CN109428776B - Website traffic monitoring method and device - Google Patents
Website traffic monitoring method and device Download PDFInfo
- Publication number
- CN109428776B CN109428776B CN201710730894.3A CN201710730894A CN109428776B CN 109428776 B CN109428776 B CN 109428776B CN 201710730894 A CN201710730894 A CN 201710730894A CN 109428776 B CN109428776 B CN 109428776B
- Authority
- CN
- China
- Prior art keywords
- user
- page
- behavior
- user page
- position information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
- H04L43/0876—Network utilisation, e.g. volume of load or congestion level
Abstract
The invention discloses a method and a device for monitoring website traffic, which relate to the technical field of computers and mainly aim to quickly monitor cheating traffic in the website traffic and acquire the source of the cheating traffic, wherein the main technical scheme of the invention is as follows: acquiring first position information corresponding to user page operation behaviors; acquiring second position information corresponding to the user page browsing behavior; judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information; and if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic. The invention is mainly used for monitoring the website traffic.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for monitoring website traffic.
Background
With the continuous development of internet technology, various network applications emerge endlessly, which provides convenience for users to surf the internet, and the internet has become an essential part in people's lives. At the same time, various internet data has also exploded.
Under the condition that internet data is continuously increased, website management personnel can conveniently know the access condition of a website in real time by monitoring website traffic data, wherein the website traffic refers to the access amount of the website and is used for describing indexes such as the number of users accessing one website, the number of webpages browsed by the users and the like. In general, in order to improve browsing of a website, a website side may launch information on a corresponding media, and after browsing the launched information, a user jumps to the website side through the corresponding media to click, browse, and convert, thereby increasing website traffic. Certainly, in order to obtain more website traffic, a program package is used to send a corresponding click rate to the release information, so that the click rate of corresponding media jumping to the website is increased, and the website traffic is not website traffic generated by a user through click behaviors, belongs to cheating traffic, and needs to be monitored.
Currently, the following methods are generally adopted for monitoring the cheating traffic of a website: firstly, acquiring website traffic distribution by using a thermodynamic diagram, then manually checking according to the website traffic distribution, if a regular click behavior is found, analyzing the part of click behavior, checking dimensional information such as media, IP (Internet protocol), Cookie and the like behind the click behavior, and determining whether the part of click is an abnormal click. However, the above-mentioned method of determining whether the website traffic is the cheating traffic by using the manual checking method requires a lot of manual operations, which consumes time, and for a lot of website traffic data, data omission inevitably occurs in the manual checking process.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for monitoring website traffic, and mainly aims to quickly monitor cheating traffic in the website traffic and obtain a source of the cheating traffic.
In order to solve the above problems, the present invention mainly provides the following technical solutions:
in one aspect, an embodiment of the present invention provides a method for monitoring website traffic, including:
acquiring first position information corresponding to user page operation behaviors;
acquiring second position information corresponding to the user page browsing behavior;
judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information;
and if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic.
Further, after the website traffic corresponding to the user page operation behavior is classified as the cheating traffic, the method further includes:
analyzing user page operation behavior data generated by the cheating flow to obtain an access source of the cheating flow;
analyzing the access source, and carrying out access limitation on the access source according to the analysis result.
Further, the acquiring the first position information corresponding to the user page operation behavior includes:
the method comprises the steps of acquiring position data of user page operation behaviors by deploying scripts on a website page;
and identifying coordinates of the position data of the user page operation behavior in a page to obtain first position information corresponding to the user page operation behavior.
Further, the acquiring second location information corresponding to the user page browsing behavior includes:
by deploying a script on a website page, when a user browses the page, identifying a page area corresponding to the user browsing behavior;
and obtaining second position information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
Further, the determining whether the user page operation behavior exists at the second location information corresponding to the user page browsing behavior by matching the first location information with the second location information includes:
matching the coordinates of the position data of the user page operation behaviors in the page with the coordinates of the page areas corresponding to the user page browsing behaviors in the page;
judging whether the coordinates of the position data of the user page operation behaviors in the page are in the page area corresponding to the user page browsing behaviors or not;
and if so, judging that the user page operation behavior exists at the second position information corresponding to the user page browsing behavior.
In order to achieve the above object, according to another aspect of the present invention, a storage medium is provided, where the storage medium includes a stored program, and when the program runs, the apparatus on which the storage medium is located is controlled to execute the above monitoring method for website traffic.
