CN108898411B - Advertisement putting method and device - Google Patents
Advertisement putting method and device Download PDFInfo
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- CN108898411B CN108898411B CN201810426231.7A CN201810426231A CN108898411B CN 108898411 B CN108898411 B CN 108898411B CN 201810426231 A CN201810426231 A CN 201810426231A CN 108898411 B CN108898411 B CN 108898411B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
The embodiment of the invention provides an advertisement putting method and device, and relates to the technical field of data processing. Wherein, the method comprises the following steps: when an advertisement acquisition request of a front-end terminal is received, determining whether a target object corresponding to the front-end terminal watches a first advertisement within a preset time period; when a target object watches a first advertisement within a preset time period, sending playing data of a second advertisement to a front-end terminal; the second advertisement is the additional advertisement corresponding to the first advertisement. In the embodiment of the invention, when the back-end server determines that the target object watches the first advertisement, the post-cast advertisement corresponding to the first advertisement can be put into the target object, the front-end terminal does not need to determine that the user watches the post-cast advertisement, feedback does not need to be carried out to the back-end server, and as the advertisement post-cast function does not need to be added into the front-end terminal, the front-end terminal does not need to develop a new function and release a new version, thereby shortening the online time of the post-cast advertisement.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to an advertisement putting method and device.
Background
Advertising is a means of publicizing and delivering information to the public in a wide range through a certain form of media. With the rapid development of internet technology, various advertisement delivery forms have appeared, such as sending advertisement texts or pictures in the form of e-mails, playing advertisement videos in the form of videos, and so on. Due to the demands of market competition and the like, many advertisers can pursue their own advertisements after the advertisements of other advertisers are played, thereby performing market competition.
Generally, if an advertisement additional casting function needs to be added to an advertisement playing platform, an advertisement additional casting function needs to be correspondingly added to a front terminal of the advertisement playing platform, that is, the front terminal needs to determine that a user watches an advertisement to be additionally cast, and then needs to feed back to a rear server of the advertisement playing platform, so that the rear server can determine that an additional casting advertisement needs to be played when acquiring feedback information.
However, adding an advertisement post-cast function to an advertisement playing platform requires developing a corresponding advertisement post-cast function by a front-end terminal, and generally, the time required for the front-end terminal to perform function development and version issue is long, so that the online time of post-cast advertisements is prolonged.
Disclosure of Invention
In view of the above, an advertisement delivery method and apparatus are provided that overcome the above-mentioned problems.
According to a first aspect of the present invention, there is provided an advertisement delivery method applied to a backend server, the method including:
when an advertisement acquisition request of a front end terminal is received, determining whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period;
when the target object watches the first advertisement in the preset time period, sending playing data of a second advertisement to the front end terminal; the second advertisement is an additional advertisement corresponding to the first advertisement.
Optionally, when receiving an advertisement acquisition request from a front end terminal, before determining whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period, the method further includes:
receiving an advertisement charging request of a front end terminal aiming at a first advertisement;
acquiring a first advertisement identifier and a target object identifier from the advertisement charging request;
and correspondingly storing the target object identification, the first advertisement identification and the watching time of the first advertisement.
Optionally, when receiving an advertisement acquisition request from a front end terminal, determining whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period includes:
when an advertisement acquisition request of the front-end terminal is received, searching a first advertisement identifier of which the watching time is within a preset time period from each advertisement identifier stored aiming at the target object identifier;
when a first advertisement identifier of which the watching time is within a preset time period is found from the advertisement identifiers, determining that the target object watches the first advertisement within the preset time period;
and when the first advertisement identifier of which the watching time is within a preset time period is not found from the advertisement identifiers, determining that the target object does not watch the first advertisement within the preset time period.
According to a second aspect of the present invention, there is provided an advertisement delivery method applied to a front end terminal, the method including:
when a preset sending condition is met, sending an advertisement obtaining request aiming at a target object to a back-end server;
receiving playing data of a second advertisement sent by the back-end server when the target object is determined to watch the first advertisement within a preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement;
and playing the second advertisement by using the playing data.
