CN101136873A - Method and system for transmitting advertisement to users on instant communication platform - Google Patents
Method and system for transmitting advertisement to users on instant communication platform Download PDFInfo
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Abstract
Through instant communication platform (ICP), the method is in use for the user advertisement (ad) server to push ad information preferred by user to the user terminal. Thus, the invention solves issues that in current technique, the system for playing ad in the instant communication system can play fixed ad only, and the system cannot play relevant ad information based on condition of user so as to cause interference on users and affect effects of ad. The invention also discloses the system in use for sending ad to users on ICP.
Description
Technical field
The present invention relates to the instant messaging field, particularly a kind of method and system of transmitting advertisement to users on instant communication platform.
Background technology
Networks development speed is more and more faster, and network is accepted by most of people, and online has become something that people must do every day, and the appearance of immediate communication platform has realized the communication of people in network.
Now, immediate communication platform has become the indispensable network tool of netizen, and generally rate is very high.This immediate communication platform can be realized instant communication on the Internet by point-to-point technology, or even many people's group merely.Along with the number of using immediate communication platform increases gradually, advertisement appears in the immediate communication platform.
Online advertisement is along with the enhancing fast development of the universal day by day and influence power of Internet, and existing main mode is:
1, dynamic play advertisement.Online advertisement is showed in multiple modes such as switching, roll, eject, float on the website, attracts user's attentiveness, increases the clicking rate of advertisement.In fact just according to the inventory that configures, and play the advertisement of appointment in a different manner according to certain rule, such as: loop play or the like play in turn.
2, AdWords.This mode mainly is used on the web search business model of comparative maturity.Import keyword according to the user and access related ad content, and can realize profit models such as bid ranking, click charge.
At present, the online advertisement on the JICQ is a fixed position on the interface, when needs are play advertisement, just according to the inventory of setting, and plays the advertisement of appointment according to certain rule, such as: broadcast in turn, loop play or the like.
The user lands immediate communication platform, and under number of ads situation seldom, the user runs into the advertisement of disliking and closes and get final product.But the quantity of advertisement in recent years is more and more, and the advertisement that the user will close also increases gradually, brings a lot of inconvenience for the user when using immediate communication platform.
And the advertisement play system on the existing JICQ can only be play fixing advertisement, and way is not play relevant advertising message according to user's situation, causes the harassing and wrecking to the user, and advertising results also are affected.
Summary of the invention
The invention provides the method and system that sends advertisement on a kind of immediate communication platform to the user, can only play fixing advertisement, can't play the problem of relevant advertisements information according to user's situation in order to solve to exist in the prior art.
The inventive method comprises:
The user advertising server pushes the advertising message of user preference to user terminal by immediate communication platform; The advertising message of described user preference is that the adline of the user preference of this user's instant messaging account number correspondence of preserving in advance according to the user advertising server is determined.
The adline of user preference is that the user customizes in advance.
Preserve the ID of advertisement supplier releasing advertisements and the corresponding relation of adline in the user advertising server; The adline of user preference is after the user advertising server receives that user that immediate communication platform provides clicks advertisement ID, utilize this advertisement ID from the corresponding relation of described advertisement ID and type, to obtain corresponding adline, with this adline of obtaining adline as user preference.
Before the user advertising server pushed the advertising message of user preference by immediate communication platform to user terminal, this method further comprises: immediate communication platform sent the ad-request message that has user's instant messaging account number to the user advertising server.
The propelling movement mode of the advertising message of user preference is: plug-in wicket hangs and shows on the main window of chat; Or place in the chat record file of user record chat end back; Or the pop-up window that needs the user to confirm; Or send in the mailbox of user's appointment in the mode of mail.
The chat record file is text or audio format.
A kind of system of transmitting advertisement to users on instant communication platform comprises user advertising server and user terminal, wherein:
Described user advertising server, be used for by the advertising message of immediate communication platform to user terminal propelling movement user preference, the advertising message of described user preference is to determine according to the adline of the user preference of this user's instant messaging account number correspondence of user advertising server preservation.
A kind of user advertising server of transmitting advertisement to users on instant communication platform comprises:
The advertisement control unit is used for sending to the advertising message memory cell according to the adline of the definite user preference of the user profile of immediate communication platform; Utilize the instant messaging account number that needs the propelling movement advertisement from the advertising message memory cell, to obtain the advertising message of corresponding user preference, and give immediate communication platform the transmitting advertisement information of this user preference;
The advertising message memory cell is used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference, and the advertising message of corresponding user preference is provided to the advertisement control unit according to user's instant messaging account number.
