CN109948037A

CN109948037A - Information distribution method, device and storage equipment

Info

Publication number: CN109948037A
Application number: CN201711191089.4A
Authority: CN
Inventors: 叶幸春; 林亨; 张海川; 胡彬; 张�浩; 黄新营; 丁俊南; 郑巧玲; 郑晓晓; 张小鹏; 赵琳琳; 应秋芳; 曹璨; 张纪红; 袁小燕
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-11-24
Filing date: 2017-11-24
Publication date: 2019-06-28

Abstract

The embodiment of the invention discloses a kind of information distribution method, device and storage equipment, and wherein information distribution method comprises determining that seed social activity account；Extract the social information in the seed social activity account；The social influence power of the seed social activity account is calculated according to the social information in the seed social activity account, the social influence power of the seed social activity account refers to the user of the seed social activity account, with the social connections people in the seed social activity account, the power that influences each other in decision；The seed social activity account is extended according to the social influence power of the seed social activity account, obtains the target social activity account of information dispensing.The embodiment of the present invention can effectively be extended user, taken into account light exposure and information launches the demand of accuracy.

Description

Information distribution method, device and storage equipment

Technical field

The present embodiments relate to Internet technical fields, more particularly to a kind of information distribution method, device and storage Equipment.

Background technique

With the development of internet and computer technology, internet becomes the important channel that people obtain information.People couple Internet is widely used, so that having accumulated a large amount of user in internet, can launch to the user on internet and show letter Breath.

Currently, when to the corresponding account impression information of user (such as: advertisement) in internet, generally require advertiser to Determine seed user, or collects to obtain seed user by specific transactions scene, and the usual quantity of seed user is few, generally exists 100000 or less.In order to meet business demand, it usually needs be extended to seed user.If the selection range mistake of extending user Greatly, that mean that the user being much diffused into buy the product probability it is very low, will cause the waste of cost of marketing in this way； And, whereas if the selection range of the user of extension is too small, that is, it is intended that many users that should be diffused into originally cannot The marketing message is received, a large amount of potential user can be lost in this way.Therefore, how effectively extending user, be urgently to be solved Problem.

Summary of the invention

In view of this, the embodiment of the invention provides a kind of information distribution method, device and storage equipment, it can be effectively Extending user, has taken into account light exposure and information launches the demand of accuracy.

Information distribution method provided in an embodiment of the present invention, comprising:

Determine seed social activity account；

Extract the social information in the seed social activity account；

The social influence power of the seed social activity account is calculated according to the social information in the seed social activity account, it is described The social influence power of seed social activity account refers to the user of the seed social activity account, with social activity in the seed social activity account Contact person, the power that influences each other in decision；

The seed social activity account is extended according to the social influence power of the seed social activity account, obtains information throwing The target social activity account put.

Information delivery device provided in an embodiment of the present invention, comprising:

Determination unit, for determining seed social activity account；

Extraction unit, for extracting the social information in the seed social activity account；

Computing unit, for calculating the society of the seed social activity account according to the social information in the seed social activity account Influence power is handed over, the social influence power of the seed social activity account refers to the user of the seed social activity account, with the seed Social connections people in social account, the power that influences each other in decision；

Unit is launched, for expanding according to the social influence power of the seed social activity account the seed social activity account Exhibition obtains the target social activity account of information dispensing.

The embodiment of the invention also provides a kind of storage equipment, the storage equipment is for storing a plurality of instruction, the finger It enables and is suitable for being loaded as processor and executing information distribution method provided by the embodiment of the present invention.

In the embodiment of the present invention, seed social activity account is first determined, then extract the social information in seed social activity account, root The social influence power that seed social activity account is calculated according to the social information in seed social activity account, according to the social activity of seed social activity account Influence power is extended seed social activity account, obtains the target social activity account of information dispensing, so as to target social activity account Family impression information.It, can be according to the social influence power of seed social activity account, in the society of seed social activity account i.e. in the embodiment of the present invention Hand in contact person, user be extended, and the social connections people in seed social activity account, often with seed social activity account User has the crowd for the power that influences each other more by force, thus the method for the embodiment of the present invention in decision, can effectively to user into Row extension, has taken into account light exposure and information launches the demand of accuracy.

Detailed description of the invention

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 is an application scenarios schematic diagram of information distribution method provided by the embodiment of the present invention.

Fig. 2 is the flow diagram of information distribution method provided by the embodiment of the present invention.

Fig. 3 is another flow diagram of information distribution method provided by the embodiment of the present invention.

Fig. 4 a is the another flow diagram of information distribution method provided by the embodiment of the present invention.

Fig. 4 b is another flow diagram of information distribution method provided by the embodiment of the present invention.

Fig. 5 is the structural schematic diagram of information delivery device provided by the embodiment of the present invention.

Fig. 6 is another structural schematic diagram of information delivery device provided by the embodiment of the present invention.

Fig. 7 is the another structural schematic diagram of information delivery device provided by the embodiment of the present invention.

Specific embodiment

Schema is please referred to, wherein identical component symbol represents identical component, the principle of the application is to implement one It is illustrated in computing environment appropriate.The following description be based on illustrated by the application specific embodiment, should not be by It is considered as limitation the application other specific embodiments not detailed herein.

In the following description, the specific embodiment of the application will refer to the step as performed by one or multi-section computer And symbol illustrates, unless otherwise stating clearly.Therefore, these steps and operation will have to mention for several times is executed by computer, this paper institute The computer execution of finger includes by representing with the computer processing unit of the electronic signal of the data in a structuring pattern Operation.This operation is converted at the data or the position being maintained in the memory system of the computer, reconfigurable Or in addition change the running of the computer in mode known to the tester of this field.The maintained data structure of the data For the provider location of the memory, there is the specific feature as defined in the data format.But the application principle is with above-mentioned text Word illustrates that be not represented as a kind of limitation, this field tester will appreciate that plurality of step and behaviour as described below Also it may be implemented in hardware.

Term as used herein " module " can regard the software object to execute in the arithmetic system as.It is as described herein Different components, module, engine and service can be regarded as the objective for implementation in the arithmetic system.And device as described herein and side Method can be implemented in the form of software, can also be implemented on hardware certainly, within the application protection scope.