Optionally, when the preset sending condition is met, before sending the advertisement obtaining request for the target object to the backend server, the method further includes:
when a first advertisement is played, sending an advertisement charging request aiming at the first advertisement to a back-end server, so that the back-end server determines whether the target object watches the first advertisement within a preset time period according to the advertisement charging request.
According to a third aspect of the present invention, there is provided an advertisement delivery apparatus, the apparatus comprising:
the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for determining whether a target object corresponding to a front end terminal watches a first advertisement within a preset time period when receiving an advertisement obtaining request of the front end terminal;
the first sending module is used for sending playing data of a second advertisement to the front end terminal when the target object watches the first advertisement within the preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement.
Optionally, the apparatus further comprises:
the first receiving module is used for receiving an advertisement charging request of a front end terminal aiming at a first advertisement;
the acquisition module is used for acquiring a first advertisement identifier and a target object identifier from the advertisement charging request;
and the storage module is used for correspondingly storing the target object identifier, the first advertisement identifier and the watching time of the first advertisement.
Optionally, the determining module includes:
the searching submodule is used for searching a first advertisement identifier of the watching time in a preset time period from each advertisement identifier stored aiming at the target object identifier when receiving an advertisement obtaining request of the front-end terminal;
the first determining sub-module is used for determining that the target object watches the first advertisement within a preset time period when the first advertisement identification of which the watching time is within the preset time period is found from the advertisement identifications;
and the second determining sub-module is used for determining that the target object does not watch the first advertisement within the preset time period when the first advertisement identifier of which the watching time is within the preset time period is not found from the advertisement identifiers.
According to a fourth aspect of the present invention, there is provided another advertisement delivery apparatus, the apparatus comprising:
the second sending module is used for sending an advertisement acquisition request aiming at the target object to the back-end server when the preset sending condition is met;
the second receiving module is used for receiving playing data of a second advertisement sent by the back-end server when the target object is determined to watch the first advertisement within a preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement.
And the playing module is used for playing the second advertisement by using the playing data.
Optionally, the apparatus further comprises:
and the third sending module is used for sending an advertisement charging request aiming at the first advertisement to a back-end server when the first advertisement is played, so that the back-end server determines whether the target object watches the first advertisement within a preset time period according to the advertisement charging request.
The embodiment of the invention has the following advantages:
when the back-end server receives the advertisement acquisition request of the front-end terminal, whether a target object corresponding to the front-end terminal watches the first advertisement within a preset time period can be determined, and then when the target object watches the first advertisement within the preset time period, playing data of a second advertisement is sent to the front-end terminal, wherein the second advertisement is a follow-up advertisement corresponding to the first advertisement. In the embodiment of the invention, the back-end server can determine whether the target object watches the first advertisement, and then when the target object watches the first advertisement, the back-end server can put the following advertisement corresponding to the first advertisement to the target object, without the need of the front-end terminal to determine that the user watches the following advertisement, and without the need of feedback to the back-end server.
Drawings
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a flow chart of another advertisement delivery method provided by the embodiment of the invention;
fig. 3 is a flowchart of a third advertisement delivery method according to an embodiment of the present invention;
fig. 4 is a block diagram of an advertisement delivery apparatus according to an embodiment of the present invention;
fig. 5 is a block diagram of another advertisement delivery apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Example one
Referring to fig. 1, a flowchart of an advertisement delivery method is shown, and the method may specifically include the following steps:
step 101: when an advertisement acquisition request of a front-end terminal is received, whether a target object corresponding to the front-end terminal watches a first advertisement within a preset time period is determined.
There are usually a large number of registered user objects and a large number of videos in the video website, each user object can access the video website through software installed in the front-end terminal, and the video website can usually insert advertisements in videos watched by the user objects, for example, the advertisements are played before the videos start, or the advertisements are played during the video playing process, and so on. The back-end server can be used as an advertisement engine, when the advertisement needs to be played to the user corresponding to the front-end terminal, the back-end server can select one of the advertisements of each advertiser to be released to the front-end terminal, and therefore the purpose of popularization to the user is achieved.