The advertisement control unit comprises:
The advertisement matching module is used to preserve ad content; After receiving the subscription request message that contains the instant messaging account number that immediate communication platform sends, send the advertisement search request of instant messaging account number to the advertising message memory cell, the adline information of the user preference that returns according to the advertising message memory cell is determined ad content, and with this ad content and instant messaging account number to the advertisement pushing module;
The advertisement pushing module, the ad content that the advertisement matching module is sent is pushed to immediate communication platform.
User profile according to immediate communication platform is the adline of user preference, or the user clicks the ID of advertisement.
When clicking the ID of advertisement according to the user profile of immediate communication platform for the user, described advertisement control unit also comprises:
The advertising feedback module, be used to preserve the ID of advertisement and the corresponding relation of adline, receive after the user clicks the ID of advertisement by immediate communication platform, according to described corresponding relation, obtain the adline of this user preference, or receive the adline of the preference of individual subscriber setting by immediate communication platform; The adline of user preference is sent to the advertising message memory cell.
The advertising message memory cell comprises: metadata cache server and user advertising information bank,
The advertising feedback module can also be further used for, and when the adline with this user preference sends to the advertising message memory cell, further sends the Data Update request to the metadata cache server;
The metadata cache server is used to store the user advertising information of nearest inquiry, and the data that the advertisement control unit sends are upgraded, and searches the user advertising information that the advertisement control unit needs and returns this information and give the advertisement control unit;
The user advertising information bank is used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference.
Beneficial effect of the present invention is as follows:
The present invention is according to the adline of user preference, targetedly narrow announcement (network directional advertisement) is pushed away and put to users interest, and can narrow announcement be pushed to the network objectives client by advertisement supplier's requirement, thereby avoided the interference of irrelevant advertisement to the user, save advertising cost, improved advertising efficiency.
Description of drawings
The structured flowchart that Fig. 1 forms for user advertising server of the present invention for the present invention;
The structured flowchart that Fig. 2 forms for advertisement control unit of the present invention;
The structured flowchart that Fig. 3 forms for advertising message memory cell of the present invention;
Fig. 4 is for realizing the overall procedure schematic diagram of the inventive method;
Fig. 5 is the concrete structure block diagram of the embodiment of the invention.
Embodiment
At at present in immediate communication platform, advertisement play system can only be play fixing advertisement, way is not according to user's situation, play the problem of relevant advertisements information, the present invention is by the user advertising server, and user's advertising message is stored, and sends corresponding advertisement according to user's advertising message, thereby avoided the interference of irrelevant advertisement, improved the clicking rate of advertisement.
As shown in Figure 1, for the structured flowchart of user advertising server composition of the present invention, comprising advertisement control unit 10 and advertising message memory cell 20.
Advertisement control unit 10, be connected with advertising message memory cell 20 with immediate communication platform, be used for adline according to the definite user preference of the user profile of immediate communication platform, and the adline of this user preference sent to advertising message memory cell 20, utilize the instant messaging account number that needs the propelling movement advertisement from advertising message memory cell 20, to obtain the advertising message of corresponding user preference, and give immediate communication platform the transmitting advertisement information of this user preference.
Advertising message memory cell 20, be connected with advertisement control unit 10, be used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference, behind the adline and user's instant messaging account number of receiving the user's preferences that advertisement control unit 10 sends, information is saved in the renewal of the line data of going forward side by side in the advertising message of respective user, the advertising message of corresponding user preference is provided to advertisement control unit 10 according to user's instant messaging account number after receiving the search request that advertisement control unit 10 sends.
As shown in Figure 2, the structured flowchart of forming for advertisement control unit of the present invention, on the composition architecture basics of above-mentioned Fig. 1, advertisement control unit 10 and then comprise advertising feedback module 110, advertisement matching module 120 and advertisement pushing module 130 wherein.
Advertising feedback module 110, be connected with advertising message memory cell 20 with immediate communication platform, be used to preserve the ID of advertisement and the corresponding relation of adline, receive after the user clicks the ID of advertisement by immediate communication platform, according to preserving the advertisement corresponding relation, obtain the adline of this user preference, or receive the advertisement type of preferences that individual subscriber is provided with, the adline of user preference is sent to advertising message memory cell 20 by immediate communication platform.
