CN109614548B - Information display method and device based on service user number change rate and storage medium - Google Patents
Information display method and device based on service user number change rate and storage medium Download PDFInfo
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Abstract
The embodiment of the application provides an information display method, an information display device and a storage medium based on the change rate of the number of service users, wherein the method comprises the steps of taking one piece of display information from a display information set as target display information; determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed; determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number; and determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information. The embodiment of the application can improve the resource utilization rate of the display information and reduce the cost of information display.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to an information display method and apparatus based on a change rate of a number of service users, and a storage medium.
Background
With the development of information technology, service providers can not only provide various services to users but also present some information (e.g., advertisement information, etc.) to the users through various terminals. For example, in a financial institution such as a bank, the bank can cyclically play business advertisements to users through a network display and a self-service device. However, the information display method does not take into account the actual needs and interests of the user, so that much displayed information cannot be paid attention by the user, the resource utilization rate of the displayed information is low, and resource waste is also caused. Therefore, how to identify the display information with high resource utilization rate from the numerous display information is a technical problem to be solved urgently.
Disclosure of Invention
An object of the embodiments of the present application is to provide an information display method and apparatus based on a change rate of a number of service users, and a storage medium, so as to improve a resource utilization rate of display information.
In order to achieve the above object, in one aspect, an embodiment of the present application provides an information displaying method based on a change rate of a number of service users, including:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
and determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
On the other hand, an embodiment of the present application further provides an information displaying apparatus based on a rate of change of a number of service users, including:
the information selection module is used for taking out one piece of display information from the display information set as target display information;
the change rate determining module is used for determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
the category determination module is used for determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users;
and the information adjusting module is used for determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
On the other hand, the embodiment of the present application further provides another information displaying apparatus based on a change rate of a number of service users, including a memory, a processor, and a computer program stored on the memory, where the computer program, when executed by the processor, performs the following steps:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
and determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
In another aspect, an embodiment of the present application further provides a computer storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following steps:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
and determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
According to the technical scheme provided by the embodiment of the application, the embodiment of the application realizes the identification of the resource utilization rate category of the display information by analyzing the change rate of the number of users of the corresponding service of the display information before and after the display, and then the follow-up mode of only reserving the display information with high resource utilization rate category can be adopted, so that the resource utilization rate of the display information is improved, the information display cost is reduced, and the experience of watching the display information by a user is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort. In the drawings:
FIG. 1 is a block diagram of an information presentation system according to an embodiment of the present application;
fig. 2 is a block diagram illustrating a structure of an information displaying apparatus (i.e., a displaying server) based on a change rate of a number of service users according to an embodiment of the present disclosure;
fig. 3 is a flowchart of a method for displaying information based on a change rate of a number of service users in an embodiment of the present application;
fig. 4 is a block diagram illustrating a structure of an information displaying apparatus (i.e., a displaying server) based on a change rate of a number of service users according to an embodiment of the present application.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, an information presentation system according to some embodiments of the present application may include a presentation client and a presentation server. The presentation client can perform data interaction with the presentation server. For example, the presentation server may send presentation information to the presentation client, where it is output for display.
In some embodiments of the present application, the display client may be a bank self-service terminal, a display, a desktop computer, a tablet computer, a notebook computer, a smart phone, a digital assistant, an intelligent wearable device, or the like. Wherein, wearable equipment of intelligence can include intelligent bracelet, intelligent wrist-watch, intelligent glasses, intelligent helmet etc.. Of course, the client is not limited to the electronic device with a certain entity, and may also be a client application program running in the electronic device.
In some embodiments of the present application, the presentation server may be an electronic device with computing and network interaction functions; software that runs in the electronic device and provides business logic for data processing and network interaction is also possible.
In some embodiments of the present application, as shown with reference to fig. 2, the presentation server may include an information selecting module 21, a change rate determining module 22, a category determining module 23, and an information adjusting module 24. The information selection module 21 may be configured to take one piece of display information from the display information set as target display information; the change rate determining module 22 may be configured to determine a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed; the category determining module 23 may be configured to determine a resource utilization category of the target display information according to the first change rate of the number of users and the second change rate of the number of users; information adjustment module 24 may be configured to determine whether to retain the target presentation information in the presentation information set according to the resource utilization category of the target presentation information.