The target object is any user object registered in the video website, and the front-end terminal is a terminal used when the target object accesses the video website, namely the front-end terminal corresponds to the target object. When the preset sending condition is met, the front end terminal can send an advertisement obtaining request aiming at the target object to the back end server, namely the front end terminal requests to obtain an advertisement played for the target object to watch from the back end server. In practical application, since the advertisement may be played at any position of the video, for example, played before the video is played, or played when the video is played to half of the total duration, and so on, correspondingly, the preset sending condition may be that after the user clicks the video, the front end terminal detects the video playing instruction, so that when the front end terminal detects the video playing instruction, the advertisement obtaining request may be sent, or the preset sending condition may be that the front end terminal detects that the video is played to half of the total duration, so that when the front end terminal detects that the video is played to half of the total duration, the advertisement obtaining request may be sent.
When the second advertisement catches up with the first advertisement, if the first advertisement is watched by the user, the second advertisement is delivered to the user when the advertisement needs to be played later, therefore, when the back-end server receives the advertisement obtaining request of the front-end terminal, whether the target object watches the first advertisement within the preset time period can be determined according to the advertisement watching record before the target object, and whether the second advertisement needs to be delivered to the target object at this time is determined. The preset time period is a time period before the current time and satisfying a preset duration, for example, within 7 days before the current time, within 10 days before the current time, and the like, that is, with respect to the current time, the preset time period is a history time period.
Step 102: when a target object watches a first advertisement within a preset time period, sending playing data of a second advertisement to a front-end terminal; the second advertisement is the additional advertisement corresponding to the first advertisement.
When the back-end server finds the first advertisement with the watching time within the preset time period in the advertisement watching record before the target object, the back-end server can determine that the target object watches the first advertisement within the preset time period, so that the back-end server can determine that the advertisement needing to be delivered to the target object at this time is the second advertisement, and further can send the playing data of the second advertisement to the front-end terminal.
The back-end server can confirm whether to need to put the advertisement into the target object according to the advertisement watching record of the target object, so need not the front-end terminal to confirm that the user watches the advertisement that is put into after, also need not to feed back to the back-end server, because need not the front-end terminal to increase above-mentioned advertisement and follow the function of putting into after, consequently also need not to develop new function to the front-end terminal, and release the new version, thereby can reduce the advertisement and follow the lazy nature of putting into after the function to the front-end terminal, and then shorten the time length of putting on the line of putting into after the advertisement.
The embodiment of the invention has the following advantages:
when the back-end server receives the advertisement acquisition request of the front-end terminal, whether a target object corresponding to the front-end terminal watches the first advertisement within a preset time period can be determined, and then when the target object watches the first advertisement within the preset time period, playing data of a second advertisement is sent to the front-end terminal, wherein the second advertisement is a follow-up advertisement corresponding to the first advertisement. In the embodiment of the invention, the back-end server can determine whether the target object watches the first advertisement, and then when the target object watches the first advertisement, the back-end server can put the following advertisement corresponding to the first advertisement to the target object, without the need of the front-end terminal to determine that the user watches the following advertisement, and without the need of feedback to the back-end server.
Example two
Referring to fig. 2, a flow chart of another advertisement delivery method is shown, which may specifically include the following steps:
step 201: and when the preset sending condition is met, sending an advertisement obtaining request aiming at the target object to the back-end server.
When the preset sending condition is met, the front end terminal can send an advertisement obtaining request aiming at the target object to the back end server, namely the front end terminal requests to obtain an advertisement played for the target object to watch from the back end server. In practical application, since the advertisement may be played at any position of the video, for example, played before the video is played, or played when the video is played to half of the total duration, and so on, correspondingly, the preset sending condition may be that after the user clicks the video, the front end terminal detects the video playing instruction, so that when the front end terminal detects the video playing instruction, the advertisement obtaining request may be sent, or the preset sending condition may be that the front end terminal detects that the video is played to half of the total duration, so that when the front end terminal detects that the video is played to half of the total duration, the advertisement obtaining request may be sent.
Step 202: receiving playing data of a second advertisement sent by a back-end server when a target object is determined to watch the first advertisement within a preset time period; the second advertisement is the additional advertisement corresponding to the first advertisement.
