CN112785333B - Advertisement putting method, electronic equipment, storage medium and device - Google Patents

Advertisement putting method, electronic equipment, storage medium and device Download PDF

Info

Publication number
CN112785333B
CN112785333B CN202110036332.5A CN202110036332A CN112785333B CN 112785333 B CN112785333 B CN 112785333B CN 202110036332 A CN202110036332 A CN 202110036332A CN 112785333 B CN112785333 B CN 112785333B
Authority
CN
China
Prior art keywords
advertisement
content
inter
target
multimedia content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN202110036332.5A
Other languages
Chinese (zh)
Other versions
CN112785333A (en
Inventor
徐锋
孙林峰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing QIYI Century Science and Technology Co Ltd
Original Assignee
Beijing QIYI Century Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing QIYI Century Science and Technology Co Ltd filed Critical Beijing QIYI Century Science and Technology Co Ltd
Priority to CN202110036332.5A priority Critical patent/CN112785333B/en
Publication of CN112785333A publication Critical patent/CN112785333A/en
Application granted granted Critical
Publication of CN112785333B publication Critical patent/CN112785333B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The application relates to an advertisement putting method, electronic equipment, a storage medium and a device, wherein the method comprises the following steps: receiving an acquisition request of multimedia content; acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account; determining advertisement insertion information corresponding to the multimedia content by utilizing the characteristic data; and sending the multimedia content, the advertisement content corresponding to the multimedia content and the advertisement inserting information to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to a time point. According to the technical scheme, before each video playing, the advertisement inserting times in the video playing process can be dynamically determined, so that the flexibility of advertisement putting is improved.

Description

Advertisement putting method, electronic equipment, storage medium and device
Technical Field
The present application relates to the field of computer technologies, and in particular, to an advertisement delivery method, an electronic device, a storage medium, and an apparatus.
Background
At present, advertising on network media for showing products has become a common means for merchants, and good product marketing effects can be quickly obtained by showing products through the network media. Video is a common form of network media and is thus a target area for advertisement delivery.
In conventional video advertisement delivery, a media side determines advertisement parameters of advertisement slots corresponding to a video in advance according to different types of the video, and delivers advertisements according to the advertisement parameters. However, placing advertisements according to predetermined advertisement parameters may make advertisement placement less flexible.
Disclosure of Invention
The application provides an advertisement putting method, electronic equipment, a storage medium and a device, which are used for realizing flexible advertisement putting.
In a first aspect, an advertisement delivery method is provided, including:
receiving an acquisition request of multimedia content;
acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account;
determining advertisement inserting information corresponding to the multimedia content by utilizing the characteristic data, wherein the advertisement inserting information comprises advertisement inserting times corresponding to a target account in the process of playing the multimedia content and time points of each inserting;
and sending the multimedia content, the advertisement content corresponding to the multimedia content and the advertisement inserting information to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to the time point.
In a second aspect, there is provided an advertisement delivery method, including:
receiving multimedia content, advertisement content and advertisement inserting information, wherein the advertisement inserting information comprises advertisement inserting times and time points of each inserting;
and in the process of playing the multimedia content, playing the advertisement content when the playing time reaches the time point of each break.
A third aspect provides a storage medium comprising a stored program, wherein the program when run performs the method of the first aspect.
A fourth aspect provides a storage medium comprising a stored program, wherein the program when run performs the method of the second aspect.
A fifth aspect provides a server, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of the first aspect by running a program stored on a memory.
A sixth aspect provides a client device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of the second aspect by running a program stored on a memory.
In a seventh aspect, an advertisement delivery system is provided, comprising:
a server, a client device in communication with the server;
the server is used for executing the method of the first aspect;
the client device user performs the method of the second aspect.
Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages:
in the technical scheme provided by the embodiment of the application, when the acquisition request of the multimedia content is received, the target account and the characteristic data corresponding to the acquisition request are determined, the advertisement inserting information corresponding to the multimedia content is determined according to the characteristic data, and the advertisement inserting information is sent to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to a time point. According to the technical scheme, before each video playing, the advertisement inserting times in the video playing process can be dynamically determined, so that the flexibility of advertisement putting is improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
FIG. 1 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present application;
FIG. 2 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 3 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 4 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 5 is a schematic diagram of an advertisement delivery system according to an embodiment of the present application;
FIG. 6 is a schematic diagram of an advertisement delivery device according to an embodiment of the present application;
FIG. 7 is a schematic diagram of an advertisement delivery device according to another embodiment of the present application;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application.
The embodiment of the application provides an advertisement putting method, which is applied to a server, as shown in fig. 1, and comprises the following steps:
step 101, receiving an acquisition request of multimedia content;
illustratively, the multimedia content includes, but is not limited to, audio content or video content.
102, acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account;
optionally, when the target account is not a new account, feature data corresponding to the target feature may be extracted from history log data corresponding to the target account.
Optionally, the feature data includes user feature data and/or statistical feature data corresponding to the target account.
For example, the user characteristic data may include data such as registration information of the target account, and thus the user characteristic data may be data such as an account name, a password, and the like of the target account.
The statistical feature data can be obtained according to the historical browsing record of the target account, the historical film watching behavior and other data statistics, so that the statistical feature data can be the user portrait corresponding to the target account.
For example, the user profile of the target account may include data of interest, age, and gender of the target account.
Step 103, determining advertisement insertion information corresponding to the multimedia content by utilizing the characteristic data;
the advertisement inserting information comprises advertisement inserting times corresponding to a target account in the process of playing the multimedia content and time points of each inserting;
optionally, when the target account is a new account, no history log data corresponding to the target account exists in the server, and the server determines advertisement insertion information corresponding to the multimedia content by adopting a default policy.
Step 104, sending the multimedia content, the advertisement content corresponding to the multimedia content and the advertisement inserting information to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to a time point.
In the technical scheme provided by the embodiment of the application, when the acquisition request of the multimedia content is received, the target account and the characteristic data corresponding to the acquisition request are determined, the advertisement inserting information corresponding to the multimedia content is determined according to the characteristic data, and the advertisement inserting information is sent to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to a time point. According to the technical scheme, before each video playing, the advertisement inserting times in the video playing process can be dynamically determined, so that the flexibility of advertisement putting is improved.
In yet another embodiment of the present application, based on the foregoing embodiments of steps 101 to 104, as shown in fig. 2, step 103 may include the steps of:
step 201, inputting the characteristic data into a model, and reasoning to obtain the predicted advertisement inserting times corresponding to the characteristic data;
alternatively, in this embodiment, the model may be trained in advance using the sample feature data.
The sample characteristic data comprises characteristic data corresponding to different accounts. And the feature data of each account can be manually marked with the advertisement inserting times corresponding to the feature data.
Therefore, the model obtained through sample feature data training can be used for reasoning to obtain the predicted advertisement inserting times corresponding to the feature data of the target account.
Step 202, determining advertisement inserting times corresponding to the predicted advertisement inserting times;
wherein the advertisement inserting frequency is not less than the predicted advertisement inserting frequency.
In this embodiment, N insert times intervals are preset, when determining the advertisement insert times, determining a target insert times interval to which the predicted advertisement insert times belong from the N insert times intervals, and taking the maximum insert times in the target insert times interval as the advertisement insert times, where N is a positive integer.
For example, the N break frequency intervals may be (1, 3), (4, 7), and when the predicted break frequency is 5 times, the target break frequency interval to which the predicted break frequency belongs is determined to be (4, 7), and thus the break frequency corresponding to the predicted break frequency is 7 times.
Step 203, determining the time point of each break in the advertisement break times;
alternatively, the present embodiment may determine the time point of each break in a downward rounding manner.
When determining the time point of each break by adopting a downward rounding mode, the time point of the first break and the break time interval can be preset.
Taking video content as an example, when the playing duration of the video is 44 minutes, if the first break-in time point is the 11 th minute of video playing, the break-in time interval is 15 minutes, and since 44/15 is smaller than 3, after rounding down, the video of 44 minutes only will have 2 break-in time points, namely the 11 th minute and the 26 th minute.
And 204, obtaining advertisement insertion information based on the advertisement insertion times and the time point of each insertion.
In still another embodiment of the present application, based on the foregoing embodiments of step 201 to step 204, as shown in fig. 3, the process of determining the target break number interval corresponding to the predicted advertisement break number may include the following steps:
step 301, acquiring the number of times of browsing advertisement content completed by a target account in a preset period;
the preset period may be manually preset.
For example, the preset period may be one day, one week, one month, or the like.
In this embodiment, the manner of browsing the advertisement content once may be preset.
Taking video as an example, in practical application, the preset manner of browsing the advertisement content once may be that when an advertisement is inserted in the video playing process, if the played time of the advertisement is not less than the preset time, one browsing of the advertisement is recorded, or when an advertisement is inserted, when the user clicks the advertisement through an account, one browsing of the advertisement is recorded, and the like.
Step 302, when the advertisement content browsing frequency does not exceed the frequency threshold, acquiring a first inter-cut frequency interval to which the predicted advertisement inter-cut frequency belongs, and taking the first inter-cut frequency interval as a target inter-cut frequency interval;
the frequency threshold may be manually preset.
Step 303, when the browsing frequency of the advertisement content exceeds the frequency threshold, determining the second inter-cut frequency interval as a target inter-cut frequency interval;
the maximum inserting frequency in the second inserting frequency interval is smaller than the maximum inserting frequency in the first inserting frequency interval.
Optionally, the second inter-cut time interval may be an interval adjacent to the first inter-cut time interval, or may be an interval spaced from the first inter-cut time by a preset interval number.
For example, if the first inter-cut time interval is (4, 7), the second inter-cut time interval adjacent to the first inter-cut time interval may be (2, 4), and the second inter-cut time interval spaced 1 interval from the first inter-cut time interval may be (1, 2).
In this embodiment, considering that the user has watched the advertisement for multiple times in the preset period during the playing process of the video content before requesting to play the video, in order to avoid affecting the watching experience of the user as much as possible, the number of times of advertisement insertion can be reduced for the user by combining the number of times of advertisement watching in the preset period with the number of times of advertisement insertion of the user.
Based on the same inventive concept, an embodiment of the present application provides an advertisement putting method, which is applied to a client device, as shown in fig. 4, and includes:
step 401, receiving multimedia content, advertisement content and advertisement insertion information;
the advertisement insertion information comprises the advertisement insertion times and the time point of each insertion.
In practical application, a user can operate a device for playing the multimedia content through an account, such as the multimedia content information displayed by the double-click device, the device generates a corresponding acquisition request based on the operation, and sends the acquisition request to a server.
Step 402, in the process of playing the multimedia content, when the playing time reaches the time point of each break, playing the advertisement content.
In one example, the advertising content played at each point in time may be the same advertising content, i.e., the received advertising content.
In another example, the advertising content played at different points in time is different and constitutes the advertising content received.
In this case, the client device acquires the target advertisement content corresponding to each point in time from the advertisement content, and plays the target advertisement content when the play time reaches the time.
For example, if the received advertisement content is an advertisement of 1min, the number of times of advertisement insertion included in the advertisement insertion information is 2, and the time points of the 2 times of insertion are 11 th and 26 th minutes, respectively, then the targeted advertisement content corresponding to 11 th minute is an advertisement of the first 60s, and the targeted advertisement content corresponding to 26 th minute is an advertisement of the second 60 s.
Alternatively, the client device may create a correspondence between the time point and the target advertisement content, and obtain, from the advertisement content, the target advertisement content corresponding to the time point according to the correspondence.
On the basis of the foregoing example, when it is determined that the advertisement content is an advertisement of 1min, the number of times of advertisement insertion is 2, and the time points of 2 times of insertion are respectively 11 th and 26 th minutes, the 11 th minute may be set to correspond to the advertisement of the preceding 60s, and the 26 th minute may correspond to the advertisement of the following 60s, so that when the target advertisement content corresponding to the time point is acquired, the target advertisement content may be acquired according to the set correspondence.
Based on the same inventive concept, an embodiment of the present application provides an advertisement delivery system, as shown in fig. 5, including:
a server 501, and a client device 502 in communication with the server 501;
the server 501 is configured to receive an acquisition request of multimedia content; acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account; determining advertisement inserting information corresponding to the multimedia content by utilizing the characteristic data, wherein the advertisement inserting information comprises advertisement inserting times corresponding to a target account in the process of playing the multimedia content and time points of each inserting; sending multimedia content, advertisement content corresponding to the multimedia content and advertisement inserting information to equipment where the target account is located;
the client device 502 is configured to receive multimedia content, advertisement content, and advertisement insertion information, where the advertisement insertion information includes advertisement insertion times and time points of each insertion; in the process of playing the multimedia content, when the playing time reaches the time point of each break, the advertisement content is played.
Based on the same inventive concept, an embodiment of the present application provides an advertisement delivery device, as shown in fig. 6, including:
a first receiving unit 601, configured to receive an acquisition request of multimedia content;
an obtaining unit 602, configured to obtain a target account corresponding to the obtaining request, and feature data corresponding to the target account;
a determining unit 603, configured to determine, using the feature data, advertisement insertion information corresponding to the multimedia content, where the advertisement insertion information includes advertisement insertion times corresponding to the target account in a process of playing the multimedia content, and a time point of each insertion;
the sending unit 604 is configured to send the multimedia content, the advertisement content corresponding to the multimedia content, and the advertisement insertion information to a device where the target account is located, so that the device plays the advertisement content when playing the multimedia content to a time point.
Based on the same inventive concept, an embodiment of the present application provides an advertisement delivery device, as shown in fig. 7, including:
a second receiving unit 701, configured to receive multimedia content, advertisement content, and advertisement insertion information, where the advertisement insertion information includes advertisement insertion times and time points of each insertion;
the playing unit 702 is configured to play the advertisement content when the playing time reaches the time point of each break in the process of playing the multimedia content.
Based on the same concept, the embodiment of the application also provides an electronic device, as shown in fig. 8, where the electronic device mainly includes: a processor 801, a communication interface 802, a memory 803, and a communication bus 804, wherein the processor 801, the communication interface 802, and the memory 803 complete communication with each other through the communication bus 804. The memory 803 stores therein a program executable by the processor 801, and the processor 801 executes the program stored in the memory 803 to realize the following steps:
receiving an acquisition request of multimedia content;
acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account;
determining advertisement inserting information corresponding to the multimedia content by utilizing the characteristic data, wherein the advertisement inserting information comprises advertisement inserting times corresponding to a target account in the process of playing the multimedia content and time points of each inserting;
sending the multimedia content, the advertisement content corresponding to the multimedia content and the advertisement inserting information to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to a time point;
or alternatively, the first and second heat exchangers may be,
receiving multimedia content, advertisement content and advertisement inserting information, wherein the advertisement inserting information comprises advertisement inserting times and time points of each inserting;
in the process of playing the multimedia content, when the playing time reaches the time point of each break, the advertisement content is played.
The communication bus 804 mentioned in the above electronic device may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated to PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated to EISA) bus, or the like. The communication bus 804 may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, only one thick line is shown in fig. 8, but not only one bus or one type of bus.
The communication interface 802 is used for communication between the electronic device and other devices described above.
The memory 803 may include a random access memory (Random Access Memory, abbreviated as RAM) or may include a non-volatile memory (non-volatile memory), such as at least one magnetic disk memory. Optionally, the memory may also be at least one storage device located remotely from the aforementioned processor 801.
The processor 801 may be a general-purpose processor including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), a digital signal processor (Digital Signal Processing, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a Field programmable gate array (Field-Programmable Gate Array, FPGA), or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components.
In yet another embodiment of the present application, there is also provided a computer-readable storage medium having stored therein a computer program which, when run on a computer, causes the computer to perform the advertisement delivery method described in the above embodiment.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer instructions are loaded and executed on a computer, the processes or functions described in accordance with embodiments of the present application are produced in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another computer-readable storage medium, for example, by a wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, microwave, etc.) means from one website, computer, server, or data center to another. The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk, magnetic tape, etc.), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid state disk), etc.
It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing is only a specific embodiment of the application to enable those skilled in the art to understand or practice the application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. An advertising method, comprising:
receiving an acquisition request of multimedia content;
acquiring a target account corresponding to the acquisition request and characteristic data corresponding to the target account;
determining advertisement insertion information corresponding to the multimedia content by utilizing the characteristic data, wherein the method comprises the following steps of: inputting the characteristic data into a model, and reasoning to obtain the predicted advertisement inserting times corresponding to the characteristic data; determining the advertisement insertion times corresponding to the predicted advertisement insertion times: determining a target inter-cut number interval corresponding to the predicted advertisement inter-cut number from N inter-cut number intervals, and taking the maximum inter-cut number in the target inter-cut number interval as the advertisement inter-cut number; determining the time point of each break in the advertisement break times; based on the advertisement inserting times and the time points of each inserting, obtaining advertisement inserting information, wherein the advertisement inserting information comprises advertisement inserting times corresponding to a target account in the process of playing the multimedia content and the time points of each inserting;
and sending the multimedia content, the advertisement content corresponding to the multimedia content and the advertisement inserting information to the equipment where the target account is located, so that the equipment plays the advertisement content when playing the multimedia content to the time point.
2. The method of claim 1, wherein determining a target spot number interval corresponding to the predicted advertisement spot number from N spot number intervals comprises:
acquiring the number of times of browsing advertisement content completed by the target account in a preset period;
when the advertisement content browsing frequency does not exceed the frequency threshold, acquiring a first inter-cut frequency interval to which the predicted advertisement inter-cut frequency belongs, and taking the first inter-cut frequency interval as the target inter-cut frequency interval;
when the advertisement content browsing frequency exceeds a frequency threshold, determining a second inter-cut frequency interval as the target inter-cut frequency interval;
the maximum inserting frequency in the second inserting frequency interval is smaller than the maximum inserting frequency in the first inserting frequency interval.
3. An advertising method, comprising:
receiving multimedia content, advertisement content and advertisement inserting information, wherein the advertisement inserting information comprises advertisement inserting times and time points of each inserting, and the advertisement inserting information is obtained in the following mode: inputting the feature data of the target account corresponding to the acquisition request of the multimedia content into a model, and reasoning to obtain the predicted advertisement inserting times corresponding to the feature data; determining the advertisement insertion times corresponding to the predicted advertisement insertion times: determining a target inter-cut number interval corresponding to the predicted advertisement inter-cut number from N inter-cut number intervals, and taking the maximum inter-cut number in the target inter-cut number interval as the advertisement inter-cut number; determining the time point of each break in the advertisement break times; obtaining the advertisement inserting information based on the advertisement inserting times and the time point of each inserting;
and in the process of playing the multimedia content, playing the advertisement content when the playing time reaches the time point of each break.
4. A method according to claim 3, wherein playing the advertising content when the play time reaches the point in time of each break comprises:
for the time point of each break, acquiring target advertisement content corresponding to the time point from the advertisement content;
and when the playing time reaches the time point, playing the target advertisement content.
5. The method of claim 4, wherein obtaining targeted advertising content corresponding to the point in time from the advertising content comprises:
creating a corresponding relation between the time point and the target advertisement content;
and acquiring the target advertisement content from the advertisement content according to the corresponding relation.
6. A storage medium comprising a stored program, wherein the program when run performs the method of any one of the preceding claims 1 to 2.
7. A storage medium comprising a stored program, wherein the program when run performs the method of any of the preceding claims 3-5.
8. The server comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for performing the method of any one of claims 1 to 2 by running a program stored on a memory.
9. The client device comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for performing the method of any of claims 3-5 by running a program stored on a memory.
10. An advertising system, comprising:
a server, a client device in communication with the server;
the server being adapted to perform the method of any one of claims 1-2;
the client device user performing the method of any of claims 3-5.
CN202110036332.5A 2021-01-12 2021-01-12 Advertisement putting method, electronic equipment, storage medium and device Active CN112785333B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202110036332.5A CN112785333B (en) 2021-01-12 2021-01-12 Advertisement putting method, electronic equipment, storage medium and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202110036332.5A CN112785333B (en) 2021-01-12 2021-01-12 Advertisement putting method, electronic equipment, storage medium and device

Publications (2)

Publication Number Publication Date
CN112785333A CN112785333A (en) 2021-05-11
CN112785333B true CN112785333B (en) 2023-09-01

Family

ID=75755351

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202110036332.5A Active CN112785333B (en) 2021-01-12 2021-01-12 Advertisement putting method, electronic equipment, storage medium and device

Country Status (1)

Country Link
CN (1) CN112785333B (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114143590B (en) * 2021-11-18 2023-12-19 北京达佳互联信息技术有限公司 Video playing method, server and storage medium
CN116132716A (en) * 2023-02-22 2023-05-16 北京奇艺世纪科技有限公司 Media information issuing method and device, electronic equipment and readable storage medium

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090041742A (en) * 2007-10-24 2009-04-29 주식회사 케이티 Method and system for providing ucc-based advertisement service
KR20090114637A (en) * 2008-04-30 2009-11-04 에스케이 텔레콤주식회사 Play system for intelligent contents and play method for intelligent contents and recording media storing contents operating program
CN104735486A (en) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 Method and device for controlling advertising broadcasting
CN105227975A (en) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 Advertisement placement method and device
CN105847956A (en) * 2016-04-25 2016-08-10 乐视控股（北京）有限公司 Advertisement putting method and device
CN105913282A (en) * 2016-04-12 2016-08-31 乐视控股（北京）有限公司 Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof
WO2018086303A1 (en) * 2016-11-14 2018-05-17 武汉斗鱼网络科技有限公司 Advertisement inter-cut method and device, and readable storage medium

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030154126A1 (en) * 2002-02-11 2003-08-14 Gehlot Narayan L. System and method for identifying and offering advertising over the internet according to a generated recipient profile
US20110179445A1 (en) * 2010-01-21 2011-07-21 William Brown Targeted advertising by context of media content
WO2014066828A1 (en) * 2012-10-25 2014-05-01 Michael Sharp Sponsored ad-embedded multimedia files and methods of playback

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090041742A (en) * 2007-10-24 2009-04-29 주식회사 케이티 Method and system for providing ucc-based advertisement service
KR20090114637A (en) * 2008-04-30 2009-11-04 에스케이 텔레콤주식회사 Play system for intelligent contents and play method for intelligent contents and recording media storing contents operating program
CN104735486A (en) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 Method and device for controlling advertising broadcasting
CN105227975A (en) * 2015-09-29 2016-01-06 北京奇艺世纪科技有限公司 Advertisement placement method and device
CN105913282A (en) * 2016-04-12 2016-08-31 乐视控股（北京）有限公司 Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof
CN105847956A (en) * 2016-04-25 2016-08-10 乐视控股（北京）有限公司 Advertisement putting method and device
WO2018086303A1 (en) * 2016-11-14 2018-05-17 武汉斗鱼网络科技有限公司 Advertisement inter-cut method and device, and readable storage medium

Also Published As

Publication number Publication date
CN112785333A (en) 2021-05-11

Similar Documents

Publication Publication Date Title
US11785293B2 (en) Methods and apparatus to collect distributed user information for media impressions
US10313726B2 (en) Distributing media content via media channels based on associated content being provided over other media channels
US10390094B2 (en) Methods and apparatus to create a panel of media device users
CN108335150B (en) Apparatus and computer-readable storage medium for monitoring media presentation
US20120130802A1 (en) Systems, methods and apparatus to design an advertising campaign
CN111767429B (en) Video recommendation method and device and electronic equipment
CN112785333B (en) Advertisement putting method, electronic equipment, storage medium and device
US20120136714A1 (en) User intent analysis engine
CN112837088B (en) Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment
CN109451333B (en) Bullet screen display method, device, terminal and system
US20230214863A1 (en) Methods and apparatus to correct age misattribution
CN105100818A (en) Website video playing method and system and website server
CN112541787B (en) Advertisement recommendation method, advertisement recommendation system, storage medium and electronic equipment
CN113127723B (en) User portrait processing method, device, server and storage medium
CN114782092A (en) Advertisement putting method, device, equipment, storage medium and computer program
CN104967690A (en) Information push method and device
CN114268672B (en) CDN node distribution method, CDN node distribution device, electronic equipment, medium and program product
CN111090810A (en) Application message pushing method and device and electronic equipment
CN109408723A (en) A kind of method for pushing and device
CN110996142B (en) Video recall method and device, electronic equipment and storage medium
US20190073606A1 (en) Dynamic content optimization
CN113221845A (en) Advertisement auditing method, device, equipment and storage medium
CN111356006A (en) Video playing method, device, server and storage medium
CN115118697B (en) Method and device for activating resource access rights
CN116228328A (en) Advertisement publishing method and device, electronic equipment and readable storage medium

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant