CN112087725B

CN112087725B - Push message display method and device and storage medium

Info

Publication number: CN112087725B
Application number: CN201910512231.3A
Authority: CN
Inventors: 古建生; 丁海峰; 张燕
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-06-13
Filing date: 2019-06-13
Publication date: 2022-08-23
Anticipated expiration: 2039-06-13
Also published as: CN112087725A

Abstract

The application discloses a push message display method, and belongs to the technical field of computers. The method is executed by a terminal, and comprises the following steps: when a push event is received, acquiring at least two message contents corresponding to the push event; acquiring the push priorities of at least two message contents according to the historical feedback records; acquiring target message content from the at least two message contents according to the pushing priority of the at least two message contents; and displaying the push message in the terminal according to the target message content. The method and the device can acquire the push priority of the message content corresponding to the push time according to the historical feedback record, so that the target message content is determined, the push message containing the target message content is displayed in the terminal, and the content of the push message in the terminal can be adjusted according to the push priority, so that the content of the push message in the terminal becomes diversified, and the display effect of the push message is improved.

Description

Push message display method and device and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying a push message, and a storage medium.

Background

In daily life, related Applications (APPs) in a terminal may often push messages, which may be used to remind a user of the current usage of the terminal, or may also be advertisement-type information that is of interest to some user.

In the related art, for the pushing of these messages, generally, the pushing is performed based on the basic configuration of the server configuration corresponding to the relevant APP, for example, when a certain APP is installed in the terminal, the terminal may download the message content and the style adopted when pushing the APP message from the server of the APP, and when the APP needs to push the message to the terminal, the terminal may generate the message according to the obtained message content and style, so as to display the message to the user.

In the related technology, the message content and the message style acquired by the terminal are generally fixed, and the terminal also adopts the same message content and the same message style to push each time when pushing the message, so that the form of pushing the message is relatively single, and the message pushing and displaying effect is relatively poor.

Disclosure of Invention

The embodiment of the application provides a push message display method and device, computer equipment and a storage medium. The technical scheme is as follows:

in one aspect, an embodiment of the present application provides a push message display method, where the method is executed by a terminal, and the method includes:

when a push event is received, acquiring at least two message contents corresponding to the push event; the push event is used for triggering the display of a push message in the terminal;

acquiring the push priorities of the contents of the at least two messages according to a historical feedback record, wherein the historical feedback record indicates the feedback condition of a user to each historical push message displayed in the terminal;

acquiring target message contents from the at least two message contents according to the pushing priorities of the at least two message contents;

and displaying the push message in the terminal according to the target message content.

On the other hand, an embodiment of the present application further provides a push message display device, where the device is used in a terminal, and the device includes:

the message content acquisition module is used for acquiring at least two message contents corresponding to a push event when the push event is received; the push event is used for triggering the display of a push message in the terminal;

the priority acquisition module is used for acquiring the push priorities of the at least two message contents according to a historical feedback record, wherein the historical feedback record indicates the feedback condition of a user on each historical push message displayed in the terminal;

the target content acquisition module is used for acquiring target message contents from the at least two message contents according to the push priorities of the at least two message contents;

and the push message display module is used for displaying the push message in the terminal according to the target message content.

In yet another aspect, an embodiment of the present application further provides a computer-readable storage medium, in which at least one instruction, at least one program, a code set, or a set of instructions is stored, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by a processor to implement the push message presentation method described above.

The technical scheme provided by the embodiment of the application at least comprises the following beneficial effects:

when a terminal receives a push event, acquiring at least two message contents corresponding to the push event; the push event is used for triggering the display of a push message in the terminal; acquiring the push priorities of at least two message contents according to a historical feedback record, wherein the historical feedback record indicates the feedback condition of a user on each historical push message displayed in the terminal; acquiring target message content from the at least two message contents according to the pushing priority of the at least two message contents; and displaying the push message in the terminal according to the target message content. The method and the device can acquire the push priority of the message content corresponding to the push time according to the historical feedback record, so that the target message content is determined, the push message containing the target message content is displayed in the terminal, and the content of the push message in the terminal can be adjusted according to the push priority, so that the content of the push message in the terminal becomes diversified, and the display effect of the push message is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic structural diagram of a system for displaying a push message according to an embodiment of the present application;

fig. 2 is a flowchart of a method for displaying a push message according to an embodiment of the present disclosure;

fig. 3 is a flowchart of a method for displaying a push message according to an embodiment of the present application;

fig. 4 to fig. 6 are schematic diagrams of interfaces for displaying push messages according to embodiments of the present application;

fig. 7 is a timing diagram illustrating a push message according to an embodiment of the present application;

fig. 8 is a timing diagram of the service module in fig. 7 according to an embodiment of the present application;

FIG. 9 is a timing diagram of the core control module of FIG. 7 according to an embodiment of the present application;

FIG. 10 is a timing diagram of an adaptation module of the system of FIG. 7 according to an embodiment of the present application;

FIG. 11 is a timing diagram of the data persistence module of FIG. 7 according to an embodiment of the present application;

FIG. 12 is a timing diagram of an embodiment of the present application relating to the expansion module of FIG. 7;

fig. 13 is a flowchart of a push message presentation method according to an embodiment of the present application;

FIG. 14 is a block diagram of a system architecture provided by an embodiment of the present application;

fig. 15 is a block diagram illustrating a push message presentation device according to an exemplary embodiment of the present application;

FIG. 16 is a block diagram illustrating a computer device according to an exemplary embodiment of the present application;

fig. 17 is a schematic structural diagram of a computer device according to an exemplary embodiment of the present application.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.

The scheme provided by the application can be used in an application scene of message pushing in the terminal, and when the APP in the terminal needs to push the message to the terminal, the message to be pushed by the terminal is generated, so that the pushed message is more in line with the interest and preference of the user. For ease of understanding, the application scenarios referred to in the present application will first be briefly described below.

With the development of the computer field, people have been common to use APP to entertain or work in daily life, and the APP installed in the terminal or an application program carried by the terminal can generally push some messages and the like.

Please refer to fig. 1, which illustrates a schematic structural diagram of a system for displaying a push message according to an embodiment of the present application. As shown in fig. 1, a plurality of terminals 110 and a server 120 are included.

The terminal 110 may be an APP (e.g., application a) provided by the server 120. For example, the terminal 110 may be a mobile phone, a tablet computer, a desktop computer, etc.

The server 120 may be one server, or several servers, or a virtualization platform, or a cloud computing service center.

The terminal 110 and the server 120 are connected through a communication network. Alternatively, the communication network may be a wired network or a wireless network.

Optionally, the wireless network or wired network described above uses standard communication techniques and/or protocols. The Network is typically the Internet, but may be any Network including, but not limited to, a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a mobile, wireline or wireless Network, a private Network, or any combination of virtual private networks. In some embodiments, data exchanged over a network is represented using techniques and/or formats including Hypertext Mark-up Language (HTML), Extensible Markup Language (XML), and the like. All or some of the links may also be encrypted using conventional encryption techniques such as Secure Socket Layer (SSL), Transport Layer Security (TLS), Virtual Private Network (VPN), Internet Protocol Security (IPsec). In other embodiments, custom and/or dedicated data communication techniques may also be used in place of, or in addition to, the data communication techniques described above.

In the embodiment of the present application, the server 120 may actively push some messages to the terminal 110, and optionally, the messages may include one or more of news-based messages, information-based messages, entertainment-based messages, military-based messages, and application-based messages. Optionally, the terminal 110 may receive the messages pushed by the server through the application a installed in the terminal 110, and finally show the messages in the terminal 110. In a possible implementation manner, the application a may also bind to a push event, and in the process of starting or running the application a, the terminal 110 may receive an operation of a user, trigger the push event, further trigger displaying of a push message in the terminal, and the like.

