CN103747303B - A kind of advertisement placement method and device chasing after throwing for crowd's orientation - Google Patents
A kind of advertisement placement method and device chasing after throwing for crowd's orientation Download PDFInfo
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- CN103747303B CN103747303B CN201410044763.6A CN201410044763A CN103747303B CN 103747303 B CN103747303 B CN 103747303B CN 201410044763 A CN201410044763 A CN 201410044763A CN 103747303 B CN103747303 B CN 103747303B
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- 238000009331 sowing Methods 0.000 claims description 17
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Abstract
Chase after advertisement placement method and the device thereof of throwing for crowd's orientation, described method is: user clicks video player, and video player sends advertisement playing request; According to ask the video play, visual classification corresponding to video that coupling described request is play; Judge the advertising mechanism whether having high priority under visual classification, if had, then method ends, if do not had, then enters next step; Judge whether exist by the advertisement identification information of throwing in user side, if had, video player according to ask the video play, if nothing, utilize the advertisement under the classification of institute match video, throw in advertisement first to user, and set up advertisement identification information.Therefore, the present invention accurate pointing crowd can carry out advertisement putting, can not reduce completion rate simultaneously, and can be combined with other advertising mechanism flexibly.
Description
Technical field
The application relates to a kind of put-on method of advertisement, and especially, the application relates to and a kind ofly carries out for crowd advertisement placement method and the device that orientation chases after throwing.
Background technology
At present in video website, advertisement is a kind of important channel supporting video website business revenue.Meanwhile, along with the rise of 3G communication, increasing people gets used to the video obtained in video website required for oneself.For vast corporate boss, video website throws in the emerging approach of of advertisement.
And in the advertisement of video website is play, for N+ advertisement, namely the frequency controls advertisement, when advertisement putting, each user can only watch this advertisement predetermined number of times.Video website, when broadcasting, tentatively can only ensure the broadcasting of the advertisement completing agreement number of times, i.e. the completion rate of limited guarantee N+ advertisement.But do not consider, the mode of this broadcasting has and is not really played to real target group.But, if just mate target group simply, the completion rate of N+ advertisement certainly will be reduced again.
Therefore, how both can guarantee the broadcasting time of N+ advertisement, target group can have been matched exactly again, become the technical problem that prior art needs solution badly.
Summary of the invention
The object of the invention is to propose a kind of advertisement placement method and the device that chase after throwing for crowd's orientation.What make it possible to carry out given ad for the specific crowd of viewing video chases after throwing.
For reaching this object, the present invention by the following technical solutions:
Chase after an advertisement placement method for throwing for crowd's orientation, comprise the steps:
Advertisement playing request step, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification coupling step: according to ask the video play, find, and mate the visual classification corresponding to video of described request broadcasting;
Advertisement identification information determining step: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then enter full classification and chase after throwing advertisement step, if nothing, then enter visual classification advertisement sowing step;
Full classification chases after throwing advertisement step, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user;
Visual classification advertisement sowing step, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user.
Preferably, after visual classification coupling step, before advertisement identification information determining step, also there is advertisement putting priority determining step: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then and method ends, if no, then enter next step.
Preferably, described full classification chases after throwing advertisement step and is specially, according to described advertisement identification information, corresponding advertisement id is searched out under full classified index, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID.
Preferably, described advertisement identification information is cookie.
The invention also discloses a kind of advertisement delivery device chasing after throwing for crowd's orientation, comprise as lower unit:
Advertisement playing request unit, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification matching unit: according to ask the video play, find, and mate visual classification corresponding to video that described request plays;
Advertisement identification information judging unit: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then enter full classification and chase after throwing advertising unit, if nothing, then enter visual classification advertisement sowing unit;
Full classification chases after throwing advertising unit, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user;
Visual classification advertisement sowing unit, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user.