Therefore, the identification of the resource utilization rate category of the display information is realized by analyzing the change rate of the number of users of the corresponding business of the display information before and after the display, and then the subsequent display information mode of only reserving the high resource utilization rate category can be realized, so that the resource utilization rate of the display information is improved, and the information display cost is reduced. And for the user, the experience of the user for watching the display information is also improved.
In some embodiments of the present application, the presentation information set includes a plurality of preconfigured presentation information, and the presentation information may be in a text format, an audio format, a video format, or other formats. In some exemplary embodiments, the presentation information may be advertising information for various services, such as credit advertisements, loan advertisements, financial services advertisements, and the like. Each piece of display information in the display information set can be configured with a corresponding identification mark, so that one piece of display information to be processed can be selected from the display information set as target display information in a random, sequential or other selection mode.
In some embodiments of the present application, the time lengths of the first time period and the second time period may be set according to needs, for example, three months, six months, and the like. If the service corresponding to the presentation information has a service deadline, the time lengths of the first time period and the second time period may be set to be consistent with the service deadline. For example, in an exemplary embodiment, the term of a financial transaction is 12 months, and the time length of the corresponding first time period and the second time period may also be set to 12 months.
In some embodiments of the present application, determining a first rate of change of a number of users of a corresponding service in a first time period after the target display information is displayed may include:
1) and dividing the first time period into n +1 equally-spaced first time intervals. For example, a first time period having a duration of 6 months is divided into 6 first time intervals monthly, i.e., each first time interval has a duration of 1 month.
2) And determining the number of users of the corresponding service in each first time interval. In some embodiments of the present application, the number of users handling a service corresponding to target presentation information in each first time interval is the number of users handling the service corresponding to the target presentation information in the first time interval. In some exemplary embodiments, the first rate of change of the number of users may be a rate of change of the number of users of all users of the corresponding service in the designated area. In other exemplary embodiments, it is contemplated that some categories of users (e.g., high net value users) corresponding to services may be a major source of revenue for services, and thus, the first rate of change in the number of users may also be a rate of change in the number of users of a given category of users corresponding to services in a given area. Considering that information presentation is often implemented in a specific area (e.g. an advertisement platform of a subway system in beijing city, an advertisement presentation terminal of a service network point of XXX bank in shanghai city, etc.), the area should be considered when counting the number of users of the corresponding service in each first time interval.
3) And determining a first change rate of each first time interval relative to the number of users in the previous first time interval according to the number of users of the corresponding service in each first time interval, thereby obtaining a first change rate set containing n first change rates of the number of users. In some embodiments of the present application, the first rate of change of the number of users in each first time interval relative to the previous first time interval may be determined according to the following formula:
Ui＝(Si+1-Si)/Si，1≤i<≤n。
wherein, UiA first rate of change, S, of the i +1 th first time interval relative to the number of users in the i-th first time intervali+1Is the number of users, S, corresponding to the service in the (i + 1) th first time intervaliAnd the number of the users corresponding to the service in the ith first time interval is obtained. Thereby obtaining a first set of rates of change comprising a first rate of change for the number n of users, i.e. U ═ U1,U2,…Un}。
Similarly, in some embodiments of the present application, the determining a second rate of change of the number of users of the corresponding service in a second time period before the target display information is displayed may include:
1) dividing the second time period into m +1 second time intervals with equal intervals;
2) determining the number of users of the corresponding service in each second time interval;
3) and determining a second change rate of each second time interval relative to the number of users in the previous second time interval according to the number of users of the corresponding service in each second time interval, thereby obtaining a second change rate set containing m second change rates of the number of users, namely V ═ V { V }1,V2,…Vm}。
In some embodiments of the present application, the determining the resource utilization category of the target display information according to the first change rate of the number of users and the second change rate of the number of users may be implemented in any suitable manner. For example:
in an embodiment, the determining the resource utilization category of the target presentation information according to the first change rate of the number of users and the second change rate of the number of users may include:
if Umax is greater than 0, Vmax is greater than 0, and Umax/Vmax is greater than or equal to a, the target display information is confirmed to belong to a first resource utilization rate category; otherwise, confirming that the target display information belongs to the second resource utilization rate category. Wherein Umax is the maximum value in the first change rate set, Vmax is the maximum value in the second change rate set, a is a preset threshold, and a > 1. Wherein the first resource utilization category may be a high resource utilization category and correspondingly, the second resource utilization category may be a low resource utilization category. In some cases, the number of users of a service may be in a natural growth phase itself, and this method may be used to identify whether the user growth is related to the presentation information being presented.