In order to achieve the above object, according to another aspect of the present invention, there is provided a processor for executing a program, wherein the program executes the method for monitoring website traffic described above.
On the other hand, an embodiment of the present invention further provides a device for monitoring website traffic, including:
the first acquisition unit is used for acquiring first position information corresponding to the user page operation behavior;
the second acquisition unit is used for acquiring second position information corresponding to the user page browsing behavior;
the judging unit is used for judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior by matching the first position information with the second position information;
and the monitoring result unit is used for classifying the website traffic corresponding to the user page operation behavior as cheating traffic if the user page operation behavior is judged to exist at the second position information corresponding to the user page browsing behavior.
Further, the apparatus further comprises:
the analysis unit is used for analyzing the user page operation behavior data generated by the cheating flow to obtain an access source of the cheating flow;
and the limiting unit is used for analyzing the access source and limiting the access of the access source according to the analysis result.
Further, the first acquisition unit includes:
the deployment module is used for acquiring the position data of the user page operation behavior by deploying the script on the website page;
and the first identification module is used for identifying the coordinates of the position data of the user page operation behaviors in the page to obtain first position information corresponding to the user page operation behaviors.
Further, the second acquisition unit includes:
the second identification module is used for identifying a page area corresponding to the user browsing behavior when a user browses a page by deploying a script on a website page;
and the acquisition module is used for acquiring second position information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
Further, the judging unit includes:
the matching module is used for matching the coordinates of the position data of the user page operation behaviors in the page with the coordinates of the page area corresponding to the user page browsing behaviors in the page;
the judging module is used for judging whether the coordinates of the position data of the user page operation behaviors in the page are in the page area corresponding to the user page browsing behaviors;
the judging module is further configured to judge that the user page operation behavior exists at the second position information corresponding to the user page browsing behavior if the coordinate of the position data of the user page operation behavior in the page is in the page area corresponding to the user page browsing behavior.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
according to the website traffic monitoring method and device provided by the embodiment of the invention, the first position information corresponding to the user page operation behavior is matched with the browsing information corresponding to the user page browsing behavior, whether the user page operation behavior exists at the second position information corresponding to the user page browsing behavior is judged, the website traffic corresponding to the user page operation behavior is identified, if the user page operation behavior does not exist, the user page operation behavior is not obtained by the user operation, and the website traffic corresponding to the user page operation behavior is further classified as cheating traffic, so that the user can clearly know whether the website traffic has cheating behavior. Compared with the prior art, the method for manually monitoring the website flow by adopting the thermodynamic diagram mode, the embodiment of the invention determines whether the page operation exists in the area of the user browsing page by matching the position of the user page operation behavior with the position of the user browsing behavior, and further judges the authenticity of the user page operation behavior.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a method for monitoring website traffic according to an embodiment of the present invention;
FIG. 2 is a flowchart of another method for monitoring website traffic according to an embodiment of the present invention;
fig. 3 is a block diagram of a website traffic monitoring apparatus according to an embodiment of the present invention;
fig. 4 is a block diagram of another website traffic monitoring apparatus according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
The embodiment of the invention provides a method for monitoring website traffic, which comprises the following specific steps that as shown in fig. 1, by matching first position information with second position information, whether a user page operation behavior exists at the second position information corresponding to the user page browsing behavior is judged, and whether cheating traffic exists in the website traffic corresponding to the user page operation behavior is further judged:
101. and acquiring first position information corresponding to the user page operation behavior.
The user page operation behavior may be a click behavior, a sliding behavior, a touch behavior, and the like of a user on a page, the first position information is specific position information of the user operation behavior, such as a coordinate position of the user clicking the page, a position of a user sliding track, and the like, the position information may use a coordinate in the page to represent a specific position, and may use a function of the sliding track to represent a specific position, which is not limited in the embodiment of the present invention.
When a user enters a website homepage by clicking a website link, a website developer can acquire user page operation behavior data in order to know browsing conditions of the website in real time, and find needed information such as information of a user browsing a webpage, a condition of the user clicking a link in the website, position information clicked by the user and the like by analyzing the user page operation behavior data.
With the embodiment of the invention, the distribution condition of the operation behavior of the user in the website page can be known in real time by acquiring the first position information corresponding to the operation behavior of the user page, so that the subsequent analysis of the operation behavior of the user is facilitated.
