CN113609358A

CN113609358A - Content sharing method and device, electronic equipment and storage medium

Info

Publication number: CN113609358A
Application number: CN202110844109.3A
Authority: CN
Inventors: 张玕
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-07-26
Filing date: 2021-07-26
Publication date: 2021-11-05
Anticipated expiration: 2041-07-26
Also published as: CN113609358B

Abstract

The disclosure relates to a content sharing method, a content sharing device, an electronic device and a storage medium, and belongs to the technical field of multimedia, wherein the method comprises the following steps: the first target object is determined through the sharing operation of the first target page, the material matched with the user information of the first target object is determined from the materials in the first target page and serves as the first material, the user information can represent the interest and hobbies of the user, the first material is the material interested by the first target object, the second target page generated based on the first material can accord with the interest of the first target object, the content displayed on the second page and the display form of the content can be more suitable for being watched by the first target object, the second target page which accords with the interest of the first target object is shared, and the click rate and the conversion rate of the second target page can be effectively improved.

Description

Content sharing method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of multimedia technologies, and in particular, to a content sharing method and apparatus, an electronic device, and a storage medium.

Background

With the rapid development of computer technology and mobile internet, the types of application programs on the terminal are more and more, and users can share content through the application programs on the terminal to meet social needs, such as sharing of image-text messages and commodity pages. In the related art, after a sharing terminal detects a sharing operation of a user, a currently displayed page is used as shared content and sent to a shared terminal, and the shared terminal displays the shared content after receiving the shared content.

In the method, the interests of the shared user and the sharing user are different for different materials in the shared content, so that the click rate and the conversion rate of the shared content are low.

Disclosure of Invention

The disclosure provides a content sharing method and device, an electronic device and a storage medium, which can improve the click rate and the conversion rate of shared content. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a content sharing method, executed by a terminal, the method including:

displaying a first target page, wherein the first target page comprises a plurality of materials;

responding to a sharing operation on a first target page, determining a first target object of the sharing operation, and sending a sharing request to a server, wherein the sharing request is used for indicating that the first target page is shared to the first target object;

receiving page information of a second target page returned by the server based on first materials, wherein the first materials are determined based on the user information of the first target object, the page information of the second target page is used for indicating the second target page, and the first materials are matched with the user information of the first target object;

and sharing the page information of the second target page to the first target object.

In some embodiments, the second target page is a page obtained by adjusting a display position of the first material in the first target page, or a page generated based on the first material and page information of a first target page, where the page information of the first target page is used to indicate the first target page.

In some embodiments, the first material is a material of a target type that matches the user information of the first target object;

wherein, the display position of the first material in the second target page is positioned at the head in the material of the target type; or, the second target page is a picture, the first material is displayed in a corresponding area of the picture, and page information of the first target page is also displayed in the picture.

In some embodiments, the sharing the page information of the second target page to the first target object includes:

and sending the shared information of the page information to the first target object, wherein the shared information is used for jumping to the second target page based on a trigger operation.

In some embodiments, before the receiving the page information of the second target page returned by the server based on the first material, the method further comprises:

displaying the preview information, wherein the preview information is the preview content of the second target page;

and sending a confirmation message to the server in response to detecting the confirmation operation of the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

In some embodiments, the determining, in response to the sharing operation on the first target page, a first target object of the sharing operation, and the sending the sharing request to the server includes:

responding to the sharing operation of the first target page, and displaying an object selection page, wherein the object selection page comprises a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

the display preview information includes:

displaying preview information of the first material of the first target object on the object selection page;

in response to detecting the confirmation operation of the preview information, sending a confirmation message to the server includes:

and responding to the triggering operation of the sharing confirmation control on the object selection page, and sending the confirmation message to the server.

In some embodiments, before the presenting the first target page, the method further comprises:

responding to triggering operation of page information of an original page, and sending a browsing request to the server, wherein the page information of the original page is used for indicating the original page, the browsing request is used for indicating browsing of the original page, and the original page comprises the plurality of materials;

and receiving the first target page of the server, wherein the first target page is obtained by adjusting the display position of a second material in the original page, and the second material is matched with the user information of a second target object.

According to a second aspect of the embodiments of the present disclosure, there is provided a content sharing method, performed by a server, the method including:

receiving a sharing request of a terminal, wherein the sharing request is used for indicating that a first target page is shared to a first target object;

determining a first material from a plurality of materials of the first target page based on the user information of the first target object, wherein the first material is matched with the user information of the first target object;

and generating a second target page based on the first material, and sending page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page.

In some embodiments, the determining, based on the user information of the first target object, first material from a plurality of material of the first target page includes:

determining a first display priority of a target type material in the plurality of materials based on the user information of the first target object, wherein the first display priority is used for representing the matching degree between the material and the user information of the first target object;

and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating the second target page based on the first material includes any one of:

adjusting the display position of the first material in the first target page to obtain a second target page;

and generating the second target page based on the first material and the page information of the first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the adjusting the display position of the first material in the first target page to obtain the second target page includes:

and adjusting the display position of the first material to the first position of the material of the target type in the first target page to obtain the second target page.

In some embodiments, the generating the second target page based on the first material and the page information of the first target page comprises:

and filling the first material and the page information of the first target page in corresponding areas of a poster template to obtain the second target page, wherein the poster template is used for indicating the overall structure of the page.

In some embodiments, the generating a second target page based on the first material comprises:

generating preview information based on the first material, and sending the preview information to the terminal;

and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the sending the page information of the second target page to the terminal includes:

generating sharing information based on the page information of the second target page, wherein the sharing card sharing information is used for jumping to the second target page based on triggering operation;

and sending the sharing information to the terminal.

In some embodiments, before determining the first material from the plurality of materials of the first target page based on the user information of the first target object in response to receiving the sharing request of the terminal, the method further includes:

receiving a browsing request of the terminal, wherein the browsing request is used for indicating to browse an original page, and the original page comprises the plurality of materials;

adjusting the display position of a second material in the original page based on the user information of a second target object to obtain the first target page, wherein the second material is matched with the user information of the second target object;

and sending the first target page to the terminal.

In some embodiments, the adjusting the display position of the second material in the original page based on the user information of the second target object to obtain the first target page includes:

determining a second display priority of the material of the target type in the plurality of materials based on the user information of the second target object, wherein the second display priority is used for representing the matching degree between the material and the user information of the second target object;

determining the material with the second display priority meeting the condition as the second material;

and adjusting the display position of the second material to the first position of the material of the target type in the original page to obtain the first target page.

According to a third aspect of the embodiments of the present disclosure, there is provided a content sharing apparatus including:

the display unit is configured to display a first target page, and the first target page comprises a plurality of materials;

the server comprises a sending unit, a receiving unit and a processing unit, wherein the sending unit is configured to execute a sharing operation responding to a first target page, determine a first target object of the sharing operation, and send a sharing request to the server, and the sharing request is used for indicating that the first target page is shared to the first target object;

a receiving unit configured to execute receiving page information of a second target page returned by the server based on first material, the first material being determined based on the user information of the first target object, the page information of the second target page being used to indicate the second target page, the first material being matched with the user information of the first target object;

the sharing unit is configured to share the page information of the second target page to the first target object.

