CN105718571A - Information pushing method and device - Google Patents
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- CN105718571A CN105718571A CN201610039117.XA CN201610039117A CN105718571A CN 105718571 A CN105718571 A CN 105718571A CN 201610039117 A CN201610039117 A CN 201610039117A CN 105718571 A CN105718571 A CN 105718571A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The invention discloses an information pushing method and an information pushing device. A specific implementation mode of the method comprises the following steps: receiving an information receiving request transmitted by an information receiving end, wherein the information receiving request comprises retrieval information which is generated by the information receiving end according to information input by a user; matching the retrieval information with target object information to be pushed in at least one pre-acquired target object information set to be pushed, wherein the target object information to be pushed is information used for describing target objects and comprises attribute information of the target objects; selecting the target object information to be pushed from the at least one target object information set to be pushed according to a matching result and a preset pushing priority of each target object information set to be pushed; pushing the selected target object information to be pushed to the information receiving end. According to the implementation mode, precise pushing of the information is realized.
Description
Technical field
The application relates to field of computer technology, is specifically related to Internet technical field, particularly relates to information-pushing method and device.
Background technology
Information pushing, is also called " Web broadcast ", is that the information needed by pushing user on the internet reduces a technology of information overload by certain technical standard or agreement.Information advancing technique passes through active push information to user, it is possible to reduce user searches for institute's time spent on network.
But, existing information pushing mode typically requires information input master and information to be pushed is safeguarded, such as information to be pushed uploaded, update, key word etc. is manually set, when throwing in master and wanting high-volume to promote information, need a large amount of human resources and expense, if information updating not in time or key word arrange unreasonable, then can cause push information untrue, not accurate.
Summary of the invention
The purpose of the application is in that to propose information-pushing method and the device of a kind of improvement, solves the technical problem that background section above is mentioned.
First aspect, this application provides a kind of information-pushing method, and described method includes: receive the information reception request that information receiving end sends, wherein, described information receives request and includes retrieval information, wherein, information that described retrieval information is described information receiving end to be inputted according to user and generate；By described retrieval information with obtain in advance at least one wait to push treating in target object information set and push target object information and mate, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；Based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information；Target object information is pushed to treating selected by the propelling movement of described information receiving end.
In certain embodiments, described method also includes: select to be sent to the display template of described information receiving end from display template set according to the selected attribute information treating the destination object included by propelling movement target object information, wherein, the display template in described display template set is defined for treating propelling movement target object information display on information receiving end；Selected display template is pushed to described information receiving end.
In certain embodiments, described each waits that pushing target object information set obtains by following steps: receive multiple network address that information pushing end sends, and wherein, web page contents corresponding to each network address is used for destination object is described；Extracting target object information composition target object information set from the web page contents that each network address is corresponding, wherein, the target object information of extraction includes the attribute information describing the destination object of destination object feature；Receive destination object attribute information and priority setting information that information pushing end sends, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for wait push target object information set set propelling movement priority.
In certain embodiments, the attribute information of described destination object include following at least one: the classification of destination object, brand, price range.
In certain embodiments, the described web page contents corresponding from each network address extracts target object information composition target object information set, including: use web crawlers to capture information from web page contents corresponding to each network address；The information captured is analyzed process and obtains target object information, a plurality of target object information composition target object information set that will obtain.
In certain embodiments, the destination object attribute information of described reception information pushing end transmission and priority setting information, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for waiting that pushing target object information set sets propelling movement priority, including: when at least one attribute information comprised in described destination object attribute information is same type of information, choose any one the attribute information comprised in described at least one attribute information in described target object information set wait push target object information generate wait push target object information set；When at least one attribute information comprised in described destination object attribute information is different types of information, choose in described target object information set comprise whole attribute informations in described at least one attribute information wait that pushing target object information forms and wait to push target object information set.
In certain embodiments, described based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information, including；According to matching result to described at least one wait that each bar pushed in target object information set waits that pushing target object information gives a mark, and obtains each bar and waits to push the score value of target object information；According to each bar wait to push the score value of target object information, set in advance wait to push the propellings movement priority of target object information set and each bar wait the prediction clicking rate pushing target object information from described at least one wait to push target object information set and choose at least one and treat propelling movement target object information.
