KR101483618B1 - System for advertisement service using cookie infomation and referrer, and method of the same - Google Patents

Abstract

The present invention discloses an advertisement service system and method using a referrer record for providing an advertisement service to a user using a referrer record of a web site visited by a user in the past. A user terminal configured to provide cookie information to an operator server and to receive URL information from the operator server and output the URL information to a screen; and an advertiser management database storing advertiser page information and designated site information, Address of the advertiser, and stores it in the advertiser management DB. If the user terminal having the same MAC address through the cookie information is analyzed as having visited the designated site after visiting the advertiser page, And an operator server configured to transmit URL information matched with the referrer search word of the advertisement service system. According to the present invention, it is possible to provide an advertisement service associated with a referrer record of a web page visited by a user in the past, thereby enabling precise target marketing for effective customers.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement service system and method using cookie information and a referrer record of a web page,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement service system and method, and more particularly, to an advertisement service system and method for providing an advertisement service to a user by using cookie information and a referrer record of a web site and a web page visited by a user in the past .

In general, access to websites via the Internet is mediated through Internet search engines such as Naver, Yahoo, and others. The Internet search engine generates a search result list by referring to the title and brief information of the website registered in the engine if there is a search request of the netizen, and outputs the search result list to the client of the netizen. If the search result list is provided, the netizen selects a web site of interest by looking at brief information of web sites, and the web site surfing process is continuously repeated until a netizen finds a desired web site.

However, the above-described Internet advertisement search method requires considerable troubles because the netizers have to repeat the procedure of selecting and confirming the website displayed in the search result list. This hassle is caused by a plurality of search sites If the result list is made up of a plurality of pages, it will be further deepened, and since the netizens have to spend a considerable amount of time actually searching for a desired web site, the advertising effect is reduced.

In addition, a company that operates an Internet search engine recently makes search keyword advertising a major revenue source. Here, the search keyword advertisement is a method of assigning an upper area of a search result list to an exposure area of a keyword advertisement site, selling a search keyword to advertisers for a fee, and then requesting search with a search keyword that is sold by a netizen, Refers to a service that links a link to a web site to a higher level in the search result list.

However, in the search keyword advertisement, the advertisement policy of 'selling the same search keyword to a plurality of advertisers' is generally applied. Accordingly, a plurality of website link paths are listed in the keyword advertisement area of the search result list, and even the website link paths not related to the search keywords are randomly listed. However, since the netizens have a tendency to make comparative web surfing comparing various websites, it is troublesome to check the listed websites individually if the advertiser's websites are listed indiscriminately. There is a problem that the advertising effect is reduced.

In addition, the advertiser paid the advertisement cost per click to the search engine company. However, the visitor who visited the site paid a very small amount of advertising revenue, and the majority of the visitors were leaving. In order to induce repeat customers to return, the advertiser again has to pay the search engine company for the advertisement cost, resulting in an increase in the cost of the advertiser.

In addition, banner ads with various graphic effects are arranged in the search result list. As a result, since the attention of the netizens is dispersed by the banner advertisement, the netizens do not concentrate their attention on the websites of the advertisers who are performing the keyword advertisement, and the netizens have a serious rejection reaction against the banner advertisements that are exposed indiscriminately Respectively. According to statistics of actual Internet search engines, the probability of actually clicking on the search keyword advertisers' websites is reported to be only 20 to 30%.

Furthermore, unlike in the early days when a search keyword advertisement service was provided, netizers were questioning the reliability of a search keyword advertisement website. As a result, netizens tend to surf not only web sites of search keyword advertisers but also websites outputted as general search results, and the effect of the search keyword advertisement is further reduced.

In terms of search keyword advertisers, we are paying a lot of advertising costs, so expect a corresponding advertising effect. The ultimate advertising effect is that not only the initial screen of the website must be provided to the client of the netizen by clicking on the advertiser website, but also the netizen must search the website of the desired advertiser and calmly read it.

However, the conventional search keyword advertisement service has indiscriminate exposure effect on the link path of the advertiser web site, but the actual advertisement effect is reduced because of the above-mentioned various reasons. Therefore, it is urgently required to supplement the effect.

Korean Patent No. 10-0641335 (published on 11.01.2006) Korean Patent No. 10-0998696 (published on Dec. 07, 2010)

Therefore, it is a first object of the present invention to provide an advertisement service by analyzing a connection path of a web site and a visited web page, not a keyword input, and to prevent a reckless exposure, And an advertisement service system using information and referrer records.

A second object of the present invention is to provide an advertisement service method using the advertisement service system.

In order to achieve the first object of the present invention, there is provided an advertisement service system including a user terminal and an operator server, the advertisement software comprising: a URL of a web page visited through web surfing; A user terminal configured to provide referrer information to the operator server through the advertisement software, to receive URL information from an operator server through the advertisement software, and to output the URL information to a screen, and an advertiser management database A user terminal having the same MAC address through the URL and the referrer information visits the advertiser page and then visits the designated site, The user terminal And an operator server configured to transmit URL information matched with a referrer search word of an advertiser site including the advertiser page.

According to another aspect of the present invention, there is provided an advertisement service system including a user terminal and an operator server, the advertisement service system comprising: A user terminal configured to provide information and referrer information to the operator server, receive URL information from an operator server through the action script, and output the URL information to a screen; And an advertiser management DB in which advertiser page information and designated site information are stored. The cookie information and the referrer information of the web page are classified into MAC addresses and stored in the advertiser management DB. The cookie information and the referrer information are stored in the same MAC address And an operator server configured to transmit the URL information matched to the referrer search word of the advertiser site including the advertiser page to the user terminal if it is analyzed that the user terminal has visited the specified site after visiting the advertiser page System.

According to another aspect of the present invention, there is provided an advertisement service system including a user terminal and an operator server, wherein advertisement software is installed and a URL of a web page visited through web surfing And a user terminal configured to provide referrer information to the operator server through the advertisement software, to receive URL information from an operator server through the advertisement software, and to output the URL information to a screen; And an advertiser management DB in which advertiser page information and designated site information are stored, and stores the URL and the referrer information of the web page into a MAC address and stores the classified URL in the advertiser management DB, and has the same MAC address The URL of the advertiser page is transmitted to the corresponding user terminal if the user terminal is analyzed as having visited the designated site after visiting the advertiser page and if it is analyzed that the user terminal has visited only the designated site, And an operator server configured to transmit URL information indicating a keyword advertisement result or a price comparison result used as a keyword.

According to another aspect of the present invention, there is provided an advertisement service system including a user terminal and an operator server, wherein when an action script is visited on a web page in which an action script is inserted, A user terminal configured to provide cookie information and referrer information to the operator server, receive URL information from an operator server through the action script, and output the URL information to a screen; And an advertiser management DB in which advertiser page information and designated site information are stored. The cookie information and the referrer information of the web page are classified into MAC addresses and stored in the advertiser management DB. The cookie information and the referrer information are stored in the same MAC address The URL of the advertiser page is transmitted to the corresponding user terminal, and if it is analyzed that the user terminal has visited only the designated site, And an operator server configured to transmit URL information indicating a keyword advertisement result or a price comparison result using a keyword as a keyword.

In addition, in order to achieve the second object of the present invention, in accordance with an embodiment of the present invention, the operator server transmits the advertiser page information provided from the outside, the advertiser site information including the advertiser page information, A step in which the operator server distributes the advertisement software in which the advertiser page information and the designated site information are set via the Internet; and the operator server transmits a URL and a referrer information from the user terminal installing the advertisement software Analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, analyzing, Information to the user terminal And exposing the URL information to a screen of the user terminal.

In order to achieve the second object of the present invention, in accordance with another embodiment of the present invention, the operator server transmits the advertiser page information provided from the outside, the advertiser site information including the advertiser page information, And transmitting the action script to a web server that provides the advertiser page and the designated site through the Internet, wherein the operator server receives the action script from the action script inserted in the advertiser page and the designated site, The cookie information and the referrer information of the user terminal connected to the page and the designated site are received and analyzed. When the user terminal visiting the designated site is extracted after visiting the advertiser page, the operator server transmits the cookie information and the referrer information of the user terminal, Matched to the query And transmitting the URL information to the user terminal through the action script inserted in the designated site and exposing the URL information to the screen of the user terminal. do.

