CN102693501A - Method for analyzing Internet advertisement popularizing effect - Google Patents

Method for analyzing Internet advertisement popularizing effect Download PDF

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Publication number
CN102693501A
CN102693501A CN2012101765001A CN201210176500A CN102693501A CN 102693501 A CN102693501 A CN 102693501A CN 2012101765001 A CN2012101765001 A CN 2012101765001A CN 201210176500 A CN201210176500 A CN 201210176500A CN 102693501 A CN102693501 A CN 102693501A
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user
visit
web
source
promotion effect
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CN2012101765001A
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Chinese (zh)
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刘志军
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Individual
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Priority to CN2012101765001A priority Critical patent/CN102693501A/en
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Abstract

The invention provides a method for analyzing Internet advertisement popularizing effect, which is characterized by including the following steps: step I, a Javascript is added to the website to collect codes, a user logs in a client to visit pages, and a server obtains user visit information; step II, the user type is determined according to the user visit information; step III, the user attribute of each user is categorized and analyzed; and step IV, the statistics of an analysis result is performed by the server, and the statistics result is displayed in percentage and total visit. The user visit information includes user track coordinate, total visit page time, visitor source city, source keywords, visit time, web browser, source website and visit page address. The user type includes a valid visit user and an invalid visit user. The method takes the fact that whether mouse track exists as the main standard for judging whether the flowrate is valid, and is not suitable for batch faking, thereby ensuring the authenticity and validity of the judgment.

Description

A kind of web advertisement promotion effect analytical approach
Technical field
The present invention relates to web advertisement field, more particularly, relate to a kind of web advertisement promotion effect analytical approach.
Background technology
At present, along with the widespread use of networks development and computing machine, based on network advertisement (hereinafter to be referred as the web advertisement) market is expanded rapidly.There is the problem that much influences promotion effect in the web advertisement at present: the ad click person has no purchase intention, but in order to run out of the current advertising budget of rival, rival's advertisement is no longer shown; The keyword of bidding is provided with mistake, causes coming source user not have purchase intention; Website operator is in order to reach enough website visiting amounts of making a promise to the client, and use traffic is smart (to be a to disparate networks practitioners such as site owner, individual blog, network writer, website promotion, network marketing, on-line shop's popularizations, to be used to improve website traffic; Shop/goods browse amount; Webpage PV (visit capacity), UV (independent visitor), the free nets of IP (independent IP) etc. is promoted software) to client web site brush flow; Significantly increase client's web advertisement expense, reduce network and throw in effect.
Existing judge the method for advertisement promotion effects, but these parameters can forge, can't judge the advertisement promotion effect preferably through parameters such as the residence time, visit number of pages, reference address.
Summary of the invention
The object of the present invention is to provide a kind of method of simple, quick identification web advertisement promotion effect, thereby selectable advertisement delivery improves the web advertisement and throws in effect.
In order to overcome the shortcoming that prior art exists, achieve the above object, the invention provides a kind of web advertisement promotion effect analytical approach, comprise the steps:
Step 1, increase Javascript at webpage and gather code, user's logging on client accession page, server obtains user access information;
Step 2, confirm user type according to user access information;
Step 3, each user's of classification analysis user property;
Step 4, server are added up analysis result, and statistics is with the presented of number percent with total visit capacity.
Preferably, said user access information comprise that user trajectory coordinate, accession page time amount to, the visitor originates the city, source keyword, access time, browser, source web and accessed web page address.
Preferably, said user type comprises effective calling party and ineffective access user.
Preferably, said user property comprises visitor originate city, source keyword, access time, browser, source web and accessed web page address.
Preferably, said client also comprises display unit, shows statistics.
The invention has the beneficial effects as follows: whether the present invention is to use and exists mouse track as judging whether effectively main standard of flow, and bigger to the mouse track difficulty of faking, and is not suitable for faking in batches, thereby guarantees the real effectiveness judged.
Description of drawings
Fig. 1 is the statistics synoptic diagram that uses the present invention to obtain among the embodiment
Embodiment
According to accompanying drawing the present invention is done further detailed description below, can implement according to this with reference to the instructions literal to make those skilled in the art.A kind of web advertisement promotion effect analytical approach of the present invention mainly comprises the steps:
Step 1, increase Javascript at webpage and gather code, user's logging on client accession page, server obtains user access information.Said user access information comprises that user trajectory coordinate, accession page time amount to, the visitor originates the city, source keyword, access time, browser, source web and accessed web page address.
Step 2, confirm user type according to user access information, user type comprises effective calling party and ineffective access user.Effectively calling party is meant that the browsing pages time surpasses setting-up time and have the user of mouse track, and ineffective access user is meant that the browsing pages time is less than setting-up time or does not have the user of mouse track.Setting-up time can be according to the content of pages setting; At least need to browse for 4 seconds to finish such as a simple display advertising; Then setting-up time was 4 seconds, and 4 seconds of browsing pages, visit information above and that have a user of mouse track was effectively, showed that these users are interested in this page; Need just can browse in 15 seconds like complicated advertisement page and finish; Then setting-up time is 15 seconds; 15 seconds of browsing pages, visit information above and that have a user of mouse track was effectively, showed that these users have browsed the page and interested in this page, and it is invalid visit information that the browsing time amounts to the user access information that was less than 15 seconds or did not have a mouse track; Show that the user has not browsed the page and just left, this page is lost interest in.Whether effectively whether the mouse track difficulty of faking is bigger, use to exist mouse track as judging flow main standard, is not suitable for faking in batches, thereby guarantees the real effectiveness of judgement.
Step 3, each user's of classification analysis user property.Two types of attribute of user are analyzed; User property comprises visitor originate city, source keyword, access time, browser, source web and accessed web page address; Can analyze single attribute or all properties, comprise that the effect of checking each advertisement and on different browsers, throwing in, the validated user visit information quantity of certain time period, user are to the degree of concern of each source keyword and user's geographic distribution situation etc.
Step 4, server are added up analysis result, and said client also comprises display unit, and statistics shows with the form of number percent with total visit capacity above that.Displaying contents comprises the accession page address, total visit capacity, effective access percentage, ineffective access number percent and other the customer attribute information statisticses that need check.The advertiser can improve the web advertisement and throw in effect according to statistics advertisement delivery selectively.When judging that the usefulness problem is hanged down in some source existence, the advertiser can stop the input in this source selectively, and when for example the invalid ratio of the flow of certain keyword was higher, the advertiser can stop this keyword and throw in; When the whole sources of certain page all reflect low usefulness problem; The advertiser need carry out correcting to the page, when for example the invalid ratio of certain page flow is higher, need carry out user experience analysis to the page; Find the user why to leave, and the page is optimized and improves.
Fig. 1 is the statistics synoptic diagram that uses the present invention to obtain among the embodiment, is the statistics of the visit source being thrown in effect.It is higher all to compare like total visit capacity in preceding two sources and effective number percent, and then instruction page has caused the concern of user's higher degree, and web advertisement is thrown in effective; Be the statistics in two sources of 18 and 19 like sequence number, total visit capacity is merely 1, and is ineffective access information, and the low usefulness problem of having of these two sources is described, the advertiser can stop the input in this source.
Although embodiment of the present invention are open as above; But it is not restricted to listed utilization in instructions and the embodiment; It can be applied to various suitable the field of the invention fully, for being familiar with those skilled in the art, can easily realize other modification; Therefore under the universal that does not deviate from claim and equivalency range and limited, the legend that the present invention is not limited to specific details and illustrates here and describe.

Claims (5)

1. a web advertisement promotion effect analytical approach is characterized in that, comprises the steps:
Step 1, increase Javascript at webpage and gather code, user's logging on client accession page, clothes
The affair device obtains user access information;
Step 2, confirm user type according to user access information;
Step 3, each user's of classification analysis user property;
Step 4, server are added up analysis result, and statistics is with the presented of number percent with total visit capacity.
2. web advertisement promotion effect analytical approach as claimed in claim 1; It is characterized in that said user access information comprises that user trajectory coordinate, accession page time amount to, the visitor originates the city, source keyword, access time, browser, source web and accessed web page address.
3. web advertisement promotion effect analytical approach as claimed in claim 1 is characterized in that said user type comprises effective calling party and ineffective access user.
4. web advertisement promotion effect analytical approach as claimed in claim 1 is characterized in that, said user property comprises visitor originate city, source keyword, access time, browser, source web and accessed web page address.
5. web advertisement promotion effect analytical approach as claimed in claim 1 is characterized in that said client also comprises display unit, shows statistics.
CN2012101765001A 2012-05-31 2012-05-31 Method for analyzing Internet advertisement popularizing effect Pending CN102693501A (en)

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CN103136695A (en) * 2013-03-26 2013-06-05 明日互动（北京）广告传媒有限公司 Analytical method and system of media placement
CN103778125A (en) * 2012-10-17 2014-05-07 阿里巴巴集团控股有限公司 Webpage throwing content analyzing method and device and automatic throwing method and device for webpage throwing content
US8805946B1 (en) 2013-08-30 2014-08-12 Tealium Inc. System and method for combining content site visitor profiles
CN104021209A (en) * 2014-06-19 2014-09-03 北京博雅立方科技有限公司 Statistical method for keyword advertising effect and browsing client
US8843827B2 (en) 2013-01-22 2014-09-23 Tealium Inc. Activation of dormant features in native applications
US8904278B1 (en) 2013-08-30 2014-12-02 Tealium Inc. Combined synchronous and asynchronous tag deployment
US8990298B1 (en) 2013-11-05 2015-03-24 Tealium Inc. Universal visitor identification system
WO2015062485A1 (en) * 2013-10-29 2015-05-07 北京国双科技有限公司 Method and device for detecting fraud with respect to number of visits to web page
CN104715395A (en) * 2015-02-13 2015-06-17 北京集奥聚合科技有限公司 Method and system for filtering cheat clicks
US9081789B2 (en) 2013-10-28 2015-07-14 Tealium Inc. System for prefetching digital tags
CN105023167A (en) * 2014-04-30 2015-11-04 成功易（天津）信息技术有限公司 Advertisement effect enhancing platform
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WO2016180138A1 (en) * 2015-05-11 2016-11-17 腾讯科技（深圳）有限公司 Method for determining validity of delivering of promotion information, monitoring server and terminal
US9537964B2 (en) 2015-03-11 2017-01-03 Tealium Inc. System and method for separating content site visitor profiles
CN106874293A (en) * 2015-12-11 2017-06-20 北京国双科技有限公司 A kind of data processing method and device
CN107832784A (en) * 2017-10-27 2018-03-23 维沃移动通信有限公司 A kind of method of image beautification and a kind of mobile terminal
CN108270644A (en) * 2017-12-15 2018-07-10 海南智媒云图科技股份有限公司 Based on multi-platform page flow monitoring method, electronic equipment and storage medium
CN108984572A (en) * 2017-06-05 2018-12-11 北京国双科技有限公司 Site information method for pushing and device
CN109428776A (en) * 2017-08-23 2019-03-05 北京国双科技有限公司 A kind of monitoring method and device of website traffic
CN109614548A (en) * 2018-12-07 2019-04-12 中国银行股份有限公司 Information displaying method, device and storage medium based on service-user number change rate
CN110264241A (en) * 2019-05-15 2019-09-20 浙江华坤道威数据科技有限公司 A kind of advertisement dispensing evaluation optimal sysytem based on big data
CN110363563A (en) * 2019-05-28 2019-10-22 成都美美臣科技有限公司 One e-business network station automatic marketing reorientation method
CN110363564A (en) * 2019-05-28 2019-10-22 成都美美臣科技有限公司 One e-business network station automatic advertisement sending method
CN110796500A (en) * 2019-11-07 2020-02-14 秒针信息技术有限公司 Information monitoring method and device, electronic equipment and storage medium
CN111612550A (en) * 2020-05-28 2020-09-01 北京学之途网络科技有限公司 Advertisement trigger cheating identification method and device, electronic equipment and storage medium
CN112286946A (en) * 2020-09-25 2021-01-29 长沙市到家悠享网络科技有限公司 Data processing method, server and medium
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CN103778125B (en) * 2012-10-17 2017-04-19 阿里巴巴集团控股有限公司 Webpage throwing content analyzing method and device and automatic throwing method and device
US9116608B2 (en) 2013-01-22 2015-08-25 Tealium Inc. Activation of dormant features in native applications
US8843827B2 (en) 2013-01-22 2014-09-23 Tealium Inc. Activation of dormant features in native applications
CN103136695A (en) * 2013-03-26 2013-06-05 明日互动（北京）广告传媒有限公司 Analytical method and system of media placement
CN103136695B (en) * 2013-03-26 2017-06-13 明日互动（北京）广告传媒有限公司 Media deliver Value Engineering Method and its system
US11695845B2 (en) 2013-08-30 2023-07-04 Tealium Inc. System and method for separating content site visitor profiles
US10834175B2 (en) 2013-08-30 2020-11-10 Tealium Inc. System and method for constructing content site visitor profiles
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US8805946B1 (en) 2013-08-30 2014-08-12 Tealium Inc. System and method for combining content site visitor profiles
US11483378B2 (en) 2013-08-30 2022-10-25 Tealium Inc. Tag management system and method
US9313287B2 (en) 2013-08-30 2016-04-12 Tealium Inc. System and method for constructing content site visitor profiles
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