Term " first ", " second " and " third " in the application etc. are for distinguishing different objects, rather than for retouching State particular order.In addition, term " includes " and " having " and their any deformations, it is intended that cover and non-exclusive include. Such as contain series of steps or module process, method, system, product or equipment be not limited to listed step or Module, but some embodiments further include the steps that not listing or module or some embodiments further include for these processes, Method, product or equipment intrinsic other steps or module.

Referenced herein " embodiment " is it is meant that a particular feature, structure, or characteristic described can wrap in conjunction with the embodiments It is contained at least one embodiment of the application.Each position in the description occur the phrase might not each mean it is identical Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and Implicitly understand, embodiment described herein can be combined with other embodiments.

The embodiment of the invention provides a kind of information distribution method, device and storage medium, which is held Row main body can be information delivery device provided in an embodiment of the present invention, which can use hardware or software Mode realize.In a specific embodiment, which can be server, such as: ad placement services Device.

Referring to Fig. 1, Fig. 1 is the application scenarios schematic diagram of information distribution method provided by the embodiments of the present application, with information Delivery device is for server, server can collect each electronics by default social application (such as QQ, wechat etc.) and set The identification information of standby (such as: running mobile phone, the tablet computer etc. of the default social application), then determines according to the information of collection Seed social activity account, extract seed social activity account on social information, the social information for example: the social activity in seed social activity account Contact name, account, social group etc., the social activity of seed social activity account is calculated according to the social information in seed social activity account The social influence power of influence power, seed social activity account refers to the user of seed social activity account, with the society in seed social activity account Hand over contact person, the power that influences each other in decision, according to the social influence power of seed social activity account to the seed social activity account It is extended, obtains the target social activity account of information dispensing.

Such as: shown in Fig. 1, however, it is determined that seed social activity account include social account 1 and social account 2, by social activity The social influence power of account 1 is calculated, and extension obtains social account 11, the social account 1m of social account 12 ...；By right Social influence power in social account 2 is calculated, and extension obtains social account 21, the social account 2n of social account 22 ..., Finally obtain target social activity account: social account 1, social account 11, the social account 1m of social account 12 ..., and social account Family 2, social account 21, the social account 2n of social account 22 ..., can to target social activity account impression information, such as: certain product The mobile phone advertisement of board.

It is described in detail separately below.It should be noted that the following description sequence is not as excellent to embodiment The restriction of choosing sequence.

The present embodiment will be described from the angle of information delivery device, which can be server, such as Shown in Fig. 2, the detailed process of the method for the present embodiment be can be such that

Step S101, seed social activity account is determined.

The social account of the present embodiment can be the account of pre-set social application, the social application, such as: QQ, Wechat etc..Seed social activity account is the account chosen from each social account according to information to be put.

In the specific implementation, the corresponding social application of each social account can be advanced with, where each social account Electronic equipment be implanted into Software Development Kit (Software Development Kit, SDK), obtained using the SDK of implantation Take the identification information of the electronic equipment where each social account.Such as: QQ is utilized, is implanted into the electronic equipment for being equipped with QQ SDK, to obtain the identification information for the electronic equipment for being equipped with QQ；Using wechat, it is implanted into the electronic equipment for being equipped with wechat SDK, to obtain the identification information for the electronic equipment for being equipped with wechat.

Electronic equipment, such as: the equipment that mobile phone, tablet computer etc. can network.The identification information of electronic equipment refers to It is capable of the information of one electronic equipment of unique identification, such as: mobile device international identity code (International Mobile Equipment Identity, IMEI), it is commonly called as " mobile phone string code ", " handset serial " or ad identifier (IDentifier For Advertising, IDFA) etc..By the identification information of electronic equipment, the relevant information of available electronic equipment should Relevant information is for example: the brand of electronic equipment, type, model, configuration (such as camera pixel, screen resolution, memory size, Processor) etc. information.

Specifically, it can be logged on corresponding electronic equipment in social account more than preset number of days (such as 5 days, 10 It) or reach on corresponding electronic equipment it is preset enliven number of days (such as 5 days, 10 days) when, obtained using the SDK of implantation Take the identification information of corresponding electronic equipment.Such as: when some QQ account was logged on some electronic equipment more than 10 days, obtain The identification information of the electronic equipment is taken, at this time it is considered that the electronic equipment sets for the currently used electronics of the user of the QQ account It is standby；And in the QQ account when being logged on another electronic equipment more than 10 days, the identification information of another electronic equipment is obtained, this When, it is believed that the behavior of changing planes has occurred in the user of the QQ account, which is that the user of the QQ account currently makes Electronic equipment.The corresponding deposit database of identification information of electronic equipment where the social account and social account that will acquire In.

Furthermore it is also possible to obtain specific time of the social account on corresponding electronic equipment.For example, some QQ account, Time on electronic equipment 1 are as follows: 2 months 2016 on Mays 10th, 1 day 1, the time on electronic equipment 2 are 2017 October 20 11 days~2017 May.Accordingly, it can know changing planes the time for the user of the QQ account, the time letter that will acquire Breath can be corresponded to together in deposit database.

Due to the presence of mountain vallage machine, brush machine equipment, cause not knowing the electricity by the identification information of certain electronic equipments The relevant informations such as brand, model, the configuration of sub- equipment therefore can be by the mark of this class of electronic devices stored in database Information and corresponding social account are deleted.

In addition, since (another social account of same social application, can be spare account or user is not desired to trumpet Or others is inconvenient for know the online activity of oneself, and the account separately applied, usually and on the line of original common account Track of living is different, hides used in identity) presence can will be deposited in database to avoid follow-up matching from generating conflict The presence of storage it is small size (multiple social accounts of i.e. same social application are corresponding with the identification information of same electronic equipment, such as: two A QQ account is corresponding with the identification information of same electronic equipment) social account and the identification information of corresponding electronic equipment delete It removes.

When there is information to need to launch, the identification information of information to be put, the mark letter of information to be put can be first determined Breath, such as: the information such as brand, type of product to be put.Such as: the cell phone manufacturer of brand X is newly proposed Mobile phone, needs Advertisement dispensing is carried out, then the identification information of information to be put may is that X mobile phone.

