CN104915866A - Share and mutual aid real shop marketing program improving customer consumption experience - Google Patents

Abstract

According to the invention, based on an online communication platform taking a live scene of a real shop as the scene background and including participants of staff, suppliers, field customers, customers of mobile terminals and non-field online customers created on a website by a seller having a real shop, experience share, interaction and mutual aid of customers in a shop consumption process are highlighted. A set of customer share circulation reward mechanism is designed, active share willing of customers is improved and experience of the customers when shopping or being served is enriched greatly. Through giving neighbors a hand in buying and delivering, a novel business connotation concerning to payment is given to traditional mutual assistance of neighbors. Further, a scheme of local inspection, online payment and remote distribution or delivery taking is disclosed. Contradiction between retail supply and logistics is relieved and development of interpersonal relationship harmony is promoted.

Description

Sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience

Technical field

The present invention is the businessman based on there being entity shops, utilize online platform to realize on-site customer and share interaction with internet customer, that starts that neighbourhood helps each other buys on behalf and incidentally dis-tribution model with compensation, promotes and enriches the consumption experience of client, realize the brand-new marketing model of all-win.

Background technology

At present, entity shops traveller and sales volume under the impact of internet business are seriously shunted, and sharp-pointed zero more makes the existence of traditional retail trade precarious for contradiction; The cyberspace that internet commercial exploitation is powerful, the information resources of magnanimity are stacked in face of client, in addition countless parcel and navigate within the dispensing personnel in streets and lanes, bring client simultaneously easily, inevitably there are problems again, especially in consumption experience, client faces the situation of facing a difficult choice and accepting or rejecting in entity shops between the two with online.

Summary of the invention

For the huge but asymmetric virtualized defect of the quantity of information making up existing internet business, play the advantage that there is the presence of property and material object display in conventional entity shops, the present invention is based on the businessman of entity shops, utilize online platform to realize on-site customer and share interaction with internet customer, that starts that neighbourhood helps each other with compensation buys on behalf and dis-tribution model, impart traditional neighbourhood to help each other one and brand-new can cash payable business environment, promote the satisfaction of client when doing shopping or acceptance is served, enrich the consumption experience of client, be achieved in the following ways:

1, businessman builds a line and to reach the standard grade the scene map platform of lower real-time interactive;

2, build line in many ways participated in reach the standard grade the intercommunion platform of lower real-time interactive;

3, businessman designs a set of client and shares reward on total mark mechanism, promotes the wish that client initiatively shares;

4, mate customer information, carry out and buy business of incidentally providing and delivering with neighbourhood with compensation on behalf;

5, to the standard pack commodity in chain shops, service payment on local close examination, line, strange land dispensing being provided or picking up goods.

Specific implementation method:

1, generally there is the existing website for publicizing in entity shops, the scene technology of online game is utilized to make the panorama network map of outdoor scene on this basis, the commodity providing the image of the shoot on location of real-time update to give prominence to each category and service, the feature of this panorama network map is the electronic tag signal by catching on shopping cart and Shopping Basket, fictionalize animated character's track and localization, gather the signal of the mobile terminal added in head store wireless network simultaneously, by these signal labels and track and localization, the client surrounded and watched on the net is embodied in the virtual passenger flow of labeling because browsing different regions, client online like this can see the emulation passenger flow in shop intuitively, on-site customer also can understand the overall picture in market by mobile terminal or field panel, the passenger flow of regional in understanding shop, understand the situation of virtual network passenger flow simultaneously, the client of on-the-spot mobile terminal can select label and open head portrait, just together can do shopping with the boudoir honey of oneself, even there is the possibility of " affair ", the Update on the net of entity shops upgrades interaction at any time with the advertising campaign of actual StoreFront, and line lower quantity purchase sum of reaching the standard grade reaches a presetting number front, and random start discounted price is sold.Shops can the online concern of certain product of publicity at any time and quantity purchase, for floor trader people's reference; This to the possibility of virtual interacting conversion from true, expanded the purchase experiences of client greatly, even can give the enjoyment of jostling each other in a crowd for change;

2, businessman divides " chatroom " by department or merchandise display area, and internet customer selects browse or add with internet customer's label, and on-the-spot client grasps with mobile to be flutterred by the probe in each region, scene, automatically enters corresponding chatroom with on-site customer label,

On-the-spot client can also add the wireless network that shops provides voluntarily, with on-the-spot customer identification selection label (cartoon character or photo) along with regional of moving one's steps joins each chatroom.Each region or department are equipped with terminal and scene display screen, full-time shopping guide on duty or guiding personnel are also the webmasters of each chatroom, result in formation of the interaction of having contained solid shop/brick and mortar store shopping guide, on-site customer, far-end internet customer and supplier online and offline by solid shop/brick and mortar store network manager service:

One of interactive, have the client of purchase intention to inquire product information to shops employee on the net, sense of reality is inquired to on-site customer by on-site terminal, also can be subject to customer inquiries use sense, more can solicit together the suggestion of the friend of " strolling shop ", enrich Products Information, improve the objectivity of decision-making, decrease the risk of consumption;

Two of interaction, on-site customer by linking up with shops employee and oneself see with one's own eyes, and is invited, to the introduction of internet customer, to have deepened the understanding to product, adds and the sharing of online previously client, decreases following blindly and randomness of shopping;

