CN108776909A - A kind of electronic ticket derives the management system and method for value-added service - Google Patents
A kind of electronic ticket derives the management system and method for value-added service Download PDFInfo
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- CN108776909A CN108776909A CN201810579935.8A CN201810579935A CN108776909A CN 108776909 A CN108776909 A CN 108776909A CN 201810579935 A CN201810579935 A CN 201810579935A CN 108776909 A CN108776909 A CN 108776909A
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- electronic ticket
- added service
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
Abstract
The invention discloses the management system and method that a kind of electronic ticket derives value-added service, belong to electronic ticket consumer technology field；Method includes：Step S1, when user uses electronic ticket, cloud server obtains the consumer behavior data for the user that corresponding client is sent；Step S2, cloud server analyze consumption behavioral data, with to using the user of electronic ticket to push corresponding value-added service, value-added service is fed back to the client corresponding to electronic ticket by cloud server；Step S3, the user that cloud server obtains client feedback executes the implementing result of value-added service, and judges whether user has executed value-added service according to implementing result, and assigns the corresponding increment equity of user according to judging result.The advantageous effect of above-mentioned technical proposal is：Show the abundant function of electronic ticket, increases user's viscosity, promote the activity of the user and conversion ratio, to the competitiveness of enterprise, improve electronic ticket marketing mode.
Description
Technical field
The present invention relates to the management systems that electronic ticket consumer technology field more particularly to a kind of electronic ticket derive value-added service
And method.
Background technology
Recently as the lasting consumption upgrading of user group, the innovation of internet marketing model becomes more and more abundant,
And the important ring during electronic ticket is marketed as internet starts the affirmative by more and more users and likes.So-called electronics
Certificate refers to a kind of coupons for the electronization that the amount of money by certain face amount is presented in the form of digital code, and user can be with generation
Gold note offsets part or all of spending amount by active barcode scanning or to modes such as businessman's displayings in specified businessman.Electronic ticket
As a kind of novel consumption and payment mode, it is convenient, fast, preferential, time saving and energy saving by this features such as, more and more
It applies in all trades and professions.
However, the form of payment of current electronic ticket is relatively simple, the function of electronic ticket and payment is only provided, therefore have
Have it is prodigious use limitation, manifestation mode also do not enrich, and for increasing user's viscosity, improves the activity of the user and conversion
The help of rate etc. is little, and still have greatly improved space.
Invention content
According to the above-mentioned problems in the prior art, now provide a kind of electronic ticket derive value-added service management system and
The technical solution of method, it is intended to show the abundant function of electronic ticket, increase user's viscosity, promote the activity of the user and conversion
Rate improves electronic ticket marketing mode to the competitiveness of enterprise.
Above-mentioned technical proposal specifically includes：
A kind of electronic ticket derives the management system of value-added service, wherein multiple including multiple client and cloud server
The client remotely connects the cloud server respectively；
The cloud server is supplied to the client electronic certificate, user to use the electronics by the client
Certificate, to exchange the consumption equity corresponding to the electronic ticket；
The cloud server further comprises：
Data acquisition unit is sent for when the user uses the electronic ticket, obtaining the corresponding client
The user consumer behavior data；
Analytic unit connects the data acquisition unit, for analyzing the consumer behavior data, with to using
The user of the electronic ticket pushes corresponding value-added service, and the cloud server feeds back to the value-added service described
The client corresponding to electronic ticket；
Judging unit, the user for obtaining the client feedback execute the implementing result of the value-added service,
And judge whether user has executed the value-added service according to the implementing result, and assign the use according to judging result
The corresponding increment equity in family.
Preferably, management system, wherein the cloud server is also connected with a Database Systems；
The consumer behavior data for each of receiving the user are sent into the data by the data acquisition unit
It is preserved in the system of library.