After the identification information for determining information to be put, it can search and believe with the mark of the information to be put in the database Matched social account is ceased, using the matched social account found as seed social activity account.It specifically, can be in database The social account of the identification information match of the relevant information of electronic equipment where middle lookup and the information to be put；Such as: to The identification information of impression information is: X mobile phone, the mark letter of the electronic equipment where the social account of some stored in database Breath shows that the electronic equipment is mobile phone, and brand is X, then it is assumed that the identification information of the social activity account and the information to be put Match, using the social activity account as seed social activity account.

Step S102, the social information in the seed social activity account is extracted.

The social information is for example: the title of social connections people, social account, the type of social group, in social group The information such as the title of contact person, social account.

Social group refers to the set of the social connections people with certain a kind of common trait in social account, these are common Feature can represent the relationship between the user of the social activity account and such social connections people, such as: the type of social group can To include: relatives, colleague, classmate, friend etc..

In the specific implementation, group can not be distinguished, and directly according to the address list or contacts list of seed social activity account Extract seed social activity account on social information, such as: extract seed social activity account on all social connections people title and Social account can be from the electronic equipment where the social account for extracting each social connections people in database after extraction Identification information, accordingly it is known that the relevant information of electronic equipment used in each social connections people.Such as: it is known that certain A social connections people has used the mobile phone of some brand in some period, and the behavior of changing planes has occurred in some time, replacement The brand etc. of mobile phone.

Or can also be extracted according to group, such as: according to the social group in seed social activity account, extract each social activity The social account of social connections people in group, then from the society for extracting the social connections people in each social group in database The identification information for the electronic equipment handed over the accounts where family, accordingly it is known that the electricity that the social connections people in each social activity group uses The relevant information of sub- equipment.Such as: it is known that some social connections people in some group has used certain in some period The behavior of changing planes, the brand etc. of the mobile phone of replacement has occurred in some time in the mobile phone of a brand.

When being extracted according to group, to avoid social networks conflict, it can guarantee a social connections people only as far as possible Belong to a social group, for example, this kind of social connections people that will can belong to simultaneously different social groups deletes, or by this Class social connections people is only retained in some social group, and deletes social connections people in other social groups.

Step S103, the society of the seed social activity account is calculated according to the social information in the seed social activity account Hand over influence power.

The social influence power of the seed social activity account refers to the user of the seed social activity account, with the seed society The social connections people to hand over the accounts on family, the power that influences each other in decision.

Specifically, it when the address list or contacts list according to seed social activity account, is extracted in seed social activity account The social account of social connections people, and from the social account institute of the social connections people obtained in database in seed social activity account Electronic equipment identification information when, can count in seed social activity account and the user of seed social activity account is in behavior Ratio shared by consistent social connections people, the ratio that statistics is obtained is as the social influence power of seed social activity account.

And work as the society for the social connections people being extracted in the social group according to the social group in seed social activity account It hands over the accounts family, and from the electronics where the social account of the social connections people for stating and being extracted in database in the social group When the identification information of equipment, it can count consistent in behavior with the user of the seed social activity account in the social group Social connections people shared by ratio, will the obtained ratio of statistics as the social influence power of the social group.Social group Social influence power refer to contact person in the social activity group, and the user of corresponding seed social activity account, the phase in decision Mutual influence power.

It is described unanimously include: in behavior the electronic equipment used brand is consistent, and/or the product of the electronic equipment of replacement Board is unanimously, and/or the replacing construction of electronic equipment is consistent.

So-called replacing construction is unanimously for example: it is considered that when the time difference of changing planes is less than preset time difference, the two replacing construction Unanimously, such as: preset time difference be 30 days, when user replace mobile phone 3 days after, some social connections people has also replaced mobile phone, or After person some social connections people replaces mobile phone 3 days, which has also replaced mobile phone, then can think the two replacing construction one It causes.

The calculating of the social influence power of seed social activity account, such as: in some seed social activity account, there are 100 social connection It is people, wherein the brand for the electronic equipment for thering are 15 social connections people to use, the electricity used with the user of the seed social activity account The brand of sub- equipment is identical, it may be considered that the social influence power of the seed social activity account is 0.15.

The calculating of the social influence power of social group, such as: in " relatives " group of some seed social activity account, there are 20 Social connections people, wherein the user of the brand for the electronic equipment for having 1 social connections people to use and the seed social activity account uses Electronic equipment brand it is identical, it may be considered that the social influence power of " relatives " this social group is 0.05；And the seed In the social group of " friend " of social account, there are 30 social connections people, wherein the electronics for there are 5 social connections people to use is set Standby brand is identical as the brand of electronic equipment that the user of the seed social activity account uses, it may be considered that " friend " this society The social influence power for handing over group is 0.17.

In addition, behavior congruence can also show the electronic equipment used model, configuration (such as: camera pixel, screen Curtain resolution ratio, storage size) etc. it is consistent, be not specifically limited herein.

Step S104, the seed social activity account is extended according to the social influence power of the seed social activity account, Obtain the target social activity account of information dispensing.

In a specific embodiment, when calculating be the social influence power of seed social activity account when, it can be determined that should Whether the social influence power of seed social activity account is greater than the first preset threshold, if more than then by the society in the seed social activity account The social account of contact person is handed over as social account is extended to end processing if being not more than.According to this, each seed can be calculated The social influence power of social account expands each seed social activity account according to the social influence power of each seed social activity account Exhibition.For example, the social influence power of some seed social activity account is greater than the first preset threshold, then it can will be in the seed social activity account All social connections people social account as extending social account.By all seed social activity accounts and can finally own Extension social activity account as target social activity account, to target social activity account impression information.

And when calculating be the social influence power of social group in seed social activity account when, it can be determined that the social activity group Social influence power whether be greater than the second preset threshold, if more than then by the social account of the social connections people in the social activity group Family is as the social account of extension.According to this, the social influence power of social group each of can be calculated in each seed social activity account, Each seed social activity account is extended according to the social influence power of group social each of in each seed social activity account.Example Such as, the social influence power of the social group of some in some seed social activity account is greater than the second preset threshold, then can be by the society Hand over the social account of all social connections people in group as the social account of extension.It finally can be by all seed social activity accounts Family and all extension social activity accounts are as target social activity account, to target social activity account impression information.

Above-mentioned first preset threshold and the second preset threshold can customized value according to the actual situation, do not do herein specific It limits.