To improve the display effect of the push message, please refer to fig. 2, which shows a flowchart of a method for displaying the push message according to an embodiment of the present application. The method can be applied to the system shown in fig. 1 and executed by the terminal in the system, as shown in fig. 2, and the method can include the following steps.

Step 201, when receiving a push event, acquiring at least two message contents corresponding to the push event.

Wherein the push event is used for triggering the display of the push message in the terminal.

Optionally, the push event may be a start event of an APP installed in the terminal, or an operation event on an APP interface when the APP runs in the terminal, and the push event may be set in the APP in advance by a developer or an operation and maintenance person, and a binding relationship is established between the push event and a message that the APP can push, so that when the terminal receives the push event, the message may be pushed in the terminal.

Optionally, in this embodiment of the application, for the same push event, the number of the messages having the binding relationship with the same push event is at least two, and when the terminal receives the push event, the message content of the at least two messages having the binding relationship with the push event is obtained. Optionally, the two pieces of message content acquired by the terminal may be attributes of the two pieces of message content, such as: pictures, words, websites, etc.

Step 202, obtaining the push priority of at least two message contents according to the historical feedback record.

The history feedback record indicates the feedback condition of the user to each history push message displayed in the terminal.

Optionally, the feedback condition of the user to each historical push message displayed in the terminal may be any one or more of clicking to view the push message displayed in the terminal, deleting the push message displayed in the terminal, collecting, forwarding, sharing the push message displayed in the terminal, commenting the push message displayed in the terminal, and the like.

Optionally, when the terminal acquires the at least two pieces of message content, it may also acquire an original push priority for acquiring the at least two pieces of message content, where the original push priority may indicate that the terminal preferentially displays a priority of a push message corresponding to the at least two pieces of message content, for example, the original push priority of the push message a is lower than the original push priority of the push message B, and when the push message a and the push message B are displayed in the terminal, the terminal may preferentially display the push message B.

Optionally, in this embodiment of the application, the terminal may further obtain an update push priority of the at least two pieces of message content according to the history feedback record, and replace the original push priority of the obtained at least two pieces of message content with the update push priority obtained by the terminal according to the history feedback record. For example, when the terminal acquires that the update push priority of the push message a is higher than the update push priority of the push message B according to the history feedback record, the terminal may preferentially display the push message a when displaying the push message a and the push message B this time.

Step 203, according to the push priority of at least two message contents, obtaining the target message content from the at least two message contents.

After the terminal acquires the push priorities of the at least two message contents according to the historical feedback records, the terminal can acquire the target message contents from the at least two message contents according to the push priorities. Optionally, the target message content may be a message content with the highest push priority, or may also be a message content with X bits before the push priority. For example, when the terminal receives a certain push event, the terminal obtains three pieces of message content corresponding to the push event, and obtains the push priorities of the three pieces of message content according to the historical feedback record, at this time, the terminal may select, as the target message content, the message content with the highest priority among the three pieces of message content, or select, as the target message content, the message content with the push priorities of the three pieces of message content that are ranked in the top two digits. The number of the target message content finally acquired by the terminal is not limited in the embodiment of the application. Alternatively, the X may be preset by a developer or an operation and maintenance person.

And step 204, displaying the push message in the terminal according to the target message content.

Optionally, the terminal may display the push message including the target message content in the terminal finally after performing steps of rendering, filling, and the like in the terminal according to the acquired target message content.

In summary, when the terminal receives the push event, at least two pieces of message content corresponding to the push event are obtained; the push event is used for triggering the display of a push message in the terminal; acquiring the push priorities of at least two message contents according to a historical feedback record, wherein the historical feedback record indicates the feedback condition of a user on each historical push message displayed in the terminal; acquiring target message content from the at least two message contents according to the pushing priority of the at least two message contents; and displaying the push message in the terminal according to the target message content. The method and the device can acquire the push priority of the message content corresponding to the push time according to the historical feedback record, so that the target message content is determined, the push message containing the target message content is displayed in the terminal, and the content of the push message in the terminal can be adjusted according to the push priority, so that the content of the push message in the terminal becomes diversified, and the display effect of the push message is improved.

Taking an application a installed in a terminal as an example, please refer to fig. 3, which shows a flowchart of a method for displaying a push message according to an embodiment of the present application. The method can be applied to the system shown in fig. 1 and executed by the terminal in the system, as shown in fig. 3, and the method can include the following steps.

Step 301, when a push event is received, at least two pieces of message content corresponding to the push event are obtained.

Wherein the push event may be used to trigger presentation of the push message in the terminal.

Optionally, the push event may be a start or close event of an application a installed in the terminal, or an operation event of an interface of the application a when the application a runs in the terminal, and the like, where the push event may be set in the application a in advance by a developer or an operation and maintenance person, and a binding relationship is established between the push event and a message that can be pushed by the application a, so that when the terminal receives the push event, the message can be pushed in the terminal.

Optionally, the terminal may obtain at least two pieces of message content corresponding to the push event from the installation package of the application a. The server of the application program a may issue a basic configuration of a pushable message of the application program a to a terminal installed with the application program a, where the basic configuration may include a correspondence between a push event of the application program a and a push message corresponding to the push event of the application program a, and the terminal may obtain at least two corresponding message contents according to the push event triggered in the application program a and the basic configuration. For example, the installation package of the application a includes the correspondence between all push events of the application a and the push messages corresponding to all push events, and when the terminal receives any one push event, the terminal may obtain the correspondence between the push messages corresponding to the push event from the basic configuration of the installation package of the application a, and further download at least two pieces of message content from the network, and the like.

Please refer to table 1, which illustrates a table of correspondence between push events and push messages according to an embodiment of the present application.

Push event one	Message one, message two, message three, message four … …
		Push event two	Message one, message three, message four, message five … …
Push event three	Message two, message three, message four, and message six … …
		……	……

TABLE 1

As shown in table 1, each push event and the message corresponding to each push event are included. When a push event occurs in the terminal, the terminal can push a message corresponding to the push event one, and the terminal can acquire the corresponding relation between the push event one and each message capable of being pushed according to basic configuration, so as to acquire at least two message contents. That is, in table 1, the terminal may obtain the message contents corresponding to the first message, the second message, and the third message, or may obtain the message contents of all messages corresponding to the first push event. This is not limited by the examples of the present application.

Optionally, the at least two pieces of message content acquired by the terminal may be pictures, characters, titles, and the like corresponding to each piece of message content, for example, a piece of message content acquired by the terminal may be a picture one, a paragraph one, a title, and the like. Optionally, the terminal may use the obtained at least two pieces of message content as a content group, where each content in the content group is a piece of message content obtained by the corresponding terminal.

Step 302, obtaining a priority configuration according to the historical feedback record.

The history feedback record indicates the feedback condition of the user to each history push message displayed in the terminal; the priority configuration is used for indicating the push priority corresponding to each message type.

Optionally, the feedback condition of the user on each historical push message displayed in the terminal may be any one or more of clicking to view the push message displayed in the terminal, deleting the push message displayed in the terminal, collecting, forwarding and sharing the push message displayed in the terminal, commenting the push message displayed in the terminal, and the like. Optionally, the terminal may record each displayed historical push message and a feedback condition of the user to each historical push message, and generate a historical feedback record of each historical push message. Optionally, the terminal may record feedback conditions of the user for each historical push message shown in the terminal by using a positive and negative feedback value method, where the positive feedback value may indicate that the user clicks the push message, collects the push message, and forwards the push message, and optionally, different positive and negative feedback values may be added to different feedback conditions of the user in the terminal, for example, when the user clicks the push message, the terminal may add 1 to the positive feedback value of the push message, when the user collects the push message, the terminal may add 2 to the positive feedback value of the push message, and when the user forwards the push message, the terminal may add 3 to the positive feedback value of the push message. The negative feedback value indicates that the user deletes, blackens or does not process the push message displayed in the terminal. Optionally, the terminal may also add different negative feedback values according to different feedback situations of the user, which is not described here by way of example.

