CN113343075B

CN113343075B - Virtual resource pushing method and device, electronic equipment and storage medium

Info

Publication number: CN113343075B
Application number: CN202110242277.5A
Authority: CN
Inventors: 舒馨
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-03-04
Filing date: 2021-03-04
Publication date: 2024-04-12
Anticipated expiration: 2041-03-04
Also published as: CN113343075A

Abstract

The disclosure relates to a virtual resource pushing method, a device, an electronic device and a storage medium, comprising: and monitoring the payment state of the user for any order, acquiring user information of the user after the payment state of any order is monitored to be payment completion, and acquiring and pushing virtual resources to the user under the condition that the user information meets the preset effective condition. Therefore, after the user finishes order payment on the online shopping platform, corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources possibly interested by the user are obtained in a targeted manner according to the user information, and the obtained virtual resources have strong attraction to the user and can attract the user to continuously browse commodities, so that the commodity browsing time of the user on the online shopping platform is prolonged, and the waste of the user resources is reduced.

Description

Virtual resource pushing method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the field of internet, and in particular relates to a virtual resource pushing method, a device, electronic equipment and a storage medium.

Background

With the popularity of the internet, more and more people choose to purchase goods on online shopping platforms, and competition between the various shopping platforms is also increasing. For the online shopping platform, how to push information possibly interested by different users to the users in a targeted way according to the characteristics of the different users, so that it is more and more important to attract the users to spend time to continuously browse commodities and place an order for purchase.

At present, after a user completes commodity purchase on the online shopping platform, the user is usually used to directly log out of the platform because interested information is difficult to continuously acquire on the online shopping platform, and does not continuously browse or purchase commodities, so that the browsing duration of the user on the online shopping platform is short, and the waste of user resources is caused. Thus, there is a need for a resource pushing method that can push information to a user that may be of interest to the user.

Disclosure of Invention

The disclosure provides a virtual resource pushing method, a device, electronic equipment and a storage medium, which at least solve the problems that in the related art, a user is difficult to acquire interested information on an online shopping platform, so that the browsing duration of the user on the online shopping platform is short, and the user resources are wasted. The technical scheme of the present disclosure is as follows:

According to a first aspect of an embodiment of the present disclosure, there is provided a virtual resource pushing method, applied to a server, including:

receiving a virtual resource acquisition request sent by a client, wherein the virtual resource acquisition request is sent by the client in response to monitoring that the payment state of any order of a target user is payment completion;

responding to the virtual resource acquisition request to acquire user information of the target user;

if the user information is judged to meet the preset effective condition, virtual resources matched with the user information are acquired;

pushing the virtual resource to the client.

Optionally, the user information includes an order attribute of the any order, and if it is determined that the user information meets a preset condition, obtaining a virtual resource matched with the user information includes:

judging whether any order is the first paid order of the target user or not according to the order attribute of any order, and if so, acquiring a first virtual resource corresponding to a preset page.

Optionally, the user information further includes a number of paid orders of the target user in a preset time period, and if the user information is judged to meet a preset effective condition, virtual resources matched with the user information are obtained, and the method further includes:

And when judging whether any order is the first paid order of the target user and the judgment result of the order placed from a preset page is negative, judging whether the number of paid orders of the target user in a preset time period is smaller than a preset threshold, and if so, acquiring a second virtual resource matched with the target user.

Optionally, the obtaining a second virtual resource matched with the target user includes:

determining a first associated user associated with the order attribute according to the order attribute of any order of the target user;

and selecting a target virtual resource meeting a preset threshold condition from the virtual resources released by the first associated user as a second virtual resource matched with the target user.

Optionally, the user information further includes a user attribute of the target user, and the obtaining the second virtual resource matched with the target user includes:

determining a second associated user associated with the user attribute according to the user attribute of the target user;

and selecting a target virtual resource meeting a preset threshold condition from the virtual resources released by the second associated user as a second virtual resource matched with the target user.

Optionally, the preset threshold condition includes at least one of the following:

the configuration range of the virtual resource is a preset range;

the state of the virtual resource is a issuable state;

the number of the virtual resources is larger than a preset number;

the amount of the virtual resource is larger than a first preset value;

the virtual resource is available for order payment less than a second preset value.

Optionally, the method further comprises:

if the virtual resource matched with the user information is not obtained, obtaining a preset virtual resource;

and pushing the preset virtual resource to the client.

Optionally, the method further comprises:

receiving a live room acquisition request sent by the client, wherein the live room acquisition request is sent by the client in response to the confirmation operation of the target user on the virtual resource;

responding to the live broadcasting room acquisition request, and acquiring the address information of a target live broadcasting room matched with the virtual resource;

and sending the address information of the target live broadcasting room to the client so that the client displays a live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room.

Optionally, the obtaining the address information of the target live broadcast room matched with the virtual resource includes:

If any order is judged to be an order placed from any live broadcasting room in a live broadcasting state, taking any live broadcasting room in the live broadcasting state as the target live broadcasting room;

otherwise, determining at least one third associated user associated with the user information according to the user information of the target user, and taking a live broadcasting room in a live broadcasting state of any third associated user as the target live broadcasting room;

and acquiring the address information of the target live broadcasting room.

Optionally, after the sending the address information of the target live broadcast room to the client, so that the client displays the live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room, the method further includes:

acquiring address information of at least one recommended live broadcasting room;

and sending the address information of the at least one recommended live broadcasting room to the client so that the client responds to the switching operation of the target user on the live broadcasting interface of the target live broadcasting room, and displaying the live broadcasting interface of any recommended live broadcasting room in the at least one recommended live broadcasting room based on the address information of the at least one recommended live broadcasting room.

Optionally, the acquiring address information of at least one recommended live room includes:

if the target live broadcasting room is any live broadcasting room in a live broadcasting state, determining the at least one third associated user, and taking the live broadcasting room in the live broadcasting state of the at least one third associated user as the at least one recommended live broadcasting room;

if the target live broadcasting room is the live broadcasting room in the live broadcasting state of any third associated user, taking the live broadcasting rooms in the live broadcasting state of the rest third associated users except any third associated user in the at least one third associated user as the at least one recommended live broadcasting room;

and acquiring the address information of the at least one recommended live broadcasting room.

According to a second aspect of an embodiment of the present disclosure, there is provided a virtual resource pushing method, applied to a client, including:

in response to the fact that the payment state of any order of the target user is monitored to be payment completion, sending a virtual resource acquisition request to a server, wherein the virtual resource acquisition request is used for requesting the server to push virtual resources to the client, the virtual resources are acquired by the server based on the fact that user information of the target user meets preset effective conditions, and the virtual resources are matched with the user information;

Receiving the virtual resource pushed by a server;

and displaying the virtual resource to the target user.

Optionally, the sending, in response to the monitoring that the payment status of any order of the target user is payment completion, a virtual resource obtaining request to a server includes:

and after receiving the payment completion message of any order, sending a virtual resource acquisition request to a server, wherein the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any order or generated by a payment platform.

Optionally, after the presenting the virtual resource to the target user, the method further includes:

responding to the confirmation operation of the target user on the virtual resource, and sending a live broadcasting room acquisition request, wherein the live broadcasting room acquisition request is used for requesting the server to acquire the address information of the target live broadcasting room matched with the virtual resource;

and receiving the address information of the target live broadcasting room, and displaying a live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room.

Optionally, the live broadcasting room obtaining request is further used for requesting the server to obtain address information of at least one recommended live broadcasting room; after receiving the address information of the target live broadcast room and displaying the live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room, the method further comprises:

Receiving address information of the at least one recommended live broadcasting room;

and responding to the switching operation of the target user on the live interface of the target live broadcasting room, and displaying the live interface of any one of the at least one recommended live broadcasting room based on the address information of the at least one recommended live broadcasting room.

According to a third aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing apparatus, applied to a server, including:

a receiving unit configured to perform receiving a virtual resource acquisition request sent by a client, the virtual resource acquisition request being sent by the client in response to monitoring that a payment status of any order of a target user is payment completion;

an information acquisition unit configured to perform acquisition of user information of the target user in response to the virtual resource acquisition request;

the resource acquisition unit is configured to acquire virtual resources matched with the user information if the user information is judged to meet the preset effective condition;

and the pushing unit is configured to perform pushing of the virtual resource to the client.

Optionally, the user information includes order attributes of the any order,

The resource obtaining unit is configured to execute the step of judging whether the any order is the first paid order of the target user according to the order attribute of the any order, and is an order ordered from a preset page, and if so, obtain a first virtual resource corresponding to the preset page.

Optionally, the user information further includes the number of paid orders by the target user within a preset time period,

the resource obtaining unit is configured to execute, when the judgment result of judging whether the any order is the first paid order of the target user and the judgment result of the order placed from the preset page is negative, judge whether the number of paid orders of the target user in the preset time period is smaller than a preset threshold value, and if so, obtain a second virtual resource matched with the target user.

Optionally, the resource acquisition unit is configured to perform:

Optionally, the user information further includes a user attribute of the target user, and the resource obtaining unit is configured to perform:

the configuration range of the virtual resource is a preset range;

the state of the virtual resource is a issuable state;

the number of the virtual resources is larger than a preset number;

the amount of the virtual resource is larger than a first preset value;

Optionally, the resource obtaining unit is configured to obtain a preset virtual resource if the virtual resource matched with the user information is not obtained; and pushing the preset virtual resource to the client.

Optionally, the receiving unit is further configured to perform receiving a live room acquisition request sent by the client, where the live room acquisition request is sent by the client in response to the confirmation operation of the target user on the virtual resource;

An information acquisition unit configured to perform acquisition of address information of a target live room matching the virtual resource in response to the live room acquisition request;

the pushing unit is further configured to send the address information of the target live broadcasting room to the client, so that the client can display the live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room.

Optionally, the information acquisition unit is configured to perform:

and acquiring the address information of the target live broadcasting room.

Optionally, the information obtaining unit is further configured to obtain address information of at least one recommended live broadcasting room;

the pushing unit is further configured to send address information of the at least one recommended live broadcast room to the client, so that the client responds to a switching operation of the target user on a live broadcast interface of the target live broadcast room, and displays the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

Optionally, the information acquisition unit is further configured to perform:

According to a fourth aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing apparatus, applied to a client, including:

a request sending unit configured to perform sending, in response to monitoring that a payment status of any order of a target user is payment completion, a virtual resource acquisition request to a server, where the virtual resource acquisition request is used to request the server to push a virtual resource to the client, where the virtual resource is acquired by the server based on user information of the target user meeting a preset condition, and the virtual resource is matched with the user information;

The resource receiving unit is configured to execute the virtual resource pushed by the receiving server;

and the display unit is configured to display the virtual resource to the target user.

Optionally, the request sending unit is configured to send a virtual resource acquisition request to a server after receiving a payment completion message of the any order, where the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of the any order, or is generated by a payment platform.

Optionally, the request sending unit is configured to perform a request for obtaining a live room in response to a confirmation operation of the target user on the virtual resource, where the request for obtaining the target live room is used to request the server to obtain address information of the target live room matched with the virtual resource;

and the information receiving unit is configured to receive the address information of the target live broadcasting room and display a live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room.

Optionally, the live broadcasting room obtaining request is further used for requesting the server to obtain address information of at least one recommended live broadcasting room;

The information receiving unit is configured to receive address information of the at least one recommended live broadcasting room;

and the switching unit is configured to perform switching operation of responding to the target user on the live interface of the target live broadcasting room, and display the live interface of any one of the at least one recommended live broadcasting room based on the address information of the at least one recommended live broadcasting room.

According to a fifth aspect of embodiments of the present disclosure, there is provided a virtual resource push electronic device, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the virtual resource pushing method of any one of the above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of a virtual resource pushing electronic device, causes the virtual resource pushing electronic device to perform any one of the virtual resource pushing methods described above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program/instruction, characterized in that the computer program/instruction, when executed by a processor, implements the virtual resource pushing method of any of the above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

and monitoring the payment state of the user for any order, acquiring user information of the user after the payment state of any order is monitored to be payment completion, and acquiring and pushing virtual resources to the user under the condition that the user information meets the preset effective condition. Therefore, after the user finishes order payment on the online shopping platform, corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources possibly interested by the user are obtained in a targeted manner according to the user information, and the obtained virtual resources have strong attraction to the user and can attract the user to continuously browse commodities, so that the commodity browsing time of the user on the online shopping platform is prolonged, and the waste of the user resources is reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

Fig. 1 is a flowchart illustrating a virtual resource pushing method applied to a server according to an exemplary embodiment.

Fig. 2 is a flowchart illustrating a virtual resource pushing method applied to a client according to an exemplary embodiment.

FIG. 3 is a block diagram illustrating a virtual resource pushing apparatus applied to a server according to an exemplary embodiment.

FIG. 4 is a block diagram illustrating a virtual resource pushing apparatus applied to a client according to an exemplary embodiment.

FIG. 5 is a block diagram of an electronic device for virtual resource pushing, according to an example embodiment.

FIG. 6 is a block diagram illustrating an apparatus for virtual resource pushing, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

Fig. 1 is a flowchart illustrating a virtual resource pushing method, which may be used for a server, as shown in fig. 1, according to an exemplary embodiment, the virtual resource pushing method including the following steps.

In step S11, a virtual resource acquisition request sent by the client is received, and the virtual resource acquisition request is sent for the client in response to monitoring that the payment status of any order of the target user is payment completion.

The virtual resource pushing method in the embodiment of the disclosure can be applied to any server with an online shopping platform, and a client of the online shopping platform interacts with a user through user equipment and realizes the ordering and payment operation of the user through communication with the server.

In this step, the server receives a virtual resource acquisition request sent by the client, where the virtual resource refers to a resource that the online shopping platform can provide for the user, for example, a coupon or a red packet that can be used in the online shopping platform, or a pickup link of any entity rewards, and the like, and is not limited in particular.

The client sends a virtual resource acquisition request to the server after the payment state of any order of the target user is monitored to be payment completion. For example, the client may determine that the payment status of the order is payment completion after receiving a payment completion message of any order, where the payment completion message may be from a payment platform; or, the client may also respond to the payment confirmation operation on the payment page of any order, and generate a payment completion message, for example, the payment completion control may be displayed on the payment page of the order, and the clicking operation of the user on the area where the payment completion control is located is the payment confirmation operation, so that delay caused by network delay or user equipment jamming may be reduced, and user autonomy is improved, so that user experience is improved.

In step S12, user information of the target user is acquired in response to the virtual resource acquisition request.

After receiving the virtual resource obtaining request, the server may obtain user information of the target user sending the virtual resource obtaining request, where the user information may include an order attribute of any order that the target user currently pays for completion, a paid order number of the target user in a preset time period, and a user attribute, and the user attribute may include attention information, preference information, historical purchase information of the user, and the like, and according to the user information, shopping preference and habit of the user may be determined, so as to facilitate analysis of content interested by the target user.

In step S13, if it is determined that the user information satisfies the preset validity condition, a virtual resource matching the user information is obtained.

In the embodiment of the disclosure, there may be a plurality of preset valid conditions of the user information, that is, according to different preset valid conditions, the target users may be classified into a plurality of types according to the user information, and further, according to the virtual resource acquisition rule of the type of user, virtual resources matched with the user information are acquired.

For example, in one implementation, the user information includes an order attribute of any order that the target user currently completes paying, and then it may be determined whether any order is a first paid order of the user and an order ordered from a preset page, if so, it is determined that the user information satisfies a preset effective condition, and correspondingly, a first virtual resource corresponding to the preset page may be acquired.

The preset page can be a first order rewarding activity page of the online shopping platform, the first virtual resource can be a first order rewarding resource, so that the shopping platform can attract new users through the first order rewarding activity, the new users can acquire the first order rewarding through the preset page of the first order rewarding activity, and in general, the first order rewarding has higher rewarding strength and has certain attraction to the new users. For example, the first order reward may be a coupon that is general to the whole platform, and the amount may be 5 yuan, 10 yuan, etc., or may be other physical rewards, which is not limited in particular.

In another implementation manner, the user information further includes the number of paid orders of the user in a preset time period, and then after judging that any order is not the first paid order of the target user or is not an order ordered from a preset page, it can be judged whether the number of paid orders of the target user in the preset time period is smaller than a preset threshold, if so, it is judged that the user information meets a preset effective condition, and correspondingly, a second virtual resource matched with the target user can be acquired.

The preset time period may be a period of time starting from the current time, for example, within 24 hours or 7 days, or may be any time window, for example, within a natural day, etc.; the preset threshold value can be set according to requirements, and is not particularly limited. For example, the predetermined time period may be a natural day, and the predetermined threshold may be set to 3, that is, the first three paid orders of the user each day satisfy the predetermined condition.

Therefore, only the limited number of orders of the target user within the preset time period are matched with the virtual resources, abuse of the virtual resources of the shopping platform by the user can be reduced, and the possibility of loss of the shopping platform is reduced.

The second virtual resource may be preset for the online shopping platform, for example, the target user may obtain a 1-membered red-envelope prize every time pay an order, or may match different second virtual resources according to user information.

For example, in one implementation, the first associated user associated with the order attribute may be determined according to the order attribute of any order that the target user currently pays for completion, e.g., the order attribute may include the source user of the order, then the first associated user may preferentially select the source user of the order that the user currently pays for, and if the source user is not currently in a live state, then other live or user belonging to the same category as the source user may be selected. And then selecting a target virtual resource meeting a preset threshold condition from the virtual resources released by the first associated user as a second virtual resource matched with the target user.

In another implementation, the user information further includes a user attribute of the target user, and then the second associated user associated with the user attribute may be determined according to the user attribute of the target user, for example, the user attribute may include a user of interest or historical purchase record of the target user, so that the user purchased or focused on may be determined as the second associated user. And then selecting a target virtual resource meeting a preset threshold condition from the virtual resources released by the second associated user as a second virtual resource matched with the target user.

In the two implementations, the virtual resources issued by the first associated user or the second associated user may include a plurality of virtual resources, the issued virtual resources may be selected, and the target virtual resources meeting the preset threshold condition are taken as the second virtual resources. The preset threshold condition may be one or more, for example, the configuration range of the virtual resource is a preset range, the state of the virtual resource is a issuable state, the number of the virtual resources is greater than the preset number, the amount of the virtual resource is greater than the first preset value, or the payment amount of the order available for the virtual resource is less than the second preset value, which may be set according to the requirement, and is not limited in particular.

The configuration range of the virtual resource is that the virtual resource can be used, for example, an associated user, an area or a time range of the virtual resource can be used; the states of the virtual resource include a issuable state and a non-issuable state, for example, the first associated user or the second associated user sets the issuable state of the virtual resource through an issuable switch of the virtual resource; each virtual resource has a certain stock, and only when the stock quantity is not zero, the virtual resource can be selected; the amount of virtual resources is greater than a first predetermined value, such as a coupon denomination greater than 10 yuan; the virtual resource may be available for an order payment amount less than a second preset value, such as less than 100 yuan of the order to be paid for the coupon. The target virtual resource meeting the preset threshold condition may include one or more types of virtual resources, and each type may also include one or more virtual resources, which is not limited in particular.

For example, if the virtual resource is a coupon issued by the first associated user or the second associated user, the target virtual resource may be determined in order of from a higher to a lower level of preference, where the preference is a ratio of the coupon denomination to the coupon usage threshold.

In the embodiment of the present disclosure, if the user information does not meet the preset effective condition, or the virtual resource matched with the user information is not obtained, then any virtual resource may not be pushed to the user, or the preset virtual resource may also be obtained and pushed to the client. The preset virtual resources are information of some virtual resources or real objects with smaller rewarding force, or may also be introduction information of activities of other platforms, etc., which is not limited in particular.

In step S14, virtual resources are pushed to the client.

The virtual resource receiving page can be displayed on the client through page skip, so that virtual resources can be pushed to a user, or a popup window of the virtual resources can be displayed on the current page of the client directly, and virtual resources can be pushed to the user.

In the embodiment of the disclosure, the server may further receive a live room acquisition request sent by the client, where the live room acquisition request is sent by the client in response to a confirmation operation of the virtual resource by the target user, and the live room acquisition request is used to request the server to acquire address information of the target live room matched with the virtual resource. The client may respond to a click operation of the target user on the popup window of the virtual resource, or may also be a left-slide or right-slide operation on the virtual resource pickup page, or the like, which is not limited in detail.

Then, the server responds to the live broadcast room obtaining request to obtain the address information of the target live broadcast room matched with the virtual resource, specifically, the target live broadcast room matched with the virtual resource can be determined first, and then the address information of the target live broadcast room is obtained. And further, sending the address information of the target live broadcasting room to the client side so that the client side displays the live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room.

Thus, the target live broadcast room is also the content which the target user may be interested in, which is beneficial to further prolonging the time for the user to browse the commodity on the online shopping platform.

In one implementation manner, if it is determined that any order that is currently being paid is an order placed from any live broadcast room in a live broadcast state, then a target live broadcast room that is matched with the virtual resource, that is, any live broadcast room in a live broadcast state, if any order that is currently being paid is not an order placed from any live broadcast room in a live broadcast state, then at least one third associated user associated with the user information may be determined according to the user information of the target user, for example, the third associated user may be a user purchased or focused by the target user, and then the live broadcast room in the live broadcast state of any third associated user is taken as the target live broadcast room.

In one implementation manner, if there is no third associated user or no live broadcast room where the third associated user is in a live broadcast state, then the live broadcast room of the target user preference class, or the live broadcast room with a higher number of people participating in the current large live broadcast room or online live broadcast room, etc. may be used as the target live broadcast room, and different determination rules may be set according to specific situations, which is not limited in particular.

In one implementation manner, the request for acquiring the live broadcast room sent by the client is further used for requesting the server to acquire the address information of at least one recommended live broadcast room, so that the server can acquire the address information of at least one recommended live broadcast room after sending the address information of the target live broadcast room to the client, and then send the address information of at least one recommended live broadcast room to the client, so that the client can display the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room in response to the switching operation of the target user on the live broadcast interface of any target live broadcast room. If the target live broadcasting room is any live broadcasting room in a live broadcasting state of an order source, determining at least one third associated user associated with the user information according to the user information of the target user, and taking the live broadcasting room in the live broadcasting state of the at least one third associated user as at least one recommended live broadcasting room; if the target live broadcasting room is the live broadcasting room in the live broadcasting state of any one of the determined at least one third associated user, taking the live broadcasting rooms in the live broadcasting state of the other third associated users except the any one of the third associated users corresponding to the target live broadcasting room in the at least one third associated user as at least one recommended live broadcasting room.

The recommendation live room may provide more choices for the target user, further increasing the likelihood that the target user will obtain content that may be of interest to the target user.

The recommended live broadcasting room may be a live broadcasting room matched with the virtual resource or the user information, for example, in some cases, the live broadcasting room in the live broadcasting state of the third associated user or the third associated user may include a plurality of live broadcasting rooms, and then, one of the live broadcasting rooms may be taken as the target live broadcasting room, and the other live broadcasting rooms may be taken as the recommended live broadcasting room, or, the live broadcasting room with the target user preference class may also be taken as the recommended live broadcasting room, or, the live broadcasting room with the higher number of online people participates in the current large live broadcasting room. The switching operation of the target user in any target live broadcast room may be a sliding up or sliding down operation of the live broadcast interface in any target live broadcast room, etc., which is not limited in detail.

From the above, it can be seen that, according to the technical scheme provided by the embodiment of the present disclosure, after a user completes order payment on the online shopping platform, a corresponding virtual resource can be obtained according to the user information of the user, in other words, according to the user information, a virtual resource that the user may be interested in is obtained in a targeted manner, so that the obtained virtual resource has a strong attraction to the user, and can attract the user to continue browsing goods, thereby prolonging the time of browsing goods on the online shopping platform by the user and reducing the waste of user resources.

Fig. 2 is a flowchart illustrating a virtual resource pushing method, which may be used for a client, as shown in fig. 1, according to an exemplary embodiment, the virtual resource pushing method including the following steps.

In step S21, a virtual resource acquisition request is sent to the server in response to monitoring that the payment status of any order of the target user is payment completion.

The virtual resource pushing method in the embodiment of the disclosure can be applied to any client with an online shopping platform, and the client of the online shopping platform interacts with a user through user equipment and realizes the ordering and payment operation of the user through communication with a server. The client can be user equipment such as a mobile phone, a computer and the like.

The virtual resource acquisition request is used for requesting the server to push virtual resources to the client, wherein the virtual resources are acquired by the server based on the fact that user information of a target user meets preset effective conditions, and the virtual resources are matched with the user information.

In one implementation manner, the client may send a virtual resource acquisition request to the server after receiving a payment completion message of any order, where the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any order, or is generated by the payment platform, for example, a payment completion control may be displayed on the payment page of the order, and a click operation of the user on an area where the payment completion control is located is the payment confirmation operation.

Thus, the delay caused by network delay or user equipment jamming can be reduced, the autonomy of the user is improved, and the user experience is improved.

In step S22, virtual resources pushed by the server are received.

Wherein, the virtual resource pushed by the server can be matched with the user information of the target user.

In this way, only a limited number of orders of the target user within a preset time period are matched with the virtual resources, and abuse of the virtual resources of the shopping platform by the user can be reduced.

If the user information does not meet the preset effective condition or the virtual resource matched with the user information is not acquired, any virtual resource can not be pushed to the user, or the preset virtual resource can be acquired and pushed to the client.

In step S23, the virtual resource is presented to the target user.

In the embodiment of the disclosure, after the virtual resource is displayed to the target user, the client may send a live broadcast room acquisition request in response to a confirmation operation of the target user on the virtual resource, where the live broadcast room acquisition request is used to request the server to acquire address information of the target live broadcast room matched with the virtual resource, and then receive the address information of the target live broadcast room and display a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room. The client may respond to a click operation of the target user on the popup window of the virtual resource, or may also be a left-slide or right-slide operation on the virtual resource pickup page, or the like, which is not limited in detail.

In one implementation manner, the request for acquiring the live broadcast room sent by the client is further used for requesting the server to acquire the address information of at least one recommended live broadcast room, so that the server can acquire the address information of at least one recommended live broadcast room after sending the address information of the target live broadcast room to the client, and then send the address information of at least one recommended live broadcast room to the client, so that the client can display the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room in response to the switching operation of the target user on the live broadcast interface of any target live broadcast room.

The recommendation direct broadcast room can provide more choices for the target user, further increases the possibility that the target user obtains the content which the target user may be interested in, and further prolongs the time for the user to browse commodities on the online shopping platform.

FIG. 3 is a block diagram of a virtual resource pushing device, according to an exemplary embodiment, the device being applied to a server, comprising:

a receiving unit 301 configured to perform receiving a virtual resource acquisition request sent by a client, the virtual resource acquisition request being sent by the client in response to monitoring that a payment status of any order of a target user is payment completion;

an information acquisition unit 302 configured to perform acquisition of user information of the target user in response to the virtual resource acquisition request;

a resource obtaining unit 303 configured to obtain a virtual resource that matches the user information if it is determined that the user information satisfies a preset condition;

a pushing unit 304 configured to perform pushing of the virtual resource to the client.

In one implementation, the user information includes order attributes of the either order,

the resource obtaining unit 303 is configured to execute determining, according to an order attribute of the any order, whether the any order is a first paid order of the target user and an order ordered from a preset page, and if yes, obtain a first virtual resource corresponding to the preset page.

In one implementation, the user information further includes a number of paid orders for the target user over a preset period of time,

the resource obtaining unit 303 is configured to perform, when the determination result of determining whether the any order is the first paid order of the target user and the determination result of determining whether the order is an order placed from a preset page is no, determine whether the number of paid orders of the target user in a preset time period is less than a preset threshold, and if yes, obtain a second virtual resource matched with the target user.

In an implementation manner, the resource obtaining unit 303 is configured to perform:

In an implementation, the user information further includes a user attribute of the target user, and the resource obtaining unit 303 is configured to perform:

In one implementation, the preset threshold condition includes at least one of:

the configuration range of the virtual resource is a preset range;

the state of the virtual resource is a issuable state;

the number of the virtual resources is larger than a preset number;

the amount of the virtual resource is larger than a first preset value;

In an implementation manner, the resource obtaining unit 303 is configured to obtain a preset virtual resource if a virtual resource matched with the user information is not obtained; and pushing the preset virtual resource to the client.

In an implementation manner, the receiving unit 301 is further configured to perform receiving a live room acquisition request sent by the client, where the live room acquisition request is sent by the client in response to the confirmation operation of the target user on the virtual resource;

an information acquisition unit (not shown in the figure) configured to perform acquisition of address information of a target live room matching the virtual resource in response to the live room acquisition request;

The pushing unit 304 is further configured to send address information of the target live room to the client, so that the client displays a live interface of the target live room based on the address information of the target live room.

In an implementation, the information obtaining unit 302 is configured to perform:

and acquiring the address information of the target live broadcasting room.

In one implementation, the information obtaining unit 302 is further configured to perform obtaining address information of at least one recommended live room;

In an implementation, the information obtaining unit 302 is further configured to perform:

Therefore, after the user finishes order payment on the online shopping platform, corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources possibly interested by the user are obtained in a targeted manner according to the user information, so that the obtained virtual resources have strong attraction to the user, and the user can be attracted to continue browsing commodities, so that the commodity browsing time of the user on the online shopping platform is prolonged, and the waste of the user resources is reduced.

FIG. 4 is a block diagram of a virtual resource pushing device, according to an exemplary embodiment, the device being applied to a client, comprising:

a request sending unit 401 configured to perform sending, in response to monitoring that the payment status of any order of a target user is payment completion, a virtual resource acquisition request to a server, where the virtual resource acquisition request is used to request the server to push a virtual resource to the client, where the virtual resource is acquired by the server based on that user information of the target user meets a preset condition, and the virtual resource is matched with the user information;

a resource receiving unit 402 configured to execute receiving the virtual resource pushed by the server;

and a display unit 403 configured to perform displaying the virtual resource to the target user.

In one implementation, the request sending unit 401 is configured to send, after receiving the payment completion message of the any order, a virtual resource obtaining request to a server, where the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of the any order, or is generated by a payment platform.

In one implementation manner, the request sending unit 401 is configured to perform a request for obtaining a live room in response to a confirmation operation of the target user on the virtual resource, where the request for obtaining the target live room address information matched with the virtual resource is requested to the server;

an information receiving unit (not shown in the figure) is configured to perform receiving the address information of the target live room, and display a live interface of the target live room based on the address information of the target live room.

In one implementation manner, the live broadcast room acquisition request is further used for requesting the server to acquire address information of at least one recommended live broadcast room;

the information receiving unit (not shown in the figure) is configured to perform receiving address information of the at least one recommended live broadcasting room;

a switching unit (not shown in the figure) configured to perform a switching operation on a live interface of the target live broadcast room in response to the target user, and display the live interface of any one of the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

In an exemplary embodiment, a computer-readable storage medium is also provided, such as a memory, comprising instructions executable by a processor of an electronic device to perform the above-described method. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

In an exemplary embodiment, a computer program product is also provided, which when run on a computer causes the computer to implement the method of virtual resource pushing described above.

Fig. 6 is a block diagram illustrating an apparatus 800 for virtual resource pushing, according to an example embodiment.

For example, apparatus 800 may be a mobile phone, computer, digital broadcast electronic device, messaging device, game console, tablet device, medical device, exercise device, personal digital assistant, or the like.

Referring to fig. 6, apparatus 800 may include one or more of the following components: a processing component 802, a memory 804, a power component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, and a communication component 816.

The processing component 802 generally controls overall operation of the apparatus 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interactions between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.

The memory 804 is configured to store various types of data to support operations at the device 800. Examples of such data include instructions for any application or method operating on the device 800, contact data, phonebook data, messages, pictures, videos, and the like. The memory 804 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

Power supply component 807 provides power to the various components of device 800. Power supply component 807 can include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device 800.

The multimedia component 808 includes a screen between the device 800 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. The front camera and/or the rear camera may receive external multimedia data when the device 800 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 404 or transmitted via the communication component 816. In some embodiments, audio component 810 further includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 814 includes one or more sensors for providing status assessment of various aspects of the apparatus 800. For example, the sensor assembly 814 may detect an on/off state of the device 800, a relative positioning of the components, such as a display and keypad of the apparatus 800, the sensor assembly 814 may also detect a change in position of the apparatus 800 or one component of the apparatus 800, the presence or absence of user contact with the apparatus 800, an orientation or acceleration/deceleration of the apparatus 800, and a change in temperature of the apparatus 800. The sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 816 is configured to facilitate communication between the apparatus 800 and other devices, either in a wired or wireless manner. The device 800 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component 416 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic elements for executing the methods described in the first and second aspects.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as memory 804 including instructions executable by processor 820 of apparatus 800 to perform the above-described method. Alternatively, for example, the storage medium may be a non-transitory computer-readable storage medium, which may be, for example, ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

In an exemplary embodiment, a computer program product comprising instructions which, when run on a computer, cause the computer to perform the virtual resource pushing method of any of the above embodiments is also provided.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. The virtual resource pushing method is characterized by being applied to a server and comprising the following steps of:

pushing the virtual resource to the client;

the method further comprises the steps of:

Transmitting the address information of the target live broadcasting room to the client so that the client displays a live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room;

the obtaining the address information of the target live broadcasting room matched with the virtual resource comprises the following steps:

and acquiring the address information of the target live broadcasting room.

2. The method for pushing virtual resources according to claim 1, wherein the user information includes an order attribute of the arbitrary order, and the obtaining the virtual resource matched with the user information if the user information is determined to satisfy a preset validity condition includes:

3. The virtual resource pushing method according to claim 2, wherein the user information further includes a number of paid orders of the target user within a preset time period, and the obtaining the virtual resource matched with the user information if the user information is judged to satisfy a preset valid condition further includes:

4. A method of pushing virtual resources according to claim 3, wherein said obtaining a second virtual resource that matches said target user comprises:

5. The virtual resource pushing method according to claim 3, wherein the user information further includes a user attribute of the target user, and the obtaining the second virtual resource matched with the target user includes:

6. The virtual resource pushing method according to claim 4 or 5, wherein the preset threshold condition includes at least one of:

the configuration range of the virtual resource is a preset range;

the state of the virtual resource is a issuable state;

the number of the virtual resources is larger than a preset number;

the amount of the virtual resource is larger than a first preset value;

7. The virtual resource pushing method of claim 1, further comprising:

And pushing the preset virtual resource to the client.

8. The virtual resource pushing method according to claim 1, wherein after the sending the address information of the target living room to the client, so that the client displays the living interface of the target living room based on the address information of the target living room, the method further comprises:

9. The virtual resource pushing method according to claim 8, wherein the obtaining address information of at least one recommended live room includes:

10. The virtual resource pushing method is characterized by being applied to a client and comprising the following steps of:

receiving the virtual resource pushed by a server;

displaying the virtual resource to the target user;

the method further comprises the steps of:

responding to the confirmation operation of the target user on the virtual resource, sending a live broadcasting room acquisition request to a server, wherein the live broadcasting room acquisition request is used for requesting the server to send the address information of a target live broadcasting room to the client, judging that any order is an order ordered from any live broadcasting room in a live broadcasting state by the server, taking any live broadcasting room in the live broadcasting state as the target live broadcasting room, otherwise, determining at least one third associated user associated with the user information according to the user information of the target user, taking the live broadcasting room in the live broadcasting state of any third associated user as the address information of the target live broadcasting room, and acquiring the address information of the target live broadcasting room again;

11. The virtual resource pushing method according to claim 10, wherein the sending a virtual resource acquisition request to the server in response to monitoring that the payment status of any order of the target user is payment completion includes:

12. The virtual resource pushing method according to claim 11, wherein the live room acquisition request is further used for requesting the server to acquire address information of at least one recommended live room; after receiving the address information of the target live broadcast room and displaying the live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room, the method further comprises:

13. A virtual resource pushing device, applied to a server, comprising:

a pushing unit configured to perform pushing of the virtual resource to the client;

the virtual resource pushing device further comprises:

the receiving unit is further configured to perform receiving a live room acquisition request sent by the client, wherein the live room acquisition request is sent by the client in response to the confirmation operation of the target user on the virtual resource;

the information acquisition unit is further configured to perform acquisition of address information of a target live room matched with the virtual resource in response to the live room acquisition request;

The pushing unit is further configured to send the address information of the target live broadcasting room to the client so that the client can display a live broadcasting interface of the target live broadcasting room based on the address information of the target live broadcasting room;

the information acquisition unit is configured to perform:

and acquiring the address information of the target live broadcasting room.

14. The virtual resource pushing apparatus of claim 13, wherein the user information comprises an order attribute of the any order,

15. The virtual resource pushing apparatus of claim 14, wherein the user information further comprises a number of paid orders for the target user over a predetermined period of time,

16. The virtual resource pushing apparatus of claim 15, wherein the resource acquisition unit is configured to perform:

17. The virtual resource pushing apparatus according to claim 15, wherein the user information further includes a user attribute of the target user, the resource obtaining unit being configured to perform:

18. The virtual resource pushing apparatus according to claim 16 or 17, wherein the predetermined threshold condition comprises at least one of:

the configuration range of the virtual resource is a preset range;

the state of the virtual resource is a issuable state;

the number of the virtual resources is larger than a preset number;

the amount of the virtual resource is larger than a first preset value;

19. The virtual resource pushing apparatus of claim 13, wherein,

the resource obtaining unit is configured to obtain a preset virtual resource if the virtual resource matched with the user information is not obtained; and pushing the preset virtual resource to the client.

20. The virtual resource pushing apparatus of claim 13, wherein,

The information acquisition unit is further configured to perform acquisition of address information of at least one recommended live broadcast room;

21. The virtual resource pushing apparatus of claim 20, wherein the information acquisition unit is further configured to perform:

22. The virtual resource pushing device is characterized by being applied to a client and comprising the following components:

a presentation unit configured to perform presentation of the virtual resource to the target user;

the request sending unit is configured to perform a response to the confirmation operation of the target user on the virtual resource, and send a live room acquisition request, wherein the live room acquisition request is used for requesting the server to acquire the address information of the target live room matched with the virtual resource; the address information of the target live broadcasting room is the order of the server, wherein the order is ordered from any live broadcasting room in a live broadcasting state, the live broadcasting room in the live broadcasting state is taken as the target live broadcasting room, otherwise, at least one third associated user associated with the user information is determined according to the user information of the target user, the live broadcasting room in the live broadcasting state of any third associated user is taken as the target live broadcasting room, and the address information of the target live broadcasting room is acquired again;

23. The virtual resource pushing apparatus of claim 22, wherein,

the request sending unit is configured to send a virtual resource acquisition request to a server after receiving a payment completion message of any order, wherein the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any order or is generated by a payment platform.

24. The virtual resource pushing apparatus of claim 23, wherein the live room acquisition request is further configured to request the server to acquire address information of at least one recommended live room;

25. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the virtual resource pushing method of any of claims 1 to 12.

26. A computer readable storage medium, which when executed by a processor of a virtual resource pushing electronic device, causes the virtual resource pushing electronic device to perform the virtual resource pushing method of any of claims 1 to 12.