The present invention can provide an advertisement service associated with a URL or a referrer record of a web page visited by a user in the past, thereby enabling precise target marketing for a valid customer.

Specifically, in the conventional advertisement system, when a user visits a specific web site, the advertisement site linked to the web site is provided to the user through a pop-up. However, since the user advertises the product without any curiosity, Lt; / RTI > However, since the present invention provides a pop-up of a URL for a web site visited by a user in the past or a web page matched with a referrer search word, the advertisement effect is excellent. As described above, the present invention can provide an advertisement service different from a conventional advertisement service providing an advertisement page irrelevant to a user.

In addition, in the conventional advertisement system, when the user visits a specific web site, the user provides product information displayed on the web site among the contents of the web site visited in the past to the user through a banner of a specific web site. However, So that only the goods information confirmed in the past is exposed.

On the other hand, the present invention can provide a function of expanding a conventional advertisement service capable of only advertising the same product information to advertise various goods matched to a web page or a referrer search word that a user has visited in the past.

In particular, the present invention provides a keyword advertisement page or a price comparison page for a referrer search term provided by a portal site as an advertisement page matched with the referer search word in connection with a portal site such as Naver, thereby providing a fee Can receive.

In addition, the present invention can provide the advertiser page provided to the user as a new web page separate from the web page visited by the user through the web surfing, so that the user can concentrate on each web page.

In addition, the present invention can arbitrarily adjust an exposure interval of an advertiser page provided with an advertisement service, thereby preventing the same advertiser page from being exposed frequently. That is, the present invention can reduce inconvenience and complaints of the user due to indiscriminate Internet advertisement.

In addition, since the present invention can re-expose the advertiser page to the user at low cost even if the user leaves the advertiser page after visiting the advertiser page, the advertiser using the present invention can reduce the advertising cost.

FIG. 1 is an online connection configuration diagram of an advertisement service system according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement service system according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement service method according to an embodiment of the present invention.
4 is a flowchart illustrating an operation of generating URL information in FIG.
5 is a flowchart illustrating an advertisement service method according to another embodiment of the present invention.
6 is an overall flowchart for explaining the advertisement service method of FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an advertisement service system using referrer records according to preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is an online connection configuration diagram of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1, an online connection configuration of an advertisement service system according to the present invention includes an operator server 200 for storing advertiser page information and designated site information uploaded from the outside in an advertiser management DB, And a user terminal 300 connected to a network including a wireless communication network (hereinafter referred to as "network") to provide an advertiser site URL and a referrer record visited via web surfing. Optionally, And an advertiser terminal 100 connected to the advertisement server 200 through the network and providing advertiser page information and designated site information.

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention may further include an advertiser terminal 100.

The advertiser terminal 100 is connected to the operator server 200 via a network such as the Internet and provides advertiser site information including advertisement information on a goods or service industry to the operator server 200. Here, the advertiser site means a website operated by the advertiser. In addition, the advertiser site information includes URL information of the advertiser site.

The advertiser terminal 100 may provide advertiser page information to the operator server 200. Here, the advertiser page means a specific web page included in the advertiser site. At this time, the advertiser site may be a single advertiser page or a plurality of advertiser pages. The advertiser page information includes URL information of the advertiser page.

The advertiser terminal 100 may also connect to the operator server 200 and designate the type of web page for which a re-targeting service is to be provided. In this way, the type of the web page is designated rather than the web site because the web site has the web page storing contents irrelevant to the advertisement contents of the product. In other words, by designating the web page storing the advertisement contents of the product as the advertiser page, the user can immediately recognize the advertisement of the product when the user confirms the re-exposed web page.

Meanwhile, the advertiser terminal 100 means a means capable of connecting to an operator server through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet. Specifically, the advertiser terminal 100 may be a PDA, an IMT-2000, a smart phone, a notebook computer, a desktop computer, a communication terminal, or the like.