Please refer to table 2, which shows a schematic table of a historical feedback record related to an embodiment of the present application. The table contains a record between historical positive and negative feedback values and corresponding push messages.

TABLE 2

Optionally, the terminal may obtain the priority configuration corresponding to each message according to the history feedback record. For example, in table 2, the terminal may calculate the priorities of the first push message, the second push message, and the third push message according to the positive and negative feedback values corresponding to the three push messages. For example, the higher the positive feedback value of the second push message is, the higher the calculated priority is, and the lower the negative feedback value of the third push message is, the lower the priority calculated by the terminal is. Optionally, the terminal may obtain the message types of the first push message, the second push message, and the third push message, and obtain the priority of the first push message, the second push message, and the third push message corresponding to the message types of the first push message, the second push message, and the third push message, so as to obtain the priority configuration. For example, the message types of the push message one, the push message two, and the push message three are respectively: the type one, the type two, and the type three, the terminal may obtain the priority configuration according to the table 2, where the push message with the message type of the type one, the type two, and the type three is respectively the second level, the first level, and the second level. Wherein the priority of the first level is higher than the priority of the second level. Alternatively, the calculation of the push priority by the terminal according to the historical feedback record may be performed by an algorithm edited by a computer.

Step 303, obtaining the respective message types of the at least two message contents.

Optionally, each message content may correspond to its own message type, for example: news, advertisements, information, sports, literature, science, systems, etc. Optionally, the message type of each piece of message content acquired by the terminal may also be acquired through the basic configuration, that is, the basic configuration may further include the message types corresponding to the respective message contents.

Step 304, obtaining the respective push priorities of the at least two message contents according to the priority configuration and the respective message types of the at least two message contents.

The terminal can acquire the respective push priorities of the at least two message contents according to the acquired priority configuration and the respective message types of the at least two message contents. For example, when the type of the first message content in the at least two message contents is type two, and the type of the second message content is type three, the terminal may obtain that the priority of the first message content is first level, and the priority of the second message content is second level, that is, the priority corresponding to the message type in the priority configuration is taken as the push priority of the message content.

Step 305, obtaining a frequency control configuration.

The frequency control is configured to indicate a filtering threshold of each message type, where the filtering threshold includes at least one of a filtering number threshold in a unit duration, a time interval threshold in the unit duration, a pushing number threshold in the unit duration, and a clicking number threshold in the unit duration.

Optionally, the filtering time threshold in the unit duration may be the maximum filtering time of a certain type of push message in the unit duration by the terminal; the time interval threshold value in the unit duration may be a time interval at which a certain type of push message can be displayed by the terminal twice in the unit duration; the pushing time threshold in the unit duration may be the maximum number of times that a certain type of push message can be pushed by the terminal in the unit duration; the threshold number of clicks per unit of time may be a maximum number of times a certain type of push message may be clicked by a user per unit of time. Wherein, the unit time length mentioned here means: within 12 hours, within a day, within a week, etc., optionally, the unit time may also be preset by the developer or the operation and maintenance personnel.

In a possible implementation manner, the terminal may obtain the frequency control configuration according to the historical feedback record. For example, when a user clicks and checks a certain push message, at this time, the terminal may increase the positive feedback value of the push message of the type by 1, and at this time, the terminal may calculate the parameter in the frequency control configuration according to the newly obtained positive and negative feedback values. For example, the higher the positive feedback value in the history feedback record of a certain type of push message is, the less the filtering number threshold of the terminal for the type of push message in a unit time length is, and the lower the negative feedback value in the history feedback record of the certain type of push message is, the more the filtering number threshold of the terminal for the type of push message in the unit time length is. For example, the push message obtains a positive feedback value, the terminal may decrease the filtering time threshold value in the unit duration of the type of push message by 1 time, the push message obtains a negative feedback value, and the terminal may increase the filtering time threshold value in the unit duration of the type of push message by 1 time, thereby obtaining the filtering threshold value indicating each message type, and generating a corresponding frequency control configuration for each type of message.

Similarly, the push message obtains a positive feedback value, the terminal may decrease the time interval threshold value in the unit duration of the type of push message by 1 second, the push message obtains a negative feedback value, and the terminal may increase the time interval threshold value in the unit duration of the type of push message by 1 second, thereby obtaining the time interval threshold value in the unit duration of the type of push message. Optionally, the push message obtains a positive feedback value, the terminal may increase the threshold of the push times in the unit duration of the type of push message by 1 time, the push message obtains a negative feedback value, and the terminal may decrease the threshold of the push times in the unit duration of the type of push message by 1 time, so as to obtain the threshold of the push times in the unit duration of the type of push message. Optionally, the push message obtains a positive feedback value, the terminal may increase the threshold of the number of clicks in the unit duration of the type of push message by 1 time, the push message obtains a negative feedback value, and the terminal may decrease the threshold of the number of clicks in the unit duration of the type of push message by 1 time, so as to obtain the threshold of the number of clicks in the unit duration of the type of push message. Thereby obtaining a frequency controlled configuration for this type of push message. Optionally, the terminal may calculate the frequency control configuration according to the historical feedback record, or may be executed by an algorithm edited by a computer. Optionally, the accuracy of the computer algorithm may be continuously improved in subsequent development, so as to achieve a more accurate calculation result, which is not limited in the embodiment of the present application.

And step 306, filtering at least two message contents according to the frequency control configuration to obtain filtered message contents.

Optionally, in this embodiment of the application, for the at least two obtained message contents, the terminal may perform frequency control filtering on the at least two message contents through frequency control configuration, and filter out message contents that do not conform to the frequency control configuration parameter. For example, in at least two pieces of message content acquired by the terminal this time, the type of the first piece of message content is type one, and in the frequency control configuration acquired in the terminal, the filtering frequency threshold value in unit duration of the indication type one is 2 times, the terminal may check whether the filtering frequency of the push message of type one exceeds 2 times in unit duration, and when the filtering frequency of the push message of type one exceeds 2 times in unit duration, the terminal may retain the first piece of message content in the process of filtering at least two pieces of message content this time.

For example, in at least two pieces of message content acquired by the terminal this time, the type of the first piece of message content is type one, and in the frequency control configuration acquired in the terminal, if the time interval threshold in the unit duration of the indication type one is 8 hours, the terminal may check whether the interval between the time when the push message of the type one is displayed last time in the unit duration and the filtering time this time exceeds 8 hours, and when the terminal checks that the interval between the time when the push message of the type one is displayed last time in the unit duration and the filtering time this time exceeds 8 hours, the terminal may retain the first piece of message content in the process of filtering at least two pieces of message content this time.

For another example, in at least two pieces of message content acquired by the terminal this time, the type of the first piece of message content is type one, and in the frequency control configuration acquired in the terminal, the threshold value of the push times in the unit duration of the indication type one is 2 times, the terminal may check whether the push times of the push message of type one in the unit duration exceeds 2 times, and when the push times of the push message of type one in the unit duration of the terminal exceeds 2 times, the terminal may filter the first piece of message content in the process of filtering the at least two pieces of message content this time.