Preferably, management system, wherein the analytic unit specifically includes：
User's judgment module, the type for judging user, and output type judging result；
First analysis module connects user's judgment module, when the type judging result indicates that the user is new
When user, first analysis module analyzes the consumer behavior data of the user；
Second analysis module connects user's judgment module, when the type judging result indicates that the user is to stay
When depositing user, second analysis module analyzes the consumer behavior data of the user.
Preferably, management system, wherein the consumer behavior data include the consumption when user consumes
Scene information；
The hot spot data of mainstream market is preset in first analysis module；
First analysis module is in conjunction with the consumption scene information and the hot spot data, to the consumer behavior data
It is analyzed.
Preferably, management system, wherein the cloud server further includes：
Statistic unit, the consumer behavior data for the user to being preserved in the Database Systems are united
Meter, and statistical result is stored in the Database Systems；
Second analysis module obtains the statistical result for being associated with the user from the Database Systems, and
The consumer behavior data are analyzed according to the statistical result.
Preferably, management system, wherein the value-added service includes：Advertisement, and/or push related product,
And/or push interactive game, and/or give free equity.
A kind of electronic ticket derives the management method of value-added service, wherein it is provided with multiple client and cloud server, it is more
A client remotely connects the cloud server respectively；
The cloud server is supplied to the client electronic certificate, user to use the electronics by the client
Certificate, to exchange the consumption equity corresponding to the electronic ticket；
The management method specifically includes：
Step S1, when the user uses the electronic ticket, the cloud server obtains the corresponding client
The consumer behavior data of the user sent；
Step S2, the cloud server analyze the consumer behavior data, with to using the electronic ticket
The user pushes corresponding value-added service, and the cloud server feeds back to the value-added service corresponding to the electronic ticket
The client；
Step S3, the user that the cloud server obtains the client feedback execute holding for the value-added service
Row as a result, and judge whether user has executed the value-added service according to the implementing result, and assigned according to judging result
Give the corresponding increment equity of the user.
Preferably, management method, wherein in the step S2, the cloud server is to the consumer behavior data
The process analyzed specifically includes：
Step S21, the cloud server judge the type of the user：
If the user is new user, step S22 is turned to；
If the user is to retain user, step S23 is turned to；
Step S22, the cloud server analyze the user by a drawing new model；
Step S23, the cloud server are retained user mode by an activation and are analyzed the user.
Preferably, management method, wherein the consumer behavior data include the consumption when user consumes
Scene information；
The hot spot data of mainstream market is preset in the cloud server；
Then in the step S22, first analysis module is right in conjunction with the consumption scene information and the hot spot data
The consumer behavior data are analyzed.
Preferably, management method, wherein the cloud server is also connected with a Database Systems；
The consumer behavior data for each of receiving the user are sent into the database by the cloud server
It is preserved in system；
The cloud server carries out the consumer behavior data of the user preserved in the Database Systems
Statistics, and statistical result is stored in the Database Systems
Then in the step S23, the cloud server obtains from the Database Systems and is associated with the user's
The statistical result, and the consumer behavior data are analyzed according to the statistical result.
The advantageous effect of above-mentioned technical proposal is：Show the abundant function of electronic ticket, increases user's viscosity, promote user's
Liveness and conversion ratio improve electronic ticket marketing mode to the competitiveness of enterprise.
Description of the drawings
Fig. 1 is a kind of overall knot of the management system of electronic ticket derivative value-added service in the preferred embodiment of the present invention
Structure schematic diagram；
Fig. 2 is the concrete structure schematic diagram of analytic unit in the preferred embodiment of the present invention；
Fig. 3 is a kind of ensemble stream of the management method of electronic ticket derivative value-added service in the preferred embodiment of the present invention
Journey schematic diagram；
Fig. 4 is the specific stream that cloud server analyzes consumption behavioral data in the preferred embodiment of the present invention
Journey schematic diagram.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art obtained under the premise of not making creative work it is all its
His embodiment, shall fall within the protection scope of the present invention.