If necessary, the advertiser terminal 100 can also connect to the operator server 200 and set the type of designated site for exposing URL information. Here, the designated site refers to a website functioning as a variable for exposing an advertiser's site or an advertiser's page.

For example, according to the present invention, after the user terminal 300 visits a web page (advertiser page) included in a web site of a male apparel shopping mall 'MUTNAM' in advance, a web site (designated site) of a newspaper company called ' The advertiser page can be set to be exposed on the screen of the user terminal 300. Of course, a plurality of designated sites for exposing the advertiser page may be set.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention includes an operator server 200.

The operator server 200 collects cookie information and referrer information of a web page visited by a plurality of user terminals 300 through web surfing, classifies the cookie information and the referrer information into MAC (Media Access Control) addresses, And stores the advertiser page information, the advertiser site information, and the designated site information (hereinafter abbreviated as "setting information") input from the outside, and an advertiser management DB is provided for this purpose. In other words, the operator server 200 stores the cookie information, the referrer information, and the setting information collected from the outside in the advertiser management DB.

The operator server 200 analyzes the cookie information and the referer information, and when the user terminal 300 having the same MAC address visits the advertiser page and then it is confirmed that the user terminal 300 has visited the designated site, And the like. At this time, the URL information means an advertiser site URL including an advertiser page or URL information matched with a referrer search word of an advertiser site.

The operator server 200 analyzes the cookie information and the referrer information and transmits the URL information to the corresponding user terminal 300 even if the user terminal 300 having the same MAC address visits only the designated site without visiting the advertiser page Function. At this time, the URL information means URL information matched with the referrer search word of the designated site.

Here, the referrer means a trace (connection path) remaining when visiting each site through a hyperlink when surfing the World Wide Web with a web browser. For example, if there is a hyperlink that moves to the site B on a web page A, when the user clicks on the hyperlink, it means a reference address transmitted from the web browser to the site B.

Also, the referrer search word means a word inputted to search for the hyperlink of the B site before moving to the B site.

The URL information matched to the referrer search term is URL information indicating a keyword advertisement result using the referrer search word as a keyword or a price comparison result, or URL information of the advertiser page included in the advertiser site in which the referrer search word is extracted.

For example, after the user terminal 300 uses a keyword 'Mens Clothing' to access a web site of a men's clothing shopping mall 'MUTNAM', the user terminal 300 accesses a web site of 'MUTNAM' through a hyperlink to a web site of 'MUTNAM' In this case, the operator server 200 extracts 'male garment' from the cookie and referrer information of the user terminal 300 and stores the extracted 'male garment'.

Thereafter, the operator server 200 transmits the URL information including the power link for the keyword advertisement of Naver and the URL information of the web page indicating the result of the price comparison to the user terminal 300, based on the keyword 'male clothing' Or provides the URL information of a specific web page of 'MUTNAM' designated as the advertiser page.

The administrator of the operator server 200 sets the URL information of the URL information indicating the product search result and the URL information of the advertiser page on the screen of the user terminal 300 as described above.

In addition, the operator server 200 is configured to control the type of the advertiser page that exposes the URL information when the user terminal 300 accesses the designated site. For example, the operator server 200 may set the advertiser page associated with the designated site A to B, C, or D.

In other words, when the operator server 200 sets the advertiser page associated with the designated site A to B, the user terminal 300 can only access the website A when the user terminal 300 visits the web page B, The user terminal 300 re-exposes the web page B to the screen of the user terminal 300. When the user terminal 300 visits the web page C or D and then visits the web site A, the web page C or D is displayed on the screen of the user terminal 300 Do not re-expose.

Meanwhile, the operator server 200 collects the URL and the referrer information of the user terminal 300 through the advertisement software or collects the URL and the referrer information of the user terminal 300 through the action script inserted in the designated site .

To this end, the operator server 200 may distribute the advertisement software including the advertiser page information and the designated site information through the Internet. In addition, the operator server 200 may provide an action script to the web server 400 providing the designated site and the web server providing the advertiser page.