Three of interaction, the supplier of solid shop/brick and mortar store answers the complaint of product price difference problem online, and the level that price is formed and this price is respectively segmenting market of products Presentation, improves the transparency of merchandise valuation;

3, businessman designs a set of client and shares reward on total mark mechanism, and by mutually sharing of information between client, A client is to valuable B client's suggestion " point is praised ", and B client just can obtain the reward on total mark that hotel owner provides; Businessman is to the sale of therefore sharing generation, and give quadratic integral reward being praised B client by point, above-mentioned multiple integral is rewarded, in order to reduce the spending amount in client's instant or later stage; Online so not only have the client browsing and consume, also can assemble some share consumption experience earning and total mark of consumption surround and watch customer quantity; The on-the-spot people originally sauntered of entity shops also may obtain reward on total mark because of being supplied to other people useful sharing, and this will certainly gather the popularity of entity StoreFront;

4, after internet customer chooses the kinds of goods clearing of certain amount of money, shops's deliver goods can be required, also on-site customer can be entrusted incidentally to transport kinds of goods, paid in proportion by netter and shops and the client incidentally transported be provided corresponding freight charges, this incidentally help each other the member that is only limitted to shops or through shops and the two-way authentication registration of online client, simultaneously the client of shops's consumption.In like manner on-site customer can be bought on behalf for non-at-scene client provides, and on line, A client selectes commodity and submits order and buy request on behalf to, and on-the-spot B client, with this order number scene payment, obtains the corresponding reward on total mark that client and shops pay jointly; Help each other one brand-new can cash payable business environment with regard to imparting traditional neighbourhood like this, driven the sale of trade company; The freight charges of the incidentally character at this place and and the allowance of aforementioned reward points, businessman is made concessions while client and more saves advertising and publicity cost, improve the customer loyalty in radiation scope, the good interaction of so just formation " All for one and one for all ";

5, aforesaid method is utilized, can to the commodity of the unified standard in chain shops and packaging, client A pays payment for goods and forms clearing delivery of cargo electronics authority, in the chain of strange land or associate in shops and require dispensing with aforementioned authority or pick up goods after on-the-spot close examination, line exchanging with client B in local shop; Pick up goods in incidentally dispensing of the present invention and strange land, while increasing the timely safety of kinds of goods dispensing, the dispensed amounts of the full-time courier of the corresponding minimizing of meeting, also can reduce traffic congestion and call on number of times to private residence district;

To sum up, this is equivalent on shops website, create one is scene background with shops's outdoor scene, contained solid shop/brick and mortar store shopping guide, client that on-the-spot client comprises mobile terminal and " shopping game " platform that non-at-scene internet customer participates in many ways, the present invention highlights the interaction of client in entity shops process of consumption and helps each other and to share with experience, promotes the satisfaction of client when doing shopping or accept service greatly; Especially meet China's actual conditions and meet popular consumer psychology.

Accompanying drawing illustrates:

Fig. 1, customer relationship

Fig. 2, award process

Fig. 3, incidentally with dispensing flow process.

Claims (6)

1. promote sharing and a collaborative entity shops marketing program of client's consumption experience, it is characterized in that:

S1, by collection site and online passenger flow quantity in real time, the commodity at labeling Dynamic Display scene with the message of passenger flow;

S2, sets up that shops zero participates in for both persons, client and on-site customer on line intercommunion platform in many ways by region;

S3, entity shops shares information to providing and is provided award by the client that other clients accept and believe;

S4, sets up and to buy on behalf between the neighbourhood under system of real name and incidentally delivery system.

2. the sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience as claimed in claim 1, it is characterized in that: businessman catches the signal of the electronic tag be located on shopping cart and Shopping Basket, and added the signal of the mobile terminal of head store by wireless network collection, by aforementioned signal with on-site customer identification electronic labeling and on track and localization mark scene map on the net and on the display screen at intercommunion platform and scene; Internet customer dissolves in the virtual passenger flow in each point of scene and field panel now because browsing different regions with non-at-scene client identity electronic tag; The client of on-line real name and the on-the-spot mobile terminal client added cartoon character on intercommunion platform in main separation electronic tag or open head portrait can participate in exchange and interdynamic.

3. the sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience as claimed in claim 1, it is characterized in that: the on-the-spot each region of shops sets up the access terminals in many ways exchanged of human attendance, there are online and tracing and positioning electronic label function, on-site customer can utilize this terminal, is invited to introduce field condition to internet customer.

4. the sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience as claimed in claim 1, it is characterized in that: shops sets up client to share circulation reward mechanism, between the client of on-line real name and or and on-site customer between, the information that A client shares is accepted and believed the award first namely obtaining shops by B client, and then the consumption that B client creates because accepting and believing can reward A client again by the certain proportion of the amount of consumption.

5. the sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience as claimed in claim 1, it is characterized in that: entity shops sets up to buy on behalf between the neighbourhood under system of real name and incidentally delivery system, after shops proportioning both sides data to client provide buy on behalf preferential, pay expense of incidentally providing and delivering.

6. the sharing and collaborative entity shops marketing program of a kind of client's of lifting consumption experience as claimed in claim 1, it is characterized in that: entity shops, by the Data acquisition and issuance to scene platform in website and intercommunion platform, arranges Customer reward mechanism, supplier management mechanism; To the commodity in chain shops, service payment on local close examination, line, strange land dispensing being provided or picking up goods.