CN110264241A - A kind of advertisement dispensing evaluation optimal sysytem based on big data - Google Patents
A kind of advertisement dispensing evaluation optimal sysytem based on big data Download PDFInfo
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Abstract
The present invention discloses a kind of advertisement dispensing evaluation optimal sysytem based on big data, data acquisition module is launched including advertisement, data preparation module is launched in advertisement, database, central processing unit, display screen, advertisement delivery effect analysis module, evaluation module and display screen are launched in advertisement, the advertisement is launched data acquisition module and is acquired for acquiring the data information launched to advertisement, the data information includes clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people, the age information for clicking people is had recorded in the account information, the present invention launches the setting of evaluation module by advertisement, the dispensing effect of advertisement is analyzed and determined, by the result of analytical judgment in conjunction with the data information for participating in analysis, judge the reason of influencing advertisement delivery effect, recognize that this is wide convenient for people The crowd for attracting which age bracket is accused, to make improvement to the deficiency of advertisement.
Description
Technical field
The present invention relates to assessment optimisation technique field, assessment optimization system is launched in specially a kind of advertisement based on big data
System.
Background technique
Advertising results are advertising campaign or advertisement works on influence caused by consumer；The advertising results of narrow sense refer to
The degree that the economic effect that advertisement obtains, i.e. advertisement reach set objective is exactly usually included communication effect and sale effect
Fruit；In a broad sense, advertising results further comprise psychological effects and social effect；Psychological effects are that audient's psychology is recognized in advertisement
Know, the influence degree of emotion and will, is the concentration body of communication function, Economic Function, educational function, social function of advertisement etc.
It is existing；The social effect of advertisement is influence of the advertisement to social morality, culture and education, ethics, environment；Good social effect also can
Good economic benefit is brought to enterprise；The assessment of advertising results generally refers to the assessment of advertisement economy effect；Advertising results
Assessment exactly investigates consumer for various media, such as newspaper, magazine, radio station, TV, outdoor advertising contact situation.
A kind of advertisement placement method and system of existing license notification number CN107590699A, the advertisement placement method
And system, solution exists in the prior art when preparing advertising content fee, selection advertisement launching platform is not perfect and launch effect compared with
The technical problem of difference is still doped with many uncertain factors on to advertising results assessment result, results in advertising results
The authenticity of the result of assessment, it is also necessary to the result of advertising results assessment is optimized, results in and takes a substantial amount of time, it is right
It is not optimized in the evaluation process of advertising results, for this purpose, it is proposed that a kind of advertisement dispensing assessment based on big data is excellent
Change system.
Summary of the invention
The purpose of the present invention is to provide a kind of, and evaluation optimal sysytem is launched in the advertisement based on big data, by throwing advertisement
The method of age bracket is divided in the subregion for putting effect, obtains the image factors of the dispensing effect of advertisement, is conducive to change to advertisement
Launch direction.
The technical problems to be solved by the invention are as follows:
(1) evaluation process of advertisement delivery effect is optimized；
(2) advertisement delivery effect assessment is analyzed；
The purpose of the present invention can be achieved through the following technical solutions: a kind of advertisement dispensing assessment optimization based on big data
System, including advertisement launch data acquisition module, advertisement launch data preparation module, database, central processing unit, display screen,
Evaluation module and display screen are launched in advertisement delivery effect analysis module, advertisement；
The advertisement is launched data acquisition module and is acquired for acquiring the data information launched to advertisement, the data
Information includes clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people, institute
The age information for having recorded in account information and clicking people is stated, is divided according to the age information for clicking people to people point is clicked: 18-
It is within 30 years old young, is within 30-45 year old middle aged and is within 45-60 years old person in middle and old age；
The advertisement launches data acquisition module and collected data information transfer to advertisement is launched sorting module, described
Advertisement launches data preparation module and receives advertisement dispensing data acquisition module and arrange to data information, and pageview is believed
Breath, click volume information, click regional information and the account information age information of click people are successively labeled as Li, Di, Qi and Ni,
I=1...n, and Li, Di, Qi and Ni are corresponded, and are K, and size and the area in area by size of population information flag
Number ratio is N；
The advertisement launches data preparation module and reduced data information is transferred to central processing unit, the centre
Reason device receives advertisement and launches the data information of data preparation module transfer and be transferred to advertisement delivery effect analysis module, the number
According to each area youth, the quantity information in middle age and person in middle and old age is stored in library, the advertisement delivery effect analysis module is to wide
The dispensing effect of announcement is analyzed, and obtains the size of population information R in each areaKi=Qi*N-RK(i-1), advertisement launch it is clear
Look at rate and clicking rateWithEfficiency is launched in total advertisementYoung, middle age and person in middle and old age
The shared ratio in each area
Result after analysis is transferred to advertisement and launches evaluation module, the advertisement by the advertisement delivery effect analysis module
It launches evaluation module and receives the analysis result of advertisement delivery effect analysis module transmission and according to the analysis result of advertisement to advertisement
Dispensing is assessed, and assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement.
