CN106611357B - Advertisement delivery system for reducing loss rate of surface mounted advertisements - Google Patents
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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Abstract
An advertisement delivery system for reducing the loss of a patch advertisement comprises a player, an advertisement delivery server, a CDN (content delivery network) and an advertisement relay service, wherein the player sends an advertisement playing request to the advertisement relay service; the advertisement relay service sends an advertisement playing request to an advertisement putting server; the advertisement putting server returns an advertisement data and the number of advertisements which need to be played to the advertisement relay service; the advertisement relay service requests advertisement media data from the CDN; the CDN returns the advertising media data to the advertising relay service; the advertisement relay service forwards the advertisement media data to the player for playing; and then the advertisement relay service repeats the steps 2-6 according to the number of the advertisements which need to be played. The invention minimizes the time difference between the advertisement request and the real playing, reduces the advertisement playing exceeding the selling quantity, can play the real-time bidding advertisement to the advertisement with better price, and also reduces the advertisement loss rate.
Description
Technical Field
The application relates to the field of mobile internet, in particular to an advertisement delivery system which accurately counts in video playing of the mobile internet so as to reduce the loss rate of a patch advertisement.
Background
In video playing of the mobile internet, it is often necessary to play advertisements at the beginning, middle or end of the video playing. Advertising is an important revenue for the mobile internet, and therefore, how to calculate the advertising that is delivered becomes an important issue in the mobile internet.
Referring to fig. 1, showing a delivery process of a patch advertisement in the prior art, an advertisement delivery system includes a player 1, an advertisement delivery server 2, and a CDN content delivery network 3, where the player 1 is configured to make a play request to the advertisement delivery server 1, obtain advertisement media data according to a returned advertisement address, and play the obtained advertisement media data, the advertisement delivery server 2 is configured to receive the advertisement play request sent by the player 1, and return an advertisement code to be played to the player 1, and the CDN content delivery network 3 is configured to deliver video content to a network "edge" closest to a user by adding a new network architecture to an existing Internet, so that the user can obtain a desired video nearby, and our video feature and video advertisement entities are stored in the CDN.
The advertisement playing process in the prior art may include the following steps:
step a, the player 1 sends an advertisement playing request to the advertisement putting server 2;
b, the advertisement putting server 2 returns a plurality of advertisement codes to the player 1;
step c, the player 1 analyzes the returned advertisement code and requests the CDN content delivery network 3 for related media data;
and d, the CDN content delivery network 3 returns the data to the player 1.
And e, after an advertisement is played, repeating the steps c-d.
As can be seen from the above-mentioned playing flow, when the advertisement is not played, the advertisement delivery server 2 has counted a plurality of delivered advertisements in the background, and this has a risk that the advertisement is not actually played, the counting and playing of the advertisement are not synchronized, and there is a time difference, which may be regarded as a plurality of problems as follows:
problem 1: in the same playing process, a plurality of tiles are returned by the advertising system at the same time, and when the tiles are played to the following tiles, the actual playing amount of the tiles may exceed the planned selling amount, so that the income is wasted. For example, when an advertiser places an advertisement, the advertiser may purchase a certain number of plays (e.g., 10000 times), but the actual number of plays may be greater than 11000 times.
Problem 2: when the user plays the front paster advertisement, the user selects not to watch the advertisement any more for various reasons, and quits the application. But the actual background has counted the ads, i.e., the ad play count exceeds the actual player of the ad, the ads that have been requested will be wasted. The advertisement loss means a difference between the number of advertisement play requests and the number of advertisement play exposures. For example, if 1000 advertisements are requested and only 800 plays are played, then a loss occurs when 1000-800 times equals 200 times.
Problem 3: for a real-time bidding ad, the ad price is still in favor when the ad is requested, but when the ad is played, there may already be a higher value ad in the impression.
Problem 4: when the mobile app receives and makes a call or locks the screen, the video is usually paused, and when the mobile app enters the next time, the video is continuously played according to the progress before receiving and making a call or locking the screen. The time difference between advertisement putting and advertisement playing is increased by the scene, and the problems mentioned in the three points are amplified.
Therefore, how to accurately count delivered advertisements and reduce the loss rate of patch advertisement delivery becomes a technical problem which needs to be solved urgently in the prior art.
