CN102082995A - Method, system and device for providing positional information - Google Patents
Method, system and device for providing positional information Download PDFInfo
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- CN102082995A CN102082995A CN2009102385525A CN200910238552A CN102082995A CN 102082995 A CN102082995 A CN 102082995A CN 2009102385525 A CN2009102385525 A CN 2009102385525A CN 200910238552 A CN200910238552 A CN 200910238552A CN 102082995 A CN102082995 A CN 102082995A
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Abstract
The embodiment of the invention discloses a method, system and device for providing positional information. By using a feedback mode that backward charging is realized by advertisements, and electron is combined to realize the advertisements, the threshold for a final user to use services is lowered, and an opportunity for promoting products is provided for merchants. An electronic payment system is utilized to realize that an advertisement system charges in accordance with actually used tickets, and realize that the user consumption condition can be considered by search sequencing of a location based service (LBS).
Description
Technical field
The embodiment of the invention relates to communication technical field, and particularly a kind of positional information provides method, system and equipment.
Background technology
Location service comprises map view, periphery search (being the point of interest inquiry, the POI search), navigation service, position tracking service etc.
The POI information of map is the advertisement point in the location service, and businessman's contact information can be arranged, advertisements such as product multidate information.
It is in the wide range of commercial trade activity of all parts of the world that E-Payment typically refers to, under the open network environment in internet, based on the browser/server application mode, both parties do not carry out various commercial activities with meeting, realize a kind of novel commercial operation pattern of consumer's shopping online, the online transaction between the trade company and online E-Payment and various commercial activity, transaction, finance activities and relevant integrated service activity.
The fusion of current position business, advertisement realizes, but does not have the mutual of user and advertisement; Still do not have at present advertisement and pay integrated integrated service by mails.
In the process that realizes the embodiment of the invention, the inventor finds that there is following problem at least in prior art:
In existing method, the fusion of location service and advertisement realizes that the courage and insight problem is:
(1) present advertisement uses clicking rate to pay, and whether advertising expense is collected in real consumption to still groundless user.
(2) Search Results is browsed the clicking rate ordering according to the user, the consumer behavior of still groundless user's reality ordering in the ordering factor.
Summary of the invention
What the embodiment of the invention provided a kind of positional information provides method, system and equipment, makes the pattern that advertisement is chargeed according to the service conditions of paying by mails, and the Search Results of location service is according to the service conditions ordering of paying by mails.
For achieving the above object, a kind of method that provides of positional information is provided the embodiment of the invention on the one hand, specifically may further comprise the steps:
The shift position server is according to the retrieving information that the user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message;
Described shift position server is shown to described user with pairing positional information of the retrieving information that described user provided and the pairing one or more advertising messages that obtain to described Advertisement Server request of described positional information;
When described user browsed described advertising message, described shift position server offered described user with the corresponding electronic bill of described advertising message;
When described user consumed by described electronic bill, electronic payment server generated the E-consumer recorded information of electronic bill and corresponding advertising message;
Described electronic payment server sends described E-consumer recorded information according to feedback cycle to the shift position server.
Preferably, the shift position server is according to the retrieving information that the user provided, and the process to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message is specially:
Described Advertisement Server is searched corresponding advertising message and the pairing electronic bill of described advertising message according to the retrieving information that described shift position server sends in local canned data;
Described Advertisement Server sends to the shift position server with described advertising message and the pairing electronic bill of described advertising message, browses and download use for the user when obtaining positional information.
Preferably, described Advertisement Server specifically obtains in the following manner at the advertising message and the electronic bill of this locality storage:
Described Advertisement Server sends to electronic payment server with the electronic bill information that is comprised in the advertising message;
Described Advertisement Server receives the electronic bill that described electronic payment server is returned, and described electronic bill and corresponding advertising message are carried out being stored in this locality after related.
Preferably, described electronic payment server sends in the process of described E-consumer recorded information to the shift position server according to feedback cycle, also comprises:
Described Advertisement Server receives the E-consumer recorded information of the electronic bill that electronic payment server feeds back according to feedback cycle, and, each advertising business is carried out corresponding statistical disposition and/or chargeed and handle according to the E-consumer recorded information of described electronic bill.
Preferably, described electronic payment server, also comprises after the shift position server sends described E-consumer recorded information according to feedback cycle:
Described shift position server sorts to the pairing advertising message of each positional information according to described E-consumer recorded information.
