CN109729367B - Method and device for providing live media content information and electronic equipment - Google Patents

Method and device for providing live media content information and electronic equipment Download PDF

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Publication number
CN109729367B
CN109729367B CN201711051659.XA CN201711051659A CN109729367B CN 109729367 B CN109729367 B CN 109729367B CN 201711051659 A CN201711051659 A CN 201711051659A CN 109729367 B CN109729367 B CN 109729367B
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media content
information
branch line
client
live broadcast
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CN109729367A (en
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王英楠
蔡建平
余潇
段虞峰
张智淇
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Abstract

The embodiment of the application discloses a method, a device and electronic equipment for providing live media content information, wherein the method comprises the following steps: the server side obtains main line live broadcast media content and at least one branch line live broadcast media content; providing main line live broadcast media content and related information of the branch line live broadcast media content to a first client, so that the first client plays the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information. By the embodiment of the application, the user can obtain more complete and comprehensive information, and the watching experience of the user is improved.

Description

Method and device for providing live media content information and electronic equipment
Technical Field
The present application relates to the field of live media content information processing technologies, and in particular, to a method, an apparatus, and an electronic device for providing live media content information.
Background
In a traditional live broadcasting scene of a late party, people watch live broadcasting programs of the late party on a television, but people can only watch the live broadcasting programs passively, and the scene sense of users is not strong. Although some internet platforms can also synchronously broadcast some evening meetings so that users can watch live programs on own terminal equipment, and can also give comments, watch comments made by other users, and the like, the live feeling and participation feeling of the users who specifically watch the content of the evening meetings are still limited.
Therefore, how to improve the sense of presence and the sense of participation of the user in the process of providing the live broadcast information and enable the user to obtain better viewing experience becomes a technical problem to be solved by technical personnel in the field.
Disclosure of Invention
The application provides a method, a device and electronic equipment for providing live media content information, which can enable a user to obtain more complete and comprehensive information and improve the watching experience of the user.
The application provides the following scheme:
a method of providing live media content, comprising:
the server side obtains main line live broadcast media content and at least one branch line live broadcast media content;
providing main line live broadcast media content and related information of the branch line live broadcast media content to a first client, so that the first client plays the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information.
A method of live media content, comprising:
a first client receives main line live broadcast media content and related information of at least one branch line live broadcast media content provided by a server;
and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
A method of providing live media content information, comprising:
the method comprises the steps that a second client receives related information of target live branch media content, wherein the live branch media content is used for supplementing the live branch media content from a preset visual angle;
and submitting the related information to a server for providing to a first client, playing the main line live broadcast media content in a playing interface by the first client, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information, or providing the related information in the process of playing the branch line live broadcast media content.
The interface provides selectable branch information through a banner and long roll type floating layer, wherein each selectable branch corresponds to one operation option, and the operation options are arranged according to the relative position relationship between the camera position points corresponding to the branches.
An apparatus for providing live media content, applied to a server, includes:
a content obtaining unit, configured to obtain a main live media content and at least one branch live media content;
the information providing unit is used for providing main line live broadcast media content and related information of the branch line live broadcast media content for the first client side to play the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information.
A live media content device, for use at a first client, comprising:
the information receiving unit is used for receiving the main line live broadcast media content and the related information of at least one branch line live broadcast media content provided by the server;
and the interface processing unit is used for playing the main line live broadcast media content in the playing interface and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
An apparatus for providing live media content information, applied to a second client, includes:
the system comprises a related information receiving unit, a main line live broadcast unit and a branch line live broadcast unit, wherein the related information receiving unit is used for receiving related information of target branch line live broadcast media content, and the branch line live broadcast media content is used for supplementing the main line live broadcast media content from a preset visual angle;
and the related information submitting unit is used for submitting the related information to the server side for providing to a first client side, the first client side plays the main line live broadcast media content in a playing interface, and provides a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information, or provides the related information in the process of playing the branch line live broadcast media content.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving main line live broadcast media content provided by a server and related information of at least one branch line live broadcast media content;
and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the embodiment of the application, in the process of providing the main line live broadcast media content, the live broadcast media content of at least one branch line can be provided for a user, and a switching inlet for switching to the branch line can be provided in the playing interface of the main line, so that when an operation request is received through the switching inlet, the live broadcast media content of the corresponding branch line is switched to be played. By the method, other branches can be freely selected to watch in the process of watching the live media content, so that the user obtains certain initiative, and the user can obtain more complete and comprehensive information through watching of a plurality of different media contents, so that the site feeling and participation feeling of the user are improved, and the watching experience of the user is improved.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;
FIG. 3 is a schematic view of a first interface provided by an embodiment of the present application;
FIG. 4 is a schematic view of a second interface provided by an embodiment of the present application;
FIG. 5 is a schematic view of a third interface provided by an embodiment of the present application;
FIG. 6 is a flow chart of a second method provided by embodiments of the present application;
FIG. 7 is a flow chart of a third method provided by embodiments of the present application;
FIG. 8 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
FIG. 10 is a schematic diagram of a third apparatus provided by an embodiment of the present application;
fig. 11 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, a corresponding improvement scheme is mainly provided for an application scene of providing live broadcast media content through an internet platform, for example, for a 'double 11' evening meeting, live broadcast can be performed through a related television station generally, and meanwhile, synchronous live broadcast on the internet can be provided for a user through systems such as 'Tianmao' and 'Taobao mobile phone' and the like. That is, the user can watch live evening through the television, and can watch live evening through the client of applications such as "Tianmao", "Taobao" and the like installed in terminal equipment such as a mobile phone and the like. In the scheme of live broadcast through the Internet, the live broadcast scheme in the prior art can be improved.
Specifically, in the process of providing live media content through the internet, in addition to providing a signal source which is the same as the content played in a television station, more signal sources can be provided through other visual angles, so that the signal sources are used as supplements of television signal sources, and a user can obtain more comprehensive information from other visual angles. For example, a perspective of looking at the stage from the front of the auditorium, a perspective of looking down in the air using a drone, a "dog-team" perspective, and so on may be included. In addition, a background perspective may be provided, the primary content may be interview content accepted in the background immediately before the star is shown in the foreground and after the performance is completed, and so on. If the content identical to the content played in the television station is the main line live media content, the content corresponding to other viewing angles can be called the branch line live media content. That is to say, for the live event such as the same evening, more comprehensive and complete information can be provided through a plurality of visual angles, and the user can freely switch between different visual angles during the watching process. Therefore, the user can select a favorite visual angle by himself instead of receiving live content completely passively, and can obtain more comprehensive, three-dimensional and personalized watching experience by switching different visual angles.
It should be noted that, in the embodiment of the present application, there is a difference between a main line and a branch line between various signal sources, where a main line live broadcast media content is mainly the same content as a signal source live broadcast by a television station, and generally, the main line live broadcast media content can be played by default, and then switched to the branch line when a user needs it. That is, although the media contents of the branch lines are equal to each other, the main line and the branch lines are not equal to each other, and the main line is always the main line and the branch lines are always the branch lines, regardless of whether the media contents are currently played. In other words, even if the user switches to one of the branches for playing, the played content can only be called as live media content of the branch, and will not become the main line due to switching to the foreground for playing, and correspondingly, the main line will not become the branch line due to not playing temporarily.
From the perspective of system architecture, referring to fig. 1, the embodiment of the present application may be divided into a server, a first client, a second client, and the like, where the first client is mainly a client provided for a user, and is used to provide playing of live media content at a front end, and interact with the user, including switching between different viewing angles, and the like. The server is used for providing data support of the back end, including providing video signals of various visual angles, returning search results to the client in the interaction process, and the like. The second client is mainly a client provided for the signal provider, that is, for each branch signal, the second client can enter related information, including a preview of a specific program in a certain branch, or a notification of a hot spot being played, and the like, and the entered information can be submitted to the server and provided or pushed to the first client by the server.
Specific implementations are described in detail below.
Example one
Specifically, referring to fig. 2, a first embodiment of the present application provides a method for providing live media content from a perspective of a server, where the method may specifically include:
s201: the server side obtains main line live broadcast media content and at least one branch line live broadcast media content;
as described above, the main line live broadcast content may specifically come from a conventional live broadcast signal source such as a television station, that is, one or more stations may be deployed at a live broadcast site of a program such as a evening party to acquire video signals, and the video signals are transmitted to a television terminal for playing through a satellite and the like under the command of personnel such as a live director and the like; in the embodiment of the application, in the process that the user watches the live broadcasting in the evening party through the first client, the main line live broadcasting video content can be the same as the content played in the television. And the at least one spur live media content may include: the live media content is obtained by shooting live media from a plurality of different viewing angles, that is, the live media content is used for supplementing the live media content from a preset viewing angle. The term "supplement" as used herein may include a supplement from a viewpoint, or may also include a supplement from a content, and the like. For example, if the spur content is provided in the air at the evening scene, or in the "dog team" perspective, etc., the main live content is supplemented from another perspective, and if the spur content is provided in the background at the evening, it can be regarded as being supplemented from the content perspective. In specific implementation, the shooting position points can be arranged for all branches at various different positions in advance, and signals collected by all cameras can be used as signal sources of live broadcast media contents of all branches.
S202: providing main line live broadcast media content and related information of the branch line live broadcast media content to a first client, so that the first client plays the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information.
In a specific implementation, in a default state, the first client may first provide main-line live media content in the interface, and at this time, the media content that the user sees on a terminal device such as a mobile phone and the like may be the same as the late-meeting live content that the user sees on a television. A switch entry corresponding to at least one of the spur live media content may be provided in the interface. Therefore, the server can provide the main line live media content and the related information of the branch line live media content to the first client side in the default state. That is, in a default state, the specific live media content of each leg may not be provided for a while, but only relevant information, and subsequently provided when a request to switch to a target leg is specifically received.
The related information about the live media content in the branch line may specifically include: the branch line identification information may specifically be determined according to a view angle corresponding to the branch line live broadcast media content, for example, "branch line main view angle", "unmanned aerial vehicle view angle", and the like. In addition, the related information may also include information of hot content that the branch is about to or playing, and so on. The information about the hot content and the like may be submitted by the second client, or may be determined according to a schedule and the like stored in the server in advance. The first client may use this information to provide a specific leg switch entry.