Second aspect, this application provides a kind of information push-delivery apparatus, described device includes: receive unit, the information that configuration sends for receiving information receiving end receives request, wherein, described information receives request and includes retrieval information, wherein, information that described retrieval information is described information receiving end to be inputted according to user and generate；Matching unit, configuration for by described retrieval information with obtain in advance at least one wait to push target object information set treating that propelling movement target object information mates, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；Choose unit, configuration for based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information；Push unit, configuration is for pushing target object information to treating selected by the propelling movement of described information receiving end.
In certain embodiments, described device also includes: template selection unit, configuration for selecting to be sent to the display template of described information receiving end according to the selected attribute information treating the destination object included by propelling movement target object information from display template set, wherein, the display template in described display template set is defined for treating propelling movement target object information display on information receiving end；Template push unit, configuration is for pushing selected display template to described information receiving end.
In certain embodiments, described device also includes for obtaining each acquiring unit waiting to push target object information set, described acquiring unit includes: receive subelement, configuration is for receiving multiple network address that information pushing end sends, wherein, the web page contents that each network address is corresponding is for being described destination object；Extracting subelement, configuration is for extracting target object information composition target object information set the web page contents corresponding from each network address, and wherein, the target object information of extraction includes the attribute information describing the destination object of destination object feature；Choose subelement, configuration is for receiving destination object attribute information and the priority setting information of the transmission of information pushing end, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for wait push target object information set set propelling movement priority.
In certain embodiments, the attribute information of described destination object include following at least one: the classification of destination object, brand, price range.
In certain embodiments, described extraction subelement configures further and is used for: use web crawlers to capture information from web page contents corresponding to each network address；The information captured is analyzed process and obtains target object information, a plurality of target object information composition target object information set that will obtain.
In certain embodiments, described choose subelement configure further for: when at least one attribute information comprised in described destination object attribute information is same type of information, choose any one the attribute information comprised in described at least one attribute information in described target object information set wait push target object information generate wait push target object information set；When at least one attribute information comprised in described destination object attribute information is different types of information, choose in described target object information set comprise whole attribute informations in described at least one attribute information wait that pushing target object information forms and wait to push target object information set.
In certain embodiments, choose described in unit configure further for: according to matching result to described at least one wait that each bar pushed in target object information set waits that pushing target object information gives a mark, and obtains each bar and waits to push the score value of target object information；According to each bar wait to push the score value of target object information, set in advance wait to push the propellings movement priority of target object information set and each bar wait the prediction clicking rate pushing target object information from described at least one wait to push target object information set and choose at least one and treat propelling movement target object information.
The information approach of the application offer and device, treat that treating in propelling movement target object information set pushes target object information and mate by the retrieval information sent by information receiving end with at least one, then based on matching result and each wait push target object information set propelling movement priority choose wait push target object information push, thus being effectively utilized retrieval information and waiting to push the matching relationship of target object information and wait to push the propelling movement priority of target object information set, it is achieved that the accurate propelling movement of information.
Accompanying drawing explanation
By reading the detailed description that non-limiting example is made made with reference to the following drawings, other features, purpose and advantage will become more apparent upon:
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart of an embodiment of the information-pushing method according to the application；
Fig. 3 obtains each flow chart waiting to push target object information set in the application；
Fig. 4 is the schematic diagram of an application scenarios of the information-pushing method according to the application；
Fig. 5 is the structural representation of an embodiment of the information push-delivery apparatus according to the application；
Fig. 6 is adapted for the structural representation of the computer system for the terminal unit or server realizing the embodiment of the present application.
Detailed description of the invention
Below in conjunction with drawings and Examples, the application is described in further detail.It is understood that specific embodiment described herein is used only for explaining related invention, but not the restriction to this invention.It also should be noted that, for the ease of describing, accompanying drawing illustrate only the part relevant to about invention.
It should be noted that when not conflicting, the embodiment in the application and the feature in embodiment can be mutually combined.Describe the application below with reference to the accompanying drawings and in conjunction with the embodiments in detail.
Fig. 1 illustrates the exemplary system architecture 100 of the embodiment of information-pushing method or the information push-delivery apparatus that can apply the application.
As it is shown in figure 1, system architecture 100 can include terminal unit 101,102,103,107,108, network 104,106 and server 105.Network 104 in order to provide the medium of communication link between terminal unit 101,102,103 and server 105, and network 106 can in order to provide the medium of communication link between terminal unit 107,108 and server 105.Network 104,106 can include various connection type, for instance wired, wireless communication link or fiber optic cables etc..