The back-end server can correspondingly store the target object identification, the first advertisement identification and the watching time of the first advertisement in the advertisement watching record of the target object after the target object watches the first advertisement, and then the back-end server can send playing data of the second advertisement to the front-end terminal when the target object watches the first advertisement within a preset time period according to the advertisement watching record of the target object, so that the second advertisement is delivered to the target object, and the additional delivery of the second advertisement to the first advertisement is realized.
The back-end server can confirm whether to need to put the advertisement into the target object according to the advertisement watching record of the target object, so need not the front-end terminal to confirm that the user watches the advertisement that is put into after, also need not to feed back to the back-end server, because need not the front-end terminal to increase above-mentioned advertisement and follow the function of putting into after, consequently also need not to develop new function to the front-end terminal, and release the new version, thereby can reduce the advertisement and follow the lazy nature of putting into after the function to the front-end terminal, and then shorten the time length of putting on the line of putting into after the advertisement.
Step 203: and playing the second advertisement by using the playing data.
When the front end terminal receives the playing data of the second advertisement, the front end terminal can play the second advertisement to the target object by using the playing data.
The embodiment of the invention has the following advantages:
when the preset sending condition is met, the front end terminal can send an advertisement obtaining request aiming at the target object to the rear end server, and then the front end terminal can receive playing data of a second advertisement sent by the rear end server when the target object is confirmed to watch the first advertisement within the preset time period, wherein the second advertisement is a follow-up advertisement corresponding to the first advertisement. In the embodiment of the invention, the back-end server can release the post-cast advertisement corresponding to the first advertisement to the front-end terminal when the target object is determined to watch the first advertisement, and the front-end terminal does not need to determine whether the user watches the post-cast first advertisement or feedback to the back-end server.
EXAMPLE III
Referring to fig. 3, a flow chart of a third advertisement delivery method is shown, which may specifically include the following steps:
step 301: when the first advertisement is played, the front-end terminal sends an advertisement charging request aiming at the first advertisement to the back-end server.
Because the video website needs to charge after playing the advertisement, when the front end terminal plays the first advertisement, the front end terminal can send an advertisement charging request aiming at the first advertisement to the back end server, and the advertisement charging request can comprise a first advertisement identifier and a target object identifier, so that when the back end server receives the advertisement charging request, the first advertisement can be charged, and simultaneously the current advertisement watching behavior of the target object can be recorded, thereby obtaining the advertisement watching record comprising the target object identifier, the first advertisement identifier and the watching time of the first advertisement, and the back end server can determine whether the target object watches the first advertisement within the preset time period according to the advertisement watching record of the target object. The back-end server may determine a time obtained by subtracting the total time of the first advertisement from the time of receiving the advertisement charging request as the viewing time of the first advertisement.
For example, a video website needs to have an online advertisement posting function, wherein a second advertisement B needs to post a first advertisement a, a target object may use a front end terminal to watch a video on the video website, and when the front end terminal acquires playing data of the first advertisement and plays the first advertisement a by using the playing data, the front end terminal may send an advertisement charging request for the first advertisement a to a back end server.
Step 302: the back-end server receives an advertisement charging request of the front-end terminal aiming at the first advertisement.
When the back-end server receives an advertisement charging request of the front-end terminal for the first advertisement, the back-end server can determine that the first advertisement is successfully delivered to a target object corresponding to the front-end terminal, perform charging and record advertisement watching behaviors of the target object.
For example, the back-end server may receive an advertisement billing request for the first advertisement a sent by the front-end terminal.
Step 303: the back-end server obtains the first advertisement identification and the target object identification from the advertisement charging request.
The advertisement charging request for the first advertisement sent by the front-end terminal may include a first advertisement identifier and a target object identifier, so that when the back-end server receives the advertisement charging request, the back-end server may obtain the first advertisement identifier and the target object identifier from the advertisement charging request, so as to generate an advertisement viewing record of the target object according to the advertisement viewing behavior of the target object.
For example, the back-end server may obtain the first advertisement identification a and the target object identification user1 from the advertisement billing request for the first advertisement a.
Step 304: and the back-end server correspondingly stores the target object identifier, the first advertisement identifier and the watching time of the first advertisement.
The back-end server can correspondingly store the target object identifier, the first advertisement identifier and the watching time of the first advertisement, so that a current advertisement watching record of the target object can be generated, when the advertisement needs to be launched to the target object, the back-end server can determine whether the target object watches the first advertisement within a preset time period according to the advertisement watching record, and when the target object watches the first advertisement within the preset time period, the back-end server can determine that the follow-up advertisement needs to be launched to the target object. In practical application, a reasonable expiration time can be set for each advertisement viewing record of the target object, wherein the duration of the expiration time can be a preset time period, and certainly can also be greater than the preset time period, so that the timeliness of data can be ensured. The embodiment of the present invention does not specifically limit whether the expiration time is set for the advertisement viewing record, and the duration of the expiration time.
In practical application, the target object ID may be a target object ID (identification), the first advertisement ID may be a first advertisement ID, and the backend server may store the target object ID and the first advertisement ID into a redis database or other databases in a manner that the target object ID and the first advertisement ID are stored in correspondence with each other by using the target object ID as a keyword and the first advertisement ID as a numerical value.
For example, the backend server may store the target object identifier user1, the first advertisement identifier a, and the viewing time1 of the first advertisement in a redis database by using the target object identifier user1 as a keyword and the first advertisement identifier a as a numerical value.
Step 305: and when the preset sending condition is met, the front-end terminal sends an advertisement obtaining request aiming at the target object to the back-end server.
When the preset sending condition is met, the front-end terminal can send the advertisement obtaining request aiming at the target object to the back-end server, so that the front-end terminal does not need to record the first advertisement identification in advance, namely, does not need to record the advertisement identification which is subjected to the additional delivery, and further does not need to determine whether the user watches the advertisement which is subjected to the additional delivery or not. In addition, because the front-end terminal does not need to feed back to the back-end server, the function of carrying the post-cast advertisement identification in the advertisement acquisition request does not need to be added to the front-end terminal, and the front-end terminal only needs to send the advertisement acquisition request to the back-end server.
For example, when the target object clicks the video again for playing, the front end terminal may determine that the advertisement needs to be played at this time, that is, the preset sending condition of the advertisement obtaining request is met at this time, and then the front end terminal may send the advertisement obtaining request for the target object to the back end server.
Step 306: when receiving an advertisement acquisition request of a front-end terminal, a back-end server determines whether a target object corresponding to the front-end terminal watches a first advertisement within a preset time period.
The implementation manner of this step may include: when an advertisement acquisition request of a front-end terminal is received, searching a first advertisement identifier of viewing time in a preset time period from each advertisement identifier stored aiming at a target object identifier; when a first advertisement identifier of which the watching time is within a preset time period is found from each advertisement identifier, determining that a target object watches the first advertisement within the preset time period; and when the first advertisement identification with the watching time within the preset time period is not found from the advertisement identifications, determining that the target object does not watch the first advertisement within the preset time period.
When the back-end server receives the advertisement acquisition request of the front-end terminal, whether the advertisement viewing record of the first advertisement with the viewing time within the preset time period exists or not can be searched from the advertisement viewing record of the target object, when the advertisement viewing record of the first advertisement with the viewing time within the preset time period exists, the back-end server can determine that the target object views the first advertisement within the preset time period and further can chase and cast the second advertisement to the target object, when the advertisement viewing record of the first advertisement does not exist, the back-end server can determine that the target object does not view the first advertisement within the preset time period, and therefore the target object is determined not to be in chase and cast conditions currently, and at the moment, the second advertisement does not need to be chase and cast.
It should be noted that, when each advertisement viewing record of the target object is set with an expiration time, and the duration of the expiration time is a preset time period, the viewing times of all advertisement viewing records of the target object are all within the preset time period, and accordingly, the back-end server may directly search whether the advertisement viewing record of the first advertisement exists from all advertisement viewing records of the target object without paying attention to the viewing times. When each advertisement watching record of the target object is provided with the expiration time, and the duration of the expiration time is greater than the preset time period, or when each advertisement watching record of the target object is not provided with the expiration time, the back-end server may first search the advertisement watching records of the watching time within the preset time period from all the advertisement watching records of the target object, and then search whether the advertisement watching record of the first advertisement exists from the advertisement watching records of the watching time within the preset time period.
For example, the preset time period may be 3 days before the current time, when the back-end server receives an advertisement acquisition request from the front-end terminal, the redis database may be queried to find the first advertisement id a with the viewing time within 3 days from the respective advertisement ids stored for the target object id user1, and when the first advertisement id a with the viewing time1 within 3 days is found from the respective advertisement ids, it may be determined that the target object views the first advertisement a within 3 days.
Step 307: when the target object watches the first advertisement within a preset time period, the back-end server sends playing data of a second advertisement to the front-end terminal; the second advertisement is the additional advertisement corresponding to the first advertisement.
When the back-end server determines that the target object watches the first advertisement within the preset time period according to the advertisement watching record of the target object, the back-end server can send playing data of the second advertisement to the front-end terminal, so that the second advertisement is cast to the target object.
The back-end server can generate the advertisement watching record of the target object and can determine whether the follow-up advertisement needs to be delivered to the target object according to the advertisement watching record of the target object, so that the front-end terminal does not need to be added with the advertisement follow-up delivery function of carrying the mark of the follow-up delivered advertisement, feedback information and the like, the front-end terminal does not need to be developed with a new function, a new version is released, the laziness of the advertisement follow-up delivery function to the front-end terminal can be reduced, and the online time of the follow-up delivery advertisement is shortened.
For example, if the target object watches the first advertisement a within 3 days, the back-end server may transmit the play data of the second advertisement B to the front-end terminal.
Step 308: the front-end terminal receives playing data of a second advertisement sent by the back-end server when the target object is determined to watch the first advertisement within a preset time period.
When the target object is confirmed to watch the first advertisement within the preset time period, the back-end server can send playing data of the second advertisement to the front-end terminal, and therefore the front-end terminal can receive the playing data.
For example, the front end terminal may receive the playing data of the second advertisement B sent by the back end server.
Step 309: and the front-end terminal plays the second advertisement by using the playing data.
When the front end terminal receives the playing data of the second advertisement, the front end terminal can play the second advertisement to the target object by using the playing data.
In addition, when the second advertisement is played, the front end terminal can also send an advertisement charging request aiming at the second advertisement to the back end server, so that when the third advertisement needs to be additionally posted with the second advertisement, the back end server can post the third advertisement to the target object according to the record that the target object watches the second advertisement.
For example, the front end terminal may play the second advertisement B using the play data, so that the second advertisement B can be subsidized for the first advertisement a.
The embodiment of the invention has the following advantages:
the front end terminal can send an advertisement charging request aiming at the first advertisement to the back end server, and then the back end server can generate an advertisement viewing record of the target object according to the advertisement charging request, so that when the back end server receives an advertisement obtaining request aiming at the target object, whether the target object views the first advertisement within a preset time period can be determined according to the advertisement viewing record of the target object, and when the target object views the first advertisement within the preset time period is determined, playing data of a second advertisement for pursuing the first advertisement can be sent to the front end terminal. In the embodiment of the invention, the back-end server can determine whether the target object watches the first advertisement within the preset time period according to the advertisement watching record of the target object, and can launch the post-shooting advertisement corresponding to the first advertisement to the front-end terminal when the target object watches the first advertisement within the preset time period, without the need that the front-end terminal determines whether the user watches the post-shooting first advertisement or not, and without the need that the front-end terminal feeds back to the back-end server, and because the advertisement post-shooting function does not need to be added to the front-end terminal, the front-end terminal does not need to develop a new function and release a new version, thereby shortening the online time of the post-shooting advertisement.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Example four
Referring to fig. 4, a block diagram of an advertisement delivery apparatus 400 is shown, which may specifically include:
a determining module 401, configured to determine, when an advertisement acquisition request of a front end terminal is received, whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period;
a first sending module 402, configured to send, to the front end terminal, playing data of a second advertisement when the target object views the first advertisement within the preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement.
Optionally, referring to fig. 4, the apparatus further includes:
a first receiving module 403, configured to receive an advertisement charging request for a first advertisement from a front end terminal;
an obtaining module 404, configured to obtain a first advertisement identifier and a target object identifier from the advertisement charging request;
a storage module 405, configured to store the target object identifier and the first advertisement identifier in correspondence with a viewing time of the first advertisement.
Optionally, referring to fig. 4, the determining module 401 includes:
the searching submodule 4011 is configured to, when receiving an advertisement acquisition request from the front end terminal, search a first advertisement identifier whose viewing time is within a preset time period from among advertisement identifiers stored for the target object identifier;
a first determining sub-module 4012, configured to determine that the target object views the first advertisement within a preset time period when the first advertisement identifier within the preset time period of the viewing time is found from the advertisement identifiers;
the second determining sub-module 4013 is configured to determine that the target object does not view the first advertisement within the preset time period when the first advertisement identifier within the preset time period of the viewing time is not found from the advertisement identifiers.
The embodiment of the invention has the following advantages:
when the back-end server receives an advertisement acquisition request of the front-end terminal, whether a target object corresponding to the front-end terminal watches a first advertisement within a preset time period can be determined through the determining module, and then when the target object watches the first advertisement within the preset time period, playing data of a second advertisement can be sent to the front-end terminal through the first sending module, wherein the second advertisement is a follow-up advertisement corresponding to the first advertisement. In the embodiment of the invention, the back-end server can determine whether the target object watches the first advertisement, and then when the target object watches the first advertisement, the back-end server can put the following advertisement corresponding to the first advertisement to the target object, without the need of the front-end terminal to determine that the user watches the following advertisement, and without the need of feedback to the back-end server.
EXAMPLE five
Referring to fig. 5, a block diagram of another advertisement delivery apparatus 500 is shown, which may specifically include:
a second sending module 501, configured to send an advertisement acquisition request for a target object to a backend server when a preset sending condition is met;
a second receiving module 502, configured to receive playing data of a second advertisement sent by the back-end server when it is determined that the target object watches the first advertisement within a preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement;
a playing module 503, configured to play the second advertisement by using the playing data.
Optionally, referring to fig. 5, the apparatus further includes:
a third sending module 504, configured to send an advertisement charging request for a first advertisement to a backend server when the first advertisement is played, so that the backend server determines, according to the advertisement charging request, whether the target object watches the first advertisement within a preset time period.
The embodiment of the invention has the following advantages:
when the preset sending condition is met, the front end terminal can send an advertisement obtaining request aiming at the target object to the back end server through the second sending module, and then the front end terminal can receive playing data of a second advertisement sent by the back end server when the target object watches the first advertisement within a preset time period through the second receiving module, wherein the second advertisement is a follow-up advertisement corresponding to the first advertisement. In the embodiment of the invention, the back-end server can release the post-cast advertisement corresponding to the first advertisement to the front-end terminal when the target object is determined to watch the first advertisement, and the front-end terminal does not need to determine whether the user watches the post-cast first advertisement or feedback to the back-end server.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
In a typical configuration, the computer device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory. The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (fransitory media), such as modulated data signals and carrier waves.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The advertisement delivery method and the advertisement delivery device provided by the invention are introduced in detail, and the principle and the implementation mode of the invention are explained by applying specific examples, and the description of the embodiments is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (8)
1. An advertisement delivery method, applied to a backend server, the method comprising:
when an advertisement acquisition request of a front end terminal is received, determining whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period; whether the first advertisement is watched or not is determined by the back-end server according to an advertisement charging request sent by the front-end terminal;
when the target object watches the first advertisement in the preset time period, sending playing data of a second advertisement to the front end terminal; the second advertisement is an additional advertisement corresponding to the first advertisement; the second advertisement is an advertisement of a different advertiser than the first advertisement;
when receiving an advertisement acquisition request of a front end terminal, determining whether a target object corresponding to the front end terminal watches a first advertisement within a preset time period, further comprising:
receiving an advertisement charging request of a front end terminal aiming at a first advertisement;
acquiring a first advertisement identifier and a target object identifier from the advertisement charging request;
correspondingly storing the target object identification, the first advertisement identification and the watching time of the first advertisement;
wherein the viewing time of the first advertisement is the time when the advertisement charging request is received minus the total time length of the first advertisement.
