CN112351348A

CN112351348A - Live broadcast interaction method and device, electronic equipment and storage medium

Info

Publication number: CN112351348A
Application number: CN202011239785.XA
Authority: CN
Inventors: 平淑文
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-11-09
Filing date: 2020-11-09
Publication date: 2021-02-09
Also published as: WO2022095532A1

Abstract

The invention discloses a live broadcast interaction method, a device, electronic equipment and a storage medium, wherein a voting setting interface is displayed by responding to a voting setting instruction of a target account to live broadcast content, voting setting information of the live broadcast content is acquired through the voting setting interface, a corresponding voting page is generated according to the voting setting information of the live broadcast content, and then the voting page is pushed to an appointed user account in response to a pushing instruction of the voting page so as to indicate the appointed user account to vote the voting option of the live broadcast content, so that audiences participating in live broadcast can intervene the live broadcast content to be live broadcast in the live broadcast process based on self requirements, and accurate interaction for user requirements in the live broadcast process is realized.

Description

Live broadcast interaction method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to internet technologies, and in particular, to a live broadcast interaction method and apparatus, an electronic device, and a storage medium.

Background

With the development of internet technology, live webcast is widely popularized, and a user (i.e., a viewer) can log in an application program of live webcast, enter an interested live webcast room, and watch live webcast programs.

In the current live broadcast process, most of the interaction between the audience and the anchor is done by means of a bullet screen. For example, in the shopping live broadcast process, a director can be frequently heard, a bullet screen is played for 1 and a bullet screen is played for 2, but when the number of audiences in a live broadcast room is large, due to the limited screen display space, the content of brushing the bullet screen flashes (the information sent first is quickly submerged by the information sent later), so that the director cannot acquire a very accurate judgment from the real-time bullet screen of the audiences, and the accurate response to the interactive information of the audiences cannot be accurately and timely carried out.

Disclosure of Invention

The present disclosure provides a live broadcast interaction method, device, electronic device, and storage medium, to at least solve the problem in the related art that it is difficult to perform accurate interaction with respect to user requirements during a live broadcast process. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a live broadcast interaction method is provided, including:

responding to a voting setting instruction of the target account for the live broadcast content, and displaying a voting setting interface;

obtaining voting setting information of the live broadcast content through the voting setting interface, and generating a corresponding voting page according to the voting setting information of the live broadcast content, wherein the voting page comprises a plurality of voting options of the live broadcast content;

and responding to a pushing instruction of the voting page, pushing the voting page to a specified user account, wherein the voting page is used for indicating the specified user account to vote voting options of the live broadcast content.

In one embodiment, after the pushing the voting page to the specified user account, the method further includes: displaying the vote quantity of a plurality of voting options of the live broadcast content, and acquiring the voting option with the highest vote quantity; according to the voting option with the highest voting quantity, collecting video data of the target account based on the live broadcasting of the voting option with the highest voting quantity; and sending the video data to the specified user account.

In one embodiment, after the sending the video data to the specified user account, the method further includes: when the completion of the live broadcast of the voting option with the highest voting quantity is detected, acquiring a target designated user account for voting the voting option with the highest voting quantity; and generating and displaying corresponding prompt information according to the target designated user account, wherein the prompt information is used for indicating the target account to perform corresponding broadcasting processing.

In one embodiment, after the capturing of video data of the target account live based on the voting option with the highest voting number, the method further comprises: when the fact that the live broadcast of the voting option with the highest voting quantity is finished is detected, generating a corresponding video tag for the collected video data according to the voting option with the highest voting quantity; and storing the video data after the video label is generated.

In one embodiment, when the detection indicates that the live broadcast of the voting choice with the highest voting number is completed, the method further includes: generating a rating page for the target account, the rating page including rating options for the target account; and pushing the evaluation page to the specified user account, wherein the evaluation page is used for indicating the specified user account to vote for the evaluation option.

In one embodiment, after the pushing the rating page to the specified user account, the method further includes: receiving the evaluation options selected by the designated user account according to the evaluation page; and updating the evaluation data of the target account according to the evaluation option selected by the specified user account.

In one embodiment, after the pushing the voting page to the specified user account, the method further includes: receiving voting options of the designated user account for the live broadcast content selected according to the voting page; and updating the voting number of the voting options according to the voting options selected by the specified user account.

In one embodiment, the updating the number of votes for the voting choice according to the voting choice selected by the specified user account includes: showing the voting mode of the voting options according to the voting options selected by the appointed user account; acquiring a voting mode of the designated user account for the voting options selected from the displayed voting modes, and acquiring a weight coefficient corresponding to the voting mode; weighting processing is carried out on the basis of the weight coefficient corresponding to the voting mode and the voting option selected by the appointed user account, and weighting data of the voting option are obtained; and updating the voting number of the voting options according to the weighting data of the voting options.

In one embodiment, the designated user account includes all or a portion of the user accounts located in the same live broadcast room as the target account.

In one embodiment, the pushing the voting page to the specified user account includes: and sending the voting page to a server, and triggering the server to push the voting page to the specified user account.

According to a second aspect of the embodiments of the present disclosure, there is provided a live broadcast interaction apparatus, including:

the vote setting interface display module is configured to execute a vote setting instruction of the target account for the live broadcast content and display a vote setting interface;

the voting page generation module is configured to execute the steps of acquiring voting setting information of the live broadcasting content through the voting setting interface, and generating a corresponding voting page according to the voting setting information of the live broadcasting content, wherein the voting page comprises a plurality of voting options of the live broadcasting content;

the voting page pushing module is configured to execute pushing of the voting page to a specified user account in response to a pushing instruction of the voting page, and the voting page is used for indicating the specified user account to vote for voting options of the live broadcast content.

In one embodiment, the apparatus further comprises: the voting result display module is configured to execute the voting number of a plurality of voting options of the live broadcast content and acquire the voting option with the highest voting number; the video data acquisition module is configured to execute the voting option with the highest voting quantity, and acquire video data of the target account which is live broadcast based on the voting option with the highest voting quantity; a sending module configured to perform sending the video data to the designated user account.

In one embodiment, the apparatus further includes a prompt generation module configured to perform: when the completion of the live broadcast of the voting option with the highest voting quantity is detected, acquiring a target designated user account for voting the voting option with the highest voting quantity; and generating and displaying corresponding prompt information according to the target designated user account, wherein the prompt information is used for indicating the target account to perform corresponding broadcasting processing.

In one embodiment, the apparatus further comprises: the video tag generation module is configured to execute the steps of generating corresponding video tags for the collected video data according to the voting options with the highest voting number when the completion of the live broadcast of the voting options with the highest voting number is detected; and the video data storage module is configured to store the video data after the video tag is generated.

In one embodiment, the apparatus further comprises a rating page generation module configured to execute, when it is detected that the live broadcast of the voting option with the highest voting number is completed, generating a rating page for the target account, the rating page including the rating option for the target account; the sending module is further configured to execute pushing the rating page to the specified user account, where the rating page is used to instruct the specified user account to vote for the rating option.

In one embodiment, the apparatus further comprises: the evaluation option receiving module is configured to execute receiving of evaluation options selected by the specified user account according to the evaluation page; and the evaluation data updating module is configured to update the evaluation data of the target account according to the evaluation option selected by the specified user account.

In one embodiment, the apparatus further comprises: a voting option receiving module configured to execute receiving voting options of the specified user account for the live broadcast content selected according to the voting page; and the vote quantity updating module is configured to execute the voting option selected according to the specified user account and update the vote quantity of the voting option.

In one embodiment, the vote number updating module is configured to perform: showing the voting mode of the voting options according to the voting options selected by the appointed user account; acquiring a voting mode of the designated user account for the voting options selected from the displayed voting modes, and acquiring a weight coefficient corresponding to the voting mode; weighting processing is carried out on the basis of the weight coefficient corresponding to the voting mode and the voting option selected by the appointed user account, and weighting data of the voting option are obtained; and updating the voting number of the voting options according to the weighting data of the voting options.

In one embodiment, the voting page pushing module is configured to perform: and sending the voting page to a server, and triggering the server to push the voting page to the specified user account.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to cause the electronic device to perform the live interaction method described in any embodiment of the first aspect.

According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, wherein instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the live interaction method described in any one of the embodiments of the first aspect.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, the program product comprising a computer program, the computer program being stored in a readable storage medium, from which the computer program is read and executed by at least one processor of a device, such that the device performs the live interaction method described in any one of the embodiments of the first aspect.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: the voting setting instruction of the target account for the live broadcast content is responded, a voting setting interface is displayed, voting setting information of the live broadcast content is acquired through the voting setting interface, a corresponding voting page is generated according to the voting setting information of the live broadcast content, the pushing instruction of the voting page is responded, the voting page is pushed to the appointed user account, voting is conducted on voting options of the appointed user account for the live broadcast content, accordingly, audiences participating in live broadcast can intervene the live broadcast content to be live broadcast in the live broadcast process based on own requirements, and accurate interaction of the audiences aiming at user requirements in the live broadcast process is achieved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a diagram illustrating an application environment for a live interaction method, according to an example embodiment.

Fig. 2 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

Fig. 3 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

Fig. 4 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

Fig. 5 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

Fig. 6 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

Fig. 7 is a flow diagram illustrating a method of live interaction in accordance with an example embodiment.

FIG. 8 is a flowchart illustrating the update ticket quantity step according to an exemplary embodiment.

Fig. 9 is an interaction diagram illustrating a method of live interaction, according to an example embodiment.

FIG. 10 is a diagram illustrating a voting setting interface, according to an exemplary embodiment.

FIG. 11 is a diagram illustrating a voting page in accordance with an exemplary embodiment.

Fig. 12 is a diagram illustrating voting results according to an exemplary embodiment.

Fig. 13 is a diagram illustrating voting results according to an exemplary embodiment.

FIG. 14 is a diagram illustrating an evaluation page in accordance with an exemplary embodiment.

Fig. 15 is a block diagram illustrating a live interaction device, according to an example embodiment.

Fig. 16 is an internal structure diagram of an electronic device shown according to an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The live broadcast interaction method provided by the present disclosure can be applied to the application environment shown in fig. 1. As shown in fig. 1, includes: the system comprises a first terminal 101, a second terminal 102 and a server 103, wherein the first terminal 101 and the second terminal 102 can be connected with the server 103 through a network for data interaction. Specifically, the first terminal 101 may be a terminal where a main broadcast (i.e., a target account) is located during a live broadcast, and the second terminal 102 may be a terminal where a viewer (i.e., a designated user account) is located during a live broadcast. The first terminal 101 and the second terminal 102 both have clients of live applications installed therein, and the server 103 is a background server corresponding to the clients of the live applications. In practical applications, the first terminal 101 and the second terminal 102 can be used for both the main broadcast and the live broadcast. For convenience of description, the first terminal 101 is taken as a terminal where the main broadcasting is located, and the second terminal 102 is taken as a terminal where the audience is located. The first terminal 101 and the second terminal 102 may be, but are not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices. The server 103 may be implemented as a stand-alone server or a server cluster composed of a plurality of servers.

The live broadcast interaction method provided by this embodiment may be applied to the first terminal 101 (i.e., a terminal where a target account initiating live broadcast is located), may also be applied to the second terminal 102 (i.e., a terminal where an appointed user account watching live broadcast is located), may also be applied to the server 103, and is implemented through interaction with the first terminal 101 and the second terminal 102.

Fig. 2 is a flowchart illustrating a live broadcast interaction method according to an exemplary embodiment, and as shown in fig. 2, the method is described by taking a terminal (i.e., a first terminal, which may also be referred to as a anchor terminal) where a target account initiating a live broadcast is located as an example, and includes the following steps.

In step S210, a vote setting interface is displayed in response to a vote setting instruction of the target account for the live content.

Wherein voting is used to generate actions that reflect the result of a civil effort. In this embodiment, the voting is used to generate an action that reflects the viewer's interest in the live content. Live content refers to content that a host wants to live. The voting setting instruction is an instruction or a command instructing the first terminal to display a voting setting interface, and the voting setting interface is a configuration page used for generating a voting page, which is specifically used for configuring and setting voting for content to be live broadcast. Specifically, an entry for setting or configuring voting information is provided on the live broadcast interface, and the entry may be a control for voting setting, which is displayed in the live broadcast interface, so that a target account initiating live broadcast can enter the voting setting interface through the entry, and voting setting is performed on content to be live broadcast. For example, before a target account (i.e., a user initiating live broadcasting, which may also be referred to as a main broadcasting user) starts live broadcasting or during live broadcasting, if configuration and setting of voting on content to be subsequently live broadcasted are required, a control for voting setting in a live broadcasting interface displayed on a first terminal used by the target account may be clicked to initiate a voting setting instruction on the live broadcasting content to the first terminal, and the first terminal responds to the voting setting instruction of the target account on the live broadcasting content to display a voting setting interface, so that the target account performs corresponding voting setting through the voting setting interface.

In step S220, the voting setting information of the live broadcast content is acquired through the voting setting interface, and a corresponding voting page is generated according to the voting setting information of the live broadcast content.

The voting page comprises a plurality of voting options of the live content, and the voting options are classification items of the live content which can be picked by the audience. The voting setting information refers to information for generating a voting page, and may specifically include, but is not limited to, setting information for a voting theme, setting information for each voting option, setting information for a voting period (i.e., a voting start time and a voting end time), and the like. In this embodiment, the target account may input voting setting information for the live broadcast content through a voting setting interface displayed by the first terminal, and the first terminal acquires the voting setting information for the live broadcast content and generates a corresponding voting page according to the voting setting information for the live broadcast content.

In step S230, in response to the push instruction to the voting page, the voting page is pushed to the specified user account.

The push instruction is an instruction or a command for directing the first terminal to rapidly forward the voting page to the specified user account. The designated user accounts comprise all user accounts or part of user accounts which are located in the same live broadcast room as the target account, and if the designated user accounts are the part of user accounts, the designated user accounts can be preset user accounts with certain user attributes, or the target account is selected from all user accounts in the live broadcast room. The voting page is specifically configured to instruct a specified user account to vote for voting options of the live content. In this embodiment, the first terminal responds to a push instruction of the voting page, so as to push the voting page to the specified user account, so that the specified user account can select a voting option of the interested live broadcast content for voting according to the voting page.

According to the live broadcast interaction method, the terminal responds to a voting setting instruction of the target account for the live broadcast content, a voting setting interface is displayed, voting setting information for the live broadcast content is obtained through the voting setting interface, a corresponding voting page is generated according to the voting setting information for the live broadcast content, a pushing instruction for the voting page is responded, the voting page is pushed to the appointed user account, so that the appointed user account is instructed to vote for voting options of the voting for the live broadcast content, therefore, audiences participating in live broadcast can intervene the live broadcast content to be live broadcast in the live broadcast process based on own requirements, and accurate interaction for user requirements in the live broadcast process is achieved.

In an exemplary embodiment, as shown in fig. 3, after pushing the voting page to the specified user account, the method further comprises the following steps:

in step S310, the number of votes for the plurality of voting choices of the live content is displayed, and the voting choice with the highest number of votes is acquired.

The voting number refers to the voting number of the corresponding voting options, and based on the voting number corresponding to each voting option, the interest degree of the audience in the live broadcast content corresponding to each voting option can be reflected. In this embodiment, after the target account pushes the voting page of the multiple voting options of the live broadcast content to the designated user account, the first terminal of the target account may display the voting number of the multiple voting options of the designated user account for the live broadcast content in real time, that is, display the real-time voting number of each voting option, and when the voting end time arrives, determine the voting option with the highest voting number based on the displayed voting number of the multiple voting options.

In step S320, according to the voting option with the highest number of votes, video data of the target account live broadcast based on the voting option with the highest number of votes is collected.

In this embodiment, after the voting option with the highest voting number is obtained through the above steps, the voting option can be determined as the voting option most interested in the audience. Because the voting options are set based on the live broadcast content to be live broadcast, the target account collects corresponding video data through the first terminal used by the target account to be live broadcast based on the voting options which are most interested by the audience.

In step S330, the video data is transmitted to the specified user account.

In particular, corresponding video data collected based on the voting options that are of most interest to the viewer is sent to the designated user account. In this embodiment, the voting number of the plurality of voting options of the live broadcast content is displayed to the target account to obtain the voting option with the highest voting number, so that the target account can accurately acquire the demand feedback of the audience, and make a corresponding response according to the demand feedback of the audience, that is, according to the voting option with the highest voting number, video data of the target account live broadcast based on the voting option with the highest voting number is acquired to send the video data to the specified user account, thereby realizing accurate interaction for the user demand in the live broadcast process.

In an exemplary embodiment, as shown in fig. 4, after sending the video data to the specified user account in step S330, the method further comprises the steps of:

in step S340, when it is detected that the live broadcast of the voting option with the highest number of votes is completed, a target-specified user account voting for the voting option with the highest number of votes is acquired.

Wherein the target designated user account is determined based on the designated user accounts voting for the voting option with the highest voting amount. Specifically, when the target account is used for voting setting, corresponding affiliated tasks can be set in the setting information of each voting option, such as rewarding the user who selects the voting option for a coupon of a specific commodity, or extracting part of users from the users who select the option to implement a reward. Therefore, in this embodiment, based on the designated user account voting for the voting option with the highest voting amount and the preset setting information of the voting option, the user who should implement the reward, that is, the target designated user account, can be determined.

In step S350, corresponding prompt information is generated and displayed according to the target designated user account.

And the prompt information is used for indicating the target account to perform corresponding broadcasting processing. Specifically, the first terminal used by the target account may generate and display corresponding prompt information according to the determined target designated user account, so as to prompt the target account to perform corresponding broadcast processing.

In an exemplary embodiment, after capturing video data of the target account live based on the voting choice with the highest voting amount in step S320, the method further includes: and when the completion of the live broadcast of the voting option with the highest voting quantity is detected, generating a corresponding video tag for the collected video data according to the voting option with the highest voting quantity, and storing the video data after the video tag is generated. Specifically, when the target account completes the live broadcast of the voting option with the highest voting number, the collection of the video data may be ended based on a corresponding task control on the live broadcast interface, and at this time, the first terminal detects that the live broadcast is completed, so that a corresponding video tag may be generated for the collected video data, where the video tag is used to mark the classification or content of the video. In this embodiment, the voting option with the highest voting number can be used as the video tag of the video data, and the video data after the video tag is generated is stored, so that subsequent sharing and transmission are facilitated.

For example, for an educational live broadcast room, a main broadcast may explain several live broadcast knowledge points to be live broadcast next to viewers before the start of live broadcast or during the live broadcast, and perform configuration and setting of voting on the live broadcast knowledge points to generate a corresponding voting page, so as to push the voting page to the viewers, and ask the viewers to vote for the live broadcast knowledge point to be live broadcast next first. Specifically, after the audience votes, the anchor may determine a first live broadcast knowledge point for live broadcast based on the number of votes corresponding to each live broadcast knowledge point, for example, using the live broadcast knowledge point with the highest number of votes as a next live broadcast knowledge point for live broadcast. When the live broadcast is finished, the anchor can also inquire the mastering degree of the audience to the knowledge taught by the live broadcast knowledge point, and carry out voting configuration and setting on the question answering points so as to generate a corresponding question answering and voting page, push the question answering and voting page to the audience and ask the audience to vote and select the knowledge point needing to answer the question. The anchor broadcasts the live broadcast of answering according to the knowledge point that the vote was picked out and needs to answer, when accomplishing the live broadcast of answering the point, the terminal can be to the live broadcast video generation corresponding video label of the anchor broadcast answering link, mark what the question of answering is, and the synchronization of generation short video reaches anchor individual homepage or stores in the assigned position to the subsequent of audience looks over. It can be understood that, the video which is live broadcast by the anchor according to the live broadcast knowledge point of the voting result can also be generated into a corresponding video tag based on the live broadcast knowledge point of the voting result, which indicates what the knowledge point of the video is, and a short video is generated and synchronized to the anchor personal homepage or stored in a designated position, so as to facilitate subsequent sharing and transmission.

In an exemplary embodiment, as shown in fig. 5, in step S340, when the completion of the live broadcast of the voting choice with the highest number of votes is detected, the method further includes the steps of:

in step S510, a rating page for the target account is generated.

The evaluation page includes evaluation options for the target account, and the evaluation options are items for the viewer to select to evaluate the target account, and may include various evaluation contents or scores, for example. In this embodiment, when the first terminal of the target account detects that the live broadcast of the voting option with the highest voting number by the target account is completed, a corresponding evaluation page is generated.

In step S520, a rating page is pushed to the specified user account.

The evaluation page is used for indicating the designated user account to vote for the evaluation option of the target account. Specifically, the generated evaluation page is pushed to the designated user account, so that the designated user account can quickly evaluate the target account based on the evaluation options in the evaluation page, the adhesion between the audience and the anchor in the live broadcast process is increased, and the interaction efficiency of the two parties is improved.

In an exemplary embodiment, as shown in fig. 6, after pushing the rating page to the specified user account in step S520, the method may further include the following steps:

in step S530, rating options selected by the specified user account according to the rating page are received.

Specifically, after the rating page is pushed to the designated user account, the rating option selected by the designated user account according to the rating page may be received through the second terminal used by the designated user account, that is, the rating of the designated user account to the target account based on the rating option is received.

In step S540, the rating data for the target account is updated according to the rating option selected by the specified user account.

The evaluation data is conclusive information capable of reflecting judgment and analysis of the target account by the audience, and may include specific conclusive evaluation content or conclusive score and the like. In this embodiment, the ratings data for the target account is updated based on the rating option selected by the designated user account. For example, taking the rating options as various scores for example, an average score may be determined based on the scores selected for each given user account, and the average score may be used as rating data for the target account. Thus, based on the score selected for each given user account, the corresponding average score, i.e., the ratings data for the target account, may be updated.

In the embodiment, the evaluation option selected by the designated user account according to the evaluation page is received, the evaluation data of the target account is updated according to the evaluation option selected by the designated user account, and the appeal or satisfaction of the designated user account (namely the audience in the live broadcast room) can be accurately fed back to the target account (namely the anchor user) based on the evaluation data, so that the target account can be further improved to form benign interaction.

In an exemplary embodiment, as shown in fig. 7, in step S230, after pushing the voting page to the specified user account, the method may further include the following steps:

in step S710, a voting option for the live content selected by a designated user account according to the voting page is received.

Specifically, after the voting page is pushed to the designated user account, the voting option of the live broadcast content selected by the designated user account according to the voting page, that is, the voting of the live broadcast content displayed by the designated user account based on the voting page, may also be received through the second terminal used by the designated user account. The appointed user account can intervene in the live broadcast content to be live broadcast according to the requirement of the appointed user account.

In step S720, the number of votes for the voting choice is updated according to the voting choice selected by the specified user account.

Wherein the number of votes may be the number of votes corresponding to the voting choice. In this embodiment, based on the voting choice selected by each specified user account, the number of votes corresponding to the voting choice may be updated. And then the updated voting number is displayed in the first terminal of the target account, so that the target account can determine the voting options in which the audience is most interested according to the voting number of each voting option, namely, the appeal of the audience can be accurately obtained, and accurate interaction is realized.

In an exemplary embodiment, as shown in fig. 8, in step S720, the number of votes in the voting choice is updated according to the voting choice selected by the specified user account, which may be specifically implemented by the following steps:

in step S721, a voting mode for the voting choice is presented according to the voting choice selected by the specified user account.

The voting mode can influence the importance of the corresponding voting option. Specifically, the voting mode may include a free voting mode and a paid voting mode. In this embodiment, after the designated user account selects a favorite voting option based on a plurality of voting options displayed on the voting page, a voting mode for the voting option is further shown, so that the designated user account selects a suitable voting mode for voting.

In step S722, a voting system for the voting choice selected from the presented voting systems by specifying the user account is acquired, and a weight coefficient corresponding to the voting system is acquired.

The weight coefficient corresponds to the voting mode and is used for representing the importance degree of the corresponding voting option. Specifically, the corresponding weight coefficients are different according to the different voting methods, and therefore, the correspondence between the voting methods and the weight coefficients can be established in advance. In this embodiment, when the designated user account selects the voting option for voting, the voting manner for the voting option is presented to the designated user account, so as to obtain the voting manner for the voting option selected by the designated user account from the presented voting manner, and determine the corresponding weight coefficient based on the voting manner selected by the designated user account.

In step S723, a weighting process is performed based on the weighting coefficient corresponding to the voting scheme and the voting choice selected by the designated user account, and weighting data of the voting choice is acquired.

The weighting process is a calculation process of multiplying by a weighting coefficient, and the weighting data is final data which is obtained after the weighting process and can reflect the importance degree of the voting option. In this embodiment, weighting processing is performed based on the voting options selected by the specified user account and the voting modes of the voting options and the weighting coefficients corresponding to the voting modes, so as to obtain weighting data of the voting options. For example, if the pre-established correspondence between the voting method and the weighting factor is: the weighting coefficient corresponding to the free voting is 1, the weighting coefficient corresponding to the paid voting is 10, if m designated user accounts select to pay for the voting corresponding to a certain voting option, and n designated user accounts select to free for the voting, the weighting data of the voting option is 10 m + n. It is understood that, for other embodiments, for the voting manner of the payment voting, the corresponding weighting factor may also be set according to the payment gear, for example, the higher the payment gear is, the higher the corresponding weighting factor is, that is, the greater the influence on the importance degree of the voting options is.

In step S724, the number of votes for the voting choice is updated according to the weighting data of the voting choice.

Wherein the number of votes for a voting choice may be based on all weighting data for that voting choice. In this embodiment, the voting for the voting choice according to each designated user account can determine the weighting data corresponding to the current vote according to the above steps, and then update the voting number of the voting choice according to the weighting data corresponding to the current vote.

In the above embodiment, the corresponding weight coefficient is obtained based on the voting manner for the voting options, and then the weighting processing is performed to obtain the corresponding weighting data, so as to update the voting number corresponding to the voting options, because the voting number can reflect the interest degree of the audience in the voting options, and different voting manners can affect the importance degree of the corresponding voting options, for the audience, the voting based on the selected voting manner can reasonably control the live broadcasting process, so as to implement accurate interaction.

In an exemplary embodiment, as shown in fig. 9, the method of the present disclosure is further described below through a specific embodiment, specifically taking a live scene as an example, where the live scene includes a main broadcast, a first terminal used by the main broadcast, a viewer, a second terminal used by the viewer, and a server, and the method of the present embodiment implements the live interaction method of the present disclosure through interaction between the terminals and the server, and specifically may include the following steps:

step 901, the anchor initiates a voting setting instruction for the live broadcast content to the first terminal before or during the live broadcast.

Specifically, an entry for setting or configuring voting information is provided on the live interface, the entry may specifically be a control for voting setting shown in the live interface, and the anchor may initiate a voting setting instruction for the live content by clicking the control.

And step 902, the first terminal displays a voting setting interface.

And step 903, inputting the voting setting information of the live broadcast content by the anchor based on the displayed voting setting interface.

The voting setting interface can be specifically shown in fig. 10, and can include setting of voting themes and adding and setting voting options.

And 904, the first terminal generates a corresponding voting page according to the voting setting information of the live broadcast content.

Step 905, the anchor initiates a push instruction to the voting page.

The push instruction may carry audience information to be pushed (i.e., a specified user account), and the push instruction may be specifically set in the voting setting information. The manner of initiating the push command may be by clicking on a "push" control as shown in fig. 10.

Step 906, the first terminal sends the voting page to the server.

In step 907, the server pushes the voting page to the second terminal used by the corresponding viewer based on the push instruction.

It can be understood that, for some scenarios, when the first terminal receives a push instruction for the voting page initiated by the anchor, the voting page can also be pushed directly to the second terminal used by the corresponding audience, without forwarding through the server.

Step 908, the second terminal displays the voting page.

Specifically, the voting page may specifically be as shown in fig. 11, and includes a voting theme and a plurality of corresponding voting options.

The viewer then votes based on the voting page, step 909, i.e., selects voting options for the live content based on the voting page.

The second terminal transmits the voting choice selected by the viewer to the server, step 910.

Step 911, the server updates the corresponding number of votes according to the voting options selected by the viewers.

It will be appreciated that for some scenarios, the second terminal may update the corresponding number of votes directly based on the voting choices selected by the viewer, without going through the processing of the server; or the second terminal may return the voting choice selected by the viewer to the first terminal and the update of the number of votes is performed by the first terminal.

In step 912, the server returns a real-time data panel to the first terminal, where the data panel mainly displays the real-time voting number of the voting options (i.e. the voting result, which may be in the presentation form shown in fig. 12).

Specifically, the voting options can be displayed in a sorting mode according to the height of the votes, so that the anchor can easily determine the voting option with the highest number of votes.

And 913, the anchor performs live broadcast based on the voting result displayed in the data panel.

In step 914, the first terminal captures live video data.

The anchor broadcasts live broadcast based on live broadcast content corresponding to the voting option with the highest voting number, specifically, the anchor can trigger the first terminal to start to collect live broadcast video data through operation on a live broadcast interface, and a data panel displayed on the first terminal is updated from a form shown in fig. 12 to a form shown in fig. 13.

In step 915, the first terminal sends the video data to the server.

The server live broadcasts the video data to the viewers in the live room, step 916.

It can be understood that, for some scenes, after the first terminal acquires the live video data, the live video data can also be directly live to the corresponding audience without being processed by the server.

Step 917, when the anchor completes the task corresponding to the voting option, click the "complete" control on the panel to complete the corresponding live task.

Step 918, the first terminal generates a corresponding evaluation page based on the completion operation of the anchor.

In step 919, the first terminal sends the evaluation page to the server.

Step 920, the server pushes the rating page to the second terminal used by the viewer in the live broadcast room.

It is understood that, in some scenarios, after the anchor completes the voting task, the first terminal may also send completion information of the voting task to the server, so that the server generates a corresponding evaluation page, where a specific evaluation page may be in a form as shown in fig. 14, and may include a subject for evaluation and a plurality of corresponding evaluation options.

And step 921, the second terminal receives the evaluation options selected by the viewer based on the evaluation page.

Step 922, the second terminal sends the evaluation options selected by the viewer to the server.

In step 923, the server updates the evaluation data of the anchor.

It will be appreciated that for some scenarios, the second terminal may also return the viewer selected rating option to the first terminal, and the first terminal updates the rating data.

In addition, for some tasks with rewards, in step 917, when the anchor completes the task corresponding to the voting option (i.e. the live task of the voting option with the highest voting number), after clicking the "completion" control on the panel to complete the corresponding live task, the corresponding first terminal may further obtain a target specified user account (i.e. the audience who implements the rewards selected from the voting audience members) for voting the voting option with the highest voting number, and generate and display corresponding prompt information according to the target specified user account to instruct the anchor to perform corresponding broadcast processing.

According to the live broadcast interaction method, the audience can vote the voting options of the live broadcast content by pushing the voting page to the audience of the live broadcast room, so that the audience participating in the live broadcast can intervene the live broadcast content to be live broadcast in the live broadcast process based on the demands of the audience, and the anchor can accurately acquire the voting options in which the audience is most interested based on the voting result, so that the accurate interaction aiming at the user demands in the live broadcast process is realized.

For example, for a certain travel live broadcasting room, the live broadcasting topic is "with you travel to beijing", the target account (i.e. the anchor) can be voted for the live broadcasting topic before starting the live broadcasting, for example, the voting topic is set as "visit to beijing", and a plurality of voting options for browsing items are set, for example, voting option a is sight spot 1 and voting option B is sight spot 2, so as to generate a corresponding voting page, and push the voting page to a specified user account (i.e. the audience in the live broadcasting room), please the audience votes to select a first destination, the anchor goes to the sight spot with a first voting number based on the voting result to introduce the sight spot to the audience, after completing the live broadcasting of the first sight spot, the anchor can vote setting based on a second destination to be performed according to the above method, so that the audience can determine the browsing route and content of the live broadcasting, see the scene that one wants to see. Meanwhile, in the live broadcast browsing process, the anchor can also ask questions of the audience for interaction, such as the age of the scenic spot, and give some options for voting setting, and interact with the audience in a voting way, and finally the audience in voting guess can obtain some gifts provided by the anchor and the anchor. After the live broadcast is finished, the audience can also evaluate whether the anchor broadcast finishes the ticketing tour item, the evaluation mode can be realized by showing an evaluation page to the audience, and the audience can score the anchor broadcast based on the shown evaluation page, so that the benign interaction of the two parties is realized.

For example, in the live scene to shopping class, before the live broadcast begins, the anchor can predict which commodities will be in the live broadcast room today, when the live broadcast begins, the anchor can promote commodity voting page to the spectator in the live broadcast room, and according to the real-time voting result of spectator, adjust the order of the live broadcast of commodity, and explain commodity and provide corresponding commodity link to spectator in proper order according to the height of the vote quantity, the audience of the live broadcast and the what you can only buy from traditional live broadcast and shopping, become the mode that the audience wants to buy the live broadcast and just the what you are what you. And the coupons of the corresponding commodities can be directionally issued to the voting audience, so that the audience is promoted to order the own heartbeat commodities. Meanwhile, the combined host can extract lucky audiences from voting audiences linked with certain commodities to obtain commodity rewards and really send gifts to the audiences needing the commodities. Therefore, the interactive viscosity of the two parties is enhanced, and accurate interaction aiming at user requirements is realized.

It should be understood that although the various steps in the flow charts of fig. 1-14 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 1-14 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.

Fig. 15 is a block diagram illustrating a live interaction device, according to an example embodiment. Referring to fig. 15, the apparatus includes a vote setting interface display module 1501, a vote page generation module 1502, and a vote page push module 1503.

A vote setting interface display module 1501 configured to execute a vote setting instruction for live content in response to a target account, and display a vote setting interface;

a voting page generation module 1502 configured to execute obtaining voting setting information for the live broadcast content through the voting setting interface, and generate a corresponding voting page according to the voting setting information for the live broadcast content, where the voting page includes a plurality of voting options of the live broadcast content;

the voting page pushing module 1503 is configured to execute pushing the voting page to a specified user account in response to a pushing instruction of the voting page, where the voting page is used for instructing the specified user account to vote for voting options of the live broadcast content.

In an exemplary embodiment, the apparatus further comprises: the voting result display module is configured to execute the voting number of a plurality of voting options of the live broadcast content and acquire the voting option with the highest voting number; the video data acquisition module is configured to execute the voting option with the highest voting quantity, and acquire video data of the target account which is live broadcast based on the voting option with the highest voting quantity; a sending module configured to perform sending the video data to the designated user account.

In an exemplary embodiment, the apparatus further includes a prompt generation module configured to perform: when the completion of the live broadcast of the voting option with the highest voting quantity is detected, acquiring a target designated user account for voting the voting option with the highest voting quantity; and generating and displaying corresponding prompt information according to the target designated user account, wherein the prompt information is used for indicating the target account to perform corresponding broadcasting processing.

In an exemplary embodiment, the apparatus further comprises: the video tag generation module is configured to execute the steps of generating corresponding video tags for the collected video data according to the voting options with the highest voting number when the completion of the live broadcast of the voting options with the highest voting number is detected; and the video data storage module is configured to store the video data after the video tag is generated.

In an exemplary embodiment, the apparatus further comprises a rating page generation module configured to execute, when it is detected that the live broadcast of the voting option with the highest voting number is completed, generating a rating page for the target account, the rating page including the rating option for the target account; the sending module is further configured to execute pushing the rating page to the specified user account, where the rating page is used to instruct the specified user account to vote for the rating option.

In an exemplary embodiment, the apparatus further comprises: the evaluation option receiving module is configured to execute receiving of evaluation options selected by the specified user account according to the evaluation page; and the evaluation data updating module is configured to update the evaluation data of the target account according to the evaluation option selected by the specified user account.

In an exemplary embodiment, the apparatus further comprises: a voting option receiving module configured to execute receiving voting options of the specified user account for the live broadcast content selected according to the voting page; and the vote quantity updating module is configured to execute the voting option selected according to the specified user account and update the vote quantity of the voting option.

In an exemplary embodiment, the vote quantity update module is configured to perform: showing the voting mode of the voting options according to the voting options selected by the appointed user account; acquiring a voting mode of the designated user account for the voting options selected from the displayed voting modes, and acquiring a weight coefficient corresponding to the voting mode; weighting processing is carried out on the basis of the weight coefficient corresponding to the voting mode and the voting option selected by the appointed user account, and weighting data of the voting option are obtained; and updating the voting number of the voting options according to the weighting data of the voting options.

In an exemplary embodiment, the designated user account includes all or a portion of the user accounts located in the same live broadcast room as the target account.

In an exemplary embodiment, the voting page push module is configured to perform: and sending the voting page to a server, and triggering the server to push the voting page to the specified user account.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

FIG. 16 is a block diagram illustrating a device Z00 for live interaction, according to an example embodiment. For example, device Z00 may be a mobile phone, computer, digital broadcast terminal, messaging device, game console, tablet device, medical device, fitness device, personal digital assistant, and the like.

Referring to fig. 16, device Z00 may include one or more of the following components: a processing component Z02, a memory Z04, a power component Z06, a multimedia component Z08, an audio component Z10, an interface for input/output (I/O) Z12, a sensor component Z14 and a communication component Z16.

The processing component Z02 generally controls the overall operation of the device Z00, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component Z02 may include one or more processors Z20 to execute instructions to perform all or part of the steps of the method described above. Further, the processing component Z02 may include one or more modules that facilitate interaction between the processing component Z02 and other components. For example, the processing component Z02 may include a multimedia module to facilitate interaction between the multimedia component Z08 and the processing component Z02.

The memory Z04 is configured to store various types of data to support operations at device Z00. Examples of such data include instructions for any application or method operating on device Z00, contact data, phonebook data, messages, pictures, videos, etc. The memory Z04 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component Z06 provides power to the various components of the device Z00. The power component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device Z00.

The multimedia component Z08 comprises a screen between the device Z00 and the user providing an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component Z08 includes a front facing camera and/or a rear facing camera. When device Z00 is in an operating mode, such as a capture mode or a video mode, the front-facing camera and/or the rear-facing camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component Z10 is configured to output and/or input an audio signal. For example, the audio component Z10 includes a Microphone (MIC) configured to receive external audio signals when the device Z00 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory Z04 or transmitted via the communication component Z16. In some embodiments, the audio component Z10 further includes a speaker for outputting audio signals.

The I/O interface Z12 provides an interface between the processing component Z02 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly Z14 includes one or more sensors for providing status assessment of various aspects to the device Z00. For example, sensor assembly Z14 may detect the open/closed state of device Z00, the relative positioning of the components, such as the display and keypad of device Z00, sensor assembly Z14 may also detect a change in the position of one component of device Z00 or device Z00, the presence or absence of user contact with device Z00, the orientation or acceleration/deceleration of device Z00, and a change in the temperature of device Z00. The sensor assembly Z14 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly Z14 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component Z16 is configured to facilitate wired or wireless communication between device Z00 and other devices. Device Z00 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component Z16 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component Z16 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device Z00 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as the memory Z04, comprising instructions executable by the processor Z20 of the device Z00 to perform the above method. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live interaction method is characterized by comprising the following steps:

2. The method of claim 1, wherein after pushing the voting page to the specified user account, the method further comprises:

displaying the vote quantity of a plurality of voting options of the live broadcast content, and acquiring the voting option with the highest vote quantity;

according to the voting option with the highest voting quantity, collecting video data of the target account based on the live broadcasting of the voting option with the highest voting quantity;

and sending the video data to the specified user account.

3. The method of claim 2, wherein after the sending the video data to the designated user account, the method further comprises:

when the completion of the live broadcast of the voting option with the highest voting quantity is detected, acquiring a target designated user account for voting the voting option with the highest voting quantity;

and generating and displaying corresponding prompt information according to the target designated user account, wherein the prompt information is used for indicating the target account to perform corresponding broadcasting processing.

4. The method of claim 2, wherein after capturing video data live by the target account based on the voting options with the highest number of votes, the method further comprises:

when the fact that the live broadcast of the voting option with the highest voting quantity is finished is detected, generating a corresponding video tag for the collected video data according to the voting option with the highest voting quantity;

and storing the video data after the video label is generated.

5. The method of claim 3, wherein when completion of the live broadcast of the voting choice with the highest number of votes is detected, the method further comprises:

generating a rating page for the target account, the rating page including rating options for the target account;

and pushing the evaluation page to the specified user account, wherein the evaluation page is used for indicating the specified user account to vote for the evaluation option.

6. The method of claim 5, wherein after pushing the rating page to the specified user account, the method further comprises:

receiving the evaluation options selected by the designated user account according to the evaluation page;

and updating the evaluation data of the target account according to the evaluation option selected by the specified user account.

7. The method of claim 1, wherein after pushing the voting page to the specified user account, the method further comprises:

receiving voting options of the designated user account for the live broadcast content selected according to the voting page;

and updating the voting number of the voting options according to the voting options selected by the specified user account.

8. A live interaction device, comprising:

9. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the live interaction method of any of claims 1-7.

10. A storage medium having instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the live interaction method of any one of claims 1 to 7.