User can use terminal unit 101,102,103 mutual with server 105 by network 104, to receive or to send message etc..Terminal unit 101,102,103 can be provided with the application of various telecommunication customer end, for instance web browser applications, shopping class application, searching class application etc..Information is thrown in master and terminal unit 107,108 can be used mutual with server 105 by network 106, thus the information of carrying out dropping apparatus.It should be noted that in some cases, terminal 101,102,103 and terminal unit 107,108 can be same equipment.
Terminal unit 101,102,103 and terminal unit 107,108 can be have a display screen and various electronic equipments that supported web page browses, include but not limited to smart mobile phone, panel computer, E-book reader, MP3 player (MovingPictureExpertsGroupAudioLayerIII, dynamic image expert's compression standard audio frequency aspect 3), MP4 (MovingPictureExpertsGroupAudioLayerIV, dynamic image expert's compression standard audio frequency aspect 4) player, pocket computer on knee and desk computer etc..
Server 105 can be to provide the server of various service, such as provide, to the information of display on terminal unit 101,102,103, the server supported, the data such as the information reception request received can be analyzed waiting and process by this server, and result (such as pushed information) is fed back to terminal unit.Such as server 105 can be the server extracting information from web page contents again, and this server can extract information from web page contents, and the information of extraction is stored.
It should be noted that the information-pushing method that the embodiment of the present application provides generally is performed by server 105, correspondingly, information push-delivery apparatus is generally positioned in server 105.
It should be understood that the number of terminal unit in Fig. 1, network and server is merely schematic.According to realizing needs, it is possible to have any number of terminal unit, network and server.
With continued reference to Fig. 2, it is shown that the flow process 200 according to the information-pushing method of the application embodiment.Described information-pushing method, comprises the following steps:
Step 201, receives the information reception request that information receiving end sends.
In the present embodiment, information-pushing method runs on electronic equipment thereon (such as the server 105 shown in Fig. 1) and it can be utilized by wired connection mode or radio connection to carry out the information receiving end of information reception (the such as terminal unit 101 shown in Fig. 1 from user, 102, 103) receive information and receive request, wherein, above-mentioned information receives in request can include retrieval information, this retrieval information can be that the information that above-mentioned information receiving end inputs according to user generates, this retrieval information can be used to carry out the term of information retrieval, search condition etc..It is pointed out that above-mentioned radio connection can include but not limited to that 3G/4G connects, WiFi connects, bluetooth connects, WiMAX connects, Zigbee connects, UWB (ultrawideband) connects and other currently known or exploitation in the future radio connection.
Generally, user utilizes the network application installed on information receiving end to carry out information reception, and at this moment, user can carry out information retrieval by the input information such as term, search condition.
Step 202, by retrieval information with obtain in advance at least one wait to push treating in target object information set and push target object information and mate.
In the present embodiment, above-mentioned electronic equipment can obtain at least one in advance and wait to push target object information set, each treats that propelling movement target object information set includes at least one and waits to push target object information, wherein, each bar waits to push the information that target object information could be for destination object is described, and each bar is waited to push the attribute information that can include destination object in target object information.Here, above-mentioned destination object can the article of entity, for instance clothes, computer, house property, automobile, it is also possible to be virtual article, for instance computer software, music image, e-book, it is also possible to be service, for instance beauty treatment, hair caring.The attribute information of destination object can be the information of the feature describing destination object, for instance the geographical position of physical item, stock, price.
In some optional implementations of the present embodiment, the attribute information of destination object can include following at least one: the classification of destination object, brand, price range.Wherein, the classification of destination object can be the classification belonging to destination object, for instance, footwear, clothing, automotive-type, cell phone type, furniture.
In some optional implementations of the present embodiment, as it is shown on figure 3, above-mentioned each waits that pushing target object information set can be obtained by following steps:
Step 301, receives multiple network address that information pushing end sends.