Advertisement matching module 120, with advertisement pushing module 130, immediate communication platform is connected with advertising message memory cell 20, be used to preserve ad content, after receiving the subscription request message that contains the instant messaging account number that immediate communication platform sends, send the advertisement search request that has the instant messaging account number to advertising message memory cell 20, the adline information of the user preference that returns according to advertising message memory cell 20 is determined ad content, and with this ad content and instant messaging account number to advertisement pushing module 130, at the adline of receiving the user preference that advertising message memory cell 20 sends is sky information, then the advertisement matching module does not carry out the selection of advertisement, and default advertisement or adless information are sent to advertisement pushing module 130;
Advertisement pushing module 130, be connected with immediate communication platform with advertisement matching module 120, the advertisement that advertisement matching module 120 is sent is pushed to immediate communication platform according to advertiser's mode selected, default advertisement or adless information receiving that advertisement matching module 120 sends then do not push any advertisement to immediate communication platform.
As shown in Figure 3, the structured flowchart of forming for advertising message memory cell of the present invention, on the composition architecture basics of above-mentioned Fig. 1, advertisement control unit 20 and then comprise metadata cache server 210 and user advertising information bank 220 wherein.
Metadata cache server 210, be connected with advertisement control unit 10 with user advertising information bank 220, be used to store the user advertising information of nearest inquiry, the data that advertisement control unit 10 sends are upgraded, search the user advertising information of advertisement control unit 10 needs and return this information to advertisement control unit 10, if the user advertising information that does not have advertisement control unit 10 to need in the metadata cache server 210, then in user advertising information bank 210, search, and the information of searching returned to advertisement control unit 10, if there is not user's advertising message in the user advertising information bank 210, then empty information is sent to advertisement control unit 10;
User advertising information bank 220, be used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference, after receiving that advertisement control unit 10 sends the adline of user preference, information is saved in the advertising message of respective user according to user's instant messaging account number.
Fig. 4 is for realizing the overall procedure schematic diagram of the inventive method.As shown in Figure 4, method of the present invention comprises the steps:
Do not carry out the selection of advertisement if the user advertising server does not get access to the adline of user preference, do not push any advertisement and give user terminal.
As shown in Figure 5, concrete structure block diagram for the embodiment of the invention, the user advertising server that the present invention proposes mainly comprises advertisement control unit 10 and advertising message memory cell 20, wherein: advertisement control unit 10 comprises advertising feedback module 110, advertisement matching module 120 and advertisement pushing module 130; Advertising message memory cell 20 comprises metadata cache server 210 and user advertising information bank 220.
Advertising feedback module 110 is preserved the ID of advertisement and the corresponding relation of adline, receive after the user clicks the ID of advertisement by immediate communication platform, according to preserving the advertisement corresponding relation, obtain the adline of this user preference, or receive the advertisement type of preferences that individual subscriber is provided with by immediate communication platform, the adline of user preference is sent to advertising message memory cell 20, the Data Update request is sent to metadata cache server 210.
Behind user's access of instant communicating platform, platform sends the ad-request message that has user's instant messaging account number from trend advertisement matching module 120, advertisement matching module 120 sends the search request that has this user's instant messaging account number to metadata cache server 210 after receiving ad-request message, behind the adline of receiving the user preference that metadata cache server 210 returns, select the advertisement of corresponding types, and the advertisement after will selecting sends to advertisement pushing module 130.If the user preference type of receiving is a sky information, then advertisement matching module 120 does not carry out the selection of advertisement, and default advertisement or adless information are sent to advertisement pushing module 130.
After advertisement pushing module 130 is received the advertisement of advertisement matching module 120 transmissions, mode according to advertisement publishers' selection, give immediate communication platform with advertisement pushing, the mode that pushes has a variety of, such as: plug-in wicket hangs and shows on the main window of chat, and chat finishes back placement in the chat record file of user record (no matter text or audio frequency), the pop-up window that needs the user to confirm, mode with mail sends in the mailbox of user's appointment, pushes or the like at random.If receive the default advertisement that advertisement matching module 120 sends or do not have advertising message, then do not give immediate communication platform with advertisement pushing.
After metadata cache server 210 is received the Data Update request of advertising feedback module 110 transmissions, carry out Data Update, after receiving the search request that has user's instant messaging account number that advertisement matching module 120 sends, instant messaging account number according to the user is searched, if exist, the adline of user preference is returned to advertisement matching module 120, otherwise in user advertising information bank 220, search, and lookup result is returned to advertisement matching module 120.If there is not the advertising message of designated user in the user advertising information bank 220, then metadata cache server 210 returns sky information and gives advertisement matching module 120.