In particular, since there are usually multiple branches, there are many different implementations when providing a switching entry. For example, in one implementation, a "general entry" may be provided, which may be referred to as a first switch entry in this embodiment, and through this first switch entry, a branch line selection interface may be switched to, from which a user may select branch line media content that needs to be viewed specifically. Alternatively, a second switch entry may also be provided for going to a particular leg of the live media content playback interface, and so on. In a specific implementation, as shown in fig. 3, the two types of switching entries may exist simultaneously, where the "branch trunk entry" 301 corresponds to the first switching entry, and the "branch direct entry" 302 corresponds to the second switching entry. Alternatively, only one type of switching entry may be provided in the main line interface.
In a preferred embodiment, the different types of switching entries may be displayed as follows: the first switching entry may be always present, and the second switching entry may provide the second switching entry with respect to a corresponding branch line in the main line playing interface only when a certain hot media content is being played or is about to be played in a certain branch line, so that a user can directly enter the interface of the branch line for viewing. That is, the branch line corresponding to the second switching entry is a branch line that is about to or currently playing the hot content. For example, if a visit about an entertainment star is about to be or is being played in a branch line at a certain time, the content can be used as hot content, so that a second switching entry about the branch line can be provided in the main line playing interface, and in addition, the hot media content can be prompted at a position such as the vicinity of the second switching entry to guide the user to enter the branch line for watching. If the hot media content is to be played or is being played in different branch lines at a certain moment, second switching entries corresponding to a plurality of different branch lines can be provided in the main line playing interface at the same time, and the like. The definition of the specific hot media content may be set in advance at the server, or there is a related operator to perform manual configuration, and so on.
After receiving a specific switching request, the server may send the live media content of the branch line to the first client, so that the first client may switch to the corresponding branch line from the main line interface to play. Specifically, if a switching instruction is received through the first switching inlet, the server may first provide a branch line selection interface, which includes a plurality of selectable branch line information, and after one of the target branch lines is selected, provide a branch line live broadcast media content corresponding to the target branch line, so that the first client switches to the target branch line for playing.
In particular, the entries to each branch may be presented in a variety of ways in the branch selection interface, for example, as shown in fig. 4, the optional branch information may be provided by way of a banner roll. In addition, the spur information in the spur selection interface may further include hot content information about the spur to be played or currently being played, and these hot contents may also help the user to select the spur. If there is no hot content currently being played or no hot content to be played in a branch line, specific view angle information can be prompted, and the like. In the concrete implementation, operation options can be provided for each selectable branch line, and the operation options corresponding to each branch line are arranged in the branch line selection interface according to the relative position relationship between the shooting position points corresponding to each branch line. As shown in fig. 4, the area where each number is located may be used as an operation option corresponding to a branch line, the operation options are uneven in the floating layer, and the respective positions are determined according to the relative relationship between the imaging position points of the respective corresponding branch lines, so that when a user selects a branch line through the interface, the user may refer to the names and other identifiers of the branch lines, and may select the branch line according to the specific position, so that the viewing angle corresponding to each branch line is more intuitive.
In addition, if the operation request is received through the second switching entry, the server may first determine a target branch line corresponding to the second switching entry, and provide a branch line corresponding to the target branch line for live broadcasting of media content, so that the first client may switch to the target branch line for playing. Specifically, since the second switching entry corresponds to a specific branch line, after receiving the switching request through the switching entry, the second switching entry directly enters the branch line to play the live media content.
In addition, in an optional embodiment of the present application, in order to enable a user to obtain a better viewing experience, a virtual admission certificate may be provided to the user in advance before the late party live broadcast formally starts, for example, the user enters a late party live broadcast interface in the client, so that a corresponding admission certificate may be obtained, and may specifically exist in the form of an invitation letter, an electronic ticket, and the like. When the live broadcasting is about to start, a special effect of a virtual admission ceremony can be provided through a client interface, and a special visual angle when the user watches the mainline live broadcasting media content is simulated. That is, the user can be given the experience of actually entering the evening scene and being placed in a certain seat of the auditorium by the entrance ceremony. In specific implementation, a video for representing an entrance ceremony can be recorded in advance, and the front end of the client can realize the playing of the virtual entrance ceremony by executing a page of H5 and the like. After the entrance is finished and a special visual angle is provided for the user, a playing interface of the main line live broadcast media content of the evening party can be provided by default. Before switching to the corresponding branch live broadcast media content for playing, a special effect of view angle switching can be provided to simulate the process that the position of a user changes in the field. That is, after the user chooses to switch to a branch line, the user may be given the experience of "flying" from one location to another, with the resulting change in viewing angle so that the content viewed in the interface may be different.
In a preferred embodiment of the present application, an operation option for calling an interaction module may be provided in a playing interface of the live media content in the branch line, so that the user interacts with the interaction module in the process of watching the live media content in the branch line. For example, as shown at 501 in fig. 5, a specific operation option may be displayed as an avatar similar to a robot, and a corresponding interaction model may implement a function similar to an artificial intelligence AI robot, specifically, may interact with a user, including performing a text conversation and a voice conversation, and may also push some other information related to a specific evening to the user, and so on. Therefore, the interaction module can partially replace the function of the host of the evening party, and in addition, the specific questions can be answered for the user, so that the user can more conveniently obtain more and more complete information which is related to the specific live media content and is desired to be obtained by the user.
