CN113343075A

CN113343075A - Virtual resource pushing method and device, electronic equipment and storage medium

Info

Publication number: CN113343075A
Application number: CN202110242277.5A
Authority: CN
Inventors: 舒馨
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-03-04
Filing date: 2021-03-04
Publication date: 2021-09-03
Anticipated expiration: 2041-03-04
Also published as: CN113343075B

Abstract

The present disclosure relates to a virtual resource pushing method, apparatus, electronic device and storage medium, including: monitoring the payment state of a user for any order, acquiring user information of the user when the payment state of any order is monitored to be payment completion, and acquiring and pushing virtual resources to the user under the condition that the user information meets preset effective conditions. Therefore, after the user completes order payment on the online shopping platform, the corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources which are possibly interested by the user are obtained in a targeted manner according to the user information, so that the obtained virtual resources have strong attraction to the user and can attract the user to continuously browse the commodities, the time for the user to browse the commodities on the online shopping platform is prolonged, and the waste of the user resources is reduced.

Description

Virtual resource pushing method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet, and in particular, to a method and an apparatus for pushing virtual resources, an electronic device, and a storage medium.

Background

With the popularization of the internet, more and more people can choose to buy goods on the online shopping platform, and the competition among the shopping platforms is intensified day by day. For an online shopping platform, it becomes more and more important to push information which may be interested in various users according to the characteristics of the users, so as to attract the users to spend time continuously browsing commodities and ordering for purchase.

At present, after a user finishes purchasing commodities on an online shopping platform, the user is usually used to directly quit the platform and does not continue browsing or purchasing commodities because the user is difficult to continue to acquire interested information on the online shopping platform, so that the browsing time of the user on the online shopping platform is short, and the waste of user resources is caused. Therefore, a resource pushing method capable of pushing information which may be of interest to a user is needed.

Disclosure of Invention

The disclosure provides a virtual resource pushing method, a virtual resource pushing device, an electronic device and a storage medium, which are used for at least solving the problems that in the related art, a user is difficult to acquire interested information on an online shopping platform, so that the browsing time of the user on the online shopping platform is short, and the user resources are wasted. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a virtual resource pushing method is provided, which is applied to a server, and includes:

receiving a virtual resource acquisition request sent by a client, wherein the virtual resource acquisition request is sent by the client in response to monitoring that the payment state of any order of a target user is payment completion;

responding to the virtual resource acquisition request, and acquiring user information of the target user;

if the user information is judged to meet the preset effective condition, virtual resources matched with the user information are obtained;

and pushing the virtual resource to the client.

Optionally, the user information includes an order attribute of the any order, and if it is determined that the user information meets a preset effective condition, acquiring a virtual resource matched with the user information includes:

and judging whether any order is a first paid order of the target user and is an order placed from a preset page according to the order attribute of any order, and if so, acquiring a first virtual resource corresponding to the preset page.

Optionally, the user information further includes the number of paid orders of the target user in a preset time period, and if it is determined that the user information meets a preset effective condition, the virtual resource matched with the user information is acquired, further including:

and when the judgment result that whether any order is the first paid order of the target user and the order placed from a preset page is negative is judged, judging whether the number of paid orders of the target user in a preset time period is smaller than a preset threshold value or not, and if yes, acquiring second virtual resources matched with the target user.

Optionally, the obtaining of the second virtual resource matched with the target user includes:

determining a first associated user associated with the order attribute according to the order attribute of any order of the target user;

and selecting a target virtual resource meeting a preset threshold condition from the virtual resources issued by the first associated user as a second virtual resource matched with the target user.

Optionally, the user information further includes a user attribute of the target user, and the obtaining of the second virtual resource matched with the target user includes:

determining a second associated user associated with the user attribute according to the user attribute of the target user;

and selecting a target virtual resource meeting a preset threshold condition from the virtual resources issued by the second associated user as a second virtual resource matched with the target user.

Optionally, the preset threshold condition includes at least one of:

the configuration range of the virtual resources is a preset range;

the state of the virtual resource is a releasable state;

the number of the virtual resources is greater than a preset number;

the amount of the virtual resource is larger than a first preset numerical value;

the order payment amount available for the virtual resource is less than a second preset value.

Optionally, the method further includes:

if the virtual resource matched with the user information is not obtained, obtaining a preset virtual resource;

and pushing the preset virtual resource to the client.

Optionally, the method further includes:

receiving a live broadcast room acquisition request sent by the client, wherein the live broadcast room acquisition request is sent by the client in response to the confirmation operation of the target user on the virtual resource;

responding to the live broadcast room acquisition request, and acquiring address information of a target live broadcast room matched with the virtual resource;

and sending the address information of the target live broadcast room to the client so that the client displays a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

Optionally, the obtaining address information of the target live broadcast room matched with the virtual resource includes:

if any order is judged to be an order placed from any live broadcasting room in the live broadcasting state, taking any live broadcasting room in the live broadcasting state as the target live broadcasting room;

otherwise, determining at least one third associated user associated with the user information according to the user information of the target user, and taking the live broadcast room of any third associated user in the live broadcast state as the target live broadcast room;

and acquiring the address information of the target live broadcast room.

Optionally, after sending the address information of the target live broadcast room to the client, so that the client displays a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room, the method further includes:

acquiring address information of at least one recommended live broadcast room;

and sending the address information of the at least one recommended live broadcast room to the client, so that the client responds to the switching operation of the target user on the live broadcast interface of the target live broadcast room, and displaying the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

Optionally, the obtaining address information of at least one recommended live broadcast room includes:

if the target live broadcast room is any live broadcast room in the live broadcast state, determining the at least one third associated user, and taking the live broadcast room in the live broadcast state of the at least one third associated user as the at least one recommended live broadcast room;

if the target live broadcast room is the live broadcast room of any one third associated user in the live broadcast state, taking the live broadcast rooms of other third associated users except any third associated user in the at least one third associated user in the live broadcast state as the at least one recommended live broadcast room;

and acquiring the address information of the at least one recommended live broadcast room.

According to a second aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing method, applied to a client, including:

in response to the fact that the payment state of any order of the target user is monitored to be payment completion, sending a virtual resource obtaining request to a server, wherein the virtual resource obtaining request is used for requesting the server to push virtual resources to the client, the virtual resources are obtained by the server based on the fact that user information of the target user meets preset effective conditions, and the virtual resources are matched with the user information;

receiving the virtual resource pushed by a server;

and displaying the virtual resource to the target user.

Optionally, the sending a virtual resource acquisition request to the server in response to monitoring that the payment status of any order of the target user is payment completion includes:

and after receiving a payment completion message of any order, sending a virtual resource acquisition request to a server, wherein the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any order or generated by a payment platform.

Optionally, after the presenting the virtual resource to the target user, the method further includes:

responding to the confirmation operation of the target user on the virtual resource, and sending a live broadcast room acquisition request, wherein the live broadcast room acquisition request is used for requesting the server to acquire address information of the target live broadcast room matched with the virtual resource;

and receiving address information of the target live broadcast room, and displaying a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

Optionally, the live broadcast room obtaining request is further configured to request the server to obtain address information of at least one recommended live broadcast room; after receiving the address information of the target live broadcast room and displaying the live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room, the method further comprises the following steps:

receiving address information of the at least one recommended live broadcast room;

responding to the switching operation of the target user on the live interface of the target live broadcast room, and displaying the live interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

According to a third aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing apparatus, which is applied to a server, and includes:

the system comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is configured to execute receiving of a virtual resource acquisition request sent by a client, and the virtual resource acquisition request is sent by the client in response to monitoring that the payment state of any order of a target user is payment completion;

an information acquisition unit configured to perform acquisition of user information of the target user in response to the virtual resource acquisition request;

the resource acquisition unit is configured to execute the step of acquiring the virtual resource matched with the user information if the user information is judged to meet the preset effective condition;

a pushing unit configured to perform pushing of the virtual resource to the client.

Optionally, the user information includes an order attribute of any order,

the resource obtaining unit is configured to execute, according to the order attribute of the any order, judging whether the any order is a first paid order of the target user and is an order placed from a preset page, and if so, obtaining a first virtual resource corresponding to the preset page.

Optionally, the user information further includes the amount of paid orders of the target user within a preset time period,

the resource obtaining unit is configured to judge whether the number of paid orders of the target user in a preset time period is smaller than a preset threshold value or not when judging whether any order is a first paid order of the target user or not and judging whether the order is an order placed from a preset page or not is judged to be negative, and if yes, second virtual resources matched with the target user are obtained.

Optionally, the resource obtaining unit is configured to perform:

Optionally, the user information further includes a user attribute of the target user, and the resource obtaining unit is configured to perform:

Optionally, the preset threshold condition includes at least one of:

the configuration range of the virtual resources is a preset range;

the state of the virtual resource is a releasable state;

the number of the virtual resources is greater than a preset number;

Optionally, the resource obtaining unit is configured to obtain a preset virtual resource if the virtual resource matching the user information is not obtained; and pushing the preset virtual resource to the client.

Optionally, the receiving unit is further configured to perform receiving a live broadcast room obtaining request sent by the client, where the live broadcast room obtaining request is sent by the client in response to a confirmation operation of the target user on the virtual resource;

an information acquisition unit configured to perform acquisition of address information of a target live broadcast room matching the virtual resource in response to the live broadcast room acquisition request;

the pushing unit is further configured to execute sending of the address information of the target live broadcast room to the client, so that the client displays a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

Optionally, the information obtaining unit is configured to perform:

and acquiring the address information of the target live broadcast room.

Optionally, the information obtaining unit is further configured to perform obtaining address information of at least one recommended live broadcast room;

the pushing unit is further configured to execute sending of address information of the at least one recommended live broadcast room to the client, so that the client responds to switching operation of the target user on a live broadcast interface of the target live broadcast room, and a live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room is displayed based on the address information of the at least one recommended live broadcast room.

Optionally, the information obtaining unit is further configured to perform:

According to a fourth aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing apparatus, applied to a client, including:

a request sending unit, configured to execute sending, in response to monitoring that a payment status of any order of a target user is payment completion, a virtual resource acquisition request to a server, where the virtual resource acquisition request is used to request the server to push a virtual resource to the client, where the virtual resource is acquired by the server based on that user information of the target user meets a preset effective condition, and the virtual resource is matched with the user information;

a resource receiving unit configured to execute receiving the virtual resource pushed by a server;

a presentation unit configured to perform presentation of the virtual resource to the target user.

Optionally, the request sending unit is configured to send a virtual resource obtaining request to a server after receiving a payment completion message of any one of the orders, where the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any one of the orders or generated by a payment platform.

Optionally, the request sending unit is configured to execute a confirmation operation on the virtual resource by the target user, and send a live broadcast room acquisition request, where the live broadcast room acquisition request is used to request the server to acquire address information of a target live broadcast room matched with the virtual resource;

and the information receiving unit is configured to receive the address information of the target live broadcast room and display a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

Optionally, the live broadcast room obtaining request is further configured to request the server to obtain address information of at least one recommended live broadcast room;

the information receiving unit is configured to execute receiving address information of the at least one recommended live broadcast room;

and the switching unit is configured to execute switching operation of the target user on a live interface of the target live broadcast room, and show a live interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a virtual resource pushing electronic device, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the virtual resource pushing method of any one of the above.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions of the computer-readable storage medium, when executed by a processor of a virtual resource pushing electronic device, enable the virtual resource pushing electronic device to execute any one of the virtual resource pushing methods described above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer programs/instructions, wherein the computer programs/instructions, when executed by a processor, implement the virtual resource pushing method of any one of the above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

monitoring the payment state of a user for any order, acquiring user information of the user when the payment state of any order is monitored to be payment completion, and acquiring and pushing virtual resources to the user under the condition that the user information meets preset effective conditions. Therefore, after the user completes order payment on the online shopping platform, the corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources which are possibly interested by the user are obtained in a targeted manner according to the user information, so that the obtained virtual resources have strong attraction to the user and can attract the user to continuously browse the commodities, the time for the user to browse the commodities on the online shopping platform is prolonged, and the waste of the user resources is reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a flowchart illustrating a virtual resource pushing method applied to a server according to an exemplary embodiment.

Fig. 2 is a flowchart illustrating a virtual resource pushing method applied to a client according to an exemplary embodiment.

Fig. 3 is a block diagram illustrating a virtual resource pushing apparatus applied to a server according to an exemplary embodiment.

Fig. 4 is a block diagram illustrating a virtual resource pushing apparatus applied to a client according to an exemplary embodiment.

Fig. 5 is a block diagram illustrating an electronic device for virtual resource pushing in accordance with an example embodiment.

Fig. 6 is a block diagram illustrating an apparatus for virtual resource pushing in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a flowchart illustrating a virtual resource pushing method, which may be used for a server as shown in fig. 1, according to an exemplary embodiment.

In step S11, a virtual resource obtaining request sent by the client is received, where the virtual resource obtaining request is sent by the client in response to monitoring that the payment status of any order of the target user is payment completion.

The virtual resource pushing method in the embodiment of the disclosure can be applied to any server with an online shopping platform, and a client of the online shopping platform interacts with a user through user equipment and realizes ordering and payment operations of the user through communication with the server.

In this step, the server receives a virtual resource acquisition request sent by the client, where the virtual resource refers to a resource that the online shopping platform can provide for the user, for example, a coupon or a red packet that can be used in the online shopping platform, or a pickup link of any kind of physical reward, and the like, and is not limited specifically.

The client sends a virtual resource acquisition request to the server after responding to the fact that the payment state of any order of the target user is monitored to be payment completion. For example, the client may determine that the payment status of the order is payment complete after receiving a payment complete message of any order, where the payment complete message may be from the payment platform; or, the client may also generate a payment completion message in response to a payment confirmation operation on a payment page of any order, for example, a payment completion control may be displayed on the payment page of the order, and a click operation of the user on an area where the payment completion control is located is a payment confirmation operation, so that delay caused by network delay or user equipment card pause may be reduced, and autonomy of the user may be improved, thereby improving user experience.

In step S12, in response to the virtual resource acquisition request, user information of the target user is acquired.

After receiving the virtual resource acquisition request, the server can acquire user information of a target user sending the virtual resource acquisition request, wherein the user information can include order attributes of any order currently paid by the target user, the paid order quantity of the target user in a preset time period and user attributes, the user attributes can include attention information, preference information, historical purchase information and the like of the user, and shopping preferences and habits of the user can be judged according to the user information, so that the content interested by the target user can be analyzed conveniently.

In step S13, if it is determined that the user information satisfies the predetermined valid condition, a virtual resource matching the user information is acquired.

In the embodiment of the present disclosure, there may be a plurality of preset effective conditions of the user information, that is, according to different preset effective conditions, the target user may be divided into a plurality of types according to the user information, and then the virtual resource matching the user information is obtained according to the virtual resource obtaining rule of the type of user.

For example, in an implementation manner, the user information includes an order attribute of any order that the target user currently completes payment, and then it may be determined whether any order is a first paid order of the user and is an order placed from a preset page, and if so, it is determined that the user information satisfies a preset effective condition, and correspondingly, a first virtual resource corresponding to the preset page may be obtained.

The online shopping platform comprises a shopping platform body, a first virtual resource, a second virtual resource and a preset page, wherein the preset page can be an activity page rewarded for a first order of the online shopping platform, the first virtual resource can be a resource rewarded for the first order, therefore, the shopping platform can attract a new user through the activity rewarded for the first order, the new user places an order through the preset page of the activity rewarded for the first order, the reward can be obtained, and generally, the reward strength of the first order reward is larger, and the new user has certain attraction. For example, the primary award may be a coupon common to all platforms, and the amount may be 5 yuan, 10 yuan, or the like, or may be other physical awards, which is not limited in particular.

In another implementation manner, the user information further includes the paid order number of the user within a preset time period, and then, after it is determined that any order is not the first paid order of the target user or is not the order placed from the preset page, it may be determined whether the paid order number of the target user within the preset time period is smaller than a preset threshold, and if so, it is determined that the user information meets a preset effective condition, and correspondingly, the second virtual resource matched with the target user may be acquired.

The preset time period may be a period of time starting from the current time, such as within 24 hours or within 7 days, or may be any time window, such as within a natural day, and the like; the preset threshold may be set according to requirements, and is not particularly limited. For example, the preset time period may be a natural day, and the preset threshold may be set to 3, that is, the first three paid orders of the user each day satisfy the preset effective condition.

Therefore, the virtual resources are matched only for the limited number of orders of the target user in the preset time period, the abuse of the virtual resources of the shopping platform by the user can be reduced, and the possibility of loss of the shopping platform is reduced.

The second virtual resource may be preset for the online shopping platform, for example, the target user may obtain a red package reward of 1 yuan money every time the target user pays one order, or different second virtual resources may be matched according to user information.

For example, in one implementation, a first associated user associated with an order attribute may be determined according to an order attribute of any order currently paid by a target user, for example, the order attribute may include a source user of the order, and then the first associated user may preferentially select the source user of the order currently paid by the user, and if the source user is not currently in a live broadcast state, other live broadcast rooms or users belonging to the same category as the source user may be selected. And then, selecting a target virtual resource meeting a preset threshold condition from the virtual resources issued by the first associated user as a second virtual resource matched with the target user.

In another implementation, the user information further includes a user attribute of the target user, and then, a second associated user associated with the user attribute may be determined according to the user attribute of the target user, for example, the user attribute may include a user that the target user concerns or has a historical purchase record, so that a user purchased or concerned by the user may be determined as the second associated user. And then, selecting a target virtual resource meeting a preset threshold condition from the virtual resources issued by the second associated user as a second virtual resource matched with the target user.

In the two implementation manners, the number of the virtual resources issued by the first associated user or the second associated user may include a plurality of virtual resources, and the issued virtual resources may be selected, and the target virtual resource that meets the preset threshold condition is used as the second virtual resource. The preset threshold condition may be one or more, for example, the configuration range of the virtual resource is a preset range, the state of the virtual resource is a dischargeable state, the number of the virtual resource is greater than a preset number, the amount of the virtual resource is greater than a first preset value, or the payment amount of the order available for the virtual resource is less than a second preset value, and the like, and may be set according to a requirement, and is not particularly limited.

The configuration range of the virtual resource is a range in which the virtual resource can be used, for example, an associated user, an area, or a time range in which the virtual resource can be used; the state of the virtual resource comprises a releasable state and a non-releasable state, for example, a first associated user or a second associated user sets the release state of the virtual resource through a release switch of the virtual resource; each virtual resource has a certain stock, and the virtual resource can be selected only when the stock quantity is not zero; the amount of the virtual resource is larger than a first preset value, for example, the coupon denomination is larger than 10 yuan; the order payment amount for which the virtual resource is available is less than a second preset value, for example, the order payment amount for which the coupon is available is less than 100 yuan. The target virtual resource satisfying the preset threshold condition may include one or more types of virtual resources, and each type may also include one or more virtual resources, which is not limited in particular.

For example, if the virtual resource is a coupon issued by the first associated user or the second associated user, the target virtual resource may be determined according to the descending order of the coupon strength, where the coupon strength is the ratio of the coupon denomination to the coupon use threshold.

In the embodiment of the present disclosure, if the user information does not satisfy the preset effective condition, or the virtual resource matching the user information is not acquired, then any virtual resource may not be pushed to the user, or the preset virtual resource may also be acquired and pushed to the client. The preset virtual resource is information of some virtual resources or physical objects with smaller reward intensity, or may also be introduction information of other platform activities, and the like, and is not limited specifically.

In step S14, the virtual resource is pushed to the client.

The virtual resource can be pushed to the user by the page jump and showing the virtual resource pickup page at the client, or the popup window of the virtual resource can be directly shown on the current page of the client, so that the virtual resource can be pushed to the user.

In this embodiment, the server may further receive a live broadcast room acquisition request sent by the client, where the live broadcast room acquisition request is sent by the client in response to a confirmation operation of the target user on the virtual resource, and the live broadcast room acquisition request is used to request the server to acquire address information of the target live broadcast room matched with the virtual resource. The client may respond to a click operation of the target user on a popup window of the virtual resource, or may also be a left-slide or right-slide operation of retrieving a page from the virtual resource, and the like, which is not limited specifically.

Then, the server responds to the live broadcast room acquisition request to acquire the address information of the target live broadcast room matched with the virtual resource, specifically, the target live broadcast room matched with the virtual resource can be determined first, and then the address information of the target live broadcast room is acquired. And further, address information of the target live broadcast room is sent to the client, so that the client can display a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

In this way, the target live broadcast room is also the content that the target user may be interested in, which is beneficial to further prolonging the time for the user to browse the goods on the online shopping platform.

In one implementation, if any order currently completing payment is determined to be an order placed from any live broadcast room in a live broadcast state, a target live broadcast room matched with the virtual resource is also determined to be the live broadcast room in the live broadcast state, if any order currently completing payment is not an order placed from any live broadcast room in the live broadcast state, at least one third associated user associated with user information can be determined according to the user information of the target user, for example, the third associated user can be a user purchased or paid attention by the target user, and then the live broadcast room in the live broadcast state of any third associated user is used as the target live broadcast room.

In one implementation, if there is no third associated user or no live broadcast room in which the third associated user is in a live broadcast state, a live broadcast room in which a target user prefers a category, or a live broadcast room participating in a current popular live broadcast room or a live broadcast room with a high online number may be used as a target live broadcast room, and the like, different determination rules may be set according to specific situations, and are not particularly limited.

In an implementation manner, a live broadcast room acquisition request sent by a client is also used for requesting a server to acquire address information of at least one recommended live broadcast room, and then, after the server sends address information of a target live broadcast room to the client, the server can also acquire the address information of the at least one recommended live broadcast room, and then, the address information of the at least one recommended live broadcast room is sent to the client, so that the client responds to switching operation of a target user on a live broadcast interface of any target live broadcast room, and displays the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room. If the target live broadcast room is any live broadcast room in the live broadcast state of the order source, determining at least one third associated user associated with the user information according to the user information of the target user, and taking the live broadcast room in the live broadcast state of the at least one third associated user as at least one recommended live broadcast room; and if the target live broadcast room is the live broadcast room in the live broadcast state of any third associated user in the determined at least one third associated user, taking the live broadcast rooms in the live broadcast state of the rest of the third associated users except the any third associated user corresponding to the target live broadcast room in the at least one third associated user as at least one recommended live broadcast room.

The recommended live broadcast room can provide more choices for the target user, and further increases the possibility that the target user acquires the content which the target user may be interested in.

The recommended live broadcast rooms may be live broadcast rooms matched with virtual resources or user information, for example, in some cases, a plurality of third associated users or live broadcast rooms of the third associated users in a live broadcast state may be included, so that any one of the live broadcast rooms may be used as a target live broadcast room, and other live broadcast rooms may be used as recommended live broadcast rooms, or live broadcast rooms of preference categories of the target users, or live broadcast rooms participating in current promotion or live broadcast rooms with a higher number of online people may be used as recommended live broadcast rooms. The switching operation of the target user in any target live broadcast room may be a slide-up or slide-down operation on a live broadcast interface of any target live broadcast room, and the like, and is not limited specifically.

As can be seen from the above, according to the technical scheme provided by the embodiment of the disclosure, after the user completes order payment on the online shopping platform, the corresponding virtual resource can be obtained according to the user information of the user, in other words, the virtual resource which may be interested by the user is obtained in a targeted manner according to the user information, so that the obtained virtual resource has a strong attraction to the user, and the user can be attracted to continue browsing the goods, thereby prolonging the time for the user to browse the goods on the online shopping platform, and reducing the waste of the user resource.

Fig. 2 is a flowchart illustrating a virtual resource pushing method, which may be used for a client as shown in fig. 1, according to an exemplary embodiment.

In step S21, in response to the monitoring that the payment status of any order of the target user is payment completion, a virtual resource acquisition request is sent to the server.

The virtual resource pushing method in the embodiment of the disclosure can be applied to any client side with an online shopping platform, and the client side of the online shopping platform interacts with a user through user equipment and realizes ordering and payment operations of the user through communication with a server. The client can be a mobile phone, a computer and other user equipment.

The virtual resource obtaining request is used for requesting the server to push virtual resources to the client, the virtual resources are obtained by the server based on that user information of a target user meets preset effective conditions, and the virtual resources are matched with the user information.

In one implementation, after receiving a payment completion message of any order, a client may send a virtual resource acquisition request to a server, where the payment completion message is generated in response to a payment confirmation operation of a target user on a payment page of any order, or is generated by a payment platform, for example, a payment completion control may be displayed on the payment page of the order, and a click operation of the user on an area where the payment completion control is located is the payment confirmation operation.

Therefore, network delay or delay caused by user equipment jamming can be reduced, the autonomy of a user is improved, and user experience is improved.

In step S22, the virtual resource pushed by the server is received.

Wherein, the virtual resource pushed by the server can be matched with the user information of the target user.

In this way, virtual resources are only matched to a limited number of orders of the target user within a preset time period, and abuse of the shopping platform virtual resources by the user can be reduced.

If the user information does not meet the preset effective condition or the virtual resource matched with the user information is not acquired, any virtual resource is not pushed to the user, or the preset virtual resource can be acquired and pushed to the client.

In step S23, the virtual resource is presented to the target user.

In the embodiment of the disclosure, after the virtual resource is displayed to the target user, the client may send a live broadcast room acquisition request in response to a confirmation operation of the target user on the virtual resource, where the live broadcast room acquisition request is used to request the server to acquire address information of a target live broadcast room matched with the virtual resource, then receive the address information of the target live broadcast room, and display a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room. The client may respond to a click operation of the target user on a popup window of the virtual resource, or may also be a left-slide or right-slide operation of retrieving a page from the virtual resource, and the like, which is not limited specifically.

In an implementation manner, a live broadcast room acquisition request sent by a client is also used for requesting a server to acquire address information of at least one recommended live broadcast room, and then, after the server sends address information of a target live broadcast room to the client, the server can also acquire the address information of the at least one recommended live broadcast room, and then, the address information of the at least one recommended live broadcast room is sent to the client, so that the client responds to switching operation of a target user on a live broadcast interface of any target live broadcast room, and displays the live broadcast interface of any recommended live broadcast room in the at least one recommended live broadcast room based on the address information of the at least one recommended live broadcast room.

The recommendation live broadcast room can provide more choices for the target user, and further increases the possibility that the target user acquires the content which the target user may be interested in, so that the time for the user to browse the commodities on the online shopping platform is prolonged.

Fig. 3 is a block diagram illustrating a virtual resource pushing apparatus applied to a server according to an exemplary embodiment, including:

a receiving unit 301 configured to execute receiving a virtual resource obtaining request sent by a client, where the virtual resource obtaining request is sent by the client in response to monitoring that a payment status of any order of a target user is payment completion;

an information obtaining unit 302 configured to perform obtaining user information of the target user in response to the virtual resource obtaining request;

a resource obtaining unit 303, configured to perform, if it is determined that the user information meets a preset valid condition, obtaining a virtual resource matching the user information;

a pushing unit 304 configured to perform pushing the virtual resource to the client.

In one implementation, the user information includes order attributes of the any order,

the resource obtaining unit 303 is configured to execute, according to the order attribute of the any order, determining whether the any order is a first paid order of the target user and is an order placed from a preset page, and if so, obtaining a first virtual resource corresponding to the preset page.

In one implementation, the user information further includes the amount of paid orders of the target user within a preset time period,

the resource obtaining unit 303 is configured to, when it is determined that any one of the orders is a first paid order of the target user and the determination result of the order placed from a preset page is negative, determine whether the number of paid orders of the target user in a preset time period is smaller than a preset threshold, and if yes, obtain a second virtual resource matched with the target user.

In one implementation, the resource obtaining unit 303 is configured to perform:

In one implementation, the user information further includes a user attribute of the target user, and the resource obtaining unit 303 is configured to perform:

In one implementation, the preset threshold condition includes at least one of:

the configuration range of the virtual resources is a preset range;

the state of the virtual resource is a releasable state;

the number of the virtual resources is greater than a preset number;

In one implementation manner, the resource obtaining unit 303 is configured to obtain a preset virtual resource if a virtual resource matching the user information is not obtained; and pushing the preset virtual resource to the client.

In one implementation, the receiving unit 301 is further configured to perform receiving a live broadcast room obtaining request sent by the client, where the live broadcast room obtaining request is sent by the client in response to a confirmation operation of the target user on the virtual resource;

an information acquisition unit (not shown in the figure) configured to perform acquisition of address information of a target live broadcast room matching the virtual resource in response to the live broadcast room acquisition request;

the pushing unit 304 is further configured to execute sending the address information of the target live broadcast room to the client, so that the client displays a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

In one implementation, the information obtaining unit 302 is configured to perform:

and acquiring the address information of the target live broadcast room.

In one implementation, the information obtaining unit 302 is further configured to perform obtaining address information of at least one recommended live broadcast;

In one implementation, the information obtaining unit 302 is further configured to perform:

Therefore, after the user completes order payment on the online shopping platform, the corresponding virtual resources can be obtained according to the user information of the user, in other words, the virtual resources which are possibly interested by the user are obtained in a targeted manner according to the user information, so that the obtained virtual resources have strong attraction to the user and can attract the user to continue browsing the commodities, the time for the user to browse the commodities on the online shopping platform is prolonged, and the waste of the user resources is reduced.

Fig. 4 is a block diagram illustrating a virtual resource pushing apparatus applied to a client according to an exemplary embodiment, including:

a request sending unit 401, configured to execute, in response to monitoring that the payment status of any order of the target user is payment completion, sending a virtual resource obtaining request to a server, where the virtual resource obtaining request is used to request the server to push a virtual resource to the client, where the virtual resource is obtained by the server based on that user information of the target user meets a preset effective condition, and the virtual resource matches the user information;

a resource receiving unit 402 configured to perform receiving the virtual resource pushed by the server;

a presentation unit 403 configured to perform presentation of the virtual resource to the target user.

In one implementation, the request sending unit 401 is configured to send a virtual resource obtaining request to a server after receiving a payment completion message of any one of the orders, where the payment completion message is generated in response to a payment confirmation operation of the target user on a payment page of any one of the orders or generated by a payment platform.

In one implementation, the request sending unit 401 is configured to execute a confirmation operation on the virtual resource by the target user, and send a live broadcast room obtaining request, where the live broadcast room obtaining request is used to request the server to obtain address information of a target live broadcast room matching the virtual resource;

and the information receiving unit (not shown in the figure) is configured to receive the address information of the target live broadcast room and display a live broadcast interface of the target live broadcast room based on the address information of the target live broadcast room.

In one implementation, the live broadcast room acquisition request is further configured to request the server to acquire address information of at least one recommended live broadcast room;

the information receiving unit (not shown in the figure) is configured to execute receiving address information of the at least one recommended live broadcast room;

and the switching unit (not shown in the figure) is configured to execute a switching operation of the target user on the live interface of the target live broadcast room, and the live interface of any recommended live broadcast room in the at least one recommended live broadcast room is shown based on the address information of the at least one recommended live broadcast room.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor of an electronic device to perform the above-described method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, which when run on a computer, causes the computer to implement the above method for pushing virtual resources.

Fig. 6 is a block diagram illustrating an apparatus 800 for virtual resource pushing according to an example embodiment.

For example, the apparatus 800 may be a mobile phone, a computer, a digital broadcast electronic device, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 6, the apparatus 800 may include one or more of the following components: a processing component 802, a memory 804, a power component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, and a communication component 816.

The processing component 802 generally controls overall operation of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.

The memory 804 is configured to store various types of data to support operation at the device 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Power supply components 807 provide power to the various components of device 800. The power components 807 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 800.

The multimedia component 808 includes a screen that provides an output interface between the device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in memory 404 or transmitted via communications component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the device 800. For example, the sensor assembly 814 may detect the open/closed state of the device 800, the relative positioning of the components, such as a display and keypad of the apparatus 800, the sensor assembly 814 may also detect a change in position of the apparatus 800 or a component of the apparatus 800, the presence or absence of user contact with the apparatus 800, orientation or acceleration/deceleration of the apparatus 800, and a change in temperature of the apparatus 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 816 is configured to facilitate communications between the apparatus 800 and other devices in a wired or wireless manner. The apparatus 800 may access a wireless network based on a communication standard, such as WiFi, an operator network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 416 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the methods of the first and second aspects.

In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 804 comprising instructions, executable by the processor 820 of the device 800 to perform the above-described method is also provided. Alternatively, for example, the storage medium may be a non-transitory computer-readable storage medium, such as a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is further provided a computer program product containing instructions, which when run on a computer, causes the computer to execute the virtual resource pushing method described in any of the above embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A virtual resource pushing method is applied to a server and comprises the following steps:

and pushing the virtual resource to the client.

2. The virtual resource pushing method according to claim 1, wherein the user information includes an order attribute of any one of the orders, and if it is determined that the user information satisfies a preset effective condition, acquiring a virtual resource matching the user information includes:

3. The virtual resource pushing method according to claim 2, wherein the user information further includes a paid order number of the target user in a preset time period, and if it is determined that the user information satisfies a preset valid condition, the virtual resource matching the user information is acquired, further comprising:

4. The virtual resource pushing method according to claim 1, wherein the method further comprises:

and pushing the preset virtual resource to the client.

5. The virtual resource pushing method according to claim 1, wherein the method further comprises:

6. A virtual resource pushing method is applied to a client and comprises the following steps:

receiving the virtual resource pushed by a server;

and displaying the virtual resource to the target user.

7. A virtual resource pushing device applied to a server includes:

8. A virtual resource pushing device applied to a client comprises:

9. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the virtual resource push method of any of claims 1 to 6.

10. A computer readable storage medium, wherein instructions, when executed by a processor of a virtual resource pushing electronic device, enable the virtual resource pushing electronic device to perform the virtual resource pushing method of any of claims 1 to 6.