In addition, to further increase light exposure, can also by target social activity account that the present embodiment obtains with use other Mode (such as interest, age, gender based on seed social activity account etc. establish two disaggregated models, pass through two classification moulds of foundation The social account that type excavates) obtained target social activity account merges, the social account after merging pushed away as information The target social activity account sent.

In addition, being the accuracy for further increasing light exposure and improving information dispensing, seed social activity account can also obtained After the social influence power of each social group on family, the type of each social group in seed social activity account is obtained, will be planted The type of each social group in sub- social activity account and the social influence power of each social group are as seed social activity account One feature vector, by the interest of seed social activity user, age, gender etc. as other feature vectors, by seed social activity account Feature vector of the feature vector at family as positive sample, using the feature vector of non-seed social account as the feature of negative sample to The feature vector of positive sample and the feature vector of negative sample are imported in preset two disaggregated model and are trained study by amount, raw At two disaggregated model of target, a large amount of potential social account is predicted according to two disaggregated model of target of generation, is chosen pre- It surveys result and is greater than the target social activity account that the potential social account of preset value is pushed as information.

In the present embodiment, seed social activity account is first determined, the social information in seed social activity account is then extracted, according to kind Social information in sub- social activity account calculates the social influence power of seed social activity account, according to the social influence of seed social activity account Power is extended seed social activity account, obtains the target social activity account of information dispensing, so as to throw to target social activity account Put information to be put.It, can be according to the social influence power of seed social activity account, in the social activity of seed social activity account i.e. in the present embodiment In contact person, user is extended, and the social connections people in seed social activity account, often with the use of seed social activity account Family has the crowd for the power that influences each other more by force, thus the method for the embodiment of the present invention in decision, can effectively carry out to user Extension, has taken into account light exposure and information launches the demand of accuracy.

Citing, is described in further detail by method described in above-described embodiment below.The present embodiment will be not distinguish Group directly be illustrated for user's extension according to the social influence power of seed social activity account, as shown in figure 3, this reality The detailed process for applying the information distribution method of example can be such that

Step S201, the identification information of the electronic equipment where social account is obtained.

The social account of the present embodiment can be the account of pre-set social application, the social application, such as: QQ, Wechat etc..It will be illustrated so that pre-set social application is QQ as an example below.

Specifically, it can use QQ, be implanted into SDK in the electronic equipment for being equipped with QQ, each of QQ is installed to obtain The identification information of electronic equipment.The identification information of electronic equipment, such as: IMEI, IDFA etc. of electronic equipment.

By the identification information of electronic equipment, the available electronic equipment relevant information, the relevant information for example: electronics The information such as brand, type, model, the configuration (such as camera pixel, screen resolution, memory size, processor) of equipment.

Furthermore it is also possible to obtain specific time of each QQ account on each electronic equipment.For example, some QQ account, Time on electronic equipment 1 are as follows: 2 months 2016 on Mays 10th, 1 day 1, the time on electronic equipment 2 are 2017 October 20 11 days~2017 May.Accordingly, it can know changing planes the time for the user of the QQ account.

It step S202, will be in the corresponding deposit data of identification information of the electronic equipment where social account and social account.

Furthermore it is also possible to the temporal information one by the relevant information of electronic equipment and social account on an electronic device And corresponding storage is in the database.

In a specific embodiment, the data in database can be stored according to mode shown in the following table 1:

Table 1

Step S203, the identification information of information to be put is obtained.

The identification information of information to be put, such as: the information such as brand, type of product to be put.Such as: the electricity of brand X Brain manufacturer is newly proposed a computer, needs to carry out advertisement dispensing, then the identification information of information to be put may is that X computer.

Step S204, the social account with the identification information match of the information to be put is searched in the database, Using the social account found as seed social activity account.

Such as: the identification information of information to be put is: X computer, the electronics where some the QQ account stored in database The identification information of equipment shows that the electronic equipment is computer, and brand is X, then it is assumed that the QQ account and the information to be put Identification information match, using the QQ account as seed QQ account.

Step S205, the seed social activity account is extracted according to the address list of the seed social activity account or contacts list On social connections people social account, and extract social connections people's in the seed social activity account from the database The identification information of electronic equipment where social account.

Step S206, count consistent in behavior with the user of the seed social activity account in the seed social activity account Social connections people shared by ratio, will the obtained ratio of statistics as the social influence power of the seed social activity account.

Specifically, seed social activity account can be obtained according to the identification information of the electronic equipment where seed social activity account The electronic equipment that uses of user relevant information (such as: brand uses time, the time of changing planes, configuration etc.), according to seed society The identification information of electronic equipment where the social account of the social connections people to hand over the accounts on family obtains the electricity that social connections people uses The relevant information (such as: brand uses time, the time of changing planes, configuration etc.) of sub- equipment, sets according to the electronics that seed user uses The relevant information for the electronic equipment that social connections people in standby relevant information and seed social activity account uses, determines seed user It is whether consistent in behavior with social connections people, and count ratio shared by the consistent social connections people of behavior.

Step S207, judge whether the social influence power of the seed social activity account is greater than the first preset threshold, if more than, S208 is thened follow the steps, is otherwise ended processing.

Step S208, using the social account of the social connections people in the seed social activity account as the social account of extension.

For example, determining that account 1, account 2, account 3 are seed social activity account in front the step of, calculate resulting The social influence power of each seed social activity account is as shown in table 2:

QQ account	Social influence power
		Account 1	0.01
Account 2	0.1
		Account 3	0.2

Table 2

And the first preset threshold is 0.05, then it can be by the social account of all social connections people in account 2 and account 3 As social account is extended, finally using seed social activity account and the social account of extension as target social activity account, to target social activity The advertisement of account dispensing X computer.

It, can be according to the social influence power of seed social activity account, in the social connections people of seed social activity account in the present embodiment In, user is extended, and the social connections people in seed social activity account, often with the user of seed social activity account certainly There are the crowd for the power that influences each other more by force, thus the method for the present embodiment when plan, effectively user can be extended, taken into account Light exposure and information launch the demand of accuracy.

A and Fig. 4 b referring to Figure 4 together, the present embodiment will distinguish group, and be used according to the social influence power of group Family extension, the method for the present embodiment include:

Step S301, the identification information of the electronic equipment where social account is obtained.