Disclosure of Invention
The invention aims to provide a method for carrying out advertisement putting relay so as to reduce the loss rate of the surface mounted advertisements and optimize an advertisement playing request link.
In order to achieve the purpose, the invention adopts the following technical scheme:
the utility model provides a reduce advertisement delivery system of paster advertisement loss which characterized in that: comprises a player 1, an advertisement putting server 2, a CDN content distribution network 3 and an advertisement relay service 4,
the player 1 is used for making an advertisement playing request and playing an advertisement according to the obtained advertisement media data;
the advertisement putting server 2 is used for receiving the advertisement playing request and returning corresponding advertisement information;
the CDN content delivery network 3 is used for returning the advertisement media data according to the advertisement information;
the advertisement relay service 4 is used for relaying and forwarding various information among the player 1, the advertisement delivery server 2 and the CDN content delivery network 3, and the advertisement playing process is as follows:
step 1: the player 1 sends an advertisement playing request to the advertisement relay service 4;
step 2: the advertisement relay service 4 sends the advertisement playing request to the advertisement delivery server 2;
and step 3: the advertisement putting server 2 returns an advertisement data and the number of advertisements to be played to the advertisement relay service 4;
and 4, step 4: the advertisement relay service 4 requests advertisement media data to the CDN content delivery network 3 according to the advertisement data, where the advertisement data is a code of an advertisement to be played, that is, an advertisement ID or an address of the advertisement to be played, or other information that can find media data of the advertisement to be played;
and 5: the CDN content delivery network 3 returns the advertising media data to the advertising relay service 4;
step 6: the advertisement relay service 4 forwards the advertisement media data to the player for playing;
and 7: and the advertisement relay service 4 repeats the steps 2-6 according to the number of the advertisements which are returned by the advertisement relay service 4 in the step 3 and need to be played until the number of the advertisements which are returned by the advertisement putting server 2 in the step 3 and need to be played is zero.
Further, the advertisement playing request includes the number of the advertisement to be played.
Further, the advertisement playing request includes a total advertisement playing time.
Further, the advertisement data returned in step 3 is an advertisement code, and the advertisement code is used to obtain advertisement media data from the CDN content delivery network 3.
Further, the advertisement relay service 4 is a separate server.
Further, the advertisement relay service 4, and the player are on a terminal.
Further, after playing each advertisement in step 6, the player 1 sends an advertisement playing report to the advertisement relay service 4 to indicate that each advertisement has been played, and after receiving the advertisement playing report, the advertisement relay service 4 performs step 7 to request the next advertisement.
Further, in a request for playing an advertisement, the advertisement relay service forwards the request for playing the advertisement only once from the player, and obtains advertisement data from the advertisement delivery server one by one according to the number of advertisements to be played, obtains advertisement media data from the CDN one by one according to the advertisement data, and forwards the advertisement media data to the player one by one for playing by the player.
The invention minimizes the time difference between the advertisement request and the real playing, and reduces the advertisement playing exceeding the selling quantity; for real-time bidding advertisements, advertisements with better price can be played, and the income is increased; the advertisement loss rate is reduced, and the method has great value for the delivery of the advertisement system.
Drawings
FIG. 1 is an advertisement playing flow of a prior art advertisement delivery system;
fig. 2 is an advertisement playing flow of the advertisement delivery system for reducing the loss of the tile advertisements according to the embodiment of the present invention.
The reference numerals in the drawings respectively refer to the technical features:
1. a player; 2. an advertisement delivery server; 3. a CDN content delivery network; 4. an advertisement relay service.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
The idea of the invention is that: the method comprises the steps that under the condition that an existing player is not changed, an advertisement relay service is set, the advertisement relay service becomes a bridge relay between the player and an advertisement delivery server and a CDN content distribution network, after an advertisement delivery request of the player is received, advertisement information is requested to the advertisement delivery server in sequence according to the time sequence or the playing sequence of the player, advertisement media content is requested to the CDN content distribution network in sequence according to the advertisement information, the time difference between advertisement counting and advertisement playing is reduced to the greatest extent, and therefore the problem that counting and playing of the illuminated advertisements are not synchronous and time difference exists is avoided.