2. The method according to claim 1, wherein when receiving an advertisement acquisition request from a front end terminal, determining whether a target object corresponding to the front end terminal views a first advertisement within a preset time period comprises:
when an advertisement acquisition request of the front-end terminal is received, searching a first advertisement identifier of which the watching time is within a preset time period from each advertisement identifier stored aiming at the target object identifier;
when a first advertisement identifier of which the watching time is within a preset time period is found from the advertisement identifiers, determining that the target object watches the first advertisement within the preset time period;
and when the first advertisement identifier of which the watching time is within a preset time period is not found from the advertisement identifiers, determining that the target object does not watch the first advertisement within the preset time period.
3. An advertisement putting method is applied to a front-end terminal, and the method comprises the following steps:
when a preset sending condition is met, sending an advertisement obtaining request aiming at a target object to a back-end server;
receiving playing data of a second advertisement sent by the back-end server when the target object is determined to watch the first advertisement within a preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement, wherein whether the first advertisement is watched or not is determined by the back-end server according to an advertisement charging request sent by the front-end terminal;
playing the second advertisement by using the playing data;
the second advertisement is an advertisement of a different advertiser than the first advertisement.
4. The method according to claim 3, wherein before sending the advertisement acquisition request for the target object to the backend server when the preset sending condition is satisfied, the method further comprises:
when a first advertisement is played, sending an advertisement charging request aiming at the first advertisement to a back-end server, so that the back-end server determines whether the target object watches the first advertisement within a preset time period according to the advertisement charging request.
5. An advertising device, the device comprising:
the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for determining whether a target object corresponding to a front end terminal watches a first advertisement within a preset time period when receiving an advertisement obtaining request of the front end terminal; whether the first advertisement is observed is determined by a back-end server according to an advertisement charging request sent by the front-end terminal;
the first sending module is used for sending playing data of a second advertisement to the front end terminal when the target object watches the first advertisement within the preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement; the second advertisement is an advertisement of a different advertiser than the first advertisement;
the device further comprises:
the first receiving module is used for receiving an advertisement charging request of a front end terminal aiming at a first advertisement;
the acquisition module is used for acquiring a first advertisement identifier and a target object identifier from the advertisement charging request;
the storage module is used for correspondingly storing the target object identifier, the first advertisement identifier and the watching time of the first advertisement;
wherein the viewing time of the first advertisement is the time when the advertisement charging request is received minus the total time length of the first advertisement.
6. The apparatus of claim 5, wherein the determining module comprises:
the searching submodule is used for searching a first advertisement identifier of the watching time in a preset time period from each advertisement identifier stored aiming at the target object identifier when receiving an advertisement obtaining request of the front-end terminal;
the first determining sub-module is used for determining that the target object watches the first advertisement within a preset time period when the first advertisement identification of which the watching time is within the preset time period is found from the advertisement identifications;
and the second determining sub-module is used for determining that the target object does not watch the first advertisement within the preset time period when the first advertisement identifier of which the watching time is within the preset time period is not found from the advertisement identifiers.
7. An advertising device, the device comprising:
the second sending module is used for sending an advertisement acquisition request aiming at the target object to the back-end server when the preset sending condition is met;
the second receiving module is used for receiving playing data of a second advertisement sent by the back-end server when the target object is determined to watch the first advertisement within a preset time period; the second advertisement is an additional advertisement corresponding to the first advertisement, wherein whether the first advertisement is watched or not is determined by the back-end server according to an advertisement charging request sent by a front-end terminal; the second advertisement is an advertisement of a different advertiser than the first advertisement;
and the playing module is used for playing the second advertisement by using the playing data.
8. The apparatus of claim 7, further comprising:
and the third sending module is used for sending an advertisement charging request aiming at the first advertisement to a back-end server when the first advertisement is played, so that the back-end server determines whether the target object watches the first advertisement within a preset time period according to the advertisement charging request.
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| CN112217743A (en) * | 2020-10-12 | 2021-01-12 | 广州欢网科技有限责任公司 | Method, device, equipment and storage medium for saving CDN flow in advertisement delivery |
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