By the identification information of electronic equipment, the relevant information of the available electronic equipment, the relevant information for example: electricity The information such as brand, type, model, the configuration (such as camera pixel, screen resolution, memory size, processor) of sub- equipment.

Specifically, can QQ account logged on corresponding electronic equipment reach it is preset enliven number of days when, utilize plant The SDK entered obtains the identification information of corresponding electronic equipment.

It step S302, will be in the corresponding deposit data of identification information of the electronic equipment where social account and social account.

Due to mountain vallage machine, the presence of brush machine equipment causes not knowing the electricity by the identification information of certain electronic equipments The relevant informations such as brand, model, the configuration of sub- equipment therefore can be by the mark of this class of electronic devices stored in database Information and corresponding QQ account are deleted.Furthermore it is also possible to by the QQ account of the presence stored in database trumpet and corresponding electricity The identification information of sub- equipment is deleted.

Step S303, the identification information of information to be put is obtained.

The identification information of information to be put, such as: the information such as brand, type of product to be put.Such as: the hand of brand Y Machine manufacturer is newly proposed Mobile phone, needs to carry out advertisement dispensing, then the identification information of information to be put may is that Y mobile phone.

Step S304, the social account with the identification information match of the information to be put is searched in the database, Using the social account found as seed social activity account.

Such as: the identification information of information to be put is: Y mobile phone, the electronics where some the QQ account stored in database The identification information of equipment shows that the electronic equipment is mobile phone, and brand is Y, then it is assumed that the QQ account and the information to be put Identification information match, using the QQ account as seed QQ account.

Step S305, according to the social group in the seed social activity account, the social connection in the social group is extracted Be the social account of people, and from it is described state the social account that the social connections people in the social group is extracted in database where Electronic equipment identification information.

In a specific embodiment, social group can be the grouping of each contact person on QQ, these are grouped for example: Relatives, colleague, classmate, friend etc..

In a specific embodiment, each social group in acquired seed QQ account and seed QQ account It can be as shown in table 3 below:

Social group	Social connections people in group
		Relatives	Account 31, account 32 ... account 3a
Classmate	Account 41, account 42 ... account 4b
		Colleague	Account 51, account 52 ... account 5c
Friend	Account 61, account 62 ... account 6d

Table 3

Step S306, it counts in the social group and the user of the seed social activity account consistent society in behavior Ratio shared by contact person is handed over, the ratio that statistics is obtained is as the social influence power of the social group.

The social influence power of social group refers to contact person in the social activity group, with the use of corresponding seed social activity account Family, the power that influences each other in decision.

Specifically, seed social activity account can be obtained according to the identification information of the electronic equipment where seed social activity account The electronic equipment that uses of user relevant information (such as: brand uses time, the time of changing planes, configuration etc.), according to social group The identification information of electronic equipment where the social account of social connections people in group obtains the social connections people in social group The relevant information (such as: brand uses time, the time of changing planes, configuration etc.) of the electronic equipment used, uses according to seed user Electronic equipment relevant information and the relevant information of electronic equipment that uses of the social connections people in social group, determine seed Whether each social connections people in user and social group consistent in behavior, and count in each social group with user's row For ratio shared by consistent social connections people.

For example, having 50 social connections people in " classmate " group of some seed QQ account, wherein there is 8 contact persons to make The brand of electronic equipment is identical as the brand of electronic equipment that the user of seed QQ account uses, it may be considered that " same The social influence power of this social group of " is 0.16；And in " colleague " group of seed QQ account, there are 200 social connection It is people, wherein the electronics that the user of the brand for the electronic equipment for having 30 QQ contact persons to use and seed QQ account uses is set Standby brand is identical, it may be considered that the social influence power of " colleague " this social group is 0.15.

In a specific embodiment, the social shadow of each social group in resulting some seed QQ account is calculated Power is rung, such as can be for shown in the following table 4:

Social group	Social influence power
		Relatives	0.05
Classmate	0.16
		Colleague	0.15
Friend	0.17

Table 4

Step S307, judge whether the social influence power of the social group is greater than the second preset threshold, if more than then holding Otherwise row step S308 is ended processing.

Step S308, using the social account of the social connections people in the social group as the social account of extension.

In a specific embodiment, such as: the second preset threshold is 0.1, in the example shown in table 4, the seed The social influence power of these three social groups of " classmate ", " colleague ", " friend " in QQ account is all larger than the second preset threshold 0.1, then it can be by " classmate ", " colleague ", the All Contacts in " friend " these three social groups in seed QQ account Social account: account 41, account 42 ... account 4b, account 51, account 52 ... account 5c and account 61, account 62 ... account 6d, the extension social activity account as seed QQ account.Finally by all seed social activity accounts and all extensions Advertisement of the social account as target social activity account, to target social activity account push Y mobile phone.

In the present embodiment, user can be expanded according to the social influence power of each social group in user social contact account Exhibition, and the social connections people in each social group, often and user has the crowd of the power that influences each other more by force in decision, because And the method for the present embodiment, effectively user can be extended, light exposure has been taken into account and information launches the demand of accuracy.

In order to better implement above method, the embodiment of the present invention also provides a kind of information delivery device, as shown in figure 5, The information delivery device comprises determining that unit 401, extraction unit 402, computing unit 403 and launches unit 404, as follows:

Determination unit 401, for determining seed social activity account；

Extraction unit 402, for extracting the social information in the seed social activity account；

Computing unit 403, for calculating the seed social activity account according to the social information in the seed social activity account Social influence power, the social influence power of the seed social activity account refers to the user of the seed social activity account, and described Social connections people in seed social activity account, the power that influences each other in decision；

Launch unit 404, for according to the social influence power of the seed social activity account to the seed social activity account into Row extension, obtains the target social activity account of information dispensing.

In some embodiments, as shown in fig. 6, the determination unit 401 includes determining subelement 4011 and searching sub single Member 4012 is as follows:

Subelement is determined, for determining the identification information of information to be put；

Subelement is searched, for searching the social account with the identification information match of the information to be put in the database Family, using the social account found as the seed social activity account.

In some embodiments, as shown in fig. 6, described device further include:

Acquiring unit 405, for utilizing the corresponding social application of social account in the electronic equipment where social account It is implanted into Software Development Kit SDK, the identification information of the electronic equipment where social account is obtained using the SDK of implantation；

Storage unit 406 corresponds to the identification information of the electronic equipment where social account and social account described in deposit In data.