For another example, in at least two pieces of message content acquired by the terminal this time, the type of the first piece of message content is type one, and in the frequency control configuration acquired in the terminal, the threshold value of the number of clicks in unit duration of the indication type one is 4, the terminal may check whether the number of clicks of the user on the push message of type one exceeds 4 in unit duration, and when the number of clicks of the user on the push message of type one exceeds 4 in unit duration, the terminal may filter the first piece of message content in the process of filtering the at least two pieces of message content this time.

Optionally, when the terminal filters the at least two acquired message contents according to the frequency control configuration, the terminal may filter the at least two acquired message contents according to a plurality of filtering thresholds included in the frequency control configuration, and obtain filtered message contents from the filtering thresholds. This is not limited by the examples of the present application.

Optionally, before the terminal filters the at least two pieces of message content according to the frequency control configuration, the terminal may also filter the at least two pieces of message content according to the service type of the current APP of the terminal, for example, the service type of the current APP is a service related to finance, and when the at least two pieces of message content include non-financial message content, the terminal may filter the non-financial message content first.

Step 307, obtaining the target message content from the filtered message content according to the push priority of the filtered message content.

Optionally, the terminal may obtain the filtered message content, and obtain the target message content from the filtered message content according to the push priority of the filtered message content. For example, when the filtered message contents available to the terminal include: the terminal can select the message content in the message content I and the message content III as the target message content according to the push priority of the message content I and the message content III. Optionally, when the push priority of the message content one is higher than the push priority of the message content three, the terminal may use the message content as the target message content.

Optionally, when there are multiple message contents corresponding to the highest push priority in the filtered message contents obtained by the terminal, the terminal may randomly select one of the message contents as the current target message content, or the terminal may also obtain all the message contents corresponding to the highest push priority as the current target message content. For example, the priority of the message content one and the priority of the message content three are the same, and the terminal may acquire both the message content and the message content three as the target message content of this time. The number of the target message contents acquired by the terminal is not limited in the application.

Step 308, obtaining the style configuration.

Wherein the style configuration is used for indicating the priority of various presentation styles of the push message.

Optionally, when a push message is displayed in the terminal, different display styles may be used for displaying, different styles may correspond to respective style priorities, and when a push message is displayed in the terminal, the terminal may preferentially display the push message according to a style with a high priority.

Optionally, the terminal may obtain the pattern configuration according to the history feedback record. That is, the history feedback record further includes a display style of the push message, and when the user clicks a certain push message, the terminal may also record the display style of the push message and correspond to the positive and negative feedback values of the push message. For example, the presentation style corresponding to the first push message has two styles, namely style a and style B, when the terminal presents the first push message at a certain time, presentation is performed according to style a, and the user clicks the first push message at this time, the positive feedback value corresponding to the style a may be increased by 1, when the terminal presents the first push message at a certain time, presentation is performed according to style B, but the user does not click the first push message at this time, the negative feedback value corresponding to the style B may be increased by-1, correspondingly, the terminal may calculate the priority value of each style according to the positive and negative feedback values corresponding to each style, divide the priority of each style according to the priority value, and acquire the final division result as the style configuration of the first push message.

That is, the terminal may select a presentation style with the highest priority according to the priorities of various presentation styles of the push message indicated in the style configuration, and select the presentation style displayed this time by the presentation style terminal of the target message content according to the priority in the style configuration.

Step 309, modifying the display style of the target message content in the push message according to the style configuration, and obtaining the push message after style modification.

Optionally, the style configuration further includes a style requirement corresponding to the terminal system, for example, when the terminal system does not support the display of the picture content for the push message, the style configuration may further include the style requirement of the terminal system, and the display style of the selected target message is modified according to the system style requirement to obtain a display style conforming to the terminal system, so that the display style and the target message content are obtained as the push message after the style modification. Optionally, the style modification may further include highlighting, underlining, bolding, and the like, a part of text or a picture in the target message content, and adjusting a border style of a push frame of the push message, when the target message content is displayed.

And step 310, displaying the push message after the style correction in the terminal.

The terminal can combine the obtained modified display style with the target message content to form a modified push message, and the obtained style-modified push message is subjected to data filling, displaying and other steps, so that the push message is displayed in the terminal.

Optionally, when the terminal displays the push message once, a negative feedback record corresponding to the push message once may be added to the history feedback record. And when a triggering operation aiming at the displayed push message is received, adding a positive feedback record corresponding to the push message in the historical feedback record. When the user deletes the push message, the negative feedback record corresponding to the push message may be added to the history feedback record again. Optionally, when the user clicks on the push message, the terminal may jump to an interface corresponding to the push message.

Optionally, when the application a is used for the first time in the terminal, the priority configuration, the frequency control configuration, the style configuration, and the like of the push message may be obtained through the basic configuration first, and when the message is pushed for the first time, the push message is filtered according to the priority configuration, the frequency control configuration, the style configuration, and the like in the basic configuration.

In a possible implementation manner, taking the push event as an example of a successful Wireless Fidelity (WiFi) connection in the terminal interface, please refer to fig. 4 to fig. 6, which illustrate an interface schematic diagram of a push message display according to an embodiment of the present application. As shown in fig. 4, the terminal interface 400 includes a first push message 401 and a WiFi control 402, and when the terminal successfully connects any WiFi in the WiFi control 402 (for example, successfully connects WiFi-3920), the push event in the terminal may be triggered, that is, the terminal may display the first push message 401, and optionally, the process of displaying the first push message 401 by the terminal may be performed according to the above steps. Optionally, the first push message 401 shown in fig. 4 may be pushed for the first time according to the basic configuration in the terminal, and as the user uses the terminal, after a period of time, when the user triggers a WiFi connection success event again, the push message shown in the terminal may be as shown in fig. 5, and the terminal interface 500 includes a second push message 501 and a WiFi control 502, and similarly, when the terminal successfully connects any WiFi in the WiFi control 502 (for example, successfully connects WiFi-2420), the push event in the terminal may be triggered, that is, the terminal may display the second push message 501. Optionally, after a period of time, when the user triggers the WiFi connection success event again (for example, successfully connects WiFi-3540), the push message displayed in the terminal may also be as shown in fig. 6, in the terminal interface 600, a push message three 601 and a WiFi control 602 are included, and similarly, when the terminal successfully connects any WiFi in the WiFi control 602, the push event in the terminal may be triggered, that is, the terminal may display the push message three 601.

As shown in fig. 4, 5, and 6, the content and style of the push message presented three times are different. Optionally, as the number of times of use of the user increases, the history feedback records also increase, and the push message displayed by the terminal may also change according to the history feedback records of the user, so as to improve the effect of displaying the push message and increase the diversity of the push message.

Optionally, the terminal may also upload the historical feedback record of the user to a server of the application program a, and the server of the application program a may store the historical feedback record sent by the terminal. Optionally, the server of the application a may receive respective historical feedback records of each terminal that installs the application a, and update the preset basic configuration according to the historical feedback records and the fixed period, so as to obtain an updated basic configuration, and send the updated basic configuration to the user that installs the application a, and the terminal that installs the application a may display the push message by further combining the updated basic configuration obtained by the terminal when displaying through the foregoing steps, which is not described herein again. Optionally, when the new user downloads the application a, the server of the application a may use the updated basic configuration as the basic configuration of the new user, so that when the user terminal displays the push message, the user terminal may display the push message according to the updated basic configuration of the public historical feedback record.

Referring to fig. 7, a timing diagram illustrating a push message presentation according to an embodiment of the present application is shown. As shown in fig. 7, the system includes a service module 701, a core control module 702, a system adaptation module 703, a data persistence module 704, an extension module 705, and a configuration module 706.

The configuration module can issue basic configuration to the data persistence module, and the data persistence module updates local configuration according to the received basic configuration.

Optionally, the service module may monitor a waiting message push event, and send the message push event to the core control module, the core control module may screen out a message content group corresponding to the message push event through the message push event (refer to the related description in step 301 above), further adjust the priority of the message content group, perform service determination and frequency control determination on the message content group (refer to the related descriptions in steps 302 to 307 above), and feed back the determination result to the service module, and then perform style correction, feed back the adopted style to the service module (refer to the related description in step 308 above), send the push message determined through frequency control and the push message corrected in style to the system adaptation module, the system adaptation module adapts itself through its system (refer to the related description in step 309 above), and converting the data into a system suitable for the terminal and sending the system to the expansion module. The data is loaded and displayed by the expansion module (refer to the related description in step 310 above).

Optionally, the core control module may further record data sent to the system adaptation module, adjust a negative feedback value of the data, record the negative feedback value by itself, send data of the push message determined through frequency control and the push message with the modified style to the data persistence module, and record the data by the data persistence module (refer to the related description of the historical feedback record in step 310). Optionally, when the user clicks the push message displayed by the extension module, the extension module may further feed back the click condition of the user to the system adaptation module, perform data conversion again, send the converted data to the service module through the core control module, and perform page jump through the service module.

The implementation sequence of each block in fig. 7 is described below. Referring to fig. 8, a timing diagram of the service module in fig. 7 according to the embodiment of the present application is shown. As shown in fig. 8, the service module includes a message triggering unit 801, an extended frequency control unit 802, a custom style unit 803, and a message jumping unit 804.

The message triggering unit establishes monitoring of a message pushing event, generates selectable parameters such as an ID (identity) of the message pushing event and event time after the message pushing event is monitored, and accordingly triggers the message pushing event to the core control module, the core control module can send judgment results of service judgment and frequency control judgment to the extension product control unit after receiving the message pushing event, and the extension frequency control unit can judge whether current data contained in the judgment results are available. The core control module also sends a style correction result to the custom style unit after receiving the message pushing event, and the custom style unit can select data from the current available data according to the style correction result and fill the data. The core control module can also send a click event of the push message to the message skipping unit, and the message skipping unit can skip the push message when receiving the click event of the user.

Referring to fig. 9, a timing diagram of the core control module in fig. 7 according to the present embodiment is shown. As shown in fig. 9, the core control module includes a transmission management unit 901, a response management unit 902, an event conversion unit 903, a frequency control management unit 904, a pattern correction unit 905, a data management unit 906, and a positive/negative feedback unit 907.

The sending management unit may send an event conversion request to the event conversion unit when receiving the message push event sent by the service module, the event conversion unit may obtain the basic configuration from the data management unit, select a message content group corresponding to the message push event from the obtained basic configuration, and the event conversion unit may send the obtained message content group to the sending management unit. The sending management unit can send an individualized request to the positive and negative feedback unit, the positive and negative feedback unit can acquire historical positive and negative feedback records from the data management unit, the priority in the message content group is adjusted through the positive and negative feedback records, and the positive and negative feedback unit returns the message content groups arranged according to the priority order to the sending management unit.

The sending management unit sends the message content group with the priority sequence to the frequency control management unit, and the frequency control management unit performs frequency control filtering to filter out unusable message content and feeds back the remaining message content to the sending management unit again. The sending management unit sends the remaining message content to the style correction unit again (the sending management unit also sends the remaining message content to the service module). The style correction unit further corrects the style of the message content, sends the message content after the style correction to the sending management unit, and the sending management unit sends the corrected message content to the system adaptation module (the sending management unit also sends the corrected message content to the service module). When the user clicks the pushed message, the management module unit receives the message content returned from the system adaptation module, screens the message content from the pushed content, sends the message content to the service module, and the service module finishes skipping.

Referring to fig. 10, a timing diagram of an embodiment of the present application relating to the system adaptation module in fig. 7 is shown. As shown in fig. 10, the system adapter module includes an adapter unit 1001 and a system adapter unit 1002.

The adapter unit can select an adapter suitable for the characteristics of the terminal system from the adapters according to the push message sent by the core control module, the selected adapter is returned to the core control module, the core control module sends the push message and the adapter to the system adaptation unit, the system adaptation unit carries out switching adaptation on the push message, the push message is switched into the push message matched with the system, and the push message is pushed to the system. When the user clicks the push message, the system sends click feedback of the push message to the system adaptation unit, and then the system adaptation unit sends the click feedback to the core control system.

Referring to fig. 11, a timing diagram of the data persistence module in fig. 7 according to an embodiment of the present application is shown. As shown in fig. 11, the data persistence module includes a data management unit 1101, a configuration management unit 1102, a flow recording unit 1103, and a configuration recording unit 1104.

The configuration management unit can download configuration data from the configuration module through timing check and store the configuration data into the configuration recording unit. When the core control module needs to obtain the basic configuration, the message content group conforming to the push message can be screened by the configuration management unit, and the message content group conforming to the push message is returned to the core control module. The data management unit can read and write the record of the core control module and send the record to the process management unit, and the process management unit returns the record result to the data management unit and then the data management unit returns the record result to the core control module.

Referring to fig. 12, a timing diagram of an embodiment of the present application relating to the expansion module in fig. 7 is shown. As shown in fig. 12, the extension module includes a display unit 1201, a style management unit 1202, and a data management unit 1203.

When the core control module sends the push message, the display unit can send the received push message to the style management unit, the style management unit matches the style and then returns the matched push message to the display unit, the display unit sends the matched push message to the data management unit, data downloading and filling are completed in the data management unit, and the data management unit returns the filled push message to the display unit and the display unit displays the filled push message. When the user clicks the push message, the display unit may feed back the click to the core control module.

The following is a flow chart of a practical implementation process of the embodiments of the present application, and for details not disclosed in the embodiments of the apparatus of the present application, please refer to the embodiments of the method of the present application. Referring to fig. 13, a flowchart of a push message display method provided in an embodiment of the present application is shown. The method may be performed by a terminal, as shown in fig. 13, and the push message presentation method may include the following steps.

Step 1301, a push message event is triggered.

This step may correspond to a part of the execution procedure of step 301 in the embodiment shown in fig. 3, that is, the terminal receives the push event, and may trigger the push event in the terminal. The details of executing the terminal trigger message event may refer to the description related to receiving the push event in step 301, which is not described herein again.

Step 1302, obtain message content.

In response to the occurrence of the trigger push event, the terminal may acquire the message content corresponding to the push event, that is, in step 301, when the terminal receives the push event, at least two pieces of message content corresponding to the push event are acquired. The execution details of the terminal acquiring the message content may also refer to the description of the at least two message contents corresponding to the push event acquired in step 301, which is not described herein again.

Step 1303, the type of the message content is obtained.

The terminal may obtain the type of the message content, and in subsequent step 1305, sequentially obtain the type of each message content according to the default priority order of the types of the message contents. Optionally, the terminal may obtain, through the server of the application program, a basic configuration adopted when the terminal acquires the push message, where the basic configuration may include default priorities corresponding to various types of message contents, so that the terminal may obtain the default priorities. Wherein the default priority may be equivalent to the original push priority in the above embodiment.

Step 1304, adjust the priority order.

The terminal further adjusts the default priority of the type of the message content according to the historical feedback record, and optionally, the terminal may refer to step 302 above to obtain the relevant description in the priority configuration according to the historical feedback record. That is, the terminal may replace the default priority of the at least two acquired message contents with the push priority acquired by the terminal according to the history feedback record, so as to adjust the order of the types of the message contents from the default priority order to the push priority order configured according to the priority acquired by the history feedback record.

Step 1305, obtain each message content.

The terminal may sequentially acquire each message content and the type of each message content according to the adjusted priority order.

Step 1306, judging whether the message content is acquired.

The terminal may determine whether to acquire the message content, and when the terminal acquires the message content, execute step 1307, and if the terminal sequentially acquires each piece of message content and does not acquire the message content, the process of displaying the push message is directly ended, that is, the content of the push message to be displayed is empty, and therefore, the process may be directly ended without displaying. Here, the "no" in step 1306 in the figure means that when the terminal sequentially acquires each piece of message content according to the priority order after the adjustment, no message content is acquired.

Step 1307, service judgment is performed on the acquired message content.

The terminal performs service judgment on the type corresponding to the acquired message content, judges whether the type corresponding to the currently acquired message content accords with the current service type of the terminal, executes step 1308 when the type corresponding to the acquired message content accords with the current service type of the terminal, otherwise, returns to step 1305, and acquires the next message content.

Step 1308, perform frequency control determination on the obtained message content.

Optionally, the terminal may obtain a filtering threshold of each message type in the frequency control configuration according to the history feedback record, as described above in relation to step 305 in fig. 3, and perform frequency control determination on the message content according to the current service type of the terminal in combination with the filtering threshold of each message type on the basis of the type corresponding to the message content according to the current service type of the terminal, where the terminal may perform step 1309 when the type of the message content according to the current service type of the terminal corresponds to the frequency control determination, and otherwise, return to step 1305 to obtain the next message content.

Step 1309, service filling is performed.

The terminal performs service filling on the acquired message content, for example, fills the acquired message content into a certain default style template to generate a push message.

In step 1310, it is determined whether a pattern modification exists.

The terminal determines whether the generated push message needs to be pattern-corrected, if so, it goes to step 1311, otherwise, it goes to step 1312. Optionally, the terminal determines whether to perform a style correction on the generated push message, where the terminal determines whether the terminal is internally configured with a style generated according to a history feedback record, if so, step 1311 is performed, otherwise, step 1312 is performed directly. The terminal may refer to the related description in step 308 according to the configuration of the historical feedback record generation pattern, which is not described herein again.

Step 1311, performing style correction.

Optionally, the execution details of the terminal performing the style configuration according to the style configuration may refer to the related description in step 309, and are not described here again.

Step 1312, push message.

And the terminal pushes the push message to a terminal system. Or, the terminal pushes the push message with the style corrected in step 1311 to the terminal system.

Step 1313, adjust the negative feedback value.

Optionally, each time the terminal pushes one piece of push message to the terminal system, the terminal adjusts the negative feedback value of the push message once.

Step 1314, record the push message.

Optionally, the terminal may further record the push message pushed to the terminal system.

Step 1315, displaying the push message.

And the terminal displays the push message pushed to the system.

Step 1316, determine if click.

The terminal monitors whether the user clicks the displayed push message, when the user clicks the displayed push message, the terminal proceeds to step 1317, otherwise, the terminal may end the process of displaying the push message.

Step 1317, adjust the positive feedback value.

The terminal can adjust the positive feedback value of the push message clicked by the user.

Step 1318, recording the clicked push message.

The terminal can record the push message clicked by the user, so that a history feedback record is generated according to the recorded positive and negative feedback values and the recorded push message.

And step 1319, performing interface jumping.

And the terminal responds to the click of the user on the displayed push message and carries out interface jump. This time, the process of displaying the push message is finished.

Referring to fig. 14, a block diagram of a system architecture provided in an embodiment of the present application is shown. As shown in fig. 14, it includes a service module 1401, a core control module 1402, a system adaptation module 1403, a data persistence module 1404, an extension module 1405, and a configuration module 1406.

Optionally, the terminal for executing the steps of the foregoing method embodiment may include the service module, the core control module, the system adaptation module, the data persistence module, and the extension module in fig. 14, and optionally, the server of the application program in the foregoing method embodiment may include the configuration module in fig. 14. Namely, the service module, the core control module, the system adaptation module, and the data persistence module, the extension module may belong to the terminal side, and the configuration module may belong to the server side.

The service module 1401 may further include a message triggering unit, an extended frequency control unit, a custom style unit, and a message skipping unit. The message trigger unit may further include a scan event subunit, a connection success event subunit, and a trigger event subunit. Optionally, the service module may generate a push event corresponding to the application program according to different application programs, and send the push event to the core control module, and optionally, when sending the push event to the core control module, the service module may send the push event to the core control module according to a standard push event sending protocol. Optionally, the service module may further process the jump of the push message, that is, according to a jump protocol, when the user clicks the push message, the jump of the page is executed. Optionally, the steps executed by each unit included in the service module may refer to the related description in the timing diagram of the service module, which is described herein in detail.

Optionally, the core control module may include a sending management unit, a response management unit, an event conversion unit, a frequency control management unit, a style modification unit, a data management unit, and a positive and negative feedback unit. The core control module may be configured to collect behavior characteristics of the user (for example, a display push event is clicked), generate a history feedback record, further obtain, according to a built-in algorithm, a frequency control configuration, a priority configuration, a style configuration, and the like of the push message when the push message is displayed, adjust pop-up time of the display push message, screen message content that the user is interested in, and modify content and style of the push message. Optionally, the core processing module may further send the obtained historical feedback record to the data persistence module, and send a push message finally pushed to the terminal to the system adaptation module, and the like. Optionally, the steps executed by each unit included in the service module may also refer to the related description in the timing diagram of the core control module, which is described herein in detail.

Optionally, the system adapting module may include an adapter unit and a system adapting unit. Optionally, the system adaptation unit may further include a data conversion subunit and a system event conversion subunit. Optionally, the system adaptation module mainly adopts a factory design mode, and designs different adapters conforming to the universal protocol standard, and the system adaptation module can screen the most appropriate adapter according to the current terminal system environment, and can perform interface adaptation and event conversion for system versions of different terminals, and convert the push message sent by the core control module to form the push message conforming to the current system version. Optionally, the steps executed by each unit included in the system adaptation module may also refer to the related description in the timing diagram of the system adaptation module, which is described herein in detail.

Optionally, the data persistence module may include a data management unit, a configuration management unit, a process recording unit, and a configuration recording unit. The data persistence module can record the push messages which are displayed and not displayed in the terminal, and correspondingly store the positive and negative feedback values of each push message. Optionally, the data persistence module may further perform screening and reporting on the stored data related to the push message, and report the data to the module that needs to be used. Optionally, the data persistence module may further send the history feedback record stored in the data persistence module to a server corresponding to the application program, and the server performs statistics and the like. Optionally, the data persistence module may also periodically check for updates and download updated configurations from the configuration module of the server. Optionally, the steps executed by each unit included in the data persistence module may also refer to the related description in the timing diagram of the data persistence module, which is described herein in detail.

Optionally, the extension module may include a display unit, a style management unit, and a data management unit. The expansion module can perform data loading on the message content of the push message from the network, perform filling on the push message and the like to generate the finally displayed push message, and can further realize diversified display according to the display protocol of the push message. Optionally, the steps executed by each unit included in the extension module may also refer to the related description in the timing diagram of the number of extension modules, which is described herein in detail.

Optionally, the configuration module of the server may include a basic configuration unit of the push message, a configuration issuing unit, and the like. Optionally, the basic configuration may include a default frequency control configuration, a default style configuration, a default priority configuration, a default event configuration, and the like, and the server may update the configuration included in the basic configuration unit by using received message pushing time, message pushing type, message pushing content, and the like of the public in the history feedback records reported by the terminals, and the configuration issuing unit issues the updated configuration to each user again.

The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present application. For details which are not disclosed in the embodiments of the apparatus of the present application, reference is made to the embodiments of the method of the present application.

