CN108984572B - Website information pushing method and device - Google Patents
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- CN108984572B CN108984572B CN201710413686.0A CN201710413686A CN108984572B CN 108984572 B CN108984572 B CN 108984572B CN 201710413686 A CN201710413686 A CN 201710413686A CN 108984572 B CN108984572 B CN 108984572B
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Abstract
The invention discloses a website information pushing method and device, relates to the technical field of information, and solves the problem that user conversion rate of website recommendation in the prior art is low. The main technical scheme of the invention is as follows: recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user, and extracting source channel information of the user from the URLs; determining a plurality of source channels of the user according to the extracted source channel information; and pushing the website information corresponding to the website on the source channels. The invention is suitable for pushing the website information.
Description
Technical Field
The invention relates to the technical field of information, in particular to a website information pushing method and device.
Background
With the continuous information technology, more and more websites come up. In order to promote and promote a website, a website provider usually determines a source channel of the website accessed by a user, that is, recommends the website on the source channel of the website accessed by the user, for example, advertisement delivery is performed on the source channel, so that promotion of website traffic is realized, more potential users are obtained, the number of audiences of the user is increased, and further promotion benefits are increased, wherein the website traffic is the amount of access of the website and is an index for describing the number of users accessing the website.
Currently, when a recommendation is made to a website, only a single source channel is determined, and then the recommendation is made to the website on the determined single source channel. However, a single source channel of a website accessed by a user cannot accurately reflect a source channel preferred by the user, and only website traffic of the website on the single source channel can be determined, which causes an error in website traffic determination and fails to provide accurate data support and basis for determining the quality of the source channel, thereby causing a low accuracy identification of the high-quality source channel of the website, resulting in fewer potential users of the acquired website, and further causing a low user conversion rate recommended by the website.
Disclosure of Invention
The present invention has been made in view of the above problems, and aims to provide a website information pushing method and apparatus that overcome the above problems or at least partially solve the above problems.
In order to achieve the purpose, the invention mainly provides the following technical scheme:
in one aspect, the present invention provides a website information pushing method, where the method includes:
recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user, and extracting source channel information of the user from the URLs;
determining a plurality of source channels of the user according to the extracted source channel information;
and pushing the website information corresponding to the website on the source channels.
In another aspect, the present invention provides a website information pushing apparatus, including:
the recording unit is used for recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user;
the extracting unit is used for extracting the source channel information of the user from the plurality of URLs recorded by the recording unit;
the determining unit is used for determining a plurality of source channels of the user according to the source channel information extracted by the extracting unit;
and the pushing unit is used for pushing the website information corresponding to the website on the source channels.
By means of the technical scheme, compared with the method and the device for pushing the website information, which only determine a single source channel and recommend the website on the single source channel at present, the method and the device can extract the source channel information of the user from a plurality of Uniform Resource Locators (URLs) by recording the URLs of the website accessed by the user; meanwhile, a plurality of source channels of the user can be determined through the extracted source channel information, the website information corresponding to the website can be pushed on the source channels, so that the source channels preferred by the user can be effectively and comprehensively determined, the accuracy of website flow determination can be guaranteed, accurate data support and basis are provided for judging the source channels, the accuracy of high-quality source channel identification is improved, the number of potential users of the website is increased, and the user conversion rate recommended by the website can be improved.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a website information pushing method according to an embodiment of the present invention;
fig. 2 is a flowchart of another website information pushing method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a website information pushing apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of another website information pushing apparatus according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to make the advantages of the technical solutions of the present invention clearer, the present invention is described in detail below with reference to the accompanying drawings and examples.
The embodiment of the invention provides a website information pushing method, as shown in fig. 1, the method comprises the following steps:
101. a plurality of Uniform Resource Locators (URLs) of websites visited by a user are recorded.
For the embodiment of the invention, all URLs of websites visited by a single user can be recorded, usually, each session is recorded as one visit, and the session can be a call between the single user and a server through a browser. When the browser is closed, the session is ended, and when the user accesses the website next time, a session is newly established.