User advertising information bank 220 is received the adline of the user preference that advertising feedback module 110 sends, and is saved in the advertising message of respective user according to user's instant messaging account number, searches use for metadata cache server 210.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (12)
1. the method for a transmitting advertisement to users on instant communication platform is characterized in that, this method is:
The user advertising server pushes the advertising message of user preference to user terminal by immediate communication platform; The advertising message of described user preference is that the adline of the user preference of this user's instant messaging account number correspondence of preserving in advance according to the user advertising server is determined.
2. method according to claim 1 is characterized in that, the adline of described user preference is that the user customizes in advance.
3. method according to claim 2 is characterized in that, preserves the ID of advertisement supplier releasing advertisements and the corresponding relation of adline in the described user advertising server;
The adline of described user preference is after the user advertising server receives that user that immediate communication platform provides clicks advertisement ID, utilize this advertisement ID from the corresponding relation of described advertisement ID and type, to obtain corresponding adline, with this adline of obtaining adline as user preference.
4. method according to claim 1 is characterized in that, before the user advertising server pushed the advertising message of user preference by immediate communication platform to user terminal, this method further comprised:
Immediate communication platform sends the ad-request message that has user's instant messaging account number to the user advertising server.
5. method according to claim 4 is characterized in that, the propelling movement mode of the advertising message of described user preference is: plug-in wicket hangs and shows on the main window of chat; Or place in the chat record file of user record chat end back; Or the pop-up window that needs the user to confirm; Or send in the mailbox of user's appointment in the mode of mail.
6. method according to claim 5 is characterized in that, described chat record file is text or audio format.
7. the system of a transmitting advertisement to users on instant communication platform comprises user advertising server and user terminal, it is characterized in that,
Described user advertising server, be used for by the advertising message of immediate communication platform to user terminal propelling movement user preference, the advertising message of described user preference is to determine according to the adline of the user preference of this user's instant messaging account number correspondence of user advertising server preservation.
8. the user advertising server of a transmitting advertisement to users on instant communication platform is characterized in that, this server comprises:
The advertisement control unit is used for sending to the advertising message memory cell according to the adline of the definite user preference of the user profile of immediate communication platform; Utilize the instant messaging account number that needs the propelling movement advertisement from the advertising message memory cell, to obtain the advertising message of corresponding user preference, and give immediate communication platform the transmitting advertisement information of this user preference;
The advertising message memory cell is used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference, and the advertising message of corresponding user preference is provided to the advertisement control unit according to user's instant messaging account number.
9. Advertisement Server according to claim 8 is characterized in that, described advertisement control unit comprises:
The advertisement matching module is used to preserve ad content; After receiving the subscription request message that contains the instant messaging account number that immediate communication platform sends, send the advertisement search request of instant messaging account number to the advertising message memory cell, the adline information of the user preference that returns according to the advertising message memory cell is determined ad content, and with this ad content and instant messaging account number to the advertisement pushing module;
The advertisement pushing module, the ad content that the advertisement matching module is sent is pushed to immediate communication platform.
10. Advertisement Server according to claim 9 is characterized in that, described user profile according to immediate communication platform is the adline of user preference, or the user clicks the ID of advertisement.
11. Advertisement Server according to claim 10 is characterized in that, when described user profile according to immediate communication platform was clicked the ID of advertisement for the user, described advertisement control unit also comprised:
The advertising feedback module, be used to preserve the ID of advertisement and the corresponding relation of adline, receive after the user clicks the ID of advertisement by immediate communication platform, according to described corresponding relation, obtain the adline of this user preference, or receive the adline of the preference of individual subscriber setting by immediate communication platform; The adline of user preference is sent to the advertising message memory cell.
12. Advertisement Server according to claim 11 is characterized in that, described advertising message memory cell comprises: the metadata cache server;
The advertising feedback module also is further used for, and when the adline with this user preference sends to the advertising message memory cell, further sends the Data Update request to the metadata cache server;
The metadata cache server is used to store the user advertising information of nearest inquiry, and the data that the advertisement control unit sends are upgraded, and searches the user advertising information that the advertisement control unit needs and returns this information and give the advertisement control unit;
The user advertising information bank is used to preserve the corresponding relation of the advertising message of user's instant messaging account number and user preference.
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