In specific implementation, the interaction module may be mainly configured to receive a text or voice input from a user, search according to a pre-established knowledge base related to the live media content, and output response information according to a search result. Where the user entered text or voice input is typically used to ask questions about the particular live media content, such as when an entertainment star appears, or information about particular data objects appearing in the live media content, etc. The server of the interactive module can pre-store a knowledge base related to the live media content, including program schedules in each branch line, information of related data objects, and the like, and in addition, the server can also have a semantic recognition function, that is, the interactive module can 'understand' the question asked by the user, and then, can search based on the knowledge base to obtain a specific search result. Certainly, in specific implementation, different users may have the same or similar questions, so the server may also perform recognition of the similarity of the questions first, and in the case of finding that the similarity is similar to a certain question that has been answered before, the server may provide a response directly according to a search result corresponding to the question without searching in a knowledge base, thereby improving efficiency and response speed.
In particular, the manner in which the responsive information is provided may vary depending on the type of information contained in the particular search results. For example, if the search result includes text-type information, the text-type information may be output in a playing interface of the live media content by popping up a text bubble. Or, in the case that the search result includes text information, the text information may be output in a voice broadcast manner. During specific implementation, specifically, whether to pop up a text bubble or to broadcast a voice, may correspond to a question asking mode of the user, for example, if a question input by the user is a text type question, when a response is returned, the text bubble may be provided; and if the user asks questions by voice, the questions can be provided by voice playing when the response is returned, and the like. During specific implementation, under the condition of voice broadcast, the audio signal in the live media content of the branch line can be paused to be output, so that a user can be ensured to clearly listen to specific playing content. Certainly, in the specific implementation, under the condition of adopting voice broadcast, the corresponding text can also be provided in the form of text bubbles, so that the user can obtain answers corresponding to questions asked by the user through various ways.
In addition, in a specific implementation, the search result may further include link address type information, and at this time, the link address type information may be output in a playing interface of the live-cast media content in a manner of popping up a jump bubble, so that when a click operation on the jump bubble is received, the jump is performed according to the link address. For example, if the question asked by the user is information about a data object, the search result may include information about the link address of the particular data object. The data object may specifically be a commodity object, a shop object, or the like. That is, in a scene of practical application, since a specific live media content may be co-located with a specific network sales platform, etc., a variety of specific data objects may be associated in the live broadcast process, for example, data objects displayed on a scene of a late meeting, such as specific actors, etc., so that if a user needs to purchase, know details, etc., a specific detail page may be skipped through the interaction model, and various types of operations, such as specific browsing, adding a "shopping cart", collecting, purchasing, etc., may be performed based on the detail page.
Besides the text or voice interaction with the user, the interaction module can also be used for providing information pushed by the server side in the live-wire media content playing interface. That is to say, some related information may also be pushed to the user through the interaction module, for example, in the specific implementation, the information pushed by the server may specifically include: information pushed according to a pre-configured schedule. That is to say, the message push list can be established in advance according to the time dimension, and thus, after the specific live broadcast starts, the message push list can be displayed in a specific live broadcast interface through an interactive model. Different branches can correspond to different message push lists, that is, since specific display conditions in different branches are different, emphasis points may also be different, and therefore, in each different branch interface, information pushed by the server may also be different. In addition, the information pushed by the interactive module can also be information which is inserted by an operator in real time and is related to the live media content. That is, if some information in a certain branch is temporarily generated, the information can be inserted into a message push list of the branch and displayed in a live interface of the corresponding branch through an interaction module.
Specifically, the information pushed by the server may include various information, for example, information of a data object related to the live media content, where the data object includes a commodity object or a store object. Specifically, the method can be provided in the form of a jump bubble, so that a user can obtain recommendation information and the like of some related data objects even if the user does not actively initiate an inquiry on the data objects in the process of watching the live media content. Or, the information pushed by the server may also include: the live media content is supplemented with descriptive information so that the user can also learn more about the live content, e.g., the introduction of a particular performer, etc., while watching the live content. Furthermore, the information pushed by the server can also be forecast information of media content to be played, for example, a certain performer will be on the spot, and the like. The forecast information may include forecast information of media content to be broadcast in the current branch, or may also be forecast information of hot media content to be broadcast in other branches.
In addition, besides providing the information pushed by the server, the interaction module may be further configured to: and if the interactive operation of the user is not received within the preset time length, providing a guidance prompt message. For example, assuming that the user remains silent for 2 minutes all the time, without any interaction with the interaction model, the user may be prompted to: "Yita, what you feel about this program? Is it nice to look? ", and the like.
Moreover, the interaction module can also be used for switching to a specified target branch line for playing according to a branch line switching instruction input by a user. That is to say, the user can also perform a branch line switching operation through the interactive module, as described above, the interactive module can also provide a hotspot information forecast and the like about other viewing angles, and therefore, if the user needs to be interested in other viewing angles, a corresponding switching instruction can be issued through the interactive module. During specific implementation, the switching instruction may be a voice instruction, the voice instruction includes keyword information associated with the target branch line, for example, the user may yell to a mobile phone microphone: the interactive model can identify the intention of the user, determine a target branch line to which the user needs to switch according to keywords such as 'some' and the like included in the intention, and then perform specific switching operation.
In summary, according to the embodiment of the present application, in the process of providing the main live media content, live media content of at least one branch line can be provided for a user, and a switching entry for switching to the branch line can be provided in the play interface of the main line, so that when an operation request is received through the switching entry, the live media content of the corresponding branch line is switched to play. By the method, other branches can be freely selected to watch in the process of watching the live media content, so that the user obtains certain initiative, and the user can obtain more complete and comprehensive information through watching of a plurality of different media contents, so that the site feeling and participation feeling of the user are improved, and the watching experience of the user is improved.
Example two
The second embodiment corresponds to the first embodiment, and provides a method for providing live media content from the perspective of the first client, and referring to fig. 6, the method may specifically include:
s601: a first client receives main line live broadcast media content and related information of at least one branch line live broadcast media content provided by a server;
s602: and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
In a specific implementation, the live media content in the branch may specifically be: supplementing the mainline live media content from a preset view angle.
The switching entry comprises a first switching entry, and at this time, when an operation request is received through the first switching entry, a branch line selection interface is provided, wherein the branch line selection interface comprises a plurality of selectable branch line information; after one target branch line is selected, the live broadcast media content of the branch line corresponding to the target branch line is obtained from the server side and switched to the target branch line for playing.
Wherein, in the branch line selection interface, the selectable branch line information can be provided through a banner and long-roll type floating layer. In an optional implementation manner, in the floating layer, each selectable branch line corresponds to one operation option, and the operation options are arranged according to a relative position relationship between the imaging position points corresponding to the branch lines.
In another case, the switching entry may include a second switching entry for directly reaching one of the branches, and at this time, when the first client receives the operation request through the second switching entry, the first client may further obtain live media content of the corresponding branch through the server, and switch to the corresponding branch for playing.
In addition, the first client can also provide an operation option for calling an interaction module in a playing interface of the live-cast media content so that a user can interact with the interaction module in the process of watching the live-cast media content. Wherein, the interaction module can also be used for: and providing information pushed by the server. Or, the method can also be used for switching to a specified target branch line for playing according to a branch line switching instruction input by a user. The switching instruction can be a voice instruction, and the voice instruction comprises keyword information associated with the target branch line.
Since the second embodiment corresponds to the first embodiment, reference may be made to the implementation in the first embodiment for a related specific implementation, which is not described herein again.
EXAMPLE III
In a third embodiment, from the perspective of the second client, a method for providing live media content information is provided, and in particular, referring to fig. 7, the method may include:
s701: the method comprises the steps that a second client receives related information of target live branch media content, wherein the live branch media content is used for supplementing the live branch media content from a preset visual angle;
specifically, the related information received by the second client may be entered by related staff, for example, corresponding staff may be configured for each branch line on the evening scene, and when some information such as hot spot events occur in a specific branch line, the information may be entered by the staff through the second client and submitted to the server.
S702: and submitting the related information to a server for providing to a first client, playing the main line live broadcast media content in a playing interface by the first client, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information, or providing the related information in the process of playing the branch line live broadcast media content.
The related information submitted to the server may be used to provide the first client, and the first client may provide a switching entry related to the spur track in the main track playing interface according to the related information, or may also display the related information in the spur track playing interface, and so on.
For specific implementation of the third embodiment, reference may also be made to the descriptions in the foregoing embodiments, which are not described herein again.
Example four
The fourth embodiment provides an interface, as shown in fig. 4, the interface provides selectable branch information through a banner and long roll type floating layer, where each selectable branch corresponds to an operation option, and the operation options are arranged according to a relative position relationship between the camera position points corresponding to the branches.
For specific implementation of the fourth embodiment, reference may also be made to the descriptions in the foregoing embodiments, which are not described herein again.
Corresponding to the first embodiment, an embodiment of the present application further provides an apparatus for providing live media content, with reference to fig. 8, where the apparatus is applied to a server and includes:
a content obtaining unit 801, configured to obtain a main live media content and at least one branch live media content;
an information providing unit 802, configured to provide, to a first client, main line live media content and relevant information of the branch line live media content, so that the first client plays the main line live media content in a play interface, and provides, according to the relevant information, a switching entry corresponding to at least one branch line live media content in the play interface.
Wherein the live mainline media content can be used to supplement the live mainline media content from a preset view.
Specifically, the information related to the live media content in the branch line may include: and the identification information of the branch line is determined according to the visual angle corresponding to the live media content of the branch line.
Alternatively, the information related to the live media content of the branch line may also include: and the information of the hot content to be played or being played by the branch line.
The hotspot content information may be obtained through the second client corresponding to the branch line.
In specific implementation, the server may further include:
a handover request receiving unit, configured to receive a branch handover request submitted by the first client;
and the branch content providing unit is used for sending the branch live media content to the first client.
The handover request receiving unit may specifically be configured to: receiving a switching request through a first switching inlet provided in the playing interface;
at this time, the apparatus may further include:
the selection interface providing unit is used for providing a branch line selection interface, wherein the branch line selection interface comprises a plurality of selectable branch line information;
accordingly, the spur content providing unit may be specifically configured to:
after one target branch line is selected, providing live broadcast media content of the branch line corresponding to the target branch line for the first client to switch to the target branch line for playing.
In a specific implementation, the spur selection interface may include: information of optional branches provided by the banner reel floats.
At this time, the selection interface providing unit may be specifically configured to:
providing operation options for each selectable branch; and arranging the operation options corresponding to the branch lines in the branch line selection interface according to the relative position relationship between the image pickup position points corresponding to the branch lines.