At this time, the operator server 200 classifies the URL of the web page and the referrer information into MAC addresses and stores the classified URL in the advertiser management DB.

In a specific aspect, the operator server 200 according to the present invention includes communication means for communication with the outside, information storing means in which setting information uploaded from the advertiser terminal 100 is classified and stored, A host unit, and a network connection unit for connecting to a network such as the Internet. If necessary, the operator server 200 may further include input means for an operator interface.

The information storing means includes a plurality of databases (DB), and preferably includes an advertiser management DB and an advertiser DB.

The advertiser management DB is a DB that stores information provided by advertisers, for example, advertiser page information, advertiser site information, and designated site information for each advertiser.

In addition, the advertiser DB may include information on the advertiser ID and password, information on the advertiser's personal information, amount of advertisement paid by the advertiser as a PR price of the advertiser's page, and the like.

The input means constituting the operator server 200 according to the present invention is provided so that the administrator of the operator server 200 directly uploads the setting information to the operator server 200 without going through the communication means, May be connected to the information storage means. Any input means may be used, but preferably input means commonly used in the art is preferably used. In particular, it is preferable to use a keyboard or the like.

The host unit constituting the operator server 200 according to the present invention is connected to communication means and information storage means, and includes a processor for controlling the means and a program for controlling the processor.

Here, when there is a search request for URL information matched with the referrer search word from the advertisement software installed in the user terminal 300, the processor analyzes the advertiser page information stored in the information storage means according to the program, Extracts the URL information of the page, and transmits the extracted URL information to the user terminal 300 through the communication means.

If necessary, the processor performs a keyword advertisement or a price comparison using a keyword as a reference according to the predetermined logic according to the program, and transmits the URL information indicating the result to the user terminal 300 via the communication means.

On the other hand, when the user terminal 300 having the same MAC address visits the advertiser page through the URL, cookie information, and referrer information of the user terminal 300 collected through the advertisement software or the action script, The user terminal 300 operates to provide the URL information matched with the advertiser page visited or the referrer search word.

The host unit also receives member information such as name, resident registration number, sex, age, address, e-mail address, wireless terminal number, ID, password, etc. from the advertiser terminal 100 Receive it, authenticate it, grant an ID and a password, and then store the related member information in the information storage unit.

In addition, the host unit may analyze the advertiser page re-exposed to the user terminal 300 according to the request of the advertisement software or the action script, and calculate an advertisement amount to be charged to the advertiser who uploaded the advertiser page.

Further, the host unit stores the setting information transmitted from the advertiser terminal 100 through the communication means in the information storing means. When the setting information is updated from the advertiser terminal 100, the host unit updates the setting information stored in the information storing unit with the updated setting information.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention includes a user terminal 300.

The user terminal 300 is connected to the operator server 200 through the Internet and is capable of accessing various web sites through the Internet. The user terminal 300 may be a PDA, an IMT-2000, a smart phone, a notebook computer, Etc. may be used.

As the user terminal 300, the following two types of user terminals 300 may be used.

As shown in FIG. 2, the user terminal 300 according to an embodiment of the present invention may include a terminal (not shown) that downloads and distributes the advertisement software distributed from the operator server 200 through various paths (Internet data room, operator server, Can be used.

After the advertisement software is installed in the user terminal 300, the advertisement software installed in the user terminal 300 detects the connection between the advertiser page and the designated site by the user terminal 300, and the connection between the advertiser page and the designated site And transmits the URL of the advertiser page visited by the user terminal 300 and the URL of the designated site and the referrer information to the operator server 200. Also, the advertisement software operates to expose the URL information transmitted from the operator server 200 on the screen of the user terminal.

In another embodiment, the user terminal according to the present invention may use a terminal in which the advertisement software is not installed.

When the user terminal visits the advertiser page and the designated site through web surfing, the user terminal displays the cookie information of the web page visited through the web surfing through the action script inserted in the advertiser page and the designated site, respectively And the referrer information to the operator server 200, receives the URL information from the operator server 200 through the action script of the designated site, and outputs the URL information to the screen.

In the existing advertisement service system, when a signal of enter is input through a keyboard while a keyword is inputted into a search window of a web browser, the advertisement service system detects the keyword and provides URL information matching the keyword on the screen of the user terminal. As described above, the conventional advertisement service system can provide the advertisement service related to the keyword inputted in the search window of the web browser to the user terminal, but it has not been possible to provide the advertisement service using the variable other than the keyword.

On the other hand, the present invention is configured to detect connection between an advertiser page and a designated site through collection of URL, cookie information, and referrer information, and is configured to detect connection from an URL, cookie information, and referrer information Since the extracted referrer search word is used, different advertisement services different from the keyword advertisement can be provided.

For example, in the conventional advertisement service, in order for the user terminal to receive the URL information from the operator server, the user terminal must input the keyword. However, the present invention can be applied to the advertiser page and the designated site The URL of the web page of the advertiser can be provided from the operator server 200 only by doing so.

The URL information is configured to display a web page on the screen of the user terminal 300, and the URL information is output (pop-up exposure or pop-under exposure) to a new web page storing an advertisement for a product. If necessary, the URL information may be output to any one of the top, bottom, left, and right sides of an existing web page in which one or more links have not been terminated.

3 is a flowchart illustrating an advertisement service method according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the advertisement service method according to the present invention includes a step S110 of storing advertiser page information and designated site information in an operator server 200, a step S120 of distributing advertising software over the Internet, (S130) of analyzing the URL and the referrer information of the user terminal 300 collected by the advertisement software and generating URL information matched with the query of the referrer of the visited site, (Step S140).

As described above, the URL information is newly generated by the operator server 200 or extracted from the advertiser page information provided by the advertiser terminal 100, and the URL information can be transmitted to the corresponding user terminal 300 through the advertisement software have.

Hereinafter, each step will be described in more detail with reference to the drawings.

First, an administrator of the advertisement service system and an advertiser enter into an agreement related to the Internet advertisement business, and the setting information provided from the advertiser terminal 100 connected through the Internet based on the agreement is displayed on the information storage means (Step S110). At this time, the setting information includes at least one of advertiser page information, advertiser site information, and designated site information.

More specifically, the manager of the advertisement service system enters an advertisement contract with an advertiser who desires to display the advertisement, and receives the advertisement cost from the advertiser by calculating the advertisement cost according to the type of the website selected by the advertiser (that is, the designated site) . At this time, as the designated site, one or more web sites selected from the group consisting of a portal site, a financial / real estate site, a media / media site, an entertainment site, a shopping / auction site, and a game site may be designated.

That is, when the advertiser terminal 100 accesses the operator server 200 and designates a website to which the URL information is exposed through the advertisement software, the operator server 200 operates to calculate the advertisement cost according to the type of the designated website . At this time, the advertiser terminal 100 can access the operator server 200 and select the exposure method of the URL information displayed on the screen.

When the advertisement contract is concluded in this way, the advertisement service system administrator receives the advertiser page information including the access address of the web page desired for advertisement (re-exposure) from the advertiser terminal 100, and stores it in the operator server 200 . At this time, the operator server 200 may also receive and store advertiser site information including the advertiser page from the advertiser terminal 100.

Subsequently, the operator server 200 distributes the advertisement software (for example, active-X) via the Internet (step S120).

In this step, the advertisement service system administrator recruits the applicant who wants the advertisement service online, and transmits the advertisement software to the user terminal 300 of the applicant. Since only the user terminal 300 installed with the advertisement software transmitted from the operator server 200 can receive the advertisement service through the operator server 200, the advertisement effect of the advertisement service system can be improved and the advertisement cost can be increased It is important that as many applicants as possible are recruited and the advertising software is installed in the user terminal 300 of the recruited applicants.

However, if the URL information is output when a large number of websites are visited, the user's discomfort increases, and the advertisement effect on the advertiser's homepage is reduced. Therefore, the type of the website providing the advertisement service can be set by the user The advertisement software may be configured and installed in the user terminal 300.

Then, the operator server 200 receives the URL and the referrer information from the plurality of user terminals 300 installed with the advertisement software, and analyzes the corresponding information. At this time, if the user terminal 300 visiting the designated site is extracted within a predetermined time after visiting the advertiser page, the URL information matching the search word of the referrer of the designated site is generated (step S130). Here, the predetermined time may be changed to 5 days, 10 days, 15 days, etc. by the administrator of the operator server 200, so that it is not particularly limited.

If necessary, the operator server 200 may be configured to extract the URL of the advertiser page when the user terminal 300 visiting the designated site is extracted within a predetermined time after visiting the advertiser page. In addition, the operator server 200 may be configured to generate the URL information matched with the referrer keyword of the designated site when the user terminal 300 that has visited only the designated site without extracting the advertiser page is extracted.

Referring to FIG. 4, in this step, the host unit of the operator server 200 classifies the URL and the referral information collected from the user terminals 300 through the advertisement software into MAC addresses, stores the classified URLs in the advertiser management DB, (Step S131).

When the event occurrence (advertiser page and designated site visit) is detected through the analysis of the URL and the referral information as described above, the operator server 200 analyzes the advertiser site of the advertiser page accessed by the user terminal 300 in the past (Step S132). At this time, if the event occurrence is not detected, the operation is terminated.

If the advertiser site including the advertiser page is analyzed based on the URL of the user terminal 300 and the referrer information provided from the advertiser terminal 100, the searcher extracts the referrer keyword of the advertiser site (step S133 ).

Then, the operator server 200 generates the URL information according to the predetermined logic based on the extracted reference query (S134). At this time, the URL information includes the URL of the advertiser page associated with the referrer search word.

Finally, when the URL information or the URL of the advertiser page is transmitted to the user terminal 300 by the operator server 200, the advertisement software receives the URL information or the URL of the advertiser page, (Step S140).

With such an advertisement service method, only a person who desires to provide the advertisement service, that is, the person who downloads the advertisement software distributed to the Internet, or accesses the homepage of the operator server 200 and downloads and installs the advertisement software, Since the website can be re-exposed, not only the actual advertising effect is high but also the targeted marketing to the effective customer is possible.

5 is a flowchart illustrating an advertisement service method according to another embodiment of the present invention.

Referring to FIG. 5, the advertisement service method according to the present invention includes a step S210 of storing the advertiser page information and designated site information in the operator server 200, and a step S210 in which the operator server 200 provides a designated site A step S230 of transmitting the action script to the web server 400, a step S230 of analyzing the cookie information and the referrer information collected by the action script, and generating the URL information matched with the referrer of the visited advertiser site, And exposing the URL information to the screen of the user terminal 300 (S240).

As described above, the URL information is newly generated by the operator server 200 or extracted from the advertiser page information provided by the advertiser terminal 100, and the URL information is transmitted to the corresponding user terminal 300 through an action script.

Meanwhile, the step S210 of the advertisement service method using the action script is the same as the step S110 of the advertisement service method using the advertisement software described above, so a detailed description will be omitted.

Hereinafter, each step will be described in more detail with reference to the drawings.

6 is an overall flowchart for explaining the advertisement service method of FIG.

6, the operator server 200 storing the advertiser page information and the designated site information (step S210) provides an action script to a web server 400 providing an advertiser page and a web server 400 providing a designated site (Step S220).

In this step, the advertisement service system manager recruits media to be affiliated with the advertisement service, and transmits the action script to the web server 400 of the medium and the web server providing the advertiser page (step S221). At this time, the web server 400, which receives the action script from the operator server 200, installs the action script and inserts the action script into the designated site (step S222) Information and referrer information (step S223), and collects cookie information and referrer information provided by the user terminal 300 (step S224). In addition, the web server 400 transmits the cookie information and the referrer information collected from the user terminal 300 to the operator server 200 (step S225). The web server providing the advertiser page also performs the same process as the web server 400 providing the designated site.

Then, the operator server 200 analyzes the cookie information and the referrer information transmitted from the web server 400 that provides the designated site and the web server that provides the advertiser page (S230). At this time, when the user terminal 300 visiting the designated site is extracted within a predetermined time after visiting the advertiser page, the operator server 200 generates URL information matched with the referrer search word of the advertiser site visited by the user terminal 300 (Step S232), and provides the URL information to the web server 400 through the action script (step S234).

If necessary, the operator server 200 may be configured to extract the URL of the advertiser page when the user terminal 300 visiting the designated site is extracted within a predetermined time after visiting the advertiser page. In addition, the operator server 200 may be configured to generate the URL information matched with the referrer keyword of the designated site when the user terminal 300 that has visited only the designated site without extracting the advertiser page is extracted.

Finally, when the URL information or the URL of the advertiser page is transmitted to the web server 400 through the action script of the designated site, the web server 400 transmits the URL information or the URL of the advertiser page to the user terminal 300 and exposes the user terminal 300 on the screen (step S240).

With this advertisement service method, since the advertisement service is not limited to the user terminal 300 that downloads and installs the advertisement software, it is possible to re-expose the advertiser's web site to all the visitors who visited the designated site, Marketing is possible and the difficulty of securing customers is resolved.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. It can be understood that it is possible.

100: Advertiser terminal 200: Operator server
300: user terminal 400: web server

Claims (17)

An advertisement service system comprising a user terminal and an operator server,
A user terminal installed with advertisement software and providing URL and referrer information of a web page visited through web surfing to the operator server through the advertisement software and receiving URL information from an operator server through the advertisement software and outputting to the screen; ;
An advertiser management DB in which advertiser page information and designated site information are stored; a URL and a referrer information of the web page are classified into MAC addresses and stored in an advertiser management DB; and a user having the same MAC address through the URL and the referrer information, If the terminal is analyzed as having visited the designated site after visiting the advertiser page, URL information matched to the referrer search word of the advertiser site including the advertiser page is analyzed as a keyword advertisement result using the referrer search word as a keyword, An operator server configured to transmit an advertiser page included in an advertiser site from which a search word is extracted and configured to control an advertiser page type that exposes URL information when a user terminal accesses a designated site; And
The advertiser site information, the advertiser site information, and the designated site information, which are connected to the operator server, are uploaded to the advertiser management DB of the operator server, and connected to the operator server to extract the referrer search word And an advertiser terminal for setting the type of the advertiser page included in the advertiser terminal. delete The method of claim 1, wherein the advertising software installed in the user terminal
When the connection of the user terminal is detected on the advertiser page, provides the operator server with the referrer search word of the advertiser site including the advertiser page,
Wherein when the user terminal is connected to the designated site, URL information matched with the referrer search word of the advertiser site is extracted from the operator server and the pop-up or pop-under is exposed on the screen of the user terminal. The method of claim 3,
Wherein the advertiser management DB is set such that different advertiser pages are associated with each designated site. delete delete delete An advertisement service system comprising a user terminal and an operator server,
A user terminal configured to provide cookie information and referrer information of a visited web page to an operator server when an action script is visited, and to receive URL information from an operator server through the action script and output the URL information to a screen;
And an advertiser management DB in which advertiser page information and designated site information are stored. The cookie information and the referrer information of the web page are classified into MAC addresses and stored in the advertiser management DB. The cookie information and the referrer information are used to store the same MAC address If the user terminal is analyzed as having visited the designated site after visiting the advertiser page, URL information matched to the referrer search word of the advertiser site including the advertiser page is analyzed as a keyword advertisement result using the referer search word as a keyword An operator server configured to transmit an advertiser page included in the advertiser site from which the referrer search word is extracted and configured to control an advertiser page type that exposes URL information when the user terminal accesses the designated site; And
The advertiser site information, the advertiser site information, and the designated site information, which are connected to the operator server, are uploaded to the advertiser management DB of the operator server, and connected to the operator server to extract the referrer search word And an advertiser terminal for setting the type of the advertiser page included in the advertiser terminal. delete 9. The method of claim 8, wherein the action script
When the connection of the user terminal is detected in the designated site, the cookie stored in the user terminal is received from the user terminal and stored in the advertiser management DB of the operator server, and the URL information matched with the referrer search word provided from the operator server is displayed on the screen To the pop-up or pop-under. delete delete delete delete delete delete delete

Images