Preferably, the advertisement launch data preparation module receive advertisement launch data acquisition module and to data information into
Row arranges, and specific arrangement process is as follows:
Step 1: pageview information, click volume information, click in data preparation module extraction data information are launched in advertisement
Regional information and the account information age information for clicking people, by the pageview information in data information, click volume information, click
Regional information and the account information age information for clicking people are successively labeled as Li, Di, Qi and Ni, i=1...n, and Li, Di,
Qi and Ni is corresponded, and is K by size of population information flag；
Step 2: advertisement is launched data preparation module and is divided to regional information is clicked, and specifically divides affected as follows:
S1: setting one virtual disk, using the center of circle of disk be dot carry out picture justify, by disk be divided into one several
Circle, and circular radius is ri, each circle is an area, and the big area of radius includes the small area of radius, area
Size and area number ratio be N.
Preferably, the advertisement delivery effect analysis module analyzes the dispensing effect of advertisement, specifically analyzes
Journey is as follows:
Step 1: advertisement delivery effect analysis module calculates often according to above-mentioned click regional information and size of population information
Size of population information R in a areaK1=Q1*N, RK2=Q2*N-RK1, obtain RKi=Qi*N-RK(i-1)；
Step 2: advertisement delivery effect analysis module calculates advertisement according to the size of population information in above-mentioned each area
The view rate and clicking rate of dispensingWith
Step 3: advertisement delivery effect analysis module calculates total according to above-mentioned pageview information and click volume information
Advertisement launch efficiency
Step 4: advertisement delivery effect analysis module by above-mentioned databases contain each area young, the middle age and in
Old quantity information is successively labeled as PiIt is green、PiInAnd PiAlways, i=1...n, and PiIt is green、PiInAnd PiAlwaysIt corresponds, while basis
The size of population information in calculated each area calculates young, middle age and person in middle and old age ratio shared in each area
Preferably, the analysis result and root that evaluation module receives the transmission of advertisement delivery effect analysis module are launched in the advertisement
Advertisement dispensing is assessed according to the analysis result of advertisement, specific evaluation process is as follows:
Step 1: efficiency value M is launched in the total advertisement of setting one；
Step 2: advertisement launches evaluation module and launches efficiency V according to above-mentioned above-mentioned calculated total advertisement advertisementAlwaysWith
M is compared, and judges that efficiency is launched in total advertisement according to comparison result:
S1: work as VAlwaysWhen > M, then determines that the dispensing efficiency of advertisement is higher than preset value, launch excellent in efficiency；
S2: work as VAlwaysWhen < M, then determine that the dispensing efficiency of advertisement lower than preset value, launches inefficient；
Step 3: the view rate and clicking rate launched according to above-mentioned advertisement analyze itself production of advertisement, judge
Advertisement delivery effect:
S1: one view rate of setting and clicking rate ratio g；
S2: by view rate and clicking rateCalculated result compared with the ratio g of setting, specifically:
SS1: as G > g, then determine that the advertisement delivery effect is good；
SS2: as G=g, then determine that the advertisement delivery effect is general；
SS3: as G < g, then determine that the advertisement delivery effect is poor；
Step 4: the view rate and clicking rate launched according to above-mentioned advertisement and youth, middle age and person in middle and old age are each
Shared ratio is comprehensively compared in area, judges young, middle age and person in middle and old age ratio pair shared in each area
The influence of view rate and clicking rate that advertisement is launched:
S1: the sequence of young, middle aged and person in middle and old age ratio shared in each area from big to small is arranged successively；
S2: the calculated result of view rate and clicking rate that advertisement is launched is arranged successively according to sequence from big to small；
S3: the browsing launched according to the above-mentioned ratio and advertisement shared in each area to young, middle age and person in middle and old age
The calculated result of rate and clicking rate carries out global alignment, observes its comparison result:
SS1: view rate and clicking rate also increase simultaneously while the ratio shared by the number young in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by young number；
SS2: view rate and clicking rate also increase simultaneously while the ratio shared by the number middle aged in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by middle aged number；
SS3: view rate and clicking rate also increase simultaneously while the ratio shared by the number old in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by old number.
