CN111836069A

CN111836069A - Virtual gift presenting method, device, terminal, server and storage medium

Info

Publication number: CN111836069A
Application number: CN202010739087.XA
Authority: CN
Inventors: 熊丙洋
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-07-28
Filing date: 2020-07-28
Publication date: 2020-10-27

Abstract

The disclosure relates to a virtual gift presenting method, a virtual gift presenting device, a terminal, a server and a storage medium, and belongs to the technical field of internet. The method comprises the following steps: receiving a virtual gift giving request sent by a terminal, wherein the virtual gift giving request is used for requesting to recommend a giving object of a first account in a live broadcast room where the first account is located for the first account, and the first account is an account of a login terminal; acquiring target behavior data in a live broadcast room, wherein the target behavior data is behavior data generated by an audience account in the live broadcast room; selecting at least one target audience account number from a plurality of audience account numbers in a live broadcast room according to the target behavior data; and returning at least one target audience account number to the terminal. Through the scheme, the terminal can present the target virtual gift to the presentation object in the recommended at least one target audience account, so that the terminal can present the virtual gift to the audience account in the live broadcast room, and the presentation objects of the virtual gift are enriched.

Description

Virtual gift presenting method, device, terminal, server and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method, an apparatus, a terminal, a server, and a storage medium for presenting a virtual gift.

Background

With the development of internet technology, live broadcasting becomes a popular entertainment behavior. Wherein the audience user presents the virtual gift to the anchor user within the live broadcast room in order to express a preference for the anchor user. However, in the live broadcast room of the anchor user, the audience user can only give the virtual gift to the anchor user, and the giving object of the virtual gift is relatively single.

Disclosure of Invention

The embodiment of the disclosure provides a virtual gift presenting method, a virtual gift presenting device, a terminal, a server and a storage medium, which can enrich presenting objects for presenting virtual gifts. The technical scheme is as follows:

according to an aspect of the embodiments of the present disclosure, there is provided a virtual gift giving method, the method including:

receiving a virtual gift giving request sent by a terminal, wherein the virtual gift giving request is used for requesting to recommend a giving object of a first account in a live broadcast room where the first account is located currently for the first account, and the first account is an account for logging in the terminal;

acquiring target behavior data in the live broadcast room, wherein the target behavior data is behavior data generated by an audience account in the live broadcast room;

selecting at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data;

and returning the at least one target audience account to the terminal, wherein the target audience account is used for the terminal to give a target virtual gift to a giving object in the at least one target audience account.

In one possible implementation manner, the target behavior data includes first behavior data generated by the first account in the live broadcast room;

selecting at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data, wherein the selecting comprises:

and selecting at least one target audience account having interactive behavior with the first account from a plurality of audience accounts in the live broadcast room according to first behavior data generated by the first account in the live broadcast room.

In another possible implementation manner, the selecting, according to first behavior data generated by the first account in the live broadcast room, at least one target audience account having an interactive behavior with the first account from a plurality of audience accounts in the live broadcast room includes:

according to the first behavior data, at least one audience account number which has a plurality of first target interaction behaviors with the first account number is selected from a plurality of audience account numbers in the live broadcast room, wherein the plurality of first target interaction behaviors comprise a plurality of attention behaviors, wheat connecting behaviors and comment behaviors;

determining interaction parameters of the first account and the at least one audience account according to the weight of each first target interaction behavior;

and selecting at least one target audience account with the highest interaction parameter from the plurality of audience accounts according to the interaction parameters of the at least one audience account.

In another possible implementation manner, the target behavior data includes second behavior data generated by at least one second account in the live broadcast room, where the second account is an audience account other than the first account in the audience accounts in the live broadcast room;

determining the activity of each second account according to the second behavior data of each second account;

and selecting at least one target audience account with the highest liveness from the at least one second account according to the liveness of each second account.

In another possible implementation manner, the determining the activity of each second account according to the second behavior data of each second account includes:

for each second account, determining second target interaction behaviors of the second account in the live broadcast room according to second behavior data of the second account and a plurality of second target interaction behaviors, wherein the plurality of target interaction behaviors comprise a plurality of praise behaviors, watching behaviors, comment behaviors and connecting behaviors;

determining interaction parameters of the second account according to the first behavior data and the evaluation indexes of the second target interaction behavior;

and taking the interaction parameters of the second account as the activity of the second account.

In another possible implementation manner, the target behavior data includes a first gift giving record in the live broadcast room, and each record of the first gift giving record includes a third account number for giving a virtual gift and a value of the given virtual gift;

counting the gift contribution rate of at least one third account number for which a virtual gift has been presented according to the third account number for presenting the virtual gift and the value of the presented virtual gift;

and selecting at least one target audience account with the highest gift contribution rate from the at least one third account according to the gift contribution rate of the at least one third account.

In another possible implementation manner, the target behavior data includes a second gift giving record in the live broadcast room, and each record of the second gift giving record includes a third account for giving a virtual gift;

determining gift giving times of each third account for giving gifts according to the third accounts for giving the virtual gifts;

and selecting at least one target audience account with the highest gift giving frequency from the at least one third account according to the gift giving frequency of each third account.

In another possible implementation manner, the target behavior data includes third behavior data of each fourth account in the live broadcast room, where the fourth account is an audience account other than the first account in the live broadcast room;

acquiring preference characteristics of each fourth account according to the third row data of each fourth account;

and selecting at least one target audience account matched with the type of the live broadcast room from each fourth account according to the preference characteristics of each fourth account.

In another possible implementation manner, the target behavior data includes fourth row behavior data of each fourth account in the live broadcast room, where the fourth account is an audience account other than the first account in the live broadcast room;

determining a behavior specification rate of each fourth account according to the fourth row data of each fourth account;

and selecting at least one target audience account with the highest behavior specification rate from each fourth account according to the behavior specification rate of each fourth account.

In another possible implementation manner, the method further includes:

receiving a gift acquisition request sent by the terminal;

acquiring target gift data according to the gift acquisition request, wherein the target gift data is data of a virtual gift corresponding to an audience account number in a live broadcast room;

selecting at least one virtual gift from a plurality of virtual gifts based on the target gift data;

and returning the gift identification of the selected at least one virtual gift to the terminal, so that the terminal can determine the target virtual gift from the at least one virtual gift.

In another possible implementation manner, the target gift data includes a third gift giving record of the first account, and each record of the third gift giving record includes a gift identifier of a virtual gift historically given by the first account;

the selecting at least one virtual gift from a plurality of virtual gifts based on the target gift data includes:

selecting at least one virtual gift historically presented by the first account number from the plurality of virtual gifts according to the third gift presentation record.

In another possible implementation manner, the target gift data includes virtual gift resources currently available by the first account, and the virtual gift resources are used for exchanging the virtual gift according to the value of the virtual gift;

determining at least one virtual gift redeemable by the virtual gift resource from a plurality of virtual gifts based on the virtual gift resource and the values of the plurality of virtual gifts.

In another possible implementation, the target gift data includes a live-air type of the live-air;

determining the gift type suitable for presentation according to the type of the live broadcast room;

and determining at least one virtual gift corresponding to the gift type from the plurality of virtual gifts according to the gift type.

In another possible implementation manner, before the obtaining target behavior data, the method further includes:

acquiring live broadcast room data in the live broadcast room, and generating the target behavior data according to the live broadcast room data; storing the target behavior data;

the acquiring of the target behavior data comprises:

and acquiring the stored target behavior data.

According to another aspect of the embodiments of the present disclosure, there is provided a virtual gift giving method, the method including:

in response to receiving a virtual gift giving instruction, sending a virtual gift giving request to a server, the virtual gift giving request being used for requesting the server to recommend a giving object for a first account;

receiving the at least one target audience account returned by the server, wherein the at least one target audience account is an audience account of the live broadcast room where the first account is located currently;

displaying the at least one target audience account in a current interface, the at least one target audience account being used for selecting a gifting object for gifting the virtual gift.

In one possible implementation, after the displaying the at least one target viewer account in the current interface, the method further includes:

in response to any one of the at least one target audience account being triggered, determining the target audience account corresponding to the triggered target audience account as the gifting object;

and presenting the target virtual gift to the presentation object.

In another possible implementation manner, the method further includes:

sending a replacement request to the server, wherein the replacement request is used for requesting the server to replace the at least one target audience account;

and receiving the at least one replaced target audience account returned by the server, and displaying the at least one replaced target audience account in a display interface.

In another possible implementation, before gifting the targeted virtual gift to the gifting object, the method further includes:

receiving gift identification of at least one virtual gift sent by the server;

displaying the at least one virtual gift identifier in the display interface according to the gift identifier of the at least one virtual gift;

in response to any one of the at least one virtual gift identification being triggered, determining a virtual gift corresponding to the triggered virtual gift identification as the target virtual gift.

In another possible implementation manner, the method further includes:

responding to the first account number entering the live broadcast room, and starting a behavior analysis recording service;

acquiring live broadcast room data in the live broadcast room through the behavior analysis recording service;

and sending the live broadcast room data to the server, wherein the server is used for generating the target behavior data according to the live broadcast room data.

According to another aspect of the embodiments of the present disclosure, there is provided a virtual gift giving apparatus including:

the system comprises a first receiving unit, a second receiving unit and a third receiving unit, wherein the first receiving unit is configured to execute a virtual gift giving request sent by a receiving terminal, the virtual gift giving request is used for requesting to recommend a giving object of a first account in a live broadcast room where the first account is located currently for the first account, and the first account is an account for logging in the terminal;

the first acquisition unit is configured to execute acquisition of target behavior data in the live broadcast room, wherein the target behavior data is behavior data generated by an audience account in the live broadcast room;

the selecting unit is configured to select at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data;

a first sending unit configured to return the at least one target audience account to the terminal for the terminal to give a target virtual gift to a giving object in the at least one target audience account.

the selection unit includes:

the first selection subunit is configured to execute selection of at least one target audience account having an interactive behavior with the first account from a plurality of audience accounts in the live broadcast room according to first behavior data generated by the first account in the live broadcast room.