It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the present invention can phase
Mutually combination.
The invention will be further described in the following with reference to the drawings and specific embodiments, but not as limiting to the invention.
According to the above-mentioned problems in the prior art, a kind of management system of electronic ticket derivative value-added service is now provided.
As shown in fig. 1, which includes multiple client A and cloud server B, multiple client A long-range connections respectively
Cloud server B；
Cloud server B is supplied to client electronic certificate, and user uses electronic ticket by customer end A, to exchange electronic ticket
Corresponding consumption equity；
Cloud server B further comprises：
Data acquisition unit B1, for when user uses electronic ticket, obtaining disappearing for the user that corresponding customer end A is sent
Take behavioral data；
Analytic unit B2 connects data acquisition unit B1, for analyzing consumption behavioral data, with to using electronics
The user of certificate pushes corresponding value-added service, and value-added service is fed back to the customer end A corresponding to electronic ticket by cloud server B；
Judging unit B3, the user for obtaining customer end A feedback execute the implementing result of value-added service, and according to execution
As a result judge whether user has executed value-added service, and the corresponding increment equity of user is assigned according to judging result.
Customer end A obtain electronic ticket mode with it is identical in the prior art, can be by participate in businessman's activity acquisition,
Can be that cloud server issues, details are not described herein.
In the present embodiment, after user uses the electronic ticket by client, this consumer behavior of user can be by client
End A is recorded as consumer behavior data and uploads in cloud server.May include the individual of user in the consumer behavior data
Information (such as user name or account name), the consumption scene information this time consumed (such as the product information of consumption, the quotient of consumption
Family's information etc.), spending amount information and other can characterize the behavioral data of this time consumption.
In the present embodiment, after cloud server B obtains above-mentioned consumer behavior data, for a specific user, use
Its consumer behavior data is analyzed, and is taken according to the increment that analysis result selects the client push used to user different
Business.So-called value-added service refers to being capable of providing being performed for the consumption value being worth beyond the electronic ticket itself to user
Service, such as one section of advertisement or the trivial games etc. of a push.User can obtain accordingly after completing the value-added service
Increment equity, such as corresponding cash equivalent amount can be obtained after finishing watching certain section of advertisement, with the payment of a deduction part
Amount of money etc..
In the present embodiment, after above-mentioned value-added service is pushed to customer end A by cloud server B, A pairs of monitor client is needed
In the performance of the value-added service.After user has executed a certain value-added service by the customer end A, customer end A will execute
The result finished feeds back to cloud server B, and cloud server B just can will be under the increment equity corresponding to the value-added service at this time
It is dealt into customer end A.
In the preferred embodiment of the present invention, cloud server B is also connected with a Database Systems (not shown)；
The consumer behavior data of each user received are sent into Database Systems and are protected by data acquisition unit B1
It deposits.
In the present embodiment, above-mentioned Database Systems can be arranged independently of cloud server B, can also be set to high in the clouds clothes
It is engaged in device B.For example, cloud server B can be a server cluster, and using a wherein server as data base set
System.Or equally remotely connected between cloud server B and Database Systems, cloud server B will be collected every
The consumer behavior remote data of a user is sent to Database Systems and preserves.
In the preferred embodiment of the present invention, as shown in Figure 2, above-mentioned analytic unit B2 is specifically included：
User judgment module B21, the type for judging user, and output type judging result；
First analysis module B22 connects user judgment module B21, when type judging result indicates that user is new user,
First analysis module analyzes the consumer behavior data of user；
Second analysis module B23 connects user judgment module B21, when type judging result indicates that user is to retain user
When, the second analysis module analyzes the consumer behavior data of user.
Consumer behavior data include consumption scene information when user consumes；
The hot spot data of mainstream market is preset in the first analysis module；
First analysis module combines consumption scene information and hot spot data, analyzes consumption behavioral data.
