CN105913282A - Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof - Google Patents
Advertisement publishing total amount control method, advertisement publishing total amount control device and advertisement server thereof Download PDFInfo
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- CN105913282A CN105913282A CN201610224829.9A CN201610224829A CN105913282A CN 105913282 A CN105913282 A CN 105913282A CN 201610224829 A CN201610224829 A CN 201610224829A CN 105913282 A CN105913282 A CN 105913282A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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Abstract
An embodiment of the invention discloses an advertisement publishing total amount control method, an advertisement publishing total amount control device and an advertisement server thereof, wherein the advertisement publishing total amount control method comprises the steps of determining whether current publishing total amount of the advertisement exceeds an advertisement inputting preset total amount; and if yes, determining the advertisement publishing total amount according to an advertisement data success number-of-times, a downloading advertisement material file success number-of-times and a broadcasting advertisement success number-of-times which are obtained by the client. According to the advertisement publishing total amount control method, the advertisement publishing total amount control device and the advertisement server thereof, the total advertisement publishing amount can be dynamically adjusted, thereby realizing controlling on advertisement publishing, so that the actual playing amount of the advertisement maximally approaches the advertisement inputting preset total amount and loss in advertisement stocking is reduced.
Description
Technical field
The present embodiments relate to technical field of advertisement, particularly relate to a kind of advertisement and issue overall control side
Method, device and Advertisement Server thereof.
Background technology
Along with the development of advertising business, video ads is more and more universal, and video ads is due to data volume relatively
Greatly, generally need to download before broadcasting to cache corresponding video content, be additionally, since the reason of network,
When playing buffered video, it is impossible to obtain ad data in real time or ad material file plays out,
Can only play and obtain data in advance and complete the advertisement that ad material file is downloaded.
In prior art, obtain data in advance for this and complete the wide of ad material file download
Accusing type, there are two kinds of clearing forms, one is daily clearing (CPD), and another kind is by broadcasting time
Clearing (CPM).
Inventor finds during implementing the embodiment of the present invention: owing to buffered video plays logic limit
System, causes the advertisement overall control of CPM clearing form to be forbidden, and such as, client obtains advertisement in advance
Data or ad material file, but not actual play, if also client acquisition request advertisement number
According to, Advertisement Server still can issue ad data, and this will result in actual advertisement and issues total amount and exceed extensively
Accuse to throw in and preset total amount, if these ad data obtained in advance of follow-up client terminal playing, the most just
There will be advertisement actual play amount to exceed advertisement putting and preset total amount, cause advertisement inventory loss.
Summary of the invention
Embodiment of the present invention purpose aims to provide a kind of advertisement and issues total control method, device and wide
Accuse server, issue total amount by dynamically adjusting advertisement, to realize advertisement is issued being controlled, make
The actual play amount obtaining advertisement at utmost presets total amount close to advertisement putting, reduces the damage of advertisement stock
Lose.
For solving above-mentioned technical problem, embodiment of the present invention offer techniques below scheme:
In first aspect, the embodiment of the present invention provides a kind of advertisement to issue total control method, including with
Lower step:
Judge that advertisement currently issues total degree and whether exceedes advertisement putting and preset total amount,
If advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then obtain according to client
Ad data number of success, downloads ad material file number of success and broadcasting advertisement number of success are true
Determine advertisement and issue total amount.
Alternatively, described method also includes:
If advertisement currently issues total degree and presets total amount not less than advertisement putting, it is determined that advertisement issues
Total amount presets total amount equal to advertisement putting.
Alternatively, described according to client acquisition ad data number of success, downloads ad material file
Number of success and broadcasting advertisement number of success determine that advertisement issues total amount, also include:
Receiving acquisition ad data successfully to report, downloads ad material file successfully reports and plays
Advertisement successfully reports；
Successfully report according to obtaining ad data, analyze the proportion of goods damageds obtaining ad data,
Successfully report according to downloads ad material file, analyze the proportion of goods damageds of downloads ad material file,
And,
Successfully report according to playing advertisement, analyze the proportion of goods damageds playing advertisement.
