CN116489419B - Information pushing method and system for target user terminal set - Google Patents

Information pushing method and system for target user terminal set Download PDF

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Publication number
CN116489419B
CN116489419B CN202310716231.1A CN202310716231A CN116489419B CN 116489419 B CN116489419 B CN 116489419B CN 202310716231 A CN202310716231 A CN 202310716231A CN 116489419 B CN116489419 B CN 116489419B
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user terminal
target
matched
server
target user
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CN116489419A (en
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陆远
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Shanghai Cloud Ladder Mdt Infotech Ltd
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Shanghai Cloud Ladder Mdt Infotech Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application provides an information pushing method and system for a target user terminal set. According to the method, a first selection instruction is acquired from a first real-time video transmission interactive interface displayed by a push terminal, an object set to be matched is sent to a server, so that the server determines a user terminal set to be selected according to the object set to be matched and a historical order data set, then the server sends the object set to be matched to each user terminal to be selected in the user terminal set to be matched, the object set to be matched is displayed on an object display position sequence of an object display list of the real-time video transmission interactive interface displayed by each user terminal to be selected, the server further determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, and pushes target information to each target user terminal in the target user terminal set, and accurate information push oriented to the target user terminal set is achieved.

Description

Information pushing method and system for target user terminal set
Technical Field
The present application relates to data processing technologies, and in particular, to an information pushing method and system for a target user terminal set.
Background
Network live broadcast refers to an interactive media form that transmits live video, audio and data content to viewers through the internet, thereby realizing real-time online playing. With the development and popularization of internet technology, network live broadcast has become an emerging commodity sales mode.
In the current live webcast sales platform, when information is pushed, for example, when coupons are pushed, all users are pushed in a non-differentiated manner, so that the problem of low information pushing accuracy is caused.
Disclosure of Invention
The application provides an information pushing method and system for a target user terminal set, which are used for solving the technical problem of low information pushing accuracy in the existing live broadcast sales platform.
In a first aspect, the present application provides an information pushing method for a target user terminal set, which is applied to a real-time video transmission system, where the real-time video transmission system includes a push terminal, a service end, and a user terminal set, where the push terminal and each user terminal in the user terminal set are respectively connected with the service end, and the method includes:
acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal, wherein the first selection instruction is used for determining an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched comprises at least one object to be matched;
The plug-flow terminal sends the object set to be matched to the server so that the server can determine a user terminal set to be selected according to the object set to be matched and a historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets a preset condition;
the server side sends the object set to be matched to each user terminal to be matched in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of a real-time video transmission interactive interface displayed by each user terminal to be matched;
the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminals in the target user terminal set are sets formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected;
the server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating modification of payment information corresponding to a target object set of the target user terminal, and the target object set is an object set determined in response to the second selection instruction.
In one possible design, the determining, at the server, the target user terminal set according to the selection status of each of the candidate user terminals on the object display position sequence further includes:
and the server side sends an object set corresponding to the first object display list to each drop user terminal in the drop user terminal set so that the drop user terminal displays the object set according to the first object display list, wherein the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
In one possible design, the method for pushing information for a target user terminal set further includes:
the server side sends an object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, and the unselected user terminal is a difference set between the user terminal set and the user terminal to be selected.
In one possible design, before the server sends the set of objects to be matched to each of the set of user terminals to be selected, the method further includes:
The server acquires the pushing authority of each user terminal in the user terminal set, and adds the user terminal with the pushing authority set as the opening authority to the user terminal set to be pushed;
and the server determines the set of the user terminals to be selected from the set of the user terminals to be pushed according to the set of the objects to be matched and the historical order data set.
In a possible design, the method for pushing information of the target user terminal set is characterized in that before the server sends the object set to be matched to each user terminal to be selected in the user terminal set to be selected, the method further includes:
the server acquires the pushing authority of each user terminal in the user terminal set, and adds the user terminal with the pushing authority set as the opening authority to the user terminal set to be pushed;
and the server determines the set of the user terminals to be selected from the set of the user terminals to be pushed according to the set of the objects to be matched and the historical order data set.
In one possible design, before the server pushes the target information to each target user terminal in the target user terminal set, the method further includes:
The server receives the selected object set which is sent by each target user terminal in the target user terminal set and is determined in response to the second selection instruction, so as to determine a target object set A according to all the selected object sets, and determine a target object type set according to the target object set AThe target object type set, wherein ,/>For the ith target object type, the target object set A is described inThe corresponding number of objects is->The total number of the objects corresponding to all the target object types in the target object set A isThe set of target object types +.>A subset of the set of objects to be matched;
if saidIf the target object characteristic parameter k is larger than the preset total threshold, determining the target object characteristic parameter k according to a formula 1, wherein the formula 1 is as follows:
，
wherein n is the set of target object typesNumber of target object types in>A threshold value of the preset number corresponding to the ith target object type, < ->The preset weight value corresponding to the ith target object type is set;
and the server determines that the characteristic parameter k of the target object is larger than a preset characteristic parameter threshold.
In one possible design, the determining, by the server, the set of user terminals to be selected according to the set of objects to be matched and the historical order data set includes:
The server determines the matching degree S between the object set B to be matched and first historical order data C corresponding to the first user terminal according to a preset matching degree evaluation model, wherein the object set to be matchedA first historical order data corresponding to the first user terminalM is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model includes formula 2, and formula 2 is:
，
wherein ,is->And->Similarity between them if->And->For the same target object ∈ ->If (if)And->For different target objects, but of the same object type, then +.>，/>If->And->For different object types, then->；/>For all->Is the average value of (2);
and if the matching degree S corresponding to the first user terminal is larger than a preset matching degree threshold, the first user terminal belongs to the object set to be matched.
In one possible design, before the server pushes the target information to each target user terminal in the target user terminal set, the method further includes:
according to the target user terminalThe corresponding matching degree is +.>And equation 3 determines the target value ++corresponding to the target information >Wherein the target user terminal set +.>The formula 3 is:
，
wherein h is the number of target user terminals in the target user terminal set D, M is a preset target number sum, and u is the expected number of target user terminals.
In a second aspect, the present application provides a real-time video transmission system comprising: the system comprises a push terminal, a service end and a user terminal set, wherein each user terminal in the push terminal and the user terminal set is respectively connected with the service end;
acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal, wherein the first selection instruction is used for determining an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched comprises at least one object to be matched;
the plug-flow terminal sends the object set to be matched to the server so that the server can determine a user terminal set to be selected according to the object set to be matched and a historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets a preset condition;
The server side sends the object set to be matched to each user terminal to be matched in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of a real-time video transmission interactive interface displayed by each user terminal to be matched;
the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminals in the target user terminal set are sets formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected;
the server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating modification of payment information corresponding to a target object set of the target user terminal, and the target object set is an object set determined in response to the second selection instruction.
In one possible design, the server sends an object set corresponding to the first object display list to each of the drop user terminal sets, so that the drop user terminal displays the object set according to the first object display list, where the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
In one possible design, the server sends the object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, where the unselected user terminal is a difference set between the user terminal set and the user terminal to be selected.
In one possible design, the server obtains the push permission of each user terminal in the user terminal set, and adds the user terminal with the push permission set as the open permission to the user terminal set to be pushed;
and the server determines the set of the user terminals to be selected from the set of the user terminals to be pushed according to the set of the objects to be matched and the historical order data set.
In one possible design, the server receives the set of selection objects determined in response to the second selection instruction and sent by each target user terminal in the set of target user terminals, so as to determine a set of target objects a according to all the sets of selection objects, and determine a set of target object types according to the set of target objects a The set of target object types +.>, wherein ,/>For the i-th target object type, said +.>The corresponding number of objects is->The total number of the objects corresponding to all the target object types in the target object set A is +.>The set of target object types +.>A subset of the set of objects to be matched;
if saidIf the target object characteristic parameter k is larger than the preset total threshold, determining the target object characteristic parameter k according to a formula 1, wherein the formula 1 is as follows:
，
wherein n is the set of target object typesNumber of target object types in>A threshold value of the preset number corresponding to the ith target object type, < ->The preset weight value corresponding to the ith target object type is set;
and the server determines that the characteristic parameter k of the target object is larger than a preset characteristic parameter threshold.
In one possible design, the determining, by the server, the set of user terminals to be selected according to the set of objects to be matched and the historical order data set includes:
the server determines the matching degree S between the object set B to be matched and first historical order data C corresponding to the first user terminal according to a preset matching degree evaluation model, wherein the object set to be matched A first historical order data corresponding to the first user terminalM is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model includes formula 2, and formula 2 is:
，
wherein ,is->And->Similarity between them if->And->For the same target object ∈ ->If (if)And->For different target objects, but of the same object type, then +.>，/>If->And->For different object types, then->；/>For all->Is the average value of (2);
and if the matching degree S corresponding to the first user terminal is larger than a preset matching degree threshold, the first user terminal belongs to the object set to be matched.
In one possible design, before the server pushes the target information to each target user terminal in the target user terminal set, the method further includes:
according to the target user terminalThe corresponding matching degree is +.>And equation 3 determines the target value ++corresponding to the target information>Wherein the target user terminal set +.>The formula 3 is:
，
wherein h is the number of target user terminals in the target user terminal set D, M is a preset target number sum, and u is the expected number of target user terminals.
In a third aspect, the present application provides an electronic device comprising:
a processor; the method comprises the steps of,
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform any one of the possible methods described in the first aspect via execution of the executable instructions.
In a fourth aspect, the present application provides a computer readable storage medium having stored therein computer executable instructions which when executed by a processor are adapted to carry out any one of the possible methods described in the first aspect.
According to the information pushing method and system for the target user terminal set, the first selection instruction is acquired from the first real-time video transmission interactive interface displayed by the push terminal, the object set to be matched is sent to the server, so that the server determines the user terminal set to be selected according to the object set to be matched and the historical order data set, then the server sends the object set to be matched to each user terminal to be selected in the user terminal set to be selected, the object set to be matched is displayed on the object display position sequence of the object display list of the real-time video transmission interactive interface displayed by each user terminal to be selected, the server further determines the target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, and pushes target information to each target user terminal in the target user terminal set, and therefore accurate information pushing for the target user terminal set is achieved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
FIG. 1 is a flow chart of an information push method for a set of target user terminals according to an example embodiment of the present application;
FIG. 2 is a flow chart of an information push method for a set of target user terminals according to another example embodiment of the present application;
FIG. 3 is a schematic diagram of a real-time video transmission system according to an example embodiment of the present application;
fig. 4 is a schematic structural view of an electronic device according to an exemplary embodiment of the present application.
Specific embodiments of the present application have been shown by way of the above drawings and will be described in more detail below. The drawings and the written description are not intended to limit the scope of the inventive concepts in any way, but rather to illustrate the inventive concepts to those skilled in the art by reference to the specific embodiments.
Detailed Description
Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the application. Rather, they are merely examples of apparatus and methods consistent with aspects of the application as detailed in the accompanying claims.
Fig. 1 is a flowchart of an information pushing method for a target user terminal set according to an exemplary embodiment of the present application. As shown in fig. 1, the method provided in this embodiment includes:
s101, acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by a push terminal.
The method provided by the embodiment is applied to a real-time video transmission system, wherein the real-time video transmission system comprises a push terminal, a server side and a user terminal set, and each user terminal in the push terminal and the user terminal set is respectively connected with the server side.
Specifically, in this step, a first selection instruction is obtained from a first real-time video transmission interactive interface displayed by the push terminal, where the first selection instruction is used to determine an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched includes at least one object to be matched. It should be noted that the real-time video transmission system may further include a plurality of push terminals, where one push terminal may be used for live broadcasting of a picture, and the other push terminal may be used as a management terminal, so as to input the first selection instruction through a first real-time video transmission interactive interface displayed on the management terminal. It should be appreciated that the first real-time video transmission interactive interface may be a live broadcast interface, the first object display list may be a commodity display list currently being sold in the live broadcast interface, and the first selection instruction may be a selection instruction selected by the commodity display list and participating in a group purchase activity.
S102, the plug-flow terminal sends the object set to be matched to the server, so that the server determines a user terminal set to be selected according to the object set to be matched and the historical order data set.
In the step, the plug-flow terminal sends the object set to be matched to the server side, so that the server side determines a user terminal set to be selected according to the object set to be matched and the historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets the preset condition.
Optionally, the determining, by the server, the set of user terminals to be selected according to the set of objects to be matched and the historical order data set may specifically include: the server determines the matching degree S between the object set B to be matched and the first historical order data C corresponding to the first user terminal according to a preset matching degree evaluation model, wherein the object set to be matchedFirst historical order data corresponding to first user terminalM is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model comprises a formula 2, and the formula 2 is as follows:
,
wherein ,is->And->Similarity between them if->And->For the same target object ∈ ->If (if)And->For different target objects, but of the same object type, then +.>，/>If->And->For different object types, then->；/>For all->Is the average value of (2);
if the matching degree corresponding to the first user terminal is larger than a preset matching degree threshold value, the first user terminal belongs to the object set to be matched.
S103, the server side sends the object set to be matched to each user terminal to be selected in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of the real-time video transmission interactive interface displayed by each user terminal to be selected.
In this step, the server sends the set of objects to be matched to each candidate user terminal in the set of candidate user terminals, so as to display the set of objects to be matched on the sequence of object display positions of the object display list of the real-time video transmission interactive interface displayed by each candidate user terminal. It should be understood that the set of objects to be matched may be a set formed by a commodity selected by a host through a commodity display list and participating in a group purchase activity, and the sequence of object display positions of the object display list may be a sequence formed by a front display position of the commodity display list on a live interface played by the user terminal, for example, a sequence formed by the front 10 display positions of the commodity display list, where the number of display positions included in the sequence may be determined according to the number of commodities participating in the group purchase activity.
In addition, in order to ensure that the normal display of the other user terminals is not interfered by the group purchase information, the server side can send an object set corresponding to the first object display list to each of the drop user terminals in the drop user terminal set, so that the drop user terminal displays the object set according to the first object display list, and the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
Further, the server may further send an object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, where the unselected user terminal is a difference set between the user terminal set and the user terminal to be selected.
S104, the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence.
Specifically, the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminal in the target user terminal set is a set formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected. It should be appreciated that the target user terminal set may be a set formed by user terminals that perform commodity selection on the commodity display list, where the second selection instruction may be a commodity selection instruction input on a front display position sequence of the commodity display list, or a shopping cart adding instruction that adds the commodity selection instruction input on the front display position sequence of the commodity display list to a shopping cart.
S105, the server pushes target information to each target user terminal in the target user terminal set.
After the server determines the target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, the server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating to modify payment information corresponding to the target object set of the target user terminal, and the target object set is the object set determined in response to the second selection instruction. It will be appreciated that the target information may be coupons, whereby items selected by the target user terminal to participate in group purchases are withheld during settlement of the payment.
Optionally, before the server pushes the target information to each target user terminal in the target user terminal set, the server may also receive, from the server, a set of selection objects determined in response to the second selection instruction, which are sent by each target user terminal in the target user terminal set, so as to determine a target object set a according to all the set of selection objects, and determine a target object type set according to the target object set a Target object type set->, wherein ,for the ith target object type, in the target pairElephant set A +.>The corresponding number of objects is->The total number of the objects corresponding to all the target object types in the target object set A is +.>Target object type set->Is a subset of the set of objects to be matched;
if it isIf the target object characteristic parameter k is larger than the preset total threshold, determining the target object characteristic parameter k according to a formula 1, wherein the formula 1 is as follows:
,
wherein n is a set of target object typesNumber of target object types in>A threshold value of the preset number corresponding to the ith target object type, < ->The preset weight value corresponding to the ith target object type is set; the server determines that the characteristic parameter k of the target object is larger than a preset characteristic parameter threshold. By setting the pushing trigger condition before pushing the target information to each target user terminal, comprehensive judgment can be performed according to the integral quantity of the group-purchased commodities and the weight quantity of each commodity in the group purchase during the group purchase, and further automation of judging the group conditions is realized.
In this embodiment, a first selection instruction is obtained in a first real-time video transmission interactive interface displayed by a push terminal, and an object set to be matched is sent to a server, so that the server determines a user terminal set to be selected according to the object set to be matched and a historical order data set, and then the server sends the object set to be matched to each user terminal to be selected in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of the real-time video transmission interactive interface displayed by each user terminal to be selected, and further, the server determines a target user terminal set according to a selection state of each user terminal to be selected on the object display position sequence, and pushes target information to each target user terminal in the target user terminal set, thereby realizing accurate information push for the target user terminal set.
Specifically, when the method is applied to a live broadcast scene, the method can accurately push the preferential information such as the consumption coupon and the like to the target user group matched with the commodity combination currently undergoing group purchase, wherein in the implementation, the automatic management and pushing of online group purchase to the commodity combination are further realized.
Fig. 2 is a flow chart of an information pushing method for a target user terminal set according to another exemplary embodiment of the present application. As shown in fig. 2, the method provided in this embodiment includes:
s201, acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal.
The method provided by the embodiment is applied to a real-time video transmission system, wherein the real-time video transmission system comprises a push terminal, a server side and a user terminal set, and each user terminal in the push terminal and the user terminal set is respectively connected with the server side.
Specifically, in this step, a first selection instruction is obtained from a first real-time video transmission interactive interface displayed by the push terminal, where the first selection instruction is used to determine an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched includes at least one object to be matched. It should be noted that the real-time video transmission system may further include a plurality of push terminals, where one push terminal may be used for live broadcasting of a picture, and the other push terminal may be used as a management terminal, so as to input the first selection instruction through a first real-time video transmission interactive interface displayed on the management terminal. It should be appreciated that the first real-time video transmission interactive interface may be a live broadcast interface, the first object display list may be a commodity display list currently being sold in the live broadcast interface, and the first selection instruction may be a selection instruction selected by the commodity display list and participating in a group purchase activity.
S202, the plug-flow terminal sends the object set to be matched to the server.
S203, the server acquires the pushing authority of each user terminal in the user terminal set, and adds the user terminal with the pushing authority set as the opening authority to the user terminal set to be pushed.
S204, the plug-flow terminal sends the object set to be matched to the server, so that the server determines the user terminal set to be selected according to the object set to be matched and the historical order data set.
In S202-S204, after the push terminal sends the object set to be matched to the server, the server obtains the push rights of each user terminal in the user terminal set, and adds the user terminal with the push rights set as the open rights to the user terminal set to be pushed. And then, the plug-flow terminal sends the object set to be matched to the server, so that the server determines the user terminal set to be selected according to the object set to be matched and the historical order data set. Therefore, before the push terminal pushes information, it needs to determine whether each user terminal opens the push permission, where the push permission may be that the user realizes opening or closing, so as to avoid degradation of user experience brought by forced information push to the user.
Specifically, the plug-flow terminal sends the object set to be matched to the server, so that the server determines a user terminal set to be selected according to the object set to be matched and the historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets the preset condition.
Optionally, the determining, by the server, the set of user terminals to be selected according to the set of objects to be matched and the historical order data set may specifically include: the server determines the matching degree S between the object set B to be matched and the first historical order data C corresponding to the first user terminal according to a preset matching degree evaluation model, wherein the object set to be matchedFirst historical order data corresponding to first user terminalM is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model comprises a formula 2, and the formula 2 is as follows:
,
wherein ,is->And->Similarity between them if->And->For the same target object ∈ ->If (if)And->For different target objects, but of the same object type, then +.>，/>If- >And->For different object types, then->；/>For all->Is the average value of (2);
if the matching degree S corresponding to the first user terminal is larger than a preset matching degree threshold value, the first user terminal belongs to the object set to be matched.
S205, the server side sends the object set to be matched to each user terminal to be matched in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of the real-time video transmission interactive interface displayed by each user terminal to be matched.
In this step, the server sends the set of objects to be matched to each candidate user terminal in the set of candidate user terminals, so as to display the set of objects to be matched on the sequence of object display positions of the object display list of the real-time video transmission interactive interface displayed by each candidate user terminal. It should be understood that the set of objects to be matched may be a set formed by a commodity selected by a host through a commodity display list and participating in a group purchase activity, and the sequence of object display positions of the object display list may be a sequence formed by a front display position of the commodity display list on a live interface played by the user terminal, for example, a sequence formed by the front 10 display positions of the commodity display list, where the number of display positions included in the sequence may be determined according to the number of commodities participating in the group purchase activity.
In addition, in order to ensure that the normal display of the other user terminals is not interfered by the group purchase information, the server side can send an object set corresponding to the first object display list to each of the drop user terminals in the drop user terminal set, so that the drop user terminal displays the object set according to the first object display list, and the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
Further, the server may further send an object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, where the unselected user terminal is a difference set between the user terminal set and the user terminal to be selected.
S206, the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence.
Specifically, the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminal in the target user terminal set is a set formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected. It should be appreciated that the target user terminal set may be a set formed by user terminals that perform commodity selection on the commodity display list, where the second selection instruction may be a commodity selection instruction input on a front display position sequence of the commodity display list, or a shopping cart adding instruction that adds the commodity selection instruction input on the front display position sequence of the commodity display list to a shopping cart.
S207, the server pushes target information to each target user terminal in the target user terminal set.
After the server determines the target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, the server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating to modify payment information corresponding to the target object set of the target user terminal, and the target object set is the object set determined in response to the second selection instruction. It will be appreciated that the target information may be coupons, whereby items selected by the target user terminal to participate in group purchases are withheld during settlement of the payment.
In addition, before the server pushes the target information to each target user terminal in the target user terminal set, the target information can be sent to the target user terminal according to the target user terminalThe corresponding matching degree is +.>And formula 3 determines the target value +.>Wherein the target user terminal set +.>Equation 3 is:
，
wherein h is the number of target user terminals in the target user terminal set D, M is the sum of preset target numbers, and u is the expected number of target user terminals. In addition, the ratio of the coupon amount is determined by the matching degree, so that the accurate issuing of the coupons to the target user can be further realized.
Fig. 3 is a schematic diagram of a real-time video transmission system according to an exemplary embodiment of the present application. As shown in fig. 3, the system 300 provided in this embodiment includes:
a push terminal 310, a server 320, and a user terminal set 330, where each user terminal in the push terminal 310 and the user terminal set 330 is connected to the server 320;
acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal 310, wherein the first selection instruction is used for determining an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched comprises at least one object to be matched;
the push terminal 310 sends the set of objects to be matched to the server 320, so that the server 320 determines a set of user terminals to be selected according to the set of objects to be matched and a set of historical order data, and the matching degree between the historical order data corresponding to each user terminal to be selected in the set of user terminals to be selected and the set of objects to be matched meets a preset condition;
the server 320 sends the set of objects to be matched to each of the set of user terminals to be matched, so as to display the set of objects to be matched on an object display position sequence of an object display list of a real-time video transmission interactive interface displayed by each user terminal to be matched;
The server 320 determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, where a target user terminal in the target user terminal set is a set formed by user terminals in the user terminal set to be selected, which acquire a second selection instruction on the object display position sequence;
the server 320 pushes target information to each target user terminal in the target user terminal set, where the target information is used to indicate modification of payment information corresponding to a target object set of the target user terminal, and the target object set is an object set determined in response to the second selection instruction.
In one possible design, the server 320 sends, to each of the drop user terminal sets, an object set corresponding to the first object display list, so that the drop user terminal displays the object set according to the first object display list, where the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
In one possible design, the server 320 sends the object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, where the unselected user terminal is a difference set between the user terminal set and the candidate user terminal.
In one possible design, the server 320 obtains a push permission of each user terminal in the set of user terminals, and adds a user terminal with the push permission set as an open permission to the set of user terminals to be pushed;
the server 320 determines the set of candidate user terminals from the set of candidate user terminals according to the set of objects to be matched and the set of historical order data.
In one possible design, the server 320 receives the set of selection objects determined by each target user terminal in the set of target user terminals in response to the second selection instruction, so as to determine a set of target objects a according to all the sets of selection objects, and determine a set of target object types according to the set of target objects aTarget object type set->, wherein ,/>For the ith target object type, in target object set A +.>The corresponding number of objects is->The total number of the objects corresponding to all the target object types in the target object set A is +.>Target object type set->Is a subset of the set of objects to be matched;
if it isIf the target object characteristic parameter k is larger than the preset total threshold, determining the target object characteristic parameter k according to a formula 1, wherein the formula 1 is as follows:
,
Wherein n is a set of target object typesNumber of target object types in>A threshold value of the preset number corresponding to the ith target object type, < ->The preset weight value corresponding to the ith target object type is set; the server determines that the characteristic parameter k of the target object is larger than a preset characteristic parameter threshold.
In one possible design, the server 320 determines the set of objects to be matched according to a preset matching degree evaluation modelMatching degree S between the combination B and first historical order data C corresponding to the first user terminal, wherein the object set to be matchedFirst historical order data corresponding to the first user terminal>M is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model comprises a formula 2, and the formula 2 is as follows:
,
wherein ,is->And->Similarity between them if->And->For the same target object ∈ ->If (if)And->For different target objects, but of the same object type, then +.>，/>If->And->For different object types, then->；/>For all->Is the average value of (2);
and if the matching degree S corresponding to the first user terminal is larger than a preset matching degree threshold, the first user terminal belongs to an object set to be matched.
In one possible design, the server 320 may determine the target user terminal based on the target user terminalThe corresponding matching degree is +.>And equation 3 determines the target value ++corresponding to the target information>Wherein the target user terminal setThe formula 3 is:
，
wherein h is the number of target user terminals in the target user terminal set D, M is a preset target number sum, and u is the expected number of target user terminals.
Fig. 4 is a schematic structural view of an electronic device according to an exemplary embodiment of the present application. As shown in fig. 4, an electronic device 400 provided in this embodiment includes: a processor 401 and a memory 402; wherein:
a memory 402 for storing a computer program, which memory may also be a flash memory.
A processor 401 for executing the execution instructions stored in the memory to implement the steps in the above method. Reference may be made in particular to the description of the embodiments of the method described above.
Alternatively, the memory 402 may be separate or integrated with the processor 401.
When the memory 402 is a device separate from the processor 401, the electronic apparatus 400 may further include:
a bus 403 for connecting the memory 402 and the processor 401.
The present embodiment also provides a readable storage medium having a computer program stored therein, which when executed by at least one processor of an electronic device, performs the methods provided by the various embodiments described above.
The present embodiment also provides a program product comprising a computer program stored in a readable storage medium. The computer program may be read from a readable storage medium by at least one processor of an electronic device, and executed by the at least one processor, causes the electronic device to implement the methods provided by the various embodiments described above.
Other embodiments of the application will be apparent to those skilled in the art from consideration of the specification and practice of the application disclosed herein. This application is intended to cover any variations, uses, or adaptations of the application following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the application pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It is to be understood that the application is not limited to the precise arrangements and instrumentalities shown in the drawings, which have been described above, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims (10)

1. The information pushing method for the target user terminal set is characterized by being applied to a real-time video transmission system, wherein the real-time video transmission system comprises a push terminal, a service end and a user terminal set, each user terminal in the push terminal and the user terminal set is respectively connected with the service end, and the method comprises the following steps:
acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal, wherein the first selection instruction is used for determining an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched comprises at least one object to be matched;
the plug-flow terminal sends the object set to be matched to the server so that the server can determine a user terminal set to be selected according to the object set to be matched and a historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets a preset condition;
The server side sends the object set to be matched to each user terminal to be matched in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of a real-time video transmission interactive interface displayed by each user terminal to be matched;
the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminals in the target user terminal set are sets formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected;
the server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating modification of payment information corresponding to a target object set of the target user terminal, and the target object set is an object set determined in response to the second selection instruction.
2. The method for pushing information to a target user terminal set according to claim 1, wherein determining, at the server, the target user terminal set according to the selection status of each of the user terminals to be selected on the object display position sequence, further comprises:
And the server side sends an object set corresponding to the first object display list to each drop user terminal in the drop user terminal set so that the drop user terminal displays the object set according to the first object display list, wherein the drop user terminal set is a difference set between the to-be-selected user terminal set and the target user terminal set.
3. The method for pushing information to a set of target user terminals according to claim 2, further comprising:
the server side sends an object set corresponding to the first object display list to each unselected user terminal in the unselected user terminal set, so that the unselected user terminal displays the object set according to the first object display list, and the unselected user terminal is a difference set between the user terminal set and the user terminal to be selected.
4. The method for pushing information to a target set of user terminals according to claim 3, further comprising, before the server sends the set of objects to be matched to each of the set of user terminals to be selected:
the server acquires the pushing authority of each user terminal in the user terminal set, and adds the user terminal with the pushing authority set as the opening authority to the user terminal set to be pushed;
And the server determines the set of the user terminals to be selected from the set of the user terminals to be pushed according to the set of the objects to be matched and the historical order data set.
5. The method for pushing information to a target user terminal set according to any one of claims 1 to 4, wherein before the service end pushes target information to each target user terminal in the target user terminal set, the method further comprises:
the server receives the selected object set which is sent by each target user terminal in the target user terminal set and is determined in response to the second selection instruction, so as to determine a target object set A according to all the selected object sets, and determine a target object type set according to the target object set AThe target object type set, wherein ,/>For the ith target object type, the target object set A is described inThe corresponding number of objects is->The total number of the objects corresponding to all the target object types in the target object set A isThe set of target object types +.>A subset of the set of objects to be matched;
if saidIf the target object characteristic parameter k is larger than the preset total threshold, determining the target object characteristic parameter k according to a formula 1, wherein the formula 1 is as follows:
，
Wherein n is the set of target object typesNumber of target object types in>A threshold value of the preset number corresponding to the ith target object type, < ->The preset weight value corresponding to the ith target object type is set;
and the server determines that the characteristic parameter k of the target object is larger than a preset characteristic parameter threshold.
6. The method for pushing information to a target user terminal set according to any one of claims 1 to 4, wherein the determining, by the server, the candidate user terminal set according to the object set to be matched and the historical order data set includes:
the server determines the matching degree S between the object set B to be matched and first historical order data C corresponding to the first user terminal according to a preset matching degree evaluation model, wherein the object set to be matchedA first historical order data corresponding to the first user terminalM is the number of target objects in the object set to be matched B, t is the number of target objects in the object set to be matched C, the preset matching degree evaluation model includes formula 2, and formula 2 is:
，
wherein ,is->And->Similarity between them if- >And->For the same target object ∈ ->If->And (3) withFor different target objects, but of the same object type, then +.>，/>If->And->For different object types, then->；/>For all->Is the average value of (2);
and if the matching degree S corresponding to the first user terminal is larger than a preset matching degree threshold, the first user terminal belongs to the object set to be matched.
7. The method for pushing information to a target user terminal set according to claim 6, further comprising, before the server pushes target information to each target user terminal in the target user terminal set:
according to the target user terminalThe corresponding matching degree is +.>And equation 3 determines the target value ++corresponding to the target information>Wherein the target user terminal set +.>The formula 3 is:
，
wherein h is the number of target user terminals in the target user terminal set D, M is a preset target number sum, and u is the expected number of target user terminals.
8. A real-time video transmission system, comprising: the system comprises a push terminal, a service end and a user terminal set, wherein each user terminal in the push terminal and the user terminal set is respectively connected with the service end;
Acquiring a first selection instruction from a first real-time video transmission interactive interface displayed by the push terminal, wherein the first selection instruction is used for determining an object set to be matched from a first object display list of the first real-time video transmission interactive interface, and the object set to be matched comprises at least one object to be matched;
the plug-flow terminal sends the object set to be matched to the server so that the server can determine a user terminal set to be selected according to the object set to be matched and a historical order data set, and the matching degree between the historical order data corresponding to each user terminal to be selected in the user terminal set to be selected and the object set to be matched meets a preset condition;
the server side sends the object set to be matched to each user terminal to be matched in the user terminal set to be matched, so that the object set to be matched is displayed on an object display position sequence of an object display list of a real-time video transmission interactive interface displayed by each user terminal to be matched;
the server determines a target user terminal set according to the selection state of each user terminal to be selected on the object display position sequence, wherein the target user terminals in the target user terminal set are sets formed by user terminals which acquire a second selection instruction on the object display position sequence in the user terminal set to be selected;
The server pushes target information to each target user terminal in the target user terminal set, wherein the target information is used for indicating modification of payment information corresponding to a target object set of the target user terminal, and the target object set is an object set determined in response to the second selection instruction.
9. An electronic device, comprising:
a processor; the method comprises the steps of,
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the method of any one of claims 1 to 7 via execution of the executable instructions.
10. A computer readable storage medium having stored therein computer executable instructions which when executed by a processor are adapted to carry out the method of any one of claims 1 to 7.
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