And
As shown in fig. 1, above-mentioned cloud server B further includes：
Statistic unit B4, the consumer behavior data for the user to being preserved in Database Systems count, and will system
Meter result is stored in Database Systems；
Second analysis module B23 obtains the statistical result for being associated with user from Database Systems, and according to statistical result
Consumption behavioral data is analyzed.
In the present embodiment, above-mentioned user's judgment module B21 can pass through user saved in above-mentioned Database Systems
Consumer behavior data (wherein should include user data such as cell-phone number or account name) compare and judge current use
The type at family：
If active user is new user (the consumer behavior data for not preserving the user i.e. in Database Systems originally),
Corresponding type judging result indicates that the first analysis module B22 is analyzed, that is, enters the customer analysis process of " drawing new model "；
If active user is not new user (the consumer behavior data for preserving the user in Database Systems originally),
Corresponding type judging result indicates that the second analysis module B23 is analyzed, that is, enters the customer analysis of " user is retained in activation "
Process.
Further, in this embodiment if it is under " drawing new model ", then the analysis mode of the first analysis module B22 is
(it is preset in the according to the consumption scene be directed toward in the consumer behavior data of the user and the market focus data that combine mainstream instantly
In one analysis module B22) the consumer behavior data of user are analyzed, and had to user's push according to analysis result and attracted
Advertisement, product or the marketing tool (namely value-added service) of power.User can obtain after the value-added service for completing above-mentioned push
To corresponding " preferential ".The above-mentioned hot spot data for being preset in the first analysis module B22 can at any time be carried out more by counting in advance
Newly.
For example, by analysis, the user of mainstream mobile terminal has reached 5% for the arrival rate of general amusement section video,
Per day elapsed time rate is 20 minutes simultaneously, then the topic of short video ads and general amusement hot topic can be pushed to new user,
User can obtain corresponding consumption discount equity or deduction certificate equity after finishing watching advertisement.In another example market H5 trivial games
The annual rate of increase of userbase had reached 10% or more, or average daily retention ratio reaches 5%, then can be pushed away to user
Send different H5 trivial games, user equally can be with discount taken equity or deduction certificate equity after having played the trivial games.
If it is under " activation retain user mode ", then the statistical result before the second analysis module B23 can be obtained, at this
User is retained before on the basis of the consumption of each channel and entrance and movable behavioral data are analyzed, to user matching
Accurately corporate advertising information, related product or marketing tool etc. relatively, after user has executed the value-added service of above-mentioned push,
Corresponding increment equity can equally be obtained.
In above-mentioned pattern, it is positive index that one of which, which influences push result, such as is had in all retention users
10% user behavior focuses on certain one kind service and product (such as spending service), then system can push corresponding telephone expenses clothes
Business product or other associated services or product give the user for carrying out telephone recharge.
Another kind influence push result is backward index, such as user in the process checked and write off using electronic ticket progress telephone expenses
In, when system is promoted using the telephone expenses amount of money for orienting subsidy 10% or the means for providing free mobile data traffic packet 100M, use
The conversion ratio at family is promoted from original total number of users 10% to about 30% or higher, then it is assumed that this marketing tool is effective
's.At this point for the user for currently carrying out telephone recharge use can be pushed to as value-added service using above-mentioned means
Family.
In the preferred embodiment of the present invention, the above consumption scene or consumption entrance etc. are purchased comprising all joys
Business, scene can cover on-line off-line trade company, TV, net matchmaker, public platform, wechat, microblogging, knowledge platform and game
All kinds of consumption scenes that electronic ticket can be used to check and write off such as consumption, payment, interaction generated in equal channels and carrier and consume into
Mouthful.
Heretofore described consumer behavior data are the data acquisition system of various dimensions, including consumption scene, consumer, consumption
Time, consumer products, consumption price and other and this consume relevant data, and this is no longer going to repeat them.
In the preferred embodiment of the present invention, above-mentioned value-added service includes：Advertisement, and/or push related product,
And/or push interactive game, and/or give free equity.
In the preferred embodiment of the present invention, derive the management system of value-added service based on the above electronic ticket,
A kind of management method of electronic ticket derivative value-added service is now provided, multiple client and cloud service are provided with first in this method
Device, multiple client is long-range respectively to connect cloud server；
Cloud server is supplied to client electronic certificate, and user uses electronic ticket by client, to exchange electronic ticket institute
Corresponding consumption equity；
Above-mentioned management method is specifically as shown in Figure 3, including：
Step S1, when user uses electronic ticket, cloud server obtains the consumption for the user that corresponding client is sent
Behavioral data；
Step S2, cloud server to consumption behavioral data analyze, with to use electronic ticket user push correspond to
Value-added service, value-added service feeds back to the client corresponding to electronic ticket by cloud server；
Step S3, the user that cloud server obtains client feedback execute the implementing result of value-added service, and according to holding
Row result judges whether user has executed value-added service, and assigns the corresponding increment equity of user according to judging result.
In the preferred embodiment of the present invention, in above-mentioned steps S2, cloud server analyzes consumption behavioral data
Process it is specifically as shown in Figure 4, including：
Step S21, cloud server judge the type of user：
If user is new user, step S22 is turned to；
If user is to retain user, step S23 is turned to；
Step S22, cloud server analyze user by a drawing new model；
Step S23, cloud server are retained user mode by an activation and are analyzed user.
In the preferred embodiment of the present invention, above-mentioned consumer behavior data include consumption scene when user consumes
Information；
The hot spot data of mainstream market is preset in cloud server；
Then in step S22, the first analysis module combines consumption scene information and hot spot data, is carried out to consumption behavioral data
Analysis.
In the preferred embodiment of the present invention, cloud server is also connected with a Database Systems；
The consumer behavior data of each user received are sent into Database Systems and are preserved by cloud server；
The consumer behavior data of user of the cloud server to being preserved in Database Systems count, and by statistical result
It is stored in Database Systems
Then in step S23, cloud server obtains the statistical result for being associated with user from Database Systems, and according to system
Meter result analyzes consumption behavioral data.
The foregoing is merely preferred embodiments of the present invention, are not intended to limit embodiments of the present invention and protection model
It encloses, to those skilled in the art, should can appreciate that all with made by description of the invention and diagramatic content
Equivalent replacement and obviously change obtained scheme, should all be included within the scope of the present invention.
Claims (10)
1. a kind of electronic ticket derives the management system of value-added service, which is characterized in that including multiple client and cloud server,
Multiple clients remotely connect the cloud server respectively；
The cloud server is supplied to the client electronic certificate, user to use the electronic ticket by the client, with
Exchange the consumption equity corresponding to the electronic ticket；
The cloud server further comprises：
Data acquisition unit, for when the user uses the electronic ticket, obtaining the institute that the corresponding client is sent
State the consumer behavior data of user；
Analytic unit connects the data acquisition unit, for analyzing the consumer behavior data, with described to using
The user of electronic ticket pushes corresponding value-added service, and the value-added service is fed back to the electronics by the cloud server
The client corresponding to certificate；
Judging unit, the user for obtaining the client feedback execute the implementing result of the value-added service, and root
Judge whether user has executed the value-added service according to the implementing result, and the user couple is assigned according to judging result
The increment equity answered.
2. management system as described in claim 1, which is characterized in that the cloud server is also connected with a Database Systems；
The consumer behavior data for each of receiving the user are sent into the data base set by the data acquisition unit
It is preserved in system.
3. management system as described in claim 1, which is characterized in that the analytic unit specifically includes：
User's judgment module, the type for judging user, and output type judging result；
First analysis module connects user's judgment module, when the type judging result indicates that the user is new user
When, first analysis module analyzes the consumer behavior data of the user；
Second analysis module connects user's judgment module, when the type judging result indicates that the user is to retain to use
When family, second analysis module analyzes the consumer behavior data of the user.