In another embodiment, the determining the resource utilization category of the target presentation information according to the first change rate of the number of users and the second change rate of the number of users may further include:
if Umax is greater than 0, Vmax is less than or equal to 0, and Umax + _ Vmax ≥ b, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to the second resource utilization rate category. Wherein Umax is the maximum value in the first rate set, Vmax is the maximum value in the second rate set, b is a preset threshold, and b > 0. Wherein the first resource utilization category may be a high resource utilization category and correspondingly, the second resource utilization category may be a low resource utilization category. In some cases, the number of users of a service may be in a steady or even negative growth phase, and this method may be used to identify whether the presented presentation information may slow down or reverse the negative growth trend.
In another embodiment, the determining the resource utilization category of the target presentation information according to the first change rate of the number of users and the second change rate of the number of users may further include:
if Uavg is greater than 0, Vavg is greater than 0, and Uavg/Vavg is greater than or equal to c, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to the second resource utilization rate category. Wherein Uavg is the mean of all elements in the first rate of change set, Vavg is the mean of all elements in the second rate of change set, c is a preset threshold, and c > 1. Wherein the first resource utilization category may be a high resource utilization category and correspondingly, the second resource utilization category may be a low resource utilization category. In some cases, the number of users of a service may be in a natural growth phase itself, and this method may be used to identify whether the user growth is related to the presentation information being presented.
In another embodiment, the determining the resource utilization category of the target presentation information according to the first change rate of the number of users and the second change rate of the number of users may further include:
if Uavg is greater than 0, Vavg is less than or equal to 0, and Uavg- | Vavg | > d, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to the second resource utilization rate category. Wherein Uavg is the mean of all elements in the first rate of change set, Vavg is the mean of all elements in the second rate of change set, d is a preset threshold, and d > 0. Wherein the first resource utilization category may be a high resource utilization category and correspondingly, the second resource utilization category may be a low resource utilization category. In some cases, the number of users of a service may be in a steady or even negative growth phase, and this method may be used to identify whether the presented presentation information may slow down or reverse the negative growth trend.
In another embodiment, the determining the resource utilization category of the target presentation information according to the first change rate of the number of users and the second change rate of the number of users may further include:
if the p/n is larger than or equal to e, confirming that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to the second resource utilization rate category. Wherein p is the number of the users with the number greater than Vmax in the first change rate set and the first change rate, Vmax is the maximum value in the second change rate set, n is the number of the users with the number of the first change rates in the first change rate set, e is a preset threshold, and e > 0. Wherein the first resource utilization category may be a high resource utilization category and correspondingly, the second resource utilization category may be a low resource utilization category.
Based on the above embodiment, the determining whether to retain the target presentation information in the presentation information set according to the resource utilization category of the target presentation information may include: if the target display information belongs to the first resource utilization rate category, reserving the target display information; otherwise, deleting the target display information from the display information set. By the method, the display information which is interested by the user can be kept in the display information set as much as possible, so that the resource utilization rate of the display information is improved, and the information display cost is reduced.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application. For example, in some embodiments, each of the modules described above may be further divided into a plurality of sub-modules, or each of the modules described above may be combined into one or more modules. In other embodiments, the presentation client and the presentation server may be combined into one electronic device, that is, the functions of the presentation client and the presentation server are integrated on the electronic device, and so on.
Referring to fig. 4, an information presentation apparatus based on a service user number change rate according to some embodiments of the present application may also include a memory, a processor, and a computer program stored on the memory, where the computer program is executed by the processor to perform the following steps:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
and determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
Referring to fig. 3, an information displaying method based on a change rate of a number of service users according to another embodiment of the present application may include the following steps:
s301, one piece of display information is taken out from the display information set to serve as target display information.
S302, determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed.
S303, determining the resource utilization rate type of the target display information according to the first change rate of the number of users and the second change rate of the number of users.
S304, determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information.
While the process flows described above include operations that occur in a particular order, it should be appreciated that the processes may include more or less operations that are performed sequentially or in parallel (e.g., using parallel processors or a multi-threaded environment).
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. An information display method based on the change rate of the number of service users is characterized by comprising the following steps:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information; wherein the content of the first and second substances,
the determining a first change rate of the number of users of the corresponding service in the first time period after the target display information is displayed includes:
dividing the first time period into n +1 equally spaced first time intervals;
determining the number of users of the corresponding service in each first time interval;
determining a first change rate of each first time interval relative to the number of users in the previous first time interval according to the number of users of the corresponding service in each first time interval, thereby obtaining a first change rate set containing n first change rates of the number of users;
the determining a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed includes:
dividing the second time period into m +1 equally-spaced second time intervals;
determining the number of users of the corresponding service in each second time interval;
determining a second change rate of the number of users in each second time interval relative to the number of users in the previous second time interval according to the number of users of the corresponding service in each second time interval, thereby obtaining a second change rate set comprising n second change rates of the number of users; wherein m and n are positive integers;
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Umax is greater than 0, Vmax is greater than 0, and Umax/Vmax is greater than or equal to a, the target display information is confirmed to belong to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Umax is the maximum value in the first change rate set, Vmax is the maximum value in the second change rate set, a is a preset threshold, and a > 1.
2. The method for displaying information based on rate of change of number of subscribers of service according to claim 1,
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Umax is greater than 0, Vmax is less than or equal to 0, and Umax + _ Vmax ≥ b, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Umax is the maximum value in the first rate set, Vmax is the maximum value in the second rate set, b is a preset threshold, and b > 0.
3. The method for displaying information based on rate of change of number of subscribers of service according to claim 1,
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Uavg is greater than 0, Vavg is greater than 0, and Uavg/Vavg is greater than or equal to c, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Uavg is the mean of all elements in the first rate of change set, Vavg is the mean of all elements in the second rate of change set, c is a preset threshold, and c > 1.
4. The method for displaying information based on rate of change of number of subscribers of service according to claim 1,
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Uavg is greater than 0, Vavg is less than or equal to 0, and Uavg + _ Vavg ≥ d, determining that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Uavg is the mean of all elements in the first rate of change set, Vavg is the mean of all elements in the second rate of change set, d is a preset threshold, and d > 0.
5. The method for displaying information based on rate of change of number of subscribers of service according to claim 1,
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if the p/n is larger than or equal to e, confirming that the target display information belongs to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein p is the number of the users with the number greater than Vmax in the first change rate set and the first change rate, Vmax is the maximum value in the second change rate set, n is the number of the users with the number of the first change rates in the first change rate set, e is a preset threshold, and e > 0.
6. The method as claimed in any one of claims 1 and 2-5, wherein the determining whether to keep the target presentation information in the presentation information set according to the resource utilization category of the target presentation information comprises:
and if the target display information belongs to the first resource utilization rate category, reserving the target display information.
7. The method for displaying information based on rate of change of number of subscribers of service according to claim 1,
and the first change rate of the number of the users and the second change rate of the number of the users are both the change rates of the number of the users of the appointed type of the corresponding service in the appointed area.
8. An information display device based on the change rate of the number of service users is characterized by comprising:
the information selection module is used for taking out one piece of display information from the display information set as target display information;
the change rate determining module is used for determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
the category determination module is used for determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users;
the information adjusting module is used for determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information; wherein the content of the first and second substances,
the determining a first change rate of the number of users of the corresponding service in the first time period after the target display information is displayed includes:
dividing the first time period into n +1 equally spaced first time intervals;
determining the number of users of the corresponding service in each first time interval;
determining a first change rate of each first time interval relative to the number of users in the previous first time interval according to the number of users of the corresponding service in each first time interval, thereby obtaining a first change rate set containing n first change rates of the number of users;
the determining a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed includes:
dividing the second time period into m +1 equally-spaced second time intervals;
determining the number of users of the corresponding service in each second time interval;
determining a second change rate of the number of users in each second time interval relative to the number of users in the previous second time interval according to the number of users of the corresponding service in each second time interval, thereby obtaining a second change rate set comprising n second change rates of the number of users; wherein m and n are positive integers;
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Umax is greater than 0, Vmax is greater than 0, and Umax/Vmax is greater than or equal to a, the target display information is confirmed to belong to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Umax is the maximum value in the first change rate set, Vmax is the maximum value in the second change rate set, a is a preset threshold, and a > 1.
9. An information presentation device based on a rate of change of a number of service users, comprising a memory, a processor, and a computer program stored on the memory, wherein the computer program when executed by the processor performs the steps of:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information; wherein the content of the first and second substances,
the determining a first change rate of the number of users of the corresponding service in the first time period after the target display information is displayed includes:
dividing the first time period into n +1 equally spaced first time intervals;
determining the number of users of the corresponding service in each first time interval;
determining a first change rate of each first time interval relative to the number of users in the previous first time interval according to the number of users of the corresponding service in each first time interval, thereby obtaining a first change rate set containing n first change rates of the number of users;
the determining a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed includes:
dividing the second time period into m +1 equally-spaced second time intervals;
determining the number of users of the corresponding service in each second time interval;
determining a second change rate of the number of users in each second time interval relative to the number of users in the previous second time interval according to the number of users of the corresponding service in each second time interval, thereby obtaining a second change rate set comprising n second change rates of the number of users; wherein m and n are positive integers;
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Umax is greater than 0, Vmax is greater than 0, and Umax/Vmax is greater than or equal to a, the target display information is confirmed to belong to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Umax is the maximum value in the first change rate set, Vmax is the maximum value in the second change rate set, a is a preset threshold, and a > 1.
10. A computer storage medium having a computer program stored thereon, the computer program, when executed by a processor, performing the steps of:
taking out one piece of display information from the display information set as target display information;
determining a first change rate of the number of users of the corresponding service in a first time period after the target display information is displayed, and a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed;
determining the resource utilization rate type of the target display information according to the first change rate of the user number and the second change rate of the user number;
determining whether the target display information is reserved in the display information set or not according to the resource utilization rate category of the target display information; wherein the content of the first and second substances,
the determining a first change rate of the number of users of the corresponding service in the first time period after the target display information is displayed includes:
dividing the first time period into n +1 equally spaced first time intervals;
determining the number of users of the corresponding service in each first time interval;
determining a first change rate of each first time interval relative to the number of users in the previous first time interval according to the number of users of the corresponding service in each first time interval, thereby obtaining a first change rate set containing n first change rates of the number of users;
the determining a second change rate of the number of users of the corresponding service in a second time period before the target display information is displayed includes:
dividing the second time period into m +1 equally-spaced second time intervals;
determining the number of users of the corresponding service in each second time interval;
determining a second change rate of the number of users in each second time interval relative to the number of users in the previous second time interval according to the number of users of the corresponding service in each second time interval, thereby obtaining a second change rate set comprising n second change rates of the number of users; wherein m and n are positive integers;
the determining the resource utilization rate category of the target display information according to the first change rate of the number of users and the second change rate of the number of users includes:
if Umax is greater than 0, Vmax is greater than 0, and Umax/Vmax is greater than or equal to a, the target display information is confirmed to belong to a first resource utilization rate category; otherwise, confirming that the target display information belongs to a second resource utilization rate category;
wherein Umax is the maximum value in the first change rate set, Vmax is the maximum value in the second change rate set, a is a preset threshold, and a > 1.
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