In some embodiments, the sharing unit is configured to perform sending, to the first target object, shared information of the page information, where the shared information is used to jump to the second target page based on a trigger operation.

In some embodiments, the presenting unit is configured to perform presenting the preview information, where the preview information is preview content of the second target page;

the sending unit is configured to execute sending a confirmation message to the server in response to detecting the confirmation operation on the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

In some embodiments, the sending unit is configured to perform, in response to the sharing operation on the first target page, presenting an object selection page, where the object selection page includes a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

the presentation unit is configured to perform presentation of preview information of the first material of the first target object on the object selection page;

the sending unit is configured to execute a triggering operation of responding to the sharing confirmation control on the object selection page, and send the confirmation message to the server.

In some embodiments, the sending unit is configured to perform a triggering operation on page information of an original page, send a browsing request to the server, where the page information of the original page is used to indicate the original page, and the browsing request is used to indicate browsing of the original page, where the original page includes the plurality of materials;

the receiving unit is configured to receive the first target page of the server, wherein the first target page is obtained by adjusting the display position of a second material in the original page, and the second material is matched with the user information of a second target object.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a content sharing apparatus, including:

the first receiving unit is configured to execute a sharing request of a receiving terminal, wherein the sharing request is used for indicating that a first target page is shared to a first target object;

a determining unit configured to perform determining a first material from a plurality of materials of the first target page based on the user information of the first target object, the first material matching the user information of the first target object;

and the generating unit is configured to generate a second target page based on the first material, and send page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page.

In some embodiments, the determining unit is configured to perform determining, based on the user information of the first target object, a first presentation priority of a material of a target type among the plurality of materials, the first presentation priority being indicative of a degree of matching between the material and the user information of the first target object; and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating unit comprises:

the adjusting subunit is configured to perform adjustment on a display position of the first material in the first target page to obtain a second target page;

and the generating subunit is configured to execute generating the second target page based on the first material and the page information of the first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the adjusting subunit is configured to perform adjusting the display position of the first material to a first position in the material of the target type in the first target page, to obtain the second target page.

In some embodiments, the generating subunit is configured to perform populating respective areas of the poster template with the first material and the page information of the first target page, resulting in the second target page, the poster template indicating an overall structure of the page.

In some embodiments, the generating unit is configured to perform generating preview information based on the first material, and transmitting the preview information to the terminal; and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the generating unit is configured to perform generating shared information based on page information of the second target page, where the shared information is used to jump to the second target page based on a triggering operation; and sending the sharing information to the terminal.

In some embodiments, the apparatus further comprises:

a second receiving unit configured to perform receiving of a browsing request of the terminal, the browsing request being used for instructing browsing of an original page, the original page including the plurality of materials;

the adjusting unit is configured to execute adjustment on the display position of a second material in the original page based on the user information of a second target object to obtain the first target page, wherein the second material is matched with the user information of the second target object;

a sending unit configured to perform sending the first target page to the terminal.

In some embodiments, the adjusting unit is configured to perform determining a second presentation priority of a material of a target type among the plurality of materials based on the user information of the second target object, the second presentation priority being used to indicate a degree of matching between the material and the user information of the second target object; determining the material with the second display priority meeting the condition as the second material; and adjusting the display position of the second material to the first position of the material of the target type in the original page to obtain the first target page.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic apparatus including:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the content sharing method.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including: the program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the content sharing method described above.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the content sharing method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a content sharing method according to an example embodiment;

FIG. 2 is a flow diagram illustrating a method of content sharing in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method of content sharing in accordance with an exemplary embodiment;

FIG. 4 is a flow diagram illustrating a method of content sharing in accordance with an exemplary embodiment;

FIG. 5 is a flow diagram illustrating a method of content sharing in accordance with an exemplary embodiment;

FIG. 6 is a diagram illustrating a first destination page in accordance with an illustrative embodiment;

FIG. 7 is a diagram illustrating a first destination page in accordance with an illustrative embodiment;

FIG. 8 is a diagram illustrating an object selection page in accordance with an illustrative embodiment;

FIG. 9 is a diagram illustrating an object selection page in accordance with an illustrative embodiment;

FIG. 10 is a diagram illustrating a second destination page in accordance with an illustrative embodiment;

FIG. 11 is a diagram illustrating a second destination page in accordance with an illustrative embodiment;

FIG. 12 is a schematic diagram illustrating a shared card in accordance with an exemplary embodiment;

FIG. 13 is a block diagram illustrating a content sharing arrangement according to an example embodiment;

FIG. 14 is a block diagram illustrating a content sharing arrangement according to an example embodiment;

FIG. 15 is a block diagram illustrating a terminal in accordance with an exemplary embodiment;

FIG. 16 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The data to which the present disclosure relates is data that is authorized by a user or sufficiently authorized by parties.

Fig. 1 is a schematic diagram of an implementation environment of a content sharing method according to an embodiment of the present disclosure, referring to fig. 1, where the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop computer, and the like, the terminal 101 has a communication function and can access the internet, and the terminal 101 may be generally referred to as one of a plurality of terminals, which is only exemplified by the terminal 101 in this embodiment. Those skilled in the art will appreciate that the number of terminals described above may be greater or fewer. The terminal 101 may run various different types of applications, such as an e-commerce application, a live application, a social application, and the like, and the applications provide a sharing function so that a user can share network content provided by the applications to other users, where the network content includes a web page, a video, an audio, and the like.

The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like. The server 102 and the terminal 101 may be directly or indirectly connected through wired or wireless communication, which is not limited in this embodiment of the application. The server 102 is used for storing profile data of the user, interaction behavior data of the user in the application program, and the like. Alternatively, the number of the servers 102 may be more or less, and the embodiment of the present application is not limited thereto. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Based on the implementation environment shown in fig. 1, fig. 2 is a flowchart illustrating a content sharing method according to an exemplary embodiment, as shown in fig. 2, the method is executed by a terminal, and includes the following steps:

in step 201, the terminal displays a first target page, where the first target page includes a plurality of materials.

The first target page is a commodity introduction page, a commodity transaction page, an activity introduction page or the like, and the activity page includes information related to network activities, such as a live introduction page and a competition introduction page. The material refers to pictures, characters, videos, audios and the like in the first target page.

In step 202, in response to a sharing operation on a first target page, a terminal determines a first target object of the sharing operation, and sends a sharing request to a server, where the sharing request is used to indicate that the first target page is shared with the first target object.

The first target page comprises a sharing control, the sharing control is used for executing sharing operation on the first target page, a user can click the sharing control to share the first target page with a contact of the user, for example, taking the first target page as a commodity introduction page, the user clicks the sharing control in the commodity introduction page to share the commodity introduction page with the contact of the user.

Optionally, the first target object and the current terminal login user are users of the same platform, or the first target object is a user of a platform different from the current terminal login user, which is not limited in this embodiment of the disclosure.

In step 203, the terminal receives page information of a second target page returned by the server based on a first material, the first material is determined based on the user information of the first target object, the page information of the second target page is used for indicating the second target page, and the first material is matched with the user information of the first target object.

The user information is user preference information used for expressing interests and hobbies of the user and can be obtained based on user basic data and historical operation records of the user, and the user basic data comprises: age, gender, and the like, the historical operation records refer to links clicked by the user, browsed pages, materials clicked by the user when browsing the pages, and optionally, the historical operation records further include commodities transacted by the user, description information of the commodities, and the like. It should be noted that the user information is data that is sufficiently authorized by the user.

Since the historical operation records of the user can embody the content types interested by the user, the basic user characteristics can embody the basic user characteristics, and the basic user characteristics can also embody the interests of the user, for example, different users like different color systems (cold color system, warm color system, etc.), the server can acquire the user information based on the historical operation records of the user in the platform and the basic user data. In some embodiments, the server stores the user information and the corresponding user identifier, and optionally, the server can update the stored user information in real time according to an operation of a user logged in by the terminal on the platform.

In step 204, the terminal shares the page information of the second target page to the first target object.

And the page information of the second target page is a link of the second target page.

According to the technical scheme provided by the embodiment of the disclosure, the server is instructed to share the first target page with the first target object by sending the sharing request to the server, so that page information of the second target page returned by the server is obtained, the second target page is obtained based on the first material matched with the user information, and the user information can represent interests and hobbies of the user, so that the content displayed by the second target page and the display form of the second target page can better accord with the interests of the first target object, the second target page which accords with the interests of the first target object is shared, and the click rate and the conversion rate of the second target page can be effectively improved.

Based on the implementation environment shown in fig. 1, fig. 3 is a flowchart illustrating a content sharing method according to an exemplary embodiment, as shown in fig. 3, the method is executed by a server and includes the following steps:

in step 301, the server receives a sharing request from the terminal, where the sharing request is used to instruct to share the first target page with the first target object.

In step 302, the server determines a first material from a plurality of materials of the first target page based on the user information of the first target object, wherein the first material is matched with the user information of the first target object.

In step 303, the server generates a second target page based on the first material, and sends page information of the second target page to the terminal, where the page information is used to indicate the second target page.

According to the technical scheme, the material matched with the user information is determined from the first target page and is used as the first material based on the user information of the first target object, the user information can represent the interest and hobbies of the user, so that the first material is the material interested by the first target object, the second target page generated based on the first material can be matched with the interest of the first target object, the content displayed by the second page and the display form of the content can be more suitable for being watched by the first target object, the second target page conforming to the interest of the first target object is sent to the terminal and shared, and the click rate and the conversion rate of the second target page can be effectively improved.

The content sharing method is described below with reference to fig. 4, where fig. 4 is a flowchart illustrating a content sharing method according to an exemplary embodiment, and as shown in fig. 4, the method includes: the sharing terminal displays a first target page, responds to the fact that clicking operation of a sharing control of the first target page is detected, and sends a sharing request to the server, wherein the sharing request is used for indicating that the first target page is shared to a first target object. The server receives a sharing request, determines a first material from a plurality of materials of a first target page based on user information of a first target object, and generates a second target page based on the first material, wherein the second target page is a page meeting the interest of the first target object, and the server sends page information of the second target page to a shared terminal, or the server generates sharing information based on the page information of the second target page, and the sharing information is used for jumping to the second target page based on a triggering operation and sending the sharing information to the shared terminal, and optionally the sharing information is a sharing card. The shared terminal is a terminal of the first target object. The shared terminal receives page information of a second target page, acquires the second target page from the server based on the page information, and displays the second target page, or the shared terminal receives sharing information of the second page and displays the second target page in response to clicking operation of the sharing information.

In order to briefly introduce the content sharing method provided in the present application, the content sharing method is described in detail below with reference to fig. 5, where fig. 5 is a flowchart illustrating a content sharing method according to an exemplary embodiment, and as shown in fig. 5, the method is executed by a terminal and a server, and includes the following steps:

in step 501, in response to a trigger operation on page information of an original page, a terminal sends a browsing request to a server, where the browsing request is used to instruct to browse the original page, and the original page includes multiple materials.

The terminal displays page information of any page, the page is an original page related in the embodiment of the application, the page information of the page is information such as page links and the like pointing to the page, and the original page is a commodity introduction page or an activity page and the like. The material is pictures, characters, videos, audios and the like in an original page.

In step 502, the server receives the browsing request of the terminal, adjusts the display position of the second material in the original page based on the user information of the second target object to obtain the first target page, matches the second material with the user information of the second target object, and sends the first target page to the terminal.

The browsing request comprises page information of an original page and a user identifier of a second target object, and the server can acquire page data of the original page and the user information of the second target object based on the page information and the user identifier. And the second target object is a user currently logged in by the terminal.

The user information can represent the preference of a user for different materials of one type, the second material is a material matched with the user information of a second target object in the materials of a target type, and the target type is any one of pictures, videos and characters. Taking the product introduction page as an example, the target type is a picture, for example, a product effect picture or a show window picture, etc. used for representing a product, and the original page includes a plurality of product pictures, each picture is a product effect picture of different colors, and the user information indicates that the second target object prefers red, and then the red product effect picture is taken as the second material.

Still taking the product introduction page as an example, the target type is a picture, for example, a product effect picture or a show window picture, etc. used for representing a product, and the original page includes a plurality of product pictures, each picture is a product picture including different characters, and the user information indicates that the second target object prefers a certain character, and then the product picture including the corresponding character is taken as the second material, and the character may be a product speaker or a promotion person, etc., which is not limited herein.

Taking a recommended page of an entertainment product as an example, the entertainment product may be a performance ticket such as a movie, a drama, and the like, the entertainment product may include a plurality of performers, and if the target type is a picture such as a performance introduction picture, and the original page includes a plurality of such introduction pictures, each of which is a performance introduction picture including a different character, and the user information indicates that the second target object prefers a certain character, the performance introduction picture including the corresponding character is used as the second material.

Taking a commodity introduction page as an example, the target type is a video, such as a commodity introduction video, the original page comprises a plurality of commodity introduction videos, each video comprises different characters, and the user information indicates that a second target object prefers a certain character, so that a commodity introduction short video comprising the corresponding character is taken as a second material; the character may be a commodity speaker, a promotion person, or the like, and is not limited herein.

Taking a recommended page of a literary work as an example, the literary work may be a novel, a poem, etc., the target type is a text, for example, content introduction of different chapters of the literary work, and the original page includes a plurality of content introduction of different chapters, each content introduction has different description styles, such as lyric type, description type, etc., if the user information indicates that the second target object prefers lyric type text, the content introduction of the lyric type is taken as the second material.

In some embodiments, this step 502 is implemented based on steps 502A-502D:

in step 502A, the server receives a browsing request from the terminal, and obtains user information of the second target object based on the user identifier of the second target object.

In step 502B, the server determines a second presentation priority for the material of the target type among the plurality of materials based on the user information of the second target object, the second presentation priority being indicative of a degree of matching between the material and the user information of the second target object.

The second display priority is used for determining the display position of the material in the first target page, and the display position of the material with the higher second display priority is closer to the front of the page. For example, the display position refers to a display area in the page, and the display area of the material with the second display priority is located at the upper part of the page, for example, the pictures in the page are displayed in a carousel manner, the display position refers to the display order of the pictures, and the display order of the material with the second display priority is earlier.

In some embodiments, the server is capable of processing the user information of the second target object and a plurality of second materials based on a deep learning model, obtaining matching information of the plurality of materials, the matching information being used for indicating a degree of matching between the materials and the user information, and obtaining a second presentation priority of the material of the target type based on the matching information, optionally, the deep learning model is a convolutional neural network. Specifically, the second display priority of any material is in direct proportion to the matching information, that is, the larger the value of the matching information is, the higher the second display priority of the material is.

Illustratively, the original page is taken as a commodity introduction page, and the target type is a picture. For example, the commodity introduction page includes two commodity pictures, which are picture 1 and picture 2, picture 1 is a red style effect diagram of the commodity, and picture 2 is a purple style effect diagram of the commodity, if the user information indicates that the second target user prefers red to be greater than purple, correspondingly, the matching information of picture 1 acquired by the server is greater than the matching information of picture 2, and the second display priority of picture 1 is higher than the second display priority of picture 2.

In step 502C, the server determines the material with the second display priority meeting the condition as the second material, and adjusts the display position of the second material to the first position in the material of the target type in the original page to obtain the first target page.

In some embodiments, the server determines, in order from high to low according to the second display priority, the materials located at the first N positions as the second materials, where N is an integer greater than 0, adjusts the display position of the second material to the head of the target-type material in the original page, and sequentially moves back the display positions of the other target-type materials to obtain the first target page.

The page may have different display modes for the material, for example, the page may respectively display each material in a plurality of regions, and for example, the page may respectively display a plurality of materials in a carousel mode, and accordingly, based on the two different display modes, adjusting the position of the second material includes the following two examples:

in example 1, if the original page respectively displays each material in a plurality of regions, the server adjusts the second material to a target region in the original page, where the target region refers to a region located at the top of the display region of the target type material, and sequentially moves back the display positions of other materials in the target type to obtain a first target page. For example, taking the original page as a commodity introduction page and the target type as a picture as an example, the materials of the picture type in the original page include: the method includes the steps of obtaining a picture 1, a picture 2, a picture 3 and a picture 4, wherein portions 601 to 604 in fig. 6 are 4 regions in an original page, if pictures displayed in the regions 601 to 604 in the original page are the picture 2, the picture 3, the picture 4 and the picture 1 respectively, the server determines that the picture 1 is a second material and a target region is the region 601, the server adjusts the picture 1 to the region 601, sequentially moves back display positions of the picture 2, the picture 3 and the picture 4, that is, adjusts the picture 2 to the region 602 and the picture 3 to the region 603, and adjusts the picture 4 to the region 604, so as to obtain a first target page shown in fig. 6.

Example 2, if the original page displays the plurality of materials in a carousel manner, the server advances the display order of the second materials, and sequentially moves the display orders of the materials except for the second materials backward to obtain the first target page. Optionally, the presentation duration of the second material is extended by a target duration so as to attract the attention of the user and further improve the conversion rate. For example, taking an original page as a commodity introduction page and an object type as an example, the materials in the original page include: the commodity introduction page displays the plurality of materials in a carousel mode, and if the server determines that the picture 1 is the second material, the server adjusts the display sequence of the picture 1 to be before the picture 2 to obtain a first target page, and as shown in fig. 7, the first target page displays the picture 1 first and then displays the picture 2.

Optionally, in the above step 502C, the display position of the second material is adjusted as an example, but in some embodiments, the display position of all the materials of the target type may also be adjusted, and accordingly, this step 502C may be replaced by the following steps: and the server adjusts the display position of the material of the target type in the original page based on the second display priority to obtain the first target page.

Based on the two display modes of the material by the two pages, the adjustment of the position of the material of the target type includes the following two examples:

in example 1, if the original page respectively displays each material in a plurality of regions, the server places the materials of the target type in the page from top to bottom according to the sequence of the second display priority from high to low, that is, places the materials of the target type with the second higher display priority in the upper region of the page.

In example 2, if the original page displays the plurality of materials in a carousel manner, the server adjusts, according to the order of the second display priority from high to low, the display order of the materials with the second display priority that are higher in the target type of materials to the front, and adjusts the display order of the materials with the second priority that are lower to the back, that is, preferentially displays the materials with the second display priority that is higher. Optionally, the display time of the target type of material is adjusted to be proportional to the second display priority, so that the material of the second display priority is displayed for a longer time to attract the attention of the user, and the conversion rate is further improved.

In the step 502C, the server obtains the first target page by adjusting the material of the second target object that is interested in to a more obvious position in the page, so that when the second target object browses the first target page, the server can quickly view the content of interest, thereby effectively improving the conversion rate of the first target page.

In step 502D, the server sends the first target page to the terminal.

It should be noted that, in this step 502, the server obtains the first target page by processing the second material in the original page, and sends the first target page to the terminal, so as to achieve the purpose of performing personalized display on the terminal and improving the conversion rate. In some embodiments, the server does not process the original page, and directly sends the original page as the first target page to the terminal.

In step 503, the terminal receives a first target page of the server, and displays the first target page, where the first target page includes the plurality of materials.

In some embodiments, if in step 502, the server obtains the first target page based on processing the original page, in this step 503, the terminal displays the processed original page; if the server uses the original page as the first target page in step 502, the terminal displays the original page in step 503.

It should be noted that, since the first target page is obtained by adjusting the display position of the material in the original page, the material in the first target page is the same as the material in the original page.

In step 504, the terminal determines, in response to the sharing operation on the first target page, a first target object of the sharing operation, and sends a sharing request to the server, where the sharing request is used to indicate that the first target page is shared with the first target object.

The terminal executes sharing operation on the first target page in the current platform, or the terminal executes sharing operation on the first target page in a cross-platform mode.

In some embodiments, the terminal displays a control for triggering the sharing operation on a first target page, displays a plurality of sharing channels when detecting that the control of the sharing operation is clicked, and determines the clicked sharing channel as a target sharing channel. If the target sharing channel and the current platform are the same platform, namely, the terminal executes sharing operation in the current platform, the terminal displays an object selection page of the current platform; if the target sharing channel is not the same as the current platform, namely, the terminal executes the sharing operation across platforms, the terminal pulls up the application program corresponding to the target sharing channel and displays the object selection page of the application program platform. The terminal determines the clicked contact person in the object selection page as a first target object and sends a sharing request to the server.

It should be noted that the first target object may be one contact or multiple contacts, which is not limited in this disclosure.

In some embodiments, if the terminal executes a sharing operation in the current platform, the terminal displays a first object selection page, the first object selection page includes a target number of contacts and a target function control, the target function control is used for acquiring more contacts, if a selection operation of the user on the displayed contacts is detected, sharing is performed based on the selected contacts, if a trigger operation of the user on the target function control is detected, a second object selection page is displayed, the second object selection page includes all contacts, and the user can select a shared object by operating on the second object selection page.

For example, as shown in part 801 of fig. 8, the terminal displays a first object selection page on the first target page, dims the brightness of the first object selection page, and if the terminal detects a trigger operation of the target function control by the user, as shown in part 901 of fig. 9, the terminal displays a second object selection page. Related information of each contact is also presented in the first object selection page and the second object selection page, including: the contact person selection control is displayed in a selected state in response to detecting that any contact person is clicked. The avatar of the selected contact can also be presented in the second object selection page, as shown in part 902 of fig. 9.

In step 505, the server receives a sharing request from a terminal, and determines a first material from a plurality of materials of the first target page based on the user information of the first target object, where the first material matches the user information of the first target object.

The server can acquire the page data of the first target page and the user information of the first target object based on the page information and the user identification. The first display priority is used for determining the display position of the material in the second target page, and the display position of the material with the first display priority is closer to the front of the page. For example, the presentation position refers to a presentation area in a page, and the presentation area of the material with the first high presentation priority is located at the upper part of the page, for example, the pictures in the page are presented in a carousel manner, the presentation position refers to a presentation order of the pictures, and the presentation order of the material with the first high presentation priority is earlier.

In some embodiments, this step 505 is implemented based on steps 505A through 505B:

in step 505A, the server receives a sharing request from a terminal, acquires user information of the first target object based on the identifier of the first target object, and determines a first display priority of a target-type material among the plurality of materials by a method similar to that in step 502B based on the user information of the first target object, where the first display priority is used to indicate a matching degree between the first material and the user information of the first target object.

It should be noted that, if the terminal performs a sharing operation on the first target page in the current platform, that is, the first target object is a current platform user, the server obtains user information based on the identifier of the first target object, and if the terminal performs a sharing operation on the first target page across platforms, that is, the first target object is not a user of the current platform, the server obtains the user information based on the user identifier of the first target object after being authorized by the first target object and the platform corresponding to the first target object.

In step 505B, the server determines the material with the first presentation priority meeting the condition as the first material.

In some embodiments, the server determines the first material as the material located at the first M positions in the order of the first presentation priority from high to low, where M is an integer greater than 0.

In step 506, the server generates a second target page based on the first material, and sends page information of the second target page to the terminal, where the page information of the second target page is used to indicate the second target page.

In some embodiments, this step 506 is implemented based on steps 506A through 506B:

in step 506A, the server generates a second target page based on the first material.

In some embodiments, the method for the server to generate the second target page comprises any one of:

in the method 1, the server adjusts the display position of the first material in the first target page to obtain the second target page.

In some embodiments, based on a method similar to that in step 502C, the server adjusts the display position of the first material to the first position of the material of the target type in the first target page, so as to obtain a second target page, which is not described herein again.

For example, taking the first target page as a commodity introduction page and the target type is a picture as an example, assuming that the first target page includes a picture 1 and a picture 2, and the first target page displays the picture 1 and the picture 2 in a carousel manner, as shown in fig. 10, if the server determines that the first contact is more interested in the picture 1 and the second contact is more interested in the picture 2 based on the user preference interest, the second target page corresponding to the first contact preferentially displays the picture 1, and the second target page corresponding to the second contact preferentially displays the picture 2.

Optionally, for the method 1, the server may further obtain the second target page by adjusting the display position of the material of the target type in the first target page, and the adjustment manner is the same as that in step 502C, which is not described herein again.

In the method 2, the server generates a second target page based on the first material and the page information of the first target page, wherein the page information of the first target page is used for indicating the first target page.

In some embodiments, the server fills the first material and the page information of the first target page in the corresponding area of the poster template to obtain the second target page, where the poster template is used to indicate the overall structure of the page, and optionally, the page information of the first target page is a barcode used to indicate the first target page.

Illustratively, the poster template comprises a plurality of areas, each area corresponds to a material type, the server fills first materials in the areas of the target types, fills first materials with high first priority in the upper areas of the poster template or areas with larger areas of the poster template, fills bar codes of first target pages in the areas of the corresponding types of the poster template, and generates second target pages. Optionally, the second target page may further include other related content of the first target page, such as a name of a commodity, a selling price of the commodity, and the like in the first target page.

For example, taking the target type as a picture as an example, as shown in fig. 11, parts 1101 to 1104 in fig. 11 are 4 areas of the poster template, and the server fills 3 pictures in the areas of the picture type in the poster template and fills the barcode of the first target page in the area 1104 based on the user information of the first contact and the second contact, respectively, to obtain a second target page corresponding to the first contact and a second target page corresponding to the second contact.

In step 506B, the server sends the page information of the second target page to the terminal.

The page information of the second target page is an address of the second target page, and optionally, the page information is a short link, a long link, or a shared password.

In some embodiments, this step 506B includes any one of: in some embodiments, the server sends page information of the second target page to the terminal. Or in some embodiments, the server generates shared information based on the page information of the second target page, where the shared information is used to jump to the second target page based on a trigger operation and send the shared information to the terminal, and optionally, the shared information is a shared card.

In some embodiments, the server can provide a preview function of the second target page, and this step 506 further includes: the server generates preview information based on the first material, sends the preview information to the terminal, the terminal receives the preview information of the server, displays the preview information, the preview information is the preview content of the second target page, in response to detecting the confirmation operation of the preview information, the terminal sends a confirmation message to the server, the confirmation message is used for triggering the server to return page information of the second target page, the server responds to the confirmation message received by the terminal to generate the second target page, responds to the detection of the cancel operation of the preview page, the terminal sends an update message to the server, the updating message is used for indicating the regeneration of the preview page, the server responds to the received updating message of the terminal to regenerate the preview page and sends the generated preview page to the terminal, and the terminal receives and displays the preview page regenerated by the server. By displaying the preview page of the second target page to the user, the generated second target page can be ensured to meet the interest of the shared person, so that the purpose of improving the conversion rate is achieved.

Illustratively, the terminal displays the preview information of the second target page on the first target page, adjusts the brightness of the first target page to be high, so as to display the preview information in a highlighted manner, wherein the preview information is a preview page of the second target page, the server generates the preview page through the poster template based on the method similar to the step 505A, sends the preview page to the terminal, the terminal receives the preview page of the server, displays the preview page, and the terminal sends a confirmation message to the server in response to detecting a confirmation operation on the preview page. For example, as shown in

sections

802 and 803 in fig. 8, the server generates a preview page based on the poster template and sends the generated preview page to the terminal, and the terminal presents the received preview page and sends a confirmation message to the server in response to detecting a trigger operation on the "send" control, that is, the terminal detects a confirmation operation on the preview page.

If the first target object comprises a plurality of contact persons, the server respectively sends preview pages of the contact persons to the terminal, the terminal respectively receives and displays the preview pages corresponding to the contact persons, for the preview page of each contact person, if the terminal detects the confirmation operation of the preview page, a confirmation message is sent to the server, if the terminal detects the cancel operation of the preview page, an update message is sent to the server, the server regenerates the preview page of the contact person and sends the generated preview page to the terminal, and the terminal receives and displays the preview page of the contact person, which is regenerated by the server.

In some embodiments, the preview function of the second target page can be implemented based on the following method: the method comprises the steps that a terminal responds to a sharing operation of a first target page, an object selection page is displayed and comprises a plurality of objects, a first target object of the sharing operation is determined in response to a selection operation of any object, a sharing request is sent to a server, the server determines a first material from a plurality of materials of the first target page based on user information of the first target object, preview information of the first material of the first target object is generated based on the first material, the preview information is sent to the terminal, the terminal receives the preview information, the preview information of the first material of the first target object is displayed on the object selection page, and a confirmation message is sent to the server in response to a triggering operation of a sharing confirmation control on the object selection page.

Illustratively, the object selection page includes a preview area, where the preview area is used to display preview information of a second target page, where the preview information of the second target page is preview information of a first material, and if the first material is a picture, the preview information is the picture or a thumbnail of the first material, and if the first material is a video, the preview information is a key picture or a cover picture of the video, and of course, the preview information of the second target page may be a thumbnail of a preview web page, and in response to a trigger operation on the thumbnail, the terminal may display a full version of the preview web page or an original picture of the picture. For example, taking the first material as an example, as shown in part 903 in fig. 9, the preview area is located at the lower right corner of the contact page and above the sharing confirmation control, so as to facilitate user operation, the server generates a thumbnail of the first material and sends the thumbnail of the first material to the terminal, the terminal receives the thumbnail of the first material, displays the thumbnail of the first material in the preview area, and sends a confirmation message to the server in response to detecting a trigger operation on the "send" control, that is, the terminal detects a confirmation operation on the preview page.

If the user selects more than two sharing objects on the object selection page, preview information corresponding to the more than two sharing objects can be displayed in the preview area, and if the triggering operation of the user on the sharing confirmation control is detected, the terminal can synchronously initiate sharing, so that sharing based on preference of a plurality of users can be realized through one simple operation, and the human-computer interaction efficiency is greatly improved.

In step 507, the terminal receives the page information of the second target page returned by the server based on the first material, and shares the page information of the second target page to the first target object.

The first material is a material matched with the user information of the first target object in the target type material, and the second target page is any one of the following:

in some embodiments, the second destination page is a page obtained by adjusting the position of the first material in the first destination page, and the display position of the first material in the second destination page is located at the head in the target type material.

In some embodiments, the second target page is a page generated based on the first material and page information of the first target page, the second target page is a picture, the first material is shown in a corresponding region of the picture, and the page information of the first target page is also shown in the picture, optionally, the page information is a barcode.

In some embodiments, this step 507 includes any of:

in a possible implementation manner, the terminal receives page information of a second target page, and shares the page information of the second target page to the first target object. The page information is an address of a second target page, and optionally, the page information is a short link, a long link, or a shared password.

In another possible implementation manner, the terminal receives the shared information of the page information, and sends the shared information to the first target object. For example, the sharing information is taken as a sharing card for example, the sharing card is a card message generated by the server based on the page information of the second page, the jump to the second target page can be performed based on the trigger operation, and the related content of the second target page can be displayed on the sharing card, so that compared with the page information, the sharing card can attract the attention of the user, and the purpose of improving the conversion rate of the second target page can be achieved.

Optionally, the server may directly send the generated sharing information to the first target object, and send a sharing confirmation message to the terminal, where the sharing confirmation message is used to indicate that the sharing operation to the first target object is completed.

In some embodiments, if the second target page is generated by filling corresponding material into the poster template, the above steps 503 to 507 can also be implemented based on the following manner: the terminal displays a first target page, the first target page comprises a plurality of materials, the terminal responds to sharing operation of the first target page, determines a first target object of the sharing operation, and sends a sharing request to the server, wherein the sharing request is used for indicating that the first target page is shared to the first target object. The server receives a sharing request of the terminal, determines a first material from a plurality of materials of a first target page based on user information of a first target object, wherein the first material is matched with the user information of the first target object, and sends an indication message to the terminal, and the indication message is used for indicating the first material. The terminal receives an indication message of a server, determines a first material from a plurality of materials of a first target page based on a material identifier in the indication message, fills the first material and page information of the first target page in a corresponding area of a poster template to obtain a second target page, wherein the second target page is a picture, and shares the second target page to a first target object.

In some embodiments, the terminal can display a selection control on the first target page, where the selection control is used to select a sharing mode of the first target page, and the method includes: poster picture and sharing cards. Through the selection control, the user can select the sharing mode which is more in line with the preference of the shared user, and therefore the conversion rate of the second target page can be improved.

In some embodiments, a terminal corresponding to the first target object may display the received second target page, and the method provided in the embodiment of the present disclosure further includes:

the terminal of the first target object receives page information of a second target page, acquires the second target page from a server based on the page information, displays the second target page, or receives sharing information, displays the sharing information, and displays the second target page in response to detecting a click operation on the sharing information, or receives the second target page and displays the second target page. Because the second target page is matched with the interest of the first target object, the content and the display form displayed by the second target page are more suitable for being watched by the first target object, and therefore the interaction experience of the user can be improved.

Exemplarily, as shown in fig. 12, when a terminal of 2 first target objects receives corresponding sharing cards, the 2 first target objects are a first contact and a second contact respectively, a first material of the first contact is picture 1, and a target material of the second contact is picture 2, the picture 1 is displayed on the first sharing card received by the first contact, a second target page corresponding to the first contact is displayed in response to a click operation on the first sharing card, the picture 2 is displayed on the second sharing card received by the second contact, and a second target page corresponding to the second contact is displayed in response to a click operation on the second sharing card.

According to the technical scheme provided by the embodiment of the disclosure, the first target object is determined through the sharing operation of the first target page, the material matched with the user information of the first target object is determined from a plurality of materials in the first target page and is used as the first material, the user information can represent the interest and hobbies of the user, so that the first material is the material interested by the first target object, the second target page generated based on the first material can accord with the interest of the first target object, the content displayed by the second page and the display form of the content can be more suitable for being watched by the first target object, the second target page which accords with the interest of the first target object can be shared, and the click rate and the conversion rate of the second target page can be effectively improved.

Fig. 13 is a block diagram illustrating a content sharing apparatus according to an example embodiment. Referring to fig. 13, the apparatus includes: a display unit 1301, a sending unit 1302, a receiving unit 1303, and a sharing unit 1304.

The presentation unit 1301 is configured to perform presentation of a first target page, where the first target page includes a plurality of materials;

a sending unit 1302, configured to execute a sharing operation on a first target page, determine a first target object of the sharing operation, and send a sharing request to a server, where the sharing request is used to indicate that the first target page is shared with the first target object;

a receiving unit 1303 configured to execute receiving page information of a second target page returned by the server based on a first material, where the first material is determined based on the user information of the first target object, the page information of the second target page is used to indicate the second target page, and the first material matches with the user information of the first target object;

a sharing unit 1304 configured to perform sharing the page information of the second target page to the first target object.

In some embodiments, the sharing unit 1304 is configured to perform sending, to the first target object, shared information of the page information, where the shared information is used for jumping to the second target page based on a trigger operation.

In some embodiments, the presenting unit 1301 is configured to perform presenting the preview information, where the preview information is preview content of the second target page;

the sending unit 1302 is configured to execute sending, to the server, a confirmation message in response to detecting the confirmation operation on the preview information, where the confirmation message is used to trigger the server to return the page information of the second target page.

In some embodiments, the sending unit 1302 is configured to perform, in response to the sharing operation on the first target page, presenting an object selection page, where the object selection page includes a plurality of objects; responding to the selected operation of any object, determining a first target object of the sharing operation, and sending a sharing request to a server;

the presentation unit 1301 is configured to perform displaying of preview information of the first material of the first target object on the object selection page;

the sending unit 1302 is configured to execute a triggering operation of responding to the sharing confirmation control on the object selection page, and send the confirmation message to the server.

In some embodiments, the sending unit 1302 is configured to perform a triggering operation on page information of an original page, send a browsing request to the server, where the page information of the original page is used to indicate the original page, and the browsing request is used to indicate browsing of the original page, where the original page includes the plurality of materials;

the receiving unit 1303 is configured to perform receiving the first target page of the server, where the first target page is obtained by adjusting a display position of a second material in the original page, and the second material matches with user information of a second target object.

It should be noted that: in the content sharing apparatus provided in the above embodiment, only the division of the functional modules is illustrated, and in practical applications, the function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the content sharing apparatus and the content sharing method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

Fig. 14 is a block diagram illustrating a content sharing apparatus according to an example embodiment. Referring to fig. 14, the apparatus includes: a first receiving unit 1401, a determining unit 1402, and a generating unit 1403.

A first receiving unit 1401, configured to execute a sharing request of a receiving terminal, where the sharing request is used to instruct to share a first target page with a first target object;

a determining unit 1402 configured to perform determining a first material from a plurality of materials of the first target page based on the user information of the first target object, the first material matching the user information of the first target object;

a generating unit 1403 configured to generate a second target page based on the first material, and send page information of the second target page to the terminal, where the page information of the second target page is used to indicate the second target page.

In some embodiments, the determining unit 1402 is configured to perform determining, based on the user information of the first target object, a first presentation priority of a material of a target type among the plurality of materials, the first presentation priority being indicative of a degree of matching between the material and the user information of the first target object; and determining the material with the first display priority meeting the condition as the first material.

In some embodiments, the generating unit 1403 includes:

In some embodiments, the generating unit 1403 is configured to perform generating preview information based on the first material, and transmitting the preview information to the terminal; and generating the second target page in response to receiving a confirmation message of the terminal, wherein the confirmation message is used for representing confirmation of the preview page.

In some embodiments, the generating unit 1403 is configured to perform generating shared information based on the page information of the second target page, where the shared information is used to jump to the second target page based on a triggering operation; and sending the sharing information to the terminal.

In some embodiments, the apparatus further comprises:

An electronic device for executing the content sharing method is provided in the embodiments of the present disclosure, and in some embodiments, the electronic device is provided as a terminal, and fig. 15 shows a block diagram of a terminal 1500 provided in an exemplary embodiment of the present disclosure. The terminal 1500 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts G roup Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer or a desktop computer. Terminal 1500 may also be referred to as user equipment, a portable terminal, a laptop terminal, a desktop terminal, or other names.

In general, terminal 1500 includes: a processor 1501 and memory 1502.

Processor 1501 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1501 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). Processor 1501 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1501 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to display. In some embodiments, processor 1501 may also include an AI (Artificial Intelligence) processor for processing computational operations related to machine learning.

The memory 1502 may include one or more computer-readable storage media, which may be non-transitory. The memory 1502 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1502 is configured to store at least one program code for execution by the processor 1501 to implement processes performed by the terminal in the content sharing method provided by the method embodiments of the present application.

In some embodiments, the terminal 1500 may further include: a peripheral interface 1503 and at least one peripheral. The processor 1501, memory 1502, and peripheral interface 1503 may be connected by buses or signal lines. Various peripheral devices may be connected to peripheral interface 1503 via buses, signal lines, or circuit boards. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1504, a display 1505, a camera assembly 1506, an audio circuit 1507, a positioning assembly 1508, and a power supply 1509.

The peripheral interface 1503 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 1501 and the memory 1502. In some embodiments, the processor 1501, memory 1502, and peripheral interface 1503 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1501, the memory 1502, and the peripheral interface 1503 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1504 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuitry 1504 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1504 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1504 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1504 can communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1504 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.

The display screen 1505 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1505 is a touch display screen, the display screen 1505 also has the ability to capture touch signals on or over the surface of the display screen 1505. The touch signal may be input to the processor 1501 as a control signal for processing. In this case, the display screen 1505 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display 1505 may be one, provided on the front panel of terminal 1500; in other embodiments, display 1505 may be at least two, each disposed on a different surface of terminal 1500 or in a folded design; in other embodiments, display 1505 may be a flexible display disposed on a curved surface or a folded surface of terminal 1500. Even further, the display 1505 may be configured in a non-rectangular irregular pattern, i.e., a shaped screen. The Display 1505 can be made of LCD (Liquid Crystal Display), OLED (Organic light-Emitting Diode), and other materials.

The camera assembly 1506 is used to capture images or video. Optionally, the camera assembly 1506 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1506 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuitry 1507 may include a microphone and speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1501 for processing or inputting the electric signals to the radio frequency circuit 1504 to realize voice communication. For stereo capture or noise reduction purposes, multiple microphones may be provided, each at a different location of the terminal 1500. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1501 or the radio frequency circuit 1504 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuitry 1507 may also include a headphone jack.

The positioning component 1508 is used to locate the current geographic position of the terminal 1500 for navigation or LBS (Location Based Service). The Positioning component 1508 may be a Positioning component based on the united states GPS (Global Positioning System), the chinese beidou System, the russian graves System, or the european union's galileo System.

Power supply 1509 is used to power the various components in terminal 1500. The power supply 1509 may be alternating current, direct current, disposable or rechargeable. When the power supply 1509 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, the terminal 1500 also includes one or more sensors 1510. The one or more sensors 1510 include, but are not limited to: acceleration sensor 1511, gyro sensor 1512, pressure sensor 1513, fingerprint sensor 1514, optical sensor 1515, and proximity sensor 1516.

The acceleration sensor 1511 may detect the magnitude of acceleration on three coordinate axes of the coordinate system established with the terminal 1500. For example, the acceleration sensor 1511 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1501 may control the display screen 1505 to display the user interface in a landscape view or a portrait view based on the gravitational acceleration signal collected by the acceleration sensor 1511. The acceleration sensor 1511 may also be used for acquisition of motion data of a game or a user.

The gyroscope sensor 1512 can detect the body direction and the rotation angle of the terminal 1500, and the gyroscope sensor 1512 and the acceleration sensor 1511 cooperate to collect the 3D motion of the user on the terminal 1500. The processor 1501 may implement the following functions according to the data collected by the gyro sensor 1512: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensor 1513 may be disposed on a side frame of terminal 1500 and/or underneath display 1505. When the pressure sensor 1513 is disposed on the side frame of the terminal 1500, the holding signal of the user to the terminal 1500 may be detected, and the processor 1501 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 1513. When the pressure sensor 1513 is disposed at a lower layer of the display screen 1505, the processor 1501 controls the operability control on the UI interface in accordance with the pressure operation of the user on the display screen 1505. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1514 is configured to capture a fingerprint of the user, and the processor 1501 identifies the user based on the fingerprint captured by the fingerprint sensor 1514, or the fingerprint sensor 1514 identifies the user based on the captured fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1501 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings, etc. The fingerprint sensor 1514 may be disposed on the front, back, or side of the terminal 1500. When a physical key or vendor Logo is provided on the terminal 1500, the fingerprint sensor 1514 may be integrated with the physical key or vendor Logo.

The optical sensor 1515 is used to collect ambient light intensity. In one embodiment, processor 1501 may control the brightness of display screen 1505 based on the intensity of ambient light collected by optical sensor 1515. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1505 is increased; when the ambient light intensity is low, the display brightness of the display screen 1505 is adjusted down. In another embodiment, the processor 1501 may also dynamically adjust the shooting parameters of the camera assembly 1506 based on the ambient light intensity collected by the optical sensor 1515.

A proximity sensor 1516, also known as a distance sensor, is typically provided on the front panel of the terminal 1500. The proximity sensor 1516 is used to collect the distance between the user and the front surface of the terminal 1500. In one embodiment, when the proximity sensor 1516 detects that the distance between the user and the front surface of the terminal 1500 gradually decreases, the processor 1501 controls the display 1505 to switch from the bright screen state to the dark screen state; when the proximity sensor 1516 detects that the distance between the user and the front surface of the terminal 1500 gradually becomes larger, the processor 1501 controls the display 1505 to switch from the breath screen state to the bright screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 15 does not constitute a limitation of terminal 1500, and may include more or fewer components than shown, or some components may be combined, or a different arrangement of components may be employed.

The present disclosure provides an electronic device for executing the content sharing method, in some embodiments, the electronic device is provided as a server, fig. 16 is a block diagram of a server according to an exemplary embodiment, the server 1600 may have a relatively large difference due to different configurations or performances, and may include one or more CPUs (Central Processing Units) 1601 and one or more memories 1602, wherein the one or more memories 1602 have at least one program code stored therein, and the at least one program code is loaded and executed by the one or more processors 1601 to implement the processes executed by the server in the content sharing method provided by the various method embodiments. Of course, the server 1600 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1600 may also include other components for implementing device functions, which are not described herein.

In an exemplary embodiment, a computer readable storage medium comprising program code, such as the memory 1602 comprising program code, executable by the processor 1601 of the server 1600 to perform the content sharing method described above is also provided. Alternatively, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact-Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the content sharing method described above.

In some embodiments, the computer program according to the embodiments of the present application may be deployed to be executed on one computer device or on multiple computer devices located at one site, or may be executed on multiple computer devices distributed at multiple sites and interconnected by a communication network, and the multiple computer devices distributed at the multiple sites and interconnected by the communication network may constitute a block chain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A content sharing method is executed by a terminal, and the method comprises the following steps:

responding to a sharing operation of a first target page, determining a first target object of the sharing operation, and sending a sharing request to a server, wherein the sharing request is used for indicating that the first target page is shared to the first target object;

2. The content sharing method according to claim 1, wherein the second target page is a page obtained by adjusting a display position of the first material in the first target page, or a page generated based on the first material and page information of the first target page, and the page information of the first target page is used to indicate the first target page.

3. The content sharing method according to claim 1, wherein before receiving the page information of the second target page returned by the server based on the first material, the method further comprises:

displaying preview information, wherein the preview information is preview content of the second target page;

and sending a confirmation message to the server in response to the detection of the confirmation operation of the preview information, wherein the confirmation message is used for triggering the server to return the page information of the second target page.

4. A content sharing method performed by a server, the method comprising:

5. The content sharing method according to claim 4, wherein the generating a second target page based on the first material comprises any one of:

6. The content sharing method according to claim 4, wherein the generating a second target page based on the first material comprises:

7. A content sharing apparatus, the apparatus comprising:

the device comprises a sending unit, a receiving unit and a processing unit, wherein the sending unit is configured to execute a sharing operation responding to a first target page, determine a first target object of the sharing operation, and send a sharing request to a server, and the sharing request is used for indicating that the first target page is shared to the first target object;

a receiving unit configured to perform receiving of page information of a second target page returned by the server based on first material, the first material being determined based on the user information of the first target object, the page information of the second target page being used to indicate the second target page, the first material being matched with the user information of the first target object;

8. A content sharing apparatus, the apparatus comprising:

a determination unit configured to perform determining a first material from a plurality of materials of the first target page based on user information of the first target object, the first material matching the user information of the first target object;

the generating unit is configured to generate a second target page based on the first material, and send page information of the second target page to the terminal, wherein the page information of the second target page is used for indicating the second target page.

9. An electronic device, characterized in that the electronic device comprises:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the content sharing method according to any one of claims 1 to 3 or the content sharing method according to any one of claims 4 to 6.

10. A computer-readable storage medium, wherein when the program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to execute the content sharing method according to any one of claims 1 to 3 or the content sharing method according to any one of claims 4 to 6.