4. management system as claimed in claim 3, which is characterized in that the consumer behavior data include that the user carries out
Consumption scene information when consumption；
The hot spot data of mainstream market is preset in first analysis module；
First analysis module carries out the consumer behavior data in conjunction with the consumption scene information and the hot spot data
Analysis.
5. management system as claimed in claim 3, which is characterized in that the cloud server further includes：
Statistic unit, the consumer behavior data for the user to being preserved in the Database Systems count,
And statistical result is stored in the Database Systems；
Second analysis module obtains the statistical result for being associated with the user from the Database Systems, and according to
The statistical result analyzes the consumer behavior data.
6. management system as described in claim 1, which is characterized in that the value-added service includes：Advertisement, and/or push away
Related product, and/or push interactive game are sent, and/or gives free equity.
7. a kind of electronic ticket derives the management method of value-added service, which is characterized in that be provided with multiple client and cloud service
Device, multiple clients remotely connect the cloud server respectively；
The cloud server is supplied to the client electronic certificate, user to use the electronic ticket by the client, with
Exchange the consumption equity corresponding to the electronic ticket；
The management method specifically includes：
Step S1, when the user uses the electronic ticket, the cloud server obtains the corresponding client and sends
The user consumer behavior data；
Step S2, the cloud server analyze the consumer behavior data, with to using described in the electronic ticket
User pushes corresponding value-added service, and the value-added service is fed back to the institute corresponding to the electronic ticket by the cloud server
State client；
Step S3, the user that the cloud server obtains the client feedback execute the execution knot of the value-added service
Fruit, and judge whether user has executed the value-added service according to the implementing result, and assign institute according to judging result
State the corresponding increment equity of user.
8. management method as claimed in claim 7, which is characterized in that in the step S2, the cloud server is to described
The process that consumer behavior data are analyzed specifically includes：
Step S21, the cloud server judge the type of the user：
If the user is new user, step S22 is turned to；
If the user is to retain user, step S23 is turned to；
Step S22, the cloud server analyze the user by a drawing new model；
Step S23, the cloud server are retained user mode by an activation and are analyzed the user.
9. management method as claimed in claim 8, which is characterized in that the consumer behavior data include that the user carries out
Consumption scene information when consumption；
The hot spot data of mainstream market is preset in the cloud server；
Then in the step S22, first analysis module is in conjunction with the consumption scene information and the hot spot data, to described
Consumer behavior data are analyzed.
10. management method as claimed in claim 8, which is characterized in that the cloud server is also connected with a Database Systems；
The consumer behavior data for each of receiving the user are sent into the Database Systems by the cloud server
In preserved；
The consumer behavior data of the user of the cloud server to being preserved in the Database Systems count,
And statistical result is stored in the Database Systems
Then in the step S23, the cloud server is obtained from the Database Systems and is associated with described in the user
Statistical result, and the consumer behavior data are analyzed according to the statistical result.
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111612521A (en) * | 2020-04-26 | 2020-09-01 | 口碑(上海)信息技术有限公司 | Resource information pushing method, user side and server side |
| CN111865933A (en) * | 2020-06-30 | 2020-10-30 | 上海瀚之友信息技术服务有限公司 | Value-added service management system |
| CN112801799A (en) * | 2021-04-08 | 2021-05-14 | 支付宝(杭州)信息技术有限公司 | Data asset registration, derivation and circulation method and system |
| CN113139837A (en) * | 2021-05-07 | 2021-07-20 | 口碑(上海)信息技术有限公司 | Information interaction method and device, readable storage medium and electronic equipment |
| CN116402541A (en) * | 2023-03-22 | 2023-07-07 | 深圳市感恩网络科技有限公司 | Electronic commerce platform digital management system and method based on cloud computing |
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