In this implementation, wired connection mode or radio connection can be passed through throw in main (such as advertiser) from information for obtaining each electronic equipment (such as the server 105 shown in Fig. 1) waiting to push target object information set and utilize it to carry out the information pushing end of information dropping apparatus (such as the terminal unit 107,108 shown in Fig. 1) to receive multiple network address, wherein, the web page contents that each network address is corresponding is for being described destination object.Such as, web page contents corresponding to each network address may be used for a destination object is described, and the above-mentioned description form to destination object can include various forms, for instance word, image, sound, video, form.In practice, network address is generally represented by URL (UniformResourceLocator, URL).
Step 302, extracts target object information composition target object information set from the web page contents that each network address is corresponding.
In this implementation, above-mentioned electronic equipment can extract target object information automatically from web page contents corresponding to each network address above-mentioned, the information composition target object information set of extraction.Wherein, the target object information of extraction can include the attribute information describing the destination object of destination object feature.Here, above-mentioned electronic equipment can extract target object information in real time from web page contents corresponding to each network address above-mentioned, thus realizing upgrading in time of target object information, it is to avoid invalid information pushing.
Optionally, above-mentioned electronic equipment can use directed crawl technology, utilize web crawlers crawl information from web page contents corresponding to each network address above-mentioned, wherein, web crawlers can capture the various information relevant to destination object, for instance the classification of destination object, brand, price range, mark, picture, title, stock, sales promotion information etc..The information captured can also be analyzed process and obtain target object information by above-mentioned electronic equipment, the a plurality of target object information composition target object information set that will obtain, wherein, above-mentioned analyzing and processing can be various process, for instance noise reduction process, normalized.
Step 303, receive destination object attribute information and priority setting information that information pushing end sends, according to destination object attribute information select from target object information set at least one wait push target object information generate wait push target object information set, and according to priority setting information for wait push target object information set set propelling movement priority.
In this implementation, above-mentioned electronic equipment can be collected mail from information pushing termination and be ceased the destination object attribute information and priority setting information throwing in main transmission, can include information and throw at least one attribute information of the main target object information wished and throw in above-mentioned destination object attribute information.Above-mentioned electronic equipment can be waited to push target object information and generates according to selecting in the target object information set extracted from step 302 of destination object attribute information received at least one and treat propelling movement target object information set, such as, above-mentioned electronic equipment can select all target object information including above-mentioned destination object attribute information as waiting to push target object information from above-mentioned target object information set, a plurality of wait to push target object information and forms and wait to push target object information set.Above-mentioned electronic equipment can also receive the priority setting information that information pushing end sends, afterwards can according to above-mentioned priority setting information for waiting that pushing target object information set sets propelling movement priority.Wherein, above-mentioned priority setting information can be set by various modes by information input is main, for instance, information throws in master can arrange the priority setting information of institute's pushed information by the mode bid.
Optionally, when only including an attribute information in above-mentioned destination object attribute information, above-mentioned electronic equipment can choose all target object information including this attribute information as waiting to push target object information from above-mentioned target object information set.When above-mentioned destination object attribute information includes more than two attribute informations, and above-mentioned more than two attribute informations are when being same type of information, then that chooses any one the attribute information comprised in above-mentioned more than two attribute informations in above-mentioned target object information set waits that pushing target object information generates and wait to push target object information set.Such as, when two attribute informations respectively A brand comprised in destination object attribute information, B brand, owing to A brand and B brand all represent the brand of destination object, therefore they belong to same type of attribute information, then choose in above-mentioned target object information set comprise A brand or comprise B brand wait push target object information generate wait push target object information set.When more than two attribute informations comprised in above-mentioned destination object attribute information, and these more than two attribute informations are when being different types of information, then that chooses the whole attribute informations comprised in these more than two attribute informations in above-mentioned target object information set waits that pushing target object information forms and wait to push target object information set.Such as, when two attribute informations respectively C classification comprised in destination object attribute information, D brand, owing to they are different types of attribute information, then choose above-mentioned target object information set includes C classification and two attribute informations of D brand simultaneously wait that pushing target object information forms and wait to push target object information set.When above-mentioned destination object attribute information had not only comprised same type information but also had comprised different types of information, what can first select any one attribute information comprising in same type information waits to push target object information, more therefrom choose the whole attribute informations comprised in different types of information wait that pushing target object information forms and wait to push target object information set.Such as, when the attribute information comprised in destination object attribute information respectively A1 classification, A2 brand, A3 brand, then choose and target object information set comprise A1 classification, and comprise A2 brand or A3 brand wait that pushing target object information forms and wait to push target object information set.