In another case, the handover request receiving unit may specifically be configured to: receiving a switching request through a second switching inlet provided in the playing interface;
the spur content providing unit may be specifically configured to: and determining a target branch line corresponding to the second switching entrance, and providing live broadcast media content of the branch line corresponding to the target branch line for the first client to switch to the target branch line for playing.
In addition, in practical application, the server may further include:
the admission voucher providing unit is used for providing virtual admission vouchers for the users in advance;
and the admission ceremony special effect providing unit is used for providing a virtual admission ceremony special effect before the mainline live media content starts to be played, and simulating an exclusive visual angle when the mainline live media content is watched for a user.
In an optional implementation manner, the method may further include:
and the switching special effect providing unit is used for providing a visual angle switching special effect before switching to the target branch line so as to simulate the process that the position of a user is changed in the field.
In addition, the apparatus may further include:
the interactive operation information receiving unit is used for selectively receiving interactive operation information through the operation of an interactive module in the branch line playing interface after the target branch line is switched to play;
and the response information providing unit is used for searching in a pre-established knowledge base related to the live media content according to the interactive operation information and returning response information to the first client according to a search result.
The search result includes a text search result, and the response information providing unit may be specifically configured to:
and generating character bubbles or voice information according to the text search result, and returning the character bubbles or the voice information to the first client as response information.
Or, the search result includes a link-type search result, and the response information providing unit may be specifically configured to:
and generating a jump bubble according to the link search result, and returning the jump bubble as response information to the first client so as to jump according to the link address when receiving a click operation on the jump bubble.
In addition, the apparatus may further include:
and the information pushing unit is used for pushing information related to the target branch line to the first client after the target branch line is switched to the target branch line for playing.
Specifically, the information pushing unit may be specifically configured to: and pushing the information according to a preset information time table corresponding to the target branch line.
Or, the information pushing unit may specifically be configured to: and pushing information according to the information corresponding to the target branch line received from the second client.
Wherein the pushed information comprises: information of a data object related to the live media content, the data object including a merchandise object or a store object.
Or, the pushed information includes: supplemental descriptive information for the live media content.
Alternatively, the pushed information may further include: advance notice information for upcoming media content.
The forecast information comprises forecast information of media contents to be broadcasted in the current branch line and/or forecast information of hot spot media contents to be broadcasted in other branch lines.
Corresponding to the second embodiment, an embodiment of the present application further provides a live media content apparatus, which may be specifically applied to a first client, and includes:
an information receiving unit 901, configured to receive a main live media content and related information of at least one branch live media content provided by a server;
the interface processing unit 902 is configured to play a main line live media content in a play interface, and provide a switching entry corresponding to at least one branch line live media content in the play interface according to the related information.
Wherein the live media content is to: supplementing the mainline live media content from a preset view angle.
Specifically, the switching entry includes a first switching entry, and the apparatus may further include:
the interface providing unit is used for providing a branch line selection interface when receiving an operation request through the first switching inlet, wherein the branch line selection interface comprises a plurality of selectable branch line information;
and the first switching unit is used for acquiring the branch live broadcast media content corresponding to the target branch from the server side after one target branch is selected, and switching to the target branch for playing.
Wherein, in the branch line selection interface, the selectable branch line information is provided through a banner and long-roll type floating layer.
Optionally, in the floating layer, each selectable branch line corresponds to one operation option, and the operation options are arranged according to a relative position relationship between the image pickup position points corresponding to the branch lines.
In addition, the switching entry includes a second switching entry for going to one of the branches, and the apparatus may further include:
and the second switching unit is used for acquiring the live broadcast media content of the corresponding branch line through the server side and switching to the corresponding branch line for playing when the second switching entry receives the operation request.
In practical applications, the apparatus may further include:
and the interactive operation option providing unit is used for providing operation options for calling an interactive module in a playing interface of the live broadcast media content of the branch line so that a user can interact with the interactive module in the process of watching the live broadcast media content of the branch line.
In specific implementation, the interaction module may further be configured to: and providing information pushed by the server.
Or, according to a branch line switching instruction input by a user, switching to a specified target branch line for playing.
The switching instruction may be a voice instruction, and the voice instruction may include keyword information associated with the target branch line.
Corresponding to the embodiment, the embodiment of the present application further provides an apparatus for providing live media content information, referring to fig. 10, where the apparatus is applied to a second client, and includes:
a relevant information receiving unit 1001, configured to receive relevant information of a target live media content, where the live media content is used to supplement the live media content from a preset view;
a relevant information submitting unit 1002, configured to submit the relevant information to a server, so as to provide the relevant information to a first client, where the first client plays the main live media content in a playing interface, and provides a switching entry corresponding to at least one branch live media content in the playing interface according to the relevant information, or provides the relevant information in a process of playing the branch live media content.
In addition, an embodiment of the present application further provides an electronic device, which may include:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving main line live broadcast media content provided by a server and related information of at least one branch line live broadcast media content;
and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
Where fig. 11 illustrates an architecture of an electronic device, for example, device 1100 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and the like.
Referring to fig. 11, device 1100 may include one or more of the following components: processing component 1102, memory 1104, power component 1106, multimedia component 1108, audio component 1110, input/output (I/O) interface 1112, sensor component 1114, and communications component 1116.
The processing component 1102 generally controls the overall operation of the device 1100, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1102 may include one or more processors 1120 to execute instructions, so as to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, the processing component 1102 may include one or more modules that facilitate interaction between the processing component 1102 and other components. For example, the processing component 1102 may include a multimedia module to facilitate interaction between the multimedia component 1108 and the processing component 1102.
The memory 1104 is configured to store various types of data to support operation at the device 1100. Examples of such data include instructions for any application or method operating on device 1100, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1104 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A power component 1106 provides power to the various components of the device 1100. The power components 1106 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1100.
The multimedia component 1108 includes a screen that provides an output interface between the device 1100 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1108 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 1100 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 1110 is configured to output and/or input audio signals. For example, the audio component 1110 includes a Microphone (MIC) configured to receive external audio signals when the device 1100 is in operating modes, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1104 or transmitted via the communication component 1116. In some embodiments, the audio assembly 1110 further includes a speaker for outputting audio signals.
The I/O interface 1112 provides an interface between the processing component 1102 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 1114 includes one or more sensors for providing various aspects of state assessment for the device 1100. For example, the sensor assembly 1114 may detect the open/closed state of the device 1100, the relative positioning of components, such as a display and keypad of the device 1100, the sensor assembly 1114 may also detect a change in the position of the device 1100 or a component of the device 1100, the presence or absence of user contact with the device 1100, orientation or acceleration/deceleration of the device 1100, and a change in the temperature of the device 1100. The sensor assembly 1114 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1114 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1114 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 1116 is configured to facilitate wired or wireless communication between the device 1100 and other devices. The device 1100 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1116 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1116 also includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the device 1100 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, for example, the memory 1104 including instructions, where the instructions are executable by the processor 1120 of the device 1100 to complete that when a preset condition is met in a video playing method provided in the technical solution of the present disclosure, a traffic compression request is generated and sent to a server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The method, the device and the electronic device for providing live media content information provided by the application are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation of the application, and the description of the above embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (36)

1. A method of providing live media content, comprising:
the method comprises the steps that a server side obtains main line live broadcast media content, at least one branch line live broadcast media content and relevant information of the branch line live broadcast media content submitted by a second client side, the second client side is a client side provided for a signal provider to use, and the relevant information of the branch line live broadcast media content comprises information about hot spot content to be played or being played by the branch line submitted by the second client side;
providing main line live broadcast media content and related information of the branch line live broadcast media content to a first client, so that the first client plays the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information.
2. The method of claim 1, wherein the live mainline media content is used to supplement the live mainline media content from a preset perspective.
3. The method of claim 2, wherein the information related to the live media content comprises: and the identification information of the branch line is determined according to the visual angle corresponding to the live media content of the branch line.
4. The method of claim 1, wherein the hot content information is obtained by a second client corresponding to the branch line.
5. The method of any of claims 1 to 4, further comprising:
receiving a branch switching request submitted by the first client;
and sending the branch live media content to the first client.
6. The method of claim 5, wherein the receiving the leg switch request submitted by the first client comprises:
receiving a switching request through a first switching inlet provided in the playing interface;
the method further comprises the following steps:
providing a spur selection interface, wherein the spur selection interface comprises a plurality of selectable spur information;
the sending of the live media content to the first client comprises:
after one target branch line is selected, providing live broadcast media content of the branch line corresponding to the target branch line for the first client to switch to the target branch line for playing.
7. The method of claim 6, wherein the spur selection interface comprises: information of the optional spur provided by the float.
8. The method of claim 7, wherein providing a spur selection interface comprises:
providing operation options for each selectable branch;
and arranging the operation options corresponding to the branch lines in the branch line selection interface according to the relative position relationship between the image pickup position points corresponding to the branch lines.
9. The method of claim 5, wherein the receiving the leg switch request submitted by the first client comprises:
receiving a switching request through a second switching inlet provided in the playing interface;
the sending of the live media content to the first client comprises:
and determining a target branch line corresponding to the second switching entrance, and providing live broadcast media content of the branch line corresponding to the target branch line for the first client to switch to the target branch line for playing.
10. The method of claim 1, further comprising:
providing virtual admission certificates for users in advance;
and before the main line live media content starts to be played, providing a special effect of a virtual admission ceremony, and simulating an exclusive visual angle when the main line live media content is watched for a user.
11. The method of claim 10, further comprising:
before switching to the target branch line, a special effect of switching the visual angle is provided so as to simulate the process that the position of a user in the field changes.
12. The method of any one of claims 1 to 4 or claim 10, further comprising:
after the target branch line is switched to play, interactive operation information is selectively received through the operation of an interactive module in the branch line playing interface;
and searching in a pre-established knowledge base related to the live media content according to the interactive operation information, and returning response information to the first client according to a search result.
13. The method of claim 12, wherein the search result comprises a text-based search result, and wherein returning response information to the first client according to the search result comprises:
and generating character bubbles or voice information according to the text search result, and returning the character bubbles or the voice information to the first client as response information.
14. The method of claim 12, wherein the search result comprises a link-based search result, and wherein returning response information to the first client according to the search result comprises:
and generating a jump bubble according to the link search result, and returning the jump bubble as response information to the first client so as to jump according to the link address when receiving a click operation on the jump bubble.
15. The method of any one of claims 1 to 4 or claim 10, further comprising:
and after the target branch line is switched to be played, pushing information related to the target branch line to the first client.
16. The method of claim 15, wherein pushing information related to the target leg to the first client comprises:
and pushing the information according to a preset information time table corresponding to the target branch line.
17. The method of claim 15, wherein pushing information related to the target leg to the first client comprises:
and pushing information according to the information corresponding to the target branch line received from the second client.
18. The method of claim 15, wherein the pushed information comprises: information of a data object related to the live media content, the data object including a merchandise object or a store object.
19. The method of claim 15, wherein the pushed information comprises: supplemental descriptive information for the live media content.
20. The method of claim 15, wherein the pushed information comprises: advance notice information for upcoming media content.
21. The method of claim 20, wherein the forecast information comprises forecast information of upcoming media contents in a currently located branch and/or forecast information of upcoming hot media contents in other branches.
22. A method of live media content, comprising:
a first client receives related information of main line live media content and at least one branch line live media content provided by a server, wherein the related information is information submitted by a second client acquired by the server based on the second client provided for a signal provider, and the related information comprises information submitted by the second client about hot content to be played or being played by the branch line;
and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
23. The method of claim 22, wherein the live streaming media content is used to: supplementing the mainline live media content from a preset view angle.
24. The method of claim 22, wherein the switching entry comprises a first switching entry, the method further comprising:
when receiving an operation request through the first switching inlet, providing a branch line selection interface, wherein the branch line selection interface comprises a plurality of selectable branch line information;
after one target branch line is selected, the live broadcast media content of the branch line corresponding to the target branch line is obtained from the server side and switched to the target branch line for playing.
25. The method of claim 24 wherein the selectable spur information is provided in the spur selection interface by way of a banner roll float.
26. The method of claim 25, wherein each selectable branch line corresponds to an operation option in the floating layer, and the operation options are arranged according to the relative position relationship between the image pickup position points corresponding to the branch lines.
27. The method of claim 22, wherein the switch entry comprises a second switch entry for going directly to one of the legs, the method further comprising:
and when receiving the operation request through the second switching entrance, acquiring the live broadcast media content of the corresponding branch line through the server side, and switching to the corresponding branch line for playing.
28. The method of any one of claims 22 to 27, further comprising:
and providing an operation option for calling an interaction module in a playing interface of the live media content of the branch line so that a user can interact with the interaction module in the process of watching the live media content of the branch line.
29. The method of claim 28, wherein the interaction module is further configured to:
and providing information pushed by the server.
30. The method of claim 28, wherein the interaction module is further configured to:
and switching to the appointed target branch line for playing according to the branch line switching instruction input by the user.
31. The method of claim 30, wherein the handover command is a voice command, and the voice command comprises keyword information associated with the target branch.
32. A method of providing live media content information, comprising:
receiving related information of target live media content of a branch line by a second client for a signal provider, wherein the live media content of the branch line is used for supplementing main live media content from a preset visual angle, and the related information of the live media content of the branch line comprises information which is submitted by the second client and is about to be played or played by the branch line;
and submitting the related information to a server for providing to a first client, playing the main line live broadcast media content in a playing interface by the first client, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information, or providing the related information in the process of playing the branch line live broadcast media content.
33. An apparatus for providing live media content, applied to a server, includes:
the system comprises a content obtaining unit, a service providing unit and a service providing unit, wherein the content obtaining unit is used for obtaining main line live broadcast media content, at least one branch line live broadcast media content and relevant information of the branch line live broadcast media content submitted by a second client side, the second client side is a client side provided for a signal providing side to use, and the relevant information of the branch line live broadcast media content comprises information which is submitted by the second client side and is about hot spot content to be played or being played by a branch line;
the information providing unit is used for providing main line live broadcast media content and related information of the branch line live broadcast media content for the first client side to play the main line live broadcast media content in a playing interface, and providing at least one switching entrance corresponding to the branch line live broadcast media content in the playing interface according to the related information.
34. A live media content device, applied to a first client, comprising:
the system comprises an information receiving unit, a service end and a server side, wherein the information receiving unit is used for receiving related information of main line live broadcast media content and at least one branch line live broadcast media content provided by the service end, the related information is information submitted by a second client side, which is acquired by the service end based on the second client side provided for a signal provider, and the related information comprises information which is submitted by the second client side and is about hot spot content to be played or being played by the branch line;
and the interface processing unit is used for playing the main line live broadcast media content in a playing interface and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
35. An apparatus for providing live media content information, for use by a second client provided to a signal provider, comprising:
the system comprises a related information receiving unit, a main line live broadcast unit and a secondary client, wherein the related information receiving unit is used for receiving related information of target branch line live broadcast media content, the branch line live broadcast media content is used for supplementing main line live broadcast media content from a preset visual angle, and the related information of the branch line live broadcast media content comprises information which is submitted by the second client and is about hot spot content to be played or being played by a branch line;
and the related information submitting unit is used for submitting the related information to the server side for providing to a first client side, the first client side plays the main line live broadcast media content in a playing interface, and provides a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information, or provides the related information in the process of playing the branch line live broadcast media content.
36. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving related information of mainline live media content and at least one branch line live media content provided by a server, wherein the related information is information submitted by a second client acquired by the server based on the second client provided for a signal provider, and the related information comprises information submitted by the second client about hot content to be or being played by the branch line;
and playing main line live broadcast media content in a playing interface, and providing a switching entrance corresponding to at least one branch line live broadcast media content in the playing interface according to the related information.
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