On the other hand, the embodiment of the invention also provides a kind of shift position server, specifically comprises:
Communication module is used to receive user's retrieval request, and according to the retrieving information that described user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message;
Display module, be connected with described communication module, be used for the pairing positional information of retrieving information that described user is provided, be shown to described user with described positional information is pairing by the accessed one or more advertising messages of described communication module, and, when described user browsed described advertising message, described display module also was used for the corresponding electronic bill of described advertising message is offered described user, used for described user's download.
Preferably, described communication module also is used for receiving the E-consumer recorded information that electronic payment server is fed back according to feedback cycle;
Wherein, described shift position server also comprises:
Order module is used for the Search Results of advertising message being carried out the adjustment of ranking results according to the accessed E-consumer recorded information of described communication module.
On the other hand, the embodiment of the invention also provides a kind of Advertisement Server, specifically comprises:
Communication module is used to receive the retrieving information that the shift position server sends, and corresponding advertising message and the pairing electronic bill of described advertising message is sent to described shift position server, browses and download use for the user when obtaining positional information;
Memory module is used for stores advertisements information and the pairing electronic bill of described advertising message
Enquiry module is used for the retrieving information that receives according to described communication module, searches corresponding advertising message and the pairing electronic bill of described advertising message in described memory module institute canned data.
Preferably, the advertising message of the storage that described memory module is stored and electronic bill, specifically obtain in the following manner:
Described communication module sends to electronic payment server with the electronic bill information that is comprised in the advertising message, and receive the electronic bill that described electronic payment server is returned, described electronic bill and corresponding advertising message are carried out being stored in the described memory module after related.
Preferably, described communication module also is used for receiving according to feedback cycle the E-consumer recorded information of the electronic bill that electronic payment server feeds back;
Wherein, described Advertisement Server also comprises:
Statistical module is used for the E-consumer recorded information according to the received electronic bill of described communication module, and each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
On the other hand, the embodiment of the invention also provides a kind of electronic payment server, specifically comprises:
Processing module is used for when carrying out the E-consumer processing the employed electronic bill of user being carried out authentication and statistics, generates the E-consumer recorded information of electronic bill and corresponding advertising message;
Communication module, be used for according to feedback cycle, send the E-consumer recorded information that described processing module generates to the shift position server, described shift position server is sorted to correspondent advertisement information when positional information is provided according to described E-consumer recorded information.
Preferably, described communication module also is used for according to feedback cycle, sends the E-consumer recorded information that described processing module generates to Advertisement Server, make described Advertisement Server according to described E-consumer recorded information, each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
On the other hand, a kind of system that provides of positional information also is provided the embodiment of the invention, it is characterized in that, comprises shift position server, Advertisement Server and electronic payment server:
Described shift position server, be used to receive user's retrieval request, and according to retrieving information that described user provided, obtain corresponding advertising message and the pairing electronic bill of described advertising message to Advertisement Server, and described advertising message and electronic bill offered described user for the pairing positional information of retrieving information that described user provided the time, use for described user's download;
Described Advertisement Server, be used for searching corresponding advertising message and the pairing electronic bill of described advertising message according to the retrieving information that described shift position server sends, and send to described shift position server, when obtaining positional information, browse and download use for the user;
Described electronic payment server, be used for when carrying out the E-consumer processing, the employed electronic bill of user is carried out authentication and statistics, generate the E-consumer recorded information of electronic bill and corresponding advertising message, and according to feedback cycle, send described E-consumer recorded information to shift position server and/or Advertisement Server, described shift position server is sorted to correspondent advertisement information when positional information is provided according to described E-consumer recorded information, and/or make described Advertisement Server according to described E-consumer recorded information, each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
Compared with prior art, the embodiment of the invention has the following advantages:
By using the technical scheme that the embodiment of the invention proposed, realize that by advertisement the back is to charge, the associating electronics is realized the feedback model of advertisement, reduce the end user and use professional threshold, offering chance of promoting product of businessman, is from the trial of mobile value-added service to the transformation of mobile Internet business, passes through electronic fare payment system, realize that ad system charges by the actual certificate that uses, realize that the searching order of LBS business is considered this factor of customer consumption situation.
Description of drawings
Fig. 1 is the structural representation that system is provided of a kind of positional information that the embodiment of the invention proposed;
Fig. 2 is the schematic flow sheet that method is provided of a kind of positional information of embodiment of the invention proposition;
A kind of positional information that Fig. 3 proposes for the embodiment of the invention the schematic flow sheet of method in the server of shift position be provided;
Fig. 4 is the structural representation of a kind of shift position server of embodiment of the invention proposition;
A kind of positional information that Fig. 5 proposes for the embodiment of the invention the schematic flow sheet of method in Advertisement Server be provided;
Fig. 6 is the structural representation of a kind of Advertisement Server of embodiment of the invention proposition;
A kind of positional information that Fig. 7 proposes for the embodiment of the invention the schematic flow sheet of method in electronic payment server be provided;
Fig. 8 is the structural representation of a kind of electronic payment server of embodiment of the invention proposition;
Fig. 9 cooperates with E-Payment with ad system for the generalized information system that the embodiment of the invention proposed the system construction drawing of location service is provided;
Figure 10 is the schematic flow sheet that method is provided of a kind of positional information of embodiment of the invention proposition.
Embodiment
In order to solve problems of the prior art, the embodiment of the invention has proposed ad system and has paid integrated, shift position service (Location Based Services by mails, LBS) professional with pay integrated integrated service by mails, make the pattern that advertisement is chargeed according to the service conditions of paying by mails, the Search Results of location service is according to the service conditions ordering of paying by mails.
In order to realize technical scheme of the present invention, a kind of system that provides of positional information has been provided the embodiment of the invention, and its structural representation comprises shift position server, Advertisement Server and electronic payment server as shown in Figure 1, wherein:
Based on said system, a kind of method that provides of positional information is provided the embodiment of the invention, and its schematic flow sheet specifically may further comprise the steps as shown in Figure 2:
Step S201, shift position server are according to the retrieving information that the user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of advertising message.
In concrete application scenarios, the implementation procedure of this step is specially:
Advertisement Server is searched corresponding advertising message and the pairing electronic bill of advertising message according to the retrieving information that the shift position server sends in local canned data;
Advertisement Server sends to the shift position server with advertising message and the pairing electronic bill of advertising message, browses and download use for the user when obtaining positional information.
Wherein, Advertisement Server specifically obtains in the following manner at the advertising message and the electronic bill of this locality storage:
Advertisement Server sends to electronic payment server with the electronic bill information that is comprised in the advertising message;
Advertisement Server receives the electronic bill that electronic payment server is returned, and electronic bill and corresponding advertising message are carried out being stored in this locality after related.
Step S202, shift position server are shown to the user with pairing positional information of the retrieving information that the user provided and the pairing one or more advertising messages that obtain to the Advertisement Server request of positional information.
Step S203, when user's browse advertisements information, the shift position server offers the user with the corresponding electronic bill of advertising message.
Step S204, when the user consumes by electronic bill, electronic payment server generates the E-consumer recorded information of electronic bill and corresponding advertising message.
Step S205, electronic payment server send the E-consumer recorded information according to feedback cycle to the shift position server.
In concrete application scenarios, the implementation procedure of this step also comprises:
Advertisement Server receives the E-consumer recorded information of the electronic bill that electronic payment server feeds back according to feedback cycle, and according to the E-consumer recorded information of electronic bill, and each advertising business is carried out corresponding statistical disposition and/or chargeed and handle.
What need further specify is that after step S205 finished, the technical scheme that the embodiment of the invention proposed also comprised:
The shift position server sorts to the pairing advertising message of each positional information according to the E-consumer recorded information.
Compared with prior art, the embodiment of the invention has the following advantages:
By using the technical scheme that the embodiment of the invention proposed, realize that by advertisement the back is to charge, the associating electronics is realized the feedback model of advertisement, reduce the end user and use professional threshold, offering chance of promoting product of businessman, is from the trial of mobile value-added service to the transformation of mobile Internet business, passes through electronic fare payment system, realize that ad system charges by the actual certificate that uses, realize that the searching order of LBS business is considered this factor of customer consumption situation.
In order more clearly to describe technical scheme of the present invention, the existing handling process that illustrates one by one in each equipment specifies as follows:
As shown in Figure 3, a kind of positional information that proposes for the embodiment of the invention the schematic flow sheet of method in the server of shift position be provided, specifically may further comprise the steps:
Step S301, shift position server are according to the retrieving information that the user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of advertising message.
Step S302, shift position server are shown to the user with pairing positional information of the retrieving information that the user provided and the pairing one or more advertising messages of positional information.
Step S303, when user's browse advertisements information, the shift position server offers the user with the corresponding electronic bill of advertising message, uses for user's download.
In concrete application scenarios, the shift position server can also receive the E-consumer recorded information that electronic payment server is fed back according to feedback cycle, and the E-consumer recorded information that receives can be used for the pairing advertising message of each positional information is carried out the ordering adjustment of Search Results.
Like this meaning of Chu Liing be can with attention rate higher and the transaction more frequent advertisement preferentially offer the user, make the user can find better advertising message more easily.
In order to realize above-mentioned technical scheme, the embodiment of the invention also provides a kind of shift position server, and its structural representation specifically comprises as shown in Figure 4:
In concrete application scenarios, communication module 41 also is used for receiving the E-consumer recorded information that electronic payment server is fed back according to feedback cycle;
In such cases, the shift position server also comprises:
In the application scenarios of reality, the shift position server can specifically comprise the GIS server, in order to realize technical scheme of the present invention, need handle as follows in the GIS server:
The content of GIS server is made up of the Information Level of layering, as the foundation drawing money (Base map) of many levels, the POI of many levels.
The content of generalized information system can be provided by a foundation drawing money provider and a plurality of content supplier.
For convenience of description, the following prerequisite of hypothesis in the present embodiment:
1, administrative title, river, road, the POI title of foundation drawing money must be supported bilingual: Chinese, English.
2, the charging of foundation drawing money is with rate, so not charge separately of the POI of foundation drawing money;
Mentioned content supplier is defined as specialty to gather POI information, target is to benefit the normal business of POI and as the enterprise of commerce in the present embodiment.
The information of expanding on the foundation drawing money POI information is called the POI information of expansion, and the POI information of expansion can be divided into following several according to the provider:
(1) Business Information that provides of content supplier is called for short CP information;
(2) business information that provides of service provider as real-time transport information, is called for short technical information;
(3) information that provides of enterprise (POI itself) is called for short company information;
(4) information that provides as consumer's individual is called for short personal information.
The POI information of foundation drawing money POI information and expansion can not comprise enterprise or tissue, individual's private data, private data is not issue or allow open issue or owner to oppose open issue and still unexposed information releasing without the owner on a public occasion of owner, the commercial plan of enterprise for example, individual's contact details, health and fitness information, income and property information, social relationships information etc.
The POI information of expansion is necessary for one of following content:
1, dynamic POI information
As real-time transport information, mall information (as hotel berth information, market sales promotion information, vacancy of parking lots information); Dynamic degree is upgraded once at least 24 * N hour (N is a fate, N＞=1) needs.
2, detailed POI map
It is more detailed that map is compared to foundation drawing money, as the map at detailed sight spot, and little chorography, campus map.The level of detail of map marks the path that each bar can be walked, and marks each shop and other service points, is the walking guidance diagram.
3, introduce literal
Introducing literal is special languages, as French, Japanese, Korean, Mongol, Guangdong language etc.
The POI of this paper discussion only for having the enterprise or the histotypic POI of business activity, does not comprise the POI of no business activity, can be the POI of integrated information as certain university, and certain humane sight spot can be the POI of integrated information, and a certain family is not the POI of integrated information.
The POI information of the expansion of embodiment of the invention discussion only comprises CP information and company information.Do not comprise technical information, and personal information, its business model is as follows:
Businessman refers to all eating and drinking establishment to popular open service, market, supermarket, hotel, parking lot, beauty salon, Business Information comprises electronic bill, i.e. reward voucher (comprising that coupons or coupons or gift token or vip card or accumulating card or other promote the voucher of service), admission ticket or admission ticket and other information (as eating and drinking establishment's degree that makes fruitless efforts).
Electronic bill is a part of paying by mails.
The user's download electronic bill is to terminal, and the user uses this electronic bill in businessman, and this electronic bill will be in electronic payment platform authentication and clearing.
This consumption information will become the POI information sorting according to parameter, as customer consumption and estimate good and do not estimate, bonus point then is as+10; If it is poor that customer consumption and user estimate, then deduction of points is as detaining-5 fens.Individual's consumption feedback is with form (as 5 fens systems) open demonstration in POI information of statistics.
This consumption information will be as the industry statistic information.
It is to be noted; above-mentioned various rules all are the preferred embodiments of the present invention; needs according to concrete scene; everyly can reach identical technique effect; guarantee that the rule that technical solution of the present invention realizes smoothly can be applied in the embodiment of the invention, the variation of concrete regular kind can't influence protection scope of the present invention.
The factor possibility that shift position server search engine influences the POI ordering is as follows:
1) each POI pouplarity or the user satisfaction or market occupancy volume of ordering, initial setting when this numerical value is generally gathered by POI, and change according to user's click volume;
2) with the close degree of user site;
3) keyword matching degree: keyword whether full the position during coupling and keyword coupling represent the matching degree of keyword.The title of ordering as a POI in position during the keyword coupling, product feature is described, user feedback literal, link comment (anchor text).
4) busy not busy degree
General, these combined factors are a sorting position that POI is ordered.
This programme increases recent user's consumption figure.For example in 3 months, the degree of consumption that the user is ordered at this POI, the high more POI point of consumption number of times is represented more welcomely in the recent period, its rank is more before examination.
The reasonability of so doing is to recommend in the very first time most popular shop of user and commodity.
As shown in Figure 5, a kind of positional information that proposes for the embodiment of the invention the schematic flow sheet of method in Advertisement Server be provided, specifically may further comprise the steps:
Step S501, Advertisement Server are searched corresponding advertising message and the pairing electronic bill of advertising message according to the retrieving information that the shift position server sends in local canned data.
Wherein, Advertisement Server specifically obtains in the following manner at the advertising message and the electronic bill of this locality storage:
Advertisement Server sends to electronic payment server with the electronic bill information that is comprised in the advertising message;
Advertisement Server receives the electronic bill that electronic payment server is returned, and electronic bill and corresponding advertising message are carried out being stored in this locality after related.
Step S502, Advertisement Server send to the shift position server with advertising message and the pairing electronic bill of advertising message, browse and download use for the user when obtaining positional information.
In concrete application scenarios, Advertisement Server receives the E-consumer recorded information of the electronic bill that electronic payment server feeds back according to feedback cycle.
In such cases, Advertisement Server is according to the E-consumer recorded information of electronic bill, and each advertising business is carried out corresponding statistical disposition and/or chargeed and handle.
In order to realize above-mentioned technical scheme, the embodiment of the invention also provides a kind of Advertisement Server, and its structural representation specifically comprises as shown in Figure 6:
Wherein, the advertising message and the electronic bill of the storage that memory module 62 is stored, specifically obtain in the following manner:
In concrete application scenarios, communication module 61 also is used for receiving according to feedback cycle the E-consumer recorded information of the electronic bill that electronic payment server feeds back;
In such cases, Advertisement Server also comprises:
In the application scenarios of reality,, need in Advertisement Server, handle as follows in order to realize technical scheme of the present invention:
The moving advertising server is to provide the unified access service platform that moves marketing for businessman, after businessman and mobile operator sign relevant mobile marketing contract, to provide the operation of the relevant activity of marketing for it by the moving advertising server, comprising the record of unified management, issue and the user advertising consumer behavior of ad content etc.The principal mode of operation comprises the issue of up-to-date store information, the propelling movement of advertising message and download of electronic bill or the like.
The GIS server is as one of platform of businessman marketing message issue, initiatively triggers or the User Status transition trigger when causing the GIS server to obtain ad content the user, and the GIS server can be to the relevant ad content of Advertisement Server request.The GIS server can point out to want the association attributes of the ad content that obtains in request, comprising:
1. the businessman of appointment is as McDonald, KFC etc.
2. the type of ad content is as picture, literal, electronic bill etc.
3. ask the user of advertisement, as cell-phone number
Advertisement Server can return to the GIS server with optimal ad content according to the attribute of request appointment, shows ad content by the GIS server to the user, and the consumer behavior of recording user.
If employed electronic bill need carry out authentication and checking, then need electronic payment server to carry out the electronic bill generation and return to advertising platform unifying to issue; When consuming after the user's download electronic bill, need verify and user's consumption record is fed back to advertising platform by electronic payment server and further charge and analyze use.
Need be pointed out that further that according to technical scheme of the present invention, Advertisement Server can also be done the advertisement charging according to paying the consumption record by mails
If Advertisement Server is received the consumption information of electronic bill, then can count advertising expense in view of the above.The reasonability of so doing is that it is ready to observe own advertisement at which channel and has played effect for the businessman of advertisement delivery, thereby the advertisement delivery of striving property is arranged.