In another possible implementation manner, the first selecting subunit is configured to perform, according to the first behavior data, selecting at least one viewer account having a plurality of first target interaction behaviors with the first account from a plurality of viewer accounts in the live broadcast, where the plurality of first target interaction behaviors include a plurality of attention behaviors, a microphone connecting behavior, and a comment behavior; determining interaction parameters of the first account and the at least one audience account according to the weight of each first target interaction behavior; and selecting at least one target audience account with the highest interaction parameter from the plurality of audience accounts according to the interaction parameters of the at least one audience account.

the selection unit includes:

the first determining subunit is configured to perform determining the activity of each second account according to the second behavior data of each second account;

and the second selection subunit is configured to select at least one target audience account with the highest liveness from each second account according to the liveness of each second account.

In another possible implementation manner, the second selecting subunit is configured to execute, for each second account, determining, according to second behavior data of the second account and a plurality of second target interaction behaviors, a second target interaction behavior generated by the second account in the live broadcast room, where the plurality of target interaction behaviors include a plurality of likes, watch behaviors, comment behaviors, and microphone connecting behaviors; determining interaction parameters of the second account according to the first behavior data and the evaluation indexes of the second target interaction behavior; and taking the interaction parameters of the second account as the activity of the second account.

the selection unit includes:

a statistics subunit configured to perform statistics of gift contribution rates of at least one third account for which a virtual gift has been presented, according to the third account for which the virtual gift has been presented and the value of the presented virtual gift;

and the third selection subunit is configured to execute the step of selecting at least one target audience account with the highest gift contribution rate from the at least one third account according to the gift contribution rate of the at least one third account.

the selection unit includes:

a second determination subunit configured to perform determination of gift giving times of each third account to which a gift has been given, based on the third accounts to which the virtual gift has been given;

and the fourth selection subunit is configured to perform selection of at least one target audience account with the highest gift giving time from the at least one third account according to the gift giving times of each third account.

the selection unit includes:

the obtaining subunit is configured to perform obtaining, according to the third behavior data of each fourth account, a preference feature of each fourth account;

and the fifth selection subunit is configured to execute the step of selecting at least one target audience account which is matched with the type of the live broadcast room from each fourth account according to the preference characteristics of each fourth account.

the selection unit includes:

a third determining subunit, configured to perform determining, according to the fourth row of the fourth account, a behavior specification rate of each fourth account;

and the sixth selection subunit is configured to perform selection of at least one target audience account with the highest behavior specification rate from each fourth account according to the behavior specification rate of each fourth account.

In another possible implementation manner, the first receiving unit is further configured to perform receiving a gift acquisition request sent by the terminal;

the first obtaining unit is further configured to execute obtaining of target gift data according to the gift obtaining request, wherein the target gift data is data of a virtual gift corresponding to an audience account in a live broadcast;

the selection unit further configured to perform selecting at least one virtual gift from a plurality of virtual gifts according to the target gift data;

the first sending unit is further configured to perform returning the gift identification of the selected at least one virtual gift to the terminal for the terminal to determine a target virtual gift from the at least one virtual gift.

the selection unit includes:

a seventh selecting sub-unit configured to perform selecting at least one virtual gift that is historically gifted by the first account from the plurality of virtual gifts according to the third gift-presentation record.

the selection unit includes:

an eighth selection subunit configured to perform determining at least one virtual gift redeemable by the virtual gift resource from among the plurality of virtual gifts according to the virtual gift resource and the values of the plurality of virtual gifts.

the selection unit includes:

a fourth determining subunit configured to perform determining a gift type suitable for gifting according to the live broadcast room type;

a ninth selection subunit configured to perform determining, according to the gift type, at least one virtual gift corresponding to the gift type from the plurality of virtual gifts.

In another possible implementation manner, the apparatus further includes:

the second acquisition unit is configured to execute acquisition of live broadcast room data in the live broadcast room and generate the target behavior data according to the live broadcast room data; a storage unit configured to perform storing the target behavior data;

the first acquisition unit is configured to acquire the stored target behavior data.

a second transmitting unit configured to perform, in response to receiving the virtual gift giving instruction, transmitting a virtual gift giving request to a server, the virtual gift giving request requesting the server to recommend a donation object for the first account;

a second receiving unit, configured to perform receiving of the at least one target audience account returned by the server, where the at least one target audience account is an audience account in a live broadcast room where the first account is currently located;

and the display unit is configured to display the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

In one possible implementation, the apparatus further includes:

a determining unit configured to, in response to any one of the at least one viewer account being triggered, perform determination of a target viewer account corresponding to the triggered one as the gifting object;

a third transmission unit configured to perform gifting of the target virtual gift to the gifting object.

In another possible implementation manner, the second sending unit is further configured to perform sending, to the server, a replacement request, where the replacement request is used to request the server to replace the at least one target audience account;

the second receiving unit is further configured to perform receiving of the replaced at least one target audience account returned by the server, and display the replaced at least one target audience account in a display interface.

In another possible implementation manner, the second receiving unit is further configured to perform receiving a gift identification of at least one virtual gift sent by the server;

the display unit is further configured to display the at least one virtual gift identifier in the display interface according to the gift identifier of the at least one virtual gift;

the determining unit is further configured to, in response to any one of the at least one virtual gift identification being triggered, perform determination of a virtual gift corresponding to the triggered virtual gift identification as the target virtual gift.

In another possible implementation manner, the apparatus further includes:

the starting unit is configured to respond to the fact that the first account number enters the live broadcast room, and start behavior analysis recording service;

a third obtaining unit configured to execute the behavior analysis recording service to obtain live broadcast room data in the live broadcast room;

and the data generation unit is configured to execute sending of the live broadcast data to the server, and the server is used for generating the target behavior data according to the live broadcast data.

According to another aspect of the embodiments of the present disclosure, there is provided a terminal, which includes a processor and a memory, wherein the memory stores at least one program code, and the at least one program code is loaded and executed by the processor to implement the virtual gift giving method according to any one of the above-mentioned possible implementation manners.

According to another aspect of the embodiments of the present disclosure, there is provided a server including a processor and a memory, wherein the memory stores at least one program code, and the at least one program code is loaded and executed by the processor to implement the virtual gift giving method according to any one of the above-mentioned possible implementation manners.

According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium having at least one program code stored therein, the at least one program code being loaded and executed by a processor to implement the virtual gift giving method according to any one of the above-mentioned possible implementation manners.

According to another aspect of the embodiments of the present disclosure, there is provided a computer program product, wherein when the program code of the computer program product is executed by a processor of a terminal or a server, the terminal or the server is enabled to execute the virtual gift giving method described in any one of the above possible implementation manners.

In the embodiment of the disclosure, at least one target audience account in the live broadcast room is recommended to the terminal according to the acquired target behavior data in the live broadcast room, so that the terminal can present a target virtual gift to a presentation object in the recommended at least one target audience account, and thus the terminal can present the virtual gift to the audience account in the live broadcast room, and the presentation object of the virtual gift is enriched.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present disclosure, and it is obvious for those skilled in the art to be able to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic diagram of an implementation environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow chart illustrating a method of virtual gift giving in accordance with an exemplary embodiment;

FIG. 3 is a flow chart illustrating a method of virtual gift giving in accordance with an exemplary embodiment;

FIG. 4 is a flow chart illustrating a method of virtual gift giving in accordance with an exemplary embodiment;

FIG. 5 is a flow chart illustrating a method of virtual gift giving in accordance with an exemplary embodiment;

FIG. 6 is a flow chart illustrating a method of virtual gift giving in accordance with an exemplary embodiment;

FIG. 7 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 8 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 9 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 10 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 11 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 12 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 13 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment;

FIG. 14 is a block diagram illustrating a virtual gift-giving device in accordance with an exemplary embodiment;

FIG. 15 is a block diagram illustrating a virtual gift-giving device in accordance with an exemplary embodiment;

FIG. 16 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 17 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The user information referred to in the present disclosure is information authorized by the user or sufficiently authorized by each party.

FIG. 1 is a schematic diagram illustrating one implementation environment in accordance with an example embodiment. Referring to fig. 1, the implementation environment includes a server 102 and a terminal 101. The terminal 101 and the server 102 are connected by a wireless network.

A target application program served by the server 102 is installed in the terminal 101, and functions such as data transmission, message interaction and the like can be realized through a data connection between the target application program and the server 102 by using the first account of the terminal 101. Optionally, the target application is a live application, a video application with a live function, a short video application with a live function, or the like. Correspondingly, the first account performs live broadcast through the target application program on the terminal 101, or the first account watches live broadcast of the anchor account through the target application program on the terminal 101.

In some embodiments, a gift-giving button is displayed in a display interface in the terminal 101 during live viewing. The first account gifts the virtual gift to other audience accounts in the live broadcast according to the gift gifting button. At this time, the terminal 101 transmits a virtual gift presentation request to the server 102; the server 102 acquires target behavior data according to a virtual gift giving request sent by the terminal 101, selects at least one target audience account from a plurality of audience accounts in a live broadcast room according to the target behavior data, and sends the at least one target audience account to the terminal 101, so that the terminal 101 determines a giving object through the at least one target audience account. The target behavior data is behavior data generated by an audience account in the live broadcast room; therefore, the embodiment of the disclosure can realize the presentation of the virtual gift to the audience account in the live broadcast room.

The live broadcast room refers to a live broadcast channel in which a plurality of accounts are simultaneously watched online in a target application program. The virtual gift refers to a gift resource with resource value, the first account purchases available virtual gift through other resources, and accordingly, a presentation object receiving the virtual gift converts the virtual gift into other resources.

The terminal 101 is a mobile phone, a tablet computer, a wearable device, a computer, or other electronic devices. The server 102 is a server 102, or a server 102 cluster composed of several servers 102, or a cloud computing service center, which is not particularly limited in the embodiment of the present disclosure.

It should be noted that the first account can also present a gift to the primary account in the live broadcast room, and correspondingly, the first account presents a virtual gift to the primary account or other audience accounts in the live broadcast room according to the gift presenting button.

In the related art, a presentation button is displayed in a display interface of a terminal used by a viewer account. When the audience account presents the virtual gifts to the main broadcasting account, the audience account triggers the presenting button, when the terminal detects that the presenting button is triggered, at least one virtual gift is displayed, and the audience account selects a target gift from the at least one virtual gift. The terminal sends the target gift to the anchor account. However, in the live broadcast room of the primary account, the viewer account can only present the virtual gift to the primary account, and the present object for presenting the virtual gift is relatively single.

Fig. 2 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment, referring to fig. 2, the virtual gift giving method including the steps of:

step S201: receiving a virtual gift giving request sent by a terminal, wherein the virtual gift giving request is used for requesting to recommend a giving object of a first account in a live broadcast room where the first account is located currently for the first account, and the first account is an account for logging in the terminal.

Step S202: and acquiring target behavior data in the live broadcast room, wherein the target behavior data is behavior data generated by an audience account in the live broadcast room.

Step S203: and selecting at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data.

Step S204: and returning the at least one target audience account to the terminal, wherein the target audience account is used for the terminal to give a target virtual gift to a giving object in the at least one target audience account.

In one possible implementation, the target behavior data includes first behavior data generated by the first account in the live broadcast;

the selecting at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data includes:

and selecting at least one target audience account which has interactive behavior with the first account from a plurality of audience accounts in the live broadcast room according to first behavior data generated by the first account in the live broadcast room.

according to the first behavior data, selecting at least one audience account number which has a plurality of first target interaction behaviors with the first account number from a plurality of audience account numbers in the live broadcast room, wherein the plurality of first target interaction behaviors comprise a plurality of attention behaviors, wheat connecting behaviors and comment behaviors;

determining interaction parameters of the second account according to the first behavior data and the evaluation index of the second target interaction behavior;

In another possible implementation manner, the target behavior data comprises a first gift giving record in the live broadcast room, and each record of the first gift giving record comprises a third account number for giving a virtual gift and the value of the given virtual gift;

In another possible implementation manner, the target behavior data includes a second gift giving record in the live broadcast room, and each record of the second gift giving record includes a third account number for giving a virtual gift;

and selecting at least one target audience account with the highest gift giving times from the at least one third account according to the gift giving times of each third account.

In another possible implementation manner, the target behavior data includes third behavior data of each fourth account in the live broadcast room, where the fourth account is an audience account in the live broadcast room except for the first account;

acquiring preference characteristics of each fourth account according to the third behavior data of each fourth account;

and selecting at least one target audience account which is matched with the type of the live broadcast room from each fourth account according to the preference characteristics of each fourth account.

In another possible implementation manner, the target behavior data includes fourth behavior data of each fourth account in the live broadcast room, where the fourth account is an audience account other than the first account in the live broadcast room;

determining the behavior specification rate of each fourth account according to the fourth row data of each fourth account;

In another possible implementation manner, the method further includes:

receiving a gift acquisition request sent by the terminal;

selecting at least one virtual gift from a plurality of virtual gifts according to the target gift data;

and selecting at least one virtual gift historically presented by the first account from the plurality of virtual gifts according to the third gift presentation record.

at least one virtual gift redeemable by the virtual gift resource is determined from a plurality of virtual gifts based on the virtual gift resource and the values of the plurality of virtual gifts.

In another possible implementation manner, before the obtaining the target behavior data, the method further includes:

the acquiring of the target behavior data comprises:

and acquiring the stored target behavior data.

Fig. 3 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment, referring to fig. 3, the virtual gift giving method including the steps of:

step 301: in response to receiving the virtual gift giving instruction, a virtual gift giving request for requesting the server to recommend a donation object for the first account is sent to the server.

Step 302: and receiving the at least one target audience account returned by the server, wherein the at least one target audience account is an audience account of the live broadcast room in which the first account is currently located.

Step 303: displaying the at least one target viewer account in the current interface, the at least one target viewer account being used to select a gifting object for gifting the virtual gift.

and presenting the target virtual gift to the presentation object.

In another possible implementation manner, the method further includes:

In another possible implementation, before gifting the targeted virtual gift to the gifted object, the method further includes:

receiving gift identification of at least one virtual gift sent by the server;

displaying the at least one virtual gift identification in the display interface according to the gift identification of the at least one virtual gift;

In another possible implementation manner, the method further includes:

In the embodiment of the disclosure, when receiving a virtual gift giving request sent by a terminal, a server acquires target behavior data according to the virtual gift giving request, wherein the target behavior data is used as a basis for recommending a giving object to a first account. Optionally, the donated object is a main broadcast account of a live broadcast room, or is another audience account watching a live broadcast in the live broadcast room.

In some embodiments, the target behavior data includes first behavior data generated by a first account in the live broadcast room, where the first account is an account of a login terminal. In some embodiments, the target behavior data further includes second behavior data generated in the live broadcast room by at least one second account in the live broadcast room, and the second account is other audience accounts except the first account in the audience accounts in the live broadcast room. In some embodiments, the target behavior data further includes a first gift-giving record within the live broadcast room, each record of the first gift-giving record including a third account number for giving a virtual gift and a value of the given virtual gift. In some embodiments, the target behavior data further includes a second gift-giving record within the live broadcast room, each record of the second gift-giving record including a third account number for giving a virtual gift. In some embodiments, the target behavior data further includes third behavior data for each fourth account in the live space, the fourth account being a viewer account in the live space other than the first account. In some embodiments, the target behavior data further includes fourth behavior data of each fourth account in the live broadcast, the fourth account being a viewer account in the live broadcast other than the first account, and the like.

The following embodiments are processes in which the server recommends at least one target viewer account to the terminal when the target behavior data includes different data, respectively.

Fig. 4 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. In this embodiment, the server determines at least one target audience account according to the first behavior data. Referring to fig. 4, the virtual gift giving method includes the steps of:

step 401: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

The virtual gift giving request is used for requesting that a giving object of the first account in the live broadcast room where the first account is located is recommended for the first account, and optionally, the virtual gift giving request carries information such as a live broadcast room identifier and an account identifier of the first account.

Wherein, the live broadcast room identification is the only identification for indicating the live broadcast room. Optionally, the live broadcast room identifier is at least one of a randomly generated live broadcast room number, a live broadcast room name set by a main broadcast account of the live broadcast room, and the like when the live broadcast room is created. The account id of the first account is an account of the first account, a terminal id of a terminal used by the first account, and the like.

In some embodiments, a display interface is displayed in the terminal, and at least the current live picture is displayed in the display interface. A gift giving button is also displayed in the display interface, and the terminal determines that the virtual gift giving instruction is received in response to the gift giving button being triggered. Optionally, the gift-giving button is one button or a plurality of buttons, which are not particularly limited in the embodiments of the present disclosure.

Accordingly, in one possible implementation, a first gift-giving button is displayed in a display interface in the terminal. In response to the first gift-giving button being triggered, the terminal determines that a virtual gift-giving instruction is received. In the implementation mode, a first gift giving button is displayed in the terminal, and whether a virtual gift giving instruction is received or not is determined through the first gift giving button, so that the display interface can be simplified and is concise and clear.

In another possible implementation, at least two gift-giving buttons are displayed in a display interface of the terminal. For example, two gift-giving buttons are shown in the display interface of the terminal, including a second gift-giving button and a third gift-giving button. The second gift giving button is used for indicating that the virtual gift is given to a main broadcast account corresponding to the live broadcast room, and the third gift giving button is used for indicating that the virtual gift is given to an audience account in the live broadcast room. Accordingly, the terminal determines that the virtual gift giving instruction is received in response to the third gift giving button being triggered.

In this embodiment, by displaying different gift-giving buttons, it is determined that the gift-giving button is received only when a specific gift-giving button is triggered, so that when the terminal has a virtual gift-giving object, a virtual gift-giving instruction does not need to be generated, thereby improving the efficiency of virtual gift-giving.

In some embodiments, the gift-giving button displayed in the display interface of the terminal is always displayed in the display interface, and the gift-giving button is hidden in response to receiving a screen-clearing operation of the user. Alternatively, the screen clearing operation is an operation of shaking the terminal, an operation of sliding left or right, or the like. Optionally, the gift-giving button is hidden from display in the display interface, and the gift-giving button is displayed in the display interface in response to receiving a button summoning operation. The call operation is an operation of clicking a screen, and the like. In the embodiment of the present disclosure, the display mode of the gift-giving button is not particularly limited.

Step 402: the server receives a virtual gift presentation request transmitted by the terminal.

Step 403: the server acquires first behavior data generated by the first account in the live broadcast room.

The first behavior data is behavior data generated by the first account in the live broadcast room. For example, the first behavior data is data corresponding to a plurality of behaviors of the first account in a live broadcast room, such as a praise behavior, a comment behavior, a give away virtual gift behavior, a focus behavior or a microphone connecting behavior, and includes data such as an object for generating behavior data and a timestamp.

The server determines an account identifier of a first account carried in the virtual gift giving request according to the virtual gift giving request, and acquires first behavior data generated by the first account in the live broadcast according to the account identifier. And the server stores the corresponding relation between the first behavior data and the account identification. Correspondingly, in this step, the server determines, according to the account id of the first account, first behavior data corresponding to the account id of the first account from the correspondence between the first behavior data and the account id.

Optionally, the server collects live broadcast room data generated in a live broadcast room in advance, and generates first behavior data of the first account according to the live broadcast room data. The live broadcast room data is live broadcast room data uploaded by accounts in the live broadcast room respectively, or the live broadcast room data is live broadcast room data uploaded to the server by data of a current live broadcast room counted by the same terminal. In the embodiment of the present disclosure, the terminal for uploading data is not particularly limited.

Correspondingly, referring to fig. 5, the steps of the server obtaining the target behavior data are as follows: the server acquires the stored first behavior data of the first account. The server calls a data interface, and first behavior data of the stored first account are acquired through the data interface.

In some embodiments, the server further obtains other behavior data of the first account, where the other behavior data of the first account includes behavior data of the first account generated outside the live broadcast room, for example, the other behavior data of the first account is an attention behavior, a praise behavior, a comment behavior, a browsing history, a homepage browsing behavior, and the like of the first account outside the live broadcast room. Correspondingly, the server also stores other behavior data of the first account uploaded by the terminal, and correspondingly, when the terminal acquires the first behavior data generated by the first account in the live broadcast room, the terminal also acquires the other behavior data of the first account.

In the implementation manner, the server acquires other behavior data of the first account, and the server acquires other behavior data of the first account in addition to the first behavior data of the first account, so that analysis can be performed according to various behavior data of the first account, and a presentation object can be recommended to the terminal more accurately.

Step 404: the server selects at least one target audience account which has interactive behavior with the first account from a plurality of audience accounts in the live broadcast room according to first behavior data generated by the first account in the live broadcast room.

In some embodiments, the server selects, from a plurality of viewer accounts in the live broadcast room, at least one target viewer account that produces a target interaction behavior with the first account, based on the first behavior data; in some embodiments, the server further selects, according to the first behavior data, at least one target audience account from a plurality of audience accounts in the live broadcast room, which has recently generated a target interaction behavior with the first account; in some embodiments, the server further selects, from the plurality of viewer accounts in the live broadcast room, at least one target viewer account that interacts frequently with the first account based on the first behavior data.

Correspondingly, in a possible implementation manner, the server determines a behavior object corresponding to the first behavior data of the first account according to the first behavior data of the first account, and takes the behavior object corresponding to the first behavior data as the target audience account.

In another possible implementation manner, the server determines, according to first behavior data of the first account, a timestamp of the first behavior data generated by the first account in the live broadcast room, selects, according to the timestamp of each first behavior data, first behavior data of which the timestamp is before a specified timestamp, or sorts, according to the timestamps of the first behavior data, time generated by the first behavior data, and determines, according to the sorting, a preset number of first behavior data that have recently occurred; and determining the audience account corresponding to the selected first behavior data, and taking the audience account corresponding to the first behavior data as a target audience account.

In the implementation mode, the server selects the audience account with the time stamp which is before the time stamp of the interaction behavior generated by the first account as the target audience account, so that the server can select the target audience account from the audience accounts with the interaction behavior generated by the first account in the near future, and recommend the target audience account to the terminal, thereby facilitating the first account to select the presentation object according to the time sequence. And the target audience account which is possibly selected is recommended to the terminal, so that the selection range of the selected audience account is reduced, and the efficiency of presenting the virtual gift is improved.

In another possible implementation manner, the server further determines, according to the first behavior data, an audience account in which the first account generates an interaction behavior, and determines, according to a behavior parameter of the interaction behavior, at least one target audience account frequently interacting with the first account among the plurality of audience accounts in the first direct broadcasting room. The process is realized by the following steps (a1) - (A3), including:

(A1) and the server selects at least one audience account which has various first target interaction behaviors with the first account from a plurality of audience accounts in the live broadcast room according to the first behavior data.

Wherein the plurality of first target interaction behaviors include a plurality of attention behaviors, Lianmai behaviors, and comment behaviors. The server selects at least one audience account number with the first target interaction behavior with the first terminal from a plurality of audience account numbers in the live broadcast room according to the first target interaction behavior. Optionally, the first target interactive behavior is an interactive behavior occurring during viewing of the live broadcast, or an interactive behavior occurring in a time period other than viewing of the live broadcast. For example, if the first target interaction behavior is a behavior in which the first account is watched in the live broadcast room, in this step, the server selects, as the target audience account, an audience account that is watched in the live broadcast time period by the timestamp of the first account according to other audience accounts that are watched in the live broadcast room. The first target interaction behavior also comprises a behavior concerning the first account, and in this step, the server can select other audience accounts concerning the first account from the audience accounts in the live broadcast room.

It should be noted that, the server determines, according to one of the first target interaction behaviors, an audience account having the interaction behavior with the first account as a target audience account. Or the server further determines the audience account having the interaction behavior with the first account as the target audience account according to a plurality of interaction behaviors in the first target interaction behaviors. Accordingly, the server performs the step (a2) of determining a target audience account corresponding to the plurality of interactive activities.

(A2) And the server determines the interaction parameters of the first account and the at least one audience account according to the weight of each first target interaction behavior.

In this step, the server counts the interaction behavior corresponding to each audience account having the first interaction behavior with the first terminal, determines the corresponding parameters of the first target interaction according to the weight of each interaction behavior, and sums the parameters of each first target interaction to obtain the interaction parameters of each audience account and the first account. The weight of each first target interaction behavior is set according to needs, and is not particularly limited in the embodiment of the present disclosure.

(A3) And the server selects at least one target audience account with the highest interaction parameter from the plurality of audience accounts according to the interaction parameters of the at least one audience account.

In this step, the server sorts the plurality of audience accounts according to the interaction parameters of at least one audience account, and then selects at least one target audience account with the highest interaction parameter from the plurality of audience accounts.

In the implementation mode, the server determines the target audience account which frequently interacts with the first account according to the interaction parameters, so that the server can select at least one target audience account which frequently interacts with the first account and recommend the target audience account to the terminal, and the first account can conveniently select a presentation object according to the time sequence. And the target audience account which is possibly selected is recommended to the terminal, so that the selection range of the selected audience account is reduced, and the efficiency of presenting the virtual gift is improved.

Step 405: the server returns the at least one target viewer account to the terminal.

The at least one target audience account is used for determining a gifting object from the at least one target audience account by the terminal and gifting the target virtual gift to the gifting object. Optionally, the server returns to the terminal at least one of an account number, avatar, number, etc. of the at least one target viewer account number.

Step 406: and the terminal receives the at least one target audience account returned by the server.

And the at least one target audience account is an audience account in the live broadcast room where the first account is currently located.

Step 407: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

In this step, the terminal displays the received at least one target audience account in the current interface. Optionally, the current interface is any display interface of the terminal, for example, the current interface is a live interface, or the current interface is a desktop of the terminal, or the current interface is any display interface in the target application program. Correspondingly, the terminal displays a target audience account list, and displays the at least one target audience account in the target audience account list. Optionally, in response to detecting that the gift presentation button is triggered, the terminal presents the list of target viewer accounts. Optionally, the list of target viewer accounts is displayed in the display interface in a manner that covers the gift-giving button.

Optionally, the terminal directly generates the target audience account list according to the at least one target audience account. Optionally, the terminal modifies the existing target audience account list according to the at least one target audience account. Correspondingly, in a possible implementation manner, the terminal generates a target audience account list according to the at least one target audience account; and displaying the generated target audience account list in the current interface.

In some embodiments, the target audience account list is generated by the server according to the at least one target audience account, and accordingly, the server sends the target audience account list generated according to the at least one target audience account to the terminal, and the terminal receives the target audience account list. In the implementation manner, the terminal displays the target audience account list generated by at least one target audience account, so that the user corresponding to the first account can determine the gifting object from the target audience account list, and the gifting efficiency is improved.

In another possible implementation manner, the terminal changes the target audience account list in the display interface according to the at least one target audience account; and displaying the modified target audience account list in the current interface. In this implementation manner, the terminal modifies the existing target audience account list according to the at least one target audience account, for example, deletes the target audience account in the existing target audience account list, or sets the target audience account in the existing target audience account list to be in a non-transmittable state.

In some embodiments, a default donation object is displayed in the terminal, and optionally, the default donation object is a main broadcast account of a live broadcast room, a most popular audience account, an audience account currently connected to a television, and the like. Continuing to refer to fig. 5, in response to receiving the replacement request, the terminal determines a modified object from the target viewer account list, and sends the modified object to the server, and accordingly, the process is: the terminal sends a replacement request to the server, wherein the replacement request is used for requesting the server to replace the at least one target audience account; and the terminal receives the at least one replaced target audience account returned by the server and displays the at least one replaced target audience account in the display interface. Optionally, the replacement request is a replacement request generated when the terminal receives a trigger operation, and correspondingly, a replacement button is displayed in a display interface of the terminal; in response to the replacement button being triggered, the terminal determines that a triggering operation is received, and generates a replacement request according to the triggering operation.

Step 408: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

In this step, the terminal detects a trigger operation on at least one target audience account, and determines the target audience account corresponding to the trigger operation as the present object in response to the terminal detecting the trigger operation. Optionally, the triggering operation is a click operation, a long-press operation, or the like on the target audience account.

Step 409: the terminal determines a target virtual gift.

In some embodiments, the terminal further displays a virtual gift list in which a gift identification of the virtual gift is shown. In one possible implementation, the virtual gift list jumps out directly after the terminal determines the presentation object. For example, the terminal displays a target audience account list, and in response to the terminal determining the presentation object, hides the target audience account list and displays the virtual gift list. In the implementation mode, the server directly displays the virtual gift list after the terminal selects the presenting object, the terminal does not need to switch selection, and the efficiency of presenting the virtual gift is improved.

In another possible implementation manner, a fourth gift giving button is further displayed in the display interface in the terminal, and the terminal displays the virtual gift list in response to the fourth gift giving button being triggered. In this implementation, the terminal shows this virtual gift list when detecting that the fourth gift present button is triggered to can transfer the virtual gift list through the fourth gift present button at any time, and then make things convenient for first account number to change the target virtual gift of selection.

And the terminal displays the at least one virtual gift identification in the display interface according to the gift identification of the at least one virtual gift. In response to any one of the at least one virtual gift identification being triggered, the terminal determines a virtual gift corresponding to the triggered virtual gift identification as the target virtual gift. This process is similar to the process in which the server determines the gifted object and is not described in detail herein.

Optionally, referring to fig. 6, the virtual gift identifications in the virtual gift list are default virtual gift identifications of the terminal, for example, the virtual gift identifications are identifications of all virtual gifts that are default to the target application. Optionally, the virtual gift identification is also a virtual gift identification defined according to a holiday or anchor account number. Correspondingly, the identification of the virtual gift defined by the festival or the anchor account is displayed in different festivals or live broadcast rooms corresponding to different anchor accounts.

In some embodiments, the virtual gift is also a virtual gift recommended by the server to the first account based on the target gift data of the first account. Accordingly, the terminal also receives the gift identification of at least one virtual gift transmitted by the server before determining the target virtual gift. Wherein the process of the server determining the gift identification of the at least one virtual gift is realized by the following steps (1) - (3), including:

(1) the server receives a gift acquisition request sent by the terminal.

Optionally, the gift-acquisition request is the same request as the virtual gift-presentation request or a different request than the virtual gift-presentation request. Accordingly, in response to the gift-obtaining request being the same request as the virtual gift-giving request, the terminal simultaneously transmits the gift-obtaining request and the virtual gift-giving request to the server when detecting the virtual gift-giving instruction. And in response to the gift acquisition request being a request different from the virtual gift presentation request, the terminal sends the virtual gift presentation request to the server when detecting the virtual gift presentation instruction, and sends the gift acquisition request to the server when detecting the gift acquisition instruction, wherein the virtual gift presentation instruction and the gift acquisition instruction are respectively instructions generated when different gift presentation buttons are triggered.

(2) The server acquires target gift data according to the gift acquisition request.

The target gift data is data of a virtual gift corresponding to an audience account in a live broadcast room.

Optionally, the target gift data is obtained from a terminal of the first account. Correspondingly, the server receives the target gift data uploaded by the terminal of the first account.

(3) The server selects at least one virtual gift from the plurality of virtual gifts based on the target gift data.

The server selects at least one virtual gift from the plurality of virtual gifts according to the target gift data, respectively, according to a virtual gift selection policy set in advance.

In one possible implementation manner, the target gift data includes a third gift giving record of the first account, and each record of the third gift giving record includes a gift identifier of a virtual gift historically given by the first account. Correspondingly, the server selects at least one virtual gift historically presented by the first account from the plurality of virtual gifts according to the third gift presentation record.

Optionally, the third gift giving record is a giving record of the first account given to any other viewer account. Optionally, the third gift giving record is a giving record given to the giving object by the first account, and this is not particularly limited in the embodiment of the present disclosure.

In the implementation mode, the server determines at least one virtual gift which is presented before the first account corresponding to the terminal, so that gifts in the list in the virtual gift more accord with the presenting habit of the first account, the first account is convenient to select, and the presenting efficiency of the virtual gift is improved.

In another possible implementation, the target gift data includes virtual gift resources currently available to the first account for use in exchanging the virtual gift according to the value of the virtual gift. Accordingly, the process of the server selecting at least one virtual gift from the plurality of virtual gifts according to the target gift data is as follows: the server determines at least one virtual gift redeemable by the virtual gift resource from among the plurality of virtual gifts based on the virtual gift resource and the value of the plurality of virtual gifts. The virtual gift resource is a resource exchanged by the terminal through other resources, for example, the virtual gift resource is a virtual gold coin in the account of the first account.

It should be noted that, after the server returns at least one gift identifier of the virtual gift to the terminal according to the virtual gift resource, the terminal only displays the gift identifier of the virtual gift returned by the server in the virtual gift list. In some embodiments, the terminal further displays the gift identifications of all the virtual gifts in the virtual gift list, wherein the gift identifications of the virtual gifts returned by the terminal are displayed in a transmittable state, and the gift identifications of other virtual gifts are displayed in a non-transmittable state.

In the implementation mode, the server sends the gift identification of the virtual gift which can be exchanged by the terminal through the virtual gift resources to the terminal, so that the situation that the first account selects the virtual gift which cannot be exchanged currently to cause recharging or virtual gift reselection is prevented, and the virtual gift presenting efficiency is improved.

In another possible implementation, the target gift data includes a live-air type of the live-air. Correspondingly, the step of selecting at least one virtual gift from the plurality of virtual gifts by the server according to the target gift data is as follows: the server determines the gift type suitable for presentation according to the type of the live broadcast room; the server determines at least one virtual gift corresponding to the gift type from the plurality of virtual gifts according to the gift type.

In the implementation mode, the server determines the type of the live broadcast room and determines the virtual gift which is in accordance with the type of the live broadcast room according to the type of the live broadcast room. For example, if the type of the live broadcast room is a game live broadcast room, the virtual gift related to the game is recommended to the first account corresponding to the live broadcast room.

In the implementation mode, the virtual gifts are recommended to the terminal through the type of the live broadcast room, so that the first account does not need to select the target virtual gifts from the plurality of virtual gifts, and the presenting efficiency of the virtual gifts is improved.

In another possible implementation manner, the server further obtains the user characteristics of the gifting object, and determines at least one virtual gift corresponding to the gift type from the plurality of virtual gifts according to the user characteristics of the gifting object.

In this implementation, the server determines at least one recommended virtual gift according to the user characteristics of the gifting object, so that the first account can select the virtual gift that meets the user characteristics of the gifting object.

(4) The server returns the gift identification of the selected at least one virtual gift to the terminal.

The gift identification of the at least one virtual gift is used for the terminal to determine a target virtual gift from the at least one virtual gift. Accordingly, the terminal receives the gift identification of at least one virtual gift returned by the server.

In the implementation mode, the server sends the virtual gift identifier corresponding to the first account to the terminal according to the target gift data of the first account, so that the first account does not need to select a target virtual gift from all virtual gifts, the selection range of the virtual gift is reduced, and the presentation efficiency of the virtual gift is improved.

Step 410: the terminal presents the target virtual gift to the presentation object.

In this step, the terminal sends the target virtual gift to the presentation object according to the identifier of the presentation object. Alternatively, the terminal directly transmits the target virtual gift to the presentation object after selecting the presentation object and the target virtual gift. Optionally, the terminal further displays a confirmation button after selecting the presentation object and the target virtual gift, and sends the target virtual gift to the presentation object in response to the confirmation button being triggered.

In some embodiments, the terminal transmits the gift identification of the target virtual gift and the audience account of the gifting object to the server, and the server transmits the target virtual gift to the gifting object according to the gift identification and the audience account.

It should be noted that, referring to fig. 5, after the terminal sends the target virtual gift to the present object, the terminal also uploads the data corresponding to the present presenting process to the server through the record analysis service, and the server updates the target behavior data of the first account according to the data.

Fig. 7 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. In this embodiment, the server determines at least one target audience account according to the second behavior data. Referring to fig. 7, the virtual gift giving method includes the steps of:

step 701: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

This step is similar to step 401 and will not be described herein again.

Step 702: the server receives a virtual gift presentation request transmitted by the terminal.

This step is similar to step 402 and will not be described herein.

Step 703: the server acquires second behavior data generated by at least one second account in the live broadcast room.

This step is similar to step 403 and will not be described herein again.

Step 704: and the server determines the activity of each second account according to the second behavior data of each second account.

The target behavior data comprises second behavior data generated by at least one second account in the live broadcast room, and the second account is other audience accounts except the first account in the audience accounts in the live broadcast room.

Optionally, the activity is determined from a timestamp of the second account number generating the first behavioural data. Optionally, the second liveness is further determined according to the interaction parameter of the second account. Correspondingly, the server selects a second account which recently generates second behavior data from a plurality of audience accounts in the live broadcast room as a target audience account according to the second behavior data; optionally, the server further selects at least one target audience account with frequent interaction from a plurality of audience accounts in the live broadcast room according to the second behavior data.

Correspondingly, in a possible implementation manner, the server determines, according to second behavior data of the second account, a timestamp of the second behavior data generated by the second account in the live broadcast room, selects, according to the timestamp of each second behavior data and according to the timestamp generated by the second behavior data, second behavior data of which the timestamp is before the specified timestamp, or sorts, according to the timestamps of the second behavior data, the times generated by the second behavior data, and determines, according to the sorting, a preset number of second behavior data that occur most recently; and determining the audience account corresponding to the selected second behavior data, and taking the audience account corresponding to the second behavior data as a target audience account.

In the implementation mode, the server selects an account which has a timestamp before the timestamp of the interactive behavior generated with the second account as the target audience account, so that the server can select the target audience account from the second accounts which have recently generated behavior data in the live broadcast room and recommend the target audience account to the terminal, and the first account can conveniently select a presentation object according to the time sequence.

In another possible implementation manner, the server determines an interaction parameter of the second account according to the second behavior data, and determines the activity of the second account according to the interaction parameter of the second account, where the process is implemented by the following steps, including:

(1) for each second account, the server determines a second target interaction behavior of the second account in the live broadcast room according to second behavior data of the second account and a plurality of second target interaction behaviors, wherein the plurality of target interaction behaviors comprise a plurality of praise behaviors, watching behaviors, comment behaviors and connecting behaviors.

This step is similar to step (a1) in step 404, and will not be described herein.

(2) And the server determines the interaction parameters of the second account according to the second behavior data and the evaluation index of the second target interaction behavior.

This step is similar to step (a2) in step 404, and will not be described herein.

(3) And the server takes the interaction parameters of the second account as the activity of the second account.

In the implementation mode, the server determines the activity of the second account in the live broadcast room according to the second account behavior data of the second account in the live broadcast room, so that the target audience account can be determined according to the activity of the second account, gifts are prevented from being given to the inactive audience accounts in the live broadcast room, and the selected gifted objects are prevented from being invalid objects.

Step 705: and the server selects at least one target audience account with the highest liveness from each second account according to the liveness of each second account.

This step is similar to step 404 (a3), and will not be described again.

Step 706: the server returns the at least one target viewer account to the terminal.

This step is similar to step 405 and will not be described herein again.

Step 707: and the terminal receives the at least one target audience account returned by the server.

This step is similar to step 406 and will not be described herein again.

Step 708: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

This step is similar to step 407 and will not be described herein.

Step 709: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

This step is similar to step 408 and will not be described herein again.

Step 710: the terminal determines a target virtual gift.

This step is similar to step 409 and will not be described herein.

Step 711: the terminal presents the target virtual gift to the presentation object.

This step is similar to step 410 and will not be described herein.

Fig. 8 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. The present embodiment is described by taking an example in which the server determines at least one target viewer account according to the first gift-giving record. Referring to fig. 8, the virtual gift giving method includes the steps of:

step 801: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

This step is similar to step 401 and will not be described herein again.

Step 802: the server receives a virtual gift presentation request transmitted by the terminal.

This step is similar to step 402 and will not be described herein.

Step 803: the server obtains a first gift-presentation record within the live broadcast room.

Wherein each record of the first gift giving record comprises a third account number for giving the virtual gift and the value of the given virtual gift.

This step is similar to step 403 and will not be described herein again.

Step 804: the server counts the gift contribution rate of at least one third account for which the virtual gift has been given according to the third account for which the virtual gift has been given and the value of the given virtual gift.

The target behavior data comprises a first gift giving record in the live broadcast room, and each record of the first gift giving record comprises a third account number for giving a virtual gift and the value of the given virtual gift.

In this step, the server acquires the virtual gift of the third account received in the live broadcast room, determines the value of the received virtual gift, and determines the total value of the received virtual gift. And, the value of the virtual gift given by each third account is determined separately. The ratio of the value of the virtual gift gifted by each third account to the total value of the received virtual gift is taken as the gift contribution rate of the third account. The account receiving the virtual gift is the first account or a primary account corresponding to a live broadcast room, which is not specifically limited in the embodiment of the present disclosure.

Step 805: and selecting at least one target audience account with the highest gift contribution rate from the at least one third account according to the gift contribution rate of the at least one third account.

This step is similar to step 404 (a3), and will not be described again.

Step 806: the server returns the at least one target viewer account to the terminal.

This step is similar to step 405 and will not be described herein again.

Step 807: and the terminal receives the at least one target audience account returned by the server.

This step is similar to step 406 and will not be described herein again.

Step 808: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

This step is similar to step 407 and will not be described herein.

Step 809: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

This step is similar to step 408 and will not be described herein again.

Step 810: the terminal determines a target virtual gift.

This step is similar to step 409 and will not be described herein.

Step 811: the terminal presents the target virtual gift to the presentation object.

This step is similar to step 410 and will not be described herein.

Fig. 9 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. The present embodiment is described by taking an example in which the server determines at least one target viewer account according to the second gift-giving record. Referring to fig. 9, the virtual gift giving method includes the steps of:

step 901: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

This step is similar to step 401 and will not be described herein again.

Step 902: the server receives a virtual gift presentation request transmitted by the terminal.

This step is similar to step 402 and will not be described herein.

Step 903: the server obtains a second gift presentation record in the live broadcast room.

Wherein each record of the second gift giving record comprises a third account number for giving the virtual gift.

This step is similar to step 403 and will not be described herein again.

Step 904: and determining the gift giving times of each third account for giving the gift according to the third accounts for giving the virtual gift.

The target behavior data comprises second gift giving records in the live broadcast room, and each record of the second gift giving records comprises a third account number giving a virtual gift.

In this step, the server counts the gift giving times of each third account giving the virtual gift according to the second gift giving record. Optionally, the gift giving times are the number of times of giving gifts to the same account, or the number of times of giving gifts to different accounts. Optionally, the gifted object is a first account, or a main account or other audience accounts in a live broadcast room, and the like, which is not particularly limited in the embodiment of the present disclosure.

Step 905: and selecting at least one target audience account with the highest gift giving times from the at least one third account according to the gift giving times of each third account.

This step is similar to step 404 (a3), and will not be described again.

Step 906: the server returns the at least one target viewer account to the terminal.

This step is similar to step 405 and will not be described herein again.

Step 907: and the terminal receives the at least one target audience account returned by the server.

This step is similar to step 406 and will not be described herein again.

Step 908: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

This step is similar to step 407 and will not be described herein.

Step 909: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

This step is similar to step 408 and will not be described herein again.

Step 910: the terminal determines a target virtual gift.

This step is similar to step 409 and will not be described herein.

Step 911: the terminal presents the target virtual gift to the presentation object.

This step is similar to step 410 and will not be described herein.

Fig. 10 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. In this embodiment, the server determines at least one target viewer account according to the third row of the fourth account. Referring to fig. 10, the virtual gift giving method includes the steps of:

step 1001: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

This step is similar to step 401 and will not be described herein again.

Step 1002: the server receives a virtual gift presentation request transmitted by the terminal.

This step is similar to step 402 and will not be described herein.

Step 1003: and the server acquires third behavior data of a fourth account in the live broadcast room.

This step is similar to step 403 and will not be described herein again.

Step 1004: and the server acquires the preference characteristics of each fourth account according to the third behavior data of each fourth account.

The target behavior data comprises third behavior data of each fourth account in the live broadcast room, wherein the fourth account is a viewer account in the live broadcast room except the first account.

In this step, the server obtains third behavior data of a fourth account in the live broadcast room, where the third behavior data is behavior data of a fourth account focus tag, behavior data of a historical browsing record, behavior data of a virtual gift giving, and the like. And the server generalizes the preference characteristics of the fourth account according to the third row data of the fourth account. For example, the server determines a tag type of interest of the fourth account according to a tag of interest of the fourth account, and determines a preference characteristic of the fourth account according to the tag type.

Step 1005: and selecting at least one target audience account which is matched with the type of the live broadcast room from each fourth account according to the preference characteristics of each fourth account.

In this step, the server matches the type of the live broadcast room with the preference characteristics of the fourth account, and determines the fourth account which may like the live broadcast room from the fourth account. For example, the live broadcast room type is a game live broadcast room, and the server selects a fourth account with a game preference from the fourth accounts as a target audience account.

Step 1006: the server returns the at least one target viewer account to the terminal.

This step is similar to step 405 and will not be described herein again.

Step 1007: and the terminal receives the at least one target audience account returned by the server.

This step is similar to step 406 and will not be described herein again.

Step 1008: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

This step is similar to step 407 and will not be described herein.

Step 1009: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

This step is similar to step 408 and will not be described herein again.

Step 1010: the terminal determines a target virtual gift.

This step is similar to step 409 and will not be described herein.

Step 1011: the terminal presents the target virtual gift to the presentation object.

This step is similar to step 410 and will not be described herein.

Fig. 11 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. In this embodiment, the server determines at least one target viewer account according to the fourth row data of each fourth account. Referring to fig. 11, the virtual gift giving method includes the steps of:

step 1101: in response to receiving the virtual gift giving instruction, the terminal transmits a virtual gift giving request to the server.

This step is similar to step 401 and will not be described herein again.

Step 1102: the server receives a virtual gift presentation request transmitted by the terminal.

This step is similar to step 402 and will not be described herein.

Step 1103: the server acquires fourth row configuration data of each fourth account.

This step is similar to step 403 and will not be described herein again.

Step 1104: and the server determines the behavior specification rate of each fourth account according to the fourth row data of each fourth account.

The target behavior data comprises fourth behavior data of each fourth account in the live broadcast room, and the fourth account is an audience account except the first account in the live broadcast room;

the fourth line of the data of the fourth account includes the violation operation of the fourth account in the live broadcast room, and the like. In this step, the server determines the number of times that the fourth account watches live broadcast, the number of times that the fourth account is kicked out of the live broadcast room in the live broadcast watching process, the number of times that the fourth account is banned, and the like. Determining the difference value between the live watching times of the fourth account and the times of kicking out of the live broadcasting room and/or the times of banning speaking, and taking the ratio of the difference value to the live watching times as the behavior specification rate of the fourth account.

Step 1105: and the server selects at least one target audience account with the highest behavior specification rate from each fourth account according to the behavior specification rate of each fourth account.

This step is similar to step 404 (a3), and will not be described again.

Step 1106: the server returns the at least one target viewer account to the terminal.

This step is similar to step 405 and will not be described herein again.

Step 1107: and the terminal receives the at least one target audience account returned by the server.

This step is similar to step 406 and will not be described herein again.

Step 1108: the terminal displays the at least one target audience account in the current interface, wherein the at least one target audience account is used for selecting a gifting object for gifting the virtual gift.

This step is similar to step 407 and will not be described herein.

Step 1109: in response to any one of the at least one target audience account being triggered, the terminal determines the triggered target audience account as the gifting object.

This step is similar to step 408 and will not be described herein again.

Step 1110: the terminal determines a target virtual gift.

This step is similar to step 409 and will not be described herein.

Step 1111: the terminal presents the target virtual gift to the presentation object.

This step is similar to step 410 and will not be described herein.

In addition, it should be noted that the server also determines at least one target audience account recommended to the first account according to other live broadcast room data. For example, the server further determines a timestamp of a second account entering the live broadcast room, selects the second account entering the live broadcast room recently according to the timestamp of the second account entering the live broadcast room, and takes the second account as a target audience account. Or the server also determines the account number grade of a second account number in the live broadcast room, and selects the second account number with the grade higher than the preset grade as a target audience account number according to the account number grade.

Before the server acquires the target behavior data, the terminal uploads the live broadcast data to the server, the server generates the target behavior data according to the live broadcast data, and the target behavior data is stored locally. Fig. 12 is a flowchart illustrating a virtual gift giving method according to an exemplary embodiment. In this embodiment, a server stores target behavior data as an example. Referring to fig. 12, the virtual gift giving method includes the steps of:

step 1201: and responding to the first account number entering the live broadcast room, and starting a behavior analysis recording service by the terminal.

Optionally, the analysis recording Service is RAS (Record analysis Service). Since the first account is either the anchor account or the viewer account. Correspondingly, in a possible implementation manner, in response to the first account creating the live broadcast room through the terminal, the terminal starts an analysis recording service. In another possible implementation manner, in response to the first account entering the created live broadcast room, the terminal starts an analysis recording service.

Step 1202: and the terminal acquires the live broadcast room data in the live broadcast room through the behavior analysis recording service.

The live broadcast room data comprises one or more of behavior data of the viewer account number in the live broadcast room, gift giving records or live broadcast room types and the like.

When the data of the live broadcast room comprises the behavior data, the process that the terminal acquires the data of the live broadcast room in the live broadcast room comprises the following steps: the terminal obtains the live broadcast room data in the live broadcast room, the live broadcast room data are uploaded to the server, and correspondingly, the server receives the live broadcast room data uploaded by the terminal.

Optionally, the terminal uploads only the behavior data of the first account in the live broadcast room. Optionally, the terminal uploads behavior data in the live broadcast room corresponding to all the accounts in the live broadcast room.

Correspondingly, in response to that the terminal only acquires the behavior data of the first account in the live broadcast room, the server needs to receive the behavior data uploaded by the terminals corresponding to all the accounts in the live broadcast room, wherein the process of uploading the behavior data by other audience accounts in the live broadcast room is similar to the process of uploading the behavior data by the terminal of the first account, and is not repeated here.

And responding to the uploading of behavior data in the live broadcast room corresponding to all the accounts in the live broadcast room by the terminal, counting the behavior data generated by all the accounts in the live broadcast room by the terminal, and uploading the behavior data to the server. The first account corresponding to the terminal is a main broadcast account in a live broadcast room; or the first account corresponding to the terminal is an account in a live broadcast room, wherein the affinity of the first account with a main broadcast account is greater than the preset affinity; or the first account corresponding to the terminal is an account which is first entered into the live broadcast room or an account which is specified by an account which creates the live broadcast room, and the like, which is not specifically limited in this embodiment of the disclosure.

And responding to the fact that the data in the live broadcast room is the gift presenting record, the terminal acquires the virtual gift presenting record in the live broadcast room and uploads the record to the server, and correspondingly, the server receives the gift presenting record uploaded by the terminal. In some embodiments, the terminal uploads only the gift presentation record of the first account in the live broadcast room, and the terminal also uploads the gift presentation records in the live broadcast room corresponding to all accounts in the live broadcast room. The process is similar to the process of uploading behavior data by the terminal, and is not described in detail herein.

And responding to the fact that the live broadcast data is of the live broadcast type, and receiving the live broadcast type sent by the terminal for creating the live broadcast by the server. The type of the live broadcast room is a type label of the live broadcast room, a live broadcast partition and the like. Correspondingly, when the creation account of the live broadcast room creates the live broadcast room, the type of the live broadcast room is selected, and the type of the live broadcast room is uploaded to the server.

Step 1203: and the terminal sends the live broadcast room data to the server.

Optionally, referring to fig. 13, the terminal sends the live broadcast data to the server after acquiring the live broadcast data each time; or the terminal periodically sends the live broadcast data to the server. In the embodiments of the present disclosure, this is not particularly limited.

Step 1204: and the server receives the live broadcast room data in the live broadcast room and generates target behavior data according to the live broadcast room data.

In the step, the server generates target behavior data according to the live broadcast room data acquired by the account. The server generates target behavior data according to the new live broadcast room data when acquiring the new live broadcast room data; or, the live broadcast room periodically generates target behavior data according to the received live broadcast room data, which is not specifically limited in the embodiment of the present disclosure.

In a possible implementation manner, a terminal sends first behavior data of a first account in a live broadcast room to a server, and the server receives live broadcast room data of the first account sent by the terminal; and taking the received live broadcast data of the first account as target behavior data. And for a second account in the live broadcast room, the server generates target behavior data through the received live broadcast room data of the first account sent by the terminal corresponding to the second account.

In the implementation mode, the server acquires the behavior data of the account in the anchor room from different terminals respectively, so that each terminal only needs to acquire the behavior data of the current account and upload the behavior data to the server, and the requirements on the terminal are reduced.

In another possible implementation manner, the terminal sends live broadcast room data of all the audience accounts in the live broadcast room to the server, and correspondingly, the server divides the live broadcast room data according to the audience accounts corresponding to different behavior data to obtain target behavior data corresponding to each audience account.

In the implementation mode, the server acquires the behavior data of the account in the same live broadcast room through one terminal, so that the server only needs to communicate with the terminal for establishing the live broadcast room, the broadband pressure of the server is reduced, and the working pressure of the server is reduced.

Step 1205: the server stores the target behavior data.

In this step, the server generates a corresponding relationship between the target behavior data and the account, and stores the corresponding relationship between the target behavior data and the account. Optionally, the server stores the target behavior data locally in the server or in another database, which is not particularly limited in the embodiment of the present disclosure.

Optionally, all the above-mentioned optional technical solutions are combined arbitrarily to form an optional embodiment of the present disclosure, and are not described herein again.

Fig. 14 is a block diagram illustrating a virtual gift-giving device according to an exemplary embodiment. Referring to fig. 14, the apparatus includes:

a first receiving unit 1401 configured to execute a virtual gift giving request sent by a receiving terminal, where the virtual gift giving request is used to request that a giving object in a live broadcast room where a first account is currently located is recommended for the first account, and the first account is an account for logging in the terminal;

a first obtaining unit 1402, configured to perform obtaining target behavior data in the live broadcast room, where the target behavior data is behavior data generated by an audience account in the live broadcast room;

a selecting unit 1403 configured to perform selecting at least one target audience account from a plurality of audience accounts in the live broadcast room according to the target behavior data;

a first sending unit 1404 configured to perform returning the at least one target audience account to the terminal for the terminal to gift a target virtual gift to a gifting object in the at least one target audience account.

the selecting unit 1403 includes:

and the first selection subunit is configured to execute the first behavior data generated by the first account in the live broadcast room, and select at least one target audience account having interactive behavior with the first account from a plurality of audience accounts in the live broadcast room.

the selecting unit 1403 includes:

the first determining subunit is configured to perform determining the activity of each second account according to the second behavior data of the second account;

and the second selection subunit is configured to select at least one target audience account with the highest activity from each second account according to the activity of each second account.

In another possible implementation manner, the second selecting subunit is configured to execute, for each second account, determining, according to second behavior data of the second account and a plurality of second target interaction behaviors, a second target interaction behavior generated by the second account in the live broadcast room, where the plurality of target interaction behaviors include a plurality of likes, watch behaviors, comment behaviors, and connect behaviors; determining interaction parameters of the second account according to the first behavior data and the evaluation index of the second target interaction behavior; and taking the interaction parameters of the second account as the activity of the second account.

the selection unit 1403 includes:

and the fourth selection subunit is configured to perform selection of at least one target audience account with the highest gift giving number from the at least one third account according to the gift giving number of each third account.

the selection unit 1403 includes:

the obtaining subunit is configured to perform obtaining of preference characteristics of each fourth account according to the third behavior data of each fourth account;

the selection unit 1403 includes:

In another possible implementation manner, the first receiving unit 1401 is further configured to perform receiving a gift acquisition request sent by the terminal;

the first obtaining unit 1402 is further configured to perform obtaining, according to the gift obtaining request, target gift data, where the target gift data is data of a virtual gift corresponding to an audience account in a live broadcast;

the selecting unit 1403 is further configured to perform selecting at least one virtual gift from the plurality of virtual gifts according to the target gift data;

the first sending unit 1404 is further configured to perform returning the gift identification of the selected at least one virtual gift to the terminal for the terminal to determine a target virtual gift from the at least one virtual gift.

the selecting unit 1403 includes:

a seventh selecting sub-unit configured to perform selecting at least one virtual gift historically gifted by the first account from the plurality of virtual gifts according to the third gift-presentation record.

the selecting unit 1403 includes:

an eighth selecting subunit configured to perform determining at least one virtual gift redeemable by the virtual gift resource from among the plurality of virtual gifts according to the virtual gift resource and the values of the plurality of virtual gifts.

the selecting unit 1403 includes:

a ninth selecting sub-unit configured to perform determining at least one virtual gift corresponding to the gift type from the plurality of virtual gifts according to the gift type.

In another possible implementation manner, the apparatus further includes:

the first obtaining unit 1402 is configured to obtain the stored target behavior data.

Fig. 15 is a block diagram illustrating a virtual gift-giving device according to an exemplary embodiment. Referring to fig. 15, the apparatus includes:

a second sending unit 1501 configured to, in response to receiving the virtual gift giving instruction, perform sending a virtual gift giving request to the server, the virtual gift giving request requesting the server to recommend a donation object for the first account;

a second receiving unit 1502, configured to perform receiving of the at least one target audience account returned by the server, where the at least one target audience account is an audience account in a live broadcast currently located by the first account;

a presentation unit 1503 configured to perform displaying the at least one target viewer account for selecting a presentation object for presenting a virtual gift in the current interface.

In one possible implementation, the apparatus further includes:

In another possible implementation manner, the second sending unit 1501 is further configured to perform sending a replacement request to the server, where the replacement request is used to request the server to replace the at least one target viewer account;

the second receiving unit 1502 is further configured to perform receiving the replaced at least one target audience account returned by the server, and display the replaced at least one target audience account in the display interface.

In another possible implementation manner, the second receiving unit 1502 is further configured to perform receiving a gift identification of at least one virtual gift sent by the server;

the presentation unit 1503 is further configured to perform presenting, in the display interface, the at least one virtual gift identifier according to the gift identifier of the at least one virtual gift;

the determining unit is further configured to, in response to any one of the at least one virtual gift identification being triggered, perform a determination of a virtual gift corresponding to the triggered virtual gift identification as the target virtual gift.

In another possible implementation manner, the apparatus further includes:

a third obtaining unit configured to execute the live broadcast room data in the live broadcast room through the behavior analysis recording service;

and the data generation unit is configured to execute sending the live broadcast data to the server, and the server is used for generating the target behavior data according to the live broadcast data.

It should be noted that: the virtual gift-giving device provided in the above embodiment is exemplified by the division of the above functional modules only when giving a virtual gift, and in practical applications, the above function distribution can be completed by different functional modules according to needs, that is, the internal structure of the terminal is divided into different functional modules to complete all or part of the above described functions. In addition, the virtual gift giving device provided by the above embodiment and the virtual gift giving method embodiment belong to the same concept, and the specific implementation process thereof is described in the method embodiment and will not be described herein again.

Fig. 16 is a block diagram illustrating a terminal according to an example embodiment. The terminal 1600 is: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1600 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, etc.

Generally, terminal 1600 includes: a processor 1601, and a memory 1602.

In some embodiments, processor 1601 includes one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1601 is implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable logic Array). In some embodiments, the processor 1601 also includes a main processor and a coprocessor, the main processor is a processor for Processing data in the wake state, also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1601 is integrated with a GPU (Graphics processing unit), which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, the processor 1601 further includes an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 1602 includes one or more computer-readable storage media, which in some embodiments are non-transitory. In some embodiments, memory 1602 also includes high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1602 is used to store at least one program code for execution by processor 1601 to implement the virtual gift giving method provided by method embodiments in the present disclosure.

In some embodiments, the terminal 1600 may also optionally include: peripheral interface 1603 and at least one peripheral. Processor 1601, memory 1602 and peripheral interface 1603 are connected via bus or signal lines. Each peripheral is connected to peripheral interface 1603 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1604, a touch screen display 1605, a camera assembly 1606, audio circuitry 1607, a positioning assembly 1608, and a power supply 1609.

Peripheral interface 1603 can be used to connect at least one I/O (Input/Output) related peripheral to processor 1601 and memory 1602. In some embodiments, processor 1601, memory 1602, and peripheral interface 1603 are integrated on the same chip or circuit board; in some other embodiments, any one or both of processor 1601, memory 1602 and peripheral interface 1603 are implemented on a separate chip or circuit board, which is not limited by this embodiment.

The Radio Frequency circuit 1604 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1604 communicates with communication networks and other communication devices via electromagnetic signals. The rf circuit 1604 converts the electrical signal into an electromagnetic signal to be transmitted, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1604 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1604 communicates with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuitry 1604 also includes NFC (Near Field Communication) related circuitry, which is not limited by this disclosure.

The display 1605 is used to display a UI (User Interface). The UI includes graphics, text, icons, video, and any combination thereof. When the display screen 1605 is a touch display screen, the display screen 1605 also has the ability to capture touch signals on or over the surface of the display screen 1605. In some embodiments, the touch signal is input to the processor 1601 for processing as a control signal. At this point, the display 1605 is also used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1605 is one, providing the front panel of the terminal 1600; in other embodiments, there are at least two display screens 1605, which are respectively disposed on different surfaces of the terminal 1600 or are in a foldable design; in still other embodiments, display 1605 is a flexible display disposed on a curved surface or folded surface of terminal 1600. Even further, the display 1605 is arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The Display 1605 is made of LCD (liquid crystal Display), OLED (Organic Light-Emitting Diode), and other materials.

The camera assembly 1606 is used to capture images or video. Optionally, camera assembly 1606 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1606 further includes a flash. Optionally, the flash is a monochrome temperature flash, or alternatively, a bi-color temperature flash. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp and is used for light compensation under different color temperatures.

The audio circuitry 1607 includes a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1601 for processing or inputting the electric signals to the radio frequency circuit 1604 to achieve voice communication. For the purpose of stereo sound collection or noise reduction, a plurality of microphones are respectively arranged at different positions of the terminal 1600. The microphone is an array microphone or an omnidirectional acquisition microphone. The speaker is used to convert electrical signals from the processor 1601 or the radio frequency circuit 1604 into sound waves. The speaker is a conventional membrane speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to human, but also the electric signal can be converted into a sound wave inaudible to human for use in distance measurement or the like. In some embodiments, the audio circuit 1607 also includes a headphone jack.

The positioning component 1608 is configured to locate a current geographic location of the terminal 1600 for navigation or LBS (location based Service). The positioning component 1608 is a positioning component based on a Global Positioning System (GPS) in the united states, a beidou system in china, a graves system in russia, or a galileo system in the european union.

Power supply 1609 is used to provide power to the various components of terminal 1600. Power supply 1609 is an alternating current, direct current, disposable battery, or rechargeable battery. When power supply 1609 comprises a rechargeable battery, the rechargeable battery supports wired or wireless charging. The rechargeable battery is also used to support fast charge technology.

In some embodiments, terminal 1600 also includes one or more sensors 1160. The one or more sensors 1160 include, but are not limited to: acceleration sensor 1611, gyro sensor 1612, pressure sensor 1613, fingerprint sensor 1614, optical sensor 1615, and proximity sensor 1616.

The acceleration sensor 1611 can detect the magnitude of acceleration on three coordinate axes of the coordinate system established with the terminal 1600. For example, the acceleration sensor 1611 is used to detect components of the gravitational acceleration in three coordinate axes. The processor 1601 is capable of controlling the touch display screen 1605 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1611. The acceleration sensor 1611 is also used for acquisition of motion data of a game or a user.

Gyroscope sensor 1612 is used for detecting the organism direction and the turned angle of terminal 1600, and gyroscope sensor 1612 can gather the 3D action of user to terminal 1600 with acceleration sensor 1611 in coordination. From the data collected by the gyro sensor 1612, the processor 1601 is capable of performing the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

The pressure sensor 1613 can be disposed on a side bezel of the terminal 1600 and/or on an underlying layer of the touch display 1605. When the pressure sensor 1613 is disposed on the side frame of the terminal 1600, the holding signal of the user to the terminal 1600 can be detected, and the processor 1601 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 1613. When the pressure sensor 1613 is disposed at the lower layer of the touch display 1605, the processor 1601 controls the operability control on the UI interface according to the pressure operation of the user on the touch display 1605. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1614 is configured to collect a fingerprint of the user, and the processor 1601 is configured to identify the user based on the fingerprint collected by the fingerprint sensor 1614, or the fingerprint sensor 1614 is configured to identify the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1601 authorizes the user to perform relevant sensitive operations including unlocking a screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1614 is disposed on the front, back, or side of the terminal 1600. When a physical key or vendor Logo is provided on the terminal 1600, the fingerprint sensor 1614 is integrated with the physical key or vendor Logo.

The optical sensor 1615 is used to collect ambient light intensity. In one embodiment, the processor 1601 controls the display brightness of the touch display screen 1605 based on the ambient light intensity collected by the optical sensor 1615. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 1605 is increased; when the ambient light intensity is low, the display brightness of the touch display 1605 is turned down. In another embodiment, the processor 1601 is further configured to dynamically adjust the shooting parameters of the camera assembly 1606 based on the ambient light intensity collected by the optical sensor 1615.

A proximity sensor 1616, also referred to as a distance sensor, is typically disposed on the front panel of terminal 1600. The proximity sensor 1616 is used to collect the distance between the user and the front surface of the terminal 1600. In one embodiment, the processor 1601 controls the touch display 1605 to switch from the light screen state to the rest screen state when the proximity sensor 1616 detects that the distance between the user and the front surface of the terminal 1600 is gradually decreased; when the proximity sensor 1616 detects that the distance between the user and the front surface of the terminal 1600 is gradually increased, the touch display 1605 is controlled by the processor 1601 to switch from the breath screen state to the bright screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 16 is not intended to be limiting of terminal 1600, and can include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

Fig. 17 is a block diagram of a server 1700 that may have a large difference due to different configurations or performances according to an exemplary embodiment, and includes one or more processors (CPUs) 1701 and one or more memories 1702, wherein the memory 1702 stores at least one program code, and the at least one program code is loaded and executed by the processors 1701 to implement the virtual gift giving method provided by the above-described method embodiments. Certainly, the server further has components such as a wired or wireless network interface, a keyboard, an input/output interface, and the like so as to perform input/output, and also includes other components for implementing the functions of the device, which are not described herein again.

In an exemplary embodiment, there is also provided a computer readable storage medium having at least one program code stored therein, the at least one program code being executable by a processor in a server to perform the virtual gift giving method in the above embodiments. For example, the computer-readable storage medium is a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact disc-Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

The present disclosure also provides a computer program product, which, when the program code in the computer program product is executed by a processor of a terminal or a server, enables the terminal or the server to execute the virtual gift giving method provided by the above-described respective method embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A virtual gift giving method, characterized in that the method comprises:

2. The method of claim 1, wherein the target behavior data comprises first behavior data generated by the first account in the live broadcast room;

3. The method of claim 1, wherein the target behavior data comprises second behavior data generated in the live broadcast room by at least one second account in the live broadcast room, wherein the second account is an audience account other than the first account in the audience accounts in the live broadcast room;

4. A virtual gift giving method, characterized in that the method comprises:

5. The method of claim 4, wherein after displaying the at least one target viewer account in the current interface, the method further comprises:

and presenting the target virtual gift to the presentation object.

6. A virtual gift giving apparatus, comprising:

7. A virtual gift giving apparatus, comprising:

8. A terminal, characterized in that the terminal comprises a processor and a memory, the memory having stored therein at least one program code, the at least one program code being loaded and executed by the processor to implement the virtual gift giving method of any one of claims 1-3.

9. A server, characterized in that the server comprises a processor and a memory, the memory having stored therein at least one program code, the at least one program code being loaded and executed by the processor to implement the virtual gift giving method of any one of claims 4-5.

10. A computer-readable storage medium having stored therein at least one program code, the at least one program code being loaded and executed by a processor, to implement the virtual gift giving method of any one of claims 1-3 or claims 4-5.