CN107169077A - Method and apparatus for pushed information - Google Patents
Method and apparatus for pushed information Download PDFInfo
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- CN107169077A CN107169077A CN201710325551.9A CN201710325551A CN107169077A CN 107169077 A CN107169077 A CN 107169077A CN 201710325551 A CN201710325551 A CN 201710325551A CN 107169077 A CN107169077 A CN 107169077A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
This application discloses the method and apparatus for pushed information.One embodiment of this method includes：The pushed information of obtain that user receives in default historical time section first；The first information to be rejected is rejected from default first information to be pushed storehouse to generate the second information to be pushed storehouse, wherein, the first information to be rejected in the first information to be pushed storehouse with first the first information to be pushed that pushed information matches；Each second information to be pushed in second information to be pushed storehouse is sorted to generate the 3rd information to be pushed queue；Obtain at least one the 3rd information to be pushed successively from the 3rd information to be pushed queue, and the information to be pushed of at least one acquired 3rd is inserted between two subscription information adjacent in the subscription information queue that user subscribes to.The method for pushed information that above-described embodiment is provided can avoid what is repeated from being pushed and the first information that pushed information matches to user.
Description
Technical field
The application is related to field of computer technology, and in particular to Internet technical field, more particularly, to pushed information
Method and apparatus.
Background technology
Information is pushed, and is by certain technical standard or agreement, on the internet by pushing away also known as " Web broadcast "
The information that user needs is sent to reduce a technology of information overload.Information advancing technique by active push information to user,
The time spent in user searches on network can be reduced.
At present, emerged in an endless stream to the method for user's pushed information.Existing Internet firm would generally be by information to be pushed
Pushed in the other information that insertion user subscribes to, can be with therefore when user is searching for or browsed the information ordered by it
Receive above-mentioned information to be pushed.For example, when user passes through Rss (Really Simple Syndication, simple information
Polymerization) subscription technology etc. when subscribing to news and focus incident, can insert advertisement in the news and focus incident that user subscribes to
The information to be pushed such as information, in order to which user can receive the information to be pushed such as advertisement when consulting news and focus incident.
When using existing information advancing technique to user's pushed information, letter is pushed due to being inserted into treating in the information of user's subscription
Breath has certain priority, and this certain information to be pushed that can cause to be inserted into the information of user's subscription is repeatedly pushed
The user is given, the waste of Internet resources is caused.
The content of the invention
The purpose of the application is to propose a kind of improved method and apparatus for pushed information, to solve background above
The technical problem that technology segment is mentioned.
In a first aspect, the embodiment of the present application provides a kind of method for pushed information, this method includes：Obtain user
First received in default historical time section pushed information；First is rejected from default first information to be pushed storehouse to treat
Information is rejected to generate the second information to be pushed storehouse, wherein, first information to be rejected in the first information to be pushed storehouse with the
One the first information to be pushed that pushed information matches；By each second information to be pushed sequence in the second information to be pushed storehouse
To generate the 3rd information to be pushed queue；Obtained successively from the 3rd information to be pushed queue at least one the 3rd wait push letter
Ordered for adjacent two in breath, and the subscription information queue that the information to be pushed of at least one acquired 3rd insertion user is subscribed to
Read between information.
In certain embodiments, the above method also includes：Obtain user behavioural information, wherein, behavioural information be based on
The next item down multinomial is obtained：Search for information, click information, subscription information and Information on Collection；The keyword of behavioural information is extracted, and
Keyword is extended to obtain keyword set；According to keyword set, obtain many from default multiple first information
Individual first information to be pushed is to generate the first information to be pushed storehouse.
In certain embodiments, the pushed information of obtain that user receives in default historical time section first, including：
By user received in default historical time section first pushed information be cached to cache database；Obtained from cache database
Take each first pushed information.
In certain embodiments, the first information to be rejected is rejected from default first information to be pushed storehouse to generate second
Information to be pushed storehouse, including：By each first information to be pushed in each first pushed information and the first information to be pushed storehouse
Matching operation is done, determines that the first information to be pushed that similarity is more than the first predetermined threshold value is the first information to be rejected；From first
The first information to be rejected is rejected in information to be pushed storehouse and generates the second information to be pushed storehouse.
In certain embodiments, the above method also includes：By in each first pushed information and the second information to be pushed storehouse
Each second information to be pushed do matching operation, determine that similarity is more than the second predetermined threshold value and less than the of the first predetermined threshold value
Two information to be pushed are the second candidate information；In response to determining that the quantity of the second candidate information is more than the 3rd predetermined threshold value, reject
The second unnecessary candidate information is so that the quantity of the second candidate information in the second information to be pushed storehouse is no more than the 3rd default threshold
Value.
Second aspect, this application provides a kind of device for pushed information, the device includes：Acquisition module, configuration
For the first pushed information for obtaining that user receives in default historical time section；Module is rejected, is configured to from default
The first information to be pushed storehouse in reject the first information to be rejected to generate the second information to be pushed storehouse, wherein, this first waits to pick
Except information be the first information to be pushed storehouse in first the first information to be pushed that pushed information matches；Order module, matches somebody with somebody
Put for each second information to be pushed in the second information to be pushed storehouse to be sorted to generate the 3rd information to be pushed queue；Insertion
Module, is configured to from the 3rd information to be pushed queue obtain at least one the 3rd information to be pushed successively, and will be acquired
The subscription information queue subscribed to of at least one the 3rd information to be pushed insertion user between adjacent two subscription information.
In certain embodiments, said apparatus also includes generation module, is configured to obtain the behavioural information of user, its
In, behavioural information is obtained based on following one or more：Search for information, click information, subscription information and Information on Collection；Extract row
For the keyword of information, and keyword is extended to obtain keyword set；According to keyword set, from default multiple
Multiple first information to be pushed are obtained in the first information to generate the first information to be pushed storehouse.
In certain embodiments, acquisition module configuration specifically for：User is received in default historical time section
First pushed information be cached to cache database；The each first pushed information is obtained from cache database.
In certain embodiments, reject module configuration specifically for：By each first pushed information wait to push with first
Each first information to be pushed in information bank does matching operation, determines that similarity is more than the first of the first predetermined threshold value and waits to push letter
Cease for the first information to be rejected；The first information to be rejected is rejected from the first information to be pushed storehouse and generates the second information to be pushed
Storehouse.
In certain embodiments, module is rejected further to be configured to：By each first pushed information wait to push with second
Each second information to be pushed in information bank does matching operation, determines that similarity is more than the second predetermined threshold value and preset less than first
Second information to be pushed of threshold value is the second candidate information；In response to determining that the quantity of the second candidate information is more than the 3rd default threshold
Value, rejects the second unnecessary candidate information so that the quantity of the second candidate information in the second information to be pushed storehouse is no more than the 3rd
Predetermined threshold value.
The third aspect, this application provides a kind of server, including：One or more processors；Storage device, for depositing
One or more programs are stored up, when one or more programs are executed by one or more processors so that one or more processors
Realize any of the above-described method.
Fourth aspect, this application provides a kind of computer-readable recording medium, is stored thereon with computer program, the journey
Any of the above-described method is realized when sequence is executed by processor.
The method and apparatus for pushed information that the embodiment of the present application is provided, letter has been pushed by obtain user first
Breath, can be rejected and first the first information to be pushed generation second that pushed information has matched from the first information to be pushed storehouse
Information to be pushed storehouse, then by the second information to be pushed sequence the 3rd queue to be pushed of generation in the second information to be pushed storehouse,
And obtained successively from the queue at least one the 3rd information to be pushed insertion user subscription information queue in be pushed to the use
Family, is repeatedly pushed and the first information that pushed information matches so as to avoid to user.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows that the application can apply to exemplary system architecture figure therein；
Fig. 2 shows the flow chart of one embodiment of the method for pushed information according to the application；
Fig. 3 A- Fig. 3 B show the schematic diagram of an application scenarios of the method for pushed information according to the application；
Fig. 4 shows the flow chart of another embodiment of the method for pushed information according to the application；
Fig. 5 shows the structural representation of one embodiment of the device for pushed information according to the application；
Fig. 6 shows the structure suitable for being used for realizing the terminal device of the embodiment of the present application or the computer system of server
Schematic diagram.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that, in order to
Be easy to description, illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the method for pushed information or the implementation of the device for pushed information that can be using the application
The exemplary system architecture 100 of example.
As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105.
Medium of the network 104 to provide communication link between terminal device 101,102,103 and server 105.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, to receive or send out
Deliver letters breath etc..Various telecommunication customer end applications can be installed, such as web browser should on terminal device 101,102,103
With, shopping class application, searching class application, JICQ, mailbox client, social platform software etc..
Terminal device 101,102,103 can be with display screen and support information consult various electronic equipments, bag
Include but be not limited to smart mobile phone, tablet personal computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio aspect 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio aspect 4) it is player, on knee portable
Computer and desktop computer etc..
Server 105 can be to provide the server of various services, such as to the input on terminal device 101,102,103
Method application, search engine, the application of file management class etc. provide the database server or Cloud Server supported.Server can be right
The data received such as are stored, analyzed at the processing, and result is fed back into terminal device.