Electronic bill helps to add up the type of merchandise and consumption quantity for e-commerce system, thereby generates the industry statistic information that helps to observe market, and this compares with the bank card payment, and the record in market/shop is not only arranged, and the record of the type of merchandise is more arranged.
As shown in Figure 7, a kind of positional information that proposes for the embodiment of the invention the schematic flow sheet of method in electronic payment server be provided, specifically may further comprise the steps:
Step S701, electronic payment server are carried out authentication and statistics to the employed electronic bill of user when carrying out the E-consumer processing, generate the E-consumer recorded information of electronic bill and corresponding advertising message.
Step S702, electronic payment server send the E-consumer recorded information according to feedback cycle to the shift position server, and the shift position server is sorted to correspondent advertisement information when positional information is provided according to the E-consumer recorded information.
In concrete application scenarios, electronic payment server is execution in step S703 further:
Step S703, electronic payment server send the E-consumer recorded information according to feedback cycle to Advertisement Server, make Advertisement Server according to the E-consumer recorded information, and each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
It is pointed out that step S702 and step S703 do not have inevitable precedence relationship, the size that needs is not represented the difference of execution sequence.
In order to realize above-mentioned technical scheme, the embodiment of the invention also provides a kind of electronic payment server, and its structural representation specifically comprises as shown in Figure 8:
In concrete application scenarios, communication module 82 also is used for according to feedback cycle, send the E-consumer recorded information that processing module generated to Advertisement Server, make Advertisement Server, each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing according to the E-consumer recorded information.
In the application scenarios of reality, the on-site payment function of electronic fare payment system realizes the function of electronic bill, and electronic bill comprises reward voucher, admission ticket.
Electronic fare payment system will generate electronic bill jointly with businessman, mark anti-forge cipher on electronic bill.This anti-forge cipher can use the two-dimension code storage, and when the user used electronic bill, the electronic bill recognizer was distinguished this anti-forge cipher, and this information is sent to electronic payment server, by the electronic payment server authentication, and obtains authenticating result.
The information that electronic payment server is passed through authentication in real time or quasi real time feed back to Advertisement Server, write down this consumption information by Advertisement Server.
Pay consumption information by mails and form following information:
(1) industry statistic information
(2) feed back to Advertisement Server at a certain time interval in batches, Advertisement Server can charge according to this record.
(3) feed back to the GIS server in batches at a certain time interval, influence the rank of POI Search Results.
Simultaneously, electronic fare payment system offers the inlet of customer consumption feedback information, it is user satisfaction, adopt scoring mechanism, for example made in 5 minutes, electronic payment server sends to the GIS server in batches with the customer consumption feedback information at a certain time interval, influences the rank of POI Search Results, and may be displayed in the Search Results.
Below, further combined with concrete example, the technical scheme of the embodiment of the invention is described.
Generalized information system is cooperated with E-Payment with ad system and is provided the system construction drawing of location service as shown in Figure 9.
Concrete equipment situation has been described in detail in preamble, no longer is repeated in this description at this, and what need further specify is the relation of interface wherein:
Interface 1:LBS application server is that parameter is obtained suitable ad content to Advertisement Server according to keyword and/or geographical position, is shown in the location service, comprising electronic bill;
Interface 2: electronic payment server provides a kind of service to Advertisement Server: Advertisement Server sends to electronic payment server with the electronic bill information in the advertisement, and electronic payment server generates electronic bill information, sends to the Advertisement Server storage; Electronic payment server sends to the statistical information that the Advertisement Server user uses electronic bill at a certain time interval, makes that Advertisement Server can be according to user's the real consumption behavior meter advertisement gift presented to a senior at one's first visit as a mark of esteem.
Interface 3: electronic payment server sends the consumption statistical conditions of user at each POI to the LBS application server at a certain time interval, makes that the LBS application server can be according to this information optimization searching ranking results.
Based on above-mentioned system architecture, the flow process that the user uses may further comprise the steps as shown in figure 10:
Step S1001, for some POI or some keywords, Advertisement Server visit electronic payment server generates the advertisement reward voucher, and is stored in Advertisement Server.
Step S1002, user use location business, server access Advertisement Server in shift position obtains suitable advertising message, wherein comprises electronic bill.
Step S1003, user's download electronic bill are to terminal.
Step S1004, user are at businessman's consumer electronics ticket.
Step S1005, electronic payment server authentication also write down this electronic bill.
Step S1006, electronic payment server feed back to Advertisement Server with the operating position of electronic bill.
Wherein, the operating position of electronic bill provides with form of adding up rather than the information that comprises user ID, and operating position comprises electronic bill sign and number of times.
The consumption situation that step S1007, electronic payment server are ordered this POI at a certain time interval feeds back to Advertisement Server.
The time interval wherein can be a system configuration, and for example 1 minute, the variation of concrete time span can't influence protection scope of the present invention.
The consumption situation is to provide with the form of statistics rather than the information that comprises user ID, and the consumption situation comprises POI point identification and consumption number of times.
Compared with prior art, the embodiment of the invention has the following advantages:
By using the technical scheme that the embodiment of the invention proposed, realize that by advertisement the back is to charge, the associating electronics is realized the feedback model of advertisement, reduce the end user and use professional threshold, offering chance of promoting product of businessman, is from the trial of mobile value-added service to the transformation of mobile Internet business, passes through electronic fare payment system, realize that ad system charges by the actual certificate that uses, realize that the searching order of LBS business is considered this factor of customer consumption situation.
Through the above description of the embodiments, those skilled in the art can be well understood to the embodiment of the invention and can realize by hardware, also can realize by the mode that software adds necessary general hardware platform.Based on such understanding, the technical scheme of the embodiment of the invention can embody with the form of software product, it (can be CD-ROM that this software product can be stored in a non-volatile memory medium, USB flash disk, portable hard drive etc.) in, comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) each implements the described method of scene to carry out the embodiment of the invention.
It will be appreciated by those skilled in the art that accompanying drawing is a preferred schematic diagram of implementing scene, module in the accompanying drawing or flow process might not be that the enforcement embodiment of the invention is necessary.
It will be appreciated by those skilled in the art that the module in the device of implementing in the scene can be distributed in the device of implementing scene according to implementing scene description, also can carry out respective change and be arranged in the one or more devices that are different from this enforcement scene.The module of above-mentioned enforcement scene can be merged into a module, also can further split into a plurality of submodules.
The invention described above embodiment sequence number is not represented the quality of implementing scene just to description.
More than disclosed only be the several concrete enforcement scene of the embodiment of the invention, still, the embodiment of the invention is not limited thereto, any those skilled in the art can think variation all should fall into the protection range of the embodiment of the invention.
Claims (13)
- A positional information method is provided, it is characterized in that, specifically may further comprise the steps:The shift position server is according to the retrieving information that the user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message;Described shift position server is shown to described user with pairing positional information of the retrieving information that described user provided and the pairing one or more advertising messages that obtain to described Advertisement Server request of described positional information;When described user browsed described advertising message, described shift position server offered described user with the corresponding electronic bill of described advertising message;When described user consumed by described electronic bill, electronic payment server generated the E-consumer recorded information of electronic bill and corresponding advertising message;Described electronic payment server sends described E-consumer recorded information according to feedback cycle to the shift position server.
- 2. the method for claim 1 is characterized in that, the shift position server is according to the retrieving information that the user provided, and the process to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message is specially:Described Advertisement Server is searched corresponding advertising message and the pairing electronic bill of described advertising message according to the retrieving information that described shift position server sends in local canned data;Described Advertisement Server sends to the shift position server with described advertising message and the pairing electronic bill of described advertising message, browses and download use for the user when obtaining positional information.
- 3. method as claimed in claim 2 is characterized in that, described Advertisement Server specifically obtains in the following manner at the advertising message and the electronic bill of this locality storage:Described Advertisement Server sends to electronic payment server with the electronic bill information that is comprised in the advertising message;Described Advertisement Server receives the electronic bill that described electronic payment server is returned, and described electronic bill and corresponding advertising message are carried out being stored in this locality after related.
- 4. the method for claim 1 is characterized in that, described electronic payment server sends in the process of described E-consumer recorded information to the shift position server according to feedback cycle, also comprises:Described Advertisement Server receives the E-consumer recorded information of the electronic bill that electronic payment server feeds back according to feedback cycle, and, each advertising business is carried out corresponding statistical disposition and/or chargeed and handle according to the E-consumer recorded information of described electronic bill.
- 5. the method for claim 1 is characterized in that, described electronic payment server, also comprises after the shift position server sends described E-consumer recorded information according to feedback cycle:Described shift position server sorts to the pairing advertising message of each positional information according to described E-consumer recorded information.
- 6. a shift position server is characterized in that, specifically comprises:Communication module is used to receive user's retrieval request, and according to the retrieving information that described user provided, to corresponding advertising message of Advertisement Server request and the pairing electronic bill of described advertising message;Display module, be connected with described communication module, be used for the pairing positional information of retrieving information that described user is provided, be shown to described user with described positional information is pairing by the accessed one or more advertising messages of described communication module, and, when described user browsed described advertising message, described display module also was used for the corresponding electronic bill of described advertising message is offered described user, used for described user's download.
- 7. shift position as claimed in claim 6 server is characterized in that, described communication module also is used for receiving the E-consumer recorded information that electronic payment server is fed back according to feedback cycle;Wherein, described shift position server also comprises:Order module is used for the Search Results of advertising message being carried out the adjustment of ranking results according to the accessed E-consumer recorded information of described communication module.
- 8. an Advertisement Server is characterized in that, specifically comprises:Communication module is used to receive the retrieving information that the shift position server sends, and corresponding advertising message and the pairing electronic bill of described advertising message is sent to described shift position server, browses and download use for the user when obtaining positional information;Memory module is used for stores advertisements information and the pairing electronic bill of described advertising messageEnquiry module is used for the retrieving information that receives according to described communication module, searches corresponding advertising message and the pairing electronic bill of described advertising message in described memory module institute canned data.
- 9. Advertisement Server as claimed in claim 8 is characterized in that, the advertising message of the storage that described memory module is stored and electronic bill specifically obtain in the following manner:Described communication module sends to electronic payment server with the electronic bill information that is comprised in the advertising message, and receive the electronic bill that described electronic payment server is returned, described electronic bill and corresponding advertising message are carried out being stored in the described memory module after related.
- 10. Advertisement Server as claimed in claim 8 is characterized in that, described communication module also is used for receiving according to feedback cycle the E-consumer recorded information of the electronic bill that electronic payment server feeds back;Wherein, described Advertisement Server also comprises:Statistical module is used for the E-consumer recorded information according to the received electronic bill of described communication module, and each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
- 11. an electronic payment server is characterized in that, specifically comprises:Processing module is used for when carrying out the E-consumer processing the employed electronic bill of user being carried out authentication and statistics, generates the E-consumer recorded information of electronic bill and corresponding advertising message;Communication module, be used for according to feedback cycle, send the E-consumer recorded information that described processing module generates to the shift position server, described shift position server is sorted to correspondent advertisement information when positional information is provided according to described E-consumer recorded information.
- 12. electronic payment server as claimed in claim 11 is characterized in that,Described communication module, also be used for according to feedback cycle, send the E-consumer recorded information that described processing module generates to Advertisement Server, make described Advertisement Server, each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing according to described E-consumer recorded information.
- 13. a positional information system is provided, it is characterized in that, comprise shift position server, Advertisement Server and electronic payment server:Described shift position server, be used to receive user's retrieval request, and according to retrieving information that described user provided, obtain corresponding advertising message and the pairing electronic bill of described advertising message to Advertisement Server, and described advertising message and electronic bill offered described user for the pairing positional information of retrieving information that described user provided the time, use for described user's download;Described Advertisement Server, be used for searching corresponding advertising message and the pairing electronic bill of described advertising message according to the retrieving information that described shift position server sends, and send to described shift position server, when obtaining positional information, browse and download use for the user;Described electronic payment server, be used for when carrying out the E-consumer processing, the employed electronic bill of user is carried out authentication and statistics, generate the E-consumer recorded information of electronic bill and corresponding advertising message, and according to feedback cycle, send described E-consumer recorded information to shift position server and/or Advertisement Server, described shift position server is sorted to correspondent advertisement information when positional information is provided according to described E-consumer recorded information, and/or make described Advertisement Server according to described E-consumer recorded information, each advertising business is carried out corresponding statistical disposition and/or the processing of chargeing.
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| CN200910238552.5A CN102082995B (en) | 2009-11-30 | 2009-11-30 | Method, system and device for providing positional information |
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