Referring to fig. 2, an advertisement delivery system for reducing the loss of a tile advertisement and a corresponding playing flow according to an embodiment of the present invention are shown. The advertisement playing system comprises a player 1, an advertisement putting server 2, a CDN content distribution network 3 and an advertisement relay service 4,
the player 1 is used for making an advertisement playing request and playing an advertisement according to the obtained advertisement media data;
the advertisement putting server 2 is used for receiving the advertisement playing request and returning corresponding advertisement information;
the CDN content delivery network 3 is used for returning the advertisement media data according to the advertisement information;
the advertisement relay service 4 is used for relaying and forwarding various information among the player 1, the advertisement delivery server 2 and the CDN content delivery network 3, and the advertisement playing process is as follows:
step 1: the player 1 sends an advertisement playing request to the advertisement relay service 4, and the advertisement playing request requests playing of an advertisement;
step 2: the advertisement relay service 4 sends the advertisement playing request to the advertisement delivery server 2;
and step 3: the advertisement putting server 2 returns an advertisement data and the number of advertisements to be played to the advertisement relay service 4; in step 3, the advertisement data is a code of the advertisement to be played, i.e. an advertisement ID or an address of the advertisement to be played, or other information capable of finding the media data of the advertisement to be played;
and 4, step 4: the advertisement relay service 4 requests advertisement media data from the CDN content delivery network 3 according to the advertisement data; in this step, the advertisement relay service 4 can obtain specific advertisement media information, i.e. a specific advertisement playing file, from the CDN content delivery network by using the advertisement data, for example, through an advertisement code, i.e. an advertisement ID, or an address of an advertisement, so that the specific advertisement playing file can be returned in a subsequent step.
And 5: the CDN content delivery network 3 returns the advertising media data to the advertising relay service 4;
step 6: the advertisement relay service 4 forwards the advertisement media data to the player for playing;
and 7: and the advertisement relay service 4 repeats the steps 2-6 according to the number of the advertisements which are returned by the advertisement relay service 4 in the step 3 and need to be played until the number of the advertisements which are returned by the advertisement putting server 2 in the step 3 and need to be played is zero.
Therefore, it can be seen from the above method that, due to the addition of the advertisement relay server, the advertisement media information can be returned to the player in sequence according to the time sequence or the playing sequence, without affecting or changing the playing mode of the existing player; and the advertisement server only returns one piece of advertisement data and the number of the advertisements which need to be played each time, so that the advertisement relay service can sequentially request the advertisement data from the advertisement server according to the number of the advertisements which need to be played. And because only one piece of advertisement data is returned at a time, the time difference between the advertisement request and the real playing is minimized.
Further, the advertisement playing request includes the number of the advertisement to be played. The method comprises the steps that in the step 1, the player 1 sends an advertisement playing request to the advertisement relay service 4, and in the step 2, the advertisement relay service 4 sends the advertisement playing request to the advertisement putting server 2 again, wherein the advertisement playing request comprises the advertisement playing count.
Of course, the total duration of the advertisement playing is included in the advertisement playing request, and the count of the advertisement playing is determined by the total duration of the advertisement needing to be played and the data of each returned advertisement. For example, for an advertisement playing time of 1 minute, if the playing time of each advertisement is 15 seconds, 4 advertisements can be played, and if the playing time of each advertisement is 20 seconds, 3 advertisements can be played.
Further, the advertisement data returned in step 3 is an advertisement code, and the advertisement code is used to obtain advertisement media data from the CDN content delivery network 3.
Further, with the advertisement relay service 4, it may be a separate server, thereby exclusively interfacing with the player of each terminal, thereby rapidly providing a service without changing the configuration of each terminal.
Of course, the advertisement relay service 4 may also be formed in a distributed structure with the player on one terminal, so as to reduce the pressure of the advertisement relay service. For example, the advertisement relay service 4 may be an APP installed on the mobile terminal.
Further, after playing each advertisement in step 6, the player 1 sends an advertisement playing report to the advertisement relay service 4 to indicate that each advertisement has been played, and after receiving the advertisement playing report, the advertisement relay service 4 performs step 7 to request the next advertisement. In this way, it can be avoided that the advertisement relay service 4 continuously sends an advertisement playing request to the advertisement delivery server 2 after the player is turned off, thereby causing a loss of the patch advertisement.
In the invention, in a request for playing an advertisement, the advertisement relay service only forwards the request for playing the advertisement once from the player, and obtains advertisement data from the advertisement delivery server one by one according to the number of the advertisements to be played, obtains advertisement media data from the CDN one by one according to the advertisement data, and forwards the advertisement media data to the player 1 one by one for playing by the player.