Based on matching result and set in advance each, step 203, waits that the propelling movement priority pushing target object information set is waited to push target object information set to choose from least one and waits to push target object information.
In the present embodiment, each can be waited that pushing target object information set arranges propelling movement priority by above-mentioned electronic equipment in advance.Above-mentioned electronic equipment based on the matching result in step 202 and each wait that the propelling movement priority pushing target object information set is waited to push target object information set to choose from least one and wait to push target object information.Such as, above-mentioned electronic equipment can choose matching degree height, and affiliated the propellings movement priority waiting to push target object information set high treat propelling movement target object information.Here, when two different wait push target object information set comprises identical in time pushing target object information, it is possible to preferentially choose push priority high wait that pushing treating in target object information set pushes target object information.
In some optional implementations of the present embodiment, at least one can be waited that each bar pushed in target object information set waits that pushing target object information gives a mark according to matching result by above-mentioned electronic equipment, obtain each bar and wait to push the score value of target object information, such as, above-mentioned electronic equipment can be waited to push the matching degree between target object information according to above-mentioned retrieval information and each bar, waiting that pushing target object information gives a mark for each bar, the score value that matching degree height is then given a mark is high.Afterwards, according to each bar, above-mentioned electronic equipment can wait that pushing the score value of target object information, the priority waiting to push target object information set set in advance and each bar waits from least one, the prediction clicking rate pushing target object information treats that choosing at least one propelling movement target object information set waits to push target object information.Such as, above-mentioned electronic equipment can according to each bar wait to push target object information score value, belonging to wait to push the priority of target object information set and each bar is waited that pushing target object information is ranked up by prediction clicking rate, choose at least one further according to ranking results and wait to push target object information.Wherein, above-mentioned each bar waits that the prediction clicking rate pushing target object information can be obtained by existing clicking rate predictor method, for instance the clicking rate forecast model that can pass through training in advance obtains prediction clicking rate.
Step 204, pushes target object information to treating selected by information receiving end propelling movement.
In the present embodiment, by what choose in step 203, above-mentioned electronic equipment can wait that pushing target object information is pushed to above-mentioned information receiving end, then undertaken rendering and showing by above-mentioned information receiving end.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can also select to be sent to according to the selected attribute information treating the destination object included by propelling movement target object information the display template of above-mentioned information receiving end from display template set, wherein, the display template in above-mentioned display template set is defined for treating propelling movement target object information display on information receiving end.Afterwards, above-mentioned electronic equipment can also push selected display template to above-mentioned information receiving end so that above-mentioned information receiving end can be treated propelling movement target object information according to display template and carry out rendering and showing.
It it is a schematic diagram of the application scenarios of the information-pushing method according to the present embodiment with continued reference to Fig. 4, Fig. 4.In the application scenarios of Fig. 4, user inputs term " mobile phone " and search condition " price 2000～3500 " by the input control 401 that information receiving end shows, and by click search button 402 confirm submit to after, the information that user input by server with obtain in advance at least one treat propelling movement target object information set in treating propelling movement target object information mate；Afterwards, based on matching result and each wait that the propelling movement priority pushing target object information set is waited to push target object information set to choose from least one and wait to push target object information；Finally, wait that pushing target object information is pushed to information receiving end, is displayed by the viewing area 403 of information receiving end by what choose, will be as shown in Figure 4.
The method that above-described embodiment of the application provides by by retrieval information with capture from web page contents treat that propelling movement target object information mates, rather than mate with the artificial key word arranged, therefore can ensure that user search information and wait to push the dependency between target object information.Additionally, choosing the propelling movement priority considering information in time pushing target object information, therefore can meet information and throw in main information pushing demand, it is achieved that the accurate propelling movement of information.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of information push-delivery apparatus a embodiment, this device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and this device specifically can apply in various electronic equipment.
As it is shown in figure 5, the information push-delivery apparatus 500 described in the present embodiment includes: receive unit 501, matching unit 502, choose unit 503 and push unit 504.Wherein, receiving the information that unit 501 configuration sends for receiving information receiving end and receive request, wherein, above-mentioned information receives request and includes retrieval information, wherein, information that above-mentioned retrieval information is above-mentioned information receiving end to be inputted according to user and generate；Matching unit 502 configuration for by above-mentioned retrieval information with obtain in advance at least one wait to push target object information set treating that propelling movement target object information mates, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；Choose unit 503 configure for based on matching result and set in advance each wait the propelling movement priority pushing target object information set from above-mentioned at least one wait to push target object information set to choose and wait to push target object information；Push unit 504 configuration is for pushing target object information to treating selected by the propelling movement of above-mentioned information receiving end.
In the present embodiment, receive unit 501, matching unit 502, choose unit 503 and be referred to the detailed description of corresponding for Fig. 2 embodiment step 201, step 202, step 203 and step 204 with the concrete processing procedure of push unit 504, do not repeat them here.
In some optional implementations of the present embodiment, above-mentioned information push-delivery apparatus 500 can also include: template selection unit (not shown), configuration for selecting to be sent to the display template of above-mentioned information receiving end according to the selected attribute information treating the destination object included by propelling movement target object information from display template set, wherein, the display template in above-mentioned display template set is defined for treating propelling movement target object information display on information receiving end；Template push unit (not shown), configuration is for pushing selected display template to above-mentioned information receiving end.
In some optional implementations of the present embodiment, above-mentioned information push-delivery apparatus 500 could be included for obtaining each acquiring unit (not shown) waiting to push target object information set, wherein, acquiring unit may include that reception subelement (not shown), configuration is for receiving multiple network address that information pushing end sends, wherein, the web page contents that each network address is corresponding is for being described destination object；Extract subelement (not shown), configuration is for extracting target object information composition target object information set the web page contents corresponding from each network address, wherein, the target object information of extraction includes the attribute information of the destination object of description destination object feature；Choose subelement (not shown), configuration is for receiving destination object attribute information and the priority setting information of the transmission of information pushing end, according to above-mentioned destination object attribute information select from above-mentioned target object information set at least one wait push target object information generate wait push target object information set, and according to above-mentioned priority setting information for wait push target object information set set propelling movement priority.In this implementation, receive subelement, extract subelement with the process that implements choosing subelement and be referred to corresponding for Fig. 3 implementation step 301, step 302 and step 303, do not repeat them here.
Optionally, said extracted subelement can configure further and be used for: use web crawlers to capture information from web page contents corresponding to each network address；The information captured is analyzed process and obtains target object information, a plurality of target object information composition target object information set that will obtain.
Optionally, above-mentioned choose subelement can configure further for: when at least one attribute information comprised in above-mentioned destination object attribute information is same type of information, choose any one the attribute information comprised in above-mentioned at least one attribute information in above-mentioned target object information set wait push target object information generate wait push target object information set；When at least one attribute information comprised in above-mentioned destination object attribute information is different types of information, choose in above-mentioned target object information set comprise whole attribute informations in above-mentioned at least one attribute information wait that pushing target object information forms and wait to push target object information set.
In some optional implementations of the present embodiment, the attribute information of above-mentioned destination object can include following at least one: the classification of destination object, brand, price range.
In some optional implementations of the present embodiment, above-mentioned choose unit 503 can configure further for: according to matching result to above-mentioned at least one wait that each bar pushed in target object information set waits that pushing target object information gives a mark, and obtains each bar and waits to push the score value of target object information；According to each bar wait to push the score value of target object information, set in advance wait to push the priority of target object information set and each bar wait the prediction clicking rate pushing target object information from above-mentioned at least one wait to push target object information set and choose at least one and wait to push target object information.
Below with reference to Fig. 6, it illustrates the structural representation of the computer system 600 being suitable to terminal unit or server for realizing the embodiment of the present application.
As shown in Figure 6, computer system 600 includes CPU (CPU) 601, its can according to the program being stored in read only memory (ROM) 602 or from storage part 608 be loaded into the program random access storage device (RAM) 603 and perform various suitable action and process.In RAM603, also storage has system 600 to operate required various programs and data.CPU601, ROM602 and RAM603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to bus 604.
It is connected to I/O interface 605: include the importation 606 of keyboard, mouse etc. with lower component；Output part 607 including such as cathode ray tube (CRT), liquid crystal display (LCD) etc. and speaker etc.；Storage part 608 including hard disk etc.；And include the communications portion 609 of the NIC of such as LAN card, modem etc..Communications portion 609 performs communication process via the network of such as the Internet.Driver 610 is connected to I/O interface 605 also according to needs.Detachable media 611, such as disk, CD, magneto-optic disk, semiconductor memory etc., be arranged in driver 610 as required, in order to the computer program read from it is mounted into storage part 608 as required.
Especially, according to embodiment of the disclosure, the process described above with reference to flow chart may be implemented as computer software programs.Such as, embodiment of the disclosure and include a kind of computer program, it includes the computer program being tangibly embodied on machine readable media, and described computer program comprises the program code for performing the method shown in flow chart.In such embodiments, this computer program can pass through communications portion 609 and be downloaded and installed from network, and/or is mounted from detachable media 611.When this computer program is performed by CPU (CPU) 601, perform the above-mentioned functions limited in the present processes.
Flow chart in accompanying drawing and block diagram, it is illustrated that according to the system of the various embodiment of the application, the architectural framework in the cards of method and computer program product, function and operation.In this, flow chart or each square frame in block diagram can represent a part for a module, program segment or code, and a part for described module, program segment or code comprises the executable instruction of one or more logic function for realizing regulation.It should also be noted that at some as in the realization replaced, the function marked in square frame can also to be different from the order generation marked in accompanying drawing.Such as, two square frames succeedingly represented can essentially perform substantially in parallel, and they can also perform sometimes in the opposite order, and this determines according to involved function.It will also be noted that, the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, can realize by the special hardware based system of the function or operation that perform regulation, or can realize with the combination of specialized hardware Yu computer instruction.
It is described in unit involved in the embodiment of the present application to be realized by the mode of software, it is also possible to realized by the mode of hardware.Described unit can also be arranged within a processor, for instance, it is possible to it is described as: a kind of processor includes receiving unit, resolution unit, information extracting unit and generation unit.Wherein, the title of these unit is not intended that the restriction to this unit itself under certain conditions, for instance, receive unit and be also described as " receiving the unit of the information reception request that information receiving end sends ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, this nonvolatile computer storage media can be the nonvolatile computer storage media comprised in device described in above-described embodiment；Can also be individualism, be unkitted the nonvolatile computer storage media allocating in terminal.Above-mentioned nonvolatile computer storage media storage has one or more program, when one or multiple program are performed by an equipment, make described equipment: receive the information reception request that information receiving end sends, wherein, described information receives request and includes retrieval information, wherein, the described retrieval information information that to be described information receiving end input according to user and generate；By described retrieval information with obtain in advance at least one wait to push treating in target object information set and push target object information and mate, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；Based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information；Target object information is pushed to treating selected by the propelling movement of described information receiving end.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Skilled artisan would appreciate that, invention scope involved in the application, it is not limited to the technical scheme of the particular combination of above-mentioned technical characteristic, when also should be encompassed in without departing from described inventive concept simultaneously, other technical scheme being carried out combination in any by above-mentioned technical characteristic or its equivalent feature and being formed.Such as features described above and (but not limited to) disclosed herein have the technical characteristic of similar functions and replace mutually and the technical scheme that formed.
Claims (14)
1. an information-pushing method, it is characterised in that described method includes:
Receiving the information that information receiving end sends and receive request, wherein, described information receives request and includes retrieval information, wherein, information that described retrieval information is described information receiving end to be inputted according to user and generate；
By described retrieval information with obtain in advance at least one wait to push treating in target object information set and push target object information and mate, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；
Based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information；
Target object information is pushed to treating selected by the propelling movement of described information receiving end.
2. method according to claim 1, it is characterised in that described method also includes:
From display template set, the display template of described information receiving end is selected to be sent to according to the selected attribute information treating the destination object included by propelling movement target object information, wherein, the display template in described display template set is defined for treating propelling movement target object information display on information receiving end；
Selected display template is pushed to described information receiving end.
3. method according to claim 1, it is characterised in that described each waits that pushing target object information set is obtained by following steps:
Receiving multiple network address that information pushing end sends, wherein, web page contents corresponding to each network address is for being described destination object；
Extracting target object information composition target object information set from the web page contents that each network address is corresponding, wherein, the target object information of extraction includes the attribute information describing the destination object of destination object feature；
Receive destination object attribute information and priority setting information that information pushing end sends, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for wait push target object information set set propelling movement priority.
4. method according to claim 1, it is characterised in that the attribute information of described destination object include following at least one:
The classification of destination object, brand, price range.
5. method according to claim 3, it is characterised in that extract target object information composition target object information set the described web page contents corresponding from each network address, including:
Web crawlers is used to capture information from web page contents corresponding to each network address；
The information captured is analyzed process and obtains target object information, a plurality of target object information composition target object information set that will obtain.
6. method according to claim 3, it is characterized in that, the destination object attribute information of described reception information pushing end transmission and priority setting information, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for waiting that pushing target object information set sets propelling movement priority, including:
When at least one attribute information comprised in described destination object attribute information is same type of information, choose any one the attribute information comprised in described at least one attribute information in described target object information set wait push target object information generate wait push target object information set；
When at least one attribute information comprised in described destination object attribute information is different types of information, choose in described target object information set comprise whole attribute informations in described at least one attribute information wait that pushing target object information forms and wait to push target object information set.
7. method according to claim 1, it is characterized in that, described based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information, including；
According to matching result to described at least one wait that each bar pushed in target object information set waits that pushing target object information gives a mark, and obtains each bar and waits to push the score value of target object information；
According to each bar wait to push the score value of target object information, set in advance wait to push the propellings movement priority of target object information set and each bar wait the prediction clicking rate pushing target object information from described at least one wait to push target object information set and choose at least one and treat propelling movement target object information.
8. an information push-delivery apparatus, it is characterised in that described device includes:
Receiving unit, the information that configuration sends for receiving information receiving end receives request, and wherein, described information receives request and includes retrieval information, wherein, information that described retrieval information is described information receiving end to be inputted according to user and generate；
Matching unit, configuration for by described retrieval information with obtain in advance at least one wait to push target object information set treating that propelling movement target object information mates, wherein, wait that pushing target object information is the information for destination object is described and the attribute information including destination object；
Choose unit, configuration for based on matching result and set in advance each wait the propelling movement priority pushing target object information set from described at least one wait to push target object information set to choose and wait to push target object information；
Push unit, configuration is for pushing target object information to treating selected by the propelling movement of described information receiving end.
9. device according to claim 8, it is characterised in that described device also includes:
Template selection unit, configuration for selecting to be sent to the display template of described information receiving end according to the selected attribute information treating the destination object included by propelling movement target object information from display template set, wherein, the display template in described display template set is defined for treating propelling movement target object information display on information receiving end；
Template push unit, configuration is for pushing selected display template to described information receiving end.
10. device according to claim 8, it is characterised in that described device also includes for obtaining each acquiring unit waiting to push target object information set, and described acquiring unit includes:
Receiving subelement, configuration is for receiving multiple network address that information pushing end sends, and wherein, web page contents corresponding to each network address is for being described destination object；
Extracting subelement, configuration is for extracting target object information composition target object information set the web page contents corresponding from each network address, and wherein, the target object information of extraction includes the attribute information describing the destination object of destination object feature；
Choose subelement, configuration is for receiving destination object attribute information and the priority setting information of the transmission of information pushing end, according to described destination object attribute information select from described target object information set at least one wait push target object information generate wait push target object information set, and according to described priority setting information for wait push target object information set set propelling movement priority.
11. device according to claim 8, it is characterised in that the attribute information of described destination object include following at least one:
The classification of destination object, brand, price range.
12. device according to claim 10, it is characterised in that described extraction subelement configures further and is used for:
Web crawlers is used to capture information from web page contents corresponding to each network address；
The information captured is analyzed process and obtains target object information, a plurality of target object information composition target object information set that will obtain.
13. device according to claim 10, it is characterised in that described in choose subelement configure further for:
When at least one attribute information comprised in described destination object attribute information is same type of information, choose any one the attribute information comprised in described at least one attribute information in described target object information set wait push target object information generate wait push target object information set；
When at least one attribute information comprised in described destination object attribute information is different types of information, choose in described target object information set comprise whole attribute informations in described at least one attribute information wait that pushing target object information forms and wait to push target object information set.
14. device according to claim 8, it is characterised in that described in choose unit configure further for:
According to matching result to described at least one wait that each bar pushed in target object information set waits that pushing target object information gives a mark, and obtains each bar and waits to push the score value of target object information；
According to each bar wait to push the score value of target object information, set in advance wait to push the propellings movement priority of target object information set and each bar wait the prediction clicking rate pushing target object information from described at least one wait to push target object information set and choose at least one and treat propelling movement target object information.
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