Preferably, after visual classification matching unit, before advertisement identification information judging unit, also there is advertisement putting priority judging unit: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then terminates this device, if no, then enter next unit.
Preferably, described full classification chases after throwing advertising unit and is specially, according to described advertisement identification information, corresponding advertisement id is searched out under full classified index, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID.
Preferably, described advertisement identification information is cookie.
Therefore, the present invention proposes chasing after of directed crowd and throw strategy, under the prerequisite meeting advertiser's Precise sowing, also improve the completion rate of advertisement, and can be combined with other advertising mechanism flexibly.
Accompanying drawing explanation
Fig. 1 is according to the flow chart chasing after the advertisement placement method of throwing for crowd's orientation of the present invention;
Fig. 2 is according to video website ad classification index map of the present invention;
Fig. 3 is advertisement delivery effect according to a particular embodiment of the invention;
Fig. 4 is according to the block diagram chasing after the advertisement delivery device of throwing for crowd's orientation of the present invention.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
When user watches a certain video in video website, network player can send ad-request, with request before displaying video, or broadcast advertisement after displaying video, wherein contain video and user related information, as video name, classification, keyword, duration and user area, age, sex etc., after advertisement delivery system receives request, the advertisement of coupling can be found according to Advertising Request Information and internal memory index.As a rule, the user watching a certain visual classification often embodies its orientation be worth certain, such as watch the user of " classification sports ", interested often to some sports goods, therefore, the user of viewing " classification sports " just should become the target customers of sports appratus manufacture business, should throw in relevant advertisement to the user of viewing " classification sports ".That is, for video website, the mode of the most accurately locating crowd is not according to user characteristics, but according to the feature of video content, namely directed according to visual classification, often than according to user characteristics, namely according to the age of user, sexes etc., accuracy is higher, and more easily operates.
Therefore, the invention discloses a kind of advertisement placement method chasing after throwing for crowd's orientation, comprise the steps:
Advertisement playing request step S110, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification coupling step S120: according to ask the video play, find, and mate the visual classification corresponding to video of described request broadcasting;
At all videos at least one visual classification all corresponding that video website is play.Such as, the video of certain football race belongs to classification sports, and certain legal system column belongs to classification of law, and certain TV series belongs to TV play classification, etc.This visual classification is equivalent to the narrow classification that has certain directed face.
Advertisement identification information determining step S130: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then enter full classification and chase after throwing advertisement step S140, if nothing, then enter visual classification advertisement sowing step S150;
This step, is mainly used in judging that user belongs to and was thrown in the user of advertisement, namely by the user sowed, still belong to and never thrown in the user of advertisement, namely not by the user sowed.So-called sowing, refers to video website and throws in advertisement to user first, and leave the advertisement identification information of thrown in advertisement in user side.
See Fig. 2, in video website, video has been divided into several classification, such as, and news, film, TV play etc.And advertisement is classified according to this, carry out keyed advertising preservation respectively.Wherein, under certain visual classification, save all advertisement ID that this visual classification is thrown in, such as, below separated film, save the advertisement ID of 10001, and other advertisement ID.The keyed advertising of video website in the present invention comprises multiple visual classification index.Further, in the keyed advertising of video website in the present invention, also there is full classified index, save in visual classification index under full classified index, need to carry out all advertisement ID that orientation chases after throwing.The advertisement ID of such as 10001 is also stored in full classified index.
Full classification chases after throws advertisement step S140, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user.
Preferably, according to described advertisement identification information, under full classified index, search out corresponding advertisement id, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID.
Visual classification advertisement sowing step S150, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user.Such as, the advertisement under utilizing power supply to classify, throws in user the advertisement that advertisement id is 10001, and sets up the advertisement identification information of corresponding 10001, terminates after broadcast advertisement.
Above-mentioned step, actually embody a principle, namely has advertisement identification information, then that carries out carrying out advertisement under full classified index according to this advertisement identification information chases after throwing, does not have advertisement identification information, then carries out the sowing of advertisement under visual classification.