Therefore, the invention has the following advantages:
1. the time difference between the advertisement request and the real playing is minimized, and the advertisement playing exceeding the selling amount is reduced.
2. For the real-time bidding advertisement, the advertisement to be played can be found in real time before each playing, so that the advertisement with better price is played, and the income is increased.
3. The advertisement loss rate is reduced, the advertisement playing data is more objective, and the method has great value for the delivery of the advertisement system.
It will be apparent to those skilled in the art that the various elements or steps of the invention described above may be implemented using a general purpose computing device, they may be centralized on a single computing device, or alternatively, they may be implemented using program code that is executable by a computing device, such that they may be stored in a memory device and executed by a computing device, or they may be separately fabricated into various integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
While the invention has been described in further detail with reference to specific preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (6)
1. The utility model provides a reduce advertisement delivery system of paster advertisement loss which characterized in that: comprises a player (1), an advertisement putting server (2), a CDN content distribution network (3) and an advertisement relay service (4),
the player (1) is used for making an advertisement playing request and playing an advertisement according to the obtained advertisement media data;
the advertisement putting server (2) is used for receiving the advertisement playing request and returning corresponding advertisement information;
the CDN content delivery network (3) is used for returning the advertising media data according to the advertising information;
the advertisement relay service (4) is used for relaying and forwarding various information among the player (1), the advertisement delivery server (2) and the CDN content distribution network (3), and the advertisement playing process is as follows:
step 1: the player (1) sends an advertisement playing request to the advertisement relay service (4);
step 2: the advertisement relay service (4) sends the advertisement playing request to the advertisement putting server (2);
and step 3: the advertisement putting server (2) returns an advertisement data and the number of advertisements which need to be played to the advertisement relay service (4);
and 4, step 4: the advertisement relay service (4) requests advertisement media data from the CDN content delivery network (3) according to the advertisement data;
and 5: the CDN content delivery network (3) returns the advertising media data to the advertising relay service (4);
step 6: the advertisement relay service (4) forwards the advertisement media data to the player for playing;
and 7: the advertisement relay service (4) repeats the steps 2-6 according to the number of the advertisements which are returned by the advertisement relay service (4) in the step 3 and need to be played until the number of the advertisements which are returned by the advertisement putting server (2) in the step 3 and need to be played is zero;
in a first advertisement playing request, the advertisement relay service only forwards the first advertisement playing request from the player, obtains advertisement data from the advertisement delivery server one by one according to the number of advertisements to be played, obtains advertisement media data from the CDN one by one according to the advertisement data, and forwards the advertisement media data to the player one by one for playing by the player;
after playing each advertisement in step 6, the player (1) sends an advertisement playing report to the advertisement relay service (4) to indicate that each advertisement has been played, and after receiving the advertisement playing report, the advertisement relay service (4) performs step 7 to request the next advertisement.
2. The advertisement delivery system for reducing the consumption of patch advertisements according to claim 1, wherein:
the advertisement playing request comprises the number of the advertisements to be played.
3. The advertisement delivery system for reducing the consumption of patch advertisements according to claim 1, wherein:
and the advertisement playing request comprises the total advertisement playing time.
4. The advertisement delivery system for reducing the consumption of patch advertisements according to claim 1, wherein:
the advertisement data returned in step 3 is an advertisement code, and advertisement media data is obtained from the CDN content delivery network (3) by using the advertisement code.
5. The advertisement delivery system for reducing the consumption of patch advertisements according to claim 1, wherein:
the advertisement relay service (4) is a separate server.
6. The advertisement delivery system for reducing the consumption of patch advertisements according to claim 1, wherein:
the advertisement relay service (4) and the player are on one terminal.
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| CN109919643A (en) * | 2017-12-12 | 2019-06-21 | 北京奇虎科技有限公司 | Ad-request method, device and mobile terminal |
| CN109088947A (en) * | 2018-09-29 | 2018-12-25 | 北京奇虎科技有限公司 | Data distribution systems, method and server based on Delamination Transmission |
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| US20130117134A1 (en) * | 2011-11-04 | 2013-05-09 | Opanga Networks, Inc. | System and method for delivery and use of advertising content |
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