Alternatively, described method also includes:
Throw in data according to History Order, dynamically adjust the proportion of goods damageds of described acquisition ad data, download
The proportion of goods damageds of ad material file and the proportion of goods damageds of broadcasting advertisement.
Alternatively, described according to client acquisition ad data number of success, downloads ad material file
Number of success and broadcasting advertisement number of success determine that advertisement issues total amount, specifically include:
Obtain ad data number of success and the proportion of goods damageds obtaining ad data according to client, download extensively
Accuse material file number of success and the proportion of goods damageds of downloads ad material file and play advertisement success time
The proportion of goods damageds of number and broadcasting advertisement determine that advertisement issues total amount F=(A*E)/(B*m+C*n+D*t), its
In, A is that total amount is preset in advertisement putting, and B is for obtaining ad data number of success, and m is for obtaining advertisement
The proportion of goods damageds of data, C is downloads ad material file number of success, and n is downloads ad material file
The proportion of goods damageds, D is for playing advertisement number of success, and t is the proportion of goods damageds playing advertisement.
In second aspect, the embodiment of the present invention provides a kind of advertisement to issue inventory control system, including:
Judging unit, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset total amount,
Determine unit, exceed advertisement putting preset total amount, then if currently issuing total degree for advertisement
Ad data number of success, downloads ad material file number of success and broadcasting is obtained according to client
Advertisement number of success determines that advertisement issues total amount.
Alternatively, described determine that unit is additionally operable to: if advertisement currently issues total degree not less than advertisement
Throw in and preset total amount, it is determined that advertisement issues total amount and presets total amount equal to advertisement putting.
Alternatively, described determine that unit also includes:
Receiver module, is used for receiving acquisition ad data and successfully reports, and downloads ad material file becomes
Reporting and playing advertisement of merit successfully reports,
The proportion of goods damageds determine module, for successfully reporting according to acquisition ad data, analyze and obtain advertisement
The proportion of goods damageds of data, successfully report according to downloads ad material file, analyze downloads ad material literary composition
The proportion of goods damageds of part, and, successfully report according to playing advertisement, analyze the proportion of goods damageds playing advertisement,
Advertisement issues total amount and determines module, for presetting total amount, described acquisition according to described advertisement putting
Ad data number of success, the proportion of goods damageds of described acquisition ad data, described downloads ad material file
Number of success, the proportion of goods damageds of described downloads ad material file, described broadcasting advertisement number of success and institute
State the proportion of goods damageds playing advertisement, obtain described advertisement and issue total amount.
Alternatively, described determine that unit also includes:
Proportion of goods damageds adjusting module, for throwing in data according to History Order, dynamically adjusts described acquisition wide
Accuse the proportion of goods damageds of data, the proportion of goods damageds of downloads ad material file and play the proportion of goods damageds of advertisement.
Alternatively, described determine unit specifically for:
Obtain ad data number of success and the proportion of goods damageds obtaining ad data according to client, download extensively
Accuse material file number of success and the proportion of goods damageds of downloads ad material file and play advertisement success time
The proportion of goods damageds of number and broadcasting advertisement determine that advertisement issues total amount F=(A*E)/(B*m+C*n+D*t), its
In, A is that total amount is preset in advertisement putting, and B is for obtaining ad data number of success, and m is for obtaining advertisement
The proportion of goods damageds of data, C is downloads ad material file number of success, and n is downloads ad material file
The proportion of goods damageds, D is for playing advertisement number of success, and t is the proportion of goods damageds playing advertisement.
In the third aspect, embodiment of the present invention one Advertisement Server, including:
Central processing unit, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset total
Amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then obtains according to client
Ad data number of success, downloads ad material file number of success and broadcasting advertisement number of success are true
Determine advertisement and issue total amount；
Memorizer, is used for storing described advertisement.
In embodiments of the present invention, by judging that advertisement currently issues whether total degree exceedes advertisement putting
Preset total amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then according to client
End obtains ad data number of success, downloads ad material file number of success and plays advertisement success
Number of times determines that advertisement issues total amount, can dynamically adjust advertisement and issue total amount, to realize issuing advertisement
It is controlled so that the actual play amount of advertisement at utmost presets total amount close to advertisement putting, reduces
The loss of advertisement stock.
Accompanying drawing explanation
Fig. 1 is that the embodiment of the present invention one provides a kind of advertisement to issue the schematic flow sheet of total control method；
Fig. 2 is that a kind of advertisement that the embodiment of the present invention two provides issues inventory control system schematic diagram；
Fig. 3 is the schematic diagram that the embodiment of the present invention three provides a kind of Advertisement Server.
Detailed description of the invention
In order to make the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below tie
Close drawings and the specific embodiments, the embodiment of the present invention is further elaborated.Should be appreciated that
Specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
If additionally, technical characteristic involved in each embodiment of invention described below
The conflict of not constituting each other just can be mutually combined.
Embodiment one:
Refer to Fig. 1, Fig. 1 is that the embodiment of the present invention one provides a kind of advertisement to issue total control method
Schematic flow sheet.As it is shown in figure 1, the method for the embodiment of the present invention, comprise the following steps:
S11, judge that advertisement currently issues total degree and whether exceedes advertisement putting and preset total amount；
In the present invention implements embodiment, it is a real time data that advertisement currently issues total degree, advertisement
Throw in and preset total amount, be the total amount that the advertisement of typing is to be thrown in ad system；In actual advertisement mistake
Cheng Zhong, advertisement currently issues total degree and is likely larger than advertisement putting and presets total amount, it is also possible to less than advertisement
Throw in and preset total amount.
In the present invention implements embodiment, it is judged that advertisement currently issues whether total degree exceedes advertisement putting
Default total amount can be preset according to the advertisement total degree of current real time down by Advertisement Server in system
Advertisement putting preset total amount and compare, obtain judged result.
If S13 advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then according to client
Obtain ad data number of success, downloads ad material file number of success and play advertisement success time
Number determines that advertisement issues total amount.
In embodiments of the present invention, when Advertisement Server according to the advertisement total degree of current real time down with
The advertisement putting preset in system is preset total amount and is compared, and show that advertisement currently issues total degree and exceedes
When total amount is preset in advertisement putting, then will obtain ad data number of success, downloads ad according to client
Material file number of success and broadcasting advertisement number of success determine that advertisement issues total amount.
In embodiments of the present invention, by judging that advertisement currently issues whether total degree exceedes advertisement putting
Preset total amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then according to client
End obtains ad data number of success, downloads ad material file number of success and plays advertisement success
Number of times determines that advertisement issues total amount, can dynamically adjust advertisement and issue total amount, to realize issuing advertisement
It is controlled so that the actual play amount of advertisement at utmost presets total amount close to advertisement putting, reduces
The loss of advertisement stock.
In embodiments of the present invention, client obtains ad data number of success, downloads ad material literary composition
Part number of success and play advertisement number of success can by Advertisement Server according to client request, under
The situation of the actual success or not carrying and playing ad data determines.Such as, delay in client downloads
Ask Advertisement Server to obtain ad data when depositing video simultaneously, if client gets ad data,
Then client can be reported to Advertisement Server by HTTP request, reports content to include the video downloaded
ID, ID, device id and the advertisement ID that gets etc..Next client can carry out advertisement
The download of material file, after promotional literature is downloaded successfully, client also can pass through HTTP request
Be reported to Advertisement Server, report content to include file download successful advertisement ID, video ID, user
ID, device id etc..If network normal client can be by HTTP request when advertisement is play
Report advertisement is play and is successfully arrived Advertisement Server；If more weak currently without net or signal, could local cache
The URL information successfully reported is play in advertisement, URL content include advertisement ID, video ID, ID,
Device id etc..
In embodiments of the present invention, it is contemplated that obtain ad data, downloads ad material file and broadcast
Put in advertisement process, due to client's reason or the restriction of network condition, it is understood that there may be can not successful shape
Condition, i.e. obtains in ad data, downloads ad material file and broadcasting advertisement process and can exist accordingly
Loss, in embodiments of the present invention, can according to obtain ad data successfully report analysis obtain
The proportion of goods damageds of ad data, successfully report analysis downloads ad material according to downloads ad material file
The proportion of goods damageds of file, and, successfully report analysis to play the proportion of goods damageds of advertisement according to playing advertisement,
Additionally, advertisement is issued in order to assess these losses the impact of total amount, in embodiments of the present invention, also
Data can be thrown according to History Order and dynamically adjust the acquisition proportion of goods damageds of ad data, downloads ad element
The proportion of goods damageds of material file and the proportion of goods damageds of broadcasting advertisement, wherein, the various proportion of goods damageds are the number less than 1
Value, the weight that can be calculated by historical data by Advertisement Server, this weight determines to be worked as
Each data of front input issue the impact of total amount to actual advertisement.
In embodiments of the present invention, considering that the above-mentioned proportion of goods damageds issue the influence factor's of total amount to advertisement
In the case of, advertisement issues total amount and can count according to below equation F=(A*E)/(B*m+C*n+D*t)
Obtaining, wherein, F is that advertisement issues total amount, and A is that total amount is preset in advertisement putting, and B is for obtaining advertisement
Data number of success, m is the proportion of goods damageds obtaining ad data, and C is downloads ad material file success
Number of times, n is the proportion of goods damageds of downloads ad material file, and D is for playing advertisement number of success, and t is for playing
The proportion of goods damageds of advertisement.
In embodiments of the present invention, if advertisement currently issues total degree and presets not less than advertisement putting total
Amount, it is determined that advertisement issues total amount and presets total amount equal to advertisement putting.
Below in conjunction with concrete application example, the embodiment of the present invention is further elaborated.
The total amount that such as typing advertisement is to be thrown in ad system is A=100；Client currently obtains
Ad data successful total degree B is real time data, it is assumed that for B=50；Client obtains ad data
Start to download material file, downloads ad material file success total degree C=48 afterwards；Client downloads
Entering state to be played after material file, actual advertisement plays successfully total degree D=30；Advertisement is current
Issuing total degree E is a real time data, it is assumed that E=55；Owing to E is less than A, then this kind of situation is true
Determine advertisement and issue total amount F=100, if client has request again, continue lower sending advertisement；
In the case of another kind, the total amount that typing advertisement is to be thrown in the most in systems is A=100；Client
The current ad data successful total degree B that obtains of end is real time data, it is assumed that for B=110；Client
Start to download material file, downloads ad material file success total degree after obtaining ad data
C=105；Entering state to be played after client downloads material file, actual advertisement plays successfully total time
Number D=80；It is a real time data that advertisement currently issues total degree E, E=120；Meanwhile, according to
Historical experience determines m=0.6, n=0.65, t=0.5, it is determined that advertisement issues total amount F=(100*120)
/ (110*m+105*n+80*t)=12000/ (110*0.6+105*0.65+80*0.50)=126, at this
In bright embodiment can rule of thumb data dynamically adjust advertisement always issue quantity F advertisement is issued into
Row controls, it is achieved the actual play amount of advertisement, at utmost close to advertising presupposition amount, reduces advertisement stock
Loss.
In embodiments of the present invention, by judging that advertisement currently issues whether total degree exceedes advertisement putting
Preset total amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then according to client
End obtains ad data number of success, downloads ad material file number of success and plays advertisement success
Number of times determines that advertisement issues total amount, can dynamically adjust advertisement and issue total amount, to realize issuing advertisement
It is controlled so that the actual play amount of advertisement at utmost presets total amount close to advertisement putting, reduces
The loss of advertisement stock.
Embodiment two:
As another aspect of the present invention, the embodiment of the present invention two provides a kind of advertisement and issues total amount control
Device processed.Refer to Fig. 2, Fig. 2 is that a kind of advertisement that the embodiment of the present invention two provides issues overall control
Device schematic diagram.As in figure 2 it is shown, described device includes:
Judging unit 21, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset total
Amount,
Determine unit 23, exceed advertisement putting preset total amount if currently issuing total degree for advertisement,
Then obtain ad data number of success, downloads ad material file number of success according to client and broadcast
Put advertisement number of success and determine that advertisement issues total amount.
In embodiments of the present invention, described determine that unit 23 is additionally operable to: if advertisement currently issues total time
Number presets total amount not less than advertisement putting, it is determined that advertisement issues total amount and presets total amount equal to advertisement putting.
In embodiments of the present invention, described determine that unit 23 also includes:
Receiver module 231, is used for receiving acquisition ad data and successfully reports, downloads ad material file
Successfully report and play advertisement and successfully report.
The proportion of goods damageds determine module 232, for successfully reporting according to acquisition ad data, analyze and obtain extensively
Accuse the proportion of goods damageds of data, successfully report according to downloads ad material file, analyze downloads ad material
The proportion of goods damageds of file, and, successfully report according to playing advertisement, analyze the proportion of goods damageds playing advertisement.
Advertisement issues total amount and determines module 233, for according to described advertisement putting preset total amount, described in obtain
Take ad data number of success, the proportion of goods damageds of described acquisition ad data, described downloads ad material literary composition
Part number of success, the proportion of goods damageds of described downloads ad material file, described broadcasting advertisement number of success and
The proportion of goods damageds of described broadcasting advertisement, obtain described advertisement and issue total amount.
Proportion of goods damageds adjusting module 234, for throwing in data according to History Order, dynamically adjusts described acquisition
The proportion of goods damageds of ad data, the proportion of goods damageds of downloads ad material file and the proportion of goods damageds of broadcasting advertisement.
In embodiments of the present invention, described determine unit 23 specifically for:
Obtain ad data number of success and the proportion of goods damageds obtaining ad data according to client, download extensively
Accuse material file number of success and the proportion of goods damageds of downloads ad material file and play advertisement success time
The proportion of goods damageds of number and broadcasting advertisement determine that advertisement issues total amount F=(A*E)/(B*m+C*n+D*t), its
In, A is that total amount is preset in advertisement putting, and B is for obtaining ad data number of success, and m is for obtaining advertisement
The proportion of goods damageds of data, C is downloads ad material file number of success, and n is downloads ad material file
The proportion of goods damageds, D is for playing advertisement number of success, and t is the proportion of goods damageds playing advertisement.In the embodiment of the present invention
In, in order to determine that advertisement issues total amount and can obtain ad data number of success and damage thereof according to client
Consumption rate, downloads ad material file number of success and the proportion of goods damageds thereof, and play advertisement number of success and
Its proportion of goods damageds calculate, wherein it is possible to throw in data according to History Order dynamically adjust acquisition advertisement
The proportion of goods damageds of data, the proportion of goods damageds of downloads ad material file and the proportion of goods damageds of broadcasting advertisement, in order to obtain
Obtain the proportion of goods damageds, can successfully report analysis to obtain the loss of ad data according to obtaining ad data,
The loss analyzing downloads ad material file is successfully reported according to downloads ad material file, and,
Analysis is successfully reported to play the loss of advertisement according to playing advertisement.
It should be noted that assembly of the invention embodiment and embodiment of the method are based on identical invention structure
Thinking, the relevant art content in embodiment of the method is equally applicable to device embodiment, and here is omitted.
The advertisement that the embodiment of the present invention provides issues overall control, by judging that advertisement currently issues total time
Whether number exceedes advertisement putting and presets total amount, if advertisement currently issues total degree, to exceed advertisement putting pre-
If total amount, then obtain ad data number of success, downloads ad material file success time according to client
Number and broadcasting advertisement number of success determine that advertisement issues total amount, can dynamically adjust advertisement and issue total amount,
To realize advertisement is issued being controlled so that the actual play amount of advertisement is at utmost thrown close to advertisement
Put default total amount, reduce the loss of advertisement stock.
Embodiment three:
As another aspect of the invention, the embodiment of the present invention three provides a kind of Advertisement Server.Please join
Examining Fig. 3, Fig. 3 is the schematic diagram that the embodiment of the present invention three provides a kind of Advertisement Server.As it is shown on figure 3,
This Advertisement Server includes:
Central processing unit 31, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset
Total amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then obtains according to client
Take ad data number of success, downloads ad material file number of success and play advertisement number of success
Determine that advertisement issues total amount.
Memorizer 33, is used for storing described advertisement.
In the present embodiment, the aforesaid operations performed by central processing unit 31 can be with the shape of one section of program
Formula stores in memory, when needs perform aforesaid operations, this section of program is called in processor and performs
Process.
The Advertisement Server that the embodiment of the present invention provides, by judging whether advertisement currently issues total degree
Exceed advertisement putting and preset total amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount,
Then obtain ad data number of success, downloads ad material file number of success according to client and broadcast
Put advertisement number of success and determine that advertisement issues total amount, can dynamically adjust advertisement and issue total amount, to realize
Advertisement is issued and is controlled so that the actual play amount of advertisement is at utmost preset close to advertisement putting
Total amount, reduces the loss of advertisement stock.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all
Any amendment, equivalent and the improvement etc. made within the spirit and principles in the present invention, all should comprise
Within protection scope of the present invention.
Claims (11)
1. an advertisement issues total control method, it is characterised in that comprise the following steps:
Judge that advertisement currently issues total degree and whether exceedes advertisement putting and preset total amount,
If advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then obtain according to client
Ad data number of success, downloads ad material file number of success and broadcasting advertisement number of success are true
Determine advertisement and issue total amount.
Method the most according to claim 1, it is characterised in that also include:
If advertisement currently issues total degree and presets total amount not less than advertisement putting, it is determined that advertisement issues
Total amount presets total amount equal to advertisement putting.
Method the most according to claim 1, it is characterised in that described wide according to client acquisition
Accuse data number of success, downloads ad material file number of success and broadcasting advertisement number of success to determine
Advertisement issues total amount, also includes:
Receiving acquisition ad data successfully to report, downloads ad material file successfully reports and plays
Advertisement successfully reports；
Successfully report according to obtaining ad data, analyze the proportion of goods damageds obtaining ad data,
Successfully report according to downloads ad material file, analyze the proportion of goods damageds of downloads ad material file,
And,
Successfully report according to playing advertisement, analyze the proportion of goods damageds playing advertisement；
Total amount, described acquisition ad data number of success, described acquisition is preset according to described advertisement putting
The proportion of goods damageds of ad data, described downloads ad material file number of success, described downloads ad material
The proportion of goods damageds of file, described broadcasting advertisement number of success and the proportion of goods damageds of described broadcasting advertisement, obtain institute
State advertisement and issue total amount.
Method the most according to claim 3, it is characterised in that described method also includes:
Throw in data according to History Order, dynamically adjust the proportion of goods damageds of described acquisition ad data, download
The proportion of goods damageds of ad material file and the proportion of goods damageds of broadcasting advertisement.
5. according to the method described in claim 3 or 4, it is characterised in that described obtain according to client
Take ad data number of success, downloads ad material file number of success and play advertisement number of success
Determine that advertisement issues total amount, specifically include:
Obtain ad data number of success and the proportion of goods damageds obtaining ad data according to client, download extensively
Accuse material file number of success and the proportion of goods damageds of downloads ad material file and play advertisement success time
The proportion of goods damageds of number and broadcasting advertisement determine that advertisement issues total amount F=(A*E)/(B*m+C*n+D*t), its
In, A is that total amount is preset in advertisement putting, and B is for obtaining ad data number of success, and m is for obtaining advertisement
The proportion of goods damageds of data, C is downloads ad material file number of success, and n is downloads ad material file
The proportion of goods damageds, D is for playing advertisement number of success, and t is the proportion of goods damageds playing advertisement.
6. an advertisement issues inventory control system, it is characterised in that described device includes:
Judging unit, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset total amount,
Determine unit, exceed advertisement putting preset total amount, then if currently issuing total degree for advertisement
Ad data number of success, downloads ad material file number of success and broadcasting is obtained according to client
Advertisement number of success determines that advertisement issues total amount.
Device the most according to claim 6, it is characterised in that described determine that unit is additionally operable to:
If advertisement currently issues total degree and presets total amount not less than advertisement putting, it is determined that advertisement issues total amount
Total amount is preset equal to advertisement putting.
Device the most according to claim 6, it is characterised in that described determine that unit also includes:
Receiver module, is used for receiving acquisition ad data and successfully reports, and downloads ad material file becomes
Reporting and playing advertisement of merit successfully reports,
The proportion of goods damageds determine module, for successfully reporting according to acquisition ad data, analyze and obtain advertisement
The proportion of goods damageds of data, successfully report according to downloads ad material file, analyze downloads ad material literary composition
The proportion of goods damageds of part, and, successfully report according to playing advertisement, analyze the proportion of goods damageds playing advertisement,
Advertisement issues total amount and determines module, for presetting total amount, described acquisition according to described advertisement putting
Ad data number of success, the proportion of goods damageds of described acquisition ad data, described downloads ad material file
Number of success, the proportion of goods damageds of described downloads ad material file, described broadcasting advertisement number of success and institute
State the proportion of goods damageds playing advertisement, obtain described advertisement and issue total amount.
Device the most according to claim 8, it is characterised in that described determine that unit also includes:
Proportion of goods damageds adjusting module, for throwing in data according to History Order, dynamically adjusts described acquisition wide
Accuse the proportion of goods damageds of data, the proportion of goods damageds of downloads ad material file and play the proportion of goods damageds of advertisement.
Device the most according to claim 8 or claim 9, it is characterised in that described determine that unit has
Body is used for:
Obtain ad data number of success and the proportion of goods damageds obtaining ad data according to client, download extensively
Accuse material file number of success and the proportion of goods damageds of downloads ad material file and play advertisement success time
The proportion of goods damageds of number and broadcasting advertisement determine that advertisement issues total amount F=(A*E)/(B*m+C*n+D*t), its
In, A is that total amount is preset in advertisement putting, and B is for obtaining ad data number of success, and m is for obtaining advertisement
The proportion of goods damageds of data, C is downloads ad material file number of success, and n is downloads ad material file
The proportion of goods damageds, D is for playing advertisement number of success, and t is the proportion of goods damageds playing advertisement.
11. 1 kinds of Advertisement Servers, it is characterised in that including:
Central processing unit, is used for judging that advertisement currently issues total degree and whether exceedes advertisement putting and preset total
Amount, if advertisement currently issues total degree and exceedes advertisement putting and preset total amount, then obtains according to client
Ad data number of success, downloads ad material file number of success and broadcasting advertisement number of success are true
Determine advertisement and issue total amount；
Memorizer, is used for storing described advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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| CN106485539A (en) * | 2016-09-18 | 2017-03-08 | 百川通联（北京）网络技术有限公司 | A kind of method and system preventing advertisement cheating |
| CN106611357A (en) * | 2016-12-14 | 2017-05-03 | 合网络技术（北京）有限公司 | Advertisement putting system for reducing loss rate of pre-movie adverts |
| CN107481029A (en) * | 2017-07-13 | 2017-12-15 | 北京奇艺世纪科技有限公司 | A kind of Forecasting Methodology and device of the stock of publicity orders |
| CN108009846A (en) * | 2017-11-28 | 2018-05-08 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method, device and electronic equipment |
| CN108269114A (en) * | 2016-12-30 | 2018-07-10 | 深圳市优朋普乐传媒发展有限公司 | A kind of determining method and device of advertisement inventory |
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| CN107481029A (en) * | 2017-07-13 | 2017-12-15 | 北京奇艺世纪科技有限公司 | A kind of Forecasting Methodology and device of the stock of publicity orders |
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| CN110198459A (en) * | 2018-02-26 | 2019-09-03 | 腾讯科技（深圳）有限公司 | The method and apparatus of playing display information |
| CN110198459B (en) * | 2018-02-26 | 2021-08-27 | 腾讯科技（深圳）有限公司 | Method, device, server and storage medium for playing display information |
| CN109274997A (en) * | 2018-11-09 | 2019-01-25 | 四川长虹电器股份有限公司 | Smart television ad distribution control system and method |
| CN112785333A (en) * | 2021-01-12 | 2021-05-11 | 北京奇艺世纪科技有限公司 | Advertisement putting method, electronic device, storage medium and device |
| CN112785333B (en) * | 2021-01-12 | 2023-09-01 | 北京奇艺世纪科技有限公司 | Advertisement putting method, electronic equipment, storage medium and device |
| CN114793297A (en) * | 2021-01-26 | 2022-07-26 | 腾讯科技（深圳）有限公司 | Video clip unlocking method, device, equipment and storage medium |
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