Fig. 15 is a block diagram illustrating a structure of a push message presentation apparatus according to an exemplary embodiment of the present application. The push message presentation device may be used in a terminal to perform all or part of the steps performed by the terminal in the method shown in the corresponding embodiment of fig. 2 or fig. 3, and the push message presentation device may include:

a message content obtaining module 1501, configured to obtain at least two message contents corresponding to a push event when the push event is received; the push event is used for triggering the display of a push message in the terminal;

a priority obtaining module 1502, configured to obtain the push priorities of the at least two pieces of message content according to a historical feedback record, where the historical feedback record indicates feedback conditions of the user on each historical push message displayed in the terminal;

a target content obtaining module 1503, configured to obtain a target message content from the at least two message contents according to the push priority of the at least two message contents;

a push message display module 1504, configured to display the push message in the terminal according to the target message content.

Optionally, the priority obtaining module 1502 includes: the device comprises a priority configuration unit, a message type acquisition unit and a push priority acquisition unit;

the priority configuration unit is configured to obtain a priority configuration according to the historical feedback record, where the priority configuration is used to indicate a push priority corresponding to each message type;

the message type acquiring unit is used for acquiring the respective message types of the at least two message contents;

the push priority acquiring unit is configured to acquire the respective push priorities of the at least two message contents according to the priority configuration and the respective message types of the at least two message contents.

Optionally, the target content obtaining module 1503 includes: the device comprises a frequency control configuration acquisition unit, a filtering unit and a target message content acquisition unit;

the frequency control configuration acquisition unit is used for acquiring frequency control configuration, the frequency control configuration is used for indicating a filtering threshold of each message type, and the filtering threshold comprises at least one of a filtering time threshold in unit time length, a filtering time interval threshold, a pushing time threshold in unit time length and a clicking time threshold in unit time length;

the filtering unit is configured to filter the at least two pieces of message content according to the frequency control configuration to obtain filtered message content;

and the target message content acquiring unit is used for acquiring the target message content from the filtered message content according to the push priority of the filtered message content.

Optionally, the frequency control configuration obtaining unit is configured to,

and acquiring the frequency control configuration according to the historical feedback record.

Optionally, the apparatus further comprises:

a style configuration obtaining module, configured to obtain a style configuration before the push message presentation module presents the push message in the terminal according to the target message content, where the style configuration is used to indicate priorities of various presentation styles of the push message;

a push message obtaining module, configured to modify a display style of the content of the target message in the push message according to the style configuration, and obtain the push message after style modification;

the push message display module is used for displaying the push message,

and displaying the push message after the style correction in the terminal.

Optionally, the style configuration acquiring module is configured to,

and acquiring the style configuration according to the historical feedback record.

Optionally, the apparatus further comprises:

and the negative feedback record adding module is used for adding the negative feedback record corresponding to the push message in the historical feedback record.

Optionally, the apparatus further comprises:

and the positive feedback record adding module is used for adding a positive feedback record corresponding to the push message into the historical feedback record when receiving a trigger operation aiming at the push message.

It should be noted that: in the device provided in the foregoing embodiment, when displaying the push message, only the division of the function modules is illustrated, and in practical applications, the function distribution may be completed by different function modules according to needs, that is, the internal structure of the device is divided into different function modules, so as to complete all or part of the functions described above. In addition, the apparatus provided in the above embodiment and the method embodiment of the push message display method belong to the same concept, and specific implementation processes thereof are described in the method embodiment and are not described herein again.

Fig. 16 is a block diagram illustrating a structure of a computer device 1600 according to an exemplary embodiment of the present application. The computer device 1600 may be a user terminal, such as a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a laptop computer, or a desktop computer. Computer device 1600 may also be referred to by other names such as user equipment, portable terminals, laptop terminals, desktop terminals, etc.

Generally, computer device 1600 includes: a processor 1601, and a memory 1602.

The processor 1601 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1601 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). Processor 1601 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1601 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to display. In some embodiments, the processor 1601 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 1602 may include one or more computer-readable storage media, which may be non-transitory. The memory 1602 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1602 is used to store at least one instruction for execution by the processor 1601 to implement the virtual object control method in a virtual scene provided by the method embodiments of the present application.

In some embodiments, computer device 1600 may also optionally include: peripheral interface 1603 and at least one peripheral. Processor 1601, memory 1602 and peripheral interface 1603 may be connected by buses or signal lines. Various peripheral devices may be connected to peripheral interface 1603 via buses, signal lines, or circuit boards. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1604, a touch screen display 1605, a camera 1606, an audio circuit 1607, and a power supply 1609.

Peripheral interface 1603 can be used to connect at least one I/O (Input/Output) related peripheral to processor 1601 and memory 1602. In some embodiments, processor 1601, memory 1602, and peripheral interface 1603 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1601, the memory 1602, and the peripheral interface 1603 may be implemented on separate chips or circuit boards, which is not limited by this embodiment.

The Radio Frequency circuit 1604 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1604 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1604 converts electrical signals into electromagnetic signals to be transmitted, or converts received electromagnetic signals into electrical signals. Optionally, the radio frequency circuit 1604 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1604 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: the world wide web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the rf circuit 1604 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.

The display 1605 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1605 is a touch display screen, the display screen 1605 also has the ability to capture touch signals on or over the surface of the display screen 1605. The touch signal may be input to the processor 1601 as a control signal for processing. At this point, the display 1605 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1605 may be one, providing the front panel of the computer device 1600; in other embodiments, the display screens 1605 can be at least two, each disposed on a different surface of the computer device 1600 or in a folded design; in still other embodiments, the display 1605 may be a flexible display disposed on a curved surface or on a folded surface of the computer device 1600. Even further, the display 1605 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The Display 1605 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or other materials.

The camera assembly 1606 is used to capture images or video. Optionally, camera assembly 1606 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of a terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1606 can also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp and can be used for light compensation under different color temperatures.

The audio circuitry 1607 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1601 for processing or inputting the electric signals to the radio frequency circuit 1604 to achieve voice communication. For stereo capture or noise reduction purposes, the microphones may be multiple and located at different locations on the computer device 1600. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1601 or the radio frequency circuit 1604 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1607 may also include a headphone jack.

Power supply 1609 is used to provide power to the various components within computer device 1600. Power supply 1609 may be alternating current, direct current, disposable or rechargeable. When power supply 1609 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, computer device 1600 also includes one or more sensors 1610. The one or more sensors 1610 include, but are not limited to: acceleration sensor 1611, gyro sensor 1612, pressure sensor 1613, optical sensor 1615, and proximity sensor 1616.

The acceleration sensor 1611 may detect acceleration magnitudes on three coordinate axes of a coordinate system established with the computer apparatus 1600. For example, the acceleration sensor 1611 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1601 may control the touch display screen 1605 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1611. The acceleration sensor 1611 may also be used for acquisition of motion data of a game or a user.

Gyroscope sensor 1612 can detect the organism direction and turned angle of computer device 1600, and gyroscope sensor 1612 can gather user's 3D action to computer device 1600 in coordination with acceleration sensor 1611. From the data collected by the gyro sensor 1612, the processor 1601 may perform the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

The pressure sensors 1613 may be disposed on the side bezel of the computer device 1600 and/or on the lower layer of the touch display 1605. When the pressure sensor 1613 is disposed on the side frame of the computer device 1600, the user's holding signal of the computer device 1600 can be detected, and the processor 1601 performs left-right hand recognition or shortcut operations according to the holding signal collected by the pressure sensor 1613. When the pressure sensor 1613 is disposed at the lower layer of the touch display screen 1605, the processor 1601 controls the operability control on the UI interface according to the pressure operation of the user on the touch display screen 1605. The operability control comprises at least one of a button control, a scroll bar control, an icon control, and a menu control.