In some embodiments, as shown in fig. 6, the extraction unit 402 includes:

First extracts subelement 4021, for the address list or contacts list according to the seed social activity account, extracts The social account of social connections people in the seed social activity account, and the seed social activity account is extracted from the database On social connections people social account where electronic equipment identification information；

The computing unit 403 includes:

First computation subunit 4031, for the social account institute according to the social connections people in the seed social activity account Electronic equipment identification information and the seed social activity account where electronic equipment identification information, described in statistics It, will in seed social activity account and the user of seed social activity account ratio shared by consistent social connections people in behavior Count social influence power of the obtained ratio as the seed social activity account.

In some embodiments, as shown in fig. 6, the dispensing unit 404 includes:

First judgment sub-unit 4041, for judging it is pre- whether the social influence power of the seed social activity account is greater than first If threshold value；

First launches subelement 4042, and it is default to be greater than described first for the social influence power in the seed social activity account When threshold value, using the social account of the social connections people in the seed social activity account as the social account of extension.

In some embodiments, as shown in fig. 6, the extraction unit 402 includes:

Second extracts subelement 4022, for extracting the social activity according to the social group in the seed social activity account The social account of social connections people in group, and from the social connections people for stating and being extracted in database in the social group Social account where electronic equipment identification information；

The computing unit 403 includes:

Second computation subunit 4032, for where the social account according to the social connections people in the social group The identification information of electronic equipment where the identification information of electronic equipment and the seed social activity account, counts the social activity In group and the user of seed social activity account ratio shared by consistent social connections people in behavior, statistics is obtained Social influence power of the ratio as the social group.

In some embodiments, as shown in fig. 6, the dispensing unit 404 includes:

First judgment sub-unit 4043, judges whether the social influence power of the social group is greater than the second preset threshold；

Second launches subelement 4044, for being greater than second preset threshold in the social influence power of the social group When, using the social account of the social connections people in the social group as the social account of extension.

In the present embodiment, seed social activity account is first determined by determination unit 401, seed is then extracted by extraction unit 402 Social information in social account, computing unit 403 calculate seed social activity according to the social information in the seed social activity account The social influence power of account, it is finally social to the seed according to the social influence power of seed social activity account by dispensing unit 404 Account is extended, and obtains the target social activity account of information dispensing.That is the device of the present embodiment, can be according to seed social activity account Social influence power is extended user in the social connections people of seed social activity account, and the social activity in seed social activity account Contact person often has the crowd for the power that influences each other more by force with the user of seed social activity account in decision, thus the present invention is real The method for applying example can effectively be extended user, taken into account light exposure and information launches the demand of accuracy.

The embodiment of the present invention also provides a kind of information delivery device, as shown in fig. 7, it illustrates involved by the embodiment of the present invention And device structural schematic diagram, specifically:

The apparatus may include one or processor 501, one or more calculating of more than one processing core Memory 502, radio frequency (Radio Frequency, RF) circuit 503, power supply 504, input unit of machine readable storage medium storing program for executing The components such as 505 and display unit 506.It will be understood by those skilled in the art that apparatus structure shown in Fig. 7 is not constituted Restriction to device may include perhaps combining certain components or different component cloth than illustrating more or fewer components It sets.Wherein:

Processor 501 is the control centre of the device, using the various pieces of various interfaces and connection whole device, By running or execute the software program and/or module that are stored in memory 502, and calls and be stored in memory 502 Data, the various functions of executive device and processing data, to carry out integral monitoring to device.Optionally, processor 501 can Including one or more processing cores；Preferably, processor 501 can integrate application processor and modem processor, wherein The main processing operation system of application processor, user interface and application program etc., modem processor mainly handles channel radio Letter.It is understood that above-mentioned modem processor can not also be integrated into processor 501.

Memory 502 can be used for storing software program and module, and processor 501 is stored in memory 502 by operation Software program and module, thereby executing various function application and data processing.Memory 502 can mainly include storage journey Sequence area and storage data area, wherein storing program area can the (ratio of application program needed for storage program area, at least one function Such as sound-playing function, image player function) etc.；Storage data area, which can be stored, uses created data according to device Deng.In addition, memory 502 may include high-speed random access memory, it can also include nonvolatile memory, for example, at least One disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memory 502 can also include Memory Controller, to provide access of the processor 501 to memory 502.

During RF circuit 503 can be used for receiving and sending messages, signal is sended and received, and particularly, the downlink of base station is believed After breath receives, one or the processing of more than one processor 501 are transferred to；In addition, the data for being related to uplink are sent to base station.It is logical Often, RF circuit 503 includes but is not limited to antenna, at least one amplifier, tuner, one or more oscillators, user identity Module (SIM) card, transceiver, coupler, low-noise amplifier (LNA, Low Noise Amplifier), duplexer etc..This Outside, RF circuit 503 can also be communicated with network and other equipment by wireless communication.The wireless communication can be used any logical Beacon standard or agreement, including but not limited to global system for mobile communications (GSM, Global System of Mobile Communication), general packet radio service (GPRS, General Packet Radio Service), CDMA (CDMA, Code Division Multiple Access), wideband code division multiple access (WCDMA, Wideband Code Division Multiple Access), long term evolution (LTE, Long Term Evolution), Email, short message clothes Be engaged in (SMS, Short Messaging Service) etc..

Device further includes the power supply 504 (such as battery) powered to all parts, it is preferred that power supply 504 can pass through electricity Management system and processor 501 are logically contiguous, to realize management charging, electric discharge and power consumption by power-supply management system The functions such as management.Power supply 504 can also include one or more direct current or AC power source, recharging system, power supply event Hinder the random components such as detection circuit, power adapter or inverter, power supply status indicator.

The device may also include input unit 505, which can be used for receiving the number or character letter of input Breath, and generation keyboard related with user setting and function control, mouse, operating stick, optics or trackball signal are defeated Enter.Specifically, in a specific embodiment, input unit 505 may include touch sensitive surface and other input equipments.It is touch-sensitive Surface, also referred to as touch display screen or Trackpad, collect user on it or nearby touch operation (such as user use The operation of any suitable object or attachment such as finger, stylus on touch sensitive surface or near touch sensitive surface), and according to preparatory The formula of setting drives corresponding attachment device.Optionally, touch sensitive surface may include touch detecting apparatus and touch controller two A part.Wherein, the touch orientation of touch detecting apparatus detection user, and touch operation bring signal is detected, signal is passed Give touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into contact coordinate, then Processor 501 is given, and order that processor 501 is sent can be received and executed.Furthermore, it is possible to using resistance-type, capacitor The multiple types such as formula, infrared ray and surface acoustic wave realize touch sensitive surface.In addition to touch sensitive surface, input unit 505 can also be wrapped Include other input equipments.Specifically, other input equipments can include but is not limited to physical keyboard, function key (such as volume control Key processed, switch key etc.), trace ball, mouse, one of operating stick etc. or a variety of.

The device may also include display unit 506, which can be used for showing information input by user or mention The information of user and the various graphical user interface of device are supplied, these graphical user interface can be by figure, text, figure Mark, video and any combination thereof are constituted.Display unit 506 may include display panel, optionally, can use liquid crystal display (LCD, Liquid Crystal Display), Organic Light Emitting Diode (OLED, Organic Light-Emitting ) etc. Diode forms configure display panel.Further, touch sensitive surface can cover display panel, when touch sensitive surface detects After touch operation on or near it, processor 501 is sent to determine the type of touch event, is followed by subsequent processing 501 basis of device The type of touch event provides corresponding visual output on a display panel.Although in Fig. 7, touch sensitive surface is with display panel Input and input function are realized as two independent components, but in some embodiments it is possible to by touch sensitive surface and are shown Show that panel is integrated and realizes and outputs and inputs function.

Although being not shown, device can also include camera, bluetooth module etc., and details are not described herein.Specifically in this implementation In example, the processor 501 in device can be corresponding by the process of one or more application program according to following instruction Executable file is loaded into memory 502, and the application program being stored in memory 502 is run by processor 501, from And realize various functions, it is as follows:

Determine seed social activity account；

Extract the social information in the seed social activity account；

The social influence power of the seed social activity account is calculated according to the social information in the seed social activity account, it is described The social influence power of seed social activity account refers to the user of the seed social activity account, with the society in the seed social activity account Hand over contact person, the power that influences each other in decision；

In one embodiment, when determining seed social activity account, processor 501 is specifically used for executing following steps:

Determine the identification information of information to be put；

The social account with the identification information match of the information to be put, the social activity that will be found are searched in the database Account is as the seed social activity account.

In one embodiment, before the identification information for obtaining information to be put, processor 501 is also used to execute following step It is rapid:

Software Development Tools is implanted into the electronic equipment where social account using the corresponding social application of social account SDK is wrapped, the identification information of the electronic equipment where social account is obtained using the SDK of implantation；

It will be in the corresponding deposit data of the identification information of the electronic equipment where social account and social account.

In one embodiment, when extracting the social information in the seed social activity account, processor 501 is specifically used for executing Following steps:

According to the address list or contacts list of the seed social activity account, the social activity in the seed social activity account is extracted The social account of contact person, and the social account of the social connections people in the seed social activity account is extracted from the database The identification information of the electronic equipment at place；

When calculating the social influence power of the seed social activity account according to the social information in the seed social activity account, Processor 501 is specifically used for executing following steps:

The identification information of electronic equipment where the social account of the social connections people in the seed social activity account, And the identification information of the electronic equipment where the seed social activity account, it counts in the seed social activity account and described kind The user of sub- social activity account ratio shared by consistent social connections people in behavior, the ratio that statistics is obtained is as described kind The social influence power of sub- social activity account.

In one embodiment, the seed social activity account is expanded according to the social influence power of the seed social activity account Zhan Shi, processor 501 are specifically used for executing following steps:

Judge whether the social influence power of the seed social activity account is greater than the first preset threshold；

If more than then using the social account of the social connections people in the seed social activity account as the social account of extension.

According to the social group in the seed social activity account, the social activity of the social connections people in the social group is extracted Account, and from the electronic equipment stated where the social account for extracting the social connections people in the social group in database Identification information；

The identification information of electronic equipment where the social account of the social connections people in the social group, and The identification information of electronic equipment where the seed social activity account, counts in the social group and the seed social activity account The user at family ratio shared by consistent social connections people in behavior, the ratio that statistics is obtained is as the social group Social influence power.

Judge whether the social influence power of the social group is greater than the second preset threshold；

If more than then using the social account of the social connections people in the social group as the social account of extension.

The information delivery device of the present embodiment, according to the social influence power of seed social activity account, in the society of seed social activity account Hand in contact person, user be extended, and the social connections people in seed social activity account, often with seed social activity account User has the crowd for the power that influences each other more by force, thus the method for the embodiment of the present invention in decision, can effectively to user into Row extension, has taken into account light exposure and information launches the demand of accuracy.

The embodiment of the present application also provides a kind of storage equipment, and the storage equipment is stored with computer program, when the meter When calculation machine program is run on computers, so that the computer executes the information distribution method in any of the above-described embodiment, than Such as: determining seed social activity account；Extract the social information in the seed social activity account；According in the seed social activity account Social information calculates the social influence power of the seed social activity account, and the social influence power of the seed social activity account refers to institute Social connections people on the user for stating seed social activity account, with the seed social activity account, the power that influences each other in decision；According to The social influence power of the seed social activity account is extended the seed social activity account, and the target for obtaining information dispensing is social Account.

In the embodiment of the present application, storage equipment can be magnetic disk, CD, read-only memory (Read Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..

In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment Point, reference can be made to the related descriptions of other embodiments.

It should be noted that for the information distribution method of the embodiment of the present application, the common decision-maker in this field can be with Understand all or part of the process for realizing the information distribution method of the embodiment of the present application, is that can be controlled by computer program Relevant hardware is completed, and the computer program can be stored in a computer-readable storage medium, be such as stored in electronics It in the memory of equipment, and is executed by least one processor in the electronic equipment, in the process of implementation may include such as information The process of the embodiment of put-on method.Wherein, the storage medium can be magnetic disk, CD, read-only memory, arbitrary access note Recall body etc..

For the information delivery device of the embodiment of the present application, each functional module be can integrate in a processing chip In, it is also possible to modules and physically exists alone, can also be integrated in two or more modules in a module.It is above-mentioned Integrated module both can take the form of hardware realization, can also be realized in the form of software function module.It is described integrated If module realized in the form of software function module and when sold or used as an independent product, also can store one In a computer-readable storage medium, the storage medium is for example read-only memory, disk or CD etc..

Detailed Jie has been carried out to a kind of information distribution method, device provided by the embodiment of the present application and storage equipment above It continues, specific examples are used herein to illustrate the principle and implementation manner of the present application, and the explanation of above embodiments is only It is to be used to help understand the method for this application and its core ideas；Meanwhile for those skilled in the art, according to the application's Thought, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification should not be construed as Limitation to the application.

Claims

1. a kind of information distribution method characterized by comprising

Determine seed social activity account；

Extract the social information in the seed social activity account；

The social influence power of the seed social activity account, the seed are calculated according to the social information in the seed social activity account The social influence power of social account refers to the user of the seed social activity account, joins with the social activity in the seed social activity account It is people, the power that influences each other in decision；

The seed social activity account is extended according to the social influence power of the seed social activity account, obtains information dispensing Target social activity account.

2. information distribution method according to claim 1, which is characterized in that the determining seed social activity account, comprising:

Determine the identification information of information to be put；

The social account with the identification information match of the information to be put, the social account that will be found are searched in the database As the seed social activity account.

3. information distribution method according to claim 2, which is characterized in that the identification information for obtaining information to be put it Before, further includes:

Software Development Kit is implanted into the electronic equipment where social account using the corresponding social application of social account SDK obtains the identification information of the electronic equipment where social account using the SDK of implantation；

4. information distribution method according to claim 3, which is characterized in that described to extract in the seed social activity account Social information, comprising:

According to the address list or contacts list of the seed social activity account, the social connections in the seed social activity account are extracted The social account of people, and the social account place of the social connections people in the seed social activity account is extracted from the database Electronic equipment identification information；

The social information according in the seed social activity account calculates the social influence power of the seed social activity account, packet It includes:

The identification information of electronic equipment where the social account of the social connections people in the seed social activity account, and The identification information of electronic equipment where the seed social activity account, counts in the seed social activity account and the seed society Hand over the accounts family user in behavior ratio shared by consistent social connections people, will the obtained ratio of statistics as the seed society It hands over the accounts the social influence power at family.

5. information distribution method according to claim 4, which is characterized in that according to the social shadow of the seed social activity account Power is rung to be extended the seed social activity account, comprising:

6. information distribution method according to claim 3, which is characterized in that extract the social activity in the seed social activity account Information, comprising:

According to the social group in the seed social activity account, the social account of the social connections people in the social group is extracted Family, and from the electronic equipment stated where the social account for extracting the social connections people in the social group in database Identification information；

The identification information of electronic equipment where the social account of the social connections people in the social group and described The identification information of electronic equipment where seed social activity account, counts in the social group and the seed social activity account User's ratio shared by consistent social connections people in behavior, the ratio that statistics is obtained is as the social activity of the social group Influence power.

7. information distribution method according to claim 6, which is characterized in that according to the social shadow of the seed social activity account Power is rung to be extended the seed social activity account, comprising:

8. a kind of information delivery device characterized by comprising

Determination unit, for determining seed social activity account；

Computing unit, for calculating the social shadow of the seed social activity account according to the social information in the seed social activity account Power is rung, the social influence power of the seed social activity account refers to the user of the seed social activity account, social with the seed Social connections people in account, the power that influences each other in decision；

Unit is launched, for being extended according to the social influence power of the seed social activity account to the seed social activity account, Obtain the target social activity account of information dispensing.

9. information delivery device according to claim 8, which is characterized in that the determination unit includes:

Subelement is searched, it, will for searching the social account with the identification information match of the information to be put in the database The social account found is as the seed social activity account.

10. information delivery device according to claim 9, which is characterized in that described device further include:

Acquiring unit, for being implanted into software in the electronic equipment where social account using the corresponding social application of social account Development kit SDK obtains the identification information of the electronic equipment where social account using the SDK of implantation；

Storage unit, will be in the corresponding deposit data of the identification information of the electronic equipment where social account and social account.

11. information delivery device according to claim 10, which is characterized in that the extraction unit includes:

First extraction subelement extracts the seed for the address list or contacts list according to the seed social activity account The social account of social connections people in social account, and the social activity in the seed social activity account is extracted from the database The identification information of electronic equipment where the social account of contact person；

The computing unit includes:

First computation subunit, for the electronics where the social account according to the social connections people in the seed social activity account It is social to count the seed for the identification information of electronic equipment where the identification information of equipment and the seed social activity account In account and the user of seed social activity account ratio shared by consistent social connections people in behavior, statistics is obtained Social influence power of the ratio as the seed social activity account.

12. information delivery device according to claim 11, which is characterized in that the dispensing unit includes:

First judgment sub-unit, for judging whether the social influence power of the seed social activity account is greater than the first preset threshold；

First launches subelement, when being greater than first preset threshold for the social influence power in the seed social activity account, Using the social account of the social connections people in the seed social activity account as the social account of extension.

13. information delivery device according to claim 10, which is characterized in that the extraction unit includes:

Second extracts subelement, for extracting in the social group according to the social group in the seed social activity account The social account of social connections people, and the social account of the social connections people in the social group is extracted in database from described state The identification information of electronic equipment where family；

The computing unit includes:

Second computation subunit, for the electronic equipment where the social account according to the social connections people in the social group Identification information and the seed social activity account where electronic equipment identification information, count in the social group, and The user of seed social activity account ratio shared by consistent social connections people in behavior, using the obtained ratio of statistics as The social influence power of the social activity group.

14. information delivery device according to claim 13, which is characterized in that the dispensing unit includes:

Second judgment sub-unit, judges whether the social influence power of the social group is greater than the second preset threshold；

Second launches subelement, for when the social influence power of the social group is greater than second preset threshold, by institute The social account of the social connections people in social group is stated as the social account of extension.

15. a kind of storage equipment, which is characterized in that the storage equipment for storing a plurality of instruction, described instruction be suitable for by Reason device loads and executes step as described in any one of claim 1 to 7.