102. And extracting the source channel information of the user from the plurality of URLs.
The source channel of the user may be a website accessed from which the user accesses, for example, if the user uses search engine1 to click on a search result to access website 1, for website 1, the source channel of the user is "search engine 1".
It should be noted that, the process of extracting the source channel information of the user from the plurality of URLs may be: and inquiring key value pairs used for identifying source channels in the URL, wherein the values corresponding to the key value pairs are the source channel information of the user. For example, one of the URLs that the user accesses website 1 is:
https://www.web1.com/？cu＝true&utm_source＝search-engine1&utm_medium＝cpc&utm_campaign＝t_288551095_baidupinzhuan&utm_term＝0f3d30c8dba7459bb52f2eb5eba8ac7d_0_de987f1b115f453b857f5574942
the key-value pairs in the URL that identify the source channel are: utm _ source is the search-engine1, then the search-engine1 is the source channel information of the user.
103. And determining a plurality of source channels of the user according to the extracted source channel information.
In the embodiment of the present invention, the source channel may be a specific website. For example, when the URL corresponding to the website accessed by the user is https:// www.jd.com/? When cu ═ true & utm _ source ═ ha.360. cn & utm _ medium ═ tuiguang & utm _ campaign ═ t _1000003625_360mz & utm _ term ═ ff01908136c043f79ef7287a040ab889, according to the method described in step 102 of the embodiment of the present invention, it may be extracted that the user source information is ha.360. cn, and the source channel of the user in this step is a website corresponding to ha.360. cn.
104. And pushing website information corresponding to the website on a plurality of source channels.
Specifically, the website information corresponding to the website may be one or more of different information such as introduction and advertisement of the website. The function of recommending the website to the user can be realized through the website information corresponding to the website. It should be noted that the specific type of the website information corresponding to the website is not specifically limited herein, and may be selected according to the need.
Wherein the source channels may include a first source channel, a recent channel, and a common channel of the user. The first source channel can be a source channel of a first access website in the user access record, namely a channel of the earliest access website of the user, and the user can know the website for the first time through the first source channel; if the website provider wants to obtain more users, it can be considered to increase publicity and advertisement delivery to the website on the first source channel. The recent channel can be a source channel from which the user has accessed the website last time; if the website provider has made an advertisement for a certain channel in particular within a period of time, it is possible to know how many users are accessing the website through the channel through the closest channel. If the website traffic brought by the recent channel is large, the website provider may consider to increase publicity and advertisement delivery to the website on the recent source channel. The common channel can be a source channel with the largest occurrence frequency in the user access records, a website provider can know which channel the user prefers to access the website through the common channel, and the website provider can consider increasing propaganda and advertisement delivery to the website on the common channel.
Compared with the prior art that only a single source channel is determined and a website is recommended in the single source channel, the website information pushing method provided by the embodiment of the invention can extract the source channel information of the user from a plurality of Uniform Resource Locators (URLs) by recording the URLs of the website accessed by the user; meanwhile, a plurality of source channels of the user can be determined through the extracted source channel information, the website information corresponding to the website can be pushed on the source channels, so that the source channels preferred by the user can be effectively and comprehensively determined, the accuracy of website flow determination can be guaranteed, accurate data support and basis are provided for judging the source channels, the accuracy of high-quality source channel identification is improved, the number of potential users of the website is increased, and the user conversion rate recommended by the website can be improved.
The embodiment of the invention provides another website information pushing method, as shown in fig. 2, the method includes:
201. a plurality of URLs of websites visited by a user are recorded.
202. And extracting the source channel information of the user from the plurality of URLs.
In the embodiment of the invention, besides extracting the source channel information of the user, the access time of the user for accessing the website through the source channel each time can be extracted, and then the first source channel, the recent channel and the common channel of the website are determined according to the extracted access time and the counted access times
For example, the record form for extracting the source channel information and the access time of the user may be as shown in table 1:
TABLE 1
203. It is determined whether the extracted source channel information is unique. If not, go to step 204; if yes, go to step 206.
204. And determining a first source channel, a recent channel and a common channel of the user according to the extracted source channel information.
For the embodiment of the present invention, before determining the first source channel and the latest channel of the user according to the extracted source channel information, the method may further include: and sequencing the extracted source channel information according to the time sequence of the user accessing the website. At this time, determining the source channel corresponding to the source channel information with the earliest sequencing time as a first source channel of the website; and/or determining the source channel corresponding to the source channel information with the latest sequencing time as the nearest channel of the website.
For example, as shown in table 1, if the source channel of the user a having the earliest time to access the website is the source channel 1, the source channel 1 is the first source channel of the user a; if the source channel of the user a accessing the website at the latest time is the source channel 3, the source channel 3 is the first source channel of the user a.
In addition, before determining the common channels of the website according to the extracted source channel information, the method may further include: and sequencing the extracted source channel information according to the occurrence frequency of the source channel information. At this time, the source channel corresponding to the source channel information with the largest occurrence frequency is determined as the common channel of the website.
For example, as shown in table 1, if the source channel 3 appears most frequently, the source channel 3 is a common channel of the user a.
205. And recommending the website according to preset recommendation strategies corresponding to the first source channel, the recent channel and the common channel respectively.
For the embodiment of the invention, the website is recommended through the preset push strategies corresponding to different first-time source channels, the latest channel and the common channel respectively. For example, if the first source channel of the user is website 1, it indicates that the user knows the website for the first time through website 1. Aiming at the condition of the current user source channel, a website provider can improve the pushing efficiency of the website by enlarging the advertisement delivery on the first source channel, namely the website 1; if the user's recent channel is website 2, it means that the user has recently learned the website through website 2. Aiming at the condition of the current user source channel, a website provider can improve the pushing efficiency of the website by increasing the advertisement delivery on the recent channel, namely the website 2; if the user's common channel is website 3, it means that the user often knows the website through website 3. In view of the current user source channel, the website provider can increase the pushing efficiency of the website by increasing the advertisement delivery on the common channel, i.e. website 3.
The website information corresponding to the website is pushed through the preset recommendation strategies corresponding to different source channels in the step, different recommendation budgets can be distributed according to the flow brought by the different source channels, and therefore the user conversion rate of website recommendation is improved while the fund provided by a website provider for website recommendation is reasonably distributed, the investment return rate of the website recommendation is improved, and more profits are created.
206. Determining that the first source channel, the recent channel and the common channel of the website are the same.
It should be noted that when it is determined that the first source channel, the recent channel and the common channel of the website are the same, the source channel can bring more website traffic, and the website provider may consider increasing publicity and advertisement delivery to the website on the channel.
Compared with the prior method for pushing the website information by only determining a single source channel and recommending the website on the single source channel, the method for pushing the website information can extract the source channel information of the user from a plurality of Uniform Resource Locators (URLs) by recording the URLs of the website accessed by the user; meanwhile, a plurality of source channels of the user can be determined through the extracted source channel information, the website information corresponding to the website can be pushed on the source channels, so that the source channels preferred by the user can be effectively and comprehensively determined, the accuracy of website flow determination can be guaranteed, accurate data support and basis are provided for judging the source channels, the accuracy of high-quality source channel identification is improved, the number of potential users of the website is increased, and the user conversion rate recommended by the website can be improved.
Further, as a specific implementation of the method in fig. 1, an embodiment of the present invention provides a website information pushing apparatus, and as shown in fig. 3, the apparatus includes: a recording unit 31, an extraction unit 32, a determination unit 33 and a push unit 34.
The recording unit 31 may be configured to record a plurality of uniform resource locators URLs of websites visited by the user.
The extracting unit 32 may be configured to extract the source channel information of the user from the URLs recorded by the recording unit 31.
The determining unit 33 may be configured to determine a plurality of source channels of the user according to the source channel information extracted by the extracting unit 32.
The pushing unit 34 may be configured to push website information corresponding to the website in the multiple source channels.
It should be noted that, for other corresponding descriptions of the functional units related to the website information pushing apparatus provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 1, which are not described herein again, but it should be clear that the apparatus in this embodiment can correspondingly implement all the contents in the foregoing method embodiments.
The website information pushing device provided by the embodiment of the invention can comprise: the device comprises a recording unit, an extracting unit, a determining unit and a pushing unit. Compared with the prior art that only a single source channel is determined and a website is recommended in the single source channel, the source channel information of the user can be extracted from a plurality of Uniform Resource Locators (URLs) by recording the URLs of the website accessed by the user; meanwhile, a plurality of source channels of the user can be determined through the extracted source channel information, the website information corresponding to the website can be pushed on the source channels, so that the source channels preferred by the user can be effectively and comprehensively determined, the accuracy of website flow determination can be guaranteed, accurate data support and basis are provided for judging the source channels, the accuracy of high-quality source channel identification is improved, the number of potential users of the website is increased, and the user conversion rate recommended by the website can be improved.
Further, as a specific implementation of the method in fig. 2, an embodiment of the present invention provides another website information pushing apparatus, as shown in fig. 4, the apparatus includes: a recording unit 41, an extraction unit 42, a determination unit 43, and a push unit 44.
The recording unit 41 may be configured to record a plurality of uniform resource locators URLs of websites visited by the user.
The extracting unit 42 may be configured to extract the source channel information of the user from the URLs recorded by the recording unit 41.
The determining unit 43 may be configured to determine a plurality of source channels of the user according to the source channel information extracted by the extracting unit 32.
The pushing unit 44 may be configured to push website information corresponding to the website in the source channels.
In an embodiment of the present invention, when the source channels include a first source channel, a recent channel, and a common channel of the website, the determining unit 43 may be specifically configured to determine the first source channel, the recent channel, and the common channel of the website according to the extracted source channel information.
The pushing unit 44 may be specifically configured to push website information corresponding to the website according to preset pushing policies corresponding to the first source channel, the recent channel, and the common channel, respectively.
For the embodiment of the present invention, the apparatus further includes: a first sequencing unit 45.
The first sorting unit 45 may be configured to sort the extracted source channel information according to a time sequence of the website accessed by the user.
The determining unit 43 may be specifically configured to determine the source channel corresponding to the source channel information with the earliest ranking time as the first source channel of the website; and/or
And determining the source channel corresponding to the source channel information with the latest sequencing time as the nearest channel of the website.
For the embodiment of the present invention, the apparatus further includes: a second sorting unit 46.
The second sorting unit 46 may be configured to sort the extracted source channel information according to the number of occurrences of the source channel information.
The determining unit 43 may be specifically configured to determine the source channel corresponding to the source channel information with the largest occurrence number as a common channel of the website.
For the embodiment of the present invention, the determining unit 43 includes: a first determination module 431 and a second determination module 432.
The first determining module 431 may be configured to determine whether the extracted source channel information is unique.
The second determining module 432 may be configured to determine that the plurality of source channels of the user are the same if the first determining module 431 determines that the source channel information is unique.
It should be noted that, for other corresponding descriptions of the functional units related to another website information pushing apparatus provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 2, which are not described herein again, but it should be clear that the apparatus in this embodiment can correspondingly implement all the contents in the foregoing method embodiments.
Another website information pushing device provided in an embodiment of the present invention may include: the device comprises a recording unit, an extracting unit, a determining unit and a pushing unit. Compared with the prior art that only a single source channel is determined and a website is recommended in the single source channel, the source channel information of the user can be extracted from a plurality of Uniform Resource Locators (URLs) by recording the URLs of the website accessed by the user; meanwhile, a plurality of source channels of the user can be determined through the extracted source channel information, the website information corresponding to the website can be pushed on the source channels, so that the source channels preferred by the user can be effectively and comprehensively determined, the accuracy of website flow determination can be guaranteed, accurate data support and basis are provided for judging the source channels, the accuracy of high-quality source channel identification is improved, the number of potential users of the website is increased, and the user conversion rate recommended by the website can be improved.
The website information pushing device comprises a processor and a memory, wherein the recording unit, the extracting unit, the determining unit, the recommending unit, the inserting unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more, and the user conversion rate recommended by the website is improved by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user, and extracting source channel information of the user from the URLs; determining a plurality of source channels of the user according to the extracted source channel information; and pushing the website information corresponding to the website on the source channels.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a target manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (4)
1. A website information pushing method is characterized by comprising the following steps:
recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user, and extracting source channel information of the user from the plurality of URLs;
determining a plurality of source channels of the user according to the extracted source channel information, wherein the source channel information is used for representing domain name information in the uniform resource locator URL corresponding to a website accessed by the user, and the source channels comprise a first source channel, a recent channel and a common channel of the website;
pushing website information corresponding to the website on the source channels, specifically, pushing the website information corresponding to the website according to preset pushing strategies respectively corresponding to the first source channel, the recent channel and the common channel;
the method further comprises the following steps of determining the first source channel and the latest channel of the user according to the extracted source channel information:
sequencing the extracted source channel information according to the time sequence of the user accessing the website;
the determining the first source channel and the latest channel of the website according to the extracted source channel information comprises:
determining the source channel corresponding to the source channel information with the earliest sequencing time as a first source channel of the website; and/or
Determining the source channel corresponding to the source channel information with the latest sequencing time as the nearest channel of the website;
before determining the common channels of the website according to the extracted source channel information, the method further includes:
sequencing the extracted source channel information according to the occurrence frequency of the source channel information;
the determining the common channels of the user accessing the website according to the extracted source channel information comprises:
and determining the source channel corresponding to the source channel information with the largest occurrence frequency as the common channel of the website.
2. The method of claim 1, wherein the determining a plurality of source channels of the user from the extracted source channel information comprises:
determining whether the extracted source channel information is unique;
and if the source channels are unique, determining that the source channels of the user are the same.
3. A website information pushing apparatus, comprising:
the recording unit is used for recording a plurality of Uniform Resource Locators (URLs) of websites accessed by a user;
the extracting unit is used for extracting the source channel information of the user from the plurality of Uniform Resource Locators (URLs) recorded by the recording unit;
a determining unit, configured to determine multiple source channels of the user according to the source channel information extracted by the extracting unit, where the source channel information is used to represent domain name information in the uniform resource locator URL corresponding to a website visited by the user, and specifically is used to determine a first source channel, a recent channel, and a common channel of the website according to the extracted source channel information;
the pushing unit is used for pushing website information corresponding to the website on the source channels, and specifically used for pushing the website information corresponding to the website according to preset pushing strategies respectively corresponding to the first source channel, the recent channel and the common channel;
the device further comprises: a first sequencing unit for performing a first sequencing operation,
the first sequencing unit is used for sequencing the extracted source channel information according to the time sequence of the website accessed by the user;
the determining unit is specifically configured to determine a source channel corresponding to the source channel information with the earliest ranking time as a first source channel of the website; and/or
Determining the source channel corresponding to the source channel information with the latest sequencing time as the nearest channel of the website;
the device further comprises: a second sorting unit for sorting the first and second data,
the second sorting unit is used for sorting the extracted source channel information according to the occurrence frequency of the source channel information;
the determining unit is specifically configured to determine the source channel corresponding to the source channel information with the largest occurrence number as a common channel of the website.
4. The apparatus of claim 3, wherein the determining unit comprises:
the first determining module is used for determining whether the extracted source channel information is unique;
and the second determining module is used for determining that the plurality of source channels of the user are the same if the first determining module determines that the source channel information is unique.
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| CN105069654A (en) * | 2015-08-07 | 2015-11-18 | 新一站保险代理有限公司 | User identification based website real-time/non-real-time marketing investment method and system |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN106027375A (en) * | 2016-06-30 | 2016-10-12 | 武汉斗鱼网络科技有限公司 | System and method for realizing website channel sharing |
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