The optical sensor 1615 is used to collect ambient light intensity. In one embodiment, the processor 1601 may control the display brightness of the touch display screen 1605 based on the ambient light intensity collected by the optical sensor 1615. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 1605 is increased; when the ambient light intensity is low, the display brightness of the touch display 1605 is turned down. In another embodiment, the processor 1601 may also dynamically adjust the shooting parameters of the camera assembly 1606 based on the ambient light intensity collected by the optical sensor 1615.

A proximity sensor 1616, also known as a distance sensor, is typically disposed on the front panel of the computer device 1600. The proximity sensor 1616 is used to capture the distance between the user and the front of the computer device 1600. In one embodiment, the touch display 1605 is controlled by the processor 1601 to switch from a bright screen state to a dark screen state when the proximity sensor 1616 detects that the distance between the user and the front surface of the computer device 1600 is gradually decreasing; when the proximity sensor 1616 detects that the distance between the user and the front surface of the computer device 1600 is gradually increasing, the touch display 1605 is controlled by the processor 1601 to switch from a breath screen state to a light screen state.

Those skilled in the art will appreciate that the architecture illustrated in FIG. 16 does not constitute a limitation of computer device 1600, and may include more or fewer components than those illustrated, or combine certain components, or employ a different arrangement of components.

Fig. 17 is a schematic structural diagram of a computer device according to an exemplary embodiment of the present application. The computer apparatus 1700 includes a Central Processing Unit (CPU)1701, a system memory 1704 including a Random Access Memory (RAM)1702 and a Read Only Memory (ROM)1703, and a system bus 1705 connecting the system memory 1704 and the central processing unit 1701. The computer device 1700 also includes a basic input/output system (I/O system) 1706 for facilitating the transfer of information between elements within the computer, and a mass storage device 1707 for storing an operating system 1713, application programs 1714, and other program modules 1715.

The basic input/output system 1706 includes a display 1708 for displaying information and an input device 1709 such as a mouse, keyboard, etc. for a user to input information. Wherein the display 1708 and the input device 1709 are connected to the central processing unit 1701 via an input-output controller 1710 connected to the system bus 1705. The basic input/output system 1706 may also include an input/output controller 1710 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, the input-output controller 1710 may also provide output to a display screen, a printer, or other type of output device.

The mass storage device 1707 is connected to the central processing unit 1701 through a mass storage controller (not shown) connected to the system bus 1705. The mass storage device 1707 and its associated computer-readable media provide non-volatile storage for the computer device 1700. That is, the mass storage device 1707 may include a computer-readable medium (not shown), such as a hard disk or CD-ROM drive.

The computer readable media may include computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid state storage technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that the computer storage media is not limited to the foregoing. The system memory 1704 and mass storage device 1707 described above may be collectively referred to as memory.

The computer device 1700 may connect to the internet or other network devices through the network interface unit 1711 connected to the system bus 1705.

The memory also includes one or more programs, which are stored in the memory, and the central processor 1701 implements all or part of the steps of the method shown in fig. 2 or 3 by executing the one or more programs.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as a memory including computer programs (instructions), executable by a processor of a computer device to perform all or part of the steps of the methods shown in the various embodiments of the present application, is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.

It will be understood that the present application is not limited to the precise arrangements that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims

1. A push message display method, characterized in that the method is executed by a terminal, and the method comprises:

when a push event in the running process of an application program is received, acquiring at least two message contents corresponding to the push event; the push event is bound with the contents of the at least two messages and is used for triggering the display of the push message in the terminal, wherein the push event comprises at least one of a start event or a close event of the application program and an operation event of an interface corresponding to the application program;

according to the positive and negative feedback value method, recording the historical feedback record of the historical push message, wherein the positive feedback value is used for indicating that the historical push message is clicked, collected or forwarded, and the negative feedback value is used for indicating that the historical push message is deleted, blackened or not processed; the historical feedback record indicates the feedback condition of the user on each historical push message displayed in the terminal;

acquiring the pushing priority of the at least two message contents according to the historical feedback record;

acquiring a frequency control configuration according to the historical feedback record, wherein the frequency control configuration is used for indicating a filtering threshold of each message type, the filtering threshold comprises at least one of a filtering time threshold in unit time length, a filtering time interval threshold, a pushing time threshold in unit time length and a clicking time threshold in unit time length, and the filtering time threshold in unit time length is the maximum filtering time of a certain type of pushing message by the terminal in unit time length;

filtering the at least two message contents according to the frequency control configuration to obtain filtered message contents;

acquiring the target message content from the filtered message content according to the push priority of the filtered message content;

and displaying the push message in the application program in the terminal according to the target message content.

2. The method of claim 1, wherein the obtaining the push priority of the at least two message contents according to the historical feedback record comprises:

acquiring priority configuration according to the historical feedback record, wherein the priority configuration is used for indicating the pushing priority corresponding to each message type;

obtaining respective message types of the at least two message contents;

and acquiring the respective pushing priorities of the at least two message contents according to the priority configuration and the respective message types of the at least two message contents.

3. The method according to claim 1, wherein before presenting the push message in the application in the terminal according to the target message content, further comprising:

obtaining a style configuration, wherein the style configuration is used for indicating the priority of various display styles of the push message;

correcting the display style of the target message content in the push message according to the style configuration to obtain the push message after style correction;

the displaying the push message in the terminal according to the target message content includes:

and displaying the push message after the style correction in the terminal.

4. The method of claim 3, wherein obtaining the style configuration comprises:

5. The method of any of claims 1 to 4, further comprising:

and adding a negative feedback record corresponding to the push message in the historical feedback record.

6. The method of any of claims 1 to 4, further comprising:

and when a trigger operation aiming at the push message is received, adding a positive feedback record corresponding to the push message in the historical feedback record.

7. A push message presentation device, for use in a terminal, the device comprising:

the message content acquisition module is used for acquiring at least two message contents corresponding to a push event when the push event in the running process of an application program is received; the push event is bound with the contents of the at least two messages and is used for triggering the display of the push message in the terminal, wherein the push event comprises at least one of a start event or a close event of the application program and an operation event of an interface corresponding to the application program;

the priority acquisition module is used for recording historical feedback records of historical push messages according to a positive feedback value and a negative feedback value, wherein the positive feedback value is used for indicating that the historical push messages are clicked, collected or forwarded, and the negative feedback value is used for indicating that the historical push messages are deleted, blackened or not processed; the historical feedback record indicates the feedback condition of the user on each historical push message displayed in the terminal; acquiring the push priorities of the at least two message contents according to the historical feedback record;

a target content obtaining module, configured to obtain a frequency control configuration according to the historical feedback record, where the frequency control configuration is used to indicate a filtering threshold of each message type, the filtering threshold includes at least one of a filtering time threshold in a unit duration, a filtering time interval threshold, a pushing time threshold in the unit duration, and a click time threshold in the unit duration, and the filtering time threshold in the unit duration is a maximum number of times that a certain type of push message is filtered by the terminal in the unit duration; filtering the at least two message contents according to the frequency control configuration to obtain filtered message contents; acquiring the target message content from the filtered message content according to the push priority of the filtered message content;

and the push message display module is used for displaying the push message in the application program in the terminal according to the target message content.

8. A computer-readable storage medium, wherein at least one instruction, at least one program, a set of codes, or a set of instructions is stored in the storage medium, and the at least one instruction, the at least one program, the set of codes, or the set of instructions is loaded and executed by a processor to implement the push message presentation method according to any one of claims 1 to 6.