Beneficial effects of the present invention:
(1) advertisement is launched data acquisition module and is acquired for acquiring the data information launched to advertisement, data information
Including clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people, account letter
Have recorded the age information for clicking people in breath, divide according to the age information for clicking people to people point is clicked: 18-30 years old is blueness
Year, be within 30-45 year old the middle age and be within 45-60 years old person in middle and old age, by advertisement dispensing data acquisition module to several required for global optimization
It is believed that breath is acquired, while dividing the age of click people's information in acquisition information, convenient for analysis module to data
Information carries out classification processing, saves the processing time, improves working efficiency；
(2) advertisement launches data acquisition module and collected data information transfer to advertisement is launched sorting module, advertisement
It launches data preparation module to receive advertisement dispensing data acquisition module and arrange data information, data preparation is launched in advertisement
Reduced data information is transferred to central processing unit by module, and central processing unit receives advertisement and launches data preparation module transfer
Data information and be transferred to advertisement delivery effect analysis module, databases contain each area young, the middle age and in it is old
The quantity information in year, advertisement delivery effect analysis module analyze the dispensing effect of advertisement, pass through advertisement and launch arrangement mould
The setting of block carries out classification marker and arrangement to data information, quickly extracts arrangement convenient for advertisement delivery effect analysis module
Data information afterwards avoids the occurrence of and extracts the phenomenon that information is slow, and extraction information malfunctions.
(3) result after analysis is transferred to advertisement and launches evaluation module by advertisement delivery effect analysis module, and advertisement is launched
Evaluation module receives the analysis result of advertisement delivery effect analysis module transmission and is launched according to the analysis result of advertisement to advertisement
It is assessed, assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement, is launched and is assessed by advertisement
The setting of module analyzes and determines the dispensing effect of advertisement, by the result of analytical judgment and participates in the data information analyzed
In conjunction with, judge the reason of influencing advertisement delivery effect, recognizes the advertisement attracts the crowd of which age bracket convenient for people, from
And improvement is made to the deficiency of advertisement.
Detailed description of the invention
The present invention will be further described below with reference to the drawings.
Fig. 1 is system block diagram of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all other
Embodiment shall fall within the protection scope of the present invention.
Refering to Figure 1, the present invention is a kind of advertisement dispensing evaluation optimal sysytem based on big data, including advertisement is thrown
Put data acquisition module, data preparation module is launched in advertisement, database, central processing unit, display screen, advertisement delivery effect analysis
Evaluation module and display screen are launched in module, advertisement；
The advertisement is launched data acquisition module and is acquired for acquiring the data information launched to advertisement, the data
Information includes clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people, institute
The age information for having recorded in account information and clicking people is stated, is divided according to the age information for clicking people to people point is clicked: 18-
It is within 30 years old young, is within 30-45 year old the middle age and is within 45-60 year old person in middle and old age, crowd is broken up according to all ages and classes, is distinguished each
Crowd between area, convenient for comprehensively being analyzed the dispensing of advertisement, is determined wide by carrying out age subregion to crowd
Accuse the image factors launched；
The advertisement launches data acquisition module and collected data information transfer to advertisement is launched sorting module, described
Advertisement launches data preparation module and receives advertisement dispensing data acquisition module and arrange to data information, and pageview is believed
Breath, click volume information, click regional information and the account information age information of click people are successively labeled as Li, Di, Qi and Ni,
I=1...n, and Li, Di, Qi and Ni are corresponded, and are K, and size and the area in area by size of population information flag
Number ratio is N, and the population in each area is calculated according to ratio number, passes through the phase to the regional size of population and click
The marker recognition for closing information, can more fully understand data variation；
The advertisement launches data preparation module and reduced data information is transferred to central processing unit, the centre
Reason device receives advertisement and launches the data information of data preparation module transfer and be transferred to advertisement delivery effect analysis module, the number
According to each area youth, the quantity information in middle age and person in middle and old age is stored in library, the advertisement delivery effect analysis module is to wide
The dispensing effect of announcement is analyzed, and obtains the size of population information R in each areaKi=Qi*N-RK(i-1), by launching efficiency
The view rate and clicking rate that advertisement is launched are obtained with Computer Corp. of clicking rateWithTotal advertisement is thrown
Put efficiencyYoung, middle aged and person in middle and old age ratio shared in each area
Result after analysis is transferred to advertisement and launches evaluation module, the advertisement by the advertisement delivery effect analysis module
It launches evaluation module and receives the analysis result of advertisement delivery effect analysis module transmission and according to the analysis result of advertisement to advertisement
Dispensing is assessed, and assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement.
The advertisement launches data preparation module and receives advertisement dispensing data acquisition module and arrange to data information,
Specific arrangement process is as follows:
Step 1: pageview information, click volume information, click in data preparation module extraction data information are launched in advertisement
Regional information and the account information age information for clicking people, by the pageview information in data information, click volume information, click
Regional information and the account information age information for clicking people are successively labeled as Li, Di, Qi and Ni, i=1...n, and Li, Di,
Qi and Ni is corresponded, and is K by size of population information flag；
Step 2: advertisement is launched data preparation module and is divided to regional information is clicked, and specifically divides affected as follows:
S1: setting one virtual disk, using the center of circle of disk be dot carry out picture justify, by disk be divided into one several
Circle, and circular radius is ri, each circle is an area, and the big area of radius includes the small area of radius, area
Size and area number ratio be N, can be apparent between area in the virtual disks of setting must change.
The advertisement delivery effect analysis module analyzes the dispensing effect of advertisement, and specific analytic process is as follows:
Step 1: since foregoing describe, there are a ratio, effect is launched in advertisement between the size of population and the area in area
Fruit analysis module calculates the size of population information R in each area according to above-mentioned click regional information and size of population informationK1
=Q1*N, RK2=Q2*N-RK1, obtain RKi=Qi*N-RK(i-1)；
Step 2: advertisement delivery effect analysis module calculates advertisement according to the size of population information in above-mentioned each area
The view rate and clicking rate of dispensingWith
Step 3: advertisement delivery effect analysis module calculates total according to above-mentioned pageview information and click volume information
Advertisement launch efficiency
Step 4: advertisement delivery effect analysis module by above-mentioned databases contain each area young, the middle age and in
Old quantity information is successively labeled as PiIt is green、PiInAnd PiAlways, i=1...n, and PiIt is green、PiInAnd PiAlwaysIt corresponds, while basis
The accounting of age bracket=certain section of age number calculates blueness divided by total number of persons, the size of population information in calculated each area
Year, middle age and person in middle and old age ratio shared in each area
The advertisement launches evaluation module and receives the analysis result of advertisement delivery effect analysis module transmission and according to advertisement
Analysis result to advertisement dispensing assess, specific evaluation process is as follows:
Step 1: efficiency value M is launched in the total advertisement of setting one；
Step 2: advertisement launches evaluation module and launches efficiency V according to above-mentioned above-mentioned calculated total advertisement advertisementAlwaysWith
M is compared, and judges that efficiency is launched in total advertisement according to comparison result:
S1: work as VAlwaysWhen > M, then determines that the dispensing efficiency of advertisement is higher than preset value, launch excellent in efficiency；
S2: work as VAlwaysWhen < M, then determine that the dispensing efficiency of advertisement lower than preset value, launches inefficient；
Step 3: the view rate and clicking rate launched according to above-mentioned advertisement analyze itself production of advertisement, judge
Advertisement delivery effect:
S1: one view rate of setting and clicking rate ratio g；
S2: by view rate and clicking rateCalculated result compared with the ratio g of setting, specifically:
SS1: as G > g, then determine that the advertisement delivery effect is good；
SS2: as G=g, then determine that the advertisement delivery effect is general；
SS3: as G < g, then determine that the advertisement delivery effect is poor；
Step 4: the view rate and clicking rate launched according to above-mentioned advertisement and youth, middle age and person in middle and old age are each
Shared ratio is comprehensively compared in area, judges young, middle age and person in middle and old age ratio pair shared in each area
The influence of view rate and clicking rate that advertisement is launched:
S1: the sequence of young, middle aged and person in middle and old age ratio shared in each area from big to small is arranged successively；
S2: the calculated result of view rate and clicking rate that advertisement is launched is arranged successively according to sequence from big to small；
S3: the browsing launched according to the above-mentioned ratio and advertisement shared in each area to young, middle age and person in middle and old age
The calculated result of rate and clicking rate carries out global alignment, observes its comparison result:
SS1: view rate and clicking rate also increase simultaneously while the ratio shared by the number young in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by young number；
SS2: view rate and clicking rate also increase simultaneously while the ratio shared by the number middle aged in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by middle aged number；
SS3: view rate and clicking rate also increase simultaneously while the ratio shared by the number old in area increases, then sentence
The fixed view rate and clicking rate are related to ratio shared by old number.
The present invention at work, launch data acquisition module and adopt for acquiring the data information launched to advertisement by advertisement
Collection, data information include clicking regional information, pageview information, click volume information, size of population information and the account for clicking people
Information has recorded the age information for clicking people in account information, divides according to the age information for clicking people to people point is clicked:
It is within 18-30 years old young, is within 30-45 year old the middle age and is within 45-60 years old person in middle and old age, advertisement dispensing data acquisition module is by collected number
It is believed that breath, which is transferred to advertisement, launches sorting module, advertisement dispensing data preparation module reception advertisement dispensing data acquisition module is simultaneously right
Data information is arranged, and advertisement launches data preparation module and reduced data information is transferred to central processing unit, center
Processor receives advertisement and launches the data information of data preparation module transfer and be transferred to advertisement delivery effect analysis module, data
Each area youth, the quantity information in middle age and person in middle and old age, throwing of the advertisement delivery effect analysis module to advertisement are stored in library
It puts effect to be analyzed, the result after analysis is transferred to advertisement and launches evaluation module, advertisement by advertisement delivery effect analysis module
It launches evaluation module and receives the analysis result of advertisement delivery effect analysis module transmission and according to the analysis result of advertisement to advertisement
Dispensing is assessed, and assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement.
The present invention launches data acquisition module by advertisement and is acquired for acquiring the data information launched to advertisement, number
It is believed that breath includes clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people,
The age information for clicking people is had recorded in account information, is divided according to the age information for clicking people to people point is clicked: 18-30
Year be young, is within 30-45 year old middle aged and is within 45-60 years old person in middle and old age, by advertisement dispensing data acquisition module to needed for global optimization
The data information wanted is acquired, while being divided to the age of click people's information in acquisition information, and analysis module is convenient for
Classification processing is carried out to data information, saves the processing time, improves working efficiency；
Advertisement simultaneously launches data acquisition module and collected data information transfer to advertisement is launched sorting module, advertisement
It launches data preparation module to receive advertisement dispensing data acquisition module and arrange data information, data preparation is launched in advertisement
Reduced data information is transferred to central processing unit by module, and central processing unit receives advertisement and launches data preparation module transfer
Data information and be transferred to advertisement delivery effect analysis module, databases contain each area young, the middle age and in it is old
The quantity information in year, advertisement delivery effect analysis module analyze the dispensing effect of advertisement, pass through advertisement and launch arrangement mould
The setting of block carries out classification marker and arrangement to data information, quickly extracts arrangement convenient for advertisement delivery effect analysis module
Data information afterwards avoids the occurrence of and extracts the phenomenon that information is slow, and extraction information malfunctions.
The result after analysis is transferred to advertisement and launches evaluation module by advertisement delivery effect analysis module simultaneously, and advertisement is launched
Evaluation module receives the analysis result of advertisement delivery effect analysis module transmission and is launched according to the analysis result of advertisement to advertisement
It is assessed, assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement, is launched and is assessed by advertisement
The setting of module analyzes and determines the dispensing effect of advertisement, by the result of analytical judgment and participates in the data information analyzed
In conjunction with, judge the reason of influencing advertisement delivery effect, recognizes the advertisement attracts the crowd of which age bracket convenient for people, from
And improvement is made to the deficiency of advertisement.
Above content is only to structure of the invention example and explanation, affiliated those skilled in the art couple
Described specific embodiment does various modifications or additions or is substituted in a similar manner, without departing from invention
Structure or beyond the scope defined by this claim, is within the scope of protection of the invention.
Claims (4)
1. evaluation optimal sysytem is launched in a kind of advertisement based on big data, which is characterized in that launch data acquisition module including advertisement
Block, advertisement launch data preparation module, database, central processing unit, display screen, advertisement delivery effect analysis module, advertisement throwing
Put evaluation module and display screen；
The advertisement is launched data acquisition module and is acquired for acquiring the data information launched to advertisement, the data information
Including clicking regional information, pageview information, click volume information, size of population information and the account information for clicking people, the account
The age information for clicking people is had recorded in number information, is divided according to the age information for clicking people to people point is clicked: 18-30 years old
For it is young, be within 30-45 year old middle aged and be within 45-60 years old person in middle and old age；
The advertisement launches data acquisition module and collected data information transfer to advertisement is launched sorting module, the advertisement
It launches data preparation module to receive advertisement dispensing data acquisition module and arrange data information, by pageview information, point
The account information age information of the amount of hitting information, click regional information and click people is successively labeled as Li, Di, Qi and Ni, i=
1...n, and Li, Di, Qi and Ni are corresponded, and are K, and the size and regional number in area by size of population information flag
Ratio is N；
The advertisement launches data preparation module and reduced data information is transferred to central processing unit, the central processing unit
It receives advertisement to launch the data information of data preparation module transfer and be transferred to advertisement delivery effect analysis module, the database
It is inside stored with each area youth, the quantity information in middle age and person in middle and old age, the advertisement delivery effect analysis module is to advertisement
It launches effect to be analyzed, obtains the size of population information R in each areaKi=Qi*N-RK(i-1), the view rate of advertisement dispensing
And clicking rateWithEfficiency is launched in total advertisementYoung, middle age and person in middle and old age are every
Shared ratio in a area
Result after analysis is transferred to advertisement and launches evaluation module by the advertisement delivery effect analysis module, and the advertisement is launched
Evaluation module receives the analysis result of advertisement delivery effect analysis module transmission and is launched according to the analysis result of advertisement to advertisement
It is assessed, assessment obtains the dispensing efficiency of advertisement and influences the factor of the dispensing efficiency of advertisement.
2. evaluation optimal sysytem is launched in a kind of advertisement based on big data according to claim 1, which is characterized in that described
Advertisement launches data preparation module and receives advertisement dispensing data acquisition module and arrange to data information, specifically arranges
Journey is as follows:
Step 1: pageview information, click volume information, click area in data preparation module extraction data information are launched in advertisement
Information and the account information age information for clicking people, by the pageview information in data information, click volume information, click area
Information and click people account information age information be successively labeled as Li, Di, Qi and Ni, i=1...n, and Li, Di, Qi and
Ni is corresponded, and is K by size of population information flag；
Step 2: advertisement is launched data preparation module and is divided to regional information is clicked, and specifically divides affected as follows:
S1: one virtual disk of setting carries out picture circle by dot of the center of circle of disk, and disk is divided into several circle
Shape, and circular radius is ri, each circle is an area, and the big area of radius includes the small area of radius, regional
The number ratio in size and area is N.
3. evaluation optimal sysytem is launched in a kind of advertisement based on big data according to claim 1, which is characterized in that described
Advertisement delivery effect analysis module analyzes the dispensing effect of advertisement, and specific analytic process is as follows:
Step 1: advertisement delivery effect analysis module calculates eachly according to above-mentioned click regional information and size of population information
Size of population information R in areaK1=Q1*N, RK2=Q2*N-RK1, obtain RKi=Qi*N-RK(i-1)；
Step 2: advertisement delivery effect analysis module calculates advertisement according to the size of population information in above-mentioned each area and launches
View rate and clicking rateWith
Step 3: advertisement delivery effect analysis module calculates total wide according to above-mentioned pageview information and click volume information
It accuses and launches efficiency
Step 4: above-mentioned databases are contained young each area, middle age and person in middle and old age by advertisement delivery effect analysis module
Quantity information be successively labeled as PiIt is green、PiInAnd PiAlways, i=1...n, and PiIt is green、PiInAnd PiAlwaysIt corresponds, while according to calculating
The size of population information in area calculates young, middle age and person in middle and old age ratio shared in each area each of out
4. evaluation optimal sysytem is launched in a kind of advertisement based on big data according to claim 1, which is characterized in that described
Advertisement launches evaluation module and receives the analysis result of advertisement delivery effect analysis module transmission and the analysis result pair according to advertisement
Advertisement dispensing is assessed, and specific evaluation process is as follows:
Step 1: efficiency value M is launched in the total advertisement of setting one；
Step 2: advertisement launches evaluation module and launches efficiency V according to above-mentioned above-mentioned calculated total advertisement advertisementAlwaysWith M into
Row compares, and judges that efficiency is launched in total advertisement according to comparison result:
S1: work as VAlwaysWhen > M, then determines that the dispensing efficiency of advertisement is higher than preset value, launch excellent in efficiency；
S2: work as VAlwaysWhen < M, then determine that the dispensing efficiency of advertisement lower than preset value, launches inefficient；
Step 3: the view rate and clicking rate launched according to above-mentioned advertisement analyze itself production of advertisement, judge advertisement
Launch effect:
S1: one view rate of setting and clicking rate ratio g；
S2: by view rate and clicking rateCalculated result compared with the ratio g of setting, specifically:
SS1: as G > g, then determine that the advertisement delivery effect is good；
SS2: as G=g, then determine that the advertisement delivery effect is general；
SS3: as G < g, then determine that the advertisement delivery effect is poor；
Step 4: the view rate and clicking rate launched according to above-mentioned advertisement and youth, middle age and person in middle and old age are in each area
In shared ratio be comprehensively compared, judge young, middle age and person in middle and old age ratio shared in each area to advertisement
The influence of the view rate and clicking rate of dispensing:
S1: the sequence of young, middle aged and person in middle and old age ratio shared in each area from big to small is arranged successively；
S2: the calculated result of view rate and clicking rate that advertisement is launched is arranged successively according to sequence from big to small；
S3: the view rate launched according to the above-mentioned ratio and advertisement shared in each area to young, middle age and person in middle and old age and
The calculated result of clicking rate carries out global alignment, observes its comparison result:
SS1: view rate and clicking rate also increase simultaneously while the ratio shared by the number young in area increases, then determine this
View rate and clicking rate are related to ratio shared by young number；
SS2: view rate and clicking rate also increase simultaneously while the ratio shared by the number middle aged in area increases, then determine this
View rate and clicking rate are related to ratio shared by middle aged number；
SS3: view rate and clicking rate also increase simultaneously while the ratio shared by the number old in area increases, then determine this
View rate and clicking rate are related to ratio shared by old number.
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