It should be noted that the method for pushed information that the embodiment of the present application is provided typically is held by server 105
OK, correspondingly, the device for pushed information is generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need
Will, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown
200.This is used for the method for pushed information, may comprise steps of：
Step 201, the pushed information of obtain that user receives in default historical time section first.
In the present embodiment, the terminal device where user can pass through wired connection mode in default historical time section
Or radio connection runs electronic equipment (such as the server shown in Fig. 1) thereon from the method for pushed information
Receive the information of electronic equipment push.Above-mentioned electronic equipment can obtain correspondence user according to identity such as the ID of user and exist
The information received in default historical time section, the information received is the first pushed information.Here, first pushed
Information can include user receive and click on read first pushed information and user receive but and do not click on reading
First crossed pushed information.Above-mentioned first pushed information can include but is not limited to advertising message.It is pointed out that on
3G/4G connections, WiFi connections, bluetooth connection, WiMAX connections, Zigbee companies can be included but is not limited to by stating radio connection
Connect, UWB (ultra wideband) connections and other it is currently known or in the future exploitation radio connections.
Here, the setting that presetting historical time section can be received by electronic equipment is instructed and specified, for example, above-mentioned electronics is set
It is standby that setting interface can be provided, default historical time section is set to from " 2017-4-16 " to " 2017-4-20 "；Or on
Default historical time section is stated for example can also to be directly defaulted as " nearest five days " by default setting.
Step 202, the first information to be rejected is rejected from default first information to be pushed storehouse to wait to push to generate second
Information bank.
In the present embodiment, above-mentioned electronic equipment can pre-set the first information to be pushed storehouse, this first wait push letter
Breath storehouse can include multiple first information to be pushed.Each first information to be pushed can be with the above-mentioned first pushed information information
Type is identical, for example, the first information to be pushed and above-mentioned first pushed information can be advertising message.Above-mentioned electronic equipment
Can be using various matching means by each first information to be pushed in above-mentioned default first information to be pushed storehouse and above-mentioned the
One pushed information do matching operation, therefrom determine with this first pushed information match the first information to be pushed, and confirm
Identified first information to be pushed is the first information to be rejected.Above-mentioned electronic equipment can be from above-mentioned first information to be pushed
The above-mentioned first information to be rejected is rejected in storehouse and generates the second information to be pushed storehouse.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can obtain the row of above-mentioned user in advance
For information.Here, electronic equipment can search information, click information, subscription information and Information on Collection based on user etc. obtain
The behavioural information of user.Then, electronic equipment can extract keyword from the behavioural information of the user, and it is extended
Generate keyword set.It can be seen that, the keyword set can include the keyword of said extracted and the derivative words of the keyword.Most
Afterwards, electronic equipment can obtain multiple first information to be pushed according to keyword set from default multiple first information, raw
Into the first information to be pushed storehouse.If for example, the content of some first information include above-mentioned keyword set in any keyword,
The electronic equipment can regard the first information as the first information to be pushed.The derivative words of the keyword of said extracted can include
At least one of below：The synonym of the keyword of said extracted, for example, keyword " child " can have synonym " children "；
The near synonym of the keyword of said extracted, for example, keyword " Lantern Festival " can have near synonym " rice dumpling "；The key of said extracted
The expansion word of word, the expansion word of keyword can be frequently appeared in same information with the keyword, and both relevances compared with
By force, for example, keyword " toothbrush " can have the expansion word of " toothpaste " or " tooth flusher " etc.
Step 203, each second information to be pushed in the second information to be pushed storehouse is sorted and waits to push letter to generate the 3rd
Cease queue.
In the present embodiment, the second information to be pushed storehouse generated for step 202, including the first information to be pushed
First is rejected in storehouse after at least one remaining first information to be pushed after rejecting information.Here it is possible to which first is waited to push letter
Remaining each first information to be pushed is as the second information to be pushed in breath storehouse, and the information that each second information to be pushed is constituted
Storehouse is used as the second information to be pushed storehouse.Above-mentioned electronic equipment can be according to default ordering rule by above-mentioned second information to be pushed
PUSH message queue is treated in each second information to be pushed sequence in storehouse, generation the 3rd.
For example, above-mentioned electronic equipment can according to the generation time of each second information to be pushed sequencing, by each the
Two information to be pushed are ranked up；Or can also be according to the popular degree of each second information to be pushed (here it is possible to according to
The click volume of two information to be pushed determines the popular degree of second information to be pushed), each second information to be pushed is arranged
Sequence.
Step 204, obtain at least one the 3rd information to be pushed successively from the 3rd information to be pushed queue, and will be obtained
In the subscription information queue that the information to be pushed of at least one taken the 3rd insertion user subscribes between two adjacent subscription information.