102. And acquiring second position information corresponding to the user page browsing behavior.
The second position information may be a specific position where a mouse stays when a user browses a page, or may also be an area position where the mouse stays, which is not limited in the embodiment of the present invention.
When a user clicks page resources through a browser and enters a page process, a browsing session is generated, and browsing information such as the time for the user to stay in browsing the current page, the mark for browsing the current page, which elements in the browsing page and the like can be generated in the process that the user uses the browser and the server to converse. For the embodiment of the present invention, specifically, the Web application may send each user data to its own browser in a Cookie form through a Cookie technology, and then when a user accesses through a browser, each browser may keep browsing sessions of different users and send browsing information of different users to a Web server for storage, and certainly, browsing information corresponding to a user page browsing behavior may also be obtained through other manners, for example, deploying a script in a website traffic flow to monitor browsing information corresponding to the user browsing behavior.
According to the embodiment of the invention, the related information of different elements of the user in the browsing page can be known in real time by acquiring the second position information corresponding to the browsing behavior of the user page, so that the subsequent analysis on the operation behavior of the user is facilitated.
103. And judging whether a user page operation behavior exists at the second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information.
The user page operation behavior is usually the real behavior of the user operating the page in real time, but if some website owners increase website access or some advertisers escape advertising fees, the user page operation behavior which is not real is embedded into the website through some cheating means, so as to increase website traffic, and the first position information corresponding to the user page operation behavior at the moment may be false position information but not the real behavior of the user. The second position information recorded in the browsing information corresponding to the user browsing behavior is usually information recorded by a browsing session generated by the user, and the browsing information corresponding to the user browsing behavior is usually a real behavior.
For the embodiment of the invention, the authenticity of the user page operation behavior can be further judged by matching the first position information and the second position information corresponding to the user page operation behavior, if the operation behavior corresponds to the first position of the page but the browsing behavior is not found at the second position corresponding to the browsing session, the page operation behavior of the user is proved to be not the website traffic generated by the real behavior of the user and possibly the website traffic generated by the cheating behavior, and if the operation behavior corresponds to the first position of the page and the browsing behavior is also found at the second position corresponding to the browsing session, the page operation behavior of the user is proved to be the website traffic generated by the real behavior of the user.
104. And if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic.
If the position corresponding to the user page operation behavior is not matched with the position corresponding to the user browsing behavior, it is indicated that the user page operation behavior does not exist at the first position, the page operation behavior of the user is further judged to be a false behavior, the position information is also a false position, and the website traffic corresponding to the user page operation behavior is classified as cheating traffic.
The website traffic monitoring method provided by the embodiment of the invention is characterized in that first position information corresponding to user page operation behaviors is matched with browsing information corresponding to the user page browsing behaviors, whether the user page operation behaviors exist at second position information corresponding to the user page browsing behaviors or not is judged, website traffic corresponding to the user page operation behaviors is identified, if the user page operation behaviors do not exist, the user page operation behaviors are not obtained by user operation, and the website traffic corresponding to the user page operation behaviors is further classified as cheating traffic so that a user can clearly know whether the website traffic has cheating behaviors or not. Compared with the prior art, the method for manually monitoring the website flow by adopting the thermodynamic diagram mode, the embodiment of the invention determines whether the page operation exists in the area of the user browsing page by matching the position of the user page operation behavior with the position of the user browsing behavior, and further judges the authenticity of the user page operation behavior.
In order to describe the website traffic monitoring method in more detail, particularly to a step of determining whether a user page operation behavior exists at a second location information corresponding to a user page browsing behavior by matching first location information with second location information, an embodiment of the present invention further provides another website traffic monitoring method, as shown in fig. 2, where the method includes:
201. and acquiring the position data of the user page operation behavior by deploying the script on the website page.
For data statistics or data mining, users are very important dimensions, and behavior data corresponding to the users can be mined by identifying the users. Generally, in order to accurately obtain behavior data of a user in a web page, when the user browses a page, a server may collect data of user operation behavior in the page by deploying a script on a website page, where the data of the page currently browsed by the user, location data of the operation behavior of browsing the page, and the like, the page data may specifically include a page name, a page element distribution, and the like, and the location data may specifically include a location where the user clicks the page, a location of a page sliding track, and the like.
The script can collect the access information of the user on the current page at the front end of the website, certainly, access data of a certain element can be specially collected according to actual requirements, or user click element data and the like can be specially collected, and all user page operation behavior data can be collected.
202. And identifying coordinates of the position data of the user page operation behavior in a page to obtain first position information corresponding to the user page operation behavior.
As the user page operation behavior data corresponds to a plurality of different operation data, for the embodiment of the invention, the corresponding coordinates of the user page operation behavior in the page are further identified by acquiring the position data of the user page operation behavior, the page can be divided into an X axis and a Y axis, any point is selected as a coordinate origin, the coordinate corresponding to the user page operation behavior is found out, and the first position information is obtained.
For example, the origin of coordinates is set as the lower left point of the page, and the coordinates corresponding to the elements clicked by the user are identified as a (10,18), B (20,34) and C (20,40) according to the page operation behavior data.
It should be noted that, in general, the first location information corresponding to the user page operation behavior is location information corresponding to an operation such as actually clicking a page by the user, but when there is a cheating situation, a website owner may send a click behavior to the Web server using a package in order to increase the website traffic, and in this case, the location information is not the user click behavior, but the corresponding location information is not a true location.
203. By deploying the script on the website page, when a user browses the page, the page area corresponding to the browsing behavior of the user is identified.
The script is the same as the script in step 202, and may collect behavior operation data of the user on the current page at the front end of the web page, and certainly also include user browsing behavior data, for example, when the user browses the page, there may be a mouse scrolling operation or a mouse dragging operation, and when the stop time in the corresponding page area of the mouse scrolling operation or the mouse dragging operation exceeds a preset time, the page area and the page area content corresponding to the current mouse, such as an element corresponding to a mouse stopping position and a position coordinate of the mouse stopping position, may be correspondingly collected, so as to identify the page area corresponding to the user browsing behavior according to the position coordinate of the mouse stopping position, and may also directly determine the page area corresponding to the user browsing behavior according to the movement range of the mouse scrolling operation or the mouse dragging operation, and the embodiment of the present invention is not limited.
204. And obtaining second position information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
As the user browses the page correspondingly to different browsing information, for the embodiment of the invention, the corresponding coordinates of the user page browsing behavior in the page area can be further identified by acquiring the position data of the user page browsing behavior, so that the second position information corresponding to the user browsing behavior is obtained.
It should be noted that, in general, the browsing information here is real information, and cheating behaviors rarely occur, so the position information corresponding to the user browsing page behavior recorded in the browsing information is also the position information of the user actually browsing the web page.
205. And matching the coordinates of the position data of the user page operation behavior in the page with the coordinates of the page area corresponding to the user page browsing behavior in the page.
The authenticity of the position data of the user page operation behavior needs to be further judged, the embodiment of the invention can find out the false data which is clicked by the user at the page position but does not generate the user browsing behavior at the position by matching the coordinates of the position data of the user page operation behavior in the page with the coordinates of the page area corresponding to the user page browsing behavior in the page, and can specifically compare the coordinates of the clicked position of each user with the coordinates of the page area browsed by the user, thereby finding out the website flow generated by the cheating behavior.
206. And judging whether the coordinates of the position data of the user page operation behavior in the page are in the page area corresponding to the user page browsing behavior.
For the embodiment of the invention, under the condition of no cheating flow, the position corresponding to the user clicking action is inevitably in the positions browsed by the user page, but if the cheating flow exists, the position corresponding to the user clicking action is probably not in the positions browsed by the user, namely if the position corresponding to the user clicking action is not in the positions browsed by the user, the position is inevitably the cheating flow. Therefore, whether the website traffic corresponding to the user click behavior is the website traffic generated by cheating can be determined by judging whether the coordinates of the position data of the user page operation behavior in the page are in the page area.
207a, if so, judging that a user page operation behavior exists at the second position information corresponding to the user page browsing behavior.
If the user page operation behavior exists at the second position information corresponding to the user page browsing behavior, it is indicated that the user really has the real behavior of the user real-time operation page at the second position information, and the page operation behavior of the user is the website traffic generated by the real behavior of the user, so that the authenticity of the acquired user behavior data is ensured.
Correspondingly, step 207b is performed corresponding to step 207a, and if not, the website traffic corresponding to the user page operation behavior is classified as cheating traffic.
The cheating flow is not the website flow generated by the real website access of the user, and may be that the website owner increases the website user access amount through a special channel in order to increase the website access amount, or the advertisement media increases the website user access amount through the special channel in order to reduce expenditure and achieve a better propaganda effect.
For the embodiment of the invention, the visit volume of the position corresponding to the user operation behavior and the position not corresponding to the user browsing behavior is classified as the cheating flow, which is beneficial for the user to know the real visit volume of the website.
208b, obtaining an access source of the cheating flow by analyzing user page operation behavior data generated by the cheating flow.
In order to further enable a user to know which media have cheating behaviors, the user operation behavior data generated by the cheating flow can be further analyzed, the user operation behavior data generated by the cheating flow corresponds to information such as an access path of the user, and an access source of the cheating flow can be obtained through the information such as the access path, such as which media, which IPs, which browsing sessions are generated, how many cheating flows are generated in a page in what time period, and the like.
For example, in order to attract a user to purchase a product of a website, a corresponding number of click volumes are put at positions corresponding to pages of a red wine website, when it is judged that a behavior of the user for browsing the website page does not exist at a position corresponding to the click operation of the user for browsing the website page, the website traffic generated by the click operation is judged to be cheating traffic, behavior operation data of the user on the page, such as information of the user for visiting the page name, the page link, the page source, the page click volume and the like, can be obtained through deployed scripts, and the website link corresponding to the corresponding cheating traffic can be obtained through analyzing the page click data, so that the source of the page website is known to be the red wine website.
209b, analyzing the access source, and limiting the access of the access source according to the analysis result.
After the access source is obtained, data in the access source can be analyzed, if the user operation behavior data generated by some cheating flow is not too much, no processing is needed, if the user operation behavior data generated by some cheating flow is too much, the access source corresponding to the cheating flow needs to be limited, the access source can be limited specifically by intercepting and clicking a program package for sending, the click can be limited by encrypting the click, and corresponding rewards can be charged for the access source.
In another method for monitoring website traffic according to the embodiment of the present invention, matching first location information corresponding to a user page operation behavior with browsing information corresponding to a user page browsing behavior, determining whether the user page operation behavior exists at a second location information corresponding to the user page browsing behavior, identifying website traffic corresponding to the user page operation behavior, and if not, indicating that the user page operation behavior is not obtained by a user operation, and further classifying the website traffic corresponding to the user page operation behavior as cheating traffic so that the user can clearly know whether the website traffic has cheating behavior. Compared with the prior art, the method for manually monitoring the website flow by adopting the thermodynamic diagram mode, the embodiment of the invention determines whether the page operation exists in the area of the user browsing page by matching the position of the user page operation behavior with the position of the user browsing behavior, and further judges the authenticity of the user page operation behavior.
In addition, the access sources corresponding to the cheating flow are analyzed, the media of the cheating sources are identified, the client can clearly know which media have cheating behaviors, the advertising cost paid to the media by the client is reduced, and therefore the real access amount of a client website is increased.
In order to achieve the above object, according to another aspect of the present invention, an embodiment of the present invention further provides a storage medium, where the storage medium includes a stored program, where when the program runs, a device in which the storage medium is located is controlled to execute the above monitoring method for website traffic.
In order to achieve the above object, according to another aspect of the present invention, an embodiment of the present invention further provides a processor, where the processor is configured to execute a program, where the program executes the method for monitoring website traffic described above.
Further, as an implementation of the method shown in fig. 1 and fig. 2, another embodiment of the present invention further provides a device for monitoring website traffic. The embodiment of the apparatus corresponds to the embodiment of the method, and for convenience of reading, details in the embodiment of the apparatus are not repeated one by one, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the embodiment of the method. The device can monitor the cheating flow in the website flow rapidly and acquire the source of the cheating flow, and specifically as shown in fig. 3, the device comprises:
the first obtaining unit 31 may be configured to obtain first location information corresponding to a user page operation behavior;
the second obtaining unit 32 may be configured to obtain second location information corresponding to a user page browsing behavior;
the determining unit 33 may be configured to determine whether a user page operation behavior exists at a second location information corresponding to a user page browsing behavior by matching the first location information with the second location information;
the monitoring result unit 34 may be configured to classify the website traffic corresponding to the user page operation behavior as the cheating traffic if it is determined that the user page operation behavior exists at the second location information corresponding to the user page browsing behavior.
The embodiment of the invention provides a website flow monitoring device, which is characterized in that first position information corresponding to user page operation behaviors is matched with browsing information corresponding to the user page browsing behaviors, whether the user page operation behaviors exist at second position information corresponding to the user page browsing behaviors is judged, website flow corresponding to the user page operation behaviors is identified, if the user page operation behaviors do not exist, the user page operation behaviors are not obtained by user operation, and the website flow corresponding to the user page operation behaviors is further classified as cheating flow, so that a user can clearly know whether the website flow has cheating behaviors. Compared with the prior art, the method for manually monitoring the website flow by adopting the thermodynamic diagram mode, the embodiment of the invention determines whether the page operation exists in the area of the user browsing page by matching the position of the user page operation behavior with the position of the user browsing behavior, and further judges the authenticity of the user page operation behavior.
Further, as shown in fig. 4, the apparatus further includes:
the analyzing unit 35 may be configured to obtain an access source of the cheating traffic by analyzing user page operation behavior data generated by the cheating traffic;
the limiting unit 36 may be configured to analyze the access source, and perform access limitation on the access source according to an analysis result.
Further, the first acquiring unit 31 includes:
the deployment module 311 may be configured to obtain location data of a user page operation behavior by deploying a script on a website page;
the first identifying module 312 may be configured to identify coordinates of the location data of the user page operation behavior in the page, so as to obtain first location information corresponding to the user page operation behavior.
Further, the second acquiring unit 32 includes:
the second identifying module 321 may be configured to, by deploying a script on a website page, identify a page area corresponding to a user browsing behavior when a user browses a page;
the obtaining module 322 may be configured to obtain browsing information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
Further, the judging unit 33 includes:
the matching module 331 is configured to match coordinates of the position data of the user page operation behavior in the page with coordinates of a page area corresponding to the user page browsing behavior in the page;
the determining module 332 may be configured to determine whether coordinates of the position data of the user page operation behavior in a page are in a page area corresponding to the user page browsing behavior;
the determining module 322 may be further configured to determine that a user page operation behavior exists at a second location information corresponding to the user page browsing behavior if a coordinate of the location data of the user page operation behavior in the page is in a page area corresponding to the user page browsing behavior.
In another monitoring device for website traffic according to an embodiment of the present invention, by matching first location information corresponding to a user page operation behavior with browsing information corresponding to a user page browsing behavior, it is determined whether a user page operation behavior exists at a second location information corresponding to the user page browsing behavior, website traffic corresponding to the user page operation behavior is identified, and if not, it is indicated that the user page operation behavior is not obtained by a user operation, and further, the website traffic corresponding to the user page operation behavior is classified as cheating traffic, so that a user can clearly know whether the website traffic has cheating behavior. Compared with the prior art, the method for manually monitoring the website flow by adopting the thermodynamic diagram mode, the embodiment of the invention determines whether the page operation exists in the area of the user browsing page by matching the position of the user page operation behavior with the position of the user browsing behavior, and further judges the authenticity of the user page operation behavior.
In addition, the access sources corresponding to the cheating flow are analyzed, the media of the cheating sources are identified, the client can clearly know which media have cheating behaviors, the advertising cost paid to the media by the client is reduced, and therefore the real access amount of a client website is increased.
The monitoring device for the website traffic comprises a processor and a memory, wherein the first acquiring unit 31, the second acquiring unit 32, the judging unit 33, the monitoring result unit 34 and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, cheating traffic in website traffic is rapidly monitored by adjusting kernel parameters, and sources of the cheating traffic are obtained.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The embodiment of the invention provides a storage medium, wherein a program is stored on the storage medium, and the program realizes the monitoring method of the website flow when being executed by a processor.
The embodiment of the invention provides a processor, which is used for running a program, wherein the monitoring method of website traffic is executed when the program runs.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can run on the processor, wherein the processor executes the program and realizes the following steps:
a method for monitoring website traffic comprises the following steps: acquiring first position information corresponding to user page operation behaviors; acquiring second position information corresponding to the user page browsing behavior; judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information; and if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic.
Further, after the website traffic corresponding to the user page operation behavior is classified as the cheating traffic, the method further includes: analyzing user page operation behavior data generated by the cheating flow to obtain an access source of the cheating flow; analyzing the access source, and carrying out access limitation on the access source according to the analysis result.
Further, the acquiring the first position information corresponding to the user page operation behavior includes: the method comprises the steps of acquiring position data of user page operation behaviors by deploying scripts on a website page; and identifying coordinates of the position data of the user page operation behavior in a page to obtain first position information corresponding to the user page operation behavior.
Further, the acquiring browsing information corresponding to the user page browsing behavior includes: by deploying a script on a website page, when a user browses the page, identifying a page area corresponding to the user browsing behavior; and obtaining browsing information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
Further, the determining whether the user page operation behavior exists at the second location information corresponding to the user page browsing behavior by matching the first location information with the second location information includes: matching the coordinates of the position data of the user page operation behaviors in the page with the coordinates of the page areas corresponding to the user page browsing behaviors in the page; and judging whether the coordinates of the position data of the user page operation behaviors in the page are in the page area or not.
The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring first position information corresponding to user page operation behaviors; acquiring second position information corresponding to the user page browsing behavior; judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information; and if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method for monitoring website traffic is characterized by comprising the following steps:
acquiring first position information corresponding to user page operation behaviors; the user page operation behavior comprises a click behavior and a sliding behavior of a user on a page;
acquiring second position information corresponding to the user page browsing behavior;
judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior or not by matching the first position information with the second position information;
and if the website traffic corresponding to the user page operation behavior does not exist, classifying the website traffic corresponding to the user page operation behavior as cheating traffic.
2. The method of claim 1, wherein after classifying website traffic corresponding to the user page operation behavior as cheating traffic, the method further comprises:
analyzing user page operation behavior data generated by the cheating flow to obtain an access source of the cheating flow;
analyzing the access source, and carrying out access limitation on the access source according to the analysis result.
3. The method according to claim 1, wherein the obtaining of the first location information corresponding to the user page operation behavior comprises:
the method comprises the steps of acquiring position data of user page operation behaviors by deploying scripts on a website page;
and identifying coordinates of the position data of the user page operation behavior in a page to obtain first position information corresponding to the user page operation behavior.
4. The method of claim 1, wherein the obtaining second location information corresponding to the user page browsing behavior comprises:
by deploying a script on a website page, when a user browses the page, identifying a page area corresponding to the user browsing behavior;
and obtaining second position information corresponding to the user page browsing behavior according to the coordinates of the page area in the page.
5. The method according to any one of claims 1 to 4, wherein the determining whether the user page operation behavior exists at the second location information corresponding to the user page browsing behavior by matching the first location information with the second location information comprises:
matching the coordinates of the position data of the user page operation behaviors in the page with the coordinates of the page areas corresponding to the user page browsing behaviors in the page;
judging whether the coordinates of the position data of the user page operation behaviors in the page are in the page area corresponding to the user page browsing behaviors or not;
and if so, judging that the user page operation behavior exists at the second position information corresponding to the user page browsing behavior.
6. A device for monitoring website traffic, comprising:
the first acquisition unit is used for acquiring first position information corresponding to the user page operation behavior; the user page operation behavior comprises a click behavior and a sliding behavior of a user on a page;
the second acquisition unit is used for acquiring second position information corresponding to the user page browsing behavior;
the judging unit is used for judging whether a user page operation behavior exists at a second position information corresponding to the user page browsing behavior by matching the first position information with the second position information;
and the monitoring result unit is used for classifying the website traffic corresponding to the user page operation behavior as cheating traffic if the user page operation behavior is judged to exist at the second position information corresponding to the user page browsing behavior.
7. The apparatus of claim 6, further comprising:
the analysis unit is used for analyzing the user page operation behavior data generated by the cheating flow to obtain an access source of the cheating flow;
and the limiting unit is used for analyzing the access source and limiting the access of the access source according to the analysis result.
8. The apparatus of claim 6, wherein the first obtaining unit comprises:
the deployment module is used for acquiring the position data of the user page operation behavior by deploying the script on the website page;
and the first identification module is used for identifying the coordinates of the position data of the user page operation behaviors in the page to obtain first position information corresponding to the user page operation behaviors.
9. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the website traffic monitoring method according to any one of claims 1 to 5.
10. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the method for monitoring website traffic according to any one of claims 1 to 5 when running.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710730894.3A CN109428776B (en) | 2017-08-23 | 2017-08-23 | Website traffic monitoring method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710730894.3A CN109428776B (en) | 2017-08-23 | 2017-08-23 | Website traffic monitoring method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109428776A CN109428776A (en) | 2019-03-05 |
| CN109428776B true CN109428776B (en) | 2020-11-27 |
Family
ID=65499191
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710730894.3A Active CN109428776B (en) | 2017-08-23 | 2017-08-23 | Website traffic monitoring method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109428776B (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111311334A (en) * | 2020-03-13 | 2020-06-19 | 广州万唯邑众信息科技有限公司 | Cheating flow identification method and system applied to API (application program interface) advertisement |
| CN111582922A (en) * | 2020-04-27 | 2020-08-25 | 支付宝(杭州)信息技术有限公司 | Method and device for detecting cheating behaviors and electronic equipment |
| CN111611521B (en) * | 2020-05-28 | 2023-11-03 | 北京学之途网络科技有限公司 | Flow cheating monitoring method and device, electronic equipment and storage medium |
| CN111611520B (en) * | 2020-05-28 | 2024-03-08 | 北京明略昭辉科技有限公司 | Flow cheating monitoring method and device, electronic equipment and storage medium |
| CN111787009A (en) * | 2020-06-30 | 2020-10-16 | 北京明略昭辉科技有限公司 | Abnormal flow judgment method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007102720A1 (en) * | 2006-03-09 | 2007-09-13 | Sung Wook Jung | System for stabilizing of web service and method thereof |
| CN102693501A (en) * | 2012-05-31 | 2012-09-26 | 刘志军 | Method for analyzing Internet advertisement popularizing effect |
| CN106022834A (en) * | 2016-05-24 | 2016-10-12 | 腾讯科技（深圳）有限公司 | Advertisement against cheating method and device |
| CN106817235A (en) * | 2015-11-30 | 2017-06-09 | 北京国双科技有限公司 | The detection method and device of website abnormal visit capacity |
-
2017
- 2017-08-23 CN CN201710730894.3A patent/CN109428776B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007102720A1 (en) * | 2006-03-09 | 2007-09-13 | Sung Wook Jung | System for stabilizing of web service and method thereof |
| CN102693501A (en) * | 2012-05-31 | 2012-09-26 | 刘志军 | Method for analyzing Internet advertisement popularizing effect |
| CN106817235A (en) * | 2015-11-30 | 2017-06-09 | 北京国双科技有限公司 | The detection method and device of website abnormal visit capacity |
| CN106022834A (en) * | 2016-05-24 | 2016-10-12 | 腾讯科技（深圳）有限公司 | Advertisement against cheating method and device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109428776A (en) | 2019-03-05 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109428776B (en) | Website traffic monitoring method and device | |
| US20220272169A1 (en) | Method and system for monitoring and tracking browsing activity on a handled device | |
| US11086646B2 (en) | Tenant-side detection, classification, and mitigation of noisy-neighbor-induced performance degradation | |
| CN110020339B (en) | Webpage data acquisition method and device based on non-buried point | |
| US20130042306A1 (en) | Determining machine behavior | |
| US20150310484A1 (en) | System and Method for Tracking User Engagement with Online Advertisements | |
| CN114417197A (en) | Access record processing method and device and storage medium | |
| CN109977312B (en) | Knowledge base recommendation system based on content tags | |
| WO2016039783A1 (en) | Auditing of web-based video | |
| CN104765689A (en) | Method and device for conducting real-time supervision to interface performance data | |
| US20150333985A1 (en) | Identifying an analysis reporting message in network traffic | |
| WO2016039782A1 (en) | Auditing of mobile applications | |
| CN106874293B (en) | Data processing method and device | |
| US11550688B2 (en) | User interaction logic classification | |
| US9465781B2 (en) | Analysis of web application state | |
| CN114157568B (en) | Browser secure access method, device, equipment and storage medium | |
| CN108197465B (en) | Website detection method and device | |
| CN109600272B (en) | Crawler detection method and device | |
| WO2019047677A1 (en) | Application download source detection method and apparatus | |
| CN109586990B (en) | Method and device for identifying cheating flow | |
| CN105450460B (en) | Network operation recording method and system | |
| CN108234392B (en) | Website monitoring method and device | |
| CN111061977A (en) | Website updating method, device and system | |
| CN110969469A (en) | Data acquisition method and device | |
| CN109597743A (en) | Page circle choosing method, click volume statistical method and relevant device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information |
Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Applicant after: Beijing Guoshuang Technology Co.,Ltd. Address before: 100086 Beijing city Haidian District Shuangyushu Area No. 76 Zhichun Road cuigongfandian 8 layer A Applicant before: Beijing Guoshuang Technology Co.,Ltd. |
|
| CB02 | Change of applicant information | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |