage search shows the displaying pattern signal that pattern combines.Shown in Fig. 3 h
In the page 307, both contained the displaying of Webpage search content 3071, and also included function and redirect
The displaying of button 3072.When being embodied as, server can carry out labelling by preset field to be shown
Pattern, such as preset field can include 4 bytes, and 0001 can represent that social platform is shared
Pattern etc..
In some optional implementations of the present embodiment, the request that server is sent by terminal
The status information of information acquisition terminal, now, server can also be the most effective to solicited message
Judge, when judging that solicited message is effective, obtain the configuration rule matched with status information
Then.Such as when the interface parameters of solicited message meets preset value, server judges that solicited message has
Effect.Here, server can have different request interfaces, asks when terminal to server sends
Can call the interface corresponding with the information asked when seeking information, server can verify end
During the information that end is asked, whether the interface parameters of calling interface meets preset value, and then can be true
Whether the fixed information asked calls effective interface, if the interface parameters of solicited message meets pre-
If value, it may be determined that solicited message is effective, otherwise determines that solicited message is invalid.The most such as, clothes
Business device can be at the identity information of the terminal of detection transmission solicited message, if this identity information leads to
Cross the certification (such as matching with the default identity information on server) of server, then serviced
Device determines that this solicited message is effective.In practice, the identity information of terminal can include but not limited to
Below at least one: the account that used when terminal is connected with server, according to and server one
Key information that the key create-rule caused generates etc..In some cases, server also may be used
Mate with the status information of terminal with the information to be pushed that solicited message is asked, if
Match, determine that solicited message is effective.The information to be pushed asked and the status information of terminal
Coupling, can be such as the coupling of positional information, such as, only provide Beijing each area weather
Application, receive the terminal that positional information is Tianjin (status information) of terminal to present bit
Put the request of Weather information (information to be pushed asked), the then information to be pushed asked
Do not match that with the status information of terminal, determine that solicited message is invalid.Server is to solicited message
The most effectively judging to can also is that other feasible various modes, this is not limited by the application.
Step 203, generates according to above-mentioned status information and configuration rule and shows control Data Concurrent
Give described terminal.
In the present embodiment, the status information that server can obtain according to step 201 further
The configuration rule obtained with step 202, generates and shows that controlling Data Concurrent gives terminal, for
Terminal is to showing that controlling data resolves, and pushes away according to displaying pattern when satisfied displaying condition
Send information to be pushed.
The embodiment described in conjunction with Fig. 2, server is by obtaining the status information of terminal, then
The configuration rule matched with status information is determined, then according to upper from preset configuration rule
State status information and configuration rule generates and shows that controlling Data Concurrent gives terminal, for terminal pair
Show that controlling data resolves, and when satisfied displaying condition according to showing that pattern pushes and waits to push away
Deliver letters breath, owing to making full use of terminal data, and determine different treating according to terminal's status information
Pushed information and displaying pattern, can improve the effectiveness of information pushing.
With reference next to Fig. 4, it illustrates the flow process of another embodiment of information-pushing method
400.In order to make it easy to understand, in the present embodiment, be applied to can support to apply (example in conjunction with the method
Such as the application of information pushing class, searching class application, shopping class application etc.) run on end thereon
End illustrates.As shown in Figure 4, this information-pushing method, comprise the following steps:
Step 401, receives the displaying control data that server sends.
In the present embodiment, terminal can receive from server and show control data, wherein, exhibition
Show that control data can include but not limited to information to be pushed, show in pattern, displaying condition etc.
One or more, be respectively used to control terminal to show what information, with which type of form
Show these information, show these when meeting what condition (such as reaching the scheduled time etc.)
Information etc..
In the present embodiment, show that controlling data can be generated in accordance with the following methods by server: obtain
Take the status information of terminal；Determine from preset configuration rule and match with above-mentioned status information
Configuration rule；Generate according to above-mentioned status information and configuration rule and show control data.Wherein,
Preset configuration rule can include that server determines the displaying control of terminal according to the status information of terminal
The rule of data processed, it is possible to generate for the status information according to terminal and show control data.
Wherein, the process of server generation expanded application pushed information can be according to the enforcement shown in Fig. 2
Step 201 in example, 202,203 carry out, do not repeat them here.Wherein, the state of terminal
Information may be used for describing the software and hardware configuration of terminal, use state, current environment etc..Such as,
Status information can include but not limited to following at least one: customized information, user totem information,
Positional information, current translational speed information, current time information, history access information, operation
System version information, application version information etc..In some implementations, above-mentioned displaying pattern can
With include but not limited to following at least one: the customized style of terminal, function redirect pattern, society
Hand over platform to share pattern, application is installed or unloading pattern, user's pattern mutual with client, individual
Property pushed information show that pattern, Webpage search show pattern etc..
In some optional implementations of the present embodiment, terminal can actively be initiated to server
The solicited message of information pushing, thus to server request information pushing.This solicited message is permissible
Including the status information of terminal, now, the status information of terminal can be by server by eventually
The solicited message that end sends obtains.
In some optional implementations of the present embodiment, preset configuration rule can include but not
Be limited to following at least one: status information with show the corresponding relation of pattern, status information and treating
The corresponding relation of pushed information.Wherein, above-mentioned corresponding relation can manually determine, it is also possible to base
Being obtained by machine learning method in a number of sample data, this is not limited by the application.
Step 402, controls data to above-mentioned displaying and resolves.
In the present embodiment, terminal can control number to the displaying received in step 401 further
According to resolving, with obtain show control information to be pushed included in data, show pattern,
One or more in displaying condition etc., generates display data.
In some optional implementations of the present embodiment, terminal can be sent according to server
Show that information to be pushed is solved by the value controlling to indicate in data the preset field of flex spline formula
Analysis, to generate display data by information to be pushed according to the displaying pattern of preset field institute labelling.
Such as, when 4 bytes of preset field are 0001, information to be pushed is divided according to social platform
Enjoy pattern to carry out resolving generation display data.
In some optional implementations of the present embodiment, terminal is receiving what server sent
Show after controlling data, it is also possible to showing that controlling data tests and fault-tolerant processing, such as
Whether detection title meets the theme of the information to be pushed that terminal is asked, URL (Uniform
Resoure Locator, URL) whether derive from server, whether there is number
According to chaotic (such as by the contrast of the value of specific field with default designated word segment value, time inconsistent
For there is data corruption etc.) etc..In some implementations, if a terminal detects that show and control
There is mistake in data, as title does not meets the theme of the information to be pushed that terminal is asked, URL
Source is not above-mentioned server etc., the most not to showing that controlling data resolves.
Step 403, pushes information to be pushed when satisfied displaying condition according to above-mentioned displaying pattern.
In the present embodiment, terminal can be when acquired displaying condition meets, according to accordingly
Show pattern show acquired in information to be pushed.Here, terminal can with such as webpage,
The various mode such as pop-up, message informing shows acquired information to be pushed.Such as, terminal master
When trend server have sent solicited message, with forms such as webpages, terminal can show that server is anti-
The information to be pushed of feedback, when what terminal received is the information to be pushed of server active push,
Terminal can show information to be pushed with forms such as pop-ups.
As an application scenarios, the information-pushing method of the present embodiment such as can apply to appoint
Meaning terminal applies A (such as ×× life assistant), provides the backstage clothes supported for this application A
Business device can be by running on this application A of terminal to user's pushed information.For example, when
Background server gets the status information of the terminal running this application A and includes: positional information is
A certain dining room, the time (such as between at 11 .-13 at noon), then gives birth in preset time period
Become to comprise menu information that information to be pushed is this dining room, show that pattern is personalized push information
Show that the displaying that pattern, displaying condition are current time controls data side and is sent to terminal, terminal
By resolving, show the menu information in this dining room with pop-up form as illustrated in figure 3f.The most such as,
As illustrated in figure 3h, if user has searched for ×× dining room by the searched page of application A, clothes
The terminal feedback of A search information 3071 applied by business device to operation, and redirects pattern by function
Show that the displaying pattern that pattern combines is shown with Webpage search, further, if used
Family clicks function hop button 3072, then server end can be further to running application A's
The information to be pushed of terminal feedback such as menu information etc, for the terminal solution running application A
Analysis also shows information to be pushed to be similar to the pop-up form shown in Fig. 3 f.In like manner, according to difference
Terminal's status information, server can generate different displaying and control information, for terminal root
Carry out information pushing according to different displaying patterns, the most no longer enumerate.
By similar application scenarios, provide the background server supported can be by for this application A
The product of application developers or trade company etc. recommends terminal use pointedly, and terminal is run
Information to be pushed is presented to terminal use with diversified displaying pattern by application A, increases user
The convenience used, thus improve the effectiveness of information pushing.
With further reference to Fig. 5, it illustrates a reality of the information push-delivery apparatus according to the application
Execute the structural representation of example.This device specifically can apply to as terminal applies that (such as information pushes away
Send class application, searching class application, shopping class application etc.) provide in the background server supported.
As it is shown in figure 5, the information push-delivery apparatus 500 described in the present embodiment includes: acquisition module
501, module 502 and generation module 503 are determined.Wherein, acquisition module 501 can configure use
In the status information obtaining terminal；Determine that module 502 may be configured to from preset configuration rule
In determine the configuration rule that the status information with terminal matches, wherein, preset configuration rule
May be used for generating and show control data, show that controlling data can include information to be pushed, exhibition
Sample formula, displaying condition；Generation module 503 may be configured to according to above-mentioned status information and
Configuration rule generates shows that controlling Data Concurrent gives terminal, controls data for terminal to showing
Resolve, and when satisfied displaying condition according to showing that pattern pushes information to be pushed.
In some optional implementations of the present embodiment, the status information of terminal can include but
Be not limited to following at least one: customized information, user totem information, positional information, work as reach
Dynamic velocity information, current time information, history access information, operating system version information, answer
With version information etc..
In some optional implementations of the present embodiment, above-mentioned preset configuration rule can include
Status information and the corresponding relation showing the corresponding relation of pattern, status information and information to be pushed
In at least one.
In some optional implementations of the present embodiment, above-mentioned displaying pattern can include but not
Be limited to following at least one: the customized style of terminal, function redirect pattern, social platform is shared
Pattern, application install or unloading pattern, user and the mutual pattern of client, personalized push letter
Breath shows that pattern, Webpage search show pattern.
What deserves to be explained is, all modules described in information push-delivery apparatus 500 are retouched with reference to Fig. 2
Each step in the method stated is corresponding.Thus, the operation described above with respect to method and spy
Levy and be equally applicable to information push-delivery apparatus 500 and the module wherein comprised or unit, at this no longer
Repeat.
With further reference to Fig. 6, it illustrates another of the information push-delivery apparatus according to the application
The structural representation of embodiment.This device specifically can apply to run various application (such as
The application of information pushing class, searching class application, shopping class application etc.) terminal in.
As shown in Figure 6, the information push-delivery apparatus 600 described in the present embodiment includes: receiver module
601, parsing module 602 and pushing module 603.Wherein, receiver module 601 can configure use
In receiving the displaying control data that server sends, wherein, show that controlling data can include treating
Pushed information, show pattern, show condition, show control data can by server according to
Lower method generates: obtain the status information of terminal；Determine from preset configuration rule and state
The configuration rule of information match, wherein, preset configuration rule is used for generating displaying and controls data；
Generate according to above-mentioned status information and configuration rule and show control data；Parsing module 602 is permissible
It is configured to showing that controlling data resolves；Pushing module 603 may be configured to full
According to showing that pattern pushes information to be pushed when foot shows condition.
In some optional implementations of the present embodiment, the status information of terminal can include but
Be not limited to following at least one: customized information, user totem information, positional information, work as reach
Dynamic velocity information, current time information, history access information, operating system version information, answer
With version information etc..
In some optional implementations of the present embodiment, above-mentioned preset configuration rule can include
Status information and the corresponding relation showing the corresponding relation of pattern, status information and information to be pushed
In at least one.
In some optional implementations of the present embodiment, above-mentioned displaying pattern can include but not
Be limited to following at least one: the customized style of terminal, function redirect pattern, social platform is shared
Pattern, application install or unloading pattern, user and the mutual pattern of client, personalized push letter
Breath shows that pattern, Webpage search show pattern.
It will be understood by those skilled in the art that above-mentioned information push-delivery apparatus 500 and information pushing dress
Put 600 and also include some other known features, such as processor, memorizer etc., in order to need not
Strategic point is fuzzy be embodiment of the disclosure, structure known to these is not shown in Fig. 5, Fig. 6.
It addition, present invention also provides a kind of system for information pushing, can include having
The server of the information push-delivery apparatus 500 shown in Fig. 5 and the information pushing dress having shown in Fig. 6
Put the terminal of 600.The framework of this system refers to the exemplary type framework 100 shown in Fig. 1.Its
In, in the embodiment of the system of the information pushing of the application, there is the information shown in Fig. 5 and push away
The server sending device 500 goes for the server 104 in framework 100, has Fig. 6
The terminal of the information push-delivery apparatus 600 illustrated goes for the terminal unit in framework 100
101,102, do not repeat them here.
Below with reference to Fig. 7, it illustrates the server be suitable to for realizing the embodiment of the present application or
The structural representation of the computer system 700 of terminal.
As it is shown in fig. 7, computer system 700 includes CPU (CPU) 701, its
Can be according to the program being stored in read only memory (ROM) 702 or from storage part 708
It is loaded into the program in random access storage device (RAM) 703 and performs various suitable action
And process.In RAM 703, also storage has system 700 to operate required various program sums
According to.CPU 701, ROM 702 and RAM 703 are connected with each other by bus 704.Input
/ output (I/O) interface 705 is also connected to bus 704.
It is connected to I/O interface 705: include the importation 706 of keyboard, mouse etc. with lower component；
Including such as cathode ray tube (CRT), liquid crystal display (LCD) etc. and speaker etc.
Output part 707；Storage part 708 including hard disk etc.；And include such as LAN card,
The communications portion 709 of the NIC of modem etc..Communications portion 709 is via such as
The network of the Internet performs communication process.Driver 710 is connected to I/O interface also according to needs
705.Detachable media 711, such as disk, CD, magneto-optic disk, semiconductor memory etc.,
Be arranged on as required in driver 710, in order to the computer program read from it according to
Needs are mounted into storage part 708.
Especially, according to embodiments herein, the process described above with reference to flow chart is permissible
It is implemented as computer software programs.Such as, embodiments herein includes a kind of computer journey
Sequence product, it includes the computer program being tangibly embodied on machine readable media, described meter
Calculation machine program comprises the program code for performing the method shown in flow chart.In such enforcement
In example, this computer program can be downloaded and installed from network by communications portion 709,
And/or be mounted from detachable media 711.
Unit involved in the embodiment of the present application can realize by the way of software, it is possible to
Realize in the way of by hardware.Described module can also be arranged within a processor, example
As, can be described as: a kind of processor includes acquisition module, determines module and generation module.
Wherein the title of these modules is not intended that the restriction to this module itself, example under certain conditions
As, receiver module is also described as " being configured to obtain the module of the status information of terminal ".
As on the other hand, present invention also provides a kind of computer-readable recording medium, this meter
Calculation machine readable storage medium storing program for executing can be that computer included in device described in above-described embodiment can
Read storage medium；Can also be individualism, be unkitted the computer-readable storage allocating in terminal
Medium.Described computer-readable recording medium storage has one or more than one program, works as institute
When program of stating is performed by one or more than one processor so that described equipment: obtain eventually
The status information of end；Determine from preset configuration rule and joining that described status information matches
Putting rule, wherein, described preset configuration rule is used for generating displaying and controls data, described displaying
Control data to include information to be pushed, show pattern, displaying condition；According to described status information
Generate with described configuration rule and show that controlling Data Concurrent gives described terminal, for described terminal
Show that controlling data resolves to described, and when meeting described displaying condition according to described exhibition
Sample formula pushes described information to be pushed.
Or, when described program is performed by one or more than one processor so that institute
State equipment: receiving the displaying control data that server sends, wherein, described displaying controls data
Including information to be pushed, showing pattern, displaying condition, described displaying controls data by server
Generate in accordance with the following methods: obtain the status information of terminal；Determine from preset configuration rule
The configuration rule matched with described status information, wherein, described preset configuration rule is used for giving birth to
Become to show and control data；Generate according to described status information and described configuration rule and show control number
According to；Show that controlling data resolves to described；When meeting described displaying condition according to described
Show that pattern pushes described information to be pushed.
Above description is only the preferred embodiment of the application and saying institute's application technology principle
Bright.It will be appreciated by those skilled in the art that invention scope involved in the application, do not limit
In the technical scheme of the particular combination of above-mentioned technical characteristic, also should contain simultaneously without departing from
In the case of described inventive concept, above-mentioned technical characteristic or its equivalent feature carry out combination in any
And other technical scheme formed.Such as features described above and (but not limited to) disclosed herein
The technical characteristic with similar functions is replaced mutually and the technical scheme that formed.
Claims (19)
1. an information-pushing method, it is characterised in that described method includes:
Obtain the status information of terminal；
The configuration rule matched with described status information is determined from preset configuration rule, its
In, described preset configuration rule is used for generating displaying and controls data, and described displaying controls packet
Include information to be pushed, show pattern, displaying condition；
Generate according to described status information and described configuration rule and show that controlling Data Concurrent gives institute
State terminal, show that controlling data resolves for described terminal to described, and described meeting
Described information to be pushed is pushed according to described displaying pattern during displaying condition.
Method the most according to claim 1, it is characterised in that described status information includes
Below at least one: customized information, user totem information, positional information, current translational speed
Information, current time information, history access information, operating system version information, application version
Information.
Method the most according to claim 1 and 2, it is characterised in that described status information
The solicited message sent by described terminal is obtained, and
Described method also includes:
Judge that described solicited message is the most effective；
If so, the configuration rule matched with described status information is obtained.
Method the most according to claim 3, it is characterised in that described solicited message meets
Effective during at least one condition below:
The interface parameters of described solicited message meets preset value；
The identity information that described solicited message is comprised matches with default identity information；
The information to be pushed asked matches with described status information.
Method the most according to claim 1, it is characterised in that described preset configuration rule
Including described status information with the corresponding relation of described displaying pattern, described status information with described
At least one in the corresponding relation of information to be pushed.
Method the most according to claim 1, it is characterised in that described displaying pattern includes
Below at least one:
The customized style of terminal；
Function redirects pattern；
Social platform shares pattern；
Application is installed or unloading pattern；
User and the mutual pattern of client；
Personalized push information shows pattern；
Webpage search shows pattern.
7. an information-pushing method, it is characterised in that described method includes:
Receiving the displaying control data that server sends, wherein, described displaying controls data and includes
Information to be pushed, show pattern, show condition, described displaying control data by server according to
Following methods generates: obtain the status information of terminal；Determine from preset configuration rule and institute
Stating the configuration rule that status information matches, wherein, described preset configuration rule is used for generating exhibition
Show control data；Generate according to described status information and described configuration rule and show control data；
Show that controlling data resolves to described；
Described information to be pushed is pushed according to described displaying pattern when meeting described displaying condition.
Method the most according to claim 7, it is characterised in that described status information includes
Below at least one: customized information, user totem information, positional information, current translational speed
Information, current time information, history access information, operating system version information, application version
Information.
9. according to the method described in claim 7 or 8, it is characterised in that described method is also wrapped
Include:
Send solicited message to described server, obtained by described solicited message for server
The status information of terminal.
Method the most according to claim 7, it is characterised in that described preset configuration is advised
Then include described status information and the corresponding relation of described displaying pattern, described status information and institute
State at least one in the corresponding relation of information to be pushed.
11. methods according to claim 7, it is characterised in that described displaying pattern bag
Include following at least one:
The customized style of terminal；
Function redirects pattern；
Social platform shares pattern；
Application is installed or unloading pattern；
User and the mutual pattern of client；
Personalized push information shows pattern；
Webpage search shows pattern.
12. 1 kinds of information push-delivery apparatus, it is characterised in that described device includes:
Acquisition module, is configured to obtain the status information of terminal；
Determine module, be configured to determine from preset configuration rule and described status information phase
The configuration rule of coupling, wherein, described preset configuration rule is used for generating displaying and controls data,
Described displaying controls data and includes information to be pushed, shows pattern, displaying condition；
Generation module, is configured to generate according to described status information and described configuration rule show
Control Data Concurrent and give described terminal, show that controlling data is carried out for described terminal to described
Resolve, and wait to push letter when meeting described displaying condition described in the propelling movement of described displaying pattern
Breath.
13. devices according to claim 12, it is characterised in that described status information bag
Include following at least one: customized information, user totem information, positional information, current mobile speed
Degree information, current time information, history access information, operating system version information, application version
This information.
14. devices according to claim 12, it is characterised in that described preset configuration is advised
Then include described status information and the corresponding relation of described displaying pattern, described status information and institute
State at least one in the corresponding relation of information to be pushed.
15. devices according to claim 12, it is characterised in that described displaying pattern bag
Include following at least one:
The customized style of terminal；
Function redirects pattern；
Social platform shares pattern；
Application is installed or unloading pattern；
User and the mutual pattern of client；
Personalized push information shows pattern；
Webpage search shows pattern.
16. 1 kinds of information push-delivery apparatus, it is characterised in that described device includes:
Receiver module, is configured to receive the displaying control data that server sends, wherein, institute
State displaying control data to include information to be pushed, show pattern, displaying condition, described displaying control
Data processed are generated in accordance with the following methods by server: obtain the status information of terminal；From pre-establishing
Put and rule is determined the configuration rule matched with described status information, wherein, described default
Configuration rule is used for generating displaying and controls data；According to described status information and described configuration rule
Generate and show control data；
Parsing module, is configured to show that controlling data resolves to described；
Pushing module, is configured to when meeting described displaying condition push away according to described displaying pattern
Send described information to be pushed.
17. devices according to claim 16, it is characterised in that described status information bag
Include following at least one: customized information, user totem information, positional information, current mobile speed
Degree information, current time information, history access information, operating system version information, application version
This information.
18. devices according to claim 16, it is characterised in that described displaying pattern bag
Include following at least one:
The customized style of terminal；
Function redirects pattern；
Social platform shares pattern；
Application is installed or unloading pattern；
User and the mutual pattern of client；
Personalized push information shows pattern；
Webpage search shows pattern.
19. 1 kinds of information transmission systems, it is characterised in that described system includes terminal and service
Device, wherein:
Described server, is configured to: obtain the status information of described terminal；From preset configuration
Rule is determined the configuration rule matched with described status information, wherein, described pre-establishing
Put rule for generate displaying control data, described displaying control data include information to be pushed,
Show pattern, show condition；Generate according to described status information and described configuration rule and show control
Data Concurrent processed gives described terminal；
Described terminal, is configured to: receive the displaying control data that described server sends；Right
Described displaying controls data and resolves；When meeting described displaying condition according to described flex spline
Formula pushes described information to be pushed.
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| CN201610302684.XA CN106027614B (en) | 2016-05-09 | 2016-05-09 | Information pushing method, device and system |
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|---|---|---|---|
| CN201610302684.XA CN106027614B (en) | 2016-05-09 | 2016-05-09 | Information pushing method, device and system |
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