In the present embodiment, the 3rd information to be pushed queue generated for step 203, wherein can include after sequence
Each second information to be pushed.Here it is possible to regard each second information to be pushed after sequence as the 3rd information to be pushed, it is seen that on
At least one the 3rd information to be pushed can be included by stating the 3rd information to be pushed queue.Above-mentioned electronic equipment can be obtained in advance
The subscription information queue of user's subscription is stated, obtaining at least one successively from above-mentioned 3rd information to be pushed queue afterwards the 3rd waits to push away
Deliver letters breath, two adjacent subscription in the subscription information queue for then subscribing to each 3rd information to be pushed insertion user of acquisition
Between information, a new information to be pushed queue is formed, the new information to be pushed queue of formation is finally pushed to user,
So that user can be while receive the 3rd information to be pushed being inserted into when browsing subscription information.
Generally, user can pass through subscription information system subscription information, when user consults subscription information, the ordering system
The subscription information queue of feedback can be generated, the subscription information queue is then fed back into above-mentioned user.Above-mentioned electronic equipment exists
When ordering system generates subscription information queue, at least one the 3rd information to be pushed of above-mentioned acquisition can be inserted the information team
In row between two adjacent subscription information, therefore, above-mentioned user can also look into while above-mentioned access subscription information is received
Read the 3rd information to be pushed being inserted into.
With continued reference to Fig. 3 A- Fig. 3 B, Fig. 3 A- Fig. 3 B show according to the method for pushed information of the present embodiment should
With a schematic diagram of scene.When user sends the topical news information consulted and subscribed to for the first time, the user can connect simultaneously
Multiple topical news and the first advertising message 301 are have received, as shown in Figure 3A；In the brush of user's click or touch-control as shown in Figure 3A
During new logo 302, user can send the request for consulting the topical news subscribed to second.Now, above-mentioned server can after
It is the first pushed information that platform, which obtains above-mentioned first advertising message 301,；Afterwards, above-mentioned server can be in including for pre-setting
Multiple first treat to reject first matched with above-mentioned first advertising message in the first information to be pushed storehouse of advertisement information
Treat that advertisement information generates the second information to be pushed storehouse；Then, above-mentioned server can be by the second information to be pushed storehouse
Each second treats advertisement information according to default rule (such as the price for delivering advertisement) sequence the 3rd information to be pushed of generation
Queue；Finally, above-mentioned server can obtain at least one successively from the 3rd information to be pushed queue and the 3rd treat advertisement
Information, and treat that advertisement information is inserted between topical news adjacent in above-mentioned topical news queue by the acquired the 3rd.
When the topical news that second of access of user is subscribed to, the 3rd be inserted into will be received and treat advertisement information 303, and shown
Show on the terminal device, as shown in Figure 3 B.
The method for pushed information that above-described embodiment of the application is provided, letter has been pushed by obtain user first
Breath, can be rejected and first the first information to be pushed generation second that pushed information has matched from the first information to be pushed storehouse
Information to be pushed storehouse, then by the second information to be pushed sequence the 3rd queue to be pushed of generation in the second information to be pushed storehouse,
And obtained successively from the queue at least one the 3rd information to be pushed insertion user subscription information queue in be pushed to the use
Family, is repeatedly pushed and the first information that pushed information matches so as to avoid to user.
Referring next to Fig. 4, it illustrates another embodiment of the method for pushed information according to the application
Flow chart 400.As illustrated, the method for pushed information in the present embodiment, may include steps of：
Step 401, by user received in default historical time section first pushed information be cached to it is data cached
Storehouse.
In the present embodiment, the method for pushed information runs electronic equipment (such as service shown in Fig. 1 thereon
Device) can obtain that the user receives in default historical time section according to identity such as the ID of user first pushed letter
Breath, and by the first of acquisition pushed information be cached to cache database.Default historical time section can be received by electronic equipment
Setting instruction and specify, for example, above-mentioned default historical time section can be nearest five days.It is appreciated that above-mentioned library database
Receive the first of different user the pushed information can be cached.
Step 402, each first pushed information is obtained from cache database.
In the present embodiment, above-mentioned electronic equipment can obtain the user in default historical time from above-mentioned cache database
The first pushed information received in section.If it is appreciated that the user receives multiple first in default historical time section
Pushed information, then above-mentioned electronic equipment can obtain each first pushed information.
Step 403, by each first pushed information done with each first information to be pushed in the first information to be pushed storehouse
Matching operation, determines that the first information to be pushed that similarity is more than the first predetermined threshold value is the first information to be rejected.