Preferably, described advertisement identification information is cookie.Namely user at seeding time, when namely throwing in advertisement first, sets up cookie in user side.Whether video website also exists cookie according to user judges that user is sowing, or according to cookie, chases after and throw advertisement corresponding to this cookie.
Preferred further, also the present invention is after visual classification coupling step S120, before advertisement identification information determining step S130, also there is advertisement putting priority determining step S130: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then and method ends, if no, then enter next step.
Because, as a rule, advertisement putting for video website all has multiple different advertising mechanism, the advertisement putting wherein chasing after throwing for crowd's orientation is exactly a kind of advertising mechanism wherein, but when matching a visual classification, first should to judge that in this visual classification preferential what advertising mechanism what adopt be, if to chase after the priority of the advertisement putting of throwing for crowd's orientation high than of the present invention, then, other advertising mechanism is preferentially utilized to carry out advertisement putting, method ends, if, then do not continue advertisement placement method of the present invention.Like this, the advertisement putting chasing after throwing for crowd's orientation of the present invention is made to can be good at the existing advertisement placement method with other video website compatible, that can either improve targeting video advertisements chases after throwing, turn avoid user can only watch and chased after the video ads of throwing, improve the flexibility of advertisement putting.
Method ends in visual classification coupling step S120, terminates after being different from broadcast advertisement.
Method ends, refers to terminate to utilize and carries out advertisement putting for the directed advertisement placement method chasing after throwing of crowd, then, utilize other advertisement putting mode to throw in advertisement.And after broadcast advertisement, refer to and thrown in advertisement to user, finish advertisement and play the stage.
Therefore, method proposes chasing after of directed crowd and throw strategy, under the prerequisite meeting advertiser's Precise sowing, also improve the completion rate of advertisement, and can be combined with other advertising mechanism flexibly.
Embodiment 1:
The user of the lower video of the directed variety classification of the main hope of certain diet brand advertising, chases after and throws full classification.When user A watches video under variety classification, owing to there is not cookie, sowed by the lower corresponding advertisement of variety classification, namely advertisement is thrown in first, see Fig. 3 (a), when user watches classification sports, the advertisement player system of high priority is not had under this classification sports, therefore, judge, user side exists by the cookie sowed, utilize this cookie, under full classification, search out corresponding advertisement id, also broadcast this advertisement, see Fig. 3 (b).Make user watch classification sports time also there is this advertisement, realize to directed crowd continue chase after throwing.
The invention also discloses a kind of advertisement delivery device chasing after throwing for crowd's orientation, comprise as lower unit:
Advertisement playing request unit 210, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification matching unit 220: according to ask the video play, find, and mate visual classification corresponding to video that described request plays;
Advertisement identification information judging unit 230: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then enter full classification and chase after throwing advertising unit 240, if nothing, then enter visual classification advertisement sowing unit 250;
Full classification chases after throws advertising unit 240, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user;
Visual classification advertisement sowing unit 250, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user.
Preferably, after visual classification matching unit 220, before advertisement identification information judging unit 230, also there is advertisement putting priority judging unit 230: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then terminates this device, if no, then enter next unit.
Preferably, described full classification chases after throwing advertising unit 240 and is specially, according to described advertisement identification information, corresponding advertisement id is searched out under full classified index, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID.
Preferably, described advertisement identification information is cookie.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each unit or each step can realize with general calculation element, they can concentrate on single calculation element, alternatively, they can realize with the executable program code of computer installation, thus they storages can be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
Above content is in conjunction with concrete preferred implementation further description made for the present invention; can not assert that the specific embodiment of the present invention is only limitted to this; for general technical staff of the technical field of the invention; without departing from the inventive concept of the premise; some simple deduction or replace can also be made, all should be considered as belonging to the present invention by submitted to claims determination protection range.
Claims (4)
1. chase after an advertisement placement method for throwing for crowd's orientation, comprise the steps:
Advertisement playing request step, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification coupling step: according to ask the video play, find and mate the visual classification corresponding to video of described request broadcasting;
Advertisement identification information determining step: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then enter full classification and chase after throwing advertisement step, if nothing, then enter visual classification advertisement sowing step;
Full classification chases after throwing advertisement step, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user;
Visual classification advertisement sowing step, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user;
Described full classification chases after throwing advertisement step and is specially, according to described advertisement identification information, corresponding advertisement id is searched out under full classified index, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID, and described advertisement identification information is cookie.
2. the advertisement placement method chasing after throwing for crowd's orientation according to claim 1, is characterized in that:
After visual classification coupling step, before advertisement identification information determining step, also there is advertisement putting priority determining step: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then method ends, if do not had, then enters next step.
3. chase after an advertisement delivery device for throwing for crowd's orientation, comprise as lower unit:
Advertisement playing request unit, user clicks video player request displaying video, video player and then send advertisement playing request;
Visual classification matching unit: according to ask the video play, find and mate the visual classification corresponding to video of described request broadcasting;
Advertisement identification information judging unit: judge whether exist by the advertisement identification information of throwing in user side, described advertisement identification information represents that video website has play certain advertisement to user, if had, then run full classification and chase after throwing advertising unit, if nothing, then run visual classification advertisement sowing unit;
Full classification chases after throwing advertising unit, according to described advertisement identification information, chases after and throws advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement to user;
Visual classification advertisement sowing unit, utilizes the advertisement under institute's match video classification, throws in advertisement first, and set up advertisement identification information, terminate after broadcast advertisement to user;
Described full classification chases after throwing advertising unit and is specially, according to described advertisement identification information, corresponding advertisement id is searched out under full classified index, chase after to user and throw advertisement corresponding to described advertisement identification information, terminate after broadcast advertisement, described full classified index refers to and comprises all orientations of carrying out and chase after the index throwing advertisement ID, and described advertisement identification information is cookie.
4. the advertisement delivery device chasing after throwing for crowd's orientation according to claim 3, is characterized in that:
After operation visual classification matching unit, before the advertisement identification information that brings into operation judging unit, first run advertisement putting priority judging unit, described advertisement putting priority judging unit is: the advertising mechanism judging whether to have high priority under described visual classification, described high priority has higher priority relative to the advertisement putting chasing after throwing for crowd's orientation, if had, then out of service, if no, then run next unit.
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Cited By (1)
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| CN106779834A (en) * | 2016-12-12 | 2017-05-31 | 合肥华耀广告传媒有限公司 | It is a kind of to orient the advertisement delivery system and its method for chasing after throwing |
| CN106851353A (en) * | 2017-04-11 | 2017-06-13 | 苏州麦汇互娱网络科技有限公司 | Advertisement broadcast method and device |
| CN107220855A (en) * | 2017-05-31 | 2017-09-29 | 合肥视尔文化创意有限公司 | A kind of advertisement broadcast method based on audient |
| CN107277573A (en) * | 2017-06-12 | 2017-10-20 | 深圳Tcl数字技术有限公司 | Video-frequency advertisement put-on method, device and computer-readable recording medium |
| CN107403337A (en) * | 2017-06-28 | 2017-11-28 | 上海精数信息科技有限公司 | Advertisement placement method and device |
| CN107481029B (en) * | 2017-07-13 | 2022-02-08 | 北京奇艺世纪科技有限公司 | Inventory prediction method and device for advertisement orders |
| CN109345321B (en) * | 2018-12-18 | 2022-02-01 | 北京奇艺世纪科技有限公司 | Advertisement putting method and device |
| CN116452273B (en) * | 2023-06-20 | 2023-09-12 | 深圳可视科技有限公司 | Display screen control method and device, electronic equipment and storage medium |
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