In the present embodiment, above-mentioned electronic equipment can pre-set the first information to be pushed storehouse, this first wait push letter
Breath can include multiple first information to be pushed in storehouse.The first pushed information, above-mentioned electronic equipment obtained based on step 402
Each first information to be pushed in each first pushed information and the first information to be pushed storehouse can be done matching operation, and obtained
Take each first information to be pushed and the similarity of first pushed information, and then determine similar to the first pushed information
First information to be pushed of the degree more than the first predetermined threshold value.Above-mentioned electronic equipment can be by the first information to be pushed determined
It is used as the first information to be rejected.For example, the first predetermined threshold value here can be 99%, then above-mentioned electronic equipment can determine with
First the first information to be pushed that pushed information similarity has been more than 99% is the first information to be rejected.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can use various matching operation sides
Method, calculates the similarity of the first pushed information and each first information to be pushed.For example, above-mentioned electronic equipment first can be from
One extracts multiple keywords in pushed information, and the generation keyword such as derivative words of each keyword and each keyword is obtained afterwards
Gather, then above-mentioned electronic equipment can be carried out the content of above-mentioned keyword set and each first information to be pushed one by one respectively
Matching, and the number of the keyword according to included by the content of every first information to be pushed come determine this first it is to be selected push letter
Breath and the matching relationship of the first pushed information.If for example, including above-mentioned pass in the content of some the first information to be pushed
All keywords in keyword set, then can determine first information to be pushed and the similarity of the above-mentioned first pushed information
For 100%；And if including the Partial key word in above-mentioned keyword set in the content of some the first information to be pushed, then
The number for the keyword that can be included according to the content of first information to be pushed determine first information to be pushed with it is above-mentioned
The similarity of first pushed information.
Step 404, the first information to be rejected is rejected from the first information to be pushed storehouse and generates the second information to be pushed storehouse.
In the present embodiment, the first information to be rejected determined based on step 403, above-mentioned electronic equipment can be treated from first
Reject first information to be rejected in pushed information storehouse, and by remaining first information to be pushed group in the first information to be pushed storehouse
Into the second information to be pushed storehouse.So as to avoid the second information to be pushed stock with first pushed information similarity be more than
First information to be pushed of the first predetermined threshold value.
Step 405, each second information to be pushed in each first pushed information and the second information to be pushed storehouse is done
With computing, determine that similarity is more than the second predetermined threshold value and the second information to be pushed less than the first predetermined threshold value is the second candidate
Information.
In the present embodiment, based on step 404 obtain the second information to be pushed storehouse, above-mentioned electronic equipment can will each
First each second information to be pushed in pushed information and the second information to be pushed storehouse does matching operation, obtains each second and treats
The similarity of pushed information and first pushed information, may thereby determine that out that the similarity with the first pushed information is more than
Second predetermined threshold value and the second information to be pushed for being less than the first predetermined threshold value.Above-mentioned electronic equipment can be by determined
Two information to be pushed are used as the second candidate information.
It is appreciated that each second information to be pushed in the second information to be pushed storehouse is rejecting in the first information to be pushed storehouse
First wait reject information after remaining first information to be pushed, therefore, by each first pushed information wait to push with first
When each first information to be pushed in information bank does matching operation, it can directly determine that similarity is more than the second default predetermined threshold value
And less than the first information to be pushed of the first predetermined threshold value, identified first information to be pushed is above-mentioned second candidate letter
Breath.It can be seen that, above-mentioned electronic equipment can determine the first information to be rejected and the second candidate information respectively by matching operation twice；
Or, above-mentioned electronic equipment can also determine the first information to be rejected and the second candidate information by a matching operation.
Step 406, in response to determining that the quantity of the second candidate information is more than the 3rd predetermined threshold value, reject unnecessary second and wait
Information is selected so that the quantity of the second candidate information in the second information to be pushed storehouse is no more than the 3rd predetermined threshold value.
In the present embodiment, the second candidate information obtained based on step 405, above-mentioned electronic equipment can determine the first
The quantity of two candidate informations, then judges whether the quantity of the second candidate information is more than the 3rd predetermined threshold value.When above-mentioned electronics is set
When the standby quantity for determining the second candidate information is more than three predetermined threshold values, unnecessary the can be rejected from each second candidate information
Two candidate informations so that the quantity of the second candidate information is no more than the 3rd predetermined threshold value.It is appreciated that when above-mentioned electronic equipment is true
When the quantity of fixed second candidate information is less than or equal to three predetermined threshold values, each the can be kept in the second information to be pushed storehouse
The quantity of two candidate informations is constant.
In some optional implementations of the present embodiment, when above-mentioned electronic equipment determines the quantity of the second candidate information
During more than three predetermined threshold values, can by each second candidate information according to its with first pushed information similarity from small to large
Order arranged, then reject wherein with less second candidate information of the first information to be pushed similarity so that second
The quantity of candidate information is no more than the 3rd predetermined threshold value.It is appreciated that above-mentioned electronic equipment can also be advised according to others sequence
Then each second candidate information is ranked up, to reject the second unnecessary candidate information.Or, above-mentioned electronic equipment can also be each
The second candidate information being removed is randomly selected in second candidate information.Those skilled in the art can be according to actual need
Will, the second candidate information for needing to be removed is chosen, is not limited uniquely here.
Step 407, each second information to be pushed in the second information to be pushed storehouse is sorted and waits to push letter to generate the 3rd
Cease queue.
In the present embodiment, above-mentioned electronic equipment can obtain in the second information to be pushed storehouse remaining each second and wait to push
Information, and each second information to be pushed is ranked up according to default ordering rule, PUSH message queue is treated in generation the 3rd.
Step 408, obtain at least one the 3rd information to be pushed successively from the 3rd information to be pushed queue, and will be obtained
In the subscription information queue that the information to be pushed of at least one taken the 3rd insertion user subscribes between two adjacent subscription information.
In the present embodiment, the 3rd information to be pushed queue generated for step 407, here can will be each after sequence
Second information to be pushed is used as the 3rd information to be pushed.Above-mentioned electronic equipment can obtain the subscription letter that above-mentioned user subscribes in advance
Queue is ceased, at least one the 3rd information to be pushed is obtained from above-mentioned 3rd information to be pushed queue afterwards, then by each of acquisition
In the subscription information queue that 3rd information to be pushed insertion user subscribes between adjacent two subscription information, formed one it is new
Information to be pushed queue, is finally pushed to user by the new information to be pushed queue of formation, so that user is ordered browsing
Can be while receiving the 3rd information to be pushed being inserted into when readding information.
Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the method for pushed information in the present embodiment
Flow 400 can reject in the first information to be pushed storehouse it is all with first pushed information similarity be more than the first predetermined threshold value
The first information to be pushed, it is possible to reject in the second information to be pushed storehouse part with first pushed information similarity be more than the
Two predetermined threshold values and less than the second information to be pushed of the first predetermined threshold value, it is excessive so as to avoid pushing quantity to user
To the first similar information of pushed information.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, it is used to push letter this application provides one kind
One embodiment of the device of breath, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device can specifically be answered
For in various electronic equipments.
As shown in figure 5, the device 500 for pushed information of the present embodiment includes：Acquisition module 501, rejecting module
502nd, order module 503 and insertion module 504.Wherein, acquisition module 501 is configured to obtain user goes through default
First received in the history period pushed information；Module 502 is rejected to be configured to from default first information to be pushed storehouse
It is middle rejecting the first information to be rejected to generate the second information to be pushed storehouse, wherein, the first information to be rejected be first treat push believe
With first the first information to be pushed that pushed information matches in breath storehouse；Order module 503 is configured to wait to push by second
Each second information to be pushed in information bank sorts to generate the 3rd information to be pushed queue；And insert module 504 and be configured to
Obtain at least one the 3rd information to be pushed successively from the 3rd information to be pushed queue, and will be acquired described at least one
In the subscription information queue that 3rd information to be pushed insertion user subscribes between two adjacent subscription information.
In some optional implementations of the present embodiment, device 500 can also also include：Generation module (not shown)
It is configured to obtain the behavioural information of user, wherein, behavioural information is obtained based on following one or more：Search for information, click on
Information, subscription information and Information on Collection；The keyword of behavioural information is extracted, and keyword is extended to obtain keyword set
Close；According to keyword set, multiple first information to be pushed are obtained from default multiple first information and wait to push away to generate first
Send information bank.
In some optional implementations of the present embodiment, above-mentioned acquisition module 501 is configured specifically for user is existed
Pushed information is cached to cache database to first received in default historical time section；And obtain each from cache database
First pushed information.
In some optional implementations of the present embodiment, above-mentioned rejecting module 502 is configured specifically for by each
One each first information to be pushed in pushed information and the first information to be pushed storehouse does matching operation, determines that similarity is more than the
First information to be pushed of one predetermined threshold value is the first information to be rejected；And rejecting first is treated from the first information to be pushed storehouse
Reject information and generate the second information to be pushed storehouse.
In some optional implementations of the present embodiment, reject module 502 and be further configured to each first
Pushed information does matching operation with each second information to be pushed in the second information to be pushed storehouse, determines that similarity is more than second pre-
If threshold value and less than the first predetermined threshold value the second information to be pushed be the second candidate information；And in response to determining the second candidate
The quantity of information is more than the 3rd predetermined threshold value, reject unnecessary the second candidate information so that in the second information to be pushed storehouse second
The quantity of candidate information is no more than the 3rd predetermined threshold value.
Below with reference to Fig. 6, it illustrates suitable for for the computer for the terminal device/server for realizing the embodiment of the present application
The structural representation of system 600.Terminal device/server shown in Fig. 6 is only an example, should not be to the embodiment of the present application
Function and use range band come any limitation.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and
Perform various appropriate actions and processing.In RAM 603, the system that is also stored with 600 operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interfaces 605 are connected to lower component：Importation 606 including keyboard, mouse etc.；Penetrated including such as negative electrode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.；
And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc., are arranged on driver 610, in order to read from it as needed
Computer program be mounted into as needed storage part 608.
Especially, in accordance with an embodiment of the present disclosure, the process described above with reference to flow chart may be implemented as computer
Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being carried on computer-readable medium
On computer program, the computer program include be used for execution flow chart shown in method program code.In such reality
Apply in example, the computer program can be downloaded and installed by communications portion 609 from network, and/or from detachable media
611 are mounted.When the computer program is performed by CPU (CPU) 601, perform what is limited in the present processes
Above-mentioned functions.It should be noted that computer-readable medium described herein can be computer-readable signal media or
Computer-readable recording medium either the two any combination.Computer-readable recording medium for example can be --- but
Be not limited to --- electricity, magnetic, optical, electromagnetic, system, device or the device of infrared ray or semiconductor, or it is any more than combination.
The more specifically example of computer-readable recording medium can include but is not limited to：Electrical connection with one or more wires,
Portable computer diskette, hard disk, random access storage device (RAM), read-only storage (ROM), erasable type may be programmed read-only deposit
Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory
Part or above-mentioned any appropriate combination.In this application, computer-readable recording medium can any be included or store
The tangible medium of program, the program can be commanded execution system, device or device and use or in connection.And
In the application, computer-readable signal media can include believing in a base band or as the data of carrier wave part propagation
Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not
It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer
Any computer-readable medium beyond readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use
In by the use of instruction execution system, device or device or program in connection.Included on computer-readable medium
Program code any appropriate medium can be used to transmit, include but is not limited to：Wirelessly, electric wire, optical cable, RF etc., Huo Zheshang
Any appropriate combination stated.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of the various embodiments of the application, method and computer journey
Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation
The part of one module of table, program segment or code, the part of the module, program segment or code is used comprising one or more
In the executable instruction for realizing defined logic function.It should also be noted that in some realizations as replacement, being marked in square frame
The function of note can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actually
It can perform substantially in parallel, they can also be performed in the opposite order sometimes, this is depending on involved function.Also to note
Meaning, the combination of each square frame in block diagram and/or flow chart and the square frame in block diagram and/or flow chart can be with holding
The special hardware based system of function or operation as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in module involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described module can also be set within a processor, for example, can be described as：A kind of processor bag
Include acquisition module, reject module, order module and insertion module.Wherein, the title of these modules not structure under certain conditions
The paired restriction of the unit in itself, for example, acquisition module is also described as " obtaining user inscribed in default historical time section
The module of first received pushed information ".
As on the other hand, present invention also provides a kind of computer-readable medium, the computer-readable medium can be
Included in device described in above-described embodiment；Can also be individualism, and without be incorporated the device in.Above-mentioned calculating
Machine computer-readable recording medium carries one or more program, when said one or multiple programs are performed by the device so that should
Device：The pushed information of obtain that user receives in default historical time section first；From default first information to be pushed
The first information to be rejected is rejected in storehouse to generate the second information to be pushed storehouse, wherein, the first information to be rejected is waited to push for first
With first the first information to be pushed that pushed information matches in information bank；Each second in second information to be pushed storehouse is treated
Pushed information sorts to generate the 3rd information to be pushed queue；Obtained successively from the 3rd information to be pushed queue at least one
Three information to be pushed, and the information to be pushed of at least one acquired 3rd is inserted into phase in the subscription information queue that user subscribes to
Between two adjacent subscription information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical schemes formed by any combination.Such as features described above has similar work(with (but not limited to) disclosed herein
The technical characteristic of energy carries out technical scheme formed by replacement mutually.
Claims (12)
1. a kind of method for pushed information, it is characterised in that including：
The pushed information of obtain that user receives in default historical time section first；
The first information to be rejected is rejected from default first information to be pushed storehouse to generate the second information to be pushed storehouse, wherein,
First information to be rejected be in the first information to be pushed storehouse with the described first first treating of matching of pushed information
Pushed information；
Each second information to be pushed in the second information to be pushed storehouse is sorted to generate the 3rd information to be pushed queue；
Obtain at least one the 3rd information to be pushed successively from the 3rd information to be pushed queue, and will be acquired described in
At least one the 3rd information to be pushed is inserted between two subscription information adjacent in the subscription information queue that the user subscribes to.
2. according to the method described in claim 1, it is characterised in that also include：
The behavioural information of the user is obtained, wherein, the behavioural information is obtained based on following one or more：Search information,
Click information, subscription information and Information on Collection；
The keyword of the behavioural information is extracted, and the keyword is extended to obtain keyword set；
According to the keyword set, multiple first information to be pushed are obtained from default multiple first information to generate
The first information to be pushed storehouse.
3. according to the method described in claim 1, it is characterised in that the acquisition user receives in default historical time section
The first pushed information, including：
By the user received in default historical time section described first pushed information be cached to cache database；
The each described first pushed information is obtained from the cache database.
4. method according to claim 3, it is characterised in that described that is rejected from default first information to be pushed storehouse
One information to be rejected to generate the second information to be pushed storehouse, including：
By each described first pushed information matched with each first information to be pushed in the first information to be pushed storehouse
Computing, determines that first information to be pushed that similarity is more than the first predetermined threshold value is the described first information to be rejected；
The described first information to be rejected is rejected from the first information to be pushed storehouse and generates the second information to be pushed storehouse.
5. method according to claim 4, it is characterised in that also include：
Each second information to be pushed in each described first pushed information and the second information to be pushed storehouse is done
With computing, determine that similarity is more than the second predetermined threshold value and second information to be pushed less than first predetermined threshold value is
Second candidate information；
In response to determining that the quantity of second candidate information is more than the 3rd predetermined threshold value, unnecessary second candidate letter is rejected
Cease so that the quantity of the second candidate information in the second information to be pushed storehouse is no more than the 3rd predetermined threshold value.
6. a kind of device for pushed information, it is characterised in that including：
Acquisition module, is configured to obtain user receives in default historical time section the first pushed information；
Module is rejected, the first information to be rejected of rejecting from default first information to be pushed storehouse is configured to and is treated with generating second
Pushed information storehouse, wherein, first information to be rejected be the first information to be pushed storehouse in pushed letter with described first
First information to be pushed of manner of breathing matching；
Order module, is configured to that each second information to be pushed in the second information to be pushed storehouse sorts to generate the 3rd
Information to be pushed queue；
Module is inserted, is configured to obtain at least one successively from the 3rd information to be pushed queue and the 3rd waits to push letter
Breath, and will be acquired described at least one the 3rd information to be pushed insert adjacent in the subscription information queue that the user subscribes to
Two subscription information between.
7. device according to claim 6, it is characterised in that also include：
Generation module, is configured to obtain the behavioural information of the user, wherein, the behavioural information is based on the next item down or many
Item is obtained：Search for information, click information, subscription information and Information on Collection；
The keyword of the behavioural information is extracted, and the keyword is extended to obtain keyword set；
According to the keyword set, multiple first information to be pushed are obtained from default multiple first information to generate
The first information to be pushed storehouse.
8. device according to claim 6, it is characterised in that the acquisition module configuration specifically for：
By the user received in default historical time section described first pushed information be cached to cache database；
The each described first pushed information is obtained from the cache database.
9. device according to claim 8, it is characterised in that the rejecting module configuration specifically for：
By each described first pushed information matched with each first information to be pushed in the first information to be pushed storehouse
Computing, determines that first information to be pushed that similarity is more than the first predetermined threshold value is the described first information to be rejected；
The described first information to be rejected is rejected from the first information to be pushed storehouse and generates the second information to be pushed storehouse.
10. device according to claim 9, it is characterised in that the rejecting module is further configured to：
Each second information to be pushed in each described first pushed information and the second information to be pushed storehouse is done
With computing, determine that similarity is more than the second predetermined threshold value and second information to be pushed less than first predetermined threshold value is
Second candidate information；
In response to determining that the quantity of second candidate information is more than the 3rd predetermined threshold value, unnecessary second candidate letter is rejected
Cease so that the quantity of the second candidate information in the second information to be pushed storehouse is no more than the 3rd predetermined threshold value.
11. a kind of server, it is characterised in that including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processors are real
The existing method as described in any in claim 1-5.
12. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is by processor
The method as described in any in claim 1-5 is realized during execution.
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| CN201710325551.9A CN107169077A (en) | 2017-05-10 | 2017-05-10 | Method and apparatus for pushed information |
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| CN201710325551.9A Pending CN107169077A (en) | 2017-05-10 | 2017-05-10 | Method and apparatus for pushed information |
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Application publication date: 20170915 |